Naked Marketing: Recent Episodes
Chala Dincoy
No, you will not see anyone in a towel but we will be getting honest on this podcast series. Welcome to the entertaining and eye-opening podcast called The Naked Marketing Podcast with Chala Dincoy. In this podcast, you can resonate with successful entrepreneurs as they get real and vulnerable to reveal their worst marketing mistakes they’ve made in trying to grow their business, their biggest fears around showing themselves in their marketing and the one secret to success in marketing that turned it all around for them.
Naked Marketing Podcast with Guest, Jules & Stace
Jules and Stace are the married owners of OME (Oceans, Mountains, and Earth) Gear. They first started by working with the original design of Jules’ parents of a multi-functional outside chair and then improving it so that it had 5 features instead of 2.
The couple’s story is both ordinary and extraordinary at the same time. While the pair created a business based on a need in the market, they also faced unusual challenges in being two women in a male-dominated industry. It was hard for Jules and Stace to get people to take them seriously or even find funding. In fact, Jules and Stace had to sell their home just to provide the capital for their company – although they also used the money as a marketing tactic. They now live in an RV and traveling around the US promoting their product.
It was fascinating to speak with the pair because they had so many nuggets of wisdom to share. Their biggest lesson, however, was not vetting agencies before hiring. They said that they first started being incredibly innocent and working with whoever was referred to them – without asking for their metrics or references.
They say that just as with any job interview, you should make sure that you conduct a thorough interview before working with any marketing agency.
Jules’ and Stace’s Top Suggestions On How To Avoid Makings Mistakes
- Activity Does Not Equal ROI – It is important that you understand that metrics can mean different things to different people. For example, when asking a marketing company about their deliverables, they may say that they can send out X amount of emails per month – but you need to ask how many of those email actually convert to sales. Being “active” does not equal a return on investment on your part – so make sure that you clarify this with your marketing agency before signing anything.
- Referrals are Good – Only to a Point – For Jules and Stace, they worked with a referral at the start. Not only were they inclined to do so because they trusted the person who was referring them but also because the company was also a small woman-owned business. However, after the initial meeting, Jules and Stace were handed over to a junior colleague who did not and never delivered.
- Always Review Your Marketing Contract – This may be a point of contention for many marketers, but Jules and Stace say that they will never work with an agency that forces them to sign a one-year contract. They say that any marketing agency worth their salt would not force their clients to sign anything; however, they acquiesced that this may be a reaction to their previous negative experiences with marketing agencies locking them in and not doing anything.
Connect with Jules & Stace:
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Scott Anderson Scott Anderson is a professional business coach, serial entrepreneur, and owner of Double Dare Coaching – a unique coaching business that specifically works with high-level executives who are currently suffering from burnout. Having personally experienced burnout himself, Scott understands how the need to succeed can also lead to... continue reading »
Naked Marketing Podcast with Guest, Anca Trifan It was such a pleasure to speak with Anca Trifan, the CEO of Tree-fan Events, even though she was recovering from a head cold during the podcast and was still coughing. All the same, she imparted such valuable information – particularly when it came to marketing to a... continue reading »
Naked Marketing Podcast with Guest, Pete Mohr Pete Mohr of Simplifying Entrepreneurship understands how difficult setting up a successful business can be. Often, business owners know what they want to provide their target market but don’t know how to do it effectively and efficiently. This is where Pete comes in: He specializes in turning initial... continue reading »
Naked Marketing Podcast with Guest, Marcia Zaruba-O’Connor It’s incredibly exciting to speak with a fellow female entrepreneur – and Marcia Zaruba-O’Connor is no exception. The President and CEO of The O’Connor Group helps small to medium-sized companies build a solid HR infrastructure to help their businesses thrive, even during a pandemic. Marcia focuses on the... continue reading »
Naked Marketing Podcast with Guest, Kelly Gratz Kelly Gratz, the CEO of g2o, is a firm believer in keeping up with the times. As the head of a growth strategy company, she knows all too well how important it is for companies to grow, engage, innovate, and streamline with modern times. Kelly works with companies... continue reading »
Naked Marketing Podcast with Guest, Aaron Smith Aaron Smith, PhD helps business executives and HR professionals optimize their talents further by designing learning strategies that can be applied to their organizations. Aaron believes in learning smarter through design thinking and instructional design. Aaron’s story is quite fascinating – he initially started as an educator but... continue reading »
Naked Marketing Podcast with Guest, Craig Neal Craig Neal is a force to be reckoned with and with good reason. The organizational development coach has spent over two decades helping leaders improve their collective performance and continues to be one of the more popular coaches in that specific niche. Craig attributes his success to being... continue reading »
Naked Marketing Podcast with Guest, Robert White Robert White, owner and founder of Extraordinary People, has been an entrepreneur since he was 12 and has made his fortune helping other entrepreneurs find and maintain their customers. As a trusted executive coach, Robert has always emphasized the importance of finding your purpose and building a company... continue reading »
Naked Marketing Podcast with Guest, Jerry Macnamara Jerry Macnamera is the founder of Proven Chaos, which aims to help CEOs have fun while creating a compelling company that constantly outperforms. Jerry says that many C-level executives often forget that managing a business needs to be fun. In fact, most people in managerial positions tend to... continue reading »
Naked Marketing Podcast with Guest, JJ DiGeronimo Award-winning author and national keynote speaker, JJ DiGeronimo, gets naked with her marketing mistake. After having spent 20 years in the corporate world in the tech industry, JJ wanted to expand her reach and begin helping other women leaders be successful in their lives, both professionally and personally.... continue reading »
Naked Marketing Podcast with Guest, Tom Bailey Tom Bailey launched Succeed Through Speaking with just one goal: To improve people’s communication skills. Tom says that he used to hide behind his brands all the time, so much so that none of his customers even knew who he was or that he was the CEO of... continue reading »
Naked Marketing Podcast with Guest, Jodi Woelkerling
Jodi Woelkerling is a resiliency coach and leadership expert from Australia. Her passion is helping business leaders build resiliency habits in their organizations so that their teams remain agile and nimble regardless of external factors. This is especially important during difficult situations.
Jodi says that businesses today focus on buzzwords such as “future-proof” or “future-ready”, but downplay the importance of resiliency in achieving those goals. It is essential that organizations have a resilient culture in place so that people know what to do and how to react during times of emergencies.
Jodi is an expert in her field but admits that marketing has always been her Achilles heel. As such, she worked with a third-party marketing consultancy that recommended several strategies to boost her online visibility. However, the strategies presented didn’t match her personality, way of conducting business, or even her target audience. Ultimately, Jodi spent thousands of dollars and hours trying to force a mismatched marketing strategy to work for her specific industry.
She recommends that people listen to their instincts. “You know more than you know,” she says and describes that most people can pick up on subtle clues on whether a strategy will work for their businesses.
