The Podcast Launchpad: Recent Episodes

Angela Kelly Smith

The Podcast Launchpad is the only podcast that shows women entrepreneurs how to use podcasting as a marketing tool to establish themselves as a go-to-expert in their field, reach a wider audience, and get more clients.

You may be overwhelmed by the technical details of podcasting and how to get started. The Podcast Launchpad has got your covered!

In this show, you’ll learn the ins and outs of how to start and run your own podcast—from picking a name and buying equipment to designing your logo, editing, promoting, creating systems, and monetization.

Beyond that, you’re using a podcast to market and grow your business. The Podcast Launchpad will show you how to use your podcast to boost your authority, increase your audience, create collaborations, and make more sales.

Join your host, Angela Kelly Smith—author of the Amazon bestseller The Podcast Launch Playbook and the founder of the Women Podcasters Academy—as she guides you to start your podcast, run your podcast while avoiding burnout, and use your podcast to market and grow your business.

Podcast website: https://www.thepodcastlaunchpad.com

Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list.

“Your email list is your number one thing you need for business success. So I would rather you focus on using social media to build your list rather than your follower count.” -Tracy Beavers

Too many business owners are fixated on social-media follower counts. And we podcasters are naturally monitoring listener counts. But Facebook and Instagrams have gone offline before. And heaven forbid Apple Podcasts or Spotify should glitch one day! We simply have no control over these third-party platforms. (I do trust podcast platforms more than I do social media!)

Our email lists are the one thing that we own. Even if our email service provider goes offline for a day, we can have a downloaded copy of the emails our people give us. We can reach our community outside of social media and our podcasts.

That’s why it’s so essential to build a strong email list.

In this episode, Tracy shares:

How to use social media to grow your list
How to grow your email list without knocking yourself out creating new lead magnets
How to create lead magnets from content your already have
When to avoid paid ads to build your list

Tracy also shares:

How to make real connections using DMs without ever being slimy
How to set up your Facebook cover photo to get more visibility and leads

About Tracy:

Tracy Beavers is the CEO and Founder of Tracy Beavers Coaching. She has 20 years experience in marketing, sales, and business growth and has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.

Be sure to sign up for Tracy’s free masterclass at

https://tracybeavers.com/masterclass

Connect with Tracy:

Join Tracy’s free Facebook group

https://www.facebook.com/groups/beaconfidententrepreneur

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Learn the benefits of guest appearances, what you’re doing wrong, and how to make your next interview The Best Ever in this bingeable 5-episode miniseries on Podcast Guesting Insider Tips—for guests and hosts.

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This week I’m chatting with Jennifer Senn, a certified life and loss coach and the host of Navigating Baby Loss, about how she uses her podcast to create a community of support for parents who are experiencing the grief of stillbirth.

Just like the work she does, Jen has a very unique and niched podcast. When I have talked in other episodes about making sure that your brand matches your content and your audience’s needs, Jen’s show is the perfect example of what I mean. In fact, I’ve mentioned her podcast before.

Jen has a very wam and comforting presence, which is exactly what her listeners need. And yet she is also future-focused and provides hope.

Being a bereaved mother of stillborn twin girls, Jen has been where her listeners are now. She knows her audience and what they need. And delivers it to them perfectly.

Even if you don’t “need” to listen to Jen’s show for the content, I highly recommend that you check it out for podcasting homework.

Highlights from the episode:

Jen’s recommendations for what to and not to say when someone is grieving a loss—particularly baby loss
Why Jen decided to become a baby loss coach
How Jen uses her podcast to develop a community of support
What Jen suggests you do to plan your podcast to avoid podfade
Why Jen decided to start interviewing guests on her show

About Jen:

Jennifer Senn is a certified life and loss coach. After spending 10 years suffering from the grief of losing her twin girls at 32 weeks, Jen finally got the help and healing she needed through a coach. That led her down a path of becoming a coach herself to help other parents avoid years of pain and to find a path toward healing. Jen is also the host of the podcast Navigating Baby Loss.

Connect with Jen:

https://www.jennifersenn.com

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Learn the benefits of guest appearances, what you’re doing wrong, and how to make your next interview The Best Ever in this bingeable 5-episode miniseries on Podcast Guesting Insider Tips—for guests and hosts.

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Ready to make money with your podcast? My guest today, Sarah St. John, is sharing seven ways you can monetize your podcast.

You’ll learn about:

Sponsorships
Ads
Partnerships
Promoting your own stuff
Affiliate sales
Donations
Subscriptions

Sarah and I also discuss:

How podcasting is not dead or oversaturated
How to make your podcast more findable on Google
Why you should consider video if you aren’t already doing it

Sarah St. John is an entrepreneur, author, the host of Frugalpreneur, and the host of Lesbi-Honest. She helps people launch and manage an online business on a budget.

Connect with Sarah:

https://thesarahstjohn.com

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Learn the benefits of guest appearances, what you’re doing wrong, and how to make your next interview The Best Ever in this bingeable 5-episode miniseries on Podcast Guesting Insider Tips—for guests and hosts.

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I had so many questions for my guest Mark Asquith that we just weren’t able to stick to one topic! We had planned on talking about how to choose a podcast hosting provider—which we do discuss. But Mark is so knowledgable about the podcast industry, that we had to chat about other aspects of podcasting. Plus, I knew you’d want to hear about monetizing your show!

“I would rather you start your podcast somewhere than not start it.” -Mark Asquith

In this episode, you’ll hear about:

What to look for when choosing a podcast hosting provider
Insider tips on podcast ads and sponsorships
Ideas for monetizing from day 1
What website to use for your podcast (depending on whether it’s standalone vs part of your business)
Why you should start a podcast even if you think the industry is saturated

“So I think the point that I'm getting at is diversity monetization is really, really, really important. And it's not something many people think about because they often do think they need big numbers to make any money. And it's not, you need big numbers to make a certain type of money, but you can make a lot of other types of money without that.” -Mark Asquith

Mark Asquith is the CEO and co-founder Captivate.FM, the podcast hosting provider that I use for all of my podcasts. He is the host of The Podcast Accelerator and has been a keynote speaker at TED X, Harvard University, Entrepreneur, and major podcast conferences.

Connect with Mark:

Twitter.com/MrAsquith

https://mark.live

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Learn the benefits of guest appearances, what you’re doing wrong, and how to make your next interview The Best Ever in this bingeable 5-episode miniseries on Podcast Guesting Insider Tips—for guests and hosts.

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Your podcast is a compelling way to bring new clients to your business. You can also use podcasting to create an evergreen funnel for high-ticket sales—whether you already have a podcast or not.

“You don't actually even need to be an active podcaster to have a funnel, the podcast funnel. This can be something separate that you do once and it's there forever.” -Sinead Acevedo

A podcast funnel is more unique and engaging than PDF lead magnets. It provides information in a form (audio) that more people are spending time with. And it gives you the opportunity to handle listeners’ objections to working with you over the course of several bingeable episodes.

“Your content is made for a purpose: to promote your service and overcome objections.” -Sinead Acevedo

In this episode, you’ll learn:

How a podcast funnel works and how to create one
Why you don’t need your own full podcast in order to create a podcast funnel
How a podcast funnel helps convert subscribers to high-ticket sales

Sinéad Acevedo is the founder of Flamingo PR. With her expertise and modern PR approach, she has been helping brands transform their narratives from untold to unforgettable.

Connect with Sinéad:

FlamingoPR.com

@FlamingoPR

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Being a guest on podcasts is a powerful way to amplify your brand, increase your fanbase, and make more sales. But so many guests mess it up by writing terrible pitches. Sending a well-crafted, customized pitch will make it much easier to get a “yes” from the host.

As a podcast host, I reject more than 90% of the pitches I receive. They tend to be that bad. It’s sad because I’m sure that many of the people behind the pitches would make good guests. But we hosts don’t have the time to do all the work that the potential guest should have done for us before they pitched us.

In this episode, I share:

Some of the benefits of being a podcast guests
Examples of typical (bad) pitches I receive from guests
The top 3 mistakes potential guests make when pitching hosts
How you can fix these mistakes so you can make it easier for a host to say “yes” to having you on their show

Resources:

PodMatch

PodRep.Pro: Podcast booking agency for guests and hosts

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When you plan your content calendar, it shouldn’t be like throwing darts at a board. You can’t just wing it with when you’re going to publish what episode. As my guest Kristin Chadwick notes, you have to have a plan.

Sneak peek: “I want you to think about where do you want to take your podcast. What is the end goal? Do you want to create community? Do you want to create income? Do you want to create some sort of value? And then you’re going to work backward from there.” -Kristin Chadwick

Kristin walks you through the steps of how to plan a strategic content calendar for your podcast—whether you’re just starting out or you’re well-established in your podcast.

She also discusses the three biggest mistakes podcasters make when planning their episodes. The first one will really surprise you!

Kristin has been in the podcasting industry since 2016—helping coaches, authors, and influencers launch and grow their podcast and expand their business. She uses a unique, personalized approach that helps bring alignment, purpose, and intention to her clients’ podcasts.

Kristin also hosts two of her own podcasts—Wholistic Podcasting and Wholistic Hearts, a podcast to help people encounter the heart of Jesus through the art of using our imagination.

Connect with Kristin

https://kristinfieldschadwick.com

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One of my main goals with this podcast is to get other women into podcasting, especially fellow moms. There just aren’t enough of us in the podcasting space. And… you have a unique voice and something important to say that your audience wants to hear.

I am so thrilled to be chatting with today’s guest, Angela Masciulli, about mompreneurs in podcasting. (You’re going to love her!)

Angela is on a mission to help other moms get into entrepreneurship to have more freedom and to bust the myth that you can’t be a successful entrepreneur and a mother. In fact, Angela says that being an entrepreneur can help you be a better mom. (I loved talking to her about this because, wow, did I struggle with those feelings when my kids were little!)

We discuss imposter syndrome with starting a business and with starting a podcast. Angela says:

“It's essentially what the podcast is. You're building your own table, and you have this incredible opportunity to ask other people to sit at it with you.”

Isn't that awesome?!

Be sure to check out Angela’s podcast, The Good Enough Mompreneur Podcast (link below).

Connect with Angela Masciulli

https://mombusinesscoach.com

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In this week’s news, we’re discussing a fabulous update in Apple Podcasts, a nasty AI future being put into place right now, and a bit about the writers and actors strikes—including how they relate to podcasting.

References:

Acast survey

Cristela Alonzo tweets

“Snowpiercer’s Lena Hall Slams Body Scan Tech Ahead of Season 4”

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Who am I to have my own podcast? Who would want to listen to what I have to say? Have you ever had these thoughts? Most podcasters have. And they can be stopping you from starting a podcast or from achieving greater success in your podcast.

Imposter thinking is so normal—especially amongst entrepreneurs and podcasters. We’re really putting ourselves out there in a big and public way. It makes sense that we’d sometimes feel like a “fraud.”

Even though it’s normal, it doesn’t mean you have to give into imposter thinking! This episode will help you change your thinking so you can have a more successful podcast.

In this episode, you’ll learn:

Why experience is more important than countless certifications and degrees
When comparison can actually help you out of imposter thinking and how to do it
Why you should break the myth that “everyone has a podcast, and no one will want to listen to mine”
Why you need a host avatar and how to create one

Related episodes:

13: How Do I Identify an Ideal Listener for My Podcast?

45: How to Set the Right Goals for Your Podcast

49: Tips for a Stress-Less Podcast with KonMari Consultant Caroline Thor

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This week, I’m recapping major news that’s relevant to you in the podcasting industry.

