Patient Engagement and Connected Medical Devices: Recent Episodes
Bernhard Kappe, Adrian Pittman, Gia Rozells, Christi Zuber
To create engaging Software as a Medical Device (SaMD), Digital Therapeutics (DTx) and connected medical devices, we need human-centered design. Orthogonal’s CEO and Founder Bernhard Kappe and Adrian Pittman, User Experience Design and Human Factors expert, currently Director of Product Design at LinkedIn (previously of Google and Orthogonal), sat down with Gia Rozells, Senior Director of User Experience Design at Becton Dickinson, and Christi Zuber, founder and Managing Director of Aspen Labs, to talk about “Patient Engagement & Connected Medical Devices.” This diverse group of voices (with decades of cumulative experience) share their insights as well as their ambitions for the future. If you’re interested in pushing digital health and connected medical devices to their maximum potential, then this conversation is one you won’t want to miss.
The pandemic revealed startling gaps in the accessibility of healthcare for many vulnerable and underserved people. SaMD, DTx and connected medical devices have the potential to close some of those gaps by bringing powerful health solutions into patient’s homes and lives. Bernhard Kappe of Orthogonal, Adrian Pittman of LinkedIn, Gia Rozells of Becton Dickinson and Christi Zuber of Aspen Labs discuss how ethnographic research and human-centered design helps us understand what connected medical devices need to do to improve patient engagement and ultimately patient health.
What might the future hold for connected medical devices and patient engagement? Bernhard Kappe of Orthogonal, Adrian Pittman of LinkedIn, Gia Rozells of Becton Dickinson and Christi Zuber of Aspen Labs discuss increasing healthcare access and equity, engaging clinicians with new technology and understanding the diversity of users and of situations they find themselves in when using SaMD, DTx and connected medical devices.
Bernhard Kappe of Orthogonal, Adrian Pittman of LinkedIn, Gia Rozells of Becton Dickeson and Christi Zuber of Aspen Labs dive into the art and science of user-centered research and design processes for SaMD, DTx and connected medical devices. They describe compelling real world examples of the value of getting to know your end user and of designing for accessibility. They also discuss the lessons that can be learned from other industries to improve how healthcare tackles user experience and human-centered design.