Family First: Recent Episodes
Mark Giovino
In this episode Tim shares more about a recently announced sponsorship between Campbell's Snacks and Major League Soccer including how it came together, some of the strategic thinking and insights, and how they plan on activating the partnership. He also shares his thoughts on how data and analytics has changed the sponsorship landscape in addition to how he thinks about family-friendly sponsorships to attract and appeal to the entire family.
Ian is the founder and CEO at iSport360 where he’s on a mission to change the culture of youth sports. He’s also a board member at the National Alliance for Youth Sports providing an important perspective on using technology to create better youth sports experiences for kids, coaches and parents. In this episode Ian talks about youths sports sponsorship and a new way to align valuable content with brands interested in reaching youth sports parents.
In this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should approach custom research when targeting parents and kids. Alisha is an executive vice president at Smarty Pants, a custom research and strategic consulting firm. Alisha leads research initiatives for a diverse set of Smarty Pants’ clients including Target, LEGO, Aetna, PBS Kids, and Kellogg's. Prior to joining Smarty Pants, Alisha designed and facilitated global research initiatives for Hasbro. Alisha’s depth of experience with youth research has positioned her as an expert in the media.