Brand for Good: Recent Episodes
Lorraine Schuchart
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good.
Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently.
In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live.
This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t.
✨ In This Episode, I Share:
- Why I stopped posting—and why I didn’t make a big announcement about it
- What I think social media experts get wrong about visibility
- How my clients stayed engaged even when I disappeared from their feeds
- What really builds brand trust (hint: it’s not constant content)
- How my Category of One Brand program helped me find a new rhythm
- Why you have full permission to come back on your own terms
🎯 Resources I Mention:
- Category of One Brand – My signature program for building a brand that leads
- Follow me on Instagram | LinkedIn
💬 Favorite Quote from the Episode:
“Your brand isn’t the content you post. It’s the clarity you carry.”
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-145-why-i-left-social-media-for-a-yearand-why-im-back
In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation.
Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredibly instructive for entrepreneurs navigating today’s evolving landscape.
What You’ll Learn:
- Why bold, clear branding (like “Who’s Your Daddy?”) works—and how to test it with minimal risk
- The difference between reckless and strategic risk-taking for founders
- How media coverage and personal brand can compound your authority—even years later
- Why SEO alone is no longer enough, and how AI is transforming how trust and visibility work online
- How to future-proof your business with APIs and diversified marketing channels
- Leadership lessons: how to communicate vision, build ethical culture, and develop internal decision-making frameworks
- The importance of modeling entrepreneurship—especially for those who didn’t grow up seeing it
Memorable Quotes:
“When you’re on your own, you don’t have the restrictions. You can take smart risks—because the worst-case scenario is spray-painting over a bad idea.”
“Trust is the new currency. Not just with your customers, but with Google. And with AI crawling everything, it matters even more now.”
“Entrepreneurship shouldn’t feel inaccessible. Sometimes people just need to see it modeled to believe it’s possible.”
Guest Links
Website: Health Street: Jared’s company provides drug tests, background checks, and more through a national network and online platform
Swab Stories on VH1: Reality series inspired by Jared’s mobile DNA testing truck LinkedIn: Jared Rosenthal
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/website/episode-144-bold-branding-business-in-a-rapidly-changing-world-with-jared-rosenthal
What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand?
In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion.
You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing asset.
If you’ve ever launched something to crickets or felt like you’re “doing all the right things” but still not seeing results—this episode will help you uncover the root issue and show you how to fix it.
🔑 Key Topics Covered: * The outdated divide between branding and marketing * Why strong personal brands convert faster (and more often) * Five brand assets that drive powerful, effortless marketing * The difference between visibility and influence * How to craft a personal brand rooted in trust, not trends * Why positioning and perspective matter more than personality * Actionable steps to build a brand that earns belief and drives sales
🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training. REGISTER NOW for the free live webinar: peerlessandprofitable.com
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/website/episode-143-your-brand-is-your-marketing-why-trust-converts-before-tactics
Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you.
“You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears.
Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION.
Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR.
That is the focus of this week’s episode, as well as:
- The things you need to know before hiring someone to help with branding for you or your company, and
- How you can use PR at any stage to build your brand and scale your business.
I also share a list of what should be included in a comprehensive brand identity package.
🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3.
Brand for Good Links REGISTER for the free live webinar: peerlessandprofitable.com
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/website/episode-142-you-cant-build-a-personal-brand-without-pr
What if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless?
In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency.
If you’ve been showing up but not standing out... If your content gets attention but doesn’t convert... If you’re ready to align your personal brand with your professional goals and become the one your audience trusts to solve their problem—
This is your episode.
I’ll walk you through:
- The visibility vs. authority trap—and why it’s hurting your brand
- Why personal branding must evolve if you want to grow your business
- The #1 mistake I see smart founders make that keeps them overlooked
- How to align your personality, purpose, and positioning to build real demand
And if this message speaks to you, be sure to stay until the end—I’ll invite you to join me for my brand-new free webinar, Peerless & Profitable, where I’ll share the exact strategies I use to help my clients grow unforgettable, revenue-driving brands.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/website/episode-141-build-your-peerless-profitable-brand
If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after.
What You’ll Learn:
- Why the old personal branding model no longer works
- How the trust recession has changed audience behavior
- The difference between visibility and authority
- Four strategies to build a brand that sells
- The one thing most content creators forget to do (and how it’s costing them clients)
🎧 Loved this episode? Please give it a five-star rating and review on Apple Podcasts so more people can learn how to build a brand that makes an impact.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/website/episode-140-the-authority-shift-how-to-turn-attention-into-income
In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel.
In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands.
You’ll learn:
- What true hospitality means (and why it’s not the same as good service)
- How fashion, tech, and finance brands are using hospitality to build emotional loyalty
- The real cost of losing employees and clients when hospitality is missing
- Famous examples of brands getting it right — and wrong
- Simple ways to bring hospitality into your employee, client, and vendor experiences
Because today, people don’t just buy products. They buy the way your brand makes them feel.
Tune in to find out why hospitality isn’t a trend — it’s your new bottom line.
🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
What if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens?
In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect.
You’ll learn:
- Why some messages fall flat—even when they’re true
- How to identify the “lens” your audience is wearing
- Five powerful ways to understand audience perspective
- How to shift your messaging without changing your mission
Whether you’re building a brand, launching a campaign, or simply trying to connect more deeply, this episode is a must-listen.
