Author to Authority: Recent Episodes
Kim Thompson-Pinder
Kim Thompson-Pinder interviews authors, professionals and entrepreneurs who teach you how to grow your business bigger, stronger and faster by becoming the go-to person in your niche.
Carrie Pierce is a seasoned writer with over two decades of professional experience, including a background in the film and TV industry, and a co-founder of Morgan Pierce Media and Publishing. Carrie's unique insights on creating wholesome children's literature and overcoming writing challenges stem from her own journey. Initially, she pursued a career in the film industry due to a lack of discipline in writing, but found her way back to her passion through writing health and beauty articles, which eventually led her to craft children's stories and become an editor. Her experiences of being taken advantage of as a young author inspired her to start a publishing house to help other authors avoid similar negative experiences. She believes in the importance of writing material that resonates with readers, inspires them, and teaches them without talking down to or over their heads. Join Kim Thompson-Pinder and Carrie Pierce on this episode of the Author to Authority podcast to learn more about her unique perspective and experiences.
Episode Outline: (00:02:34) Need for Wholesome Children's Literature(00:06:04) Burnout in Writing(00:10:20) Ghostwriting(00:15:19) Balancing Editor Suggestions(00:24:44) The Importance of Book Cover and Marketing Blurb(00:29:38) Connecting with Carrie PierceBio: Carrie E. Pierce has written professionally for over twenty years, building a solid international reputation. During that time, Carrie discovered there was a real need for wholesome, quality children’s literature that could also be enjoyed by parents and grandparents as they read aloud. She understood the concern parents and grandparents felt as they struggled to find children’s stories they could trust and feel good about sharing with the young ones in their lives. Because of that realization, Carrie understands how important it is to keep storytime safe.
Eager to fill this niche, she began prayerfully crafting quality stories from the heart that contain important life lessons; written in a style that doesn’t talk ‘down’ to children.
Carrie’s stories always contain age-appropriate themes - free of agendas and teach wholesome, important life lessons.
Having experienced heartbreak and tragedy firsthand and seeing many of her dreams come true, Carrie speaks with a rich insight into the human heart and an honest voice holding nothing back.
Born in New Orleans and raised in Central Texas, Carrie now lives in Idaho. Over her lengthy career as a seasoned guest, Carrie has proven compelling and forthright. You- and your listeners- won’t be disappointed!
Morgan Pierce Media & Publishing is a premium-level, hybrid publisher that removes the intimidation often felt on the publishing journey by providing authors with the comprehensive publishing services they need before, during, and after their book launch.
Joanne Bolt, a southern mama with a snarky attitude, has made a significant impact in the world of podcasting as a strategic tool for business growth. With a background in running a $56 million real estate team, Joanne transitioned to her true passion of helping women build their businesses. Joanne's unique insights on podcasting as a strategic tool for business growth stem from her emphasis on having a system and strategy in place, whether you have your own podcast or are a guest on other podcasts. Through her Podcast her network, she has created a community specifically for women podcasters, teaching them how to monetize their podcasts and run their businesses effectively. Join Kim Thompson-Pinder and Joanne Bolt on this episode of the Author to Authority podcast to learn more about Joanne's unique perspective and strategies.
Episode Outline: (00:01:43) Joanne Bolt(00:05:20) Podcasting(00:14:35) Purpose(00:17:59) Offer(00:25:34) Evolution of Podcasting(00:29:13) Effectiveness of Smaller Podcasts(00:35:03) Joanne Bolt's ResourcesBio: Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit
Braith Bamkin, an accomplished professional and Executive Director of BNI Melbourne Central, has dedicated his career to supporting thousands of business people in achieving new levels of success. With a deep understanding of the power of giving and knowing one's target market, Bamkin believes that genuine acts of giving without expecting anything in return lead to the most fruitful outcomes. He emphasizes the importance of helping others and solving their problems as the primary purpose of any business. Furthermore, Bamkin highlights the significance of identifying and understanding one's target market, comparing this focused approach to a ship's prow, allowing for smoother progress and easier navigation through the business world. His insights, gained from running several businesses of his own and serving as a trusted advisor in the industry, are shared in his book, "Breathe Easy: Simple Ways to Stay Well Connected." Join Kim Thompson-Pinder and Braith Bamkin on this episode of the Author to Authority podcast to delve deeper into these insights. Episode Outline:(00:10:08) The Benefits of Giving(00:11:18) Building a Successful Business(00:13:43) Knowing Your Target Market(00:21:45) Importance of Perspective(00:24:31) Personalization in Marketing(00:30:08) Writing and Publishing a Book
Bio: Are your audience members seeking new ways to grow their business? Let me take them back to the future and share my knowledge on generating business by being clear on their target market, building relationships and generating referrals.
I've supported thousands of business people to take their business to new heights through my role as BNI Melbourne Central Executive Director. I’m a CPM (Certified Practicing Marketer) who has corporate experience but lives in and loves the small business world.
I've also run several of my own businesses as well as done time in corporate - so it's fair to say, I know my stuff!
If you want dry and boring, I'm not your guy.
Bridgit Norris, a game-changing leadership coach, has made a significant impact in the corporate world, particularly in the construction industry, with her no-nonsense approach and straight talking. Bridgit holds a unique perspective on embracing uniqueness and creating a movement, believing that it is more important than building a business as it allows for a deeper sense of purpose and legacy. She emphasizes the importance of finding one's disruptor point of view and overcoming fear to fully embrace it, leading to a shift in business and a sense of fulfillment. Bridgit gained these insights through her own journey of self-discovery and her experiences in helping others understand their own values and strengths. Join Kim Thompson-Pinder and Bridgit Norris on this episode of the Author to Authority podcast to learn more about embracing your uniqueness and creating a movement.
Episode Outline:(00:10:06) Strengths(00:11:09) Creating a Movement(00:13:13) Disrupting the Industry(00:16:26) Ethical Publishing(00:27:22) Building a Business with Integrity(00:29:16) Connecting with Bridgit
Bio:Bridgit is a game-changing Leadership Coach who uses a conscious and ethical approach to help her clients achieve success in both their businesses and personal lives. She is known for her straight-talking, no-nonsense approach and her weekly community "THE REVOLT WEEKLY" which serves as a support group for rule-breaking individuals looking for inspiration, guidance, and real talk. Bridgit is a leader of a revolution and her community is filled with like-minded individuals ready to break free and create something extraordinary.
Alexa Nazzaro is a seasoned professional in the realm of memoirs and publishing, with a rich background in Creative Writing from Concordia University and a successful career as the founder of Axel Author Services. Alexa holds unique insights on the power and benefits of memoirs, viewing them not merely as vessels of knowledge, but as models for learning from diverse life experiences. She underscores the value of memoirs in offering profound insights and inspiration, while also shedding light on the challenges of creating engaging children's books and the common misconception that they are simpler to write. Alexa advises authors to detach emotionally from their books and to heed their audience's feedback when utilizing their books as marketing tools. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into the world of memoirs and publishing.
Episode Outline:(00:07:07) Learning from Memoirs
(00:08:18) Publishing Experience
(00:11:12) Author Website
(00:14:39) Ebook Preorders
(00:19:06) Building Relationships with Local Booksellers
(00:32:10) Being an Indie Author
Bio:Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals.
A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine.
In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.
Ernie Martin, a seasoned entrepreneur and author, has a rich background in marketing and communications, having worked with renowned companies like Georgia Pacific and Delta Airlines before launching his own ventures. Ernie's unique perspective on his journey as an entrepreneur and author is deeply rooted in his experience as a solopreneur. Despite running a full-scale publishing company, he still identifies as a solopreneur, emphasizing the importance of wearing many hats and being involved in various aspects of his business. He understands the challenges of being a solopreneur, including the limited time available and the need to balance work and personal life, and highlights the essential traits of managing fear, having courage, and being creative. Join Kim Thompson-Pinder and Ernie Martin on this episode of the Author to Authority podcast to delve deeper into Ernie's fascinating journey and glean insights from his unique perspective.
Episode Outline:(00:05:19) Ernie Martin's business story(00:06:47) Receivable Savvy(00:08:20) The process of publishing a book(00:16:37) Importance of courage(00:19:52) Importance of carving out real estate in someone's mind for your business(00:30:57) Marketing for solopreneurs(00:35:17) Leveraging author status
Bio:Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field.
Ernie’s extensive experience has seen him collaborate with numerous Fortune 500 companies, including Delta Air Lines, Georgia-Pacific, and Kimberly-Clark, as well as organizations such as Centers for Disease Control and Prevention and the Business Payments Coalition in collaboration with the Federal Reserve Bank of Minneapolis.
Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015,
A graduate of Xavier University of Louisiana, Ernie holds a Bachelor of Science in Marketing, has acted as a substitute adjunct professor, and regularly mentors entrepreneurs and small business owners as they launch and grow their companies.
In this episode of the Author to Authority podcast, Tracy Beavers, a sales and marketing expert, shares her journey from corporate America to entrepreneurship and her passion for helping others succeed. Tracy discusses the changing landscape of job security and the importance of taking control of one's own career. She emphasizes the need for authentic connections in the online space to grow email lists and attract ideal clients, offering valuable insights on how to start meaningful conversations on social media without being salesy or spammy. Tracy shares her strategy for building an email list through DM conversations, treating them as if they were face-to-face interactions. She also highlights the importance of building relationships and offering value in sales and marketing, emphasizing the need for follow-up and understanding customer needs. The episode concludes with a discussion on promoting a Master Class in the "Be a Confident Entrepreneur" group, providing a supportive community for entrepreneurs looking to grow their income and visibility.
Episode Outline:(00:00:00) Transitioning from Corporate America to Entrepreneurship(00:05:58) Building Authentic Connections for List Growth(00:11:43) Building Email List through DM Conversations(00:16:19) Magazine Publishing Process(00:21:16) Impostor Syndrome and Authentic Marketing(00:26:09) Promoting Master Class in "Be a Confident Entrepreneur" Group Bio:Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!
Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success.
As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.
Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. https://www.tracybeavers.com/resources
In this episode of the Author to Authority podcast, Tracy Hazzard discusses the power of authority marketing and how combining it with a book can benefit business growth. Tracy and host Kim Thompson-Pinder dive into the unexpected opportunities and connections that podcasting can bring. They also emphasize the importance of writing and publishing, as well as utilizing diverse media platforms to effectively communicate with different audiences. The conversation highlights the significance of sharing information generously and authentically to establish credibility and attract an audience. Furthermore, the episode emphasizes the value of combining podcasting and writing to establish a strong relationship with the audience, providing actionable steps for entrepreneurs, professionals, speakers, and coaches to elevate their businesses.
Episode Outline: (00:00:00) Becoming Bingeable(00:06:48) The Power of Podcasting(00:12:18) Struggles with Writing and Publishing(00:17:54) The Power of Sharing(00:23:30) The Power of Combining Podcasting and Writing(00:29:07) Building a Platform: The Power of Podcasting(00:34:34) The Importance of Owning Your Audience
Bio:
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Former firewalk captain for Tony Robbins, Dave Albin, shares his personal journey of overcoming addiction and finding personal development through Tony Robbins' programs in a recent episode of the Author to Authority podcast. The conversation discusses their experience attending a seminar with Tony Robbins that included a firewalk and the transformative impact it had on their lives. The speakers highlight the importance of facing fears and pushing past limits, emphasizing the power of perseverance and the rewards that come from taking action. Firewalking is described as a life-changing experience that instills a sense of accomplishment and self-belief, empowering individuals and bringing people together. The podcast, hosted by Kim Thompson-Pinder, focuses on leveraging the power of writing and publishing a book to establish authority, offering valuable insights and secrets to elevate one's business.
Episode Outline: (00:00:00) Tony Robbins and the Power of Firewalking(00:06:42) Reluctance to Participate in Firewalk(00:12:24) Firewalking Experience(00:17:50) The Power of Firewalking(00:23:44) The Power of Taking Action(00:29:41) The Power of Small Decisions(00:35:49) Dave Albin's Journey to Sobriety(00:41:43) Author to Authority podcast
Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking.
This is where Dave’s life took a hard turn.
Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com
Donnie Bovine, CEO and founder of Success Champions, shares his journey from salesperson to business owner in this episode of the Author to Authority podcast. He emphasizes the importance of honesty, eliminating excuses, and taking responsibility for success in business. The conversation discusses the challenges faced by entrepreneurs, the importance of traditional sales and networking methods, and the need to hire the right people. Sales and networking are highlighted as crucial for business growth, and the fear of sales is debunked. Compatibility with clients and the benefits of niche marketing are also explored. Listeners are encouraged to share the episode as a valuable resource for building a successful business.
Episode notes: (00:00:00) You Don't Have a Sales Problem(00:06:31) Building a Successful Business(00:11:47) Building a Successful Business(00:17:04) The Importance of Hiring the Right People(00:22:51) The Importance of Sales in Business Growth(00:28:54) Importance of Compatibility in Business(00:34:21) Scaling a Business through Niche Focus
Bio: Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human.
Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker.
Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth.
Episode Outline:(00:00:00) Overcoming Fear of Writing(00:06:36) Overcoming Fear and Finding Freedom(00:11:55) Marketing in a Changing Market(00:17:56) Prospecting and Selling(00:23:19) The Importance of a Second Pair of Eyes(00:28:58) The Power of One: Simplify and Strategize
Bio:When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud.
My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to death, but I had to overcome my fear of public speaking.
As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.
Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance.
Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world.
https://marisashadrick.com/workbook
Sheryl Plouffe is an accomplished author and podcaster renowned for her expertise in high ticket offers and relationship-building within the business sphere. She advocates for starting with high ticket offers to establish cash flow and create a sustainable business model, enabling reinvestment and growth. Through her podcast, Sheryl underscores the value of authentic relationship-building and strategic collaborations, which she views as essential for delivering transformative programs that offer substantial value to clients. Emphasizing the importance of avoiding spammy or salesy tactics, she believes that genuine connections foster business expansion and knowledge-sharing, making podcasting a pivotal tool in her approach.
Episode Outline:(00:00:50) Building Sustainable Business with High Ticket Offers(00:06:24) Transformative High-Ticket Business Growth Strategies(00:10:47) Results-Driven High Ticket Programs for Entrepreneurs(00:12:46) Nurturing Industry Connections for Business Growth(00:20:57) Sheryl Plouffe's Weather Network to Icon Maker(00:30:09) Collaborative Podcasting for Business Expansion and Success Bio:Welcome to today's episode with Sheryl Plouffe, a visionary co-founder of ICONMAKER®, where she and her partners have propelled coaches, consultants, and entrepreneurs to achieve six and seven-figure successes through high-margin programs and strategic podcasting. With over $3 million in client sales since 2023, Sheryl's leadership is transformative. Before entering the business world, she spent two decades as a Canadian television anchor and executive at The Weather Network. Today, she's here to share invaluable insights on scaling businesses and maximizing podcasting effectiveness. Let's get started! https://www.iconmakerlive.com
Attend our next ICONMAKER Workshop, and Discover How To Earn Seven Figures From A Business Podcast.
Jon Clemence is a dedicated content creator and marketer who began his career on Upwork, initially offering his services for $10 an hour. With a deep passion for proofreading and writing, Jon quickly built his reputation by providing exceptional value to his clients, emphasizing that content editing goes beyond fixing grammar; it involves enhancing reader engagement, improving click-through rates, and ultimately attracting more customers. He believes that content creation and marketing should focus on showcasing the true value and impact of the services provided, rather than just superficial corrections. Currently working on a book to highlight the significant business benefits of hiring a skilled content editor, Jon also provides a free blog self-assessment on his website, cedarpressproofreading.com, to help writers enhance their content and boost their online presence.
Episode Outline:(00:02:10) Passion-driven Entrepreneurship: From Corporate Career to Agency(00:07:00) Engage Readers with Captivating Introductions in Blogging(00:10:28) Engaging Readers: The Power of Statistics(00:14:37) Enhancing Mobile User Experience with Structured Posts(00:23:02) Direct Readers with Clear Calls to Action(00:27:16) Strategic Impact of Content Editors Bio:About Me I'm Jon, a professional proofreader, editor, and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. Target Audience My expertise primarily caters to business owners and entrepreneurs who want to transform their existing blogs and newsletters into their most reliable source for getting new clients and sales. I understand the challenges they face and offer editing and writing services that focus on helping clients increase their expertise, authoritativeness, and trustworthiness in their fields. Achievement Since I started in 2021, I've: Achieved Top Rated status on Upwork (awarded to the top freelancers on the site) with a 100% Job Success Score Developed working relationships with over 20 companies, providing the highest quality in editing and writing services. Grew an editing and writing agency from the ground up that now has multiple long-term clients and continues to expand. Become an expert editor and writer in the Functional Medicine field. Just for Fun On a lighter note, when I'm not working, I’m playing electric guitar in a local rock band. We cover everything from Fleetwood Mac to Post Malone (we do a killer reggae version of “Overdrive”!).
https://cedarpressproofreading.com/
This is my business's web page, where people can learn more about the services I provide, book a call with me, and download a free blog self-assessment checklist to help them gain new visitors and customers by improving their existing blog.
Bill Blankschaen, founder and chief story architect of Story Builders, passionately advocates for the transformative power of storytelling. He believes that entrepreneurs, professionals, coaches, and speakers can connect deeply with their audiences by intentionally sharing the right story at the right moment. By aligning stories with personal values and messages, Blankschaen helps individuals and professionals build platforms, brands, and businesses that resonate authentically with their target markets. His approach underscores the importance of recognizing the uniqueness and value of one's personal narrative, as these stories provide a powerful lens through which experiences, lessons, and successes can be effectively shared, leading to greater influence, impact, and income.
Episode Outline:(00:01:45) Storytelling Strategies for Building Authentic Brands(00:09:44) "Surviving and Thriving: Lessons from Hudson"(00:18:44) Transforming Self-Belief Through Personal Narratives(00:20:10) Transformative Power of Shared Triumph Stories(00:22:28) Creating Tangible Solutions for Positive Outcomes(00:30:11) Impactful Self-Published Books for Target Audience(00:32:36) Profitable Opportunities for Authors Through Storytelling Bio:Bill Blankschaen is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships. StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income. A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and A.J. Vaden, Zig Ziglar and family, Je Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America. The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started! https://mystorybuilders.com/story
Do you want to write a book, but don't know where to start or even if it will even happen? This CTA link will allow the listener to connect with StoryBuilders and find out options for writing a book, creating the base for a book, course creation, etc. or even exploring what the listener's needs are. If we are a great fit we will provide some options, if not we will suggest other entities that can help them find what they need. Regardless, this is a free consultation and the first step toward achieving something that has lingered in the background for years, but hasn't had any traction.
Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively.
Episode Outline:(00:09:36) Value-driven Audience Engagement for Business Growth(00:13:25) Strategic Value-Driven Information Marketing
Approaches(00:16:00) Prioritizing Client Needs for Business Success(00:18:40) Empathy-Driven Client Communication Strategies(00:22:28) Mapping Customer's Sales Journey for Success(00:26:04) Testing Lead Magnets for Audience Resonance Bio:With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!https://www.facebook.com/groups/purposeandprofitsisterhood
Gerry Black is a seasoned B2B online marketing strategist and copywriter with over 25 years of experience in sales and marketing, specializing in website conversion. He firmly believes that a website should serve as a tool to convert visitors into clients, emphasizing the need for a site that stands out and offers genuine value to keep visitors engaged. Despite his book not achieving the success he hoped for, Gerry remains unwavering in his mission to help clients achieve business success through effective website strategies. He offers a free report with seven actionable strategies aimed at improving conversion rates, underscoring the importance of taking proactive steps to transform websites into engaging, round-the-clock salespeople that authentically reflect the unique voices and messaging of business owners.
Episode Outline:(00:04:32) Personalized Website Branding for Enhanced Conversions(00:12:01) Compelling Headlines: Capturing Visitor Attention
Online(00:16:51) Engaging Headlines for Audience Attention(00:19:09) "Engaging Readers with Impactful Headlines"(00:26:08) Building Credibility with Testimonials and Social
Proof(00:34:33) Effective Sales Conversion Strategies Using Social
Proof Bio:Gerry Black is a B2B Online Marketing Strategist and Copywriter
Hi! I’m a Canadian-based, online marketing and copywriting strategist with over 25 years of sales and marketing experience.
I work with small business owners, entrepreneurs and professionals to help them identify the leaks, gaps and missing elements in their online and offline marketing that is costing them money.
My skills and experience were developed in the only environment that matters – in the marketplace working on the real-life challenges small business owners are confronted with.
The guidance I provide is focused on making sure my clients have the sales and marketing fundamentals in place that are based on proven, timeless principles and strategies that work.
Although I’ve worked with blue chip clients like Siemens, Kimberly Clark and Kenworth, I much prefer to to focus my efforts on helping small business owners how to increase their sales.
I’m the author The CLIC Website Sales Leads System – a step-by-step playbook designed to explain how to create a compelling online presence that converts lookers into clients and customers. Bob Bly, Best-Selling Author and the man McGraw Hill calls, “America’s top copywriter” said this about CLIC:
‘I have read 100’s of eBooks over the years, and not always, but usually learn something from each and every one…including this one. Gerry shows you, in 4 easy steps, how to attract more website visitors, and convert more of them to paying lifetime customers. I found that Gerry’s writing style and explanation of strategies very easy to understand, and more importantly, easy to implement.’
I have presented marketing seminars for groups like Indigo Marketing – a firm that focuses on Financial Advisors. I’ve also been a guest on BlogTalk radio and created a marketing video for Small Today – a community of entrepreneurs and business owners looking for ways to generate more leads, sales and profit.
I write web copy, promotional emails, lead magnets, landing pages and and other online marketing materials clients need to sell their products and services to businesses.
Last year, I created Invisible Selling – a free, 3-video sales training mini-course drawn from the exact same system I use to help business owners who lack formal sales training close more sales.
Prior to becoming a marketing and copywriting strategist, I was an award-winning sales professional in the advertising industry. I hold a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.
To schedule a free, no-obligation phone chat where we can talk about what’s going on in your business and how we can work together to increase your sales, call me at 905-716-7130 or email me at gerry@marketingwriter.ca
Dan Storey is a renowned author, trainer, and motivational speaker with a deep understanding of personal motivation and behavioral psychology. In his extensive research on decision-making processes in business, Storey emphasizes the critical role of effective task delegation. He advocates for the importance of teamwork and building strong teams to achieve success, stressing that delegation should be executed with a proper understanding of the tasks to ensure they meet desired standards. Through his book, "The Personal Transformation Blueprint," Storey outlines strategies for creating systems and manuals that guide those to whom tasks are delegated, fostering creativity and innovation while ensuring consistency and documentation for future reference.
Episode Outline:(00:06:31) "Secret Superpower: Daily Actions for Success"(00:15:02) Embracing Growth Through Personal Excellence Journey(00:17:48) "Empowering Teams for Business Efficiency"(00:20:05) Effective Delegation for Business Success(00:21:57) Task Delegation for Efficient Business Growth(00:26:21) Embracing Authentic Voice in Writing and Publishing(00:30:12) Publisher Compatibility Evaluation for Authors Bio:Dan Storey is an author, trainer, and motivational speaker who has spent years studying the principles of personal motivation and behavioural psychology to answer two simple questions - why do we do what we do and can we influence this? As a master practitioner and trainer of NLP (neurolinguistic programming) and with a Master’s Degree in Behavioural Decision Sciences, Dan Storey truly understands the mental processes it takes to be successful in transforming the results you get in life. Through becoming one of the top natural physique bodybuilders in the UK, Dan Storey has put these principles into action to show what is possible when you put your mind to it. Dan has made it his mission to help people unleash their true potential and live life at a level they only dreamed possible.https://www.amazon.com/Personal-Transformation-Blueprint-Powerful-Unprecedented/dp/B0CZ8GXP9Z
Personal Transformation Blueprint is my book that outlines the mental challenges associated with making major changes in life. People often set goals but fail to achieve them because of the same mental patterns that run for everyone. Understanding and overcoming these mindset elements is the way to guarantee success in any change you want to make.
Joe Pallo, a seasoned sales coach with over 35 years of experience and more than 30,000 sales calls under his belt, brings a unique perspective to the components of an effective earnings sales system. He firmly believes that sales success hinges not on self-promotion but on earning the right to advance with the client through genuine understanding of their current reality. Joe emphasizes the need for flexibility in sales presentations, drawing an analogy to the unpredictability of parenthood, and champions the critical role of emotional connections and heartfelt belief in building genuine client relationships. Through innovative strategies like sending prospects his book, "How to Sell Nothing: The Logical Way to Make the Emotional Sale," and fostering meaningful follow-up discussions, Joe Pallo has guided countless clients towards significantly enhanced production without additional effort.
Episode Outline:(00:02:39) Building Emotional Connections in Sales(00:12:38) Active Listening in Sales Differentiation(00:15:05) Enhancing Sales Skills Through Online Platforms(00:21:24) Building Relationships in Sales Through Chicken Poop(00:23:27) Emotional Relationship-Building for Successful Sales(00:29:20) Engaging Readers Through Conversation: Book Outreach
Strategy(00:33:20) Relationship Building through Meaningful
Conversations Bio:Since 2017, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided 100’s of clients across multiple industries to double or triple production without working harder. His point of differentiation is his emphasis on mastering the art of the emotional connection. Building on 35+ years of direct selling experience and well over 30,000 sales calls, he empowers top performers to follow his E.A.R.N.I.N.G™ Sales System to bring about decisive and lasting results across industries ranging from financial services to retail to agriculture. He says that the two most powerful words in sales are “What else?” They are also the most underused.
http://www.convertsalesfaster.com
By making mistakes that have cost the sale, Joe has great advice on how that can be avoided through his E.A.R.N.I.N.G™ Sales System that your audience can use today. It’s a great tool to assist in selling more in less time. Check it out for yourself today!
Mark Wonderlin is a visionary founder with over a decade of experience in marketing and advertising, excelling in various disciplines including video production. Recognizing the shift towards video content, he established Mosaic Media Films to produce compelling videos that align with clients' business goals and foster deeper connections with audiences. Wonderlin believes in the synergistic power of marketing and video to increase trust, build loyalty, and drive business growth. He encourages businesses to embrace video as a strategic tool, offering valuable resources and guides through the Mosaic Media Films website to help them create impactful videos that resonate with their target market.
Episode Outline:(00:02:31) Essential Videos for Business Marketing Success(00:06:41) Harnessing Video's Marketing Potential Through
Testing(00:14:45) Transformative Customer-Centric Video Storytelling(00:16:28) Transformation Stories: Building Trust Through
Testimonials(00:18:14) Crafting Videos Aligned with Target Audience(00:28:30) Lead Magnet Book Strategy for Authors Bio:Meet Mark Wonderlin, the visionary founder of Mosaic Media Films, a leading force in the world of video production and marketing. With a passion for crafting creative business videos that don't just captivate but convert, Mark has carved a niche for himself in the video marketing industry. As the driving force behind Mosaic Media Films, Mark brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content. Mark collaborates closely with clients, delving into the sales & marketing strategies of their businesses and funnels. This deep understanding allows him to create videos strategically tailored to drive traffic and boost sales. In the digital world where content is king, Mark stands out by not just creating visually stunning videos but by ensuring they align seamlessly with the client's broader marketing objectives. Mark and his team’s commitment to excellence and innovation has earned Mosaic Media Films the highest-rated video production company in Austin.
https://mosaicmediafilms.com/resources
For viewers who want to learn more about video but don't know where to start, you can get a variety of great tools, quizzes, checklists, and videos for Free (no email required) by going to Mosaic Media Films Dot Com Forward Slash Resources.
Peter George, a seasoned public speaking coach, understands the transformative power of effective communication in the business world. Overcoming a childhood lisp and stutter, Peter now dedicates his life to helping others enhance their presentation skills. He firmly believes that a book should be seen as a business card, a tool to showcase one's credibility and authority in a specific industry. By leveraging books to secure speaking opportunities and establish professional status, Peter underscores the book's role as a valuable investment in one's business, differentiating oneself from competitors and boosting visibility in the marketplace.
Episode Outline:(00:00:02) Enhancing Business Growth Through Influencer Strategies(00:03:02) Expert Positioning Through Industry-Relevant Books(00:10:35) Impactful ROI through Business Books(00:10:59) Expertise Showcased Through Book Business Cards(00:26:25) Emotional Rollercoaster of Book Creation Process(00:29:10) Spousal Support: Writing Journey's Pillar Bio:Public speaking coach for 19 years. Has done public speaker for 37 years. Author of the 6-time award-winning book, The Captivating Public Speaker. Creator of the AMP'D Speaking Framework™. TEDx coach. Contributor to the PodMatch Host Mastery Guide. Contributor to the PodMatch Guest Mastery Guide BIO. Peter believes that everyone should be able to confidently share their knowledge and experience. As a public speaking coach, he specializes in helping professional speakers, authors, consultants, and executives be calm, confident, and credible® every time they speak. Throughout his childhood, Peter dealt with a lisp and a stutter. Consequently, he grew up shy and introverted, avoiding communicating with others as much as possible. When he got into the business world, he quickly realized that his lack of presentation skills kept him at a disadvantage. So first, he tried to improve his skills with self-study, but that took too long, and he missed the feedback a coach would provide. Then he went for group training. That was amazing, but he wanted to be an even better public speaker. So he got personal training and now credits his public speaking coaches for much of his business success. Over the past 18 years, Peter has helped professionals from around the corner to those in Fortune 100 companies develop into speakers who understand how to craft and deliver presentations that engage, persuade, and inspire, ultimately helping them increase their impact, influence, and income. For 36 years, Peter has been speaking and training at conferences and other events in more than 50 countries. His subject? You guessed it ... public speaking. Peter is the host of Public Speaking with Peter George, a twice-weekly podcast that focuses on public speaking tips and techniques. His guests range from highly recognized speakers to those not yet so well known. However, all are there to share their experience, expertise, and advice with his listeners. Peter's 6-time award-winning book, The Captivating Public Speaker: How to Engage, Impact, and Inspire Your Audience Every Time, is available on Amazon and Peter's website, PeterGeorgePublicSpeaking.com. Peter's greatest enjoyment in his business is when his clients develop extraordinary presentation skills and, if not more so, create a level of confidence they didn't know they could achieve.http://PeterGeorgePublicSpeaking.com
There, your listeners can: Order my book , download more than 50 public speaking tips and learn about my coaching services
Jake Stahl is a seasoned salesperson who has consistently demonstrated his expertise by achieving top sales positions in multiple large companies. Transitioning into training and development, he has become a fractional chief learning officer, specializing in adult learning and conversational dynamics. Jake believes that soft skills are essential in sales, as they foster rapport and trust, which are critical for successful interactions. Emphasizing the importance of active listening and creating meaningful connections, he advocates for moving beyond traditional sales methods to focus on personalized, trust-building conversations that lead to higher conversion rates.
Episode Outline:(00:08:12) Empathy-driven Sales Strategy for Entrepreneurs(00:08:35) Mastering Finesse Skills for Entrepreneurial Success(00:15:13) Strategic Sales Approach: Quality over Quantity(00:18:10) "Active Listening: Key to Building Trust"(00:18:10) Building Rapport Through Active Listening(00:18:10) Engaging Through Active Listening for Effective
Communication Bio:Jake is a pioneer in conversational dynamics and a highly regarded fractional Chief Learning Officer. He is revolutionizing sales through his 'Adaptive Conversational Blueprint,' turning sales professionals into relational architects capable of forging profound connections with prospects. Integral to his approach is the 2/10 Rule, which challenges traditional perspectives on conversation and emphasizes the importance of rhythm and cadence. With a rich background spanning 30 years, Jake has shared his expertise in training and development across six countries, impacting over 10,000 individuals. A master mason and father of four, Jake seamlessly blends practical experience and insightful wisdom in his pursuit of the perfect conversation.https://calendly.com/jakestahlconsulting/60-minute-meeting
Any audience member can book a free one hour consult with me to explore how we can elevate their game. Whether they're an individual hungry to boost sales or a company needing top-notch training without hiring a full-time Chief Learning Officer, I've got your back. In our session, we'll assess if we're the perfect match and I'll arm them with actionable strategies they can use immediately.
Richard Lowe, a former tech professional turned successful author, offers a unique perspective on the power of leveraging a book for career advancement. He believes that writing a book is essential for C-level executives aiming to pivot their careers and establish credibility. By showcasing their expertise and personal story, individuals can unlock opportunities such as speaking engagements, TED talks, and press coverage. Lowe emphasizes the importance of effective promotion, advocating for strategies like LinkedIn networking and virtual book launch parties to maximize a book's impact, and provides book coaching services to help aspiring authors overcome any obstacles they may face.
Episode Outline:(00:02:14) "Strategically Publishing a Book for Career Growth"(00:11:12) Persistence and Resilience in Client Acquisition(00:14:06) "Strategic Book Writing for Career
Transition"(00:20:38) "Multi-Threading Book Publishing and Marketing
Services"(00:22:43) Optimizing Amazon Recommendations through Strategic
Launches(00:27:06) Leveraging Written Work for Career Advancement(00:30:40) Surviving Feast or Famine in Ghostwriting Bio:Richard Lowe is a professional ghostwriter and author. His passion is to help businesses and individuals write books that showcase their expertise, build credibility and tell their story. Richard has written and published 63 books on a variety of subjects (including 2 Kindle bestsellers), ghostwritten 48+ books, and authored over a thousand articles for blogs and social media. Listeners will learn how to get started on their book, what to do and what to avoid, how to get published, and how to sell copies of their book.
https://thewritingking.youcanbook.me
Listeners who want help writing a book can schedule a free, no obligation call to get some advice and help them overcome their barriers.
Aurora Winter is a renowned entrepreneur, best-selling author, and founder of Same Page Publishing, who has masterfully monetized the art of storytelling. She believes that thought leadership can indeed lead to making seven figures by using the right words to the right people at the right time. In her book, "Turn Words Into Wealth: Blueprint for Your Business Brand and Book," Winter outlines seven strategic ways to generate significant income, emphasizing the power of words in transforming businesses and lives. Through her "Thought Leadership Accelerator Program," she ensures clients not only achieve successful book launches but also secure financial returns, cautioning that strategic positioning and marketing efforts are crucial.
Episode Outline:(00:01:33) "Maximizing Business Potential through Thought Leadership"(00:14:15) Leveraging Language: Unleashing Financial Success
Through Communication(00:21:28) Enhancing Book Monetization with Unique Offerings(00:24:04) Certification Program Revenue Generation Strategy(00:31:27) "Adapting Legal Thrillers into Visual
Media"(00:33:36) Strategic Communication for Lasting Impact Bio:Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses. Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence. Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book. Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more. A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: www.AuroraWinter.com/media. To book Aurora as a podcast guest, email PR.aurorawinter@gmail.com or text (816) 447-1886. Gifts for your audience are here: www.turnwordsintowealth.com and www.magicmysteryandthemultiverse.com
Learn more about the new fantasy series "Magic, Mystery and the Multiverse" by Aurora M. Winter. Get access to "sneak peeks" of new books. Follow our next Kickstarter launch. There's no cost or obligation! See why "Magic, Mystery and the Multiverse" won the American Fiction Award, Readers' Choice Award, and was a #1 New Release on Amazon. This fun, fast-paced fantasy series shines a light on the importance of free speech, friendship, and family. Or, if. you prefer, you can share this website for other bonuses: www.TurnWordsIntoWealth.com
Henry DeVries is an acclaimed author and business strategist who has penned 20 books, including the recent "Marketing with a Book for Agency Owners." With a career starting in 1990, DeVries has gained international recognition for his expertise, most notably with his bestseller "How to Close a Deal like Warren Buffett." He is a staunch advocate for using books to build business credibility, emphasizing the necessity of passion, expertise, and originality. DeVries critiques the use of AI in book writing, advocating instead for authors to establish themselves as authorities in their niche through genuine content, speaking engagements, and active promotion across various platforms.
Episode Outline:(00:00:50) Establishing Authority Through Book Promotion(00:07:44) "Author's Passion-Driven Writing for Client Conversion"(00:09:20) Proactive Book Promotion for Authors(00:27:38) Leveraging Books and Platforms for Author Promotion(00:34:19) Resilience and Opportunity: Dave's Hudson Miracle Story(00:35:07) Elevate Your Brand with Book Publishing Bio:Henry DeVries, MBA, is a business development columnist, host of Agency Rainmaker TV, and the CEO of Indie Books International, a company he cofounded in 2014 to work with small to midsized agency owners and marketing consultants who want to attract high-paying clients by marketing with a book and speech. In his writing and speaking he shares in humorous ways many pragmatic strategies that can double sales and achieve marketing returns of 400 percent to 2,000 percent. Since 2010, he has ghostwritten, coauthored, and published more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal like Warren Buffett—now in five languages, including Chinese. Henry has hosted or been a guest on over 50 podcasts to date. On a personal note, Henry is a baseball nut. A former Associated Press sportswriter, he has visited forty-four major league ballparks and has three to go before he “touches ’em all.”
Jill Lublin, a media magnate with over 25 years of experience, is globally recognized for her proficiency in securing media attention for entrepreneurs. Having served more than 100,000 clients, written best-selling books, and started her own PR agency, Lublin's perspective on publicity is shaped by her multifaceted career. She strongly advocates that entrepreneurs can, and should, gain affordable and effective publicity. According to Lublin, the success recipe includes a compelling message, a start at local media, and strategic investment in expert support, which collectively empower entrepreneurs to increase their marketplace visibility and perform better. Her experiences and the success of her Media Mastery Intensive program further validate her perspective.
Episode Outline:(00:00:50) Utilizing Local Media for Entrepreneurial Publicity(00:04:32) Navigating Business Finances for Entrepreneurs(00:08:05) Enhancing Visibility: Crafting Compelling Media
Messages(00:19:30) Free Resources for Effective Publicity Campaigns Bio: Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.
https://jilllublin.com/challenge/
Challenge: Ready To Go From The Best-Kept Secret To Respected Authority Almost Overnight? Join me on the short 3-Day Publicity Challenge to discover the strategies you can use to gain massive visibility and attract the leads, clients, and referrals you need to take your business to the next level… Even if you’re a one-man or one-woman team… No one’s heard of you before… And you have ZERO experience in PR.
Beejel Parmar is a seasoned entrepreneur in the virtual assistant industry, with over a decade's worth of experience in founding and growing a successful VA venture. He holds a strong belief that virtual assistants are essential for entrepreneurs, including solopreneurs, consultants, and professionals, to take their businesses to a higher level. Shaped by his experiences in the VA industry, Parmar advocates for a direct hire model with no markup fees, a policy he believes fosters trust, community, and transparency between clients and VAs. Beejel's perspective is that VAs play a crucial role as a reliable and affordable resource for small and micro-business owners, helping these enterprises manage their workloads effectively while focusing on high-priority tasks. His focus on clear communication and understanding of cultural differences further underscores his commitment to excellence in the virtual assistant sector.
Episode Outline:(00:01:21) Efficient Virtual Assistance Enhances Entrepreneurial Focus(00:07:21) Transparent Relationship: Clients and VAs Direct
Connection(00:16:25) Enhancing Entrepreneur Productivity with VA
Assistance(00:22:28) Weekly Meetings for Productivity and Accountability(00:28:01) Optimizing Business Tasks Through Effective
Delegation(00:33:17) Enhancing Productivity through Delegating Tasks
Efficiently Bio:In the competitive virtual assistant (VA) sector, Beejel Parmar stands out as both a disruptor and innovator. Inspired by 'The 4-Hour Work Week,' he launched his VA venture by hiring three assistants. Within weeks he was working with VA service company and helped expand the operations from 100 to over 500 VAs over the span of a decade. In 2019, Beejel introduced a groundbreaking VA service, setting a new industry benchmark with a direct hire, no mark-up fee approach. This model, emphasizing community and transparency, attracted skilled VAs and built trust through face-to-face training and events, benefiting both clients and VAs financially. Beejel's influence reaches worldwide, sharing his expertise in productivity, outsourcing, and VA services across eight countries. A prominent speaker, his innovative outlook on equitable outsourcing showcases the impact of innovation and community, proving transformative ideas can redefine industries. He is a sought-after speaker often invited to share his knowledge and experience at workshops, masterminds, networking events, and podcasts... with a simple, yet profound message… delegate or drown!
https://www.BeeEPiCoutsourcing.com
Free Outsourcing ROI Guide, with questions to help someone decide what to outsource, what to outsource first, best options for hiring Virtual Assistants.
Christian Brown is a seasoned co-founder and chief marketing officer of Gluey, an influencer marketing platform that has witnessed remarkable growth under his leadership. Coming from a background in social media marketing that dates back to his teenage years, Christian has a unique perspective on influencer marketing. He views it as an essential tool for engaging with target markets and highlights the importance of aligning with influencers who resonate with a brand's audience, rather than merely chasing big names for credibility. He sees significant potential in micro-influencers, who may have a smaller following but a higher percentage of a brand's target market. Furthermore, Christian underscores the value of data-driven decisions in this field, advocating for the use of advanced audience insights in choosing collaborators. Ultimately, he sees influencer marketing as a powerful, constantly evolving means of communication that can be greatly beneficial to businesses when approached strategically and with a focus on audience alignment.
Episode Outline:(00:00:02) Elevate Your Brand with Published Books Podcast(00:02:59) Micro-Influencers: Targeted Marketing Through Data
Insights(00:04:14) Follower-Count Based Influencer Collaborations for
Brands(00:20:33) Targeted Marketing Impact with Micro-Influencers(00:20:43) Targeted Micro Influencers for Enhanced Engagement(00:20:43) Data-Driven Influencer Selection for Marketing
Success Bio:Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding. From crafting the image and cultural identity internally as a team to building out the public perception from the ground up, Brown channels his passion and leadership every day into ensuring all aspects of the brand align seamlessly with Glewee’s larger vision. Alongside these responsibilities, Brown leads the marketing department of ten people, a carefully selected cohort of like-minded Gen Z innovators collectively focused on growing an industry-disrupting platform. To learn more about Christian Brown or Glewee, please visit www.glewee.com or you can follow them on any major social media platform.https://glewee.com/
If you are looking to get started with influencer marketing, you can create a free account on Glewee's end-to-end influencer marketing platform here. On our platform, we have over 10,000+ pre-vetted influencers and creators to work with for as low as $100 per post. Brands and companies can launch a campaign in minutes and start working with pre-vetted creators right away on Glewee.
Bryan Charleau, a former athlete turned sales professional, brings a wealth of experience and knowledge to the sales industry. With a decade of sales expertise and a publication under his belt, Bryan offers insightful perspectives on transitioning to hiring salespeople. He believes that patience and understanding are crucial, especially when dealing with new hires who may have little experience. He discourages focusing solely on immediate sales results, instead promoting the idea of viewing the sales process as a series of progress checkpoints. Charleau acknowledges the challenges involved in onboarding new salespeople, noting that finding the right fit may require some time. However, he emphasizes the importance of guidance, interaction, and alignment between the salesperson and the company for a successful onboarding process and the individual's growth within the sales role.
Episode Outline:(00:02:54) Balancing Expectations in Sales Team Onboarding(00:06:37) Aligning Expectations for Successful Sales Outcomes(00:09:39) Cultivating Trust through Entrepreneur-Salespeople
Relationship Building(00:19:47) Sales Success Through Gradual Expectation Setting(00:21:14) Salespeople Evaluation Period for Optimal Fit(00:23:01) Mastering Checkpoints: Sales Training Challenges
Explored(00:33:10) Engaging with Bryan Charleau's Sales Insights Bio:I am a University of Concordia Graduate with 10+ years of sales experience. I am a former university athlete, currently work full-time in sales, and Author of the book "Pitching Sales! A Complete Guide to Becoming a Sales Professional" This book takes a unique perspective on sales by providing mentorship and guiding the reader through how to prepare and build foundational skills to become a sales professional rather than techniques and methods on selling itself.
https://www.amazon.ca/Pitching-Sales-Complete-Becoming-Professional/dp/1738651606/ref=cm_cr_arp_d_product_top?ie=UTF8
This is the link where they can pick up the book on Amazon. It is offered in Paperback, Ebook, and Audible.
Corey Quinn is a seasoned professional known for his expertise in agency growth and sales coaching, with a significant role in elevating Scorpion's revenue to $150 million by transitioning from founder-led sales to a team-based approach. His perspective on transitioning from founder-led sales to sales teams is shaped by his extensive knowledge and experience in aiding agency founders in revenue scaling. Corey emphasizes that even small businesses, solopreneurs, consultants, and speakers can evolve from being the sole salesperson to having a sales team, asserting the importance of agency owners and consultants' passion for their businesses as it could make them effective in sales. However, he also recognizes the need for founders to relinquish some responsibilities to successfully scale and grow the business. Through his experiences and insights, Corey aims to aid agency founders in simplifying growth and moving beyond the constraints of founder-led sales.
Episode Outline:(00:10:32) Optimizing Sales Strategies for Business Growth(00:14:46) Niche Market Specialization for Agency Growth(00:16:19) Founder-Led Sales Trap Escape Techniques(00:24:40) Product-Knowledge Driven Sales Team Formation(00:26:07) Earnings Alignment Strategy for Sales Motivation(00:32:53) Becoming a Niche Market Expert for Success Bio:Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in helping agency founders scale revenue. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to simplify growth and escape founder-led sales.https://www.AnyoneNotEveryone.com
You can download a free audiobook version of: "Anyone, Not Everyone. A Proven System to Escape Founder-Led Sales" today. In it, you'll learn the five steps to transform from a generalist to a vertical market specialist.
Devin Marks, known as the "Ted Talk Whisperer," is a highly respected Ted style speaking coach with a strong background in events like Talk Eleven, where personal narratives are shared on stage. Marks sees the Ted style presentations as a transformative medium for conveying information, believing in the power of clear, engaging, and action-inspiring speeches. He sees these talks as platforms for sharing personal experiences and insights irrespective of one's profession or background. His belief in the value of unique perspectives and the learning experiences from interactions with influential figures has shaped his approach to coaching. All in all, Marks advocates for the use of Ted style practices to refine storytelling, engage audiences, and ignite action in various professional environments.
Episode Outline:(00:17:05) Architectural Elements: TED Talk Structure Insights(00:22:13) Impactful TED Style Communication Training(00:24:43) "Effective Visuals Enhance Message Delivery in
TED Talks"(00:28:44) Crafting Sticky Personal Stories for Engagement(00:36:36) Crafting Memorable Professional Narratives for
Business Success(00:37:15) Attracting High Level Clients Through Storytelling Bio:Devin D. Marks is the nation’s leading TED-style speaking coach. Called “The TED Talk Whisperer” by clients and media outlets, Devin has trained 100s of speakers for TED, TEDx, and TED-style talks — including Harvard’s Dr. Robert Waldinger for his breakaway talk, What Makes a Good Life?, now clocking more than 47-million views. The spread-worthy ideas of Devin’s clients are catalytic, with 100s-of-millions of worldwide views.
www.ConnectToCompelNOW.com
Bill Mueller is an experienced entrepreneur with a versatile background in various industries, such as resume banks, career fairs, and job sites. He is also a pioneer of the martial arts movement in the United States, with over 60 years of experience in judo. Mueller is a strong advocate for networking groups as a powerful tool for business growth, drawing on the success story of his son-in-law who made strides as a broker through networking. He underscores the importance of crafting personalized networking groups that sync with business values to build relationships, improve managerial skills, and boost profits. His belief in networking groups is rooted in the principle of building relationships with like-minded professionals who place a high value on integrity. Mueller also emphasizes the benefits of networking, especially for managers, and encourages the involvement of their teams in networking for increased business success. He also stresses the importance of face-to-face interactions, viewing them as indispensable for establishing strong connections and demonstrating genuine concern for others in the business community.
Episode Outline(00:00:02) Creating Tailored Networking Groups for Growth(00:02:56) Building Professional Relationships through
Networking Groups(00:04:07) Cultivating Integrity and Personal Connections in
Networking(00:15:50) Integrity-Focused Networking Groups Drive Business
Success Bio:Bill is the Co-founder of Start a Network, a SaaS development company, which is about to launch a Group Management and Communication Platform and App on February 15, 2024. Bill believes their product will revolutionize the way many community groups, organizations and professional and social networking groups operate and communicate nationwide! Bill is the consummate serial entrepreneur and visionary. Bill has been at the forefront of several industries to include the resume bank, career fair, and jobsite industries. Bill was also one of the pioneers of the martial arts movement in the United States. Bill began training in Judo in elementary school approximately 60 years ago. 2024 will mark 50 years since he first traveled to Okinawa to train under his long-time instructor and friend, Nakamura, Ankichi Sensei who will be 98 in June.
https://StartaNetwork.com
Right now it is simply a link to our website where is the option to download a free e-book or join our purchase our product.
Daniel Den, a seasoned marketing and sales expert with nearly two decades of experience, is the co-creator of the Xbox Factor effect methodology. His mantra "different is the new better" is the driving force behind his approach to business strategy, highlighting the need for businesses to distinguish themselves from competitors to secure market dominance. Informed by his own experiences including unique projects like "Kid War Plan," Den emphasizes the importance of innovative marketing ideas and differentiation strategies. He advocates for stacking multiple differences and utilizing his nine-pillar differentiation framework to position businesses as a "unicorn" in their industry, thereby paving the way for increased success and authority.
Episode Outline:(00:00:51) Standing Out: The New Better in Business(00:10:52) Strategic Pillars for Market Differentiation(00:13:07) Strategic Business Success through Differentiation
Strategies(00:19:26) Experiential Books for High-Level Client Growth(00:22:06) Becoming an Impact Warrior through Branding Strategy(00:35:04) Creating Unique Customer Experiences for Profit
Maximization Bio:Helping Business Owners Discover WILDLY SUCCESSFUL MARKETING IDEAS DANIEL DEN became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida.https://www.bigideasbox.com
Receive The FREE "Ideas That Influence" Book PLUS FREE Box Experience! Just pay shipping and handling.
Hersh Rephun is a trailblazer in the realm of personal branding through storytelling with a deep-seated background in commercial production and advertising. His perspective on personal branding is centered around the belief that every individual possesses a unique story that distinguishes them from others. This perspective has been shaped by his experiences as a representative for directors of TV commercials, where he developed his skill in crafting engaging bios and articles, and integrated his background in stand-up comedy and acting. Rephun stresses the importance of authenticity and highlighting the most distinctive aspects of one's story, rather than focusing on traditional accomplishments or credentials. He sees storytelling as a means to build trust, connect with audiences, and stand out in a competitive market, driving his belief that all branding is personal and should be delivered with sincerity and integrity.
Episode Outline:(00:02:33) Refining Introductions: Key to Personal Branding(00:03:21) Crafting Memorable Introductions for Success(00:14:31) Crafting a Compelling Brand Voice with Humor(00:17:54) Personal Stories: Building Trust Through
Introductions(00:27:17) Crafting a Professional Persona: Balancing Identities(00:29:37) Shaping Personal Legacy through Branding Perception Bio:Hersh Rephun is the MESSAGE Therapist™. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar winners, and it comes down to this: all branding is personal. Many of his clients have been with him throughout their careers. He says, "If you're a Founder or CEO, and you and I connect, my hope is to work with you long after our brains have been uploaded."
CTA: It all starts with a 45-minute Discovery Call
Dave Sanderson is an accomplished author, celebrated leadership speaker, and survivor of the "Miracle on the Hudson" incident. With a rich background in sales and leadership, spanning 36 years at companies like ADP, Peoplesoft, and Oracle, he successfully established his own executive coaching and leadership firm, Dave Sanderson Speaks International, in 2014. Sanderson’s unique perspective on the Miracle on the Hudson experience is shaped by his direct involvement in the incident, and he stresses the invaluable contribution of first responders and various organizations from New York and New Jersey that collaboratively managed the crisis. His personal insights underline the significance of resilience and resourcefulness in overcoming uncertainty and transforming challenging situations into opportunities.
Episode Outline:(00:01:18) "Lessons in Resilience: Hudson Miracle Survivor"(00:12:44) Drawing Strength from Faith and Unity(00:16:09) Empathy and Resilience in Crisis Survival(00:18:43) The Impact of One Degree Shifts(00:21:12) "The Power of Unity and Resilience"(00:24:28) Surviving the Miracle on the Hudson(00:29:12) Resilience & Authenticity: Public Speaking
Transformation Journey(00:34:08) Mentorship and Support in Adversity Recovery(00:37:02) Transformative Power of Embracing Personal Story(00:45:20) Navigating Publishing Pitfalls for Successful
Authorship(00:53:40) Cultural Fit and Alignment in Collaborations Bio:Dave Sanderson is a nationally recognized leadership speaker, accomplished author, and inspirational survivor of what is known as "The Miracle on the Hudson." As the last passenger off US Airways Flight 1549, which had to ditch into the river, he took the lessons he learned from that profound experience in the frigid water. He emerged from the wreckage with a mission to encourage others to do the right thing and share how to bounce back with resiliency to address any adversity they may face. He is an author and contributing author of three internationally bestselling books, including Moments Matter, Brace for Impact, and From Turmoil to Triumph. After thirty-six years in sales and sales leadership with roles in companies such as ADP, Peoplesoft, KPMG, and Oracle, Dave founded his executive coaching and personal leadership firm, Dave Sanderson Speaks International, on January 15, 2014. In addition to his 36 years in sales and sales leadership, he was the Director of Security for Tony Robbins for over ten years and was recently named one of the top 100 Leadership Speakers in Inc.com. Over the last ten years, his talks have raised over $14.8M USD for the American Red Cross. He lives in Charlotte, NC, with Terri, his wife of 37 years, and has four children: Chelsey, Colleen, Courtney, and Chance.
Brook Bishop is a business professional who brings over two decades of experience to the table. This includes his roles in personal development, human elevation, business consulting, practice management, coaching, live events, and product development. With his unique perspective, honed over 15 years as the executive director of business mastery for Tony Robbins, Bishop sees sales as a fundamental tool in achieving business success. He underscores the importance of a well-defined sales process as a stepping-stone to prosperity in business. Based on his teachings on the "six cylinders to success" and his advocacy for fostering reciprocal relationships and adding value, it is evident that Bishop's experiences have significantly shaped his views on sales. He believes that without a sound sales strategy, a business is reduced to a mere hobby, further emphasizing sales as mission-critical to long-term business success.
Episode Outline:(00:03:11) The Vital Role of Sales Process Operations(00:07:40) "Strategic Approach: Sales as a Numbers
Game"(00:12:37) Rinse-and-Repeat Sales Process for Business Growth(00:17:23) Structured Approach for Long-Term Sales Success(00:22:21) Generosity and Expertise in Sales Process(00:23:43) Strategic Knowledge Sharing for Client Success(00:29:16) The Journey of Bringing Books to Life Bio:Brook Bishop has 20+ years in the business of Personal Development and human elevation. Brooks experience spans Business Consulting, Practice Management, Personal and Business Coaching, Live Events, and Product Development/Launches. Brook has had the privilege to work with the biggest names in Personal Development, from the largest Real Estate Coaching company in the world (Buffini and Company) as their Director of Sales to working alongside Tony Robbins for 15 years as his Executive of Business Solutions. In addition, Brook has partnered and supported the Chiropractic community with Dr Timothy Gay, Dr. James Sigafoose and Dr Reggie Gold. In the world of Coaching Brook has worked with over 50,000 individual coaching clients from every walk of life in virtually every country on Earth. He’s created coaching training, corporate coaching programs, and coaching sales strategies from his vast experience and coaching studies. In his personal life Brook is a “Rogue-Maverick”. Known to break the mold and consistently think outside the box. He’s always pushing the edge with crazy fitness and diet routines. He has a loving and passionate marriage of 10 years with his beautiful wife Rain and their 3 children. Their approach to parenting is anything but conventional. They abide by what they call “Passionate Parenting”. They teach their children through their passions—through traveling the world, survival skills, exposing them to a variety of cultures and religions and encouraging them to think outside the box in all areas of life. Contribution is a key part of Brooks life. Brook actively supports Operation Underground Railroad, the Surfrider Foundation, and Feed America. In his local community he gives back weekly at his Martial Arts studio (where he holds multiple black belts) by helping teach the next generation of future leaders.
https://www.closeeveryone.com/optin
This is our Close Everyone Sales Toolkit. This is our proprietary system that has brought in over $100M in coaching revenue for the top coaching companies on Earth.
Dean Isaacs is a highly experienced sales consultant with a prolific 19-year career in the B2B sector, specializing in assisting experts and consultants in scaling their businesses via high ticket sales call strategies. He believes the secret to converting a discovery call into a high ticket sales call is not in immediate expertise demonstration, but in the art of asking insightful questions and listening. Drawing from his unique approach labeled the "eliminating the friction effect," which combines marketing and sales, Dean guides clients to ponder differently about their problems, thereby valuing services more, spending more, and making faster purchases. This collaboration-focused strategy, Dean asserts, allows clients to make well-informed decisions instead of pushing for a sale. With consistent results and the opportunity for continuous improvement based on feedback as the end goal, Dean encourages service providers, consultants, and coaches to formalize and document their sales process.
Episode Outline:(00:04:31) Insightful Questioning for High Ticket Sales(00:06:19) Educational Relationship Building in Sales Strategy(00:08:38) Client Relationship Building for High-Ticket Sales(00:16:33) Client-Oriented Inquiry for Building Rapport(00:24:31) Proactively Educating Prospects to Prevent Objections(00:32:01) Optimizing Sales Cycle for High-Value Clients Bio:When I launched my consulting firm in a new city where I had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how I did it. My secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. I call this approach Eliminating the Friction Effect. I’m originally from the UK and have spent almost 2 decades helping B2B experts and consultants scale their businesses by working with their ideal clients: Clients who buy faster, spend more, truly value your services and tell their friends!
https://www.linkedin.com/in/deanisaacs/
https://thevantagegrp.com
Visit Dean’s website to learn about how he helps B2B businesses, consultants and experts systematically growth their revenue and scale their businesses.
Joey Vaillancourt, a fervent advocate for personal development and success, uses his entrepreneurial background to help individuals harness the power of their mindsets. Vaillancourt sees the value in business partnerships, viewing them as an extension of a business's team. He has learned from his work, particularly from consulting on partnership programs at partnerprofits.com, that the key to successful collaboration often lies in the strength of these relationships. He encourages businesses to invest in nurturing these relationships, stressing the importance of clear communication, well-defined compensation models, and structured partnership programs. He also believes in the power of gratitude in fostering a positive business environment, suggesting that a grateful mindset can contribute significantly to better outcomes and smoother collaborations.
Episode Outline:(00:08:34) Leveraging Affiliate Programs for Business Growth(00:12:04) Strategic Affiliate Collaborations for Service Industry Growth(00:16:58) Cultivating Ethical Partnerships for Effective Affiliation(00:19:27) Enhancing Partnerships through Love Language Understanding(00:25:14) Strategic Partnership Building for Business Success(00:30:17) Specialists Enhancing Personal and Business Growth
Bio:Joey is a highly sought-after omni-channel marketing consultant with over +14 years of experience managing industry-leading health and wellness brands helping his clients generate over $100 Million in combined sales. Joey’s a specialist in creating systems for scale, a savvy marketer, and an entrepreneur with a no-B.S. approach to life and business. He’s helped scale an e-commerce business and doubled revenue for partnerships for 6 years straight while earning 6 Clickbank Platinum Awards and helping his company earn Inc.5000 status and become the 3rd fastest-growing supplement company in the USA Above all, Joey is a “salt of the earth” man who combines the best of small-town values and international opportunities while working from home. He combines life and business as a laptop warrior entrepreneur with playing guitars, hunting, fishing, playing sports and living each day to the fullest with his family and friends.
Conor Cunneen, originally hailing from Ireland and now a seasoned Chicago resident, is a renowned keynote speaker and business humorist with a background as a marketing vice president. Cunneen holds a strong belief in the power humor holds within professionalism, using it to establish connections with clients and audiences. With his comedic talents, he skillfully delivers presentations that not only entertain but also motivate audiences, emphasizing the significance of incorporating humor to build relationships. Furthermore, he suggests that humor, even in small doses, can effectively engage and connect with others during communication. This perspective has been shaped by his experiences in consulting, particularly in the food service industry, where he continues to spread laughter and provide insightful tips to enhance performance and productivity.
Episode Outline:(00:02:57) Enhancing Professional Relationships Through Humor(00:03:53) Enhancing Communication through Humorous
Presentations(00:03:53) Strategic Humor for Engaging Presentations(00:05:52) Neurochemical Boost Through Humor and Smiling(00:15:35) Surprising Humor: Enhancing Speech Engagement(00:30:27) Utilizing Modern Media for Book Promotion Bio:Conor Cunneen IS IrishmanSpeaks. This man is happily exiled in Chicago where he says the Guinness is good, the people are friendly and has has been force fed more corned beef and green beer than I ever had in Ireland! Conor is a former Marketing Vice-President who now earns a crust as a keynote speaker, business humorist and consultant who leaves audiences with: a smile on the face, a spring in the step and memorable, actionable takeaways to Improve People, Performance, & Productivity – with a Smile! Conor is a Chicago Humorous Speaker of the year - for a speech (would you believe?) on Customer Service in San Quentin Prison. He is also a recipient of the President's Gold Medal for Volunteer Service for his work with the unemployedhttps://irishmanspeaks.com/
Website for a keynote speaker whose mission is to improve people, performance & productivity - with a smile!
Philippa Gamse is a seasoned professional with over two decades of expertise in harnessing the power of digital analytics to aid small to medium-sized businesses. She places a strong emphasis on the importance of understanding the intricacies of analytics in order to glean actionable insights that can spur business growth. Gamse recognizes that analytics can often seem overwhelming, leading to a superficial engagement with the data or outright avoidance, both of which can undermine a business' potential. She advocates for a detailed and clear understanding of intended outcomes for website analytics, even to the level of individual pages. By encouraging businesses to frequently question whether their expectations are being met and where improvements can be implemented, she aims to make analytics more meaningful and impactful. Gamse's experience and insightful approach underscore her commitment to leverage analytics to uncover hidden opportunities, guiding businesses to make data-driven decisions that ensure success in the evolving digital landscape.
Episode Outline:(00:02:06) Unearthing Hidden Business Gems Through Analytics(00:04:33) Analytics-Driven Strategies for Maximizing Business
Growth(00:12:03) Transformation through Early Email Communication(00:18:10) Enhancing Marketing Strategies with Search Term
Analysis(00:23:11) Enhancing User Engagement Through Website Searches(00:24:56) "Practical Insights for Winning Websites" Bio:Owners and marketing executives of small to medium-sized companies hire Philippa to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many are missing those “hidden gems”. She has over 20 years of experience in translating the metrics into creative ideas to move the business forward and creating effective, data-driven digital strategies designed to achieve goals and maximize return on investment - and all in understandable English, not techy jargon!
Chris Hood is a distinguished keynote speaker and digital strategy thought leader with over three decades of experience in online development. He posits that customer transformation is a pivotal business strategy that involves understanding and adapting to the ever-changing needs of customers. Drawing on his extensive experience and his book "Customer Transformation," Hood highlights the importance of businesses moving past transactional relationships with customers and striving for transformational results. He presents a detailed seven-stage strategy, enriched with case studies and action plans to guide businesses in their adaptation process. According to Hood, customer transformation is not only key to retaining customers, but also to enhancing the overall success and value of a business.
Episode Outline:(00:02:10) Adapting to Evolving Customer Demands Strategy(00:09:45) Navigating Third-Party Publishing for Authors(00:12:10) Listening to Customer Feedback for Business Success(00:16:28) Amazon Publishing: Navigating Design Challenges for
Upload(00:19:30) Customer-Centric Strategy for Business Success(00:19:30) Utilizing Customer Feedback for Strategic
Decision-Making Bio:Chris Hood, a keynote speaker and thought leader in digital strategy, boasts over three decades of experience in online development. The author of 'Customer Transformation,' Chris provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. His focus on aligning with customers' evolving needs has seen application across various industries, including financial, healthcare, retail, and non-profit sectors. Currently, Chris shares his insights on 'The Chris Hood Digital Show,' helping businesses worldwide accelerate their digital potential. He formerly held significant roles at Google, where he developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, introducing innovative storytelling technologies for popular shows such as Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Beyond consulting, Chris imparts his knowledge to Southern New Hampshire University students, bridging the gap between business and technology through courses like Business Systems Analysis.
https://chrishood.com
Buy my book, "Customer Transformation" and connect with Chris, subscribe to my podcast, blog, social media, and stay informed about digital trends, all at ChrisHood.com
Marty Strong, a Nebraska native with a robust career spanning from the SEAL teams to the corporate world, is a strong advocate of risk-taking in entrepreneurship. Marty's upbringing, coupled with his experiences in the military and the corporate sector, have shaped his perspective that taking risks is an essential part of being an entrepreneur. He acknowledges the daunting nature of risks, but encourages individuals to push past fear and societal conditioning to view risk as a potential for growth and success. Based on his belief that our biological instincts are capable of recognizing opportunities disguised as risks, Marty promotes this adventurous approach for achieving entrepreneurial success.
Episode Outline:(00:00:50) Embracing Risk: The Entrepreneurial Journey(00:13:35) The Brain's Explorer Switch: Risk Perception(00:16:52) Perceived Risks: The Opportunity Mindset(00:16:52) "The Explorer Switch and Risk-Taking
Behavior"(00:28:20) Building Momentum Through Small Steps(00:31:07) Engaging Readers Through Author Interaction Bio:Marty Strong is a retired Navy SEAL officer and combat veteran. He is a novelist, a practicing CEO and Chief Strategy Officer, and the author of Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business, and a second book, Be Visionary: Strategic Leadership in the Age of Optimization, set for release in December 2022. Marty's traveled to over forty countries, been shot at in a few, survived cancer twice, and experienced the loss of his oldest son. he has spent a lifetime meeting challenges head on, succeeding in three professions, anticipating crisis, and leading through crisis and chaos.
https://martystrongbenimble.com
Tanya Alvarez is an accomplished entrepreneur who began her journey by independently funding her first advertising agency in New York at just 25 years old. Despite personal health challenges, Alvarez's grit and determination led her to establish Owners Up, a program designed to assist business owners in achieving professional success without compromising their personal well-being. Alvarez's perspective on scaling a business-to-business (B2B) service business revolves around strategic decision-making and prioritization. Drawing from her extensive experience in the advertising industry, especially in affiliate marketing, Alvarez emphasizes a model that focuses on payment based on lead and sales outcomes. She also underlines the importance of understanding the business model, capitalizing on strengths, and making mutually beneficial sales decisions. According to Alvarez, scaling a B2B service business necessitates a blend of strategic thinking, efficient decision-making, and a focus on long-term value.
Episode Outline:(00:09:47) Performance-based Payment Models for Enhanced Sales(00:11:11) Leveraging Strategic Decisions for B2B Growth(00:12:14) "Peer Support for B2B Business Scaling"(00:17:05) Navigating Business Red Flags for Well-being(00:30:31) "I'm Possible" Achievements for
Entrepreneurs(00:32:11) Strategies for Business Growth and Efficiency Bio:Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition. Her name is Tanya Alvarez, a classic underdog story, and she’s on a mission to help you own your life, not just your business. Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.
Chris Andersen is a seasoned show host with a background in athletic training, who transitioned into content creation after encountering personal life events. His perspective on video content is that it's an invaluable tool for personal branding and business growth, especially in today's digital age where human interaction is increasingly replaced by online and AI-generated content. Drawing from his own journey of overcoming initial nervousness to developing proficiency in interviewing, Andersen firmly believes that video content can deliver authenticity and establish a connection with the audience. He also emphasizes that by leveraging video, individuals can differentiate themselves, build trust, establish credibility, and ultimately stay ahead in the competitive market. Andersen's experiences and interactions with notable figures like Bob Proctor have also shaped his belief in the power of video content to not only add value to the audience, but also develop essential skills like communication, relationship-building, and storytelling.
Episode Outline:(00:00:50) Video Podcasting for Brand Authority and Growth(00:02:45) Strategic Differentiation Through Video Branding
Success(00:16:46) The Power of Persistent Daily Actions(00:18:54) "Embracing Growth Through Video Content
Creation"(00:19:17) Building Connections Through Video Content(00:19:58) Video Content as a Relationship Building Tool(00:36:16) Video Content for Entrepreneurial Growth Strategies Bio:Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since. Chris and his team help these businesses elevate through video podcasting. They help these businesses launch, produce, and grow their podcasts into the Top 10% (and higher) globally, without all the extra work. He has worked on projects in tandem with Fortune 500 companies Apple, Amazon, Bose, Rolls-Royce, and many more. He is also the host of Elevate Your Brand, a Top 2% Globally listened to show that has charted in the top 20 for entrepreneurship and #43 on Apple's Business category next to Alex Hormozi. He spends time with his wife and son outdoors on their mini farm when he isn't leading his team at Elevate or podcasting. He is a lifelong learner who always tries to be better than the day before. He is a man of faith who gives all credit to God for all the good in his life.
Shelly Niehaus, with more than 20 years of experience across three different industries, is a recognized authority in marketing for solopreneurs. Her passion for marketing was ignited during her own entrepreneurial ventures, and now she specializes in assisting service-based businesses in attracting more clients through personalized branding and list building strategies. From her viewpoint, marketing for solo entrepreneurs, consultants, and professionals with limited time should be manageable, effective, and prioritized as an essential function. Drawing from her experience, she encourages creating conversations, adding value, and fostering relationships online to differentiate from conventional noise. By offering practical steps and tools, she aids entrepreneurs to triumph over feeling overwhelmed, work smarter, and take control of their marketing efforts to significantly grow their business. Shelly's perspective on solopreneur marketing is rooted in simplicity, strategy, and meaningful engagement for effective connection and conversion.