Three bigs things:

Stitcher is going away
New research shows that listeners really want transcripts
No more going viral on LinkedIn

I also discuss the 20th anniversary of podcasting—with Christopher Lydon’s first episode being published on July 9th, 2003!

For links visit website

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You’ve heard me say on this show before that podcast guesting is a powerful way to boost your authority and get more listeners for your podcast. Today, my guest, Kelly Mosser, shares how podcasting guesting can help you double your podcast downloads by being really strategic with doing a three-month podcast guesting tour.

Kelly and I chat about so many topics in this value-packed episode, including info that you haven’t heard before on this show.

Why it is essential to figure out your value proposition as a podcast guest
How to effectively use calls-to-action when you’re a podcast guest
How to create a hospitality experience for new followers/listeners
Value-centered ways to approach podcast hosts about being on their show
The 3 things every podcast host wants for their show
How to pick the best topic to pitch and speak on
Setting up your podcast guesting workflow for maximum success
How to position yourself as an essential guest for the shows you’re reaching out to

We also discuss:

Why we as women entrepreneurs need to be totally explicit with ourselves and other people about what we want for our businesses
Why we need to be absolutely direct about wanting more money

Kelly is a business strategist, top 1% business-podcast host, and podcast guesting expert. She’s on a mission to help big-hearted entrepreneurs spread their messages and create a huge impact and explode their visibility through podcast guesting. Kelly is the host of the global top 2% podcast, the Aligned Success Show.

Connect with Kelly Mosser

DM the word KELLY (that’s me, Kelly Smith!) to Kelly Mosser in Instagram to get started in her Hell Yes Guest program for free!

https://instagram.com/kelly.mosser

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Podcasting ends up being harder than you think. There are so many moving parts and tiny details to produce even one episode. No wonder most people quit their shows before they hit seven episodes. But having systems in place can make the complexities of podcasting much easier and free your brain up for more creativity.

Yes, systems really can help you be more creative! I didn’t believe it myself until it hit me in the shower one day. (More on that in the episode!)

Even though I avoided systems for most of my personal and professional life, I am now passionate about systems—especially when it comes to podcasting.

In this episode, you’ll learn:

What happened with me a few times before I put podcast systems in place
What the shower has to do with systems
How systems can make you more creative and where you can use that creativity in your podcast
The 3 systems I recommend that every podcaster have
My top recommendations for creating your systems

Resources mentioned:

PodBrand

PodcastSOP

Episodes mentioned:

48: How Do I Come Up with Episode Ideas for My Podcast?

85: How to Be a Great Host for Your Guest

88: Why and How Most Podcast Guests F*** Up the Opportunity with John Ball

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With podcast apps and social media, you don’t “own” your audience. The apps do. You are constantly trying to get your listeners to your website to get them on your email list so you can better connect with them and stay top-of-mind.

My guest today, John Lee, shares how his company, Custom Mobile App, helps you reach and stay in touch with your audience on your terms through your own custom mobile podcast app.

In this episode, John and I discuss:

Why you need a way to stay in touch with listeners outside of the usual podcast apps (e.g., Apple Podcasts, Spotify, etc.)
How having a custom mobile app can help you get new listeners—particularly people who have never listened to a podcast before
How having your own app can help you nurture listeners into Superfans
What you get with John’s Custom Mobile App

Connect with John:

https://custommobile.app/

Podcasters want to own and nurture relationships with their listeners. We build individualized mobile apps for podcasts that engage and monetize their audiences.

Listeners who mention Podcast Launchpad on signing up enjoy a one month free trial.

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How much time does it really take to run your own podcast? What can you do to make it easier? And how can you make money from your show?

In this milestone 100th episode of Podcast Launchpad, I share:

How I avoid working on my podcast week by week
How I handle guests on my show
How you can work on your podcast just once a month (except for promoting each episode, of course!)
How I make money from my podcast

Resources:

PodBrand

PodMatch

Related episodes:

95: How to Avoid Burnout and Podfade

85: How to Be a Great Host for Your Podcast Guests

48: How Do I Come Up with Episodes for My Podcast? (Content calendar)

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Are you aware of all the legal issues you need to take into consideration with your podcast? The Podcast Lawyer™ Gordon Firemark is here to enlighten you!

There are some fairly basic legal documents you can put in place to protect yourself and your show. Gordon gives a fabulous overview of your many options, from the basic to the more advanced.

In this episode, you’ll learn about:

Co-hosting agreements
Guest releases
Trademarks
Copyrights
Intellectual property
Podcast music
Fair use laws
Regulations around endorsing products in your show
Defamation, slander, and libel
Privacy laws

Gordon has practiced media, entertainment, and business law in solo practice since 1992. In podcasting circles, he’s known as The Podcast Lawyer™. Gordon is the producer and host of the Entertainment Law Update podcast, and the author of the Podcast, Blog & New Media Producer’’s Legal Survival Guide.

Connect with Gordon:

Podcast, Blog & New Media Producer’’s Legal Survival Guide

https://podcastlawbook.com

Easy Legal for Podcasters course

https://easylegalforpodcasters.com

Hire Gordon

https://podcastlawyer.com

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

When you think about your podcast, do you think about search engine optimization? You should! More people are looking for podcasts on Google. So, your podcast website has got to be optimized for search engines.

My guest today, Brandon Leibowitz, shares essential information on what you can do to help Google discover your podcast website.

In this episode, you’ll learn:

What search engine optimization really is
How Google’s algorithm works
Why getting Google to trust you is so important
Essential steps you can take to improve your SEO
What backlinks are
How you can get high-quality backlinks

YouTube has been massively promoting its platform for podcasters. When you put your podcast on YouTube, it now appears in YouTube Music, as well. But are people consuming podcasts on YouTube? Is it worth it to put your show on YouTube?

In this episode, I share some recent disappointing stats from NPR and The New York Times. I discuss why I do video with my show. And I share tips for how you can easily record video for your podcast.

Resources:

“Massive Podcast Networks Put Their Shows on YouTube But Nobody is Listening” by Ashley Carman

Podnews Daily

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

In today’s episode of Podcast Launchpad, my guest, Brandon Birkmeyer, gives an absolute masterclass on personal branding, content marketing, and podcast audience growth. Whatever questions you’ve had in these arenas, Brandon clears them up for you!

In this episode, you’ll learn:

How personal branding differs from branding a business or a podcast
How building your personal brand helps you boost your podcast
The difference in using your podcast as a lead generator vs a clout builder
When you might want to pick a broader niche for your podcast (yes, really!)
Tips for growing your podcast audience
The importance of building your email list
The content, community, and impact legs of the personal-branding framework
Tips on mindset, consistency, and measuring success

Brandon Birkmeyer is a marketing consultant and brand strategist specializing in personal branding, podcasting, and content marketing. Brandon is also the host of the Brands on Brands Podcast, which is consistently ranked as a top-100 marketing podcast.

Connect with Brandon:

https://brandsonbrands.com

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Most podcasters quit their shows before hitting seven episodes. Many don’t make it past one episode. If you want a thriving, successful podcast, you’ve got to plan ahead to prevent burnout and podfade so you can stay in the game long-term.

Podcasting ends up being more challenging than we expect it to be. And we all hit unexpected road bumps. Having tools to deal with these challenges and mitigate burnout will help you avoid quitting your podcast prematurely when things get tough.

In this episode, you’ll learn:

Some of the challenges to expect with podcasting
My top tips for creating a plan to avoid burnout and podfade
How having a listener-centric podcast helps prevent burnout and podfade
My suggestions for essential self-care that cost zero dollars

Related episodes:

48: How Do I Come Up with Episodes for My Podcast?

45: How to Set the Right Goals for Your Podcast

43: How to Manage Your Podcast with a Chronic Illness

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

You’re a podcaster, not a website designer. But you still need a powerful website for your podcast!

If you’re just starting out and you’re on a tight budget, you can always use the free webpage that comes with your podcast hosting provider. But these give you pretty much zero customization and no features beyond a listing of your episodes. Google also doesn’t recognize these pages as domain authorities. You need something more powerful.

My guest today is Brenden Mulligan, the founder of Podpage. We discuss:

What podcasters really need in a podcast website
When you might want to put your podcast on a blog on your own website vs use a standalone website
Why SEO for your podcast website is truly so important (do not ignore this!)
The many features that Podpage offers
How beautiful and easy Podpage is to use

Note: I do promote Podpage in this episode. But the link below is not an affiliate link, and the episode is not an infomercial because we do chat about podcast website design in general, as well! I simply love Podpage and want y’all to learn more about it.

Try Podpage:

https://podpage.com

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

There is a massive range of money you could spend on your podcast—from zero dollars to thousands. In this episode, I share all the resources you need to start an run a podcast on less than $200—a year!

I give you a range of options. And you could spend more or less than that “less than $200 a year.” The point is, you’ve got choices.

I also share what tools and software I use and approximately what I currently spend per year on my podcast.

You’ll get suggestions for:

Microphone
Recording software
Editing software (audio and video)
Podcast hosting provider
Podcast website
Software to create your cover art
Software to create your social media assets
Who created my cover art and creates some of my videograms
The services I use to find some of my guests

Sneak peek at some of the resources:

Spotify for Podcasters

Descript

PodBrand

PodMatch

Podpage

Related episode:

91: How to Start a Podcast for Free

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

You’ve got a visual brand for your podcast. But do you have an audio brand for it? Voice actor and podcaster Jodi Krangle shares what audio branding is and how to use it to make your podcast stand out.

“If you don't have a sound for whatever you're doing, it's really hard to give people emotional context on how they should feel about what you're putting out into the world.” —Jodi Krangle

In this episode, you’ll learn:

Exactly what audio branding is and examples of it
Why your sound quality matters
Why you’ll eventually want to have custom music composed for your show
The top mistakes podcasters make in audio branding
Why you may want to have different versions of your theme music
Essential tools for creating a powerful audio brand

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, BBVA, and Kraft. She is also a singer and put out her own album of jazz, blues, and traditional tunes. Jodi has her own podcast called Audio Branding: The hidden gem of marketing.

Connect with Jodi:

https://audiobrandingpodcast.com for a downloadable worksheet

On Clubhouse at The Power of Sound

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Yes, you can start and run a podcast for free! In my other episodes, I tend to recommend tools and equipment that cost money. But today I give you all the great alternatives so you can start and run a podcast for zero dollars!

You get suggestions for:

Microphones
Recording software
Editing software (audio and video)
Podcast hosting provider
Podcast website
Software to create your cover art
Software to create your social media assets

Sneak peek at some resources:

Spotify for Podcasters

Podpage

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

So many podcasters measure the success of their podcast by podcast rank. Success is so much more than rank. It’s how you leverage your podcast rank that really matters.

In this episode, you’ll learn:

How Corinne Gearhart of The Doodle Pro™ Podcast shot to number 3 in Apple Podcasts in her second week of release
How rank can effect podcast monetization
How the ranking algorithms work on Apple Podcasts, Spotify, Chartable, and Listen Notes
What to focus on instead of podcast rank

Mentioned in the episode:

The Doodle Pro™ Podcast

The Doodle Pro™ on Instagram

Resources:

Chartable

Listen Notes

Other episodes mentioned:

81: How Do I Promote My Services in My Podcast?

45: How to Set the Right Goals for Your Podcast

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When your podcast is all interviews, it can be a bit tough to establish yourself as a thought leader in your field. Why? Because you’re highlighting your guests as authorities in their fields. You’re not really sharing your own knowledge or expertise—except as a great host!

When you’re an entrepreneur and you’re using your podcast as a marketing tool to grow your business, you need to stand out as an authority in your field. Otherwise, how will you promote your own services, programs, or courses?