Jodi’s Top Suggestions On How To Avoid Makings Mistakes
- Trust Your Gut – Give yourself more credit, especially on things that you feel you “don’t know”. Jodi explains that even when she felt something was off, she wouldn’t listen to her instincts, under the presumption that someone else “knew better” than her, especially when it came to marketing. However, she would have saved herself a lot of time and money had she listened to her gut.
- Don’t Accept the First Offer – It’s perfectly okay to look for other vendors of a similar service before making up your mind. You are not obligated to work with the first person who talks to you. Look around and find a company that aligns with your company’s values and can work with your budget.
- Do Your Research – Most, if not all, companies will always put their best feet forward when offering their products or services to you. A great way to gauge the quality of their brand is to speak with former clients about their experiences. Do your due diligence and research what others have to say about a specific company or consultant.
Connect with Jodi Woelkerling
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Eric Oakland
Eric Oakland, the co-founder of Relumed, is on a mission to help more organizations become visual-thinking brands to effectively communicate their message. Contrary to popular perception, visual thinking tools, such as whiteboards, are not just limited to lectures or classroom sessions. Instead, these solutions can be used by any company from any industry to successfully deliver their message to their target audience.
Eric says that his biggest marketing mistake was being inconsistent with this market. He initially relied on word-of-mouth and existing clients but wasn’t paying too much attention to how he was being perceived by those who didn’t know him. This led to him not getting as many new clients as he could have.
He suggests that the biggest thing all entrepreneurs can do to improve their marketing is showing up, whether that’s in physical trade shows or improving online visibility through regular blogging. It doesn’t matter if you don’t receive clients all the time – the important thing is that your brand becomes well-known in your specific industry. Eventually, people will remember your name when they need what you can give.
Eric says that creatives, especially, should take special care in managing their marketing strategy. Often, creative people feel that as long as they have a good product, the customers will come. However, customers need to know that the product exists first for them to want to purchase it.
Eric’s Top Suggestions On How To Avoid Makings Mistakes
- Always show up – Visibility is key to marketing: People don’t buy what they don’t know. It’s important that you maintain your online visibility so that people know that your business exists and that you’re active.
- Be consistent – In the same vein, it’s important that your messaging is consistent. When you release any content to the online space, make sure that your branding is aligned with your company’s mission and vision. This also helps build credibility for your business.
- Be patient – Don’t knock the small stuff. Many startups get discouraged at the beginning because of a smaller customer base and monthly revenue. However, you need to be patient and keep moving forward. When you are selling a good product and are passionate about your brand, you will eventually get more and more customers.
Connect With Eric Oakland
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Terry Doloughty
If you’ve ever felt overwhelmed with the million and one challenges of starting and maintaining a startup, then Terry Doloughty is there to help. The founder of B.O.S.S. Consulting is on a mission to help small business owners and nonprofit professionals thrive in today’s market.
Terry believes that there is a direct correlation between the development of soft skills, such as leadership and emotional intelligence, and how well people perform their hard skills, such as business management. In fact, he says that entrepreneurs have a higher chance for success if they first learn how to shift their mindset to one of growth.
Terry speaks from experience. He says that when he started B.O.S.S. Consulting, he used himself as the primary case study and had to relearn everything he thought he knew about business development and growth. He says that when he learned how to “not get in his own way”, he was able to teach others how to do the same.
He says that all business leaders should adopt a mindset of adaptability and leadership to remain relevant in today’s environment.
Terry’s Top Suggestions On How To Avoid Makings Mistakes
- Get a Third-Party Look – It can get easy to lose sight of the trees for the forest, especially if you’re a startup entrepreneur. While looking for the best ways to cut down on costs is always a good business strategy, consider the potential advantages and challenges of doing everything yourself. Having a third-party expert look at specific areas of your business, such as marketing, will help you learn what you need to improve and how to optimize other processes.
- Look at Your Competitors – Every entrepreneur wants to have a unique business; however, more often than not, you will have a competitor or two. Instead of going your own way, it may be a good idea to look at what your competitors are doing and see what strategies you can adapt in your own line of business.
- Listen to Your Clients – Always consider client feedback. Even if you strongly believe that a specific business strategy is the “best”, you still have to consider whether it is appropriate for your target market. Learn to listen to feedback and adjust your strategies accordingly.
Connect With Terry Doloughty
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Mark Jewell
For Mark Jewell, the agricultural industry has always had a special place in his heart. Mark grew up in a rural town, helping his father with his leech farm, and learning to love everything related to nature.
Nevertheless, he saw that many local farms in his state and around the country have minimal knowledge about marketing and sales. Farmers want to focus on what they do best, but fail to recognize the importance of marketing in their business. Mark decided to become a sales and leadership coach specifically for agro farms. He founded #ThriveToday to help farmers upskill themselves and expand their reach.
His incredible focus on what he does and who he serves makes Mark a fantastic example of how super-niching can be successful. Because Mark remains clear on his target market, he has kept a loyal customer base who trust him for all their marketing needs. That being said, Mark admits that he still has his fair share of marketing mistakes—the biggest one being his overreliance on active marketing and selling.
Mark says that he’s only recently started integrating passive marketing and lead gen systems into his process so that he can be more efficient and accessible to the clients he serves.
- Find a Balance Between Passive and Active Marketing – Many coaches today believe that passive marketing is the best way to attract and convert clients. However, Mark argues that you still need to learn how to cold-call potential customers and talk to them. There is value in knowing how to approach someone and be personable and engaging enough to secure a follow-up call. Keep in mind that the most successful coaches are those with better email lists.
- Know Your Niche – It is important that you always are aware of what you do and the clients you serve. This may seem like obvious advice, but some entrepreneurs may lose sight of their core competencies after a few years. While it is always recommended to keep updated on industry trends, avoid steering your company into a completely different focus from your original purpose. You risk losing your loyal customers while confusing new ones.
- Find Mastery in the Mundane – A lot of people may find marketing to be “boring” or “not up their field”. However, now more than ever, do you need to know at least the basics of marketing and sales to be successful. Even if marketing is not your area of expertise, it is crucial that you know its general strategies.
https://youtu.be/6c-SwVeWC_wBeverly’s Top Suggestions On How To Avoid Makings Mistakes
- Be Focused in Your Networking – It’s a good idea to be particular about who you meet and network with. To clarify: Any new connection is great, but if you are working in a niche industry, you need to know who to speak with to gain new prospects. Don’t be afraid to aim high. If your target market is C-suite executives, then you should be networking with people who can give you better opportunities to get your foot in the door.
- Be Careful With Your Partnerships – All partnerships must have an equal give-and-take. Don’t work with third-party providers or individual contractors who don’t give any sort of value to the relationship. This may be challenging for those who see themselves as “mentors”, but remember that any financial partnership should provide an equal trade of resources, whether that’s financial, experience, or skill.
- Be Courageous About Asking For the Services You Need – A lot of people shy away from services that address a sensitive pain point. In Beverly’s case, it’s admitting that the boards of their company may need some leadership coaching and developmental counselling. Yet, ignoring a pain point eventually leads to more challenges in the future; so, it’s best to face the difficulty head-on so that you can immediately resolve it.