Episode Outline:(00:02:12) Content Production for Efficient Marketing Growth(00:08:59) Creating Genuine Connections Through Authentic
Marketing(00:12:30) Strategic Transition: from Consumer to Producer(00:13:48) Value-Driven Social Media Marketing Strategy(00:17:31) 'Marketing Mondays: Boosting Productivity and Focus'(00:25:24) Delayed Purchases for Mindful Buying Choices Bio:Shelly Niehaus helps service-based businesses get more clients by developing a solid personal brand and a list-building strategy with aligned content that connects and converts. The entrepreneurial journey is not for the faint of heart! However, after two decades and three different industries of owning her businesses, Shelly has learned that the flexibility and freedom to do what you love far outweigh the risks. Along the way, she discovered her true passion was marketing and helping other businesses create marketing strategies tailored to their business. As a small business owner herself, Shelly realizes it can be very intimidating to build a brand around your work and know how to present yourself to the world. Shelly is a firm believer that marketing does not have to be complicated. It can be fun! Shelly has helped numerous serviced-based businesses overcome the overwhelm of marketing by helping them create a strategy to improve their communication and create greater connections with their clients.https://shellyniehaus.ck.page/bizresources
These are my proven business tools that save time and money, allowing the necessary space to refocus your passion where it belongs -- serving your clients and growing your business. Work smarter, not harder, and let business thrive! Get the tools now!
Mark Herschberg is a seasoned professional, with a wealth of experience in software engineering, cybersecurity, and entrepreneurship. The mastermind behind the Brain Bump app, and the esteemed author of "The Career Toolkit: Essential Skills for Success That No One Taught You", Herschberg has a diverse professional background, including tracking criminals on the dark web, developing authentication systems, and launching ventures across diverse sectors. Herschberg sees the Brain Bump app as a solution to the problem of information disconnect, providing a platform that consolidates key ideas from a variety of sources into easily accessible tips. He places considerable importance on making information available at the right time and place, and lauds the app's user-friendly approach for both content creators and users. By tagging information based on topics and allowing content creators to control what's shared on the app, Herschberg believes Brain Bump offers a streamlined, free solution for those seeking valuable insights efficiently.
Episode Outline:(00:00:50) Audience-Controlled Non-Linear Content Delivery Model(00:02:36) Audience Engagement in Traditional Marketing Channels(00:14:25) Unlocking Creativity Through Mindful Activities(00:17:37) Hashtag Learning with Brain Bump App(00:17:38) Idea Recycling for Audience Engagement App(00:23:26) Essence Retention in AI Summarization ProcessesBio:Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
https://www.thecareertoolkitbook.com/
BrainBumpAa.com
The book is available on Amazon, Barnes & Noble, Indie Bound, Books and Million and through local book stores. The app is available in the Apple App Store and on Google Play.
Josh Flower is a seasoned B2B sales professional with over 25 years of experience, who has recently ventured into entrepreneurship. His perspective on sales skills for entrepreneurs is shaped by his belief that many entrepreneurs struggle with selling due to a lack of confidence and reluctance to learn the necessary skills. Drawing from his extensive experience in sales and personal growth, Flower emphasizes the importance of developing confidence in one's product or service, and the ability to empathize and connect with potential customers. He advocates for a continuous learning process, where entrepreneurs are encouraged to try, fail, reflect, and adapt to improve their sales approach and ultimately achieve success in their business endeavors.
Episode Outline:(00:01:34) Iterative Learning Process for Entrepreneurial Sales Success(00:04:27) Selling with Heart: The Key to Success(00:08:39) Embracing Resilience: Sales Success Mindset(00:14:36) Adapting and Reflecting for Successful Sales
Strategies(00:25:48) Building Trust Through Empathetic Sales Interactions(00:32:42) Replacing Limiting Beliefs for Sales Success Bio:Josh Flower is a B2B sales professional who has closed millions in software & services. He is an expert on elite sales performance and how to find your life's purpose. Josh teaches that people must focus on personal development and learning sales skills to drastically improve their lives.
Instagram @joshflower1
Steve Lowell is a renowned figure in the communication industry, celebrated for his proficiency in leveraging the power of language. As a multi-award-winning speaker and bestselling author, he has delivered over 3500 speeches and conducted 5000 seminars, sharing his expertise with more than half a million speakers globally. Lowell's perspective on the power of language in communication is that it should be abrupt, succinct, visual, emotional, and engaging. He underscores the importance of creating word pictures that plant a vivid image in the audience's mind and stir emotions. He advocates for fast and quick language to seize the audience's attention and leave a lasting impact. Lowell also emphasizes the importance of transferring emotions to the audience, making them feel the same way about the message as the speaker does. His experiences have shaped his belief that language is a tool to create a powerful and impactful connection with the audience, ultimately driving them to take action.
Episode Outline:(00:06:02) Visual and Emotional Elements of Language Communication(00:07:41) Emotional Connection in Public Speaking(00:11:20) Establishing Trust Through Audience Understanding(00:16:15) Engaging Audiences Through Vivid Visual Storytelling(00:22:52) Language's Emotional Impact in Storytelling Journeys(00:35:31) Crafting Intentional Stories for Business Influence(00:37:03) Language Strategies for Powerful Public Speaking Bio:Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue.
https://www.stevelowell.com/free-book
James Donovan is a renowned expert in LinkedIn lead generation, particularly for accounting firms, and the founder of nine two media. His perspective on LinkedIn lead generation is that it is an invaluable tool for professional networking and establishing oneself as an authority in their field. Donovan's experiences have led him to stress the importance of a robust personal profile, the use of tools like Sales Navigator, and the consistent posting of valuable content to attract traffic and generate leads. He also highlights the necessity for authenticity in outreach efforts to avoid being seen as spam. Donovan views LinkedIn as a long-term strategy for business growth, where building connections and consistently engaging with the right audience can lead to successful lead generation and client acquisition.
Episode Outline:(00:00:02) Leveraging Authority Through Book Publishing Podcast(00:02:35) Strategic LinkedIn Networking for Business Growth(00:11:14) Utilizing LinkedIn for Professional Networking
Success(00:13:13) LinkedIn Strategies for Successful Sales Prospecting(00:15:36) Personalized LinkedIn Messages for Higher Engagement Bio:James Donovan: B2B Lead Gen & LinkedIn Expert for Accounting Firms. As the driving force behind Nine Two Media, James Donovan specializes in streamlining B2B interactions, offering concise insights, and demystifying the power of LinkedIn. Featured on top podcasts, James is your go-to authority for maximizing growth in the accounting industry. Connect now for condensed, actionable strategies to elevate your B2B game.
https://accountingleadsnow.com/90daysprint-2518
The call to action is linked to our website where accounting firms can learn more about our end to end appointment setting system and how it can help them grow their firm.
Tanya Brody is a seasoned copywriter with a unique focus on the effectiveness of email marketing. She believes that despite the common misconception of email marketing being outdated, it remains a highly effective tool in today's digital landscape. Drawing from her extensive experience in crafting compelling subject lines and writing prompts, Tanya emphasizes the importance of building relationships with subscribers through regular nurture emails, which she believes can increase sales and create loyal customers. She also highlights the impressive potential of email marketing to generate a 4400% return on investment, outperforming other marketing channels. Tanya's perspective is deeply rooted in the idea of serving and helping others through strategic and consistent communication, a principle she applies in guiding her clients to successfully launch their books and grow in their respective fields.
Episode Outline:(00:03:27) Enduring Relevance of Email Marketing Engagement(00:11:25) Predictive Email Marketing for Business Growth(00:13:04) Building Authentic Relationships Through Email
Marketing(00:14:08) Nurturing Leads Through Consistent Email
Communication(00:18:45) Building Relationships Through Email Marketing(00:31:24) The Power of Email Marketing Relationships Bio:Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging. Tanya works with business owners to help them write their regular nuture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.https://bit.ly/30-Subject-Lines-2
Download my list of 30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email
Danielle Harris is a seasoned marketing and messaging consultant with over a decade of experience, specializing in helping coaches and service providers attract their dream clients. From her perspective, the art of crafting compelling stories is a crucial element for business success. Her belief in the power of personal narratives stems from her extensive experience in the field, where she has seen firsthand how unique stories can enhance client attraction and foster personal connections. Danielle emphasizes the importance of showcasing thought leadership and sharing unique perspectives to stand out and attract potential clients. She advocates for the practice of storytelling, considering it a foundational asset for establishing oneself in their industry and driving business growth.
Episode Outline:(00:02:45) Engaging Audiences Through Thought Leadership Stories(00:09:59) Strategic Storytelling for Entrepreneurial Success(00:09:59) Creating Authentic Narratives to Connect with
Audience(00:14:10) Creating Impactful Business Narratives through
Personal Stories(00:14:10) Crafting Impactful Narratives Through Audience
Empathy(00:22:40) Crafting Resonant Narratives Through Strategic Humor
Bio:Danielle R. Harris is a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset. Danielle is based in Metro Detroit, where she was born and raised. Danielle is known for her love of chocolate, travel, and the K-Pop group BTS.
Michael Hinshaw is a seasoned marketing professional and a master's degree holder in design who has made significant strides in the business world. He founded a firm serving private equity firms and investment banks in the late 1990s, and later transitioned into the Internet sector where he founded Mcorp CX, a customer experience consultancy. Hinshaw's perspective on the impact of customer experience on business is that it is a crucial element for success. He emphasizes the need for businesses to align their marketing, sales, and service to meet customer expectations and advocates for a shift from an inside-out to an outside-in perspective. This approach focuses on understanding how customers interact with a business and what they need and expect. Hinshaw's extensive experience in customer experience consultancy and his upcoming book, "Experience Rules: The Experience Operating System (XOS)," underscore the importance of a customer-centric approach in driving business growth and success.
Episode Outline:(00:02:44) Experience Operating System: Enhancing Customer Interactions(00:12:19) Improving Customer Experiences Through Touchpoint
Analysis(00:20:30) Aligning Departments for Enhanced Customer
Satisfaction(00:23:36) Enhancing Business Success Through Customer
Perspective(00:25:44) Maximizing Lifetime Value through Customer
Relationships(00:26:10) Fostering Customer Loyalty for Long-Term Success Bio:Michael Hinshaw is the founder and president of customer experience consultancy McorpCX, and recognized on over a dozen "Top Global CX Influencers" lists. He's also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, and has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive, Forbes and Time. His new book, Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, and co-authored with Diane Magers is slated for release Q1 of this year. A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, Biogen, Roche, Best Buy, and lululemon.
Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.
Episode Outline:(00:02:05) Audience-Obsessed Video Marketing Strategies for Success(00:05:08) Metrics-Driven Traffic Generation for Tangible
Results(00:11:23) YouTube Content Engagement Analysis for Success(00:17:04) Captivating YouTube Thumbnail Design Strategies(00:23:01) Maximizing Video Content Impact with YouTube
Algorithm Bio:You don’t want to be famous – but you need to be. There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them. These are people you can help, potential clients who NEED to find you. I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.” It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary. So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff. Relax. I can help. I know what that’s like. I’ve been there. Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented. But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency. Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!” Kasim helped me understand that I was not alone. I had to get known in order to help more people. So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms. But maybe you are currently creating some content. How’s your video content ranking on Google? Brilliant content is useless if it’s buried on page five of the search results. You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do Intrigued? Let’s talk. Send Me a DM.https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/
The listeners can get free guides and SOPs about Youtube and videos.
Jennifer Tamborski is a highly experienced digital marketing strategist, specializing in crafting innovative marketing and tailored digital strategies for businesses. With over a decade of agency experience, Tamborski has developed a unique perspective on lead generation strategies, emphasizing the importance of a consistent flow of quality leads that are more likely to convert. Her approach is rooted in strategic planning, mapping out the customer journey, and making data-driven adjustments to optimize results. This perspective has been shaped by her extensive experience and her understanding of key performance indicators (KPIs), which she believes are crucial in tracking the success of lead generation efforts and making informed decisions.
Episode Outline:(00:00:51) Continuous Lead Generation for Sustainable Business Growth(00:03:53) Steady Lead Generation for Sustainable Business
Growth(00:06:32) Relationship Building Through Value Exchange in Sales(00:09:26) Relationship Marketing Strategies for Amazon Authors(00:28:05) Outsourcing for Business Growth(00:35:40) Book Marketing Success for Entrepreneurs Podcast Bio:Jennifer Tamborski, a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies. With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond. Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.
https://www.virtualmarketingexpert.com/100k/
Are you struggling with a revenue plateau, maybe you've hit 100K or 150K in revenue over and over. Discover what's holding you back from breaking through your revenue ceiling. Take the assessment.
Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities.
Episode Outline:(00:05:48) Metrics-driven Branding for Effective Consumer Engagement(00:12:45) Creating Memorable Brand Assets for Marketing Success(00:16:40) Memorable Brand Assets for Industry Authority(00:24:59) The Influence of Colors on Brand Perception(00:28:54) Brand Science Metrics for Marketing Success(00:35:28) Elevate Your Brand with Brand Science Bio:Stæven is the adorkable Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™. BrandScience is the core of what fuels a successful brand's growth, sales, and marketing. He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.https://bit.ly/brandsciencechecklist
The above is a link to the BrandScience Checklist, my proprietary tool based on years of BrandScience™ research. This easy-to-use tool helps brands in every age of their business assess their brand's assets and know immediately what is next. This tool will help your listeners start utilizing and understanding the basics of BrandScience in their brand immediately, using the same tools used by Fortune 500 Brands. http://brandpreneur.co/ <<< my flagship program which I am sharing within conversations/podcasts. Additional LInks typically shared in show notes: https://linktr.ee/staevenfrey https://www.quantumbranding.agency/
Aaron Witnish, co-founder of Contentonly Au, is a passionate advocate for improving the internet through the sharing of valuable content. He firmly believes in the potential of creating 30 days of content in just 90 minutes, a perspective shaped by his experiences in assisting authors, consultants, and coaches in sharing powerful messages. Witnish emphasizes the importance of providing content that adds value and helps people, rather than content that is fear-based or scarcity-driven. He sees this model as particularly beneficial for experts in their respective fields, as it enhances their brand and business success. By extracting the valuable insights and knowledge from these experts and repurposing it into content, Witnish believes it becomes a perfect fit for their services and space.
Episode Outline:(00:01:24) 30 days of authentic content in 90 minutes(00:13:21) Leveraging Digital Assets for Brand Growth(00:16:37) Creating Valuable Content in Three Simple Steps(00:20:32) Optimizing Content Through Video Transcriptions(00:23:20) Efficient and Accurate Transcription Services(00:31:37) Building a Community on Preferred Social Platforms Bio:Aaron Witnish is the Co-Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes for personal brands.https://contentonly.au/
Download a free copy of the 30 Days In 90 Minutes Content Creation System.
EksAyn Anderson is a renowned author, influence expert, and international speaker with a background in psychology. He is recognized for his expertise in influence through honesty and setting expectations, skills he has honed through his extensive experience in selling to governments, associations, and businesses. Anderson believes that influence can be achieved by aligning expectations with reality, being honest, and going above and beyond to exceed expectations. His perspective on influence is deeply rooted in his principles of treating others with respect, listening, and honesty, which he believes are timeless and effective techniques. These principles, shaped by his experiences and background, are the foundation of his work in teaching others how to increase their interpersonal influence, negotiate effectively, and create loyal long-term clients.
Episode Outline:(00:02:18) Creating Positive Impact Through Ethical Influence(00:03:36) Building Trust and Value in Sales(00:18:09) Building Trust and Exceeding Expectations for
Positive Influence(00:22:36) The Power of Small Acts of Kindness(00:23:36) The Power of Listening and Questioning(00:30:38) Unlocking Success Through Gatekeeper Navigation Bio:EksAyn is somewhat good at playing hide and seek, jumping on a trampoline with his children, and setting up a tent trailer when taking his family on road trips. He also enjoys hiking mountains, camping and reading. Less importantly: EksAyn is an author, influence expert, and international speaker. EksAyn has been seen on Forbes.com, Speaker Magazine, TV, and various business blogs and podcasts. His books, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, and What I Want My Children to Know Before I Die have sold internationally. EksAyn has extensive experience in real-world influence, including selling to governments, associations, and other businesses. His educational background in psychology and life experiences have taught him not only how to connect, communicate, and sell but also how to teach you to increase your interpersonal influence, negotiate with the best, and create loyal long-term clients. As just one example of his business success, after only about 3 ½ years with an 11-year-old organization that at one time had hundreds of salespeople, EksAyn closed 3 of the top 6 largest transactions that the organization had ever had in it's history, including the all-time record for the largest sale, which was over SIX TIMES larger than the next biggest sale the company had EVER had. Business isn't as important as our friends, our families, our children and those we love. Luckily, the principles that govern influencing others in business can also be used in our relationships and vice versa . The same principles that govern negotiating and closing a big business deal can also be used to influence a friend who is questioning their life and can save a rocky marriage and help a troubled family member. EksAyn loves teaching the principles that can empower in both business and at home. The principles are the same.http://xfactoredge.com
I also have the site eksayn.com
Christopher Weiher is a veteran video producer with a rich background spanning over two decades in the industry, specializing in b2b animations, sales presentations, and commercials. His journey in video production began in film school, which eventually led him to establish his own video production company, Cleaver. Weiher's perspective on using video on LinkedIn is shaped by his belief in authenticity and passion. He advocates for individuals to share content that genuinely matters to them, whether it's business-related or personal, as this authenticity can attract and engage a target audience. Weiher also underscores the significance of embracing imperfections in videos, viewing them as a means to humanize content and foster deeper connections with viewers. His experiences in the field and active engagement on LinkedIn have reinforced his belief in the transformative power of video content in enhancing one's LinkedIn presence and business growth.
Episode Outline:(00:01:53) Leveraging LinkedIn's Organic Reach with Videos(00:08:59) Building Trust Through Genuine Video Content(00:13:47) The Power of Consistent and Quality Content(00:13:55) The Evolution of Content Quality through Consistency(00:22:49) Structuring Videos with Post-it Notes and Bullet
Points(00:28:02) Embracing Imperfections: The Power of Authenticity in
Video Bio:Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.
https://www.linkedin.com/in/chrisweiher
Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!
Ryan Johnson, founder and CEO of Three Sparrows Executive Services, is a former professional baseball player turned business coach with experience in higher education and executive leadership. His perspective on empowering CEOs to focus on vision and growth is shaped by his diverse background and his belief in the power of strategic leadership. Johnson identifies two types of CEOs who can benefit from his services: the overwhelmed CEO who needs to delegate tasks and focus on their strengths, and the visionary CEO who wants to concentrate on the company's vision and growth rather than daily operations. By serving as a fractional chief operations officer, Johnson believes he can bridge the gap for these CEOs, fostering empowerment, ownership, and relationship-building within their teams, and allowing the CEOs to focus on what they do best.
Episode Outline:(00:02:08) Leveraging books for business growth and influence(00:10:17) Empowering CEOs to Scale and Pursue Passions(00:12:32) Shifting Mindset for Scaling Business Success(00:18:41) Creating a Supportive and Engaging Work Environment(00:20:56) Strategic Growth Planning and Overcoming Distractions(00:23:56) Effective Business Growth through Strategic Planning Bio:Ryan Johnson is the Founder & CEO of 3Sparrows Executive Services. As a business coach, I help small businesses empower their team members to grow from "Clock Punchers" to "Owners" and 10x their personal and business success.
https://3sparrowses.com/
Schedule a Complimentary Strategy Session
Dave Kahle is a highly respected expert and author, with a wealth of experience in training and consulting for over 500 individual companies. His perspective on using a book as a tool for speaking engagements is shaped by his own journey, which began with his decision to become a consultant in his forties and his subsequent success as a self-published author. Kahle believes that while a book can sometimes directly lead to speaking engagements, its primary value lies in establishing credibility and expertise. He suggests that self-published authors should distribute copies of their book to potential buyers in their niche market to generate interest. Furthermore, he emphasizes that writing a book forces consultants and speakers to think clearly and develop a coherent message, thereby enhancing their professional reputation.
Episode Outline:(00:06:07) The Vetting Process: Trade Publications vs. Self-Publishing(00:09:21) The Impact of Book Credibility on Speaking
Engagements(00:11:50) Using a book to stand out and secure speaking
engagements(00:19:15) Enhancing expertise through the process of writing(00:23:24) Exploring Biblical Principles in Dave Kahle's Books(00:26:08) The Transformative Power of Biblical Principles Bio:Dave Kahle has been in practice for 30 years. He’s been the number 1 salesperson in the country for 2 different companies, in two distinct industries and selling situations. He has presented in 5 Canadian provinces, 11 Countries, and 47 US States, and authored 13 books, including his most recent book The Good Book on Business. Other popular titles are, Question Your Way to Sales Success, 11 Secrets of Time Management for Salespeople, and How to Sell Anything to Anyone Anytime. His books have been translated into 8 languages and are available in 20 countries. He has trained or consulted for over 500 individual companies. When he isn’t helping sales teams reach new heights, he and his wife, Coleen split their time between Grand Rapids, Michigan and Sarasota, Florida. He is a father, foster father, adoptive father and grand father to 14 children.
https://www.davekahle.com
My legacy website. They can access a number of free resources, including free E-books, regular podcast shows, YouTube videos and and weekly newsletters.
Judy M. Baker is an accomplished author and coach who, after overcoming ovarian cancer, has dedicated her life to helping authors navigate the world of content creation and marketing. Baker firmly believes in the importance of consistent content creation and marketing for authors, emphasizing that the ultimate goal is not just to become a bestseller, but to continuously sell books and make a presence known to readers. Drawing from her own experiences and resilience, she encourages authors to reach a larger audience and get their message out multiple times through consistent content creation, and to diversify their content into different formats like audiobooks and workbooks. She believes that consistency is key and that authors should develop the habit of consistently producing content to see positive results. Join Kim Thompson-Pinder and Judy M. Baker as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:(00:02:23) Consistent and Evergreen Content Strategy(00:09:12) Podcasts: Amplifying Author Authority and Expertise(00:16:24) AI-powered content analysis for repurposing(00:19:35) The Transformative Power of Overcoming Challenges(00:24:40) Consistently Engaging Readers Through Book Marketing(00:32:40) The Power of Consistent Writing with Judy M. Baker Bio:Judy M. Baker is on a mission to help nonfiction authors make real money from their books. Her signature program for authors gives them the foundation to grow their visibility, credibility, and income, and do it with generosity and grace organically. She learned reframing and resilience as part of her healing from ovarian cancer, an experience that profoundly changed her life and business. Her workshops and one-to-one mentoring have inspired hundreds of authors to build awareness about themselves, their books, and their businesses. Judy embodies how small, strategic action steps build your audience, get attention, grow connections, and help sell more books and services. Reflect, Reboot, and cultivating Resilience are her guiding principles.
https://bookmarketingmentor.com/freebie
Jonny Holsten, a seasoned professional with a background in hosting talent shows and MCing sports tournaments, has leveraged his skills in effective communication and strategic word choice to establish a successful career in the marketing industry. Jonny's perspective on creating engaging, customer-centric website content for business growth is rooted in his belief that the right messaging is the first step in optimizing the conversion process on a website. Drawing from his expertise in the Story Brand framework, he emphasizes the importance of consistent messaging across various platforms and channels, and the power of well-crafted sales copy in capturing the attention and interest of visitors. Jonny firmly believes that investing time and effort into creating compelling website content is a crucial factor for business success. Join Kim Thompson - Pinder and Jonny Holsten as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:(00:00:50) Creating Compelling Website Content for Conversions(00:04:12) Story Brand Framework: Making Customers the Hero(00:08:35) The Power of Words in Marketing(00:12:45) Enhancing Language with the Thesaurus(00:17:23) Creative Messaging for Brand Consistency Bio:Jonny is a messaging strategist and marketing consultant who uses the StoryBrand Framework to help leaders find the right words for big moments. His passion is helping others communicate clearly, and he loves helping leaders clarify their message, engage their audience, and inspire action with the right words. As a StoryBrand Certified Marketing Guide, Jonny has helped executives, solopreneurs, small businesses, marketing teams, and colleges figure out what to say in their marketing and communication using StoryBrand and other proven frameworks. Jonny lives in Phoenix, Arizona with his wife Lindy, 1-year-old daughter Presley, and two boxers. In 2021, he started South Mountain Messaging to help organizations and leaders grow their brands with a clear message.
https://www.southmountainmessaging.com/
Visit our website and book a call!
Andrea Dell, a renowned copywriter and author, is recognized for her proficiency in authentic content creation and relationship building in business. Her perspective on the topic is shaped by her personal journey of starting a copywriting business from scratch and landing her first big clients. Andrea believes in the importance of being genuine and tying content to the interests of the audience. She emphasizes the need to create content in one's own voice and messaging, as it resonates with a specific group of people and helps build authority. She acknowledges the usefulness of AI for idea generation but cautions against relying solely on it for content creation. Join Kim Thompson - Pinder and Andrea Dell as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:(00:01:43) Creating Authentic and Engaging Content(00:05:25) Creating Authentic Connections Through Personal
Storytelling(00:11:59) Creating Authentic Connections Through Personal
Stories(00:13:43) Discovering Your Unique Communication Style(00:18:49) Authentic Relationship Building through Selfless
Giving(00:24:22) Proven Strategies for Attracting Quality Clients Bio:On the podcast today, I’m joined by Andrea Dell, a copywriter to mission-driven women and a Master Practitioner of NLP, Hypnosis, and Time Line Therapy who supports women entrepreneurs in sharing their message and growing their audience.
https://www.andreadell.com
This takes people to my website where they can sign up for my free list of 7 ways to stop the scroll. These are 7 types of content that get attention no matter your industry.
Jeff Brown is a seasoned marketing professional and the founder of Box Six Marketing, with a deep understanding of the ever-changing landscape of the industry. His perspective on overcoming imposter syndrome and strategies for successful entrepreneurship is centered around the importance of adapting to current trends and capturing people's attention. Jeff emphasizes the need to stay updated with the evolving art of marketing and not treating it as a secondary task. He believes that many entrepreneurs fail to appeal to their audience because they ignore where people's attention is currently focused, such as social media. Jeff encourages entrepreneurs to push through challenges, have faith in their work, and continue creating content even when they don't see immediate results, as success often comes in small increments and requires persistence. Join Kim Thompson - Pinder and Jeff Brown on this episode of the Author to Authority podcast to learn more about his insights and strategies.
Episode Outline:(00:05:19) Overcoming Imposter Syndrome Through Targeted Content Creation(00:09:14) The Journey of Entrepreneurship: Consistency, Effort,
and Resilience(00:12:07) The Art of Controlling the Conversation(00:21:28) The Importance of Consistent Effort and Faith(00:25:40) The Power of Constant Adaptation in Entrepreneurship(00:30:01) Creating Targeted and Engaging Content(00:30:59) Enhancing Content Effectiveness through Targeted
Personas Bio:Jeff is visionary, but with a lot of experience in the trenches. He understands where to spend money and where to save. My business got a steady flow of cold leads just from their most basic marketing work. Great communication and follow through. Highly recommended. — John, Owner, Nashville Audio Productions 17 years of experience in marketing, Jeff saw the launch of Facebook to a global audience, the death of MySpace and the newer trends like YouTube Shorts, Google Performance Max, and how the highest attention channels can work for entrepreneurs and small business. The point isn't to be a social or SEO expert. It's about the ability to adapt to where the attention is at, then leverage it for maximum community growth and leverage.
https://www.box6marketing.com
Kayla Ihrig is a seasoned professional in the field of networking and career development on LinkedIn, with a rich background in freelance writing and digital nomadism. Ihrig's perspective on LinkedIn is that it is an authentic platform for making connections, helping others, and creating meaningful content. She emphasizes treating LinkedIn like a two-way conversation rather than a megaphone, and values the formation of genuine relationships through networking. Ihrig advises against a short-term mindset or setting unrealistic goals for posting frequency, instead suggesting a focus on creating quality content and engaging with others in a meaningful way. This perspective is shaped by her extensive experience working for renowned publications such as HubSpot and GoDaddy, and her journey as a digital nomad. Join Kim Thompson-Pinder and Kayla Ihrig on this episode of the Author to Authority podcast to learn more about Ihrig's journey and insights.
Episode Outline:(00:02:42) LinkedIn: Unlocking Professional Potential and Authentic Connections(00:06:06) Embracing the digital nomad lifestyle: Kayla's
journey(00:08:39) Building a Writing Career with HubSpot and GoDaddy(00:17:18) Building Genuine Relationships on LinkedIn(00:24:33) Navigating Remote Work and Travel as a Digital Nomad(00:29:07) Navigating the Challenges of Book Publishing
Bio:Kayla Ihrig bought a one-way ticket out of the United States in 2017 and has spent most of her time abroad ever since. Pushed by the feeling that life was passing her by at her nine-to-five, she found work online and fumbled her way through an attempt at executing the exact lifestyle she wanted. As a writer for publications like HubSpot and GoDaddy, she built an online business that now supports both her and her husband as they drift around the world. Her book 'How To Be A Digital Nomad' is available worldwide on the 30th of January, 2024.
https://amzn.to/3ZPS9IW
Brandon Barnum is a highly respected author, CEO, and speaker, known for his expertise in strategic alliances, referrals, and social influence in business growth. Drawing from his experiences in the mortgage industry and his mentorship under Mark Victor Hansen, author of "Chicken Soup for the Soul," Barnum strongly advocates for the power of strategic alliances and referrals in business growth. He emphasizes the importance of setting clear, written goals and using a book as a tool to build a business and attract more clients. His personal success in the mortgage industry, where he found that adding value to other professionals and businesses serving homeowners led to more referrals, has shaped his perspective on these strategies. To learn more about Barnum's insights, join Kim Thompson-Pinder and Brandon Barnum on this episode of the Author to Authority podcast.
Episode Outline:(00:02:16) Leveraging Social Influence for Business Growth(00:04:05) The Referral Partner Blueprint for Business Growth(00:08:32) Building Trust and Loyalty through Consistency(00:14:23) Strategic Alliances: Building Trust and Adding Value(00:19:55) The Power of Asking for Referrals(00:30:48) The Power of Written Goals Bio:Brandon is a serial entrepreneur and CEO of HOA.com - the #1 Referral Network for Home Service Professionals. While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, Brandon increased his annual income 10X in 18 months from $20k to $200k. Brandon has since closed over $500 million in transactions by referral and has founded multiple online referral platforms and networks, connecting more than 5 million members in 195 countries. Brandon served as CEO of Codebreaker Technologies AI, the world's first personality-based AI for sales. Brandon is passionate about empowering business owners and professionals with a step-by-step system for attracting profitable prospects and expanding their income, influence, and impact.
https://ravingreferrals.com
This is the way to find my book Raving Referrals, as well as an online course that they can complete to get a certificate. My goals is to empower everyone who listens to grow their business and improve their lives.
Jason Pearl, a renowned entrepreneur and the CEO of Nacra Consulting, is known for his expertise in scaling small to medium-sized businesses and his heart-centered approach to leadership. His perspective on his free online leadership course for business growth is that leadership is a crucial aspect of business growth and success. He believes that becoming a more inspiring leader is achievable in just five days through his course, which consists of daily emails with short videos that provide valuable insights and actionable templates. Jason emphasizes that the course is completely free and his consulting company, Naker Consulting, offers additional free resources and guides for those interested in learning more. Join Kim Thompson-Pinder and Jason Pearl on this episode of the Author to Authority podcast to learn more about his unique approach to leadership and business growth.
Episode Outline:(00:01:27) Unlock Your Leadership Potential and Drive Business Growth(00:03:47) Unlocking Growth Potentials for Small Businesses(00:08:00) Navigating the Complexities of Selling a Business(00:14:42) The Importance of Delegating and Building Efficient
Systems(00:19:12) Jason's Journey to Entrepreneurship(00:26:08) Finding Success Through Prioritizing Personal
Relationships Bio:Jason Pearl is the founder and CEO of Nacre Consulting and one of the nation’s top growth leaders specializing in scaling small to medium-sized businesses from startup to acquisition. Using his heart-centered approach to life, leadership, and business, Jason helped some of the fastest-growing companies in the industry generate more than $100 million in revenue over the past 36 months. For almost two decades, leaders have put their trust in Jason’s expertise to get the most out of management and revenue-generating teams. His secret is focusing on not just dollars generated but on the people behind the scenes who are producing the results. His signature approach aligns each person’s “Head, Heart, and House”—which can help harness the power to outproduce the competition. As a growth partner, Jason’s approachable style and genuine interest in helping leaders and businesses succeed are unmatched. Deeply rooted in faith, family, and multi-generational entrepreneurship, Jason proudly enjoys life with his wife and two daughters in Lockport, NY.
https://www.nacreconsulting.com/leadership
Become a Better Leader in 5 Minutes Per Day Jason Pearl's FREE 5-Day Leadership Email Course is for any leader at any level who is looking to get clear on their leadership style. After 5 days, you'll walk away with a few ideas to help transform you, transform your team, and transform your business.
Alexa Nazzaro is a seasoned expert in publishing and entrepreneurship, currently affiliated with Axel Author Services. Her perspective on the topic of "insights for authors on publishing and entrepreneurship from podcast" is rooted in her belief that authors should actively seek support and guidance throughout their publishing journey. She underscores the importance of not feeling isolated as an indie author and highlights the availability of professional assistance in the industry. Alexa's experiences have led her to advocate for the power of influencer marketing, the use of testimonials and book reviews, and the formation of dedicated street teams for book promotion. She also emphasizes the value of services offered by her company, Axel Author Services, which provides comprehensive support in editing, book design, and book marketing. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:00:37) Top Ten Valuable Episodes for Authors
(00:04:29) Unexpected Journey to Publishing Success
(00:08:32) Long-Term Success Beyond Book Launch
(00:15:16) Building a Strong Relationship Through Audience
Engagement
(00:21:09) Invest in Quality Book Presentation for Success
(00:31:38) Reviving backlist books: the indie advantage
Bio:Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals.
A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine.
In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.
Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool.
Episode Outline:(00:06:17) Leveraging YouTube for Business Growth and Credibility(00:09:49) Embracing Vulnerability: The Power of Video Marketing(00:12:06) Strategic Video Editing for Engaging Content(00:18:03) The Power of Negative-Themed Thumbnails(00:24:08) Optimizing Video Elements for Viewer Retention Bio:Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health.
Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!
http://ytforbusiness.com/
YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.
Spencer Carpenter is a seasoned professional with a diverse background in the music industry, including experience in booking concerts, organizing music conferences and festivals, running record labels, and managing artists. He has also founded Outlier Audio, a full-service podcast booking agency. Carpenter believes that podcasting is an effective strategy for audience engagement and marketing, emphasizing the importance of providing value and expertise to the audience, rather than just pitching products or services. He values the ability to see how much someone knows about a topic through interviews and believes that providing a tremendous amount of value is key to successful podcasting strategies. Join Kim Thompson-Pinder and Spencer Carpenter on this episode of the Author to Authority podcast to learn more about effective podcasting strategies for audience engagement and marketing.
Episode Outline:(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise(00:09:42) The Art of Pitching Catchy and Specialized Topics for Podcasts(00:10:05) Creating Engaging Bios for Podcast Pitches(00:14:29) Connecting with podcast hosts made easy(00:19:17) Crafting a compelling pitch for podcast success(00:32:12) Leveraging long-form podcasts for effective marketing Bio:Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.
Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to becoming a radio sales rep taught her the power of a unique story and the importance of focusing on the client's success. This led her to co-found BrandFace, a business that teaches the formula for personal branding. Carr, initially a client of Eberhart's, applied the principles of branding to his real estate office and witnessed remarkable growth, leading him to firmly believe in the significance of personal branding in service-forward facing markets. Join Kim Thompson-Pinder, Tonya Eberhart, and Michael Carr on this episode of the Author to Authority podcast to learn more about their insights on personal branding.
Episode Outline:(00:02:07) The Power of Personal Storytelling in Branding(00:10:53) Prioritizing Client Success for Professional Growth(00:17:32) The key questions for building a successful brand(00:20:54) Answering the Five Critical Questions for Brand Success(00:26:23) Creating Competitive Advantage through Generosity(00:33:06) Using Books to Establish Expertise and Attract Clients(00:36:08) The Key to Creating a Successful Book and Brand
Bio:Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college. She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too. That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands.
Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia. He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe. In doing so, he realized that his passion was helping others to succeed and live their most abundant life.
http://BrandFaceGuide.com
Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com
Tyler Foley is a seasoned actor and bestselling author with a wealth of experience in film, television, and public speaking. His perspective on enhancing author authority through speaking skills and podcasting is rooted in his belief that effective communication and engaging storytelling are key to positioning oneself as an authority in their niche. Drawing from his extensive background in public speaking and acting, Foley emphasizes the importance of delivering powerful presentations, whether on podcasts, live stages, or workshops, to captivate listeners and generate interest in one's work. He offers free resources and training programs to help individuals improve their speaking abilities and encourages listeners to leave five-star reviews as a way of showing appreciation. Join Kim Thompson-Pinder and Tyler Foley on this episode of the Author to Authority podcast to learn more about his unique approach.
Episode Outline: (00:00:37) Top Ten Impactful Speaking Tips(00:02:05) Leveraging Podcast Guesting for Author Exposure(00:05:19) Resilience and Adaptability in Business Restructuring(00:09:02) Pod Match: Connecting Authors with Quality Podcasts(00:14:00) Shifting focus to serve the audience(00:19:50) The Transformative Journey of Engaging Storytelling(00:29:12) Leveraging Books as Powerful Marketing Tools Bio:Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked.
Tyler is a father, husband, son, and performer, in that order. Some days he feels like he has dabbled in every industry on the planet, from oil and gas, to aviation, to film and television, but that diverse experience is what has made him so versatile!
Regardless of the industry or the titles he has held, what they all had in common was promoting and encouraging people to be heard and understood. The skills and resources he has garnered along the way have enabled him to become an entertaining professional speaker and a knowledgeable trainer, who inspires others to reach for their dreams.
Today, Tyler works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. Tyler is also a veteran podcast guest with over 300 appearances on episodes with topics ranging from leadership, safety, to overcoming adversity.
With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development and would welcome the opportunity to be on your show and discuss the lessons he has learned and the grace he has discovered in each event of his life!www.seantylerfoley.com
Craig Andrews, a marketing expert and the founder of Allies for Me, has a rich background in marketing chips for top mobile phone makers like Samsung and Apple. His perspective on authority marketing strategies and resilience is shaped by his professional journey, which includes a transition from the semiconductor industry to marketing, and his personal challenges. Andrews has developed a unique method that mimics the stages of courtship to convert strangers into high-paying customers, emphasizing the importance of the eight-stage customer value journey. He believes in the power of effective marketing strategies and the resilience required to succeed in the business world. Join Kim Thompson-Pinder and Craig Andrews as they delve deeper into these insights on the next episode of the Author to Authority podcast.
Episode Outline:(00:00:37) The Eight Stage Customer Value Journey(00:02:29) The Eight Stage Customer Value Journey(00:07:22) The Emotional Toll and Resilience of Personal
Pandemic Experiences(00:16:37) Craig's Journey of Recovery and Return(00:19:09) The Coffee Date Approach to High Ticket Sales(00:33:04) Transformational Offer Creation ExpertBio: Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase.
Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.
Johanna White is a remarkable entrepreneur who, after overcoming a brain tumor, left her job to establish her own design business, Design by Joe, and later two additional companies. Johanna's perspective on branding's role in business success is shaped by her personal and professional experiences. She believes that branding is not merely an identification tool, but the driving force behind a business, working in harmony with marketing and PR. Her journey taught her the importance of aligning her brand with her beliefs, showcasing her value, and creating an exceptional customer experience. This approach transformed her business, attracting high-profile clients and increasing her proposals tenfold. Join Kim Thompson-Pinder and Johanna White as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline: (00:03:02) Resilience and Transformation: A Brain Tumor's Impact(00:08:03) The Power of Branding in Entrepreneurship(00:10:50) Transforming Brand Messaging for Luxury Success(00:16:08) Unleashing Your Unique Expertise for Success(00:22:38) Creating a Memorable and Personalized Brand
Experience(00:31:58) The Power of Intentional Branding in BusinessBio:Johanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth. Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions.
As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.
Joanne Bolt, a southern mama with a snarky attitude, has made a significant impact in the world of podcasting as a strategic tool for business growth. With a background in running a $56 million real estate team, Joanne transitioned to her true passion of helping women build their businesses. Joanne's unique insights on podcasting as a strategic tool for business growth stem from her emphasis on having a system and strategy in place, whether you have your own podcast or are a guest on other podcasts. Through her Podcast her network, she has created a community specifically for women podcasters, teaching them how to monetize their podcasts and run their businesses effectively. Join Kim Thompson-Pinder and Joanne Bolt on this episode of the Author to Authority podcast to learn more about Joanne's unique perspective and strategies. Episode Notes: (00:01:43) Joanne Bolt(00:05:20) Podcasting(00:14:35) Purpose(00:17:59) Offer(00:25:34) Evolution of Podcasting(00:29:13) Effectiveness of Smaller Podcasts(00:35:03) Joanne Bolt's Resources Bio: Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit
Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his journey of building a community and harnessing the power of social media. Similarly, Amy, co-host of the Selling From the Heart podcast and author of "Revenue Growth Engine," believes that being true to oneself and building strong relationships are key to standing out and succeeding in sales. Both experts highlight the significance of trust and authenticity, stating that when salespeople bring their true selves to the forefront, they have no competition. Join Kim Thompson-Pinder as she hosts Larry Levine and Darrell Amy on this episode of the Author to Authority podcast, where they delve deeper into these insights.(00:01:26) Building Authentic Relationships for Sales Success
Episode Outline(00:02:22) The Impact of Authentic Selling on Success(00:06:43) Finding the Right Guide: Navigating Book Publishing(00:09:46) The Significance of Writing Mentorship(00:18:20) Building Trust-Based Referrals for Sales Success(00:19:21) Aligning Sales and Marketing for Revenue Growth(00:30:27) Strategies for Accelerating Business Growth and Success(00:43:57) Leveraging the Power of a Book
Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:(00:04:27) Proactive Education for Google Success(00:10:01) Optimizing FAQ structure for higher rankings(00:13:40) Establishing Authority with a Well-Structured FAQ Strategy(00:20:19) Creating an Effective FAQ Section for SEO(00:22:18) The Impact of Book Descriptions on Launch Success(00:25:28) The Impact of Writing a Book on Credibility Bio:Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...
www.kalicube.com/free-downloadable-guides
James Ballidis is a seasoned entrepreneur and lawyer with over 35 years of experience, who has a deep understanding of the importance of vision creation in entrepreneurship and overcoming challenges. Ballidis firmly believes that having a clear, inspiring vision that aligns with one's passion and values is a crucial step towards achieving success. He encourages entrepreneurs to create visions that are bigger than themselves and their clients, and to surround themselves with people who can help bring these visions to life. Drawing from his own experiences, including the challenges he faced in writing and publishing his books, Ballidis emphasizes the importance of finding editing resources and enjoying the process. Join Kim Thompson-Pinder and James Ballidis on this episode of the Author to Authority podcast to learn more about the power of vision in entrepreneurship.
Episode Outline:(00:03:39) Creating a Compelling Vision for Small Businesses(00:09:47) Creating a Shared Vision for Authors(00:14:22) Overcoming Fear and Embracing Entrepreneurial
Challenges(00:19:15) Inviting Others to Play in Vision(00:26:22) Nadia's Triumph: From Bedridden to World Champion(00:30:19) Creating a Vision through Book Publishing Bio:James Ballidis is a CEO mentor, WSJ best selling author, lawyer, and entrepreneur. Wouldn't you like to create - not just a ordinary vision, as most of us have tried - but a compelling vision, that acts as a magnet for your business, employees, customers and profits? Impossible some say, but the proof is there. We must control the vision killers, and an evolution is needed in the way we create our visions, from Find My Why, to Find Our Why. He has mentored CEOs to double and triple revenue, and helped those CEOs stuck at 6 or 7 figures. It starts with Vision, in an evolutionary way.
https://vision-maker.net/podcasts-on-vision-and-your-company/
Find in depth videos on how to improve your business, create extraordinary vision and improve profitability and success.
Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability in both business and personal relationships. She commissioned a study that identified six key characteristics of relatability: likability, honesty, vulnerability, empathy, pleasure, and pain. According to Barrett, being authentic and vulnerable not only captures the audience's attention but also creates buy-in and builds trust. She emphasizes that relatability extends beyond business and applies to all aspects of life. Join Kim Thompson-Pinder and Kerry Barrett on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:(00:02:37) The Importance of Relatability in Business(00:06:26) The Power of Relatability in Relationships(00:10:37) Establishing Genuine Connections through
Vulnerability and Empathy(00:15:54) The Power of Vulnerability in Business(00:19:53) The Impact of Vulnerability in Relationships(00:30:21) The Relatability Index: Enhancing Communication
Skills Bio:Kerry took a debilitating fear of speaking and built a two-decade Emmy Award-winning career as a television news anchor on NBC, ABC, Fox, and Weather Channel, and host in the apex market of New York City. Kerry is preeminent advisor to top Fortune 100 companies in media training and on-camera readiness for a broad spectrum of situations ranging from formal talks, media interviews to everyday sales pitches over Zoom. She offers a unique perspective as someone who has 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection. She helps people feel confident, sincere and energetic, yet relaxed on-screen.
https://www.kerrybarrett.com/
Chandler Walker, a biochemistry graduate from the University of Nevada Reno, is an entrepreneur who has successfully scaled both his brick and mortar and online businesses to the seven-figure level. His unique perspective on the cognitive behavior therapy approach to sales is shaped by his experience conducting over 3000 sales consultations and his frustration with traditional sales tactics. Walker believes that traditional sales methods, which often involve manipulation and overcoming objections, are not only ineffective but also unethical. Instead, he advocates for a compassionate approach to sales, applying principles from cognitive behavior therapy to understand potential clients' past failures and triggers, and addressing the underlying reasons for their lack of success. Walker's goal is to change the perception of the high-ticket industry by offering a different approach that focuses on genuine support and positive change. Join Kim Thompson-Pinder and Chandler Walker on this episode of the Author to Authority podcast to learn more about his innovative approach to sales.
Episode Outline:(00:02:08) Compassionate Sales Approach for High Ticket Items(00:02:30) Adapting to the Digital Landscape for Business
Success(00:07:17) Revolutionizing Sales with Cognitive Behavior Therapy(00:14:19) Finding the Right Fit: Authentic Prospect Assessment(00:15:20) Empathetic Listening for Deeper Understanding(00:22:08) Shifting Mindsets in the High Ticket Industry Bio:Chandler started his entrepreneurial journey after graduating from the University of Nevada Reno with a degree in Biochemistry and forgoing a medical pathway to pursue a brick-and-mortar wellness facility. He then pivoted to an online health practice a year before the COVID lockdowns. After scaling both businesses to the 7 figure level and doing 3000-4000 sales consultations, Chandler was frustrated with the way sales were taught. He was tired of the old-school objection handling, aggressive tactics, and salesy attitude taught by most sales trainers. So he looked back at what he was doing, combed through his notes, and created Compassion Conversations. A therapeutic-driven, psychological-based sales system centered around compassion and care. Chandler has taught over 3000 people his system of compassion Conversations and has the goal to change and redefine the landscape of sales altogether. Chandler also regularly invests in the crypto markets and bought Ethereum when it was $15, obtaining a 20,000% increase and turning $250 into 50k.
http://9step.cultureofcare.life
Get my free 9 step framework to selling without manipulation, aggressive tactics, or feeling salesy.
Matt Shoup is a seasoned entrepreneur, professional speaker, coach, and author who has built a successful business from the ground up after being laid off. His perspective on entrepreneurial insights and success strategies, as shared on the Author to Authority podcast, is shaped by his own experiences of overcoming adversity and achieving success. He emphasizes the importance of taking one step at a time, seeking mentorship, celebrating small wins, and maintaining a sense of gratitude. Shoup also highlights the necessity of vulnerability in business, as he believes it fosters deeper connections and ultimately leads to increased sales. Join Kim Thompson-Pinder and Matt Shoup on this episode of the Author to Authority podcast to gain valuable insights into entrepreneurial success strategies.
Episode Outline:(00:01:13) From Laid Off to Multimillion Dollar Business(00:08:39) The Power of Trackable Sales Methods(00:15:40) Building a Thriving Business with Authority Marketing(00:17:56) Letting Go and Delegating for Business Growth(00:20:54) The Importance of Perseverance in Entrepreneurship(00:28:09) The Power of Brave and Vulnerable Storytelling(00:36:57) Father-Son Camino Hike for Faith-Based Families Bio:In March of 2005, Matt was laid off from a corporate banking job that he absolutely hated. Matt quickly founded M & E Painting with the last $100 he had to his name, all while being close to $200,000 in personal debt. M & E Painting grew quickly, and has produced over $30 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. M & E Painting was named one of the Unites States Top Small Workplaces by Inc Magazine and Winning Workplaces in 2011, one of Colorado's Top 250 Private Companies by Colorado Biz Magazine in 2010, made the INC 5000 List (#1724) of Fastest Growing Companies in the United States in 2010, and received the Northern Colorado Better Business Bureau Torch Award for Business Ethics in 2017. Matt was named one Colorado Biz Magazine's Top Five Most Influential Young Professionals (2010), one of 40 Under 40 Top Business Leaders by the Northern Colorado Business Report (2013), and received the Colorado State University (CSU) Gold Award being named Alumni of the Last Decade (2012). Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy, Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.com Along the way, Matt received his Brazilian jiu jitsu black belt, traveled the world, raised an amazing family, learned to perfect cooking Spanish paella, and has enjoyed pouring into the lives of innumerable entrepreneurs and small business leaders, all while always enjoying countless cups of Spanish coffee at Café Sevilla.
https://www.mattshoup.com/free-tools
Click this link to receive my free tool kit packed with resources to build your business and advance your leadership
Steve Walsh is a seasoned entrepreneur and business growth strategist, renowned for his expertise in achieving exponential business growth and the founder of Bison Equity Group. His perspective on the topic of "ten x leap: strategies for exponential business growth" is rooted in the belief that entrepreneurs can achieve significant growth in their businesses. Walsh emphasizes the need for a change in mindset, focusing on scalability, raising funds, bringing in outside people, implementing systems, and marketing. He also encourages entrepreneurs to consider their goals upon achieving ten times growth, whether it's selling the business or continuing to grow it with the help of others. Join Kim Thompson-Pinder and Steve Walsh on this episode of the Author to Authority podcast as they delve deeper into these strategies for exponential business growth.
Episode Outline:(00:02:15) Making a Ten Times Leap in Business(00:06:11) Hiring Specialists for Exponential Business Growth(00:15:47) Understanding Customer Preferences for Effective
Marketing(00:18:40) Finding the Right Balance for Growth(00:29:34) The Fulfilling Journey of Book Creation Bio:Steve Walsh is more than an entrepreneur or Venture Capital investor – he is a force that redefines the boundaries of what is possible. With over 25 years of financial and investment expertise, Steve has crafted a career of bold decisions and innovative strategies. His journey, which includes successfully navigating the turbulent waters of risk and reward, ultimately led him to establish Bison Equity Group, a venture capital firm committed to empowering entrepreneurs. Steve's influence extends far beyond his professional achievements. He is an inspiring figure whose genius zone has always been in helping others see a bigger vision for what is possible, embrace their higher potential, and make their own leap toward success. Now, through his book "Make the 10X Leap," Steve continues his mission to help entrepreneurs see their company’s Scalability Factor, while also guiding them through what it takes to get it done. Connect with him on social media or his website to witness his captivating story and ignite the 10X fire within you. As the saying goes, every leap begins with a decision to jump. Steve's challenge to you is this – Are you ready to leap?
https://calendly.com/stevewalsh1/30min
Book a call to learn to become Investor Ready. Buy the book "Make the 10X Leap" and Learn the Importance of the Entrepreneurial mindset, How to Deploy capital effectively, Freedom Road to your 10X Exit. Learn why it's always a good time to raise capital even in uncertain economic times. Additional topics I can present: • RAISE CAPITAL AND PLAY TO WIN • HOW TO BE INVESTOR-READY • LEARN YOUR SCALABILITY FACTOR • CALCULATED RISK: THE SECRET COMPETITIVE ADVANTAGE • WHAT MAKES AN IRRESISTIBLE INVESTOR PITCH DECK • ECONOMIC TRENDS IN TODAY’S ECONOMY
Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to help increase revenue through digital marketing strategies. Join Kim Thompson-Pinder and Kristin Zhivago on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:01:38) Understanding customer desires through interviews(00:05:25) Understanding and addressing customer needs
effectively(00:09:05) Understanding Customer Needs for Effective Marketing(00:13:26) The Journey of Entrepreneurial Pivots(00:19:53) The Journey of Personal Growth in Management(00:30:05) The Importance of Effective Book Marketing Bio:Kristin Zhivago, revenue coach, has spent years helping hundreds of CEOs and entrepreneurs sell more by understanding what their customers want to buy and how they want to buy it. She is also a sales/marketing turnaround expert and management consultant. She founded and runs Zhivago Partners, a digital marketing agency that provides the full spectrum of digital marketing services and produces highly qualified leads for clients. She is the author of the 5-star book, "Roadmap to Revenue: How to sell the way your customers want to buy."
https://zhivagopartners.com
Agency Services Site: ZhivagoPartners.com 5-star book, Roadmap to Revenue, on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1692062844&sr=8-1
Annie Margarita Yang, who started her career in minimum wage jobs, found her true calling in assisting individuals with their finances and has since become an accomplished author and speaker. She firmly believes in the power of personal branding and publishing as a means to build authority and credibility, a perspective shaped by her own journey of investing in publishing her book and actively reaching out to colleges and universities for speaking engagements. Drawing from her own experiences and the success of others like Dave Ramsey, she emphasizes the importance of "going big or going home" in order to establish oneself as an authority in their field. Join Kim Thompson-Pinder and Annie Margarita Yang on this episode of the Author to Authority podcast as they delve deeper into the significance of personal branding and publishing in building credibility and authority.
Episode Outline:(00:02:15) Creating a Magnetic Presence for Expertise(00:03:57) The Power of Online Presence and Expertise(00:07:40) Establishing Authority and Creating Opportunities
through Book Publishing(00:12:51) The Power of Authorship in Professional Fields(00:19:33) Celebrity-style Headshots for Author Authority(00:30:47) "Proactive Steps to Gain Author
Recognition"
Bio:Annie Margarita Yang is the definitive voice in Millennial finance, specializing in strategies for beating today’s tough economic challenges. She is the author of an award-winning, best-selling new book, The 5-Day Job Search, which helps young professionals get out of student loan debt while finding the ideal job. With more than 1 million views on YouTube, her witty approach to tough talk sets her apart from others. Annie’s candid style cuts through the noise, delivering foolproof advice for real-world challenges. Far from generic tips, her tips focus on practical steps to quickly improve finances, especially for challenges unique to Millennials. Based in Boston with her husband, Annie complements her professional life with a love for piano, adding another layer to her multifaceted persona.
https://annieyangfinancial.com
For a limited time, get a 10% discount and free shipping on a signed paperback copy of The 5-Day Job Search when you order on annieyangfinancial.com Skip the student loan and step into the 5-day job zone.
Scott Ritzheimer is a renowned author and business leader with extensive experience in the publishing industry, specializing in the conversion of readers into clients through effective book publishing. His perspective on the "seven key stages of entrepreneurial success" is rooted in his personal experience as a founder and business leader. Ritzheimer believes that these stages, ranging from being a dissatisfied employee to becoming a startup entrepreneur, are crucial for founders to understand and navigate in order to achieve success. He emphasizes the importance of learning and acquiring the necessary skills at each stage, recognizing the signs of stage changes, and adapting accordingly. While the path to success may vary for each individual, understanding and following these stages can greatly increase the chances of long-term success. Join Kim Thompson-Pinder and Scott Ritzheimer on this episode of the Author to Authority podcast to delve deeper into these stages of entrepreneurial success.
Episode Outline:(00:02:10) The Seven Stages of Entrepreneurial Growth(00:05:53) Navigating Business Growth through Skill Development(00:11:15) The Map to Navigating Organizational Success(00:20:46) Shift towards Impactful Entrepreneurship(00:20:47) Stepping into the Role of CEO(00:27:12) Transitioning to CEO Ownership: A Founder's Journey Bio:Scott has helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35. He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.
https://www.scalearchitects.com/founders
If you'd like to lead your business or nonprofit to Predictable Success without feeling exhausted, overwhelmed, or out-of-your depth, then the plan is surprisingly simple. Step 1. Download your FREE copy of the Founder's Evolution. Step 2. Find out what stage you are in, and what your essential strategy is Step 3. Stop feeling like you "should" be doing more, and start doing what you know will create the success you want. You can get your FREE copy of the Founder's Evolution at https://www.scalearchitects.com/founders
Amanda Guerassio, a talented designer and entrepreneur, has dedicated her career to the importance of branding and online presence in business success. With a background in creative arts and a degree in design, Amanda's journey from freelance gigs to founding her own company, Studio Gracio, has shaped her belief in the power of branding. She has seen firsthand how a strong brand can help businesses thrive, even in challenging times such as the pandemic. Amanda emphasizes the need for businesses to take the time to figure out their core brand and guiding principles, and offers a free resource, Branding Brainstorm, to assist in this process. Join Kim Thompson-Pinder and Amanda Guerassio on this episode of the Author to Authority podcast to learn more about the importance of branding and online presence in business success.
Episode Outline:(00:01:57) Discovering Your Business's Unique Path(00:05:18) Developing a Strong Core Brand Strategy(00:07:01) Streamlining Business Operations Through Effective
Branding(00:18:24) Thriving Businesses Amidst the Pandemic Challenges(00:25:13) Strategic Visual Elements for Brand Identity(00:34:59) Building Trust Through Well-Defined Branding Bio:Amanda Guerassio is a brand strategist and designer that partners with serial entrepreneurs, freedom seekers and multi-passionate empire-builders to craft branding that feels right, works hard and looks awesome. She brings a holistic, structured approach to branding that helps you make your next level of business the best one yet. She has over 17 years of experience across a wide range of industries and clientele.
https://www.studioguerassio.com/branding-brainstorm/
Branding Brainstorm - free PDF worksheet 20 questions to clarify your brand The only way to get a visual brand that serves your business well is to start by knowing your business well. I don’t just mean how it runs, or the products or services you offer (though those are factors, too). I mean knowing what makes it tick, knowing what it stands for. Knowing where you want it to go and the people you want it to attract. Where it stands in the market, and what makes it stand out. Branding Brainstorm is a questionnaire I’ve compiled to help you clarify all those kinds of intangibles. These are the kinds of questions and details that will help shape a direction and voice for your branding, before it ever gets to the design or writing stage. It covers a business’ Who, What, Why, and How to help ferret out your unique angle. Knowing this will help all of your design & marketing efforts!
Richard Hagen is a renowned strategic expert in writing and publishing for professionals, with a track record of assisting over 200 entrepreneurs, professionals, speakers, and coaches in writing and publishing books. Hagen firmly believes in the importance of a strategic approach to writing and publishing, emphasizing the need for strategic thinking and planning to achieve success and reduce stress in the publishing process. He criticizes the tendency of experts to overlook the strategic foundations necessary for a successful book, and instead become overly focused on the idea of being a published author. Hagen's perspective is shaped by his extensive experience and success in the field, and he is currently writing a book titled "Author the Future," aimed at guiding professionals in growing their impact, influence, and legacy through various products, including books and online courses. Join Kim Thompson-Pinder and Richard Hagen on this episode of the Author to Authority podcast, as they delve deeper into the strategic approach to writing and publishing for professionals.
Episode Outline:(00:02:08) Strategic Approach to Writing a Book(00:07:02) Unleashing the Transformative Power of Writing(00:10:14) The Crucial Role of Publishers in Book Success(00:22:55) Transformative Experience: Inspiring Lasting Change(00:26:54) Author the Future: A Lifetime Strategy Bio:After • committing suicide at the Edinburgh Festival • running away from elephants in Kruger • facing down drug dealers in their y-fronts in Perth • being mugged by an Orthodox priest at the site of the crucifixion • and surviving a few years as a Year Six Class Teacher in South London… Richard now runs Immersive Publishing – working with experienced, expert and exceptional coaches, trainers, consultants and business owners to turn your expertise into books, products and online training that are as brilliant as you are.
www.hagendoes.com
The Immersive Publishing site is for speakers, coaches, consultants, trainers, who want 1:1 support turning the stuff in their heads into transformation for their audience through brilliant books, courses and unique intellectual property. Lots of information here on 1:1 options and, on the mPowr Yourself page, links to our group programmes and publishing options also.
Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in his belief that this challenge requires self-awareness and a shift in mindset. He suggests that impostor syndrome is a fear of success and a belief that one is not capable of achieving beyond a certain level. Caskey emphasizes the importance of recognizing and addressing this internal struggle to avoid self-sabotage and blaming others for one's lack of success. He also acknowledges that everyone experiences impostor syndrome to some extent and that it can manifest in different areas of life. Join Kim Thompson-Pinder and Bill Caskey on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:(00:01:20) The Struggle for Self-Deserved Success(00:08:59) Overcoming Negative Feedback as an Author(00:12:14) Exponential Growth in Sales and Income(00:19:23) Strategic Price Increases for Long-Term Growth(00:22:30) Creating a Congruent Brand with MVP(00:30:48) Creating Valuable Content for Your Audience Bio:Bill’s counter-intuitive philosophies go against the orthodoxy of most sales approaches - the old 'convince and persuade' doctrine. Instead, Bill takes a radically different approach to B2B sales - which includes using media as a lead device, creating personal empowerment for the sales person by avoiding antiquated techniques, and a thorough understanding of ‘buyer behavior’ which helps the sales person control the sales process. Bill is a 4x author having written Same Game New Rules, Rewire The Sales Mind, The Sales Playbook and Email It!. He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on Apple Podcasts), a weekly podcast counseling sales forces and leaders world-wide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month (13,000,000 downloads in 17 years.) He also hosts his own podcast - The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.
https://billcaskey.com/
Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories authentically and deeply. Isabella strongly believes in the power of community building and engagement in podcasting, emphasizing the value of a dedicated audience that actively engages with the content over a large number of disengaged followers. Her perspective is shaped by her experiences and the belief that podcasting allows entrepreneurs to control their messaging and share what is important to them. Join Kim Thompson-Pinder and Isabella Sanchez Castaneda as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:(00:01:23) Fostering Engaged Audiences for Successful Podcasts(00:03:26) Cultivating Engaged Fans for Lasting Impact(00:09:08) The Power of Breaking Down Topics(00:13:33) Creating Engaging Podcasts with Clear Intentions(00:21:44) Crafting Compelling Podcast and Business Content(00:28:37) Effective Call to Actions for Podcasters Bio:Isabella Sanchez Castañeda believes your impact deserves to be shared and helps you do so through marketing strategy and podcast production. Isabella started Isa Media Inc in the beginning of 2021 after realizing that her childhood dream of becoming a journalist wasn't going to work for her adult-self. At least graduating in peak pandemic 2020 gave her a lot of practice with pivoting and adjusting, because that's what's allowed her to become a strong business owner and marketer. Isabella is also the host of Visible With Isa Media Inc, a podcast where she shares strategies on how you can get more eyes on your business and impact.
https://www.instagram.com/isamediainc/
You can connect with me further on Instagram or YouTube @IsaMediaInc where I share daily content and messaging strategy tips!
Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by his experience in expanding a faith-based executive coaching business across 33 states and his training under renowned author Donald Miller. Hughes believes that a confusing brand story can lead to loss rather than success, and encourages businesses to invest time in clarifying their brand's story through various mediums. His digital marketing agency, Hughes Integrated, embodies this belief by using the power of well-told stories to transform companies from the inside out. Join Kim Thompson-Pinder and Rob Hughes on this episode of the Author to Authority podcast to learn more about the importance of a clear brand story.
Episode Outline:(00:02:29) Crafting a Compelling Brand Message(00:08:27) The Power of Expert Guidance for Entrepreneurs(00:12:14) Leveraging Books for Success(00:16:10) Creating Compelling Brand Stories(00:23:41) The Power of Comrades and Coaches(00:29:25) StoryBrand Experts: Transforming Brands Through
Storytelling Bio:As a former vice president of sales and marketing in the manufacturing industry, executive coach for business owners and entrepreneurs across North America, and now the CEO of a marketing agency, Rob understands the struggle many brands face when it comes to marketing. He wanted to find a better way to get his message across to clients who would care—and he did. Now, Rob is on a mission to help small businesses accelerate growth by clarifying their message through Hughes Integrated, a StoryBrand Certified Marketing Agency. And as an esteemed marketing keynote speaker and podcast host, his sessions on marketing and branding are engaging, interactive, and inspiring.
To learn how Hughes Integrated's proven process can help your small business accelerate growth, or book Rob to speak at your next corporate event, visit https://hughesintegrated.com/
Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to becoming a radio sales rep taught her the power of a unique story and the importance of focusing on the client's success. This led her to co-found BrandFace, a business that teaches the formula for personal branding. Carr, initially a client of Eberhart's, applied the principles of branding to his real estate office and witnessed remarkable growth, leading him to firmly believe in the significance of personal branding in service-forward facing markets. Join Kim Thompson-Pinder, Tonya Eberhart, and Michael Carr on this episode of the Author to Authority podcast to learn more about their insights on personal branding.
Episode Outline:(00:02:07) The Power of Personal Storytelling in Branding(00:10:53) Prioritizing Client Success for Professional Growth(00:17:32) The key questions for building a successful brand(00:20:54) Answering the Five Critical Questions for Brand
Success(00:26:23) Creating Competitive Advantage through Generosity(00:33:06) Using Books to Establish Expertise and Attract
Clients(00:36:08) The Key to Creating a Successful Book and Brand Bio:Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college. She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too. That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands.
Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia. He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe. In doing so, he realized that his passion was helping others to succeed and live their most abundant life.
http://BrandFaceGuide.com
Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com
Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing himself, emphasizing the importance of finding a unique differentiator and focusing on effective communication to connect with consumers. He believes that businesses need to adapt to modern strategies that prioritize transparency, two-way communication, and a consumer-focused approach, and suggests humanizing their brand through podcasting, video, and authentic photos. Murray also advises a shift in content creation towards quality over quantity, believing that evolving marketing strategies and embracing a consumer-centric approach is essential for businesses to differentiate themselves and effectively connect with their target audience. Join Kim Thompson-Pinder and Scott Murray on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:01:24) The Rise of "Sparketing" in Personal Branding(00:03:18) Consumer Willingness to Pay for Ad-Free Experiences(00:07:01) Embracing Communication: Standing Out in Marketing(00:09:59) The Power of Evolving for Success(00:16:39) Humanizing Brands Through Tailored Content Creation(00:35:20) Coordinating and Delivering Valuable Book Projects Bio:Scott Murray - 20+ years in content marketing and extensive education in communication Merges the two to help marketers put consumers and communication at the center of modern marketing - what he calls Sparketing.
Co-Author of The Most Amazing Marketing Book Ever by Mark Schaefer and Friends
Nate Morse, a seasoned professional with a diverse background in various industries, including automotive, real estate, RV, and LinkedIn, is the founder of Apex Conversion, a company that assists online businesses in finding their ideal clients. Nate's perspective on the challenges and rewards of writing, publishing, and marketing a book is shaped by his own experiences. He acknowledges the mental exhaustion that comes with the creative process of writing and the vulnerability of sharing one's work. However, he also sees the potential rewards, such as establishing oneself as an authority in their niche and attracting more clients. Nate emphasizes the importance of understanding the buyer's journey and creating a targeted, well-edited book. He views marketing a book as a new challenge, but one that can be leveraged in the digital age. Join Kim Thompson-Pinder and Nate Morse on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:05:43) The Battle of Perseverance in Book Writing(00:13:28) The Power of Creating an Engaging Book(00:16:13) Crafting Engaging Books with Actionable Solutions(00:18:08) Crafting a Niche-Focused Bestselling Book(00:22:42) Creating an Authentic Relationship Through Books(00:28:01) Rewards and Challenges of Writing and Publishing
Bio:Helping Coaches, Consultants, and Agencies get high-quality clients, consistently, on LinkedIn 🚀📈
https://keys.natemorse.com/book
Get my Amazon Best-Seller for free: "The LinkedIn High-Ticket Handbook". Bridge the gap between you and high-ticket clients using strategies, frameworks, and even AI.
Description:Bruce Sheer is a renowned consultant, author, keynote speaker, and president of the National Speakers Association Northwest, with a career marked by inspiring buyers and accelerating revenue growth. From his perspective, the journey to becoming an author and publishing his book was a mixed bag. On the positive side, it helped him clarify his story, deepen his knowledge, and sharpen his thinking, thereby increasing his impact on others. However, he also faced challenges such as fear, uncertainty, and unexpected expenses during the publishing process. Despite these hurdles, Bruce sees the value in using his published work to scale up his business and is excited about his next book. He has gained significant insights into marketing and the importance of promoting his book to reach his target audience. Join Kim Thompson-Pinder and Bruce Sheer on this episode of the Author to Authority podcast to delve deeper into Bruce's journey and the impact of publishing.
Episode Outline:(00:02:23) Building Authority Through Writing: A Journey(00:08:58) Embracing the 'Hat over the Fence' Moment(00:15:54) The Transformative Journey of Book Writing(00:18:35) The Power of a Well-Crafted Book(00:24:41) Engage with Bruce Sheer's Expertise(00:33:06) Transformative journey of publishing a book Bio:Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest.
Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social media expert for an author management company, Neely recognized the significance of personal branding for authors. He believes that personal branding is a valuable asset for authors, regardless of their level of experience or number of books written. Neely has helped numerous authors understand how personal branding can help them promote their brand, reach a wider audience, and leave a lasting impact. Join Kim Thompson-Pinder and Chase Neely on this episode of the Author to Authority podcast to learn more about the importance of personal branding in the digital age.
Episode Outline:(00:01:59) Building an Authentic Author Brand(00:06:23) Crafting an Authentic Business Story(00:10:06) Building a Strong Personal Brand: Core Message,
Customer, and Values(00:16:44) Maintaining Brand Image through Online Monitoring(00:20:18) IHOP's Temporary IHOB Rebranding Generates Buzz(00:28:58) The Hidden Gems of Perseverance
Bio:Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
https://leveragebrands.co/podI'm opening up my calendar to do brand strategy calls (these will be completely free), and I'd love to talk to you.
Junaid Ahmed, a multi-talented individual with a background in graphic design and a passion for video production, has made significant strides in the world of content creation. Junaid firmly believes in the importance of having a professional home studio for video production, a perspective shaped by his personal journey of being passionate about photography and film since receiving a film camera as a gift in 1985. During the pandemic, he noticed the need to improve his video quality for Zoom calls and was inspired by Pat Flynn's well-designed set for his livestreams. He emphasizes the importance of setting the scene and creating a visually appealing and professional environment for video production, believing that a well-equipped and visually appealing home studio not only enhances the quality of the content but also attracts and engages viewers. Join Kim Thompson-Pinder and Junaid Ahmed on this episode of the Author to Authority podcast to delve deeper into the importance of professional home studios for video production.
Episode Outline:(00:01:45) Creating a Professional Home Studio for Video Production(00:04:56) Visually Stunning Home Studio Transformation Expert(00:11:00) LEGO Insiders Club: Unlocking Loyalty Rewards(00:14:06) Expressing Creativity and Connecting through Cricut
Designs(00:21:39) Creating Captivating Home Studio Videos(00:32:47) Mastering iPhone Video Production Techniques Bio:Junaid Ahmed has been creating videos for the past 3 decades on camcorders, point & shoot, DSLR, and Smartphones. Building my home studio has given me an unfair advantage that you might not be thinking about. When folks see me on their screens in a Zoom call they immediately feel my level of sophistication. I automatically command authority and attention from my audience.
https://homestudiomastery.com
Take my 5-day free Home Studio Rehab challenge
Mia Torr, a renowned entrepreneur, speaker, and coach, has made a significant impact in the business world with her unique perspective on "messy entrepreneurship". She firmly believes in the power of authenticity, community, and self-care in personal and professional resilience. Her belief is shaped by her own experiences, including building a business from a messy place, going through a divorce, and becoming a caregiver. She emphasizes the importance of showing up as one's authentic self, embracing real-life interruptions and imperfections, and taking care of oneself as a whole human being first before anything else. Join Kim Thompson-Pinder and Mia Torr as they delve deeper into these topics in the upcoming episode of the Author to Authority podcast.
Episode Outline:(00:04:09) The Power of Authenticity in Building Community(00:05:16) Authentic Networking and Personal Transformation(00:09:47) Navigating Overlapping Responsibilities and Building Connections(00:20:10) Balancing Well-being and Growth in Business(00:24:10) The Power of Setting Intentions(00:34:04) Rewarding Yourself for Starting, Not Finishing Bio:Mia Torr specializes in helping sales teams and service professionals who want to develop a strong base of local clients and convert more casual conversations into business connections. My international business networking community, Authentic Networkers, has a growing membership of over 26,000 entrepreneurs and business owners, with satellite groups in 102 cities across five countries I have decades of combined experience in corporate communications, stakeholder relations, fundraising, organizational leadership and storytelling, public speaking, teaching, and curriculum design.
authenticnetworker.com
Robert Poole is a seasoned entrepreneur with a military background, who draws inspiration from his father's service in the Canadian militia. Poole's perspective on entrepreneurial success and work-life balance is rooted in the belief that while many entrepreneurs start businesses to escape the constraints of having a boss and to live life on their own terms, they often find themselves working longer hours and struggling to find a balance between work and personal life. He emphasizes the importance of breaking free from the demands of the business to regain personal freedom, a realization he came to after his business partner had a heart attack. Poole believes that the ultimate goal of owning a business is to be able to take time off and spend it with family or doing things that are important, while still allowing the business to grow. Join Kim Thompson-Pinder and Robert Poole on this episode of the Author to Authority podcast to learn more about Poole's strategies for entrepreneurial success and work-life balance.
Episode Outline:(00:01:21) Achieving Freedom and Growth as a Business Owner(00:07:55) Finding the Perfect Publisher for Book Success(00:12:32) Finding Freedom as a Business Owner(00:15:07) Finding Effective Sales Strategies for Long-Term
Success(00:19:10) Crafting an Effective Cold Calling Script(00:32:51) The Power of Cold Calling in Digital Marketing Bio:Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place.. He is a graduate of West Point, previously an Army officer, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations. Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.
Drake Nightenhelser is a seasoned branding strategist with a rich background in sales and customer service, and a proven track record of attracting high-quality clients. His perspective on branding strategies is centered around creating policies and procedures that prioritize the satisfaction and protection of the clients. He believes in reformulating policies to showcase dedication to the craft and the clients, rather than implementing policies that solely protect the business. Nightenhelser's approach, which includes guaranteeing customer satisfaction and providing a personalized design process, has proven successful in attracting high-quality clients. He also advocates for the use of client surveys, onboarding processes, regular check-ins, and offboarding processes to collect data and continuously improve the client experience and results. Join Kim Thompson-Pinder and Drake Nightenhelser on this episode of the Author to Authority podcast to learn more about his unique approach to attracting high-quality clients.
Episode Outline:(00:01:33) The Power of Branding in Attracting Clients(00:03:48) The Power of Transformation in Business(00:06:33) Transformative Analysis: Writing a Business Book(00:10:17) Creating a concise and impactful read(00:18:41) Writing a Book: Tailoring Length for Reader
Satisfaction(00:30:58) Creating Client-Centric Policies for Business Success Bio:Drake is a Client Quality Consultant who help business owners land better clients and level up their business to be more attractvie to high quality people.
http://resources.profitcollective.vip/3simplesteps
Ready to get crystal clear on how to start landing great clients? This training walks you through 3 of my juiciest secrets for landing amazing clients that are a uniqulely perfect fit for your business.
Jon Weberg is a renowned American entrepreneur with a rich background in digital marketing, having run three successful businesses and spoken to global audiences. Weberg's perspective on the key strategies for digital marketing success is shaped by his experiences and is centered around the idea of a gradual journey, akin to reading a book or watching a movie. He advocates for a blend of storytelling, valuable content, and lessons throughout the process, emphasizing the importance of audience engagement and continuous learning. His approach is heavily influenced by his early experiences, including his father's influence and his own early failures, which taught him the importance of persistence and seizing opportunities. Join Kim Thompson-Pinder and Jon Weberg on this episode of the Author to Authority podcast to delve deeper into his unique insights and strategies for digital marketing success.
Episode Outline:(00:01:49) Tailoring Language and Lead Quality for Higher Closing Rates(00:06:20) Embracing "No" as an Opportunity in Sales(00:09:52) Prioritizing Business Growth by Firing Clients(00:15:16) Tailoring Language for High-Quality Leads(00:18:15) Jon Weberg's Journey from Failure to Success(00:26:36) Personal Insights: Lessons and Financial Success(00:33:20) Practical Steps for Immediate Results Bio:Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses.
https://www.profitalize.com/
I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!
Mariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in the power of brand videos as a tool for online businesses to connect with their audience and build trust. She emphasizes the importance of creating a story that resonates with the audience, evoking the desired emotions that lead to a purchase. Her experiences as a National Emmy Award-winning filmmaker and her work across four continents have further solidified her belief in the potential of brand videos as a conversion tool. Mariana also advocates for businesses to focus on creating products or services that positively impact people's lives and foster customer relationships. Join Kim Thompson-Pinder and Mariana Henninger on this episode of the Author to Authority podcast to delve deeper into this fascinating topic.
Episode Outline:(00:03:57) The Early Entrepreneurial Mindset in Children(00:10:07) The Power of Visual Storytelling(00:15:10) Making a Lasting Impact Through Products(00:18:46) Creating Lasting Connections Through Brand Videos(00:20:02) Crafting a Compelling and Impactful Video Script(00:28:52) Connecting with Customers through Brand VideosBio:Mariana Henninger is an entrepreneurial prodigy whose first business was a makeshift school she started inside her neighbor's garden shed when she was only 6 years old. She is a national EMMY award–winning (two-time nominated) documentary filmmaker who speaks 5 languages and has traveled and worked in 4 continents. Her body of award-winning work focuses on truly powerful, intimate and emotion-driven storytelling and her business BrandMagnetic focuses on creating Brand Videos as a conversion tool for online businesses -- helping coaches, course creators and entrepreneurs become unforgettable with their audiences.
http://brandmagnetic.com/guide
Hi! This is the Brand Video Starter Guide - a video training that walks your audience from start to finish on how to create their own Brand Video.
Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:(00:04:27) Proactive Education for Google Success(00:10:01) Optimizing FAQ structure for higher rankings(00:13:40) Establishing Authority with a Well-Structured FAQ
Strategy(00:20:19) Creating an Effective FAQ Section for SEO(00:22:18) The Impact of Book Descriptions on Launch Success(00:25:28) The Impact of Writing a Book on Credibility Bio:Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...
www.kalicube.com/free-downloadable-guides
Deb Brown Maher is a relationship catalyst with a profound passion for ethical sales techniques and mindset in "selling like Jesus." Her perspective on this topic is centered around the idea of prioritizing the needs and well-being of the customer. She believes that sales should be approached with kindness, caring, and trust, rather than solely focusing on making a sale. Her commitment to moral and ethical considerations is evident in her ability to turn down potential clients whose values and beliefs do not align with hers. Her faith and guidance from God have also played a significant role in shaping her perspective and navigating challenging situations with demanding potential clients. Join Kim Thompson-Pinder and Deb Brown Maher on this episode of the Author to Authority podcast as they delve deeper into the concept of ethical sales techniques and the mindset of "selling like Jesus."
Episode Outline:(00:04:54) Transforming Sales with Authentic Connection and Empowerment(00:13:11) Shifting the Sales Paradigm with Kindness(00:15:47) The power of buyer-focused mindset in sales(00:19:08) Prioritizing buyer well-being and ethical decisions(00:22:14) Navigating the Choices and Challenges of Book
Publishing Bio:Deb Brown Maher is a relationship catalyst who helps business owners and freelancers change their sales approach by shifting their perspective of sales from convincing a prospect to buy to being of service to them. Deb’s combination of coaching, creative listening and supportive guidance enables her clients to gain a completely new perspective on their sales process and conversations, which leads to an increase in sales and business growth success. In the past, Deb worked in the high tech industry for startups and multi-national corporations. In 2008 she founded Deb Brown Sales, and is honored to be a trusted consultant to many Amish business owners in Lancaster county, PA.
https://debbrownsales.com/slj-book/
Free offers on my website (bottom of home page) include blog posts, a free worksheet to overcome obstacles to success and a link to a free copy of the preface, intro and chapter 1 of Sell Like Jesus https://debbrownsales.com/
Michael T. Baker is a seasoned professional with a diverse background in music and technology, and the founder of Perception Content Media, a marketing firm that has helped numerous businesses enhance their online presence. Baker's perspective on improving business online presence through strategic digital marketing is centered on the foundational elements that businesses need to be found, liked, and trusted online. He emphasizes the importance of accurate business listings across various platforms and the significance of obtaining positive reviews from customers to demonstrate trustworthiness to search engines. His belief is that before investing in targeted ads or other digital marketing strategies, businesses should prioritize establishing a strong foundation online. His experiences working for tech companies and running his own marketing firm have shaped this perspective, with a focus on helping small and medium-sized businesses compete with larger organizations. Join Kim Thompson-Pinder and Michael Baker on this episode of the Author to Authority podcast to learn more about his innovative approach to digital marketing.
Episode Outline:(00:07:06) Building Trust and Boosting Rankings(00:11:59) Creating a Consistent Online Presence on Google(00:13:48) Establishing a Professional Image for Remote
Consultants(00:19:01) Creating Engaging Content Without Being Salesy(00:22:14) Boost Your Online Presence with Google Analysis
Bio:From rockstar to entrepreneur, Michael understands what it takes to help your business be found, liked, and trusted. He is married with 2 children and travels the country full-time in a fifth wheel. Recent winner of Most Innovative Digital Marketing Agency, Advertising Firm of the Year, and Best Social Media Marketing Agency, Michael's firm Perception Content Media is helping businesses across the country grow their presence online. Born into a musical family, he spent the first 6 years of his life on a tour bus. After high school he began his musical career and
has shared the stage with some of the biggest artists in the world. He performed in front of over 75,000 people in Ben Hill Griffin Stadium. His current band, Fall of Envy, is still signed to a record label and has been streamed over 20 million times worldwide.
https://perceptioncontentmedia.com/contact-marketing-firm/
This link takes them to a contact page to fill out a quick form to set up a consultation.
Chris Miles is a highly respected cash flow expert and anti-financial advisor, known for his innovative strategies for building wealth and achieving financial freedom through entrepreneurship. His unique perspective is shaped by his experiences and observations of traditional financial advising methods, which he believes often fail to serve the best interests of entrepreneurs and professionals. Instead, Miles advocates for unconventional approaches, such as leveraging strategies used by banks and finding alternative ways to make money work for individuals. He believes that by using the cash in their businesses more effectively, consultants, professionals, speakers, thought leaders, and entrepreneurs can generate more sales and create additional income. Join Kim Thompson-Pinder and Chris Miles on this episode of the Author to Authority podcast to learn more about his wealth-building strategies and insights.
Episode Outline:(00:00:50) Leveraging Writing and Publishing for Business Growth(00:04:23) Financial Freedom Through Real Estate Investing(00:06:35) The Limitations of Traditional Financial Advisors(00:15:50) The Power of Active Wealth Management(00:21:12) Redefining Wealth: The Truth About Financial Advisors(00:23:25) Achieving Financial Freedom through Real Estate(00:35:55) Passive Income Calculator for Financial Success Bio: Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority teaching entrepreneurs and professionals how to get their money working for them TODAY! He’s an author, podcast host of the Money Ripples Podcast, has been featured in US News, CNN Money, Entrepreneurs on Fire, BiggerPockets, and has a proven reputation with his company, Money Ripples
(https://moneyripples.com/) getting his clients fast, financial results.
In fact, his personal clients have increased their cash flow by $300+
Million in the last 13 years!Desired CTASend Audience To:
https://moneyripples.com/cashflow-calculator/
This is our Passive Income Calculator that shows you how much passive income you could make in the next year if you follow our strategy. It gives listeners a baseline to see how close they are to financial freedom
Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool.
Episode Outline:(00:06:17) Leveraging YouTube for Business Growth and Credibility(00:09:49) Embracing Vulnerability: The Power of Video Marketing(00:12:06) Strategic Video Editing for Engaging Content(00:18:03) The Power of Negative-Themed Thumbnails(00:24:08) Optimizing Video Elements for Viewer Retention Bio:Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health.
Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!
http://ytforbusiness.com/
YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.
Deb Schell is a seasoned entrepreneur and consultant who transitioned from a corporate career to consulting, leveraging her background in community building and business development. Deb's perspective on transitioning from corporate to consulting is rooted in her own journey. She initially left her corporate job to pursue travel writing, but the COVID-19 pandemic forced her to pivot her plans. She then launched a membership business aimed at helping individuals find calm in their daily lives, which, despite not succeeding as a business strategy, led her to discover her true calling in consulting. Deb has since worked with over 50 entrepreneurs globally, guiding them towards decisions that align with their ideal lifestyle, generate additional income, and provide a safe online space. Join Kim Thompson-Pinder and Deb Schell as they delve deeper into Deb's entrepreneurial journey on the next episode of the Author to Authority podcast.
Episode Outline:(00:05:48) From Online Community Member to Successful Consultant(00:09:30) Building a Solid Foundation for Business Success(00:10:38) Building an Online Community for Remote Workers(00:13:25) Building an Engaging Online Community(00:20:35) Creating Engaging Spaces for Online and In-Person
Communities(00:28:17) The Multi-Faceted Journey of Book Publishing Bio:Deb Schell started her career in community building and business development after she was an active member in an online community that led her to quit her corporate job and begin living location independently, going after her dream of becoming a travel writer.
But then a Global pandemic started and the world stopped traveling, and Deb jumped online and started a new community, to help people find calm in daily life. The launch of this membership as a business strategy failed but that led to Deb's consulting business.
Since 2020, Deb has worked with over 50 Entrepreneurs across the globe who all have a vision, mission, or purpose. These amazing creators have found a way to take their life's work and help others solve their problems, challenges, and provide a safe space in an online setting.
Deb has helped guide clients towards making decisions that fit with their ideal lifestyle, bring them additional income, and help them find calm.
To get Deb’s book go to: Book link - https://creator2communitybuilder.com/
Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his journey of building a community and harnessing the power of social media. Similarly, Amy, co-host of the Selling From the Heart podcast and author of "Revenue Growth Engine," believes that being true to oneself and building strong relationships are key to standing out and succeeding in sales. Both experts highlight the significance of trust and authenticity, stating that when salespeople bring their true selves to the forefront, they have no competition. Join Kim Thompson-Pinder as she hosts Larry Levine and Darrell Amy on this episode of the Author to Authority podcast, where they delve deeper into these insights.(00:01:26) Building Authentic Relationships for Sales Success
Episode Outline(00:02:22) The Impact of Authentic Selling on Success(00:06:43) Finding the Right Guide: Navigating Book Publishing(00:09:46) The Significance of Writing Mentorship(00:18:20) Building Trust-Based Referrals for Sales Success(00:19:21) Aligning Sales and Marketing for Revenue Growth(00:30:27) Strategies for Accelerating Business Growth and Success(00:43:57) Leveraging the Power of a Book
Karla Singson is a highly accomplished entrepreneur with over a decade of experience in developing and marketing her own businesses. Her perspective on entrepreneurial success is shaped by her emphasis on strategic planning, social media engagement, and personal balance. She believes in the power of continuous improvement in writing skills, particularly on social media platforms, to increase engagement and reach a wider audience. Her own experience of going viral and gaining millions of impressions on Facebook through years of hard work and reputation-building is a testament to her approach. However, she also stresses the importance of personal happiness, relationships, and maintaining a healthy work-life balance, demonstrating that success is not solely defined by business achievements. Join Kim Thompson-Pinder and Karla Singson on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:02:07) Rapid Growth through Strategic Outsourcing(00:12:05) The Power of Engaging Facebook Posts(00:17:37) Navigating the Challenges of Rapid Business Growth(00:22:11) The Hidden Costs of Neglecting Personal Life(00:27:52) Finding Passion and Providing Value(00:30:35) Navigating the Business Journey with Purpose Bio: Karla Singson is an award-winning writer, speaker, and entrepeneur. She has taken over 13 years of experience in growth and marketing growing her own online and brick-and-mortar businesses while moving in different places across the world. Recently, her biggest success includes growing a managed outsourcing company into a seven figure venture in a year without spending anything on ads. She has shared extensive stage time talking about business growth, leadership and marketing. On her regular days, she likes cooking Filipino food, going to hydrospas, perfume shopping, watching psychological thrillers, and reading behavioral economics. https://proximityoutsourcing.com/vault
I share this link to all of my podcast listeners so they can grab valuable resources and take advantage of the FREE $200 Voucher for our Bestseller Service - 360 Degree Hire Consulting and Onboarding.
Becky Parker Geist is a seasoned professional in the audiobook industry, with a rich background in theater and performance. She has been a part of the industry since 1981, and her passion for empowering authors led her to create the Amplify app, a platform that offers authors the highest royalties and most control over their audiobooks. Geist's perspective on "amplify audiobooks: empowering authors with direct sales and higher royalties" is rooted in her belief that authors should have control over their own sales and royalties. She emphasizes the importance of authors building their own community and having their own store in the Amplify Audiobook store to sell their books directly. Geist sees the Amplify Audiobooks as a game changer, offering authors higher royalties, control over pricing, the ability to run promotions, and access to customer information. Join Kim Thompson-Pinder and Becky Parker Geist on this episode of the Author to Authority podcast to learn more about this revolutionary approach to audiobook publishing.
Episode Outline:(00:10:32) Revolutionizing Audiobook Sales for Indie Authors(00:15:42) The Importance of Offering Multiple Book Formats(00:21:38) Amplify Audiobooks: Empowering Authors and
Distribution(00:24:19) Empowering Authors with Amplify Audiobook Store(00:30:24) Exploring Audiobook Narration Options for Authors
Bio:Becky Parker Geist is the founder and CEO of Pro Audio Voices, which is a Portland based company serving clients internationally as a go-to place for exceptional audiobook production and marketing, and producer of the soon-to-be-released AMPlify app, that offers the highest royalties and most control to authors of audiobooks of any platform in the industry.
Her debut novel, The Left Turn, the first in the Split Universe series, which explores self discovery and discoveries in new science through contemporary metaphysical fiction in the context of parallel universes, is available for purchase on Amazon.
becky@Proaudiovoices.com
Raul Hernandez, a seasoned professional in the publishing industry, has navigated his career through various triumphs and challenges, amassing valuable insights along the way. His perspective on strategies for a successful transition from a corporate job to entrepreneurship is rooted in the belief of the power of community. He emphasizes the importance of surrounding oneself with like-minded individuals who can motivate, inspire, and push you towards success. In his experience, he has had to seek alternative avenues to connect with such individuals, especially in his current location where entrepreneurship is less emphasized. Raul also underscores the significance of focusing on one area at a time, identifying specific strategies and tactics for that area, and adhering to fundamental principles throughout the journey. Join Kim Thompson-Pinder and Raul Hernandez as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:(00:05:35) Overcoming Imposter Syndrome and Startup Challenges(00:09:55) Strategies for Revenue-Driving Growth in Business(00:12:18) Transformational Differentiation for Business Success(00:16:14) Aligning Attitudes and Business Models for Mentorship
Success(00:19:20) Building Strong Connections through Client
Understanding(00:25:05) Navigating Transcription, Editing, Timing, and
Promotion Bio:Raul is a growth strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth.
He:
🚫 Doesn’t have an MBA
🚫 Didn’t come from a big-name consulting background
🚫 Didn’t take some online courses or buy a franchise that automatically “gives him authority” to help you…
He's just been blessed to have work with bootstrapped founders to:
✔ Double-5x companies (with millions in revenue) using his strategies
✔ Design revenue teams that produce $50M in sales & made it to the Inc 5000
✔ Be responsible for over $25M in direct response ad spend
✔ Train thousands of entrepreneurs in private paid programs and live events
✔ Lead strategy for multiple digital teams across the globe in 12+ time zones
A to https://dogoodwork.io/ds
Audience members get a free book, education, newsletter and access to get more support.
Claudine Pereria is a seasoned business coach and entrepreneur, known for her expertise in coaching entrepreneurs and leaders and helping businesses "battle proof" their operations. Claudine's perspective on business success is deeply rooted in the principles of resilience, adaptability, and leadership. Drawing parallels between the ups and downs of raising children and the fluctuations businesses experience, she underscores the importance of agility and adaptability in navigating various business seasons and challenges. Claudine believes that strong leadership, particularly in the post-pandemic era, can significantly differentiate a business, and she emphasizes the need for resilience in overcoming tough times. She often references Winston Churchill's quote about not wasting a crisis, encouraging entrepreneurs to build their resilience over time. Join Kim Thompson-Pinder and Claudine Pereria as they delve deeper into these insights on the next episode of the Author to Authority podcast.
Episode Outline:(00:04:04) The Importance of Resilience in Business Leadership(00:07:11) The downfall of Blockbuster and the importance of
adaptability in business(00:10:17) The Importance of Leadership Resilience Post-COVID(00:13:50) The Power of Visionary Leadership in Business(00:20:04) Demonstrating Resilience and Inspiring Others(00:29:58) The Power of LinkedIn for Business Success(00:36:40) The Power of Genuine Care in Entrepreneurship Bio:An experienced professional business coach, and leadership development trainer, Claudine Pereira assists people with fundamental behavioral change. Her consistent and captivating approach stretches her clients to move beyond a limiting sense of self and achieve their desired personal and professional goals. An inspirational speaker, certified life coach, and internationally bestselling co-author of Live out Loud, Claudine is passionate about her work!
Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud, and polished professionals.
With over 25 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire, and compassion catapult people's learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence.
For a free 1 hour deep dive discovery session into your business email Claudine at info@thepinkcoach.com
Tom Ruwitch is a highly respected consultant and content marketing expert with over two decades of experience in email marketing. As the founder of Story Power Marketing and Marketvault, he has transformed countless content from dull to captivating, emphasizing the importance of storytelling in marketing. Ruwitch's perspective on effective email campaigns and content marketing strategies is that simply providing valuable information is not enough. He believes in the power of combining information with engaging storytelling to attract potential clients. He also stresses the importance of engaging prospects once they show interest, rather than solely focusing on acquiring leads. According to Ruwitch, effective communication through story-powered content is key in turning followers into deeply engaged prospects, clients, and ultimately, super clients who refer others and purchase multiple offerings. Join Kim Thompson-Pinder and Tom Ruwitch on this episode of the Author to Authority podcast to learn more about his unique approach to content marketing.
Episode Outline:(00:03:23) Building Meaningful Connections through Email Campaigns(00:08:43) The Power of Storytelling in Content Marketing(00:12:10) Transforming Prospects' Emotions into Sales Success(00:20:13) Understanding and Addressing Market Desires(00:32:30) The Limitations of AI in Content Creation(00:35:08) Understanding the Emotional Journey in Marketing Bio:Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
www.storypowermarketing.com
tom@storypowermarketing.com
Spencer Carpenter is a seasoned professional with a diverse background in the music industry, including experience in booking concerts, organizing music conferences and festivals, running record labels, and managing artists. He has also founded Outlier Audio, a full-service podcast booking agency. Carpenter believes that podcasting is an effective strategy for audience engagement and marketing, emphasizing the importance of providing value and expertise to the audience, rather than just pitching products or services. He values the ability to see how much someone knows about a topic through interviews and believes that providing a tremendous amount of value is key to successful podcasting strategies. Join Kim Thompson-Pinder and Spencer Carpenter on this episode of the Author to Authority podcast to learn more about effective podcasting strategies for audience engagement and marketing.
Episode Outline:(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise(00:09:42) The Art of Pitching Catchy and Specialized Topics for
Podcasts(00:10:05) Creating Engaging Bios for Podcast Pitches(00:14:29) Connecting with podcast hosts made easy(00:19:17) Crafting a compelling pitch for podcast success(00:32:12) Leveraging long-form podcasts for effective marketing Bio:Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.
Amanda Kohal, a highly accomplished digital strategist and founder of the Wolf company, has an impressive background in brand marketing and a successful transition to digital marketing using social media. Amanda's perspective on her transition to digital marketing emphasizes the importance of understanding online behaviors and algorithms to optimize content for the digital space. She has found success in using social media platforms, particularly Instagram, to grow her business and connect with her audience. Amanda is passionate about helping business owners understand that they don't need to spend excessive amounts of time on social media, but rather focus on specific outcomes. She believes in the endless opportunities online and encourages others to start putting their ideas out there. Join Kim Thompson-Pinder and Amanda Kohal on this episode of the Author to Authority podcast to learn more about Amanda's successful transition to digital marketing.
Episode Outline:(00:02:21) Amanda Cahole's digital marketing success story(00:06:40) The Power of Authentic Instagram Stories(00:12:11) LinkedIn's Algorithm Shift Towards Professional
Content(00:14:53) The LinkedIn SEO and Instagram Integration(00:20:35) TikTok's Algorithm: A Game-Changer for Business
Growth(00:33:23) Streamlining Writing with Voice-to-Text Technology Bio:Founder & Digital Strategist of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections and trusted guidance/education to start converting on social.
After working as a brand marketing manager in corporate, Amanda ventured on her own and took her love of digital marketing and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows.
Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category.
http://www.instagram.com/thewolfe.co
Connect with me on social. I've provided my Instagram because it links to all my profiles and resources.
Dee Boswell Buck is a certified social media strategist with a specialty in leveraging LinkedIn for professional networking and business growth. She believes LinkedIn is a valuable platform for connecting with decision-makers and potential clients, emphasizing the importance of creating content that addresses the audience's pain points and aligns with the company's goals. Her perspective is shaped by her own experiences, starting from launching a successful mom group while on maternity leave, to recognizing her skills in social media management and digital marketing, and eventually obtaining certification in these areas. Despite initial challenges due to lack of experience, Dee's achievements and expertise have been recognized on the "Author to Authority" podcast. Join Kim Thompson-Pinder and Dee Boswell Buck on this episode of the Author to Authority podcast to learn more about enhancing professional networking and business growth insights on LinkedIn.
Episode Notes:
(00:10:10) LinkedIn: Connecting Professionals and Sharing Insights(00:15:09) Establishing Thought Leadership on LinkedIn(00:20:40) Enhancing Content Discoverability with Transcripts(00:23:05) Creating Resonant Content that Connects Emotionally(00:29:37) Active Engagement: The Key to LinkedIn Success Bio:
Dee Boswell-Buck is a Certified Social Media Strategist who helps women-led business owners transform their online marketing so they can book more leads and earn more revenue.
Her journey began whilst on maternity leave. She launched a mom group on meetup.com called Mamaliciousmamas because she was lonely and wanted to get the heck out of the house! While the baby napped Dee built a website and started a Facebook Page and Twitter Account.
By the time she returned back to work Dee had over 400 active members with companies from Children's Place to Kisko Freezies looking for "access" to her new found friends. She decided to update her "boring" LinkedIn profile with the skills she attained organizing events and her love affair with social media began.
LinkedIn began to notify her of job positions for social media management and digital marketing!
Dee went back to school part-time to obtain her certification. Once certified in Digital Marketing, she tried to move in the marketing department and she was told that she did not have enough experience. Dee sought out experiences by sharing her journey on social media. Soon, small business owners started to reach out.
Dee made the decision to launch her own business and with the help of a business coach, plotted and then exited her place of employment after 26 years of working there.
Dee believes that knowledge is power for all company owners and allows access for all through her newsletters and free and paid online masterclasses and in-person events.
Now Dee leads a mighty team that helps women business owners AMPLIFY their voices and expertise strategically in the online space. With Dee as their guide, her clients are able to book more quality leads and form collaborations so they can earn more revenue.
Ken Paskins is a seasoned corporate executive who has transitioned into a fractional CEO and business mentor, with a rich background working with Fortune 100 companies like Oracle. After years of corporate life, Ken decided to leverage his expertise to help struggling business owners, drawing from his own experiences and entrepreneurial upbringing. He founded the Shift Spot, a community for business owners and CEOs, and is currently working on his book, "Scaling With Ease," which encapsulates his journey and insights on scaling businesses. Ken's perspective is centered on helping business owners scale their ventures with ease, avoiding common pitfalls, and fostering collaboration and growth. Join Kim Thompson-Pinder and Ken Paskins on this episode of the Author to Authority podcast to learn more about Ken's transition from corporate executive to fractional CEO and business mentor. Episode Notes: (00:02:40) Scaling With Ease: Ken Paskins' Entrepreneurial Journey(00:06:50) Transitioning from Corporate Executive to Fractional CEO and COO(00:07:28) The Influence of Childhood Experiences on Entrepreneurship(00:12:14) Identifying and Overcoming Challenges for Scaling(00:16:13) Achieving CEO Balance for Greater Success(00:26:19) Avoiding Costly Mistakes in ScalingBio: After several decades of running teams of 400+ people, companies with a PNL of a half billion dollars, and closing a $40M software deal just days after 9/11, I spent decades executing and chasing, being unbalanced, and working IN the business, not ON the business in fortune 100, PE and VC companies.
For the past seven years I have operated as a fractional CEO/COO for many companies from pre-revenue to $200M, specifically with business owners in chaotic industries.
My mission is to help CEO's and owners finally solve the core problems they are shackled with. So I created a community just for them called The Shift Spot where CEO's learn to take control of their business and their lives!
Jason Cutter, the head of Cutter Consulting Group, is a renowned expert in scalability and mindset development for authentic persuaders in sales. With a unique background in marine biology, Jason brings a fresh perspective to sales education and coaching. His perspective on "Jason Cutter's Authentic Persuasion in Sales Education and Coaching" is that salespeople often struggle with generating interest and closing new business. He believes that understanding the value of what they are selling and how it can help the customer is key to success in sales. Jason emphasizes the importance of not just solving pain points, but also providing gain and leaving the customer in a better place. He views sales not as a pushy activity, but as a way to help and serve the customer. His approach to sales, which is centered around authentic persuasion and guiding customers towards a better outcome, is reflected in his books, speaking engagements, and strong online presence. Join Kim Thompson-Pinder and Jason Cutter on this episode of the Author to Authority podcast to learn more about his unique approach to sales.
Episode Outline:
(00:03:27) Authentic Persuasion: A Game-Changing Sales Resource(00:05:36) Enhancing Sales Skills for Success(00:11:43) The Power of Consistent Podcasting(00:15:25) The Guide to Authentic Sales Success(00:20:22) Building Trust in Coaching and Services(00:32:16) Engaging with Jason's Valuable Sales ResourcesBio: Jason Cutter
CEO, Mindset and Scalability Expert
Cutter Consulting Group
Jason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.
Main Hub/Link: www.jasoncutter.comAuthentic Persuasion: https://authenticpersuasion.com/LinkedIn: https://www.linkedin.com/in/jascut/
Mark Struczewski is a renowned productivity coach for solopreneurs, with a specialty in strategies for increased productivity. His perspective on productivity is shaped by three main points: delegation, the value of time, and strategic planning. He believes in the power of proactive planning and reflection, encouraging individuals to prioritize tasks that align with their goals and avoid overcommitting. He also emphasizes the importance of strategic planning to effectively manage time and ensure the completion of important tasks. With his wealth of knowledge and experience, Mark has become a trusted resource for anyone looking to increase their productivity and achieve their goals. Join Kim Thompson-Pinder and Mark Struczewski on this episode of the Author to Authority podcast to learn more about his unique insights and strategies.
Episode Notes:(00:06:35) Maximizing productivity through strategic task delegation(00:09:03) Optimizing Productivity through Valuing Time(00:12:18) The Benefits of Hiring a House Cleaner(00:14:58) The Power of Micro Breaks for Solopreneurs(00:20:59) Maximizing Productivity through Goal-Oriented
Planning(00:30:26) Dogs' Alertness to Amazon Delivery Drivers Bio:Productivity Coach for solopreneurs. Eliminating calendar chaos & task overload. Host of The Mister Productivity Podcast. Turning overwhelm into success.
My email newsletter, The Productive Solopreneur: https://misterproductivity.com/insider/
Steve Lowell is a highly accomplished speaker, three-time number one best-selling author, and master trainer for high impact speakers. With over 3500 keynote speeches and 5000 seminars to his name, he has become a global authority on maximizing revenue and reach through strategic public speaking. Lowell's perspective on this topic is centered around understanding the audience's needs and problems, creating a moment of awareness for them, and connecting on a personal level. He emphasizes the importance of having a product or service that people want and packaging it in a way that is appealing and easy for the audience to transact. His approach is not about impressing with credentials or achievements, but about creating a meaningful connection with the audience and providing them with valuable insights that lead to action. Join Kim Thompson-Pinder and Steve Lowell on this episode of the Author to Authority podcast to learn more about his innovative strategies.
Episode Outline:(00:02:29) Embracing a Fulfilling Lifestyle through Downsizing(00:05:07) Engaging Virtually: Challenges and Benefits(00:07:59) Maximizing Revenue through the 100K Signature Talk(00:11:03) Generating Business through Targeted Speaking(00:16:57) Captivating Packaging for Audience Engagement and
Transactions(00:19:27) Transforming Perspectives through Powerful
Communication Bio:Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking.
Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue.
www.stevelowell.com
Talia Jacqueline, a renowned expert in the field of emotional connection and body language in effective business communication, has a rich background in trauma therapy and is the founder of Visceral, a training company in communications. Talia firmly believes in the power of emotional connection and body language in business communication, emphasizing the importance of creating an emotional bond with others as they are the ultimate consumers of products or services. She has a unique approach to improving pitches and selling techniques, stressing the need for offline conversations and the skill of effective communication to create emotional connections. Talia also highlights the significance of conversational intelligence, which involves reading body language and cues to gauge interest and engagement, and believes that consistency between online and offline communication, as well as being emotionally connected to one's work, can provide a competitive advantage in business communication. Join Kim Thompson-Pinder and Talia Jacqueline on this episode of the Author to Authority podcast to delve deeper into this fascinating topic.
Episode Outline:
(00:02:29) The Power of Emotional Connection in Communication(00:06:02) Transformative Communication Training Program(00:12:36) The Power of Emotional Connection in Conversations(00:16:15) The Power of Emotional Connection in Communication(00:23:10) Reframing Insecurities for Personal and Professional
Growth(00:29:49) The Power of Emotional Connection in Communication Bio:
They say, “Communication is Everything.” But according to Talia Jacqueline, without the psychology, communication is nothing. Talia started a trauma therapy practice at the age of 21. What she realized as a coach and consultant, is that it doesn’t matter how valuable you are if you can’t communicate it.
That’s how Visceral was born, a training company in communications. Today, Talia Jacqueline works with C-suite and sales teams of financial firms managing 5 billion in assets. Working with business leaders, entrepreneurs and their most valuable team members, Talia has helped companies apply the psychology of communication to generate the recognition, traction and growth that they deserve.
A one-sheeter on the 3 most important tweaks to make to your message - whether you're a CEO or a salesperson.
www.taliajacqueline.com
Ted Talk; Ditch the Pitch. Captiovate beyond the words.
Jay Aigner is a seasoned entrepreneur and business growth expert with a rich background in software testing and quality assurance. As the CEO of Gdaqa, a leading software testing agency, Jay has successfully built a thriving business from the ground up, starting as a one-man consulting shop. His perspective on business growth and entrepreneurship is centered around the idea of scaling one's business by delegating tasks and focusing on the core aspects of the business. He believes that entrepreneurs should not try to do everything themselves, but instead focus on the things they are good at and enjoy doing. Aigner also emphasizes the importance of finding and understanding one's target customer, as well as establishing a mechanism to consistently attract and retain customers. His diverse background and experience working in various industries have equipped him with a unique perspective on entrepreneurship. Join Kim Thompson-Pinder and Jay Aigner on this episode of the Author to Authority podcast to learn more about Jay's insights on business growth and entrepreneurship.
Episode Outline: (00:02:21) From One-Man Shop to Thriving Organization(00:06:37) The Power of Hustling for Success(00:11:45) Growth and success through rejection in sales(00:15:48) The Importance of Valuing Good Employees(00:17:28) Delegating for Business Growth and Success(00:26:55) Outsourcing for Time and Cost Efficiency(00:30:28) The Power of Entrepreneurial MentoringBio: My name is Jay Aigner, CEO of JDAQA a software testing agency with around $2M ARR. Father of 5, student pilot, and amateur astrophotographer. My 5 for 5 (5 am wakeup, workout, stretch, meditate, and journal) has been something friends, family members, and fans of my podcast have keyed on as something they really appreciate.
I also host a podcast called The First Customer where I interview successful founders about how they got their first customer.
I've been featured on a couple podcasts and would be honored to be a guest on your show. I think I would provide a relatable story for your audience as someone who went from the 9-5 to consulting to the freedom of running my own business. My family is also currently being featured in a documentary about time management and successful people spend it.www.JDAQA.comwww.firstcustomerpodcast.comhttps://www.linkedin.com/in/jayaigner/
Carrie Pierce is a seasoned writer with over two decades of professional experience, including a background in the film and TV industry, and a co-founder of Morgan Pierce Media and Publishing. Carrie's unique insights on creating wholesome children's literature and overcoming writing challenges stem from her own journey. Initially, she pursued a career in the film industry due to a lack of discipline in writing, but found her way back to her passion through writing health and beauty articles, which eventually led her to craft children's stories and become an editor. Her experiences of being taken advantage of as a young author inspired her to start a publishing house to help other authors avoid similar negative experiences. She believes in the importance of writing material that resonates with readers, inspires them, and teaches them without talking down to or over their heads. Join Kim Thompson-Pinder and Carrie Pierce on this episode of the Author to Authority podcast to learn more about her unique perspective and experiences.
Episode Outline: (00:02:34) Need for Wholesome Children's Literature(00:06:04) Burnout in Writing(00:10:20) Ghostwriting(00:15:19) Balancing Editor Suggestions(00:24:44) The Importance of Book Cover and Marketing Blurb(00:29:38) Connecting with Carrie PierceBio: Carrie E. Pierce has written professionally for over twenty years, building a solid international reputation. During that time, Carrie discovered there was a real need for wholesome, quality children’s literature that could also be enjoyed by parents and grandparents as they read aloud. She understood the concern parents and grandparents felt as they struggled to find children’s stories they could trust and feel good about sharing with the young ones in their lives. Because of that realization, Carrie understands how important it is to keep storytime safe.
Eager to fill this niche, she began prayerfully crafting quality stories from the heart that contain important life lessons; written in a style that doesn’t talk ‘down’ to children.
Carrie’s stories always contain age-appropriate themes - free of agendas and teach wholesome, important life lessons.
Having experienced heartbreak and tragedy firsthand and seeing many of her dreams come true, Carrie speaks with a rich insight into the human heart and an honest voice holding nothing back.
Born in New Orleans and raised in Central Texas, Carrie now lives in Idaho. Over her lengthy career as a seasoned guest, Carrie has proven compelling and forthright. You- and your listeners- won’t be disappointed!
Morgan Pierce Media & Publishing is a premium-level, hybrid publisher that removes the intimidation often felt on the publishing journey by providing authors with the comprehensive publishing services they need before, during, and after their book launch.
Joanne Bolt, a southern mama with a snarky attitude, has made a significant impact in the world of podcasting as a strategic tool for business growth. With a background in running a $56 million real estate team, Joanne transitioned to her true passion of helping women build their businesses. Joanne's unique insights on podcasting as a strategic tool for business growth stem from her emphasis on having a system and strategy in place, whether you have your own podcast or are a guest on other podcasts. Through her Podcast her network, she has created a community specifically for women podcasters, teaching them how to monetize their podcasts and run their businesses effectively. Join Kim Thompson-Pinder and Joanne Bolt on this episode of the Author to Authority podcast to learn more about Joanne's unique perspective and strategies. Episode Notes: (00:01:43) Joanne Bolt(00:05:20) Podcasting(00:14:35) Purpose(00:17:59) Offer(00:25:34) Evolution of Podcasting(00:29:13) Effectiveness of Smaller Podcasts(00:35:03) Joanne Bolt's Resources Bio: Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit
Braith Bamkin, an accomplished professional and Executive Director of BNI Melbourne Central, has dedicated his career to supporting thousands of business people in achieving new levels of success. With a deep understanding of the power of giving and knowing one's target market, Bamkin believes that genuine acts of giving without expecting anything in return lead to the most fruitful outcomes. He emphasizes the importance of helping others and solving their problems as the primary purpose of any business. Furthermore, Bamkin highlights the significance of identifying and understanding one's target market, comparing this focused approach to a ship's prow, allowing for smoother progress and easier navigation through the business world. His insights, gained from running several businesses of his own and serving as a trusted advisor in the industry, are shared in his book, "Breathe Easy: Simple Ways to Stay Well Connected." Join Kim Thompson-Pinder and Braith Bamkin on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:(00:10:08) The Benefits of Giving(00:11:18) Building a Successful Business(00:13:43) Knowing Your Target Market(00:21:45) Importance of Perspective(00:24:31) Personalization in Marketing(00:30:08) Writing and Publishing a Book
Bio: Are your audience members seeking new ways to grow their business? 🚀 Let me take them back to the future and share my knowledge on generating business by being clear on their target market, building relationships and generating referrals.
I've supported thousands of business people to take their business to new heights through my role as BNI Melbourne Central Executive Director. I’m a CPM (Certified Practicing Marketer) who has corporate experience but lives in and loves the small business world.
I've also run several of my own businesses as well as done time in corporate - so it's fair to say, I know my stuff!
If you want dry and boring, I'm not your guy.
Bridgit Norris, a game-changing leadership coach, has made a significant impact in the corporate world, particularly in the construction industry, with her no-nonsense approach and straight talking. Bridgit holds a unique perspective on embracing uniqueness and creating a movement, believing that it is more important than building a business as it allows for a deeper sense of purpose and legacy. She emphasizes the importance of finding one's disruptor point of view and overcoming fear to fully embrace it, leading to a shift in business and a sense of fulfillment. Bridgit gained these insights through her own journey of self-discovery and her experiences in helping others understand their own values and strengths. Join Kim Thompson-Pinder and Bridgit Norris on this episode of the Author to Authority podcast to learn more about embracing your uniqueness and creating a movement.
Episode Outline:(00:10:06) Strengths(00:11:09) Creating a Movement(00:13:13) Disrupting the Industry(00:16:26) Ethical Publishing(00:27:22) Building a Business with Integrity(00:29:16) Connecting with Bridgit Bio:Bridgit is a game-changing Leadership Coach who uses a conscious and ethical approach to help her clients achieve success in both their businesses and personal lives. She is known for her straight-talking, no-nonsense approach and her weekly community "THE REVOLT WEEKLY" which serves as a support group for rule-breaking individuals looking for inspiration, guidance, and real talk. Bridgit is a leader of a revolution and her community is filled with like-minded individuals ready to break free and create something extraordinary.
Alexa Nazzaro is a seasoned professional in the realm of memoirs and publishing, with a rich background in Creative Writing from Concordia University and a successful career as the founder of Axel Author Services. Alexa holds unique insights on the power and benefits of memoirs, viewing them not merely as vessels of knowledge, but as models for learning from diverse life experiences. She underscores the value of memoirs in offering profound insights and inspiration, while also shedding light on the challenges of creating engaging children's books and the common misconception that they are simpler to write. Alexa advises authors to detach emotionally from their books and to heed their audience's feedback when utilizing their books as marketing tools. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into the world of memoirs and publishing.
Episode Notes:(00:07:07) Learning from Memoirs
(00:08:18) Publishing Experience
(00:11:12) Author Website
(00:14:39) Ebook Preorders
(00:19:06) Building Relationships with Local Booksellers
(00:32:10) Being an Indie Author
Bio:Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals.
A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine.
In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.
Ernie Martin, a seasoned entrepreneur and author, has a rich background in marketing and communications, having worked with renowned companies like Georgia Pacific and Delta Airlines before launching his own ventures. Ernie's unique perspective on his journey as an entrepreneur and author is deeply rooted in his experience as a solopreneur. Despite running a full-scale publishing company, he still identifies as a solopreneur, emphasizing the importance of wearing many hats and being involved in various aspects of his business. He understands the challenges of being a solopreneur, including the limited time available and the need to balance work and personal life, and highlights the essential traits of managing fear, having courage, and being creative. Join Kim Thompson-Pinder and Ernie Martin on this episode of the Author to Authority podcast to delve deeper into Ernie's fascinating journey and glean insights from his unique perspective.
Bio:
Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field.
Ernie’s extensive experience has seen him collaborate with numerous Fortune 500 companies, including Delta Air Lines, Georgia-Pacific, and Kimberly-Clark, as well as organizations such as Centers for Disease Control and Prevention and the Business Payments Coalition in collaboration with the Federal Reserve Bank of Minneapolis.
Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015,
A graduate of Xavier University of Louisiana, Ernie holds a Bachelor of Science in Marketing, has acted as a substitute adjunct professor, and regularly mentors entrepreneurs and small business owners as they launch and grow their companies.
Episode Outline:
(00:05:19) Ernie Martin's business story(00:06:47) Receivable Savvy(00:08:20) The process of publishing a book(00:16:37) Importance of courage(00:19:52) Importance of carving out real estate in someone's
mind for your business(00:30:57) Marketing for solopreneurs(00:35:17) Leveraging author status
In this episode of the Author to Authority podcast, Tracy Beavers, a sales and marketing expert, shares her journey from corporate America to entrepreneurship and her passion for helping others succeed. Tracy discusses the changing landscape of job security and the importance of taking control of one's own career. She emphasizes the need for authentic connections in the online space to grow email lists and attract ideal clients, offering valuable insights on how to start meaningful conversations on social media without being salesy or spammy. Tracy shares her strategy for building an email list through DM conversations, treating them as if they were face-to-face interactions. She also highlights the importance of building relationships and offering value in sales and marketing, emphasizing the need for follow-up and understanding customer needs. The episode concludes with a discussion on promoting a Master Class in the "Be a Confident Entrepreneur" group, providing a supportive community for entrepreneurs looking to grow their income and visibility.
Episode Outline:
(00:00:00) Transitioning from Corporate America to Entrepreneurship(00:05:58) Building Authentic Connections for List Growth(00:11:43) Building Email List through DM Conversations(00:16:19) Magazine Publishing Process(00:21:16) Impostor Syndrome and Authentic Marketing(00:26:09) Promoting Master Class in "Be a Confident
Entrepreneur" Group
Bio:
Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!
Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success.
As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.
Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. https://www.tracybeavers.com/resources
In this episode of the Author to Authority podcast, Tracy Hazzard discusses the power of authority marketing and how combining it with a book can benefit business growth. Tracy and host Kim Thompson-Pinder dive into the unexpected opportunities and connections that podcasting can bring. They also emphasize the importance of writing and publishing, as well as utilizing diverse media platforms to effectively communicate with different audiences. The conversation highlights the significance of sharing information generously and authentically to establish credibility and attract an audience. Furthermore, the episode emphasizes the value of combining podcasting and writing to establish a strong relationship with the audience, providing actionable steps for entrepreneurs, professionals, speakers, and coaches to elevate their businesses.
Episode Notes:
(00:00:00) Becoming Bingeable(00:06:48) The Power of Podcasting(00:12:18) Struggles with Writing and Publishing(00:17:54) The Power of Sharing(00:23:30) The Power of Combining Podcasting and Writing(00:29:07) Building a Platform: The Power of Podcasting(00:34:34) The Importance of Owning Your Audience
Bio:
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Former firewalk captain for Tony Robbins, Dave Albin, shares his personal journey of overcoming addiction and finding personal development through Tony Robbins' programs in a recent episode of the Author to Authority podcast. The conversation discusses their experience attending a seminar with Tony Robbins that included a firewalk and the transformative impact it had on their lives. The speakers highlight the importance of facing fears and pushing past limits, emphasizing the power of perseverance and the rewards that come from taking action. Firewalking is described as a life-changing experience that instills a sense of accomplishment and self-belief, empowering individuals and bringing people together. The podcast, hosted by Kim Thompson-Pinder, focuses on leveraging the power of writing and publishing a book to establish authority, offering valuable insights and secrets to elevate one's business.
Episode Outline: (00:00:00) Tony Robbins and the Power of Firewalking(00:06:42) Reluctance to Participate in Firewalk(00:12:24) Firewalking Experience(00:17:50) The Power of Firewalking(00:23:44) The Power of Taking Action(00:29:41) The Power of Small Decisions(00:35:49) Dave Albin's Journey to Sobriety(00:41:43) Author to Authority podcast
Bio:Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking.
This is where Dave’s life took a hard turn.
Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com
Description: Donnie Bovine, CEO and founder of Success Champions, shares his journey from salesperson to business owner in this episode of the Author to Authority podcast. He emphasizes the importance of honesty, eliminating excuses, and taking responsibility for success in business. The conversation discusses the challenges faced by entrepreneurs, the importance of traditional sales and networking methods, and the need to hire the right people. Sales and networking are highlighted as crucial for business growth, and the fear of sales is debunked. Compatibility with clients and the benefits of niche marketing are also explored. Listeners are encouraged to share the episode as a valuable resource for building a successful business.
Episode notes: (00:00:00) You Don't Have a Sales Problem(00:06:31) Building a Successful Business(00:11:47) Building a Successful Business(00:17:04) The Importance of Hiring the Right People(00:22:51) The Importance of Sales in Business Growth(00:28:54) Importance of Compatibility in Business(00:34:21) Scaling a Business through Niche Focus
Bio: Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human.
Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker.
Description:
In this episode of the Author to Authority podcast, host Kim Thompson-Pinder interviews Emmy award-winning media advisor Vinnie Postestivo on the topic of visibility and personal branding. They discuss the importance of standing out in a crowded media landscape and owning your name and identity as a creator. The conversation also delves into the power of podcast ownership and the opportunities it presents for content creators. They emphasize the significance of being intentional and strategic in choosing the right platforms and opportunities for visibility. The conversation also touches on the power of sharing for branding and the value of evergreen content. Overall, this episode provides valuable insights and actionable steps for enhancing visibility and credibility in the creative and business worlds.
Episode Outline:
(00:00:00) Leveraging Media Exposure for Impact(00:06:11) The Power of Podcast Ownership(00:11:56) The Power of Visibility(00:17:39) The Power of Sharing for Branding(00:23:42) The Power of Evergreen Content(00:29:19) Leveraging Podcasts for Visibility(00:34:59) The Importance of Company Ownership
Description: Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth.
Episode Outline:
(00:00:00) Overcoming Fear of Writing(00:06:36) Overcoming Fear and Finding Freedom(00:11:55) Marketing in a Changing Market(00:17:56) Prospecting and Selling(00:23:19) The Importance of a Second Pair of Eyes(00:28:58) The Power of One: Simplify and Strategize(00:34:40) Taking Notes During an Interview
✍️ When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud.
My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
✨ My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
🎤 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to dealth, but I had to overcome my fear of public speaking.
As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.
🌈 Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance.
Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world.
Desired CTA
Send Audience To:
https://marisashadrick.com/workbook
🎉 Free Resource🎉
Turn Your Knowledge Into Online Revenue
A perfect resource for coaches, course creators, and service-based enthusiasts wanting to generate MORE cash flow.
✔️Distill your ideas into one profitable reality.
✔️Turn knowledge into a marketable business.
✔️Step-by-step fillable prompts for a seamless start-to-finish offer.
PLUS...️You'll also receive five video tutorials via email.
In the 400th episode of the Author to Authority podcast, host Kim Thompson-Pinder and guest John Lusher celebrate this milestone by discussing the challenges and benefits of podcasting. They emphasize the importance of consistency, engagement, and authenticity in order to take businesses to the next level through authority and influencer marketing. The conversation highlights the significance of building virtual relationships in the digital age and learning from experts in the field. They also touch on the need for engaging interviews that provide unique insights and valuable information to listeners. Despite the challenges of podcasting, such as maintaining consistency and limited feedback, they highlight the benefits, such as networking opportunities and learning from guests. The conversation ultimately emphasizes the importance of perseverance, improvement, and engagement in the pursuit of greatness in the digital media landscape.
Episode Outline:
(00:00:02) Building Authority Through Influencer Marketing
(00:06:42) Starting the Author to Authority Podcast
(00:13:50) The Importance of Consistency in Podcasting
(00:20:49) The Importance of Engaging Podcast Interviews
(00:28:06) The Challenges of Podcasting
(00:35:12) Building Virtual Relationships
(00:42:39) The Importance of Authenticity in Podcasting
(00:49:30) The Journey to Greatness
Get a Copy of Kim's Author To Authority book at https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Description:
The Simplifying Entrepreneurship podcast, hosted by Kim Thompson-Pinder and Peter Mohr, offers valuable strategies and insights to help entrepreneurs transform their frustrations into freedoms. Through the framework of the 5 P's of Business - Purpose, People, Processes, Profit, and Performance - they provide practical advice for running a successful and fulfilling business. They emphasize the importance of aligning business goals with personal goals and creating a turnkey business that supports one's dreams and allows for a better work-life balance. The podcast covers various topics, including goal setting, planning, team involvement, process improvement, and maximizing profitability. With a focus on empowering business owners, Simplifying Entrepreneurship provides resources, tools, and assessments to help entrepreneurs take control of their businesses and create a plan that aligns with their personal aspirations.
Episode Outline:(00:00:00) The 5 P's of Business(00:06:15) The Importance of Aligning Business Goals(00:11:19) The Promise of Freedom(00:16:34) Importance of Aligning Products, Processes, and
People(00:21:52) The Importance of People in Business(00:27:11) Maximizing Profit through Process Improvement(00:32:24) Simplifying Entrepreneurship
Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses.
Pete started coaching others in business because of his belief that, ‘You own your business; it shouldn't own you’.
It's time to start using frameworks that allow you to have a turnkey business so hat you can live the life you deserve!http://mohr.coach
Go to my website and click "Take the Assessment" to see How Healthy Your Business Is!
In this episode of the Author to Authority podcast, host Kim Thompson-Pinder and best-selling author Michelle Nedelec discuss the importance of finding a balance between online and offline marketing for entrepreneurs. They emphasize the need to focus on strengths and passions rather than trying to do everything oneself. The conversation also touches on the challenges and lessons of the entrepreneurial journey, highlighting the importance of empathy and learning from mistakes. They caution against growing a business too quickly without a solid foundation and stress the significance of having a well-planned marketing strategy for authors. The episode concludes with a discussion of the Google Website Audit and encourages listeners to book a discovery call to develop their online and offline marketing strategies.
Episode Outline:
(00:00:02) Online vs Offline Marketing for Entrepreneurs
(00:06:16) Entrepreneurial Success and Lessons Learned
(00:11:27) Entrepreneurial Journey
(00:16:49) The Importance of Starting Small
(00:21:56) The Importance of Marketing for Authors
(00:27:04) The Challenges of Publishing a Book
(00:31:39) Google Website Audit
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com
Giveaway Link: https://www.AwarenessStrategies.com/leaks
Social Media Link: LinkedIn https://www.linkedin.com/in/michellenedelec
In this episode of the Author to Authority podcast, digital marketing consultant Jason Barnard reveals how entrepreneurs and professionals can enhance their brand authority using Google. He discusses the importance of managing your online presence and shares strategies for optimizing Google search results. Jason also emphasizes the need for entrepreneurs to embrace change and step out of their comfort zones in order to grow and learn. He highlights the significance of timing and seasons in business and the importance of leveraging Google for establishing credibility and expertise. The conversation also covers the process of creating a Brand SERP, managing an online presence, and the role of writing a book in enhancing one's professional image. Overall, this episode offers valuable insights and practical tips for entrepreneurs looking to enhance their brand authority using Google.
Episode Outline:
(00:00:02) Using Google for Brand Authority
(00:06:27) Embracing Change as an Entrepreneur
(00:11:38) Leveraging Google for Authority
(00:16:59) Creating a Brand SERP
(00:21:58) Optimizing Google Search Results
(00:27:05) The Importance of Balanced Repetition
(00:32:23) Marketing Tools for Business
Jason Barnard is the CEO of Kalicube, a software company that helps business leaders take control of their brand narrative online and dominate the competition. His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...
https://kalicube.com
In this episode of the Author to Authority podcast, host Kim Thompson-Pinder interviews John Lusher, president of the Social Buzz Lab, about the missed opportunities businesses and individuals have on social media. They discuss the importance of proactive engagement and building meaningful connections on platforms like LinkedIn. John shares his frustration with missed opportunities and emphasizes the value of personalized connections and engagement. They also discuss the challenges of engagement on LinkedIn and offer strategies to address them. Kim and John stress the significance of active engagement on social media platforms and share personal experiences of how it has led to connections, collaborations, and business growth. They explore the idea of taking LinkedIn connections to the next level and highlight the importance of building meaningful connections in business. Lastly, they mention the need to revamp the Social Buzz Lab website and encourage listeners to connect with John on LinkedIn.
Episode Outline:
(00:00:02) Missed Opportunities on Social Media
(00:06:27) The Importance of Engaging with Your Audience on Social Media
(00:12:15) LinkedIn Engagement Strategies
(00:17:34) The Importance of Active Engagement on Social Media
(00:23:19) Building Meaningful Connections
(00:29:05) Revamping the Social Buzz Lab Website
Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation also discusses the benefits of writing a book and using automation to connect on LinkedIn.
Episode Outline:
(00:00:00) From Sales to LinkedIn Training(00:05:54) The Importance of Building Relationships in Sales(00:10:59) The Importance of Being Open-Minded(00:16:17) Transitioning from Relationship Building to Sales(00:21:25) Initiating Business Conversations(00:26:05) Benefits of Writing a Book(00:31:25) Automation for Connecting on LinkedIn
Bill has been using LinkedIn for sales since 2013 and have been teaching others how to do the same thing since 2016. My journey and training philosophy has evolved from ‘you have to do it this way’ to ‘let’s find a way that is going to work for you’.
This new evolving philosophy made me realize that there’s no one single way to approach sales- cold calling, email outreach, in-person, video, social, they all have their place and can all be effective.
That realization has led me to start writing my book, “All Selling is Social” where I encourage salespeople, business owners and entrepreneurs to step out the silos or echo chambers that they’ve spent the most time in and try new and different things.
If you’re a sales/marketing leader, business owner and/or entrepreneur and want to talk more about how “All Selling is Social” I invite you to a call. I’m passionately curious about learning from others and hearing your specific point of view.
If you’ve read this far and would like to connect with me, PLEASE send a personal note telling me the reason for the connection request.
I look forward to getting social with you!!
bill@allsellingissocial.com | 518.598.9625
This episode of Author to Authority podcast dives into how to leverage LinkedIn Lead Generation for success. Hosts Kim Thompson-Pinder and Scott Aaron discussed the importance of having a professional profile picture, optimizing content, leveraging the LinkedIn Bell Notification, and providing value to potential customers. They also highlighted the importance of building relationships on the platform and leveraging video content. Moreover, they discussed how entrepreneurs, professionals, coaches, and speakers can use LinkedIn to generate leads and increase sales. All of these insights can direct authors on how to use books to build their authority and grow their business.
(00:00:00) LinkedIn Lead Generation
(00:06:21) LinkedIn Networking Strategies
(00:11:48) Ring Your Bell on LinkedIn
(00:17:25) LinkedIn Bell Notification
(00:22:33) Building Relationships on LinkedIn
(00:27:31) Optimizing LinkedIn Sales
(00:32:27) Author to Authority
This episode of Author to Authority explored how to stand out from the competition by Thinking Differently and Differentiating Through Thinking. Kim Thompson-Pinder, host of the podcast, provided her audience with actionable advice on how to write and publish a book that will establish them as an authority in their field. She discussed the dedication and perseverance needed to write a book, as well as the potential rewards it could bring. With her advice, entrepreneurs, professionals, speakers, and coaches can make headway towards creating a book that will reach past their prospects' intellect and into their imagination.
(00:00:00) Thinking Differently to Sell
(00:05:37) Differentiating Yourself as a Coach
(00:10:18) Differentiating Through Thinking
(00:14:37) The Good, Bad, and Ugly of Publishing
(00:19:42) Writing a Book
(00:24:22) Writing a Book
This episode of the podcast highlights the power of referral marketing for businesses, emphasizing the importance of trust and relationships. Mike Garrison and Kim Thompson-Pinder explain how proper commercial sales training, risk mitigation, and the "Can I Borrow Your Car?" concept all help to build trust and secure more customers. Moreover, Christianity and referrals are intertwined in Mike's story, emphasizing the power of relationships and the importance of treating others with respect. This episode provides listeners with key strategies to help them succeed in referral marketing and grow their businesses.
Episode Outline:
(00:00:00) Referrals and Christianity
(00:06:40) Building Referral Networks
(00:12:29) Can I Borrow Your Car?
(00:17:14) Giving Referrals Mindset
(00:23:07) Risk Mitigation in Referrals
(00:28:39) Referral System Overview
Description:
Entrepreneur and online trainer, Mark Struczewski, known as Mr. Productivity, shares his expertise on how to gain control of time and take business to the next level. Struczewski explains that planning time intentionally, structuring daily time, and relaxation techniques are all important for achieving productivity and success. He offers live training sessions, a podcast, and coaching services to equip entrepreneurs with the necessary tools for personal development. Furthermore, Struczewski emphasizes the importance of reading for success and learning as an entrepreneur. His website, mrproductivity.com, provides five top productivity tips to boost performance. Applying these strategies can help entrepreneurs reach their optimum performance.
Episode Outline:
(00:00:00) Becoming Mr. Productivity
(00:06:16) Planning Time Intentionally
(00:11:16) Structuring Daily Time
(00:16:17) Relaxation Techniques
(00:21:37) Reading for Success
(00:26:44) Learning as an Entrepreneur
(00:32:08) Productivity Tips for Entrepreneurs
Description:
This episode of the podcast offers entrepreneurs and professionals an opportunity to take their business to the next level by creating a digital product. From a one-off video master class to an array of modules, the episode breaks down how to monetize services, write digital products, and create a Value Ladder. It provides the tools and strategies to write a book quickly and outlines how to create a successful business model by creating a series of products or services that increase in value. With this podcast, entrepreneurs can gain the expertise and knowledge needed to launch their success.
Episode Outline:
(00:00:00) Creating a Digital Product
(00:06:07) Getting Out of the Friend Zone
(00:11:08) Creating Digital Products
(00:16:14) Writing a Digital Product
(00:20:57) Writing a Book Quickly
(00:25:40) Creating a Value Ladder
This episode of the Author to Authority podcast emphasizes the importance of having a clear purpose and taking action quickly to achieve desired results. Entrepreneurs are encouraged to focus on providing value to their customers, prioritize their efforts, and make meaningful connections. Additionally, the episode focuses on concepts such as Finding a Critical Number, Daily Minimums, Successful Business Systems, Building a Successful Business, and Creating a Book. These concepts emphasize the importance of understanding the numbers behind a business, setting daily minimums, creating a system to achieve desired results, taking risks to build a successful business, and dedicating time and effort to create a book. Finally, it encourages listeners to believe in themselves and take action quickly to achieve success.
Chris is typically thinking about building 3 things at any given moment: a life-long marriage, world impacting family and multi-million dollar businesses. The last three businesses Chris has started have done over $1 million each per year in revenue. In the last 10 years of being self-employed and employing others, he attributes Purpose Driven Prospecting as his key skill to solve problems and add value to others. Chris has thrived in B2B sales, B2C sales, and sales in numerous industries. He was recently featured in a new best seller in 9 different categories called 'Million Dollar Dads'. While business is growing, so is his family! Chris is a father of two boys and a new baby girl. Outside of business, Chris and his wife, Beth, competed on the hit TV Show American Ninja Warrior.
https://www.linkedin.com/in/chrisbaden-55/
www.flowchat.com
Episode Timestamps:
(00:00:02) Purpose Driven Prospecting
(00:07:04) Finding Critical Number
(00:13:20) Daily Minimums
(00:19:06) Successful Business Systems
(00:24:56) Building a Successful Business
(00:30:57) Creating a Book
(00:36:31) Creating Clarity in Business
Transcript
00:00:02 - Speaker A
You are an entrepreneur, a professional, a speaker, or a coach. And although you've come a long way, it's time for you to take it to the next level. We've got you. This is the author to authority podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership. Let's do it. This is the author to authority podcast. And now your host, the extraordinary word ninja, Kim Thompson Pender.
00:00:55 - Speaker B
Welcome to the author to authority podcast. I'm your host, Kim Thompson Tinder, and I am so excited to announce that in August, we will be having the 400th episode of the Author to Authority Podcast. And in celebration of that, I have decided to do the top 25 episodes of The Author to Authority Podcast for the whole summer. And we will celebrate the fourth hundred about mid August. So there'll be a couple of episodes after that. And I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value, that were going to help you as an entrepreneur, professional, a speaker, a coach to move your business forward. These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level. So I'd love for you to sit back, relax, and enjoy this top 25 episode today. I am so excited to have Chris Baden back with us. And on the last episode, we covered so much that we actually didn't get to some of the things that we were supposed to cover. And Chris told his story, and he can touch on it a little bit today, just as a review. But we wanted to talk about purpose driven prospecting, and we did start to touch on that, but he never actually got a chance to share the main points that he wanted to. Plus, we didn't even get a chance to talk about his book. So we're going to continue the conversation today. So welcome back to the show, Chris.
00:02:59 - Speaker C
Kim, thanks for having me on. I'm excited to hang out and we'll get into some more of the tactical and the training and the tools that people can take in their world with them today, right now, and start seeing results. So I'm excited for that.
00:03:15 - Speaker B
So Chris, why don't you just give us a brief introduction to yourself because maybe people didn't listen to the last episode.
00:03:22 - Speaker C
Yeah, so I got thrown into commerce ten years ago and I've been commission only, employing myself and others for the last ten years of my life. And it has been fun and exciting and painful and scary and all this slew of emotion that I'm sure you listening or watching this right now have felt. Entrepreneurship is great, but it is also very challenging and very hard. And in the second month of my entrepreneurial journey, I'm working 70 plus hours a week for the whole month. And I made $800 for the whole month. And I learned an important lesson that shaped the rest of my journey so far. And that is I don't get paid to work. I get paid to produce results. And the way that I produce results is I have to get results for other people. I have to get results for the market that I serve. Business is just a systematic way of delivering a product or service. But the experience that you create in the business, but also the experience you create for your prospects and your customers, is the art. And that's the how. And so it's purpose driven prospecting. It's starting those conversations and it's leading into this experience that makes you stand out in the marketplace. But more importantly, it creates a culture and environment that you absolutely love. And so in the first two months of my journey, learning that I get paid to produce results and the way that I do that is produce results for others, it taught me a hard lesson, and it's very humbling. And you have to be very honest with yourself. Am I doing that or not? And if you're not, then you go back to work and figure it out and come back the next day when you're ready.
00:05:15 - Speaker B
I loved what you said there and how you shifted your focus to not just selling a product or a service, but obtaining a result. And I think especially people who are in service based entrepreneurship, you have to get results for other people because that's your product.
