Culture Architects: Recent Episodes
David J. Friedman
Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick. Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys. If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of ForbesBooks, is for you.
In a business built around claims, revenue, and operational precision, Chris Powell believes culture still has to start with people.
In this episode of Culture Architects, David J. Friedman speaks with Chris Powell, CEO of Prosperity Behavioral Health, a revenue cycle management company serving behavioral health clinics. Chris shares how his career in healthcare technology and leadership shaped his belief that even in highly numbers-driven environments, culture cannot be treated as an afterthought.
David and Chris discuss the culture behind the numbers: the trust, clarity, follow-through, transparency, and humility that help teams perform at a higher level. Chris also explains why Prosperity is working to see beyond the claim itself and focus on the patient journey, connecting back-office work to the larger purpose of helping behavioral health providers expand care.
Together, David and Chris explore what it means to build culture as a system, one that helps people grow personally, professionally, and financially while creating stronger results for the organization.
What happens when a leader decides to give employees their brains back?
In this episode of Culture Architects, David J. Friedman reconnects with entrepreneur, author, and fellow culture builder Ron Lovett. Ron is the founder of Source Security, the author of Outrageous Empowerment and Scaling Culture, and the founder of VIDA Living, a community-oriented affordable housing company based in Canada.
David and Ron explore Ron’s unconventional approach to building decentralized organizations with fewer layers, more ownership, and greater trust in frontline decision-making. Ron shares how removing middle management in his security company helped unlock engagement, innovation, and accountability, and how those same ideas now shape VIDA Living’s model of empowering building ambassadors within affordable housing communities.
The conversation covers the difference between low-risk and high-risk decisions, why rules often weaken adult responsibility, and how leaders can create frameworks that help people think rather than simply comply. Ron also shares how VIDA is integrating AI at the grassroots level while continuing to invest deeply in communication, emotional intelligence, and relationship-building.
Together, David and Ron offer a lively, practical conversation about empowerment, decentralization, culture, leadership, and what it really takes to build organizations where people are trusted to act like adults.
What happens when talented people and great ideas are trapped inside a culture that does not allow them to thrive?
In this episode of Culture Architects, David J. Friedman speaks with Gustavo Razzetti, CEO of Fearless Culture and author of Forward Talk: The Bold New Method for Getting Teams Unstuck. Gustavo shares how his career in advertising, innovation, and organizational leadership led him to recognize that many companies do not suffer from a lack of talent or ideas. They lack the cultural conditions needed to put those strengths to work.
David and Gustavo explore how leaders can intentionally shape culture without ignoring the unwritten norms already influencing their organizations. Gustavo explains his Culture Design Canvas, a framework built around alignment, belonging, and collaboration, and discusses why culture must be understood as a living system rather than a set of aspirational values.
The conversation also examines what Gustavo calls “conversation debt,” the accumulating cost of problems, tensions, and disagreements that teams avoid addressing. He shares why even psychologically safe workplaces can struggle with silence, how leaders can approach difficult conversations with greater curiosity and vulnerability, and why speaking honestly only matters when people feel heard.
Together, David and Gustavo offer a practical and candid look at the conversations, behaviors, and systems that help teams move forward.
In this episode of Culture Architects, David interviews Tyler Casertano, the head of Haverford School, about cultivating culture and values in education. Tyler shares his journey from teaching in Guatemala to leading a top boys' school, focusing on operationalizing 24 core virtues. They discuss the challenges of day schools, the importance of family partnerships, and fostering diversity. Tyler emphasizes the role of virtues like courage and respect in shaping character and the significance of relationships in education. This conversation highlights the universal importance of values-driven leadership in both educational and corporate settings.
In this episode, David sits down with Lloyd Ficket from the "The Collaborative Way", a framework for enhancing workplace relationships. In this conversation, Lloyd shares insights on how changing the way we relate can lead to better teamwork and innovation. He outlines five practices that help embed values into daily interactions and shares stories of organizations that have benefited from these approaches. This conversation is ideal for anyone interested in fostering a more collaborative and engaging work environment.
In this episode of the Culture Architects podcast, we explore the science and practicalities of trust-building with researchers and authors Drs. Dennis and Michelle Reina. Learn about the three dimensions of trust—character, communication, and capability—and how simple, deliberate behaviors can enhance teamwork and reduce friction. This episode offers practical strategies for rebuilding trust and highlights its importance in both professional and personal settings.