Connect With Mark Jewell
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Beverly Behan
Beverly Behan is a wonderful case study on how a niche passion can become a successful business. The former lawyer turned entrepreneur is a well-known name in board consulting and corporate governance in North America. For the last 25 years, she has worked with boards from all types of industries and sizes so that they become aligned with the company’s mission and objectives.
In her experience, some boards – though comprised of experts – often do not have an in-depth understanding of what their company does. This may lead to miscommunication between the CEO and their employees. There is also an unsaid power struggle as the CEO and other C-suite executives do not know how to properly communicate with their boards, or even admit that there is a problem.
This is where Beverly comes in. She works with boards so that they learn how to achieve meaningful and dramatic changes in their company. She says that an often underrated, yet highly influential, aspect of company processes is how well coordinated upper management is with their boards. Beverly shares her knowledge and expertise so that boards become more fluent in corporate governance.
She says that the biggest marketing mistake she has made is aiming too low in her prospect market – because her target market is boards, she should be talking with people in the position of power to make changes within a company. A company secretary, for example, while important, would not be able in a position to make any change in company dynamics.
Beverly’s Top Suggestions On How To Avoid Makings Mistakes
- Be Focused in Your Networking – It’s a good idea to be particular about who you meet and network with. To clarify: Any new connection is great, but if you are working in a niche industry, you need to know who to speak with to gain new prospects. Don’t be afraid to aim high. If your target market is C-suite executives, then you should be networking with people who can give you better opportunities to get your foot in the door.
- Be Careful With Your Partnerships – All partnerships must have an equal give-and-take. Don’t work with third-party providers or individual contractors who don’t give any sort of value to the relationship. This may be challenging for those who see themselves as “mentors”, but remember that any financial partnership should provide an equal trade of resources, whether that’s financial, experience, or skill.
- Be Courageous About Asking For the Services You Need – A lot of people shy away from services that address a sensitive pain point. In Beverly’s case, it’s admitting that the boards of their company may need some leadership coaching and developmental counselling. Yet, ignoring a pain point eventually leads to more challenges in the future; so, it’s best to face the difficulty head-on so that you can immediately resolve it.
Connect With Beverly Behan
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Dr. Gena Cox
For Dr. Gena Cox, the biggest marketing mistake she ever made was placing too much emphasis on how well-designed her website was. It was a love-and hate-relationship that eventually became a partnership of tolerance – where Dr. Gena was grateful to have a website but apprehensive that it wasn’t aligned with her brand.
Dr. Gena eventually started again, this time focusing on building a brand first before designing a website and any other brand asset. She explains that companies need to define who they are and how they differentiate themselves from their competitors before thinking of ways to promote their businesses. Marketing, she says, should follow a step-by-step process.
She uses this same principle in her work as an organizational psychologist. Dr. Gena works with business executives and leaders to create effective and positive change in their organizations. Particularly, she wants to reframe “The Great Resignation” as the “Great Redirection”, where employees now are more aware of what they value in their jobs. She helps companies change their internal protocols to address this redirection.
She continues to work with various companies of all sizes and believes that all managers should take the time to listen to their employees to truly understand what they need.
Dr. Gena’s Top Suggestions On How To Avoid Makings Mistakes
- Be clear about who you are as a brand – Just as you wouldn’t rely on your gardener to build the blueprint for your home, don’t rely too heavily on SEO branding before you even understand who you are as a brand. Building a great website is crucial to the success of your company, but it should only be used once you have a fixed idea of what your company does, who you serve, and why you do what you do.
- Be focused on your marketing material – Don’t place all your eggs in one basket. Focus your marketing strategy depending on who you are speaking with at the time. For example, if you’re networking at a trade expo, you should adapt your strategy so that it caters to more professionals. To clarify: Your messaging should be the same. It is how you deliver that needs to be flexible.
- Be willing to adapt – We are living in a world where marketing strategies continuously change, and your brand needs to be able to be nimble enough to adapt. Keep abreast of the latest marketing strategies, or work closely with a marketing professional who will help keep your brand competitive and relevant in your specific industry.
Connect With Dr Gena Cox
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Catherine Cantey
Catherine Cantey is the image of a Southern belle, with an elegance surrounding how she interacts with people and helps you achieve your leadership potential. She built a career in corporate banking until she realized that she could help more people through business consulting.
Catherine has developed a Business Vitality® Facilitation program that works with business owners and executives to address company discrepancies, enhance branding, and elevate leadership. It is a comprehensive and specialized form of business coaching, where Catherine designs a custom plan based on your needs and goals.
As a niche business, she needed a specialized marketing strategy – but didn’t know where to get started. Despite her experience and skill, Catherine was initially shy to leverage her network and say that she was offering a new type of service to her friends and colleagues. This introversion held her back for several months and she explains that women, in particular, may be anxious about seeming “too bold” or “confident”. However, she realized that to market a business, you first need to market yourself.
She encourages you to find the courage and boldness to speak to other people and use whatever resources you have to market your business.
Catherine’s Top Suggestions On How To Avoid Makings Mistakes
- Lead with kindness – These days, you may feel the need to bully your way to stand out from the crowd. While this tactic can work for you initially, it will eventually damage your reputation and branding, and inevitably your revenue. Always practice kindness when meeting new people and interacting with old ones – When or if they are ready to work with you, they will let you know.
- Maintain the human connection – Go out there and reconnect with your network. Schedule personal meetings, have coffee dates, or have a short one-on-one with them. Even though technology has made life more convenient for everyone, nothing beats having a human connection.
- Keep learning – Marketing is constantly evolving. Regardless of your industry, you need to know at least the basics of marketing so that you can brand yourself better and reach your target audience. Challenge yourself to keep learning, as well, so that you know newer and more efficient ways to promote your products or services.
Connect with Catherine
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Willy Donaldson
Willy Donaldson is a self-proclaimed recovering CEO and author of “Simple Complexity”, a management book for C-suite executives to build better internal processes so that their organizations become more efficient while also improving employee satisfaction.
Willy has been a CEO for multiple companies and knows a thing or two about what makes a business successful. He now wants to help the new generation of leaders find better ways to manage today’s workforce – a whole new group of employees who have different values and needs from what is traditionally taught in school.
All the same, leadership has continued to be a people-focused skill. Willy explains that the best way to become an effective leader is to always focus on the employee and the customer. This also plays a direct role in marketing: Never assume that your product is the “best” because you say it is. Ask your customers and employees about their own experiences with your product so that you are immediately aware of any potential challenges.
Willy advises executives to build a more outward-focused marketing strategy, one that places close attention on the customer journey experience.
Willy’s Top Suggestions On How To Avoid Makings Mistakes
- Don’t believe your own press release – This is especially true if you’ve been successful for a long time. It can get easy to believe your own press release and that you’re the “best of the best”. However, becoming too arrogant and inward-focused prevents you from learning new skills and possibly honing existing ones.
- Avoid confirmation bias – Don’t ask your clients targeted questions so that you receive the answer you want to hear. When conducting sales and marketing research, go into any interview with an open mind. Ask open-ended questions so that you can receive objective feedback.
