Journey to Fans: Recent Episodes
Desola Davis
The Journey to Fans podcast will teach online leaders how to create a delightful and authentic sales experience for their customers, and turn strangers into raving fans. Beyond the sale, it will also tackle issues like vision, service, leadership and other intangible yet valuable aspects of personal and business development. Because business ownership is more than income goals, leadership is more than building a team, and a raving fan base is the secret weapon to building a business you love.
Customer expectations for online coaches, educators, and experts are changing.
It’s not enough to have satisfied customers, you need transformational offers to stand out in your industry.
Many entrepreneurs settle for satisfied customers because they don’t feel they have the resources or knowledge to make their offers more transformational. But the truth is, they don’t have to look very far to get started.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- Why satisfied customers are sabotaging your sales
- What makes offers stand out in a crowded market full of "solutions"
- The first step to make your successful offer more transformational
Free workbook: Maximize your offer's value proposition and customer revenue
Don't forget to subscribe or follow this podcast on whatever platform you're listening.
If you love the podcast, please rate and review!
Book me to speak at your event, mastermind, community, or to your team
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A critical mistake that high achievers often make with their goals is that they don’t make winning easy.
This is precisely why they struggle to stay consistent with their goals.
Creating a Winner’s Highway helps you achieve more goals and make success the standard.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- A common practice that does more harm than good for goal achievement
- The two paths to goal achievement success (spoiler alert: one’s easier than the other)
- A simple analogy that will help shift your mindset so you can achieve more goals
Free workbook: Maximize your offer's value proposition and customer revenue
Don't forget to subscribe or follow this podcast on whatever platform you're listening.
If you love the podcast, please rate and review!
Book me to speak at your event, mastermind, community, or to your team
Follow me on Instagram
One of the most underrated assets you have as a business owner is your perspective.
As a business owner, you bring a unique perspective to the table, and it's important not to be afraid to share it.
In this episode, I’ll break down three ways you can leverage your perspective to stand out as a thought leader in your industry.
Don't forget to subscribe or follow this podcast on whatever platform you're listening.
If you love the podcast, please rate and review!
Book me to speak at your event, mastermind, community, or to your team
Follow me on Instagram
The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? "
And the more that I've worked with people, the more I discover that this is the wrong question.
Being an expert won't help you stand out in your industry. The market is saturated...with experts.
Tune in to this episode to find out what to do instead and how to increase your income and impact in your business.
In This Episode:
Leadership Example: Olivia Pope and Her Gladiators
Don't forget to subscribe or follow this podcast on whatever platform you're listening.
If you love the podcast, please rate and review!
Book me to speak at your event, mastermind, community, or to your team
Follow me on Instagram
Your voice is as unique as your fingerprint. It's the way you express your identity to the world.
But identity doesn't show up without intention. It needs to be exercised. And the best way to start is by giving your voice a PLACE.
In this episode, you'll learn how to use the PLACE method to master owning your identity and using your unique voice.
I've been thinking about the same question for the last year
What's this all for?What do you do when you have all the measures of success, but it still feels like something is missing?
Surely it can't be more ones and zeros.
Tune into this episode to hear more about how to find what's missing after you've achieved everything.
RESOURCE
- Retain Your Customers & Grow Your Recurring Revenue - desoladavis.com/retention-calculator
- Free Recurring Revenue Community - desoladavis.com/recurring-revenue-community
CONNECT WITH MELODY JOHNSON ALL OVER THE INTERNET: INSTAGRAM| WEBSITE | YOUTUBE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Kajabi is an all-in-one platform that you need to make your business processes seamless.
Kajabi has many features that will plan for the many touchpoints for your clients, making it a great client experience.
Kajabi is worth the investment because you get the features of multiple platforms in one place.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Background on what Kajabi is and why you need it for your business.
- The many features of Kajabi that will help make your business processes seamless.
- Why Kajabi is worth its price tag.
RESOURCE
- Kajabi Essential Checklist desoladavis.com/kajabi-checklist
- Kajabi Course Waitlist desoladavis.com/kajabi-course-waitlist
CONNECT WITH ELIZABETH AVERYANOVA ALL OVER THE INTERNET: INSTAGRAM | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Taking a business break is necessary to maintain a healthy work-life balance for yourself.
