Brand Clarity: Recent Episodes

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Summary:

Toni Taylor Harris shares her journey from a hesitant entrepreneur to a leading figure in business coaching and networking. As a business coach with Drastic Results Marketing and a franchisee of Network in Action, Toni uses proven networking strategies to help her clients make the impact and income they desire. By taking drastic steps herself, Toni discovered the power of building authentic relationships in business. Toni’s story is a testament to perseverance, resilience, and the importance of having a solid “why” in your entrepreneurial journey.

Key Points:

• Relationships build the ‘know/like/trust’ factor, which is critical to business success.
• Both social media and in-person connections are important to expanding your network.
• Re-examine your ‘why’ to reclaim your purpose and create new goals.
• It is crucial to invest in learning how to network and to continue to hone networking skills.
• Online reviews are a part of the networking process and are important to leverage in your marketing.
• Become a master marketer by focusing on networking and referrals before outsourcing any marketing tasks.

About Toni:

Toni Taylor Harris is known as “The Networking Queen”. Toni’s brand is about taking DRASTIC steps to be successful. As an owner of a referral network and a sales and marketing coach, Toni teaches her clients to build relationships to Get Known, Get Connected to Get Paid! If you are ready to end the frustrations of growing your business, connect with Toni to see how she can help you turn more contacts into contracts!

Connect with Toni: https://toniharristaylor.com/home

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry.For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.

Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.

https://wondrous-author-3639.ck.page/e1e5dfca86

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Summary:

Daniel Stein is the CEO of Special Strong, a fitness company with the mission of providing adaptive fitness training to those with mental, physical, and cognitive challenges. Daniel’s own experience with fitness as a means to overcome a learning disability led to the creation of this unique business. This episode offers powerful insights into defining success, entrepreneurship, and the emotional impact of meaningful work. Get ready to be inspired as Daniel's story unfolds and leaves a lasting impression.

Key Points:

• Daniel’s mentor gave him the idea and vision for working with people with disabilities.
• Special Strong expanded to 10 locations via franchising, starting in 2020.
• Faith has been a prime motivator for Daniel to preserve during tough times in business.
• Special Strong has used LinkedIn strategically to connect with its target audience.
• Emotional storytelling through the use of video has put the spotlight on the brand’s mission and led to a large following and visibility for the organization.
• Entrepreneurs must define what personal success looks like based on their values, and strive to achieve that.

About Daniel:

In 2011, Daniel felt a calling to help provide physical fitness training for young children, adolescents, and adults who have special needs. With this in mind, Daniel set out to achieve his goal by becoming certified in many areas of expertise. Today, he has certifications from the National Academy of Sports Medicine (ACSM), the National Federation of Personal Trainers (NFPT) and is a Certified Inclusive Fitness Trainer (CIFT).

In 2016 Daniel started Special Strong with his wife Trinity, offering online autism fitness and special needs certification. Twelve months later, the program exploded resulting in a long waiting list of applicants from every corner of the United States.

In 2019 the Steins opened their Special Strong special needs certification program to the public. Their goal is to train others who are interested in autism fitness training as personal trainers or in opening their own autism fitness training centers. Today, they have clients coming to them for certification from all over the world.

Since the debut of Special Strong, Daniel and his team are proud to say they have been instrumental in helping hundreds of clients who live with a variety of conditions. These include autism, Asperger’s, Down’s Syndrome, ADD/ADHD, spinal cord injuries, cerebral palsy, victims of stroke, obesity, and more. Their mission is to expand Special Strong training into new markets around the globe and affect positive change in as many lives as possible.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing an authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Stephanie Ruby is the director of franchise development for BioOne, the first crime and trauma scene cleaning franchise, operating in 41 States with over 100 locations. Stephanie shares her unique transition from retail weight loss into the franchising world and how she found her niche in the biohazard and trauma cleanup business. Susie and Stephanie discuss the increasing presence of women as franchise owners and the importance of building relationships in the industry. Stephanie sheds light on the compassionate and community-driven approach of BioOne, and why women are drawn to this unconventional yet lucrative business model. Listen in as they dive deep into the nuances of franchise development and the secret to successful candidate relationships.

Key Points:

• BioOne's unique business model focuses on leading with compassion, discretion, and care.
• Nearly half of BioOne franchise owners are women, who are drawn to the compassionate aspect of the business, providing assistance to families in need.
• BioOne places a large emphasis on giving back to the communities they operate in.
• Franchise growth is directly tied to building and maintaining relationships.
• Combining digital marketing with local networking tactics is a powerful combination for local growth.
• BioOne provides a 24-hour call center plus a wide range of additional resources to support their franchisees.

About Stephanie:

Over the past 11 years, Stephanie Ruby has placed hundreds of people into business ownership through franchising. Most of her franchising career has focused on the home service space, and she is currently the Franchise Development Director for Bio-One, a biohazard franchise. Stephanie considers herself lucky to work with people from various backgrounds and help them achieve their business ownership goals.

Stephanie lives in Tampa Bay, and her husband and two boys, ages 5 and 11. In her downtime, she enjoys everything that comes with being a boy mom: sports, Star Wars, superheroes, theme parks, and the beach whenever possible!

Contact Stephanie at 813-416 6460.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Jonathan Wellington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building.

Key Points:

• The key to marketing success lies in the ability to deliver on the brand promise through the customer experience.
• Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy.
• Knowing the customer means being able to differentiate between the target audience and the actual customer.
• Managing customer feedback including addressing constructive criticism can make or break your relationships.
• An authentic relationship between customers and the brand leads to trust.
• Jonathan's most important franchise advice is for both franchisors and franchisees to focus on finding a cultural fit and compatibility.

About Jonathan:

Jonathan serves as the CEO of Shuckin' Shack Oyster Bar, a fresh seafood and cold beer concept out of North Carolina. He's been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous publications including The Wall Street Journal, Washington Post, Nations Restaurant News, and other local, regional, and national newspapers, journals, and magazines. Jonathan is known for his no-nonsense approach to true hospitality and business building.

Link: www.theshuckinshack.com

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.

Key Points:

• Daniel explored various business ventures before finding his niche in franchising.
• The decision to start a franchise came out of being dissuaded from becoming a franchisee.
• The Garage Floor Company business model focuses on slow growth, building trust, and personal support for franchisees.
• Potential franchisees should seek out companies that offer direct support from the founders and owners.
• Personalized and authentic branding builds trust and relationships.

About Daniel Fletman:

Dan Feltman, Executive Vice President of Development and Chief Marketing Officer at GFC Franchising, Inc., has been an integral part of the organization’s success story since its inception in May 2020. Alongside his role in the company, Dan also serves as the President and Chief Executive Officer of Feltman Enterprises, LLC, a position he has held since July 2016. Moreover, from 2007 to 2020, Dan served as a dedicated Trooper with the Executive Protection Section of the Indiana State Police, ensuring the safety of the Governors of the State of Indiana. Based in Indianapolis, Indiana, Dan's multifaceted expertise, including marketing, development, and security, has greatly contributed to the franchise system's remarkable growth.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Anthony Farrell is a third generation pest control expert, following in the footsteps of his grandfather and father. He grew up working in the field, starting with stocking trucks. As he worked his way up, he held various positions from secretary to route manager to inside and outside sales.

Anthony provides valuable insights into the intricacies of growing a brand through franchising, and offers advice for those looking to do the same.

Key Points:

• Anthony expanded his brand to include both pest and wildlife management services
• Pest control proved its potential for growth and scalability during Covid, when many other businesses had to shut down.
• Weather and climate impact pest control operations and business opportunities in different regions
• Franchise initiatives require sufficient capital and a strong support team
• Franchisors need to build a positive reputation in the industry
• Challenges and experiences in working with consulting firms and attracting potential franchisees

About Anthony:

Anthony Farrell has 28 years of experience in the industry, he started Complete Pest Solutions in 2008. He has grown this company through hard work, innovative services, and quality work.

Complete Pest Solutions provides a broad set of comprehensive solutions to many different pest control issues. Technicians are trained to offer expert solutions to wildlife intrusions and nuisances, something many small pest control companies (and some of the big ones) do not provide.

Website: www.completepestsolutions.com

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Don Schin spent 23 years climbing the corporate ladder, only to realize he was on the wrong path. After surviving a multibillion dollar acquisition, he decided to step out and become a franchise owner. Today he is one of the top leaders and performers in the business coaching and franchising industries, with an expertise in franchise development.

Key Points:

• Don discusses his transition from a 23-year corporate career to becoming a franchise owner and CEO of Franchise Building Expert.
• Franchise Building Expert focuses on franchise sales and development, nurturing leads, and matching potential franchisees with suitable brands.
• Don values professionalism, integrity, and ensuring a positive experience for individuals exploring franchising opportunities.
• Businesses considering franchising must ensure they are wildly profitable before pursuing franchising as an option.
• Operating a franchise and the challenges associated with marketing and lead generation in the franchise industry are different from the operations and challenges of running the business itself.
• Don emphasizes the value of educating potential franchise buyers and providing resources for learning and evaluation

About Don:

Don is one of the top leaders and performers in the business coaching and franchising industries. He is the “coach’s coach”, producing two master franchisees of North America, a global franchise partner of the year, North American franchise partner of the year twice, an IFA Franchisee of the year, and hundreds of other award-winning franchisees over 23 years.

His niche is emerging brands.

Don is also a seasoned professional speaker and author. He speaks on various topics from small business to relationships. He authored the book, Can you Relate?, as well as daily motivational/devotional books under the same brand.

Website: FranchiseBuildingExpert.com

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a successful franchise. He also delves into the challenges faced in both the local business and franchising, emphasizing the importance of education-based marketing.

Key Points:

• By offering 13 different services that build on each other, Disaster Blaster is better positioned to scale and grow the business.
• The scope of services provided helps to eliminate the seasonality aspect of disaster relief.
• Their diverse service offering attracts a diverse customer base and creates less reliance on insurance claim business.
• Disaster Blaster perfected its business model, marketing, service offerings, and the diversification of its customer base before deciding to franchise.
• The marketing strategy focuses on education and staying top of mind.

About Matthew:

Matthew has been in the restoration industry for nearly 30 years, and in that time has done everything from marketing and branding to project planning / project management, project estimation, large loss management, service development, and more! Matthew co-founded Disaster Blaster along with his father, Gary Lyons nearly 20 years ago and they continue to operate their local Disaster Blaster of Scranton & Wilkes-Barre location to this day. Happy to share his expertise, Matthew spends much of his time supporting the Disaster Blaster Franchise Program and is happy to help anyone looking to build their own legacy through Disaster Blaster franchise ownership!

Website: https://disasterblaster.com/

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow.

Key Points:

• The infrastructure and support provided to franchisees contributed to rapid growth
• One of the first hurdles in franchising is choosing franchisees wisely
• Maya is invested in building the brand and working with franchisees
• Personal relationships and trust are key components of success in franchising
• Making good business decisions requires emotional control and being able to respond rather than react to challenges

About Maya:

Maya Ratcliff began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, Hawaii, where her fluid art technique is now taught during multiple daily classes.

Hawaii Fluid Art was founded in 2019 and currently has over 200 locations sold across the US. Small groups, large groups, birthday parties, and corporate events are offered at Hawaii Fluid Art.

Website: www.hawaiifluidart.com

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Summary:

Christian Saab is the founder and franchisor of CPG Recruitment. Christian’s start in business came as the owner of a car wash, where he connected with many of his customers who were small business owners.

He identified that recruiting good workers is the biggest headache for most businesses, leading him to found his recruiting firm to solve this problem for other entrepreneurs.

Key Ideas:

• Christian’s approach to business focuses on customer service
• CPG Recruitment targets entrepreneurial individuals for franchise ownership
• Reputation and relationships are key in the high-ticket recruitment industry
• As his franchise becomes more established he is focusing on brand awareness marketing
• Christian encourages aspiring franchisees to make decisions with intuition and passion to find the right fit

About Christian:

Christian Saab is an Entrepreneur with a passion to impact the globe one talk at a time. Christian Saab is open minded in the sense that he is willing to hop on a stage and share his stories with the goal that one of you will be inspired to grow and achieve something great.

Companies call CPG Inc when they need help increasing successful hiring and decreasing their turnover. CPG find the leaks in your business that is not allowing you to grow your team to its fullest potential.

