Millennials in Print: Recent Episodes
Alex Krupski and Jake Hoffman
Join two Millennials as they explore the fascinating world of print. This podcast will take a deep dive into the future of print from the perspective of the next generation.
In Episode #20 of the Millennials in Print Podcast, the guys chat with Brent Niemuth, President and Chief Creative Officer at J. Schmid. Tune in as they chat about the evolution of print, Humanity Marketing, and why the catalog is still a highly effective tool in today's marketing mix.
In this episode of the Millennials in Print Podcast, the guys chat with Tim Curtis (President/CEO, CohereOne) & Erik Martinez (Co-Owner/Executive VP, Blue Tangerine) who host the Digital Velocity Podcast together. Tune in as they chat about the current trends in digital marketing, the interoperability between print and digital marketing, and how brands can accommodate print growth in the current market.
Guest Details
Connect with Tim: https://www.linkedin.com/in/timcurtisdcmp/
Connect with Erik: https://www.linkedin.com/in/erikmartinez/
CohereOne website: https://cohereone.com/
Blue Tangerine website: https://bluetangerine.com/
Digital Velocity Podcast: https://www.digitalvelocitypodcast.com/
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 8:45: Intro & background
8:46 - 12:29: Why Tim & Erik have stayed in marketing
12:30 - 19:51: The interoperability between print and digital
19:52 - 30:22: What the traditional print sales person looks like and how that might be changing in the next 5-7 years
30:23 - 35:13: How media buyers manage their spend
35:14 - 44:34: What to expect from upcoming data privacy legislation
44:35 - 52:56: How to approach the attribution conversation in print
52:57 - 55:58: Accommodating print growth in the current market
55:59 - end: Final thoughts from Tim and Erik
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys sit down with Hamilton Davison, President and Executive Director of the American Catalog Mailers Association. Tune in as they chat about all the latest in the world of postage, who the ACMA is, their current projects out in Washington DC, and the upcoming ACMA Forum.
Guest Details
Connect with Hamilton: https://www.linkedin.com/in/hamiltondavison/
ACMA's website: https://catalogmailers.org/
Register for the ACMA Forum: https://catalogmailers.org/58005-2/
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 2:52: Intro & background
2:53 - :7:55 Who the ACMA is and how they work with the print industry
7:56 - 9:10: How Hamilton got involved in the political scene
9:11 - 14:57: What's going on in the postal world right now
14:58 - 16:10: What the Postal Service plans to do with their rebalanced funds
16:11 - 20:38: Postal rates and the power of catalogs and print
20:39 - 24:20: The size and scale of the Postal Service
24:21 - 29:09: The current Postmaster General and his plans for the future
29:10 - 33:55: The agenda for this year's ACMA Forum and how to sign up
33:56 - 36:29: What the ACMA is doing in DC in regards to data privacy
36:30 - 40:41: Millennial engagement with print
40:42 - 44:46: What today's print buyers look like
44:47 - end: Final thoughts from Hamilton
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with the new CEO of JPS Graphics Hunter Johnson. Tune in as they discuss what it's like to work in print after working in other industries first, who JPS Graphics is and the verticals that they serve, and why more printers need to take advantage of social media and content marketing.
Guest Details
Connect with Hunter: https://www.linkedin.com/in/hunterdjohnson/
JPS Graphics website: https://www.jpsgraphics.com/
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 3:25: Intro & background
3:26 - 7:27: Hunter's experience before print and what knowledge he brought into the industry
7:28 - 11:10: How JPS is embracing new technologies
11:11 - 13:22: Why marketing is the best way to sell
13:23 - 17:16: What differentiates JPS from its competitors in the book printing space
17:17 - 18:49: Today's changing print buyer and how to add value to that relationship
18:50 - 22:05: Hunter's transition to Chief Executive Officer
22:06 - 27:09: How Hunter and JPS groom their staff for growth in the organization
27:10 - 32:05: Hunter's strategies for effective recruitment and hiring
32:06 - end: Final thoughts from Hunter
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Brendan Wilson, Territory Sales Manager at Rolland Paper. Tune in as they discuss young people in the industry, Rolland's niche in the paper manufacturing industry, and what it's been like managing customer relationships the last few years.