In this episode of Culture Architects, David Friedman interviews Larry O'Toole, founder of Gentle Giant Moving Company. They discuss Larry's journey from engineer to entrepreneur, the unique culture he has built within his company, and the importance of hiring the right people. Larry shares insights on creating a positive customer experience, establishing core values, and the challenges of the moving industry. He emphasizes the significance of empathy in customer service and the need for intentionality in leadership and training. The conversation concludes with Larry's thoughts on sustaining a positive work environment and the future of Gentle Giant.
In this episode of the Culture Architects podcast, David Friedman interviews Andy Wiener, CEO of RockStep Capital, who shares his journey from running a family retail business to establishing a successful real estate investment company. Central to RockStep Capital's operations is a strong emphasis on company culture, encapsulated in the 'RockStep Way,' a set of 26 behaviors that guide employee actions and decision-making. Andy discusses the evolution of his vision for the company, the importance of building a high-performance team, and the challenges of maintaining a strong culture as the company grows. He emphasizes the significance of intentionality in defining behaviors and the role of leadership in fostering a positive work environment. The conversation also touches on the integration of Rocksteps with business operations and the lessons learned along the way, highlighting the importance of passion and commitment in driving company culture.
In this episode of the Culture Architects podcast, David Friedman speaks with Lane Wiggers and Don Charlton from Argosy Private Equity about the critical role of company culture in private equity investments. They discuss how Argosy differentiates itself by prioritizing culture as a competitive advantage, the challenges of changing company culture, and the importance of assessing cultural fit during acquisitions. The conversation also covers measuring the impact of culture on business success, the significance of leadership in cultural transformation, and valuable lessons learned from their experiences in the industry.
In this episode of Culture Architects, David Friedman interviews Brian Cali, a molecular biologist turned entrepreneur and investor. Brian shares his journey from a young science enthusiast to co-founding Ironwood Pharmaceuticals, emphasizing the importance of relationships, culture, and collaboration in building successful companies. As Ironwood grew, Brian navigated the challenges of maintaining a healthy company culture and adapting to organizational complexity. After a successful career in biotech, he transitioned to climate advocacy, focusing on community building and empowering others to engage in climate action. Brian's story highlights the significance of intentionality in leadership and the ripple effect of decisions made within organizations.
Part Two opens with the case for representation—why teams that reflect the communities they serve make better decisions—and explores the outsized role of language in building trust, shared meaning, and belonging. Leo closes with practical guidance leaders can use to translate inclusive intent into everyday behaviors.
Leo Sanders demystifies DEI by defining it in plain terms, grounding it in civil-rights practice, and connecting it to performance: attract broader talent, retain it, and remove barriers so people can thrive. He addresses the common backlash by showing how critics often reduce DEI to one tactic, and he offers a pragmatic approach—universal design and phased improvements—to make progress without breaking budgets.
Part Two picks up with the leader’s job of clarity and a practical discussion of value types (core vs. permission-to-play, aspirational, accidental) and how language choices either create dissonance or drive behavior. Ann and David explore how to translate purpose and values into daily practice—so culture lives in what people actually experience, not just what’s printed on the wall.
Ann Melinger, CEO of bink, joins David to chart the shift from “engagement” to culture—and why experiences, not perks, reveal who you really are under pressure. Ann introduces bink’s culture compass (values, behaviors, beliefs/mission/vision, experiences) and makes the case for leadership alignment, manager enablement, and writing behaviors instead of aspirational “we” statements.
Part Two picks up with John Bollman’s answer about Pella’s six culture accelerators and the link between culture and performance. John shares how Pella’s intentional focus on leadership development, recruiting for fit, and integrating acquisitions has helped the company outperform its industry for years. He also reflects on lessons learned throughout his career — and why he believes the greatest gift a leader can give is a culture where people can thrive.
John Bollman, CHRO at Pella Corporation, joins David for a conversation about how leadership and culture shape a company’s long-term success. In Part One, John traces his career from law to HR, the early lessons he learned at Whirlpool, and how Pella set out to define a culture anchored in caring, learning, and results. The episode ends just as David asks about the connection between culture and results — a question John answers in Part Two.