- Always look at your marketing and sales with fresh eyes – Consider asking a fresh graduate or someone completely unfamiliar with your brand to give you their opinion about your product or service. Doing so allows you to hear what the average person thinks of when hearing about your brand.
Connect with Willy
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Nathan Stuck
Nathan Stuck is the Director of Culture & Strategic Impact of Ad Victoriam Solutions and believes that building a B corp culture should be the most important thing a company does. A B Corp Certification verifies that a business meets the highest standards of social performance, transparency, and accountability. Above all, it values company culture and encourages brands to build psychological safety among its employees.
Nathan says that happy employees do better work, which in turn, leads to satisfied clients. In his role, he often consulted with various C-suite executives about the importance of Salesforce (a CRM solution) and why it would benefit their businesses. However, he noted that just simply saying “This solution is the best for your brand” wasn’t enough to entice prospects to try the product.
Instead, what he found was that prospects wanted value: They wanted to try a solution that would not only benefit them but was proven to be useful for other people – including the one marketing the product itself. That is why he focused on his employees. He wanted to know what made them tick and what made them believe in Salesforce so that they can speak with more authenticity and come across as more credible to the people they spoke with.
He ends by saying that your marketing strategy should match the internal actions your company does as well.
Nathan’s Top Suggestions On How To Avoid Makings Mistakes
- Keep your ears to the ground – Go deep instead of wide and speak with your employees about why they want to work with your company or what drives them to do what they do. It’s important that you understand the mindset of each of your employees so that you can determine how to inspire and empower them to do more efficient work with passion.
- Align your company values to what your target market wants – After determining what drives your employees, you should then understand the mindset of your target market. Your service should always be aligned with what your ideal customer wants or needs. Once you notice a discrepancy, you should take every opportunity to resolve it.
- Always push a customer-oriented culture – The best companies are those that always think about culture and what the customer wants. Nathan believes that promoting a good work environment makes employees work smarter and faster, which has a snowball effect on product or service quality, ultimately leading to happy customers who are more inclined to do repeat business with your brand.
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Angela Edwards
Angela Edwards is the CEO of Castle Thunder Consulting, an executive coaching brand focused on scaling small businesses, particularly in shifting their mindset from being overworked and overwhelmed to becoming productive and focused. Angela initially was a certified project manager in the IT industry but felt that her skills would be more useful for small business owners who were struggling with scaling their brands.
When she first started, Angela wanted to learn everything she could about marketing and took several online funnel classes. Still, she was struggling with applying the concepts she learned in daily life, even seeing a downward trend in the number of clients she was receiving. A shift happened when Angela stopped thinking of these classes as “marketing” but as a means of “outreach”. This powerful change helped Angela approach marketing differently: allowing her to speak to clients to help them rather than just sell her services.
Angela recommends you look at marketing as an extension of the service you’re providing or the product you’re offering. It should never be impersonal and should be adapted to suit your company’s vision and goals. Not only does this make you more excited about marketing, but it also gives a positive impression to your target market who will feel how genuine you are.
Castle Thunder Consulting works with small businesses in any industry across the United States.
Angela’s Top Suggestions On How To Avoid Makings Mistakes
- Think of marketing classes as frameworks – Angela explains that there was a disconnect between what she learned in online funnel classes and what she could apply in real life. She was struggling to market her services correctly until she realized that while online classes are helpful, they should only be used as frameworks for your specific company. Approach a marketing class with the mindset that it is only meant as guidance, not a template.
- Look at several marketing tactics & try them all – You don’t know what you don’t know, and this includes marketing your business. Angela says that even if she was more inclined toward active marketing strategies (conducting talks and meeting people), she tried other passive marketing tactics (sales funnels) to expand her reach. She says that trying different marketing styles lets you know which ones are truly effective for your brand.
- Don’t be afraid to get things wrong – Coming from a project management background, Angela found it difficult to adapt. In her mind, once something is “done”, it’s done forever, and it should be done right the first time. This isn’t the case with marketing. Marketing needs to be continually adapted and it’s perfectly normal for a strategy to not work the first time. Be ready to adapt your marketing strategies throughout your entire career, as necessary.
Connect With Angela Edwards
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Michelle Eberhard
Michelle Eberhard is the genius behind Ultimate Business Quest (UQB), a gamified business management app that asks users to complete “quests” in a fantasy-like game. Users can use the lessons they’ve learned on the platform for their real-life small businesses, with UBQ covering topics from business conception to funding to maintaining clients. It’s a fun and informative game that takes “business development” to a completely new level.
Michelle explains that she first thought of UBQ after hearing so many people around her complaining about spending so much money to learn so little about developing their own businesses. She realized that many entrepreneurs want to inject “fun” back into their work – this is why they stopped working their corporate jobs, after all – and developed UBQ to teach business owners how to manage and grow their businesses while playing a role-playing medieval-based fantasy game.
She says that despite having a completely unique product, she didn’t know how to market it. Michelle initially just did “everything” she could think of, casting her net wide instead of deep. She admits that she let her fear of “missing out” dictate her actions when she should’ve just focused her marketing strategy to appeal to her potential clients.
Michelle says that marketing should always be based on the customer journey experience.
Michelle’s Top Suggestions On How To Avoid Makings Mistakes
- Storyboard what your funnel will look like – You need to have a clear vision of what you want your customer journey experience to be. It’s not enough that you have a great marketing plan or advertise on many social media platforms. Continuously ask yourself, “What is my customer experiencing at any given point in their buyer journey?”
- Make multiple tests on various demographics – Different people have different needs, and this holds true when you market a product. If you are launching a game or an app, it’s crucial that your product can be used by anyone at any age. It’s a good idea to test your product first on a smaller group of customers with various demographics.
- Test a small marketing budget – Don’t maximize your budget “just because”. If, for example, you’ve given yourself a marketing budget of $10,000, only use $2,000 of $3,000 at first to see where your product is selling best or what strategies are working. The goal should always be the customer experience, and never “just” getting the word out that your product exists.
Connect With Michelle Eberhard
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Tom Pullen
Tom Pullen is an innovator, both in his own personal life and in his industry. The CEO of Innovinco works with large-scale businesses that want to innovate their processes and become much more efficient. Because “innovation” can be defined differently for each client, all of Tom’s strategies are customized, though most of Tom’s clients notice significant results within a year of working with him.
The concept is intriguing, but arguably not new. Tom explains that even before the pandemic, he felt that the business landscape was moving toward the online sphere. He created Innovinco to guide established entrepreneurs and business owners toward this change.
Tom explains that his biggest marketing mistake was failing to follow up after a networking event. He says that when he first started, he was confused why he would meet so many people during a trade show, only to have little to no repeat interactions. Even if his business relied mostly on word-of-mouth, Tom was stumped as to why he was not receiving any ROI on attending an event.
He says that once he learned how to follow up on new connections, he saw a dramatic improvement in potential clients wanting and willing to work with him.
