The Red Thread Messaging Podcast: Recent Episodes

Marcus Schaller

Design a Clear, Compelling, and Obsessively Customer-Focused B2B Messaging Strategy

Your company’s core messaging—the specific value props, selling points, hooks, and benefits you focus on in order to attract your ideal customers—is the single most important piece of the marketing puzzle.

But cracking that messaging code isn’t easy.

To create clear, compelling, and effective messaging, you need to align on the right “red thread,” a central guiding messaging framework.

The Red Thread Messaging Podcast will show you how.

In today’s episode, we’ll be talking about a question that comes up for a lot of trainers, consultants, and coaches…

“What types of marketing should I focus on first? What should I create first? Where do I start?”

You’ll learn:

How to focus on the best next marketing step—whether you’re just starting out or have hit a plateau in your established business.
The two main approaches to marketing, and which one you should follow.
Why rushing through the strategy step in your marketing will keep you stuck.
Common misconceptions about what marketing actually is—and a better way to define it.
What NOT to do first—and what you should start focusing on instead.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

Find and fix the weak spots in your marketing that are holding you back
Fine-tune your positioning and marketing strategy
Start growing again by attracting more of your ideal clients

Welcome to the Attract Your Ideal Clients podcast.

This show is for entrepreneurs who sell their expertise, including trainers, consultants, and coaches looking for real-world, actionable marketing advice to help them identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business.

Today, we’ll be talking about ways to measure the success of your marketing.

We’ll cover questions like:

Why is it so important to have a clear definition of success for your marketing?
How might success be measured differently in different situations?
What are some common challenges when trying to measure your marketing’s success?

Joining me on the panel today are:

Christie Calahan, Marketing Director, Great Careers Network (https://www.linkedin.com/in/christieerincalahan)

Faith Boone, Founder at Boone Logic (https://www.linkedin.com/in/faithboone)

Andy Baker, Co-Founder, Creative Director at CreativeFuse (https://www.linkedin.com/in/graphicthread)

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

Find and fix the weak spots in your marketing that are holding you back
Fine-tune your positioning and marketing strategy
Start growing again by attracting more of your ideal clients

There are probably thousands of potential clients out there that need your help—but won’t ever hire you because they simply don’t know you exist.

In today’s episode, we’ll be talking about ways to use highly targeted pay-per-click advertising to reach those ideal prospects, and generate fresh leads into your sales pipeline.

Joining me today is Carissa Richardson (https://www.linkedin.com/in/carissarichardson), Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

___

Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

Find and fix the weak spots in your marketing that are holding you back
Fine-tune your positioning and marketing strategy
Start growing again by attracting more of your ideal clients

Without a clear understanding of your core mission and strengths, it can be really hard to truly set yourself apart from other trainers, consultants, or coaches.

In today’s episode, we’ll talk about ways to identify and leverage your competitive strengths so you can stand out in a crowded field.

We’ll cover questions you might have, like:

What exactly are competitive strengths?
Why is focusing on your competitive strengths so important?
What are some common challenges to leaning into your competitive strengths, and how can you overcome them?

Joining me on the panel today are:

Brad Dresbach, Chief Creative Strategist at Prism Marketing (https://www.linkedin.com/in/braddresbach/)
Melanie Darcy, Direct Response Copywriter at Melanie D'Arcy Copywriting (https://www.linkedin.com/in/melanie-darcy/)
Dana Herra, Content Marketer at Herra Communications (https://www.linkedin.com/in/danaherra/)
Brad Schechter, Head of Marketing at Fuel Cycle (https://www.linkedin.com/in/bwschechter/)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

___

Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new customers as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

Find and fix the weak spots in your marketing that are holding you back
Fine-tune your positioning and marketing strategy
Start growing again by attracting more of your ideal customers

Today we’re talking about the importance of defining your target audience and ideal customer profile (ICP) to help you grow your training, consulting, or coaching business.

We cover:

What exactly is an ICP?
Why defining and focusing on the right ideal customer profile is so critical to building your business
Some common ICP related challenges, and how to overcome them

Joining me on the panel today are:

Marisa Shadrick, Online Traffic Strategist, Copywriter, and Personal Brand Coach at Amplify Your Authority (https://www.linkedin.com/in/marisashadrick)
Lorri Klassen, Social Media Marketing Specialist at Klassen Marketing Co. (https://www.linkedin.com/in/lorriklassen)
Natalie Heckendorn, Director of Product Marketing at CSG (https://www.linkedin.com/in/natalie-heckendorn-marketer)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

___

Hit a plateau in your training, consulting, or coaching business? Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

Find and fix the weak spots in your marketing that are holding you back
Fine-tune your positioning and marketing strategy
Start growing again by attracting more of your ideal customers

In today’s episode, Kendall Breitman shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Kendall on LinkedIn at https://www.linkedin.com/in/kbreitman/.

In today’s episode, Stephanie Madsen shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Stephanie on LinkedIn at https://www.linkedin.com/in/stephmadsen/.

