Growing Web3: Recent Episodes
James Ross
Growing Web3 is hosted by James Ross, the Managing Director at Hype Partners. In each episode, James sits down with founders and experts on Web3 growth to uncover their stories in building $billion protocols and communities.
www.growingweb3.com
In today’s episode of the Growing Web3 podcast, we catch up with Raz, CEO of guild.xyz, about his journey into web3 and the focus of his project on building communities and access control for DAOs.
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Topics:
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Creating Authentic and Genuine Culture
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Raz's Exploration of Web3
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Importance of Exclusivity and Value Proposition
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Building Personalized Experiences in Web3
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Advantages of Organic Community Building
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Role of Founders in Community Success
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Follow Raz:
Here
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Timestamps:
00:00 Introduction02:29 Raz's Journey into Web309:53 Exclusivity & Value Proposition16:57 Personalized Experiences in Web319:14 Building Good Community Culture19:48 Crafting Genuine Communities21:11 High Barriers & Exclusivity26:48 Organic Community Building29:54 Founder Involvement in Communities
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Follow us on Twitter: James Ross: Here Jake Stott: Here Hype Partners: Here
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Sponsors: Hype Partners:
https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.growingweb3.com
In today’s episode of the Growing Web3 podcast, we catch up with Jake Stott, CEO of Hype and a successful SaaS entrepreneur, about his journey into Web3.
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Topics:
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Jakes Journey into Web3
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Differences between Web3 and Web2 startups
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Importance of community building
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Evolution of social media platforms in Web3
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Launching tokens and building successful Web3 projects
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Incentivizing community and capturing a wider audience
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Follow Jake Stott: Here
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Timestamps: 00:00 Introduction02:33 Jake's Journey into Web 306:02 Launching a Web 3 Startup11:31 Mindshare and Value in Web 313:01 Incubate: A New Web 3 Incubator20:32 Community Building23:40 Engaged Community vs Large Community27:04 Involvement of Founders in Community Building30:50 Building a Narrative Around a Project48:27 Outro: Challenges of NFT Communities
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Sponsors: Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.growingweb3.com
In this podcast episode, James interviews Jake Stott, the founder of Hype and a successful SaaS entrepreneur, about his journey into Web3.
—
Topics:
- Jakes Journey into Web3
- Differences between Web3 and Web2 startups
- Importance of community building
- Evolution of social media platforms in Web3
- Launching tokens and building successful Web3 projects
- Incentivizing community and capturing a wider audience
Timestamps:00:00 Introduction
02:33 Jake's Journey into Web 3
06:02 Launching a Web 3 Startup
11:31 Mindshare and Value in Web 3
13:01 Incubate: A New Web 3 Incubator
20:32 Community Building
23:40 Engaged Community vs Large Community
27:04 Involvement of Founders in Community Building
30:50 Building a Narrative Around a Project
48:27 Outro: Challenges of NFT Communities
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Follow us on Twitter:Jake Stott: HereJames Ross: HereHype Partners: Here
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Sponsors:Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we catch up with Matt Galligan, Co-founder of XMTP Labs. Matt breaks down governance proposals and structuring, and what this may mean for the future of Web3.
Topics:
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Matt’s beginnings
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XMTP Labs and wallet-to-wallet breakdown
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Communication fragmentation issues
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Email protocol
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Community integration and growth strategy
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And more
Follow Matt:
here
Timestamps:
(00:00) Matt’s beginnings
(07:48) XMTP Labs and wallet-to-wallet breakdown
(12:11) Communication fragmentation
(14:45) Email protocol
(20:28) Community integration and growth
(26:20) The future of XMTP
(35:40) Growth marketing for another protocol
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Sponsors:
Hype Partners:
https://www.hy.pe/ Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we catch up with Nick Cannon, VP of Growth at Gauntlet Network. Nick breaks down governance proposals and structuring, and what this may mean for the future of Web3.
