RethinkYour.com Podcast by Jeweler Websites, Inc.: Recent Episodes
Matthew Perosi and George Blair IV
Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about.
On today’s episode of RethinkYour.com we’re diving into the free SEO website reporting tool called Google Search Console. Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it’s still a little intimidating when you first look at it. We’re going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website. As we digest the charts and keywords, you'll uncover important golden nuggets hidden within your own website. We know that our discussion will help you better understand how customers find you online. We also invite audience participation by listening to this while you log into your own Google Search Console account and follow along. Let’s get started…
On today’s episode of RethinkYour.com we’re talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn’t follow through with a checkout. We’ll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we’ll go through a few actionable ideas on how to improve the ranking of individual product catalog webpages. Along with those ideas give you examples of how to improve your website’s ranking by breaking up some generic pages into more in-depth and useful pages. Although we’ve spoken about these topics before, we’re pretty sure today’s discussion will give you a new point of view and some new approaches to improving your jewelry site. Let’s dig in…
Reference Desk:
Websites we used for data and mention during this episode:
How Can I Rank Informational & Product Pages On The Same Keyword? - A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.
We’re taking a little detour away from marketing, SEO, and jewelry business related topics that we normally talk about on the RethinkYour.com Podcast, and turning our attention to cybersecurity. In the past we’ve given individual nuggets of cyber security improvement ideas whenever it came up as a side topic, but we’ve never pulled it all together for you until now. In this episode we’re going to walk you through several methods of increasing a protective shield over your cyber footprint and dive into topics that we take very seriously. You’ll find out how to check if your passwords have gotten out in the wild, and what to do about it. We’ll also give examples of spoofing and phishing in hopes that you’ll never fall prey to these scam methods. We think we’ve gathered together a good set of easy to use cyber tools to help you stay vigilant with your online security, so stay tuned.
On today’s episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website. We’re going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them. Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website’s header and footer. If usability and SEO are important to you, then we know for sure that you’ll get some golden nuggets of information out of this podcast episode, because the new Google information we break down today was even a little surprising for us. So if you’re serious about the SEO of your jewelry site, then keep listening as we dive in.
On today’s episode of RethinkYour.com we are talking about various online video services and how they relate to your jewelry store marketing, and search engine optimization. In the early days of YouTube, a video was thought to go viral if it had a few hundred thousand views. Yet today, on TikTok and Instagram Reels, anyone can create a fun video that launches to more than 4 million viral views within days. This is why so many people are rushing to establish marketing strategies for short form videos. Our source today comes from recent information published by Google where they explain how they analyze videos that appear in search results. In this episode we’re digging video hosting services and giving actionable golden nuggets on how to use your Instagram Reels and TikToks for marketing and for website SEO. Let’s roll tape, and dive in.
On today’s episode of RethinkYour.com we are talking about Instagram hashtags. Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they don’t look like marketing spam. Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we’re super happy to share our experiences with hashtags while we digest this information for you on this. Hopefully we will surface some golden nuggets of actionable information that you can put to good use today, so stay tuned.
On today’s episode of RethinkYour.com we are talking about hidden content on your website and whether or not Google is using it for your ranking. Hidden content is an often debated topic for SEO professionals who worry if Google is interpreting it correctly. Our episode today was inspired by an article from Search Engine Roundtable I’m and we are happy to dive deep into the history of hidden content and how optimization techniques have changed over the years. We’ll touch upon the different ways you can implement hidden content, how hidden content improves your website design, and the claims that Google can read and understand hidden content. For us, while recording this episode we actually had our own realization of the potential relationship between Schema.org and hidden content, and how to account for that on your own website. Don’t hide this episode away because it’s especially important if you are managing your own website, so keep listening…
On today’s episode of RethinkYour.com we’re jumping forward to the year 2035 with imaginings of what the internet would be like. Our source today is a February 2022 Pew Research study titled “Visions of the Internet in 2035.” In this lighthearted topic, we’re recalling what has changed over the last 13 years online and comparing it to the ideas surfaced by Pew Research. There’s a smattering of topics today ranging from ADA compliance, to omnichannel, internet access, photography, video, and the future of the influencer. As you give it a listen, you’ll find out what might drive some future changes and how to become part of the future, today.
On today’s episode of RethinkYour.com we’re diving deep into the details of how a jewelry store was targeted in a viral video on YouTube which caused an onslaught of fake reviews on Google Maps, Facebook, and Yelp. We’ll explain why the viral video was made, and how it triggered more than 100 fake reviews. We felt it was important to share this story today because this is the second time this YouTube publisher has targeted a retail jewelry store. We hope the details of this episode will prevent you from becoming their third target. As we share our first hand experience with this situation, you’ll find out what it would take for you to remove fake Google Reviews as well as fake Facebook reviews and comment spam. Let’s dive in.
On today’s episode of RethinkYour.com we’re breaking down what it means to be a Social Media Manager for a jewelry store. This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements. This job title is so much more than simply hiring an employee to post to social networks. In this podcast episode we’re going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store. It’s time to rethink the importance of your Social Media Manager, so stay tuned to understand why.
On today’s episode of RethinkYour.com we’re talking about the benefits of using QR codes, along with recent warnings of how to protect yourself from malicious codes. This topic was inspired by a QR code commercial that aired during Super Bowl 56, which generated a lot of publicity, but also brought light to a recent QR code usage warning from the FBI. We’ll dive into the efforts by watch groups that are teaching users how to recognize malicious codes. We at rethinkyour.com are here to provide advice on how to effectively use QR codes now that there is renewed interest in them. Let's talk about the best methods, and even some bad ideas you should avoid so you don't scare people away.
Putting your store's reputation in the hands of online reviews can be scary. Reviews that paint your store in a poor light are common. Many negative online reviews are simple miscommunications, or even a dispute that you thought was already settled! On today's episode of Rethinkyour.com, we are going through Google's newly announced Map Reviews policy and the details of their automated and human content moderation procedures. This is a really good step for Google to take in an effort to protect businesses, such as yourself, from trolls and paid bad review writers claiming to be disgruntled customers. We'll also share some scary stories of how we’ve helped jewelers deal with 1-star reviews. We’re hoping this podcast topic will further enforce due diligence in your account moderation. Let's review!