In today’s episode, Dr. Nadya Zhexembayeva shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Nadya on LinkedIn at https://www.linkedin.com/in/nadyazhexembayeva/.

In today’s episode, Nanci Appleman Vassil shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Nanci on LinkedIn at https://www.linkedin.com/in/nanciapplemanvassil/.

In today’s episode, Jono Andrews shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Jono on LinkedIn at https://www.linkedin.com/in/jono-andrews/.

In today’s episode, Martin Borowski shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Martin on LinkedIn at https://www.linkedin.com/in/martinborowski/.

In today’s episode, Shawn L. Bagley Jr. shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Shawn on LinkedIn at https://www.linkedin.com/in/shawn-l-bagley-jr-9616b861/.

In today’s episode, Dana Herra shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Dana on LinkedIn at https://www.linkedin.com/in/danaherra/.

In today’s episode, Joe Staples shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Joe on LinkedIn at https://www.linkedin.com/in/joestaples21/.

In today’s episode, Christine Smith shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Christine on LinkedIn at https://www.linkedin.com/in/christinesmith34/.

In today’s episode, Mike Pilarz shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Mike on LinkedIn at https://www.linkedin.com/in/mikepilarz/.

In today’s episode, Aneta Ardelian Kuzma shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Aneta at:

https://linktr.ee/anetakuzma

https://akuzmagroup.com/attractyouridealcustomers

https://www.linkedin.com/in/anetaardeliankuzma

In today’s episode, Ben Guttmann shares his perspective on how to cut through the noise and attract your ideal customers.

Connect with Ben on LinkedIn at https://www.linkedin.com/in/benguttmann/.

Download the start of Simply Put for free at https://www.benguttmann.com/simply-put-book/download.

In today’s episode, Dr. Krystal L. Culler shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Krystal on LinkedIn at https://www.linkedin.com/in/drkrystalculler/.

Check out Virtual Brain Health Center at https://virtualbrainhealthcenter.com/.

In today’s episode, Andy Baker shares his perspective on how to cut through the noise and attract your ideal customers.

CreativeFuse is a digital branding team focused on building your reputation and engaging those who matter most.

Connect with Andy on LinkedIn at https://www.linkedin.com/in/graphicthread/.

Check out CreativeFuse at https://creativefuse.org/.

In today’s episode, Michael Leopold shares his perspective on how to cut through the noise and attract your ideal customers.

Michael offers career consulting services ranging from career exploration and resume optimization to candidate positioning, job search, referrals to recruiters, and salary/offer negotiation.

Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelleopold/.

Check out Leopold Talent Consulting at https://www.leopoldtalent.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

Today’s episode is going to be a bit different than usual. Lora Cover has gotten most of her clients organically through word of mouth, and is in the process of trying to figure out her ideal customer type as she scales her business.

Should they double down on the same types of organizations they’ve been serving until now? Or do they add additional services to their portfolio or branch out into new industries?

Since Lora is still working through these questions, we thought it would be a great opportunity to flip the script a bit, and work through them together in real time.

If you’re in a similar situation, I’m hoping that listening in on this conversation might trigger some ideas of your own, and help you home in on your ideal customer type.

Connect with Lora on LinkedIn at https://www.linkedin.com/in/lora-cover-0998464/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Jackie Burtch shares her perspective on how to cut through the noise and attract your ideal customers.

Jackie helps entrepreneurs and small businesses build the brand of their dreams through strategic and intentional design.

Connect with Jackie on LinkedIn at https://www.linkedin.com/in/jackieburtch/.

Check out Burtch Designs at https://burtchdesigns.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Chris Bondarenko shares his perspective on how to cut through the noise and attract your ideal customers.

MentorcliQ is a mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs.

Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisbondarenko/.

Check out MentorcliQ at https://www.mentorcliq.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Tracy Shroyer shares her perspective on how to cut through the noise and attract your ideal customers.

Tracy helps mid-level professionals strengthen their professional brand and enhance their interpersonal skills.

Connect with Tracy on LinkedIn at https://www.linkedin.com/in/tracyshroyerphd/.

Check out Tracy’s website and podcast at https://www.tracyshroyerphd.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Logan Mallory shares his perspective on how to cut through the noise and attract your ideal customers.

Motivosity helps people be happier at work, providing a best-in-class employee recognition software platform used by companies like DuPont, Instructure, Hitachi Chemical, Western Governors University, Cotopaxi, and others to improve employee engagement and build company culture.

Connect with Logan on LinkedIn at https://www.linkedin.com/in/loganmallory/.

Check out Motivosity at https://www.motivosity.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Colin Coggins and Garrett Brown share their perspectives on how to cut through the noise and attract your ideal customers.

Colin and Garrett are adjunct professors of entrepreneurship at USC’s Marshall School of Business, and the authors of The Unsold Mindset: Redefining What It Means to Sell.