In this episode, you’ll learn my four top tips for building and maintaining your authority when you have an interview-based podcast.

Related episodes:

85: How to Be a Great Host for Your Podcast Guests

87: Where to Record Your Interviews and What Instructions to Give Your Guests

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Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

You’ve heard me talk on this show before about how to be a great podcast guest. Today I’m chatting with John Ball about mistakes guests tend to make that cause them to f*** up the guest opportunity.

Podcast guesting is a powerful way to boost your authority, share your message, promote your own show, and build your network. But too many guests treat the opportunity as a unilateral pitch fest. Massive mistake.

There are key things that podcast guests need to do, not only to co-create an awesome episode for listeners, but also to leverage the appearance for the mutual, long-term benefit of themselves and the host.

In this episode, you’ll learn:

Some of the biggest mistakes podcast guests tend to make
What you can do to avoid these mistakes
John’s 3P framework for having a great interview

John Ball is an online coach and course creator, with over 12 years coaching and training with T. Harv Eker, a former flight attendant, and an entertaining and engaging guest with fabulous stories and myriad life experiences!

Download John’s free ebook on how to start building professional authority and following through podcasts even without a show of your own.

https://present-influence.ck.page/build-authority

Related episodes:

69: The Power of Being a Podcast Guest with Jason Cercone

83: How to Find Awesome Guests for Your Podcast

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Try Streamyard for recording and live-streaming and get a $10 credit

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

When you record guest episodes, you want the audio (and video) quality to be as high as possible. But this can be difficult to control since you never know what kind of equipment your guest will have.

There are steps you can take to help get the highest quality recording possible. These include picking a good platform to record on and giving your guests detailed instructions on what to do and not to do for the interview.

In this episode, you’ll learn:

My number 1 recommendation for a recording platform (great for live-streaming, too!)
My number 2 recommendation for a recording platform (you’re probably already using it!)
The specific instructions I give my guests before we start recording

I also explain how to edit two separate tracks in Descript since you’ll get separate tracks for you and your guest when you use Streamyard. (Oops, just gave away my number 1 recommendation!)

Other episodes you may be interested in:

43: How to Manage Your Podcast with a Chronic Illness

85: How to Be a Great Host for Your Guests

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

It may sound like a big leap to go from creating an audio podcast to live-streaming a video podcast. But there are so many benefits of it—and it is so much fun!

This episode was live-streamed with my guest Joie Gharrity. We discuss the benefits of live-streaming, how to get started, best practices, and more!

Even if you end up sharing audio only, live-streaming the episode is a great way to expand your audience. You can also get more engagement by taking questions from a live audience. Taking those questions means you’ll discover what your audience is really looking for and what they really need. From there, you can hone in on customizing your show for them.

Live-streaming isn’t as difficult as you might think. I use Streamyard. That’s also what I use for recording guests without live-streaming. Choose whatever streaming platform you want. Link it to the social platform of your choice. Joie and I streamed this episode to YouTube. Then off you go!

Joie notes in our interview that you can save time in editing by playing your intro and outro during the livestream. It’s a great way to brand your livestream. Then you don’t have to edit those in later. In fact, Joie says that she does little to no editing of her livestreams at all when she later publishes them!

Personally, I love doing video. I love the energy of live-streaming. But… I prefer listening to audio podcasts. I tend not to watch many videos—except, you know, HBO Max and Apple TV+, ha ha. I create my show in multiple formats to accommodate my listeners.

Even if you prefer audio-only, you may want to consider creating multiple formats in order to reach a wider audience—to capture listeners as well as viewers and viewers who want to interact live.

About Joie

Joie is the Founder of Joie G 113. She is a Brand Consultant, Personal Development Coach, Author, Livestream Host, Podcaster and International Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies, in film, television, original web content, and branded entertainment. She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company.

After returning to the Bay Area, Joie was inspired to launch Joie G 113. She empowers entrepreneur women to be their own superstar by shinning a spotlight on their company brand in the marketplace through her unique, tested, and proven Red Carpet Guide to Superstar Branding and Marketing System. Her system includes inner game tools that she has coined The Love Capacity Daily Habits that enables women to allow, receive, and accept next level success. Joie offers media opportunities with the Joie G 113 Digital Network that elevates women to superstar status in the marketplace

Connect with Joie

https://joieg113.com

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Try Streamyard for recording and live-streaming and get a $10 credit

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Want to be known in the podcasting arena as a go-to show for podcast guests? You’ve got to create stand-out experience for your guests—one that makes them feel like your top priority, your best guest ever.

“The better their experience, the more likely they are to share their episode, to leave a positive review for your show, to recommend your show, and to refer other awesome guests to you.” -Kelly

In this episode, you’ll learn:

How to reach out to guests in a powerful way that gets to “yes”
How to give guests a concierge service when you onboard them
What to do during the pre-interview stage
How to make a strong impact during the actual interview
What promotional assets you need to give your guests to help them share their episode
How to follow-up with your guests to maintain a long-term mutually beneficial relationship

When I’m mentioning how to personalize your email request, I should have noted NOT to include everything that I list in the episode! Pick just one way to personalize your email. Don’t write: “Kelly said you’d be great for my show. I love what you said in episode 143. Your book is awesome. I took your coaching course. And you replied to my comment on your post on April 4th”!!!

Related episodes:

83: How to Find Awesome Guests for Your Podcast

81: How Do I Promote My Services in My Podcast?

78: How to Create Effective Calls-to-Action for a Podcast

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Try Streamyard for recording and live-streaming and get a $10 credit

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Having your own podcast is an excellent way to promote and sell more books. My guest, author and podcast host Dom Brightmon, discusses how you’re building your brand. You’re sharing your message. And you’re building buzz.

“What helped my second book become a bestseller was actually me podcasting and interviewing folks, and my name got out there even more online because I was promoting all these other wonderful folks.” -Dom Brightmon

In this episode, you’ll learn:

Why podcasting is such a powerful marketing platform for authors
When is the ideal time to start a podcast (if you haven’t published your book yet)
How to leverage your podcast to sell more books
How to use your podcast to write your next book

Are you looking for awesome guests for your podcast? Having guests on your show is a great way to add value to your listeners’ experience. But you want to make sure that you get the right guests for your show.

“Your guest can discuss topics that you don’t have as much expertise in. And y’all can have conversations that go deeper into your areas of expertise—giving more details and sharing different opinions.” -Kelly

In this episode, you’ll learn:

What to look for when selecting guests for your show
How to find awesome guests
How to vet potential guests
How to approach guests you want to be on your podcast

Other episodes you may be interested in:

20: How Do I Pick a Podcast Niche?

78: How to Create Effective Calls-to-Action

81: How Do I Promote My Services in My Podcast

Mentioned in this episode:

PodMatch.com

Podpage.com

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

It’s easy to establish yourself as an expert in your field. As my guest Nicky Billou says, experts are “a dime a dozen.” What you really want to do is establish yourself as a branded authority or a thought leader in your field.

As a thought leader, you’ll attract more high-quality clients who are willing to pay a premium to work with you. You’ll turn more of your audience into raving fans. And it will be easier to make sales.

“People are not buying their way into something. They're buying their way out of something. They're not buying their way into your program, your amazing methodology. They don't care. They're buying their way out of their hell.” -Nicky Billou

In this episode, you’ll lean:

Nicky’s 7-figure 3 P Solution
The difference between an expert and a thought leader
How to establish yourself as a thought leader in your field

Nicky Billou is the #1 International Best-Selling Author of the book: Finish Line Thinking™: How to Think and Win Like a Champion. He is an in-demand and highly inspirational speaker to corporate audiences. He is the host of the #1 podcast in the world on Thought Leadership: The Thought Leader Revolution.

Connect with Nicky:

www.eCircleAcademy.com

Mentioned in this episode:

Schedule your 60-minute podcast coaching session

https://angelakellysmith.com/podcast60

Your podcast is a powerful marketing tool for your business. You should be making money from your show. The most reliable way to do that is to promote your own services on your podcast.

“Most listeners aren’t going to reach out for your help unless you let them know that you’re available to help them!”

You can easily promote your services on your show without turning your podcast into one giant infomercial!

In this episode, you’ll learn:

The four things you need to do to make promoting your services more effective
A few tips on turning casual listeners into Superfans
My four recommendations for how to promote your services on your podcast
How to use dynamic ads to promote your services
Tips on how to promote a high-ticket program on your show

It’s hard to know what link to share to send people to your podcast. Do you send them to Apple Podcasts? To Spotify? To the webpage on your podcast hosting provider? To your website?

When you’re an entrepreneur and you’re sharing a link to your podcast, ideally you want people to be able to listen to your show, get on your email list, and check out your services.

“You really don’t want to share a direct link to a podcast app because not everyone will be able to use that link.”

In this episode, you’ll learn:

My top recommendation for what link to share
Two alternative links to share
Where you can get single promo links/smart links
How Podpage makes it easy to send listeners to podcast apps
What you can put on a podcast blog post template

Related episode:

64: Podcast Website vs Podcast Blog

Resources:

Podpage

Podlink

Podkite

Captivate

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Discover how I can personally help you launch your podcast, grow your show, or use your podcast to get more clients.

Try Streamyard (get a $10 credit when you use my link)

When Jessica Kupferman and I started podcasting in 2013 and 2012, around 10% of podcasts were hosted by women. Today, that number is up to around 30%. An improvement. But not enough.

We need more women in podcasting. We need you!

“That’s why I think independent podcasters are irritated, because don’t call what you’re doing what we’re doing.” -Jess Kupferman re indie podcasters

In this episode, you’ll hear:

Why Jess founded the Facebook group that would eventually become She Podcasts—with over 21,000 members
Why we believe the world needs more women podcasters
How we define an indie podcaster (hot topic!)
How women are changing the landscape of podcasting
What the brand new Sonic Bloom Awards are all about and how you can nominate a woman podcaster
What She Podcasts LIVE is all about and how you can attend! (I want to meet you there!)

Jess is the CEO and co-founder of She Podcasts and the event planner of She Podcasts LIVE. She is a co-creator of the Sonic Bloom Awards.

You can find the Sonic Bloom Awards, buy tickets to She Podcasts LIVE, and join the Facebook group all at:

https://shepodcasts.com

--

Discover how I can personally help you launch your podcast, grow your show, or use your podcast to get more clients.

Try Streamyard (get a $10 credit when you use my link)

Podcasting is a powerful way to get listeners to take action as they get to know, like, and trust you. It can be difficult to know what is the most effective CTA to give and how to do it.

Podcasters run the risk of giving too many calls-to-action in their episodes. And even narrowing a CTA down to just one, you’ve got to know how to employ the CTA and how often to share it.

“You want to be totally clear about what you want listeners to, you want them to remember it, and you want to make it easy for them to take action on it.”

In this episode, you’ll learn:

How many calls-to-action to give in an episode
Suggestions for easy CTAs to share
Effective ways to employ your CTA in your episodes

Related episode:

55: The Show Notes Debate

Resources:

URL Genius

Diann Wingert’s The Driven Woman Entrepreneur Podcast

--

Discover how I can personally help you launch your podcast, grow your show, or use your podcast to get more clients.

Try Streamyard (get a $10 credit when you use my link)

It’s been quite a week at Podcast Launchpad! First I told you that I don’t use ChatGPT. Then I chatted with David Forman, who showed me some ways I could use it. Then I told you how I am not using ChatGPT in my podcast. Today I’m chatting with John Mendez who enlightens me even more!