Do you find yourself continually baffled as to why your competitor appears higher than you in search results? On today’s episode of RethinkYour.com, we are explaining Google’s recent efforts to reveal why you see what you see in search results. There are a handful of basic search engine optimization best practices that everyone should be using because they’ve been confirmed by Google. Newer website software should make it easy to keep up with these best practices, once you know what they are. When you follow along with us today, we’ll walk you through an inconspicuous feature on Google search that is really helpful for your SEO. We’re happy to digest this information and provide real examples of how it applies to your own jewelry website. Open up Google Search on your smartphone and follow along…
On today's episode of RethinkYour.com we are talking about the finer details of your ecommerce site that you might be overlooking, or even ignoring, because they seem trivial and a waste of your time. In this topic, we really dive into the different ways to set up an ecommerce site, and how difficult some of them are, but we also explain why the extra effort you put into your website will make it more user friendly. You’ll hear why uploading inventory from your point-of-sale system is a boon for you, but it can result in customer shopping frustrations. We then talk about browser website compatibility issues, and how to validate your site so it’s compatible everywhere. Within each story we share today, you’re sure to hear a few golden nuggets of information that will help you make your jewelry website better.
On today's episode of RethinkYour.com we are talking about traditional marketing and whether or not jewelers should still be using it. We also explore ways to make traditional marketing better, and even trackable. Our source comes from an editorial in the February 2022 issue of Instore Magazine, and we’re super happy to boil down many of the ways we’ve helped jewelers improve their approach to traditional marketing over the years. Newspaper, billboard, radio, direct mail, and TV advertising are not dead, but you need to rethink your older approach if you want a better ROI, which is exactly what you’ll hear in this episode. Let’s get into it.
On today's episode of RethinkYour.com we are talking about the jeweler’s digital marketing checklist. We’ve previously mentioned many of the items from this checklist, but never explained how they relate to one another until today. The digital marketing checklist that we’ll go through is a good guidebook for future marketing, and it could also help you identify where you’ve made mistakes in previous marketing. Our source comes from a brief editorial in the February 2022 issue of Southern Jewelry News, and we’re super happy to give you our thoughts on the finer details, and perhaps some golden nuggets, behind every item on that checklist. When it comes down to it, marketing is all about how big your net is, or how to use a shiny hook to catch your next customer. Let’s dive into it. Thanks to Andre Savoie for inspiring this episode.
On today's episode of RethinkYour.com we are talking about personal privacy. In recent years, the topic of personal privacy usually relates to how our online activity can be translated into some type of targeted marketing. It’s commonplace to see cookie notifications on websites and tracking messages on smartphone apps; the existence of these messages has made everyone aware that they are being tracked. But what exactly is being tracked, and how is that information used? Our source for today’s podcast comes from a German Court that recently ruled on how using Google Fonts on your website is a violation of personal privacy. From the GDPR to the CCPA, understanding the differences in privacy laws is critical for every website. This is a very complicated topic that we’re digesting for you today. You’ll hear about the types of information that can be tracked, some methods of being tracked, and why user tracking is so important for helping you make better decisions in your jewelry store. Let’s dive in and break it down now…
On today's episode of RethinkYour.com we are talking about your Facebook business page and how you can use nine different post types to increase your organic reach. When it comes to business pages on Facebook, we often talk about how limiting your organic reach is unless you boost your posts; which is often referred to as pay-to-play. But, organic reach isn’t completely dead, and there are a few ideas on how you can revive your organic reach so more people see your posts for free. We’re getting into those ideas today. Our source comes from an informative Social Media Examiner article, which we are happily digesting on the podcast. You’re sure to hear a few new golden nuggets of information about these nine Facebook posting methods, especially since we’re sharing our own related experiences with each of them. Let’s jump into it…
On today's episode of RethinkYour.com we are talking about online contests as a marketing campaign. Although online contests can attract participants from all over the world, the goal is subtle local lead generation while also increasing local customer goodwill. When you incorporate personal stories in a contest, you are creating an effective and friendly social media marketing campaign that’s share worthy and creates public interest while also capturing customer data and new leads. We’re sharing the success stories of jewelers who have used online contests, and digesting how to do it, and the minimal cost involved. If you’re having trouble with your current marketing routine, and you’re looking for some new ideas, then this episode will really help you see a different way to capture new curated lists of potential customers. Let’s jump into this creative idea now…
On today’s episode of RethinkYour.com we get to talking about the expanded understanding of social media and its impact on communicating with customers. The definition of a social network, and all of social media, keeps changing.Those social network memories from years ago, as simply a place to share random thoughts to others, are so different than what social media has evolved into. Social media has already replaced traditional marketing methods, including email. The features that turn any online service into a social media service are popping up everywhere, and those who seem to be glued to their smartphones are being influenced by those who have learned the skill to post good content. To explain how important social media influence is for your own jewelry brand, we’re digesting the incredibly fun and transparent approach one jewelry designer is using on TikTok. As you listen to this podcast episode, hopefully you’ll catch a few new ways to understand what social media is, and how you can approach it now that social media influencers have matured into a legitimate marketing medium. Let’s get into it…
On today’s episode of RethinkYour.com, we’re detailing a solution to a problem that jewelry ecommerce sites have struggled with for many years. Those struggles relate to subtle changes in words and how to correctly describe your products when so many of them look almost exactly the same. For example, when describing your jewelry store, would say that you have an engagement ring available for sale, or that you sell many styles of engagement rings? When presenting different engagement ring options to customers in-person, would you show each ring while saying something simple like “here’s one ring option for you, and here’s another,” or would you detail the exact difference between rings by saying something like “this is a 2 carat diamond ring and this is a 1 carat diamond ring?” Years ago, we worried about the the very specific choices of phrasing and product descriptions that would answer these questions, otherwise Google might not show you in search results. Today, Google’s use of AI technology now understands related words, and words with the same meaning. Google’s AI even understands when a single word on a page makes all the difference. What you’ll hear in this podcast episode will really help you with the setup of your online jewelry catalog. We hope to surface new golden nuggets of information that now replace old worrisome strategies that you learned before. So let’s inspect, investigate, scrutinize, and traverse through these details now.