Knowing how you want to return from your business break is important to plan and executing your break.
Communicating with your clients is the key to planning a successful business break.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you should not be afraid to take a break from your business.
- How to plan a business break without losing any customers.
- How to return from a business break stronger than you left.
RESOURCE
- FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email - desoladavis.com/email-rules
CONNECT WITH EMAN ISMAIL ALL OVER THE INTERNET:INSTAGRAM | WEBSITE | PODCAST
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Being creative does not mean keeping creativity separate from the business you’ve created.
Reassessing what you want from your business will help you identify if you’ve created a replica of someone else’s business.
Adding creativity to your business might be what you need to make your business fun again.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What to do if you feel the need to add creativity to your business.
- How to assess if your business needs a spark of creativity.
- What you can do to start reintroducing creativity to your business
RESOURCE
- Uncover your Content Pillars
CONNECT WITH SANDY NORMAN ALL OVER THE INTERNET: INSTAGRAM | WEBSITE | FACEBOOK | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Blogging is still relevant because it’s long form content that you can repurpose for social media.
Blogging is a great marketing tool because you have more control and ownership of your content.
You don’t need to subscribe to the rules that are shared about blogging. Your blog should work for you.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you should be blogging.
- How to use your blog as a marketing tool to repurpose your content for social media.
- How to get started with blogging if you’re not sure if it's for you.
RESOURCE
- Copyright Notice Template
CONNECT WITH LUCREZIA IAPICHINO ALL OVER THE INTERNET: INSTAGRAM | WEBSITE | FACEBOOK GROUP
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
The skills you’ve learned in your career may not be the same as the skills used to operate in your zone of genius for your business.
Focusing your business on what you’re naturally talented at will ensure your showing up at your absolute best for your clients.
Personality assessments are guides to help you figure out what works best for your business and your zone of genius.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What it means to be operating in your zone of genius.
- Why taking personality assessments and understanding the results is important to maximize the time spent in your zone of genius.
- The signs to know that you’re operating in your zone of genius.
CONNECT WITH DIANE MAYOR ALL OVER THE INTERNET: INSTAGRAM
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
RESOURCE
- Find your next steps to getting booked on a podcast with the Podcast Quiz
CONNECT WITH CHRISTINA LENKOWSKI ALL OVER THE INTERNET: INSTAGRAM| WEBSITE | FACEBOOK
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Your website should help your business attract clients and provide enough information to weed out clients that are not a good fit.
It’s important to clarify your copy because transparency and good copy converts.
A sales call might not be necessary if you include enough important information on your website instead of treating it like a brochure.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why your website is not working for you.
- What elements you should incorporate into your website design to maximize conversions.
- Why transparency on your website can eliminate the need to do a sales call.
CONNECT WITH JESSICA FREEMAN ALL OVER THE INTERNET: INSTAGRAM| WEBSITE | YOUTUBE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Nurture marketing is more than a tactic; it’s an intentional strategy to connect with people who are eager to buy your products.
Organic traffic still works because you create a deeper connection with your audience.
Understanding your audience’s problem is the key to nurture marketing.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What is nurture marketing, and why it is important.
- Why organic traffic is still an important strategy to use to build your audience.
- What nurture marketing strategies actually work.
RESOURCE
- Nurture Opportunity Scorecard - desoladavis.com/nurturescorecard
CONNECT WITH TAMIKA AUWAI ALL OVER THE INTERNET: INSTAGRAM | FACEBOOK | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Every year, Starbucks launches its Pumpkin Spice Latte, which is wildly successful using a specific launch strategy.
The launch is not about the latte; it’s about the customer journey, the experience, and the culture built around it.
You need to know everything about your audience and use moments to purchase from you repeatedly.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why Starbucks outperforms every other chain coffee shop selling pumpkin spice latte every fall.
- What the pumpkin spice latte effect is, and how to incorporate it into your launch strategy.
- The 5 lessons you can learn from the pumpkin spice latte effect.
RESOURCE
- Starbucks Pumpkin Spice Latte sales graphic
- Unlock Six Figure Secrets to Supercharge Your Next Launch - desoladavis.com/launch
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Being a fatalist or always thinking about the worst case scenario, will not soften the blow of disappointment.