Connect with Colin and Garrett:

Website/Email List: www.colinandgarrett.com

Twitter: https://twitter.com/ColinandGarrett

Instagram: https://www.instagram.com/colinandgarrett/

LinkedIn: https://www.linkedin.com/in/garrettjbrown/ and https://www.linkedin.com/in/colincoggins/

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Chad Ressler shares his perspective on how to cut through the noise and attract your ideal customers.

Double Take Video is a production company that offers customized video solutions for a unique brand experience.

Connect with Chad on LinkedIn at https://www.linkedin.com/in/chad-ressler-9182571b8/.

Check out Double Take Video at https://www.doubletakevideo.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Faith Boone shares her perspective on how to cut through the noise and attract your ideal customers.

Boone Logic is a full-service content development and strategic marketing consultancy dedicated to boosting the voice of developing businesses.

Connect with Faith on LinkedIn at https://www.linkedin.com/in/faithboone/.

Check out Boone Logic at https://www.boonelogic.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Ella Glasgow shares her perspective on how to cut through the noise and attract your ideal customers.

Ella and her team specialize in creating stress-free virtual events, handling everything including event design, management, production, facilitation, and registration.

Connect with Ella on LinkedIn at https://www.linkedin.com/in/ellaglasgow/.

Check out Beyond Virtual Events at https://www.beyondvirtualevents.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Corinne Murray shares her perspective on how to cut through the noise and attract your ideal customers.

Agate strives to help companies discover opportunities to continuously improve and grow by tapping into their most lucrative assets: people.

Connect with Corinne on LinkedIn at https://www.linkedin.com/in/corinnejmurray/.

Check out Agate at https://agate.studio/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Rachel Durci shares her perspective on how to cut through the noise and attract your ideal customers.

Rachel’s mission is to empower couples to feel comfortable having meaningful money conversations with each other, and to empower individuals to feel confident in their financial decisions.

Connect with Rachel on LinkedIn at https://www.linkedin.com/in/racheldurci/.

Check out Effortless Budgeting at https://www.effortlessbudgeting.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Mark Donatelli shares his perspective on how to cut through the noise and attract your ideal customers.

Cimply is a consulting company focused on delivering strategic solutions while helping fill operational gaps whenever necessary.

Connect with Mark on LinkedIn at https://www.linkedin.com/in/markdonatelli/.

Check out Cimply at https://cimplylimited.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Suzi Lantz shares her perspective on how to cut through the noise and attract your ideal customers.

Suzi helps organizations, teams, and individuals discover and optimize their unique identity and potential through leadership coaching and development.

Connect with Suzi on LinkedIn at https://www.linkedin.com/in/suzi-lantz/.

Check out Personal Peak Consulting at https://personalpeakconsulting.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Christie Calahan shares her perspective on how to cut through the noise and attract your ideal customers.

ELB Learning is a one-stop shop for creating and delivering better learning experiences. Their products include tools for building learning games, virtual reality training, eLearning courses, and video-based practice, as well as an LXP and LMS. ELB also offers learning strategy services, custom learning development, and staff augmentation.

Connect with Christie on LinkedIn at https://www.linkedin.com/in/christie-calahan-b160958/.

Check out ELB Learning at https://www.elblearning.com.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Brad Schechter shares his perspective on how to cut through the noise and attract your ideal customers.

Fuel Cycle delivers mission-critical intelligence and insights for decision makers who own product, brand, and market experiences.

Connect with Brad on LinkedIn at https://www.linkedin.com/in/bwschechter/.

Check out Fuel Cycle at https://fuelcycle.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Sindy Warren shares her perspective on how to cut through the noise and attract your ideal customers.

Sindy works with individuals to activate their goals, helping them close the gap between where they are now and where they're looking to be.

Connect with Sindy on LinkedIn at https://www.linkedin.com/in/sindywarren/.

Check out Blue Tree Coaching at https://bluetreecoaching.net/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

There are a lot of founders, CEOs, and marketers out there who’ve been thinking about starting their own podcast, but struggle to figure out the right first step and are overwhelmed by the idea of building it from scratch.

The biggest hurdle many of you might be facing is—will it even be worth it? Can creating our own podcast really help us connect with and attract more of our ideal customers?

To help show you what’s possible, I reached out to other founders, CEOs, and marketers who have taken the leap, and asked them to share how their podcasts are helping them grow their companies.

My hope is that by listening to their stories, you’ll not only be inspired to get started with your own podcast, but will have a broader understanding of the ways that podcasting can help you serve more of your ideal customers.

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Check out my free webinar—Launch Your Podcast in 10 Days: Create Targeted Content That Attracts Your Ideal Customers. https://marcusschaller.com/webinar-091323/

The live webinar will be on Sept 13, 2023 at 2PM EST. But I’ll also be making the material from that webinar available on my website for those of you who couldn’t make the live event.