Topics:
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Governance structure, proposals, and mechanics
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Gauntlet Network
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NFT projects
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And more
Follow Nick Cannon:
https://twitter.com/inkymaze Timestamps:
00:00 Introduction
01:10 Initial interest in Web3 & background
03:45 Gauntlet Network
09:00 Governance forums and fostering interest from protocols
12:00 Structuring governance proposals
22:50 NFT projects implementing governance
26:22 Which community interests you as CMO?
27:33 Outro
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Sponsors:
Hype Partners:
https://www.hy.pe/ Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we catch up with 0xJustice, DAO Operator and governance at BanklessDAO, Collectparticle, 0xPolygonDAO, EthAdoptionDAO, & wgmicommunity.
0xJustice breaks down DAOs, and explores governance structures of the past, present, and future.
Topics:
- DAO contributor funnels
- DAO users vs community members
- Future DAO development opportunities
- And more
Follow 0xJustice:
https://twitter.com/singularityhack
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Timestamps:
00:00 Introduction
00:45 What is a DAO Operator?
03:45 DAO Contributor funnels
10:50 DAO users vs community members
23:32 DAO governance
30:55 Which DAO will be most successful in 5 years?
35:26 Vampire attacks
37:16 Closing comments
38:5 Outro --
Sponsors:
Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we’re talking to Richard Chen, General Partner at 1confirmation. Richard is here to discuss all things growth, and more specifically how Web3 scale differs from its predecessor Web2.
In this conversation, Richard talks about how he got started in the space, how funding is exeleraating growth, and what he expects to see as the ecosystem expands over the coming years.
Topics:
- Richard Chen’s background
- Core DeFi primitives
- NFT metric tracking
- Web2 v. Web3 growth
- Current opportunities
- And more
Follow Richard: here
Sponsors:
Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we’re talking to WalletConnect Founder Pedro, who is here to talk about the future of wallets, identity, and digital ownership.
In this conversation, Pedro talks about Web3 wallet beginnings and how leaders such as MetaMask paved the way. Pedro explains how he got started and the opportunities he was able to maximise by being agile.
Topics:
- past, present, and future Web3 wallet use-cases
- How to maximise wallet adoption
- How wallets can and will become more than just ownership (identity proofs)
- And more
Follow Pedro: here
Sponsors: Hype Partners: https://www.hy.pe/ Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we’re talking to Community Architect Rafa, who is here to talk about Web3 community building and the future of organisational structures.
In this conversation, Rafa talks about Web3 labour formations and how we can better collaborate for the future.
Topics:
- The future of DAOs
- Builder challenges
- What is Folklore?
- Experimentation in operational models
- What restructuring the workforce may look like in the near future
- And more
Follow Rafa: https://twitter.com/rafathebuilder
Sponsors:
Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we’re talking to Will Robinson, who is here to talk about accelerating Web3 at Alliance DAO, working to build the world's best Decentralized Finance Accelerator at DeFi Alliance, with one straightforward goal; to grow Web3 to 1 billion users by 2025.
In this conversation, Will talks about the structure and sustainability of different Blockchain games, and the role of a DAO in this new ecosystem.
Topics:
- How Alliance DAO is formed
- Transmedia: gaming and entertainment
- The gaming economy in Web3 for creators and users
- P2E and ‘Playbour’
- And more
Follow Will: https://twitter.com/DangerWillRobin
Check out Alliance DAO: https://alliance.xyz/
Sponsors:
Hype Partners: https://www.hy.pe/
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns
In today’s episode of the Growing Web3 podcast, we’re talking to Jeff Kauffman, who is here to talk about Web3 solutions for marketers and advertisers and what community building looks like for brands of the future.
Jeff talks about his start in enterprise agency work before transitioning into Web3 in 2020. Jeff discusses the pitfalls of the Web2 community and the acceleration of Web3 community participation, and what this means for commercial and cultural company success.