“As it continues to get more feedback, more people continue to use it, it'll get a larger data set so that it can be more creative, it can be more eloquent, it can be more diverse.” -John Mendez

In this episode, you’ll learn:

How ChatGPT is learning
Some pitfalls of ChatGPT and other AI software
How to make the most of using ChatGPT as an assistant

John Mendez is a serial entrepreneur, realtor, and social media expert. He is the host of the Walk 2 Wealth podcast.

Get John’s Beginner’s Guide to Entrepreneurship

https://www.bit.ly/walk2wealthgift

Follow John on Instagram

https://www.instagram.com/johnmendezofficial/

Join John’s First Step to Wealth Summit on March 23, 2023

https://firststeptowealth.com

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Need help growing your show? Check out my services.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

Just last Friday, I told you in episode 74 why I don’t use ChatGPT to create content for me. I’m still not! But I have started using it for a few other things in my podcast.

By the way, this episode was recorded more than a month after I recorded episode 74. So, I’ve had time to play and learn!

Since chatting with David Forman in episode 75 (recorded several weeks ago), I’ve tried out some of his suggestions. I’ve found ways to use ChatGPT as an assistant in my show.

In this episode, you’ll learn:

Why I still won’t use AI to write my scripts
How ChatGPT helps me prepare for guest interviews
How ChatGPT can help me create better episodes for you

Last Friday, I said in episode 74 that I don’t use ChatGPT. In today’s episode, I’m talking with David Forman of Clarity Creative Group about how I might be able to use ChatGPT for my podcast. Spoiler: He does change my mind!

In fact, on Wednesday, in episode 76, you’ll hear how I’ve been using ChatGPT since we recorded this episode about a month ago.

“It can summarize things. It can shorten things, it can add to things, it can change your voice. It could do poetry.” —David Forman

In this episode, you’ll learn:

Some cool ways to use ChatGPT beyond writing scripts (in fact, maybe don’t use ChatGPT to write your scripts!)
What you must do if ChatGPT spits out “facts” or text that you do want to copy
Some ways that ChatGPT is actually better than Google
How to finesse your prompts to get better answers from ChatGPT
The two ways I decided to start using ChatGPT!

David Forman is the founder of Clarity Creative Group, a digital marketing agency that focuses on helping small- and mid-sized businesses grow through digital marketing.

Connect with David

iwantclarity.com

Related episode

74: Why I Don’t Use ChatGPT

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Need help growing your show? Check out my services.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

***PLEASE READ: I recorded this episode a couple of weeks before interviewing David Forman of Clarity Creative Group for ep. 77 on when and when not to use ChatGPT. I went into that interview with an open mind. And, sure enough, David taught me some ways that I’m totally down for using ChatGPT.

I thought about scrapping this episode as a result. But I decided to let it stand. I’ll be putting out an episode about a month from now on how I’ve started to use ChatGPT. 😊

I still have the same reservations about it that I express in this episode. I just want you to know that I’m not closed-minded—as you might suspect from this episode! Note that my focus in this episode is on using ChatGPT to create content—as opposed to tweaking or creating lists or generating questions, as David and I discuss in our interview. Be sure to check that out when it comes out!

—

ChatGPT, Midjourney, and other content-generating AI are hot topics for podcasters right now. All of this software is supposed to make our lives “easier” and “better.” In spite of having tried out some of the software, I’m not using it to create content for me.

I have personal reasons for not using it and several more global concerns.

“I understand that most people hate writing. I understand that writing is a skill that has to be learned, practiced, and honed. And that is something is most people either don’t have time to do or don’t want to do. It can be frustrating.”

In this episode, I discuss:

Why I’m so precious about my words and my voice
Why I’m concerned about AI displacing writers and artists
Why children need to grow up writing and creating art from scratch
Copyright issues around AI-generated content
The potential legal issues of who owns the intellectual property of AI-generated content

My blog post that is almost a direct transcript

Why I’m Not Using ChatGPT to Create My Content

When your podcast is a marketing tool to grow your business, you may hesitate to share personal stories. How is your story relevant to your business? That’s what Kay Coté of Elevated You and I discuss in today’s episode.

You don’t have to reveal all of your darkest or most painful secrets. But sharing authentic parts of yourself helps your audience connect with you, know you better, and trust you more.

In this episode, you’ll discover:

How Kay and I shared pieces of our stories at Podfest and what effects it had
How Kay was guided to share more of her story of being bullied and how that changed the course of her podcast
Why we still hesitate to share parts of our stories and how to get over it

Connect with Kay

https://kaycote.com

https://instagram.com/thekaycote

https://instagram.com/elevatedyou.podcast

hello@kaycote.com

Mentioned in the episode:

Denise Dee’s Tell Your Story course

What is the best podcasting microphone? What is the best editing software? What is the best podcast hosting provider? The googling has got to stop! The is no “best” in podcasting. But I’ve got recommendations for you based on 12 years of podcasting.

“I keep up on resources out there. And, yes, I read about equipment and software that I’m not using and wonder, “Hmm, should I try that?” Even I get the fear of missing out! But it’s got to stop!”

In this episode, you’ll learn:

My number 1 recommendation for a starter mic
My recommendations for recording and editing software
My favorite podcast hosting provider
Where I find podcast guests and other podcasts for me to be a guest
Where I track my podcast rank
Who created my podcast logo and cover art and who does some of my videograms
Where you can create your own cover art, audiograms, and videograms
Why I’ve started doing Instagram Lives

Join me on Instagram Live—March 7th at 5p eastern

https://instagram.com/angela.kelly.smith

Related episodes:

Bonus 1/15 Number 1 Choice for Starter Mic and Upgrade Mic

62: Where Should I Host My Podcast?

Resources mentioned (some are affiliate links):

Canva

Captivate

Chartable

Descript

Goodpods

Headliner

PodBrand (tell Justin that Kelly Smith sent you!)

PodMatch

Samson Q2U (my Amazon account donates a percentage to the Northside Food Pantry in Pittsburgh, PA)

Streamyard (you get $10 in credit)

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Connect with Kelly on Instagram (@angela.kelly.smith)

Need help growing your show? Check out my services.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack (Includes Mic Clip, Desktop Stand, Windscreen and Cables), silver

You’re invited!

I’ll be recording an episode LIVE on YouTube tomorrow, Monday, March 6th at:

10a pacific

11a mountain

12p central

1p eastern

6p UK

7p CET

I’ll be interviewing Joie Gharrity, the founder of Joie G 113, on how podcasters can use live-streaming to boost their authority and grow their audience.

Join here:

https://youtube.com/live/Jsge8aj85MI?feature=share

See you tomorrow!

If you’d like to see me to do more live episodes, let me know!

Email me at hello@angelakellysmith.com

Or DM me on Instagram

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Need help growing your show? Check out my services.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

Audience growth is absolutely essential to have a successful podcast—especially when your podcast is a marketing tool for your business.

My guest, Michelle Abraham, has a wonderful and highly-experienced perspective on audience growth, having launched nearly 400 podcasts through her company Amplifyou. You’ll be fascinated by what she has to say on social media!

“I think the number 1 thing that everyone think is, ‘Build it and they will come.’ Like, you start a podcast and you’ll get millions of listeners. And that may have been true back in 2010, 2012, 2013 when we were starting, but not so much anymore.” —Michelle Abraham

In this episode, you’ll learn:

Misconceptions new podcasters have about audience growth
The downsides of sponsorships and ads
Tips on what you can do in your episodes and outside of your episodes to build audience growth
How to get your audience to know you first before you bring on any guests
What to do about calls-to-action
How to use podcasting as a powerful networking tool

Michelle Abraham’s business Amplifyou Podcasting Inc. helps entrepreneurs increase their revenue and amplify their expertise through the power of podcasting—all while making a big impact.

Join Podapalooza

https://podapalooza.com

Connect with Michelle

https://www.amplifyounetwork.com

Related episodes

68: How Do I Name My Podcast Episodes?

38: Using Podcasting for Marketing and Audience Building with Chris Krimitsos

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Connect with Kelly on Instagram (@angela.kelly.smith)

Need help growing your show? Check out my services.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

If podcasts are meant to be audio-only, why should you take the extra time and effort to record, edit, and share video? Is it really worth it? I say yes!

“If you’ve got your episodes on YouTube, there is a greater chance that your episodes will come up in Google’s results.” And that’s not the only reason!

In this episode, you’ll learn:

Why I recommend putting your podcast on YouTube
Why Google prioritizes YouTube videos in search engine results
Tips for recording and editing video
Tips for posting on YouTube

Being a guest on other people’s podcasts is a powerful way to grow your audience, spread your message, and build your brand. Are you getting on the right shows? And are you fully leveraging the opportunity after you’re there?

Guesting expert Jason Cercone helps coaches and consultants become value-driven podcast guests. And he’s sharing his incredible knowledge with us in this truly fabulous conversation!

“It's a collaborative effort where the two of us can come together and make some magic happen and truly make an impact. That's what podcast guesting, and podcasting as a whole, is all about.” —Jason Cercone

Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through strategic, impactful podcast guest appearances. He is also the host of Evolution of Brand.

In this episode, you’ll learn:

What it means to be a value-driven podcast guest
How to promote yourself without selling
How to pick the right shows to be on
Why and how you’ve got to research shows before you pitch them
How to leverage your guest appearances
How to cultivate a relationship with hosts after the interview

You also get a bonus chat at the end on “Breaking Bad” and “Better Call Saul”! We’re both huge fans. 😊 (And we remembered later that the Salamanca's whose name we forgot is Lalo!)

Episode you may be interested in

68: How Do I Name My Podcast Episodes?

Connect with Jason

https://www.enhanceyourauthority.com

Listen to Jason’s podcast Evolution of Brand

https://jasoncercone.com/evolutionofbrand/

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academyfor a full course and community on launching and growing your show.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

You’ve got one tiny line of text to grab a listener’s attention. And that one line of text can make or break whether that episode is found on Google. You need to come up with titles that are googleable, grab attention, and don’t suck! No pressure, right?!

“It’s really effective to use exact Google queries as episode titles when you want your episodes to be found in Google.”

In this episode, you’ll learn:

How to make your episode titles googleable
Why you should consider using questions for your titles
What to do with guest interviews
What to do about (not) including episode numbers

Related episodes:

66: How Do I Optimize My Podcast for Google?

47: How to Create Scroll-Stopping Titles with Brian Forrester

27: How Do I Name My Podcast?

5: Why It’s Essential to Brand Your Podcast with Justin Schenck

Need podcast branding? Check out PodBrand.io

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academyfor a full course and community on launching and growing your show.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

What do you think of when I say “email marketing”? Selling? Spamming? Then you have got to listen to what Ely Delaney and I chat about. Email marketing done right puts relationships first.

“When you change the mindset behind it, now you're changing the context and the feeling of it. Because people think of email marketing as, okay, what are we gonna do to spam people today?” -Ely Delaney

In this episode, you’ll learn:

How to build relationships through email
Why it’s not always about pitching and selling
How to mix-and-match your emails
How to make your emails feel organic, even when they’re automated (even 3 years out!)
A script to improve your communication with your email list

Ely Delaney is the co-founder of Purple Knight Marketing & Your Marketing University. He is the co-author of the Amazon Bestseller “Marketing Tidbits: 50 Quick & Easy Ways To Grow Your Business”, and the author of “Networking Tidbits: 25 Ways To Connect, Grow, & Succeed Through Networking.”

Connect with Ely

https://connectwithely.com

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academyfor a full course and community on launching and growing your show.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

More and more people are finding podcasts and podcast episodes on Google. When people ask a question in Google, if Google finds a relevant podcast episode that answers their question, that episode may show up in the search results. This means that it’s really important to optimize your show and your episodes to make it easier for Google to find you.