🔑 Key Moments: * The sunglasses metaphor that explains everything * Why perspective matters more than persuasion * Real-life brand strategy stories * 5 ways to understand your audience’s perspective * A challenge to see through someone else’s lens this week
🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Does your marketing feel like it’s constantly in motion—but not moving you forward?
In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you.
You’ll learn:
- The true role of a CMO (fractional or full-time)
- How a fractional CMO bridges the gap between strategy and execution
- When it's the right time to hire one
- Common myths (and the truth) about fractional CMOs
- Real-world examples of impact
Whether you’re a founder, nonprofit leader, or creative entrepreneur, this episode will help you see how strategic marketing leadership can elevate your brand and drive results.
🔑 Key Takeaways: * A fractional CMO gives you C-Suite strategy without the full-time cost. * The right CMO doesn’t just plan—they implement, optimize, and lead. * Marketing without alignment with business goals leads to burnout and missed opportunities. * Common myths are costing purpose-driven organizations clarity, consistency, and growth.
🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
In uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side.
In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.
What You'll Learn in This Episode: ✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during downturns do differently. ✅ The #1 marketing shift happening right now (and how you can leverage it). ✅ How to maximize owned and earned media to grow your audience organically. ✅ The power of community-driven marketing—and how to build brand trust without spending a dime. ✅ Why AI + personalization is the future of engagement (and how to do it right). ✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads). ✅ How to retain and re-engage customers—because it’s cheaper to keep them than find new ones.
If you’re feeling uncertain about how to market your business in today’s economy, this episode will give you clear, actionable strategies that actually work.
🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Internships can be a game-changer for both students and small businesses. They provide eager talent with real-world experience while helping business owners tackle important tasks. But here’s the catch—internships should always be paid.
In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how I hire interns in my own business.
I also dive into the data—why paid interns receive more job offers, how unpaid internships create barriers for students from lower-income backgrounds, and why a Brand for Good should never expect young professionals to work for free. If you're a business owner, I challenge you to rethink your approach to internships—and do better.
What You’ll Learn in This Episode: ✅ Why internships are a win-win for students and businesses ✅ The eye-opening statistics on paid vs. unpaid internships ✅ How unpaid internships create barriers for students from lower-income backgrounds ✅ Why ethical brands should always pay their interns ✅ Practical alternatives if your business is on a tight budget
🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.
Resources & Links 📌 Follow me on LinkedIn 📌 Learn more about Brand for Good at Prosper for Purpose 📌 National Association of Colleges and Employers (NACE) internship research: www.naceweb.org
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
What does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good.
Whether you're on your own path to recovery, supporting someone who is, or just curious about a different way of living, this episode is for you.
Tune in to hear: ✅ Christina’s journey to sobriety ✅ Why moving home to Cleveland from Virginia Beach was important to her recovery and the struggles that she faced
✅ How Free Life LLC is creating a movement around substance-free living ✅ The power of community in overcoming addiction
🎧 Listen now and get inspired to live a Free Life!
Guest Links Website: https://freelifellc.org/
Instagram: https://www.instagram.com/freelifellc
Facebook: https://www.facebook.com/p/FreeLife
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Did you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher.
For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey.
This is what led me to create Everbloomer, a space for women to bloom.
In this episode of Brand for Good, I share:
- The statistics behind loneliness in entrepreneurship, especially for women
- Why building a strong community is critical for success
- Why the terms “early bloomer” and “late bloomer” are limiting terms
- My personal journey in creating Everbloomer
- How The Hive helped bring this vision to life
- What Everbloomer offers and how you can get involved
🎧 Loved this episode? Share it with a fellow entrepreneur who needs to hear this!
Brand for Good Links ✨ Join the Everbloomer Community: everbloomer.com📩 Share your ideas and thoughts about Everbloomer!
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.
Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into:
✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong PR strategy ✅ The biggest PR shifts (and why pay-to-play is changing the game) ✅ DIY PR strategies for small businesses on a budget ✅ The role of AI in PR—what works and what doesn’t
Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today.
💡 Loved this episode? Share it with a fellow entrepreneur and leave a review!
Guest Links 🌎 Website: https://www.facteurpr.com
📸 Instagram: https://www.instagram.com/facteurpr
🎙️ DIY PR Project: Learn how to do your own PR
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform.
Key Highlights:
- From Inspiration to Inception: Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world.
- Innovative Beginnings: Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service.
- A Focus on Relationships: Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro’s success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts.
- Navigating Change & Growth: Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact.
- The Power of Branded Apparel: Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team.
- On-Demand & Sustainable Trends: Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come.
- Special Offer: Don’t miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It’s the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product.
Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred’s story offers valuable lessons on building a brand that endures.
Guest Links Website: https://www.queensboro.com/
Facebook: https://www.facebook.com/queensboro
X: https://x.com/queensborousa
Instagram: https://www.instagram.com/queensborousa/#
LinkedIn: https://www.linkedin.com/company/queensboro
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty?
That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel.
What You’ll Learn in This Episode: ✅ The key elements that make a brand beloved ✅ How to create an emotional connection with your audience ✅ Why consistency, authenticity, and community engagement build loyalty ✅ Real-world examples of brands that have mastered these principles ✅ Actionable steps to turn your customers into lifelong advocates
I also share my five small steps you can take today to start building stronger relationships with your audience.
🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend!
💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at bia.prosperforpurpose.com.
👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love.
#BrandForGood #LoveBrand #BrandLoyalty #MarketingTips
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Why do some of the smartest, most capable women still feel lost when it comes to their finances?
Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security.
🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The financial myths holding women back (and what’s actually true) ✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that ✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally.
If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation.
🔥 Don’t forget to share this episode with a friend who needs to hear it!
Guest Links Websites: https://enlightenher.com/ and https://burningriverag.com/
Money Myths E-Book: https://enlightenher.com/money-myth-ebook/
12 Steps to Safeguard Your Financial and Emotional Well-Being: https://enlightenher.com/12-steps-to-safeguard-your-financial-and-emotional-well-being/
Instagram: https://www.instagram.com/enlightenherofficial/
Ed’s LinkedIn: https://www.linkedin.com/in/edvargo/
Melana’s LinkedIn: https://www.linkedin.com/in/melanacarbaryburningriverag/
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the coming year.
What You’ll Learn in This Episode:
- Why staying informed about trends is crucial for purpose-driven brands.
- Key trends for 2025, including:
- Alignment with social and environmental causes.
- The importance of authenticity and transparency.
- How AI is being used for good.
- Local impact paired with global vision.
- Purpose-driven storytelling with measurable outcomes.
- Employee engagement in social initiatives.
- Cause marketing collaborations and sustainability practices.
-
Advocacy for social justice and human rights.
-
Practical tips for incorporating these trends into your branding strategy.
- How to ensure trends align with your brand’s mission and values.
Actionable Takeaways:
- Identify one trend that aligns with your brand’s mission and explore how to integrate it into your strategy.
- Develop a transparency plan to be more open about your business’s impact.
- Empower employees to advocate for your brand’s mission through workshops and initiatives.
Subscribe & Review: Don’t forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you.
Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.
You’ll learn:
- Why authenticity is the foundation of trust and marketplace authority.
- How to stand out in a content-saturated world, especially with the rise of AI-generated material.
- Practical strategies for embracing authentic branding in 2025.
- Actionable steps you can take right now to create a brand that connects with your audience on a deeper level.
Plus, I’ll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention.
Let’s Connect: If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who’s building their brand. Don’t forget to leave a review to help others discover the show!
Here’s to an authentic and impactful 2025—let’s make it our best year yet!
Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business.
Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you to join me in an upcoming strategic vision workshop!
The overarching message of this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business.
Prosper for Purpose Links Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account.
In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too!
Guest Links
Website: https://amyposner.com
LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor
Instagram: https://www.instagram.com/amyrposner
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-125-from-stuck-to-breakthrough-with-amy-posner
Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth.
Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement.
In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships.
Brand for Good Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-124-how-gratitude-fuels-business
Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise.
In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.
In this episode, you’ll learn:
- What separates true experts from “good enough” providers.
- The risks of working with inexperienced marketers—and how they can cost you.
- Key questions to ask when evaluating potential partners to ensure they can deliver real results.
I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience.
Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions.
Listen now and protect your brand’s future.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-123-why-expertise-matters
In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand.
Tune in to discover…
- Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio content.
- 2025 Predictions: My predictions on what the future holds for community-led growth, predictive analytics, and content that converts.
- Actionable Insights: Practical strategies for incorporating these trends into your content mix, building a loyal community, and adapting your key messages to align with the changing landscape.
If you’re ready to future-proof your brand and elevate your marketing strategy, this episode–packed with insights and inspiration–will help you get there!
Quotes:
- “Authenticity isn’t just a buzzword—it’s a competitive advantage that builds trust and brand loyalty.”
- “AI is a powerful tool, but remember: it’s there to enhance your brand’s voice, not define it.”
- “In 2025, the brands that thrive will be the ones that can build real communities around shared values and purpose.”
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Related Episodes:
- Find Your Brand Voice
- Key Messages for Memorable Marketing
- The Rise of Brand Journalism
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-122-the-state-of-marketing
Do you want to establish wealthy habits?
Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing.
Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you!
In this episode, we discuss:
- How writing a book on faith contributed to her success
- The natural evolution of her business and her brand
- Why her Wealthy Habits process begins with wiring your mindset for success
- How to sync up your wealth GPS
- What it’s like to run a business with your spouse
- How it’s going with her participation in 75 Hard
Guest Links
Website: https://www.erjservices.com
LinkedIn: https://www.linkedin.com/in/drranelliwilliams
Instagram: https://www.instagram.com/drranelliwilliams
Facebook: https://www.facebook.com/drranelliwilliams
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-121-It-All-Adds-Up-With-Ranelli-Williams
In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers.
Tune in to discover:
- What brand journalism is and how it differs from content marketing
- Why storytelling is a powerful way to build lasting relationships with your audience
- How to use brand journalism to enhance your brand’s reputation and authority
- Practical steps to incorporate brand journalism into your marketing strategy
Whether you’re a business owner, content creator, or marketer, this episode will give you the insights you need to elevate your brand through meaningful storytelling.