Topics:
- Transitioning from Web2 to Web3
- Community fundamentals and how to get started
- Creating a community of 2,200+ people from Fortune 1000 companies and Web3 native startups, with 15,000+ community access requests
- Obstacles with community onboarding
- Essential community tools
- And more
Follow Jeff: https://twitter.com/jeffkauffmanjr
Sponsors:
Hype Partners: www.hype.partners
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns
In today’s episode of the Growing Web3 podcast, we’re talking to Brian Trunzo, who is here to talk about our collective digital experiences and what this means for what’s come to be known as the Metaverse in Web3. Brian talks about what our digital experiences may look like as Web3 develops, and the importance of NFTs in this space as it grows. We also discuss some of the challenges involved as Metaverse experiences are built out, around things like interoperability. And, finally, we chat about the platforms he regards as on the Metaverse frontier and where we go from here. Topics:
- Leading the Metaverse at Polygon Studios
- Metaverse as a developing category
- Metaverse NFT interoperability Current
- Metaverse product development
- And more
Follow Brian: https://twitter.com/NTBro
Sponsors: Hype Partners:
www.hype.partners
Brought to you by Hype Partners. Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cuttingedge creative, community, and growth campaigns.
In today’s episode of the Growing Web3 podcast, we’re talking to Enara Nazarova, who is here to talk about digital fashion and how it’s growing within Web3.
Enara talks about how digital fashion has evolved and what it looks like in Web3 today, and the importance of fashion in a digital world for establishing identity and expressing ourselves. We talk about what big fashion brands are already doing in the metaverse and what this means.
We also discuss some of the challenges involved in Web3 fashion around things like marketing and connecting with customers. Enara shares some of the brands that she sees doing a particularly good job of bringing fashion and Web3 together. And, finally, we chat about what the future holds for this space.
Topics:
- What does digital fashion look like in Web3?
- The importance of digital fashion
- How major brands are bringing fashion into the metaverse
- Some challenges of Web3 fashion
- Brands bringing Web3 and fashion together
Follow Enara: https://twitter.com/enaraxr
Sponsors:
Hype Partners: www.hype.partners
Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns
In this episode of Growing Web3, we’re talking to pet3rpan, and investor at 1kx who has been helped build key communities such as MetaCartel, Venture DAO, and more.
Pet3rpan talks to us about Web3 communities, what makes them special, and why people are drawn to them. We talk about pet3rpan’s extensive experience in the world of DAOs and what led him to become involved in so many. What are some of the challenges around growing a DAO and how can we overcome them?
Pet3rpan shares his advice for newcomers to the DAO space and Web3 in general, and specific advice for people thinking of launching their own DAO, around things like building communities and finding moderators. Finally, we chat about some of the projects out there that pet3rpan is especially excited about.
Topics:
- Why are Web3 communities so popular?
- The challenges of growing a DAO
- Why is pet3rpan involved in so many DAOs?
- Advice for newcomers to the DAO space
- Some especially exciting projects
Follow pet3rpan: https://twitter.com/pet3rpan_
Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In this episode of the Growing Web3 podcast, we’re talking to Camila Russo. Camila is the founder of The Defiant, one of the biggest DeFi newsletters out there. She’s also the author of The Infinite Machine and has a ton of experience in DeFi and crypto.
We talk about the evolution of Web3 media, the differences with traditional finance media, the role of journalists in the world of crypto, and how new projects can connect and engage with the media.
Camila shares a few examples of DeFi projects that have used media coverage well, and we talk about how well mainstream media is handling new crypto trends. Should crypto founders reach out to traditional media? Finally, Camila talks about some new projects and what’s in store.
Topics:
- How Web3 media has changed over time
- How is Web3 media different from traditional finance media?
- How new DeFi projects can connect with the media
- Is mainstream media doing a good job of covering crypto trends?