Connect with Christian on LinkedIn

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

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Episode Summary:

Bary El-Yacoubi shares the origins of his unique franchise business, initially starting as a concierge service for personal trainers and evolving into a complete home services platform. Send Me A Pro simplifies the process for customers by providing instant transparent pricing and streamlined booking for services ranging from house cleaning to tutoring and more. Bary and Susie discuss marketing strategies, the importance of good content, and advice for aspiring franchisees.

Key Ideas

-The publicity around the app for Send Me A Pro turned Bary into an accidental franchisor

• Send Me A Pro is disrupting franchising by offering multiple franchise concepts under one umbrella

• Send Me A Pro marketing includes online marketing, working with franchise consultants, and creating quality content

• Bary’s advice for individuals entering the franchise field is to surround yourself with the right mentors and be intentional about the end game

About Bary:

Beginning his career as a street performer at the age of 12, Bary became a self-taught entrepreneur, learning the importance of and perfecting the art of personal branding, marketing, and audience engagement. This competitive drive and determination continued to fuel through his experience as a D1 football player as a Running Back for the University of Northern Colorado. Determined to see the vision through helping others reach their peak mentally and physically, Bary founded Bounce Fitness, an in-home personal training and residential fitness management service. With the exponential success of his first company, he went on to found Send Me a Trainer, a scalable mobile application designed to make it easy to connect with a local personal trainer.

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

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Episode Summary:

From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing multiple businesses. Charles also provides valuable insights into franchise ownership, marketing strategies, and the importance of empowering employees for a self-running company.

Key Ideas:

• Consider available territories before buying into a single franchise as limited availability will ultimately limit your growth potential.
• When evaluating a franchise, look at where the brand is in the growth cycle
• Ask current franchise owners about what’s important to them to ensure your local competition is aligned with the corporate values
• When a franchisor lacks a strong national marketing plan, it is even more crucial to execute local marketing tactics
• The Multi-Unit Franchise Conference is the place for leaders across franchising to learn from experienced, multi-unit, multi-brand franchisees.

About Charles:

Multi-Unit, Multi-Brand Franchisee

Sport Clips, Oxi Fresh Carpet Cleaning, Idea Image MedSpa

Charles Keyser, President & CFO of Keyser Enterprises 1, LP, leads 27 Sport Clips, 6 Oxi Fresh Carpet Cleaning territories and 5 Ideal Image MedSpa’s. He develops strong leaders to achieve their potential allowing Keyser Enterprises 1, LP to continue progress to the goal of 100+ units. He is partnered with this brother and , together, have been operating since 2005.

Connect with Charles: https://www.linkedin.com/in/charles-keyser-039560ab/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country.

Key Ideas:

• Insights into multi-location franchise ownership and the importance of supporting franchisees' growth.
• Valuable tips for aspiring entrepreneurs considering franchise ownership, including the need to jump in and take that leap.
• Organic methods have worked well for franchise development

About Michael:

Michael Moorhouse has been with Mosquito Shield for 15 years, long before the idea of turning the brand into the national franchise company that it is today. In 2011, the decision was made to grow Mosquito Shield nationally and the work began to develop Mosquito Shield Franchise Corporation, which was launched in February of 2013. Michael started representing Mosquito Shield at franchise shows around the country and has now opened franchises in 32 states. In addition to working closely with existing Franchisees, Michael remains involved in franchise development and was named President of Mosquito Shield in March of 2022.

Connect with Michael: https://www.linkedin.com/in/michaelmoorhouse/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

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Episode Summary:

Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These strategies have been the key to his success with creating profitable franchise systems.

Key Ideas:

• If you are considering buying or starting a business, create a checklist of what you want to get out of the business and the attribute you want the business to have
• Evaluate key factors such as recession resilience, market potential, margins, and competition when determining whether or not to franchise
• A franchisor should work to create a personal brand
• It is important to vet potential franchisees and turn away those who do not align with the brand’s vision and values.

About Aaron:

Aaron Harper is an expert in the franchise industry. He has numerous accomplishments, including helping Patch Boys from distress as the Head of Development, ultimately selling and opening over 400 territories across two brands in just a few short years to deciding to build something similar on his own, the right way, with a power washing company called Rolling Suds he discovered only a year ago. Within 8 months, the franchise has sold 56 units across 16 states. Aaron ultimately serves as an inspiring example for startup and emerging franchisors seeking success through responsible franchising.

For more information, visit www.rollingsudsfranchise.com.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

A business that provides an essential service is recession-proof. Nick and Moe's adds to that with their world-class customer service and commitment to community involvement. Not just another gas station/convenience store, Nick and Moe's was founded on the value that Delighted Associates lead to Delighted Customers. By training and supporting their team, they strive to deliver a consistent customer experience with high-quality food, beverages, reliable products, and services at competitive prices in a safe, clean, fast, fresh, friendly, and hassle-free environment.

Key Ideas:

• Nick and Moe's offers big-time service with a small-town feel through three different concepts:
• A liquor store offering delivery and curbside pick-up service
• A gas station/convenience store
• Famous fried chicken
• Shaun's background in the hospitality industry proved to be a great fit with his role in franchise development for Nick and Moe’s.
• The secret of success for Nick and Moe's is their commitment to give back to the communities they serve.
• The company attributes its year-over-year double-digit growth to its reputation in the community.
• Nick and Moe's is located in central Florida and plans to expand through franchising.

About Shaun:

Shaun is the Director of Franchise Development for Nick and Moe's. He brings his entrepreneurial experience to help others start their journey. The Nick & Moes franchise is more than a business opportunity; it's a chance to be part of Thriving Success In a recession-proof industry, just like Shaun has done throughout his career.

With a vision that knows no bounds and an unyielding determination, Shaun has blazed a trail of success in the corporate realm. He has a knack for identifying opportunities and turning them into gold mines. His ventures have spanned various industries, from Hospitality to Business Development, and he's consistently left an indelible mark wherever he goes.

What sets Shaun apart is his unwavering commitment to quality and customer satisfaction. He understands that excellence isn't just a goal; it's the foundation of any thriving business. With a passion for innovation and a relentless pursuit of success, Shaun has built a reputation for creating opportunities, fostering prosperous communities, and attaining the financial freedom many aspire to achieve.

For more information visit www.nickandmoes.com/home

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Charles Bonfiglio made an early decision to pursue his passion and turned it into a successful franchise. In this interview, he shares his journey in the franchise industry. After encountering many obstacles to starting a car audio and accessory business, he discovered a blueprint for success as a franchisee.

His initial franchise opportunity was in the auto repair business. Charles honed his business skills and in 2007, he was ready to live out his dream of opening a car audio and accessory business. Charles did not want to start from scratch, so he purchased a six-store chain called Tint World®. While growing to over 150 locations, he is developing the unique automotive franchise lifestyle brand he had always dreamed of.

Key Ideas:

• Facing challenges in securing funding and a location to open a business, Charles discovered opportunities through becoming a franchisee
• Franchising provided the blueprint for success he needed to get into business
• Charles purchased a small chain of stores in 2007 and converted the business into a franchise
• Learning about franchise development and implementing sales systems led to more growth for his franchise, which is now over 150 locations

About Charles:

Charles has over 40 years of experience in franchising, retail management, marketing, and business development.

By developing and implementing effective strategies, systems, and processes, he has grown Tint World® into America's largest and fastest-growing automotive styling and window tinting franchise.

Charles holds multiple patents, certifications, and honors demonstrating his thought leadership in the automotive and franchising industries.

Website: www.tintworld.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

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In this solo episode, Susie Liberatore announces the launch of Franchise Clarity, an all-in-one franchise marketing system. Susie and her team created this comprehensive suite of tools and features to meet the unique needs of franchisors. It streamlines and automates various aspects of franchise management, including marketing, training, operations, communication, and performance tracking.

After more than 13 years of experience in the marketing industry and running her agency, Visions2images, Susie decided to specialize in the franchise sector. Her focus shifted towards working with franchisors, and took charge of marketing for multiple locations across various brands.

Throughout the interactions with numerous franchisors, she noticed several gaps that needed to be addressed. Despite our efforts in monitoring and managing marketing activities, there was still a disconnect between franchisors and franchisees. It became evident that there was a void waiting to be filled. Drawing upon extensive research and expertise, Susie embarked on creating software specifically tailored to address these concerns. As the idea took shape, people responded positively, affirming its value.

Learn more at https://franchise-clarity.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners.

Key Ideas:

• Franchisees can identify their ideal customer profile by becoming familiar with their city and understanding their neighbors
• Having a strong customer profile is the first step to effective marketing
• The most effective targeting of specific neighborhoods is done through a combination of traditional and digital marketing methods
• In-person networking can help franchisees break the stereotypes surrounding franchising and establish themselves as local businesses
• Effective marketing also targets referral sources, such as insurance agents and other local professionals

About Ty:

Ty McBride is the Founder and CEO of Preservan Wood Rot Repair, a fast-growing home service franchise with locations in Oklahoma City, Tulsa, and Orlando. With nearly two decades in the home service industry, Ty has garnered recognition through industry awards and a feature on HGTV. A Proud citizen of the Potawatomi Nation, Ty resides in Oklahoma City with his wife and six children.

Learn more about franchise opportunities with Preservan at www.gopreservan.com.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Luke Basely started Driverseat with the intention to franchise and sold his first location after less than a year. He has spent the last 10 years investing in tech and systems to build up the business and is now poised for more growth. His marketing strategy has encompassed four areas - personal brand of the owner/operators, employment branding to attract qualified staff, the services branding to educate the potential clients, and the Driverseat brand focusing on franchising opportunities. Learning how to delegate has been a challenge but also a key factor in driving growth.

Key Ideas:

• Initial growth was fueled by guerrilla marketing tactics, leaning heavily on community involvement and digital marketing.
• As the organization matures, Luke plans to prioritize more focus to maintaining consistency of the brand across franchise locations.
• Franchising now offers more opportunity than it did 10 years ago thanks to the proliferation of franchise sales organizations and brokers.
• Delegating tasks to a project manager/integrator is critical for growth, but requires the owner to learn how to let go.

About Luke:

Luke is an entrepreneur and the Co-Founder and President of Driverseat Inc. where he oversees all elements of the franchise brand. He describes himself as a servant leader and is passionate about the small business owner, particularly his franchise partners. Luke is determined to leverage his experience and passion in dramatically improving the statistics related to small business success rates across Canada and the U.S.

Connect with Luke on LinkedIn: https://www.linkedin.com/in/lukebazely/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Tammy Rodgers started grooming dogs as a high school student seeking to earn extra cash. A local groomer showed her how to groom a poodle; the rest of her education came from reading books. Her dad acted as her business manager, helping her find clients. Fast forward to adulthood, Tammy went through a rough divorce and moved in with her parents. After working to find herself again, she decided to give the grooming business another try. Tammy worked for a local grooming shop for about a year before deciding that she could run a better grooming business on her own. Putting her customer service and relationship-building skills to work, Tammy opened “Puparazzi,” a Hollywood-themed mobile grooming business, in 2010. She offers a first-class grooming experience for both pets and pet parents. In 2015, Tammy franchised the Puparazzi concept and now mentors her franchisees to help them establish their mobile grooming business.

Key Ideas:

• Tammy invested in herself to start the business, using funds from a 401K obtained through her divorce settlement
• Cultivating strong relationships with clients and showing empathy towards their concerns and complaints is a key success factor
• Tammy can help her franchisees with all aspects of the business because she was a hands-on owner, with extensive knowledge and experience in the grooming industry.
• Failure is a learning experience and an opportunity to grow

About Tammy:

Now with more than 40 years of pet grooming experience, Tammy Rodgers started her mobile grooming business back in 2010 during a bad economy. Still just as busy today as she was back then, her business has thrived. Tammy is a passionate groomer who can successfully groom any animal. The unique experience she provides keeps her loyal clients returning month after month for years.

Puparazzi came to be as Tammy sought to combine her love of family and her passion for pet grooming. With both children, now grown, having been in the movie and modeling industry at that time, the name Puparazzi seemed ideal!

As a passionate businesswoman, Tammy believes in her business concept, her commitment to mentor her franchisees and continues to strive to make Puparazzi a nationwide, if not a worldwide household name!

Connect with Tammy at https://www.puparazzimobile.com.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Loana and her husband began their entrepreneurial journey 12 years ago with a commercial cleaning business before venturing into the tea business five years ago. TeaCupFuls is a place to celebrate and enjoy over-the-top drinks topped with cotton candy, suckers, and other fun add-ons. Loana and Susie discuss the challenges female entrepreneurs often face, along with the importance of elevating women to leadership roles.

