The Underground Marketer Podcast: Recent Episodes
Tudor Dumitrescu
Do you know a secret that your competitors don’t know? Fact: riches await those who know what others don’t. The same is true in marketing. If you’re using the same dated growth strategies, if you’re not at the edge of the curve, your business doesn’t stand a chance. If you’re an ambitious entrepreneur, marketer, or even new founder looking to grow your business rapidly and have a knowledge advantage against the competition, then this podcast is for you. I’m known as the secret “Ace” high-profile entrepreneurs hire behind the scenes to get the big moves working, and inside this podcast I’ll break down big marketing ideas and hyper growth strategies into easy to implement steps that you can apply right away inside your business. List building, lead generation, finding new opportunities, maximizing the use of your existing assets, mindset, content, sales funnels, brand building and everything you need to accelerate your business growth are all discussed inside on a weekly basis. New episodes every are released every Monday, and they are usually explorations of a specific marketing topic and sometimes interviews with other underground marketers making it big
Take the First Step Towards Your Dreams In today’s episode, I welcome Aaron Marcus. He has been a full-time actor for 36+ years. Aaron has been cast in nearly 1,300 acting and modeling jobs. He was cast in the soon-to-be-released Netflix feature White Noise, HBO mini-series We Own This City, A Man Called Otto (Tom ... Read more
Don’t Let Your Past Rule Your Future In today’s episode, I welcome Yemi Penn, serial entrepreneur, author of Did You Get the Memo?, documentary producer, speaker, engineer, mindset coach, and all-around fearless thought leader. She is a British-born Nigerian living in Sydney, Australia. Yemi describes herself as an engineer by profession, an entrepreneur by passion, ... Read more
Develop Your Consistency & Discipline In today’s episode, I want to address a topic of maximum importance for any entrepreneur: how to develop consistency and discipline. Consistency means following habits, routines, and processes that get you closer to your goal every day. Performing these actions consistently will help you achieve any goal that you set. ... Read more
How to Live a More Fulfilled Life as Your Best Self In today’s episode, I welcome Dr. John Demartini, a polymath and one of the world’s leading experts on human behavior. He is a professional speaker, author, and business consultant whose clients range from Wall Street financiers, financial planners, and corporate executives to healthcare professionals, ... Read more
How to Get Unstuck In today’s episode, I will give some advice to those of you who feel like you don’t know what to do next. I have to start by saying that if you don’t know what to do, there’s no one else that can help you but yourself. I can’t decide what’s right ... Read more
Health = Wealth In today’s episode, I’m going to talk about the close relationship between health and performance in business. You probably all know the saying that “health is wealth”. Well, it’s true. Being physically and mentally healthy is the key to maximizing your performance and productivity. The fact that all highly successful people invest ... Read more
Handle Pain by Focusing Your Mind In today’s episode, I’ll teach you how to manage the pain that comes with building good habits. This topic is important for many of us as we always try to improve our lives and develop better habits. However, this is definitely not an easy journey. It involves a lot ... Read more
Achieve Success in Business by Shifting Your Mindset In today’s episode, I welcome Edmond Abramyan, founder of a 6 figure wholesale and distribution business and the author of the soon-to-be-released book Wired for Success. The book will be published on the 1st of June and it’s for anybody who feels stuck in their life. Throughout ... Read more
Harmful vs. Positive Stress In today’s episode, I’m going to talk about something that a lot of people struggle with: stress. I will talk about how I personally deal with stress and how I make sure I don’t get overwhelmed by it. Managing your stress is very important to achieving the success you want in ... Read more
Actions Speak Louder Than Words In today’s episode, I am going to teach you how to manage people more effectively. I’ll talk about why managing skills are important and how to approach developing them successfully. Everyone has their own management style and I will help you find your own! 3 Big Ideas Being able to ... Read more
How to Stop Wasting Your Time In today’s episode, I’m going to share my 2 fail-safe techniques to overcome procrastination. I noticed that many people are frequently affected by procrastination and they struggle with it. In my opinion, it is one of the main reasons why you can’t reach your goals – because when you ... Read more
Learn. Implement. Optimize. In today’s episode, I welcome Opher Brayer, co-founder of impro.AI, a company devoted to improving performance and developing talent for organizations and businesses at scale through AI. He’s also the co-founder of stages.global, an organization devoted to changing the educational systems worldwide. Opher is a polymath, having read over 17,000 books by ... Read more
Automation Is Your Salvation In today’s episode, I talk about how to develop an effective outbound sales strategy for your business. A lot of people have to do outbound to get their first clients. In the beginning, no one knows you so you have to go out there and make a name for yourself. You ... Read more