In Part One, David speaks with Nathan Hall, founder and CEO of Culture Check, about his path from sociology student to business leader, and how his turnaround work at Simple Story shaped his approach to culture. Nathan reflects on vulnerability, belonging, and the personal roots of his leadership philosophy. The conversation closes with David asking Nathan to weigh in on the biggest misconceptions about DEI — a question Nathan answers when Part Two begins.
In Part Two of their conversation, David and Dustin pick up the story with his leap into entrepreneurship. Dustin explains what it’s like to buy and run a company while writing the playbook in real time, the hard truths he learned along the way, and how that experience ultimately led to the creation of Persistently — and to joining forces with CultureWise.
David sits down with Dustin Campbell, co-founder of Persistence Management Holdings and Persistently, to unpack his journey from investment banking to private equity — and the powerful lessons he learned along the way. In Part One, Dustin shares how a turnaround mentor reshaped his thinking about systems and culture, and why those insights convinced him that culture is more than a differentiator — it’s the driver of performance.
In this second part of their conversation, David and Ari Weinzweig dive deeper into two specific components of the Zingerman’s Community of Businesses: their training arm ZingTrain, and their company’s 34 beliefs. Ari weighs in on how much a growing organization should reflect the essence of its founders.
Since their modest opening in 1982, Zingerman’s Delicatessen has cemented its place as an institution in Ann Arbor, Michigan — rejecting the typical franchise model for food retailers and instead growing into what is today known as the Zingerman’s Community of Businesses. David sits down with Zingerman’s co-founder and co-owner Ari Weinzweig to talk about this incredible journey. In this first of a two-part conversation, Ari distills open-book management and anarchism in business, and explains how he finds culture-building “as much a creative act as cooking.”
In this second half of their conversation, David and Andy Busser get into the day-to-day teaching and reinforcing of the culture at Pitcairn. Andy answers all the important culture questions around his firm’s historic first acquisition of Brightside Partners.
For over 100 years now, Pitcairn has served and advised ultra-high-net-worth families on matters of legacy and wealth. In 2023, the firm’s centennial year, Andy Busser was appointed its CEO — and in this episode, he and David discuss honoring a century-old culture while also leading with one’s own vision for the future. Andy offers a unique insight on the returns from investing in the company culture.
In this second part of their conversation, David and Chris Gheysens continue to discuss the systems with which they transfer and reinforce the culture at Wawa. Chris expands on the idea of culture as a feedback loop, and shares the advice he would give his younger self.
For over 60 years now, the Wawa chain of convenience stores has been supplying the US East Coast with fresh food and consistently positive customer experiences. In the course of this two-part conversation, David takes a deep dive into the company culture behind the success — with the CEO of Wawa himself, Chris Gheysens. In this episode, Chris talks about embedding the culture in new geographies as the company expands to more cities, and finding the balance between results and the welfare of their associates.
The conversation continues with Brian Roers of Roers Companies. In this episode, he shares with David some of the challenges that come with expanding to now over a dozen states in the US. Brian reflects on the importance of being loud as a leader and having the right team when looking to the future.
In this first of a two-part conversation, Brian Roers shares his journey of co-founding Roers Companies with his brother Kent, and becoming a culture champion along the way. Roers Companies is a multi-awarded multifamily and commercial real estate development firm based in Minnesota. It was founded in 2012 — and by 2024, was recognized by Inc. 5000 as the 344th fastest-growing private company in America. At the heart of their remarkable growth is their Culture Blueprint, and a daily commitment to their culture.
David resumes the conversation with Steven Shapiro and Nancy Shapiro Rapport on designing Our Family Culture. Nancy and Steven explain how Our Family Culture shapes the way conversations are taking place between parents and children, and why repetition matters when parenting with purpose.
What does it mean to be the Culture Architect of one’s family? Over the past year, David has worked with brother-sister duo and lifelong educators Steven Shapiro and Nancy Shapiro Rapport to explore this question. In this episode, they recount the story of coming together and collaborating on Our Family Culture, a system designed to help parents be more purposeful in creating a healthy culture for their families.
In this episode, David and Ed DeAngelis examine EDA Contractors’ journey to becoming a top workplace. Ed explains how investing in the company’s culture has affected their bottom line, and what it means to build a “24-hour culture.”