Tom’s Top Suggestions On How To Avoid Makings Mistakes
- Always follow up – You need to follow up on new connections. If you attend a networking event and hand out several business cards and/or meet new people, make sure that you have a way to follow up on the connection. A good tip would be to already ask for another meeting during the first interaction. This way, you continue making positive movement on new business relationships.
- Don’t be afraid of change – The core aspect of innovation is change. Even if your business is stable, you should be aware of the latest trends in your specific industry. It is not necessary for you to make significant changes to your brand, but it’s a good idea to revise processes that are no longer working and are no longer aligned with your company values or what your target customer wants or needs.
- Adapt, adapt, adapt – Similar to the previous point, you should be open to adaptation. It is a good business practice to regularly audit your brand to see which strategies are working. If you find that something is no longer aligned with your goals, it is perfectly okay for you to modify or completely eliminate it.
Connect With Tom Pullen
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Croft Edwards
Croft Edwards is an unusual case study in passive marketing. Unlike other leadership coaches, his entire clientele was found through word-of-mouth. In fact, Croft continues to find clients (and even, sometimes, has more than he can handle) through passive marketing.
That being said, Croft says that his situation is not normal and most coaches need active marketing to attract clients. The leadership and executive coach explains that one of the biggest mistakes he made was not thinking he needed marketing, even with an excellent referral system. Having some sort of online presence is crucial to personal branding. People want to know that you are credible and trustworthy, and you strengthen this when you have some level of online visibility.
Croft says that coaching is just like any business in that it requires the entrepreneur to put on different hats at one time. You cannot expect to “just” be a coach; you need to also be a business owner. This includes spending time creating, managing, and perfecting the image that you want to come across.
He ends by saying that even with the highest-level credentials and experience, you will only get clients if they know who you are.
Croft’s Top Suggestions On How To Avoid Makings Mistakes
- You need marketing to improve visibility – There is a mental mind block that many coaches and therapists have when it comes to marketing. For many, the fact that they are certified or experienced should be enough to get clients. However, people will only patronize a business they are aware of. This is why you need marketing: You need to become visible to your target audience.
- You become a coach when you become a coach – Many coaches try to downplay what they do by belittling their work and/or saying they “just” coach. However, when you underplay your importance or don’t sell yourself correctly to the right people, your clients will not find you credible or want to work with you. If you are a coach, be proud of what you do.
- Keep learning along the way and adapt – Croft says that he was able to learn more about marketing when he was experiencing first-hand the processes involved in it. After hiring a third-party contractor, he was constantly learning new things and adapting his strategies along the way.
Connect With Croft Edwards
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Beate Chelette
In this episode of Naked Marketing, we meet Beate Chellete, an experienced growth advocate. She works with entrepreneurs and helps them build their businesses by improving their internal processes. Beate also helps them review their perceptions about money and leadership so that they transform from mere business owners to business leaders.
Beate graduated with a degree in photography but always felt that her passion lay in helping startups expand their brands. She believes that anyone can become successful, as long as they are patient and consistent with their marketing efforts.
All the same, business owners should be careful about how they measure success. Early in her career, Beate became notorious on YouTube for her women empowerment videos. These videos received a lot of views and could be considered successful in terms of watch rate. However, those views were mostly from detractors and trolls who painted a negative image of her.
Unfortunately, she had also run ads to promote these videos, which further added fuel to the fire. She uses her experience as a cautionary tale of knowing what to market and understanding what the audience wants on each platform.
Beate’s Top Suggestions On How To Avoid Makings Mistakes
- Having a “successful” campaign isn’t necessarily a good thing for your brand image – Beate became “famous” for the wrong reasons. After releasing several YouTube videos meant to empower single mothers, she inadvertently became known as an “anti-feminist” and a “bigot”, even though her intention was purely based on her own experience. So, while YouTube considered her “successful” because of her views, she wasn’t building the image that she wanted.
- Consider hiring third-party experts – There is nothing wrong with hiring third-party professionals who are experts in their field. This is especially important if you want to create a meaningful and impactful marketing strategy.
Keep moving forward, despite mistakes – Do what you love to do with grace and consideration. If you fail, don’t beat yourself up over it. Learn from your mistakes and move forward.
*Connect With Beate Chelette*
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Michael S. Seaver
Michael S. Seaver is an executive and leadership coach dedicated to helping his clients unlock their potential and live purpose-led lives. He prides himself on his no-nonsense strategies that guide clients to feel more confident about their life’s narratives and communicate with more authenticity.
In the start, Michael felt that he needed to do everything by himself – including his marketing. This led him to not only not receive a lot of potential customers but also miss out on important trends in his industry. Michael then decided to collaborate with like-minded experts who helped him grow his target market while also expanding his knowledge and skills. Michael says that networking, especially if you’re in a customer-facing job, is crucial to success.
He compiled all his learnings in a new book called, I Know, which details his struggles with pursuing his passion to help other people. He advises new coaches to not make the same mistakes he did and learn when to ask for help.
Michael believes that marketing, as with any aspect of business management, requires constant education and adaptation.
Michael’s Top Suggestions On How To Avoid Makings Mistakes
- Help clients find their “why” – If you are an executive coach, it’s not enough that you teach clients the necessary skills to succeed. You also need to help them find their “why”. Why do they want to improve? Why are they looking for a leadership coach? This can also be an effective marketing strategy: You can market yourself as an integrative and holistic coach that empowers clients to discover their “whys”.
- Slow down – Take the time to reflect on your current marketing strategies. Some business owners and executives confuse action with meaning. Just because you’re doing something all the time doesn’t mean that you’re making an impact with your audience. Always review your marketing plans and see whether you are reaching your goals, particularly regarding customer engagement.
- Always research on the latest trends – Now, more than ever, do you need to keep abreast of the latest marketing trends for your specific industry. What worked yesterday can change tomorrow, and you need to ensure that your current marketing plan is aligned with what your target market wants, needs, and expects.
*Connect With Jimmy Song*
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Jimmy Song
Jimmy is the founder of Programming Bitcoin, which, as its name suggests, teaches programmers everything they need to know about Bitcoin and the cryptocurrency space. He now works with various companies that trade in or have some stock in the currency.
Jimmy began training other programmers after realizing a gap between what programmers today know and what companies want. He found that many high-tech companies wanted to hire programmers who were familiar with Bitcoin but were having challenges finding them. Instead of firing and hiring new programmers, Jimmy would teach existing in-house programmers about Bitcoin.
Jimmy is a wonderful example of niche marketing and how finding a focused target market can significantly impact your career growth. Because cryptocurrency is still so new, Jimmy never really had problems finding new clients. That being said, he admits that marketing was (and is) not his specialty, and he only relied on word-of-mouth and some Twitter interactions to get new clients. He ends by saying that even if you are in a niche market, you should still “get yourself out there”. After all, it doesn’t matter how good your product or service is if no one knows about it.