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Thanks to everyone who contributed to this episode. I highly recommend checking out their podcasts as examples of what’s possible. Here are the links…

Amy Wald, Founder at Green Luxe: sustainablehospitalitypodcast.com

Brandon Eastman, Founder at Be Better Industries: https://www.youtube.com/c/BrandonEastman

Chase Clymer, Co-Founder at Electric Eye Agency: https://honestecommerce.co/

Dan (Danchez) Sanchez, Founder at Audience Growth School: https://danchez.com/podcasts/

Eric Rutherford, Host of Build That Podcast: https://www.buildthatpodcast.com/podcasts

Logan Lyles, Host of Agency Life: https://www.teamwork.com/agencylife/

Marisa Shadrick, Copywriter and Host of Resilient Faith Online: https://marisashadrick.com/podcast-show/

Mark Evans, Founder at Marketing Spark: https://www.marketingspark.co/podcast

Megha Joshi, CEO at Boardroom Zen: https://boardroomzen.com/podcast/

Scott D'Amico, President at Communispond: https://communicast.simplecast.com/

Tim Harris, Director, Product Marketing at Uniphore: https://www.uniphore.com/podcasts/

Sindy Warren, Founder at Blue Tree Coaching: https://bluetreecoaching.net/podcast/

Taylor Evans, Founder at Rust Belt Recruiting: https://rustbeltrecruiting.com/podcast/

In today’s episode, Kari Hanson shares her perspective on how to cut through the noise and attract your ideal customers.

Spiro is an AI-powered CRM designed specifically for manufacturers and distributors. The Spiro platform highlights the customers that need attention or present growth opportunities, and proactively recommends specific actions to be taken.

Connect with Kari on LinkedIn at https://www.linkedin.com/in/karihanson/.

Check out Spiro.ai at https://spiro.ai/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Lori Zoss Kraska shares her perspective on how to cut through the noise and attract your ideal customers.

The mission of Growth Owl is to help those who help the people and the creatures of our world, offering non profit consulting in areas including corporate support, sponsorship, corporate philanthropy, board member engagement, member messaging, onsite/online training, executive coaching, and feasibility studies.

Connect with Lori on LinkedIn at https://www.linkedin.com/in/lorizoss/.

Check out Growth Owl at https://www.thegrowthowl.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Ryan McCoy shares his perspective on how to cut through the noise and attract your ideal customers.

Atomic Interactive is a digital agency serving B2B businesses of all sizes, and specializes in creating websites, custom applications for mobile platforms, and SEO, PPC, and social media marketing campaigns.

Connect with Ryan on LinkedIn at https://www.linkedin.com/in/imtherealmccoy/.

Check out Atomic Interactive at https://atomicinteractive.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Andy Halko shares his perspective on how to cut through the noise and attract your ideal customers.

Insivia is an international growth consultancy and marketing firm that delivers transformational strategy, breakthrough insight, and bold tactical execution, empowering their clients to shatter limitations and realize their potential.

Connect with Andy on LinkedIn at https://www.linkedin.com/in/insivia/.

Check out Insivia at https://www.insivia.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Craig James shares his perspective on how to cut through the noise and attract your ideal customers.

CatalystStrategies (Cat-Strat) is a break-the-mold advisory services firm that helps organizations stop—and think.

Connect with Craig on LinkedIn at https://www.linkedin.com/in/craigarthurjames/.

Check out CatalystStrategies at https://cat-strat.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Taylor Evans shares his perspective on how to cut through the noise and attract your ideal customers.

Rust Belt Recruiting is a specialized recruiting firm within the manufacturing industry whose mission is to renew our region by bridging the gap between hardworking people and meaningful workplaces.

Connect with Taylor on LinkedIn at https://www.linkedin.com/in/taylorevans1/.

Check out Rust Belt Recruiting at https://rustbeltrecruiting.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Caitlin Cassady shares her perspective on how to cut through the noise and attract your ideal customers.

Beyond is the #1 revenue management platform for short-term rental owners and managers to get, grow, and keep revenue.

Connect with Caitlin on LinkedIn at https://www.linkedin.com/in/caitlincassady/.

Check out Beyond at https://www.beyondpricing.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Erin Mogel shares her perspective on how to cut through the noise and attract your ideal customers.

Elevate Social Impact is a boutique consulting and coaching practice which guides companies, nonprofits, and individuals along their philanthropic journey.

Connect with Erin on LinkedIn at https://www.linkedin.com/in/erinmogel/.

Check out Elevate Social Impact at https://www.elevatesocialimpact.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Stacy Sufka shares her perspective on how to cut through the noise and attract your ideal customers.

Gladegy Consulting offers consulting, coaching, training, and assessments to help build the capacity of individuals, teams, and organizations seeking to create better alignment and meet their goals.

Connect with Stacy on LinkedIn at https://www.linkedin.com/in/stacy-sufka/.

Check out Gladegy Consulting at https://www.gladegy.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Esther Salata shares her perspective on how to cut through the noise and attract your ideal customers.

Benesafe Solutions offers eco-friendly, plant-based insect repellents without harsh chemicals—making them safe for families, pets, and the environment.

