Build Your Brand, Action to Impact: Recent Episodes
Producer Cathy
Quick actionable tips to build your brand online with a customer-focused approach. For actionable entrepreneurs, who are ready to share your expertise to create influence, income and impact using a 360 approach. Hosted by TV producer, multi-million dollar sales producer and digital strategist for over a decade, listen and learn with Producer Cathy and friends and get the brand roadmap. Learn. Take action. Create impact.
Clarify your message before you amplify it to build a solid foundation for your brand.
Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may make you hesitant to do business with them.
Here are the 4 steps to conquer the "look up":
1. GET CLEAR ON YOUR MESSAGE
To keep it simple, answer these questions
- What problem do you solve In 3 to 5 words:
- How do you solve it, what is your value proposition?
- What is your superpower or differentiating factor? You are not a commodity, so tell me why
- How do I work with you?
As an example,
I'm Cathy, a brand strategist and producer
- problem I solve: fear, overwhelm and being stuck (to build your brand)
- How do I solve it? with a 5 step proprietary process, the Brandmaker Method, through 1:1 strategy, courses and done for you work.
- My superpower? A 360 approach, with success in sales, media, producing, video, youtube and more, I help you fill in the gaps as you build your brand with a 360 approach to brand building.
- To work with me, book a free brand strategy call, and we will determine what you need most help with and customize a plan for you.
2. PRACTICE
Practice speaking about your brand. The more you practice, the more you will get clear. Record yourself using your phone, watch it. delete it, make adjustments and keep going. The more you practice, the more it will evolve. The experts who make it seem easy, have probably put in years of lpractice.
3. AMPLIFY
Share your message in person and online.
Once you are clear, spread your message. A clear, concise, consistent message wins.
4. TEST. GET FEEDBACK. ITERATE.
Just as comedians work out their jokes in small crowds, then tweak them after they see what works and what doesn't, do this with your brand message. Try a few options, get feedback and iterate. It's a process.
TAKE ACTION
Conquer the "look up". Get clear on your brand message and practice saying it with out having to think or hesitate before you say it. it's a process we all go through.
Let's create a Brand Media Guide for your brand.
Grab a FREE Brand Roadmap to build a powerful and profitable brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Clarify your message before you amplify it to build a solid foundation for your brand.
Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may make you hesitant to do business with them.
Here are the 4 steps to conquer the "look up":
1. GET CLEAR ON YOUR MESSAGE
To keep it simple, answer these questions
- What problem do you solve In 3 to 5 words:
- How do you solve it, what is your value proposition?
- What is your superpower or differentiating factor? You are not a commodity, so tell me why
- How do I work with you?
As an example,
I'm Cathy, a brand strategist and producer
- problem I solve: fear, overwhelm and being stuck (to build your brand)
- How do I solve it? with a 5 step proprietary process, the Brandmaker Method, through 1:1 strategy, courses and done for you work.
- My superpower? A 360 approach, with success in sales, media, producing, video, youtube and more, I help you fill in the gaps as you build your brand with a 360 approach to brand building.
- To work with me, book a free brand strategy call, and we will determine what you need most help with and customize a plan for you.
2. PRACTICE
Practice speaking about your brand. The more you practice, the more you will get clear. Record yourself using your phone, watch it. delete it, make adjustments and keep going. The more you practice, the more it will evolve. The experts who make it seem easy, have probably put in years of lpractice.
3. AMPLIFY
Share your message in person and online.
Once you are clear, spread your message. A clear, concise, consistent message wins.
4. TEST. GET FEEDBACK. ITERATE.
Just as comedians work out their jokes in small crowds, then tweak them after they see what works and what doesn't, do this with your brand message. Try a few options, get feedback and iterate. It's a process.
TAKE ACTION
Conquer the "look up". Get clear on your brand message and practice saying it with out having to think or hesitate before you say it. it's a process we all go through.
If you need help clarifying your message, reach out for a FREE brand strategy call.