On today’s episode of RethinkYour.com we’re bringing you additional provocative insights into the BNPL services, that’s Buy Now Pay Later, and it’s influence on buyer spending during the 2021 holiday season. We’ll break down the good reasons why you should be offering this service and how it replaces traditional layaway, and we’ll also review the growing concern of consumer overspending, and the potential implications of that financial bubble. In the second half of today’s podcast we’re discussing the increase of micro-influencer marketing. This is a really important topic for you to hear about because we’ll give you an overview of the differences between Business Accounts and Creator Accounts within the Meta networks and how well they play together once you understand them. We’re bringing you our first hand experience with how these things work, and what you hear should spark new ideas for Instagram advertising. If you haven’t yet seen a reason to try Facebook or Instagram ads, then this episode should really interest you. Let’s cut into it now…
On today’s episode of RethinkYour.com we’re diving into the trends, Google Trends to be exact! Since 2004, Google has allowed the public to peek behind the scenes of search phrases to see what people are looking for. For most, the Google Trends service is nothing more than a curiosity to review the yearly zeitgeist, but with a little extra thought, you can use these trend reports to hone your marketing approach. We’d like to give a shoutout to Michelle Graff of National Jeweler for inspiring this topic today. The information you’re about to hear on this podcast should paint a fine picture of the many ways you can use Google Trends to help your jewelry store. Have you ever wished you had a crystal ball to predict when to add a new line of jewelry to your store? Better yet, have that crystal ball tell you when to discontinue a line? Keep listening and you’ll hear how Google Trends is that predictor you’ve always wanted. Let’s jump into the topic now.
On today’s episode of RethinkYour.com we’re talking about QR codes. These square shaped barcodes were very popular about 10 years ago but that popularity died off quickly because the technology was misused and poorly understood. Over the last 10 years QR codes have slowly transitioned from gimmicky marketing into what they were supposed to be originally, which is a digital shortcut to get to useful information.We have a few QR codes stories to share today and examples of how you can use QR codes correctly within your jewelry business. There’s a lot of first hand wisdom to digest in this podcast episode today, and hopefully we were about to surface a few new golden nuggets of information that you haven’t heard before, so listen in.
On today’s episode of RethinkYour.com we’re talking about domain names and how some companies and website agencies use devious tactics to take ownership of your domain name. This applies to those occasional domain name renewal invoices you get in the mail, or when your website agency requires the transfer of your domain as part of their service plan. Domain name ownership isn’t usually a top of mind concern as long as your website is running smoothly. But when things go awry, scrambling to regain control of your branded domain name can become a nightmare. In this episode of the podcast, we’ll share some stories of how things have gone awry over the last 19 years for us. We hope that these reminisced stories will surface a few golden nuggets of how to get along better with your current web developer. Let’s jump into it.
To kick off the 2022 new year we are reviewing old and well established online marketing techniques on today’s episode of RethinkYour.com. On this podcast you’ll often hear about ways to capture customer information, and what to do with that information once captured, but getting started is often confusing. Our source today comes from the January 2022 issue of Southern Jewelry News, and their coverage of the 2021 ASHI Diamonds Sweepstakes. We’re happy to dedicate this episode of the RethinkYour.com Podcast to digesting how this sweepstakes was put together using several online marketing techniques, and explain how you could set up something similar on your own if you are not an ASHI customer. So stay tuned, as we clear up some of the confusion of how different pieces of marketing fit together.
On today's episode of RethinkYour.com we’re looking back at all the announcements made by Google during 2021, and pointing out why you should care, and what you should be doing on your website to take advantage of this information. Our source for today comes directly from the Google Search Central Blog archive. That archive has a lot of stuff that jewelers don’t need to worry about, and we’re happy to digest what is and what isn’t important for you on the RethinkYour.com Podcast. This is a year in review, with quick reminders of the golden nuggets from Google suggestions that you should pay attention to throughout 2022. Stay tuned as we dive in… (recorded December 19, 2021)
In today’s RethinkYour.com we are sharing some 2022 predictions made by marketing insiders and offering you our interpretations of those prognostications. From Google's new AI called MUM, to fulfilling buyer expectations, the rising necessity of embracing video, Google Discover, and Apple privacy settings, we'll looking into multiple crystal balls and consulting the bones of the internet on this episode of the RethinkYour.com Podcast to see what may shake out, and what you s hould pay attention to in 2022. So stay tuned…
On today's episode of RethinkYour.com we are talking about how to save time when posting to Facebook and Instagram, and the tools that they provide to do so. There’s never enough time to finish your daily to-do list, which is why most jewelers tell us that they simply can’t find a spare moment to post to Instagram or Facebook. So many Facebook and Instagram accounts are set up with good intentions, but the realization of what it takes will often intimidate most jewelers from continuing beyond their first posts. We’re going to highlight what we feel are the most important features of the Facebook Business Suite and Facebook Content Creator and how to get started with them. There are plenty of little time saving golden nuggets mentioned on today’s RethinkYour.com Podcast. For this one, you can listen along to get ideas or sit down at your computer and follow along as we break down these time savers for you. Let’s dive into the show…
On today’s episode of RethinkYour.com we’re talking about the rise in spending by shoppers using Buy Now, Pay Later services, also known as BNPL. Over the last 12 months there’s been more than $100B of consumer spending taking advantage of the buy now, pay later option at their local retail stores, and online. Many jewelers have already implemented a BNPL option on their website as a way to attract new buyers. We’ll refer to several sources in our discussion today, and offer many digested points of view about the current state of the buy now, pay later industry for you to consider. In each episode of this podcast we strive to surface new golden nuggets of information that will help you think differently, and improve your jewelry business, and your jewelry website. We’ve dug deep into the BNPL topic for this episode of the RethinkYour.com Podcast to give you some real reasons to consider offering this to your jewelry buyers. Don’t wait for your other local competitors to offer this, stay tuned to hear all the pros and cons of doing this now.
