The Digital Marketing Strategy Podcast: Recent Episodes
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The Digital Strategy Podcast features articles read-aloud from Broadhurst Digital's blog, with discussions about marketing strategy, digital marketing advice and insights for professional marketers and business owners. Podcasts are released weekly and focus on topics around digital transformation, digital marketing advice, MarTech reviews and more.
Martin Broadhurst's latest article, "How businesses of any size can use AI in a digital marketing strategy", is now published in the peer-reviewed journal Applied Marketing Analytics. In the article, Broadhurst introduces The Marketing AI Deployment Matrix, a tool for organizations to cons
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The article looks at how businesses of different sizes can think about deploying marketing AI into their marketing strategy based on how much resource and data they have. The article provides a deployment matrix that businesses can use to determine where to start with AI in their marketing efforts.
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The goal of the Paris Agreement is to limit global warming to 1.5 degrees Celsius, compared to pre-industrial levels. But even if we meet that target, we're still facing a future of droughts, food shortages, and mass displacement due to climate change. The first step to mitigating the damage is t
Wherever you use technology in marketing, you can use AI. This guide shows you how to use AI in each stage of the marketing mix: product, price, promotion, place, people, process and physical evidence.
The 7Ps extended marketing mix is a powerful tool for businesses looking to take their marketing to the next level. This blog will show you how to use the 7Ps to create a comprehensive marketing strategy that will help you reach your target audience and achieve your business goals.
If you're in sales, chances are you're always looking for ways to increase efficiency and close more deals. One way to do this is to automate certain tasks in your sales process. Here are 5 tasks you can automate in your sales process to help you close more deals.
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success.
Halloween is upon us and what better way to get into the spooky spirit than by reading some truly frightful jokes written entirely by artificial intelligence. 🕸️👻
In a world where the average person's attention span is shorter than that of a goldfish, it's more important than ever to get your message across quickly and effectively. This is where short-form copywriting comes in.
This A-Z Glossary of Marketing Automation Terms will give you an overview of what marketing automation is and how it can benefit your business.
Sales technology is essential for any B2B business that wants to improve their sales process. B2B buyers have more information at their fingertips, reaching a decision maker is increasingly challenging for sales reps.
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success.
Social media marketing can be tough. With so many platforms and strategies to choose from, it can be difficult to know where to start. Luckily, there are some great tools out there that can help you streamline your social media marketing campaigns. Here are five of the best A. I. tools to improve yo
In this article, I'll share some of the AI image generator models that you can expect to hear a lot more about in the months and years ahead.
The SOSTAC planning framework is a powerful tool that can help you overcome these challenges and create a realistic and actionable strategy. Using it, you will be able to find clear business objectives, develop a plan of action, and track your marketing metrics effectively. So if you want to take yo
This article will explore five different marketing frameworks that can be used to complement a SOSTAC marketing plan. These frameworks are the 7ps marketing mix, Porter five forces, swot analysis, Boston consulting group matrix, and STP model. By understanding and utilising these frameworks, busines
If you're in sales, you know that the key to success is closing more deals. But what if there was a way to automate the process and make it even easier? That's where sales automation software comes in. This type of software can help you manage your leads, follow up with customers, and close more dea
Sales can be challenging without the right tools for the job. That’s why you need Sales.Rocks in your arsenal, to improve sales effectiveness with high-quality B2B and sales automation.
Marketing AI tools are becoming more and more popular with businesses of all sizes. As the technology continues to develop, it’s likely that we’ll see even more amazing applications for marketing AI. In the meantime, here are five of the best marketing AI tools that you can use to improve your marke
Martin Broadhurst, Managing Director of Broadhurst Digital Limited, has been announced as a speaker at the Marketing Artificial Intelligence Conference 2022 (MAICON22), the largest international conference covering the topic of artificial intelligence for marketing.
HubSpot Marketing Professional is one of the best marketing automation tools on the market. This guide will teach you everything you need to know to get started.
Are you looking to create a killer digital marketing plan? Look no further than the SOSTAC marketing planning framework. This guide will teach you everything you need to know about this simple yet effective approach
If you're not using marketing automation, you're missing out on a powerful tool to improve your business. Marketing automation can help you reach more customers, boost sales, and improve your bottom line.
Learn how to conduct customer analysis and how to use customer analysis to help you make marketing and business decisions. The customer analysis process helps you find out what your customers want, and how they want to buy.
Competitor analysis is a crucial part of the SOSTAC planning framework, developed by PR Smith. It is the process by which a business looks at its competitors, strengths and weaknesses, and then makes decisions. It is a step that is often overlooked and sometimes avoided by new managers due to the co
Planning for success is something that every business, especially those new to the field, must do. For anyone needing some extra help with their business plan or needing some additional funding to get off the ground, this step-by-step method will aid them to reach their goals faster.
Segmentation is key if you want to get started with the best results from your email marketing and we’re going to give you the foundational pieces. Let's go over the different types of email segmentation, how to use segmentation to build an email list, and how to apply segmentation to different type
Marketing automation is a must-have for businesses wanting to get the most from their online marketing, but for those who are just getting started, it can be overwhelming. This blog post will show you four simple workflows that you can build using VBOUT marketing automation software to give you an i
VBOUT is a user-friendly, cloud-based digital marketing tool that can help businesses increase leads and sales. With VBOUT, businesses can create powerful custom landing pages, email campaigns, and social media posts.
Finding powerful, multichannel marketing automation software with great customer support and a price point that most businesses can afford is a challenge. Some tools are cheap as chips, such as Mailerlite, but they lack the full multichannel capability. Other tools are all singing and all dancing bu
Situation analysis is the foundational step of your digital strategy development. It is the first step on the SOSTAC planning framework developed by PR Smith, who said that situation analysis is critical to future success.
Are you interested in learning how to rank higher on search engines? Here's a list of seven on-page seo techniques that can help you boost your rankings. Use these techniques to improve your search engine rankings today! Read more here.
Content marketing is getting increasingly important to the success of your business. Here are three tools that will help you create better content.
Artificial intelligence is the next big thing in the digital marketing industry. In fact, it has already started. In this blog post, we will tell you about how you can use artificial intelligence to your advantage.
Here are 10 digital marketing metrics that you should track monthly. You can begin with the basics and then move on to more advanced metrics.