Key Ideas:

• The stereotypes that plague women in business and how to overcome them
• The benefits women bring to leadership
• The ROI comes from investing in yourself and your dreams
• Follow the marketing trends that apply to your industry and target market

About Loana:

Loana had a dream…

Of creating a place where friends could meet and hang out in an atmosphere that would put smiles on everyone’s face.

Out of this, TeaCupFuls was born and her dream became a reality with the first store opening February 2018 in the Brookswood Plaza, in Bend Oregon.

It was such a success that she decided to spread the joy even further, and opened another store in Downtown Bend in November of 2018.

Growing up in a heavily Vietnamese-influenced home, she always knew that boba was something special, and therefore wanted to bring that culture to Bend through TeaCupFuls, who offers truly authentic, artisanal boba through specialty drinks!

www.TeaCupFulsStores.com

https://www.instagram.com/teacupfulsbend/

https://www.tiktok.com/@teacupfulsbend

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise.

Key Ideas:

• Entrepreneurship is full of challenges, and learning to drive a food truck was a big one for Nicole
• The only way to grow is to experience mistakes and be able to move out of your comfort zone to learn new things
• Data-driven sales are a backbone for creating value year after year
• Cost analysis can help determine best marketing strategies

About Nicole:

Nicole McIntyre is a successful Franchise Executive, Business Consultant, Franchisor, and Speaker. She was born in Washington DC and later raised in North Carolina. Nicole went on to study Business Administration at Wake Technical Community College and North Carolina A&T. With her exceptional drive and leadership skills, Nicole has been working as a business consultant for new-generation entrepreneurs in the Raleigh-Durham area since 2011.

Apart from being a consultant, Nicole is also the co-founder of Cocoa Forte, a dessert truck brand that started as a hobby with her husband back in 2012. Over the years, Cocoa Forte has become a popular mobile dessert truck brand, serving mainly in Wake, Orange, Durham, Chatham, Johnson, and Nash Counties in North Carolina. Nicole's dedication to bringing awareness and support to local food trucks led her to serve as a board member of the Raleigh/Durham Mobile Food Association (RDUMFA), where she worked to facilitate food truck events in towns outside of metro areas to strengthen communities through foodie experiences.

Nicole's hard work and dedication have earned her several awards and recognition. In 2017, she was awarded Board Member of the Year with RDUMFA, and in 2021, she was recognized as a Top Performer in contract fulfillment with Fruit http://Bouquest.com . In 2022, Nicole was honored with the Rising Star award by The Women's Business Center of North Carolina, and she also received the Trailblazer Award from MyLocal CFO at their Business Financial Leadership Conference. In February 2023, Nicole completed her Certified Franchise Executive training with the International Franchise Association.

Nicole's passion for entrepreneurship has led her to develop a living business system that inspires entrepreneurs in her community through business ownership. She plans to serve her future franchisees by helping them navigate the franchise industry and create successful businesses. With her drive, dedication, and passion for entrepreneurship, Nicole McIntyre continues to make a positive impact on her community and the franchise industry.

Connect with Nicole:www.cocoaforte.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he decided to launch a new painting business. Richard’s Painting has grown into a brand that people trust by offering quality painting and customer service while building relationships in the communities served. Rich learned how to build a business from the ground up and now he is sharing his expertise with others through franchising.

Key Ideas:

• Richard decided to franchise as a way to grow his business and teach others how to run and grow a painting business
• Buying a franchise is never a guarantee for wealth, the owner must put in the work to succeed.
• Success in franchising requires smart decision-making, controlling expenses, and being able to motivate and understand your franchisees.
• Many times it is the little things that keep customers coming back.

About Rich:

Rich believes painting is the best job in the world. As a longtime painting veteran with over 30 years of experience in the industry, Richard started his career in New Jersey, where he eventually bought an existing painting business. In 1999, Richard relocated to Salisbury, North Carolina, where he started Richard’s Painting from scratch. After more than two decades in business, Richard’s Painting continues to grow. In 2021, Richard made the decision to franchise his concept to help entrepreneurs own painting businesses that succeed by doing everything the right way. With multiple locations in North Carolina and New Jersey, Richard’s Painting is growing fast.

Find Rich online at www.richardspaintingfranchise.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary:

After many years in franchising, Jeff Dudan founded Homefront Brands. This company is a multi-brand platform consisting of residential and light commercial property service companies. They provide an experienced home office, a network of growth partners, strong support systems, and in-house consumer-acquisition and customer care services.

Key Ideas:

• Homefront invested heavily in building the Cadillac platform of the franchise support system
• Data and analytics are better than population and geography for designing territories
• Great ideas can come from the franchisees so it is important to have a system in place to collect these ideas
• It takes effort on part of both the franchisor and the franchisee to keep the leads coming in
• A good franchisor must find a way to measure how leads come from the brand affiliation

Jeff Dudan is the Chairman and CEO of Homefront Brands, a platform of property service franchisors. We exist to inspire entrepreneurs to take action and positively impact communities, franchisees, employees, and families. The success of our franchisees strengthens thefoundation of our economy, provides stability in the lives of our franchise operators, and expands the reach and relevance of the franchise industry sector. HomeFront Brands aspire to always do right by the franchisee and their customers.

Jeff is a published author with his latest book “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions” and a Forbes contributor, speaker, and consultant to emerging brands as well as serving YPO as Chapter Chair of the Southeast Regional US Chapter, Novant Health as Advisory Board member, and the IFA Franchisor Forum as a member.

Jeff’s journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. As a leading national restoration franchise, AdvantaClean became a strategic partner with St. Jude’s Children’s Hospital to support families in need. In January of 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC).

Dudan Group is the capital partner to HomeFront Brands and others. We invest capital, provide expertise, and offer services that enable people to join, buy, build, or expand franchise systems. We operate select franchise brands and offer an array of complimentary services that create franchise start-ups, outsource franchise sales, and implement growth strategies that drive explosive growth.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

--- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

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Episode Summary

Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and eventually bought and sold a franchise before becoming a master franchise owner, buying and selling franchises in six states. He then started TACT and is now selling franchises for this business.

Key Ideas

• Good communication with your franchisees about what’s working and what is not working is key to success
• Education around the necessity of this business is part of the marketing strategy
• Brokers and consultants are expensive but provide a track to fast growth
• Building relationships with referral sources is a key part of marketing

About Matt Lovasz

T.A.C.T was founded by former police veteran Matt Lovasz. Matt was also a former master franchise owner and master instructor in the biohazard industry. Matt has been featured on the A&E show Hoarders on multiple episodes.

After building a very successful business in the biohazard and hoarding clean up industry, Matt decided to start T.A.C.T using everything he had learned in his police and biohazard careers and improve on them to create the ideal crime scene cleanup franchise.

Connect with Matt at https://tact-franchise.com/

About Susie Liberatore

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

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Franchisee to Franchise Consultant

Episode Summary:

John Francis has been a part of the Franchise industry since childhood. His parents were pioneers in franchising barbershops and hair salons. John grew up learning about franchising and went on to work in the industry as a franchisor, franchisee, supplier, and developer. For the last 10 years he has been an advisor, coach, and speaker.

Key Ideas:

• John is known as a ‘franchise fixer’; he helps franchise businesses accelerate growth and avoid problems
• John draws on his over 30 years of experience working in all aspects of the franchise industry to act as an advisor and mastermind facilitator
• He puts his experience to work as a ‘share-it-all’ rather than a ‘know-it-all’ and asks the right questions to help others find the solutions to their business problems
• As an independent coach, his main goal is to help others in the franchise industry become successful

**Connect with John:

Website https://www.johnnyfranchise.com/**

About John:

John has a LIFETIME of experience in franchising. His exposure to franchising began when he was just a child in his family’s hair salon system, “The Barbers,” which was the 1,000-plus unit, publicly traded and international organization that franchised the brands Cost Cutters, City Looks and We Care Hair. He later joined the family business, playing a major role in the integration and merger of The Barbers into Regis Corporation in 1999.

With more than twenty-five years of hands-on experience in the franchise industry, John Francis has served as a franchisee, franchisor, investor and Board Member for organizations such as Sport Clips, Cost Cutters, Super Cuts, Inner Circle, Office Pride, Just Between Friends, Dream Maker Bath & Kitchen, Culligan Water, Big Frog T Shirts, PostNet and the International Franchise Association.

Today, John shares his perspective and expertise as a ZorForum Moderator, Brand Consultant, Board Member Director, Advisor and Speaker to help franchise systems and professionals “see what they don’t see” and achieve their highest levels of success. You can’t tell John a franchise situation he hasn’t lived or experienced – that experience will help your system!

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation

Website: https://www.visions2images.com/

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Episode Summary:

Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner.

Key Ideas:

• What is a franchise
• Flexibility is part of a good franchise system
• Why Stacy thinks passion is overrated when looking for a business to run
• How a broker can make the path to business ownership much easier
• What do franchise owners need to do for marketing

About Stacy:

Stacy has over 30 years of small business ownership, management, sales, and marketing experience. She has been a multi-unit franchise owner with three different concepts, and also founded a deli/corporate catering business as her first venture into entrepreneurship in 1989. Stacy presents franchise information and business ownership seminars across the country in partnership with career transition firms, the SBA, Small Business Development Centers, SCORE, regional libraries, and military groups. In her 25+ years as a franchise broker and consultant, she has helped hundreds of people invest in a wide variety of franchise businesses. Stacy is currently an active member of the IFPG--International Franchise Professionals Group--and her company is called Franchise Matchmakers.

Connect with Stacy:

www.franchisematchmakers.com

www.linkedin.com/in/stacyswift

About Susie Liberatore:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

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Episode Summary:

Jeff Gartner founded Hudson Valley Swim with his wife Joan to provide an important service to their community. After running the business successfully and expanding to multiple locations, Jeff decided to offer the business as a franchise. He has perfected a low-overhead model with a great profit margin.

Key Ideas:

• How Jeff developed his business idea for a swim school
• How processes helped streamline his business and get it franchise-ready
• What you need to start a franchise
• Franchise marketing
• The importance of follow-up for both customer service and marketing

Connect with Jeff Gartner:

Visit the Hudson Valley Swim website.

Follow Hudson Valley Swim Franchise on LinkedIn

Follow Hudson Valley Swim on Instagram

Follow Hudson Valley Swim on Facebook

About Jeff Gartner:

Jeff, and his wife Joan, founded Hudson Valley Swim in 2003 to address the growing incidences of drownings in the country. As the business grew, they expanded to multiple locations in the area. In 2022 they launched the business as a franchise offering for community-minded people throughout the country who want to start their own business using an established "recipe". Hudson Valley Swim uses a pool rental model via established relationships with fitness facilities. It offers a low initial franchise fee, low initial investment to get started, quick time-to-market, low overhead costs, and a great profit margin. The best part is that owners do not need an aquatics background. Swim Lessons Save Lives! is our mission.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience

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Episode Summary:

As a Franchise Consultant, Lance Graulich is a free advocate helping aspiring franchise owners through the process of vetting and choosing the right franchise to purchase.

Key Ideas:

• Franchisees are small business owners who are vested in their communities.
• When you buy into a franchise, you get an established team to support you and a proven blueprint for running the business.
• Franchisees enjoy a high level of predictability within a proven system.
• The franchisee’s role in marketing is to understand their local environment and provide a great customer experience.
• A successful franchise nails both operations and marketing
• Lance supports his clients with free consulting after they buy into a brand.
• There are many franchise opportunities for under $200,000, and financing is available to make ownership possible for those who want to be their own boss.
• Lance offers a free assessment on his website, https://www.ionfranchising.com, to help aspiring franchisees determine what type of business would be a good fit with their skills and experience.

Connect with Lance:

On LinkedIn
On Facebook
On Instagram

About Lance:

Lance Graulich is the host of top 50 Business Podcast Eye on Franchising and founder & CEO of ION Franchising, an industry leading franchise consulting and development group, that represents over 700 franchise brands & business opportunities in every imaginable category. Lance helps prospective entrepreneurs find their perfect franchise for FREE. He also assists independent business owners in creating a franchise system.

Lance started out in the family business on Wall Street after receiving an economics degree. He then joined a TGI Friday's franchise in Phoenix, AZ as a key executive and was vital to the rapid growth of this $225,000,000 organization.