Key points: * Brand Journalism vs. Content Marketing: While content marketing is often transactional and focused on driving conversions, brand journalism prioritizes storytelling, trust-building, and long-term relationships. * Authenticity and Trust: Consumers are tuning out traditional ads, but they’re engaging with brands that provide authentic, valuable content. Brand journalism is an effective way to create this connection. * Building Your Brand Narrative: By telling your own stories, you can shape your brand’s narrative without relying on external publications. This helps you build authority and a loyal audience over time. * Long-Term Impact: Unlike time-sensitive promotional content, the stories you tell through brand journalism can have a long shelf life, continuing to engage your audience long after they’re published.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-120-the-rise-of-brand-journalism
If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales.
My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell.
Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process.
Key Takeaways:
- You build your brand with your first job and often you don’t necessarily realize that until years later.
- How being yourself wherever you show up builds your reputation.
- How a background in commercial banking helped her hone her skills.
- How going out on her own helped her build her intellectual property.
- How she found a gap in the market she felt particularly capable of filling.
- How activating your market comes down to a flywheel of inbound and outbound marketing and sales.
- Why traditional networking is dead and what to do instead.
- The ONLY four ways to sell.
Guest Links
Website: https://dorarankin.com
Book: https://www.amazon.com/Dora-Rankin/dp/B0D6JB46RW
LinkedIn: https://www.linkedin.com/in/doralrankin
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-119-heart-centered-sales
In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection.
We cover:
- What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand.
- The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions.
- Real-World Examples: See how brands like Dove, Warby Parker, and Nike use empathy to drive their most successful campaigns.
- How to Make Your Marketing More Human-Centered: Practical steps to incorporate empathy into your marketing strategy.
Whether you're a business owner, marketer, or entrepreneur, this episode will help you connect with your audience on a deeper level and achieve better results for your brand!
Key Takeaways * Human-Centered Marketing: Focuses on understanding customers' emotions, pain points, and needs, helping to build stronger relationships and trust. * Empathy Drives Business: Brands that use empathy in their messaging and customer experiences see higher customer retention, better engagement, and improved long-term success. * Examples of Empathy-Driven Brands: Dove’s Real Beauty campaign, Warby Parker’s customer-first policies, and Nike’s emotional storytelling showcase the impact of empathy in marketing. * Actionable Tips: Start listening to your customers, develop personas, use storytelling, solve problems rather than just selling, and personalize your messaging to make your marketing more human-centered.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-118-human-centered-marketing
In this episode of Brand for Good, we challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. We dive into why focusing on the right metrics and reaching the right audience is what really drives business growth.
We discuss:
- The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business.
- Small but Mighty: How small but engaged TikTok accounts, email lists, and Facebook groups can outperform larger ones by focusing on their ideal audience.
- The Power of Niching Down: Why narrowing your focus helps attract the right people to your content and increases engagement.
- Tips for Creating Niche-Focused Content: Practical strategies to ensure your content resonates with your ideal audience and stands out in a crowded market.
If you’re tired of chasing vanity metrics and want to focus on what really matters, this episode is for you!
Key Takeaways * Bigger Doesn’t Mean Better: A large audience isn’t valuable unless they’re the right audience. Focusing on quality over quantity can lead to better engagement and revenue. * The Right Metrics Matter: Identifying and tracking metrics that align with your business goals is more important than chasing high follower counts or likes. * Niche Content is Powerful: Creating content for a specific, well-defined audience helps build stronger connections and drives meaningful results. * Social Algorithms Favor Niche Content: Platforms are now prioritizing niche content, making it easier to reach your ideal audience without needing a massive following.
Resources and Links * Free Marketing Scorecard Template: Download our marketing scorecard template to track the metrics that matter most for your business: https://marketingscorecard.prosperforpurpose.com/ * Previous Episode: Missed our last episode on creating a business scorecard? Listen here: Episode 116: Marketing Metrics that Matter
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-117-when-bigger-isnt-better
In this episode of Brand for Good, we explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover:
- Why Scorecards Are Important: How scorecards provide clarity and alignment across your team
- Creating the Right Scorecard: Steps to build a scorecard that tracks your key business objectives with the right KPIs
- Using Scorecards to Prioritize: How scorecards guide decision-making and help you focus on areas needing improvement
- Measuring What Matters: Why focusing on the right metrics fosters accountability and drives business growth
Whether you’re a six-figure entrepreneur or managing a multi-million dollar business, this episode will equip you with the right tools to ensure you’re on the best path to success!
Key Takeaways * Scorecards vs. Dashboards: Scorecards focus on specific time periods to track progress, while dashboards offer real-time monitoring. * Setting the Right KPIs: Identifying the key performance indicators that matter most for your business goals is essential to effective tracking. * Data-Driven Decisions: Scorecards allow you to prioritize activities, make adjustments when needed, and maintain focus on what drives growth. * Fostering Accountability: By tracking the right metrics, scorecards help teams stay accountable and aligned with the company's overall strategy.
Free Resource: * Want to track your progress with a scorecard template? Download our free template here: Prosper for Purpose Marketing Scorecard
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-116-marketing-metrics-that-matter
In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing, and teaching—and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to making real progress by revisiting each episode in the series.
Key Takeaways:
- Why 15 Episodes on Upbranding: Learn why I chose to focus on branding for an extended series and how it can help you elevate your brand’s identity, visibility, and impact.
- Growing Impact Over Audience: Understand my goal of growing my impact through the podcast, reaching more people than I ever could with her agency alone.
- The Power of Teaching: Discover how my love of teaching, which began in elementary school, shapes my approach to sharing knowledge today.