Ed DeAngelis founded EDA Contractors in 1999, and for the last 25 years, the company has worked on construction and historic restoration projects throughout the Greater Philadelphia region, New Jersey, and New York. Today, EDA Contractors is recognized as a top workplace and a leader in the industry. Much of it is thanks to Ed, whose intentionality around psychological safety and the overall workplace culture makes him a true Culture Architect.
The conversation resumes between David and Dr. Kent Wessinger on the millennial and Gen Z workforce. Using insights from his proprietary research, Kent imagines the near future where these younger generations have become their organizations’ leaders and culture-builders.
David is joined by Dr. Kent Wessinger, researcher and author of Bridges over Ladders: Secure Growth and Fortify Revenue with Millennial Employees, Clients and Members. In this episode, Kent introduces his proprietary research — and breaks down why and how most organizations are ill-equipped to attract, engage, and retain younger employees, even though younger generations already take up the largest share of today’s workforce.
In this episode, David and Geneviève Retzlaff continue to explore connections between authentic leadership and high-performing teams — and weigh in on different approaches to the culture-building process.
In this first of a two-part conversation, transformational career coach Geneviève Retzlaff talks about getting her start in human resources with Cirque du Soleil Entertainment Group. After a decade in HR and over 40 countries later, at her own company Grow Better Together, Geneviève helps organizations create cultures that encourage authentic leaders and human connections.
David and Dr. Roger Gerard build on the question, “What do employees really need from their leaders?” Roger shares the 5 golden promises leaders need to make and keep as if their life depended on it, and the advice he would give his younger self.
Roger’s website: https://www.rogergerard.com/
Dr. Roger Gerard brings to the show 5 decades of experience as a leadership consultant and a healthcare executive for ThedaCare and Northern Michigan Hospitals. In this first of a two-part conversation, he and David discuss the profound difference that leadership makes upon various working environments. Roger also shares insights from his latest book, Lead with Purpose: Reignite Passion and Engagement for Professionals in Crisis.
David and Yael Averbuch discuss her evolving perspectives on team dynamics and culture-building, as she moves up from player to team captain to general manager. Yael reflects on the challenges of setting up a young team to be ‘sustainably successful,’ and the two things she wished she had known as a younger athlete.
David welcomes to the show Yael Averbuch, owner of the training app Techne Futbol and general manager for NJ/NY Gotham FC. Yael has been in soccer teams since the age of seven — most notably, the University of North Carolina Tar Heels and the US Women’s National Team. In this episode, Yael shares her experiences of good and bad team cultures, and weighs in on the value of rituals and predictability in the humanly unpredictable world of sports.
In this second part of their conversation, David and Richard Kopelman discuss the value of the Aprio Way during recent mergers, acquisitions, and overseas expansion. Richard reflects on how having a structured company culture has helped to overcome mistakes made along the way.
David welcomes Richard Kopelman — CEO and managing partner of the business advisory and accounting firm Aprio. In this first of a two-part conversation, Richard recounts the pivotal moments that introduced him to leadership, the formalization of their company culture through the creation of the Aprio Way, and the story behind his company’s focus on kindness.
With Festival Foods coming up on its first decade of practicing the Boomerang Basics, David and Mark Skogen talk about the role that culture has played in the company’s recent history. Mark shares the advice he would give to his 25-year-old self.
In this episode, David sits down with Mark Skogen — CEO and president of the Festival Foods supermarket chain in Wisconsin. Mark is a third-generation grocer, his family having been in the grocery business since 1946. With him at the reins and their Boomerang Basics as their guide, the company has come to be recognized as a leader in innovation, growth, ethics, and of course, culture.
David and Chris Deaver discuss how bravery ties into the co-creative approach. Chris weighs in on the idea that, amidst generational differences and constant disruptions around the world, culture may be a company’s best and most enduring product.
David welcomes to the show Chris Deaver — leadership coach, co-founder of BraveCore, and co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation. Armed with a background in animation and two decades of experience shaping Fortune 500 companies from the inside, in this episode Chris explains how organizational culture-building in this day and age is headed towards co-creation and collaboration.
David resumes his conversation with Roberta Matuson on what goes into building organizations that inspire employee loyalty. In this second part, Roberta also shares her insights on the evolution of the workforce, and reflects on her early start with corporate leadership.