Connect with Esther on LinkedIn at https://www.linkedin.com/in/esthermsalata/.

Check out Benesafe Solutions at https://benesafesolutions.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

Columbus, OH resources for entrepreneurs:

https://614startups.com/

https://cbussmallbizhub.com/

https://www.connectednetworkinggroup.com/

https://www.1millioncups.com/s/account/0014W00002AqQdhQAF/columbus-oh

In today’s episode, Frank Favaro shares his perspective on how to cut through the noise and attract your ideal customers.

Frank believes the best sales and marketing strategy is a great customer experience, and helps businesses across the mechanical services/construction industries create standards and consistency for how they want to interact with internal and external customers.

Connect with Frank on LinkedIn at https://www.linkedin.com/in/frank-favaro-b1507b80/.

Check out ServeCentric Coaching at https://serve-centric.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Amanda Baudier and Rebecca Stump share their perspectives on how to cut through the noise and attract your ideal customers.

Full Plate Full Cup offers results-driven 1:1 coaching, group, and corporate coaching to help high-performers achieve more and feel better than they ever thought possible.

Connect with Amanda and Rebecca on LinkedIn at https://www.linkedin.com/in/amandabaudier/ and https://www.linkedin.com/in/rebeccastump/.

Check out Full Plate Full Cup at https://www.fullplatefullcup.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Brittany Rohner shares her perspective on how to cut through the noise and attract your ideal customers.

The DREMR Company helps organizations of all sizes put people at the core of their success, including assisting with developing and mentoring HR professionals and business leaders, onboarding and retaining new talent, team development, scaling HR practices and programs, and propelling intentional change for individual and organizational transformation.

Connect with Brittany on LinkedIn at https://www.linkedin.com/in/brittanyrohner/.

Check out The DREMR Company at https://www.thedremrcompany.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Warner Moore shares his perspective on how to cut through the noise and attract your ideal customers.

Gamma Force builds innovative technology capabilities and risk-based security programs, and helps organizations with their tech and information security strategies by serving in advisory, board, or executive roles.

Connect with Warner on LinkedIn at https://www.linkedin.com/in/warnermoore/.

Check out Gamma Force at https://gammaforce.io/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Lenore Elbrecht shares her perspective on how to cut through the noise and attract your ideal customers.

Lenore works with people and organizations to help facilitate success, both personally and professionally, including increasing efficiency, creating systems for streamlining all that one has to juggle, and empowering more productive, direct, and effective conversations.

Connect with Lenore on LinkedIn at https://www.linkedin.com/in/lenoreelbrecht/.

Check out Lenorganized at https://www.lenorganized.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Cara North shares her perspective on how to cut through the noise and attract your ideal customers.

Cara founded The Learning Camel to help individuals and organizations on the full learning journey, offering services in learning architecture, workforce development, and custom learning solutions.

Connect with Cara on LinkedIn.

Check out The Learning Camel.

Cara’s book, Learning Experience Design Essentials, is available here.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Brent Bahnub shares his perspective on how to cut through the noise and attract your ideal customers.

Apogee Process Improvement was formed to address disclosure needs within the highly-regulated financial services industry.

Connect with Brent on LinkedIn at https://www.linkedin.com/in/brent-bahnub-764a024/.

Check out Apogee Process Improvement at https://apogeepi.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Mark Mirra shares his perspective on how to cut through the noise and attract your ideal customers.

Aligned’s vision is to change the way the world negotiates, and offers training courses, adaptable consulting engagements, and advanced tools to help their clients maximize any deal.

Connect with Mark on LinkedIn at https://www.linkedin.com/in/markmirra/.

Check out Aligned at https://www.alignedplatform.com/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Amy Wald shares her perspective on how to cut through the noise and attract your ideal customers.

Amy is an expert in sustainable hospitality and founder of Green Luxe. Her mission is to empower hospitality organizations worldwide by creating a culture of sustainable tourism, helping them drive more eco-travelers to their businesses.

Connect with Amy on LinkedIn at https://www.linkedin.com/in/amywald/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Gracey Cantalupo shares her perspective on how to cut through the noise and attract your ideal customers.

Gracey is chief marketing officer at MentorcliQ, an employee mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs.

Connect with Gracey on LinkedIn at https://www.linkedin.com/in/graceycantalupo/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Martha Magrina shares her perspective on how to cut through the noise and attract your ideal customers.

For over 20 years, Martha has been passionate about unleashing the unique gifts and potential of leaders in various fields and industries. As the founder at AuthenticallYOU, she helps leaders boldly be themselves, maximizing their visibility, credibility, and impact.

Connect with Martha on LinkedIn at https://www.linkedin.com/in/marthamagrina/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Katie Murphy shares her perspective on how to cut through the noise and attract your ideal customers.

Expansion Group helps small businesses, typically $3M-10M in size, integrate their first operational leader, allowing their business to expand to the next level. Through the utilization of Fractional Executive Services, Expansion Group puts a top professional in place to lay the right operational foundation, and then hand things off to the best operational leader for the job.