On today’s episode of RethinkYour.com we’re talking about Generation Z and their change in attitude towards heirloom engagement rings and wedding rings. This is an interesting topic that ties into jewelry restyling services and there’s an opportunity here for jewelers to pull that Gen Z attitude change into their advertising. Later in today’s show we brainstorm different ways a jeweler can use video in their marketing and online paid ads. This topic just scratches the surface of a recently launched resource for small businesses that’s available on YouTube. Even though we don’t talk about video creation too much on this show, we have a lot of personal experiences to share and several golden nuggets that will help you get started on your path to creating video content. Let’s listen in…
On today's episode of RethinkYour.com we get into the topic of password protecting pages of a website and a product catalog. If you’ve been in the jewelry industry long enough then you’ll remember how, in the early 2000s, many jewelry vendors hid their entire website behind a standardized jewelry industry login. Today, modern wholesale jewelry suppliers now publish their entire catalog online, hiding only their prices until a registered buyer logs in. But what if you’re a retail jeweler or a B2C jewelry designer and you want to require a login for your customers to see your website. We’re here to tell you that a consumer login is contrary to SEO methodology of today. Let’s break down the different layers and reasons why you might want to require a consumer login, and as we do, you’ll hear some golden nuggets that would boost your SEO. These tips are great for any jewelry site, and they will help a password protected site regain their lost SEO. Let’s listen in…
On today's episode of the RethinkYour.com we get into the topic of WordPress plugins and the continual issue of security breaches, how to watch out for them, and what to do to proactively deal with them. Then we get into a good topic of what to expect when you launch a new website. It’s exciting to watch Google discover the improvements you’ve made, and see how they directly influence the number of people finding your site. We’re happy to break down these topics for you as we kick off Season 2 of RethinkYour.com, because we know we’re about to surface a few new golden nuggets of information that you haven’t heard before, so stay tuned.
Welcome, welcome, welcome to the 100th episode of RethinkYour.com. Each of the previous 99 episodes of this jewelry industry podcast are loaded with website, marketing, and business topics to help all types of jewelry professionals, well, rethink your dot com approach. Rethinking your dot com isn’t just about your website any more. Your dot com can be used in every part of your business, including tracking the response from direct mail. Do you use direct mail as part of your marketing? Matthew Perosi and George Blair IV are your hosts for this show. In this last episode of season 1, they scrutinizing several direct mail ads from local jewelry businesses and explaining what type of customer the ads will attract, and what the customer expectations would be after seeing these traditional print ads. They’ll also share some of their stories and experiences with marketing campaigns involving direct mail so you have a good starting point if you want to try, or improve upon your own local campaign. This episode includes artwork, which you can find on the website rethinkyour.com listed under episode 100.
The video buzz is abundant within TikTok and Instagram Reels, yet most of that buzz is fun and personal, leaving little success for a small retail store to get noticed. Wouldn’t it be great if you could make 30 second videos for your jewelry brand that would actually be watched by interested people? In fact, you can already get your latest short video in front of potential customers using Google Search or Maps. Today on RethinkYour.com, we’re delving into guidelines for creating short videos for your jewelry brand, and how to upload them using the Google Maps app on your smartphone. Even if you feel like videos are not in your reel-house, this 99th episode has easy actionable ideas to get your started. (rec Dec 1, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
The process of Search Engine Optimization is so mysterious and uncertain, and there’s never any guarantee that your website will ever rank on page one of Google. Instead of wasting time and money on uncertain results, it seems so much easier to simply pay Google Ads for that top search position. Advertiser beware, there are plenty of pitfalls with this approach. In this episode of the RethinkYour.com Podcast we’ll discuss what happens when you try to rush too quickly towards paid Google Ads without considering your customer’s needs, previous experience, and the customer journey. Pay attention to this one, it’s packed with a lot of actionable advice. (rec Nov 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
In this episode of the RethinkYour.com Podcast we’re weighing in on the 2021 Big Survey conducted by Instore Magazine and published in their November 2021 issue. We’ll unpack survey answers along with our thoughts on websites, online advertising, marketing, and jewelry business ideas. Let’s get started. (recorded November 24 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Video content is everywhere, from Netflix, to Disney+, to Prime Video, to TikTok, on Facebook, and in Instagram Reels. But before any of those networks even entertained the idea of video, or even existed, there was YouTube. In this episode of the RethinkYour.com Podcast you’ll find out what YouTube is doing to help improve the wellbeing of content creators so they don’t give up. Then we’re break down ten different YouTube factors that are important for video SEO and will create customer appeal while avoiding the video tactics that will bring the dislike bomb. Don’t touch that dial! This episode begins in 3, 2, 1… (recorded November 14 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Just when you think that you’ve followed all the best directions for optimizing your website in time for the holiday season, Google once again releases a mid-November Core Update for search ranking. We’ll explain what a Google Core Update is, and what it means for the ranking of your website ranking now that the holiday season has begun. If a Core Update isn’t confusing enough, we’ll tell you about the changes to Google My Business, do you mean Google Your Business, actually, let’s just call it Google Business Profile from now on. We’re also reviewing some Black Friday emails and whether or not the subject lines grabbed your attention or got marked as spam. That’s all coming up this, episode 95, of the RethinkYour.com Podcast. (recorded November 17 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It’s time to rethink how you previously planned your holiday events. You are no longer limited by the idea of a holiday party or a live ladies night event in your physical store, because today, these events could be virtual, or they can be a hybrid affair of a live streaming broadcast with a live in-store audience. On this episode of the RethinkYour.com Podcast we’re reviewing tips for planning a successful in-store and online event for the holiday season. You’ve already RSVP’d for episode 94, so keep listening. Special thanks to Kathleen Cutler for her article in InStore that we discuss today. (recorded November 14 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Video has become an important part of online marketing and SEO. How you host your videos is just as important as the content within the videos. In this episode of the RethinkYour.com Podcast we’re answering listener email about organizing videos on your website, the different ways to host your videos, and some ideas for good SEO optimization of the videos you embed on your website. Don’t skip or press pause on your screen, good stuff is just ahead. (recorded November 10, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Today in episode 92 of the RethinkYour.com Podcast we are reading through jewelry industry news and discussing the topics of shipping, customer service, trade show security, the number of new jewelry business opening in the last 3 months, ransomware attacks, and local selling through Amazon. We’re offering our insights and internet implications of each topic and what they mean to you as a jeweler. Listen in! (recorded November 7, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Do you write email subject lines that will stop your customers dead in their tracks, while also avoiding the phrasing that will send your marketing emails directly to spam? Today we’re chomping on some evocative ideas for fantastic email subjects that shouldn’t be too difficult for you to follow, or swallow. Additionally, in this, episode 91 of the RethinkYour.com Podcast, we’re giving you plenty more food for thought with 5 different approaches for curating products for those holiday gift guides you should be setting up on your website. Let’s dig into this delicious episode. (recorded November 4, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Have you implemented ADA compliance on your website, for real, or have you taken the easy way out with one of those ADA compliance overlays? This is episode 90 of the RethinkYour.com Podcast, in which we are breaking down the finer points of the outcome of a recently settled ADA compliance lawsuit. Followed by an equally important topic for this holiday season: What to do with your online inventory when your items are temporarily out of stock? We’ll discuss a few options, and tell you our recommendation to give your Google ranking its best chances. Let’s go! (recorded October 31, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Black Friday is four weeks away. What strategies do you have planned for your jewelry store? Will you promote a sale or discounts? Regardless what you are planning, this episode of the RethinkYour.com Podcast is for you. Let’s get started.
