Marketers in the Trenches: Recent Episodes
Travis Clemens
The smartest marketers I've ever worked with rarely post to LinkedIn. This is my attempt to bring their ideas to the forefront, and catch up with friends and mentors along the way. I hope you enjoy it as much as I do!
Josh Ferrin, VP of Marketing at Handi Quilter, shares tips for running a small marketing team while building a brand customers love to be associated with.
Catina Martinez, Managing Consultant at Inverta, shares tips and tricks to make your ABM marketing successful.
Adam Gunn, SVP of Brand & Creative at Pluralsight, and I chat brand marketing and the importance of every touch point.
Paige Ward, Lifecycle Marketing at SoFi, and I dive into Lifecycle Marketing and her experiences transitioning from a new marketer to a senior member of her team.
Jennifer Black-Janke, CMO at Vasion, and I discuss lessons she's learned in building high-performing marketing teams.
Tracy Thayne is a marketing executive with extensive experience in B2B marketing from both the in-house and agency sides of the equation. Tracy and I discuss marketing trends to watch, tips for mentoring early career marketers, and when to engage with an agency or hire in-house.
Adam Buchanan is over DTC Marketing at Wedge Brands. In this episode we discuss his recommendations for content and social, as well as how to break through the noise by creating real connections with your audience.
Megan Givens is a paid media consultant with a vast amount of experience across industries and businesses. In this episode, we dive into all things paid media and how to take your campaigns to the next level.
Dan is the Director of Growth Marketing at Swipeclock, and we discuss all things demand gen and how he and his team helped build out a direct channel to complement their partner channel.