- Finding Time to Implement: Get practical tips on using block scheduling to carve out time for brand development and explore how dedicating just an hour per step can lead you to the finish line.
- A Step-by-Step Approach: Learn why revisiting episodes 100-114 and taking action after each one is the key to creating a stronger, more impactful brand.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-115-Copywriting-Techniques-That-Turn-Browsers-Into-Buyers
In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a purchase, signing up for a newsletter, or reaching out to learn more about your services.
Key Takeaways:
- Speaking to Multiple Ideal Prospects: Learn how to divide and direct your website visitors to the right place early on, ensuring they find the most relevant information for their needs.
- The Power of Storytelling: Discover how to craft a compelling narrative within your web copy that integrates your vision, mission, and values while making your prospects the protagonists of the story.
- The Role of Headlines and Subheadings: Understand the importance of well-written headlines and subheadings in guiding visitors through your content and keeping them engaged.
- Strategic Calls to Action: Learn how to create CTAs that are compelling, clear, and aligned with your overall goals to drive conversions.
- Effective Copywriting Techniques: Explore the benefits of using customer-focused language, addressing pain points, and incorporating social proof like testimonials.
- Quick Tips for Better Copywriting: Get actionable tips to immediately improve your website copy, from using simple language to varying sentence length and crafting strong CTAs.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-114-Copywriting-Techniques-That-Turn-Browsers-Into-Buyers
In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers.
Key Takeaways:
- Understanding the Difference: Learn the key differences between a services page and a sales page, and when to use each.
- Organizing Your Services Page: Tips on how to effectively structure your services page to guide visitors to the right service for their needs.
- Crafting Persuasive Sales Pages: Discover how to write compelling copy for each service that addresses customer concerns, highlights benefits, and includes strong calls to action.
- Understanding the Customer Journey: Why it's crucial to tailor your messaging to the specific needs of your customers at different stages of their buying journey.
- The Importance of Metrics: Insights on why tracking conversion rates, bounce rates, and other metrics on your sales and services pages is essential for continuous improvement.
- Keeping Visitors Engaged: Strategies for organizing your content to maintain visitor engagement and encourage them to take action.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-113-The-Write-Way-to-Create- Sales-and-Services-Pages
Welcome to this episode on how to increase your homepage conversions. In this episode, I’m breaking down the key elements of creating compelling homepage website copy that turns visitors into customers. I’m going to walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive action, grab a pen and paper because I’m here to help you turn things around.
Key Takeaways:
- The Biggest Website Mistake: Learn why making your website all about your company can hurt conversions and why focusing on the customer is crucial.
- Avoiding "Hi, I, and We" in Your Header: Discover why these words can disengage your audience and how to craft a powerful headline that grabs attention.
- Crafting a Powerful Headline: Tips on creating a clear and compelling headline that communicates your value proposition in seconds.
- Communicate What You Stand For and Against: How to differentiate your brand by addressing industry pain points and positioning yourself as the solution.
- Highlighting Your Value Proposition: Understand the importance of a unique value proposition and how to make yours stand out.
- Focus on Benefits, Not Features: Learn how to clearly communicate the benefits of your offering, rather than just listing features.
- Showcasing Social Proof: The role of testimonials, reviews, and other forms of social proof in building trust and encouraging conversions.
- Sharing Your Success Path: How to create a clear and concise roadmap that guides your visitors from interest to action.
- Introducing Yourself: When and how to introduce your company and your story to build credibility without shifting focus away from the customer.
- Strong Call to Action: Strategies for crafting a compelling and unmistakable call to action that drives results.
- Offering a Freebie: Ideas for valuable lead magnets that can capture visitor information and start building a relationship.
- The Footer: Best practices for organizing your footer to include essential information and maintain navigational ease.
Additional Resources:
- Prosper for Purpose Website
Call to Action: Ready to optimize your homepage and start driving more conversions? Implement the framework discussed in this episode, or reach out to Prosper for Purpose to help you craft website copy that works. If you enjoyed this episode, please share it with your network and leave us a review—your support helps us reach more people dedicated to building purpose-driven brands.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-112-How-to-Increase-Homepage-Conversions
In this episode of Brand for Good, we explore the power of storytelling in building impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market. Learn why brand stories matter, how to use them effectively, and hear inspiring examples from brands like Ben & Jerry's, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to create a powerful connection with your audience.
Key Takeaways:
- Why Brand Stories Matter: Understanding the power of stories in connecting on a human level, evoking emotions, building trust, and making brands memorable.
- The Four Essential Brand Stories:
-
The Origin Story: The who and why behind your brand, highlighting the journey and motivations of the founders.
- Example: Ben & Jerry's – From a $5 ice cream-making course to a socially conscious ice cream brand.
-
The Signature Story: A memorable, relatable, and inspiring abbreviated version of the origin story.
-
Example: Patagonia – Yvon Chouinard's journey from a climber to a sustainable product innovator.
-
The Transformation Story: Showcasing the impact of your product or method on customers' lives.
-
Example: Warby Parker – Making stylish eyewear accessible and while impacting customer confidence.
-
Personal Stories: Highlighting the personal journeys of key individuals behind your brand.
-
Example: TOMS Shoes – How Blake Mycoskie's inspiration from Argentina led to the One for One model.