(recorded October 29, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Wordpress is a great platform to build your website upon, but your choice of plugins used to enhance your website beyond the basic Wordpress can eventually cause serious problems. In this episode of the RethinkYour.com Podcast, Matt and George are explaining a few recent security issues with popular Wordpress plugins, ways to avoid your website being hacked, and a few cautions against automatically upgrading your plugins. No fear mongering ahead, just good information to dive into right now. (recorded October 24, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
If you’ve redesigned your jewelry website a few times or hired one or more SEO professionals without understanding what you paid for, then you’ve probably fallen prey to a scam without realizing it. In this episode of the RethinkYour.com Podcast you’ll find out why so many SEO campaigns are unsuccessful, what it takes to see results with an SEO campaign, and how you might have been tricked into spending money you didn’t need to. Stay tuned for episode 87. (recorded October 21, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Are you able to see the forest for the Linktree? Matt and George discuss a recent Instagram clash with the link-sharing service that may potentially still be occurring. We also explore a Google My Business story where 3 stores were attacked by a competitor who targeted them with 1-star online review that killed their average review score. We’ll discuss how to handle that situation if it ever happens to you. Let’s dive into episode 86 of the RethinkYour.com Podcast. (recorded October 17, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on
The price may be right, but does it affect how you rank? Jewelers have long questioned the validity of showing product pricing online. Today, Matt and George talk about Google's recently revealed stance on the ranking of identical products sold at different prices on multiple websites. We also go into some other positive and negative shopping cart attributes that encourage or block your customer's buying journey both on Google and on Facebook. That's what’s added to our cart for episode 85 of the RethinkYour.com Podcast. Check it out. (recorded October 13, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Although ecommerce jewelry websites are becoming more and more popular, there are still a considerable share of jewelers without ecommerce who just want to use their website to showcase products. One such way of showcasing products is to use a photo gallery layout with a curated set of photos. In this episode of the RethinkYour.com Podcast we’re discussing the types of SEO techniques you can use on photo gallery pages to give you the best chances in search results. Let’s jump into this, somewhat of a Tetris, topic. (recorded October 10, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It's called Buy Now, Pay Later and its replacing the traditional layaway that retailers offer in their store. In this episode of the RethinkYour.Com podcast, we're discussing why your customers may appreciate Buy Now, Pay Later more. (recorded October 6, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Just ahead is episode 82 of the RethinkYour.com Podcast, where we are reviewing letters to the editor of Instore Magazine regarding the 2021 JCK show in Las Vegas. Then we’re discussing the divisive topic of why some jewelry designers and vendors sell direct online and the corresponding give and take with the designers and vendors you carry in your jewelry store. (recorded October 3, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
How Google ranks your website changes all the time, and it’s difficult to keep up with those changes. In this episode of the RethinkYour.com Podcast we’re discussing several important SEO tidbits that were brought up in one of Google’s recent live SEO training sessions. One of these tidbit even hints at a complete shift in how Google thinks about ranking. Let’s get started. (recorded September 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Internet recovery must be part of your preparedness plan for your business. How do you handle an internet outage when all you want to do is provide customer service and sales? In this episode we will walk you through what’s needed to get your jewelry store’s internet connection temporarily back up and running until normal service is restored. Your store’s internet connection is a single point of failure that now needs a bit of rethinking to keep things running. That's up next on episode 80 of the RethinkYour.com Podcast (recorded September 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
When measuring the bounce rate of your website you are really measuring the first impression that people have when they land on your site. It takes 7 seconds or less for someone to judge your entire business by what your website looks like. Turn the tables around, and today we’re discussing how jewelers also should not quickly judge how their in-person customers look or act. Also in this episode of the RethinkYour.com Podcast, we’re detailing the increase in lawsuits against small businesses that have not implemented ADA compliance on their websites. Let’s get started. (recorded September 22, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
SEO budgets, threats, challenges, and technical hurdles are limiting the traffic to your website and therefore the success of your jewelry business. The State of SEO report by Search Engine Journal and Straight North provided some insights of how SEO professionals around the world are dealing with digital marketing issues. In this episode of the RethinkYour.com podcast, Matt and George are weighing in on the trends and key responses from those surveyed. Let’s dive in. (recorded September 19, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
With all the information about SEO available online it’s almost impossible to know if the optimization efforts you’re using on your website are even worth the time. In fact, many SEO professionals often question their own efforts, which is why so many of them will compare notes and participate in anonymous industry surveys. In this episode of the RethinkYour.com Podcast we’re reviewing the top 15 most important ranking factors as revealed by a recent survey of 2,800 SEO professionals from around. Let’s jump into the results. (recorded September 15, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
The technology that runs the internet is not perfect, in fact, it’s full of programming bugs that can cause security nightmares and website functionality problems. In this episode of the RethinkYour.com Podcast we’re sharing a story of how one family in Kansas was living in a digital hell and explaining how something similar could affect the analysis of your online marketing. We’re also digging into how bugs, security issues, and changes in user behavior lead to various Google Updates, and what you should be doing to keep up with your competitors. Let’s get into it. (recorded September 13, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Over the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. In this episode of the RethinkYour.com Podcast we’re grabbing onto those topics of ROI and closing ratios and explaining how you can use your website and online marketing to improve them both. Every jeweler needs to know this stuff, so listen in right now.(recorded September 8, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Referral traffic makes up a small percentage of all the visitors to your website, yet the potential sales from referral traffic is usually much higher. Today, we’re detailing what typed of referral traffic might be coming to your website and what actions you should take to get more referral traffic, and serve them well once they arrive on your site. Also in this episode of the RethinkYour.com Podcast, we’re touching on a security feature within Google Maps that’s important for you to know if you work out of your home. Let’s dive in. (recorded September 5, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