“The main factors Google looks at when selecting pages to display include meaning of the query, relevance and usability of pages, expertise of the sources, and the freshness of the content.”

In this episode, you’ll learn:

The basics of how Google decides what pages to display in its search results
How to optimize your podcast website or business website with podcast blog
How to optimize the details of your podcast to make it and your episode more discoverable
How to get more backlinks to your podcast or business website
Tips for how many links to share when you’re a guest on other podcasts

Other episodes you may be interested in:

20: How Do I Pick a Podcast Niche?

47: How to Create Scroll-Stopping Titles with Brian Forrester

Resources mentioned:

Answer the Public

https://answerthepublic.com

Speed check for websites

https://tools.pingdom.com

Are you tired of hearing that the only way to stand out on social media is by following all the trends? You know, point-swipe-dance. My guest Mishelle Thorpe says that it doesn’t have to be that way!

“Instagram, in my opinion, is the best platform for you to be using. It is so much easier than Facebook because it gives you an opportunity to get your content out in front of more people who don't already know you.” -Mishelle Thorpe

In this episode, you’ll learn:

Why Instagram is so effective for getting new listeners for your podcast
Why you really don’t have to follow the “hottest” Instagram trends to stand out
The biggest mistakes people make on Instagram
The best ways to make your episodes stand out on Instagram

Mishelle is the Instagram Coach for Coaches. Since building two successful Instagram-based businesses of her own, she has helped hundreds of solopreneurs and small business owners become client-getting machines by mastering Instagram with authenticity and without feeling like a salesy social media weirdo.

Connect with Mishelle

https://www.instagram.com/mishelle.thorpe/

https://mishellethorpe.podia.com

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academyfor a full course and community on launching and growing your show.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

Where should your podcast live outside of the podcast apps: A standalone website or a podcast blog on your business website? The choice can be confusing!

“You really want that SEO, and you want to make it as easy as possible for listeners to check out your services.”

Options included the webpage included with your podcast hosting provider, Podpage, a standalone website, and a blog on your business website. They all have advantages and disadvantages. In my opinion, when your podcast is supporting your business, there’s just one clear choice.

In this episode, you’ll learn:

4 options for where to put your podcast (two of them are “free”)
The key factors you want to consider when your podcast is a marketing tool for your business
The 1 place I recommend putting your podcast when your podcast is a marketing tool for your business (and how to do it)

Other episodes mentioned:

5: Why It’s Essential to Brand Your Podcast with Justin Schenck

20: How Do I Pick a Podcast Niche?

55: The Show Notes Debate: Where Do They Go and How Do I Write Them?

Check out PodBrand

https://www.podbrand.io

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academyfor a full course and community on launching and growing your show.

Try Streamyard (get a $10 credit when you use my link)

Looking for awesome guests for your podcast—or to be a guest on someone else’s show? Try PodMatch!

Did you know that you can use Google search engine results as a digital business card? If you’re doing digital marketing right, my guest Jason Barnard explains how your Brand SERP is a powerful tool for your business and your podcast.

In this episode, you’ll learn:

What brand SERPs are and why they’re important
How your SERP works like a business card and how to influence it
How to maximize search results for your podcast
What is Google Discover and how to use it

Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that helps clients optimize their Brand SERP and manage their Knowledge Panel. He is the author of “The Fundamentals of Brand SERPs for Business” and the host of “With Jason Barnard.”

Connect with Jason

https://jasonbarnard.com

Learn about Kalicube

https://kalicube.com

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academy

Try Streamyard (get a $10 credit when you use my link)

There are so many options for podcast hosting providers. It can get really overwhelming. Anchor, Buzzsprout, Captivate, Libsyn, and the list goes on… and on. I’ve hosted podcasts 5 different places. I’ll share what I liked about each and where I host all my shows now.

“The number 1 thing I’m going to recommend is that you pick a host that does not ever delete old episodes.”

In this episode, you’ll learn:

The top 3 things you should look for when selecting a podcast hosting provider
A couple of free options for hosting your podcast
The pros and cons of hosting on your own website
Which 3rd-party hosting providers I’ve used in the past and what I liked about them
What hosting provider I use now and why I love it so much

Today I'm talking with Stephanie Freiboth about the benefits of having quality mentors and advocates in your career and how to leverage those relationships to reach a broader audience and accelerate growth. This is important both in your career and in podcasting.

"Be your own best advocate and all the magic that you need is literally right inside your heart and your mind." – Stephanie Freiboth

Stephanie Freiboth is a career strategist for women and working moms. She specializes in unlocking potential and transforming complexity into simplicity with repeatable tools. Stephanie's mantra is "I'm still trying to figure out what I want to be when I grow up".

In this episode, you’ll learn:

How can curiosity help you fill your toolbox with various skills and experiences, and open up unexpected opportunities?
How can mentors and advocates help you reach your career and business goals?
How can you become your own best advocate and trust yourself to make progress?

Connect with Stephanie Freiboth

Website: MyEmpoweredCareer.com
Facebook Community
LinkedIn: Stephanie Freiboth
Instagram: @stephanie.freiboth

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academy

Try Streamyard (get a $10 credit when you use my link)

Promoting your brand new podcast takes more than hitting “publish” and announcing “Hey, check out my new podcast!” on social media. You need more time than that… and a plan.

“Promoting your podcast launch is similar to promoting a movie or TV show in that you want to build buzz and excitement.”

In this episode, you’ll learn:

Why you need extra time to promote your podcast before it launches
How to build buzz like movies and TV shows do
What to promote when and where
What to avoid doing when you promote your podcast

Related Episodes

58: How Many Episodes Should I Release on Launch Day?

https://angelakellysmith.com/the-podcast-launchpad/58-how-many-episodes-should-i-release-on-launch-day

20: How Do I Pick a Podcast Niche?

https://www.angelakellysmith.com/the-podcast-launchpad/20-how-do-i-pick-a-podcast-niche

--

Connect with Kelly on Instagram (@angela.kelly.smith)

Join the Women Podcasters Academy

Try Streamyard (get a $10 credit when you use my link)

Are you having a hard time getting followers or connecting with the ones you’ve got? Maybe your audience isn’t who you thought it was. Theresa Sam Houghton explains how to figure that out, how to connect with your audience, and how to navigate SEO.

“SEO is super-important if you have a brand or service business, that your service pages and your product pages are gonna rank, and that your rank for your own brand name. But it comes down to being smart about how you use it and not making it the driver of everything that you create because then you sell yourself short, and you sell your readers and your listeners and viewers short.” -Sam Houghton

In this episode, you’ll learn:

3 of the biggest mistakes podcasters make in their episodes
Why and how you should put stories into your episodes
Some misconceptions about SEO
Why you need to be more uniquely you in your branding
How to figure out who your audience really is and what they’re looking for
How to maximize SEO while still creating valuable, interesting content for your audience

Theresa Sam Houghton helps plant-based, functional, and better-for-you brands save time on marketing using educational written content that targets their customers' specific needs. She's also beginning to dabble in other industries, including the budding web3 space.

Connect with Sam

https://modernhealthnerd.com

sam@modernhealthnerd.com

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Join the Women Podcasters Academy

https://womenpodcastersacademy.com

Getting ready to launch your podcast and wondering how many episodes are best to launch with? Listen in to find out why one is not enough and how many I suggest you publish in one day.

“Imagine launching with just a ‘why did I start this podcast’ episode. If you stumbled across a podcast, and that’s all you had to listen to, what are the chances that you’d follow it?”

In this episode, you’ll learn:

Why launching with one episode is a bad idea
How many episodes I recommend launching with
Why I recommend this number
How to prepare for the weeks after launch week

Related episode

48: How Do I Come Up with Episode Ideas for My Podcast?

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Join the Women Podcasters Academy

https://womenpodcastersacademy.com

Podcasting can get really lonely. But, when you’ve got a community to support each other and learn with, podcasting is a lot more fun. That’s what I just got from Podfest Expo last week!

Podfest brought together 1500 podcasters and people in the podcasting industry in Orlando, FL, for four days of networking, learning, and… partying! It was fabulous!

In this episode, I share:

Some of the wonderful people I met (including several who have been guests on this show)
5 key takeaways you can use in your podcast right away
Why you should go to Podfest next year

Do you find yourself being reactionary when it comes to making decisions around time and money? Miriam Gunn is here to help you be proactive in avoiding stress and making better decisions.

“What do you want for your life? What is the ideal scenario? Under the money one, I said the ideal scenario is that I never make a decision based on ‘Do I have enough money?’ I make the decision based off of ‘Is this the right decision?’” -Miriam Gunn

In this episode, you’ll learn:

How the undisciplined use of time can block productivity
How using time better can help you perform better
When to take a break from work
How to set up your finances to avoid money stress
The effect of social contagion on how you handle time and money

Miriam Gunn is a mentor, licensed therapist, and certified business coach. She is also the host of the Leave Better Podcast.

Connect with Miriam

https://www.leavebetter.com

miriam@leavebetter.com

https://www.instagram.com/leavebetter/

https://pod.link/1632333817

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Join the Women Podcasters Academy

https://womenpodcastersacademy.com

What are show notes? What are episode notes? How do you write compelling ones? And where do they go? (There is a debate!) In this episode, I cover it all!

“When your podcast is a marketing tool for your business, the goal is to get people onto your website. But, when you put the full show notes in the episode notes sections, and you have all of those links in the episode notes, what happens is that people can click the links right in their podcast app and never go to your website at all.”

For full show notes, links, and resources, visit post on website.

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Join the Women Podcasters Academy

https://womenpodcastersacademy.com

As a podcast host—or a podcast guest—you want your interviews to create a real impact. Mastertalk host Brenden Kumarasamy has been a guest on nearly 600 podcasts. He shares his top tips to be a standout host and guest.

“You just ask them this question: ‘How do I make this the best interview you’ve ever done in your life?’ What happens is, when somebody asks me this question, I’m conditioning my mind to prioritize that episode that day.” -Brenden Kumarasamy

As a podcast host, you want to knock the socks off of you guest so that they prioritize your interview, give you their best stuff, and recommend your show to other potential guests.

As a podcast guest, you want to build your brand and reputation, master your communication skills, and get on the best podcasts possible.

In this episode, Brenden shares:

Top mistakes he sees podcast hosts making
What the best podcast hosts do to wow their guests
3 tips to become a rockstar podcast host
Tips for mastering your role as a podcast guest

Brenden Kumarasamy is the founder of Mastertalk, a popular YouTube channel with the goal of providing free access to communication tools to help you become a top 1% communicator.

Connect with Brenden

Website: https://www.rockstarcommunicator.com

YouTube: https://www.youtube.com/c/MasterTalks

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Editing your podcast is a huge reason why so many podcasters quit their show! That’s why I’m going to try to simplify editing for you—and why I highly recommend using Descript.

In this episode, you’ll learn:

How to create your edited intro and outro audio files
The option of using an editing template in traditional editing software
What to edit out and what to keep in your recordings (audio and video)
Some basic editing practices
A bit about how Descript is different from traditional editing software
How I edit my podcasts

Try Descript (affiliate link)

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

When serial entrepreneur Sean Boyle's goal to use his podcast to become a go-to expert in his field is challenged by the ever-changing landscape of content marketing, he sets out to discover the ultimate best practices to optimize his success.

"People overestimate what they can do in a day, but they underestimate what they can do in a year." - Sean Boyle

Sean Boyle is a serial entrepreneur, digital content creator and a host of the Sean Boyle Podcast, which focuses on ultimate human optimization.