Grab a FREE Brand Roadmap to build a powerful and profitable brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Clarify your message before you amplify it to build a solid foundation for your brand.
Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may make you hesitant to do business with them.
Here are the 4 steps to conquer the "look up":
1. GET CLEAR ON YOUR MESSAGE
To keep it simple, answer these questions
- What problem do you solve In 3 to 5 words:
- How do you solve it, what is your value proposition?
- What is your superpower or differentiating factor? You are not a commodity, so tell me why
- How do I work with you?
As an example,
I'm Cathy, a brand strategist and producer
- problem I solve: fear, overwhelm and being stuck (to build your brand)
- How do I solve it? with a 5 step proprietary process, the Brandmaker Method, through 1:1 strategy, courses and done for you work.
- My superpower? A 360 approach, with success in sales, media, producing, video, youtube and more, I help you fill in the gaps as you build your brand with a 360 approach to brand building.
- To work with me, book a free brand strategy call, and we will determine what you need most help with and customize a plan for you.
2. PRACTICE
Practice speaking about your brand. The more you practice, the more you will get clear. Record yourself using your phone, watch it. delete it, make adjustments and keep going. The more you practice, the more it will evolve. The experts who make it seem easy, have probably put in years of lpractice.
3. AMPLIFY
Share your message in person and online.
Once you are clear, spread your message. A clear, concise, consistent message wins.
4. TEST. GET FEEDBACK. ITERATE.
Just as comedians work out their jokes in small crowds, then tweak them after they see what works and what doesn't, do this with your brand message. Try a few options, get feedback and iterate. It's a process.
TAKE ACTION
Conquer the "look up". Get clear on your brand message and practice saying it with out having to think or hesitate before you say it. it's a process we all go through.
If you need help clarifying your message, reach out for a FREE brand strategy call.
Grab a FREE Brand Roadmap to build a powerful and profitable brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Go behind the camera with Producer Cathy and Jill Canning to talk about humor in business.
Producer Cathy, Founder of Brandmaker Media and Jill Canning, Founder of Jill Beth Travel @JillBethTravels talk behind the scenes about using humor in business. Cathy and Jill met to interview Howard Hellams for episode 6, "Five ways to use humor in business" then had a conversation about a few concerns Jill has in using humor for her business.
Jill wants to use humor in her content, though is not sure where to draw the line between infusing humor and being taken serious enough to be hired for business.
The main takeaway is to find humor in everyday life and make it relatable to your audience, rather than post something that would not make sense to your audience.
For the scoop on on all of your mountain travel, check out TheMountainTravelist.com and Jillbethtravel.com
Grab a FREE Brand Roadmap to build a powerful and profitable brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Three things I learned from my mother that apply to building your brand
1. Always spread your own PR and good PR for others
-
Power of positive thinking. What you believe you can manifest.
-
Pursue a passion or be passionate about the product or service you're offering. There are many ways you can use your passions to make a difference in the world.
and HAVE FUN!
For Jane painting creates a lot of impact, when she paints puts her what is in her on the paper.
Grab a FREE Brand Roadmap to build a powerful and profitable brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Learn how to use humor in your content to get attention and make a connection with your audience.
Join Cathy, Founder @BrandMaker Media and co-host Jill Canning of https://www.jillbethtravel.com/ @Jill Beth Travel to speak with Special guest: Howard Hellams, Author, Advertising Executive
"Humor is a great way to make friends, therefor a great way to make money" - Howard Hellams
5 Tips to use humor in your business.
-
Simplify
-
Touch an emotion
-
Know when not to use humor
-
How to tap into humor
-
Importance of humor to relate.
Follow Howard Hellams on Facebook for the release of his new book "Lost In Italy" coming to you at some point in the future.
"Humor is a great way to make friends, therefor a great way to make money" - Howard Hellams
Grab a FREE Brand Roadmap to share your expertise to build your brand.
Instagram @Brandmakermedia
Website Brandmakermedia.com
Gina Stryker created a sustainable soup business with a mission by pursuing a passion she had for cooking soup.