When life and work are suddenly interrupted by a crisis, you often scramble for a resolution without remembering to notify your customers of immediate changes. When that crisis had broad impact on you and your local customers, it’s especially important to keep them informed. But what exactly should you be telling your customers while in crisis mode? What would your customers be worried about during a crisis, and how is their point of view different than yours? In this episode of the RethinkYour.com Podcast answering those questions and getting into the finer details of what online actions you should be taking to keep up communication, during a crisis. (recorded September 2, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It’s challenging to constantly create new and engaging content for your website, social accounts, and video channels. In this episode of the RethinkYour.com Podcast, we’re explaining our recent, first hand experience with creating something called a “Web Story,” which is one of the newer, and very intriguing, internet methods of content delivery. Just ahead, we’ll give you some ideas of how to create your own web story today, how to use them, the benefits your your SEO. (recorded August 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
In this episode of the RethinkYour.com Podcast we’re looking at industry news about the Antique Jewelry and Watch Show, Ebay’s verification process when selling watches through their platform, and Google’s newest change that will impact the clickability of your pages in search results, and what you’ll need to do with your page design to prevent a negative impact by this change. Episode 71 starts now. (recorded August 25, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Agility is the word that should be on every jeweler’s mind right now. As the pandemic rages on, jewelers are constantly having to adjust their sales and service procedures to match the daily fluctuations of customers buying online or in-person. Is your technology infrastructure able to keep up with the shifts in how you service your customers? In this episode of the RethinkYour.com Podcast we’re breaking down the different hardware, software, and employee procedures for you to be a modern agile jewelry business. (recorded August 20, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor (recorded August 9 and 11, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Here’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still looking for information. This is episode 68 of the RethinkYour.com Podcast where we will explore how you can appear in results for local results and for informational results. You’ll be losing a lot of potential customers if you skip these ideas, so let’s go and listen carefully. (recorded August 7, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Google collects tons of information about how we all use search, websites, and social media so they can improve search results a little more every day. Sometimes they also publish significant research findings when they discover new and interesting for marketing. Next up, in episode 67 of the RethinkYour.com Podcast, you’ll be listening to a discussion about Google’s research into something called “decoding decisions and the messy middle.” Let’s find out how this research applies to your jewelry marketing. (recorded July 31, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Is it time to redesign your website? Is your site looking old and in desperate need of a refresh? It doesn’t matter how good you are, customers will get a bad impression if your website doesn’t look good. But, as usual, looks are only skin deep. When redesigning your website there are important things to consider that will help your business grow, or hold you back. This is episode 66 of the RethinkYour.com Podcast and were we talk about the SEO and business implications of a website redesign. Special thanks to Georgia James for her article, Nine common SEO errors during a website redesign, which was used as a springboard for our original thoughts on this podcast. (recorded July 31, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Have you struggled to get your website to appear in search results for popular terms like “engagement rings?” In this episode of the RethinkYour.com Podcast we’re doing our own searches for popular terms, explaining what we see, and giving you the finer details of what it takes to appear in a popular competitive mix of those results. (recorded July 27, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Wix, WordPress, and GlitterPaw each have their own approach to managing search engine optimization. In this episode of the RethinkYour.com Podcast we are reviewing the recent new SEO features added to Wix and comparing them to WordPress and GlitterPaw. That’s what’s ahead on episode 64. (recorded July 25, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
You might be familiar with mobile websites and mobile technology, but are you familiar with the current buyer expectations when they use their smartphones? In this episode of the RethinkYour.com Podcast we’re sharing real life stories of mobile usage and what the next generation expects from your site. We’ve also got some solid ideas of how you can reapply older mobile marketing techniques today. Let’s take this casual drive into episode 63 right now. (recorded July 21, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It’s time to make it all about you. How can you look at world events or industry news and recontextualize them for your clients? We’ll walk you through ideas for longterm, short term, and social media content, and hot to create customer integration in the mix. George and Matt are in the studio at the same time for the last time, for now, for episode 62 of the rethinkyour.com podcast. (recorded June 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Using your point of sale system to manage your online inventory is a big time saver for every jeweler, and this method of online inventory management has been recommended for several years. But it turns out that the typical way in which point of sale systems generates SKUs creates an SEO problem for your jewelry website. In this episode of the RethinkYour.com Podcast we’ll explain what the issue is and how to deal with it. Episode 61 begins now. (recorded June 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
A great jewelry photo is worth 1000 words. Today you can use your smartphone to capture those great jewelry photos instead of a bulky DSLR camera. This is episode 60 of the RethinkYour.com Podcast in which we are giving you details of smartphone photography, photo composition, lighting ideas, photo size considerations, and how far you should hold your smartphone from your jewelry. Listen in, and don’t you dare crop anything out.. (recorded June 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Text messaging is such an important method of communication with customers, but if you’re still using pre-2012 telephone technology in your jewelry store then you’re missing out on many opportunities. This is episode 59 of the RethinkYour.com podcast in which we are explaining text messaging methods, different messaging apps, and how you can improve your customer messaging techniques. (recorded June 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