In this episode, you’ll learn:

How to use your podcast to become a go-to expert in your field, expand your audience, and get more clients.
The importance of focusing on one niche when creating content marketing and why this is better than becoming a “jack of all trades”.
Staying up to date with industry standards and best practices in content marketing to ensure success.

Connect with Sean Boyle

Website: https://www.seanboyle.com/

Twitter: @TheBoylerRoom_

LinkedIn: Sean Boyle

Facebook: Sean Boyle

Instagram: @seanboylem

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Hosted on Acast. See acast.com/privacy for more information.

You’ve bought a mic, picked out a name, and come up with a topic. Now it’s time to record your first episode. To get the best sound quality possible, you’ve got to do more than just hit “record.”

In this episode, you’ll learn:

Some of the recording mistakes I’ve made in my 11 years of podcasting
How to set up your space to maximize sound quality—without having to go full pro recording studio (I record in my guest bedroom!)
Some top options for recording software
How to adjust your mic settings
Some suggestions for recording video

Related episode

Number 1 Choice for Starter Mic and Upgrade Mic

https://angelakellysmith.com/the-podcast-launchpad/bonus-number-1-choice-for-starter-mic-and-upgrade-mic

***I forgot to mention how close you need to be to your mic! Your mouth should be 3 to 6 inches away from your mic. Try this out during your test recording. And try to stay at the same distance throughout your recording. Sometimes I accidentally move around while recording, and you can tell during playback.

I’ve found that I sound best about 3 inches from my mic—and stay right there! Since I’m shooting video, I like to move my hands, which is why I move around. But I need to sound great for the podcast. That’s more important than looking great for the video. So, I’ve stopped moving my hands so much so that I can sound better for the audio.

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Hosted on Acast. See acast.com/privacy for more information.

Looking for excellent sound and low cost for your first mic? I found it! No, it’s not the Blue Yeti!

In this episode:

I give you my number 1 recommendation for a starter that’s only $55
I do a sound comparison of this fabulous mic, my usual Shure MV7, and the Blue Yeti
I tell you how far away from your mouth your mic should be

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

What kind of mentality should a podcaster have in order to succeed? Today, I'm talking with Hailey Rowe about mindset and overwhelm, how they affect podcasters, and how you can improve your mindset and minimize overwhelm. Hailey discussed the mindset blocks she experienced when she started her podcast and replacing negative thoughts with empowering core principles.

“I'm not a big fan of fake affirmations that you don't believe about yourself, but I am a fan of having core principles you live by and core things that expand you and that you remind yourself.” — Hailey Rowe

Hailey Rowe is a marketing and sales coach and strategist for online entrepreneurs, especially coaches who want to get clients consistently and grow their income and impact. She shares her FAST framework and business tips in her Health Coach Nation Podcast and in the Health Coach Nation Facebook Group.

In this episode, you’ll learn:

How to use your podcast to become an expert in your field and attract more clients.
The importance of mindset and how to overcome limiting beliefs when starting a podcast.
How to create a unique podcast experience that resonates with listeners.

Connect with Hailey Rowe

Website

https://haileyrowe.com

Facebook

https://facebook.com/groups/healthcoachnation

Instagram

https://instagram.com/hailey_rowe

Overwhelm course

https://haileyrowe.com/overwhelm-class

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with Kelly on Instagram:

https://instagram.com/angela.kelly.smith

Join the Women Podcasters Academy

https://womenpodcastersacademy.com

Hosted on Acast. See acast.com/privacy for more information.

How does a KonMari consultant manage her growing professional organizing business, a new podcast, a new course, a husband, and three kids… while minimizing stress and maximizing joy?Listen in as Caroline Thor shares her secrets!

We’re not talking standard operating procedures or what you “should” be doing. We’re talking real life here.

“As I’ve mentioned before, I do have a child with special needs. And things haven’t been easy recently. You don’t realize how many moving parts there are to your podcast going out each week. And having that organized in a way that means it runs smoothly and doesn’t feel stressful I think is the thing I’ve struggled with most.”

In this episode, you’ll learn:

How Caroline was able to launch her podcast in just 4 weeks
How Caroline’s podcast has helped her grow her business
Caroline’s top tips for making starting and running your podcast as stress-less as possible

Caroline Thor is a certified KonMari consultant, a professional organizer, and the host of the Living Clutter Free Forever podcast. Her mission is to show you that a tidy, comfortable, and well-organized home is not a myth, but an achievable reality for every family, irrespective of how big.

With her podcast (launched on June 3, 2022), Caroline has reached audiences around the globe. She has hit #2 in Switzerland, #2 in Holland, and #3 in China.

Connect with Caroline

https://caroline-thor.com/explore

https://www.instagram.com/caro.thor/

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with me on Instagram:

https://instagram.com/angela.kelly.smith

Hosted on Acast. See acast.com/privacy for more information.

Are you having a hard time coming up with topics for your podcast? Are you starting a new podcast and planning your content calendar? 36 percent of people say they can’t find episodes on topics they’re looking for. Let’s fix that!

Coming up with new episodes week after week can be tough and really draining. So, I’m going to have you generate months’ worth of topics in one sitting. No more scrambling each week to throw an episode together. Planning out months in advance means you can schedule in advance and “not touch” your podcast for weeks—except for promoting!

In this episode, you’ll learn:

How I generated enough topics to fill my content calendar for more than a year
Why you absolutely must use a content calendar
How to generate months’ of topics in one sitting
Prompts you can use any time you need to generate new ideas

***Visit this episode’s page on my website to download a copy of my content calendar to use as your own!

https://angelakellysmith.com/48

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with me on Instagram:

https://instagram.com/angela.kelly.smith

Hosted on Acast. See acast.com/privacy for more information.

Brian Forrester, co-founder of Genie Jar Marketing, discusses how to write episode titles that make people stop and listen to your podcast.

“People don't remember bullet points. They don't remember benefits, so to speak, but they do remember the stories that you tell and the way that you interact with them on a personal level.”

In this episode, you will learn the following:

How to create powerful narrative copy for marketing
How to make your marketing stand out amongst competitors
How to craft attention-grabbing podcast titles to draw listeners in

Connect with Brian Forrester

Website:https://www.geniejarmarketing.com/

Website: www.baforrester.com

Connect with Kelly:

Join The Podcast Launchpad Facebook group: https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with me on Instagram: https://instagram.com/angela.kelly.smith

Hosted on Acast. See acast.com/privacy for more information.

Your podcast trailer acts as an introduction to your podcast. You want it to create desire in potential listeners to listen to other episodes and to follow your show. You’re also going to use your trailer to promote your show during pre-launch. So, your trailer has got to be good!

In this episode, you’ll learn:

Why it’s important to have a trailer
What makes an awesome trailer
How to create your create

Mentioned in the episode:

Descript (audio and video editing)

https://www.descript.com?lmref=UyZ0SQ

Let’s connect!

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Connect with me on Instagram:

https://instagram.com/angela.kelly.smith

Setting the right goals for your podcast is essential when it comes to staying on track and staying motivated. It’s easy to come up with measurable goals, such as podcast rank and followers. But those don’t keep you going when podcasting gets tough.

Your number goal needs to put your listeners first. That goal will guide the biggest decisions you make in your podcast.

In this episode, you’ll learn:

Why having goals for your podcast is so important
How podcasts fail without goals
How to create a listener-first goal
What kind of measurable goals to create next
How to measure your goals

Mentioned in the episode:

Ep. 20: How Do I Pick a Podcast Niche?

https://www.angelakellysmith.com/20

Growth Mode Podcast with Donnie Boivin and Kevin Snow

https://successchampionnetworking.com/growth-mode/

Stop Looking for Referrals with Donnie Boivin (The Marketing Chat Podcast)

https://angelakellysmith.com/podcast/stop-looking-for-referrals-with-donnie-boivin

Hosted on Acast. See acast.com/privacy for more information.

When you’re podcasting to support your business, one of your goals is to get more clients. My guest today, Thomas Gibbons of Brightside Digital and The Digital Marketing Insights Show, is going to walk you through the steps he uses to get more clients with his podcast.

For full show notes and resources, go to:

angelakellysmith.com/44

Join The Podcast Launchpad Facebook group:

https://www.facebook.com/groups/thepodcastlaunchpadcommunity

Running a business with a chronic illness is hard enough. Adding a podcast into the mix takes extra planning to make sure that you manage your energy and don’t burn out. In this episode, I share tips that make it easier.

I officially became an entrepreneur in 1999—the same year I was diagnosed with bipolar disorder, though it first emerged in 1986. I also have chronic migraine. It took 20 years to get “good” at running a business with chronic illness because most of those years went un- or under-treated—and because I ignored the illnesses and followed other people’s standard operating procedures of what it meant to be an entrepreneur and how to do business.

“In the entrepreneur world, no one makes accommodations for us. We have to make them for ourselves.”

I’ve been podcasting for fun since 2012. But, when I added a podcast to my business (now two podcasts), I knew I had to have a plan so that I wouldn’t get overwhelmed and burn out. I had to create my own standard operating procedures for my business and my podcast that took into consideration my migraines and my bipolar disorder. I had spent years getting both under control. I couldn’t let a business or a podcast destroy hard-won stability.

Why should you listen to this episode? You’ll learn:

A bit about my story with chronic illness
The 4 things we entrepreneurs with chronic illness need to do when running a business and a podcast
The 7 things I personally do to make sure I stay stable with my chronic illnesses while running a business and two podcasts

Mentioned in the episode:

Navigating Bipolar Disorder as an Entrepreneur (ep. 52 on Behind Their Business)

https://theblakecollective.com/btb52/

Connect with Kelly

https://angelakellysmith.com

Hosted on Acast. See acast.com/privacy for more information.

You don’t want to be like the majority of podcasters who quit their show with fewer than 10 episodes. You don’t want podcasting to be difficult or a chore—just one more thing on your plate. You need systems to make podcasting as simple as possible. And Devin Lee has tips to get your started.

“Having to remember what to do, that is the biggest drain on your biggest resource in your business, which is your brain.” —Devin Lee

Devin Lee is a Certified Dubsado Specialist and an online business manager. She specializes in using Dubsado to create client intake systems.

In this episode, you’ll learn:

The benefits of using Dubsado and the basics of how it works
How to create a standard operating procedure
How to create an automated podcast guest intake system

Connect with Devin

https://devinlee.com

https://www.instagram.com/devinleeobm/

Learn more about Kelly

https://angelakellysmith.com

Hosted on Acast. See acast.com/privacy for more information.

Wondering what it takes to become a global top 10 podcast? Corinne Gearhart of The Doodle Pro™ Podcast shares her secrets and her tips!

Doodle expert Corinne Gearhart is internationally known as The Doodle Pro™. No one has professionally worked with as many different doodle breeds or has more experience with doodles than she has, and she shares her knowledge in a fun, compassionate, and non-judgmental way.

The Doodle Pro™ Podcast hit #2 in the United States in its second week of release. We recorded this interview in its fifth week. Now, four months in, here are Corinne’s updated stats. She has had over 13,000 downloads and has hit:

3 in the Unites States

2 in Australia

4 in Canada

7 in Great Britain

7 in Switzerland

2 in Croatia

3 in Thailand

In this episode, you’ll discover:

The steps Corinne took to lay a strong foundation for her podcast
Corinne’s promotion strategy
How Corinne tweaks her episodes even after release
Some wonderful information about doodle dog breeds!

I am thrilled to have Corinne as a founding member of the Women Podcasters Academy, and she has some glowing things to say about that!

Connect with Corinne

Website https://thedoodlepro.com

Instagram https://www.instagram.com/thedoodlepro/

—

For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Join the New Facebook Group!