Guest Details
Connect with Brendan: https://www.linkedin.com/in/brendan-wilson-3206a038/
Rolland's website: https://www.rollandinc.com/
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 2:40: Intro & background
3:30 - 5:45: Brendan's transition from marketing to sales
5:46 - 8:00: Rolland's niche in the paper manufacturing industry
8:01 - 11:01: Rolland's growth verticals in sustainability
11:02 - 14:22: The education component on sustainability in the print and paper industries
14:23 - 18:00: The need to be flexible and adaptable the last few years during COVID
18:01 - 19:49: What it's like working at an organization owned by private equity
19:50 - 22:20: Customer relationships in 2022
22:21 - 23:52: How Rolland has worked through the labor shortage
23:53 - 33:40: Getting more young people involved in the industry
33:41 - end: Final thoughts from Brendan
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Dareis French, Sales/Marketing at Best Graphics Group. Tune in as they talk about Dareis's background, his path from production floor to office, and what it's like working on the equipment sales side of print.
Guest Details
Connect with Dareis: https://www.linkedin.com/in/dareis-french/
Best Graphics Group website: https://bestgraphics.net/
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 3:55: Intro & background
3:56 - 6:00: What Best Graphics does and the type of equipment they sell
6:01 - 7:57: What 2021 looked like for Dareis and the Best Graphics team
7:58 - 10:33: Who Best Graphics sells to and what their client base looks like
10:34 - 12:58: How the global supply chain is affecting their business
12:59 - 15:08: How tuned in the Best Graphics team is to all the ongoing disruptions in print
15:09 - 17:37: What the transition from production floor to office was like for Dareis
17:38 - 19:12: What Dareis's territory and sales generation process looks like
19:13 - 23:02: What it takes to sell and market towards Millennials
23:03 - 28:09: What Dareis and Best Graphics are forecasting for 2022
28:10 - end: Final thoughts from Dareis
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In their first episode of 2022, Jake and Alex recap all the industry insanity from 2021 including paper supply challenges, postage increases and the labor shortage, and also provide an outlook on 2022 from an industry perspective as well as the future of the Millennials in Print Podcast.
Arandell Catalog
Grab your copy of the Arandell catalog here: https://arandell.com/catalog/
Show Notes
0:00 - 0:50: Introduction to the episode
0:51 - 2:50: Biggest factors that influenced 2021's craziness
2:51 - 4:30: How digital advertising is going to change in 2022 for retail brands
5:09 - 6: 53: The economics behind the current challenges with paper supply
6:54 - 8:06: How 2021's challenges are going to affect the industry going forward
8:07 - 9:59: What the response from retailers has been to these industry challenges
10:00 - 14:24: Exploring the lack of industry response to postage increases in 2021
14:25 - 17:30: Discussing the labor shortage
17:31 - 19:39: What we're expecting in 2022
19:40 - 22:20: What print customers are expecting in 2022
22:21 - 24:58: What are companies doing to prospect when they're so busy
24:59 - end: What we're doing with the podcast going forward
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Jim Taugher - CEO/Executive Creative Director at CI Design and Host of The Connector Podcast. Tune in as Jim and the guys chat about Jim's career, his past experience in the print industry, how Jim's clients incorporate print into their marketing strategies, and the story behind the creation of the Arandell Catalog (which you can grab here if you're interested).
Guest Details
Connect with Jim: https://www.linkedin.com/in/jimtaugher/
CI Design's Website: https://cidesigninc.com/
The Connector Podcast: https://www.youtube.com/watch?v=8kAEBrlwY2c&list=PLFZVT-JLswfsrIS2kJyHZ9yblMuWxeolV
============================================================
Guest Details
Grab your copy of the Arandell catalog: https://arandell.com/catalog/
Show Notes
0:00 - 4:20: Intro & background
4:21 - 9:17: The COPE Method & the importance of marketing medium selection
9:18 - 13:19: What it takes for printed pieces to impress in today's digital world
13:20 - 15:29: How CI Design sees their clients using print
15:30 - 17:28: How new privacy laws are affecting CI Design's digitally-focused clients
17:29 - 19:01: How brands can utilize longer form mediums to tell their brand story
19:02 - 25:49: The story behind the creation of the Arandell Catalog
25:50 - 30:10: How Jim educates younger employees in the digital space about print
30:11 - 33:51: Jim's podcast, The Connector Podcast
33:52 - end: Final thoughts from Jim
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Jeff Landherr - Production Supervisor in the pressroom at Arandell. Tune in as they chat about working in a web offset printing facility, how Jeff originally started in print, the incorporation of technology into print, and what Jeff looks for in young people when promoting from within.