So what does it really mean when Google tells you that they’re using “mobile first indexing?” In this episode we are diving into all the implications of what mobile first really means and providing a few warnings of what to watch out for and how to use mobile first indexing to your advantage. Let’s get number 58 of the RethinkYour.com Podcast started. (recorded June 22, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
If you hope to use Instagram for business, you have to hashtag research. We'll walk you through the process of choosing the right hashtags and avoiding the wrong ones. Listen and discover why your current IG account isn't gaining followers. Plus, we're weighing in on what Instagram has to say about how they rank posts in Explore and Reels. (recorded June 17, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Ranking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.. (recorded June 17, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode we’re comparing and contrasting the differences between being an ecommerce jeweler and a retail store jeweler. You’ll find out what it takes to sell with emotion online like you would in your store, the differences between online and offline advertising, conversion rates, goodwill, and staying relevant. You’ll also get some insights on how to tie both online and in-person efforts together. That’s all in this episode number 55 of the RethinkYour.com Podcast. Let’s dive in. (recorded June 11, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Jewelers who listen to this episode will come away with a few great ideas for creating website content that others will want to link to. We’ll also give you a guideline for placement of content on your web pages, and review an old argument about hero images at the tops of page. As a bonus, jewelers will come away with an idea for employing new technology to improve diamond sales. That’s all ahead on this episode of the RethinkYour.com Podcast, listen in now. (recorded June 9, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Fraudulent purchases and chargebacks are a big concern for jewelers when they first open an ecommerce website. Merchant services companies are also worried about the high risk of selling jewelry online. In this episode of the RethinkYour.com Podcast you find out the steps you can take to protect yourself from fraudulent purchases and what might happen if you have a chargeback because of a stolen credit card. Let’s check out episode 53 right now. (recorded June 6, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode of the RethinkYour.com Podcast you’ll find out the latest Google Core update, old Google SEO rumors to ignore, and how to correctly translate your website into a different language without a Google penalty. Episode 52 starts now. (recorded June 3, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode of the RethinkYour.com Podcast, you'll find out why it's important to have an ecommerce website with live inventory. You'll also find out what items to put on your SEO Checklist when you are doing a website redesign. (as inspired by: https://seosly.com/website-redesign-seo-checklist) (recorded May 31, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Twitter’s Ecommerce implementation is on the horizon and presents a new opportunity for you if you are an early adopter. Google’s ranking factor of Web Core Vitals is upon us, but we’ll explain when you’ll need to worry about. With all the computer security concerns in the news, you probably don’t realize that your jewelry store’s WiFi could be the weakest point of your own. Are you paying attention to the resurgence of a past jewelry trend or are you turning a blind eye because it feels old and irrelevant? These informative topics are all part of today’s RethinkYour.com Podcast. Let’s dive into episode 50. (recorded May 26, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Local jewelers often have trouble getting their websites listed in Google. Today we’re explaining why and how to overcome that problem. We’re also explaining what ransomware is and how to protect yourself from it. At the top of the show we’re covering several topics from recent jewelry industry news sources. This is episode 49 of the RethinkYour.com Podcast, let’s dive in. (recorded May 25, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
It’s quite possible that you’re doing the wrong thing to make your website ADA compliant. Today we’re going to tell you about recent issues for people who think they set up their compliance correctly, but have really caused more problems. We’re also doing a fresh look at what old blogs might be doing to your website’s SEO, and giving you an idea how to implement some future proofing on your site. That, plus more, is just ahead on the 48th episode of the RethinkYour.com Podcast. (recorded May 19, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Internet sales tax is a difficult topic, and the responsibility of knowing where and when to collect sales tax from your online buyers falls on your shoulders. In this episode of the RethinkYour.com Podcast we’ll explain, in simple terms, how internet sales tax works, and when might need to collect it. Let’s break it down for you now! (recorded May 12, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode, we’re discussing some critical information for the future of your online marketing of natural and lab-grown diamonds. We’ll talk about the details of the RDI Diamonds Rare and Forever program and associated diamond surveys asking Millennials their opinions of lab-grown vs. natural diamonds. This is episode 46 of the RethinkYour.com Podcast, let’s dive into this oft-heated topic. (recorded May 12, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Your returns policy may be costing you sales. Today we’re reviewing some recent data that shows how your returns policy impacts your sales, your bottom line, and customer satisfaction. This is episode 45 of the ReThinkYour.com Podcast, let’s dive in. (recorded 5-7-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
What happens when a customer looks for you on their smartphone? In this episode we’re looking at those smartphone search results, and how the customer journey would influence what to do with those results. Some results surprised us, and several of the websites we looked at left us wanting. That’s what ahead in this episode of the ReThinkYour.com Podcast. (recorded 5-5-2021)
Let's try to put ourselves in the mindset of someone who needs a jeweler.
For this exercise we will review these three possible scenarios
- Someone who is beginning their journey to find an engagement ring.
- Someone who knows they need to find a local jeweler for some reason.
- Someone searching for a Mother's Day gift.
Today on the ReThinkYour.com Podcast we’re doing an in-depth review of several things which are NOT ranking factors for your website. We’re also reviewing some recent research about acceptance of LGBTQ visibility in advertising. Let’s dive into these topics in this, episode 43, on Star Wars day. (recorded May 2, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Special thanks to Ryan Jones who wrote That’s NOT a Google Search Ranking Factor, which we are going through piece by piece and expanding on.