Join The Podcast Launchpad Community Facebook group to get your podcasting questions answered, to share your episodes, and to find guests to be on your show.

FB group

Hosted on Acast. See acast.com/privacy for more information.

One of the biggest questions people have about starting a podcast is what equipment do they need. I want you to stop spending countless hours googling the endless options out there. So, I’m making specific recommendations in this episode.

In this episode, you’ll get my recommendations for:

Microphone
Recording software
Editing software (audio and video)
Graphic design software
Podcast hosting provider

I give you my number 1 recommendations, plus an alternative or two (usually lower-cost or free). You can take my suggestions here, buy your equipment, and be ready to go right away.

Links (some are affiliate links):

Blue Yeti

Descript

Canva

Captivate

—

For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Join the New Facebook Group!

Join The Podcast Launchpad Community Facebook group to get your podcasting questions answered, to share your episodes, and to find guests to be on your show.

FB group

Hosted on Acast. See acast.com/privacy for more information.

Blue Yeti USB Mic for Recording and Streaming on PC and Mac, Blue VO!CE effects, 4 Pickup Patterns, Headphone Output and Volume Control, Mic Gain Control, Adjustable Stand, Plug and Play – Blackout

After a 20-year career as a psychotherapist, Diann Wingert became a business strategist and mentor to help high-achieving women become more confident, but her own limiting beliefs kept her from launching her podcast for two years until commitment and accountability from a like-minded community helped her break through and share her edgy, no-BS message.

Diann Wingert is a business strategist, coach, and mentor with a 20-year career as a psychotherapist. She is the host of The Driven Woman Entrepreneur Podcast and creator of The Boss Up System, and her mission is to help high-achieving women become confidently ambitious by eliminating the beliefs and habits that hold them back.

This episode is about unconscious beliefs that limit success. Diann Wingert learned that it takes commitment and accountability to overcome these beliefs and ultimately launch a successful podcast. She shares her story of how she delayed her podcast launch due to her own self-doubt and fear of failure. She decided to launch her podcast to share her expertise, be of service to others, and express her creative self. Having a podcast that allows you to show up in a way that's in alignment with your values and goals is an important part of the journey.

"Lean all the way into what makes you different and let people know from the very beginning, from your show art to the title to the description, before they ever even click on the first episode, they should get a pretty good feel what they're in for." - Diann Wingert

In this episode, you will learn the following:

How to use podcasting to its full potential by being authentically yourself
The importance of commitment and accountability when launching a podcast
The multiple benefits of having a podcast that allows you to show up in a way that's in alignment with your personal and professional values.

Connect with Diann

Website https://www.diannwingertcoaching.com/

Instagram https://www.instagram.com/coachdiannwingert/

Watch the video on my website

https://angelakellysmith.com/39

—

For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Join the New Facebook Group!

Join The Podcast Launchpad Community Facebook group to get your podcasting questions answered, to share your episodes, and to find guests to be on your show.

FB group

Hosted on Acast. See acast.com/privacy for more information.

Let Chris Krimitsos, founder of Podfest Expo and leader in the podcasting industry, guide you through the journey of using podcasting for marketing and audience building to build your dream career. In this episode, Chris shares 10 innovative tips for growing your podcast.

“Podcasting is built for deeper relationships with an audience that's looking for your content."

Here's what I cover with Chris in this episode:

How Podcasting is a Unique Tool for Marketing and Audience Building
Exploring the Demise of Blogging as a Popular Media Tool
Examining the Benefits of Promo Swaps and Other Innovative Podcasting Tools

Chris Krimitsos is a thought leader, speaker, and event organizer in the podcasting industry. He has been in the Book of Guinness World Records twice for having the largest attendance at a virtual podcasting conference and is the author of the bestselling book Start Ugly.

Connect with Chris

Find Chris at http://chriskrimitsos.com/

Get 10% off your 2023 Podfest tickets with this link: www.eventbrite.com/e/400301762347/?discount=angelakellysmith

Mentioned in the episode:

PodLottery (get recommendations for your podcast)

Tink Media (podcast promo swap)

Disco by Headliner (podcast recommendation widget)

*To watch the video presentation please go to https://angelakellysmith.com/38

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Join the New Facebook Group!

Join The Podcast Launchpad Community Facebook group to get your podcasting questions answered, to share your episodes, and to find guests to be on your show.

FB group

Hosted on Acast. See acast.com/privacy for more information.

Do you want listeners to choose your podcast when it pops up in their podcast app? Then you need cover art that’s going to stop them from scrolling by and make them consider your show.

Along with your podcast name, your podcast cover art makes the first impression on potential listeners. And you’ve got just a split second to make a great first impression. Kick-ass cover art can draw listeners in. And dippy cover art can push them away.

In this episode, you’ll learn:

The four key factors that make up scroll-stopping cover art
Some basic design principles you don’t have to go to design school to learn
Some suggestions and tools to create your own kick-ass cover art

For full show notes, including images mentioned in the episode, go to:

https://angelakellysmith.com/37

Mentioned in this episode:

Join the New Facebook Group!

Join The Podcast Launchpad Community Facebook group to get your podcasting questions answered, to share your episodes, and to find guests to be on your show.

FB group

Hosted on Acast. See acast.com/privacy for more information.

Did you know that the average podcast dies out with fewer than 10 episodes? That’s known as podfade, when a podcaster had good intentions to keep going but, for whatever reason, quit too soon.

In this episode, I share:

A few podcasting statistics
What causes podfade
3 things you can do to prevent podfade

Related episodes:

Ep. 7: FAQ 1 Why Do People Listen to Podcasts?

Ep. 16: The Benefits of Interviewing Guests on Your Podcast with Alex Sanfilippo

Mentioned in this episode:

Thanks for leaving a positive rating and review!

One reason that so many people don’t start a podcast is they’re worried about coming up with enough ideas for episodes. You have way more ideas right now than you realize!

In this episode:

I share several prompts to help you come up with 12-weeks’ worth of episodes
I explain how to use questions to come up with more topics
I give you a free downloadable podcast content calendar (or copy to Google Sheets) to keep track of your episodes

To download your free podcast content calendar, visit this episode’s page on my website.

Mentioned in this episode:

Ep. 20: How Do I Pick a Podcast Niche?

Ep. 33: FAQ 20 How Can I Promote My Lead Magnet in My Podcast?

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Like the blurb on the back of a book, your podcast description can be the deciding factor in whether someone listens to your show or not. Great podcast descriptions create curiosity and desire in potential listeners so that they feel compelled to check out your podcast.

“While your podcast name and logo make the first impression on listeners—just like the name and cover of a book—your podcast description is what hooks them.“

Why should you listen to this episode?

You’ll learn:

Why your podcast description is essential to getting new listeners
How your podcast niche is related to your podcast description
What goes into creating an effective and enticing description

Other episodes mentioned in this episode:

Ep. 4: What Should My Podcast be About?

Ep. 10: FAQ 3 How Do Listeners Find Podcasts to Listen To?

Ep. 13: How Do I Pick My Ideal Listener?

Ep. 20: How Do I Pick a Podcast Niche?

Watch the video on my website: https://angelakellysmith.com/34

Mentioned in this episode:

Thanks for leaving a positive rating and review!

When you’re using podcasting as a tool to market your business, you ultimately want to convert listeners into clients. A key step in that journey is getting listeners onto your email list. Since no one wants to “join my email list,” you’ll need a lead magnet—something free and valuable—to offer them in exchange for their email address.

How do you get them to move from the podcast app to your website?

You can promote your lead magnet in your episodes.

Why should you listen to this episode? I share two effective ways to promote your lead magnet that help get listeners onto your list.

Related episode:

Ep. 32: FAQ 19 How Do I Promote My Services in My Podcast?

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

Mentioned in this episode:

Thanks for leaving a positive rating and review!

When you have a podcast whose main purpose is to market your business, you need to remind your listeners that you have services that can help them. You’re not running your podcast just for fun. You’re using your podcast to presell potential clients and let them know how you can help them.

You don’t want your episodes to be infomercials. You’ll lose listeners that way. But there are easy ways to promote your services in your episodes.

Why should you listen to this episode? I share three simple ways to promote your services in your episodes without sounding pushy or like an informercial.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

The number 2 way that people find new podcasts to listen to is through recommendations from people they know and trust. This means you really want your listeners to share your podcast with their connections.

Why should you listen to this episode? I share three things you need to do to get people to share your show.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Many of the people on your email list may already be listeners of your podcast. But that doesn’t necessarily mean that they are automatically listening to all of your episodes. Getting them to listen takes creating the desire in them to listen.

You also want to get the people on your list who aren’t current listeners to start listening to your podcast. So, you’ll really need to create desire in them.

Why should you listen to this episode? I share suggestions for creating curiosity and desire in your email followers so that they will feel draw to listen to your podcast episodes. And I give ideas for email subject lines that will get your list to open your emails.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Most podcasters promote their podcasts on Instagram by writing, “Check out my latest podcast episode!” Unfortunately, this is an ineffective way to get new listeners.

Most people don’t care that you’ve released a new episode. They care about why they should listen to your new episode.

Why should you listen to this episode? Because I share an effective way to promote your episodes on Instagram (which works on all social-media platforms), whether you use stories, reels, or simple posts.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Do you have the right mindset to achieve the business and podcast success you desire? Kevin Palmieri, of Next Level University, and I discuss how your mindset directly affects your business and podcast success and what steps you can take to have a growth mindset.

Full show notes and links: https://angelakellysmith.com/28

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Your podcast name is the first impression your show makes on a potential listener—along with your podcast cover art. You may be tempted to go with something cute and clever at the expense of clear and to-the-point. But you can miss out on getting new listeners that way.

Gone are the days when people would spend an hour in Blockbuster reading every movie description to pick what to watch that weekend. When it comes to picking a podcast to listen to, listeners want to decide quickly. Your podcast name can compel them to listen right away or to read your description and then listen.

Why should you listen to this episode?

You’ll learn:

Why your podcast name is so important
The essential features that make a great podcast name
The exact steps to naming your podcast
What to do about naming your podcast after yourself

Link to episode on my website: https://angelakellysmith.com/27

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

One of the reasons that people stop listening to podcasts is because the host isn’t consistent with how often or when they release new episodes. To get new listeners and to keep current listeners, you need to be consistent about when and how often you publish your episodes.

In this quickie FAQ episode, I suggest how frequently you should publish new episodes, what day of the week, and what time of the day.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

Related episode:

Ep. 8: FAQ 2 Why Do People Stop Listening to Podcasts?

Mentioned in this episode:

Thanks for leaving a positive rating and review!

Remember the early days of Facebook when someone would announce that they had started a blog? Their first post was usually, “Hello, World! I don’t know what this blog is going to be about. But thanks for joining me on this ride!” Then, most of the time, they never posted again. So, most of us stopped checking out people’s so-called blogs.

You do not want that to happen when you launch your podcast. Listen in to find out why you need to launch with more than one episode, where your trailer comes in, and the ultimate goals of launching with more than one episode.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

A trailer is a special type of podcast episode that is “sticky” and easy for listeners to find on your main podcast page in a podcast app. There are real benefits to using one—both for promoting a new show and getting new listeners once your show is established.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

If you’re using your podcast to market your business and get more clients, you need to grow an audience of engaged listeners. In addition to creating great topics for your episodes, you also need to strategically use episode titles, descriptions, and show notes that compel your audience to do what you want them to do.

Full show notes and resources here: angelakellysmith.com/23

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Thanks for leaving a positive rating and review!