Connect with Katie on LinkedIn at https://www.linkedin.com/in/scubakatie/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Adam Niec shares his perspective on how to cut through the noise and attract your ideal customers.

Adam’s company, Rate Tracker, helps business owners find the most secure, efficient, and streamlined payment processing solutions.

Connect with Adam on LinkedIn at https://www.linkedin.com/in/adamniec/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Brandon Eastman shares his perspective on how to cut through the noise and attract your ideal customers.

Brandon is the founder of Be Better Industries, helping organizations and teams become laser-focused on their goals, adopt world-class productivity practices, and maximize their performance by optimizing their lifestyle at work and home.

Connect with Brandon on LinkedIn at https://www.linkedin.com/in/brandonseastman/.

Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.

In today’s episode, Steven Douglas shares his perspective on how to cut through the noise and attract your ideal customers.

Steven is the founder and CEO of Avagate, a consulting and development company built upon a team of talented, friendly tech gurus and digital experts. Avagate specializes in transforming potential into digital excellence, helping their clients turn ideas into reality.

Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevendouglas/.

In today’s episode, Raj Shroff shares his perspective on how to cut through the noise and attract your ideal customers.

Raj founded PINE, a consultancy that combines the expertise of a strategic business consultant with the empathy of a creative partner to develop better, more human solutions to a variety of business challenges. PINE’s client roster includes Intel, Tyson Foods, McDonald's, Mars/Mars-Wrigley, Kimberly-Clark, Kraft Heinz, SC Johnson, DSW, Mahindra, Galderma, and Sheetz.

Connect with Raj on LinkedIn at https://www.linkedin.com/in/rajshroff/.

In today’s episode, Ashley Faus shares her perspective on how to cut through the noise and attract your ideal customers.

Ashley has handled all aspects of marketing strategy and execution, from social media, to content and editorial, to demand-gen and events. She loves telling the high-level stories that resonate with an audience, and connecting the dots between types of assets and distribution channels.

Ashley has been published on TIME, Forbes, MarketingProfs, and The Muse, and has spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Connect with Ashley on LinkedIn at https://www.linkedin.com/in/ashleyfaus/.

In today’s episode, Matt Vojacek shares his perspective on how to cut through the noise and attract your ideal customers.

Matt is the founder and creative director of Made By Things, a creative strategy and production company that specializes in motion design, and partners with agencies, production companies, and businesses to help them tell their stories.

Connect with Matt on LinkedIn at https://www.linkedin.com/in/mattvojacek/.

In today’s episode, Bill Balderaz shares his perspective on how to cut through the noise and attract your ideal customers.

Bill is an investor, board member and advisor to more than 20 startups, and founder of Futurety, a pioneer in integrating and visualizing data using tools like Tableau, Microsoft BI, and Google Data Studio.

Bill has spoken at more than 150 conferences on topics related to public relations, sales, innovation, marketing, healthcare, search engine optimization, data mining, and social media. He has also been featured in more than 100 media outlets, including The Wall Street Journal, Money Magazine, and NPR.

Connect with Bill on LinkedIn at https://www.linkedin.com/in/balderaz/.

In today’s episode, Chandra Cox shares her perspective on how to cut through the noise and attract your ideal customers.

Chandra is dedicated to unlocking the potential of teams and fostering a culture of collaboration in the hospitality industry. Her signature program, Hospitality Spotlight, ignites teams and illuminates the path to guest delight. Through interactive workshops and tailored experiences, Chandra empowers hospitality professionals to excel in creativity, embrace innovation, and create exceptional guest experiences.

Connect with Chandra on LinkedIn at https://www.linkedin.com/in/chandrabriecox/.

In today’s episode, Emily Rentas shares her perspective on how to cut through the noise and attract your ideal customers.

Emily is a licensed mental health professional, coach, and organizational consultant. She’s known for helping individuals and organizations transform during times of abrupt change, transition, and uncertainty. This includes developing and implementing creative yet practical solutions that lead to significant improvements, wellbeing, retention, and overall sustainability.

Connect with Emily on LinkedIn at https://www.linkedin.com/in/emilyrentas/.

In today’s episode, Naveed Iqbal shares his perspective on how to cut through the noise and attract your ideal customers.

Naveed is the CEO and founder at Dolr, a Columbus, OH based Fintech that's building a happier wealthier world by helping people beat student debt and build wealth. He is experienced in data science with bank scale data, and product development and delivery of consumer facing financial products at the largest bank in the country. Naveed holds a PhD in Applied Mathematics from the Florida Institute of Technology.

Connect with Naveed on LinkedIn at https://www.linkedin.com/in/naveed-h-iqbal/.

“Understanding the Job” video mentioned during the episode: https://www.youtube.com/watch?v=sfGtw2C95Ms.

In today’s episode, Natalie Heckendorn shares her perspective on how to cut through the noise and attract your ideal customers.