On this episode of The RethinkYour.com Podcast we’re discussing the problems inherent with outsourcing your content writing followed by the legitimate extinction level event facing many retail jewelers today. We’re going to explain it in detail, along with how life can go on, and how you can prevail. Let’s get started. (recorded April 28, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode we discussing some red flags to watch out for when developing a website. The main topic for this episode is a review of the most recent customer expectation surveys regarding curbside pickup service and buying online, picking up in store. We’ll also explain your options for different point of sale systems you could consider to accomplish BOPIS and curbside services. That’s just ahead on this episode of the ReThinkYour.com Podcast. (recorded April 25, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
What is schema.org, semantic structure, and website markup, and why is important for your website? In this episode of the ReThinkYour.com Podcast we’re simplifying what these terms mean, explaining why they exist, and stressing their importance for your jewelry website. This is episode FORTY, let’s dive in. (recorded April 20, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
We’ve got an information packed episode today covering a wide range of SEO topics including global results, organizing topics, breadcrumbs, user experience, reviews and testimonials, and some actionable items to perform before migrating to a new CMS. This is episode 39 of the ReThinkYour.com Podcast. Let’s dive into these different ranking signals now. (recorded April 18, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
During the pandemic, several jewelers had to change their location, change their business model, and even work out of their home, but if you’re not careful with how your address is listed in Google My Business you could jeopardize your listing. There are also several recent stories in jewelry trade magazines that provide good insights and ideas for extending your business online. All this is coming up on this, episode 38, of the ReThinkYour.com Podcast. Let’s dive in. (recorded April 14, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
The 11th Circuit Appeals Court has a ruling about ADA compliance for business websites that completely contradicts a similar ruling by the 9th Circuit. In this episode of the ReThinkYour.com Podcast we’re diving into this hot bed of potential issues for retail jewelers known as ADA website compliance. Up ahead you’ll hear about the ruling, the impact to you, and action steps to test and improve your website. (rec 4-11-21) This podcast is a production of Jeweler Websites Inc.
Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing. That’s what’s coming up this, episode number 36, of the ReThinkYour.com Podcast. (recorded April 7, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast we’re digging into details of how to retain your jewelry buying customers. Let’s get started. (recorded April 3, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Today we’ve got beeping power supplies and upcoming changes to Google ranking factors. We’re bringing these technical topics down to an understandable level and giving you ideas of how to deal with them today and tomorrow. That’s what’s in store for episode number 34 of the ReThinkYour.com podcast. (recorded March 31, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Today we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools. That’s what’s ahead in episode number 33 of the ReThinkYour.com podcast. Here we go! (recorded March 28, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Today we’re giving you an introduction to hashtags and how to use them in your jewelry marketing. You’ll want to bookmark this episode number 32 of the ReThinkYour.com podcast to refer back to again and again. Let’s get started. (recorded 3-23-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
We are hitting key points today with how to improve the WiFi in your store; explaining how Google’s Remarketing feature is transitioning to Personalization with Google Analytics 4; plus more on website live chat and reviewing the best apps for social media marketing. We’re breaking these topics down on the first day of spring on the RethinkYour.com podcast. (recorded 3-20-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Welcome to episode 30 of the RethinkYour.com podcast. In today’s rather enthusiastic rantings we’re explaining why you should never let your computer get old, we’re also talking about the newly announced changes to the Google Ads platform and how we’re all going to be tracked in this post cookie world. It’s March 19, 2021, do you know where you were a year ago today? We’re reminiscing how the jewelry industry changed during COVID-19. Stay tuned to the very end, because we’re ending this on a high note. (recorded 3-16-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Today we are exploring new social networking and discovery features in Google Maps and how your jewelry store can take advantage of them. Followed by an introduction to A/B testing so you know what it is, and when you should start using it in your marketing procedures. That’s all ahead in this episode of the RethinkYour.com podcast. (recorded 3-14-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode of the RethinkYour.com podcast we are reading through jewelry industry news and contextualizing how you would apply the information to your website and online marketing. We’re also talking about domain names again and the security issues if you mistaken a real renewal notice for spam. And of course we could not help you rethink your dot com if we didn’t include the latest Google news. Let’s get started! (recorded 3-10-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Listen in today to the unplanned topic of website color schemes, font sizes, and email marketing and how all of that relates to ADA compliance. We’re also reviewing our FAQ about website secure certificates. Plus, we’re learning from the Mouse via their inventive captive-audience marketing that you can apply to your own customer base. It's coming up on episode 27 of the RethinkYour.com podcast. (recorded 3-7-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
(note: WandaVision semi-spoilers in the first 10 minutes)
If you’ve got questions about your jewelry website, we’ve got answers. In this episode a listener question became an unexpected deep dive into how to better craft jewelry product descriptions and their page titles. You’ll also learn what it takes for your website to appear in Google Discover. And when it comes to SEO, we’ll explain several seldom spoken about stats that will help you better understand how your customers are using search. That’s all coming up in this episode of the RethinkYour.com podcast. (recorded 3-2-2021)
We're all over the map on this episode of the RethinkYour.com Podcast. In fact, you'll find out how to change your address on Google Maps + how to avoid being tricked by more internet scams, and how to use Microsoft's new heatmap service. Additionally, you'll take away more ideas on how to write product descriptions for your website.(recorded 2-28-2021)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Are you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website. It’s all coming up in this episode of the RethinkYour.com Podcast. (recorded 2-25-2021)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Today we’ve got valuable info on how you can protect yourself from getting scammed by con artists who try to trick you with phishing emails to get your passwords and and paper solicitations to get your money. Followed by an explanation of what a digital stack is and how it relates to omnichannel. And our conversation of a recent bug in WordPress that had many people upset and confused, with guidance of how you can avoid your own future WordPress problems. It’s all in this episode of the RethinkYour.com Podcast. (recorded 2-21-2021)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back. You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography. When it comes to sustainable time and costs, we’ll examine your website responsibilities and compare them to the rising cost of digital marketing agencies. (recorded February 17, 2021)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites. (recorded February 12, 2021)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
Traffic, traffic, and more traffic. But exactly what kind of traffic is coming to your website and how are you serving them? We’re unpacking three types of website traffic and where to send them. We’re also spotlighting some great articles in the latest Instore magazine. That’s all in today’s episode of the RethinkYour.com Podcast.
(recorded February 10, 2020)
Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.