Adventures in PRAD: Recent Episodes
DePaul Students
Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.
In this episode of Adventures in PRAD, Tessa Hruska, Vahan Vanderpoel, and Cassie Limberakis are interviewing Jonah Fialkow (@JewishJonah). They discuss his start-up company, Bracketology TV - Think Reality TV Fantasy. Jonah also being a content creator, they discuss the impact it’s had on his career. Tik Tok’s recent controversies regarding its possible abolition in the United States. This podcast is a thorough examination of what is needed in order to succeed in the fast-paced environment of a social media based business.
With the prevalence of brands using influencers to promote their products through social media, students Madeline Bieniarz, Ky Hayes, and Mari Vasquez set out to better understand the risks and rewards of engaging brand ambassadors. Don’t miss this episode as Magdalene Halikias, Account Executive of The Current Agency, a TikTok-focused marketing agency, and DePaul Alum, offers insight on how to be successful with influencers and social media, including a new twist on the traditional 80/20 rule and a take on how GenZ feels about influencer marketing.
Social Media has proven to have major effects on the changing landscape of the music industry. DePaul Student hosts Gaby Dupont and Jim Slife talk with Jaime Black, former radio producer and host of Chicago's longest running music podcast, Dynasty Podcasts. They discuss his inspiring career path, Tiktok's effect on music, the state of the music industry today, and what is to come.
Film today continues to lack representation of Latine people. Tune in to this episode of Adventures In PRAD produced by students Victoria Gomez Meza and Emmaeilin Salgado-Diaz featuring an enlighteninginterview with Angel Perez, executive assistant at Amblin Productions, owned by Steven Spielberg. Duringthe interview, they talked with Angel about the process that led him to his career and then discussed the factors that continue to limit Latine representation in the American film industry. They discuss what needs to be done to gain momentum in representation throughout the industry.
Don't miss this episode if you want to understand what we can do to gain representation in films and what someone in the major canexpect in the American film industry. After the interview, college students will offer the GenZ perspective.
Entering the Creative Advertising world can be hard and confusing as young creatives try to find their way. Join PRAD students Liam Maves and Noah Larmore as they uncover the story of how Kat Ashenden, an Art Director at Havas Chicago, made it into the industry and any advice she has for young creatives to use in their journeys. Taking the time to brush on the ever-changing nature of the Ad landscape specifically within the topics of AI and diversity. Lastly, Noah and Liam stop to reflect on the interview along with their struggles and successes so far in tryingto break into the creative professional world.
DePaul University Athletics is in the process of creating a championship culture inLincoln Park. One of the most challenging aspects of this? Getting the fans back. JoinDePaul Public Relations and Advertising graduate students, Ashley Gimbel and CeciliaLogan as they speak with Taylor Stapleton, Executive Associate Athletics Director forRevenue Generation and Strategic Initiatives at DePaul Athletics. Taylor takes a deepdive into what the Blue Demons are doing and what’s in store as they take over the city in the years to come.
Ever wondered what it’s like to be a content creator? Join Julia Schuurman and Kristin Rzepecki as they explore the world of digital creation in this behind-the-scenes look at the rise of influencers and content creators. In this episode, special guest Harry Settel–also known as Lil Sasquatch–discusses his personal journey to becoming a professional content creator with now over a million followers on social media.
COVID is old news, but the future of data-driven marketing is not. Join JenniferMiller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of StrategicCommunications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture ofhow a 102 year-old painting brand is modernizing its marketing strategy to strike an emotionalconnection through a customer’s buying journey
Is Gen Z changing the way brands market themselves? Join DePaul PRAD students Mattie Sakalian and Emily Steen as theypick the brain of Caroline Thompson, Vice President at Akrete, about Gen Z entering the workforce and how they are disrupting the way brands do marketing.
In recent years the PRAD industry has become more inclusive of women, but how much has it really changed? Tune in to our adventure as students Caitlin Leonard, Simone Daley and Tyler Jacknick discuss sexism then and now with Mylene Pollack and Lenore Rand, former executive creative directors at Leo Burnett and founders of Small Good, an agency focused on work that makes a positive impact in the world. This episode looks at how women are dealing with sexism in the workplace.
With the Super Bowl less than two weeks away, DePaul Student host Sean Graney takes on the topic of racial justice in sports. This episode of Adventures in PRAD features guest Mallorie Sanders, DEI Manager for the Chicago Bears, in a discussion about how the Chicago Bears are addressing racial justice and what it means for the future of the sports industry.
It's estimated that 93 percent of marketers have included influencer marketing in their brand strategy. In this episode, students Luke Reupert, Anna Hutchinson, and Dioni Savett explore the crazy world of influencer marketing with social media experts Patricia Diaz and Meagan Clarkson. They detail the rise of the "influencer”, why they are effective and how each and every one of us has influence. One crazy adventure of an episode you cannot afford to miss.
Victoria Secret, canceled. Chick-Fil-A, canceled. Burger King, canceled. A simple search generates outraged tweets and fuming articles that will haunt brands forever more. So, how do they bounce back? Listen in as students Alexia Galinsky, Amanda Weber, and Andrea Nieto talk with Scott Farrell, President, Global Corporate Communications at Golin about the adventure of disasters - one brand at a time.
TikTok continues to evolve giving brands opportunities with the advent of a new way to advertise on the ever-growing content platform. We set out on an adventure to learn about the role of brands on TikTok from the Global Head of Business Development, Sophia Hernandez. Our path takes us into the platform and helps us understand the future of advertising, influencers, and sponsorships.
In this episode we trek into the unknown world of corporate culture. Has COVID forever changed the way we interact in the workplace? Join three grad students and their guest Megan Corder, a senior leader at Warner Bros. Discovery, as they take on the unknown impact of COVID-19 and what comes after the adventure.