Natalie is the Senior Product Marketing Manager at CSG Forte, a unified payments platform. Her responsibilities include:

Developing go-to-market strategies spanning all stages of the buyer lifecycle for CSG Forte payments products and solutions.
Leading the creation of product marketing messaging, frameworks, and go-to-market plans and associated materials.
Creating core messaging for owned and paid marketing channels.

Connect with Natalie on LinkedIn at https://www.linkedin.com/in/natalie-heckendorn-marketer/.

In today’s episode, Mukul Sheopory shares his perspective on how to cut through the noise and attract your ideal customers.

Mukul is a product marketing leader with experience in SMB-focused companies like Intuit, GoDaddy, and RingCentral. He has a passion for helping small business owners better understand technical products, and loves to see them win.

Mukul is also the author of Bucephalus' Shadow: Ten Business Lessons From the Life of Alexander the Great.

Connect with Mukul on LinkedIn at https://www.linkedin.com/in/mukulsheopory/ or at https://mukulsheopory.com/.

In today’s episode, Chase Clymer shares how he and his partner built Electric Eye Agency, as well as tips on creating messaging that cuts through the noise and attracts your ideal customers.

Chase is the co-founder of Electric Eye, an agency that increases sales for ecommerce brands. He’s also the host of Honest Ecommerce, a weekly podcast, community, and educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

Connect with Chase at https://www.linkedin.com/in/chaseclymer/.

In today’s episode, James Pickering shares his perspective on how to cut through the noise and attract your ideal customers.

James is a global product and brand manager with more than 15 years of diverse work experience. He is skilled in downstream and upstream marketing, project management, customer experience, print and digital communications, branding, training and education, customer support, information technology and informatics, and sales.

Connect with James at https://www.linkedin.com/in/jmpickering/.

In today’s episode, Elizabeth Irvine shares her perspective on how to cut through the noise and attract your ideal customers.

Elizabeth’s 15-year marketing career has focused on driving growth for organizations in B2B SaaS and technology media. She was the first full-time marketing hire at MarketMuse and built the marketing engine from the ground up. Elizabeth’s expertise spans lead generation, demand generation, brand building, event marketing, email marketing, conversion rate optimization, business development, and content marketing.

Connect with Elizabeth at https://www.linkedin.com/in/elizabethdunlea/.

In today’s episode, Can Ozdoruk shares his perspective on how to cut through the noise and attract your ideal customers.

Can is a metrics-driven and analytical marketing exec who has grown multiple startups ~10x in revenue. He joined the Netomi team as a sole marketer, built the marketing team from scratch, and manages 22 employees across 3 countries.

Connect with Can at https://www.linkedin.com/in/canozdoruk/.

In today’s episode, Shardul Golwalkar shares his perspective on how to cut through the noise and attract your ideal customers.

Shardul is a raconteur marketer, having worked at big tech companies like Intel and Salesforce and a few startups such as Public (fintech) and Patreon (creators). He currently works as a product marketer at Jotform.

Shardul is an engineer turned marketer who’s been in the industry for 8+ years, brings a data-driven mindset to marketing, and writes a newsletter at https://creatorsdigest.beehiiv.com/ about the creator economy.

You can contact Shardul on Twitter or LinkedIn about anything creator economy, marketing, or robotics.

Connect with him at https://www.linkedin.com/in/shardulgo/ and https://twitter.com/shardulgo.

Video links to content we talked about during the interview:

https://www.youtube.com/watch?v=3NeJisPvHcU

https://www.youtube.com/watch?v=peva5T4S9JI

In today’s episode, Eric Holland shares his perspective on how to cut through the noise and attract your ideal customers.

Eric is the head of Product Marketing at CureMint. His day-to-day is a blend of product marketing, competitive intel, and revenue enablement. With a prior life in manufacturing, he’s found a home in SaaS.

Before coming to CureMint, he ran sales enablement at LucidLink, helping drive $3M-$15M ARR during his time.

Connect with Eric at https://www.linkedin.com/in/eric-holland-34a779190/.

In today’s episode, Leonard Buchholz shares his perspective on how to cut through the noise and attract your ideal customers.

Leonard is Sales and Marketing Manager for DealerPro Training. DealerPRO has been in business since 2000, and provides fixed ops training designed exclusively for auto and RV dealers.

Connect with Leonard at https://www.linkedin.com/in/leonardbuchholz/

In today’s episode, Ryan Radcliff shares his perspective on how to design a successful B2B positioning and messaging strategy.

Ryan currently leads product marketing at SupportLogic, an AI company that extracts customer signals from support cases and uses them to predict escalations, extract sentiment, label product issues, and strengthen customer relationships.

Ryan came to product marketing from a background in electrical engineering and technical writing. Inspired by Steve Jobs and Andy Raskin, he has a passion for strategic narrative and product stories. He thrives on quick execution and creativity and loves the impact product marketing can have on a brand.

Connect with Ryan at https://www.linkedin.com/in/radcliff/.