How to Generate Demand and Make People Come to You In today’s episode, I want to discuss inbound marketing. I will talk about what inbound marketing is, when you can use it and how you should actually approach it. I will touch on the main differences between outbound vs. inbound and why I recommend inbound ... Read more
The Right Habits Will Get You Closer to Your Goals Faster In today’s episode, I talk about positive habits. Positive habits are sets of actions or systems that help you get closer to your goals while keeping you healthy. I discuss why it’s so hard to build and maintain them. I also examine the difference ... Read more
Achieve Bigger & Better Results – FASTER! In today’s episode, it’s my pleasure to engage in discussion with famous speaker and author Ron Karr. He is a sales success expert, award-winning speaker, and author of 5 books, including a best seller and the newly released Velocity Mindset. Through his presentations and advisory services, Ron has ... Read more
How to Actually Fix Procrastination In today’s episode, I want to talk about mindfulness and how it relates to productivity and success in business. Nowadays, there are many gurus, celebrities, and other important people that swear by meditation. However, I think that it’s just a temporary trend that offers no benefits in the long run ... Read more
Repeat, Repeat, Repeat In today’s episode, I want to discuss branding in the context of small businesses. Many people say that branding is not important and it’s even nonexistent among small businesses. They say that SMBs don’t have the necessary resources to make branding effective for them and that you’re just wasting your time and ... Read more
Make Money From Your Passions In today’s episode, I want to share with you the best 2 markets to get into. The first type of market is the one where people are driven by passion to make a purchase. These markets are evergreen and sustainable. The second type relates to one of the 3 fundamental ... Read more
This 3-Step Copy Review Process Will Change How You Think About Direct Marketing & Design In today’s episode, I welcome Lori Haller, an in-demand creative business strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for more than 20 years. Her clients have included ... Read more
Sell in Person, Scale in Writing In today’s episode, I want to make you aware of the difference between selling in writing vs. selling in person. The biggest reason for this difference is that the real power of salesmanship comes from the personal connection with your audience. When you are able to interact with another ... Read more
Understanding the Sales Process Is the Key to Scaling In today’s episode, I’ll cover another sales-related topic: how to effectively start sales conversations. Not many people know how to do this. As a result, most conversations end before they even start. If you can’t pull in the right people, there won’t be any sales. It ... Read more
Do You Want People to Like You or Do You Want to Make Money? In today’s episode, I’d like to talk about something very important relating to sales. One mistake that many entrepreneurs make is that they consider sales to be a process of making friends. For example, they start chatting with the customers on ... Read more
How Your Business Can Change by Asking WHY In today’s episode, I am joined by Adal Bermann, founder and CEO of coach.today, a software and marketing agency helping and teaching life coaches how to attract their ideal clients. In this episode, we’ll touch on topics such as personal growth, the right mindset, and how to ... Read more
Selling Is a Transaction. Marketing Is Everything Before That. In today’s episode, we’ll consider the sales vs. marketing debate. Many entrepreneurs mix the two together when they should be kept apart. While sales will help you gain traction in the beginning, marketing is what will ultimately help you scale your business. And that’s because the ... Read more
Use Failure as Fuel for Growth In today’s episode, I want to teach you this highly important exercise that I practice at the beginning of every year. This exercise consists of two phases: reviewing the previous year and planning the current one. This is something that not many people do but that will set you ... Read more
Practice Gratitude and Shape Your Best Life In the last 2021 episode for the Underground Marketer, I want to talk about something that’s in theme with the season: gratitude. It’s not a subject that’s often talked about in business circles, but the idea that I want to put forward is that gratitude can make you ... Read more
Learn How to Write Great Copy From an A-List Copywriter In today’s episode, I will engage in discussion with David L. Deutsch, a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions ... Read more
Quantity vs. Quality In today’s episode, I want to talk about sales. The reason why I chose this topic is that many people complain that they can’t get clients. While I agree that it’s hard to build customer loyalty, especially as a service-based business, the main mistake here is that these people worry too much ... Read more
3 Steps to Create Your Own Niche In today’s episode, I want to teach you how to create a niche that works for you. This will help you increase your profits and grow your business. I think that finding your niche plays the biggest role in the success of your business as long as you ... Read more