You have to feel your feelings without making them mean more than they do.
Rewiriting the story you tell yourself is important to stop your automated self sabotaging patterns.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why being a fatalist doesn’t help you avoid your feelings.
- Why transforming your mindset is necessary for long term success.
- Three ways to help your self sabotaging patterns.
RESOURCE
- Tools, tips, and mindset hacks to help you get mentally strong, emotionally secure, and out of the emotional quicksand - desoladavis.com/giftvault
CONNECT WITH HEIDI GRUSS ALL OVER THE INTERNET: INSTAGRAM | FACEBOOK | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What you can do while you’re waiting for new episodes and preview the content that will be shared in the upcoming fall episodes.
- What to do if you would like to be a guest on the podcast or want to suggest guests for the show.
- What Journey to Fans Collective is, and how you can sign up.
RESOURCE
- Journey to Fans Collective - desoladavis.com/collective
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Having good web design and copy captures your audience’s attention and makes it easy to make a purchase.
While you don’t need a sales page to make a sale, having an effective sales page saves time and books more clients.
If you plan to DIY your website, make sure you have a clean design with a call to action button that makes it easy for the client to commit.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- The intention of a sales page and if you need one for your business.
- Why a good web design and good copy help you capture the attention of your clients.
- What mistakes to avoid if you decide to DIY your web design.
RESOURCE
- 33 Expert Design Tips for Websites & Sales Pages that Sell - desoladavis.com/33tips
CONNECT WITH CHRISTI COOPER ALL OVER THE INTERNET: INSTAGRAM | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Launching is more than creating, showing up, and serving; launching requires focusing on who you are serving and what they need.
Voice of customer research should be incorporated in every step of your launch, starting from product creation.
Addressing objections allows the opportunity to clarify your messaging or pivot to provide the best solution that works for your audience.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What three mistakes y you should avoid when launching.
- What you need to focus on to avoid making those three mistakes when launching.
- How to incorporate voice of customer research throughout your entire launch process.
RESOURCE
- Sell Before You Launch Checklist - desoladavis.com/launchchecklist
CONNECT WITH KIM DEGRACIA ALL OVER THE INTERNET: INSTAGRAM | WEBSITE | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
To build connections, you have to meet people where they are and ask them what they need.
While stories are important, incorporating small talk is vital to building connections with your audience.
Leading with your personality and vision will encourage your audience to follow you because they understand who you are.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why sales are all about building connections and relationships.
- Why you should skip the stories and lead with small talk.
- What it means to lead with your vision.
RESOURCE
- Free Email Swipes - desoladavis.com/freeemailswipe
CONNECT WITH LIZ WILCOX ALL OVER THE INTERNET: INSTAGRAM | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Disorganization is not only the business items being out of order but also your personal perspective.
To get back on track, you have to get honest about how misaligned you’ve become in your priorities and your mission.
Being intentional and realistic with your time will help you execute your project or goal.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why disorganization is detrimental to your business.
- Why you need to take the time to reexamine your priorities and mission in order to get organized.
- How to become more intentional with your time and actually get the items you’ve been avoiding completed.
CONNECT WITH ASHLEY SHULER ALL OVER THE INTERNET:INSTAGRAM | WEBSITE | LINKEDIN | JOIN THE TEXTASH SQUAD
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Being an overnight success is not something you should aspire to because stable and sustainable businesses' are steadier and healthier on a growth curve.
A vital business foundation to understand is that businesses grow in stages, and different strategies are needed for each stage.
If you do not take the time to learn the foundational lessons for business growth, you will create something that you hate.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you should be aiming to hit a business plateau rather than become an overnight success.
- Why you need to understand the stages of business growth systematically and what you like about your business.
- What foundational gaps you should be aware of as your business continues to grow.
RESOURCE
- Free workshop to get a Network that Pays - desoladavis.com/networkthatpays
CONNECT WITH MICHELLE WARNER ALL OVER THE INTERNET: INSTAGRAM | WEBSITE | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Building your business requires you to take consistent actions daily.
You should not be scared to pivot if the direction you’re business is going is not working for you.
Do not let overthinking stall you from building the business that suits your needs.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you need to take daily consistent actions in your business.
- Why pivoting is important to hone in on what you need from your business.