Check out SupportLogic at https://www.supportlogic.com/.

In today’s episode, Rivers Pearce shares his perspective on how to design a successful B2B positioning and messaging strategy.

With nearly two decades of experience in the digital marketing and technology world, Rivers helps business leaders navigate the increasingly complex landscape of technology that powers modern marketing and sales organizations. He has worked with Fortune 500 level brands in e-commerce and online marketing, and has deep expertise in the real estate and property technology industries.

As BoomTown’s 10th employee, he was provided with the unique opportunity to help grow one of the real estate industry’s top sales and marketing platforms. He has worked with the majority of the top real estate teams in the country, and is intimately familiar with not only the tech side of the business, but the operations and business models that successful real estate professionals are leveraging today. He also works with tech companies who are interested in entering the real estate vertical, or enhancing their position within the space through marketing, partnerships, events, experiences, and more.

In July 2022, Rivers took on the role of Chief Marketing Officer for Milestones, a revolutionary property technology company with the mission of making buying, selling, and owning a home more transparent, collaborative, and convenient.

Connect with Rivers at https://www.linkedin.com/in/riverspearce/.

Check out Milestones at https://milestones.ai/.

In today’s episode, Kirsten Yee shares her perspective on how to design a successful B2B positioning and messaging strategy.

With a proven track record of building and executing demand generation marketing strategies in a B2B environment, Kirsten is responsible for the successful fulfillment of Triblio’s marketing campaigns. Most recently, she served as a marketing automation consultant, where she provided strategic advice and guidance on Eloqua campaigns. She has a passion for ABM, demand gen, and B2B branding that fuels her ability to hit revenue goals!

Connect with Kirsten at https://www.linkedin.com/in/kirstenyee/.

Kirsten’s "Building a Story Brand" LinkedIn post mentioned in the interview: https://www.linkedin.com/posts/kirstenyee_starwarsday-branding-success-activity-7059962421578194946-wkw-?utm_source=share&utm_medium=member_desktop

In today’s episode, John Rougeux shares his perspective on how to design a successful B2B positioning and messaging strategy.

John and the team at Category Design Advisors help founders and CEOs accelerate revenue, improve fundraising outcomes, and increase valuations through the business strategy of category design. Their focus is on companies that are solving new problems, or have radically different approaches to solving old ones.

To learn more about category design, schedule a free Category Design Office Hours call at https://www.categorydesignadvisors.com/book-office-hours.

Join the waitlist for their free category design community at https://www.categorythinkers.com, which launches in June 2023.

You can also connect with John on LinkedIn at https://www.linkedin.com/in/johnbrougeux/.

In today’s episode, McLean Robbins shares her perspective on how to design a successful B2B positioning and messaging strategy.

McLean leads marketing and communications efforts for MBO’s high-growth work space technology platform, and oversees marketing, content, and PR, as well as the company’s digital and social landscape.

Connect with McLean at linkedin.com/in/mcleanrobbins.

Here's the info McLean mentioned regarding non-employer business applications surging post covid.

In today’s episode, Kathleen Booth shares her perspective on how to design a successful B2B positioning and messaging strategy.

Kathleen was named by TopRank as one of the 50 Top B2B Marketing Influencers in 2021, and for the last several years has worked as a head of marketing for high growth B2B tech companies looking to transition from start up to scale up.

She currently serves the Marketing & Member Experience team at Pavilion as part of their mission to help go-to-market leaders and their teams achieve and unlock their full professional potential.

Kathleen is also a board-level advisor to several tech startups, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

Connect with Kathleen at linkedin.com/in/kathleenslatterybooth.

To learn more about Pavilion, visit joinpavilion.com.

Today we’re going to explore why it’s so hard to get aligned around messaging, the 3 common bottlenecks that get in the way, and what you can do to overcome these obstacles and create a better product and company narrative.

Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:

Overcome the struggle to create messaging that resonates with your customers.
Strike the right balance between product-focus and customer-focus in your messaging.
Act as a customer advocate and catalyst when developing your messaging framework.

Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev.

Check out Mark’s podcast Marketing Spark at https://www.marketingspark.co/podcasts.

Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Today’s guest is Scott D'Amico, President at Communispond. In this episode, Scott shares his unique messaging strategy insights from multiple roles within his company to help you:

Discover your company’s true vision and most relevant value props.
Come up with a clear, universal definition of “good messaging.”
Cultivate fresh ideas and actionable feedback from your internal team.

Connect with Scott on LinkedIn at https://www.linkedin.com/in/scottdamico.

Check out Scott’s podcast Communicast: A Communication Skills Podcast at https://communicast.simplecast.com.

Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Your company’s core messaging—the specific value props, selling points, hooks, and benefits you focus on in order to attract your ideal customers—is the single most important piece of the marketing puzzle.

But cracking that messaging code isn’t easy.

To create clear, compelling, and effective messaging, you need to align on the right “red thread,” a central guiding messaging framework.

The Red Thread Messaging Podcast will show you how.