Mr Graulich was a multi-unit, multi-state franchisee of Wingstop and Krispy Kreme Doughnuts. He has created countless start up brands and has become the industry leading donut expert. He is the founder of a donut chain called Pinkbox in Las Vegas. His latest start up bakery project is with a Food Network star.

As a business start-up expert with more than 25 years of experience, he has served as President of various franchise advisory councils and boards advising emerging franchise brands. He has helped a multitude of companies grow efficiently & effectively. Lance routinely provides advisory services to private equity firms covering the restaurant industry as well.

About Visions2images:

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

--- Support this podcast: https://anchor.fm/susie-liberatore2/support

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Episode Summary:

Ricky Hall got his start in franchising as a franchisee for GNC. He built up his portfolio over ten years to run five stores. After exiting GNC, Ricky was a franchisee for another brand for three years. He then decided to start his own brand under the name NutritionHQ. In 2020, Ricky became a franchisor and currently has two locations.

Key Ideas:

• One of Ricky's biggest challenges on the franchisor side is properly vetting his first 10 franchisees to set up the organization for success
• Ricky has walked both sides and is committed to being a ‘franchisee-friendly’ franchisor
• Developing a strong brand identity for NutritionHQ came first and is now helping with his marketing efforts
• Ricky recognizes the importance of relationship building as he works to make his brand a part of the community

About Ricky Hall:

Ricky Hall (the founder and resident storyteller) has been running successful nutrition franchises for more than 15 years. His experiences and expertise are what have shaped the NutritionHQ brand.

If you ever saw Ricky you’d be shocked that he ever struggled with health (those muscles are no joke) But back in his Military College days, Ricky struggled with his fitness and body image. That’s when he discovered nutrition: How what we eat can fuel us and help us become our very best.

Helping fuel our communities' best days is still our central mission as a company, and as we grew into a franchise we now help business owners live out that mission in their own communities.

About Visions2images:

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

After working with some of the largest corporations, Visions2images knows how to get businesses to show up locally. Get our local workbook delivered to your inbox: https://wondrous-author-3639.ck.page/2652672aa7

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Why Videos Should Be A Part of Your Marketing Strategy

Episode Summary:

You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you.

Key Ideas:

• Your visibility is your currency- it relates to your income
• Video allows you to stake your claim as the expert in your field
• The most important metric for measuring your video success is how many sales did you get
• Your video message must be compelling and focused to the right target audience
• You can repurpose your videos across platforms
• Video helps build the know-like-trust factor very quickly when you show how you can help
• Your video needs one call-to-action
• The only way to get over your mindset blocks around doing video is to do video
• Live video is actually much easier than pre-recorded - once you get over the fear
• What you have to say is much more important than how the video looks

About Tracy Phillips:

Tracy is an Emmy-nominated video and visibility expert who trains and works with CEOs, Key Opinion Leaders, Medical Professionals, Visionaries and Bestselling Authors who want to use their visibility to impact their internal and global audiences.

Tracy's laugh & learn style of presenting has made her a highly sought-after speaker, trainer and workshop facilitator. Her clients include New York Times best selling authors and Fortune 500 companies.

Connect with Tracy at www.videoscriptsuccess.com

About Visions2images:

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

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Episode Summary:

Are you curious if owning a franchise might be right for you? Do you know that franchise opportunities are not limited to fast food? There are a wide variety of businesses that are franchised as well as a wide range of investment price points. A franchise consulting expert can match you with the franchise that meets your budget and your business skills. And there is no charge to you to use their services. Meet Terese McGroarty, a franchise consultant with FranNet. She can help you find an amazing franchise for sale in Northeast Ohio and answer all of your questions about franchising.

Key Ideas:

• Franchises are locally owned and operated
• FranNet represents about 250 franchise concepts that include the athletic industry, home health, IT and more.
• The franchises represented have all been vetted for a 90% or better success rate
• Terese acts a coach,helping her clients do their due diligence as well as matching them with concepts that meet their budget and fits their skills

About Terese McGroarty:

Terese specializes in helping clients looking to become entrepreneurs find the best possible franchise match for their skills and financial capabilities. From start to finish, her professional approach and business knowledge will guide you through exploring top-quality business ownership opportunities. Together, you will find a fit that leads to a lifetime of fulfillment.

With 30+ years of business ownership experience, she is able to offer premium services to help YOU find what’s right for YOU. The best thing is – her services are paid by the franchisor, giving you FREE access to discuss options and alternatives for achieving the work-life balance you desire and the financial future you deserve.

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Episode Summary:With a little pre-planning, you can be confident when you speak at your next networking opportunity. Attending networking events should be an important part of your marketing plan. But take it a step further and volunteer to speak occasionally. When you are the speaker, you make a meaningful connection with an entire room full of people, not just four or five that you happen to meet during the open networking time.

Key Ideas:

When you are the speaker you make a meaningful connection with everyone in the room

Public speaking is the most efficient way to build connection

The connections you can build through speaking will lead to opportunities to build your business

Speaking lets you showcase what motivates you as a business owner along with your personality

When introducing yourself at an event, plan your statement to include 3 things: why you got into your business, what can you offer to the group, and something personal about yourself

About Aurora Gregory:

Business Strategist. Speaker Coach. Author. Marketer.

Aurora’s career as a communicator started when she was 14. As an 8th grader, she was a finalist in a speech contest. While she didn’t win, the experience launched her into the world of communicating stories and ideas. Today, she is a business strategist and speaker coach, teaching knowledge experts how to land stages, connect with audiences, and build businesses they love. She is the co-author of the speaker pitch best-seller, “Get Picked: Tips, Tricks and Tools for Creating an Irresistible Speaker Proposal.” Called a “secret weapon” by clients, Aurora is also a strategic content creator for global financial services companies. When she’s not talking, you’ll find her serving at her church, hiking the foothills in her hometown, or watching classic movies.

About Visions2images:

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Join us for this special episode where Susie Liberatore interviews Lannie Davis-Frecker, President and CEO of Julie Billiart Schools. Julie Billiart Schools is a family of K-8 coeducational, independent day schools based in Northeast Ohio for children with learning differences.

About Julie Billiart Schools:

The Julie Billiart website is a one-stop shop for anyone who wants to learn more about resources, growth, services, admissions, employment, and more.

https://www.juliebilliartschool.org/

Meet Lannie

As President and CEO, Lannie Davis-Frecker is the driving force behind the expansion and growth of the Julie Billiart Schools Network. With campuses in Lyndhurst, Akron, and Westlake, Lannie’s vision to serve more than 700 students with unique academic and social learning needs throughout the region is quickly becoming a reality.

Students with mild to moderate autism, anxiety, ADHD, dyslexia, and other learning differences find success at Julie Billiart Schools because of the philosophy that celebrates their potential, nurtures their curiosity, and customizes teaching to their unique learning styles.

Under Lannie’s leadership, Julie Billiart Schools has been named a top workplace by the Plain Dealer for the past five years. She is a member of the School Choice Ohio Board of Directors, an advisor to the THRIVE program (previously the Academic Support Center) at Notre Dame College, and a member of the Young Presidents Organization (YPO) - the global leadership of chief executives. In addition, she is a member of numerous grant committees and works closely with legislators to advocate for children with special learning needs. As an Associate of the Sisters of Notre Dame, Lannie lives out the charism and mission of the school founders and patroness, St. Julie Billiart.

Admissions

The admission process at Julie Billiart Schools ensures that they reach the students who need their unique help the most and are likely to benefit from our whole-child approach to learning. Julie Billiart offers rolling admissions in grades K-8. To explore admissions, please visit the website.

https://www.juliebilliartschool.org/admissions/admissions-process

About Visions2images

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Get the free marketing plan ebook!

If you'd like to communicate with me, let's connect on LinkedIn. Send me a direct message on LinkedIn titled PODCAST, and I'll send you my marketing plan ebook. Whether you are thinking about hiring an agency or doing your marketing yourself, I think you'll find this helpful.

LET’S CONNECT ON LINKEDIN

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Podcast Summary: 6 Red Flags To Look For When Hiring A Marketing Agency

Have you been burned by working with a second-rate marketing agency? Is the fear of another bad experience holding you back from getting the help you know that you need? This episode takes a deep dive into what to look for when evaluating marketing agencies. All agencies are not created equal! When you ask the right questions, you can ensure a greater chance of success in hiring an agency that can do the work to improve your bottom line.

Key ideas:

• There are no guarantees in any business venture
• Don’t choose an agency based on their low fees
• Look at how the agency does their own marketing
• Ask what data they will track and how they will present it to you
• Does the agency give you ownership of your marketing assets?
• How easy will it be to communicate with the agency?

About Visions2images

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Connect with Susie on LinkedIN. Send her a DM with the word PODCAST and she will send you her free marketing plan ebook.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Episode Summary:

The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the franchise agreement to the grand opening of the first unit and beyond.

Key Ideas:

• The franchising industry has expanded in recent years as more local/regional businesses tap into the power of franchising as their growth strategy.
• Franchising can be right for the business that has proven its concept in the local market and wants to scale
• There is more than one way to the franchise and every brand has its own growth pattern; there can be a profitable business model for both 500-unit and 30-unit franchises especially when the right marketing is implemented.
• It is vital for franchise concepts to identify the correct and appropriate franchisee candidate avatar

About James Luy:

James Luy is a Co-Founder and Partner with The Franchise Dept, a boutique development and consulting firm that works with emerging as well as prospective franchise concepts across the fitness, wellness, beauty, and quick service restaurant industries. James has operated in the franchise space since 2015 and has held various executive roles to build franchise systems, facilitate appropriate unit development, and ensure unit level as well as franchisor profitability. The Franchise Dept's goal is to partner with engaging brands who are investigating, or have already begun, franchise growth and ensure that they strategize and execute growth initiatives best suited for their continued success.

Connect with James:

www.thefranchisedept.com

https://www.linkedin.com/in/james-luy-85527667/

About Visions2images

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Book a free consultation: https://hello.dubsado.com/public/appointment-scheduler/61a6aee226967cdb8100897f/schedule

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary: How do you approach your marketing when times get tough?

Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you still need to be in front of your audience. The good news is that with the right marketing strategies you can stay top of mind and continue to nurture your customer base.

Key ideas:

• If your competition keeps up with marketing when you pull back, you stand to lose even more
• It takes 10x more effort and expense to convert a new lead into a customer than it does to sell to a current customer
• It’s harder to build trust with new audiences when the economy is not doing well
• Look for ways to support and provide value to your current customers

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Before you start any business you need two things, a good CPA and a great attorney. Whether you are dealing with a wage-and-hour claim, negotiating a lease, entering into a franchise agreement or dealing with a vendor dispute, you are going to need an attorney. On this episode, Brian Seitz explains why the best time to find a good attorney is before you have a deadline or pending legal matter.

Key Ideas:

• How to find a good attorney through your network
• What should you consider when evaluating if an attorney is a good fit for you and your business
• Understanding legal fee arrangements
• What should you ask your attorney about a pending legal matter

About Brian J. Seitz:

Brian Seitz is a seasoned and successful executive with deep experience in operations, law and finance. Brian is a key member of the management team for Hillcrest Foodservice and focuses his efforts on acquiring companies and cultivating efficient corporate growth.

About Restauranttopia:

Restauranttopia focuses on all things related to restaurant management and operations from hosts David Ross, Brian Seitz, and chef Anthony Hamilton. The show features interviews and restaurant success stories, along with insights on cost control, marketing, management and personnel issues. Tune in for marketing ideas and tactics from restaurant business experts, gathered from lessons and data from restaurants around the US.

To Connect with Brian and Restauranttopia:

Join Our VIP Text Club Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!

join our mailing list and get our newsletter: Sign Up

Facebook: Restauranttopia

LinkedIn: https://www.linkedin.com/company/restauranttopia

Instagram: https://www.instagram.com/restauranttopia/

YouTube: Restauranttopia

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, Jordache Johnson discusses how NFTs are a business asset. He became an early adopter of NFTs to be at the forefront of this emerging digital investment. Listen in to learn the basics of how NFTs function and how they can benefit your business.

Key Ideas:

• Creating original NFT's allow people/businesses to make royalty fees.
• NFT's are a business asset.
• NFT’s come with risk and understanding how they work is key to keeping your NFTs safe.
• A mentor can help you if you are interested in becoming an NFT consumer.
• You can grow your podcast and YouTube channel with NFTS!
• Artists can sell their artwork and create royalty fees each time the work is resold.
• Shopify is jumping on board with NFTS. Instead of using coupon codes you can have a custom NFT for customers.