- Why you should stop overthinking or have everything figured out before you decided to grow your business.
RESOURCE
- Free Masterclass & checklist about Day Rates - desoladavis.com/dayrate
CONNECT WITH SARAH MASCI: INSTAGRAM | WEBSITE | FACEBOOK
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
To move from the Baby entrepreneur mindset to a boss mindset, you have to separate yourself from your business.
In order to move your business forward, you have to get rid of thought errors and trust in yourself and your abilities.
Imposter Syndrome is a feeling in your body that should not stand in way of growing your business.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- If you are Baby entrepreneur and why you need to get off the roller coaster.
- Why have the business mindset that "belief comes before the result" is necessary to grow your business.
- How you don’t have to let Imposter Syndrome stand in the way of your business growth.
CONNECT WITH FAITH MARIAH: INSTAGRAM | WEBSITE | BLOGGING BREAKTHROUGH FACEBOOK GROUP
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Recovering from online coaching means recovering from shiny object syndrome - aka chasing the next best thing for a successful business.
As a business owner, there is a tension between embarrassment and growth that you’ll experience, and need to get comfortable with, because things are not progressing as quickly as you hope.
Going back to the starting point, after being distracted by shiny object syndrome, is important to help you remember what you’re good at and why you started.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- The unfortunate pitfalls that can occur in the online coaching space.
- The tension that occurs between embarrassment and growth.
- Why it’s important to go back to the beginning to remember why you started.
CONNECT WITH SASHA KOROBOV:
INSTAGRAM | CONTACT SASHA
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Etsy can be a great platform to increase the lead generation for your business.
The best way to ensure your ideal audience finds you on Etsy is to niche down and stop trying to appeal to everyone.
To start selling on Etsy, you don’t need to spend a ton of money creating and marketing your product. All you need is what you already have and SEO research.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- The basic strategy for selling on Etsy and generating leads for your business.
- Why SEO keyword research is important to get your ideal customers to your Etsy shop.
- Foundational information about growing your business with a partnership.
RESOURCES
- The Seasonal Product Secret ebook - https://desoladavis.com/etsy-secrets
CONNECT WITH JULIE BERNINGER: INSTAGRAM | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Learn from any lessons that you encounter when you're building your business.
The best way to ensure an underwhelming launch is to move too quickly with your launch and not engage with your audience.
Honoring your season is as simple as doing what’s best for both your personal and business life that will help you show up at 100%.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why it’s important to learn all the lessons that you encounter as you build your business.
- Two things to avoid when you are planning your launch.
- Why it’s important to honor your season.
CONNECT WITH MEAGAN WILLIAMSON: INSTAGRAM| WEBSITE | PINTEREST
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Incorporating a Founders Round allows you to make money and build your audience while creating your course.
Undercharging during the Founders Round will cause people not to believe that you are the expert that you say you are.
The biggest advantage of the Founders Round is that you're getting input as you create the curriculum.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What is a founders round and why it’s important to make money and build your audience.
- The elements of a successful founders round.
- The advantages of creating a founders round.
RESOURCES
- Free Online Course Creation Toolkit - https://witandwire.com/journeytofans
CONNECT WITH MELISSA GULLER:
INSTAGRAM | WEBSITE | YOUTUBE | PODCAST
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Paving your own way when developing your own niche is not as difficult as it seems.
The business you start does not have to be your forever plan, there are options to exit.
There are three ways to make your business more marketable so you can sell and move on to another project.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Three ways to pave your own way when developing your own niche business.
- There are options for what you can do with your business if you decide that it is not the end goal.
- How to make your business more marketable to sell if you want to transition to something else.
CONNECT WITH CHELSEA CLARKE:
WEBSITE | MARKETPLACE
Journey To Fans listeners get free access to my Niche SIte Seller's Intro Kit ($197 value)! This workshop gives you a run-down of the must-have things you need to have in place, to prime your blog to sell. Get it via: https://herpaperroute.com/desola/
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
The most important thing to do when hosting a summit is figure out who you are serving. You have to get very specific with identifying your target audience.
Identifying your specific target audience makes it easy to solve problems and identify the transformation that’s supposed to occur.
Understanding your why will give you the courage to start pitching speakers, especially if you don't have a network of your own.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What benefits come with hosting a summit.