Gina shares a few valuable tips with you on how to start a business with a purpose. Gina asked me to film her for a service announcement to FedEx employees, so I asked her to share a few tips with you on her journey as an entrepreneur.
1. Just do it
Jump in with both feet and do it. .
2. Start local
Start with the people that know you and start selling it. Go to your local farmer's market if it's a food product or skin product.
3. Research packaging
Go to a local store, buy things off the shelf, spread them on a table and write down things you like. It works!
4. Be persistent
Don't take no. If you believe it and have the faith, keep taking the steps forward.
Gina heard 1000's of no's. Each no is heart wrenching for your "baby" you're putting out into the world. It takes persistence. The one yes will change everything.
5. Include a call to action
If you are going to start a company, think about how it's going to affect the world, and make the choices to make it total societal impact., Make every aspect of your company reflect sustainable decisions, to the earth and people.
It took Gina 18 months to develop online packaging and 0 waste to ship Gina Cucina soups. Gina worked with Fed Ex on packaging that would allow her to safely ship glass across the country and also be sustainable.
6. Be mission-based
Gina worked with Fed Ex nationwide to help with her mission to stop trafficking.
Guest:
Gina Stryker
Mother, Entrepreneur, Chef
Instagram @Brandmakermedia
Website Brandmakermedia.com
Walker and I recorded this in 2019 while I was filming him for a project. I included this as a bonus episode, because it is the very first time I did a podcast interview. Walker at the time challenged me to step out from behind the camera to in front of the camera.
Walker shares a few nuggets that may be beneficial to you, and he talks about the path of changing careers that led him to where he is today.
One interesting thing to point out is that while filming that day, Walker connected me to a branding agency and icon makers in New York City 2MarketMedia that provide similar services as me, though on a grander scale. I ended up having a meeting with the owners, and they helped name me Brandmaker Media, so that is how I got my name. You never know what connections you will make by reaching out or working with people.
Walker McKay is found of the No B.S. Sales school
and the No B.S. Sales school podcast
Instagram @Brandmakermedia
Website Brandmakermedia.com
It's not easy to build an online brand, though there are a few things you can do to establish your expertise and brand awareness.
EP3 Guest Expert: Walker McKayFounder, No B.S. Sales School
"Asking questions is better than giving answers" - @walkermckay
@WalkerMcKay
Website
In this episode, Walker shares 4 tips to build your brand.
1. Create opinions that stand for your brand
Share opinions that matches your brand message and values.
Asking questions is better than giving answers. Don't tell, ask.
Communicate opinions to differentiate yourself. People will either be
Find 1000 raving fans (Seth Godin).
2. Post your opinions on social media
Post your opinions daily. The more you post, the more results you will get. The more visible you are, the faster your brand will grow.
3. Have a call to action.
Include a call to action for all of your content. A few examples of a call to action are
- Sign up for my email
- Grab a freebie
- Click here
- Buy this
- Learn more
- Visit site
- Fill out a form
4. Have a newsletter
Send a weekly email / newsletter to keep your brand top of mind. Include what you are reading, what you are talking about, wha people need to know about your brand.
Instagram @Brandmakermedia
Embrace social media, and use it to drive traffic to your products and services.
Episode 2 Guest Expert: Jillian LivingstonFounder, Executive Producer, Aspen Real Life, Aspen Business Connect, and Jillian's Real Life. Jillian is an author, speaker and super connector who brings together community through digital and in-person events as she spreads her warmth and passion for friends, family and business.
@Aspenreallife, Website
1. Start a blog
Take 20 minutes a day and write your blog. Then choice social media platforms to drive traffic to it. Pinterest is a very effective way to drive clicks to a blog.
2. Build an email list
Grow your email database, so that you have an email list of interested potential customers and clients.
Ways to grow your email list:
- Go to networking events and work the room. Exchange business cards
- Connect with like-minded professionals on LinkedIn.
- Know your target audience and your ideal client's persona. This will also help you with your keywords, for optimizing your blog and content.
