Interviews with experienced entrepreneurs about their expertise used to start a business and create value. Taken from cognitive task analysis research intended to identify the cues and decisions entrepreneurs make throughout the startup process. If you're an experienced entrepreneur willing to share your expertise please reach out: hoha@vt.edu
Cognitive task analysis with Adam Kaslikowski, Founder of The Motoring Club, about how he goes about determining the best opportunities to pursue in business, and how this opportunities present themselves.
Cognitive task analysis with Derrin Hill, Founder of RevRoad, about how to develop and articulate a business model.
Cognitive task analysis with Brian Brasch, founder of PRX Performance, about how he looks for exclusivity to gauge whether an idea is worth his time and can get a return on his investment.
Cognitive task analysis with Brian Gramm about how he identifies potential opportunities and makes decisions regarding which ideas to pursue.