- How to plan and invite speakers to your summit.
- What obstacles you might face when summit hosting.
CONNECT WITH KRISTA MILLER:
INSTAGRAM | WEBSITE
RESOURCES:
- Free Challenge link
- Virtual Summit Funnel Roadmap link
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
You should build a business that you need and supports you to achieve the life you want.
Over delivering content will leave your client overwhelmed and you burned out.
The best way to find clients to serve is to ask them what they want.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What a VIP day is and how it can help you build a business that supports your needs and wants.
- The importance of building your framework so you don’t over deliver and overwhelm your clients.
- How to find the clients who are ready to receive the transformation you offer.
Jordan is hosting the Done in a Day conference on March 7-8, 2022. At the conference, you’ll learn how to best structure your VIP Day to be powerful and profitable and discover the unique and simple ways to sell your VIP Days without overcomplicating it. Go ahead and sign up for the conference.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Building intentional and authentic relationships with your customers will keep them coming back.
Intentionality in your planning gives you permission to do your best work.
Giving back to your community is as simple as asking how you can help.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you need to focus on building relationships with your clients.
- How developing relationships can help you be more courageous to ask for what you need.
- How you can give back to your community even with your small business.
CONNECT WITH BECKY CHAMBLESS:
FACEBOOK | LINKEDIN | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
The core of building a transformational program is finding the balance of solving your client’s needs and your needs.
Your program is a living creature that needs feedback in order to create the transformational program your clients need.
Your program is ready to sell when there’s proof of value, your clients are asking for it, and it has guaranteed outcomes.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What a transformational program is and what to know when designing it.
- When you’ll know your product is ready for selling.
- Why it’s important to gather feedback from participants throughout your transformational program.
CONNECT WITH EMILY WALKER:
INSTAGRAM | WEBSITE | CONTACT EMILY
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Two obstacles to overcome when you are growing your business.
Understanding the three ways to transform your business.
Self investment is required in order to see business transformation.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you need to learn to pivot and overcome shiny object syndrome.
- How valuing the relationships you’ve cultivated can help you extend your reach.
- Why investing in yourself leads to business transformation for you and your clients.
CONNECT WITH SHANNON MATTERN:
INSTAGRAM | TWITTER | FACEBOOK | PINTEREST | YOUTUBE | LINKEDIN | WEBSITE
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
The are three reasons business owners should be speaking.
Public speaking is about making a difference for your audience.
You have to identify your topic and narrow your statement before you can write your speech.
CONNECT WITH JESSICA RASDALL:
INSTAGRAM | FACEBOOK | WEBSITE | PODCAST | QUIZ Don’t forget to complete the quiz to find out the best way to scale your business by speaking on stages, podcasts, virtual events, and more.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why public speaking is important for your business.
- The three reasons that business owners should be speaking.
- How to write your speech.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
You do not need a large following to launch a product that solves a legitimate need your clients have.
In fact, you can get your first digital product idea right from your email inbox.
Adding a digital product to your business can provide a full service experience for your clients
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What you need to launch a digital product.
- The two questions you need to ask your audience when you create your first digital product.
- How a digital product can help you serve more clients in your business
CONNECT WITH EDEN FRIED:
INSTAGRAM | FACEBOOK | WEBSITE
Eden is hosting the Rebel Boss Summit starting January 24, 2022. You still have time to sign up to join! Desola will be in the line up talking about how to leverage the information that you're getting from your leads and turning that into a better audience into better clients.
Rebel Boss Summit: https://desoladavis.com/rbs
Eden's Launch List: https://desoladavis.com/launch-list
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Don't let imposter syndrome stop you from sending emails to your list this year.
You can develop an authentic relationship with your list by incorporating moments in your emails to them.
And, with an "easy yes" offer, you can turn that relationship into repeat sales and get your email list even more excited to work with you
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why imposter syndrome is actually proof you're on the right track.
- How to leverage moments to build your relationship with your email list.
- What an "easy yes" offer is and why you need to create one.