About Jordache:

Jordache Johnson is CEO and Founder of Jordache Johnson Brand. He trains impact-driven entrepreneurs & executives on leveraging relationships to scale their business. Jordache has been in the Crypto Currency space since 2017 and is an early adopter of using NFTs for business. He currently owns over 200 NFTs and is sharing the benefits of NFTs for business growth.

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

To Connect with Jordache: JordacheJohnson.com

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Do you know the difference between organic marketing and paid advertising? Organic marketing consists of the ‘free’ tactics you use, like posting on social media or having a blog. Paid advertising is simply any marketing tactic you pay a fee to run. They both have a place in your marketing mix, but when you use them together, they have the power to ignite your marketing efforts. Read more here.

Key ideas:

• What forms organic marketing can take
• The importance of understanding your audience
• How SEO boosts your organic efforts
• How paid advertising helps with conversion

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, Chad Harrison and Michael Hutchins speak about their roles with Brand Authority. They coach franchisees on how to set up a franchise and ensure they have all the information needed for success. Listen in as they walk you through some valuable information you might need when starting a franchise.

Key Ideas:

• They have a five-week introduction before making any decisions
• They connect you and guide you to meet other executives and team members that will help meet your goals.
• Have a firm understanding of the financial commitment it will take when purchasing a franchise.
• Be open-minded to various concepts.
• Participate and follow the system that is in place.
• Have all the information you need to make an informed decision.
• Utilize all the benefits and services you get when you purchase a franchise.

About Michael: 20-year successful franchise sales development professional with a solid track record of building brands, growing companies, exceeding established goals, and recruiting, training, and retaining top talent.

About Chad: I am passionate about the home services industry. It is exciting to start the process with a potential business owner and go through the experience with them owning their own Franchise. The entrepreneurs I have worked with fuel my passion to bring them tools that will move them forward in their endeavors.

To connect with Michael and Chad: Authoritybrands.com

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Ever wonder how to grow your franchise? In this episode, I speak with Luke Frey with Bella Vista Executive Advisors, LLC. He is a coach for franchise owners and helps franchise owners develop their CEO skills to run a successful franchise.

Key Ideas:

• Franchisees are CEOs.
• Growing a successful franchise with over 20 years of experience.
• How marketing can affect your franchise.
• Selling a franchise and ensuring smooth ownership
• Being associated with a group of entrepreneurs can help you succeed.
• Make a habit of developing your own personal development skills.

By 2027 Visions2images all be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

About Luke: I bring 45+ years of varied professional experience, including 20 years as a franchise owner, 6 years as an industrial engineer for a Fortune 250 company (3 while living in Honduras), and 19 years as a volunteer public servant and Fire Chief of Terrace Park Fire Department, Terrace Park, Ohio. All of these experiences, driven by my desire to learn and help others, have earned my place today as a force propelling the success of other small businesses and franchise owners. I am currently a member of the Center for Executive Coaching and published my first children’s book.

To connect with Luke: On LinkedIn at: https://www.linkedin.com/in/lukefrey94/

Email: luke@bellavistaexcutiveadvisers.com

Phone number: 513 615-6750

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

If you have an e-commerce business, do you think traffic is your company's number one need to increase sales? Listen to my conversation with Dawn Sinkule, Founder of Digital Dawn. She talks about website optimization, pop-ups on websites, how fast your checkout is, the significance of mobile-friendly websites, Tik-Tok, and organic reach through social media.

Key Ideas:

• Traffic is not the number one thing to have if you have a web-based business.
• Conversion rates are critical for e-commerce stores.
• Should your business be on Tik-Tok?
• If you have or want to start an e-commerce store, make sure it is a wanted or needed product.

About Dawn: After 17 years at a Fortune 25 retail company they saw her managing billion-dollar budgets and teams of thousands. Founder Dawn Sinkule cleared all the grey suits out of her closet to create her own kind of boutique agency: e-commerce brands that just need the right expertise to elevate their business to next-level profitability.

Go check out Dawn (Digital Dawn) for amazing eCommerce tips!: On LinkedIn or through her Website at: digitaldawnagency.com

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Ever wonder what a franchise model is? A franchise is a joint venture between an individual and a franchise. The franchise sells the right to use its name and idea. A franchise has multiple locations or is locally owned and independent. Today I talk about what a franchise and emerging franchises are. I explain the importance of having a local presence in the community. If you prefer reading, go to the blog post here

Key Ideas:

• Just like small businesses they are locally owned and operated.
• Non-Profits can work as a franchise. Sometimes larger non-profits have many locations all over the country.
• What does local marketing entail and how to use it efficiently to stand out.
• How being a franchise owner and compliant in marketing is not difficult.

Connect with Susie on LinkedIn

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Sharika Kellog is the owner of 25/8 mom. She is a business creation strategist for women. During our conversation, we spoke about being a single mother and how being your own boss can be a great decision in circumstances like this. We touch on some tips on how to start your business the right way and how it’s possible for you to create your own.

Key Ideas:

• Creating a business the correct way, the first time.
• Not comparing yourself to competitors.
• Outsource work, so you can scale your business
• Do what you love and have a passion for.

About Sharika: Sharika, the owner of The 25/5 MOM, is a business creation strategist for women. Her goal is to help women create businesses so that they can live life on their OWN terms. She has helped female entrepreneurs create businesses from scratch or set up their new business so that it is legitimate and functioning. Many of these businesses go on to generate 6 and 7 figures in revenue by honing in on their strengths and how to have a balance between work life and mom life.

Sharika is a single mom by choice via fostering and adoption. Her pride and joy are her 3 smart, funny little boys (ages 7.5, 6, and 5) and a foster son (almost 6 months old). Sharika has over 15 years of experience in internet marketing, event planning, client satisfaction, and business strategy.

If you are looking to start a business or want assistance making sure that you have a legitimate business in order to scale your company, you can contact Sharika at connect@sharikakellogg.com

Sharika founded The 25/8 MOM to help other moms achieve their desired life for themselves and their families through Virtual Businesses based on past experiences and their passions. Sharika also helps moms understand the importance of creating and having M.E. Time© (Mom Essential Time), based on her experiences as a single mom, foster mom, adoptive mom, and entrepreneur.

To connect with Shairka: connect@sharikakellogg.com

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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I speak with Laurie Crammer, Executive Director of the Autism Society of Greater Akron (AGSA), regarding their re-branding and exciting new resources coming soon. We talk about the difference that ASGA makes in the autism community.

Key Ideas:

• How re-branding gives you a better definition of business
• Defining your mission statement and its importance
• How rebranding is more than just changing your logo
• The benefits and resources AGSA provides

About Laurie:

Laurie Cramer is the Executive Director of the Autism Society of Greater Akron. Laurie was hired as the first staff member in 2011 of what had been an all-volunteer grassroots organization. Prior to becoming Executive Director, she had a career in communications that began in Washington, D.C., where she was a press secretary to two Congressmen, and a communications strategist for public affairs firms and national trade associations. Laurie and her husband moved to his hometown of Akron in 2003, when they were just learning that their two-year-old son had autism. From then on, life forever changed.

Laurie’s passion to support a better life for individuals living with autism comes from her family’s personal journey. Laurie holds a Bachelor’s Degree in Communications from Florida State University and a Master’s Degree in Organizational Development from George Washington University. Laurie is married to Gregg Cramer and they reside in Fairlawn with Philip, a young adult with autism, and Robert, who visits on college breaks.

To connect with Laurie: https://autismakron.org/index.php/your-stories/575-laurie

LinkedIn: https://www.linkedin.com/in/laurie-cramer-81402341

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

I spoke with Kristen Westcott about how you can discover your voice and how your unique quirks can make you stand out. There are methods for identifying your natural voice, tips for overcoming your voice, and the best way to write in this episode.

Key Ideas:

• Find your voice that fits your personality.
• Outsourcing your copywriting where your voice still can be heard
• Recognize your natural voice
• How you can use copy for all of your marketing materials.

About Kristen:

Kristen Westcott is a business growth strategist and sales page copywriter for online entrepreneurs. As a former Director of Operations, Kristen spent a lot of time behind the scenes of several launches. She quickly noticed that what was holding many business owners back was figuring out a launch strategy that aligned with their message and core values. She supports women who are launching a course, group program, mastermind, etc., and need their sales page turned around FAST! Kristen specializes in writing conscious conversion copy that doesn’t trigger or shame clients into working with you but rather helps them to see what’s possible if they do the work inside your program.

To connect with Kristen: https://kristenwestcott.com/spss/

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

There are plenty of ways to be creative when it comes to your corporate marketing. Creative marketing can help your brand and franchise stand out from your competitors. Check out the blog post if you prefer reading: Here

Key Ideas:

• How to find inspiration for your team
• Creative marketing needs to be on point with your brand
• Define how you can get creative: testimonials, partnerships, investing in the process, and fun campaign ideas.

It might take a few times for creative marketing to be memorable and convert. That is why we have to keep up with all the daily marketing. After a time, it will convert and blossom.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

I have a guest, Chad Wilson owner of Engage Virtual Range located in Medina Ohio, and Avon Lake Ohio. We discuss finding how to create an emerging franchise plan, the importance of the process, and why marketing is essential for franchises.

Key Ideas:

• How to start up a franchise and build a plan.
• How to understand the power of marketing to gain local visibility.
• How to create a Unique Selling Strategy.

About Chad:

Experienced entrepreneur with a proven ability to engage teams on business strategy, business transformation, process engineering, and information technology initiatives that grow and mature businesses.

Highly focused on the process-oriented architecture and implementation of custom software solutions to excel at e-commerce transactions.

To Connect with Chad: https://www.engagevirtualrange.com/

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Franchise owners often believe they are tied to corporate guidelines. Find out how a marketing consultant can help you overcome the guidelines and increase your local presence. Read more. Read more 

Marketing consultants, or agencies, can oftentimes help businesses in a variety of ways:

Key Ideas:

• Expertise and experience
• Cost Savings and subcontractor fees
• Creativity and trend knowledge
• Creating strategic action steps

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Local networking events are important for any business. It should be incorporated into your marketing. These events apply to any business, not just franchises. Listen in as I walk you through five essential steps to help your business grow and succeed. Read more here 

Key Ideas:

• Connect with your local Chamber
• Prepare in advance
• Go alone
• Listen to the other person
• Follow-up

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.  

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

On today’s podcast, I had the pleasure to speak with Katy Fuerst, Executive Director at Feeding Medina County, a non-profit organization. Even non-profits need marketing! Listen in as we talk about how non-profit are stereotyped and overcome the stigma.

Key Ideas:

• Stereotypes of non-profit
• How one wears many hats in a non-profit
• The 10-year growth of a local non-profit

About Katy Fuerst:

Katy Fuerst is the Executive Director at Feeding Medina County. She has worked in the non-profit sector of Northeast Ohio for over a decade and is a member of the Association of Fundraising Professionals. Most recently, Katy served as the Director of Programming and Community Engagement with HFLA of Northeast Ohio. Prior to that, she worked in homeownership counseling at CHN Housing Partners and in workforce development at El Barrio. Katy holds a Bachelor’s of Arts in Sociology from Cleveland State University and a Master’s of Nonprofit Administration from John Carroll University. She lives in Sharon Center with her husband Mark, their three children, and several rescue animals. In her spare time, Katy enjoys riding horses, coaching flag football, and hiking.

You can learn more about Katy and Feeding Medina County here

So many times business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have. Learn more

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today, I talk about the purpose of hiring a marketing agency and how it can help grow your business. Listen in to learn what platform ranked number one in search and blew google out of the water! Read more here

Key Ideas:

• How to put a plan into action
• What are your goals?
• Tracking the data and trends
• What is the deciding factor in knowing why you should work with a Marketing Agency?

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

I talked with Tarah King on Today’s podcast at Thrive Peer Recovery Service. She is their PR and Marketing Manager based out of Ohio. Recently they did a rebrand, and we worked together on their logo and colors. It was an exciting journey to pick colors that had meaning for them and their services.

Key Ideas:

• Rebranding and keeping your brand equity
• Logo - Mission and values
• When is it time to do a re-brand?

About Tarah:

Tarah is the PR and Marketing Manager for Thrive Peer Recovery Services. This role allows her to combine two of her passions; creativity and helping people in need. She headed the recent rollout of Thrive's brand refresh.