Roberta Matuson, the Talent Maximizer, was introduced to corporate leadership at the age of 24. In 1997, she went on to found Matuson Consulting — and by the 2010s, she had established herself as a top author on leadership and talent optimization. In this first of a two-part conversation, David and Roberta revisit this decades-long journey, as well as the experiences behind her latest book Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around.
David resumes his conversation with Peter Kusiak on the Fun First Strategy. In this second episode, Peter shares his experiences working with different variations of the workforce, and reflects on how his signature approach to culture-building has evolved over the years.
In this first of a two-episode conversation, David sits down with Peter Kusiak — creator of the Fun First Strategy, and the author of Drop the F-Bomb in Your Business. Peter brings nuance to the idea of fun, and weighs in on the importance of intentionality when building a culture around workplace fun and happiness.
David resumes his conversation with Crystal Hanlon on the systems with which the ‘orange-blooded culture’ at Home Depot is taught and reinforced. Crystal looks back on the biggest mistakes and milestones of her four-decade relationship with the company.
In this episode, David and Crystal Hanlon go behind the scenes at The Home Depot, the world’s largest home improvement retailer. Crystal is the company’s Culture Officer, who began her journey in 1985 as a part-time cashier at a Houston branch. Over the decades, she steadily rose through the ranks, earning a spot on Fortune Magazine’s list of “Most Powerful Women” multiple times in the process, and proving herself a key witness to Home Depot’s growth and culture-building.
David and Robert “Cujo” Teschner discuss how the debrief process is the cornerstone of a culture of accountability, in the military as much as in the business world. Cujo reveals the two organizations that had the biggest impact on who he is today — and the one problem that keeps businesses from learning how to debrief to win.
David is joined by Robert “Cujo” Teschner — the founder and CEO of VMax Group, and author of Debrief to Win: How America’s Top Guns Practice Accountable Leadership... and How You Can, Too! In this episode, Cujo shares how his approach to culture-building has been shaped by his time as an F-22 fighter squadron commander with the US Air Force and instructor at the USAF Weapons School.
David continues his conversation with William Vanderbloemen. In this episode, William goes into what he calls the ‘archaeological dig’ for his company’s culture, and ponders with David on the processes and merits of rewriting one’s organizational culture.
In this episode, David welcomes William Vanderbloemen — pastor and author of Be the Unicorn: 12 Data-Driven Habits that Separate the Best Leaders from the Rest. Equipped with over 15 years of ministry experience and a solid foundation in professional executive search, William is his own leader at Vanderbloemen Search Group, an award-winning firm committed to shaping the leadership and cultures at churches and other faith-based organizations.
The conversation continues on the two most important areas of effective leadership, as backed by the data from Tim’s book and his years of experience in leadership development. Tim and David do a deeper dive on the value of a leader’s emotional maturity, especially in culture-building.
David sits down with Tim Spiker, author of The Only Leaders Worth Following: Why Some Leaders Succeed, Others Fail, and How the Quality of Our Lives Hangs in the Balance. The book is guided by the principle of Who Not What, which is that ¾ of a leader’s effectiveness is determined not by what they do, but by who they are. Tim describes the findings in his book as the “accidentally-discovered and rarely-leveraged truth within leadership.”
David and the Blaushilds talk about how to keep the rapid growth of a company like Famous Supply always about the people and the culture. Marc and Brian also affirm the power of transparency in building trust, and they open up about the wisdom they would share with their younger selves.
For the first time in Culture Architects history, David is joined by father-and-son tandem Marc and Brian Blaushild of Famous Supply. Famous Supply is a fourth-generation family business established in 1933, and an award-winning distributor of HVAC, plumbing, and other building products. Culture is this company’s number one priority, as shown through their forty Fundamentals and their system called The Famous Way.
The conversation between David and Martin Harrell touches on the power of systems in forming habits, and the ROI on working on culture. Martin continues to share his experience with culture-building amidst rapid company growth, as well as his advice for young people who are planning to go into leadership.
David sits down with Martin Harrell of Coastal Construction Products. Drawing on his 20-year career that spans from accounting to sales to corporate leadership, in this episode Martin shares his insights on the culture of an acquired family business: from the challenges of a distributed workforce, to the power of a common language.