00:05:43 - Speaker C
Yeah, and there might be some people listening. Wealth, health, and relationships are kind of the three main markets wealth, health, and relationships. If you throw any business at me, they will fall into at least one of those areas predominantly. And so even somebody that is in, say, the relationship market, it's like, well, how do you measure intangibles like love or more connection, and you can still tie it to certain patterns. What I'm saying here is don't let any mindset or thought take you out of what result you create, because that result will help you focus on why you're doing what you're doing, why you're sacrificing time from your family, why you're putting yourself out there and dealing with loads of rejection so it'll remind you what you're doing. It'll help your whole team focus on the actual right thing. So you'll dramatically reduce the sideways energy and frustration with team, and you'll also be able to market with full conviction on exactly what you're doing. Why does that matter? It matters because guess what? Nothing sells harder than the truth. People love hearing it. You don't need to convince anybody because it's true. They already know it to be true. And for you, it feels so much better. There's no resistance or anxiety that you have throughout your sales or marketing process, you have full peace in your heart inside, and therefore full conviction to go out and share that you're building and sharing and growing from a place of peace internally rather than complete utter chaos and turmoil. And it turns out people don't really want more of that in their life, so they don't want to buy from you when you're in that place. This all said, if you're in relationships, if it's marriage counseling specifically, hey, before I talked to this married couple, the last date night was six months ago. Now, they are consistently going on one date night per week, and they're saying I love you x amount times more. They're holding hands or kissing more throughout the day compared to what they were before. You might think I'm crazy or weird, and I'm not saying that's the best or right answer for marriage counseling or relationship, but I'm just saying that there's always going to be some type of outcome behavior or result shift because of the service or work that you're doing.
00:08:21 - Speaker B
Yeah, there's something tangible. There's a tangible result. And by doing all of those things, they now have a stronger marriage. They now have a stronger relationship. They now feel more connected to each other. But the tangibles are holding hands, saying I love you, and going on date.
00:08:42 - Speaker C
Nights like when we just got married or first started. Yeah, that's exactly the point. So anyone listening? I hope that if there's only one takeaway that you get so far, it's that, hey, some people will call those KPIs key performing indicators. It's your one critical number. And if you feel chaotic like, oh, there's too much going on. I got to do everything that's completely normal for any business owner entrepreneur. Know that you're not alone, and your saving grace will be that one critical number that gives you the permission to let those other things be set aside rather than you put them in the junk drawer or the junk room and you close the door and you try to pretend that it's not there. But meanwhile, in the back of your mind and emotionally, it's sucking all the energy from you by focusing on your one KPI, your one critical number. Hey, you know what? I closed x amount of deals, or we moved the company forward in the right direction. And when that happens, everything else is taken care of. You can give yourself mental, emotional, and physical time permission to not carry that negative or sideways energy. A great example to kind of close on this point is southwest. You know what Southwest's critical number is?
00:10:02 - Speaker B
What's Southwest and what is their critical number?
00:10:05 - Speaker C
Great question. Southwest airlines sorry, should have put the Southwest airlines very, very good company to evaluate. And their big number one critical number is they say it in a phrase wheels up. Wheels up, meaning if the wheels are up on a plane, that means that the plane is taking off and they're serving their customers. And for wheels to be up, you need to manage the pilots and the crew and the flight attendants. Maintenance team needs to be on point. So to make sure they're on time, it's the one thing that pulls everyone together. Hey, if we create this one result, hey, this is on fire. That's broken, someone's pissed about this, and that person needs to be fired, or this person just had a horrible life situation and now we got to fill. There's always going to be some type. This is a business, for crying out this is the giant project we're talking about. Of course things are going to be messy, but if you have that one thing happening, hey, you at least know that you're going to live and earn the right to keep playing this game of business for another day.
00:11:12 - Speaker B
Sort of reminds me of Peretto's Principle, that 80% of your results come from 20% of your action. And so if you can determine what's that 20% that drives your business forward, that produces 80% of your results, you can get rid of the 80% of things that are dragging you down, wearing out your energy, and not producing much.
00:11:43 - Speaker C
Yes, that's it. I think the lie is that we have to do it all. The lie is that we have to do everything, and the truth is we can't. No, but we live in between that lie and that truth, and it's gray and it's painful and it's emotional turmoil, and so it's just having somebody say, maybe that's just what someone needed to hear today is just, hey, you know what? Here's permission to reset. Focus on one number, assess how you serve the business, and to accomplish something greater than yourself, it takes more than yourself. John Maxwell says it great. Hey, if you can ask for help or you can give up on your vision. The reason that your vision is overwhelming you, because it's greater than you. And it's not meant for you to do alone. It's meant for you to welcome others into that picture. And that's part of you're given the canvas, and that's your one color, and there's more colors that will be needed to paint the business and the service that you're putting together. So plenty of analogies, right? We could do this all day. I think the promise here is where do we start? How do we apply some of this stuff? And while we can this is my opinion good, bad, right or wrong, the last ten years of life has humbled me and taught me that I cannot control a lot of things, and I also can't control results. I cannot control when somebody decides to buy and when they decide not to buy, for whatever reason. I can lead a horse to water, so to speak, but I can't make them drink. But there are ways we can give the horse some salt to make them thirsty, so maybe they're more likely to drink. And I got a lot of analogies for some reason today, but hopefully this is making sense with everyone listening, watching today. So let me give you some salt. While we can't control results, we can control activity. We can control activity. I don't get paid to work. I get paid to produce results. The way that I produce results is I produce results for others and I talk to as many freaking people as I can because I got to go find the best person that I can get results for, and that's my and or my company's responsibility. And so I boil that down into activity I can control. And write this word down, daily minimum.
00:14:34 - Speaker B
I like that.
00:14:35 - Speaker C
What is your daily minimum? Daily minimum is a standard. In other words, you do not go below the daily minimum or there's problems. Right. Do not go below the daily minimum. Now for me currently, that is 15 new outreaches per day, five days a week, 15 new people that fit a set of criteria every single day. And I started doing that myself.
00:15:07 - Speaker B
Nice.
00:15:08 - Speaker C
And then it led to follow up and a lot of conversations and then even more phone calls. And then now I'm trying to do all of it, but then also run a company and it was way too much. And so I started building team and system, and so now I have a team that does outreach of 15 new people per day. It's my daily minimum, right? Can't dip below that. Dip below that. Hey, what happened? What fell apart? I can track that activity and I can tell you how many new people I talk to and can tell you how many people will respond. I can tell you how many people will book a call. I can tell you how many people will show up and then how many people will buy. I have my sales process, and every business needs to have their own sales process. And you need to be able to see your KPIs, your key performing indicators, which are really your activity indicators. And when you simply look at these and I have it up, I can share, screen and show people a rough process that I go through. If that's easier for people watching, I'm a visual person, but if not, I can talk through it in a simple way too. What do you think would work best, Kim?
00:16:12 - Speaker B
Well, show it and talk through it because this is on video and podcast as well.
00:16:16 - Speaker C
I guess it's that early bird gets the worm if podcast listeners. Hey, if you come to the Facebook group, you get to see it first and also see.
00:16:25 - Speaker B
YouTube as well.
00:16:27 - Speaker C
And YouTube. Okay. I think those share buttons on your side just changing like the videos. There it is. Okay, so you can see we do a three day sales planning intensive with our high ticket clients. This is what we go through. So this is a tool that will be provided to you guys for free. So you guys can use this. And please, by all means, use this. Increase and track your activity, impact your life in a positive way with this, not just for you, but for your relationships that are around you, for your team, for your community, for your state, for your country. I know that might sound dramatic or intense, but come on. Life is about more than just us. And we do affect more people. And it starts with discipline focused, result oriented activity that we can control. So day one, we're going to focus on day three. But day one is a really powerful have do be exercise. What do I want to have? What do I want to do? And who do I want to be? And you write those things down and you write roughly how much they cost. Some people, this really surprises. Oh, my gosh. All the things I wanted aren't nearly as much as I wanted. Whoa. They're way more than I thought. I got to get to work. But it gives you that relativity and it calculates the year before. Then once you know that number, you would essentially go to day two or the second part. And I know this is kind of small, but it's okay. You'll be able to see this whole thing with the link that's provided. Now you know how much you need to generate to live the life that you want. You would simply say, well, I got to create a business that generates a net profit of that or more. And this process will say, hey, what are the products and services that I'm selling and what amount of quantity to hit that goal? Just simply put. And then that ultimately leads to, okay, well, to generate a business that creates that type of results, what type of activities do I need to create? And so this is just a generic pipeline that we can look at. So I can give you some ideas of what maybe your daily minimums need to be in order to accomplish what you'd like. So hopefully that's a very simple to follow, logical process. But I want to draw your attention to here. This is really important. How do you know if your daily minimums are working properly or the right way? Well, what I'm giving you here are ranges. So if you're converting at these particular ranges, let me zoom in a little bit so it's easier to see it's so small. There we go. This is much better. If you look here at the ten to 40%, if you look here at the 20% to 50%, in the second phase, 70 to 90, what these are, are the ranges of what conversion you should be creating at a certain point in your pipeline. So let's walk through this together. As an example, let's say that this month. You want another? How many clients do you want, Kim? A hundred thousand?
00:19:38 - Speaker B
Let's say six.
00:19:41 - Speaker C
Six clients. Okay, well, let's play with this and notice below the range. I just put a percentage that's right in the middle of the range. So let's say conversion is average for all of these, and we want six new clients. Let's type in 1000 leads, 1000 outreaches. Well, that gets you 14 clients. Okay, so not 1000. I guess it'd be roughly half, right? Let's try 608. Let's try 507. I went the wrong way. Okay, so 400. Yeah, six. So I went 100 above half. Anyway, I'm getting all spun up in numbers in my head, but we got it. So six clients. So we just need to do 400 outreaches. And so if there's 30 days in a month, we take 400 divided by 30, that's just 13 new outreaches. 13.3. So call it 14 outreaches per day. That's it. You just need to reach out to 14 new people per day. And with that rate, if 25% of them say, hey, you know what? I will give you some form of communication, they become a lead. I'll give you some form of communication to continue the relationship. They would be a lead. And if only 25% of them said yes, you would have 100. Currently, ours is converting about 38.7%. You can tell I'm a little nerdy with numbers, and he's knowing our KPIs and activity is so important. But if it's just 25, that's 100. Of the 100, let's say 35%, say, yes, I'm going to jump on a call with you, and they book a call on your booking link. And of those 35, let's say only 80 actually show up, right? It'd be great if none of us got ghosted, but it happens. So that means we actually complete 28 calls. And if we only closed approximately 20%, that'd give us about six clients. Wow, there's some rounding up here, right?
00:21:45 - Speaker B
Yeah, of course.
00:21:47 - Speaker C
Because 10% is 2.8, but it gets you close. Maybe you need to do 412, but 14 new outreaches per day would get you six clients. Now you know your sales process. Now, here's the fun part, Kim. Let's say man, our outreaches man, we're getting 40% of people, so it's a lot higher. And our book calls are happening, but no one's showing up.
00:22:20 - Speaker B
We know exactly where it's broken.
00:22:23 - Speaker C
We know exactly where to go. There's no guesswork, people. Business is a systematic way of delivering a product and service. There's not any guesswork. So if you've ever had any amount of emotional or mental overwhelm or stress of wondering how you're going to make it or how you're going to hit your revenue goals, if you know your numbers and simply apply this sales activity projection here, it'll solve all that. You'll know exactly what you need to focus on and what outcome you need to see. So it takes all the guesswork out, which really frees up a lot of mental and emotional energy capacity. And then you start sleeping better, and then you start performing better, and then you're like here's something that I asked myself, Kim, because any given moment, I'm thinking about one of three things. Building a lifelong marriage, world impacting, family. I've got three kids under five and multi million dollar businesses, and what the world tells me is, Chris, you can't have it all.
00:23:29 - Speaker B
Yes, you can.
00:23:30 - Speaker C
You can't have successful see, I agree with you, but as, like, young Chris a while ago, and I still hear it today, hey, Chris, you can't have successful, healthy relationships. You can't be a husband, father, and know, run, I'd say, small to mid sized companies, companies that do seven to eight figures a year and revenue, right? You can't do that, Chris. And I didn't know anybody at the time that had ever even done that. So the world tells us all kind of stories, but something inside me said, that just feels like BS. It doesn't make sense to me. You're telling me that there's nobody on planet earth out of 7 billion plus people that haven't had a lifelong marriage that is healthy and passionate, that also has functioning society, contributing kids, and also has a successful business, meaning they're a quality leader showing up in a powerful, impactful way for their team? And you're telling me there's not one person on planet Earth that is that? See, that's where I went. Go ahead, Rick. Question. Or you're saying, I know somebody, or.
00:24:44 - Speaker B
You are that person, married 30 years to the same man, and we have a great marriage. I've got two wonderful, responsible, adult children, and my business may not be quite that big yet, but I run a successful business with.
00:25:03 - Speaker C
Thing. Hopefully, other people hear. What I continue to remind myself is, there you go, Kim's, doing it. It's possible. We've been only married seven years so far. We've got three kids, and it's, you know, first marriage, and and again, the goal is lifelong, passionate, fulfilling marriage and then building companies. I've I've built three companies in the last five years in three different industries that have done at least seven figures or more in sales. Per impossible. It was impossible to me. I was like, that doesn't even make sense. I don't even know anyone that's done that. But something inside me said, but come on, there's got to be at least one person. There's got to be at least more than one Kim in the world. And you know what? It wasn't but, like, a year, year and a half later where I found myself in a room where everybody was that there's in between 30 and 40 of them. It was a mastermind, right? But I was like, Now, I wasn't that yet, but I just found a way to get in the room. I was the odball, right? And I was like, wow, look at this. And then I met more and more and more. My point is, just be careful of the stories that you're telling yourself around who you are and what you can do or what's even possible, because what we believe often will dictate our trajectory. It's not our fault that we maybe have never seen what seems impossible to us, but it is our fault if we buy into something less than that.
00:26:47 - Speaker B
So true. We've got a few minutes left. So I've got one question for you on this wonderful worksheet, and then we want to get to your my one question is because people have a hard time getting started, so they look at this and they say, great. But I can already hear people in my head going, chris, what do you consider an outreach?
00:27:11 - Speaker C
Yeah, great question. Great question. A new contact. So, for example, specifically, what we're doing and what we're finding to be the highest quality, the most personable, the best connection is just reaching out on social, specifically Facebook, saying hi. You can look at their profile. You can see if they're potentially a good fit for what you're doing. And here's the thing. Treat other people the way you want to be treated. Approach other people the way you want to be approached. That solves about 99% of the problems. Well, it's scary, and I don't know what to say. That's okay. Those can be solved. All that can be solved. And you know what? It's free.
00:28:05 - Speaker B
Yeah.
00:28:06 - Speaker C
So when we bring a new product to market, service to market, that's exactly what we do, because the cold market is the most honest. They'll tell you what you need to hear, not what you want to hear. They'll tell you why they love it, and they'll tell you why they hate it. And so we like to do that. What we did is we started doing outreach. And in fact, if I scroll down here, our first campaign of doing that type of outreach, what we know, you get one type of contact information. We just invited them to a Facebook group, and then we built some relationship. We had multiple steps in between here, but eventually when things were warm and we qualified the person enough via profiling and convert chat, we had invite them to a call, and we actually had 88% of people show up to our calls. And so we ended up getting 17 people into our high ticket mastermind. So this took about a six week period. We wrote just over $100,000 in business. We had no webinar. We had no funnels, we had no marketing. We had a Google Doc. We had a clear problem we solved, and we just started outreaching to people, and we followed up, and we built relationship, and we listened. And, yeah, after about six weeks, we wrote over $100,000 in business. And since we've refined the process and increased price and it's worked out well, eventually we'll probably do paid ads and summits and challenges and other things that are very powerful, very good. If you enjoy those things, look, all of them are good. All of them can work. How do you want to grow your business? We like to start with the least amount, hear me closely, the least amount of effort. Not in trying to get away with anything. It's just we got to move quickly. If we don't get revenue into the business, we're out of business.
00:29:59 - Speaker B
Some entrepreneurs, too, who have very extremely small, like your small entrepreneurs, your solopreneurs, and that what you have just said is golden because it costs no money to create a Facebook group. It costs time, some time to create content. But I usually block out like maybe a two or three hour window a week to create content for my groups and my one page. And one of some of the things I'm doing can be recycled through. So I'm building out a 90 day cycle of content that will just continually repeat because people forget it anyway. And you can do it and all it costs you is some time. Make those connections and get it out there.
00:30:50 - Speaker C
The answer is time or money. You can use your time or you can use your money. It's going to take one or both of those to grow. And here's a phrase that people, they don't talk about, everyone hears. Hey, it takes money to make money. It's a true statement. It's fine, it's true, but they don't tell you. The second part of that is in the clarifying part of that, which is he didn't say it has to be your money to make money. True. So you can raise capital. It's one option. It's not my go to. And so it takes money to make money. Why? It should be the market's money. It should be the customer's money. You solve a problem. You're giving your time to solve a problem. You do it so well. In exchange for that, they give you money. Now you have money, and you can use that money to make money if you really want. But I would start there. Another part of that that's really powerful is guess what? We're talking about a conversation. It's just a conversation.
00:31:48 - Speaker B
Yes.
00:31:48 - Speaker C
The best copywriters are the ones that pay you, not the ones you hire. Hey, here's why I'm paying you. Like, they'll be honest with you. They'll just tell you they're giving you all the answers to the test. You're connected to your market. I know how to solve lead gen in a very free and efficient way, and I know how to scale and build sales teams because I'm talking to coaches and consultants and agency owners. I've talked to almost 500 in the last six months. I know what you're thinking. I know what you're feeling, and I am that person still. So it's just a very natural conversation and you will feel the same way. You Kim. Yes. But you listening and watching when. You're doing that type of work, there's no shortcuts, right? But this is the systematic and you can see our first campaign, man, we only had 17. You know why? It was ice cold. It was ice cold, but we were still above 10%. And now we've since got this up to 38%. This one's still around 37, 38%. This one's actually closer to, like, 82, 80% now because there's just more volume. And actually, we tripled prices. And then our close rate went to about 12% to 15%, which we're totally fine with because it still equals a lot more revenue, even though we're not closing as much, but we're making more money, and we're with just more quality clients as well, so it's a better combo for us anyway. I know we got to talk about the book. Please keep I know I talked too much. Kim, keep guiding me. Hopefully this is helpful for somebody listening, though.
00:33:30 - Speaker B
Well, we're over the 30 minutes mark. We usually go about 30 minutes. So I want to ask you one question, and then I want you to answer that quickly and then tell people how they can connect with you. So in a couple of sentences, tell me what was the good, bad, and ugly of creating that book, of that chapter, that book, what you had done and what it is.
00:33:54 - Speaker C
Okay, well, you said good, bad, and ugly, and we joked about this before, and you don't have to keep sharing screen if you don't. And Kim, I'll make sure I get you that link for everyone listening watching today. Okay, you say good, bad, ugly. We were joking about actually the experience was ugly, bad, and then the the ugly part was, oh, gosh, there's so many. I've got three kids. I'm building a business. It's like, where am I supposed to I already don't sleep enough. How am I supposed to do this? And so it was just ugly, it was uncomfortable, and I calendar blocked first. It's like, okay, the bad part was I have to write, and this is just being completely vulnerable. There's a good chance that I'm severely dyslexic. I haven't known this my entire life. Even if I find I might go get tested. I did like, this preliminary test. They're like, I'm 34. I did well at school. I hated school. I'm a very slow reader. There's a lot of insecurities around all that writing and just very difficult for me. I do audiobook for everything. The point is, how am I supposed to be an author? That was the bad part. And when somebody told me that ghostwriters exist also, I can just go for my morning walk and record my voice and my thoughts. And then there's smart people that know how to put that into words, aka editors. I was like, so from my experience and my process, it eventually landed on good because I have so many ideas. I got whiteboards, and I got notes everywhere. And every app that does all the notes, and it's this constant flow. It's really overwhelming a lot. To be honest. It was cool to see my thoughts crystallized into a tangible product that's valuable to other people rather than just living in my world and no one understanding what I'm solving and what experiences I'm having. And it's an experience I'd highly recommend everyone going through, even if you don't sell it and it's not for anyone else. Do it for you.
00:36:11 - Speaker B
Yes.
00:36:13 - Speaker C
I didn't realize how much of a mess my head was, and it was very kind of frustrating at points, but very helpful. I'm like, okay, this is a good point. I see where you're coming from, Chris, but this needs some work. And to be able to kind of third party experience that and then go through it, it really helped give me clarity on what I am solving and what I am offering and what I am doing. And outside of it, did become a bestseller in nine different categories. We had a great team that was marketing it again, all these nice achievements really don't come from me. They come from smarter people than me, just to be real. But even if I didn't have all that, it really helped. My messaging conversations I'm having, like, this marketing efforts shortened our sales cycle. There's other good benefits. So ugly. Bad good was my experience.
00:37:08 - Speaker B
Cool. So, Chris, how can people connect with you if they've been listening to these last two podcasts episodes and they're like, I need to talk to Chris about my business.
00:37:18 - Speaker C
How can they get a hold of Facebook? Just send me a message on Facebook. That is the best way. If you'd like to email me, it's Chris. Chris@salescenders.com. And Ascenders is ascenders salescenders plural.com. You can email me. Messaging me on Facebook is ideal. Is great. We can just again, it's I want to create, with all this, my ethos, my mission is to create more human connection in the world. And I think that that just starts with the conversation.
00:38:00 - Speaker B
Thank you so much, Chris. This has been an amazing two episodes. So make sure if you missed the first one, you go back and listen to that as well. So this has been Kim Thompson Pinder and Chris Baden on the author to Authority podcast. Thank you so much for listening and we will see you on the very next episode. Bye now.
00:38:22 - Speaker A
You've been listening to the Author to Authority podcast, the extraordinary Word Ninja. Kim Thompson Pender has helped over 200 entrepreneurs, professionals, speakers, and coaches write and publish their books that have become incredible marketing tools for their business. And many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show. Make sure to, like, rate and review, and we'll be back soon. But in the meantime, hit the website at www.authortoauthoritypodcast.com. See you next time.
Kim interviews David Fletcher as one of the top 25 episodes of the Author to Authority podcast. This episode focuses on the importance of understanding the value of being an entrepreneur and creating relationships with potential clients before asking for the sale. They discuss the need to create value by sharing expertise, showing data and numbers, and demonstrating the return on investment (ROI) of the product or service. They also emphasize the need to go beyond the traditional sales conversation and to focus on how the service can change the prospect's life. They suggest having an opportunity cost conversation to get prospects excited about the service being provided and recommend Larry Levine's book, Selling from the Heart, as a great resource for sales professionals. Finally, they plan to review and come back soon to discuss the topic further.
Time stamp
(00:00:00) Launching Entrepreneurship
(00:05:58) Sales Time Management
(00:10:49) Creating Value in Sales
(00:15:40) Creating Value Before Engagement
(00:20:36) ROI Conversation
(00:25:30) Author Authority
Entrepreneurs Kim Thompson-Pinder and Dee Boswell-Buck discussed the importance of continuing to promote businesses during the current trying times on this top 25 episode of the Author to Authority podcast. Kim believes that entrepreneurs should not shrink back during these times, as they have something that a specific group of people need. Dee suggested using puns and funny wordplay to engage with followers, as well as tagging new friends and using stories to reach a wider audience. They also advised to create content that is relevant to the ideal client and to audit their presence on Google My Business and the website. Dee also suggested researching the platforms that the ideal client is on, investing in ads on social media, and auditing the website. Kim and Dee's conversation provides valuable advice for entrepreneurs looking to promote their business during these trying times.
Time Stamp
(00:00:00) Social Media During Trying Times
(00:06:55) Leveraging Social Media
(00:12:36) Researching Ideal Clients
(00:24:50) Engaging with Facebook
(00:30:06) Social Media Strategies
Are you an entrepreneur, coach, or speaker looking to take your business to the next level? Then you won't want to miss the Author to Authority Podcast with host Kim Thompson-Pinder. In this episode, Kim brings us the top 25 episodes of the show, and she's joined by guest Mia Torr to discuss the exciting topic of networking in the new online environment.
Mia is an expert in helping sales teams and service professionals develop a strong local client base and convert casual conversations into business connections. She shares valuable tips on how to make connections and build relationships online that will benefit your business. Mia and her husband Andy started their own business network after feeling disrespected at other networking events. Their first event drew 50 people, but they quickly grew to 1,000 members within a year and now have 88 groups with 26,000 members.
Kim and Mia discuss the importance of making boring or dry subjects interesting and engaging to capture and maintain audience attention. They offer tips on how to make introductions more interesting, including having a unique title to create intrigue and focusing on the listener's interests rather than just talking about yourself. The key to successful networking is to drop the gatekeeper mentality and focus on having three to five meaningful conversations at each event. Mia recommends thinking beyond immediate sales opportunities and considering other ways people could serve your business.
Don't miss out on this episode of the Author to Authority Podcast to discover how to grow your network and build genuine relationships with influencers, referral partners, and collaborators. Plus, learn about the Authentic Networkers community, which offers in-person and virtual networking events, training, and workshops to help you take your business to new heights. Check out the show notes for links to this exciting community and upcoming events. Tune in now to take your business to the next level!
Mia Torr specializes in helping sales teams and service professionals who want to develop a strong base of local clients and convert more casual conversations into business connections. My international business networking community, Authentic Networkers, has a growing membership of over 26,000 entrepreneurs and business owners, with satellite groups in 88 cities across five countries I have decades of combined experience in corporate communications, stakeholder relations, fundraising, organizational leadership and storytelling, public speaking, teaching, and curriculum design.
authenticnetworker.com
Time Stamps
[00:00:02] Networking during COVID-19
[00:04:57] Online Relationship Building for Business Success
[00:08:25] Building genuine relationships in business networking
[00:11:47] Making Boring Topics Engaging
[00:15:35] Engaging Your Audience with an Interesting Pitch
[00:19:06] Mastering Networking Events
[00:22:35] Effective Networking for Business Growth
[00:26:07] The Power of Networking for Business Growth
[00:29:51] The Power of Authentic Networking
Are you an entrepreneur looking to grow your business? Tune in to the Author to Authority podcast hosted by the brilliant Kim Thompson-Pinder, where she shares valuable insights and actionable steps to help you transform into a leader and authority in your field. With their 400th episode fast approaching, Kim and her guests are taking a trip down memory lane to revisit their top 25 most popular episodes of the summer.
In this episode, Kim is joined by Carol Boston, the CEO of CB Accelerators and an award-winning speaker. Together, they dig deep into the concept of failing courageously and taking small steps that lead to massive growth. Carol shares her journey from getting fired to studying at Gorilla Business School in LA, and how it transformed her from an employee to an entrepreneur.
Using their own experiences, Kim and Carol discuss how to get out of your comfort zone, celebrate your successes, and tackle obstacles head-on. They even provide tips on how to improve your personal relationships and avoid complacency.
Stay tuned for upcoming episodes where they discuss empowering questions, tacking, and more. Don't miss out on Carol's 5 tips to crafting empowering questions, which she offers as a freebie for listeners who email her. So grab your earbuds and join Kim and Carol as they navigate the waters of success.
Carol Boston is an ex-collegiate & professional tennis player. She also had a highly successful 26-year career as a Sales Expert for Fortune 100 companies.
She is an Award-winning Speaker, an International Best-Selling Author & is known as The Queen of Reframe. She has been hired multiple times to speak/teach at American Express as well as Nova Southeastern University, Ryder Logistics & Trucking and Keiser University to name a few.
She was chosen one of the Top 10 Female Business Coaches to help you Scale in 2021 by Yahoo Finance and was on the holiday 2021 cover of Life Coaching Today Magazine.
Carol empowers women to rise up and become the Lioness Leaders they were created to be, multiplying their income and their profits.
caboston1959@yahoo.com
https://www.linkedin.com/in/thecarolboston/
https://www.facebook.com/carol.boston.37
Link to freebie: https://freebies.carolboston.com/confidence/ Carol's Courage Cocktail Recipe
Time Stamps
[00:00:02] Failing courageously: Entrepreneurship's small steps
[00:04:52] From Job Loss to Entrepreneurial Success
[00:08:22] Mindset shift for successful leadership
[00:12:09] Embracing Discomfort and Growth in Relationships
[00:15:51] Tackling obstacles for success
[00:19:21] Importance of Small Steps for Achieving Success
[00:22:39] Navigating obstacles in entrepreneurship and rip currents
[00:26:18] Benefits of Longer Showers for Creativity
[00:30:07] Podcast Section Summary Needed
0:00:02 - Speaker 1
You are an entrepreneur, a professional, a speaker or a coach And although you've come a long way, it's time for you to take it to the next level. We've got you. This is the Author to Authority Podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media promotion and business leadership. Let's do it. This is the Author to Authority Podcast And now your host, the extraordinary word, ninja Kim Thompson Pinder.
0:00:54 - Speaker 2
Welcome to the Author to Authority Podcast. I'm your host, kim Thompson Pinder, and I'm so excited to announce that in August we will be having the 400th episode of the Author to Authority Podcast And in celebration of that, i have decided to do the top 25 episodes of the Author to Authority Podcast for the whole summer And we will celebrate the 400th about mid-August. So there'll be a couple of episodes after that, and I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value that we're going to help you as an entrepreneur, professional, a speaker, a coach, to move your business forward. These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level. So I'd love for you to sit back, relax and enjoy this top 25 episode.
Welcome to the Author to Authority Podcast. And today I am so excited to have on the show Carol Boston, and over about the last six to eight weeks I have been making some incredible connections with some amazing people, and Carol is one of them, and I was so impressed by what she had shared with me that not only did I have her as a trainer on an online network and learn event that I was hosting. But she's going to be on for two episodes And she's going to train on failing courageously. But how do you feel courageously as an entrepreneur And how do you take that and take small steps that become big leaps that just exponentially grow your business? So I am so excited to help Carol on.
Now she is the CEO of CB Accelerators. She's an ex-collegiate and professional tennis player. She's had 27 successful years in sales for companies like AT&T, sprint and Paychex. She's a business growth strategist and leadership coach. She's award-winning speaker And she's spoken at places like Kaiser University, nova Southeastern University. She's spoken at American Express, the women's executive club and many other places. So welcome to the show, carol, thank you.
0:03:50 - Speaker 3
I'm happy to be here.
0:03:52 - Speaker 2
So, carol, why don't you take a few minutes and introduce yourself to the audience and tell a little bit of your story? And don't worry everybody, she's going to get to the really good stuff in just a few minutes, but you've got to hear her story first.
0:04:08 - Speaker 3
Thank you so much. You know, typically when I'm speaking in front of the audience, i always ask a question first. So I'm going to ask you, who are listening, a question Have you ever been in a situation where you put a lot of work in, you prepare for a meeting, prepare for a meeting, only to have it canceled at the last minute? And you're probably pretty ticked off like I wasted all my time. But then you look back in retrospect and you said, oh, that was a blessing in disguise. Right Yeah, at least the nickel says. Sometimes your greatest blessings come wrapped up in sandpaper. And I didn't know it. But back in 2014, i was about to get roughed up. You see, i thought I had it made. I had been doing sales for almost 27 years, very successfully, walked across the stages, got the awards, made the numbers. I could do this in my sleep. I thought I had it made until the day I didn't. Until day I got that call and they cut my territory by 80% And I'm like 80%. I've been working this territory for five and a half years.
So you see, i thought they were setting me up to fail. And then a friend whispered in my ear about an opportunity with a small company. Now, i love big companies because I love structure. But I went on the interview and you know what? They hired me, they gave me a director title And they doubled my base pay plus commissions. I could just see the income possibilities, right Yeah. And I negotiated a vacation upfront because I'd already paid for it and it was in my contract. So there I was six weeks into the job on vacation, being a good employee, staying in touch with my boss, the CEO, and I got an email asking me for my opinion and I replied back. Now, normally he replies back right away and he didn't.
And I waited and I waited. It was 12 hours later, nine o'clock at night. There goes my phone, ding Carol Boston, you've got mail And here's what it said. It said Carol comma, that's what you really think. And it had five question marks behind it. Ooh, don't bother coming in here on Monday, when your off, when your vacation is over, you're done here. Wow, yeah, i was tired. In an email for having an opinion that I was asked for, what that's crazy. What that's crazy It was, that's exactly what I thought. So I went back home to Florida and the very next day I had an interview and I interviewed all over this country. I was flown, i interviewed over and over and over, to the same result.
Now I was depleting my 401k because I really wanted to get a job in corporate America, because that's where I was comfortable. And many months into this, as you get to know me, you'll know that faith is my foundation. In my prayer time I said to God God, yeah, i really did yell. I've done that too. I'm like you made me. You know, i'm not cut out to be an entrepreneur. I do not want to own my own business. You have got to help me find a good job Two weeks to the day from that prayer, i opened up my email and, out of the blue, this woman that I met one time for 30 minutes out of state at a conference literally gives me a $3,500 ticket to go to Los Angeles to study at Guerrilla Business School.
Now, my God has a sense of humor, right? Because Guerrilla Business School is a foundational school for entrepreneurs. So I figured you know what I was doing wasn't working And I don't know what I don't know. So off I went to Los Angeles And the very first thing I learned is you can't read the label when you're inside the jar. That's a writer down there for you.
0:07:30 - Speaker 2
That's a writer down there for you. You can't read the label when you're inside the jar.
0:07:35 - Speaker 3
Now, every one of us is in a jar. That's why I believe we all need a coach, right? Somebody who can see what we can't see in us. I mean, oprah Winfrey has four coaches. When asked why, she said because nobody's an expert in all four quadrants of my life. And I want to know, right, yep, i want to live my life at the highest level in all areas, yes, yes. So, as I began learning and began transforming, i studied under some of the best right John Maxwell, michael Strasner, lisa Nichols, on and on I could go And I realized that I had to change my mindset. Yeah, this, this training, and what I was getting in this coaching and learning was that it gave me a different worldview and it gave me a different view on communication. Yes, yep, yep, yeah, different view on on communication. Now, i'm not going to say that I just adopted all this right away, because who would agree with me that sometimes change?
0:08:36 - Speaker 2
change is hard, right, and sometimes that takes a while to get through the three pounds of gray matter between your ears.
0:08:44 - Speaker 3
Absolutely. And let me tell you, i was in resistance. I was so comfortable in corporate America, it was so familiar to me that trying to change my mindset from that of an employee to that of an entrepreneur, a leader in leadership, entrepreneur, it took a lot of work And along the way I studied and developed some great tools and actually the first tool I'm going to introduce you to today I actually realized I was using it back in corporate America and didn't have anything. There you go. You see, i was working at Paychex and one year they tripled our quotas, like overnight. I couldn't even look at that number. It was so big, wow.
So I came to my boss, we have a month, a Monday morning sales meeting, my my eight AM, my time And I said to her I can't look at that number, it's overwhelming. So what I need you to do for me is to take that week's number, just that week, and you would think I could have figured that out by myself. But I couldn't, because the way it worked is you had a different percentage of that annual quota every month, depending on the time of the year. Oh, okay, yep, she knew what those percentages were. So I said on a white piece of paper in big, bold red ink just give me my number for that week. And there I go, eight, 30 Monday morning, and I would tape it on my cubicle and I would look down and I go okay, what three things? what three things can I do to get me closer to my goal today? That's powerful. You want to think about that? Yep, you're not. You're not trying to make your quota in one day, but you want to get closer to your goal.
Yes, and as as I did that, i would learn to celebrate every attempt, not every, not every thing that I did was perfect, but I learned from it And we're going to learn about the true art of celebration in our next podcast. Right, that's right. And I learned when I was in Los Angeles. One of the things that impressed me so much was hearing about empowering questions and I decided I had to master them. Amazing and powerful. So I have. I have spent these years doing that because, you see, it ties in, because empowering questions guess what they did? They help you get, they help you get out of that jar.
0:10:51 - Speaker 2
Yes.
0:10:53 - Speaker 3
We're going to learn. We're going to learn tomorrow on how to get out of that jar. And you know, one of the key things I've learned through that process that I actually also teach and talk on is that there's a huge difference in being committed and being convicted. You see, people commit every day, don't they? I am committed to this marriage until the day they're not committed to losing this 20 pounds. Well, maybe next Monday or next month, and that becomes next year. But when you're convicted, you don't rest until you get it done. You see, your comfort and your convenience and your conviction don't live on the same block. They're not even in the same zip code. That's right, right. So I had to learn to get convicted and get out of my comfort zone of familiarity, and I learned that the only way I grew was outside of my comfort zone.
0:11:48 - Speaker 2
Well, it's funny you say that between committed and convicted, because next February my husband and I will be celebrating 30 years of marriage Congratulations. And you know we made more than a commitment. It was almost like a covenant with each other that divorce was not going to be an option in our marriage. Now, don't get me wrong. I think you know there are certain situations, you know, i think, in cases of abuse and different things. But I tend to think that people generally divorce way too quickly And one of these days. we've already come up with the title of our book. we just haven't had a chance to write it yet, but I'll share the title with you because I think you'll love it. So the title's going to be how we survive 29 plus years of marriage when divorce is not an option and murder is illegal. That's good.
That's good Right. But we made that covenant you know that conviction right that we would make this marriage work. And you know the first 10 years were not good. You know neither one of us were really all that happy. But you know, after that first 10 years we started to deal with a lot of stuff and you know we were as opposite as opposite could be and we've had to learn to come to the middle ground in marriage. You know his world was black and white, mine was every color except black and white.
0:13:20 - Speaker 3
That's good, because then the two of you covered the whole rainbow, and what I teach people is, especially when they're having issues in whether it's a business relationship or a personal relationship is is it if both of you are exactly the same? Yes, one of you is not necessary. Yeah, that's true, because him rubbing up against you in certain areas and you rubbing up against him, that's how you wear down the coal, if you will, to get to the diamond that's on the inside.
0:13:47 - Speaker 2
Yep.
0:13:48 - Speaker 3
Right, i mean, it's even biblical. I mean that God says, sometimes he uses a file, he's gonna file us down right.
0:13:54 - Speaker 2
Well, it also says his iron sharpens iron does one man sharpen another, and I think that you know that applies in marriage too. So all right, well, i want to transition. I only have one more question for you before we transition into your expertise. Okay, where do people in Florida, the most private vacation state in the US, go for a vacation?
0:14:17 - Speaker 3
I go where there's a change of seasons. I love to especially travel in the late fall I call it shoulder season before the all the heavy snow comes, but all the summer crowds are gone and it's cold and I have to have a wood burning fireplace. Upper North Carolina, at Tuxbury, outside of Boston. Up in that area Vermont, new Hampshire you can see the change of seasons and the leaves. I vacationed in Vale, colorado. Actually, the one time I was in Vale, i remember walking out of my little condo I was staying in. I went to the Vale Athletic Club And I work. I made my shorts and my t-shirt. It's a beautiful day. I come out and I'm talking to a friend on my cell phone and I'm like I'm getting pelted with sleet and snow. It wasn't like this 30 minutes ago when I went in, so I'm trying to jog and talk, trying to get back to my condo. I had my firewood, though, and my little bottle of wine, and I enjoyed my vacation.
0:15:09 - Speaker 2
Oh, well, you're gonna have to come up to Canada in the fall. I think you would really enjoy that.
0:15:14 - Speaker 3
I bet I would. I've only been to Vancouver one time.
0:15:17 - Speaker 2
Yeah, come up into Ontario. You want to see fall. That's easy, fall in Ontario. I do Awesome, okay, so today. So the three things that we're gonna cover over the next these two episodes, is tacking, artist celebration and empowering questions, and you're probably thinking to yourself well, first of all, what's tacking? Well, carol's gonna explain that on this episode, but she's also gonna share how the three of them work together to exponentially grow your business. So I'm gonna let you lose Carol to talk about tacking.
0:15:55 - Speaker 3
Awesome And I know you'll keep me in line on the time because I get excited. You know that right.
0:15:59 - Speaker 2
Yeah, I got about 10-ish minutes.
0:16:02 - Speaker 3
Okay. So I mentioned when I was at paychecks that I would go back to my desk and I would write down three easily bite-sized, digestible they're called micros. I had my macro at the end of the week and then I had my micros right. But it didn't mean that what I was doing always worked and I had to learn kind of how to pivot. And that's really where tacking comes in.
When I'm in front of a live audience, often I will read the definition of tacking and then I'll say raise your hand if you understood that and nobody does, and neither did I when it gets a voting term and it's about sailing and boats and I don't understand it. So I'm gonna give you a layman's definition of tacking. You don't even need a captain's license to understand it. But tacking allows you to see success more quickly, celebrate it more often and pivot mid-course and make corrections on a dime when something isn't working. Oh, think about it. Whether you're listening and you're an entrepreneur, you're listening and you're in corporate America and you're trying to grow what you're doing in that piece of the business. This can absolutely help you, because so often what we do because we've all been taught right The fastest path between point A and point B is a straight line. Come on.
Yep, that isn't always the case In my talks and teaching, as Kim can attest, as I taught them that is, it's rarely the case, because often what happens is we get our idea and our mind and we're bullheaded and we're going to go straight for that target no matter what, and we miss all of the elements. So I took that term tacking from a boating, because out on the open sea there's a lot of elements. Right, if you're in a sailboat, there's the wind, there's no wind. That's a big problem, right? Yes, there's cruise ships, there's hurricanes. So if I'm only looking at that dot on the horizon, if I only see that year they tripled my quota.
Remember, folks write it down what I focus on expands. That's why I told my boss it was too big. I had to be able to take some little steps. And let me tell you, when you put this into practice, i made that annual quota, that triple annual quota, 10 months into the year Nice, 10 months into the year. And honestly, there were times when my boss would go oh, you hit your quarterly quota and I didn't even know it because I was just so focused on these little steps that were gaining me massive action. Does that make sense?
0:18:20 - Speaker 2
Well, even think of it in terms of cruise ships. Cruise ships lot times, especially in some different countries, have to come into a very narrow area to be able to dock And when they're coming from the big ocean down into these smaller areas, there's markers of areas they can't go. They have extensive maps. There's usually a very narrow channel that they can actually come down And that channel might not be straight, but they have to follow that channel to ensure that they're not hitting rocks. Like probably about a month or so ago, i just happened to be watching this television show about cruise ships that crash And this one cruise ship didn't have the updated maps and they got off course by about one degree and they actually capsized the cruise ship because it went over rocks And it put hold like the Titanic. It put holes right across the bottom of the ship and it capsized.
0:19:23 - Speaker 3
Oh, my God.
0:19:24 - Speaker 2
Now, thankfully, i don't think anybody died. There were some injuries or maybe one person died, I'm not sure. But I mean, that's the thing. It was a one degree difference and they didn't have the map, the right map, and all these people were traumatized, some people were injured. Like I said, i can't remember if somebody died. If it did, it was like a small number of people, but that's still huge It is, and think about that.
0:19:49 - Speaker 3
That's only one degree, exactly Right, and Kim had the benefit of seeing it. But I usually show a PowerPoint that has three different types of tacking on it. One is for the sailboat. Now the sailboat has the ability to tack more often right, because it's turning its sail into the wind, and the wind changes when you're out in the open sea. Another example, if you will, is a sail excuse me, a speedboat.
How many of you have ever watched a speedboat race And they gun that thing and they take off and all of a sudden they hit that first wave, right, and what happens? They go up in the air and they hit really hard. Now that I'm even thinking they just wasted all this time in the air. Because what are they doing? They are hell bent on going in a straight line. Yes, then they hit the next wave and it's even higher and they waste more time. But if they would go even just a little slower like you said, kim, one degree maybe even and tack a little bit around those big waves, they would actually get to their destination sooner.
0:20:40 - Speaker 2
Yeah, because when they're in the air, they're not moving forward.
0:20:43 - Speaker 3
Exactly. And then when they hit, they actually have a pause moment before it takes off again. Yes, so there's three different pieces where they're actually losing time. Now one other tacking I'm going to give you today. It really involves the human element. It does involve the sea, being out to sea, but it's the human element. And I told Kim the other day. I said now if you could see me in a pair of shorts and a t-shirt, you would know why they call me Casper. I'm not your ocean girl, right, i'm the white girl, but at least I'm the friendly ghost. There you go. Here's the thing. Here's the thing, even for those of us who don't go to the ocean. We hear on the news whether it's the regular news, the weather channel, whatever it is about riptides and rip currents. Yes, and there's warnings all the time. And if you get caught in a rip current and you decide I am swimming straight to shore, 99% of the time you will die.
0:21:33 - Speaker 2
Yeah, you will die. You have to follow the current until it brings you back up again.
0:21:37 - Speaker 3
Exactly, and that's a form of tacking. You swim parallel to the current, then you can go back to shore in a straight line. So that's just another example. Even in our human element, where we still believe that the fastest path between two points is always a straight line, we just showed you that sometimes it's the deadliest.
0:21:53 - Speaker 2
Yes, yes, out where I am, georgia Bay, they have some pretty strong undercurrents. So when the kids were little I never swam with them. I life guarded, okay So now that they went out that far, but you just never knew where those currents were, sure, and so what I did was I just, you know, i was out in the water but I just stood guard Because there was some undercurrents in different things and you just know where they were.
And I was like, yep, you know what, i'm not swimming with you guys, i'm gonna stand here and I'm gonna watch you. You know, go out in the water, have your fun, but you know, mom's, mom's guarding.
0:22:33 - Speaker 3
And that's that's so key, because what you were doing is really a part of what's involved in tacking. You're looking for the elements, right? Yes, you're looking for the elements before they happen, and so often when I work with entrepreneurs not aware of that and they feel like they've been beaten down by the waves, if you will, sometimes I don't know if you've ever experienced this, kim, but they just want to quit. They're like, oh yeah, right.
0:22:54 - Speaker 2
Well, it's like they're walking along, they're trying to do it on a straight line and they hit the first wall and Instead of going to the left or right and going around the wall, they're standing there looking at the wall, thinking I can't get through.
0:23:06 - Speaker 3
Bang in their head on it.
0:23:07 - Speaker 2
Yeah, and it's like, okay, you know you can go under it, maybe over it, around it, right. So yeah, it's never a straight line.
0:23:16 - Speaker 3
And and the beauty of learning tacking. Think about this. Richard Branson, everybody knows Richard Branson, right? Virgin Airlines. He said don't confuse needing a nap with needing to quit. Sometimes all we need is a nap, and if you will learn how to tack, tacking allows you to rest, yeah, and get back on course. Yep, right.
0:23:38 - Speaker 2
Yeah, sometimes your brain and your body just need to stop for a little bit. It's funny. I'll share something with you. I Wrote a book This is my fun book, okay, it's called 31 productivity hacks for the busy entrepreneur.
I give these away at my courses and stuff. It's not even available on Amazon and One of the Suggestions is take longer showers or not. Okay, so if you were a creative person or in a creative industry, you know Where you have to think through solve problems, create things, anything like that. I suggest you take longer showers Because when you're in that shower your body relaxes, your brain relaxes. Half of my books were written in either showering or driving. Because why my brain kind of just goes into Relax mode, right Makes sense.
I live out the country, so when I'm driving the back roads I know them like the back of my hand. I've been driving them for almost 30 years. You know I am watching for wildlife, but my brains just kind of in maintenance mode and all of a sudden all these ideas pop in my head. Sometimes I've had to pull over and write them down, the same in the shower. So you know a lot of times Unless I'm on, like these types of calls and recordings and that I won't shower until the afternoon Because I'm up at five o'clock in the morning, by one, two o'clock I've already gone eight hours. I'm tired, so I go.
I have that shower where refreshes me, gets my creative brain going again, makes. Now if you're not in a creative or problem-solving or whatever like let's say you had a freelance job doing data entry You don't have to really think to data entry. Taking longer showers is a waste of time because if you add 10 minutes on to your shower every day, that's an hour less work time in a week and 52 hours in a year. But again, it depends on your situation. For me that shower Rejuvenates and revives me so I can continue working. But if you're not in an industry where that's needed, then that longer shower is a waste of time. That's that's Eating up your income.
0:25:50 - Speaker 3
Yep, I Agree. that's a great example.
0:25:54 - Speaker 2
Yeah, well, we. I think we've had an amazing time here today, carol, what do you think?
0:26:02 - Speaker 3
Absolutely. I've enjoyed it. I'm looking forward to next time and tying all this together me too.
0:26:08 - Speaker 2
So what I want you to do, carol. And then there to we have left. How can people connect with you if they've heard what you've said today and they're like, oh, i've really got to learn more from Carol. How can people find you?
0:26:21 - Speaker 3
The best way right now is to email me at Carol at carolbostoncom. That's the easiest way. I am in the process of in between old website and new website. The best way is to send me an email and we'll set up a quick call and take it from there. I'm happy to get on the phone and just see if we're a good fit. if there's something I can do for you, reach out to me, but right now, or you can call me. I'm happy to chat. 954-616-9024. I live in Florida. I'm on the Eastern time zone, so if you call me at eight or nine o'clock at night I'm not gonna answer, but if you called me at six o'clock in the morning I would answer. I'm a morning girl.
0:27:04 - Speaker 2
So that's Carol K-A-R-C-A-R, sorry, c-a-r-o-l-b-o-s-t-o-n. So, carol, at carolbostoncom, you can also give her a call. Now, i know when you did our training, you had a free gift, wasn't it? There was a guide that you were giving away.
0:27:22 - Speaker 3
I did and soon I'll be able to send you straight to my website to get it. But yes, be happy to send me an email and say I want those five tips for crafting and empowering questions. We're gonna talk a little bit about that tomorrow so that you understand it, but there is a freebie. If you only hear today and you wanna hear how empowering questions can help you in your tacking, then definitely reach out to me for that as well. Five tips towards crafting and empowering questions Awesome.
0:27:49 - Speaker 2
Now. the episode won't be tomorrow because our episodes are Monday, wednesdays and Fridays, so, depending where it lands, it will be the very next episode, though, that we will continue this conversation. So, carol, thank you so much for being on the show. This has been Carol Boston and Kim Thompson Pinder on the Author to Authority podcast. Thank you for joining us and we will see you on the very next episode. Bye now.
0:28:16 - Speaker 1
You've been listening to the Author to Authority podcast, the extraordinary word. Ninja Kim Thompson Pinder has helped over 200 entrepreneurs, professionals, speakers and coaches write and publish their books that have become incredible marketing tools for their business, and many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show. Make sure to like, rate and review and we'll be back soon, but in the meantime, hit the website at www.authortoauthoritypodcast.com. See you next time.
In this week's episode, Kim speaks with Jason Cutter, CEO of Cutter Consulting, for part two of their amazing discussion about the sales process and how to take your sales conversations to the next level. Jason shares his expertise on the five critical steps of successful sales: building rapport, showing empathy, gaining trust, inspiring hope, and creating urgency. Learn how to build genuine connections with your customers by asking great questions and listening actively. Discover how to create a sense of urgency and guarantee your customers' satisfaction.
In addition to their discussion on sales, Kim and Jason also share their experiences in writing and publishing books. They discuss their struggles picking out catchy titles and how they overcame their self-doubt to become successful authors of multiple books. They also encourage openness and abundance in sales and offer tips on how to build valuable relationships with your clients.
Don't forget to visit Jason's website, jasoncutter.com, where you can find links to his sales coaching and consulting services, as well as his podcast, "The Sales Experience." Tune in now and take your business one step closer to success.
Kim has assisted more than 200 people in writing and publishing books that have proven to be effective marketing tools for their businesses. Many of these authors have reached best-seller status on Amazon and have leveraged their books to attract high-profile clients and secure speaking engagements. Fans of the podcast can find more resources and get in touch with Kim at www.rtipublishinghouse.com.
Don’t miss out! Tune in to the Author to Authority podcast and transform yourself from an order taker to a quota breaker in the world of sales. Don't forget to leave a rating or review on the website before signing off and look out for the next episode.
Jason CutterCEO, Mindset and Scalability ExpertCutter Consulting GroupJason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.
Main Hub/Link: www.jasoncutter.com
Authentic Persuasion: https://authenticpersuasion.com/
LinkedIn: https://www.linkedin.com/in/jascut/
Timestamps
[00:00:02] Overcoming Sales Fear
[00:04:43] Overcoming Sales Stereotypes and the Fundamentals of Sales
[00:08:08] Balancing Rapport and Empathy in Sales
[00:10:50] Selling at Trade Shows
[00:14:01] Effective Sales Relationship Building
[00:17:11] Overcoming fear of change in sales
[00:20:18] The Importance of Journey-Based Conversations in Sales
[00:23:15] Discovering the Core Framework of a Book
[00:26:48] Sales Success with Authentic Persuasion
Transcript
A to A Ep 384 - A.mp3
Speaker0 00:18
You are an entrepreneur, a professional, a speaker, or a coach.
And although you come a long way.
It's time for you to take it to the next level.
We've got you.
This is the Author to Authority Podcast
Speaker0 00:48
We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book.
You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.
Let's do it.
This is the author to authority podcast.
now your host, the extraordinary word Ninja, Kim Thompson-Pinder.
Speaker1 01:52
Welcome to the author to authority podcast on your host Kim Thompson-Pinder.
And I'm so excited to announce that in August, we will be having the 400 episode of the author to authority podcast.
And in celebration of that, I have decided to do the top 25 episodes of the author to authority podcast for the whole summer.
And we will celebrate the 400th about mid August, so there'll be a couple of episodes after that.
And I chose these episodes because they were the ones that I just amount of value that we're going to help you as an entrepreneur, professional, a speaker, a coach, to move your business forward.
Speaker1 02:29
These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level.
So I'd love for you to sit back, relax, and enjoy this top 25 episode.
Welcome to the author to authority podcast.
And today, we are doing part 2 of a wonderful series that I've been doing with Jason Cutter.
And Jason is the CEO of Cutter Consulting.
Speaker1 02:43
And we had an amazing conversation on the last episode which ended with talking about assuming the sale.
So, Jason, welcome back to the show.
Speaker2 02:47
Thanks, Kim.
I'm excited for seeing where part 2 goes.
Speaker1 03:19
And, you know, in part 1, we we kinda talked about a lot of different things, including Jason's journey to becoming a sales consultant, including tagging GreatWhite sharks.
That was very interesting.
So if you missed part 1, you're going to want to go back and listen to that.
But in today's episode, we wanna focus in on some of the processes.
Because we we talked in general about sales and about entrepreneurs and how sometimes we're afraid you know, to take that next step.
Speaker1 03:40
You know, we get we get the relationship part.
You know, we're learning how to sell and be authentic.
But there's that fear of taking it to the next step.
And so in this episode, we're gonna focus in on, you know, How do you what's the process of these conversations?
What does it look like?
Speaker1 03:52
And then how do you get it to that sales point?
So, Jason, why don't you just take a quick moment again?
because if someone didn't hear the first episode, and just do a really quick introduction of yourself.
Speaker2 04:27
Sure.
So I am a sales consultant, so I have my company.
I help sales teams and individuals with improving their selling effectiveness.
Generally, it's people who are selling over the phone, but to me, sales is sales.
So any salesperson selling anything, either to consumers or businesses, help with anything from scripts to to mindset, to coaching, to technology, And my book that's coming out selling with authentic persuasion is based on the fact that for me, I wasn't a natural born salesperson.
Speaker2 04:53
So I my bachelor's degree in marine biology did not grow up in a I actually grew up in an anti sales household where my mom as a banker She saw the scams and she saw people who are ripped off by being in a bank and had to deal with all of those fraud claims all the time.
And so she saw salespeople, especially bad ones.
as evil and something to be weary of.
And so that's what I grew up in.
I didn't grow up in a sales household.
Speaker2 05:05
And yet, here I am, and I think there's a lot of power in that, and that's what I help people embrace is not having to like you had to be naturally born or naturally gifted to be effective in sales.
Speaker1 05:08
So how does your mom feel about you now?
Speaker2 05:22
I mean so here's the thing.
Right?
So she does not like dishonest bad people who are manipulating and trying to get their own benefit.
She appreciates and loves good customer service.
She loves a good salesperson.
Speaker2 05:45
Right?
So so, for example, when I was a kid, know, only child didn't have a choice, had to, you know, go with my parents wherever they went.
Every few years, we would go buy a car, and many times on a Sunday evening, I would spend 4 or 5 hours at a dealership in the lobby or in the waiting area watching TV while my mom is literally battling back and forth with some car salesperson.
Right?
Mhmm.
Speaker2 05:55
Who's trying to get one over on her and she doesn't wanna get get taken advantage of, and so it's back and forth.
Right?
Even bringing in the manager.
Let me go talk to my manager.
Like, all of those tricks that they use.
Speaker2 06:12
And so But my mom has bought cars from other people who, you know, they care.
They ask questions.
They give her a good deal.
It's a relationship, kind of what we talked about in one where it's a long term thing where, you know, they're doing the right thing for a customer and then hoping to get referrals.
My mom loves that.
Speaker2 06:34
And in fact, When I started working in restaurants as a waiter, I would explain things to my mom, and then she saw things different from the inside of working in a restaurant.
even though she hadn't.
And so she, as a customer, became totally more empathetic, a much bigger tipper, much nicer to servers because I had gone through that.
And so she's open to it.
She likes people.
Speaker2 06:39
She just doesn't like manipulative people with bad intent.
Mhmm.
Awesome.
Speaker1 06:53
Awesome.
Okay.
So I know that you've come prepared to talk more about the processes of sales.
So I'm gonna let you loose again.
to share, and then we will talk about that.
Speaker1 06:58
And then at the end, we're gonna talk about your new book coming out and your writing journey.
Speaker2 07:30
Alright.
So the fundamental thing that I teach everyone, I think it applies.
Like, I I consider this the sales success fundamentals is, for me, every successful sales process Every successful persuasion kind of situation involves 5 parts.
And the key is they must be done in order and they must be done completely.
Those five parts are rapport, empathy, trust, hope, and urgency.
Speaker2 07:44
And so the key is that order too.
And and it's funny because it doesn't spell anything good or sexy.
Like, refuse is the best I can come up with.
I came up with that 10 years ago.
And, you know, you always wanna have something catchy where it's like, oh, cool.
Speaker2 07:53
This is my 5 step method, and it spells out this nope.
I I literally can't massage it.
I can't change the terms.
It's a mess, but it works.
So that's what I've got.
Speaker2 08:18
I I've tried in it.
It just I I can't change it.
So the key is that, you know, we talked about this in part 1, building the rapport, you know, starting off in some way.
Now here's where the challenge like we also talked about last time which is some people spend too much time at rapport.
They end up with no sales and new Facebook friends and new new recipes they didn't know about new restaurants or new sports they're gonna check out, but no sales.
Speaker2 08:40
And so you've gotta do the rapport stuff, but you can't live in the rapport stuff.
And rapport is also something you sprinkling throughout.
Right?
You know, kinda going back to what I talked about in the last one as well is using the medical profession and a doctor as an example.
We've all had experiences where we've gone to a doctor that has a terrible bedside manner because there's no rapport There seems to be no empathy.
Speaker2 08:49
They're all business, and it's terrible.
They might be very effective, but it doesn't leave you with a good experience.
Yes.
They might be the world's best brain surgeon.
but you still don't like them.
Speaker2 09:07
Right?
You're thankful, but you don't like them.
And you don't really wanna buy from them again.
Hopefully, you don't have to go to a brain surgeon again.
But, like, we've all had that, and so you wanna make sure you do the right amount of rapport, not too much and not too little, whatever it it is necessary for what you're selling and who the other person is and what's natural.
Speaker2 09:14
Then the next part is empathy.
And you can't just tell people you care.
Hey, Kim.
I really care about you.
Would you like to buy?
Speaker2 09:19
No.
Like, that doesn't work.
It also doesn't work to say, hey, Kim.
You can trust me.
I'm a good guy.
Speaker2 09:20
No.
Because that's what
Speaker0 09:20
Speaker1 09:24
big smile on your face as the person goes, you slimy.
Speaker2 09:33
Right.
You can't.
Like, people who say you can trust me, that's the indication that you can't trust them because if you could trust them, they wouldn't have to ask for it.
Right?
Speaker1 09:35
And they wouldn't have to tell you either.
Speaker2 09:51
And they wouldn't have to tell you it's coming, and they wouldn't tell you, I care about you.
Like, okay.
What's the catch?
Like, there's something weird about this.
And so what I found the best way to do it and, again, any kind of sale, you could be selling software to businesses or, you know, to individual individual selling them something.
Speaker2 10:06
is that to do the empathy step is about asking questions and then understanding the other person.
I talked about this last time where it's about uncovering what What makes them tick?
What they want?
Why they want it?
What wakes them up at 2 o'clock in the morning?
Speaker2 10:28
What are they hoping to accomplish relative to whatever it is that you're selling?
And so when you do that, it shows empathy because you're asking they're telling you, and it fundamentally satisfies the thing that most people know about, but they forget is that people don't know how much you care until they, you know, they they know they they don't care how much you know until they know how much you care.
Speaker1 10:29
Yeah.
Speaker2 10:47
Right?
Because a lot of salespeople start out of the gate with, hey.
How are you?
Let's build a little report.
Now let me give you my long monologue and read from my sure and read from how awesome I am and all of my stats and how great my company is and what kind of clients I've helped, and they go into all these things, and nobody cares.
Speaker2 11:14
Your your prospects and your yeah.
But and and I go to a lot of trade shows, and I help my clients actually sell more effectively from trade shows, from you know, back when that was legal when you can actually go to shows and and talk to people and and meet people is that, you know, you walk up to a booth, and the first thing somebody does is they just instantly start giving this long monologue about what they do.
And then 3 minutes later, you realize, wait.
I don't want this nor is it a good fit, and you just they just wasted their time.
They just wasted your time.
Speaker2 11:25
So for me, I usually don't even explain anything about what I do until I've asked questions and under understood if it makes sense to even go that route and then do it.
I've got
Speaker1 11:33
a great example for you.
Yeah.
Put a great example for you.
So I was in a a cosmetic MLM company.
for a long time.
Speaker1 11:49
It was a great way for me to earn money, you know, when my kids were were younger.
And I was at a a vendor show.
So similar to a trade show.
And I was just walking around because I needed to take a break.
He likes you sometimes you just have to get out of the booth.
Speaker1 12:10
Right?
Like, And so I was just taking I was just meandering.
You know, I wasn't really looking to buy anything, but I like talking to the other vendors and see how their day is going.
So a lady stopped me, and she was from a competitor company, sold the same type of products.
And she went in she didn't ask me who I was, didn't talk to me.
Speaker1 12:21
She know what?
She went into full scale, you know, sales mold.
mode.
And I said to her, I said, well, you know, I'm with this company.
Like, I told her which company I'm with, and she knew the name.
Speaker1 12:46
Right?
And she's like, well, you can still buy a lipstick from me.
And I'm like, okay, let me ask you a question.
I said, let's say I bought your lipstick, and I put it on, and someone who knows that I sell for this particular company likes it And then I tell them it's from a competitor company.
I said, how does that make me look?
Speaker1 12:52
She's like, oh, that would be amazing.
I would get more sales.
I thought, oh, lady.
Speaker2 13:12
And and to me, when I hear that that triggers 2 things.
One is the epitome of or a great example of when somebody's doing it wrong sales wise, and it's all about them and not about you.
And then also one of the reasons why a lot of people don't like somebody who sells MLM type products
Speaker0 13:12
Speaker2 13:12
Mhmm.
Speaker0 13:13
Speaker2 13:18
and that kind of approach and attitude, which is everybody should be buying from me no matter what.
Speaker1 13:31
Yeah.
And, you know, when I did shows, I did.
ton.
I mean, I was doing probably 40, 50 vendor shows a year, sometimes more.
You know, if someone if I got talking to someone and they were from a different company, I never tried to sell them anything.
Speaker1 13:39
I just enjoyed the conversation.
You know, if it was really slow at my table, you know, because usually about mid in.
It always slows down.
So you go talk to people.
Right?
Speaker1 14:08
And my I would just really enjoy the conversation, and we'd get into conversations about, you know, how do you sell?
How do you create relationships?
And it came out that it actually became very collaborative because some times, they sold maybe similar products, but there might be a product that they sell that my company doesn't.
So it actually became a collaborative process.
And sometimes we actually did end up buying from each other, but it was a friendship and a relationship.
Speaker2 14:09
Right.
Speaker1 14:24
And it was a referral thing because if someone asked me, you know, for that product that I knew that other lady sold because she treated me with spectrum relationship, I would say, Drew, you know what?
I don't sell it, but I know who does.
Speaker2 14:52
Yeah.
Yeah.
And for me, the key with that, which is what I focus on and help people understand and It it divides that persuading people, the right people to move forward versus manipulating everybody to move forward is coming from a place of abundance and understanding that 8 billion people on the planet.
There's more than enough for everybody.
You don't need all of them to be successful, and so there's more than enough to go around.
Speaker2 15:02
And when it's the right person for your product or service, then it should be a no brainer.
And if it's the wrong person, then wish them well.
Speaker1 15:08
Exactly.
Alright.
I'll let you continue.
I know you have some more to share there.
Speaker2 15:17
So no.
And and that's great.
And I I think that's important because that goes into this next part, which is, you know, we're we're asking questions.
We're uncovering.
By doing that, we're building empathy.
Speaker2 15:30
One of the things I tell people all the time to do if you're in sales is talk less.
Most people talk a lot.
They do their monologues.
They're talking too much.
as my grandma used to say, you have two ears and one mouth.
Speaker2 15:54
So listen twice as much as you talk.
Sales people, unless you're doing a demo, Unless you're doing, like, a here's how everything works.
Let me show you under the hood type of demo.
Your prospect, your prospective customer should be talking 2 thirds of the time, and you should be talking 1 third of the time.
Most salespeople are worried about that because they feel like it's their job to lecture and and and educate and you know, persuade.
Speaker2 16:09
It's really not like you do it correctly.
The other person will persuade themselves, which is what you want.
You want them to buy from you.
You don't ever wanna have to sell them on why they should buy from you.
And to do that, the best way is ask lots of questions.
Speaker2 16:26
When in doubt, if it feels like you're ask you're talking too much, ask more questions.
And so when you do that and they're talking about themselves, they feel like you care And then they feel like they can trust you without you having to say, you can trust me.
It's okay, Kim.
I care about you.
I will help you.
Speaker2 16:49
Don't worry.
Right?
so you don't have to do those things or feel like you have to memorize certain, like, transitions or closing tactics.
And then once they trust you and you under you uncover what we talked about in the last episode, which is why do they want what you have, then the next part is the hope stage, right, which is okay.
Based on your situation, I have the solution.
Speaker2 17:09
I have what you need.
I can get you there or I can help you buy or I can whatever it is that you're selling.
And with that, I have the solution for you And then the last part is the urgency, which is when is the time to do something?
It's always right now.
Now, of course, there's times where there's financial issues.
Speaker2 17:39
There's logistical things.
Maybe it's not the best, but you should always be assuming that the time for someone to buy from you is right now And primarily, because like we talked about in the last episode, we all have this primal part of our brain that wants to keep us safe in our comfort zone and literally doing the same thing all day every day because outside of that is change, change equals death.
The problem is is your prospects are in that same mode.
And buying from you equals change.
Because -- Yes.
Speaker0 17:39
Speaker2 17:56
if it wasn't changed, they would have ordered it online or bought it the way they always do, and they wouldn't have needed a salesperson.
Right?
And it's funny when you think about it, people don't like change so much.
They don't like changing the brands they use even of consumer goods.
Right?
Speaker2 18:07
Like, yo, they buy the same paper towel.
And then now the store's out of that paper towel, and I have to make another choice.
It's like, oh my gosh.
What's gonna happen?
Like, our brain is, like, freaking out, and some people really stress out and be like, oh my gosh.
Speaker2 18:08
Is this gonna work?
Speaker1 18:12
They ran out of Coke.
What am I gonna do without my Coke?
Speaker2 18:15
They they yeah.
What do what what's what else is there?
Speaker1 18:16
Like, I guess
Speaker2 18:24
I could try something else.
Yeah.
I gotta drink Pepsi, but is it gonna be as good I heard people say they don't like it.
And what about this?
And am I gonna like it?
Speaker2 18:35
And that sounds silly and ridiculous, but people have that same battle.
Right?
Mhmm.
It's usually a smaller scale.
I mean, you buy a new pack of gum that you've ever tried before and you don't like it, that was a dollar, and it's not at the end of the world.
Speaker2 19:00
but that same part of our brain is going to freak out when you try to get them to buy, and your job as a sales professional is to help mitigate that change that that aversion to change and help them understand that it's safe and that you can do it.
That's where you've gotta do those stages.
And then the urgency part is They they gotta do it right now.
Right.
Again, with the right intentions from the right place that you care about them, you're gonna actually help them.
Speaker2 19:14
Right?
But the time is now because if you don't, they put their head back in their sand in the sand.
Their their brain gets a hold of them and tells them coo.
We dodged a bullet by not buying today.
We coulda died, and so it's a good thing and make sure you know?
Speaker2 19:33
And I I tell people this all the time.
I say your prospects will go into the prospect witness protection program where literally you will never hear from them again because their brain said, oh, we dodged a bullet.
They literally change your phone number to do not answer.
And, like, you'll just never hear from them again if you're not careful.
Yeah.
Speaker1 19:50
Yeah.
Yeah.
And I I liked what you said about the listening.
And I'm sure you get this a lot, but People say to me, Kim, you're such an amazing communicator, like, I love talking to you.
And that's because I let them do about 95% of the talking.
Speaker2 19:51
Mhmm.
Speaker1 20:12
And like you said, you ask questions.
And when so and what I do is I ask a lot of questions But when I say something, I make sure it's strong and impactful.
And I give them something that is valuable.