She earned her Bachelor's degree in Marketing from John Carroll University and later established King Me Marketing in 2016. With nearly 15 years of experience, she still loves learning all that she can about marketing. Fun fact: Tarah has a certification in interior decorating....that creativity bug can't seem to leave her alone!

You can learn more about them at: https://thrivepeersupport.org/about/our-team/

So many times business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have. Learn more

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Happy New Year! In today's podcast, I talk about Content Writing and how to create your voice. Knowing your audience and what will resonate with them will help you hand it over to an agency, or do it yourself. You will want to build a foundation of what to say, not say, and mission. From there, you can use this voice in all areas of marketing. Read more here

Key Ideas:

• Outsourcing content can actually help your voice
• How to create your brand voice strategically
• Company’s mission and value statement

Want your social feed to look consistent at all times, but not sure how to make it happen? https://www.visions2images.com/shops

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s podcast, I have the pleasure to talk with Amy Williams from Afficient Consulting. We discuss reasons why you should set up procedures for your business and why you should treat your business as if it were one of your clients.

Key Ideas:

• Documenting your procedures
• Outsourcing or automation
• Treat your business as a client

About Amy:

Amy Williams, CSEP has a passion for helping others grow in a productive and successful learning environment.

Her hard work and commitment have gained her leadership opportunities through the years as she is always looking for ways to drive efficiency to save time and save money.

With 17 years in the event industry, Amy is the founder of Afficient Consulting, dedicated to serving creative business owners to streamline processes, systematize, and reach goals to achieve greater success and improve business practices.

She is a life-long learner to brings value to those around her. And most important of all, when not in a pandemic - if you need a hug, she’s got the best ones!

Connect With Amy

Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. https://www.visions2images.com/shops/brand-visibility-guide

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s podcast, I am going to talk about my favorite local businesses. I live in the Cleveland area, and I'm talking about the best businesses and organizations of 2021. I discuss some great ways to give back to your community and support locals this holiday season. Read more

Key Ideas:

• Giving Back
• Supporting your community
• Making connections
• Building a tribe

Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. https://www.visions2images.com/shops/brand-visibility-guide

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast brought to you by Hello Fresh

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

On today’s podcast, I had the pleasure of talking with Clarene Mitchell. Clarene is the owner of TCM communications, a social media branding firm where she helps entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. Listen in as we cover some of why LinkedIn is not just for job seekers and how it is different from other platforms.

Key Ideas:

• Supports content creators
• Company Page
• New features on the platform

About Clarene:

Clarene Mitchell is the owner of TCM Communications LLC, a social media branding firm based in Mequon, Wisconsin that focuses on helping success-driven entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. She holds a B.A. in Interpersonal Communications from Cardinal Stritch University.

In addition to her entrepreneurial endeavors, Clarene is an accomplished print journalist, community activist, and public relations professional. For more than 30 years she has worked to craft the image of community-based organizations and advance issues of importance. Clarene is viewed as a reliable source for accurate and timely information as well as branding guidance.

In January 2021, LinkedIn recognized Clarene’s ‘Shine Online Bulletin’ (a LinkedIn newsletter) as a ‘Top Pick.’ This distinction spotlights her as a thought leader for helping others to enhance their networks and gain visibility on the platform. That month she also launched her LinkedIn Live show, 'Imposter Syndrome Disrupted.' The show puts a spotlight on women entrepreneurship, empowering women businesses owners with key information and resources for business success. The show is every 2nd and 4th Thursday at NOON EST. In February 2021, her biographical profile was added to the preeminent ‘Marquis Who’s Who.’

Clarene is on a mission to change the trajectory of lives and businesses, one LinkedIn profile at a time.

Connect with Clarene on LinkedIn

Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. Learn more

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

This podcast is brought to you by: 123RF

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Are all the branding gaps in your business complete? Your logo, colors, fonts are all the essential things that make up your brand. Find out in today’s podcast if there is something you can do to bridge the gap in your brand. Read more here

Key Ideas:

• Building the gap in your branding
• Your branding book to showcase
• Strategy

Business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have. Enter the “Digital Branding Makeover.” Learn more here

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Do you ever wonder if having an email list is essential for your business? Today I talked with Brittany Long on the importance of having a list and why it can only help your business. It's never too late to start setting up your systems.

Key Ideas:

• Automate
• Email sequences/strategy
• Nurture your audience
• Additional Sales

About Brittany:

Brittany is an email marketer who specializes in the kinds of emails that bring in revenue again and again and again. She co-owns the company Win with Systems and has a mission to help business owners create a life they love while making the living they want.

You can connect with Brittany here: http://winwithsystems.com/

Are you trying to show up online?

If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales.

It has 13 pages that will guide you through the entire digital visibility process. https://www.visions2images.com/shops/brand-visibility-guide

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

November is just around the corner, and it’s time to ramp up your holiday marketing excitement. Today, I have a few tips that you can choose to help increase your brand visibility for the holidays. To read more about this episode, click here.

Key Ideas:

• Facebook groups
• Educate
• Facebook Ads
• Share content
• Local events

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

A media kit proves essential for every business; there is NO exception on who should create one. A media kit contains information about your business or event. The point of a media kit is to catch someone’s eye and make them want to work with you. Get on today: https://www.visions2images.com/press-kit

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

How do you talk to yourself, and what is your mindset? Today I spoke with Sarah Nemecek, she coaches women entrepreneurs on their money and mindset in business and life. Are you truly clear on what you want in your business and life? Listen to today's episode to see if you can move out of the box mindset.

Key Ideas:

• Your mindset
• How coaching can help your business
• Getting out of your way
• Build a life you love

About Sarah:

Sarah coaches women entrepreneurs on their money and mindset in business and life so that money becomes a tool for power and ease instead of an obstacle. She has worked in the field of finance, accounting, and entrepreneurship for 20 years.

After 20 years of working with hundreds of businesses and starting two of my own, I decided I wanted to focus on helping women entrepreneurs how to create businesses that serve them better and work with their lives - the lives they actually want, not the ones that happen to them. Now I get to combine my experience with all the "businessy stuff" like systems, taxes, finance, strategy, processes, marketing, and sales and combine it with the mindset tools that have helped me build my own business while living a life that I absolutely love. Basically, I get to talk with people that inspire me and then help them share their gifts with the world in a way that feels great for them, and they make lots of money while they're at it.

To connect with Sarah:

Website - weprofitfoundry.com

Instagram - https://www.instagram.com/weprofitfoundry/

Facebook - https://www.facebook.com/weprofitfoundry

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

Check out some of our tools and templates that Visions2images has created for an affordable price.

https://www.visions2images.com/shops

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

On today's podcast, I have the pleasure to speak with Thomas Riley. He is the regional director and business developer with ServPro, and he has five franchises that he manages in the Boston area. We talk about how important it is to hire an agency to help with your franchise's marketing. To read more about this episode, click here.

Key Ideas:

• Outsourcing your Franchise marketing
• Time Management
• Even though it is a franchise, it is still locally owned
• Being consistent in your online presence

About Thomas:

Thomas is the regional director and business developer of five ServPro franchises in the Boston area. Before working at ServPro, Thomas spent nearly fifteen years in the hotel industry working with Marriott, Hilton. To learn more about how Thomas has grown his franchises with the help of Vision2Images Brand Clarity, click here.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

Thank you for listening; if you would like to support my podcast, buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I talked with Mike Hurley on how to leverage video for your digital marketing. He gave us some great tips on how to learn to relax in front of a camera and how you can repurpose some of your longer video content to use on social media. Listen in for more great tips.

Key Ideas:

• Start with Facebook or Instagram lives
• Use your phone to practice being in front of the camera
• Pick a topic and expand on it
• Repurpose your long-form video

About Mike:

I have always been creative-minded and discovered my love of photography in high school. I focused on learning as much as I could through classes, working with other photographers, and taking my camera everywhere I went. I discovered video while working for a studio and was instantly hooked! I soaked up as much of the technical side as I could while shooting with other creatives and started to build my storytelling skills. I believe that video is a crucial part of today's ever-changing business environment and I strive to create the best video content for my clients. Since 2016, I have been learning more and more about using video to help businesses: ⁣⁣⁣⁣⁣

⁣⁣✅Solve Problems⁣⁣

⁣⁣⏰Save Time⁣⁣

⁣⁣⬆️Promote a product or service⁣⁣

⁣⁣📈Reach more customers⁣⁣⁣⁣⁣⁣

⁣⁣and most importantly... 🗣Share their story⁣⁣

⁣⁣I am on a mission to teach business owners how to implement video into their marketing and social media strategies.

You can visit Mike at:

https://www.clevelandvideopro.com

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

Thank you for listening; if you would like to support my podcast,buy me a coffee.

⁣⁣⁣⁣

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I talk about some Holiday Promotional Items that you can give your employees, vendors, or customers to show your appreciation for them and why you should utilize Holiday Marketing. To read more about this episode, click here.

Key Ideas:

• Planning Ahead
• Utilizing Holiday Marketing
• Creating Brand Awareness
• Knowing the right gift to give

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, I talk with Marnie Swedberg a Leadership Mentor about how unique you are and how you can draw the things you want in your life to you just by having a vision.

Key Ideas:

• How unique you are
• Be clear about who you are
• Body Electric
• Mission Vision
• The world is a collaborative effort

To learn more about the free Mentorship Assessment go to marnie.com

About Marnie:

Marnie Swedberg is an international leadership mentor, the author of 13 books, the host of her own radio talk show, a media expert, and a keynote speaker for organizations around the world. Fun and fast-paced, yet peaceful and approachable, her history includes fires, floods, a tornado, car wrecks, business setbacks, a burglary, lightning strike, ambulance rides, and more. She models come-back behavior, possibility thinking, and profound faith. As the web hostess of www.WomenSpeakers.com, the largest online directory of Christian Women Speakers in the world, she connects event planners with speakers from every experience level, fee range, and denomination. As a public speaker, she has presented for large corporations including Honeywell, Prudential, and Pillsbury; for non-profit groups including Chambers of Commerce, Professional Women's groups, colleges, and libraries, for Christian Women's retreats, conferences, and other programs around the world. As a media personality, she hosts a #1 ranked and featured Blog Talk Radio show, plus has appeared on hundreds of TV and radio shows and is frequently interviewed for newspaper, magazine, and blog articles.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Thank you for listening; if you would like to support my podcast, buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I am excited to talk with Steve Walbolt, President of MDG Flooring, where we talk about getting out of your own way and taking action to grow your business and expand your income streams.

Key Ideas:

• Learn to say no
• Invest in yourself
• Mastermind groups
• Don’t have your hands in everything
• Outsource

About Steve:

Steve is the President of MDG Flooring, has a small business mastermind group where he helps other Entrepreneurs scale and grow their business, and has his hands in different Real Estate ventures. Being a business owner can be overwhelming and lonely. This group is here to help you grow, give resources, support, build relationships with other entrepreneurs, and learn from industry professionals about how to scale your business. It's time to think bigger, make smarter business decisions, and challenge yourself.

You can visit Steve at:

Executive Committee Mastermind

MDG Flooring America

Connect on Linkedin

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Thank you for listening; if you would like to support my podcast, buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I have some tips and tricks for your Holiday Marketing Campaigns. Learn how you can start implementing and planning now for your Holiday Promotions. To read more about this episode click here.

Key Ideas:

• Planning your Holiday Marketing Campaigns
• Know your audience
• Build customer loyalty
• Catchy subject line for an email

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I talk about why your business needs branding. Having strong branding for your business will help you connect with your audience on a more emotional level and allow us to identify with the brand. Join me as I go deeper into why having a strong branding presence can help grow your business.

Click here to read more

Key Ideas:

• Strong Branding increases the target market
• Brand consistency equals improved client attraction
• Always know your audience
• Strong Branding elevates your company persona
• Strong Branding allows you to stand out in a crowd
• Introduce new products with confidence
• Branding is cost-effective

To sign up for the workshop click here

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Thank you for listening; if you would like to support my podcast, buy me a coffee

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s episode, I have the pleasure to speak with Tim Bratz (pronounced “Brotts”) with Legacy Wealth Holdings. Tim started his commercial real estate career in 2007 and, in 2009, bought his first duplex on his credit card. Learn how Tim has transformed his business into what it is today and the tips he gives to anyone who wants to start their own commercial real estate business.