Jimmy’s Top Suggestions On How To Avoid Makings Mistakes
- Maximize social media, especially if you’re catering to a niche market – Despite being considered an “expert” in the field, not a lot of people know who Jimmy is. That’s because Jimmy hasn’t optimized his social media to get the word out that he is in the Bitcoin programming space. In fact, several of Jimmy’s peers have more Twitter, LinkedIn, and Facebook followers because they marketed themselves correctly.
- Look for other ways to market your product or service – Jimmy recently co-authored a book about Bitcoin programming. Though the intention was just to inform, the book also had an unintended effect of marketing Jimmy’s services.
- Be passionate about what you do – Jimmy admits that he doesn’t have the inclination to really market himself, and that he’s more focused on doing what he loves. Nevertheless, he says that there needs to be a balance between doing what you love to do and going out there (or hiring a third-party contractor) to market your brand.
*Connect With Jimmy Song*
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Barby Ingle
Barby Ingle is an inspiration to everyone: She was a coach and a teacher before being diagnosed with a chronic pain syndrome that prevented her from doing heavy work. Instead of allowing the condition to control her, she set out to help more people like herself find meaning in their lives and overcome their pain, even when it seems too hard to do so.
She is now a patient advocate and works with various NPOs and LLCs to spread awareness about chronic pain. She explains that despite current research on the condition, scientists still don’t understand why chronic pain happens or how to properly treat it. So many people live with the condition, but choose to thrive despite it – but there needs to be more that is done.
Barby explains that her biggest marketing mistake was announcing an event too early without knowing all the details. She would tell people to “save the date”, only to find herself unable to answer any question when people started asking her for more information. By the time she got the data, most people were no longer interested.
She ends by saying that while having “analysis paralysis” is bad for marketing, being too eager to market a product is equally detrimental.
Barby’s Top Suggestions On How To Avoid Makings Mistakes
- Be consistent with your messaging – The goal of marketing is to build trust and credibility among your customers. To do this, they need to feel that you are consistent with what you say and what you do. Regularly audit your marketing strategies to assess whether all your communications (from online to in-person) are aligned with your company goals and values.
- Market only when you have data – Don’t market too early when you don’t have the information to back it up. People who are interested in the product or service that you are marketing WILL ask you for more information and you need to be able to give them that. Only market something when you have all the data.
- Be passionate about what you market – Now, more than ever, do people need to feel that they are working with a genuine and legitimate brand. Being passionate about what you’re offering will naturally reflect in your marketing strategies. It’s best if you really feel like your product or service can help other people.
*Connect With Barby Ingle*
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Jeannie Moravits Smith
True to her company’s name, Dynamism Leadership, Jeannie Moravits Smith is such a dynamic leader whose light shines on camera. A woman entrepreneur, business expert, and mom, Jeannie helps businesses optimize their processes so that they work more efficiently and hire the right talent for their organizations.
Jeannie actually wanted to specialize in marketing when she was at university, but through a series of coincidences, she graduated instead with a degree in public management. She found that this was truly her passion and has since built a career in guiding executives to build their dream teams for massive profit.
Her biggest marketing mistake was always comparing herself to others. Jeannie explains that just as with anything, it doesn’t do well to compare your journey with your peers. All companies have their own journeys to take, so you should just focus on your internal metrics to determine success.
She recently collaborated with other women CEOs and entrepreneurs to publish, “Success Codes: Secrets to Success You Weren’t Taught in School.”
Jeannie’s Top Suggestions On How To Avoid Makings Mistakes
- Market yourself to be seen – It sounds obvious, but many beginner entrepreneurs forget that marketing your product or service means “getting out there”. People need to know that your brand exists so that they can purchase whatever it is you’re offering.
- Just because you can do it, doesn’t mean you should – When you’re just starting out, it may be tempting to try to do everything (just because you can). However, attempting to be the “Jack of all trades” places you at higher risk of burn out and not focusing on the core aspects of your business.
- Investing in a professional saves you money in the long run – Allocate a portion of your budget to outsource certain services to professionals. This will initially be expensive, but you will see a short return-on-investment (ROI) as you will not be worrying about all parts of your business.
*Connect With* Jeannie Moravits Smith
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Adam Connors
Adam Connors, the CEO and Founder of NetWorkWise, says that 76% to 95% of your opportunities come from your network. This percentage gets even higher the more experienced you are. Do you remember how you hired your first worker? How did you meet your first client? How did you get your first job? More than likely, most of the opportunities you had in your life were because of the people you’ve met.
NetWorkWise teaches you how to professionally network so that when you are at an event, or even when meeting someone in the supermarket, you know how to present yourself confidently so that people remember you in the future.
The first step to networking is to get rid of the fear that approaching people is wrong or “annoying”. Understand that humans are social creatures, and we need to interact with one another – you just need to learn how to do so correctly and in the right context.
This episode was full of great marketing advice, especially for new graduates who don’t know what to do next.
Adam’s Top Suggestions On How To Avoid Makings Mistakes
- Even introverts need to “get out there”– One of the biggest marketing mistakes you can make is not marketing yourself in the first place. While the thought of networking may be scary for some (especially for introverts), the fact is that you need to build a solid network for you to have better opportunities.
- Stay in your lane – To be clear: You should always take every opportunity to better yourself. However, don’t try to cut down on costs by doing everything yourself. Stick to what you know and your expertise.
- Don’t sacrifice expertise for a cheaper price – Speaking of expertise, avoid hiring interns to do crucial work for your company. It is important to give interns a chance and room for growth, but allowing them to contribute to a task that could make or break your company just to save on costs can lead to future problems for you.
*Connect With* Adam Connors
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Dr. Chloe Carmichael
It’s so rare to speak with a psychology expert during a marketing podcast, but here we are today with Dr. Chloe Carmichael, who works with high-functioning adults to help them achieve success in their personal and professional lives.
Dr. Chloe recently published her latest book on how to use your anxiety as your “superpower”. Quite humbly, she says that her road to being more visible to the public eye was an organic process, and one that stemmed from her genuine desire to help other people be more confident and happier in themselves.
While to the outside person, it would appear that Dr. Chloe didn’t apply any niching marketing strategies, she says that she has always been focused on working with high-performing adults, and all the opportunities that have been presented to her were just natural stepping stones to one another. She had a “niche” and she was set on working with what she knew and her expertise.
She says that people, especially those who are more introverted, should learn how to market themselves, as you should be your best supporter.
Dr. Chloe’s Top Suggestions On How To Avoid Makings Mistakes
- It’s good manners to talk to people in a networking event – Some people feel that going around and talking to other people may “annoy” them, but this is not true during a networking event. If you find yourself in a situation where you are suppose to meet other people, gain the courage to introduce yourself and make new connections.
- Develop relationships, not clientele – Always be on the radar of your potential customers. Even if that means sending out regular newsletters that you’re not sure everyone reads, the important thing is that your audience remembers who you are and know that you are only an email away.
- Be authentic with what you offer – Only offer services or products that you are confident in providing. This works both ways: You feel more comfortable talking about your brand and your customers learn to trust you and take you at your word.