David and Jim continue their conversation on the culture-building journey at Field Fastener. Jim shares his favorite Fieldamentals, visions for the future of the company culture under different leadership, and the easiest and hardest parts about culture-building in a family business.
In this episode, David is joined by Jim Derry, the CEO of Field Fastener. Since their acquisition in 1990, Jim and his brother Bill have grown the company into one of the fastest-growing privately held companies in America, providing solutions for various C-class items and serving over 35 countries to date. The key to their success is their culture — and in this episode, Jim explains why culture is the “single most important investment” they’ve ever made.
In this second part, Kevin Schnieders fills in the details of his culture-building experiences at EDSI, and unpacks the title of ‘Chief Servant Leader.’ He and David discuss what it means to be recognized as a “cool place to work.”
In this episode, David welcomes Kevin Schnieders of Educational Data Services, Inc. Kevin started as a training consultant in 1994, working his way up to eventually become CEO in 2007 — or Chief Servant Leader, as he calls it. Under his care, today EDSI is not only a growing organization and provider of customized training and workforce development solutions, but also a top workplace. In part one, Kevin shares his journey into the leadership position, and his experiences in introducing intentional systems of culture in the company.
David continues his conversation with Saul Blinkoff. In this second part, Saul shares more leadership and culture-building experiences across different studios and projects, as well as his biggest learning about culture from his decades-long career in animation.
Here at Culture Architects, we also take time to explore culture from the perspective of other disciplines. For over 20 years, Saul Blinkoff — animator, director, producer, and life coach — has worked with some of the biggest names in media and entertainment. In this episode, he and David sit down to talk about what culture-building is like with creatives.
David continues his conversation with Adam House Sr. In this second part, Adam shares his take on the importance of culture in a growing organization, as well as his culture-building plans for future entrepreneurial ventures.
In this episode, David welcomes serial entrepreneur, executive coach, and professional growth expert Adam House Sr. With over 20 years of experience in launching and scaling companies, Adam's journey towards becoming a serial entrepreneur has taken him across multiple industries — including professional basketball at one point. With each industry and each company comes some new insight into culture-building.
In the second half of their conversation, David and Peter Docker examine Jumpseat Leadership within the context of culture and culture-building. Peter weighs in on how to build an organizational culture that encourages leading from the jumpseat.
Today’s episode features Peter Docker, former Royal Air Force pilot, leadership consultant, and executive coach. In this first half of the conversation, he and David break down the meaning of “Leading from the Jumpseat” — both within and outside the organization setting — and Peter shares the experiences from his 25-year career in aviation that came to shape this outlook.
David resumes his conversation with Dr. Anthony Mazzarelli of Cooper University Health Care. In this second episode, Mazz reflects on mistakes made and lessons learned at the leadership level, as well as the impact of the COVID-19 pandemic on their culture-building efforts at Cooper.
Here at Culture Architects, we’re always curious about what other disciplines can teach us about culture-building, and today the spotlight is on the healthcare industry. In this first of a two-episode conversation, David sits down with Dr. Anthony “Mazz” Mazzarelli to unpack his compassion-driven, evidence-based approach to culture at Cooper University Health Care.
David continues his conversation with Dr. Joey Faucette, creator of the Work Positive framework. In this second part, Joey shares more of his takes on the present-day workplace, the leaders behind them, and the work environments and cultures that they build.
(WORK POSITIVE LINK: https://www.workpositive.today)
David welcomes certified Executive Coach Dr. Joey Faucette to the Culture Architects podcast. Long before he was invited to the show, Joey had been referring to himself as a “Culture Architect” — an interesting coincidence that he unpacks in this episode. In this first of a two-part conversation, Joey also walks listeners through the five core practices of a positive work culture.
David wraps up a fascinating conversation with Zarango’s CEO Stephan Wiedner. In this second part, they examine leadership and culture-building within a psychologically safe work environment, and Stephan shares two important things to keep in mind when aiming for psychological safety in one’s organization.
(ZARANGO LINK: https://zarango.com/freepsi/)
In this episode of Culture Architects, David sits down with psychological safety expert Stephan Wiedner. Stephan is currently the CEO of two psychological safety-based organizations: the professional coaching network Noomii, which he co-founded in 2007; and the Zarango training program, which he established in 2021. In today’s episode, Stephan takes listeners through the concept of psychological safety — and together, he and David begin to unpack how Stephan’s field of expertise intersects with the conversation around culture.