And that's why they're like, oh, Kim, I love talking to you.
Yep.
Speaker1 20:18
I love listening to you.
I don't say that.
That's the truth.
Right?
Speaker2 20:38
And in my experience of you and the conversations we've had prior to this, is you do that and you do it in the proper order.
So there's a lot of people that come out of the gate and be like, I'm an authority.
I know my stuff.
So let me tell you how to do things, right, versus, like, what you do in particular, Kim, which is tell me about your journey.
How's it going with writing a book?
Speaker2 20:49
What are you doing?
oh, hey.
Based on that, have you thought about this?
Are you working on this?
Have you like, you're then prescribing something specific with some advice or knowledge or a little nugget of information.
Speaker2 20:59
And not with any intent to sell, but just like, hey.
Based on what you said, I've got some value I can give you.
And then, you know, if it made sense, you could move that forward.
Speaker1 21:15
Exactly.
Exactly.
So let's start talking about your books.
So first of all, give us the title of book again because we we did it in part 1.
And then tell us a little bit, you know, what has been sort of the good, bad, and ugly of doing this book?
Speaker2 21:36
Okay.
So the title is selling with authentic persuasion, and the subtitle is transformed from order taker to quarter breaker, which between those two things, just just scribes it all in everything from this episode and the last one.
I mean, that's that's those are the highlights of it, but just goes into more detail.
Now the journey I wanted to write a book.
I started writing a book in
Speaker0 21:36
2009
Speaker2 22:07
about a completely different topic, gave up, got in my head, know, the doubts, the fears, the worries.
Who who am I to write a book?
What do I even know that that shelf to that project?
And so that what didn't happen.
and then fast forward to a year let's say 2 years ago, then I got the idea that I wanted to write this book, write a sales book, I got some help with the process, got a framework to help me get out of my head and just kind of, like, the formula, wrote it wrote it really quick.
Speaker2 22:19
part time while working.
I woke up early and 2 hours a day, I wrote the I wrote 60,000 words in 6 weeks.
Wow working.
No.
I just I just dumped out of my head.
Speaker2 22:29
It's something I know.
I just dumped it out.
Got did some editing.
printed it out, you know, just roughly on my side, read through it, and was like, this is garbage.
I don't like it.
Speaker2 22:42
This is crap.
And I know everyone says that because I know enough people to know that that's what people say.
And I read it, and I'm like, I don't even like it.
it's not that I doubted it was gonna be good.
That's a whole different voice in my head.
Speaker2 22:50
But literally, I'm reading through.
I'm like, doesn't make sense?
Like, what's the point?
How do I even describe it.
I couldn't I couldn't describe the values anybody.
Speaker2 23:08
And so I sat on it for about 6 months.
and then got reinvigorated to work on it about a year ago and wrote it from scratch a second time.
I copied and pasted some of it.
I probably used about 10, 15,000 words.
But then in another 6 weeks from scratch, part time wrote another
Speaker0 23:08
56,000
Speaker2 23:28
words.
In a more cohesive, like, here's a blueprint, here's a plan.
Yeah.
And what's crazy, I still had no title.
Going through editing, printing it up on my side, pen and paper, going through it, I had no title, and then I sat on it for another 3 months where it sat on my desk, no title, no idea of, like, what's but what's the point?
Speaker2 24:00
And here I was again.
I was like, what's the point?
And then one morning out of the blue, it hit me authentic persuasion as the framework of what I've always done that I could never put my finger on as a salesperson and as a coach and consultant.
And as soon as that hit me, I'm literally buying the domains, like, sitting on the floor on my phone, buying the URLs, coming up with the titles of the book, putting it together, getting websites, you know, started to be built, and then it hit me.
And then I molded the book again, didn't delete it.
Speaker2 24:10
I just, like, kinda reorganized it and and, you know, touched it up such that it fit that framework.
And then from that moment, it felt really easy, and it felt like the right thing.
Speaker1 24:31
So here's some of the things I can pull out of your story.
Is the book writing process brings a lot of clarity?
See, the first time you did it, you didn't have as much clarity.
So you wrote what you knew.
But writing the first time and then going back and reviewing it, and then you let it sit for a while.
Speaker1 25:02
So when you did it the second time, you had a ton more clarity.
But you didn't have the title because that last clarity piece was still being transformed in you.
And this is something that many authors go through.
Even when, you know, we're working with clients, It is a clarity process throughout the entire writing of the book.
And just so you know, it's it's not unusual, not to get to the end of the book and still have no idea what to call it.
Speaker1 25:33
It it has happened many times.
Now not as so much so with the clients we work with because, you know, I've been through this process many times before.
So usually, I don't always hit the title.
But what I'm really good at is I give the I give the clients things to think about, you know, and some title suggestions and some words to play around with.
And as they think about that, a lot of times the clarity comes.
Speaker1 25:57
Now sometimes we make the suggestion, it's the right one.
But a lot of times, it's us kinda starting the ball rolling.
and allowing the client to sit and think about it and process it and get that clarity.
And then they'll call us and they'll say, You know, I was thinking of 3 titles, a, b, and c, and I'm like, it's a.
You're like, how do you know?
Speaker1 26:11
I just know.
The title is a.
And it's always the first one they tell me because they they come up with a couple couple other ones.
Like, the first one was the one that really resonate, but they think, oh, well, maybe I should I think it's no.
It was the first one.
Speaker2 26:13
Yep.
And, you
Speaker1 26:29
know, it's funny with your book, and and we had this conversation sort of in pre interview we did is really you could have switched the subtitle and the title.
Like, they're so interchangeable And, you know, for you, it's deciding which one goes on top.
Speaker2 26:49
Mhmm.
Yeah.
And which, you know, which which is more representative of me and then just understanding, you know, kinda like we talked about before, there's people who see the world in more of an aggressive or, you know, kind of a a more forward thought, and they'll think, okay.
Transform from order taker to quota breaker.
Like, that's the 1.
Speaker2 27:02
and then people who will be more attracted to selling with authentic persuasion.
So yeah.
So, like, that combination, like you told me before, like, having both of those is is great.
So and it feels right.
Mhmm.
Speaker1 27:12
Well, thank you so much, Jason.
This has been really awesome.
How can people connect with you?
If they've listened to this and they're like, oh, I I've gotta hear more from this guy.
Speaker2 27:37
Yeah.
So the best thing to do is go to my hub for all of my links.
So you can go to jasoncutter.com, jas0ncutter.com.
On there, I have like, just just a portal and a hub to my consulting website, the authentic persuasion website where you can find me on LinkedIn.
Also and I didn't mention this last time, but there's also a way to book a free sales power call with me.
Speaker2 27:52
get on the phone.
Obviously, I love talking about sales.
And if it's something I can help somebody with or direction I can point them or if I have a program, you know, from my online program to my individual coaching and consulting.
I I will tell you.
Obviously, I I live by what I do.
Speaker2 28:06
And if it's a good fit and I think it could benefit somebody.
I'll tell you.
If not, you know, I'll point you in the dress best direction.
But no matter what, I love talking about sales, you can also find my podcast.
So I have a podcast called the sales experience podcast, You can find it everywhere.
Speaker2 28:09
But if you go to the Jason Cutter site, there's a link for it there too.
Speaker1 28:22
Awesome.
Well, thank you so much for being on the show.
This has been Jason Cutter and Kim Thompson Tinder on the author to authority podcast.
Thank you so much for listening.
and we will see you on the very next episode.
Speaker1 28:23
Bye now.
Speaker0 28:59
You've been listening to the author to author podcast.
The extraordinary word Ninja, Kim Thompson-Pinder has helped over 200 entrepreneurs, professional, speakers, and coaches write and publish their books that have become incredible marketing tools for their business.
And many of those have gone on to come Amazon best selling authors, and have used their books to land high level clients and get on big stages.
We hope you've enjoyed the show.
May sure to like rate and review, and we'll be back soon.
Speaker0 28:59
But in the meantime, hit the website at w w w.author2authority podcast.com.
See you next time.
In this special series of episodes leading up to the special 400th episode, Kim selects the top 25 episodes to be played throughout the summer. In this first of a two-parter with Jason, the CEO of Qatar Consulting Group and sales success architect, shares his unconventional journey that led him to become a sales consultant and how he helps small businesses create scalable inside sales teams using authentic persuasion. He emphasizes the importance of transforming from an order taker to a quota breaker, highlights the role of relationships and trust in sales and how human-to-human (H2H) relationships should be the focus. He also shares how assuming the sale comes from a place of empathy, caring and knowing what's best for the people you can help.
Kim and Jason also discuss his upcoming book, Selling with Authentic Persuasion, Transform from Order Taker to Quota Breaker. Jason’s skills in negotiation and authentic persuasion acquired from his experience tagging sharks and pushing them away from the bait, required convincing them not to eat it.
Along with tips on persuasion and understanding why people buy, the podcast covered the importance of changing the mindset towards sales. The podcast highlights the motivation behind the purchase and how it differs for each individual. The conversation also covers the transition from building rapport with a potential client to making a soft close.
Kim has assisted more than 200 people in writing and publishing books that have proven to be effective marketing tools for their businesses. Many of these authors have reached best-seller status on Amazon and have leveraged their books to attract high-profile clients and secure speaking engagements. Fans of the podcast can find more resources and get in touch with Kim at www.rtipublishinghouse.com.
Don’t miss out! Tune in to the Author to Authority podcast and transform yourself from an order taker to a quota breaker in the world of sales. Don't forget to leave a rating or review on the website before signing off and look out for the next episode.
Jason CutterCEO, Mindset and Scalability ExpertCutter Consulting GroupJason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.
Main Hub/Link: www.jasoncutter.com
Authentic Persuasion: https://authenticpersuasion.com/
LinkedIn: https://www.linkedin.com/in/jascut/
Timestamps
[00:00:02] Transforming Business with Authentic Persuasion
[00:04:40] Unplanned Career Paths and Shark Tagging
[00:08:01] From Shark Wrangling to Sales Consulting
[00:11:34] From Order Taker to Quota Breaker: The Power of Persuasion
[00:15:03] Overcoming fears to achieve success
[00:18:00] The Importance of Understanding Customer Needs
[00:21:47] Relationship-based sales strategies
[00:24:45] Rapport Building and Soft Trial Closes
[00:28:10] Assuming the Sale and Confidence in Selling
[00:32:01] Using Books as Marketing Tools
Transcript
A to A EP 383 - A.mp3
Speaker0 00:18
You are an entrepreneur, a professional, a speaker, or a coach.
And although you come a long way.
It's time for you to take it to the next level.
We've got you.
This is the Author to Authority Podcast
Speaker0 00:48
We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book.
You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.
Let's do it.
This is the author to authority podcast.
now your host, the extraordinary word Ninja, Kim Thompson-Pinder
Speaker0 00:50
Welcome
Speaker1 01:23
to the Author to Authority podcast, I’m your host, Kim Thompson-Pinder.
And I'm so excited to announce that in August, We will be having the 400th episode of the author to authority podcast And in celebration of that, I have decided to do the top 25 episodes of the author to authority podcast for the whole summer.
Speaker2 01:23
And we will celebrate the
Speaker1 02:10
400th about mid August, so there'll be a couple of episodes after that.
And I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value that we're going to help you as an entrepreneur, professional, speaker, coach, to move your business forward.
These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level.
So I'd love for you to sit back, relax, and enjoy this top 25 episode.
Speaker2 02:59
Welcome to the author to authority podcast And today, we have part 1 of a 2 part series that I am doing with Jason Cutter on Trans forming your business from being an order taker to a quota breaker?
And I am cited because Jason is the CEO of Qatar Consulting Group, and he sees himself as a sales success architect.
And he does anything from training, description to sales tech.
He helps small businesses create scalable inside sales teams.
And his newest program is called authentic persuasion with the goal of helping people to go from order taker to quote a breaker.
Speaker2 03:01
So welcome to the show, Jason.
Speaker3 03:13
Thanks for having me, Kim.
I'm super excited to talk about this topic.
and, you know, writing and business, and we're all of that, which some of it's good for me and some of it is not my strength.
Speaker2 03:22
Yes.
because right now, you're in the final stages of your book.
And that must be an exciting time.
Speaker3 03:32
It is.
The final stages is definitely exciting and everything coming together.
It's definitely been a journey in my head and through a process as well.
Speaker2 03:43
And we're gonna talk about that writing journey in the second episode that we're going to do together.
But let's start.
What is the name of your book gonna be?
Speaker3 03:47
Selling with authentic persuasion, transform from order taker to quotabreaker.
Speaker2 03:56
I love it.
Alright, Jason.
So why don't you take some time, introduce yourself, and share a bit of your story with us?
Speaker3 04:25
Yes.
So as you had mentioned in the intro, I am a consultant.
I focus on sales success for individuals, for sales teams, mostly companies that have inside sales like telephone sales where they're hoping to help somebody move forward with some purchase decision over the phone.
consultative type sales where there's, you know, a clear fit for the right people, and, you know, there's not a good fit for the wrong people.
And so that's what I focus on.
Speaker3 04:46
I do everything from mindset to training to sales, to scripting, to, like you said, the technology piece and and marketing.
And I've been in sales for a long time.
Like, a lot of people I fell into sales.
I wouldn't say accidentally, because, you know, I made the decision.
It wasn't like I I tripped one day and fell into an office and started on the phone in sales.
Speaker3 05:23
But it it was literally not my plan and not something I wanted to do when I grew up like most people.
And, you know, the funny part and where I really love helping people now in consulting as well as what I've done in my success in sales, comes from the fact that for me, my path is a windy mess.
I've like, I have been all over the map as far as my career and life.
And I feel like a lot of that comes into the authenticity of helping people and being real with people I mean, my bachelor's degree is in marine biology.
I spent years tagging sharks.
Speaker3 05:44
I worked at Microsoft doing tech support for a couple of years.
I mean, I grew up as a shy, awkward, only child, late bloomer to 2 very analytical parents, yet here I am as a sales consultant.
which on one side doesn't make any sense.
And on the other side, it lends itself really well to this authentic persuasion kind of method that I teach people.
Speaker2 05:50
Well, you know, if you can negotiate sharks, I guess you can negotiate people.
Speaker3 06:09
Well and it's funny because you can't really negotiate with sharks.
You know, especially once they get to a certain size, when they're bigger than you, you you can't really negotiate.
But funny side story.
One of the things that I did was tagging GreatWhite Sharks, and this is near Santa Cruz, California.
And my job because I was the young guy on the boat, Right?
Speaker3 06:34
I'm nineteen, twenty, twenty one years old.
My job was to take the long pole and push the eighteen foot GreatWhite shark away from the bait that was hanging on the side of the boat.
And so I had to convince the shark to to not eat the piece of, you know, fish or seal that was there.
And, yeah, sometimes, I I did a good job.
Sometimes, I didn't.
Speaker2 06:39
Now were you ever in the water with the sharks?
Speaker3 06:55
Not with great whites.
No.
that was definitely from a boat and illegal in California to be in a cage.
So that was just from the boat.
With smaller sharks, you know, up to 3, 4, 5 feet, definitely in the water, in the estuary, in the slue.
Speaker3 06:58
So, yeah, spend a lot of time in the water with smaller shorts.
Speaker2 07:02
So how do you tag a shark if you're not in the water with them?
Speaker3 07:24
A long pole with a sharp tip.
That's how you do it.
Okay.
And the other thing that we used to do with blue sharks is you wouldn't be in the water with them.
They'd be swimming around, and you would sometimes we would just literally reach over the side of the boat and grab them with our hands and pull them into the boat by hand and then hold them down and tag them and weigh them and measure
Speaker2 07:26
So, obviously, those are the smaller sharks.
Speaker3 07:32
Yeah.
Up to, like, 4 feet or so.
Just reaching over and and grabbing a shark.
you know, why not?
Speaker2 07:48
You know, it's funny.
I I've actually watched animal shows where I've seen that done, but you you don't you know, usually on these shows, it's such a serious thing to get this shark into the boat.
Right?
And you're like, oh, yeah.
We just grabbed them and threw them in.
Speaker2 07:48
Right?
Speaker3 08:00
Yeah.
I mean, if it's Again, and then people listening to this and people when I tell the story, they they think it, like, just ridiculous because you couldn't imagine it.
But, yeah, I mean, it's only a three or four foot you know, sharks.
So why not?
Just just grab it.
Speaker2 08:11
Yeah.
And I mean, the truth is once they're out of the water, it's not that they can't hurt you, but they're a lot less help they're more helpless when they're out of the water.
Speaker3 08:19
Yeah.
You just gotta have the the person who's holding the head pay very close a attention to what they're doing.
That's pretty much it.
Speaker2 08:23
That was the rule.
Did you ever get injured at all?
Speaker3 08:37
No.
Not really.
Not by any sharks.
I it's funny because I I thought for the longest time, what would have been cool is some kinda non life threatening shark scar, like, being bitten and having, like, this cool thing on my leg that I could point to.
But, no, that never happened.
Speaker3 09:01
You know, some some fishing related, equipment related stuff, but never never shark related.
Other than the fact that their skin is like sandpaper, if you've ever felt it, it's like sandpaper and they say it's true.
So when you're holding one, like like a log at your chest and it starts rolling and twitching, then, you know, it burns.
But other than that, no.
And, of course, all of this is totally related to my sales consulting.
Speaker2 09:09
Well, I don't know.
I I think sometimes sales does feel like shark wrangling.
So
Speaker0 09:11
100%.
Speaker3 09:14
Dealing with actual sharks in the water is way easier.
Speaker2 09:17
Yeah.
They're
Speaker3 09:22
very predictable.
They go one direction.
They have one thing in mind, and that's very easy to predict and mitigate.
Speaker2 09:29
Cool.
So so what really got you into sales, though?
What kind of
Speaker0 09:29
Speaker3 09:47
You know, for me, it was I Microsoft ended contracts ended.
They moved all the jobs to China and India for the first time in outsourcing, which now people take for granted and assume has just always been that way.
And I needed a job.
Family friend said, hey.
There's a guy who's growing his mortgage business.
Speaker3 09:58
You should do that.
It was the height of or getting to be the height of the real estate boom at the time, 2002, 2003.
And so I went into it.
It seemed like it wasn't selling.
It wasn't sales.
Speaker3 10:16
It didn't require a lot of convincing.
I didn't get any training, and I made lots of mistakes that cost me lots of money because I was still doing it wrong and learned a lot of lessons that I still use to today and myself and for others in that process, which just started me on this journey of of selling and sales.
Speaker2 10:21
Mhmm.
Now when did you decide to start your own consulting group?
Speaker3 10:26
So mentally, I decided to do that around
Speaker0 10:28
20,142,015.
Speaker3 10:55
It didn't actually take shape until the end of 2018, but Another sidebar, I was working as a government contractor overseas as a civilian, a lot of time on my hands, and I realized everything that I had done sales and business, like, would be the perfect use as a consultant because I've done it internally.
Now I could do it externally.
So that's great.
So I started the process of getting my MBA, which I earned in
Speaker0 10:56
2017.
Speaker3 11:28
And before I could actually go into consulting, somebody I knew had made me an offer to come work for him.
And so I essentially worked as a consultant, not with that title, but with that kind of approach internally and was, like, the one who fixed departments, started departments, started offices, you know, built out systems and processes.
internally as an employee did that for 3 years.
And then when that ended, I was like, okay.
Now is the time for me to go officially into this and do this for other people on, you know, contract basis.
Speaker2 11:42
Mhmm.
Mhmm.
That is really cool.
I like your story.
And and, you know, what it shows me is the fact that sometimes we don't know what we're gonna kinda fall into.
Speaker2 12:03
you know, I I never thought that I would be a publisher.
It was not something in my game plan for my life.
And yet, you know, certain circumstances happened.
And, you know, I I started doing free freelance writing, realized how much I loved it in people wanted additional services.
And then within a year, I've got a publishing company.
Speaker3 12:04
That's awesome.
Speaker2 12:26
You know?
So, like, I think the point is is is that as an entrepreneur, even though if you've never done this before, you know, it wasn't in your game plan.
But you don't have to have had the past to be able to be an entrepreneur now.
And many of the lessons that you've learned along the way in different areas actually help you as an entrepreneur.
Speaker3 13:13
Yeah.
So for me, the toughest part was the mental for the longest time I beat myself up in my own head about my windy path and how I didn't follow the standard model of what you're supposed to do go to college.
You get a degree, get a career you know, have a career, start a family, do all those things, and I didn't.
And then I realized later on, like, those experiences actually made me who I was and the ability to do what I do with a wide range of different people and conversations and persuading, and all of that was actually very valuable, plus being self aware enough to know what my strengths are and what I'm really good at.
and what I can really do to benefit other people and what that value actually is and leaning more on that.
Speaker2 13:33
Well, let's kinda get into our main topic for today, and that's transform from an order taker to a quota breaker.
And I know you've got some things prepared.
So I'm gonna let you loose for a bit to share what you've got prepared, and then we're gonna talk about it.
Speaker3 14:11
So I think the biggest thing is that, you know, in that formula, which is authentic persuasion, there's 2 important pieces.
And, you know, like you just mentioned, what I see a lot in the world of people who are supposed to be selling, right, whether you're in a cubicle on a phone and you're supposed to be, you know, closing deals, or you're a coach or a consultant, and there's a sales aspect prior to you getting to do what you really wanna do, which is that coaching or that consulting.
There's a sales piece.
So I'm not just talking to you know, who you think, okay.
They're in a call center or they're on a on a car lots trying to sell a car.
Speaker3 14:46
There's I mean, I say it's all time.
Everything in life is sales.
And so it's very important, but there's a lot of people who operate like an order taker.
They're giving information.
They're hoping someone buy buys from them, and they don't wanna persuade because they see that as manipulation, and they're afraid that, you know, to be successful in sales takes being that person you see in the movies, that's just ripping people off, manipulating lying, you know, using sales tactics, using these closing lines, trapping people, using NLP, and doing all of these things that people don't wanna do because they have, like, when it's done to them, so they choose
Speaker2 14:46
to
Speaker3 15:09
do nothing.
So what I teach and help people understand is the power in authentic persuasion, which the first part, you know, on the practical side, is knowing who you are being self aware.
Like I I mentioned a few minutes ago, understanding your strengths?
Like, what is it that you really are good at?
For me, I'm really good at solving problems, taking things apart, understanding how it works.
Speaker3 15:22
I'm terrible at putting things back together.
So if I take apart the remote for the TV, it will we'll just buy a sec.
I'll know how it works.
but we'll need to buy another one because I won't know how to put it back together.
It's also why I don't work on my own car because I can take it apart.
Speaker3 15:39
I just can't put it back together.
So but I I wanna know how it works, and then I wanna solve problems, and I wanna make things better.
When I was younger, I didn't really think I liked people because I was a late bloomer.
People were strange to me and and not nice growing up.
And so I focused it on on certain things.
Speaker3 15:44
That's why the sharks Right?
That's problem solving and understanding, and then I shift it to people.
So what are your
Speaker2 15:45
And they don't talk back.
Speaker3 15:53
They they don't talk back.
It's very nice.
Right?
Like, it's way better than when I worked in a restaurant.
waiting tables and people to talk back or want, you know, certain things.
Speaker3 16:04
So, you know, it's it's it was always easier.
And, like, I learned what my strengths are and what my weaknesses are.
Mhmm.
And then also the other thing from a practical side is that we all have fears.
Yes.
Speaker3 16:08
The thing is there's a part of all of our brains that is still stuck
Speaker0 16:09
1000
Speaker3 16:38
and 1000 years ago on the Savannah, on the plains, in a cave, fighting for survival, worried about eating the wrong berry, worried about animals that might jump out and kill us at any moment, and our brain still thinks that.
So it holds people back.
Like, if you call somebody and they don't buy from you, that means nothing, and it's not going to kill you.
But our ego is so afraid of that because an attack at our ego is the same thing.
They Might has well had shot us, and we're now bleeding to death.
Speaker3 16:58
That's our our brain doesn't know the difference.
Right?
And so a lot of people who are in sales, they're a trade of moving conversations forward because their ego is keeping them in their comfort zone.
And so that's one of the things too is understand where the fear is stopping you, understand where that is keeping you from what you want and then working on that.
Right?
Speaker3 17:11
Some people, like I talked to somebody yesterday, no fear public speaking, no fear of asking for sales, definitely is never gonna bungee jump.
Right?
So people have different fear levels in different areas in their life.
And so it's okay.
Speaker2 17:12
Yeah.
That's probably me.
You have
Speaker3 17:15
no fear.
That's right.
And that's me too.
Right?
Like
Speaker0 17:16
Speaker2 17:17
Put me on the stage.
Speaker3 17:17
I I am
Speaker0 17:17
Speaker2 17:18
Let me sell.
No.
Speaker3 17:19
Exactly.
I
Speaker2 17:20
am not bungee jumping.
Speaker3 17:33
No.
Bunchy jumping, skydiving.
None of that makes sense to me.
I'm I'm exactly the same way.
And so it's really about where are you confident in your in other areas, and where can you apply that in what you do for the sales side.
Speaker3 17:48
So that's that's something.
And the other the other part on the authentic piece is really about understanding why you wanna be successful in whatever you're doing.
Mhmm.
So if you have some sales aspect, why?
I mean, the first thing I have everyone do that I work with create a vision board.
Speaker3 18:00
Might sound silly.
Might sound like a weird art project.
Create a vision board of what you want and why so that when somebody says no, you know why you wanna pick up the phone and ask somebody else again
Speaker0 18:00
Speaker2 18:00
Yes.
Speaker0 18:00
Speaker3 18:12
to try to buy from you and what it's all for.
Right?
What's important to you at this moment in your life, buying a house, buying a car, going on vacation, having savings doesn't matter.
Right?
It's individual.
Speaker3 18:14
So that's the authentic piece.
Speaker2 18:44
Well, you know, when you were when you're talking about taking things apart and not able to put them back together, You know, my dad was a pretty smart man and, you know, very good with computers, incredible with compete people, you know, had good professional acumen.
Like, he was just this really great person, but he wasn't really good at fixing things.
He he could he had enough knowledge to be dangerous.
Speaker3 18:46
Yeah.
Speaker2 19:07
And it was funny because there was quite a few times because my husband's like the ultimate computer guru electronic person, And his nickname is MacGyver because he can just fix just about anything.
And sometimes with the role of duct tape and a paper clip.
Like, he's just that type of person.
Right?
And I can remember my dad would call.
Speaker2 19:22
And my dad didn't call very often, but every once in a while, he call and, you know, get chatting and need to say, hey, dear.
How are you doing?
And we chat and invariably, the conversation we go.
My dear is is Ross around by any chance.
And I already knew what had happened.
Speaker2 19:40
His dad had tried to fix something, and it didn't go well.
So You know, him and my husband would talk.
And then the next time we went up to visit, Ross would bring all of his tools, and him and my dad would fix whatever it is my dad had tried to fix and couldn't.
Speaker3 20:15
That's awesome.
Well and and I think what's interesting is is If we look at that too, you said your dad knew knew enough to be dangerous, which I think people everyone knows someone like that or we have an area in our life like that.
I see a lot of people who are in sales that are kind of that same way or should be selling where they think they know enough to be dangerous, but they're not a effective.
Right?
Like, they're more of a a hazard to themselves and others because they're missing the pieces of, you know, and the knowledge and the wisdom and the skills to put that thing back together, right, to make that sale happen.
Speaker3 20:18
But they think they know it.
Right?
They think they know sales.
Hey.
I know sales.
Speaker3 20:22
I know coaching.
I know consulting.
Like, I'm really good.
Like but do you know sales?
Speaker2 21:00
Yeah.
And, you know, I think as an entrepreneur, you know, kinda touched on that in the beginning to for many entrepreneurs, and I especially see this more in professionals and, like you said, coaches and and consultants, sales becomes the s word.
It's like the necessary evil that they have to do to get to what they really want.
And I think I think that perception that mindset really needs to change.
Because you can't really grow a business without some sort of sales system.
Speaker2 21:09
And for me, I the sales part of my business is actually the beginning of a new relationship.
Speaker3 21:11
It is.
Speaker2 21:20
You know, that's when I I get to start to know people is through that sales process.
And, you know, unlike everybody else, I don't get a
Speaker0 21:20
100%
Speaker2 21:28
yeses.
You know?
I get yeses.
I get nose and I get the you know what?
It's not the right time.
Speaker2 21:45
Those are the three things I get.
And so but the relationship that's what I focus in on is the relationship because that's, to me, the valuable part.
And I find when you focus in on that, it makes the selling part a lot easier.
Speaker3 21:57
And I think the key is is to focus on relationships because it's all personal.
Right?
Like, there's there's terms now floating around.
You people might be familiar with this.
Like, b b to b.
Speaker3 22:08
Right?
So there's business to somebody who's selling software or something to a company.
Then there's b to c or d to c, which is direct to consumer, business to, you know, consumer.
Right?
I'm selling something to an individual.
Speaker3 22:27
And then there's people who are now pushing more of the h to h, which is human to human.
Like, no matter what it is, even if you're the marketing director at a company, or you're somebody struggling with writing a book, then it's still a human.
It's me as a human dealing with you as a human.
How can I help you?
How can we build a relationship?
Speaker3 22:46
How can I care about you?
And there's a large part of the sales world and people who are in sales who think that's soft and maybe that's weak, and that's not what sales is about.
Sales is about closing deals and moving on.
Right?
And, you know, derogatory term, like, bro culture, which is just, like, all about what you see.
Speaker3 22:54
It's the the wolf of Wall Street.
It's the boiler room type of sales attitude.
But that's not what people want.
I mean, it works to a certain extent.
people can pull it off, but that's not what they want.
Speaker3 23:08
They want the relationship.
They wanna know you care about them.
And then this is the part where people struggle and fail on the sales side is they're they wanna start building a relationship.
They care.
They lots of rapport, lots of empathy.
Speaker3 23:21
maybe even some questions, but then they're not moving it forward towards the relationship.
And and a good example I use all the time because most people can relate.
is courtship and dating.
Right?
So imagine you wanna go out with somebody.
Speaker3 23:27
You go out on one date.
At the end of the day, you're like, okay.
That was fun.
If you ever wanna do this again, just let me know.
Right?
Speaker3 23:32
And then you just walk away.
And then that's it.
And that's what that's what people do in sales.
Right?
They don't say,
Speaker2 23:34
this is good.
I like that.
Speaker3 23:40
I think this is a really good fit.
I would like to see where this goes.
What are you doing on Friday?
Right?
Like
Speaker0 23:40
Speaker3 23:58
Yeah.
-- like moving it forward in the conversation towards the relationship.
Right?
Like, if you're dating a relationship, theoretically, some aspect act aspect of that is Is this a long term fit?
Could this be someone I'm gonna view with long term and or marriage and or kids wherever you wanna go with it?
Speaker3 24:15
And not just, hey.
We just had coffee once in the you know, let you just let me know.
And same thing with sales.
Like, a lot of what you're talking about and what I help you with is that is literally the start of the the relationship, even if you're selling software to a company.
Once the sale closes, now the work begins.
Speaker3 24:25
Same thing with consultants and coaches.
So you've gotta take it forward.
You gotta keep moving forward if it's a good fit with the intention of, like, long term.
Speaker2 24:56
Yeah.
And and, you know, it was funny.
Like, I I told you, got a new client this morning.
Well, her and I get on the phone, And, you know, within and this doesn't always happen, but it was one of those days where within 5 minutes, we realized she's one year older than me.
So we realized that at the same age we got engaged, at the same age we got married, at the same month like, we got married in the same month 1 year apart.
Speaker2 25:17
We got we had our first children the same month 1 year apart.
Like, it was just it was, like, hilarious.
We spent the whole first twenty minutes of the phone call laughing because there was just so much similarities.
And I think that's that's something that's key.
You know, I work with a lot of very diverse people.
Speaker2 25:40
But there's always commonalities that you can draw from.
But one thing that you really we're talking about and let's focus in on that for a few minutes.
Is how do you how do you you know, you're having this amazing cough station.
You're developing that relationship.
You know, you're, you know, you're feeling really good about this potential client.
Speaker2 25:55
How do you transition that into, let's say, a soft close?
because not everybody's ready for a full close.
But, like, what are some of the ways that you can do, like, what they call, like, a softer trial close to see see interest level?
Speaker3 26:33
I mean, for me, it's making that transition from the rapport, the empathy, the get to getting to know you to building trust.
And the way to do the empathy and trust step is asking questions.
and digging deep and asking as many questions as you can to get as deep as they will let you with whatever information And the fundamental thing that you have to be able to answer if you want to be a selling professional, again, in a Cube or as a consultant, whatever that looks like, is you have to know why do they need what you have to sell if it's a good fit.
Now, obviously, there's times where and it's not a good fit.
Right?
Speaker3 26:38
No.
I can't help you.
You you need to go do something else.
Here's a recommendation.
Here's a referral.
Speaker3 26:58
Best of luck with that.
Right?
And that's a whole different topic.
But if it's a good fit, you need to know why do they need what you have to offer for their reasons, not why you have the features, Not not what's in the brochure, not why you think you're so amazing, not what your Yelp reviews say about you.
Like, nobody cares about that stuff.
Speaker3 27:10
in the beginning.
Exactly.
They care about themselves.
It's what's in it for me, and that's all that matters.
And so as a sales person or a person with some sales aspect, you've gotta understand why do they want it.
Speaker3 27:44
And as soon as you uncover that, then it's game on in the conversation because now you're taking what they need and want, and then you're you've diagnosed what it is, and then you're now prescribing like a doctor, and you're telling them, okay.
Based on what you said and based on x, y, and z, Here's why this would be the best fit for you.
Okay.
And then kind of like that doctor analogy is you just assume, like, There's trial closers, soft closers, hard closers, all these things.
I just assume you have problem x.
Speaker3 27:51
I have solution x.
okay.
The next step is let's go ahead and get you started.
Right?
Like, literally, I've told people that.
Speaker3 28:02
Okay.
So based on this information, it sounds like the best thing to do is to work together.
and for you to sign up for this program.
I need to get some information from you.
Go ahead and grab your credit card while I get some some info from you.
Speaker3 28:17
Like, we're just done.
I I don't even need to ask you if you'd like to do it because you've given me permission in this conversation to explore.
We've explored You've come to me with a broken leg.
I've diagnosed the broken leg.
Now we're gonna fix the broken leg.
Speaker3 28:18
Any questions?
Speaker2 28:25
That's it.
I really like that.
Speaker3 28:52
You know?
And -- And the thing is is I can you I wouldn't say get away with it, but when you do it from a place of caring and empathy and knowing what's best for the people you can help and knowing what the outcome will be with you and what the outcome is is, like, without you and your help, then it comes from a different place power where it's like, I'm doing this for you because it's my duty and responsibility.
If we hang up the phone and you don't buy from me, I don't know what's gonna happen to you.
Speaker2 29:25
Yep.
And, I mean, I know for some people, what you've just said probably is going to scare them to pieces because that's probably something so new and and revolutionary to them.
But I remember the first time that I don't use quite that wording.
I'm probably a little softer in my wording, but I remember the first time I really felt that kind of attitude that I could just assume the sale.
And it was scary.
Speaker2 29:36
I didn't wanna do it because it kinda goes you know, it it it made me feel uncomfortable.
But I remember when I did it and the person said, Okay.
Yeah.
Here's my information.
Let's get started.
Speaker2 29:47
And I went it's good thing they couldn't see my face.
It was over the phone because I'm like, Oh.
That worked.
Right.
Like, on the inside, oh, yes.
Speaker2 29:49
Yes.
Yes.
Yes.
Yes.
Right?
Speaker2 30:08
But it it does.
Like, you you have to know that what you provide is valuable and is valuable to that that person.
And here's the thing.
By assuming the sale, if the person's not really ready to go move forward, they are gonna tell you no.
Speaker3 30:13
They will stop you.
Let let them stop you.
Don't stop yourself.
Speaker2 30:25
Yeah.
Yeah.
because I think we get in our minds.
We assume they're not going to buy.
And so we have to change that mindset and assume they are going to buy.
Speaker3 30:43
And this we assume like, this is what I see a lot, and this is where that order taker category comes in, is they assume that they the order taker type person assumes that the prospects not gonna wanna buy, doesn't understand why they would wanna buy, doesn't see the value, and then also either can't afford it or isn't willing to pay for it.
Speaker2 30:59
Wow.
I think we've hit a really good point where we can kinda close off this section and then we'll we'll pick up the conversation because I know you still have some more stuff to share.
So how can people connect with you?
And we'll we'll continue this in part
Speaker0 31:00
2.
Speaker3 31:19
The simplest way that I have been doing recently is if you go to jasoncutter.com, jas0ncutter.com.
It's a hub for lots of different things.
So I have my consulting website.
I have the authentic persuasion website.
I'm very active on LinkedIn.
Speaker3 31:29
But if you go to jasoncutter.com, like, all of it's there with a hub of buttons to find various resources, courses, programs that I have, and, you know, get in touch with me through that.
Speaker2 31:50
Awesome.
Well, thanks so much.
This has been Jason Cutter and Kim Thompson Pender on the off or to authority podcast.
Thanks so much for listening.
Don't forget to tune in to the next episode where we are going to continue this conversation, and we will see you on the very next episode.
Speaker2 31:51
Bye now.
Speaker0 32:27
to the author to authority podcast.
The extraordinary word Ninja, Kim Thomson.
has helped over 200 entrepreneurs, professionals, speakers, and coaches write and publish their books that have become incredible marketing tools for their business, and many of those have gone on to become Amazon best selling authors and have used their books to land high level clients and get on big stages.
We hope you've enjoyed the show.
Make sure to like rate and review, and we'll be back soon.
Speaker0 32:27
But in meantime, hit the website at www.author2authoritypodcast.com.
See you, next time.
Join the Author to Authority podcast, hosted by the incredible Kim Thompson-Pinder, as she kicks off their summer-long celebration of their 400th episode coming in August with the top 25 episodes of the show! This episode features the amazing business coach and consultant Claudine Pereira, who shares her expertise on selling in a crisis environment. Claudine has helped countless people grow their businesses and achieve their personal and professional goals through her inspiring and motivating approach.
In this highly informative episode, Kim and Claudine discuss the challenges and fears that come with entrepreneurship, emphasizing that resilience is paramount. They also explore ways to adapt to the current situation and make long-term business decisions during times of uncertainty, including the importance of conducting an audit and thinking creatively to keep the sales funnel full.
Claudine offers practical sales advice for small businesses during and after the pandemic, prioritizing customer experience, and building relationships. Additionally, she shares the importance of not cutting prices and focusing on value instead, adapting to the online platform, and taking necessary precautions to maintain a safe environment.
Kim and her guest remind listeners that experts like Claudine are genuinely there to help and encourage them to connect with her on social media or the phone with any questions about their business. This episode is a must-listen for any entrepreneur, professional, speaker, or coach looking to move their business to the next level. Don't forget to like, rate, and review the show, and visit the website at www.authortoauthoritypodcast.com. Get ready to be inspired, motivated and take your business to the next level with the Author to Authority podcast!
An experienced professional business coach, and leadership development trainer, Claudine Pereira assists people with fundamental behavioral change. Her consistent and captivating approach stretches her clients to move beyond a limiting sense of self and achieve their desired personal and professional goals. An inspirational speaker, certified life coach, and internationally bestselling co-author of Live out Loud, Claudine is passionate about her work!
Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud, and polished professionals.
With over 25 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire, and compassion catapult people's learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence.
For a free 1 hour deep dive discovery session into your business email Claudine at info@thepinkcoach.com
Time Stamps
[00:00:02] Using Authority and Influencer Marketing to Improve Business
[00:04:41] From Employee to Entrepreneur: A Journey of Grit
[00:08:16] Entrepreneurial Challenges and Resilience
[00:11:42] Investment and Sales Strategies amid Economic Uncertainty
[00:15:00] Adapting small businesses to uncertain times
[00:17:49] Client Outreach during Pandemic for Brick and Mortar Businesses
[00:21:12] Tips for Business Owners during Pandemic
[00:24:32] Financial Resilience During Crisis
[00:27:56] Selling during COVID-19 pandemic
[00:31:46] Selling in Challenging Times
[00:35:25] Empowering audience to learn from successful guest
[00:39:01] How to Use Books as Marketing Tools
Transcript
Speaker0 00:18
You are an entrepreneur, a professional, a speaker, or a coach.
And although you come a long way.
It's time for you to take it to the next level.
We've got you.
This is the Author to Autority Podcast
Speaker0 00:48
We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book.
You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.
Let's do it.
This is the author to authority podcast.
now your host, the extraordinary word Ninja, Kim Thompson-Pinder
Speaker0 00:49
Welcome
Speaker1 02:02
to the Author to Authority podcast on your host, Kim ThompsonP-nder.
And I'm so excited to announce that in August, We will be having the 400th episode of the author to authority podcast And in celebration of that, I have decided to do the top 25 episodes of the author to authority podcast for the whole summer.
And we will celebrate the 400th about mid August, so there'll be a couple of episodes after that.
And I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value that we're going to help you as an entrepreneur, professional, speaker, coach, to move your business forward.
These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level.
Speaker1 02:30
So I'd love for you to sit back, relax, and enjoy this top 25 episode.
Welcome to the author to authority podcast.
And today, I'm very happy and pleased to have on the podcast, Claudine Pereira.
And you know what?
I feel like she's like this kindred spirit.
Speaker1 02:47
Yes.
And the first time we spoke together, our our conversation went on forever.
Usually, you know, the introductory ones are, like, about 15 minutes long.
And yet, I don't know.
I think we spoke for probably about an hour.
Speaker1 03:05
Yes.
Just such a connection, and we really feel the same way about a lot of things.
So that's why I'm excited to have her on the show today.
And you know what?
We're gonna talk about a topic that's near and dear to every entrepreneur.
Speaker1 03:20
And that's how to sell.
But, you know, with this current crisis that's going on, we're gonna shift it up a little bit today And we're going to talk about how do you sell in a crisis environment.
Speaker2 03:22
Yes.
Speaker1 03:47
Because there's so much fear going on.
And we wanted to dispel some of that fear.
Now Claudine is an experience, professional business coach and consultant.
She assists people with growing their business.
Her consistent and captivating approach stretches her clients to move beyond a limiting sense of self and achieve their desired personal and professional goals.
Speaker1 03:54
She's also an inspirational speaker, a professional George Brown College in is that in Toronto?
Speaker2 03:56
Yes.
That's in Toronto.
Yep.
Speaker1 04:06
Toronto?
m c an international bestselling author Claudine's passionate about her work and believes that there is no limits.
So welcome to the show, Claudine.
Speaker2 04:17
Thank you.
Thank you for that warm welcome, Kim.
Wow.
And it's true what you said when we did speak for the first time.
The time just ran on, and it was almost like we we felt like we'd known each other for many, many years.
Speaker2 04:22
great start to our relationship.
So thank you for having me today.
This is wonderful.
Speaker1 04:26
You're very welcome.
So, Claudine, tell us a little bit about yourself.
Speaker2 04:55
So, originally, I'm from the UK, as you can hear by this funny British accent.
And, you know, grew up very poor in the UK, and came to Canada originally back in the seventies with my parents.
Went back to the UK to do all my studying.
And fast forward to now, returned to to Canada in February of 1995 in in the dead of winter.
No money in two suitcases went to go live with my father in the north end of Toronto, and it was dead dead of winter.
Speaker2 05:22
There's snow everywhere, certainly not like the, you know, the winters that we get right at the moment.
So had no job, no money, and in the May of 95, I got fortunate enough, and I landed a job.
At the big green bank, where I stayed for the next 19 years.
And that's really where my my coaching journey began coaching very large teams country and coaching for strong sales results.
And, you know, I learned the good, bad, and the ugly, and all of that.
Speaker2 05:23
And in
Speaker0 05:23
2014,
Speaker2 05:43
I was blessed enough to start my own business coaching and consulting company.
And we're going in 6 years strong, and it's it's a wonderful journey, and I'm so blessed to be able to serve the entrepreneurial community in helping them to to grow their business.
So that's a quick quick high level of of me.
Speaker1 05:58
What was it like for you transitioning from In in many ways, you were an entrepreneur in your career, but what was it like for you transitioning from a career to just strictly being an entrepreneur?
Speaker2 06:20
Honestly, Kim, it was it was hard.
It was hard.
And I hired a coach the minute I left the bank who sort of helped me work through some of that mindset stuff because you really go from being around lots and lots of people every single day to being home alone.
You don't have clients yet because you're in growth mode.
You're not getting a regular paycheck.
Speaker2 06:25
So, you know, the mind really does play a lot of tricks on you -- Yes.
Speaker1 06:25
It does.
Speaker0 06:25
Speaker2 06:48
which is I'm pretty strong, I would say.
It was it was a struggle.
It took me a good full four seasons of 1st year you know, to really work through all of that muck and transition into the entrepreneurial lifestyle.
And I never forget hearing Arlene Dickinson speak in those early days.
And she said, you know, you need to have an insight made of Teflon to be an entrepreneur.
Speaker2 07:02
It's not for the faint hearted.
You need to have grit, and you need to have determination, or it just may not be the career for you.
Yes.
really did stick.
Unfortunately enough, you know, I saw myself through it, and and here I am still today.
Speaker1 07:27
You know what?
You you were so correct.
They you know, you have these goals, these dreams, these aspirations to be this entrepreneur.
And, you know, you think it's gonna be this easy road and, you know, no bumps.
The road just goes straight up and And then the reality of being an entrepreneur hits, and it does.
Speaker1 07:38
Like, it stretches you.
there there are some things in life that stretch you way beyond who you are.
I mean, the first is becoming a parent.
Like, that is like -- Oh,
Speaker2 07:39
yeah.
Absolutely.
Speaker0 07:39
Speaker1 07:40
of growth for you.
Right?
Speaker2 07:44
Yes.
Absolutely.
The first the first snack in the side of the cheek, parenting
Speaker1 07:59
And, I mean, here's the thing, and you you you almost have to think of entrepreneurship as the same way.
You know, when you become a parent, there's no getting out of it.
You have to deal with it.
Right?
And you have to learn and grow and stretch.
Speaker1 08:19
And it it's kind of the same as being an entrepreneur.
Now I'm not saying that anybody who gives up on being an entrepreneur or maybe take needs to take a break from entrepreneurship or maybe takes a job for a while while they're building their business, you know, doesn't mean you're not successful.
I'm not saying that, and I I hope nobody would ever feel that way.
Speaker2 08:20
Absolutely.
Speaker1 08:26
Mhmm.
But You know, entrepreneurship, you have to be in it for the long haul.
Speaker2 08:27
That's right.
Speaker1 08:51
And you have to be to grow and you have to be able to develop and you have to be able to change.
And like you said, you spent that 1st year with a mentor you know, exploring this whole new side of things that you had never experienced before.
You had a lot of entrepreneurial skills, talents, and abilities.
But, you know, you had that career.
You had that constant paycheck.
Speaker1 09:00
You had the support of other people around you.
And and now you found yourself, you're an entrepreneur by yourself, and it's a totally different ballgame.
Speaker2 09:13
Yeah.
Absolutely.
And, you know, it's funny because, you know, even I'm 6 years in, sometimes, you know, people say to me, You're so successful.
What's your secret?
And, you you know, you don't look like you're fearful.
Speaker2 09:25
And I said, honestly, we we all get fair in it.
No matter successful you become?
And, yes, the business is very successful, but I still do get fearful.
I still have to work through through these things.
And, you know, I I never forget.
Speaker2 09:44
I went to a seminar when I first started the business and the guy drew a bit of a pipe rope, and he says this is what entrepreneurship is like.
It was a guy walking on a tight rope with pitfalls and some straight lines and then pitfalls, and I'm, like, looking at that going, wow.
I was a real creature of habit used to my paycheck and benefit.
how am I going to adapt?
But you do.
Speaker2 09:55
You do.
Because you just you just love it so much.
And here we are again in a time of uncertainty where now we need switch again.
We need to switch and become agile and and do another adjustment.
Speaker1 10:03
Yes.
Yeah.
And and You know, every business has its good years and it's it's harder years.
Speaker2 10:04
I know.
-- events.
Exactly.
Speaker1 10:08
You know, 2019 was a harder year for me.
Speaker2 10:09
Yeah.
Yes.
Speaker1 10:39
I had to make decisions that I really did not want to make.
And But I'm so glad that I did.
You know, I I had to step back on some things that I had planned on doing, and I didn't do and really just focusing down onto the key elements of my business.
And it was actually a really good thing because I realized I had spreading myself out way too far away too fast, and I couldn't handle it all.
Speaker2 10:58
Yes.
No.
Absolutely.
Be and, again, that's we all fall into that trap of too quickly, too soon.
But the one thing that I remind my clients of all the time when we all go through this journey of troubling times, And, you know, it hits us all at different various times in our in our business cycle is that this is not linear.
Speaker2 11:14
you know, it is it's it is not linear.
It's not going to be the same all the time.
We're gonna have the highs, and we're gonna have the lows.
And somehow, we need to work on building that interior muscle that during when the tough times do hit, like, now we are not gonna fall apart and crumble even though it is dire straits and very bad.
Speaker1 11:15
Yes.
Speaker2 11:16
Yeah.
Speaker1 11:30
Yes.
So we wanna take a look at sales in a crisis environment.
And I I think both you and I agree that One of the biggest things that you cannot fall into is fear.
Speaker2 11:32
That's right.
That's right.
Speaker1 11:46
You know, I I'm watching a lot of people right now, and not that this has anything to do with sales, but just as an example, is the stock market.
You know, you've got people freaking out because the stock market is dropping.
Speaker2 11:46
Yes.
Speaker1 11:48
It always does.
Speaker2 11:48
Yes.
Speaker1 11:59
You know, like, Not that I invest in stock market, but I have studied it a bit.
And the one thing I learned about any type of investment like that is you have to be in it for the long haul.
Speaker2 12:00
That's right.
Speaker1 12:05
You know, you can't panic when things drop because they're going to drop.
Speaker2 12:21
Yeah.
I Absolutely.
So, again, there's no the the thing is with life even in general, even if you are in a corporate career, that there is no certainty about anything.
We always used to say the only certain things in life are what death and taxes.
And right.
Speaker2 12:33
And it's true because really everything else is uncertain.
Now I used to look at my corporate job as this is a, you know, a solid job.
I had a great job.
I'd been there.
19 years as a badge of honor.
Speaker2 12:49
When, really, it was no more stable than what I'm doing right now.
And in fact, I find myself in a position, and this is what I coached you, is that you are able to control your business much more than if you are working under somebody else's somebody else's umbrella.
That's for sure.
That's for sure.
Speaker1 13:07
Yes.
So, Claudine, why don't you share with us a bit of your expertise in sales and what should entrepreneurs be doing right now in this environment to ensure that their businesses stay healthy financially?
Speaker2 13:50
Sure.
And it was funny, you know, this morning, I I was having my tea thinking about today and knowing that we were going to talk about sales and kinda thinking about how we could put a little bit of a a pivot into it to, you know so it's not my typical sales sort of spiel about following up and having a know, following the pin coach sales chain.
And really thinking about what are some of the things right now that are, you know, key for all small businesses, no matter whether you're selling in person or selling online that we can do from a sales perspective.
And When I think about sales, it's not just about selling right this moment.
But I think at the end of the day, yes, there's still some transactions that may very well be taking place at this very moment in time.
Speaker2 14:19
But at the moment, you know, we cannot expect the with the economy as it is and as you were just saying the stock market, for people to be pulling out their wallets and just spending cash, left, right, and center.
And one of the things I'm anticipating from a sales perspective is that Once we do come out the other end of it, I feel that, you know, just based on my own knowledge and what I've been reading, I'm no expert.
But I think we'll be feeling the after effects of it when we come out the other end.
Mhmm.
And that's maybe when there'll be some uncertainty.
Speaker2 14:41
So One of the things I've been working on with my clients, and I encourage you to do so, is to come up with a bit of a contingency plan for your business.
So from a sales perspective, sales and revenue and and customer experience, I would roll them all together perhaps in 1.
because, really, sales is customer experience.
Sales is service.
And really think about what can you do now?
Speaker2 15:12
What some of the activities that you can do now, the business building sales activities that you can provide your clients with now or provide yourself with for when we get back into the saddle a few months down the road, whether it be 2 or 3 or 4 months.
So you're, you know, you're keeping those fires burning.
And how can we prevent some of this from happening in the future?
So one of the things I want you to think about is you're sitting down to do this I call it an audit.
I feel that small businesses now are under the gun of audit.
Speaker2 15:25
And if you come from a corporate environment, you'll understand what I mean by that.
It's like someone is coming in now and they're saying, okay.
Universe and, you know, corona.
Whoever they're coming in saying, right, you are being tested.
And let's see how good your business is.
Speaker2 15:45
Let's see how bulletproof it is to see you through the times when the economy does come back.
So you know, I I think that, really, it's a good time for business.
And, you know, I was like, what will you mean?
It's a good time for business.
I think it's a really good time for small I think that this is the time now where you can make a difference in your industry.
Speaker2 16:00
Mhmm.
You can make a difference with your clients and not asking for the sale right away, but you're just gonna be there.
Yes.
What are some of the solutions that you can think about and come up with now?
in your business to keep the momentum going.
Speaker2 16:10
So if I said to you, okay.
You know, someone's coming to me and said, oh, my business is failing.
I'm losing clients.
it's not we we can sit and cry about it.
It is a a reality.
Speaker2 16:37
But my question is, do you want to have a business in the next year?
So at this point, next year, is used to want to be in business.
And if so, we need to put a plan in place.
So some of the ideas and just to give you some tactical things that, you know, that I'm sharing with my clients that you can do to really get creative during these, you know, uncertain times and really flexing our we gotta be agile.
We gotta You know, as my my one of my good friends who runs our mastermind group says you gotta come up with parallel thinking.
Speaker2 16:58
It's it's not a time for you know, every day every day and living fears who said take over, we class to come up with some creative things.
So think about it this way.
A couple of things.
Number 1, Depending on how you sell, if you're selling in person, let's say you're selling clothing, how can you take your business online right now?
What can you do to take your product or service online.
Speaker2 17:20
And not to say that you're gonna push it, but let's say, for example, with me, I coach in person, how am I going to continue my practice?
And how could I explore various options to take my business online or encourage my clients to take their business online?
So what are some of the things you can do?
Let's say if you have a bricks and mortar store and people are not walking in.
Right?
Speaker2 17:49
Instead of shutting the door and putting the clothes sign up, how can you move this to where where everyone's playing right now People are playing online.
People are playing in the online platform.
And, you know, whether we like it or not, this is the future at the moment.
And I I, you know, hearing recent talks on videos and an online presence, this is gonna be the future.
So this is a very good test for us now to take what we're doing and say, How can we move our business to an online platform so we don't completely shut the doors?
Speaker2 18:08
Yes.
Secondly is instead of, you know, I, you know, I've considered doing a big email blast and communication to my clients, and then I decided not to because I didn't want to heighten this already instilled panic.
And I'm not saying we shouldn't be panicking, and this is very real.
People are getting sick.
But I'm not going to help by doing that.
Speaker2 18:34
So think about if you do have clients, one on one clients, individual clients that you are servicing or have serviced this past year, How about reaching out to them on a 1 to 1 basis?
So instead of a cookie cutter, big blanket email, and like I said, there's nothing wrong with it if that suits your business, But to me, I think in these troubled times, we need this one on 1.
We we need people that are gonna pick up the phone and say, hey.
How are you doing?
How is your business?
Speaker2 18:42
Are you okay?
And how can I help you?
You know?
And I spent a lot of time over the weekend doing that with some clients who will say, okay.
I've got this event.
Speaker2 18:51
I've got stuff going on.
How are we going to continue?
And I say, right.
One door closes.
Let's see how we can go around the door and find another solution.
Speaker2 19:07
Exactly.
Putting your creative hat on and helping your clients on a one on one basis will not only just give them that service they need right now and that little bit of hope, You are also planting that sales seed for when this crisis is over that they are always going to need you.
Speaker1 19:08
Yes.
Speaker2 19:30
But remember, service is sales.
Services is sales.
What other business building activities can you do to keep your current clients warm?
It might be appropriate that you send out some personalized videos.
It might be appropriate that you put together some, you know, concrete planning and ideas and suggestions for them to heads work better than than 1.
Speaker2 20:00
Mhmm.
So you may say to me Claudine, like, what is you're not telling me how to sell.
But my my point is what you do now will pay off just like you know, I tell my clients.
What you do now will pay off in the next 90 days.
So if you do a little bit every single day, a little bit of business building activities, some sales teas, keeping in touch with your clients, this will help you to stay top of mind once the pandemonium dies down and we're starting to get back into into business.
Speaker1 20:13
And I had a couple of thoughts there as you were talking.
I wanted to share as well.
You know, just because you have a brick and mortar business doesn't mean there aren't steps that you can take.
You know?
Like, here's the thing.
Speaker1 20:27
If you show the customers that are coming in, that you're taking whatever precautions are appropriate for the type of business you have.
Right?
So -- Yeah.
Correct.
Mhmm.
Speaker1 20:43
You know, like, are there things that you can do if you own a clothing store?
you know, people may be hesitant to try on close.
But if you can be showing your customers that, hey.
You know, I've got a steam machine.
The steam kills the viruses.
Speaker1 21:05
Anytime someone tries on clothes, they're being steamed before they're put back on.
You know, have a hand sanitizer, have wipes, You know, make it very clear that you're wiping down different things in your story as an extra work for you.
Yes.
But if you can show people that you're taking the proper precautions okay?
Now maybe some countries not.
Speaker1 21:11
Okay?
But most of the listeners are here in the can, the United States.
You know, if you show you're taking the proper precautions
Speaker0 21:12
Speaker2 21:12
Right.
Speaker0 21:12
Speaker1 21:14
people are still gonna come to your store.
Speaker2 21:23
Yes.
Right?
Absolutely.
And, actually, I'm glad you talked about that because a prime example, Mondays is my business building day.
I'm at home.
Speaker2 21:47
And I always take my break at lunchtime, and I head downtown Toronto to my bar class, my pure bar class.
And it's a class.
It's a small class, but I still went today because they really convinced me that they are doing the utmost things possible you know, to keep the place clean.
And, you know, we also have access to online classes if we need it.
And so I'm sold.
Speaker2 21:58
I'm going to my classes normal.
to be honest with you, it's probably much cleaner than it was before all the disciplines.
So it's maybe this is a safer time to be out.
I don't know.
I know.
Speaker2 22:11
I I know I'm trying to do different things.
Tell me that.
Yeah.
So I am taking it very seriously, but also to Trying to look on the light side of things.
Maybe there's a better time to be out.
Speaker2 22:14
Everything is super clean.
People are cleaning everything, scrubbing fingernails,
Speaker0 22:15
you
Speaker2 22:16
know, and sanitizer.
Speaker1 22:29
Yeah.
And and you can't run your business in fear.
Right?
No.
And You know, you can't go either way this tight right now either.
Speaker1 22:38
So what I mean by that is you can't raise your prices and try to price gouge.
But nor do I think that you should be cutting prices either.
Speaker2 22:38
Agree.
Speaker1 22:53
You know, don't don't cut your prices to try and get sales in now.
Because what happens is is that, you know, you've now conditioned your clients that they can get lower prices from you?
Speaker2 23:10
Yeah.
I I I completely completely aligned with what you're saying.
this is a lot of time to lower prices.
You can give more.
There's there's ways that you can give value with your time and other things that you can do, but you don't need to your prices.
Speaker2 23:23
I mean, unless you feel really compelled, like, if you, you know, you're running an organization and you have to shut the doors and, you know, your practitioners might need to, you know, do things remotely, then, yeah, maybe give your clients a bit of a break.
It really depends on your business model.
Speaker1 23:23
Yes.
Speaker2 23:30
But in the case price for something, I think that we still we start to come out of the gate looking desperate if we start to stash prices
Speaker0 23:31
Speaker2 23:31
Mhmm.
Speaker0 23:31
Speaker2 24:06
during this time.
I I think it dilutes business, and I think it it's not gonna be any good for the for the economy.
Now, you know, you may say to me, Claudine, I've got clients dropping left, right, and center.
And to me, that's a bigger conversation of a a, we need to continuously keep our sales funnel full year round.
So having your list, your, you know, your generate list, your people that have worked with you in the past, keeping track and now might be a good time to revisit your list just to see who's on it, who's who's where, and when will you pick up the phone and call person number 1, person number 2, Maybe it will be in 2 months, maybe it will be in 3 months.
Speaker2 24:24
It's just to revisit that funnel and see who's poking around in there.
Because, yes, we're gonna be we're all gonna be in to buy this and losing clients varying degrees.
But now it's a time to strengthen our funnel for the future.
And how can we and how can we do that for the time?
current circumstances.
Speaker2 24:40
And then the second thing is a bigger picture, and I know this is not really sales.
But and look at your business.
We are all being audited.
And if someone's auditing up, this right now, and you don't have enough money to live on maybe for the next month.
Then that's another conversation to have with yourself to say, okay.
Speaker2 25:00
May maybe yourself.
You know, if I'm bringing in a $1000 a month, I'm putting away 200 in an account somewhere for this type of crisis because chances are happen now, and it's gonna happen again with something else.
You know, we went through the bird flu, went through SARS.
And now this one has been a disaster.
And maybe the next one would be even worse.
Speaker2 25:11
So what can we do to have a bit of a cushion behind us?
Be able to support ourselves even just for a little bit.
financially -- Yeah.
-- when troubled times do hit.
Speaker1 25:37
Well and I think a couple of other just thoughts that occurred to me while you're talking was, first of all, Why are your clients leaving?
Right?
So are there things that you can do to keep those clients.
Or are you just accepting the fact because it's a crisis situation that there's nothing you can do these clients are going to leave?
Well, You know, maybe if you're having that conversation with your client about, you know, why are they leaving.
Speaker1 25:52
Right?
And are there things that you can do to maybe reverse that so you don't lose as many clients, first of all, in the first place.
because maybe sometimes they're just reacting out of fear.
And if you can assure them
Speaker0 25:52
Speaker1 26:18
Mhmm.
-- right, here's the things.
people buy outcomes, and people still need those outcomes.
Yep.
So if you can show them that you can continue to supply them with that outcome and help calm their fears and and let them see that, you know, there's still results to be had, then maybe you won't lose as many clients to begin with.
Speaker2 26:31
absolutely spot on spot on because that's giving that's giving value.
And, yes, some may bite, and some may still say, look.
I just can't afford it.
and, you know, take a backseat for the short term.
Mhmm.
Speaker2 26:56
But you need again, this goes back to my you have to be creativity.
You have you have to have some creative in these times, but your creative hat on, you know, google some ideas, think about something that's outside of the box that, you know, how can you continue this client relationship?
Because, again, in a year's time, they're still gonna want to have a business.
And, yes, you might scale back on whatever it is you're doing it with them.
but you need to keep that momentum going.
Speaker2 27:03
It's like the rocket ship is up there.
In the minute you start to do less and less and less, and guess what?
You're gonna come out as a responsible.
Yeah.
I really have no business.
Speaker2 27:25
So I love this idea, and that is just really giving as much value as you can to your clients at this time which will solidify the sale when things do turn around.
Unless you are in an industry right now where, you know, your product is well needed, like, hand sanitizer, let's say.
Right?
So
Speaker0 27:25
Speaker1 27:27
Yeah.
But you know what's gonna happen?
Speaker2 27:30
Oh, yeah.
Speaker1 27:41
You know, they're getting a lot of sales now, but a couple of months down the road, they're not gonna be getting sales.
because what's happening is everybody is super stocking up.
Right?
Speaker2 27:49
Yeah.
Exactly.
So them is a that's a great point and and how can they they're doing great right now.
But what's gonna happen in
Speaker0 27:49
3
Speaker2 28:06
or 4 months when people don't need their product anymore?
What are what what innovative you know, if I was sitting in a room with them, I'd be saying, okay.
What innovative idea can we come up with now that you can roll out in 4 months time when no one wants hand sanitiz anymore.
What is it that you can sell at that time?
Speaker1 28:07
Yeah.
Speaker2 28:39
So so, again, there's no, you know, ideal formula.
I feel this time, I think that, yes, going out with this again, trying to really deliberately sell is gonna be an absolute turn off.
And I highly don't think that it's the right time or appropriate to doing that at the moment because people really are feeling it.
But coming from a place of service building that relationship because building relationships ultimately will in the sale.
Maybe not right this second, maybe not next week, but in a month or 2 months or 3 months.
Speaker2 28:50
You know, you just you just never know by keeping in touch whose life you're gonna touch.
And then when things are good again, they're gonna come back and want to purchase for you in your in your business.
Speaker1 29:19
Yeah.
And I think an important point is is that, you know, yeah, I think, like, some of the ways we do things have to change a bit.
But by the same token, I still think that you can't be afraid to ask for the sale.
Because I think that there's still a lot of people who are not reacting in fear who are still moving forward in life.
So, you know, I think it's a combination of not giving into fear yourself, still asking for the sale.
Speaker1 29:23
Again, I mean, sales should never be high pressured anyway.
So
Speaker0 29:24
Speaker1 30:04
No.
-- you know, I don't think things should change there.
And if you find that you're getting a lot of nose, then, you know, you are gonna need to step up your prospecting and step up and starting those starting those relationships.
And, I mean, if you can't meet face to face with people, like, you know, if one of your main ways of you know, getting sales is, you know, through conferences and and face to face networking, then learn a new skill.
Learn where people, you know, your clients, your customers hang out online, start hanging out out there.
Speaker1 30:31
Start learning how to have those conversations online that lead to sales.
you know, it it can be done.
You know?
I have sold quite a bit using LinkedIn and just developing those ships, not spamming people, but having good conversations.
And, you know, from those conversations, you know, some of them lead to sales.
Speaker1 31:17
So there are ways of learning how to sell in a different environment.
But another thought that I had, if you've been in business for any length of time, you have those really good client clients and customers.
You know, the ones that money's never an issue for them, who love you, who love what you do, consider, are there additional services that you could be offering them at this time?
You know, every business has those really good clients that the economy doesn't seem to affect.
And so, you know, if you were thinking of adding on an additional service, now is a great time to do that and approach those really good customers and just say, hey.
Speaker1 31:27
You know what?
Some of my times freed up.
I was thinking about offering this.
You know, you're my good client customer.
I wanted to give you the opportunity to be the first one to have it.
Speaker1 31:42
You know, how can how can you expand what you're offering to your current customers?
Because it is always easier to sell to an existing client than it is to try and get a new client.
Speaker2 31:57
Yeah.
Absolutely.
Basically, you've already built the relationship.
And as you said, you know, if they're not fumbling and it's trying time and they're still you know, treating their business seriously and doing everything they can to move the needle forward.
Chances are they may still be in a position to buy from you.
Speaker2 32:12
something, anything, an emergency session, an emergency something.
Mhmm.
And so, yes, some people to to your point, some people will still be buying, but you really just gotta treat each case very separately
Speaker0 32:12
Speaker2 32:22
Yes.
-- very separately.
and not with fear and and and, again, it's the whole fear 1.
There's a whole other podcast on the whole fear piece because it is frightening.
It is it is scary.
Speaker2 32:29
So you know, what can you do to strengthen yourself against some of that fear that it's creeping into our lives every single day?
Speaker1 32:35
And I think one of the biggest thing is to recognize that this too shall pass.
Speaker2 32:37
Exactly.
Exactly.
Speaker1 32:57
You know?
Like, if if you look at it I mean, even just like for Canadians when SARS hit Toronto, like, it was this big thing.
And, you know, up till about this year, we hadn't heard anything about SARS and I don't know how many years.
Right?
So -- Mhmm.
Speaker1 33:06
You know, it it does pass, and life does go back to normal.
Now sometimes normal changes.
Speaker2 33:07
Yes.
Yes.
Speaker1 33:12
But it does level back out again.
And so, you know,
Speaker0 33:13
3
Speaker1 33:20
months from now, we will be in the middle of summer.
No.
Yes.
Starting summer.
Yep.
Speaker1 33:40
Here in Canada.
And, you know, a lot of these, you know, viruses and stuff like that will be on hiatus until next fall again.
So, you know, like, there will be another upswing of of business.
And here's the thing.
You know, if you're on travel right now, I know you're being hit hard.
Speaker2 33:41
Yes.
Speaker1 33:42
Right?
Speaker2 33:43
Yes.
Speaker1 33:57
And here's the thing, though.
Once people can travel, Let me tell you, you better already be prepared because people are gonna be so sick and tired of staying at home.
Speaker2 34:03
Nice.
Yep.
Exactly.
The flood gates were absolutely open.
People are not think about it this way.
Speaker2 34:12
In the economy, people are not spending money.
We're not going out to eat.
yes, we've ordered a few groceries, but we're not doing anything.
We haven't we haven't taken our winter vacation.
Yep.
Speaker2 34:30
So a lot of people went once the floodgates open are going to be ready to to travel.
Mhmm.
That's a fact.
So we better be ready.
Because, you know, it again, each industry has been has been hit differently, but this is your this is your staying power.
Speaker2 34:38
This is really see how how bulletproof can you be?
You know, how much grit and determination can you have to really pull it through in these difficult times?
Speaker1 34:39
Yes.
Speaker2 34:49
Right?
And what can you do now from a sales perspective that you've ordinarily have not had time to do in the last of the while because you've been busy with the business?
Mhmm.
Right?
Take that take that time to do that.
Speaker2 35:11
What what new do you need to build new material for a workshop that you can release in the fall?
Do you need to write a few new more chapters in your in your book?
That's what I'm taking some time to do is to try and finish my first draft of my workbook.
So, you know, what what are some of the things that you can do that you have ordinary lot had time to do in in this sort of sort of a bit of a downtime?
Speaker1 35:17
Yes.
