We love data and technology. We also love educated guesses and gut instincts, too. The Hunch asks experts to predict what’s coming down the line with a focus on the ‘when?’ and the ‘why?’
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The electrification of trucks and trains can help save the planet - but can its marketing be electrifying, too? Jesse Morris of Xerotech tells us how investment in VFX, a natural sense of humour and no fear of failure has empowered his team.
Test explosion: https://youtu.be/rEysybfbDis
XT Stories - Pawel: https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW
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How can your skills and expertise be harnessed and taken further and faster while earning more money? Carl Wocke of Merlynn describes how AI-powered Digital Twins will impact work and society and considers the ethical and regulatory questions that will need to be answered.
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Where is your business going and how can inspired employees help you get there? Marcus Iles explains how applying a creative lens to your business strategy can answer this seemingly simple question.
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There’s no escaping it, if you run a high-profile business or organisation you will face a reputational issue in the short or medium term. We asked former BBC Watchdog producer Abby Mangold about the changing media landscape and its impact on how leaders prepare for and handle the toughest challenges.
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What separates truly great creative work from the rest? Tim Simmons talks to us about AI, data and the human condition.
See the results of our research into professional view of AI in the workplace here.
Is Gen-Z the most and least confident group the workplace has ever seen? Moonpig's Sasha Watson joins us to discuss attitudes to work and the value of a strong Employer Brand.
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Struggling to hire? Lisa Berardi knows why! We’re working with Lisa on some exciting Employer Brand projects and, in this episode of The Hunch, Lisa spills the beans with the latest thinking on what attracts and retains talent.
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Why are 'Human' and 'Campaigner' leaders rising to the top of organisations? Journalist and author James Ashton tells us how the importance of purpose and the challenges of hybrid working has seen new styles of CEO emerge.
Read 'The Nine Types of Leader' here.
Market disrupting behaviours – being better than the competition and knowing more than the incumbent knows - have enabled the L&D agenda, according to Warner Music VP Learning & Development, Jo Daly. Tune in to find out how you can successfully challenge ‘fixed mindsets’ to create an acceptance of learning from failure.
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What’s the relationship between contented, engaged employees and customer NPS? Tristia Harrison, CEO of TalkTalk Group, tells all while also explaining how having a hyperlocal focus can foster ideas that grow to have impact nationwide.
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With broadcasters now giving welcome prominence to women's sport, new heroes are emerging and big opportunities for brands are on the table. Sports marketing consultant Nicola McKelvey tells us why the WSL and Women's Euros are such hot properties and predicts prize money parity in the next 5 years.
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Only 35% of people in the UK believe that everyone has a fair chance to go as far as their hard work will take them. Sounds ridiculous in (nearly) 2022, doesn’t it? Lucy Cranwell-Ward, Founder and CEO of upskillme.io, talked to us about how business can do more to unlock the huge potential of those often ignored and under-represented.
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Why is relying on 'best practice' dangerous and what makes the Beatles unlikely b2b marketing heroes? Author & CMO Mark Choueke tells all as we discuss the '3rd era of e-commerce' and consider why marketers must be more Han Solo and less C3PO.
Purchase your copy of Boring2Brave below:
https://tinyurl.com/B2Brave
How many ‘colours’ of hydrogen are there? What’s the 4th state of water? And how is a whiskey distillery going to deploy ‘green hydrogen’? Join Matt Bird, CEO of Supercritical, to answer all these questions and more as we look ahead to COP26 in Glasgow and a net zero future.
www.supercritical.solutions