Guest Details
Connect with Jeff: https://www.linkedin.com/in/jeff-landherr-65598857/
============================================================
Show Notes
0:00 - 4:23: Intro & background
4"24 - 5:55: Working in the pressroom before the integration of technology
5:56 - 7:39: Jeff's career path to supervision
7:40 - 9:51: Difference between 1st pressman and 2nd pressman roles
9:52 - 14:05: Munsell Color Test & necessary skills to be a pressman
14:06 - 15:07: Analog to digital: what the process was like
15:08 - 17:06: How important tech skills are in the pressroom today
17:07 - 19:25: What Jeff looks for in young people when promoting from within
19:26 - 21:36: Why Jeff has stayed at Arandell for 33+ years
21:37 - end: Final thoughts from Jeff
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Marcus Witte - West Coast Account Executive at Arandell Corporation. Tune in as they discuss Marcus's background, how he got into the industry, how his sales process has changed over the years, and what the industry needs to do to cater itself to a younger audience.
Guest Details
Connect with Marcus: https://www.linkedin.com/in/marcus-witte-3430006/
============================================================
Show Notes
0:00 - 4:14: Intro & background
4:15 - 8:42: How Marcus got into the sales side of print
8:43 - 12:16: What Marcus enjoys most about working with catalog clients
12:17 - 14:05: What has changed in the sales process since the downturn in 2010?
14:06 - 17:22: How brands are being more strategic in their print marketing efforts
17:23 - 20:04: Addressing data & privacy concerns
20:05 - 22:38: Connecting new clients with internal subject matter experts
22:39 - 27:41: Biggest takeaways from COVID
27:42 - 29:48: Thoughts on getting more young people involved in the industry & final thoughts from Marcus
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In this episode of the Millennials in Print Podcast, the guys chat with Joe Lyman - President of the Great Lakes Graphics Association. Join them as they discuss the GLGA as an advocacy organization, current industry trends, the history of print, and how the industry can continue to grow going forward.
Guest Details
Connect with Joe: https://www.linkedin.com/in/josephlyman/
GLGA Website: https://glga.info/
============================================================
Show Notes
0:00 - 2:58: Intro & background
2:59 - 5:41: How the GLGA serves as a print industry advocate
5:42 - 7:11: The actual size & scale of the print industry
7:12 - 8:47: The rich history of print in Wisconsin, Illinois & Indiana
8:48 - 10:27: Current industry trends for both printers & their customers
10:28 - 11:51: Printers expanding their services to fit customer demand
11:52 - 12:47: Taking advantage of technology to accommodate labor shortages
12:48 - 14:05: The sense of community that exists amongst printers
14:06 - 17:46: The industry changing with the times and adjusting to customer needs
17:47 - 20:08: Being a single-source print provider and finding your niche
20:09 - 22:05: How print organizations can join the GLGA
22:06 - 23:24: Final thoughts from Joe
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In episode #9 of the Millennials in Print Podcast, the guys chat with Arandell's own Director of Client Experience Wendy Hunjadi. Tune in as they cover a wide variety of topics including managing a diverse workforce, current trends in the industry, navigating difficult discussions with customers, and handling today's changing print workmix.
Guest Details
Connect with Wendy: https://www.linkedin.com/in/wendyhunjadi/
============================================================
Show Notes
0:00 - 4:10 --> Intro & background
4:11 - 7:20 --> UW-Stout's print program
7:21 - 10:26 --> Current trends in the industry
10:27 - 15:13 --> Arandell's Co-op Program with UW-Stout
15:14 - 19:53 --> Handling today's changing print workmix
19:54 - 23:28 --> How client communications have changed in the digital era
23:29 - 28:31 --> Managing a diverse workforce, both in the office and remote
28:32 - 32:15 --> Navigating difficult conversations with customers
32:16 - 32:51 --> Final thoughts from Wendy
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In episode #8 of the Millennials in Print Podcast, the guys chat with sales extraordinaire and fellow Arandell team member Andy Rostermundt. Tune in as Andy, Alex and Jake cover a variety of topics including today's changing print buyer, working with digitally native and direct-to-consumer brands and how to properly measure the success of your catalog program.
Guest Details
Connect with Andy: https://www.linkedin.com/in/andrew-rostermundt-0537493/
============================================================
Show Notes
0:00 - 3:18 --> Intro & background
3:19 - 5:08 --> How the sales "hunt" has changed over the years
5:09 - 7:15 --> What resonates about print with today's digitally native & D2C brands
7:16 - 8:41 --> Why today's print buyers overestimate the cost of print
8:42 - 13:52 --> How Andy has adjusted his sales process during COVID
13:53 - 15:44 --> The most complicated concepts for new print buyers to understand
15:45 - 17:19 --> Educating new print customers about their data
17:20 - 20:27 --> How Andy started working with D2C brands
20:28 - 22:49 --> Selling points of print for today's print buyers
22:50 - 24:59 --> How to properly measure the success of a catalog
25:00 - 27:47 --> What should excite young people about working in the print industry?