In this new episode, David and Meg continue talking about intentional hiring practices at Inspirant Group. Meg shares what lessons she’s learned from her mistakes and delves deeper into what it means to lead a people-first company.
Our latest Culture Architect is Meg Newhouse — co-founder and CEO of Inspirant Group. In 2017, Meg was one of three seasoned consultants who started the Chicago-based firm that has since garnered attention for the work it describes as “unconsulting.” In this episode, Meg talks about the origins of “unconsulting,” and walks David through the ways in which she has been intentional about leading the company.
David continues his conversation with Brad Whitchurch. In this second part, Brad shares mistakes made and lessons learned from building the culture at Seal Shield, as well as his hopes and projections for the future of the company.
In this episode, David welcomes Brad Whitchurch, the founder, CEO, and chairman of Seal Shield. In 2006, Brad invented the world’s first dishwasher-safe keyboard and mouse, and grew the company into an internationally recognized provider of infection control solutions. Today, Seal Shield is an award-winning workplace that is intentional about its people and its company culture. At their helm is Brad Whitchurch, a true Culture Architect.
David wraps up part one of his conversation with Zach McLeroy. In part two, Zach discussed how he selected his team members to maintain Zaxby’s company culture, as well as his vision for the future of Zaxby’s.
For this episode of Culture Architects, David sits down with Zach McLeroy, the co-founder and chairman of Zaxby’s. Since opening his first location in 1990, Zach’s leadership has led the way to Zaxby’s becoming the 30th largest restaurant chain in the United States. From humble beginnings, to a billion-dollar franchise, Zach attributes Zaxby’s growth to the intentional relationships made within the company. Zaxby’s company culture is at the core of their success, making Zach a fantastic culture architect.
In part 2 of the episode, David concludes his conversation with Mark Baiada. Listen in as Mark discusses how he’s implemented rituals and behaviors from the Bayada Way and casts a vision for the future of Bayada Home Healthcare and beyond.
In this episode, David interviews Mark Baiada, the founder and chairman of Bayada Home Healthcare. Since starting the company at age 27, Mark has led Bayada Home Healthcare to international success with over 350 offices in 8 countries. While providing high quality, in home healthcare, Mark has maintained his focus on company culture. In 2002, Mark created The BAYADA Way, a cultural operating system that became the guiding force of Bayada Home Healthcare.
David continues his conversation with Anson Dorrance. In part two, Anson shares the qualities he looks for in his players, and what he is most proud of over his 45-season career.
David interviews Anson Dorrance, the legendary head coach of the Women’s Soccer Team at the University of North Carolina. Throughout his 45 seasons as head coach of the Tar Heels, Anson has led his team to over 1,000 wins including 21 NCAA Championships and 22 ACC Tournament championships. In part one, Anson shares the beginnings of his career and the strategic choices he made to create his team culture, known as The Competitive Cauldron.
David wraps his conversation with Deanna Knobloch. In part two, Deanna reflects on her long coaching career, and how this team made an impact on the coaches, the players, and the parents, beyond the game.
The guest today is Deanna Knobloch, the legendary former girls’ lacrosse coach at Moorestown High School. During her 27 years coaching the Quakers, Deanna’s leadership carried the team to unprecedented success, including 15 state championships. Her dedication to building team culture has played a major role in making her one of the most successful high school coaches in New Jersey State History. In Part 1, Deanna, along with her Assistant Coach and husband K.C., discuss the intentional culture she created within her team through establishing core values, rituals, and traditions.
David continues his conversation with Adam Bruckman. In part two, Adam shares the journey and growth OneDigital has experienced over the years, as well as the lessons learned along the way.
In this episode of Culture Architects, we have Adam Bruckman, the President and CEO of OneDigital Health and Benefits. Throughout his extensive career in the healthcare industry, Adam has received numerous awards for his innovation and leadership. Since launching OneDigital in 2000, Adam’s leadership has taken the company from a start-up from to one of the nation’s leading advisory firms. His commitment to culture has been one of the major driving forces behind his success, making him a fantastic Culture Architect. In part one, Adam shares the beginnings of his career and the intentional choice he made to create a culture driven company.