-
Using Brand Stories Effectively: Tips for authenticity, consistency, brevity, emotional engagement, and maintaining your brand's unique voice.
If you enjoyed this episode, please subscribe and leave us a review. Share your brand stories with us on social media using the hashtag #BrandForGood. Stay tuned for more insights on building impactful brands in our upcoming episodes!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-4-essential-brand-stories
In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications.
From your website to social media…PR to public speaking….we cover it all! Learn how to create powerful key messages inspired by your brand's positioning statement, and discover the SCREAM criteria that make them specific, clear, relevant, emotional, actionable, and memorable. Plus, get practical tips on crafting your own key messages to ensure your brand is communicated consistently across all channels.
Key Points: * Definition of Key Messages: Core messages that convey the essence of your brand and are remembered by your audience. * Importance of Key Messages: They form the foundation of your brand's copy and communications, ensuring consistency and coherence across all platforms. * Role in Brand Guides: Key messages should be part of a brand guide to maintain consistency when multiple people are involved in communications. * Inspiration from Positioning Statements: Your brand’s positioning statement informs your key messages, focusing on target customers, competitive differentiation, unique benefits, and core messaging. * SCREAM Criteria for Key Messages: Specific, Clear, Relevant, Emotional, Actionable, and Memorable. * Steps to Create Key Messages: Understand your brand positioning, identify your target audience, highlight unique benefits, and use the SCREAM criteria. Aim for 3 to 5 key messages.
Highlights: * [00:01:30] - Introduction to key messages and their role in branding. * [00:05:00] - Why key messages are essential for your brand’s communication strategy. * [00:09:00] - Integrating key messages into a brand guide for consistency. * [00:13:00] - How brand positioning statements inspire key messages. * [00:17:00] - Detailed explanation of the SCREAM criteria for crafting effective key messages. * [00:21:00] - Practical steps and tips for creating your own key messages.
Next Episode: Stay tuned for our next episode where we’ll explore the art of storytelling in brand marketing. Learn how to craft compelling stories that connect with your audience and drive engagement.
Call to Action: If you found this episode helpful, please leave us a review on your podcast platform of choice. Your feedback helps us create more content that’s valuable to you. And don’t forget to share this episode with your network to help others build memorable brands too!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-110-key-messages-for-memorable-marketing
Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice.
Join us as we discuss:
- The Importance of Brand Voice: Understand why a consistent brand voice is crucial for building trust and recognition.
- Voice vs. Tone: Learn the key differences between brand voice and tone and how you can use them effectively.
- How to Develop a Brand Voice: Discover practical steps to create a compelling brand voice that resonates with your audience.
- Examples from Top Brands: Get inspired by how Dove, Athleta, and Warby Parker have successfully crafted and maintained their brand voices.
Whether you're a six-figure entrepreneur or the owner of a multi-million dollar company, this episode will provide valuable insights to help you refine your brand’s communication strategy. Tune in to find out how to ensure your brand's voice is heard loud and clear!
Key Takeaways * A consistent brand voice builds reliability and fosters trust with your audience. * While brand voice is the overall personality of your brand, tone adapts based on the context and channel. * Steps to develop a brand voice include identifying core values, understanding your audience, and maintaining consistency across all communications. * Examples from brands like Dove, Athleta, and Warby Parker illustrate the power of a strong brand voice.
Quotes * “A strong, consistent brand voice builds reliability and trust.” * “Brand voice is your brand’s personality, while tone is the mood or emotion conveyed in specific messages.” * “Understanding your audience is key to developing a brand voice that resonates.”
Call to Action If you enjoyed this episode, please subscribe to Brand for Good, leave us a review, and share this episode with your network. Stay tuned for our next episode where we'll continue exploring how to build successful and impactful brands. Thank you for listening!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-109-find-your-brand-voice
In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace.
Learn how effective positioning can help you reach and serve more people, ensuring that your brand makes a lasting impact!
Key Points:
-
Introduction to Brand Positioning
- Definition and explanation of brand positioning.
- The unique space your brand occupies in the market and the minds of consumers.
-
Importance of Brand Positioning
-
Competitive Advantage: Differentiates your brand from competitors.
- Customer Loyalty and Trust: Builds consistent brand perception and trust.
- Marketing Efficiency: Aligns and focuses marketing efforts.
- Attracting the Right Audience: Appeals directly to those who resonate with your brand.
- Reaching and Serving More People: Expands your brand’s visibility and impact.
-
Creating a Compelling Brand Position
-
Step 1: Identify your target audience through market research.
- Step 2: Analyze competitors to find unique positioning opportunities.
- Step 3: Define your unique value proposition (UVP).
-
Step 4: Craft your brand positioning statement using a structured template.
- Components include target audience, market definition, brand promise, and reason to believe.
- Here’s a template you can use: “For [target audience], [brand] is the [market definition] that [brand promise] because [reason to believe].”* Step 5: Test and refine your positioning statement with feedback from your target audience.
- Examples of Strong Brand Positioning
-
Real-world examples from brands like Apple and Nike.
Quotes:
- "Brand positioning is about defining how you want your customers to perceive your brand relative to competitors."
- "Effective brand positioning helps expand your reach and serve more people, aligning with our mission of doing good through business."
Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-108-position-for-impact
In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage.
This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth!
Key Points:
Introduction to Brand Value Proposition
- How it builds on your brand promise
Importance of a Brand Value Proposition
- Clarify your brand’s purpose and direction.