To be honest, most podcast hosting providers are going to be perfectly fine. Don’t overthink it. If your website is on Squarespace, Wordpress, or Kajabi, you can even host your podcast there. In this quickie FAQ episode, I’m going to tell you why I host this podcast with Captivate and what you should look out for when choosing your podcast hosting provider.

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

I’ve tried many pieces of editing software over the years. I’ve most consistently used Adobe Audition. But now I frequently use Descript and highly recommend it to my clients and students. Descript is my only recommendation in this episode. No need to go googling!

Listen in to learn exactly why I love Descript so much!

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

In previous episodes, you picked your podcast concept (ep. 04) and identified your ideal listener (ep. 13). In today’s episode, you’re going to put those together, add two more steps, and pick your podcast niche.

Your podcast niche positions your show in a unique place such that it minimizes competition because your podcast begins to stand out on its own merits and develops what I call “podcast love.”

In this episode, you’ll learn:

Exactly how a podcast niche helps to eliminate the competition
How to find or create your podcast niche
Why your podcast must solve a problem for your listeners
How to write your niche statement
Where to use your niche statement

Get links and resources here: angelakellysmith.com/20

Mentioned in this episode:

Podcast Launch Starter Kit

Get your FREE Podcast Launch Starter Kit mini-course here:

Podcast Launch Starter Kit

You have so many options for recording your podcast episodes. I do not go into all the options in this quickie FAQ episode. I give you my three top recommendations: Two for recording solo episodes and one for recording interviews.

I’ll go ahead and tell you what they are here, but please listen in so you can hear why I recommend each!

Solo: Descript or Adobe Audition

Interviews: Zoom

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Your search for microphones is over. You could keep googling and asking around forever. Or you can listen to this episode and pick one of my two recommendations. I make it as easy as possible for you to buy a mic as soon as you finish listening.

I tell you:

The microphone I use now (superior quality when you’re in it for the long haul)
The mic I used before this one (awesome quality and what I recommend to everyone)
A super-low-budget option
What not to use

How easy is that?!

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Heads-up: After I recorded this episode, I decided to create a podcast guest application template that you can download and use as an example when writing your own emails or DMs to podcast hosts. You can get it for free on this episode’s page on my website.

Being a guest on other people’s podcasts is an excellent way to grow your audience. As I mentioned in episode 10, “FAQ 3 How Do Listeners Find Podcasts to Listen To?”, the number 3 way people find podcasts to listen to is through recommendations made by podcast hosts. So, when you appear as a guest on someone else’s podcast and they recommend your show, you have a great chance of boosting your audience.

In this quickie FAQ episode, I discuss:

The benefits of being a guest on other people’s podcasts
The steps to take to find the right podcasts to be on
How to approach hosts about being a guest on their show

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

--

Download your Podcast Guest Application Template here

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Alex Sanfilippo is the founder of PodMatch.com, an online service that matches podcast guests and hosts, PodcastSop.com, online software that simplifies creating standard operating procedures for your podcast, and their parent company, PodPros.com. He is also the host of Podcasting Made Simple, a top rated podcast that releases weekly masterclass episodes focused on helping podcast guests and hosts improve their craft so they can make a bigger impact on the world. Alex got into podcasting when he was introduced to it by some of his employees. He started his own podcast interviewing people who had successfully left a 9-to-5 job to be an entrepreneur, in order to learn from them. Alex's show did really well early on, and he attributes this to the fact that he stayed true to who he was on the show and covered the topics he was passionate about.

In this episode, you will learn the following:

How Alex got started in podcasting
The benefits of interviewing guests on a podcast
Why you need to create standard operating procedures for your podcast

Full show notes at angelakellysmith.com/09

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Mentioned in this episode:

Podcast Launch Starter Kit

Get your FREE Podcast Launch Starter Kit mini-course here:

Podcast Launch Starter Kit

Interviewing guests on your podcast is a great way to expand your audience, develop collaborations, and boost your authority. Most importantly, having guests on your show brings a different perspective and added value to your listeners. The dream is to get high-profile influencers. Let’s be honest about why: To boost your profile, to get more listeners, and to impress your listeners.

Do high-profile influencers always know more than experts with fewer followers? Nope. Do you always get a boost in listeners and downloads when you interview influencers? Nope.

You always learn something. You make great connections. And you’re providing value to your listeners. Always, always focus on the value you’re providing to your listeners!

In this quickie FAQ episode, I discuss:

The mindset you need to have when reaching out to influencers
What you need to do before you start to reach out
The practicalities of reaching out—that is, exactly what you need to send influencers or their agents

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

If you’re using your podcast as a marketing tool for your business, then ultimately you want to get new clients from your podcast. Your podcast is a powerful way to presell potential clients on you and your services.

You’ll hear from many of my guests over the next few months about how their podcasts have shortened the sales cycle for them. For all of us—and it will be the case for you, too!—when potential clients listen to our shows, they feel like they know us. So, they have fewer questions in sales calls, and we can focus on them.

In this quickie FAQ episode, I discuss:

How your podcast builds the know/like/trust factor
What you can do within your podcast to help presell potential clients
How to use your podcast as a sales tool

Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/

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For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/

Or email hello@angelakellysmith.com

Just like you have an ideal client avatar for your business, you need an ideal listener avatar for your podcast. Speaking to one specific listener helps you develop superfans—listeners who will share and recommend your show and potential clients who show up ready to say “yes” to your offer. In this episode you’ll learn: Why trying to appeal to everyone just doesn’t work Why it’s a good idea for your ideal listener to overlap with your ideal client avatar How to start to nurture superfans How to create your ideal listener avatar

Full show notes https://angelakellysmith.com/13 (https://angelakellysmith.com/13) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

While the primary goal of your podcast is to provide value for your listeners, you’re also doing it to benefit yourself or your business. Each episode needs a call-to-action (CTA) that will help you achieve a practical goal for your podcast or your business. There are so many CTAs you can choose from. And what you choose will depend on your specific goals and what’s going on in your business at that time. While you do not want to overwhelm your listeners with too many CTAs, you can use a bigger CTA in the form of an ad that promotes your business and an easier CTA at the end that promotes your podcast. Listen in as I explain and share some examples! Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com

How do make your podcast stand out so listeners can find you and want to listen to you? You need to make your show unique. How unique? You need a unique name, niche, and personality. You need to find a gap that other podcasts aren’t filling to claim for yourself. Listen in for all the details! Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com

Curious about how new listeners find your show? You might expect it to be through their podcast app. Surprisingly, it’s not! The number 1 way listeners find your show is through Google. After that, it’s referrals from people they know, then it’s from other podcast hosts. Listen in as I go into more detail and tell you how you can use this information to make your podcast more findable! Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com

Have you wondered how to “carve out time” for your family and personal life while running your business? Have you struggled to price your services? Are you still on the fence about whether a podcast can help you get more clients? Then this episode is for you! My guests, Abagail Pumphrey and Emylee Williams of Boss Project and The Strategy Hour, share their inside secrets of creating a Life First business, the best way to price your services, and how podcasting has boosted their business. Full show notes: http://angelakellysmith.com/07 (angelakellysmith.com/07) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

If you understand why people stop listening to podcasts, you can take steps to make sure your listeners keep listening to your podcast. In this quickie FAQ episode, I share the top 3 reasons people stop listening to podcasts and what you can do to keep listeners engaged. The top 3 reasons are: 1. Your episodes aren’t related to what your podcast is about 2. Your episodes are too long 3. You or your guest is boring Have a question you want me to answer? Email hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com

For the month of November, I’m joining the NaPodPoMo challenge of publishing an episode a day! I’ve already got eight regular episodes scheduled: Four solos (Mondays) and four interviews (Thursdays). To round out the month, I’ll be doing 22 quick FAQs. There are three main reasons why people listen to podcasts. It’s really important to understand this so that you can stay focused on the things that matter to your listeners. They want to learn something something new They want to feel connected to a community They want you to inspire them

Listen in to get more details on each! Send your questions to hello@angelakellysmith.com or DM me on Instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com

Picking the right category for your podcast is essential for getting it found in podcast platforms. I'm going to teach you a way to pick a category that may seem counterintuitive. But it's really effective in making your podcast more findable. In this episode, you will learn: 1. How to pick a category for your podcast that will help new listeners find your show 2. How to pick a less popular category so your podcast has a better chance of being found 3. What the most popular categories are for podcasts Full show notes with links at http://angelakellysmith.com/06 (angelakellysmith.com/06) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

To make your podcast stand out against the competition, you need a strong brand: A beautiful logo, a great concept, a specific ideal listener, and what makes your show unique. This is just one of the topics you’ll hear from my guest, Justin Schenck, host of The Growth Now Movement and founder of PodBrand. Full show notes: http://angelakellysmith.com/05 (angelakellysmith.com/05) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

Your podcast concept is the specific topic that your podcast is about. It’s super-important to have a tight concept so that your podcast is unique and findable. If your concept is too broad, it will be harder for new listeners to find you and harder for your podcast to rise in the ranks. Full show notes: http://angelakellysmith.com/04 (angelakellysmith.com/04) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

Podcasting is a unique medium that stands apart from blogs (and video) in terms of reaching and engaging with your audience. Your listeners aren’t tethered to their screens, and listeners have so many more ways to find you than just on your website. In this episode, I give you 6 practical reasons for starting your own website. And I share some tips on starting to find your deeper why for starting a podcast. That is, a more emotional reason beyond one of this six practical ones. Full show notes: http://angelakellysmith.com/03 (angelakellysmith.com/03) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

You may be wondering why The Podcast Launchpad is designed for women—and specifically women entrepreneurs. Does this mean that you’ll burst into flames if you’re not a woman and you try to listen to this show? Of course not. Does it mean that I share some secret information that works only for women? Nope. The simplest reason is that I want to to help get more women’s voices into podcasting. Full show notes: http://angelakellysmith.com/02 (angelakellysmith.com/02) — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

Welcome to the Podcast Launchpad! In this episode, I share four big lessons I’ve learned after podcasting for 11 years so you can have an easier time on your podcasting journey. I discuss the format of this new show. I give a preview of some upcoming guests, including PodPros’ Alex Sanfilippo, Capsho’s Deirdre Tshien, and The Growth Now Movement’s Justin Schenck. And I share how I got started in podcasting over at Geek Girl Soup—the pop-culture podcast where I’m a co-host. Full show notes at https://angelakellysmith.com/01 (https://angelakellysmith.com/01) Music by ComaStudio — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)

Welcome to the Podcast Launchpad, where you’ll learn not only the tools to start your own podcast but also the tools to market your business with your podcast. I’m Kelly, the host of the Podcast Launchpad. I’m also the host of The Marketing Chat Podcast and a co-host of the Geek Girl Soup Podcast. I’m the founder of the https://womenpodcastersacademy.com/ (Women Podcasters Academy). And I’m the author of the Amazon Bestseller https://www.amazon.com/Podcast-Launch-Playbook-Start-Scratch-ebook/dp/B0BC25FLYW/ref=sr_1_1?crid=VWXL3KYYPSOF&keywords=the%20podcast%20launch%20playbook&qid=1666131888&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=%2Caps%2C54&sr=8-1 (The Podcast Launch Playbook). Full show notes on https://www.angelakellysmith.com/the-podcast-launchpad/trailer (website) Music by nem0production — For questions or comments, DM on instagram https://www.instagram.com/angela.kelly.smith/ (https://www.instagram.com/angela.kelly.smith/) Or email hello@angelakellysmith.com Mentioned in this episode: Podcast Launch Starter Kit Get your FREE Podcast Launch Starter Kit mini-course here:

https://the-podcast-launchpad.captivate.fm/starter-kit (Podcast Launch Starter Kit)