Well, Claudine, we're we're pretty well out of time.
I think we've gone a little overtime.
Speaker2 35:20
Oh, good.
Well, I'm not surprised with us.
Speaker1 35:33
So you know what I wanna do is I wanna have you back on again.
We'll have to book a time, and, you know, we'll we'll talk a little bit more about sales, but I also wanna talk about your book, your writing journey, and all that kind of stuff.
Speaker2 35:34
So -- Wonderful.
Sure.
Speaker1 35:37
In the meantime, how can people connect with you, Claudine?
Speaker2 36:03
So I'm everywhere on social media under the pink coach.
So you can find me on Twitter, instagram, Facebook, and LinkedIn under the pink coach.
My website is www.thepinkcoach.com.
And you can also find me on Google page or just pick up the phone and call me.
If you need to have a chat about your business, if you're listening to this going, man, I just don't know.
Speaker2 36:24
She said some things here that sounds alright, but I think she's she's smoking something.
I don't know about the sales.
Like, just call me or send me a note through my website or email me at info atthepinkcoach.com, and I will set up a time talk to you just to see if we can walk you through a few key points in your business.
I'll be more than happy to do that.
Please do reach out.
Speaker1 36:40
That is so awesome.
So audience.
I've said this before.
I'm gonna say it again, and I'll probably say it another time.
These experts that I have on the show here, they truly care.
Speaker1 36:54
They've come on to share their expertise freely and be able to help you.
And so when they offer to do a call with you, this is not get on the phone, and they're gonna try and sell you something called -- Oh.
Speaker0 36:54
Speaker1 37:17
this is a you know, they're here to help you.
Yes.
So please take advantage of these of these opportunities to connect with these people, learn from them, ask them questions, Believe it or not, the higher up somebody is okay.
And I'm not most.
k?
Speaker1 37:26
There are some people who are just very selfish and greedy.
But most people you know, who are higher up on what we consider the success ladder
Speaker0 37:26
Speaker1 37:29
Mhmm.
-- love to share what they have learned with others.
Speaker2 37:31
Yes.
Speaker1 37:45
So take advantage of it.
Learn those things.
I went to a conference when I was first starting RTI Publishing.
And the speaker there and it was a free day.
Like, he taught all day for free.
Speaker1 38:10
He said he taught a one section, which, first of all, like, totally blew my mind, and I was fighting it like crazy.
but it didn't take long for me to realize that it was the truth, and it revolutionized my business.
So you never know what one session can do to totally change who you are, how you run your business.
Speaker2 38:19
Yeah.
Exactly.
Exactly.
And, you know, and to echo your sentiments, it's yes.
We're all talking about sales, and we need to sell to have a viable business.
Speaker2 38:35
However, for me, 1st and foremost, it is about service.
If I can give you one thing in your business that can help you move your needle, During this next little while, I've done my job, and I do not need to be compensated for it.
Your success in your business will be compensation enough for me.
So please please do reach out.
Speaker1 38:40
Awesome.
Well, thank you so much, Claudine, for being on the show.
Speaker2 38:43
Thank you.
This is excellent.
Thank you for having me.
Speaker1 38:53
So this has been Claudine Pereira and Kim Thompson Pender on the author to authority podcast.
and we will see you on the very next show.
Bye now.
Speaker0 39:29
You've been listening to the author to authority podcast.
The extraordinary word ninja.
Kim Tops as a pinder has helped over 200 entrepreneurs, professionals, speakers, and coaches and published their books that have become incredible marketing tools for their business, and many of those have gone on to become Amazon bestsell authors, and have used their books to land high level clients and get on big stages.
We hope you've enjoyed the show.
Make sure to like rate and review, and we'll be back soon.
Speaker0 39:29
But in the meantime, hit the website at www.
author to authority podcast.com.
See you next time.
Get ready for an exciting episode of the Author to Authority podcast. This week, Kim welcomes the brilliant Alexandria Agresta, with whom she shares a synergistic connection. In this episode, they reveal the secrets to aligning purpose and profit in your business, share personal stories of how they got lost in the online madness but found their purpose, discuss the importance of speaking to the right audience, provide tips for speaking success, and encourage entrepreneurs to take action to grow their business. So, what are you waiting for? Tune in to this incredible episode to make your business soar with the powerful words of Kim and Alexandria!
[00:00:02] Using Stages to Build Your Business
[00:04:27] Leveraging Speaking for Business & Impact
[00:07:52] Guest's Entrepreneurial Inspiration and Lessons
[00:11:08] Embracing Authenticity in Business
[00:14:34] Target Audience Identification for Effective Speaking
[00:17:57] Mastering Speaking Engagements with a One Sheet
[00:21:11] Taking Action for Success
[00:24:26] Embracing failure and growth on stage
[00:27:40] Finding Fulfillment through Hard Work
Speaker0 00:18
You are an entrepreneur, a professional, a speaker, or a coach.
And although you come a long way.
It's time for you to take it to the next level.
We've got you.
This is the Author to Authority Podcast.
Speaker0 00:48
We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book.
You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.
Let's do it.
This is the author to authority podcast.
now your host, the extraordinary word Ninja, Kim Thompson-Pinder.
Speaker1 02:02
Welcome to the authentic authority podcast on your host, Kim Thompson-Pinder.
And I'm so excited to announce that in August, We will be having the 400th episode of the author to authority podcast And in celebration of that, I have decided to do the top 25 episodes of the author to authority podcast for the whole summer.
And we will celebrate the 4th 100 about mid August, so there'll be a couple of episodes after that.
And I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value that we're going to help you as an entrepreneur, professional, speaker, coach, to move your business forward.
These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level.
Speaker1 02:10
So I'd love for you to sit back, relax, and enjoy this top 25 episode.
Speaker2 02:44
Welcome to author to authority.
And today, I am really excited to have on the show Alexandria Agresta.
And She's just someone I just met recently, but already, just sensing such an amazing synergy between the two of us And I think we both have the same heart to help people just really get out there and just become the best that they can be and let the world see how wonderful they are.
So welcome.
Speaker3 03:02
Thank you, Kim.
That was that just gave me all the feels.
I couldn't agree more.
I think, yeah, we we we just met over the past couple weeks but I think the beautiful part about humans having a very of the word they said synergy.
Having a synergistic connection, it's it feels like oh my goodness.
Speaker3 03:11
I've known this person forever.
I feel like I can talk to them.
I feel like I can connect with them, and I feel that that same way with you, and I'm so grateful we got to connect Thank you, Internet.
Speaker2 03:49
So just before we get in today's show, I just wanna remind our listeners.
that if you're looking for a way to be able to speak to potential clients and do it powerfully and using amazing words, Then go check out my free book called Power Words, attract high paying clients and customers, and you can get it at www.powerwords.pro forward slash free book.
So, Alexandria, how did you get into teaching people about being on stages and using that to build their business.
Speaker3 03:58
Yeah.
That's an awesome question.
So I wanna give a little bit of a backstory.
So it gives all the the people listening right now, some meaningful context.
So I started my company.
Speaker3 04:22
It's called Purpose Pioneers.
almost 3 years ago now, and we are all about creating a world where people fully align what they do to make money with what they do to experience, meaning, and fulfillment.
So That Those seemingly contrasting things that has always driven me, like, we can do what we love.
and we can run our lives and our businesses and our careers in a way that's meaningful to us.
So it's -- Yes.
Speaker0 04:22
Speaker3 04:27
we call that sweet spot between purpose and profit.
So My business purpose is not.
You like that?
Speaker0 04:28
Speaker2 04:31
between purpose purpose and profits.
Yep.
Speaker3 04:54
Yeah.
We we like, well, sayings and little monikers.
That's our thing.
So the work that we do is all around purpose and profit alignment So we actually got started leveraging the stage, use going to networking events, working with big corporate clients in person.
and it was amazing, but we came to this point of growth, and we wanted to grow, and we wanted to scale this movement.
Speaker3 05:11
So we were told you gotta go online.
That's the only way to do that.
You have to go online, you have to create an online program, like all that stuff.
So we thought that was the answer.
So we went online, and and this is where me me going into teaching people how to use the stage, how this came to be.
Speaker3 05:22
I got a little bit lost.
I got lost in the online madness.
I got so far away from where I started, which is in person human connection.
That's what I'm all about.
I love being in person.
Speaker3 05:30
I love even this right here, this Zoom.
This is the closest thing that we can get to an in person connection in the online space.
Speaker2 05:32
So -- Considering we're in 2 different countries.
Speaker3 05:48
Exactly.
So I got lost in the sauce.
I I started losing my marbles behind the screen And this thing, purpose pioneers that once brought me so much joy, I was so fucked.
I was like, I'm not fulfilled anymore.
Like, I'm I'm really miserable, to be honest.
Speaker3 06:04
And it wasn't my purpose, and it wasn't the way that I was helping people and transforming people.
I call it my how.
How I was running my business was completely misaligned.
lately misaligned.
And I recognize you know, I was speaking throughout, you know, my misalignment phase.
Speaker2 06:05
Yes.
Speaker3 06:18
But it wasn't my main thing.
So When I took a step back and I I I had enough I was like, oh my goodness.
Every time I speak, I brings me joy, it brings me fulfillment.
It's magical, and guess what?
I change lives and I get clients.
Speaker3 06:39
So I I wanted to share the whole story because I went through this.
I went through my pain.
I went through my contrast.
to then come out on top and say, you know what?
I'm now using the stage 100% to to grow my business, to grow my impact, and I'm so connected to this and and the story that I've been through that I was just so inspired to help other people do the same.
Speaker3 07:09
So now in in alignment with my purpose and profit alignment work.
I now have another branch for the company where I help thought leaders, experts, coaches, consultants, doesn't matter what industry you're in for all of you listening, the stage is the greatest place for you to be.
Just like Kim said, using the power of your words, using your energy, I believe that is the greatest way to grow any business.
So now that is a big part about what I do.
It's so meaningful to me, and it's just such impactful work.
Speaker2 07:12
That is so cool.
Speaker3 07:18
Yes.
I agree.
It's it's pretty cool, and I enjoy it so much.
Speaker2 07:27
So what did you do before that?
Like, what really drove you to this to to becoming that entrepreneur and and just being so purposeful and helping others?
Speaker3 07:36
Yeah.
Yeah.
Great question.
I come from a long line of entrepreneurs.
My grandpa, my uncles, my dad, even my mom.
Speaker3 07:58
So both sides of my family, it I got really lucky.
I I think I have the entrepreneurial spirit, like, in my DNA.
So I feel very fortunate to be bored into two sides in a family that that's what I saw growing up.
And and I'm I'm so lucky that's what I saw.
I saw my dad running businesses that he loved growing, you know, impacting the world the way that he wanted.
Speaker3 08:21
I saw my mom doing such she used to run like this really successful eBay store and It was awesome.
So I got the offline entrepreneurship, the online entrepreneurship, and I think I always knew I wanted to be an entrepreneur.
I think I only I know as little I would say, I wanna be a CEO and a motivational speaker.
He might have.
So I definitely tested this life
Speaker0 08:22
100%.
Speaker3 08:34
But, yeah, I think I always knew I wanted to lead change.
Mhmm.
And I I always knew I wanted have freedom, you know, if you do it right, entrepreneurship can bring you a lot of freedom.
Speaker2 08:34
Yes.
Speaker3 08:49
And once I got to college, I wanted to go to college.
And then when I got there, I was like, oh, no.
This isn't for me.
I don't wanna I don't wanna do this.
I did follow through, and I did get my degree because I I changed my college experience to fit me.
Speaker3 09:00
Mhmm.
But quickly, and I was like, yeah.
No.
I wanna I don't just wanna get this degree and build a skill set and get a job.
Like, I want to be I wanna be in the arena.
Speaker3 09:09
I wanna fall.
I wanna learn.
Like, I wanted to actually do something really meaningful to me.
And I don't know where that came from.
Maybe I was born with it.
Speaker3 09:23
Maybe my my dad installed it.
But yeah, that that purpose and that impact was here, like, as long as I can remember.
So I dove in.
I just I started doing stuff, and it unfolded and unfolded, and here I am talking to you.
Speaker2 09:36
Awesome.
Yeah.
So I always love to ask this question at some point during the podcast.
Yeah.
But what was your your biggest struggle so far in terms of being an entrepreneur?
Speaker2 09:54
Because you know what?
Most of my listeners are entrepreneurs, professionals, coaches.
You know?
And and it I love asking people this question because Sometimes as entrepreneurs, we think that the problems that we're going through, the struggles we're going through, nobody else has gone to.
We're the exception.
Speaker2 10:06
And you know, for me, on my entrepreneurial journey, when I heard what other people went through, I'm like, wow.
If they went through that, And this is where they are, then maybe what I'm going through, I can make it through.
Speaker3 10:14
Yeah.
Absolutely.
Yeah.
We're we're not alone.
I think it just comes from we gotta speak our truth in some way, shape, or form.
Speaker3 10:35
It's okay if you don't wanna be on a big stage in front of a lot of people, but Speak your truth in individual conversations.
Start a podcast.
Write a book like, share your story because there's absolutely at least one other human out there.
that is relates to it and has been there.
And then we start to form support groups and and communities, and and it's like, we don't have to do this alone.
Speaker3 11:02
So, yeah, I I totally agree with you there.
I I mean, man, I've been through a lot.
I've been I have a a whole long list of struggles, but What what's coming up for me right now and what I'd like to share of where I'm currently at in my journey?
I think the greatest lesson that I've learned here is I have to run my business in a way that's meaningful to me.
And I have to stop listening to what everybody else is telling me to do.
Speaker3 11:22
I know they have good intentions, and I know a lot of them are very successful, and they have a a lot of money, and and they've been doing this for a while.
But what works for other people may not work for you.
Right.
I say this because I got caught up and I I am about alignment.
Like, that is, like, a core of my keeping my business, and I got misaligned.
Speaker3 11:23
So -- Yeah.
Speaker0 11:23
Speaker3 11:40
it can happen.
Like, you could preach alignment, and then somewhere along the the way, you're like, what the heck happened?
I'm totally misaligned.
So what I found is when I stopped comparing and when I stopped thinking I, quote unquote, had to do it the way someone else did it,
Speaker2 11:41
Yes.
Speaker3 11:54
All the resistance went away.
Mhmm.
So now, the opportunities that have been coming in my way, the clients that I've gotten over the past month or 2, it's been effortless.
It's been expansive.
It's been I'm like, wow.
Speaker3 12:15
Business can really be this easy.
It all it only it really only came down to me living in alignment and doing things the way that I wanna do, it's it's the secret sauce.
So that's that's the biggest struggle that I went through this year.
And the answer is simple.
Like, do what feels true for me and to to reflect that back to you listening, do what's true for you.
Speaker3 12:24
and don't even think about it.
Don't let your brain get in the way.
Don't look at everybody else.
Just do it and you'd be surprised at how aligned and expansive you feel.
Speaker2 12:28
That is cool.
Thank you so much.
Speaker3 12:29
I love that.
Yeah.
Speaker2 12:35
So I know you've prepared some really great hints and tips for my listeners today.
Speaker3 12:53
Yeah.
So I I mean, there's so many different things that I could share.
But I think the biggest thing is first understanding that this new year, this new decade that we're moving into in person human connection is gonna be your superpower in your business.
Speaker2 12:53
Yes.
Speaker3 13:09
That's where this starts.
I want everyone listening to understand the foundation of why speaking and speaking on stage even matters at all.
So the online world, it's incredible.
It brings us it brings us connection, but it also has brought us disconnection.
Speaker2 13:10
Yes.
Speaker3 13:28
So now we're moving into this time, this era where human connection has always mattered.
but it matters now more than ever before.
And if you are an entrepreneur, you have the most beautiful opportunity to capitalize.
And like I was saying, if you don't if you don't wanna speak on the stage in front of a bunch of people, that's okay.
We have the virtual stages.
Speaker3 13:31
I mean, a book is a stage in itself.
Speaker2 13:32
Yes.
Speaker3 13:48
Right?
There's so many fun ways to look at the stage now because of the Internet, but it comes back to the first tip is you must put human connection at the core of your business strategy.
Like, no ifs or buts.
I don't wanna hear it.
You gotta do it.
Speaker3 13:56
You gotta do it.
because what is business built on?
Relationships and trust.
Right.
Relationships and trust.
Speaker3 14:10
We buy from people that we trust.
So That's my first tip.
And then leaning more into tangibly, like, using speaking on stage.
My second tip to everyone listening is you gotta get on the right stages.
with the right people in the room.
Speaker3 14:23
And what I mean by yes.
So what I mean by that is it's not about quantity.
It's not about I wanna get on every stage ever.
I wanna speak in front of everyone because speaker burnout is a real thing.
You will get quick burnout.
Speaker3 14:32
There's a lot of traveling involved.
There's a lot of talking to a lot of people.
So We don't want you getting burnt out because guess what?
Your gift is no longer gonna be shared with the world.
Speaker2 14:33
Yes.
Exactly.
Speaker3 14:56
It's about identifying what stages does your message and your energy fit best on, and are your ideal clients gonna be in the room?
Right?
We want the people that you wanna work with, right, because we're using speaking to grow the business.
We wanna make sure that they're gonna be in the room.
So now if you're on the right stage with the right people in the room, your message is gonna be received.
Speaker3 15:16
And that's that's the number one thing we we wanna know.
Like, is our message gonna be received?
And then the next part of it is you're gonna have people coming up to you and asking you how they can hire you because you're saying the right things to the right people in the room.
And usually, you know, eight times out of 10, I'd say people go to conferences and events to change their life.
Speaker2 15:17
Yes.
Speaker3 15:35
You have all the ingredients.
all the ingredients to make the the the transaction and ignite the transformation.
It's in the room.
So I'd say those are my my mindset tip, my foundational tip, and then a more tangible tip to really make this a reality so it it starts clicking for all of you.
Mhmm.
Speaker2 15:55
Yeah.
Like like last week, I was at an event where you get to share your story.
And I thought that it would it would be really good because I've one of the areas I've been working on in my speaking is really narrowing down my story to the key elements.
because I can go on for half an hour, but my story not actually get to the main point.
Right.
Speaker2 16:16
So, you know, I've been on two stages where you share your story where you only had 10 to 11 minutes.
and so it had to really refine it down.
So I did this event, and it it really wasn't the right audience.
because every time I've told the story before in front of a group, there's certain points people always laugh.
Mhmm.
Speaker2 16:41
Or, you know, like, when I say my mother died at 4, you can see everybody kinda go, oh, right?
Yeah.
And so, you know, this happened to be at, like, the it was at, like, a Irish pub, which had, like, a backroom with the stage.
So a lot of the people in there, I don't really think were, like, entrepreneurs in that.
And I was finding it hard because I wasn't getting the normal feedback I normally did.
Speaker2 16:56
Like, not even the little giggles and laugh the normal places that people do.
Like, when I when I talk about the fact that, you know, my dad was captain, patience, and, you know, it's like, kick Alberta.
Well, that's what happens.
People like
Speaker3 16:57
that.
Right?
Right.
Right.
Speaker1 17:00
Or, you know, I would talk, you know, I
Speaker2 17:20
share my story about you know, the time that a gullible girl captain patients asked gullible girl to run the dishwasher, and she realized there was no dishwashing powder, and so she put a half a bottle of liquid dishwashing soap in.
And you say, you laughed.
And -- Yeah.
Speaker0 17:20
Speaker2 17:26
this last like, that last Monday, nobody laughed.
And I almost didn't even know what to say.
Like,
Speaker3 17:39
Yeah.
Well well, Kim, this is just it.
Not only will someone get speaker burnout, but what happens when the audience isn't responding?
We immediately go, What what's going on?
What did I say that was wrong?
Speaker3 17:57
Like, right, we go into that self doubt mode, and that doesn't have to happen.
as speed.
We don't have to be in that that self doubt cloud as as a speed.
If we're to scan in front of the right audiences, it's it's gonna be incredible every time, like, in some way, shape, or form.
So, yeah, I I I've been there.
Speaker3 18:08
I totally get where you're coming from, and we can avoid that by being very intentional with the stages that we're reaching out to.
And again, it's it's quality over quantity.
Speaker2 18:29
So what would be some things if people haven't spoken before and they're looking on stages?
What are some things that people should prepare.
Because, like, if you're going to apply to be on the stage, then, obviously, I guess there's things that they ask you for.
So what what kind of things, you know, should a a potential speaker have in mind?
Speaker3 18:38
Yeah.
Great question.
I actually just answered this question in my community.
So I'm totally I'm like, oh, just answer that.
Let's go.
Speaker3 18:47
So Now this this response apply applies to when you're wanting to speak on an in person stage.
So with the virtual stage, it's it's a little more lenient.
Speaker2 18:47
Yes.
Speaker3 19:10
So within person stages, if you don't have a it's called a demo reel, which is like a video footage of you speaking on stage.
If you don't have that don't worry.
Don't get too hung up on it.
I've gotten so many speaking engagements prior to me having footage of me.
And the first video that I got was on my iPhone, and I I I sent back to people.
Speaker3 19:23
So just wanna start there because I know a lot of people they come to me and they're, like, I don't have a demo reel.
I'm not gonna apply.
Don't worry about it.
We'll put that off to the side.
Now with that, what I do 100% recommend is a speaker one sheet is what it's called.
Speaker3 19:35
So it's just a simple one pager.
I mean, you can create it on a Google Doc, or if any of you like Canva, I I love Canvas.
It's like a templated graphic design platform.
And it's free.
And it's free.
Speaker3 19:41
Oh my god.
It's yeah.
It's amazing.
If you don't know what Canvas, just go check it out.
It's it's absolutely amazing.
Speaker3 20:00
So on this speaker 1 sheet, of course, you want a picture of you, a very vibrant picture, one that captures your energy.
you want a little blurb about you, so, like, you know, a 1 to 2 sentence bio, and you want your talks and your topics laid out.
If you only have one signature talk, Guess what?
That's even better.
You don't need 3, 4, 5 talks to look better.
Speaker3 20:19
Right?
To to make it seem like you you have all these things to talk about?
one top, one core message, one topic hits home beautiful.
So you wanna have a little bit about you, you wanna have a picture of you, you wanna have your talk, a little outline of it.
If you're able to fit, like, a little testimonial quote on there, if you're able to get that, that would be incredible.
Speaker3 20:41
And then your contact information.
So super simple to the point.
But what this does, although it's such as a simple one pager, you go above it's it's above and beyond in the event organizers Yes.
Like with me when I've sent this out, I've gotten responses like wow, I'm really impressed with this one pager that you sent me.
In my mind, I'm like, really?
Speaker3 21:05
It's so simple.
So, right, it's it's the little things that help you stand out to event organizers and go above and beyond.
So I I would really say that's the only thing that you need if you're just getting started because you don't wanna overwhelm yourself You'll get to the point where you have demo reels and speaker websites and all that stuff.
But starting out, just create a simple one pager, and I promise you Event organizers will be totally wowed.
Speaker2 21:19
That is amazing.
Thank you so much.
because kinda what?
It's like so many things that, you know, you think you gotta have all these things in place to move forward.
Like, even as an entrepreneur, sometimes you think, oh, you gotta have this.
Speaker2 21:34
You gotta have that and gotta have that.
You know what?
When I started ghostwriting now the only prerequisite was for me as I already was an author.
I didn't start ghost rating not having been established as an author.
So I was already doing it.
Speaker2 21:49
But when I went to start ghost rating, I just did it to earn money so that we could buy a couple of new cars and pay for my son's wedding.
Like, I had no intention of the starting a publishing business.
I just was doing this on the side.
And you know what?
I started my business.
Speaker2 21:58
I went on a freelancing site.
I just started getting jobs.
You know, I didn't have a website.
I didn't have this.
All I could say was, you know, I'm an author.
Speaker2 22:00
I can prove I'm an author.
I've got some books on Amazon.
Speaker3 22:02
Super simple.
Speaker2 22:09
Yeah.
And, yeah, they got hired right away.
I didn't need all those other things.
Now I've developed all those other things over time.
Speaker3 22:10
Right.
Speaker2 22:20
So, you know, I think as a speaker and somebody said something to me and they said, you know what?
If you wanna get out there and speak, and be good at it, just do it.
Speaker3 22:36
Oh, amen.
Just get like get your brain out of the way and just do it.
Yeah.
I I think I think we overcomplicate things sometimes, and I think it comes from a good place.
Like, with the entrepreneurs that I know, it's because we care.
Speaker3 22:49
We care so much.
We want it to be perfect and amazing, but start simple.
Start simple.
take action and the beautiful thing of taking action, it will breathe the feeling that you wanna feel.
Yep.
Speaker3 22:55
So people come to me.
They're like, I wanna feel confident I wanna feel this.
I wanna feel that.
I'm like, okay.
We'll do the thing.
Speaker3 23:04
Oh, no.
I'm scared to.
Like, well, then you're never gonna feel the feelings that you wanna feel.
So we gotta the Mel Mel Robbins 5 second rule, if anyone knows that.
Count to 5.
Speaker3 23:17
Turn your brain off.
Do it.
That is such a cool mindset hacked because our our mind is an incredible thing, but it is also a double edged sword.
It can get in the way and actually hold us back.
from doing the thing that we wanna do.
Speaker3 23:23
So I I love that story.
I completely agree with you.
Start simple.
Magic will happen.
Speaker2 23:31
Well, it's funny.
There's a Facebook post.
Like, I have quotes and Facebook posts that I just kinda keep and I repost them every once in a while.
Speaker3 23:32
Yeah.
didn't say
Speaker2 23:44
that.
There's one I love.
It's it's says it it's like a book cover, and it says, how to be amazing at anything?
and you opened up the book and it only has one word and it's practice.
Speaker3 23:53
Ah, it's so good.
That author is witty.
I love that.
That's so good.
Speaker2 24:03
And I mean, here's the thing.
I mean, I've been speaking well, okay.
I've been performing since I was little.
I've been, you know, speaking off and on for the last few years.
Not a lot.
Speaker2 24:03
But
Speaker0 24:03
Speaker3 24:03
Yeah.
Speaker0 24:03
Speaker2 24:18
you know, I do speak on a semi regular basis.
And what I learned is is that You know what?
There's times I go on stage, and it's absolutely amazing.
Right.
And there's been times I've been on stage where I bought it up a bit.
Speaker2 24:25
Right?
But you know what?
It didn't really matter.
Like, people still enjoyed it.
They didn't know I botched it up.
Speaker2 24:40
And every time, you know, I went through that experience, it caused me to learn and grow.
Like, this experience last week, what I realized was was it wasn't how I was delivering it because I was delivering it the same way I always delivered it.
Speaker3 24:41
Right.
Speaker2 24:43
It just the audience wasn't receptive.
Speaker3 24:44
Right.
Speaker2 24:59
But I recognize what I did afterwards is I tried to make it funny by explaining it.
and I didn't need to do that because it it didn't actually work.
So, you know, the learning for me and that this is the thing.
When you go on stages, each stage you go on, learn something from the experience
Speaker0 25:00
Speaker3 25:00
Yes.
Speaker0 25:00
Speaker2 25:14
and and to grow.
So I learned next time, if I tell my story and I'm not getting the reactions I want, I'm just gonna continue tell my story and not stop.
because I stopped and tried to think of what could I say to actually make this funny.
Speaker3 25:18
Right.
Yeah.
You just gotta keep going, keep flowing.
Speaker2 25:19
Exactly.
Speaker3 25:28
Yeah.
Yeah.
I love that.
I think, to me, the stage is a playground.
Like, it's a place we're on to try new things and and share new stories.
Speaker3 25:38
And, yeah, it's not always gonna hit home, and it might not be received, but Here's what school doesn't mean that stage is can't be profitable for you.
Like -- That's right.
Speaker0 25:38
Speaker3 25:51
you can totally watch it up and Maybe you didn't think you did great, but the audience is like, that was amazing.
Right?
Remember, the audience doesn't know this talk and your story.
Even a percentage as much as you do.
So
Speaker0 25:51
Speaker2 25:51
Yes.
Speaker0 25:51
Speaker3 25:57
when you quote, unquote mess up, they don't know that.
So just don't point it up, and you'll be fine.
Just keep going.
Speaker2 26:05
So do you have one more thing with that you would wanna share with our listeners for today?
Speaker3 26:18
as it relates to using speaking to grow your business?
Yes.
I honestly thank you and I talked about it.
So I I was thinking about, like, what's what's one more thing I wanna share.
It's to start.
Speaker3 26:32
Mhmm.
Right?
The longer that you push off your speaking gift and push it off to the 2nd year business.
If that's important to you and you love speaking and you love human connection, you're always gonna feel like there's a little piece of you missing.
Yeah.
Speaker3 26:39
because I felt that.
Right?
Like speaking, I say this all the time.
Speaking is about building momentum and planting seeds.
Mhmm.
Speaker3 26:48
And momentum it takes a little bit of time to build a powerful momentous force.
So why not get the momentum started now?
Speaker2 26:49
Yes.
Start
Speaker3 27:01
now build the momentum now.
Start planting seeds now, especially because we only have 2 months left at at the time of this recording.
It's a little it's early November.
We only have 2 months left of the year.
Yes.
Speaker3 27:13
So start now, build the momentum now, go into 2020 strong, go into 2020, with your values of connection and speaking at the more of your business, I promise you.
You will be thanking me later.
Speaker2 27:28
I remember one time I was at a business conference, and the the speaker was talking about momentum.
And they related it to a plane and how it takes 60 to 70% of the fuel in a plane to get it up into the
Speaker3 27:30
air.
Wow.
That's a
Speaker2 27:49
really cool part.
It made me think, like, you you have to just You just have to pay the price to get the momentum.
You just have to keep you know, like, you're not getting any results.
Like, you know, your energy, energy, energy, energy, Not a lot of results, not a lot of results, not a lot of results, a little bit more results, a little bit more results, and then you hit that tipping point.
Speaker3 27:50
Yep.
Speaker2 27:55
When it's like, nothing can go wrong.
But you have to pay the price of it.
Speaker3 28:02
I love that.
What a beautiful analogy.
Yeah.
Like, you will get to the tipping point.
You will get to a point where you're so fulfilled.
Speaker3 28:15
It's like you don't even know what to do with yourself.
You love the amount of money that you're making.
You're changing lives the way what you will get to that point.
But like Kim said, you gotta pay the price, you gotta do the work, and it's not always fun.
And sometimes it's really hard.
Speaker3 28:18
but I will tell you this it is always worth it.
Always.
Speaker2 28:22
Awesome.
So how can people get a hold of you?
Speaker3 28:37
So I am super active on Facebook.
If you were active on yes.
That's how I came up with my dad.
So if you were active on Facebook too, please shoot me a friend request.
I will give Kim the link so you could just easily find it in the show notes.
Speaker3 28:56
But shoot me a friend request.
Also, I do have a community for people entrepreneurs and and speakers who wanna use speaking as a way to grow their business.
So I will share that link with Kim as well if you feel inspired and you wanna part of our community, please please please join us.
And then, of course, I have my websites.
I'm on LinkedIn as well.
Speaker3 29:01
Like, I'm very visible.
you can find me.
But Facebook is my main jam.
Speaker2 29:04
So what's the name of of your group on Facebook?
Speaker3 29:06
It's called the main stage.
Speaker2 29:08
The main stage.
Awesome.
Speaker0 29:08
Speaker3 29:09
engaged.
Yep.
Speaker2 29:12
Awesome.
Well, thank you so much, Alexandria.
Speaker3 29:18
Yeah.
This was so awesome.
Thank you so much for for having me on.
This was totally jazzed right now by your conversations.
Speaker2 29:35
And I think our audience will really appreciate it too because many of them are gonna wanna get on stages.
Absolutely.
This has been authored to authority.
Take you, Alexandria, and we look forward to seeing you on the next episode.
Looking for new ways to build your business? Join hosts Kim Thompson Pinder and Juanita Wootton Radko on the Author to Authority podcast. With guests who are thought leaders in sales, marketing, and social media, the show teaches listeners to use authority and influencer marketing to up their game. In this latest episode, the dynamic duo provides crucial tips for publishing on Amazon, sharing their personal experience with entrepreneurs, professionals, and coaches. They talk about the common mistakes aspiring writers make and offer advice on setting up a Kindle Direct Publishing account, tax forms, book formatting, and more. They also explore the KDP Select program, print on demand, and the ins and outs of pricing a book. It's a jam-packed, valuable discussion that aspiring authors and business owners can't afford to miss!
Highlights
· Preparing for Book Launch on KDP· Book cover sizing and ISBN importance· Self-publishing an eBook on Amazon
If you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.
The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.
https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Attention entrepreneurs, professionals, speakers, and coaches: Kim Thompson Pinder and Juanita Wootton Radko are here to help you use authority and influencer marketing to build your business faster and stronger through the power of publishing a book! In their "Author to Authority" podcast, they speak with thought leaders in sales, marketing, networking, and business leadership. In this episode, they share some of their best work from past episodes and even recommend some great books for marketers. Discover "Traffic Secrets" by Russell Brunson and "Sell Like Crazy" by Sabri Suby to gain insights on how to move a potential customer's pain point out of the way and focus on the pleasure, and learn about the importance of providing value to customers - it can result in a torrential downpour of buyers! Kim and Juanita's podcast is full of valuable information on building your business and taking control of your career. Check it out today!Highlights· The Power of Reading in Business Success· The Power of Giving Value· Turning Books into Business Marketing ToolsIf you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Join Kim Thompson Pinder and Juanita Wootton Radko on the Author to Authority Podcast as they discuss the power of writing and publishing a book for entrepreneurs, professionals, speakers, and coaches. In this episode, they highlight the importance of utilizing a book as a powerful marketing tool and providing examples of those who have used it to expand their businesses. The hosts offer free consultations to discuss book ideas with Kim, a publisher specializing in book marketing. Don't miss out on this opportunity to take your business to the next level through authority and influencer marketing. Listen now and don't forget to rate, review, and subscribe to the podcast!Highlights· The Importance of Celebrating Completion and Book Launches· Mailing Books as Effective Marketing Strategy· The Power of Authorship in MarketingIf you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Looking to build your business faster by publishing a book? The Author to Authority podcast, hosted by Kim Thompson Pinder and Juanita Wootton Radko, offers insights from thought leaders in various fields. In this episode, they discuss sales conversations, highlighting the importance of asking questions to understand customers’ needs, and sharing knowledge to build trust. They also delve into the significance of body language in sales and the test close that can gauge a client's willingness to buy. Tune in for valuable tips on book publishing, marketing, and authority from these two amazing hosts. Don't miss out!Highlight· Learn from thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership. · Gain insights into building your authority and influence through book publishing. · Get practical tips and strategies to help you grow your business faster and stronger.If you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.
The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.
https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Are you an entrepreneur struggling to sell your products or services? Are you unsure of how to engage potential clients in effective sales conversations? Look no further than the "Author to Authority" podcast hosted by Kim Thompson Pinder and Juanita Wootton Radko. In this episode, the hosts delve into the importance of mastering the art of sales and share their personal experiences with selling. They also offer valuable tips and tricks, such as listening attentively to potential clients and asking the right questions to uncover their needs and dreams. Don't miss out on their insightful discussion about red flags to look out for when working with certain clients, as well as the ethical considerations when selling. With Kim's expertise in writing and publishing books for businesses and Juanita's impressive marketing skills, this podcast promises to be a valuable resource for entrepreneurs looking to take their businesses to the next level. Don't forget to like, rate, and review the podcast to help spread the word!
Highlights
· Mastering Sales Conversations as an Entrepreneur· Ethical Issues in Client Representation· Effective Collaboration Practices
If you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.
The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.
https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Looking to build a stronger business? Tune into the "Author 2 Authority" podcast hosted by Kim Thompson Pinder and Juanita Wootton-Radko. In this episode, the duo discuss ways to establish authority through active listening and maintaining eye contact. They also share tips on avoiding awkward pauses during conversations and developing a clear core marketing message. The hosts emphasize relatable examples and avoiding niche jargon to make technical concepts more accessible to all listeners. Tune in to hear their thoughts on using acronyms, body language, and interrupting in conversations. This podcast will provide you with the tools to build a stronger business and establish yourself as an influencer. Don't miss out on this valuable resource!Highlights· Mastering Eye Contact & Developing Your Marketing Persona· Simplifying Complex Concepts for Marketing Success· Effective Communication SkillsIf you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Attention all entrepreneurs! Are you ready to build your business stronger and faster?Are you ready to build your business stronger and faster? Look no further than the Author to Authority Podcast hosted by the dynamic duo Kim Thompson-Pinder and Juanita Wootton-Radko. This podcast brings in experts from various fields, discussing all things related to authority, marketing, and book publishing. In this episode, hear the hosts share proven techniques for how to speak attractively to potential clients, emphasizing the importance of a good first impression and communication skills. They even share tips on how to unlearn bad speaking habits like filler words and rambling. Highlights· The Power of Positive First Impressions· Overcoming Linguistic Habits· Benefits of Mindfulness MeditationIf you have ever wondered about Authority/Influencer Marketing and want to know if it will work for you? Then check out Kim's book Author to Authority Volume 1 on Amazon.The book will show you step by step what you need to do to gain the visibility you need to be seen as the go-to person in your niche, even if you are invisible right now.https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/
Join Kim Thompson Pinder on the podcast "Author to Authority" as she hosts expert guest, Emanuel Rose, to discuss how to use authority and influencer marketing to grow your business. Discover the importance of websites and creating different styles of content, including videos and lifestyle aspects, to attract visitors. Learn about marketing to target groups using AI tools like Bart and Chat and accessing expert guidance through websites like Clarity.fm. Embrace the Gen Z generation's psychology and their need for experiences over shopping. Plus, hear Emmanuel’s advice to commit to being a lifelong learner. Don't miss out on this insightful episode and visit emmanuelrose.com to receive a marketing agency workbook.
Highlights
· The Importance of an Effective Company Website· Using Websites for Self-Education and Staff Recruitment· Using AI in Marketing and Teaching
Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel's unique approach to marketing strategies has resulted in countless clients reaching their goals.
Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.
Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering
forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life.
Go to www.EmanuelRose.com to get a free workbook on making your website Gen Z friendly.
Join host Kim Thompson Pinder and guest Sophie Bujold on the Author to Authority podcast! Sophie, a community building expert and business strategist, shares her story on how she got into building communities and the importance of genuine connection. With advice on how to build, grow, and monetize a community, the hosts emphasize that a strong foundation is essential for success. Whether you're just starting out or looking to expand, this episode offers valuable insights on platforms to use and questions to ask.
Highlights
· Identify your target audience.· Offer value.· Communicate regularly.
Sophie Bujold is a community building expert and business strategist who’s spent the past two decades working at the intersection of building community, improving client experience, and leveraging the online world. As the Founder of Cliqueworthy, she specializes in designing high-engagement communities that are built to scale, while the workloads that run them don’t.
For more than 20 years, Sophie has worked behind-the-scenes leading teams, advising, and improving community experiences for subject matter experts, coaches, startups, non-profits and more. Today, she collaborates with people-focused businesses that care deeply about their impact and the quality of the community they put out into the world.Connect with Sophie on LinkedIn at https://www.linkedin.com/in/sophiebujold/.You can also get her free platform guide at www.cliqueworthy.com/platformguide
Kim Thompson Pinder invites guest Dave Albin, who shares his inspiring personal story of addiction and redemption. Albin's involvement with Tony Robbins leads to the incredible story of his first fire walk experience, which changed his life.Dave discovered the personal development industry and started his own business, Fire Walk Productions, where he's helped companies like Google and NASA. This highly motivational episode encourages listeners to face their fears and take small actions towards a better future. Don't miss out on Albin's Firewalk Academy discount code, and don't forget to visit the podcast's website for more inspiring contentHighlights· Seek professional help & support.· Build a strong network.· Adopt a growth mindset.Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking.
This is where Dave’s life took a hard turn.
Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com
Welcome to the Author to Authority Podcast, hosted by Kim Thompson-Pinder! Join her and guest Steve Kidd, a bestselling author and business coach, as they discuss effective book marketing strategies. Steve shares his inspiring journey, from selling door-to-door at age five to coaching others to become best-selling authors and industry leaders.Highlights· Building an Email List· Launch Teams· Social Media Leverage Kim and Steve emphasize that becoming a best-seller on Amazon is only the beginning of an effective marketing campaign for your book. They share practical tips to prepare for a best-seller launch, build a community of raving fans, and tailor your book's content to the reader's level. Learn from their experiences, including the challenges of writing a book, receiving feedback, and connecting with your audience. Don't miss out on getting your message out there - become an authority in your field with the Author to Authority Podcast!Steve Kidd is a bestselling author, business coach, and radio show host, who's passionate about helping others share their stories and achieve their dreams. With over 20 books published and multiple bestsellers, Steve knows that a bestseller can turn you into an industry leader. His heart-driven approach has already helped thousands of people to make a positive impact on the world. Let's discover Steve's strategies for achieving bestseller status and becoming a go-to expert in your field.
Are you an entrepreneur, speaker, or coach looking to take your business to the next level? If so, you won't want to miss this episode of the "Author to Authority" podcast hosted by Kim Thompson-Pinder. In this episode, Kim interviews Johanna White, a successful visual branding strategist and award-winning graphic designer who founded Design by JoeHighlights· Increasing prices through brand positioning· Adding value to brand experience· The Power of Branding for Business SuccessJohanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth. Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions.
As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.
Are you an entrepreneur or a coach who wants to build their business with authority and influencer marketing? Kim Thompson Pinder and Junita Wootton-Radko have got you covered in their podcast, Author to Authority.This podcast features thought leaders in sales, marketing, networking, communication, social media promotion, and business leadership. In this episode, they discuss three ways to become an authority and the importance of repurposing content. They also talk about providing valuable content, the power of becoming an author, and how writing a book can establish you as an expert in your field. These hosts explain that writing a book may seem daunting, but they are here to help. Whether it's writing, editing, formatting, or publishing, they can do it all for you, so why not give them a chance? Don't miss out on these valuable insights and jumpstart your journey to becoming an authority!Highlights· Repurpose Your Content· Build Your Network· Be Consistent
Are you an entrepreneur, coach, speaker, or professional looking to take your business to the next level? Then you won't want to miss the Author to Authority podcast with hosts Kim Thompson Pinder and Juanita Wootton-Radko! In this episode, they reveal the three crucial ways to become an authority in your niche and make building your business easier and more successful.
Highlights
· Find your niche· Use content to your advantage· Collaborate with other experts
They discuss how to build trust with customers, rely on others for their strengths, acknowledge weaknesses, and overcome imposter syndrome. You'll also learn the importance of consistency, building an audience, and repurposing content to create raving fans and brand ambassadors. Plus, they share how they are using short previews to attract listeners and make them hungry for more. Don't miss out on this valuable information! Listen now and visit the website to learn more about the podcast.
Having a first time offer is one of the key tools needed to convert leads into high-paying customers. On this episode, Craig share what that offer should look like and how you can use it to shorten the sales cycle.Highlights Include· What the price should be· How to value it· What you need to give to the clientCraig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase.
Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.
Kim Thompson-Pinder invites author, journalist, playwright, and certified nonfiction book coach Amy L Bernstein to discuss the art of writing nonfiction. Together, they delve into how a book proposal can be the key to publishing success. Listen as they explore the benefits of understanding the target audience, identifying “comps,” and the importance of crafting an annotated table of contents. Learn how self-publishing has changed over the years and how building a platform can make all the difference. This podcast is a must-listen for anyone looking for support and guidance in writing nonfiction. Tune in today and connect with Amy on her coaching website, Word First Book Coach. Don't forget to share this informative and engaging podcast on social media!Highlights· The Power of Nonfiction Book Proposals· Target Audience and Competitive Titles for Book Proposals· Writing a Marketable Book ProposalAmy L. Bernstein writes stories that let readers feel while making them think. Her novels include The Potrero Complex, finalist for the 2020 Petrichor Prize; the award-winning The Nighthawkers; Dreams of Song Times; and Fran, The Second Time Around. Amy is an award-winning journalist, speechwriter, playwright, and certified nonfiction book coach. She also teaches workshops on various aspects of the craft of writing. Amy is an engaging conversationalist--and an attentive listener. She loves inspiring others to unlock their inner artist and explore all aspects of writing, publishing, and taking creative risks every day.
Are you an entrepreneur struggling to bounce back from failure? Look no further than the "Author to Authority" podcast, hosted by the dynamic Kim Thompson-Pinder. Join her and special guest Tyler Tapp, the failure coach, as they discuss his mission to help entrepreneurs navigate the tricky world of business growth.Tyler's natural ability to bounce back from mistakes has led him to become one of the top failure coaches in the industry, and he shares his personal experience and wisdom on the podcast. Learn from their valuable reflections on the importance of redefining success and taking time to reflect and prioritize your mental and physical health. Plus, learn how to improve your coaching or agency business with helpful tips and coaching from Pantheon FM, available on their website. Don't miss out on this engaging and informative podcast!Highlights· Acknowledge the failure and learn from it.· Keep a positive mindset and focus on moving forward.· Surround yourself with a supportive community who will lift you up.Meet Tyler Tapp - The Failure Coach, who knows how to screw up 1-step-at-a-time! With his resilient spirit and a mantra of "ONWARD!", Tyler has learned how to make all kinds of mistakes and still keep moving forward.
Growing up, Tyler saw his Dad struggle with a few missing tools that hindered his entrepreneurial success and wished someone would have taken him under their wing to help him succeed. This ignited Tyler's mission to help people like his Dad navigate the pitfalls of business growth with a little helping hand.
But Tyler can't do this alone. He's on a quest to gather 1000 of the world's most amazing entrepreneurs - a Legion of GIVING individuals who aren't afraid to fail together and lift each other up. Together, they're changing the game and rewriting the "most businesses fail" paradigm. Join Tyler on his quest, and together, let's fail forward and say it loud: ONWARD!
Are you struggling to make emotional connections with potential clients? Then you need to listen to "Author to Authority" hosted by the amazing Kim Thompson-Pinder. In this episode, she interviews sales coach Joe Pallo, who shares three simple ways to improve engagement and make an emotional sale.Highlights· Effective Sales Strategies· Confidently Asking Questions for Successful Sales· Breaking Through Writing PlateausHaving sold millions of dollars in sales in industries including financial services, technology, and agriculture, Sales Coach and Game-Changing Trainer to Top Producers Joe Pallo has learned one universal truth that has been the key to success.Making an emotional connection matter more than any sale made with logic.
Get ready to be inspired by the author, international speaker, and marketer with over 20 years of experience, Elizabeth Pampalone, as she joins Kim Thompson Pinder on the Author to Authority podcast. In this episode, Elizabeth shares her journey from hitting rock bottom at age 20 to becoming a six-figure business owner, giving entrepreneurs the tools, they need to succeed.Highlights· Pivoting Business to Offer Quick Website Creation· Batching Content for 1 Year of Marketing· Generating Consistent Social Media ContentElizabeth Pampalone (YOUR BEST GUEST EVER) is an Author, International Speaker, Podcaster, Successful Entrepreneur, Minimalist, and Expert Marketer with over 20 years of experience. She developed proven formulas that help herself and her clients create 1 year of marketing content in 5 days.
Her innovative approach helps overwhelmed business owners and burnt-out non-profit directors to achieve success and freedom through the power of Absolute Marketing™.
Elizabeth went through a divorce at the age of 20 and lost everything. She shares her journey to becoming a successful 6 figure business owner and finding worth after trauma. She has also had several failed businesses among her successes and she shares her insights from those times
Join host Kim Thompson-Pinder and guest Katherine Lazaruk on Author to Authority as they discuss the importance of having a strong digital presence and creating a professional image beyond just appearance.Highlights· Comfort vs Style: Finding Congruence in Fashion· Creating a Strong Professional Presence· Keys to Personal Growth and SuccessKatherine comes from a performance and education background with Bachelors’ Degrees in Music and Education from the University of British Columbia. Before starting her business in 2007, she divided her time between singing in the opera, teaching music to primary school students and even did a stint in corporate training at one of the Big 5 accounting firms.
Katherine holds certificates in Image Consulting and Advanced Image Consulting from the International Image Institute (Ontario, Canada), as well as her second level international designation (Certified Image Professional) with the Association of Image Consultants International (AICI) and two coaching certifications, Certified Leadership Coach (CLC) with Essential Impact and Professional Certified Coach (PCC) with the International Coach Federation. She helps professional women and men learn to walk, talk, act and look like leaders.
With the creation of customized educational programs, she brings over twenty years of instructional development and corporate training experience to bear when teaching women and champions of women to leverage their professional presence to achieve their goals. With an additional thirty-five years of performance experience, she helps leaders with everything from how they look to how they have tough conversations. She is a sought-after keynote speaker on topics related to leadership and presence, offering engaging and effective presentations for groups.
In addition to her executive coaching and consulting practice, Katherine has been an instructor with the Image Consulting Programs at Langara College, trained consultants for Dress for Success Vancouver, has served on the Canada Chapter Board of her professional association (AICI), as Vice Chair for the Women’s Leadership Council of the Greater Vancouver Board of Trade and on the Nominations Committee for the YWCA Women of Distinction Awards. She currently serves as the Education Sub-Committee Chair with AICI’s Global Diversity, Equity, and Inclusion Committee.
When she's not working, she can be found singing with her eighteen piece vintage jazz big band, writing and publishing collections of poetry (Love is Not Pie: Variations on a Monogamish Theme and Songs for My Father), enjoying food experiences and jazz as well as walking on the seawall or watching movies with her film editor husband and her wide circle of very good friends in her home city of Vancouver, BC, Canada.
Ready to take your advertising and marketing campaigns to the next level? Hear from renowned entrepreneur and digital marketing expert Hernan E. Vazquez on the latest episode of Author to Authority podcast with host Kim Thompson-Pinder. Get inspired by his success stories and learn how to generate leads and profits for your business.Highlights· From learning to leading in digital marketing· Benefits of Raising Prices and Building Remote Teams· Maximizing Sales through Marketing and Data-driven ProcessesHernan Vazquez is an entrepreneur and digital marketing expert with over 13 years of experience in creating advertising and marketing campaigns that focus on bringing clients and students more clients, leads and profit.
Over the past 7 years, he’s been responsible for over $60M+ in profitable social media ad spend and generated over $200M in revenue for clients, helping brands like Grant Cardone, Russell Brunson, Tony Robbins, Frank Kern, Agora Publishing, Dan Henry, Patrick Bet-David, Paul Getter and many others.
Founder of “Scale Driven”, an award-winning digital marketing agency focused on helping companies increase revenue by developing better digital marketing and advertising initiatives. With team members throughout the United States, South America, and Europe, his company works with clients worldwide.
Are you struggling with marketing your business? Tune in to the latest episode of Author to Authority podcast with host Kim Thompson-Pinder and guest Russell Lundstrom, as they discuss how to reverse engineer a marketing plan that works for your specific business.Highlights:· Entrepreneurship: Importance of Marketing & Budgeting· Reverse Engineering for Business Marketing· The Role of Architects in Business
Russell Lundstrom is an born and bred entrepreneur. Having started multiple 7 figure businesses, and helping hundreds of other businesses repeat that success, he is now on a mission to simplify the world of marketing.
Passionate that small business is the mind, heart, and engine of the world, he is driven to improve the world through better business.
“When good business succeeds, everyone’s quality of life gets better”
After 35+ years on the front lines of marketing, Russell created the step-by-step marketing framework called the Marketing Plan Formula. This simple 5 step process reveals the most profitable marketing strategies through reverse engineering the unique building blocks of your business.
Russell is now on a mission to teach this process to every entrepreneur on the planet.
Are you ready to embrace your story and get your message heard by the right audience? Tune in to the Author to Authority podcast, where host Kim Thompson-Pinder interviews Sara Lohse, creator of Favorite Daughter Media, about how to develop your brand and market it through strategic podcast guesting.Highlights· Taking Risks and Guesting on Podcasts· Importance of Everyday, Relatable Stories· The Power of Storytelling and Overcoming Impostor Syndrome Sara Lohse is the founder and president of Favorite Daughter Media, a marketing agency dedicated to helping mission-driven businesses and creators use their outside voices. As a podcast producer, writer, and career creative, she can help you to embrace your story, develop your brand, and get your message heard by the right audience through strategic podcast guesting.
Description: Get ready to learn how to price your services correctly and generate more revenue with less stress! In the podcast episode of Author to Authority, host Kim Thompson-Pinder is joined by the amazing Patty Block, business adviser, and pricing expert. Patty has helped countless women business owners to leverage their hidden advantages and build successful businesses without unnecessary pain.
Highlights· Challenging gender roles in pricing and self-worth· Creating a Structured Pricing Model· Improving Cash Flow in BusinessBusiness advisor and pricing expert Patty Block believes that consistent business success comes from leveraging your hidden advantage, making informed decisions, communicating powerfully, and taking calculated action.
Since 2006, Patty has empowered women business owners who are experts in their fields to turn up their power to price, sell, and run their business on their own terms.
In her book, Your Hidden Advantage™: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue, Patty reveals a new perspective and proven, practical solutions, guiding women to unleash their inner power to run their business with less stress and more joy, achieving a more profitable future.
Patty considers herself a native Texan, even though she wasn’t born there. She got to Texas as fast as she could (at age four) and is based in Houston. Patty raised three wonderful humans who all caught the entrepreneurial bug and have their own successful businesses.
Patty’s passion and experience as a business advisor and owner, lobbyist, political consultant, and non-profit executive comes full-circle, as she turns roadblocks into building blocks for women-owned businesses.
Host Kim Thompson-Pinder interviews Jason Sherman, a successful entrepreneur, published author, and award-winning filmmaker. During the episode, Jason shares his life's work on entrepreneurship and data-driven decisions, giving valuable insight into the world of entrepreneurship.
Highlights· Understanding Target Market for Product Launch· Niche Markets and Adapting to Change· Importance of Teachability for Entrepreneurs
Jason Sherman is a successful entrepreneur, award winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050.
Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world. His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of a class he created called Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.
In the latest episode of Author to Authority, host Kim Thompson-Pinder and guest Jason Cercone discuss the art of podcast guesting. With almost a decade of experience in podcasting, Jason shares tips on how to maximize the value of each guest appearance and establish thought leadership in your niche.
Highlights:· The Importance of Commitment for New Podcasters· Authenticity in Podcast Guesting· Effective book promotion on podcasts Jason Cercone is a podcast branding strategist and a seasoned podcast host and producer. He helps PR agencies, coaches, and consultants strategically leverage podcast guest appearances to establish authority and thought leadership in their respective niches. He is also The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.
In this episode, Kim chats with Donnie Boivin, CEO of three companies, top podcaster, author, and global mind on sales, business development, and growth. Donnie shares his experience of building his business from scratch, including the challenges he faced with non-compete agreements and the importance of putting in the work to achieve success.
Highlights* The benefits of being a solopreneur
* The importance of work-life integration
* How to hire the right people to grow your business
Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human.
Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker.
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Are you a consultant, professional, entrepreneur, speaker or coach and confused about marketing and how you use to build a business? Most are. In this episode Tim Fitzpatrick breaks the 3 most common roadblocks faced and how to overcome them and create a great foundation to work from.
Highlights Include:· The three power questions you need to ask yourself· Why demographics don’t work· Why we don’t understand our ideal clients Tim FitpatrickI am an entrepreneur/business owner with expertise in marketing and business growth. I have 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served me well in operating and managing a wholesale distribution company I co-owned for nine years. Our company grew an average of 60% a year before being acquired in 2005.
Dom joins Kim on the show to share about the 3 R’s when it comes to using your podcast to promote your book.
Highlights Include:· Why a podcast is good way to promote your book· Why podcasting is the long game· The role of repurposing to create successDominique “Dom” Brightmon, DTM is a certified trainer with the Maxwell Leadership Team, bestselling author, and host of the Going North Podcast, a podcast committed to featuring authors from around the world to promote the power of the written word and inspire listeners to publish books of their own. His mantra is Advance others to advance yourself
Fitz joins Kim on the show to talk about her experiences with traditional publishing (which were not good) and how she decided to take back control of her books and make them a success.
Highlights Include:· Why traditional publishing doesn’t work· How to not be taken advantage of· The role of a contract and what needs to be in it· How Fitz found success self-publishing
Fitz Koehler, M.S.E.S.S. is one of the most prominent and compelling fitness experts and race announcers in America. As the voice of the Los Angeles Marathon, Philadelphia Marathon, Big Sur Marathon, DC Wonder Woman Run Series, and more, she brings big structure, energy, and joy to sport. She’s passionate about guiding others to live better and longer through her company, Fitzness®. She’s appeared on national media outlets and worked with corporations like Disney, Tropicana, Oakley and Office Depot. Fitz has also inspired millions of kids to get active through her successful school running/walking program, The Morning Mile®. Fitz enjoys water sports, strength training, animals, hugs, sarcasm, and travel. She lives in Gainesville, Florida with her husband and two kids.
My Noisy Cancer Comeback is a triumphant tale cancer warriors will find a breath of fresh, inspiring & hilarious air. Fitz gets raw, real and detailed about her intense breast cancer battle as she toured the USA as a race announcer.
Are you ready for an episode that is going to leave you thinking about it for a long time to come? This one is it. Phil Pelucha joins Kim on the show and shares how you can leverage podcast interviews to gain authority and clients.
Highlights Include:· Why you need to go by perceptions and how they work.· How to use the podcast episodes you do to sell you· Some great platforms to take your podcast guesting to the next level.Phil Pelucha is an internationally renowned Celebrity Entrepreneur and Business & Sports Consultant best known for 'Billionaires in Boxers.'
1. A former professional athlete
3. Host of a top 5% podcast with more than 1m downloads each month
4. Created over 10k hours of podcasting & Satellite TV content, reaching 26m homes.
Philip is exceptionally well connected globally and is sought after for his ability to teach sport to business and business to sport. Often the intermediary for largescale commercial and investment deals, translating Football into business and vice versa.
Philip has connections with current and future business leaders as well as some of the best-known sports brands, including but not limited to :
The Premier League, FIFA, UEFA, ECA, CAS, MLS, IOC, FPF, Barcelona FC, PSG, Real Madrid, Liverpool FC, Olympique Lyonnais, Juventus & Bayern Munich, Atlético de Madrid & Porto.
He is famous for his ability to take your business from Unknown to Unrivalled and his highly publicized long-term ambition to own Liverpool FCwww.bibphil.com
Have you ever heard that SEO was about gaming the system with keyword stuffing and spammy back links? What if there was a way to make Google notice you without all that? That is where Lorraine Ball comes in. She will show you on this episode how to create content that not only attracts Google but interests the reader in working with you.
Highlights Include:· The role of questions in creating content· Where to find the right questions to ask? (It is hidden in plain sight.)· What to do once you have those questions.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and followed her passion to help small business owners succeed
Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.
As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.comListen to here podcast at: www.MoreThanAFewWords.comYou can also connect with her on LinkedIn - https://www.linkedin.com/in/lorraineball/
The dynamic duo of Kim Thompson-Pinder and Juanita Wootton-Radko are back with another episode of the Author to Authority podcast, discussing the crucial aspect of establishing oneself as an authority figure in writing and speaking. They use characters from the popular TV show "The Big Bang Theory" to analyze different writing styles and their impact on the message. Leonard's smart and funny personality is overshadowed by his insecurity in expressing himself, illustrating the importance of finding congruency between writing and speaking voice to establish credibility.
The hosts also discuss the significance of assertive and clear communication in the workplace, advising against the use of too much jargon and using crude humor that can be a turn-off for audiences. They emphasize the importance of understanding one's ideal reader, writing with professionalism and readability, and getting feedback from editors and others to improve writing skills. By following valuable tips and improving one's writing style over time, authors can establish themselves as an authority on a particular topic or niche.
Listeners will also learn how changing the font or size of a written piece can make it seem brand new, helping authors catch errors and mistakes that might have gone unnoticed. With so much valuable advice and insights, listeners can visit the podcast website and leave reviews after listening to this episode of "Author to Authority." Tune in now and start your journey towards becoming an authority in your field!
www.rtipublishinghouse.com
[00:00:02] Finding Your Writing Voice: Matching it to Your Speaking
[00:05:10] Assertive Communication: Balancing Knowledge and Social Awareness
[00:10:30] Dangers of Overcomplicating Ideas in Writing
[00:15:38] RTI Publishing's Client Questionnaire for Writers
[00:19:43] Improving Writing Skills Through Feedback and Techniques
[00:24:18] Writing Tip and Sign-Off with Kim and Juanita
You are an entrepreneur, a professional, a speaker, or a coach, and although you've come a long way.
It's time for you to take it to the next level.
We've got you.
This is the author to with authority podcast.
We'll help you use authority and influencer marketing to build your business stronger and faster by publishing A book, you'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.
00:48
Let's do it.
This is the author to author d podcast.
And now your host, the extraordinary word ninja.
Kim Thompson and Tinder.
Kim Thompson-Pinder 01:15
Welcome to the author to authority podcast.
I'm Kim Thompson Tinder.
And this is my wonderful co host, Juanita Wootenradco.
And today, we're going to be talking about finding your voice in the big bang theory.
And you know what, you guys are gonna really enjoy this.
Kim Thompson-Pinder 01:37
So I wanna welcome my cohost, Juanita, she is going to be leading the charge today as we talk about finding your voice in the big bang theory.
Hi, Kim.
Good morning.
Good morning.
Well, I was thinking about the Big Bang theory and how it related to writing, which is kind of a cuckoo idea, I suppose.
Juanita Wootton-Radko 01:58
But bear with me.
My thought was about how the different guys.
I'm just gonna focus on 4 guys this time.
Leonard, Sheldon, Raj, and Howard.
The forming characters and how they can relate to your writing voice.
Juanita Wootton-Radko 02:41
Now, everyone has a unique style or voice when they write.
And sometimes, their writing voice doesn't necessarily translate the same as their speaking voice.
And sometimes the message that people wanna give gets overshadowed by their writing voice.
So I wanted to explore what I meant by that by using some of the characters from Big Bang Theory to illustrate examples and talk with you about ways that we can fix some of those mistakes and avoid miscommunication.
Yeah.
Juanita Wootton-Radko 03:18
And I think that's really important, especially when you're not to manure when you're professional, you know, when you're trying to get yourself out there, position yourself as that go to person.
You know, how you speak is very important, but your writing has to match your speaking to give that congruent picture.
Because if you speak well and you write horribly, it's going to actually reflect on how people see you and whether they choose to work with you or not.
Yes.
And it can be very jarring.
Juanita Wootton-Radko 03:33
Like, it raises a question in the reader's mind.
Well, which 1 is the real you?
Which 1 is the authentic voice?
And that's very important to consider.
You don't want your clients, your readers thinking, oh, he's a phony.
Juanita Wootton-Radko 03:58
She's she's not really being honest with me.
So it's important to have that mirroring in both both your speaking and your writing.
Awesome.
So the first voice that I'm going to use is example, is based around Leonard.
Leonard, like all the guys in the show is very smart.
Juanita Wootton-Radko 04:21
And he can be funny, a little sarcastic.
And he's the portrayed as the typical nice guy, but he's often afraid and insecure in how he expresses himself.
It takes him, oh, so many months, so many episodes.
To express his affection to Penny the next door neighbor.
Mhmm.
Juanita Wootton-Radko 05:02
He lacks confidence.
If you're writing with an insecure voice like Leonard, your writing examples tend to have things like I have often noticed that it seems this way.
People don't realize that these many things can happen.
They've had their whatever they're going to say with an explanation.
And 1 of the things that I find is very helpful is to remove qualifiers when you say, I think that -- Yes.
Juanita Wootton-Radko 05:09
-- people should take out their recycling.
Just write, people should take out the recycling.
Kim Thompson-Pinder 05:10
You
Juanita Wootton-Radko 05:49
you think it, then write it like a command rather than a politely worded request.
That's 1 thing that helps.
And do you think that people do that because they are insecure, so they're they're trying to soften it, so maybe people won't be offended by it.
That can be part of it.
I know that this is something that women sometimes do when writing emails to work colleagues, for example, they tend to couch things and would you please do this?
Juanita Wootton-Radko 06:11
Could you?
So you're softening it as a to a request rather than you need to do this, rather than the direct instruction because you don't wanna be perceived as aggressive?
Oh, yes.
When really, you just wanna be assertive and clear in your communication.
Mhmm.
Juanita Wootton-Radko 06:53
You know, email writing is another animal altogether and if you want to be perceived as an authority, you need to write assertively and without the qualifiers, and you can support your ideas with facts from external for Part of me, external sources, not forces.
He really think about being aggressive and powerful.
And I I think too, like, 1 of the things that we talk a lot about with our clients is When you use phrases like that, they're not grammatically wrong, but it's considered weak writing.
Kim Thompson-Pinder 06:54
Yes.
Juanita Wootton-Radko 07:25
Awesome.
Sheldon.
Oh, did you wanna I was gonna say, who's next on our list?
Sheldon.
He's the really, I kinda feel like although Leonard is the lead man and ostensibly the the 1 that shows focused on, Sheldon stands out because in a show full of highly educated people, he's that much further along.
Juanita Wootton-Radko 07:49
He's probably genius.
He's often very socially unaware and obtuse.
And he's possibly neuroatypical.
They never really get into that, but socializing is very difficult.
So where his where Sheldon falls down is not in his ability to express his ideas.
Juanita Wootton-Radko 08:16
Clearly and assertively, but rather he's confident to the point of arrogance.
Mhmm.
He often comes across that he thinks everybody else is dumb because on 1 level, yeah, compared to him, they they are a little bit they're just on on descending.
Absolutely.
And it's almost like all their brain power goes into being academic that they have no brain power left for anything else.
Juanita Wootton-Radko 08:37
It's a yeah.
It's missing he's missing emotional, the EQ.
The emotional quotient rather than the intelligence quotient.
The I feel like there's 2 halves to this.
There's overly specialized -- Mhmm.
Juanita Wootton-Radko 09:04
-- which can happen.
I know when I'm excited about a topic where I've done a lot of study in myself, I can fall into the trap.
Of using so much jargon and expecting people to know what I'm talking about when they I'm already on chapter 7 when they haven't they don't even know what textbook I'm referring to.
I've gone that deep into the into the topic.
Because all this seems interesting.
Juanita Wootton-Radko 09:43
It's not that they wouldn't understand, but that I'm in a different place.
Mhmm.
So I often find that that's 1 thing is to make sure that my audience is on the same page as me.
In both a metaphorical and literal sense.
And the other thing I like to make sure is that I'm talking to my audience like they are a companion, a friend.
Juanita Wootton-Radko 10:20
I'm not talking down to a child who is particularly dull.
Mhmm.
I feel that 1 thing that helps is using jargon.
If you're going to use specialized words, then you need to explain the terms clearly in a few sentences so that your audience can go, okay, yeah, I know that you know, backstitch is means something different when your hand sewing compared to machine sewing.
So they have the context.
Juanita Wootton-Radko 11:08
And then you can explain why you would wish to do 1 thing differently in 1 situation than in the other.
I always think when we talk about things like this of Anna Green Gables where Gilbert says to Anne after reading her book that it was highfalutin mumbo jumbo.
And she was furious.
Yeah.
In the movie, she she decked them with the And I get the feeling I I sympathize with Anne that, you know, why do I have to come like, bring my ideas down when, you know, they're they look so beautiful.
Juanita Wootton-Radko 11:27
You tend to fall in love with your own ideas.
Which is another danger.
But but sometimes, I feel the best way to describe it would be what Einstein said.
Simplify as much as is necessary, but no further.
Yes.
Juanita Wootton-Radko 11:41
You know, you don't need to make everything into problem.
Yes.
Alright.
So who's next on our list here?
Howard Wallowitz.
Juanita Wootton-Radko 11:57
Whoa.
If oh my goodness.
He's the guy who's, like, was your mother a thief?
Was your father a thief?
Well, then who stole the stars from the sky and put them in your eyes?
Juanita Wootton-Radko 12:08
He had more sleazy and you and those.
Than I have ever heard.
It's that is how he starts off as in the early seasons.
Kim Thompson-Pinder 12:08
He
Juanita Wootton-Radko 12:41
eventually grows into a better character.
He's not completely reformed, but he improves.
And where the crash voice comes in is when people write they wanna seem hip and relatable, and so they will use swearing, sexual innuendo, rooted and crude?
Yeah.
Just being crude and, you know, toilet humor.
Juanita Wootton-Radko 13:03
And it's like, while at times the there's a place for that.
Sure.
It's, you know, it's not live at the Apollo.
Your book is representing you.
And in that instance, I feel like it's really important that you put on a professional persona -- Mhmm.
Juanita Wootton-Radko 13:37
-- and leave your weekend self for the weekends and not in the pages of your book because you don't know who in your audience you're going to alienate.
Mhmm.
And you risk losing connection on something that's really very easy to control.
And I think that includes all of your content, especially your social media.
People don't realize that, you know, you can't be 1 person 1 way and then another person on social media because people check you out.
Juanita Wootton-Radko 13:57
You know, they check out your website.
They check you out on social media.
They see what you're doing.
And, you know, if you come across you know, as this very professional person and then they come across you on Facebook and you've got all this crude crude stuff on there.
You know, and pictures of you pouring good, you know.
Juanita Wootton-Radko 14:13
You know, they're not necessarily gonna wanna work with you.
Yes.
Because you're you're judged by the company you keep.
Mhmm.
And social media really magnifies that.
Juanita Wootton-Radko 15:04
Finally, I'm gonna talk about Raj, and I call him the lost voice because for in the early seasons, if there was a female character in the room, he could not speak.
He would whisper to Howard, and Howard would act as his translator.
And then once a female character exited the scene, then he was like, oh, and he had plenty to say.
And I feel that's, like, this is gonna sound like I'm contradicting myself with what I may have said earlier that you need to write you can write to too small an audience.