Key Ideas:

• Partner with someone who knows what they are doing
• Mindset
• Join Masterminds
• Invest in yourself
• It’s simpler than you think
• Join real estate investor groups and learn from them

About Tim:

Tim Bratz (pronounced "Brotts") is the CEO and founder of Legacy Wealth Holdings, a real estate investment company that acquires and transforms distressed apartment buildings into high-yield assets for their own portfolio. Tim's current portfolio exceeds 4,000 units with a valuation of more than $350M. Working in real estate, Tim has built a passive business and created a residual income that allows him to live the lifestyle of his choice. He's here to educate and empower others to become financially free through commercial real estate.

You can visit Tim at:

• Email - Bratz@LegacyWealthHoldings.com
• Website - LegacyWealthHoldings.com
• Linkedin - in/timbratz
• Facebook - /TLBratz
• Instagram - @timbratz

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

How do we know which social media platform would be right for our business? In today's episode, I go over how to define your goals and strategy and why your business needs to be on social media.

To read more of this episode, click here

Key Ideas:

• Don’t try to be on every platform
• What to post, how often to post
• Go where your targeted audience is
• Define your goals and strategy

To learn more about Pinterest,listen to my episode here

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Thank you for listening; if you would like to support my podcast,buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s episode, I have the pleasure to speak with Dale Hansen at Family Hearing Better and Cardinal Hearing Centers. He helps us understand the importance of being able to hear so we can connect with the people around us. When we hear better, we do better.

Key Ideas:

• How the technology for hearing aids has changed over the years
• The warranties they have for hearing is incredible
• How we build relationships based on trust.

About Dale:

Dale works at Family Hearing and Balance Center as well as Cardinal Hearing Center in Northeast Ohio. His former job was as a Paramedic and a Paramedic Supervisor for 30 years. Dale loves helping people, so it was a no-brainer to take on the role he is at so he can help people get their hearing health back.

You can visit Dale at: hearingbetterohio.com

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding

Thank you for listening, if you would like to support my podcast buy me a coffee.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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PODCAST SUMMARY:

There are so many benefits of WordPress. I've heard it time and time again, that many people come to me and they have their website on Wix, Weebly, GoDaddy, or Squarespace These different platforms can be good to start with if you're just starting off, but eventually when you're really trying to grow your business and take it to the next level, having a WordPress website is a must.

OTHER PLATFORM:

With other platforms, it is more of a plug and plays and there is not a lot of customization that can be done, unlike WordPress.

WordPress offers more tools for SEO optimization and has better searchability on google which can help your website rank higher.

MOBILE FRIENDLY:

Most other website platforms are mobile-friendly as well, but the thing to understand about WordPress is that you can add some coding to make the mobile page look better. On the other platforms, it is just a template and can not be adjusted.

SUPPORT:

WordPress support is very responsive and easy to reach. Other platforms are not nearly as responsive and you have to go throughhoops,such asfillingout formsfirst beforeyou can get help.

Key Ideas:

* User Friendly

* Customization

* Plugins

* Higher Rankings

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

I enjoyed this conversation with Staci Diffendaffer. We chat about how she became a Christan author and her journey of overcoming hardship. It is a powerful story, that will have many with tears in their eyes.

You don’t want to miss out on this uplifting episode.

Key Ideas:

• How she grew from a traumatic experience
• Her new audiobook Unconditioned Love: Healing Hearts and Minds in a Time of Conflict and Division: https://amzn.to/3wA9W6O
• How she used her pain to help others

About Staci:

Staci Diffendaffer is the author of Unconditioned Love: Healing Hearts and Minds in a Time of Conflict and Division. She’s passionate about breaking down the walls that divide us and creating safe spaces to have healing conversations. Through the love and guidance of God, Staci overcame trauma, depression, and anxiety. After many years of varied abuse, she developed a false belief that most men were a threat. God's transformational healing enabled her to forgive her assailants and stop categorizing people into "good" or "bad" based on past hurts. Staci hopes to inspire her readers to create a compassionate culture that values every person and to better understand that their hardships can be a catalyst for a greater purpose.

Don't forget to visit Staci here: https://www.ownyourvictory.com

She can also be found on Facebook and Instagram at @stacidiffendaffer

https://www.visions2images.com/contact-1

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

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Support the podcast: https://anchor.fm/susie-liberatore2/support

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

I sit down with Esther Littlefield and dive into how anyone can do their online business. She helps entrepreneurs grow their businesses without compromising their faith or values. Esther enables one to shine the light of Christ in your life, leadership, business, and marketing strategy that aligns with you. Listen in on how she started her career and built her marketing strategy business.

Key Ideas:

• Esther's love for strategy, coaching and consulting.
• Ester podcast course (nation of the strategy and Shortcuts)
• Launching and building a course for your podcast.
• Podcast and marketing advice for your online business.

About Ester:

Esther Littlefield is a marketing strategist & business coach for Christian women who are ready to stop feeling scattered and confused about how to grow their business online. She’s the host of the award-winning Christian Woman Leadership Podcast and the Christian Woman Business Podcast.

She is passionate about helping clients cut through the confusion, find clarity, and develop confidence in their marketing strategy so that they can focus on what will truly help them create a business (and life) they love.

Esther resides in Maine with her husband Scott, daughter KJ, Golden Retriever Allie, 2 cats, and 2 leopard geckos.

Don't forget to visit Ester here: www.estherlittlefield.com/

She can also be found on Facebook and Instagram at @estherdlittlefield

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, I talk about Google My Business. This is an essential key factor for every business; It doesn't matter if you have a location or not. Listen in to find out the benefits of Google My Business.

To read more about this episode, click here!

Key Ideas:

(3:34) What are the benefits of Google My Business

(4:25) Showing up in your reviews

(6:40) Adding your services

(7:22) E-Commerce using Google My Business

(7:40) Adding messages

To read more about this episode, click here!

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Freshbooks: Get Your Accounting On Track

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today's episode, I sit down and talk about marketing franchises. When it comes to a franchise, there are many different ways one can market. I've helped franchises increase lead generation by 30% within 30 to 60 days!

Key Ideas:

• Branding Development
• Your Voice Matters
• Be Relevant
• Matching Graphics

To read more about this episode, click here!

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Freshbooks: Get Your Accounting On Track

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Most people don’t like to talk about finances or even think about them. I chat with

Suzanne Johnson from Grace Financial Coaching, about how to get finances on track.

The priority of Ramsey Preferred Coach (RPC) is to guide and encourages you to make the best financial decisions specific to your situation, and that exactly what Suzanne does for her clients. Tune in and listen!

Key Ideas:

• How Suzanne became a financial coach.
• Advice about jumping into the entrepreneur world and finances.
• Advice about personal finances.
• Retirement plans!

About Suzanne:

Suzanne has been teaching and guiding clients in the financial methods, philosophies, and principles of Dave Ramsey for 6 years. She continues to lead Financial Peace University for non-profit organizations, and also has experience with Smart Money Smart Kids, The Legacy Journey, and EntreLeadership. Before becoming a Ramsey Preferred Coach, Suzanne spent 8 years in professional sports and 7 years in commercial real estate

Learn more about Suzanne: https://gracefinancialcoaching.com/

She can also be found on Facebook and Instagram at @gracefinancialcoach

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:Today I sat down with Marsha Friedman and talked about her journey to becoming an author. During this interview, she discusses some of her life events and how they have influenced her career path. In this episode, she dives into the reasons why you should write a book, along with the whole process of doing it. Tune in now to hear her inspiring story. Key Ideas:[01:30] How Marsha got started as an author

[03:06] Job Search Mastery - helping people with career transitions

[03:30] How Marsha is connecting with people and expanding her business

[04:49] The process of how Marsha completed her passion project of writing a book

[07:59] How you can find help for certain aspects of your project

[08:54] The best advice for people who are interested in writing a book

More About Marsha:Marsha Friedman is the founder of MEF Coaching & Consulting Group. As an author, speaker, trainer, and coach, she specializes in helping professionals bounce back from the struggles, losses, and setbacks life throws their way to rediscover their passions, reinvent their lives, and unleash their full potential. With a Masters in Organizational Leadership and over 30+ years of corporate experience, Marsha has extensive operations, training, and development expertise. She is the former head of learning and organization development for Diebold Global Service Logistics. She is the author of two books, Surviving & Thriving Despite the Drama and Job Search Mastery.

Find out more about her here: ConsultMEF.com/detox ConsultMEF.com Marsha@ConsultMEF.com

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today's episode, I dive into how anyone can sell on LinkedIn for B2B Customers. Reaching B2B customers on LinkedIn is a whole different game field, and it can be super exciting! Tune in to listen to how I use LinkedIn for B2B and how you can implement it today!

Key Ideas:

• How to Beef up your personal and business profile.
• How to track your performance.
• Knowing your audience and what they want to see.
• You should be coming more video content!
• Connect Connect Connect

To read more about this episode, clickhere!

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding that Converts.

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Support the podcast: https://anchor.fm/susie-liberatore2/support

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Have you ever wondered how SEO fits into branding? I sat down with Meg Casebolt and dove into SEO with Meg Casebolt. She is an SEO specialist whose goal is to show people how to get more visitors to your website, looking for precisely what you have to offer through simple techniques and strategies. We discuss how she started her remarkable career and what she does for her client's SEO strategies. Tune in and listen!

Key Ideas:

• What is SEO, and how can you use it for branding.
• Why you need Google Analytics and Google Search Console for your business.
• How you can repurpose old content into new content.
• Why SEO is so important.

About Meg:

I've been helping female business owners create beautiful, search-friendly websites and strategic content for the past six years. I'm your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit, and SO much more free time (and sanity)! But, of course, I wasn't born understanding and loving SEO… I started my career with a decade working in communications for nonprofits, big and small.

I was accepted into the Peace Corps, and while I had a medical issue that prevented me from going anywhere, I used their Masters International program to get a Masters in Community Economic Development. From that work, I discovered a fascination with the process of empowerment — a lot of nonprofit communications is based on storytelling, and while that's important, as a grant writer and fundraiser, I was focused on tracking metrics and measuring results.

Don't forget to visit Meg here: www.loveatfirstsearch.com

She can also be found on Facebook and Instagram at @loveatfirstsearch

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Freshbooks: Get Your Accounting On Track

Business owners, automate your finance.. YES, you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Freshbooks is super easy to use. Sign up here.

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Support the podcast: https://anchor.fm/susie-liberatore2/support

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s episode, I’m diving into how to leverage your LinkedIn. I’m here to tell you that you can do way more than you think on LinkedIn. I’m going to give you my inside scoop on how to leverage my LinkedIn in just 6 easy tips. To read more about this episode, click here!

Key Ideas:

[02:47] Networking

[03:31] Sharing Posts

[04:20] Commenting

[07:10] Finding common ground

[08:16] Sale Cycle

[10:07] Posting Regularly

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Freshbooks: Get Your Accounting On Track

Business owners, automate your finance.. YES, you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Freshbooks is super easy to use. Sign up here.

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Support the podcast: https://anchor.fm/susie-liberatore2/support

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today I got to sit down with the Mayor of Stow John Pribonic and talk about his journey to becoming the mayor. He discusses how working at a local store helped prepare him for the role of mayor. Additionally, he shares his love and passion for helping the community, which is inspiring to hear. Tune in to hear more about his life and the exciting developments in Stow right now.

Key Ideas:

[02:33] How John got started as the Mayor of Stow

[03:55] Making the decision to become mayor

[05:26] Howe making personal connections with the community is essential

[08:19] The importance of social media

[10:21] New and exciting things happening in Stow

[12:57] The Monday Meals Program on June 26th

[16:04] You Matter - How Stow is managing mental health awareness

[18:00] The number one tip for being successful in life

More From John:I am a graduate of the University of Akron with a degree in Business and Sales & Marketing. I retired in 2018 after almost 42 years of service with Albrecht Grocery (Acme) as a Store Director. Currently I am the Mayor of the City of Stow. Before accepting the role of Mayor, I was on Stow City Council for 11 years and the Stow-Munroe Falls Board of Education for six years.

I am very excited to be the Mayor of such an outstanding community. I look forward to building an even stronger community, with enhanced collaboration with our school system, our businesses and our civic organizations. I intend to strive for greater collaboration with our surrounding communities as well.

I, and my administration are dedicated to making sure that every individual, including senior citizens, children and people with disabilities, is a vital member of our community and has opportunities for an improved quality of life.