*Connect With* Dr. Chloe Carmichael
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Steve Edwards
Steve Edwards is the founder of Premier Virtual, a platform that allows organizations to host a job fair or career hiring event entirely online. Steve explains that even before the pandemic, he felt that many companies could be more efficient if they met with potential candidates online rather than at a career fair.
In this episode of Naked Marketing, we talked about how becoming virtual is not always the best idea for your company. While online job fairs can offer you great ROI, online trade fairs, on the other hand, can become trickier.
Not everyone wants to listen to someone online or may become distracted by something happening off-screen. To keep your audience always engaged over Zoom or other online meeting platforms, you need to be talking about something that truly interests them.
Knowing who you are talking to and what you are selling are key aspects of creating an effective marketing strategy. You should also be very honest with yourself about what your product can offer your target audience.
Steve’s Top Suggestions On How To Avoid Makings Mistakes
- Know who your audience is and what you’re selling – Virtual trade shows may not be for everyone. Know what it is you’re selling and who you are selling to. Is your target market more mature? Do they want a face-to-face connection before purchasing your product? Don’t jump into virtual services if they are not aligned with your company’s goals and target market.
- Experience is priceless – Attending an actual live trade show or job fair can help you see how your competitors operate their booths. It is possible that during a live show, you won’t get an actual ROI, but the experience you will gain is priceless.
- Do market research – Always research on the latest news about your specific product or service. Specifically for companies looking to hire new talent, know what it is that new employees are looking for and adopt your marketing strategy to be more attractive to them.
*Connect With Steve Edwards*
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Chad Betz
Chad Betz is a strategic initiatives executive and author of the highly successful book, “Late Bloomer, It’s not too late to succeed!”. In this episode of Naked Marketing, Chad gets open and naked about being too arrogant to understand what his customers really need.
Chad works with various mortgage-buying entities to help them buy and sell the best loans. Aside from the technical aspect of his work, he also advises his clients to craft their own definition of success. This, he says, is crucial to one’s life path, as success means different things to different people. You should always enter a career that will help you achieve your own definition of success.
He admits that in his earlier years, he was overly confident that he knew what his customers wanted or needed. In fact, he once entered into an initial meeting with a potential client offering a service without doing a background check on what that customer wanted. He didn’t get the contract and later found through a colleague that it wasn’t because he was not qualified for the position, but because he wasn’t offering what the client had wanted.
Chad says that you should always be curious about your target audience and ask questions so that you can give the best product or provide the best service for their needs.
Chad’s Top Suggestions On How To Avoid Makings Mistakes
- Don’t assume your customer’s needs – Remember that you are an expert in whatever field that you are in, but your customers are experts in what they need. The problem is, your customers probably don’t know how to communicate what their needs are.
- Always ask questions – Tying in with the previous point, try to ask relevant questions to your target audience. Do they really need or want what it is you’re trying to sell?
- Think holistically – Chad says that most problems with businesses fall in any of three categories: people, process, or production. Learn to assess which of the three “P”s your customer’s pain points fall under and think of ways to address these needs.
*Connect With Chad Betz*
Website
I invite you to be my next guest! Complete the application now.
APPLY HERE#B2BSelling #B2BSales #MarketingMistakes #ChalaDincoy #Podcast #ElevatorPitch #NakedMarketing
About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between financial freedom and time freedom that most entrepreneurs struggle with. For many people, it’s an... continue reading »
Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business coaches, Brian is a university professor and pastor who uses his unique experiences to... continue reading »
Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be by understanding the importance of emotional intelligence in building a strong... continue reading »
Naked Marketing Podcast with Guest, Jeff Ton Practicing to become the next Mick Jagger or John Lennon, Jeff Ton went to college with the goal of studying Music. There, his dreams of becoming a rockstar were answered, but not in the way he expected. Jeff fell in love with IT and saw that he could... continue reading »
Naked Marketing Podcast with Guest, Rob Broadhead What started as a random choice in college for Rob Broadhead blossomed into a passionate decades long career. Rob jokingly signed up for Computer Sciences as his major in university because “why not?” and he had a natural curiosity towards the field anyway. Now, he is the President... continue reading »
Naked Marketing Podcast with Guest, Rennie Gabriel It was such a pleasure speaking with Rennie Gabriel in this podcast episode! Rennie is a successful serial entrepreneur and Founder of Wealth at Any Income, a consulting group that helps executives make better decisions to achieve financial choice. ‘Choice’ is an important distinction, explains Rennie. “Financial freedom”... continue reading »
Naked Marketing Podcast with Guest, Marc Daniels Please help me in welcoming Marc Daniels, CEO of Results BI, a company that helps small- to medium-sized businesses not only create strategies that work but learn how to execute them effectively. Marc is the perfect case study on niche marketing and how you need to find a... continue reading »
Naked Marketing Podcast with Guest, Neal Cyr I am happy to meet Neal Cyr, the CEO of Quibble, an enterprise revenue management software company for AirBnB property managers. Neal works with homeowners to help them set the right price point for their AirBnB rentals. Though he just started in 2020, Quibble has already grown quite... continue reading »
Naked Marketing Podcast with Guest, Lisa Wise I am excited to speak with this week’s guest, Lisa Wise, who is the CEO and Founder of Flock, a missions-based non-profit property management company based in Washington, DC. The concept of her company is unique – with absolutely nothing like its kind in the entire country. Combining... continue reading »
Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific industry, Henning says that his job is to act as a “matchmaker” to startups who do not know how to... continue reading »
Naked Marketing Podcast with Guest, Nicholas Mitsakos In this episode, we meet Nicholas Mitsakos, a serial entrepreneur and successful venture capitalist in Silicon Valley. As we begin with what is important in marketing, Nicholas discusses the need to understand the context of one’s elevator pitch. Subject matter experts may make the mistake of assuming that the... continue reading »
Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today’s episode of the Naked Marketing podcast where we get honest about marketing. His educational mission is to help photographers develop a better understanding of the... continue reading »
Naked Marketing Podcast with Guest, Steve Feld On this episode of the Naked Marketing podcast, we get honest, raw, and vulnerable about marketing mistakes with Steve Feld, Business and Marketing Strategist at Biz Coach Steve. Steve works with small business owners to analyze their financials and use a road map to help them succeed. Steve shares... continue reading »
Naked Marketing Podcast with Guest, Sam Gupta On today’s episode of the Naked Marketing podcast, I’m joined by Sam Gupta, the Principal Consultant at ElevatIQ Inc. an Enterprise Resource Planning (ERP) business. Sam helps clients with systems and financial statements. The main industries he works with include manufacturing, distribution, and e-commerce. Sam talks about his background... continue reading »
