The Honey Buzzcast: eCommerce Industry Trends & Insights: Recent Episodes
Honey by PayPal
eCommerce and shopping industry insights with actionable guidance on how to grow your online shopping community and boost revenue.
In today's episode of The Honey Buzz Cast eCommerce Industry Trends and Insights, PayPal's VP of Digital and In- Store Marketing, Jason Test, chats with the Research Director at Worldwide Payment Strategies, IDC about a recent IDC survey designed to uncover how well merchants understand their consumers. 10,000 consumers and 500 merchants across five countries were surveyed for this study that focused on topics like security of shopper payment data, multiple payment options at checkout, and most trusted payment methods.
Highlights of today's episode include:
- The IDC Survey: How well merchants understand their consumers
- Providing a frictionless customer experience
- Trust building and disconnects in the survey
- Understanding objectives and eliminating unnecessary steps and distractions
- Essential features for shoppers
- Investment priorities for merchants
- How retailers can improve their e-commerce experience
- What the survey tells us about regional differences
- Generational differences in payment preferences
- Advice for listeners on consumer expectations
In this panel guests discuss affiliate channels and how customers are using Honey by PayPal's tools to drive sales and expand the bucket with new customers.
Highlights of today's episode include:
- Why affiliate is an efficient channel for brands to drive sales
- How to think about acquiring new customers and exposing your brand to new publishers
- What brands should be looking for when recruiting new publishing partners
- Targeting younger shoppers and welcoming them into your brand ecosystem early
- TM Plus, Honey's SEM solution that helps drive traffic and conversion
- Strategies for brands looking to increase their AOV
- Mobile and app strategies for driving higher AOV
- Testing new offers, measuring the impact to AOV
- Driving sales efficiently and being mindful about your margin
- Leveraging affiliate exclusive codes
- Trends in the affiliate space to look out for in 2022
Podcaster and founder of Culture Collaborative Media, Fabian Rodriguez, chats with Alex George, PayPal's Global Business Marketing expert about trends in eCommerce in 2022 and beyond. The two focus on how customers interact with Honey, the rise of purposeful shopping as a result of the COVID pandemic, and how to think about customer loyalty.
Highlights include:
- How the pandemic shifted shopping almost exclusively online
- Providing personalization with Honey
- Purposeful shopping and smart pricing
- Shifting purchasing behaviors and brand loyalty
- What should brands be doing to leverage consumers shifting loyalties and affinities?
In today's episode, you'll hear a conversation between Neil Patel, retail industry expert, and Kim Zorn, Head of Performance at Princess Polly. They discuss the shift in customer behavior throughout the pandemic and what strategies came out of that shift. Kim also shares her approach to traditional discounting versus a rewards program. Listen now!
This week's episode is from Jason Test's session at AdWeek's virtual event: Future of Shopping. Jason, Vice President of Digital and In-Store Commerce at PayPal, shares insights into shopping trends throughout the pandemic.
Dexter Dethmers joins the show to share insights into consumer behaviors post-pandemic and what businesses should be doing in this new normal. Dexter, Senior Manager of Partnerships here at Honey, brings in data about these behaviors. He shares insider information and tools to maximize engagement with customers that significantly can benefit small businesses.
In this week's episode, Alex George, the lead business content strategy for global business marketing at Honey, is joined by Cathey Curtis. Cathey is the general manager for digital content at Boardriders. These two dive into effective strategies for customer engagement, and Cathey shares trends that occurred throughout the pandemic and whether she thinks those trends are here to stay or not.
This week our episode is with Daniel Baptiste-Pilkington, the Sr. Manager of Partnerships in the UK & EU at Honey. This is from the webinar “Rethinking Consumer Engagement, for the New Normal Marketplace.” Listen now to learn about emerging trends and opportunities that have resulted from COVID-19.