- Differentiate your brand in a crowded marketplace.
- Drive customer engagement and loyalty.
- Increase conversion rates.
Create a Compelling Brand Value Proposition
- How to understand your audience
- Identify your unique benefits and what sets you apart
- Analyze competitors
- Craft your clear, concise, and compelling value proposition statement.
- Template: "At [Brand], we provide [target audience] with [unique benefit] by [how you provide it]. Unlike [competitor], we [unfair advantage]."
Quotes:
- "Your value proposition is where you leverage your unfair advantage – the unique strengths and capabilities that only your brand possesses."
- "A compelling value proposition resonates with your target audience, driving engagement and loyalty."
Stay tuned for next week’s episode, when we’ll dive into brand positioning and explore how you can strategically position your brand to maximize impact.
If you enjoyed this episode, please subscribe and leave a review. Share your thoughts and experiences with brand value propositions in the comments, and remember to join us next time as we continue to explore the power of branding for good!
Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-107-leverage-your-unfair-advantage
A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.
Episode Highlights:
- A brand promise is a statement that communicates to customers what they can expect from a brand's products or services.
- It is important for distinguishing one brand from another as well as for building trust in the market.
- How do you write a clear, concise, and compelling brand promise, and how can you ensure that you deliver on your promise?
- What promises do our favorite brands convey? Do they deliver on those promises?
The right brand promise will help you build trust, differentiation, consistency, and emotional connection with your clients/customers…I promise!
Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-106-your-brand-promise
Are you ready to unlock the true potential within yourself and your business? 🌟
In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles.
Episode Highlights:
- Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms.
- Living Your Values: Learn practical exercises to identify and consistently live by your core values, enhancing your integrity and authenticity.
- Business Core Values: Discover a step-by-step guide to help businesses define and integrate their core values, fostering a culture of trust and credibility.
- Leadership and Decision-Making: Explore how core values guide effective leadership and ethical decision-making.
- Impact on Society: Reflect on how collective core values shape our society and address global challenges.
As Elvis Presley once said, "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." This episode will inspire you to reflect on your own values and ensure they guide every action you take.
Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-105-the-power-of-core-valueslin
Your brand purpose is the unsung, even overlooked, hero of your business.
When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. Today I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community and out-perfrom your competition.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values
Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company. But which experts does your business need and when? That’s what I’m breaking down for you in this episode of Brand for Good.
I believe that there are 5 essential areas of your business that require expertise and if you don’t have that expertise, you may want to hire someone who does. That doesn’t mean this person has to be an employee—instead, look for the best expert you can find (and can afford) for each stage of your business.
Listen in as I describe what these five key experts can offer your business, plus three additional experts that have proven invaluable to my company.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-103-
In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.
If you’ve ever wanted to deconstruct your business and build something that feels fresh and exciting, you’re not alone. You are not your business. It is human nature to evolve and change, and sometimes, that desire occurs within the framework of your business.
So, how does this tie into branding? One of the core principles of the Brand for Good philosophy is that a well-built brand can evolve alongside you. I often tell my clients that brand work is soul work. It's not simply about your offerings or your website’s appearance; it’s about how you want to feel about your company, the experience you wish to provide, and how you hope others will feel as a result. In short, it’s about the essence and impact of your business.
Tune in to learn how I’m navigating this process with Prosper for Purpose, and take notes on how to approach it for your own business.
Brand for Good Links Learn More About the Prosper Playbook: https://prosperplaybook.prosperforpurpose.com/welcome
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-102-brand-work-is-soul-work
Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business!
In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting.
Here are two of the four decisions that are driving my strategy and inspiration:
- I want to do more narrative copywriting.
- I want to simplify my business.
If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.
Tune in to learn how I approach this!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-101-brand-strategy-&-inspiration
Welcome to Episode 100! Thank you for being a valued listener.
Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years!
I’m inviting you to join me over the next four or more weeks as I share my process with you right here on Brand for Good. I’ll discuss the 5 signs that you’re due for a rebrand, the difference between the various processes of branding, and why I’m upbranding Prosper for Purpose.
Don’t know what “upbranding” is? No problem! Let’s dive in…
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: www.prosperforpurpose.com/episode-100-upbranding-the-prosper-way
This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it.
Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their aspiration, and their need to belong.
Join me as I discuss the auras of some of my favorite brands and share five steps you can take to glow-up the aura of your brand!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: www.prosperforpurpose.com/episode-99-brand-aura
What is a personal brand, and why is it important? Who needs a personal brand?
How big of an audience do you need?
Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible.
I invite you to join me and ask yourself, what is your top question about personal branding? If it isn’t answered in this episode, send an email to connect@prosperforpurpose.com to tell me what it is, and I’ll add it to my part two list!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: www.prosperforpurpose.com/episode-98-your-top-personal-branding-questions-answered
In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction.
The first is that entrepreneurs should “always be selling.” As a professional communicator with more than three decades of experience, I can promise you, this philosophy will hurt any business that adapts it.
The second philosophy that worries me is the copied content trend. Tons of entrepreneurs are literally copying other entrepreneurs' content. From social posts to sales pages, it’s shocking, disrespectful, and illegal.