How to Build a Sales System from Scratch In today’s episode, I want to discuss sales for entrepreneurship. More specifically, I want you to be aware of the fact that the art of sales is done differently if you’re an entrepreneur. Many people think they can master it by working in sales or reading books ... Read more
Learn How to Stand Out in a World of Conformity In today’s episode, I welcome Rory Sutherland, vice-chairman of Ogilvy UK, TED Global Speaker, and author of Alchemy. Rory is here today to talk about his experience in advertising and to share his wisdom about life and business. The advice in this episode is for ... Read more
Make Who You Are Your Selling Point Today we’ll talk about personal branding and how to approach it in an effective way. A personal brand means being known for providing value to a group of people. That’s what influencers do – who they are is essential for the brand. Building a personal brand is very ... Read more
Get it Right From the First Try! In today’s episode, I’ll teach you how to create an effective tagline for your brand, whether you already have one or starting from scratch. The tagline is important because it will appear on all of your marketing assets: website, product, packaging, signs, etc. But you only get one ... Read more
How to Figure Out Who Can Actually Help You In today’s episode, I’ll talk about the essential idea that what’s best for you is always going to be contextual. It depends on a lot of factors, like who you are and where you are at the moment. Many people make the same mistake and that ... Read more
Selling is The Key To Getting Investors, Customers & Employees In today’s episode, I have invited Sam Palazzolo, founder of Tip of the Spear Ventures, serial entrepreneur, venture capitalist, and leadership author. Sam built a technology start-up raising $8 million in the process, consulted with Fortune 500 companies as well as SMBs, and successfully completed ... Read more
Use These Secrets to Turn Visitors Into Customers In today’s episode, we’ll be discussing the 5 keys to building a website that sells. Many people ask me about this because they’re looking to improve their websites and increase their sales. A great website will convince visitors and potential customers to become actual customers. The advice ... Read more
Learn How to Manage Your Emotions More Efficiently In today’s episode, I want to talk about sales anxiety. A lot of people reach out to me to share their difficult experiences when it comes to sales. Typically, this occurs in the context of cold-calling or reaching out to new people without an introduction. The levels ... Read more
Learn How to Tell the Best Story for Your Brand In today’s episode, I want to discuss the idea of authentic vs polished marketing and how to use each to your advantage. Many times, if you want to stand out in the market, you need to differentiate yourself from your competition. And the easiest way ... Read more
Learn How to Communicate More Effectively and Influence People Today, it’s my pleasure to welcome Norahlyza Tung, the author of the upcoming book 9 Doors of Perception: The ABCs of Influence in the Age of Alchemy. Norahlyza used to work as a computer technician for a law firm, but one day she realized that she ... Read more
The Secret to Productivity and Success In today’s episode, I’ll talk about mindset. More precisely, something that greatly interests those who want to succeed: willpower vs habits. Basically, there are these 2 opposing camps that have completely different ideas about what it takes to make it. Some believe that you can achieve your goals through ... Read more
Freelancer vs Full-Time vs Outsourcing In today’s episode, I want to talk about the process that I go through when hiring people. I will discuss some of the major issues that business owners face when hiring people and how to be prepared to overcome them. By the end of this episode, you will learn some ... Read more
How to Start an Online Business and Scale It to the Top In today’s episode, I introduce Rob O’Rourke, the founder of Fox Web School. He is currently helping web designers and other entrepreneurs to start and grow their online web design businesses. Rob is a self-taught web designer who found success by helping people ... Read more
Analyse Buyers & Sellers for Gaps in The Market In today’s episode, I’ll discuss the very important topic of market research. Over the years, I’ve noticed that many new entrepreneurs don’t know how to do market research. Actually, they don’t even understand the importance of it. However, when you start a new business, want to ... Read more
Why Reading Books May Be an Addiction That’s Holding You Back In today’s episode, I’ll address a topic that often comes up among our listeners: reading. We are told that people don’t read books anymore, but what happens when they read too many? Since information is so widely available nowadays, some people are addicted to ... Read more
How Mimetic Desire Changes Everything In today’s episode, I’m going to teach you everything about mimetic desire. Learning how to use these techniques effectively will significantly increase the results of your marketing campaign. If you can master applying this theory to sales, it will make people go crazy for your product. 3 Big Ideas People ... Read more