To learn more about the Mayor of Stow visit https://stowohio.org/departments/mayor/

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:In today’s episode, I’m diving into how to use Facebook to leverage your business. I know what you’re thinking, isn’t Facebook outdated? But I’m here to tell you that Facebook isn’t going anywhere, and I’m giving you the inside scoop of how I was able to use it to grow my business. Tune in to listen to my easy insider tips that you can implement today.

Key Ideas:[01:54] Facebook groups and how they grow your company

[05:32] Making connections and Friend Requests

[08:22] The truth about Facebook Ads

[11:30] Sharing on Facebook

To read more about this head over to my blog HERE.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

On today’s podcast, we sat down with Karrie Bhurgari and talked about her business in Pinterest Marketing Strategy. During our conversation, we go through her journey from starting out a virtual assistant to finding her niche. She also discusses how to start your Pinterest journey and how it is becoming a growing aspect of any business these days. Tune in to hear the latest episode now.

Key Ideas:

[01:44] About Karrie, starting off as a VA

[03:50] Learning to outsource to the experts

[06:11] Why you should be excited about Facebook Ads

[10:42] How Pinterest is a search engine and social media

[15:04] How often should you really pin on Pinterest

[18:37] How mindset is everything

More About Karrie:

Karrie Bhurgari is a Pinterest Marketing Strategist. For the last four years, she has helped dozens of women entrepreneurs build their incomes, visibility, and expert status using Pinterest. She has worked with DIY bloggers, coaches, service providers, & Shopify owners to build their Pinterest accounts starting from 0 and accounts with 12+ million monthly viewers. She also loves teaching DIYers how to start using Pinterest for their business through her course Pinning Foundations.

When she's not down the Pinterest rabbit hole, she can be found homeschooling her 3 children or reading a personal development book.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:On this episode, I have a very special guest Kathy Catazaro-Perry, Mayor of Massillon, Ohio. We sit down and talk about her motivations and why she got involved in politics. We also discuss the innovative changes that are taking place right now in downtown Massillon whilst staying in compliance with Covid regulations. In addition, we talk about the Golden Key and advocating for children with special needs. Tune in now to hear Mayor Catazaro-Perry's great episode.

Key Ideas:

[01:19] How Kathy got started in politics, and how her dad inspired her to run for office.

[03:02] The exciting new project happening within the heart of downtown Massillon

[05:36] New interesting events possibly happening during Covid

[07:32] Background on the Golden Key, inspiring news for special needs children

[10:04] The best advice for people feeling the Covid blues

[13:08] Information on the World Elite Cheer program

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding that Converts. The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, we are talking about real estate and mentoring. Uniting these two things can lead to success. In our special guest interview with Jon Harp, we discuss his top tips for success in the real estate world. Tune into this episode to find out how he became a real estate agent and what lead him to turn his passion into coaching.

Key Ideas:

• How coaching and mentoring can make a HUGE difference in your success

• How Jon enables agents to reach their ideal goals or transactions

• Why your road map and your pillars are essential for your business.

**More about Jon:

”**I have taught dozens of agents that have gone from $0.00 in real estate commissions to over $100,000 per year and now it is time to give to all of you, for FREE!

With Major League Success, my goal and the goal of our community is to give first, give often, and share in the success.”

On our team, we know the formula for Success = Hard Work + Consistency + Patience and it is our mission to make our industry better, more respected and ultimately making sure our fellow Realtors get the success they are looking for.

To learn more about Jon visit his website here Majorleaguesuccess.com.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

STOP SENDING YOUR CUSTOMERS TO THE COMPETITION AND GET MY INSIDER SECRETS TO COMPELLING BRANDING THAT CONVERTS The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In this episode, we talk about health care for small business owners. Among the top concerns, people have when starting a new business is health care coverage. Today I am joined by special guest Sally Thomsen who is a health care provider and helps individuals and families get the health care that they need and deserve.

Key Ideas:* Different healthcare options for small business owners

*The benefits of a self-paid patient

• Advice for business owners who are just starting out

More About Sally & MPB Health:I was in Financial Services Customer Services for many years. Since 2014 I started Healthcare focus due to health problems I experienced personally, which led me to develop a passion for assisting people to get affordable care. I also want to show them why it is so vital to learning healthy habits for them to not just sustain, but to fully enjoy their life!

We are committed to helping our members live a longer, healthier, happier and life through a holistic, balanced approach to their health. We believe health is encompassed in all aspects of life; Physical, Emotional, Social, and Financial. Through inexpensive alternatives that don’t compromise quality, we provide the tools, services, and solutions to make this happen and empower our members to become informed consume.

Learn more about Sally here: sally.mpb.health and sally@thomseninsurance.com

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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In this podcast, we dive into marketing and why it's essential to always maintain your marketing strategy. People often come to me and say that they are not sure whether or not they need marketing or branding. But I’m here to remind you that marketing is essential for any business to succeed. It's even more imperative if you're having a successful year or if you're booked out to maintain that marketing strategy. Tune in now to hear why you always need marketing.

Key Ideas:* Why you need consistent branding and marketing

• Why building connections is huge

• Your audience wants to see you

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Have you ever wondered if you can take your passions and turn them into a business? I sit down with Laura and we discuss how she was able to take a passion and turn it into a lucrative career. Tune in to listen to how she was able to carve out a niche in her field and surpass her business goals.

Key Ideas:* How one educational journey turned a hobby into a career

• How working in the education field created a niche

• How photography or print design can still translate in the digital age

• Things that make a great quality photo

• The number one advice for starting a photography business

More from Laura:As I look through my lens, I see YOU. I see what makes you special and what fills your heart. My goal is to create portraits that you will love because of how you look and how they make you feel. By finding a location that reflects your personality, we are sure to get unique and varied portraits that tell your story. Of course, we have lots of fun in the process.

I am a full-service portrait photographer which means that I am dedicated to serving you through the entire process. We will work hand in hand from choosing your wardrobe through hanging your portraits on your wall. As an active member of Professional Photographers of America and Professional Photographers of Northeast Ohio, I am continually learning the latest techniques and refining my craft.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today we're diving into why you should hire a marketing agency. If you've been on the fence and wondering if you should invest, then you're going to want to listen to this episode. We go over the top questions you might have and give you all the information you need before you invest.

**Key Ideas:

*** A marketing agency will execute your strategy

• A marketing agency will save you money

• A marketing agency will grow and scale your business

• A marketing agency is a collective mind with expert skillsets

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Don't forget to grab our Ultimate Branding Guide Below!

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:Today we’re diving into the HR realm with Scott Hanis, the owner of Fortitude HR Solutions. We discuss how human resources can make the difference in any company’s edge over their competition. Whether you need help hiring a new employee, setting up foundational structures, developing performance management systems, or anything in-between, they can assist with any of your Human Resources needs. You’re not going to want to miss this great discussion with Scott. He’s got the insider tips for you - tune in now!

Key Ideas:* How the HR industry is doing during this pandemic

• How Fortitude improves companies through consulting

• Knowing how to invest in your company and why

• Finding the “who” that can do that “how”

• The number one advice for HRScott Hanis is the founder of Fortitude HR Solutions. Formerly a Vice President of Human Resources with over 15 years of experience, he holds a Bachelor of Arts in Business Administration/Management degree from Baldwin Wallace University in Berea, Ohio. His focus has been on successfully merging newly acquired companies, through due diligence, plant and talent assessments, and transition and integration planning. He has successfully led multiple turnarounds and organizational development successes during his career. Scott has hands-on experience in diverse cultures through working in multiple countries, and has overseen the Human Resources operations for over 1100 employees. Scott has a tremendous amount of experience with building high performing teams, talent acquisition/management, and developing performance management systems. In his free time, Scott helps his son with basketball, volunteers in youth ministry, and spends as much time as possible with family and friends.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

This episode brought to you by:

Freshbooks: Get Your Accounting On Track

Business owners, automate your finance.. YES, you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Freshbooks is super easy to use. Sign up here.

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast SummaryToday we’re diving into investing with special guest Christina Tamas. We go over her journey on how she got started and became a successful coach in the real estate business. She’s giving away her number one advice for investing. If you’ve been thinking of the best ways to invest, you’re not going to want to skip this one.

Key Ideas:The journey to building an empire: Wholesale, real estate, and coaching

Coaching - exploring the different avenues in real estate

You don’t need a degree to be successful

The number one piece of advice for investing

About Christina:I was born and raised in the Cleveland area. I have two beautiful kids; a 6-year-old daughter, and a 3-year-old son.

When my daughter was just under a year old, I decided to up and quit my corporate job of about 10 years. I decided I wanted to do real estate. I got my license to become a realtor, but at the same time became very interested in the investment side of things.

With having a young child at home, I didn't have a ton of money to put into my business. So I found creative ways to market for free. It took a lot of hustle. But, I soon became known in the investment world. Over the last 3 years, I have taken a lot of pride in building my business to what it is today and having more financial freedom. I currently wholesale, invest, do traditional real estate and coach.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary

Today we're diving deep into what a marketing campaign is and what it should do for your business. I'm letting you in on the inside scoop. I talk you through the steps of how we go through the marketing campaign process with my agency and how it's worked for hundreds of my clients. If you've been considering a marketing campaign or wondering why yours isn't working - you're going to want to tune in to this episode.

Key IdeasWhat is a marketing campaign & why is it important

Developing a strategy

Establishing your authority

Understanding your target audience

Don't forget to head over to our blog >> https://www.visions2images.com/blog We go over this episode into much more detail!

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below:

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:Today we're diving in deep with the number 1 tip for effective Facebook Ads. In this episode Ida talks all about her background with ads, and what she does to help make the businesses she works with successful. This episode is packed with tons of useful information, so even if you're not at the point where you want to set up ads yet, you'll want to listen and take notes with this one.

Key Ideas:How things don't always work out, but will reshape and focus your path

Exploring the gaps in the market to empower business owners

Preparing the foundations for a successful ad

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below: The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary: In this episode we talk all about the way to expand your business and how to take advantage of social media platforms. These are quick tips that have worked for me and for my clients. The best part, you can implement these strategies right now!

Key Ideas Networking - How to do it properly to reach your audience

Facebook Groups - How to learn from them and use them as a great resource

Facebook Ads - Why it works when it’s done properly

Engaging with your audience - Ensure that you stay visible and on top of their minds.

Sharing - Converse with your existing and potential customers

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below! The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

In today’s episode we're talking with Elinor Cohen about how her signature process helped her create a meaningful business. We go over the changes in her career and personal life and how it trajected her purpose. She also shares her number one advice in having your own business.

Key ideas:How Facebook groups can function as a kind of economy.

Understanding your audience through consumer testing

Different seasons in life - Learning to be okay with things not being okay

Finding your why - Tracking your accomplishments

About Elinor:

Elinor Cohen is a creative marketing strategist and confidence coach. She has been working in online marketing for over 15 years working in and consulting to agencies and corporations. For the past 7 years she has been working with business owners, helping them unearth their heart’s message and fueling it through their business to create impact in their communities. She has worked with 100’s of business owners in clarifying their message, finding their voice and sharing it confidently in speaking and writing.

Don't forget to take advantage of Elinor's freebie and visit >> Vision2Images

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below!

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today we're talking with Renee Hribar and she's giving us all the key ideas for how to scale your business.

She has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. Renee is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

Key Ideas For You To Tune In For:

How Renee helped me to transform my business to grow

Knowing your value, and how to establish value

How to practice mindfulness to impact yourself in a positive way

FREE advice to scale your business

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below!

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary:

Today we're diving into the story behind my brand, why it's authentic and how it's important to me. I'm giving away all kinds of tips and tricks for you to scale your business. I'm even airing out all my mistakes, so that you don't have to make the same ones! Don't forget to tune into this one, you'll want to take notes.

Key Ideas To Tune In For:How we rebranded

How we worked on our company mission

New time management strategies

Storytelling - How it's important to every brand

Online marketing strategies

Reconnect with everyone

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below!

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support

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Podcast Summary: In this episode, we’re diving deep into how I personally scaled my business, and how you can too. Today we’re talking about mindset and independence and how the affect any business venture. These might seem like some simple steps, but believe me, they make all the difference. Tune it to find out how!

Key Ideas to Tune In For:How outsourcing is the best way to invest in yourself

Why mindset matters, and how to believe in yourself

How to get more visibility as a business and get seen

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Grab the FREE guide to help you win over clients in seven days down below!

The Ultimate Branding Guide to Win New Clients in 7 Days

Support this podcast: https://anchor.fm/susie-liberatore2/support