Naked Marketing Podcast with Guest, Dawn Landry Joining me today on the Naked Marketing podcast is my guest, Dawn Landry, CEO & Founder of Authentizity, a B2B that works with technical doers. Dawn helps technically minded individuals with business development and selling intangible services. She helps technicians with sales and relationship development. She’s worked with baking,... continue reading »
Naked Marketing Podcast with Guest, Ben Brown On today’s episode of the Naked Marketing podcast, I’m joined Ben Brown, Owner of 360 Sales Consulting based in Florida. Ben helps business owners generate more sales through improved sales language, systems and processes. With 25 years of experience, Ben enjoys helping other people learn how sales work and... continue reading »
Naked Marketing Podcast with Guest, Christian Espinosa Joining me today on the Naked Marketing podcast is my guest, Christian Espinosa, President of Alpine Security, a cybersecurity business. Christian helps businesses prevent cyberattacks. He’s also written a book and has his separate for his book on the role of egos in cybersecurity. Christian shares his insights into... continue reading »
Naked Marketing Podcast with Guest, Isaac Mashman On today’s episode of the Naked Marketing podcast, I’m joined by Isaac Mashman Founder and CEO of Mashman Ventures a public relations firm and media agency that specializes in personal branding. Isaac works with people who want to be followed, respected and in demand. Isaac tells us about his... continue reading »
Naked Marketing Podcast with Guest, Mark Evans Join us for this episode of the Naked Marketing podcast, where we get real about marketing mistakes. Today we’re joined by Mark Evans, Founder and CEO of SalesKit who help entrepreneurs go from a cluttered sales mess onto a sales platform that’s easy to access, search and track. Chala... continue reading »
Naked Marketing Podcast with Guest, Kelly Max On today’s episode of the Naked Marketing podcast, I’m joined by Kelly Max founder and CEO of Solvv Inc. A serial entrepreneur, Kelly created Solvv, a blockchain enabled social media platform offering a space to solve problems in 15-minute audio-only brainstorming sessions. His tool helps teams and businesses solve... continue reading »
Naked Marketing Podcast with Guest, Suzanne O’Brien-Justice Welcome to the Naked Marketing podcast where we talk about naked honest marketing mistakes. On today’s episode, I’m joined by Suzanne O’Brien-Justice, founder and CEO of Blake Rian Consulting, a staffing and recruiting firm. We chat about the differences between working for a corporation and being an entrepreneur. Chala... continue reading »
Naked Marketing Podcast with Guest, Zak Stern On Today’s episode of the Naked Marketing podcast we welcome Zac Stern, CEO of Official. Based out of New York City, Zac’s business Official, is a dating app that helps couples stay together and help them have better and healthier relationships. Official is different than other dating apps, instead... continue reading »
Naked Marketing Podcast with Guest, Corey Axelrod Join me in welcoming Corey Axelrod, Founder and CEO of 2axend, a deaf-owned strategic consulting firm to today’s episode of the Naked Marketing podcast where we get honest and raw about marketing regrets. Corey works with a variety of industries, including healthcare, education, manufacturing and more. He helps businesses... continue reading »
Naked Marketing Podcast with Guest, Steve Anderson On today’s episode of the Naked Marketing podcast, I’m joined by Steve Anderson who spent 25 years working in the insurance industry helping insurance agents and brokers with technology. Steve became aware that, “…the biggest mistake businesses make is not taking enough risks,” which led him on a very... continue reading »
Naked Marketing Podcast with Guest, Paul Moehring Join me in welcoming Paul Moehring a business coach, author and speaker to the Naked Marketing podcast where we talk about honest mistakes people make in marketing. Paul tells us how he started his career in the insurance industry where he discovered that he most enjoyed the coaching aspects... continue reading »
Naked Marketing Podcast with Guest, Aaron Walker Welcome to The Naked Marketing podcast, where we get real about marketing mistakes. Today, I’m joined by Aaron Walker, Life and Business Coach, and President and Founder of View From the Top, Aaron is also an ISI Mastermind and Creator of ‘The Mastermind Playbook’. Aaron currently has 20 Masterminds... continue reading »
Naked Marketing Podcast with Guest, Art Bell On today’s episode of the Naked Marketing podcast, I’m joined by Art Bell, a writer with 35 years of cable television experience. Art started his career as an economist and financial analyst and later transitioned to founding the Comedy Central television network for HBO. Hear how he pitched Comedy... continue reading »
Naked Marketing Podcast with Guest, Mike McGlothlin I’m joined by Mike McGlothlin, Executive Vice President of Ash Brokerage for this episode of the Naked Marketing podcast where we uncover the biggest marketing mistakes. To start, Mike tells us about his financial services business; who he helps, how he helps them and why his services are so... continue reading »
Naked Marketing Podcast with Guest, Dom Einhorn On today’s episode of the Naked Marketing podcast I’m joined by Dom Einhorn, Founder and CEO of UNIQORN Incubator-Accelerator. Dom lives in France where he’s building the largest rural incubator accelerator in the world, with over 30,000 square feet of office space. Find out how Dom business helps technology... continue reading »
Naked Marketing Podcast with Guest, Don Markland Join me in welcoming Don Markland, CEO of Accountability Now to this episode of the Naked Marketing podcast where we chat about marketing mistakes. Don, an international business coach who helps businesses with their digital marketing and sales, started his career in the call centre industry. He founded his... continue reading »
Naked Marketing Podcast with Guest, Tom Antion On today’s episode of the Naked Marketing podcast, I’m joined by Tom Antion, President of Screw the Commute. A seasoned entrepreneur with over four decades of experience, Tom built his multi-million dollar internet business in four years. Tom shares how he uses his expertise to build an online education... continue reading »
Naked Marketing Podcast with Guest, Darius Mirshahzadeh Join me for today’s episode of the Naked Marketing podcast where Darius Mirshahzadeh, Founder of The Real Darius, gets naked with his marketing mistakes. A serial entrepreneur and self-confessed nerd, Darius recently sold his nine-figure company with a thousand employee and now helps businesses 10 x their business. The... continue reading »
Naked Marketing Podcast with Guest, Mike Lander Welcome to the Naked Marketing podcast where we get honest about marketing mistakes! On the show today we have Mike Lander, CEO of Piscari Ltd from the UK. Mike specializes in helping marketing agencies negotiate better deals when working with big clients’ procurement people. He tells us about his... continue reading »
Naked Marketing Podcast with Guest, David Henzel Join me as I welcome David Henzel, Founder of Upcoach, on today’s episode of the Naked Marketing podcast where we get honest about marketing. David is a successful entrepreneur with a portfolio of companies, including podcast, lead research, digital marketing, and help desk services, as well as Upcoach, a... continue reading »
Naked Marketing Podcast with Guest Romina Muhametaj In today’s episode of the Naked Marketing podcast, I get honest about marketing mistakes with Romina Muhametaj, CEO & Founder of Six 7 Radius LLC. Romina assists clients with marketing and sales, as well as helping with podcasting. Listen as Romina explains how she got into podcasting while working... continue reading »
Naked Marketing Podcast with Guest Andrew Deutsch In this inaugural episode of the Naked Marketing podcast, I chat with Andrew Deutsch from Fangled Tech about his biggest marketing mistakes. Fangled Tech is a strategy first, marketing and sales consulting firm that helps B2B and consumer companies find markets all over the world. Andrew shares his journey from being... continue reading »