Learn All You Need to Know About Launching a Creative Agency in a Crowded Yet Expanding Market In today’s episode, I interview Oliver Duffy-Lee, founder of LaunchPad Academy. Oliver is a business coach for creative agencies. He helps them build the business of their dreams by finding and winning the clients they really want to ... Read more
How to Connect with People & Create Meaningful Engagements In today’s episode, I’ll cover the 12 secrets of building rapport. In business, being likable is the most important factor in being successful. The easiest way to be liked is by building rapport with your audience. They will feel that you are like them, that you ... Read more
Banish Your Fears And Start Living Your Best Life In today’s episode, I’ll talk about what conditioning is, how to remove it and why doing this is important. If you have fears or phobias that are holding you back, then this episode is for you. Many of us are familiar with the following situation. Even ... Read more
The Magic Pill vs. The Process In today’s episode, I’ll discuss the idea of the magic pill vs. the process when it comes to success in business. I run a marketing agency and, over the years, I’ve met several people who perpetually struggle. While they do put in the work, it’s never enough. Even though ... Read more
Having a Great Business Model Is The Key to Scalability and Long-term Success In today’s episode, I interview Jonathan. When he was 21, he started his business for lawn care services, called PNW Home Services. Jonathan proved to be the embodiment of work smarter, not harder – at only 24 years old, he’s a successful ... Read more
Make an Offer No One Can Refuse: Figure Out What They Want, Appeal to Their Emotions & Justify With Logic In the previous episode, we discussed the importance of choosing the right audience – one that has money, is hungry, and they’re proven buyers. Now, granted this audience is well-chosen, the next most important factor ... Read more
It’s not WHAT you know, but WHOM you know. In business, we say that 80% of sales come from 20% of the clients. Therefore, identifying your top buyers is the key to growing your business. You have the power to choose your audience, so you need to invest in the customers that will do the ... Read more
How to Create an Effective Unique Mechanism That Helps Your Offer Stand Out Have you ever wondered why some succeed while others fail? Having the best product surely helps, but the actual secret lies in how you market it. In today’s episode, I’ll go over what a unique mechanism is and why you want to ... Read more
Content Marketing & Hiring The Right People Were Key To Building a 6-Figure Business In today’s episode, I interview Alex Friedman, the founder of The Brooklyn Math Tutors. Alex started tutoring casually in his mid-20s and soon started his own business from scratch. He had never thought of himself as an entrepreneur, and he admits ... Read more
How to Turn Words Into Cash Have you ever struggled to craft sales messages that get your prospects to take action? Indeed, until you learn its underground principles, you’ll have a hard time selling through writing. In today’s episode, I’ll demystify the secrets of writing that sells and show you how to craft compelling sales ... Read more
Building Relationships: The Art of Impactful Networking Business and marketing are all about networking. You can’t make BIG MONEY as an entrepreneur or marketer if you don’t build relationships. In today’s episode, I’ll go over the importance of relationships and walk you through the most powerful techniques for becoming a pro at building impactful connections ... Read more
How Changing How You Think Will Make You a Better Marketer In today’s episode, I’ll go over the significance of mindset when it comes to marketing success. Very often, entrepreneurs start from learning the technical aspect of marketing skills rather than getting into the right mindset first. The truth is that both of these are ... Read more
INTERVIEW: How You Can Get Started & Make It Big In Marketing Regardless of Who You Are In today’s episode, I’ll interview Ioan M. – a real-life underground marketer! Ioan is a marketing pro, and today he weighs in on industry insights for ambitious marketers striving to make it big. The starting point is getting ... Read more
The Dark Side Of Facebook Advertising In today’s episode, I go over the dark side of Facebook advertising – little-known issues that can severely impact your success when advertising with the platform (and the same can apply to other advertising platforms like Google, for example). These are mostly things that you don’t find talked about ... Read more
What is Positioning and How It Can Skyrocket Your Business In today’s podcast episode, I’ll go over the concept of positioning and how it’s one of the most important concepts in marketing. In fact, positioning can make or break your marketing efforts. You can get everything else right, including having a great copy, but if ... Read more
How to See Opportunities Everywhere and Make Your Business Thrive! In today’s episode, I’m bringing opportunities to the table. What’s their essence, and how to spot them? Entrepreneurs identify inefficiencies and take advantage of them by creating value & wealth. And I’ll explain how you can do the same. 3 Big Ideas Entrepreneurs make money ... Read more
What is Marketing and How You Can Market a New Business for High Growth! In today’s podcast episode I go over the essence of marketing, and how a solid understanding can get you in the right mindset to put your business in high-growth mode. Mistakes people make when approaching marketing are discussed, as well as ... Read more