CONNECT WITH KATE DOSTER: INSTAGRAM | WEBSITE
Kate is offering two ways to further connect with her. Her Email Marketing Fairy and the Cookie Effect Masterclass. The Email Marketing Fairy 3.0 offers over 60 email marketing templates (with examples) covering everything from weekly newsletters to sales funnels, and everything in between. The Cookie Effect Masterclass provides information on how to send emails so good, that your subscribers lick the screen.
The Email Marketing Fairy 3.0 https://desoladavis.com/fairy
The Cookie Effect Masterclass https://desoladavis.com/cookie
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
The mistakes that occur when you don’t understand the seasons that your business is in.
Understanding the season of your business will allow you to make the right business goals.
Questions to ask yourself when determining what season your business is in.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why you’re not setting the right business goals is because you don’t understand the season of your business.
- What are the four seasons of business.
- What you need to ask yourself to figure out what season your business is in.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis!
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Burnout feels like it sneaks up on you because you miss the physical, mental, and emotional signs.
Avoiding burnout is easier when you know how to combat it.
Even if you miss the warning signs of burnout, there are several ways that you can recover.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- Why it’s important to identify the signs of burnout to avoid the physical, mental, and emotional manifests of it.
- Three ways to self-correct and avoid burnout.
- How to recover from burnout if you missed the warning signs.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis!
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Overthinking is the silent saboteur for business owners.
It’s no respecter of persons either. It will keep even high-performing entrepreneurs from hitting their business goals.
In this episode, I’m talking about how to recognize when you’re overthinking and exactly what to do to combat it.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- Three reasons why high-performing entrepreneurs overthink
- Why even our brains are wired to overthink our business decisions
- The simple solution to stop overthinking in its tracks
RESOURCES
Download the Strangers to Dream Clients Workbook at https://desoladavis.com/advantage
Donald Miller: https://businessmadesimple.com
Jon Acuff: https://soundtracksbook.com/
Behavioral Economics - Loss Aversion:https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/loss-aversion/
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis.
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Building a profitable digital product suite shouldn’t be complicated.
In fact, knowing exactly what your product suite entails makes your customer journey easier to create
In this episode, I’ll introduce you to my STEPwise approach to building a strategic digital product suite so you can attract and convert your dream clients
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- Why cookie cutter strategies won’t work for your digital product business
- The mistakes entrepreneurs make that repels their buyers
- The four types of digital products that make up a strategic product suite
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis.
Then, make sure you’re following me on Instagram, where you can see behind the scenes footage of how I craft the customer journey and how you can too.
Understanding where your client is on the customer journey is important to solving their problems.
In fact, knowing exactly what stage of the customer journey your client is in, prevents you from leaving money on the table.
In this episode, I’ll introduce you to the five stages of the customer journey so you increase your revenue.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
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Why it’s important to know where your client is in their customer journey.
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How understanding the customer journey can help you is to assess the results you’re getting in your business and make better decisions.
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Why knowing all 5 stages of your customer journey is going to skyrocket your revenue.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis.
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
I hate to break it to you, but just having a sales funnel isn't enough to grow a successful business.
Without a clear customer journey, you're leaving a lot of money on the table that a sales funnel just can't help you generate.
In today's episode, I'm going to share why you need to ditch your automated, robotic sales funnel and focus on customer relationships instead.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- 3 reasons why aiming to build a high converting sales funnel is a terrible business decision.
- What a customer journey actually is and the benefits of having one.
- Where customer relationships are most vulnerable during the sales process and why you need to pay even more attention at that stage.
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
If you want to find out more about all the elements of the customer journey, I want you to download the free Positioning Advantage workbook I’ve created for you. You can find it at https://desoladavis.com/advantage.
**Welcome to the Journey to Fans podcast. In this special trailer episode, I’m sharing what you can expect around here.
I'd love for you to follow me on Instagram**, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Not having a clear customer journey cost me $10,000 and left me with several problems unsolved.
I learned a lot from hopping from one bad customer experience to another. Now, I teach other entrepreneurs how to make sure their products deliver on the promise even after the sale is complete.
In today’s episode, I’m going to share why having an automated sales funnel is no longer enough and what you should be aiming for as a business owner interested in solving problems for your customers.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- The $10K mistake that I made when I first joined the online business industry
- What I was no longer willing to accept when it came to investing in online programs
- What you’re really signed up for when you decided to go into business
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis
Then, follow me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.