David wraps up his conversation with Michael Burns. In part two, Mike shares the importance of servant leadership, the skill set he acquired as a Navy SEAL that is helping him today, and why sometimes you need to sacrifice to succeed.
This week’s Culture Architect is Michael Burns. During his distinguished military career, Mike was involved in hundreds of combat operations around the world and is the recipient of numerous military awards, including the Bronze Star Medal with Valor. Mike also served as a team leader for multiple SEAL, Joint Forces, and multinational teams. Mike is currently an associate at Sway Ventures. In part one, Mike shares what he learned about being a leader while playing lacrosse at the University of North Carolina, what led him to enlist in the Navy, and the importance of working together as a team.
In the conclusion of David's discussion with Kevin Oakes, the author of Culture Renovation:18 Leadership Actions to Build an Unshakeable Company, Kevin talks about why companies should rethink the way they bring on new employees and why there are no shortcuts when it comes to changing a culture.
David welcomes Kevin Oakes to the podcast. Kevin is the CEO and co-founder of The Institute for Corporate Productivity and the author of Culture Renovation:18 Leadership Actions to Build an Unshakeable Company. Kevin has made it his mission to study and measure the role culture plays in organizational success. In part one, Kevin shares how he was introduced to the human capital field and how he defines a successful culture change.
In the conclusion of David's conversation with Rich Miller, the retired CEO of Virtua Health, Rich talks about the two principles that guided his leadership journey and how his team screened for candidates that would fit their culture.
This week's Culture Architect is Rich Miller. In 1995, Miller was the CEO for West Jersey Health System and three years later he played a pivotal role in a merger between West Jersey Health System and Memorial Hospital in Burlington County. That led to the formation of Virtua Health in the marketplace, where Miller would work for 22 years. In part one, Rich shares when he first recognized the importance of culture, why he was inspired to create an employee advisory group, and why building a culture requires 'heavy lifting' by CEOs.
In the conclusion of David's conversation with Horst Schulze, the legendary co-founder of The Ritz Carlton Hotel Company, Horst shares what every CEO is responsible for and why the principles of Ritz Carlton's Gold Standards apply to all industries.
David welcomes legendary Culture Architect, Horst Schulze. Horst is one of the co-founders of The Ritz Carlton Hotel Company and over the course of his career transformed the approach of service and hospitality across multiple industries. In part one, Horst shares his humble beginnings in the service industry, why he joined the founding team of The Ritz Carlton Hotel Company, and how he built a culture of customer service excellence.
David wraps up his conversation with Peter Bayer Jr., who proudly served over 29 years as a Soldier in the United States Army and is currently the SVP of Operations at Penske Logistics. In part two, Pete talks about the most difficult part of his transition to civilian life, the importance of being a servant leader with humility, and what he's learned from the biggest mistakes he's made as a leader.
David welcomes Peter Bayer Jr. to the podcast. Pete is the Senior Vice President of Operations at Penske Logistics. He is also the recipient of the Silver Star while serving in the United States Army during Operation IRAQI FREEDOM, where he helped develop the strategy that brought down the regime in Baghdad. Pete joined Penske Logistics in 2014 where he leads numerous warehousing and transportation operations across the U.S. In part one, Pete shares how he 'stumbled' upon a 30+ year career in the Army, the importance of culture in the military, and how the Army's 7 values guide soldiers and leaders to do what is right on a day to day basis within their career.
David wraps up his conversation with Culture Architect, Matt Doherty, the former head coach at Notre Dame and North Carolina and the best-selling author of Rebound: From Pain to Passion – Leadership Lessons Learned. In part two, Matt imparts some advice for the next generation of coaches and leaders and how his leadership skills evolved during his 22-year basketball coaching career.
On the premiere episode of Culture Architects, David welcomes Matt Doherty. Matt was a starter on the 1982 National Championship team at North Carolina where he was coached by the legendary Dean Smith. He then went on to spend 22 years as a college basketball coach, including head coaching stints at Notre Dame and North Carolina. He is now an executive coach, gives keynote speeches, and is the best-selling author of Rebound: From Pain to Passion – Leadership Lessons Learned. In part one, Matt shares how Dean Smith built a dynasty in Chapel Hill and why he fell in love with coaching high-performing athletes and business people.