Mhmm.
Juanita Wootton-Radko 15:52
If you're when you're talking about using your jargon, if you're if you're not inclusive of the people that you're aiming your book towards you're going to lose them.
If you're too vague about your ideas and too general, both cases, you're missing your intended audience.
So it really is important to understand who you're writing your book to and to speak with them in a way that connects you both.
And this is the point, Kim, where I thought maybe you could talk a little bit about how the RTI publishing questionnaire, client questionnaire really helps people find who their ideal reader is.
Yeah.
Juanita Wootton-Radko 16:40
So when we bring a client into RTI Publishing, the first thing we have them do is fill out this questionnaire.
And the point of the questionnaire is to help them determine the 2 big questions that we actually discussed in the last podcast together, which is, you know, who are you writing this book too?
And, you know, what are you writing this book about?
I always teach that, you know, if you write everybody, your book will be ineffectual and wish you washy.
So, you know, our first when we first bring on a client, you know, those first couple of sessions are a lot about, you know, who you're writing to you know, what are their wants, needs, problems, desires?
Juanita Wootton-Radko 17:19
Like, we take a really in-depth look at that person before we even start the book writing process because it's important to know who we're writing this book too.
So when you are writing a book, creating content, you know, sending out mass emails, you know, all of those kinds of things.
You wanna make sure that you are writing to the right person and that you're not trying to write to everybody about everything.
You know, you want your communication to be clear and you're okay with the fact that it's not for everybody.
You're not trying to reach everybody.
Juanita Wootton-Radko 17:41
You're trying to reach a group of specific people.
Mhmm.
Yeah.
I mean, when we were in school and you had a writing assignment, your teacher would give you an idea of I wanted to cover these certain points.
And if you didn't cover those points, then you weren't going to get as high.
Juanita Wootton-Radko 18:00
Mark, it's kind of the same idea is that you're wanting to check off that list.
Mhmm.
So in contrast to the characters in the big bang theory, when you're working on your own writing voice, You want to aim for writing that sounds confident?
Yes.
Kim Thompson-Pinder 18:02
Professional,
Juanita Wootton-Radko 18:23
informed, and natural.
Yeah.
When you keep these points in mind, you can be confident that your audience is understanding you.
And your message.
Now, I just wanna go back for a second because you do want it to sound natural, but it still has to be readable.
Juanita Wootton-Radko 19:02
So there there's a balance between the 2 because sometimes your natural voice does not translate well into writing.
So you do want it to be natural, but you still have to I I think 1 other point that we'd have to add is, you know, check your grammar, check your spelling, you know, have if it's something really important, have somebody else read it first so that they can give you feedback.
Are they understanding what you're trying to say?
Are they clear, you know, in what you're trying to say.
Do do they feel do they feel like you did it in concise, confident manner.
Juanita Wootton-Radko 19:19
Right?
So that's always a, you know, a very important thing.
So, you know, I've written personally over a hundred books and have worked on more than that.
And when I write my own books and I am in the process of writing author to authority.
It will be out in 20 20.
Juanita Wootton-Radko 19:43
In fact, I'm hoping to release 3 books in the alphabet of the 30 series in 20 20.
But you need to understand that when I write, it goes to my team.
You know, when Edith is the head of my team goes to her first, and then it goes to the other team members.
And they scrutinized that thing with a fine tooth comb.
And so It doesn't matter how long you've been writing for.
Juanita Wootton-Radko 19:56
Like I said, I've written over a hundred books.
Each book has been a hundred to 200 pages.
You know, there's 300 to 500 words per page.
I can tell you I have written a lot of words.
And that's not bragging.
Juanita Wootton-Radko 20:18
It's just the truth of the matter.
But even at this point, I still anything important that I need to send out even including sometimes emails goes to when need a first and I get her feedback.
So, you know, and she always gives me such lovely feedback.
It's like, Kim, I really don't think that's going to work.
Let's try it this way.
Juanita Wootton-Radko 20:47
Kim, your tone is not confident.
Kim, you're being a little rude.
So Yes.
Sometimes we step on the other side of company.
So, you know, If you want to improve your rating and your rating voice, 1 of the main ways that that you can do that is through feedback.
Juanita Wootton-Radko 21:32
And that's in a very important aspect of learning how to write.
1 of the things that I've done for several of my clients is while we were writing their book, they were writing blog posts.
And so for some of them, they would send me their blog posts, and I do quick feedback on it, you know, little rewrites and quick feedback to help them improve their writing styles so that it's matching the book.
So when the book aired out their writing style has improved to that point so that there's consistency throughout So I'm gonna let you have some closing thoughts there, and then I I have a closing thought to share as well.
Okay, great.
Juanita Wootton-Radko 22:01
Well, I just wanted to say that this is not something that you can flip a switch overnight.
Yes.
It's something that you work on.
And as Kim said, getting feedback from someone else is important, reading what you've written out loud can often help and help you massage to your words even more to discover whether or not It sounds natural actually coming out of your mouth.
Yes.
Juanita Wootton-Radko 22:31
And if it sounds maybe a little too close to what's coming out of your mouth.
Maybe you might need to raise the bar just a little bit.
1 of the big tools that I love I use it all the time in office is using the synonyms or going to dictionary dot com, fisource dot com, my 2 best friends, besides you.
And changing the word.
Mhmm.
Juanita Wootton-Radko 23:19
When I first wrote out my notes for the podcast, I was talking about how your message can be obscured.
And then I was like, that isn't quite what I wanted to say.
I am close, but and then other suggestion was eclipsed.
And I thought yes, but we're not quite there, and then I found overshadowed which gives you the idea that while you can still see what the message is, it's like there's a little dark covering you're being shaded by other parts of your message.
So that was a a valuable thing and that was something simple.
Juanita Wootton-Radko 24:04
If you tend to repeat the same words Like -- Yeah.
-- I know we talked about this, like, interesting, important, incredible.
Those are 3 words that people tend to use often often and you have so many options out there and my pet peeve would be things.
If you can find another word instead of things, you will be a better writer.
If you can when you're talking about it, if you need to drill down and specifically say, when I'm talking about things, what I actually mean is apples or fruit That will be beneficial and clearer for your readers.
Juanita Wootton-Radko 24:37
You have many great books inside of your friends and this is where you start getting them out.
So let's start working on your voice together.
Thanks, Wendy.
And I remember 1 time you gave me the hint that if you have to reread something that you've done in, like, word or something like that, change the font or change the size when you're reading it because then it makes it seem like it's brand new so you catch things.
So Well, good stuff, Anita.
Juanita Wootton-Radko 24:53
I am happy that we got to do this episode.
So this has been the author to authority podcast.
I'm Kim Thompson.
Pinder, I've been with Waneta Wood and Radco, and we will see you on the very next episode.
Bye bye.
It is not good enough today to present a wishy-washy message and expect the listener to want to work with you. Not only does your message have to be dialed into your target market but how you present it has to make the person believe that you have their best interests at heart.In today’s episode Lindsay McMahon joins Kim and talks about three tactics you can use to encourage the listener to take action with you.
Highlights Include:· The role that belief plays· The one thing you absolutely must do· A great tool to find out what your audience wants
Lindsay McMahon is the co-host of All Ears English. Her podcast is downloaded 8 million times per month globally and been ranked in Best of Apple Podcasts categories in 2018 and 2019 and as well as #1 in US Education Language Courses. Lindsay and her podcast have been featured in Podcast Magazine, Language Magazine, and Forbes.
If you have ever wondered how to present yourself in such a way that people invite you to be on their stage, then this episode is for you. Tyler Foley joins Kim on the podcast for his second appearance in many years and shares golden nuggets that will take your speaking to the next level.
Highlights Include:· Who your bio and introduction should really be about· How to stand out in an attractive way· How the hero’s journey can transform your speaker sheet so that it sells you
Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked.
Tyler is a father, husband, son, and performer, in that order. Some days he feels like he has dabbled in every industry on the planet, from oil and gas, to aviation, to film and television, but that diverse experience is what has made him so versatile!
Regardless of the industry or the titles he has held, what they all had in common was promoting and encouraging people to be heard and understood. The skills and resources he has garnered along the way have enabled him to become an entertaining professional speaker and a knowledgeable trainer, who inspires others to reach for their dreams.
Today, Tyler works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. Tyler is also a veteran podcast guest with over 300 appearances on episodes with topics ranging from leadership, safety, to overcoming adversity.
With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development and would welcome the opportunity to be on your show and discuss the lessons he has learned and the grace he has discovered in each event of his life!www.seantylerfoley.com
What difference does having a personal brand make in building your business? That is what Mary Henderson and Kim talk about on today’s episode.When you give your prospects and ecstatic brand experience then you become the go-to person to work with.
Highlights Include:· How to stay top of mind· How a lead should feel after they have touched your brand· How to get rid of the competitionMary is a Transformational Leader and an internationally recognised Personal Branding & Online Business Specialist.
Mary helps Service Industry Experts systemise, digitalise, and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.
Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded a thought leader in the digital sector.
Mary's point of difference is her Personal Branding technology, a SaaS platform that has the ability to define a person's s brand essence with precision that can be applied across all communication touchpoints.
When you engage Mary, you access 40,000+ hours of experience, knowledge and wisdom in Personal Branding, client profiling, lead generation strategies, online program development, sales leadership, content development and digital acumen.
Mary is also the Founder and Publisher of Industry Expert Magazine.
Mary embraces technology and social media in a big way and her followers are growing daily.
Mary is a heart centred, compassionate and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.
If you have ever wondered how to build a residual income business and why it can make a huge difference in your financial freedom then you want to listen to today’s episode.
Franco Lofranco joins Kim and shares from his decades of experience using residual income to build the life he wants including being able to take a year off to learn how to become a pilot.
Highlights Include:
· Choosing the right business to get into· How you can add residual income to your current business· The best category for residual income.
Cavaliere Franco Lofranco has been an entrepreneur since the age of 22. His parents moved from Italy to Canada at a young age and they instilled in him a work ethic and a sense of entrepreneurship. He started his first company at age 22. At the age of 24 he co-founded a company that became one of Canada's first high speed internet companies in the early 90s that grew into one of Canada's fastest growing companies. From there he expanded into sports, real estate, consulting, and eventually into direct sales where he built a global organization.
Due to his entrepreneurial success The Italian government and the President of Italy in 2007 bestowed upon him the title of "Sir" or as it is known in Italy as "Cavaliere" for his entrepreneurial accomplishments.
With his experience in building businesses and organizations and as well as in leading transformational seminars, today Cav. Franco Lofranco is inspired to help others build their own business through industries that achieve true residual income. In the largest industries that normally belong to the uber wealthy, like Health Care, Energy and Telecom, by following a proven model for success and to instill business mindset for today's modern entrepreneur
Attention entrepreneurs, professionals, speakers and coaches: Are you ready to take your business to the next level? Then tune in to the Author to Authority podcast, hosted by the amazing Kim Thompson-Pinder. Each week, Kim invites thought leaders in sales, marketing, and leadership to share their insights and advice on authority and influencer marketing.
This week, the featured From The Vault episode is none other than Larry Levine, the author of “Selling from the Heart.” In this candid and heart-warming interview, Larry and Kim discuss the importance of being genuine and true to oneself in sales. They share their perspectives on the relevance of emotional intelligence and the need to bring one's heart to clients, prospects and conversations. You don't want to miss this inspiring conversation on how to become the best version of yourself and drive better conversations with meaning that lead to increased sales.
Discover Larry's tips on effectively selling from the heart by being clear and concise, and truly caring about helping your clients. Learn about the impact of Simon Sinek's message and the importance of believing in your message to make people follow and believe you. Don't worry about overthinking, mind-screwing, or perfectionism when writing your book, just get it done and engage people through social media to build a following.
Larry's book, “Selling from the Heart,” encourages readers to take an inward look and become brutally honest about what they can do better. Check out the recommendation from Amazon, and see how Larry's book has touched the hearts of many. To access Larry's book or podcast, please visit sellingfromtheheart.net.
The key takeaway? Clear intent and genuine engagement can set businesses apart and build trust from the beginning of the sales process. So, are you ready to sell from your heart? Tune in to the Author to Authority podcast and take the leap towards success!
Highlights Include:
[00:04:19] The Importance of Authenticity in Sales
[00:07:35] Sincerity in Sales: Avoiding the 'Empty Suit'
[00:10:59] Sincerity in Sales and Emotional Connection
[00:14:33] The Power of Selling from the Heart
[00:18:02] Importance of Client Appreciation in Sales
[00:21:16] Promoting Books on Social Media
[00:24:51] The Impact of "Selling From the Heart
[00:28:19] Selling with Authenticity
Transcript
[00:00:51] spk_1: Welcome to the author to Authority Podcast. I'm your host Kim Thompson Pinder. And today we're doing our weekly from the vault episodes. Now, there were 88 episodes that I lost from the first season and a half when I transferred my podcast hosting, which is similar to website hosting to a different host because I had no clue what I was doing. So in going back and I looked at these episodes and I thought, you know what these episodes are so wonderful, filled with so many amazing guests that I decided to bring them back. So each week on Tuesday you will get a from the vault episode. Now, just a quick warning, these episodes may contain links that are no longer valid things that were offered by the guests or myself that are no longer available because it's been quite a few years since these episodes were aired. So I hope you enjoy it and you gain much value from it and now a from the vault episode to author to authority. And today I have the wonderful, awesome privilege of being able to interview Larry Levine, author of Selling form the Heart. And just before we get into the episode today, I just want to remind you that I always love to give away things for free. So if you go to W W W dot Power words dot pro forward slash free book, you can get my Power Words book, which just teaches you how to use your words to create situations that build your business. And actually, that's something that Larry and I will talk about on today's episode. Now, Larry, what exactly would your title be called?
[00:02:49] spk_0: Let's see, Kim, I'll just say uh sales coach podcast co-host, I'll throw some inspiration in there. I'll throw sales improve, mean guru in there. But I hate using the word guru. It's the first thing that came to my
[00:03:03] spk_1: head and you've also done a lot of corporate sales training as well. Yeah,
[00:03:08] spk_0: I have, I enjoy it because I always say you can tell when you look over my shoulder. I'm a sports fanatics. I always tell people I'm a sports geek and a sales nerd. So I love working with sales teams, Kim. I just love sharing. I'm a practitioner and I always say I love just eating what I throw out there. I do, I bring it from the heart, but I just bring some street savvy to sales and everything that I do, everything that I ask sales people to do and teams I do myself, that
[00:03:36] spk_1: is very obvious in your book. And so I'm gonna hold this up again for everybody selling from the heart. Make sure you go check it out on Amazon when I worked with Larry on this book. One of the things that deeply impacted me was the fact that for years, I had been trying to be somebody that I wasn't see like Larry, I'm very heart centered. And when I was learning to do business and trying to get clients and trying to get sales, all the information that was being taught to me was be brash, be bold. Take advantage of people get in there. Don't take no. And and that's not who I am. So when we were working together, Larry on the book, it was such a relief for me to know that I can be myself and still be heart centered and be really great on selling. So we usually talk about your story a bit first, but I really want to kind of get into your book. So tell us a little bit about the premise of selling from the heart.
[00:04:33] spk_0: I will in a second. But I want to go back to what you just said because it's really important and it will tie right in nicely, Kim to why I wrote the book. The way I wrote the book was I spent so many years in sales teams, some highly functional and unfortunately, some that were massively dysfunctional. And the one thing that I saw straight across the board and I didn't care if it was somebody who was new in sales at their mid point in their career or somebody who was really tenured is we did everything but work on ourselves. So in other words, we were hot, product knowledge and solutions knowledge and company knowledge and how to overcome objections and all this stuff that's important and rightfully so, but I never had a manager nor was I in a company that invested in their people, invested in their team and said, I'm gonna help you become the best version of you because if you do, then this is what will happen. So in putting the book together, that's why it was so important to me to write the 1st 34 chapters of selling from the heart for people to take an inward look of themselves and say, what can I do to become better? Because it's to me which means and some people popoy this term when you say, getting brutally honest because they think it's too harsh. But you know what I mean? We're all adults and we ought to be able to take it is we got to take a look in the mirror and say, ok, what am I doing correctly? And what could I be doing better? And that's why selling from the heart and the message that I'm bringing out is it's hard to become the best version of yourself if you don't know who you are internally. And a lot of sales people are struggling with that.
[00:06:16] spk_1: Yeah, I could see that because they're being told to be someone who's not genuine with who they are. So how can you be effective at anything when you're pretending to be somebody? You're not? Yeah.
[00:06:26] spk_0: And it's interesting because I may have told you this before, but you're gonna have to hear it again. Is I remember I was about a third to 1/4 into writing, selling from the heart. And there was a gentleman who reached out to me on linkedin. He asked me to connect and drove some pleasantries inside the message center and he wanted to know what research and what, you know, case studies I was putting into selling from the heart. And I just said, hey, you know, full disclosure here. I have no phd in psychology, right? I don't have a master's in human behavior. I have a phd from getting the crap kicked out of me selling copiers in Los Angeles. That's what I'm bringing to the book. But what was really interesting as time went on, he goes, I want you to look up a word and the word is called self deception. And he, and so, you know, I'm keeping it short for this, I mean guy, this is a great story, but he really roped me in and he got me going on this And as I started to drive more comments back to him, this is what this person said. He goes, I've read just about every book that's out there on E Q, right? Emotional intelligence, you know, heart centered books. And I always ask the writers, are you self deceiving people? In other words, are you writing a book to capitalize on it or do you truly lead a genuine heartfelt lifestyle? And I go, well, you'll just have to buy the book and find out and the guy tweets my stuff out all the time. And I say this for a reason because, you know, I love sale and I love the whole art behind sales, but it all starts inside of us. And if we're not bringing our heart to our clients and our prospects, if we're not bringing the best version of ourselves, then I would say, then what, right, which goes to chapter 10 of my book, which is all about being an empty suit. So
[00:08:12] spk_1: talk about that conference that you went to where you did the empty suit demonstration.
[00:08:19] spk_0: So I have to give a shout out to Mark Conner on this one because I've had the privilege of really getting to know Mark Hunter and being involved in his outbound conference and I'll be involved in it again in outbound 2020. So it was actually the whole evolution of the empty suit and bringing that to life. Kim was actually this past April. So it was the night before I was speaking and I was walking back with dinner for, with Mark and Mark goes, hey, Larry goes, I got a really good idea and he goes, hey, did you bring in another suit with you? And I said, I sure did. And he goes, I think it would be a hit if you actually propped up a suit somehow because he already knew what I was speaking about. And you started talking about the empty suit. I can guarantee you this, it would come to life like that. So sure enough, I propped up the suit. I had a suit, a shirt, a tie. The only thing I didn't have was an extra pair of shoes, but so be it. But I had the empty suit propped up on a chair. And all of a sudden, people started taking pictures, they were sticking their heads above the chair and they were snapping pictures and they're tweeting it out and they're hash tagging it and all that. Mark you know, Mark had his head above it. Jeffrey Geter had his head above it and things like that. And I go, there we go. And ever since then it's kind of, I spoke at a bank a couple of months ago here in Los Angeles and they said we would love for you to come here only under one condition. You have to bring the empty suit. And I had brought an empty suit and I had a little plastic cup, Kim. It says, can you spare some change on it? It was totally hilarious.
[00:09:55] spk_1: So tell our listeners, what does the empty suit mean? I just have
[00:10:00] spk_0: to let people know I'm not here to disrespect sales people. When I say empty suit, it's to really drive home a point that we have to be sincere. We have to bring substance, we have to bring our heart, we have to really care about not only ourselves but our clients and our prospects and unfortunately, there's too many people out there that are insincere, they're facades, it's not sustainable. They get called out all the time. It happened to me 20 plus years ago, I was called out and that's kind of what led me on this journey that I've been involved in. But I always say, you know what, you're an empty suit if you make it all about you and you truly, truly, truly are hiding your full intent. In other words, there's so many sales people that say one thing, but they mean something else. I said, you know what? It's just quite simple, just fill out the empty suit with sincerity and substance and watch what starts to happen. But unfortunately, there's so many in sales and I'm a firm believer that salespeople are a product of their environments that they've been raised in that we're raising sales people to make it all about them and not about their clients and their prospects. And what was really interesting. We had a guest on our podcast. This goes back, I'm gonna say probably three months ago, Kim. So that's
[00:11:22] spk_1: the selling from the Heart podcast. So we didn't announce that. So the book and the
[00:11:27] spk_0: podcast, let you do that one, Kim. That was good. Thank you. But what was interesting is our guest said, you know, listen, let's just take our glasses off for a second. Let's just take our clouded sales glasses off because we all live in a highly competitive world. If you spend any time in sales that there's really no difference between a competitor's product and your product. There's not too much difference between your service and their service. Somebody can come out with another widget just as fast. But through the clients and prospects eyes everybody's looks and acts and talks the same. What's gonna make the difference between you and somebody else is how fast you get to somebody's heart and I'm a firm believer in that. And if you're an empty suit, you're disconnected from that. But if you can fill that suit out and you can engage in meaningful manners with people, it doesn't take too long to figure out that they get it. It's just something magical happens that that person who's sitting next to you or across the desk goes, you know what, that's a real person who's asking me real questions, who's engaging with meaning.
[00:12:34] spk_1: Awesome. So, I was actually just checking out your book before we kind of got started because it's been probably a year or so since I've had a really good look at it since we first launched it. I think it's a year and a half. Now it's like the
[00:12:47] spk_0: third week of September, What? 2018.
[00:12:51] spk_1: Yeah. Yeah. Now a lot of our listeners are not generally sales people, but they are entrepreneurs, they're professionals, they're coaches. So, one of the things I wanted you to talk about is how as we as entrepreneurs, how can we take care of our clients and really just make that difference because as an entrepreneur, if you can demonstrate that you're different from all the other entrepreneurs, then people are gonna want to work with
[00:13:19] spk_0: you. Yeah. You know, and I've had to learn this and f disclosure for all your listeners, Kim and I have had some pretty cool conversations in getting to know each other, but I always say this if you're clear with your intent, right? If you have conviction behind what you say, why you say it, how you say it, people get it and I place my clients up on a silver business platter. I'm there for them all the time. I share with them how much I appreciate who they are and what they do. And I'm here to help and I'm constantly staying top of mind because I always share with people, relationships do matter. It's up to you what you do with it. And it's the same approach that I took as I'm building my business is I share with people all the time. I'm there to help. I'm thinking about you. I send them cards. I keep my message top of mind to them. And I say, you know what you can call me any time you want. I've been on people's podcasts and I've dropped phone numbers and things like that. But your clients are everything even as an entrepreneur and it's up to you to proactively build that relationship. It's not up to the other person. At least that's through my eyes is you have to be clear. You gotta to be concise with your message. You got to truly care about helping them and constantly let them know you're here
[00:14:39] spk_1: to help. That is awesome, Larry. So I know you've prepared a few things to tell my listeners today. So I'm gonna let you loose for a minute to talk to my audience about how you help people and what are some tips that they can really use to just sell from the heart?
[00:15:01] spk_0: I think the biggest thing is, and I've learned this through trial and error. That what you do as an entrepreneur matters is we all have a message that matters. And if we understand our message, Kim, and if we understand how to deliver it, people will start to grasp on to this. And I'm a big Simon cynic junkie. I eat and breathe and sleep. Everything that guy throws out because his message resonates to me and I watch something that he said a while back. He says, if you believe in your message and you're, you're clear with your message and you're concise with your message, people will follow and they will believe you. And that's what I started to notice. As I was bringing my message to the forefront around selling from the heart is I saw broken sales teams. I saw broken sales people, I saw broken sales leaders and a lot of people think that this message is mushy, gushy, touchy, feely and things like that, especially coming from a male perspective because it's so female ridden and I'm and you know, I I just had to throw that out there. But if I'm just being gender neutral on this is we all can sell from the heart. And I know it because if you look inside your personal relationships and so forth, I know that hopefully most people bring their heart to their personal relationships. So when I start taking a look at how do I help sales teams with the message around selling from the heart is it took me a while to figure this out. But it was just through the perception, it was just through how I was viewing other sales teams. As I saw sales people that couldn't clearly deliver a message. I still see it to this day. I see salespeople who can't share their story. I see sales people who are misaligned with their clients. I see sales people that are detached from the companies that they're working for. And it started to make me think that if I can take the message around selling from the heart and latch on to top of what's missing, I can help them become a better individual. I can help them strengthen their client relationships. I can help them engage and drive better conversations with people with more meaning and they can connect in a more impactful way which in turn will help them drive sales and the same could be applied even at the entrepreneurial level to all your listeners that are out there is we have to understand how to connect at the heart. And this is how I just said in this world today. And I don't care if it's in sales or not in sales is we just lack trust. People think that, you know, they just doubt everything that you say, and they're skeptical about it. So if we understand that going in, it's up to us as individuals to build trust, to build credibility and remove the BS radars that are at all time high. And I think you can do this by bringing the best version of yourself. And that's what I work on with sales teams. That is
[00:17:47] spk_1: so cool. So I hopped out for a quick moment because I wanted to grab something. Larry talked about showing how you care by sending cards. And the moment he said that this and Larry sent me this just after the book was launched with a wonderful message of saying thanks. So, you know, makes an impact. I've kept this card now forever and it will stay forever. So, you know, you can never show appreciation enough to your clients. And that's one of the reasons why I wanted to have Larry on my podcast. As you know, one of my first top five guests is because he gives from the heart and he was amazing client to work with. And this is one of my ways of saying thank you to him for our time together and just allowing me to be part of the process of selling from the heart. And Larry, a lot of my listeners are people who want to become authors who want to use their books to be able to build their business. So I want to take a few minutes and just talk about the process of writing this book. So why did you decide to write the book in the first place?
[00:19:07] spk_0: I don't know if we have enough time to really unpack this whole story. So full transparency, Kim already knows the story people, but I'll condense the story is I made a promise when I got married to my wife that I wanted to write a book. By the time I was 50 it was just, it was a bucket list thing that I wanted to do. Well, it didn't turn out that way. I was, I'll be 55 in a couple of weeks. So I was 54 when the book came out. So it was a little bit past that date. But my podcast co-host Darryl Amy was the one who really convinced me to write a book. He kind of hijacked me on an eight hour car ride and he said, hey, Larry, he goes because we already had the song from the Heart podcast was already out. And so change of plans, he picks me up from the airport where he lives and he goes, hey, we're not going to where we, we're gonna go to do some soul searching and you know, build out the business lot. He goes, we're taking a detour and for eight hours, Darryl gnawed on my left ear on why I should really write a book. And he goes, Larry, he goes, this is true. You, you already know it, Kim because I know Darryl because you know Darryl. So he convinced me, he goes, Larry, you got so much inside your head that you need to bring out, you need to write a book. And actually he goes, maybe the title should be something else. I said, no, I'm not writing on that subject even though I know a lot about that subject and I know a lot about social. I just did not want to write a book because it would just become shelf where I said, Darryl, you're convinced me to write a book. I've agree to write a book. I wanna write a book that's gonna have the wow factor. It's gonna just pack full of punch and it's gonna be a read and a reread and he goes, what do you want to call it? And I said selling from the heart, it was just easy because, and that's how the brand's been built out was through the podcast and through the book and bringing my book to life. And if there's one bit of advice that I can give your listeners through what I've learned is you can't expect and, and sorry, I'm gonna be harsh on this is you can expect to write a book and all of a sudden get noticed exactly what I did. This was purely through trial and error. Kim, you know, this is after each chapter of as I was writing, selling from the heart was I threw it out on social with the cover of my book. Hey, in chapter one, you're gonna see this, right? Who wants to join the selling from the Heart Movement and built up a massive following around it. And I engaged, educated and excited people around why selling from the heart matters. And conversely now that I'm almost done with the audible, I'm doing the exact same thing is, hey, I just finished recording chapter nine of the audio version of selling from the heart. I promise it's gonna pack a punch who's all in. And I think regardless of what stage you're at in your entrepreneurial career is leverage the power of social. But you got to engage people, you got to get people excited about why they should pick up and read or listen to your book.
[00:22:05] spk_1: I so agree. So what was one of the hardest things for you about this process?
[00:22:10] spk_0: Mind screwing my book that I mean, I, and now as I'm doing the audio, oh boy Kim, I've even changed some of it in the audio. But I think that the hardest part behind the book was overthinking the book. I knew the message and I knew what I wanted to get out there, but it was now rereading it and changing it and rereading it and changing it and overthinking it because I was too focused on. Ok, well, what would people think about that then? Finally, I just said, forget it right after a couple of swift virtual kicks in the butt. I think that'd be the biggest thing is don't mind, screw it. Just don't because otherwise your book will never get done. I know this for a fact because I'm in the National Speakers Association in Los Angeles. That's cool. And there's a friend of mine that's become a friend of mine. I told him about my book and he goes, heck, he goes, I've been writing a book for three years. I said, where are you at with this? And he goes, I'm still not finished. I go, well, I'm gonna give you a swift kick in the, you know what? Because you just got to get the stinking book done. Yeah. Do
[00:23:15] spk_1: you remember the two words? I used to say to you.
[00:23:19] spk_0: Sorry. No, no. OK. Well, just give me a clue.
[00:23:23] spk_1: Starts with an A, starts with A P OK. You, you'll know it as soon as I say it analysis paralysis. Oh Yeah.
[00:23:33] spk_0: Yeah. No, I Yeah.
[00:23:35] spk_1: And you know what? It is a common thing because your message is so strong and you really wanted to make sure that you got it out there in such a way that would make an impact. And so that's a good thing. But the bad side of the coin is, is that you analyze it to the point that it never gets done. Yes.
[00:23:55] spk_0: Correct. And what's interesting is, and that's why I wanted to write this book in the way that I wrote it was, I wanted it to pack a punch because there's a lot of people out there that will deliver a message and they just deliver it. I wanted to and, you know, it goes back to, I wanted to write, selling from the heart in a way that people would read it and reread it and reread it and the messages that I've been getting in the Amazon reviews that I've been getting and the video messages that have been sent to me had just, I mean, some of them I just cry, Kim because I mean, you know, you know me, well enough that I wear my emotions on my sleeve and I just go, you know what, I just can't believe this book has made such an impact that it's made, but I think it was the right time, right? Message in a sales society that's sorely lacking heart.
[00:24:46] spk_1: I agree. All right, Larry, I would like for you to tell people how they can get your book, how they can get your podcast, how they can find you on social media. Well, you
[00:24:57] spk_0: could find out anything you want to know about selling from the heart, just go to selling from the heart dot net. If you do want to just take a sneak preview of the book and kind of give it for a little cruise through, you can go to selling from the heart dot net. And it's forward slash book and you can download the first three chapters of selling from the heart. If you want to just take a sneak peek at it, you can listen to my podcast, you can find it on all the podcast apps. So it's selling from the heart as well. I'm all over linkedin. I'm all over Facebook now only just because I was at the send out cards, relationship marketing Grand Summit And I was shamed on stage. I didn't have a Facebook profile so you can find me all over Facebook, can find me on Twitter and Instagram as
[00:25:41] spk_1: well. So I pulled up your book on Amazon and I just wanted to read part of one of the reviews. So every now and then I encounter a book that is both challenging and inspiring Larry Levine selling from the heart is just such a book. It calls you out in areas, you know, you can do better in while revving up your enthusiasm and motivation author Larry Levine Hills from the office Technology Space and has a spectacular track record selling in one of the most competitive markets in the world. I had the pleasure of meeting Larry at the outbound sales conference in Atlanta and found him to be one of the most genuine and authentic people I have ever met. Yeah.
[00:26:20] spk_0: Not bad. I wrote that review myself. Kim
[00:26:25] spk_1: geez. The picture doesn't really look like that count
[00:26:29] spk_0: or something. I mean, that's why I just think that the longer anybody spends in sales, they start to see this, that I have no problem raising the water level on things that need to be said in the sales world. Because for so long, it's just interesting that I'll just tell you a quick story is I was in Starbucks about 56 months ago and I hadn't been in Starbucks for a while and they said, hey, where you been? I said, well, I've been actually, I've been out of the country. I was running a workshop around my book. And they go, you wrote a book? I go, yeah. And I go, I didn't, hey, you know, mentally I'm going, I didn't think I really needed to tell you. I wrote a book. But nevertheless, and the barista at Starbucks goes well, hey, Larry, what's the title of your book? And I said, well, the title of my book, Selling from the Heart, how your authentic self sells you? And this lady goes, heart sales. Something just doesn't jive because my perception of sales is far from being heart centered. Now, keep in mind this is a barista from Starbucks. But quite frankly, that's the majority of perception of sales. And it's just the world that we live in where we lack trust. And everyone thinks that sales people are full of BS is if you can get to the heart of what matters and you can really peel it back and get to know somebody at a human level, right? That you're there, you're in the moment you care about them, you're there to help. There's no self deception. You're in the moment and you truly, truly, truly want to help them do better business instantaneously. Those people smell it. And that's what I want sales people, sales leaders and executives to understand. Quit the manipulation, quit all the BS tactics is if you and your sales people cannot open up a conversation, first impressions, all of that in the very beginning of call it your sales process or the buyer's journey, you're behind the eight all from the Get
[00:28:29] spk_1: go. Yeah. Well, thank you so much, Larry. It has been so much fun having you on today. And I just want to say thank you for coming on and really sharing from your heart because as we share this message of selling from the heart, it just really allows people to be free to be who they are and to create heart centered businesses. So thank you so much, Larry.
[00:28:56] spk_0: Awesome. You're so welcome. It's so good to see
[00:28:58] spk_1: you. You too, Larry. Well, this has been another episode of author to Authority and we will see you all on the next episode.
Larry Levine is the international best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.
Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. In the fall of 2013, Larry became a corporate major account rep for a Japanese OEM in downtown Los Angeles, California, one of the most competitive markets in the United States. He walked into a zero base opportunity with no current customers. By using the strategies explained in Selling from the Heart, he booked over $1.3 million in new sales in 2014, leaving behind over a $1.6-million pipeline for the next rep to develop.
Larry now coaches and inspires sales leaders and their teams to do what he did. Since 2016, Larry has coached sales professionals across the world, from tenured reps to new millennials entering the salesforce. They all appreciate the practical, relevant and “street–savvy” nature of his coaching. Larry is not shy when it comes to delivering his message.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
“I’m leading a revolution of authenticity, integrity, and substance in the sales profession.”
Larry lives in Thousand Oaks, California where he is actively involved in Kiwanis and other local non-profits.
Connect With Larry:
https://www.sellingfromtheheart.net/
https://www.linkedin.com/in/larrylevine1992/
Have you ever wondered how Amazon was able to go from a small start up to one of the biggest businesses in the world and how you can use it to build your business? On today’s episode Steve Anderson joins Kim and shares 14 Principles that he has learned from studying shareholder leaders written by Jeff Bezos himself.
Highlights Include:· The 4 Cycles of business and how best to use them to build your business· The role that failure plays in growing strong· When to make quick decisions (and when not)· Believe it is always day 1· The one thing you cannot do without
Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world's most influential thought leaders.
You are in a for a treat today on the Author to Authority podcast. Roy Osing brings such a unique perspective on personal branding and how to use it to build a business. You will enjoy his style and wit.
Highlights Include:· Why being different is perfect for your business· Why execution is the most essential thing in your business· A new look at using your book as a marketing tool
Roy Osing is a guy who took a start-up to A BILLION IN ANNUAL SALES!
He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.
Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.
As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.
He is a blogger, content marketer and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DIFFERENT or be dead’, with ‘The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES’ as his seventh.www.bedifferentorbedead.comroy.osing@gmail.com
Have you ever felt lost when it come to marketing for your small business? Most do. In today’s episode Kim and Marisa share about marketing fundamentals and you market confidently knowing that you are heading in the right direction.
Highlights Include:· Having you finger on the pulse of your target market· How to be aware of where a person is in the buying cycle· The research you need to do· The common mistakes that are madeWhen I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud.
My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to dealth, but I had to overcome my fear of public speaking.
As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.
Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance.
Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world.
Freelancing is great way to earn additional that could become your main income in time. In today’s episode Adrienne joins Kim and shares how you can get started the right way and then how to scale it to the income that you want.
Highlights Include:· The one thing you shouldn’t do when getting started· One of the best freelancing sites to get started on· Creating a cover letter that converts lookers into buyers
Adrienne Johnston is a presentation designer who specializes in helping clients visualize their content in PowerPoint for the purpose of landing new clients, educating existing internal or external clients, or securing investment capital. Adrienne's current clients include Meta, Microsoft, Samsung and Marriott.
Additionally, Adrienne coaches other presentation designers on building their successful presentation design businesses.
Adrienne currently resides in Seattle, Washington with her husband, daughter and their two cats
Want to know how to create demand for your products and services before you even release them? Then today’s episode is for you. Carly Cais joins Kim on the show and shares a framework that you can use to position yourself and your products properly for launch success.
Highlights Include:· The one place you need to go to do research· How to create authority before your launch· How to use 1 piece of content and stretch it out over 30 days
Carly J. Cais started in Marketing over 20 years ago, first in B2C and then in B2B. Author of the upcoming book "Startup to Scaleup" and CEO of the Content Marketing agency RevvSpark, she is on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand
Have you ever wondered if joint ventures can work for you in your business? Wonder no more. JV specialist Mac Attram joins Kim on the podcast and shares how you can us JV’s to easily connect with your perfect target market.
Highlights Include:· The difference between JV’s and Affiliate Marketing· Where to find JV’s to partner with· The six steps to creating a JV partnership
Mac Attram is the Founder & CEO of MindSpace Coaching, a leading business growth expert, widely regarded as one of the most sought-after Business Coaches and Trainers for Entrepreneurs.
He is famous for helping business owners rapidly increase their sales revenues between 20% – 200% in les than 1 year, as well as implement better processes and build winning business teams so that they can have more time off to enjoy their lives.
He is the author of 4 best-selling books; all available on Amazon.
Mac had many years of challenges and failures in business before discovering what really works! His tenacity and over 30 years of Martial Arts practice helped him stay focused and disciplined; a trait he takes into all areas of his life including business.
He is an entrepreneur who has developed and sold several profitable companies. He is also a multi-award-winning business coach and has been featured as an “expert advisor” in TV, newspapers, and magazines.
He was previously awarded the ‘Executive Coach of the Year’ in the UK.
Kendra Corman joins Kim on the show and shares from her vast knowledge of lead magnets and how to create one that will attract your target market to you.
Highlights Include:· What questions your target market is asking· The best formats for lead magnets· You do not need to be a huge expert to have something of value to shareKendra has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out.
Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences.
She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a Master of Accounting from Oakland University.
On the Author to Authority podcast, Kim Thompson-Pinder explores how to get past the feelings of impostor syndrome. Kim helps listeners understand that they don't have to be everything to everybody, but they can make a difference in someone's life by focusing on the areas they feel they can shine best. She encourages listeners to remember that superstars have been in the trenches and have paid their dues, and that it's unfair to compare their current success with the listener's current level of achievement. Listeners of this podcast acquire the tools and knowledge they need to feel more empowered and confident that they are working toward their own successes and individual excellence. Visit the website at AuthorToAuthorityPodcast.com to join Kim each week and gain success today.
[00:00:02] Overcoming Impostor Syndrome
[00:04:41] The Benefits of Not Comparing Yourself to Others
Have you ever wondered when the right time to introduce branding into your business? Stephanie Riel joins Kim on the show to talk not only about the timing of Branding but the basics to get you started off right.
Highlights Include:· Don’t start branding until your business is established· The science behind different colors and why companies use them· Does the font you use make a difference
Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.
Tyler Horsley joins Kim on the podcast to talk about how your network defines you net worth and an interesting perspective on networking that will take your business to the next level.
Highlights Include:· Why giving certain things away for free builds your business· The one type of person that is key to network with for business growthTyler Horsley is a CEO, Investor, Private Equity, Business Growth Advisor, Board, Speaker, INC 500 Company Creator, philanthropist, AI-builder & investor.
If you want to learn some to accelerating your business growth then this episode is for you. Luisa Ferrario joins Kim and shares her over 25 years of experience in helping consultants, professionals, speakers and coaches build amazing businesses.
Highlights Include:Why Alignment Is EssentialThe difference that clarity makes*How 3 circles can help you create a year’s worth of content
Luisa is aRebel Transformative Leader, and she empowers entrepreneurs to set up a thriving business so they can accelerate making the money they desire and impact millions.
I help them develop the right mindset, business structure, and leadership approach to double their monthly income in 90 days or less. In addition, I work with them to scale their business, become the accomplished CEO of their own company, and lead with joy their team of rockstars.
Entrepreneur for 25+ years, I am a growth mindset, business, and leadership mentor, international speaker, published author, and have founded 10+ businesses globally so far.
As I own the astounding power to get the unspoken heard, the hidden revealed, and the unfelt perceived, people also call me Hidden Leading Forces Ninja, The Ninja of Better Business, and The Marie Kondo of Mindset, Emotions, and Energy Clutter.https://www.luisaferrario.com/work-with-me
The call to action helps entrepreneurs set up the right mindset, business structure, and leadership approach to 2x their monthly income in 90 days or less.
URL to Kim’s LinkedIn Post on Momentum and Consistency mentioned in the episode:
http://www.linkedin.com/posts/wordninjakim_consistencyisthekey-activity-7015650737137344512-ghwo?utm_source=share&utm_medium=member_desktop
Bob Burg joins Kim on Author To Authority to talk about how you can give exceptional value in business and enjoy extraordinary results through the Five Laws that are the core concepts in The Go-Giver series.
He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional and profitable, as well.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies, and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Connect with Bob Burg online at TheGoGiver.com
Brandon joins Kim on the show to talk about what SEO is and how consultants, professionals, speakers and coaches can use it to get increased traffic to their website and their message.
Highlights Include:· SEO is not just for blogs anymore. Google maps out many forms of content· This one tool will help you spy on your competitors and see what keywords they are ranking for· The role of backlinks and where to get them from.
Brandon helps small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media, paid ads, etc.https://seooptimizers.com/gift
Thanks for Listening to the Podcast. Claim Your SEO Gift From Brandon Leibowitz & the SEO Optimizers Team. Special Early Access to our SEO Masterclass. Learn How We Use Search Engine Optimization To Increase Our Sales & Leads.
Malene joins Kim on the show to talk about NFT’s and why you should be getting into them, now with your premium content.Highlights Include:· What is an NFT?· How do you use them to generate income· Where to start? Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers, and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author.Malene is a futurist at heart and as a business model innovator, she is determined to find new ways for authors to connect with their audience and strategically use their books to build their businesses. Her personality is fun, passionate and provocative, and as a publishing rebel and a knowledge liberator, there are no darlings she won’t kill. Her most recent book is about web3 may disrupt the publishing industry in the very near futureGoosebump.pub/nextgen-author-book
Kim starts a new series of episodes which will be aired every Thursday. These are shorter episodes where Kim will be teaching on Authority Marketing, Book Publishing and Marketing.
In this short episode Kim introduces a new segment to the Author to Authority podcast. AUTHORity Marketing Training Briefs. Short segments each Thursday design to walk you through everything you need to know to use Authority Marketing in your business.
Creating a content strategy is not hard once you have figured out a few key things. Hamilton Bolduc joins Kim on the show to share with how to create a brand voice that will make your
content sing.
Highlights Include:
•How to figure out your voice•The one thing you need to know to create effective content•Why testing matters
Hamilton Bolduc is an entrepreneur and marketer on a mission to connect top content creators with leading brands and start -ups. He built Content Machine after dealing with the pain point of finding top talent to support his consulting clients
First impressions matter! You only have a few seconds in today’s crowded online world to grab your perfect client’s attention. On today’s episode Ruben Alvarez joins Kim and shares how you can create an amazing 3 second hook that will cause others to stop and pay attention to what you are saying.
Highlights Include:
• Why human psychology does not work• The words you choose matter• How to know your audience and what attracts them
Ruben Alvarez is a brand consultant and author. His primary message is sales will bring you money, but brand will bring you legacy. He has been featured in Forbes, Business Insider, yahoo finance/news, Los Angeles tribune, LA Style Magazine, Distrupt, thrive global and many more for his tactics regarding brand development. Ruben is an advocate for businesses and people to create a magnetic brand in which the client comes to you.Social Media –@ I Am Ruben Alvarez
What happens to your business when you are a category of one? Patty Dominguez joins Kim today on the show to talk about just that and how you can create it.Highlights Include:•Why you need to become a category of one?•How it changes your business and the way potential clients see you•Why your niche can’t be everyone?•How to stand out in a competitive fieldPatty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy, managing just under a billion dollars in marketing spend over her tenure in Corporate America. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities. When not working, you'll find her staying up to date with marketing and business books. She also balances all the left brain activities with regular woo-woo activities like yoga, sound baths, and spiritual retreats to help keep her grounded. She also loves taking improv classes for fun and lots of laughter. Patty lives outside of Chicago, is married to Phil, has 2 sons, and has a very cute rescue dog, Ruby.
Most people have the conception that the only way to make money from books is by selling them. In this episode Jonathan Green dispels that myth and shows you how giving your book away will build your business faster.
Jonathan Green is the bestselling author of 300+ books, a celebrity ghostwriter, and a high ticket affiliate marketer who now lives on a tropical island in the South Pacific. He has turned being fired during a blizzard into a thriving online business.Desired CTA
Send Audience To:
http://givetogetfree.com/
Gives away my Amazon bestseller for free. Teaches how shifting from competition to cooperation and from sales to generosity led to explosive growth for my company.
D Arlando Fortune joins Kim on the show to talk ways to use your book before or while you are writing publishing it. One of the best things you can do is sell the book you write and Fortune covers that this episode.Fortune is a self-publishing strategist, bestselling author of multiple books, and creator of the SIGNATURE Book Formula™. He's the founder of No Doubt Nation where the followers live by one mantra: “Make LIFE Happen… EVERY DAY!” And the mastermind behind the #OneBookAway Movement and the Wealthy Author Podcast. Through his books, speaking, and business he teaches entrepreneurs and speakers how to write, publish, and turn branded books into multiple streams of income.Desired CTA
Send Audience To:
fourhourbook.com
The link goes to the sales page for The 4-Hour Book bundle, which includes the ebook, audiobook, and all of the book's downloads, for $7.
There is a difference between just using social media and knowing how to make it a tool you use to build your business. In today’s episode of the podcast Tracy shares how to make DM’s your best friend in making those vital business connections.
Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!
Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success.
As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.
Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. https://www.tracybeavers.com/resources
This is my resources page where listeners can find all of my free resources, join my Facebook group, etc
I enjoy talking about how I find the best in people and know how to translate it in media that gets you the results you want. How to get discovered, and be more discoverable. I love helping executives and founders create brands that are highly revered and respected with the use of media. I like sharing how I build traditional and no-traditional celebrity brands. And I have hundreds of shows and celebs to pull references from.
Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact.
Vinnie is the Editor-in-chief of I Have A Podcast® and is responsible for discovering and amplifying the voice of independent podcasters worldwide.
As a network executive at MTV Networks (98-07) he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild 'N Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!
You can listen to Vinnie dissect the creative process with some of the stars and creatives who helped launch his career such as Mandy Moore, Danielle Fishel, TJ Lavin and Ananda Lewis (to name a few) on the award-winning “I Have A Podcast” audio experience which is available everywhere you watch and listen to podcasts.
Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Diane von Furstenberg, Ashton Kutcher, Jessica Simpson, Beyoncé Carter, Ashlee Simpson, Carson Daly, Nick Lachey, Sharon Osbourne, Sean "Diddy" Combs, Wilmer Valderrama, The Simmons, Russell Simmons, Nick Cannon, Lindsay Lohan, TJ Lavin, Vanessa Lachey, Benji & Joel Madden, Aly & AJ Michalka, Kelly & Jack Osbourne, Tyrese Gibson, Molly Sims, Lauren Conrad, Kristin Cavallari, Danielle Fishel, Carmen Electra, Sisqo, Dave Holmes, Susie Castillo, Damien Fahey, Quddus, La La Anthony, DJ Clue, Suchin Pak, Gideon Yago, Brianna Keilar, Tracie Strahan, Erika Martin, Sway Calloway, Sean Hannity, Alan Colmes, Matt Pinfield, Tom Green, Ahmet Zappa, Pauly Shore, Jerry Springer, Snoop Dogg, Utkarsh Ambudkar, Morgan Spurlock, Will.i.am, Ebro, Andy Milonakis, Kelis, Aubrey O'Day, Hasan Minhaj, Patti Stanger, Chris March, Danielle Staub, Beth Ostrosky Stern, Audrey Gruss, Dottie Herman, Peter Thomas Roth, Tinsley Mortimer and Leah McSweeney.
Corporate brands VPE has worked closely with include Macy's, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl's, Hope Fragrances, Ciroc, Dow, Lady Foot Locker, AARP, Prudential, and AllState. Desired CTA
Send Audience To:
vpe.tv/hub
– Amplify a podcast: vpe.tv/quuu – Launch a podcast: vpe.tv/podbean
– Get paid for your podcasts: vpe.tv/podmatch
In this shorter episode, Kim shares with you some exciting news about the podcast and how you can be featured on it.
Kim welcomes Pete Mohr to the show talk about having your business support your life instead of spending your life supporting your business.
Pete shares how when you have your promise, product, process and people in sync with one another you can’t help but make profit.
Highlights Include:
- Who should be making the everyday decisions in your business
- Why your product and your promise should be in alignment for steady growth
- What should the processes in your business look like?
- Who are the "people" in your business and why they need to be in alignment
Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses.
Pete started coaching others in business because of his belief that, ‘You own your business; it shouldn't own you’.
It's time to start using frameworks that allow you to have a turnkey business so that you can live the life you deserve!
www.simplifyingentrepreneurship.com/planner
Have you ever wondered what it takes to transition from you doing all the sales to developing a sales team? Jeremy Pope has the answer. In this episode he shares what you need to know to decide if it is the right time to start a sales team.
Sales Sans Adversaries: Do you want to be your clumsy awkward self while closing deals that feel great for you & your prospect? Did you know most people don't need more sales teaching? They need COACHING on what they're ALREADY doing. We're on a mission to free bootstrapped service Founders from toxic sales practices that can feel like being stuck in quicksand. Plus, every sale provides fresh, sustainable, locally-sourced water wells to survival-mode communities across the world.https://salescalloverhaul.com
Personalized sales coaching that quickly equips you to be your clumsy awkward self while closing deals that feel great for you & your prospects.
Today is the day every new author waits for - Book launch day. Today I am honoured to let you know that my client Sean Litvak is launching his book Proverbs For Leadership.
If you have wanted to take you leadership to the next level and become that person that other not only willingly follow but want to follow then this book is for you.
Please support him by buying his book for $.99 USD on Amazon.
You can find it by typing in Proverbs For Leadership Sean into the search bar or by clicking the links provided here.
Amazon US -https://www.amazon.com/dp/B0BSFW835S
Amazon Canada -https://www.amazon.ca/dp/B0BSFW835S
Amazon UK -https://www.amazon.co.uk/dp/B0BSFW835S
Thank you for helping to make someone else's dream come true. You are a blessing!!!
Early in life, people told Sean Litvak he talked too much. Yet, even today, individuals sometimes marvel at all Sean has to say. Through these experiences, Sean has learned how to harness his tongue and has become far more moderated than when he was younger.
Sean discovered over the years the importance of self-talk and how running his mouth could lead to the racing of his mind and land him in self-sabotage while at the same time understanding the importance of how his words affect others. Individuals today are far more responsive and thoughtful about the words said to them, and because of the shift Sean has made in his communication, people easily get to know who he is, what he believes, and how he thinks.
This change in perspective has come through years of receiving feedback from others, sometimes encouraging and at other times discouraging or even harsh. Often, Sean heard that he had too grand of expectations for himself and others. However, it was through these interactions that Sean learned his expectations were only for himself, not others, and the expectations others had for themselves were not his to improve upon unless asked to assist with a plan.
As a natural talker that can easily mix in networking and social settings, Sean had to learn the importance of listening to others and not just engaging them in conversation. When you read anything Sean has authored or heard him speak, you have most likely heard him talk about how “God made us with two ears and one mouth for a reason. Listen more than you speak!”
His understanding of the value of listening has created an atmosphere that motivates others to group engagement and produced enjoyment on teams where Sean either leads or is an active participant following other leaders.
Sean subscribes to the philosophy that all leaders must be followers first before they earn areas of leadership authority. He also believes that even once someone achieves a leadership role, it is best for individuals to participate in other organizations or groups as team members, not the leader. Ultimately, Sean believes that always being in submission to another leader produces growth that is not found in self-improvement studies or only leading and not following.
Sean is passionate about understanding yourself and improving. He leverages the technology around him to gain greater wisdom, understanding, and knowledge about how to achieve the goals he has set for himself, helping others with the goals they want to achieve, and writing plans to create actionable steps for those goals.
Sean Litvak is a native of the Chicagoland area, a graduate of the University of Illinois – Urbana/Champaign and currently lives in southern Indiana outside Louisville, KY, with his wife, Lauren.
www.proverbsforleadership.com
You are going to enjoy today’s podcast with Chery Tan as she shares very simple, easy and practical ways to overcome shyness and create great videos that capture attention.
Highlights Include:
· The 3 things holding you back· The key elements of a good video· A 3 day challenge to get you comfortable in front of a camera
Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space.
A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities.
She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video.
Cheryl and her husband have three sons and live in Virginia Beach, Virginia.
https://cheryltanmedia.com/videotips
This is a free Video Ready Checklist that gives creators something they can follow every time they sit in front of the camera.
If you want the easy way to guest on other people’s podcast then check out PodMatch. https://www.joinpodmatch.com/kimthompsonpinder
Yes, it is an affiliate link and if you join I will receive a few dollars which will help cover the costs of producing the Author to Authority podcast.
Deirdre Tshien joins Kim on the podcast and shares her story of not only having started and exiting several businesses but how she came to podcasting and growing an audience quickly.She hares the 4 tiers of getting traffic to her podcast but many of them can be used for any type of content you post.Highlights Include:· Why passive marketing does not work· How to actively engage an audience on Social Media· The one way that grows your audience fast and how to get started· Do you need to pay for traffic?Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter!
Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, social media captions, promo email, blog post, LinkedIn article and YouTube description - in under 10 mins - so that they can quickly amplify their message, grow their listeners and build their movements!
She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show.capsho.com
If you are a podcaster looking for the fastest way to market and grow your podcast with an AI-Powered Podcast Copywriting tool, try Capsho for free (no credit card required)
Bret joins Kim to share with you his vast knowledge of publishing and the major mistakes that he sees many authors make that cost them money instead of making them revenue.
Highlights Include
*What is the optimal length of a chapter
*How to make your book consumable
Why you don’t send people to Amazon to buy your book
Bret Ridgway is a 25 year veteran of the speaking industry and brings a unique perspective handling the back of the room sales table at 150+ conferences, providing fulfillment services for some of the biggest names in the industry and speaking on many stages himself. He's the author of 7 books focused on speakers, authors, information marketers and event promoters and is a frequent guest on virtual summits, podcasts and at in person events.
https://BretRidgway.com*
Special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business."
John Schuchman joins Kim on the show and talks about how he went from having a J.O.B to starting real estate and making nothing for the first nine months to making over 100K per year in his second year, plus hosts a great podcast and mentors other real estate agents on how to do what he did.
Highlights Include
· How to use social media for free tobuild a following· How to get people to instantly know, like & trust you and want to do business with you· How you don’t have to be an expert to get started.
John Schuchman is a top Realtor who created a six-figure real estate business using organic social media growth in the first two years of his business. In 2019, he lost a full-time W-2 job and struggled mentally and emotionally for months before he found his home in real estate. He has helped others successfully transition from employee to entrepreneur. With no advertising, he tripled his business in one year and can teach your audience to do the same. He now has a 6-figure business and a passion for not only helping his own clients but also for helping others grow businesses.
He has a gift for organic social media and coaches others in using it well. No cold calling, no pitching, just sharing stories and treating people the right way, so they want to do business with him again and again. John does such a great job that 100% of his clients have left him a review.
John now coaches Realtors on how to create a successful real estate business. John also coaches other businesses how to use the "low-hanging fruit" of organic social media for free to create success in their businesses. http://therealestatesurvivalguide.com
Krystle Dookoo kicks off the first episode of “Everything Social Media” with a roadmap of 5 steps you can use to develop a strong social media marketing plan to make 2023 your best year yet! In this episode, she talks about the importance of setting goals and taking time to analyze past results to create a stronger plan!
Krystle works with entrepreneurs and small business owners to teach them how they can use social media to grow their audience, connect with their target market and develop a brand and image online that people will trust and choose as the leader in their field. She believes social media is here to stay and we can revolutionize our business and our brand. She enjoys helping others get their message out there to the world using their social media platform of choice.
www.imageriementors.com
Victoria Wolf joins Kim on the podcast to share about why your book cover needs to be fantastic and how to do it.
Highlights Include:
- What is the goal of the book cover?
- Why you shouldn't go with just the one you like best?
- How does your cover make people feel?
Victoria and Rich met later in life and have been making up for lost time for the last ten years. The one love they both shared, food, brought them together and still takes them on great adventures today. From creating a line of gluten-free baked goods to their how-to cooking videos, food is at the center of their lives. Taking the leap to full-time RV living was both exhilarating and terrifying, but they knew in their hearts it would be a great decision. They both work from the road, running their three businesses: book publishing, content creation, and art. There's never a day without an adventure in their RV life and if you think they miss home, well, home is where you park it.
https://youtube.com/gfexplorerswww/wolfdesignmarketing.com
Kim welcomes Michelle Nedelec to the show. A kindred spirit who spent her time failing forward until it all finally clicked and she realized it was up to her to determine what success is.
In today’s episode she talks about both online and offline marketing and where to start to see the most results.
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com
Send Audience To:https://www.awarenessstrategies.com/website-audit/
This report will do a diagnostic of your website including your SEO, functionality, consumer readiness and an impact analysis of where your website is today. It's 30+ pages of the exact effectiveness of your website, letting you know what you're doing right, what you could improve and what red flags are waving on your site.
Do you want 2023 to be the year that your business is changed forever? Do you want it to be the year where you reach your business goals and maybe even surpass them? Then this episode is for you.
In today's show Kim shares with you the last three of the five ways to start the year off strong and will finish with the other three the first episode of 2023.
Highlights Include:
Something you need to do or your business will stagnate and die
The one thing that will cause your business to grow
* A great way to create your BHAG
Kim Thompson-Pinder – The Extraordinary Word Ninja, Chief Visionary Officer of RTI Publishing, International Best-Selling Author, Award-Winning Speaker and Host of the Author To Authority Podcast
What is the one thing that every Entrepreneur needs to be successful? Visibility.
That is what AUTHORity Marketing is all about. Helping others to see your business as the go-to in your niche through the 6 Six Key Building Blocks. Want to do it 10x faster? Write your Signature book.
Kim Thompson-Pinder – The Extraordinary Word Ninja, CVO of RTI Publishing, International Best-Selling Author, and Host of the Author To Authority Podcast knows the power of words and how to use them.
Kim did not write for 30 years after a teacher told her that, “She was no good and should stop.” Then, she came to a crossroads and chose to let those painful words go. Since she set her words free, she has gone on to author more than five books. Most importantly, Kim started RTI Publishing and has helped over 200 entrepreneurs to become authors and authorities in their niche.
If you would like to learn more about AUTHORity Marketing and how YOU can use it to build your business bigger, better, stronger and faster, go to https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58 to get Kim’s newest book Author To Authority on Amazon.
Do you want 2023 to be the year that your business is changed forever? Do you want it to be the year where you reach your business goals and maybe even surpass them? Then this episode is for you.
In today's show Kim shares with you two of the five ways to start the year off strong and will finish with the other three the first episode of 2023.
Highlights Include:
What is a BHAG and why do you need one in your business
Don't be afraid to dream big in 2023
* Some of Kim's BHAG's and how it will benefit you.
Kim Thompson-Pinder – The Extraordinary Word Ninja, Chief Visionary Officer of RTI Publishing, International Best-Selling Author, Award-Winning Speaker and Host of the Author To Authority Podcast
What is the one thing that every Entrepreneur needs to be successful? Visibility.
That is what AUTHORity Marketing is all about. Helping others to see your business as the go-to in your niche through the 6 Six Key Building Blocks. Want to do it 10x faster? Write your Signature book.
Kim Thompson-Pinder – The Extraordinary Word Ninja, CVO of RTI Publishing, International Best-Selling Author, and Host of the Author To Authority Podcast knows the power of words and how to use them.
Kim did not write for 30 years after a teacher told her that, “She was no good and should stop.” Then, she came to a crossroads and chose to let those painful words go. Since she set her words free, she has gone on to author more than five books. Most importantly, Kim started RTI Publishing and has helped over 200 entrepreneurs to become authors and authorities in their niche.
If you would like to learn more about AUTHORity Marketing and how YOU can use it to build your business bigger, better, stronger and faster, go to https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58 to get Kim’s newest book Author To Authority on Amazon.
Episode Transcript
[00:00:00] : you are an entrepreneur, a professional, a speaker or a coach and although you've come a long way, it's time for you to take it to the next level we've got you. This is the author to authority podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders and sales, marketing, networking, communication, social media promotion and business leadership. Let's do it. This is the Author to Authority podcast now your host, the Extraordinary Word, Ninja-Kim Thompson-Pinder.
Welcome to the author to authority podcast. It's just me today Kim Thompson Pinder as we end off 2022 and what a year it has been, not only for me personally, but I think we've seen the world shift as we've come out of COVID in ways that we just didn't know what happened. And I want to just take some time to encourage you as we move into 2023 as life slowly goes back to what is going to be the new normal. But I wanted to encourage you that the new normal does not have to be who you are in business that you don't need to be affected by the Ups and downs of this crazy world that we live in. So for today's episode on the last day of 2022 and for the first episode coming in on Tuesday, I wanted to talk about how to start 2023 off. Really good and strong. So today I'm going to cover the two of the five points that we're gonna go over and in the next episode, I will cover the next three.
So the first one and this is one that I've been thinking a lot about is having that big hairy, audacious goal that be haig, that three year vision that's going to help carry your business forward no matter what happens. And I've been reading a book called vivid vision by Cameron Herold and it is just inspiring me to think differently about my three year goals and what I want them to look like. And one of the things that he said was, you know, you need to have that audacious goal, that goal that you cannot achieve on your own. And it made me think about that. And I thought, yeah, the goals and dreams that I want, I'm not going to be able to do on my own and they should be so big that at this moment it is completely impossible. And that can be scary to think through impossible dreams. But you're thinking about what you want your business to look like three years from now, Not today, not tomorrow, not even the end of 2023, But what do you want your business to look like at the end of 2025, going into 2026.
And so I want to encourage you to dream really big and don't be afraid to dream really big, Don't be afraid to dream things that even right now, even if you had all of the resources available to you, if money weren't an object, if you could hire anybody you wanted to and it was still impossible today to do because of maybe technology or the way things work. Don't be afraid to dream it because we don't know how things are going to change and all of a sudden the technology is going to be there. I mean look at how much social media has changed and how much now you could do on social media even compared to three years ago. So don't be afraid to have those really big hairy, audacious goals and they should encompass every area of your business. So think through what is your marketing, your sales, your accounting, maybe your legal, what does uh your what does your hm I just lost my train of thought. Anyway think of all of the areas in your business and here's the thing. You don't have to know how, see in many cases it's not going to be you figuring out how this gets accomplished as you build out the team in your company because you can't do it all. You don't know it all. You you don't have specialty and everything. So as you build out teams of people to help you accomplish these goals, they're gonna know how or they're going to figure out how or they're going to create how your goals should be specific enough that everyone else gets inspired by it. So the people that you're gonna have working with you, your clients, everyone should be inspired by your goals.
Now, here's the thing when you're when you finally have created this big hairy, audacious goal. And I do recommend reading vivid vision because he talks about how to structure it so that it can be useful to everyone, but share it first with those in your company, don't share it up to the world, let the vision stew and steam in your company and let them start to figure it out. But then at some point you're gonna want to share that with the world. And so I thought I'd share with you two of my three year goals.
Now one of them Is actually gonna be starting in 2023 and that's the author to authority community and it is going to be a place where you can come and learn how to position yourself as that expert in your niche, in an authentic way that doesn't is not bragging. it's not self centered, it's out of serving others that you allow your expertise to shine. And this community is going to help you in so many ways to do that. And it will also help you learn about how do you do that with a book. And so this community is going to be multifaceted with networking teaching training, we're going to have experts and it's just, it's extensive and I don't have all the details yet and I can't tell you what, because that's still being worked out. But I'm hoping hoping and working towards the end of january to be able to release the office through authority community to you and I am just so excited about it. It's been something that's been in my heart a long time. But I finally have the team around me. I didn't have the team around me before to be able to accomplish this goal.
But now I do now the second one, this is a three year goal. I would love to have a retreat center. I live in nova Scotia. I'm right on the top of Cape Breton Island. My house is a few hundred feet from the ocean and I would love to build a writer's retreat center out here. It'll be a place that my clients can come and relax and refresh where I can treat them. But it also want to be a place where people who want to work on their books can come and just rest and relax and have teaching and have training and support and, and um accountability. So that is going to take quite a bit of money to build a retreat center like that. And so that is my three year a goal to either build or buy a place. But that's something that I just is in my heart to do to, to bless others and give them a space where they can write their messages down as well.
No, number two and this is the first two we're gonna do today. The second one is break your big hairy audacious goal into daily goals and sometimes I can be hard because you know, you're trying to think forward, but what I want you to do is I want you to think backwards, so pretend it's three years down the road and you're looking back at all the actions that you took to get to where you are then. So instead of trying to look forward, look back, take that three year goal, the end goal, break it down, break it down for each area, marketing sales, whatever those areas are, and take a look at what it's going to take to get there and break it down into a small daily goal. You know, you ever heard that sailing saying, how do you eat an elephant one bite at a time? Well, it's true in business, how do you reach that big hairy audacious school, you break it down into small daily goals that don't seem like much, but when you start combining those together day after day, all of a sudden it becomes, It becomes amazing, momentum kicks in and I want to talk to you for a moment about what I call the consistency factor and I've decided that my word for 2023 is consistency. I know really exciting and yes, I am. Canadian,
But what I've learned is consistency is the price that you pay for success and in the last few years between COVID some personal things, some health things moving across the country, I've not had the consistency I've needed in my business. And so my word for 2023 is consistency, those small actions done daily, that are just going to make a huge difference down the road. And if you want to hit momentum, you want to see momentum in your business, then you've got to become best friends with consistency because you see consistency and momentum, they are best friends. And if you want to meet momentum, the only way you get to momentum is through consistency and consistency is a very tough friend. They consistency, watches over momentum and doesn't let just anyone meet momentum. You've got to pay the price by becoming best friends with consistency first. If you want to see momentum work in your business.
And is it fun? Nope, sometimes it's just downright boring. It's those little things that I have to do this again and again, I have to do this every day. It's like learning how to play piano and, and I'm in the process of uh, increasing my piano skills and I've been working on all those little exercises that you have to do to gain strength and muscle memory in your fingers and they are boring, la la just doing that day after day. But over time you build up the muscle memory and in time you can do it so fast and so quick that other skills come easy because you've taken the time to do it. It's the same with your marketing and your sales and building out your social media and for me, building out this community, gonna be small daily actions to build out this new community and in time what happens is is that Those little actions build up, build up, build up build up until you've eaten the elephant and you've reached that big hairy audacious goal.
So as we end 2022, I don't know what your 2022 is like but I want to wish you the best 2023, the best year that you've ever had in your business. May it be a year where your dreams and your goals get turned into reality, may it be a year where your business expands in ways that you never even anticipated And I hope that you will allow the author to authority podcast to be a part. Now I was going to release this the next episode but I'm so excited, I'm going to tell you now and give you a little gift to start 2023 off in a great way. Starting in February. The author to authority podcast is going to three times a week. I really want to expand out how much knowledge and teaching and training that we are sharing with you. I have already got recorded through till March episodes with vetted experts on all sorts of different topics that are just going to help you and take you and take your business to the very next levels. So for january two episodes a week. But starting february monday Wednesday friday, you'll be able to hear the best of the best of the best of people teaching and training you on authority marketing, book publishing, marketing sales, you you name it everything that you need to help you build your business strong. So this has been kim Thompson Pinder on the author to authority podcast. I want to thank you for being one of the many listeners in 2022 And we are just going to expand out 2023 to make authority authority one of the best business podcasts out there have an amazing happy new year and we'll see you on the very next episode. Bye now.
You've been listening to the author to authority podcast, Extraordinary Word. Ninja Kim Thompson has helped over 200 entrepreneurs professionals, speakers and coaches write and publish their books that have become incredible marketing tools for their business and many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show, make sure to like rate and review and we'll be back soon but in the meantime, hit the website at www dot author to authority podcast dot com. See you next time.
Chris Myles got married in 2013 and found out they were pregnant with their first son in 2016.
HIs wife sat him down and explained why she needed to quit her $40k a year job so she could provide "mommy-care" and not have to resort to "day-care".
So, he started with niche blogging, YouTube and affiliate marketing.
18 months later, they were making enough to pay off our debt and retire his wife.
On today’s episode he shares how he did it.
https://bloggerevolution.com/
Blogger Evolution is where the magic happens! You can find all the tools I use to run my online businesses, podcast show notes and my popular and FREE Passive Income Workshop where I show aspiring entrepreneurs the exact steps on how I built a passive income that lead to retiring my wife and me quitting my job to spend more time with my family.
Your host Kim Thompson-Pinder shares a special Christmas message with you form the heart.
Merrill joins Kim on the show to give many amazing tips on how to have conversations that make an impression on the listener and encourage them to have relationship with you.