- How Web3 founders can work with traditional media outlets
Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In this episode, I talk to Fredrik Haga, Co-Founder and CEO of Dune Analytics. He’s here to talk about his experiences building a leading blockchain analytics platform that recently became a unicorn.
We talk about the technical structure of blockchain networks, how it works with data, and how Dune is making it easier to access blockchain data. Fredrik talks about the benefits of this for analysts, developers, marketers, and the space in general.
Finally, we discuss some of the ways to bring more analysts into Web3. Fredrik shares some of his favorite educational resources and where he sees the future of the Web3 dataspace heading.
Topics:
- Fredrik’s background
- Dune’s founding story
- How marketers can use Dune Analytics
- Memes and marketing
- Who would Fredrik be CMO for?
Follow Fredrik:
https://twitter.com/hagaetc
Use Dune Analytics:
https://dune.xyz/
Sponsors:
Hype Partners: www.hype.partners
In this episode of Growing Web3, we’re talking to DeFi Dad. He’s been an educator in the crypto space for a while and currently spends his time as an investor and advisor to many fascinating DeFi projects.
We talk about what DeFi education looks like today and where newcomers and curious people can learn more about the space, along with how DeFi education is different from other learning resources. DeFi Dad shares what he thinks are the best educational resources in the DeFi space right now.
DeFi Dad shares his thoughts on the global DeFi community and the advantages it brings to people all around the world, including in developing regions. Finally, we discuss the importance of marketing and community-building in DeFi and some of DeFi Dad’s favorite projects.
Topics:
- What does DeFi education look like today?
- How is DeFi education different from other learning resources?
- The best DeFi education resources
- The advantages of the global DeFi community
- How important is marketing and community-building in DeFi?
- Some of DeFi Dad’s favorite projects
Follow DeFi Dad:
https://twitter.com/DeFi_Dad
Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In this episode of Growing Web3, we’re talking to Tom Schmidt from Dragonfly Capital. Tom talks about what he looks for when investing in new crypto projects and how his team works with new founders on go-to-market strategy, design, and press outreach. He shares some of the common mistakes he sees in early-stage project.
We discuss a few examples of successful Web3 projects and what allowed them to succeed. How can other new projects emulate that?
Topics:
- What Tom looks for when investing in new crypto projects
- Strategy, design, and press outreach for new crypto founders
- Common mistakes by early-stage crypto founders
- Some successful Web3 projects. What was their secret?
- Play-to-earn ecosystems and NFTs
Follow Tom: https://twitter.com/tomhschmidt
Learn more about Dragonfly Capital: https://www.dcp.capital/
Brought to you by Hype Partners.
Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.
In this episode of Growing Web3, we’re talking to Tegan Kline, Co-Founder and Head of Business at Edge & Node. They’re the team behind The Graph — a key infrastructure layer for Web3 applications.
Tegan talks about some of the things her team has been working on with The Graph, how it works, and how people can build on it trustlessly. We talk about where the blockchain industry in general is going, and if we’re facing an explosion in growth soon.
We dive into some of the challenges involved in onboarding people to Web3, and how to do this effectively. Tegan shares some advice for people wanting to build relationships in the blockchain space as well as some of her favorite Web3 spaces and communities.
Finally, we talk about the future — where Web3 is headed, how things can improve, and how people can continue to build partnerships and drive growth.
This episode is brought to you by Hype Partners
Growing Web3 is brought to you by Hype Partners, the leading community management and marketing agency for web3 organizations. Hype is a global agency of 100 marketers committed to supercharging web3 ecosystems. Go to www.hype.partners to learn more
Welcome to the Growing Web3 podcast.
In this episode, you’ll meet our host, James Ross Treacher.
He will share his journey into web3 from the perspective of a marketer who works on helping to grow $billion protocols and communities
In the next episodes, you’ll meet a wide range of Web3 experts who will share their experiences on growing communities and protocols that are reshaping the way we work on the internet and transfer value.