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com
In episode #7 of the Millennials in Print Podcast, the guys chat with Tim Eliason and Andrew Wylder from Lindenmeyr Central, one of the largest paper suppliers in the country. Tune in as they talk all things print, paper, packaging and more.
Guest Details
Tim Eliason, VP at Lindenmeyr Central
Andrew Wylder, VP of Sales at Lindenmeyr Central
Lindenmeyr Central Website: https://lindenmeyrcentral.com/
Tim's LinkedIn Profile: https://www.linkedin.com/in/tim-eliason-92066a6/
Andrew's LinkedIn Profile: https://www.linkedin.com/in/acwylder/
============================================================
Show Notes
0:00-4:17: Intro & Background
4:18-8:32: Today's changing print buyer
8:33-10:40: Positioning the industry to a younger audience
10:41-12:17: Getting print in home to customers sooner
12:18-15:11: More about Lindenmeyr's services and offerings
15:12-24:41: Paper supply chain outlook & recent paper market developments
24:42-27:54: Why young people should be excited about a career in print
27:55-32:16: The importance of mentorship in the print industry
32:17-36:53: How COVID changed social gatherings and getting back to in-person meetings
36:54-39:02: Final thoughts from Tim & Andrew
============================================================
Where to Follow Us
Spotify
YouTube
LinkedIn
Twitter
Facebook
Instagram
In Episode #6 of the Millennials in Print Podcast, the guys chat with Austin Meissner, VP of Operations at Color Ink in Sussex, Wisconsin. Tune in as the guys chat with Austin about the changing demands from today's print customers, the balance between competing and working with other printers, managing a diverse work mix, and getting younger people involved with the industry.
Guest Details
- Austin Meissner, VP of Operations at Color Ink
- Color Ink Website: https://www.colorink.com/
- Printers Under 40 Group: https://www.linkedin.com/groups/13955933/
- Austin's LinkedIn profile: https://www.linkedin.com/in/austin-meissner-14283238/
============================================================
Show Notes
- 0:00-2:45: Introduction & background
- 2:45-4:48: More about Color ink
- 4:48-6:43: Managing a diverse work mix
- 6:43-7:37: Working with competitors
- 7:37-9:20: Packaging industry outlook
- 9:20-10:40: Austin's familiarity with print before working at Color Ink
- 10:40-12:00: Managing operations during the pandemic
- 12:00-13:30: The unboxing experience and the importance of high end packaging
- 13:30-16:25: Managing multiple business models
- 16:25-19:06: How client meetings and press OKs have changed due to COVID
- 19:06-24:04: Getting younger people into the industry
- 24:04-27:07: Career options in print
- 27:07-29:14: Final thoughts from Austin
============================================================
Where to Follow Us
- Follow us on Spotify: https://open.spotify.com/show/3VevRr00Lnmau8tody8fvI?si=47HE9mbrQemR7QNtae94-A&dl_branch=1
- LinkedIn: https://www.linkedin.com/company/arandell-corporation/
- YouTube: https://www.youtube.com/channel/UC2IbcbA1J9yNL13m6D6EmMQ
- Facebook: https://www.facebook.com/Arandellcorp
- Twitter: https://twitter.com/ArandellCorp
- Instagram: https://www.instagram.com/arandell_corporation/
- Alex's LinkedIn: https://www.linkedin.com/in/alexander-krupski/
- Jake's LinkedIn: https://www.linkedin.com/in/jake-hoffman-70b00495/
In Episode #5 of the Millennials in Print Podcast, the guys talk with Konrad Woelffer - an Outside Sales Rep in the Wisconsin area for Sappi Paper. Tune in as the guys cover everything from their perspective on the industry and recruiting young people, to the after-effects of the COVID pandemic and the current paper market.
In Episode #4 of the Millennials in Print Podcast, the guys chat with Doug Riemer, Sales Executive from local Menomonee Falls sheetfed printer Burton & Mayer. Tune in as they discuss today's ever-changing workmix, the after-effects of the COVID pandemic and how the industry can become more attractive to work at for the next generation.
In Episode #3, the guys chat with Susan Pinter -- Arandell's Director of Postal Systems & Operations and all-around subject matter expert -- about the latest trends and issues in the world of postal and delivery.
In Episode #2 of the Millennials in Print Podcast, the guys talk with their boss, print industry vet Steve Sanfelippo, about how the print industry has changed and evolved over the last few decades.
In Episode 1 of the Millennials in Print Podcast, join hosts Alex Krupski and Jake Hoffman as they explore the fascinating world of print through the lens of a Millennial. This podcast will take a deep dive into the future of print from the perspective of the next generation.