Show Highlights Include:
How to frame conversations to your benefit
How to listen and engage effectively
* How your unique style can benefit you in conversations
Merrill is co-owner of SHIPSHAPE, MIDA, SHIPSHAPE Podcast. He balances his time between active networking, conducting podcasts with experts, and developing a marine services platform. He graduated with a degree in Cultural and Intellectual History from Rhodes College, where he helped create the college's first newspaper “The Sou'Wester.” After graduating he established 2 non-profits for people with Parkinson's. Later he hiked the Appalachian Trail in 2018, Merrill moved to Boston to attend Suffolk Law. While at Suffolk, Charette began his liveaboard journey aboard his 40-ft sailing yacht - Alabaré. Charette is a frequent contributor for Points East Magazine - the boating periodical for coastal New England.
https://www.linkedin.com/in/merrillcharette/
Nicky Billou joins Kim on the podcast to talk about the way to create a $1 million dollar a year practice in 3 years by standing out and becoming the thought leader in your niche.
Highlights Include:
Why You Can't Sound Like Everyone Else
No Mayo Messages
Defining Who You Help
Triple Your Investment In Self Development
Nicky Billou is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is and advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the co-founder of eCircle Academy (www.eCircleAcademy.com ) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart LeaderTM Designation.
As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com ) Nicky has interviewed over 300 of the world’s top Thought Leaders, such as:
•Astronaut Chris Hadfield
•George Ross of the Hit TV Series The Apprentice
•Barbara Corcoran from Shark Tank
•Supermodel & Business Mogul Kathy Ireland
•Ivan Misner — Founder Of BNI
•Graham Weihmiller — CEO of BNI
•John Maxwell — World’s #1 Leadership Author
•NYT #1 Bestselling Author Seth Godin
•Marie Forleo — Oprah’s Coach
•Jack Canfield: Author Of Chicken Soup For The Soul
•Scott Adams: Creator of Dilbert
Www.eCircleAcademy.com/appointment
Book a complimentary breakthrough call, so that your can get clear on why you are stuck in your business and have a roadmap to get you unstuck and to the next level.
Social Media Specialist and Author to Authority podcast Co-Host Krystle Dookoo talks about what are hashtags and three tips on how you can use hashtags to find your audience, share your content with your target audience and how to find the right hashtags to make your content stand out.
Jason Barnard joins Kim to talk about your Brand SERP or what Google shows when you type in your or your company name and how you can control that.
Highlights Include:
- You need to control your Google presence because potential business checks you out.- Why you need your book on Google Books- Why you need separate entities for yourself and your business- The power of having a knowledge panel and how to get one easily
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...
https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/
Find out more !
Kim shares 5 easy ways that you can use your book to gain visibility and do lead generation with it.
Kim welcomes Jason Cutter to the show to talk about the truth when it comes to sales and what you need to do to become effective at it.
John Lusher joins Kim to talk about the power of LinkedIn and are you missing opportunities to grow your business through it.
Kim welcomes Ant Blair to the show to discuss how you can make Google work for you as an entrepreneur.
Latanya joins Kim to talk about the benefits of hosting a podcast as a way of marketing your book.
Kathryn Woods joins Kim and they have an amazing conversation about how to use your voice to be seen as the authority in your niche, especially from the stage.
Want to build your business faster? Create a tribe on LinkedIn. In this episode our Social Media Specialist Krystle Dookoo shares 3 tips on how to get started.
If you want to be successful in the sales portion of your business then social is a key factor in it.
Scott Aaron joins Kim to talk about how to create sales on LinkedIn without being salesy.
It's time to Celebrate!!! Join Mike Garrison as he launches his newest book Can I Borrow Your Car? If you have ever wanted to know how to use referrals to build your business than this episode is for you.
The Author To Authority podcast is back! Kim shares her journey with you over these last few months and her plans for the future of the podcast.
Laura Connor joins Kim to talk about getting seen as an entrepreneur, professional, speaker and coach and how you can use it to build your business. She especially focuses in on LinkedIn and shares the 5 Steps to massive visibility.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
In this episode The Authority Gang continue their conversation on how to gain visibility and give great tips on where to start and some ways to do it.
It has been a while since all four members of The Authority Gang have been together. In this episode they discuss what has been going on in their business and ways that entrepreneurs post Covid can gain visibility and build their business faster.
Krystle Dookoo shares the importance of using social media for your business and why it is important to find the platform that works best for.
This month Kim features Revenue Growth Engine. If you have ever wanted to know how to double your business and align your sales and marketing this book is for you. To get the book on Amazon in Kindle, Paperback or Audiobook - https://www.amazon.com/Revenue-Growth-Engine-Marketing-Accelerate-ebook/dp/B08B43M4W1/
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
In today’s episode, Krystle shares about the history of LinkedIn and how to use this platform to build your brand, increase your visibility and expand your network.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Kim has been enjoying featuring her client’s book here on the podcast.
This month she features The Sport of Life by Olympic Coach Ram Nayyar. If you feel like fear is stopping you from reaching the success that you want then you need to check out this book review and get the book on Amazon. It will change your life.
www.amazon.com/Sport-Life-Reaching-Happiness-Fearless-ebook/dp/B01M8I8GHO/
Jeff Klein is back and this time he shares about your 30 Second Elevator Pitch and how to make so people want to connect with you afterwards. Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you. Kim has ana amazing interview with Steve Lowell and he shares so many gold nuggets on how to differentiate yourself and how to use your book to get yourself out there, that Kim’s mind was blown. You do not want to miss this episode.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.
It has been a while since all four members of The Authority Gang have been together. In this episode they discuss what has been going on in their business and the changes that they have made over the last year that have positioned them for even more success this year.
Krystle Dookoo shares the importance of using social media for your business and why it is important to find the platform that works best for. Krystle works with entrepreneurs and small business owners to teach them how they can use social media to grow their audience, connect with their target market and develop a brand and image online that people will trust and choose as the leader in their field. She believes social media is here to stay and we can revolutionize our business and our brand. She enjoys helping others get their message out there to the world using their social media platform of choice.
www.imageriementors.com
Kim is excited to introduce a new monthly segment to the Author To Authority podcast. Each month Krystle Dookoo our featured expert will share how you can use social media to build your business the right way. Her episodes will include what platforms to use, how to use them and what’s new in each.
Kim starts a new feature this month – Book reviews. She will be sharing about some of her favourite books and how they have helped her in her entrepreneurial journey.
This month she features Selling From The Heart by Larry Levine. If you have ever wanted to sell authentically, care about your clients and bring in lots of sales then this book is for you.
Did you know that you could build any size business you want just with referrals? Mike Garrison continues his conversation with Kim and shares how you can create a system where you can predict referrals.
Did you know that you could build any size business you want just with referrals? Mike Garrison joins Kim on the podcast and shares how you can create a system where you can predict referrals.
Do you want to get your message out to the world but not sure how to do that? Today’s episode will help with that.
Kim’s wonderful co-host Juanita Wootton-Radko will be leaving the show and on to new adventures. In this episode they share many laughs as they discuss her time on the show and as Project Manager for RTI Publishing. They also share about the value of friendship and how it has changed both of their lives for the better.
It has been a while since all four members of The Authority Gang have been together. In this episode they discuss what has been going on in their business and the changes that they have made over the last year that have positioned them for even more success this year.
Have you ever sat down to write and found yourself stumped? On today’s Writer’s Workshop episode, Juanita gives some of her ideas for coming up with topics.
Jeff Klein and Kim have a wonderful conversation about finding and getting on those first stages to start promoting your business including where to find opportunities to speak.
From the Elevator Pitch to Keynote Speeches, Jeff Klein guides people to the right words for each situation. As a Speaker and Trainer, he has received rave reviews speaking over 800 times, reaching tens of thousands of business professionals. He is the author of 30 Seconds to Success: Generating Referrals with Your Elevator Pitch, and the upcoming Speaking As a Business Strategy: 9 Laws to Business Speaking Success.
Kim & Juanita begin a two-part series that talks about how to increase your sales by having the right kind of conversations. In this episode, they cover the rest of the points and gives practical advice on how to implement them.
Heather Abbott joins Kim to talk about her experiences in helping people to become prosperous in their life both inside and out by making wise decisions when it come to money.
Brian Ludwig joins Kim and shares how he helps struggling owners build their business by focusing on their numbers, improving their cashflow, and giving themselves more time freedom.
Queen Adalah joins Kim and shares her story of going from having a speech impediment to running a speaker’s academy and how you can overcome the obstacles and live life with purpose.
Kim & Juanita begin a two-part series that talks about how to increase your sales by having the right kind of conversations. In this episode, they cover one of the five points they have to sare.
Kim continues her reading of her newest book Author To Authority with chapter 1 on Marketing and the three key foundational pieces you need.
Becoming a skilled writer takes practice. On today’s Writer’s Workshop episode, Juanita covers a writing exercise that you can use all year long: the focus word. Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate. Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes. Want a free sample of Kim’s newest book, Author To Authority? Go to www.AuthorToAuthority.com/get-the-book
Tammy Gross joins Kim and shares how as a scriptwriter she learned how to tell powerful stories that transforms lives and is sharing how you can create your transformation story.
Kim & Juanita continue the series and shares with you the other three ways to start 2022 off strong and gives practical examples of how to implement it in your business.
Kim & Juanita share with you two of the fives ways to start 2022 off strong and gives practical examples of how to implement it in your business.
Kim and Juanita look back on 250 episodes of the Author To Authority podcast and talk about the ups and the downs of doing a podcast and some of their favourite episodes.
Kim’s newest book of course titled Author To Authority comes out in January and she wanted to give you a special Christmas gift. In part two Kim will read to you the Introduction of the book and share a special Christmas Message.
Kim’s newest book of course titled Author To Authority comes out in January and she wanted to give you a special Christmas gift. In part one Kim will read to you the Preface of the book.
Juanita shares about the power of your message in your business and how the wrong words can hinder it from being effective.
Everyone has a unique style, or “voice” when they write. What are some of the ways that our message can be overshadowed by our writing “voice”? Kim & Juanita use some of the characters from TV’s Big Bang Theory to illustrate examples and come up with ways to fix or avoid miscommunication.
In today's episode, The Authority Gang talk about their plans for 2022, what worked great for them in 2021 and what things did they learn that they are going to change in 2022.
Some things have happened in Kim’s life that have caused her to think about how much is she showing those she cares about that she does. That lead her to also thinking about her clients and how she can show them appreciation as well. In this episode she shares some ideas that she came up with.
Simi joins Kim to talk about her entrepreneurship journey and how the key factor in her success had been to always learn and apply what you have learned. She also talks about Jass Academy and how her team helps freelancers and solopreneurs connect with the right people.
Parchelle Tashi joins Kim to talk about how to use your book after it is written to create courses, get on stages and using video in your business.
Michel Neray joins Kim to catch up since his first appearance on the show and talks about how he had to pivot during Covid, how his passion and purpose have come together and shares amazing training on how entrepreneurs can use story telling in their business.
www.insideoutstorytelling.com
Mark comes back to do another great episode with Kim. This time the focus on the power of audio in your business and how you can use that in combination with a book to grow it.
Chris Baden joins Kim to catch up since his first appearance in the summer and to show you his system of using chat to dramatically increase his business.
What happens when you are texting ideas for the podcast and you and your co-host interpret it differently? You do both episodes. In this second one, Kim & Juanita talk about books that they have read that will benefit your business.
In today's episode, The Authority Gang share the power of consistent, targeted action and what it can do for your business.
Becoming a skilled writer takes practice. On today’s Writer’s Workshop episode, Juanita covers a writing exercise to organize your thoughts, sharpen your skills, and boost your creative thinking.
Brian Sexton does a return appearance and leaves a message of encouragement that every entrepreneur will not only benefit from but will hep you encourage others as well.
Tracy joins Kim on the show to update you with some wonderful new developments in LinkedIn that is going to help you move your business forward.
What happens when you are texting ideas for the podcast and you and your co-host interpret it differently? You do both episodes. In this one, Kim & Juanita talk about the power of a book and how it makes client acquisition easier.
Kim welcomes back Karen Williams, fellow publisher and book coach to talk about the current state of publishing and how you can self fund your book.
Kim welcomes back Amanda Tobinski and they have a great conversation about she has earned through Covid and what entrepreneurs, professionals, speakers and coaches need to be focusing in on when using Facebook ads to get the most results in 2021.
To listen to her first episode go to https://authortoauthority.com/podcast/atoa-ep15/
Darren Reinke, author of The Savage Leader joins Kim to talk about the difficulties of leading a company and becoming a Savage Leader will not only change your life but your business as well.
Mister Productivity himself, Mark Struczewski joins Kim again on the show to talk about what he has learned through Covid and how to recognize distractions that are hindering you from being as productive as you can be. Hey there! I'm Mark Struczewski ~ Mister Productivity.
Different writing styles set the stage (and your reader’s expectations). What style works best for your purpose? On today’s Writer’s Workshop episode, Juanita discusses how to tailor your writing style to suit your intended audience.
In today's episode, The Authority Gang share what has been going on in their business and the valuable lessons they have learned during the pandemic.
Writing books and content is not always easy but in today's Writer's Workshop, Juanita shares some great tools that will help you take your writing to the next level!!!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
What happens when you have two publishers on the same episode? An amazing conversation that every entrepreneur will benefit from. Doug Crowe joins Kim on the show to share some stories about some amazing books he has written for clients, but most importantly how a book can help you build your business.
Kim welcomes back Marlene Marco to get her insights about how entrepreneurship has changed since Covid and what we can do to keep it from hindering us.
Check out Marlene’s first episode Networking & Connecting The Right Way With Marlene Marco at https://podcasts.bcast.fm/e/p8mpjq6n
Kim welcomes back Tavetta Patterson to the show to update us on her new book NO. 95 Tips To Help You Live Your Purpose By Saying NO.
Kim & Juanita continue their series from becoming an Author to going to an Authority in your niche. This episode focuses on how you use social media to create Superfans, your Brand Ambassadors who take your message to the world.
Kim welcomes back Dee Bowden back to the show to share with us the great lessons that she has learned from Covid and how entrepreneurs can use that to continue to build their business.
She also talks about her new book Collect The Cash – The Sale Is Not Complete Until The $$$$ Is In The Bank.
“To be or not to be…”
There are many famous phrases, poems and epigrams written by other writers that you can use in your work. On today’s Writer’s Workshop episode, Juanita discusses how to use quotations in your writing. Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
In today's episode, The Authority Gang share the ins and outs of selling with confidence and are you giving too much information instead of asking for the sale.
In this episode Juanita interviews Kim and talks about the launch of Kim’s new book Author To Authority coming out in Oct. She gives suggestions on how to use a book to build your business
Jeff West joins Kim to talk about how sometimes the things we hung with in our business have nothing to do with the external activities going. Sometimes, it is what going on inside that counts.
Jon joins Kim to share from his vast knowledge of sales and business on how you can pivot during these times and be able to prospect excellently.
Check out this replay of one of the wonderful trainings at my Online Network & Learn Events. Laura shares freely about how to sell your products and services in this new environment.
Check out this great interview I did with Trish Springsteen. She works with authors on how to use their books to build their business and she shared many valuable tips. If you are an author, you do not want to miss this episode.
The world has changed and how you network has as well. Or has it? Mia joins Kim on the podcast to share how to network authentically whether in person or online.
To become a well-known authority in your field requires time, patience and a lot of action. Co-host Juanita Wootton-Radko joins Kim to contimue the discussion on the 3 ways to become an authority in your niche.
Get a free sample of Kim's newest book coming out in Spring 2020 by going to www.AuthorToAuthority.com/free-sample
In today's episode, Kim, Krystle, Carol and Samantha talk about how they are each using different social media’s to grow their business.
On today’s Writer’s Workshop episode, Juanita shares great tips on what to do when you are staring at the blank screen and are tempted to let distractions get the better of you.
Samantha joins Kim on the podcast for a wonderful conversation on why having a niche in your business is critical and how it creates success. For most entrepreneurs, this seems counterproductive, but it is the true way to build a financially stable business.
To become a well-known authority in your field requires time, patience and a lot of action. Co-host Juanita Wootton-Radko joins Kim to begin the discussion on the 3 ways to become an authority in your niche.
Marlene Marco joins Kim to talk about effective networking and how to do it in a way that is authentic and produces results at the same time.
Marlene Marco is a “Connector of People and a Creator of Opportunities”! She’s known as Durham, Ontario, Canada’s Queen of Networking and she’s the Founder and facilitator of the highly successful Heart of Networking Events! Recently, Heart Of Networking expanded to include an online membership base to increase visibility and expand the circle of influence for all involved.
Marlene loves to facilitate the connections that help individuals to move forward. She has been an entrepreneur her entire career, so Marlene speaks from firsthand experience. Helping others succeed IS her passion – whether it is through networking connections or helping them sharpen their professional image with fashion and accessories. Marlene is keenly aware that everything you wear makes a statement. The key is to align your “statement” with your message.
Marlene’s brand is best summed up as #StyleSparkleConnect
www.HeartOfNetworkingEvents.com
www.marlene.nygardstyle.com
www.plunderdesign.com/glam
https://www.facebook.com/heartofnetworkingevents/
https://www.linkedin.com/in/marlenemarco/
See omnystudio.com/listener for privacy information.
Nageen joins Kim to talk about her book #HerRhythm and the story of her dramatic escape from her abusive husband with her two sons from Pakistan to the US.
Nageen Riffat is a business strategist, coach & key-note speaker. Her business coaching modules are focused to identify the key steps entrepreneurs must take to advance into positions of influence and leadership.
She specializes in start-up and scale-up projects for small and mid-sized businesses. From the concept to actualization, she works in every step of the way with her clients in writing a business plan, crafting a strong brand design (logo, website, marketing collaterals etc), structuring marketing plans, ROI calculations and many other areas to achieve phenomenal growth and success in their dream businesses.
Nageen has been featured in numerous magazines, articles and conferences; including E-Zine, Our World (Avery Dennison Corporation website), Single Mom Movement (USA) and runs her personal blog Staple From The Deep. She has delivered numerous corporate coaching sessions in Pakistan, India, SriLanka, Vietnam, Cambodia, Thailand and USA uncovering the essential elements of both business growth and building a personal brand. Nageen holds a Degree in English Literature.
She has earned several professional certifications; including but not limited to, Fundamentals Of Leadership (Indian Institute Of Management Bangalore- IIMB), Miller & Heiman and Leadership Empowerment Program (DDI- Sri Lanka). Today, Nageen is an active business strategist helping start-ups & established organizations to structure growth plans & construct a strong brand design, an international motivational blogger, the founder of Nyn’s Dreams LLC, a business consulting firm and one of the passionate global empowerment platforms for Diversity & Inclusion. In addition, she is the Business Mentor for Cherie Blair Foundation- UK, a key volunteer for Integrated Refugee & Immigrant Services, USA, a business expert at West Haven Chamber Of Commerce, Asia Lead for Single Mom Movement and more.
https://www.nynsdreams.com/
https://www.amazon.com/HerRhythm-More-Than-Survival-Story/dp/0578534630/
See omnystudio.com/listener for privacy information.
Canadian Olympic Coach Ram Nayyar joins Kim to talk about how to perform at your best by getting rid of fear in your life. He also shares about his journey to writing The Sport of Life and how it has changed him both personally and professionally.
A scared kid in a new country and a lightning rod for bullies: that was Ram’s reality.
He went from bottom of the pecking order on the playground to top of his profession, leading gold medalists and setting new highs at the Olympics. From having his dreams belittled to helping top athletes and businesspeople achieve theirs.
Ram has served as the Head Coach for the Canadian National Badminton Team, and The Canadian National Para Badminton Team. Currently, he is a top-level performance and achievement coach working with CEO’s, actors/actresses and athletes.
As of recently, he has fulfilled a lifelong dream of becoming a published author. Having written The Sport of Life'- a book tailored to help people change their perceptions of what it really means to live life fearlessly and find true happiness and success. Ram's specialty is to empower others by 'Teaching Fearlessness". The cornerstone of our company is to empower those we work with and help them accomplish their goals.
Ram has also obtained certifications as a Chartered Professional Coach, Master Learning Facilitator and a Diploma in High Performance Coaching.
Connect with Coach Ram online at www.fearlessnessconsulting.com
See omnystudio.com/listener for privacy information.
Juanita joins Kim to finish the last three roadblocks to writing a book, what to write about, who to write to and the self-confidence to complete the project.
Juanita Wootton-Radko is the cohost of the Author To Authority Podcast and Kim’s right hand woman in running RTI Publishing. The two of them have been friends for over thirty years and love delivering content that makes a difference in the lives of others.
Get your FREE copy of Power Words: Attract High Paying Clients and Customers and learn how you can double your income in 6 months by attracting and closing high paying clients within a couple of conversations. Get your copy at PowerWords.pro/freebook
See omnystudio.com/listener for privacy information.
Bob Burg joins Kim on Author To Authority to talk about how you can give exceptional value in business and enjoy extraordinary results through the Five Laws that are the core concepts in The Go-Giver series.
He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional and profitable, as well.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies, and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Connect with Bob Burg online at TheGoGiver.com
Get your FREE copy of Power Words: Attract High Paying Clients and Customers and learn how you can double your income in 6 months by attracting and closing high paying clients within a couple of conversations. Get your copy at PowerWords.pro/freebook
See omnystudio.com/listener for privacy information.
Kim Thompson-Pinder talks about how love is one of the most powerful forces in the universe and when you use it in your business the right way, you create loyal clients and customers who consider you family.
Kim Thompson-Pinder – The Extraordinary Word Ninja and Chief Visionary Officer, RTI Publishing
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on this podcast.
Would you like Kim to speak at your event? Go to www.KimThompsonPinder.com for more information
See omnystudio.com/listener for privacy information.
In today's episode, Kim, Krystle, and Carol talk about growing your business and how authenticity allows you to grow your business in ways you never expected.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
For Carol’s Snowmegedon offer go to www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
Kim is excited to introduce to you the co-host of the Author To Authority Podcast, Juanita Wootton-Radko.
Juanita is the Book Project Manager for RTI Publishing and is looking forward to sharing her expertise with you.
On the first and third Monday of the month Kim and Juanita will be delving deep into the topics of book writing, publishing and becoming an authority in your niche.
In this episode they will be talking about the first two biggest of 5 Roadblocks To Writing A Book, time and money.
Get your FREE copy of Power Words: Attract High Paying Clients and Customers and learn how you can double your income in 6 months by attracting and closing high paying clients within a couple of conversations. Get your copy at PowerWords.pro/freebook
See omnystudio.com/listener for privacy information.
Brian Sexton, host of The Intentional Encourager podcast, joins Kim on this episode to talk about how to make strong connections because #PeopleBuyFromPeople.
See omnystudio.com/listener for privacy information.
Tyler Foley joins Kim to talk about how to speak in any situation, whether it be a boardroom, a networking meeting, to a client. He gives many tips that are going to be useful, no matter where you are speaking.
Sean Tyler Foley (or STF as he's affectionately known) loves helping people find their voice so they can get their message out to the world. It is the focus of his book, "The Power to Speak Naked", and it’s what truly makes him feel alive. As a performer, speaker, and a general seeker of attention, he knows how hard it can be to get in front of an audience. Facilitating that, even in the smallest way for others, is what he was put on this earth to do.
STF is a husband, father, son, and performer, in that order. Some days he feels like he has dabbled in every industry on the planet, from oil and gas, to aviation, to film and television, but that diverse experience is what has made him so versatile!
Regardless of the industry or the titles he has held, what they all had in common was promoting and encouraging people to be heard and understood. The skills and resources he has garnered along the way have enabled him to become an entertaining professional speaker and a knowledgeable trainer, who aspires others to reach for their dreams.
www.SeanTylerFoley.com
See omnystudio.com/listener for privacy information.
In part two Kim & Chris talk about not working harder but producing better results, and amazing goal & prospecting planner and the good, the bad and the ugly of becoming an author.
Chris is typically thinking about building 3 things at any given moment: a life-long marriage, world impacting family and multi-million dollar businesses. The last three businesses Chris has started have done over $1 million each per year in revenue. In the last 10 years of being self-employed and employing others, he attributes Purpose Driven Prospecting as his key skill to solve problems and add value to others. Chris has thrived in B2B sales, B2C sales, and sales in numerous industries. He was recently featured in a new best seller in 9 different categories called 'Million Dollar Dads'. While business is growing, so is his family! Chris is a father of two boys and a new baby girl. Outside of business, Chris and his wife, Beth, competed on the hit TV Show American Ninja Warrior.
Know Your Numbers - Sales Activity Guide http://bit.ly/3daySAworksheet
FB Profile: https://www.facebook.com/chris.baden.55/
Book Link: https://www.amazon.com/Million-Dollar-Dads-Successful-Entrepreneurs-ebook/dp/B08N5FHG6Z/ref=sr_1_1?dchild=1&keywords=million+dollar+dads&qid=1620314200&sr=8-1
See omnystudio.com/listener for privacy information.
Chris joins Kim for the first of two episodes talking about how to prospect. In this episode Chris shares his powerful story, the power of conviction selling and how his kids at age 3& 4 already have their own business and earn money each month.
Chris is typically thinking about building 3 things at any given moment: a life-long marriage, world impacting family and multi-million dollar businesses. The last three businesses Chris has started have done over $1 million each per year in revenue. In the last 10 years of being self-employed and employing others, he attributes Purpose Driven Prospecting as his key skill to solve problems and add value to others. Chris has thrived in B2B sales, B2C sales, and sales in numerous industries. He was recently featured in a new best seller in 9 different categories called 'Million Dollar Dads'. While business is growing, so is his family! Chris is a father of two boys and a new baby girl. Outside of business, Chris and his wife, Beth, competed on the hit TV Show American Ninja Warrior.
FB Profile: https://www.facebook.com/chris.baden.55/
Book Link: https://www.amazon.com/Million-Dollar-Dads-Successful-Entrepreneurs-ebook/dp/B08N5FHG6Z/ref=sr_1_1?dchild=1&keywords=million+dollar+dads&qid=1620314200&sr=8-1
See omnystudio.com/listener for privacy information.
In part two Kim & Juanita continue their series on how to communicate in a way that is attractive to potential clients and customers. In this part the rest of the ten speaking faux pas that entrepreneurs make.
To get a free excerpt of Kim’s new book coming out summer 2021 go to www.AuthorToAuthority.com/get-the-book
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
In today's episode, The Authority Gang share the ins and outs of selling with confidence and are you giving too much information instead of asking for the sale.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
On today’s Writer’s Workshop episode, Juanita shares how to make your writing interesting and so delicious that readers can’t help but finish it.
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2020? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Kim does a workshop on the power of podcasting in your business and how it positions you as the expert in your niche and builds and audience at the same time. Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well? Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster. Kim understands the power of words and can’t wait to share them with you on the podcast. If you love the podcast, then check out the Author To Authority group on Facebook. www.Facebook.com/groups/authortoauthority
See omnystudio.com/listener for privacy information.
Kim & Juanita start a two-part series on how to communicate in a way that is attractive to potential clients and customers. In part one they talk about how first impressions count and three of the 10 speaking faux pas that entrepreneurs make.
To get a free excerpt of Kim’s new book coming out summer 2021 go to www.AuthorToAuthority.com/get-the-book
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
In today's episode, Samantha King from The Authority Tribe joins Kim for part 2 about creating that first digital product for your business and how to do it. This is a recording of a Facebook live they did together.
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
To get her free giveaway go to www.bit.ly/fempirefreeguide
See omnystudio.com/listener for privacy information.
In today's episode, Samantha King from The Authority Tribe joins Kim to talk about creating that first digital product for your business and how to do it. This is a recording of a Facebook live they did together.
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
To get her free giveaway go to www.bit.ly/fempirefreeguide
See omnystudio.com/listener for privacy information.
Co-Host Juanita and Kim continue their conversation on what it takes to have an International Best-Seller and that is marketing. They will share what book marketing is and the basics of a book launch.
Kim did not write for many years after a teacher told her that, “She was no good at writing and should stop.” Then, she came to a crossroads and chose to let those painful words go. She set her words free and since then, has gone on to author five books, with two more on the way. Most importantly, Kim started RTI Publishing and has helped over 100 entrepreneurs to become authors and authorities. Kim understands the power of words and cannot wait to share them with you on the podcast.
If you would like a free sample of Kim's newest book Author To Authority coming out in 2020 go to www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
In today's episode, Kim, Krystle, Samantha and Carol talk about growing your business and how you are going to get uncomfortable if you want to move to the next level. Carol shares her Empowering Questions that help you to overcome any obstacle you face.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
For Carol’s Snowmegedon offer go to www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
We use several compound words on a daily basis. They’re all around us: on buildings, people’s names and even the food we eat! Sometimes compound words have hyphens… how do we know when to draw the line?
On today’s Writer’s Workshop episode, Juanita shares her tips to help you figure it out!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Content and Project Facilitator and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Kim shares about the incredible women in her life that made a difference and helped her to become the entrepreneur that she is today.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well? Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast. Want a free sample of Kim’s newest book Author To Authority coming out in 2020? Go to www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
Co-Host Juanita joins Kim to talk about the first aspect of creating a best-seller and that it is a well-created book.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on this podcast.
Want to find out more about becoming an authority in your niche? Get a free sample of Kim's upcoming book Author To Authority www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
In this episode, Kim shares her award winning speech about the fear she experienced in her life and how she overcame it and you can too.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Kim and Juanita share about the different ways that you can use your book to build your business and you will be surprised at the ideas they have.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
Kim & Juanita start a series of episodes focusing on entrepreneurs who already have books and want to know how to use them to position themselves as Authorities in their niche. In this episode they discuss Social Media and how your book becomes a powerful tool to build your Social Media.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Krystle joins Kim on the show to talk about what’s new in Social Media and how entrepreneurs can use it to build their business including doing lives and stories.
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
What is a clause? Grammar textbooks refer to many different kinds of clauses—is there an easy way to tell what they are? On today’s Writer’s Workshop episode, Juanita shares her tips to help you figure it out!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
In today's episode, Kim, Krystle and Samantha talk about growing your business and how you are going to get uncomfortable if you want to move to the next level. Samantha also shares how she overcame her uncomfortableness and appeared on National TV and how you can too.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
For Carol’s Snowmegedon offer go to www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
Kim & Juanita start a series of episodes focusing on entrepreneurs who already have books and want to know how to use them to position themselves as Authorities in their niche. In this episode they continue the conversation by talking about who’s in your network and how you can use that to move your business forward.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Tracy joins Kim and shares some of her incredible story including surviving third degree burns. She also talks about some secret, expert tips on how to make your LinkedInProfile sell you.
Tracy Enos is an endorsed top LinkedIn Advisor and single Mom of 4. In July of 2015, she sustained 3rd-degree burns, a 6-day stint in the burn unit, and 5 surgeries in 9 months. She wrote her first article the following October. It was featured in LinkedIn Pulse and generated five-figures in just two hours of work. With over 21 years of skilled experience, Tracy serves a wide variety of clients, including entrepreneurs, small to mid-sized companies, start-up ventures, and business professionals. A seasoned business coach and best-selling author, Tracy drives core business processes for the clients she serves, including LinkedIn Training, Profile Makeovers, and Consulting. In the last 9 years, Tracy has consulted thousands of business owners, SaaS companies, coaches, authors, service professionals, sales and marketing teams, and entrepreneurs on how to use LinkedIn to generate leads, become the authority in their industry and stay front-of-mind with their clients. She is known globally for her LinkedIn knowledge and training with clients in the U.S., Canada, Australia, Holland, Israel, Germany, and the U.K. Her consulting expertise has netted her clients speaking engagements, media attention, guest articles in major publications and trade magazines, and millions of dollars in new business.
www.linkedin.com/in/tracyenos/
www.linkedintopublishing.com
See omnystudio.com/listener for privacy information.
Laurent joins Kim on the podcast to talk about the Entrepreneurship Code and what he has learn from working with Entrepreneurs for over 20 years, including how to deal with imposter syndrome, making it a journey, when is it time to bring on staff, the importance of health and some financial basics.
Laurent Notin Bio
I am a French national who left France at 23, spent 20 years in South East Asia, before relocating to Finland in the summer of 2019.
My professional background is in market research and advertising, where I ran small businesses of up to 150 people.
I've always worked for entrepreneurs, then I became a shareholder before starting my own entrepreneurship journey.
I care more about others than about myself. I've developed a passion for coaching, mentoring, and training people throughout the years. Combined with my entrepreneurial mindset, becoming a Business Coach for entrepreneurs just made sense.
See omnystudio.com/listener for privacy information.
Mark has a great story that he shares on the podcast of why he went from a traditional publisher to self-publishing. He also shares lots of great tips on self-publishing that many people do not know.
Mark Graban is an internationally-recognized consultant, published author, professional speaker, and blogger. He builds upon a deep education in engineering and management with practical experience working with executives and frontline employees in multiple industries to synthesize and practice methods including Lean management, continuous improvement, statistical methods, and people-centered leadership approaches.
Mark’s motivation is to humbly help others learn how to improve and sustain performance. In his healthcare work, this means improving the quality of care and patient safety, while also reducing cost and improving the workplace experience. Across multiple sectors, goals also include improving the customer (or patient) experience, to help the development of leaders and employees, and to build stronger, more adaptive organizations for the long term.
He has learned, practiced, and taught these methodologies in settings including manufacturing, healthcare, and technology startups. Working independently since 2010, and in partnership with other consulting groups, Mark enjoys working with organizations that are looking for better ways to improve, with leaders who are willing to lead that charge.
Mark also consults part time as a Senior Advisor for healthcare clients with the firm Value Capture. He is also a Senior Advisor to the technology and software company KaiNexus.
www.markgraban.com
See omnystudio.com/listener for privacy information.
When you are a creative entrepreneur, there is always the temptation to want to move onto the next, new shiny thing. In this episode Kim and Jaycie talk about what creative boredom is and how you can use it to rejuvenate your excitement in your current business and when is it time to switch to a new business.
Life-long entrepreneur, business coach, and creator of The Showstopper Entrepreneurs' Lab, Jaycie Cormac helps creative entrepreneurs learn how to apply the necessary and practical aspects to their business with a fresh creative approach, so they CAN achieve their dreams and work and live life on their own terms.
www.jayciecormac.com
See omnystudio.com/listener for privacy information.
Fathiya joins Kim to share some simple ways to start creating your marketing plan. Use this foundation to get your marketing off on the right foot.
Her three-step plan includes setting a marketing goal for the year, creating your Ideal Customer Avatar and easy to implement marketing tactics.
Fathiya Fousseni is a marketing and business strategist.
Founder of The She Wins Mastermind, The Podcasting Club, and the Host of the She Wins Podcast.
Fathiya’s entrepreneurship journey hasn’t always been fun, impactful, or purposeful. In fact, it’s been full of ups and downs, struggles, and lessons to learn.
This experience inspired her to create platforms helping female entrepreneurs launch and scale their online businesses, build their authority, and master digital marketing.
In the last 5 years, Fathiya has helped over 2500 market their business effectively and build authority and online communities.
Check out the She Wins Podcast for more tools, tips, and resources.
www.shewinsmastermind.com/podcast
Social Media Links:
Instagram https://www.instagram.com/fathiya.site/
Facebook group:https://www.facebook.com/groups/onlinemarketingandbrandingmadeeasy
Podcast : https://shewinsmastermind.com/podcast/
Website: https://shewinspodcast.com
Template: www.shewinsmastermind.com/marketingtemplate
See omnystudio.com/listener for privacy information.
Kim & Juanita start a series of episodes focusing on entrepreneurs who already have books and want to know how to use them to position themselves as Authorities in their niche. In this episode they talk about sales and how to use your book to increase them.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
In today's episode, Kim, Krystle and Carol talk about lack of motivation in your business and the root causes and what you can do about it.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
For Carol’s Snowmegedon offer go to www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
Apostrophes are among the most frequently used punctuation marks in the English language. They are also among the most misused marks, too! Do you cause catastrophes when you use apostrophes? On today’s Writer’s Workshop episode, Juanita shares her tips to help you figure it out!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Mark Struczewski (stru - chess - key) is a productivity trainer and joins Kim to share with you how to be more productive both personally and professionally.
Hey there! I'm Mark Struczewski ~ Mister Productivity.
Born and raised in North Chili, New York (a western suburb of Rochester), I moved to Houston, Texas, in July 1997 (no more snow, YAY!).
My obsession is to help YOU become a more productive version of yourself.
It all started when I was fired!
Back in July 2005, I was fired from my job at a local hospital. To be honest, I didn't like what I was doing. It was a drag.
So, when I was terminated, I became an entrepreneur.
My first step into this new world was as a professional wedding and portrait photographer.
While that endeavor didn't end well, one good thing came out of it: my love for public speaking (which is odd as I never liked giving oral presentations in school or college).
I left photography behind and began to create topics to speak about.
I'm embarrassed to admit that the first one was titled From Hopeless to Hopeful (please don't ask!). Result? Fail!
Then I came up with How to Overcome Roadblocks on Your Path to Success. (Note to self: if you're not successful, don't create a talk about how to be successful!) Result? Fail!
At this point, I was at my wit's end. I knew I wanted to speak, to teach...but in what?
And then it happened...!
I was on the phone with my coach and was not having a good day.
They asked what was going on, and I told them I couldn't figure out what I want to speak on.
That's when they said, "why don't you talk about productivity?"
I remember saying, "I don't know where that came from...but why would you say that?"
"You are one of the most productive people I know. You need to share that with the world."
And that's how I got here.
www.misterproductivity.com
See omnystudio.com/listener for privacy information.
Kim & Juanita start a series of episodes focusing on entrepreneurs who already have books and want to know how to use them to position themselves as Authorities in their niche. In this episode they lay a foundation and also talking about the first key building block and that is Marketing.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
James Mulvany, The Podcast Expert and Founder of Matchmaker.fm joins Kim to talk about all things podcasting, from being a great guest, the consistency factor to promotion. He also shares about his book Read This If You Want To Start A Podcast.
James Mulvany Bio
Over the past 15 years I've built multiple internet companies (current ventures include MatchMaker.fm, Podcast.co & Radio.co) plus a growing property portfolio and also made a handful of angel investments in startups,
Believe it or not, I've never actually had a job in my life & started my first business at 16 when leaving school. So... I'm able to talk enthusiastically about podcasting, startups, tech, marketing, radio and about my entrepreneurial journey, growth formulas and business experiences!
My passions include helping people grow their audiences & businesses. I love food, wine, sunshine and cooking. Plus listen to a lot of house music
www.Matchmaker.fm
See omnystudio.com/listener for privacy information.
In this episode, Kim shares about the simple sales system that she has used to sell over $200 000 in packages to her clients. It is a system that anyone can adapt and the great thing is that is cost nothing to implement except time.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Jessica joins Kim to talk about creating an intentional sales system for your business. She talks about her story of starting out on the lowest rung to becoming an International Sales Trainer and how you can plan your sales for success.
Jessica Koch has been a National Sales Professional for more than 25 years. She has worked with Fortune 1000 clients like Disney and Verizon. She has also worked with National Power Utilities, Hospitals, Government and Universities/Colleges. She successfully trained and managed multiple sales teams nationally, who were consistently the top sales producers. She speaks Nationally and have been featured on many podcasts and video interviews. She will soon be featured in a published book series Titled: Profiles in Success: Inspiration from Executive Leaders in the Washington D.C. Area.
Jessica’s goal is to guide business owners and sales professionals to achieve a balanced sales and marketing strategy. She uses proven classic sales techniques combined with modern technology, including her vast knowledge of LinkedIn. She has been an active user of LinkedIn since 2008 and has won friends, influenced people and successfully turned Connections into Clients! This approach allows for a drastic increase in bottom line results as well as, time for community and family life.
For her free gift go to www.JessicaLKoch.com
See omnystudio.com/listener for privacy information.
In today's episode, Kim and Juanita talk about when you need to have before you publish your book including having your KDP Account setup, your book properly formatted for both print and Kindle, getting your covers sized right, do you need an ISBN and so much more.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
In today's episode, The Authority Gang shares about the importance of visibility and how it grows your business.
The talk about the key elements including your core marketing message, ways to get out there, consistency and how it does not all come at once. If you want to get Samantha’s create your first digital product idea resource go to https://bit.ly/digitalproductidea
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
Do you ever mix up there, they’re and their? The reason for the confusion is that they are homophones. There are many words that sound the same but have different meanings. How do you know when you are using them correctly? On today’s Writer’s Workshop episode, Juanita shares Juanita gives you some tips to figure it out!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Jan joins Kim for the launch of her book Scale For Success. In this episode, she talks about the book but also shares amazing advice on how to scale your business and the foundations for the success that must be laid.
To get a copy of Jan's book please go to: www.amazon.com/Scale-Success-Insights-Growing-Business-ebook/dp/B08HDJVRVW/r
I want to help people scale businesses, by getting them on the right track. I share what experts tell me and my own successes and plentiful mistakes so you can avoid them. I love to write and speak about all things entrepreneur related.
I passionately believe that a healthy economy lies in nurturing and encouraging microbiz and SME businesses. Now more than ever, we need both solid start-ups and savvy scale-ups.
I have been involved in many campaigns of different sorts to encourage entrepreneurs throughout my working life both in the UK and in Europe generally.
I have several decades of experience of both micro and SME’s of my own. I have known some success, shiny awards, and some failure too. All of which added up to huge amounts of learning.
I am now lucky enough to now be living my childhood dream of writing full time. I write about entrepreneurs and entrepreneurship and hope that this too is useful, entertaining, and supportive. The entrepreneurs I speak to leave me in regular awe.
You can see more on my own web site, plus Medium and various other publications. I also guest podcast and do other speaking, though virtually in current times.
https://www.jancavelle.co.uk
See omnystudio.com/listener for privacy information.
Kim and Juanita talk about one of the 6 Key Building Blocks to Authority Marketing and that is promoting your business. They share key insights including:
It is not about promoting your products and services, it is about producing outcomes for your clients.
-
To promote effectively you need your USP (Unique Selling Position).
-
You need to have a plan to promote yourself.
-
You should not work on promoting yourself or your business until you have done it for a while, know what you are doing, have your target market firmly in place and have systems for growth.
-
Ways to promote yourself
- Do Facebook lives on other people’s stream who have the same target market as you but do not sell the same product
- Podcasts
- Speaking engagements
- Radio
- TV
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
Do you want to ask Kim any questions? Join her Facebook group Author To Authority and there you can connect with Kim directly. www.facebook.com/groups/AuthorToAuthority
See omnystudio.com/listener for privacy information.
Kim turns 50 today and she shares a special birthday message with you.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Kim shares about the power of words in her life and how a specific word or phrase for each year has not encouraged her but empowered her when times were tough.
Nick joins Kim to share how he as an introvert has been able to build a successful business. He shares his own struggles and how he overcame them and how other introverts can too. Part of that journey has been writing his first book An Introvert’s Guide To World Domination.
Rachel and Kim have a wonderful conversation about the power of words and how to leverage language to build your business.
Carol Boston and Samantha King join Kim on the show to discuss the power of your network, who should be in it, and how your network keeps you strong when times are tough.
They also share tips and suggestions on how to build your network.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
Rosie joins Kim to not only share her powerful story and her book Ñeque- The Spirit of a Resilient Mindset but also very practical suggestions on how to Pivot Your Business in 2021 with her ACDC method.
Rosie Paulsen, who has been honored as one of the Fifty Most Influential Hispanic Business Leaders in Florida, is a native of Ecuador who came to the United States as a teenager. A public speaker and business trailblazer, Rosie owns Rosie Paulsen Enterprises and S&R Services, a company that brokers Medicare coverage for people all over Tampa Bay. She has received a Leadership Award from the Tampa Bay Hispanic Heritage and is an alumnus of Smart Start Pasco and Inner-City Capital Connection. Rosie currently serves as a commissioner of The Florida Commission on the Status of Women and City of Tampa Equal Business Opportunity Council. She lives in Tampa with her husband and children.
www.rosiepaulsen.com
Book: Title: Ñeque- The Spirit of a Resilient Mindset The People who become happy success stories have one discipline in common - ñeque, an indefatigable inner grit and resilience. Ecuadorian native Rosie Paulsen came to the United States when she was in her late teens and worked hard to become successful in multiple arenas. The lessons she learned are the basis of Ñeque: The Spirit of a Resilient Mindset, her inspiring book which can help you find your purpose and turn it into a vocation. Rosie has used these four components – Purpose, Persistence, Perseverance and Pivot – to build two happy successful businesses, all while juggling here dream career with having a family and a life. She starts with a positive mindset, and an ongoing commitment to learning, growing, and improving. Her book offers support, advice, and actionable tips for finding – and living – your best business and life. If you want to be the next happy success story, find your Ñeque today!
See omnystudio.com/listener for privacy information.
Writing books and content is not always easy but in today's Writer's Workshop, Juanita shares some great tools that will help you take your writing to the next level!!!
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Kim & Juanita look back over the last 14 months since the show began in November 2019 and talk about favourite episodes, how the show has affected their lives, crazy things that have happened during the show and how consistency and momentum in your business creates success.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
As we start a New Year, Kim shares a special message on how to start and end the year strong. What is one thing that you can do today that will move your business forward? Everyday, if you did one intentional, targeted action you will be amazed at how much your business will grow in 2021.
Kim also shares easy-to-do ideas from each of the 6 Key Building Blocks of Authority, marketing, sales, your network, written and vocal delivery, social media, and promotion, that you can begin with today.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
Kim and Juanita share about the different ways that you can use your book to build your business and you will be surprised at the ideas they have.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/free-sample
See omnystudio.com/listener for privacy information.
Kim talks about the most important thing on this short Christmas Day message.
Merry Christmas!!!
See omnystudio.com/listener for privacy information.
Claudine joins Kim to discuss the current situation for entrepreneurs in 2020 with Covid and how you can change your 2021 so that it is your best year ever!!! Two of the best things you can do is to continue to shine and create an action plan to move forward.
Claudine offers a solution-based business coaching experience unique to each client with a clear vision, strategies, and action steps. Her corporate career, spanning two decades as a team leader in collections and disaster recovery for a large financial institution, set up her problem-solving mindset. Her ability to identify and resolve problems was recognized because of her innate people skills that she employed to smooth the process. She is a natural investigator, digging deep to find issues and solutions.
Disaster recovery is the mindset she used to help clients navigate the difficult entrepreneur climate throughout 2020. She stretched her coaching muscles to guide over 90% of her clients to shift and find success in a new way of doing business. She diligently researches industry needs to offer individual coaching based on the client. Her background also provides a curiosity to follow economic trends she can impart to assist clients in decision-making.
She understands the value of self-care and continued learning to show up the best for her clients. She is mentored by a coach and is an active participant in a local mastermind and Robin Sharma mastery programs. She devotes time to her personal goals around health and fitness. And finds many analogies from her competitive dance career to coach entrepreneurs through their milestones.
She empowers clients to believe in their abilities, focusing on strengths and finding supports to elevate them in areas of weakness. Her corporate background is softened with an approach that breathes belief into entrepreneurs when they just can’t find it. She also works with a generous heart, giving back to her community. She still teaches at George Brown College, where she received her Life Coaching certificate. And she is actively involved in initiatives for the homeless and marginalized members of her Toronto community.
www.thepinkcoach.com
See omnystudio.com/listener for privacy information.
Linda joins Kim to talk about the difference between communication and conversations, how to introduce yourself, how men and women communicate differently, and her experiences with working with a publisher and not understanding the consequences of it.
“I help leaders crystallize what they want in business and life so that they are in power and control. And then, I help them build a strategy to align, amplify, and attract their ZESTY dreams.
Unlike many, we bring this to life through open-heart connection, defining values, and the wisdom of ancient women’s teachings.”
From keynote speeches to coaching and consulting, to workshops and books, Linda addresses the growing need for connection. Her mission is to move you to a place of power, perseverance, and ZEST. Her talks and programs serve anyone seeking greater meaning, deeper understanding, and the kind of joy that comes from the heart. Her work, her energy, and her smile make the world a better place.
Creator of:
1:1 Influence Builder©
Juicy Effective Conversation Techniques©
Powerful First Impressions©
Website: https://lindababulic.com/linda-babulic/#.XvoWcJNKhBw
Booking link: https://go.oncehub.com/zest_connection
Social Media Links:
https://www.facebook.com/linda.babulic
https://www.facebook.com/groups/LindaBabulicZESTyourLife
https://www.facebook.com/ZESTyourLife
https://www.linkedin.com/in/lindababulic/
https://www.amazon.ca/ZEST-Your-Life-Taste-Wisdom-ebook/dp/B08M68GKGL/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1605468921&sr=8-1
amazon.com
http://bit.ly/ZESTyourLifeAmazon
See omnystudio.com/listener for privacy information.
Kim & Juanita discuss why you need to have a content plan, how it fits into building Authority, what should be in your plan and how often you need to post.
In today's episode, The Authority Gang share the ins and outs of selling with confidence and are you giving too much information instead of asking for the sale.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building, and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
On today’s Writer’s Workshop episode, Juanita shares how to end your writing strong and not leave your audience feeling like a bad break up and glad to get away from it.
When two word ninjas get together to talk about the power of words you want to listen. Susan joins Kim on the show to talk about email marketing and how you can use it to gain authority and more clientele. Topics range from the type of emails to send, to the words you use and the mindset behind it.
Susan Rose helps entrepreneurs increase their impact and income by helping them connect with their audience in a way that increases engagement and builds loyalty; increase visibility and become a recognized expert easily and comfortably; and create more impact and income by strategically positioning themselves as a leader. The primary tactic by which she does this is email marketing.
Susan created the Visibility Incubator to help entrepreneurs fall in love with sharing their story, Monetize Your Email to help them nurture relationships, and the Kicka$$ Content Planner to help them get that story out in the world. You can find her on Facebook: @SusanRoseWriter and LinkedIn: @susanrose001.
To get the free resource mentioned in the show go to www.SusanRose.net/warm-welcome
See omnystudio.com/listener for privacy information.
Kim and Juanita continue their conversation on how to end the year strong in your business including:
Marketing. Do a review of your target market and the core message that you send to them. Is it still relevant?
Spoken & Written Delivery. Are you focusing on balancing out both skills to present a complete package?
Sales. Are you tracking your results and do you know what areas you need to improve in?
Networking. Are you still taking advantage of networking meetings and making new connections that will produce business in 2021?
Social Media. Do you have a content plan in place with easy-to-do daily actions to gain consistency and visibility?
Promotion. Are you apply for opportunities to gain visibility in 2021?
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Kim and Juanita start the first of a two-part series on how to keep the momentum going in your business and end 2020 strong, including your mindset and how to set realistic goals.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
In today's episode, Juanita continues her training on how to use descriptive language in your writing to elevate it and make it more attractive to the reader.
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2021? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Kim & Juanita continue their talk about ways to advertise and get your book out there, including your Amazon Author Page, how to use social media and understanding Amazon’s Algorithm.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15-minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
One of the key elements of becoming an Authority is the people you surround yourself with. In 2020 four women, Kim Thompson-Pinder, Samantha King, Carol Boston, and Krystle Dookoo all met at an online networking meeting and found that not only did they all really like each other but had valuable skills, talents, and abilities that could help each other grow their businesses faster.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
In today's episode, they will introduce themselves and we talk about what is Authority and who you have to become to obtain it.
Carol Boston
I am known as the Queen of Reframe, for I can reframe almost any challenge and give you a new way of viewing it and a strategic plan to take you in a new direction. I help women business owners to know their value, own their power and advocate for themselves, so they can rise up and become the Lioness Leaders they were created to be! My clients describe me as "relentless" in making sure they get amazing results and many of them double or triple their income!
www.CarolBoston.com
Samantha King
Fempire Builders founder and CEO, Samantha King, has balanced multiple roles and careers in her life – and succeeded in every single one. Her ability to see and encourage the potential in others has led to the success of Fempire Builders.
Now Samantha’s aim is to motivate and plant the seeds of success in other female entrepreneurs across Canada!
www.fempirebuilders.com
Krystle Dookoo
My company, Imagerie Mentors was established in 2015 as a way to help individuals, entrepreneurs and small businesses build and maintain an online presence while sharing their passion with their targeted audience. My goal is to take my client’s passions and ensure that their brand, their mission, and their message are vividly and beautifully reflected in their various social media platforms. I am a firm believer in community building and I enjoy creating a space where people can come together and connect with one another. The goal is to encourage support and to bring together entrepreneurs and professionals alike.
www.linkedin.com/in/krystledookoo/
See omnystudio.com/listener for privacy information.
In the second part of this two-part series, Ryan and Kim talk about how to grow your business intentionally and successfully. In this episode, they cover why you need to grow yourself to grow your company and figuring successful habits, and what are the essential tasks to do in a day.
Ryan is a High-Performance Coach, Author, and Speaker who guides people to reach their full potential in their lives, businesses, and teams through my proven method of intentional growth.
As a former ESPN Academic All-American, he decided to channel his competitiveness from baseball to business by founding a startup company in Silicon Valley. After a few years of iterations and modest growth, he became a statistic when he had to shut down the company.
As he reflected on that experience, he realized that in the same way he developed himself as an athlete–to be a high performer on the baseball field, he must apply that same method to become a high performer in business. Unfortunately, it took a failed business to figure that out. From that experience, he developed a formula for growth called the Intentional Growth Model™️.
Around that same time, He was asked to be a founding team member of a tech startup company again. He applied all that he learned from my previous experience to help make this company a success. Over 7 years, they intentionally built the company from just an idea into a successful, venture-backed brand with Fortune 500 clients.
Taking what he learned about high-performance intentional growth, he wrote a book based upon the growth formula and now gets to coach people on how to reach their full potential to teams, businesses, and people across the Country.
www.TheIntentionalDay.com
See omnystudio.com/listener for privacy information.
In this episode, Kim continues to talk about the Author To Authority concept and one of the key foundational pieces which is your core marketing message. Once you have this piece in place, it makes growing your business easier and faster.
Have you ever looked at a blank computer screen in frustration because the words will not come because you are afraid it won’t sound right? Or worse, that it will not be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those hurtful words go. She set her words free and let her voice sound out once more. Since then, Kim has gone on to author five books (with three more on the way), two planners and even a collection of Sudoku books. Plus she is the host of the Author To Authority podcast. Most importantly, Kim started RTI Publishing and has helped over one 150 entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you and your audience on this podcast.
Get your free excerpt of Kim's newest book coming out Jan 2021 by going to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
On today's episode, Kim shares a training that she did for Staples on how to use Authorship and Authority Marketing to build a strong business fast.
She shares on the 6 Key Building Blocks, what model is best, and an introduction that you can use in most situations to generate curiosity and make the person want to learn more about you.
Have you ever looked at a blank computer screen in frustration because the words will not come because you are afraid it won’t sound right? Or worse, that it will not be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those hurtful words go. She set her words free and let her voice sound out once more. Since then, Kim has gone on to author five books (with three more on the way), two planners and even a collection of Sudoku books. Plus she is the host of the Author To Authority podcast. Most importantly, Kim started RTI Publishing and has helped over one 150 entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you and your audience on her podcast. www.AuthorToAuthority.com/podcast
www.facebook.com/groups/authortoauthority
See omnystudio.com/listener for privacy information.
Shari Lueck joins Kim on this special day - the launch of her new book My Skeletons Have Names. They talk about the years of abuse, how Shari cheated death more times than a cat has lives, and how she has successfully left that behind to publish this book and make a difference in the lives of others. Shari also shares her experiences in using a team of people to help her bring this book to life.
Homeless twice before the age of 19, Shari lived a life sprinkled with extraordinary events and unbelievable circumstances. After trying to commit suicide at 18, she had a dream to help ordinary people that were suffering so that nobody ever had to feel alone. Pre-pandemic 2020, Shari hung up her hat as a highly sought-after sales expert and dedicated her life to fulfilling her dreams. She has coached hundreds of people over the past eight years and is an award-winning breakthrough life coach and emotional healing facilitator, and the founder of Bridges2Bravery. Shari has 3 grown children, a beloved Australian Shepherd, and lives with her husband surrounded by nature.
Get your copy of the book this week only for $.99 on Amazon.
www.amazon.com/My-Skeletons-Have-Names-Victim-ebook/dp/B08LSYWH43/
www.ShariLueck.com
See omnystudio.com/listener for privacy information.
Ryan joins Kim for the first of a two part series to talk about how to grow your business intentionally and successfully. In this first episode they cover important topics like having board meetings with yourself, proper boundaries as a leader, and the importance of your tribe/community.
Kim & Juanita talk today about ways to advertise and get your book out there, so that it builds your business instead of boxes of books sitting in your garage. The share about changing the way you see the book into one where it is a tool that use. They also talked about how to use free promo sites, Facebook groups, your email signature Goodreads groups and an Amazon Idea List to gain attention for your book.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, and consider yourself an Entrepreneur, Expert, Authority in your niche and would like to be on the show, go to https://go.oncehub.com/AuthorToAuthorityPodcast and book a 15 minute potential guest call with Kim to see if you are a good fit for the show.
See omnystudio.com/listener for privacy information.
Kim does a workshop on the power of podcasting in your business and how it positions you as the expert in your niche and builds and audience at the same time.
On today’s Writer’s Workshop episode, Juanita shares how to make your writing interesting and so delicious that readers can’t help but finish it.
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2020? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
Coach Cameron Campbell joins Kim on the show to share about his journey into ecommerce and how his book played a part.
Coach Cam landed his first industry job in Houston, his hometown with The Houston Texans in the marketing department. From there, he hit the ground running, taking the skills and knowledge he gained with him to the athletic construction industry, working in sales and marketing. Answering his entrepreneurial calling, he soon launched 5 Star Academy where he began his speaking career, writing curriculums, and consulting. His success lead him to his first coaching post. Developing a diverse skillset Coach Cam entered into the NPO space initially as a contract trainer, but eventually as a lead trainer. In addition to speaking across the country in this role, he developed a Corp of trainers, managed events and programming and oversaw grant execution for the Houston Chapter of the Positive Coaching Alliance. Again missing the sideline, he was called to KIPP Houston High School where he served as head coach and athletic director. Finding instant success, Coach Cam propelled 8 of the 10 varsity sports into post season tournaments and left as the school’s all time winningest coach. Having checked off a major milestone, Coach Cam launched the company Coach Cam and sought to become a highly touted public speaker.
In 2019 Coach Cam published his first book, Alpha:REDEFINED 12 Servant Leadership Principles of Legendary Leaders. 2020 finds Cam at the helm of Texas Athletic Construction and Coach Cam. As far as current projects, mid year Coach Cam released the E-Course Win the 1st Quarter of Your Day: Playbook for Wealth, Health, and Success. What started as a passion project grew into a full fledged digital magazine. Crown and Glory, an aesthetic based luxury lifestyle magazine boasts more than 1,000 subscribers.
See omnystudio.com/listener for privacy information.
As Canadian Thanksgiving approaches Kim and Juanita talk about the power of being thankful and grateful and how it creates an attitude of success, and helps you to overcome problems faster.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you would like to be a guest on the podcast go to https://go.oncehub.com/AuthorToAuthorityPodcast and pick a 15-minute potential guest call time for a pre-interview with Kim.
See omnystudio.com/listener for privacy information.
Annelise joins Kim on the show and shares about the 5 Stages of the Buyer’s Journey including having potential clients become aware of you, then interested in you to wanting what you have to offer to the purchase and then giving you referrals.
Annelise Worn is a CEO, business strategist, marketing mentor, speaker and mother of 3 little ones. Annelise found herself getting asked for business and marketing advice from women who wanted more freedom in business and life, but didn’t know how to translate that into a viable business model, and take it to the world. Determined to provide a way for small business owners to get affordable access to expert marketers, she founded the Marketing Mentor Program in 2019.
CEO of a highly successful marketing agency, with a background in leadership and wellbeing, Annelise has a unique spectrum of experience that informs and filters through her work with clients. Annelise supports women to transform their business to discover the profit and freedom they started it to achieve. Her true passion lies in developing and implementing efficient, effective, high converting marketing strategies that actually move the needle.
A featured expert across multiple forms of media and events both in Australia and Internationally, Annelise shares her insight via a live weekly video show, 'The Social Marketing Method', as well as on the Mumstyle Business podcast.
A key thread throughout all her work is the focus on creating a joy filled, impact driven and sustainable business that supports and flows with family life.
www.anneliseworn.com
See omnystudio.com/listener for privacy information.
Have you ever wondered how to use Instagram for your business? Estelle Keeber joins Kim to share the best tips on how you can do that in 2020.
Mike Young joins Kim to talk about the 4 Pillars of Clarity and how you can use them to create success in your business. By using these pillars you gain clarity on yourself, your clients, the products and services you should sell and the best way to communicate the value the client will receive.
I'm the founder of The Makeover Master, host of the top rated “Made Over Podcast”, author of "Made Over: How To Create A Powerful Brand That Will Transform Your Business & Save Your Life, and a seasoned entrepreneur.
I created the “Starter Pack Makeover Business System”, as part of what I consider my life’s work and duty to help others avoid the hellish 8.5 years of debt, pain and growing pains (and $200,000+) I spent buying every book and course I could afford, traveling to every seminar and event imaginable trying to get my business to work.
I help those who have a business but it’s “not really working” and you can’t seem to discover the real reasons why.
My system and methodologies fix a giant problem that many business owners face in today’s world of generic advice and information overload, a problem that’s keeping them from running a successful business, costing them money, time, energy and focus.
Trying to figure it all out alone, spinning your wheels and trying a lot of shit that simply isn’t working.
IT TURNS OUT... MORE GENERIC INFORMATION & ADVICE ISN’T THE ANSWER
My team and I help people who are passionate about their business, but are struggling to get it to work.
Many feel confused, frustrated or on the verge of burn out, they want guidance from a mentor who’s been there before and can quickly discover the problems to guide them through a solution with specific advice and a step-by-step tactical plan, along with the templates, tools, scripts, training and examples they need to get the business working fast.
I'm a regular guest on podcasts, radio shows, and television where I shares my extreme journey, crazy stories, advice and the wisdom I gained along the way.
I regularly attend high-level masterminds and am committed to getting insider information from what is working best in the online business industry.
I've held my own successful live events, developed virtual training programs, workshops, courses and regularly speak to groups to teach others how to avoid the knowledge over accumulation trap and the business seeking opportunity trap by running and controlling a REAL business.
Although I live a great life with my family and travel the world for business and pleasure, it wasn’t always like that and you can read my full story on my website…
TheMakeoverMaster.com
See omnystudio.com/listener for privacy information.
On today’s Writer’s Workshop episode, Juanita shares great tips on what to do when you are staring at the blank screen and are tempted to let distractions get the better of you.
Juanita Wootton-Radko is an enthusiastic reader, writer, and collector of books. When not at the library, she can often be found lurking about “used book” stores. Her lifelong passion for words has led to an equal passion for the structure of language and the grammatical tools we use to communicate.
Juanita works at RTI Publishing as the Book Project Manager and resident “Grammar Guru”. She is the recurring co-host on the Author to Authority Podcast with Kim Thompson-Pinder and hosts the Writer’s Workshop episodes.
Want a free sample of Kim’s newest book Author To Authority coming out in 2020? Go to www.AuthorToAuthority.com/get-the-book
See omnystudio.com/listener for privacy information.
What if you could turn LinkedIn into a business producing activity? Scott Aaron Joins Kim on the podcast and lays out a detailed plan on how to use LinkedIn to get clientele including how to start a conversation.
Internationally acclaimed and award-winning online marketer, best-selling author, top podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating residual using LinkedIn and building personal brands.
Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners and business coaches.
Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics.
His program has helped thousands experience explosive growth following his program.
People-focused and result-driven, Scott’s strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.
https://www.linkedin.com/in/scottaaroncoach/
https://www.facebook.com/scott.aaron.33/
https://www.instagram.com/scottaaronlinkedin/
www.scottaaron.net
https://www.amazon.com/Linked-Book-Network-Marketing/dp/1796239925/
https://www.amazon.com/Network-Marketing-Academy-Scott-Aaron-ebook/dp/B085W9JB4P/
See omnystudio.com/listener for privacy information.
Kim & Juanita continue their series from becoming an Author to going to an Authority in your niche. This episode focuses on how you use social media to create Superfans, your Brand Ambassadors who take your message to the world.
Have you ever had to give a presentation and your knees start to knock, you start to sweat, and all of a sudden you can’t remember what to say? Today’s episode will help with that.
Brenden Kumarsamy joins Kim and not only talks about how to get rid of that fear but where it came from in the first place. Once you recognize that it is not your fault that you have a fear of speaking you can overcome it.
Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose-driven entrepreneurs on how to master their message and share their ideas with the world.
Social Media Links:
YouTube:
https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA/videos
Instagram:
https://www.instagram.com/masteryourtalk/
See omnystudio.com/listener for privacy information.
In this episode, Kim and Jaunita celebrate 35 years of friendship with lots of stories and powerful insights on the power of friendship in business and how vital it is.
Kim Thompson-Pinder – The Extraordinary Word Ninja, Chief Visionary Officer of RTI Publishing and Host of the Author To Authority Podcast
Kim did not write for many years after a teacher told her, “She was no good at writing and should stop.” Then, she came to a crossroads and chose to let those painful words go. Since she set her words free, she has gone on to author five books, with two more on the way. Most importantly, Kim started RTI Publishing and has helped over 100 entrepreneurs to become authors and authorities. Kim understands the power of words and cannot wait to share them with you on this show.
If you want exclusive training on how to become an authority in your niche, and share your expertise with other entrepreneurs in a fun setting then please join Kim's Author To Authority group on Facebook. www.facebook.com/groups/authortoauthority
See omnystudio.com/listener for privacy information.
Juanita shares great tips on writing your first draft and how to do it quicker including how to get rid of distractions.
Kim & Juanita continue their Author To Authority series by talking about marketing and how your core message is essential to building a successful business.
Fellow publisher Steve Eggleston joins Kim on the podcast to talk about the book writing process.
Carol joins Kim on the podcast for the first of two episodes where she teaches on how to use Empowering Questions in your life to have success.
Have you ever wondered why your business is not growing as it should? Maybe it is time to assess your business and eliminate what is not needed, automate what you can, delegate easy-to-do tasks to others so that you can focus on the growth of your business.
Claire Whittaker joins Kim on the show to talk about these four key areas and how to use them to explode your business.
Claire is a business systems and automation coach and the founder Artificially Intelligent Consulting. But she didn’t always know that this was going to be her path. Claire started her career as a research chemist working on developing new products and finding ways to scale them using lean manufacturing methods. After a while, she wanted something more fast-paced and that was when she joined Amazon. Initially, in account management, she moved across a variety of roles eventually working on projects and launching products using artificial intelligence across Europe, India, and Japan. Now, as a certified SME consultant, she is working with small businesses, sharing the framework that helped her drive consistent, sustainable growth without getting overwhelmed. Her signature program DRIVE Together helps business owners identify and implement systems to double revenue without working extra hours.
Website: https://artificiallyintelligentconsulting.com/
Facebook Group: https://www.facebook.com/groups/scalingwithoutsacrifice
Book a free process review session: https://calendly.com/driveit/mini-coaching-session
If you love the Author To Authority podcast the come join Kim’s Author To Authority group on Facebook. www.facebook.com/groups/AuthorToAuthority
See omnystudio.com/listener for privacy information.
Welcome to the Writer's Workshop. Every month Co-Host Juanita Wootton-Radko shares on tools and tips to make your content excellent. In this episode, she talks about Sentence Structure and how to make your writing interesting.
Mike Ganino joins Kim on the show to talk about your core story and how you use it to convey meaningful messages that impact prospects, leads, customers, and clients. Your story is an amazing tool to explain longer concepts in a simple, easy-to-understand manner.
Kim & Juanita continue their series from becoming an Author to going to an Authority in your niche. This episode focuses on the power of your network and the different types of people that should be in it to build your business successfully.
Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well?
Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.” Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice to be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster.
Kim understands the power of words and can’t wait to share them with you on the podcast.
If you love the podcast, then check out the Author To Authority group on Facebook. www.Facebook.com/groups/authortoauthority
See omnystudio.com/listener for privacy information.
Clint Arthur, “The Celebrity Entrepreneur,” joins Kim on the podcast for the second of a two-part series focusing in on how you can become a Celebrity in the eyes of potential clients and customers. In this episode Clint shares the secret to making that strong instant connection that makes you seem larger than life and how to use it to build your business.
Clint Arthur, “The Celebrity Entrepreneur,” joins Kim on the podcast for the second of a two-part series focusing in on how you can become a Celebrity in the eyes of potential clients and customers. In this episode Clint shares the secret to making that strong instant connection that makes you seem larger than life and how to use it to build your business.
In part 2 Kim and Jason discuss what the sales process should look like as an entrepreneur. How do you have conversations with your prospects and leads that transition into sales in an authentic way?
Jason Cutter, CEO of Cutter Consulting Group, sees himself as a sales success architect. Anything from training to scripting, to sales tech, he helps small businesses create scalable inside sales teams. His newest program is called Authentic Persuasion with the goal of helping salespeople go from Order Taker to Quota Breaker.
Jason’s Links:
CCG Website: https://www.cutterconsultinggroup.com/
Authentic Persuasion: https://authenticpersuasion.com/
The Sales Experience Podcast: https://wavve.link/tsep
LinkedIn: https://www.linkedin.com/in/jascut/
Facebook Group: https://www.facebook.com/groups/authenticpersuasion/
Persuading Like A Professional: https://authenticpersuasion.thinkific.com/courses/persuading-like-a-professional
If you love the Author To Authority podcast the come join Kim’s Author To Authority group on Facebook. www.facebook.com/groups/AuthorToAuthority
See omnystudio.com/listener for privacy information.