3. Engage
Engagement and giving back are two of the most important things. When you are first starting out, you may be doing everything, including posting and engaging on social media. Just do it, nobody knows your product better than you,.
Engage and give back as much as you can.
4. Connect with influencers
- Connect with influencers that have larger audiences than you.
- Connect with influencers in your field.
- See how you can help others, and reach out.
- Create backlinks on each others sites
5. Media outreach
Go to local, non-profit radio or TV stations. Be a guest or provide information that they can use as content.
Be as helpful as you can to those already playing big. Ask them how you can help, or show them a solution that you can provide for them.
6. Connect
Connect with as many people as you can. Bring people together as much as you can in your line of business. Don't see them as competitors.
7. Set a schedule
Set a schedule for social media so it doesn't become overwhelming to you. Take 20 minutes a day to grow and build your channels.
- Meditate to manifest
Develop a meditation practice daily to get clarity. Take action towards your goals and dreams.
TAKE ACTION
Social media will expand your world. Just get started with social media.
Website page for Episode 2
https://www.brandmakermedia.com/ep2
Instagram @Brandmakermedia
Embrace social media, and use it to drive traffic to your products and services.
Episode 2 Guest Expert: Jillian LivingstonFounder, Executive Producer, Aspen Real Life, Aspen Business Connect, and Jillian's Real Life. Jillian is an author, speaker and super connector who brings together community through digital and in-person events as she spreads her warmth and passion for friends, family and business.
@Aspenreallife, Website
1. Start a blog
Take 20 minutes a day and write your blog. Then choice social media platforms to drive traffic to it. Pinterest is a very effective way to drive clicks to a blog.
2. Build an email list
Grow your email database, so that you have an email list of interested potential customers and clients.
Ways to grow your email list:
- Go to networking events and work the room. Exchange business cards
- Connect with like-minded professionals on LinkedIn.
- Know your target audience and your ideal client's persona. This will also help you with your keywords, for optimizing your blog and content.
3. Engage
Engagement and giving back are two of the most important things. When you are first starting out, you may be doing everything, including posting and engaging on social media. Just do it, nobody knows your product better than you,.
Engage and give back as much as you can.
4. Connect with influencers
- Connect with influencers that have larger audiences than you.
- Connect with influencers in your field.
- See how you can help others, and reach out.
- Create backlinks on each others sites
5. Media outreach
Go to local, non-profit radio or TV stations. Be a guest or provide information that they can use as content.
Be as helpful as you can to those already playing big. Ask them how you can help, or show them a solution that you can provide for them.
6. Connect
Connect with as many people as you can. Bring people together as much as you can in your line of business. Don't see them as competitors.
7. Set a schedule
Set a schedule for social media so it doesn't become overwhelming to you. Take 20 minutes a day to grow and build your channels.
TAKE ACTION
Social media will expand your world. Just get started with social media.
Instagram @Brandmakermedia
Get Camera Ready!
Media training with a pro! Ann Abernethy shares 5 tips on how to prepare for being on camera.
EP1 Guest Expert: Ann AbernethyBroadcast Journalist, Founder, Inside Aspen, Aspen Realtor, has bought and flipped over 33 properties, host of Inside Aspen, former Morning show co-host with Regis Philbin.
Ann shares 5 tips to think about before you press "record"
1. Exercise before you film
2. Wardrobe, Makeup and Hair
Wardrobe:
- Wear Primary colors: red, blue, green
- Wear structured clothing
- Wear basic, non distracting designs and colors.
Makeup and Hair
Ann shares makeup tips to be "camera ready" using her favorite drugstore makeup. Here are a few of her favorites, mentioned in the video, and a"peak" in her bag. 3. Have coffee with the camera
Talk to one person.
4. Use 3-5 points in your video.
Answer in sound bites.
5. Include a call to action.
SPECIAL OFFER: Grab your FREE customized brand roadmap
https://www.brandmakermedia.com/customizedroadmap
https://www.brandmakermedia.com/ep1