I believe people follow these trends because they think it will help them stand out and attract new customers, but the opposite is true. Tune in as I share what to do instead and tell you the number one thing you can do to cut through the noise in your market and become the leader you want to be!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: www.prosperforpurpose.com/episode-97-the-number-1-way-to-cut-through-the-noise Key Points: * When a business is always selling, it’s transactional. People view that business as a commodity and will typically only buy based on price because they’re not loyal. * Copying someone else’s work is always a bad move. It’s wrong to steal from someone else and their loyal followers will inevitably call you out for it. * These two examples demonstrate extremely big mistakes I see in marketing. The solution, however, is the same for both: focus on building your brand. * Businesses that build strong brands, from identity to experience, choose long-term value over short-term gain.
David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact.
In this episode, David discusses the inspiration for his agency: the critically acclaimed 2014 documentary, Kindness Is Contagious, about the benefits of being kind. The film was directed by David and narrated by Catherine Ryan Hyde, bestselling author of the book (and movie) Pay It Forward.
David uses his experience and expertise with major brands and Fortune 500 companies to provide better branding, web development and marketing for Silicon Valley VC firms, startups, nonprofits and small businesses that aim to make a difference.
Guest Links
Website: https://www.smallprojectsbureau.com
LinkedIn: https://www.linkedin.com/in/davidgaz
Prosper for Purpose Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-96-kindness-as-a-tool-for-success-with-david-gaz
Key Points
- Brand is about strategy
- Your brand should be built around how you are different and better than your competitors
- Always make it right with clients
- Kindness is a great tool for success
Beth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good.
In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates from a deep understanding that every experience, encounter, piece of content and structure either disrupts or reinforces the habitual. While this reality is inherently overwhelming, it also provides the abundance of variables needed to (re)design an equitable, meaningful and interconnected change in our world.
For over 20 years, Beth and her company have used neuroscience, experience design, implementation science and the social contexts of teaching and learning to educate, design and facilitate meaningful learning journeys for humans at work. Beth is Ohio born, North Carolina raised, and currently living and thriving in New Orleans, Louisiana.
Guest Links
Website: https://www.customlearningatelier.com
LinkedIn: https://www.linkedin.com/in/bethsalyersphd
Prosper for Purpose Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://prosperforpurpose.com/episode-95-redesigning-learning-development-with-beth-salyers
Key Points * We are all programmed or conditioned to relate to, use, and engage with learning in a certain way. Unfortunately, this way does not align with values of equity, inclusivity, stakeholder economy, human potential, and using business as a force for good. * CLA exists to help folks unlearn these conditionalities and redesign learning within their organization and with their external stakeholders in order to uncover the latent potential we have as humans to make the world a better place for humans and the planet.
What if there were a way to measure a company’s entire social and environmental impact?
Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab.
Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of “people, planet and profit” is here to stay. I also talk about how you can take steps to use business as a force for good with or without becoming a certified B Corp.
Brand for Good Links Take the B Impact Assessment: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-94-business-as-a-force-for-good Key Points: * The concept of "business as a force for good" advocates for businesses to incorporate ethical practices, social responsibility, and sustainable initiatives. * The nonprofit B Lab was founded in 2006 in the United States by three friends who shared a vision to make business a force for good. * The first B Corps were certified in 2007; Prosper for Purpose became certified in 2016. * Anyone can use the free B Corp assessment tool to measure their impact and identify next steps.
If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product.
To build a deeper connection, you should choose words that speak to the desires, aspirations and challenges of the people you’re trying to reach. That’s why, in this episode, I discuss how to create compelling stories using the words your clients need to use to build connection and trust. I also explain how you can differentiate yourself from your competitors and break through the noise in the market.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-93-the-power-of-words-to-create-worlds Key Points: * Different philosophers have been credited with originating the phrase “words create worlds,” but now the phrase is often used by coaches, therapists, consultants and professors. * Our words have the power to attract or repel potential customers. * The way to attract the right customers is to listen to your audience, especially your customers and mirror their words back to them. * Trust is the cornerstone of any successful business relationship. The choice of words in marketing plays a significant role in establishing trust with your audience.
We’ve all heard the phrase “your network is your net worth,” and it’s true.
Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections.
Who talks about you matters. The more influence the people who recommend you have, the more valuable your referrals will be. In this episode, I discuss the facts behind networking and how you can elevate your network for better referrals and results.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-92-elevate-your-brand-through-elevated-connections
Key Points: * Brands elevate their influence through visibility and reputation. * While you control how visible you are, ultimately it’s what others say about you that builds your reputation. * WHO talks about you matters. * Building strategic relationships goes beyond the exchange of business cards; it’s about creating mutually beneficial relationships with good referral partners.
In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose.
In this episode, I talk about how statistics indicate that businesses that prioritize purpose over profit perform better financially and attract loyal customers and employees. I also dive into how I choose to lead with purpose and how you can too.
Leading people toward a common goal can be one of the most difficult but rewarding roles you can have. It is good for people and good for profit, which makes it doubly worth the investment!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: https://theprosperproject.libsyn.com/episode-91-lead-with-purpose
Key Points: * “Having a purpose beyond profit” is the definition of being purpose-driven. * Purpose-driven brands capture more market share and grow on average three times faster than their competitors. * You don’t have to have a world-changing purpose, just a purpose about the impact you want to make that goes beyond profit. And then you need to state and implement that purpose into your company culture. * More individuals than ever before express a desire to work for a company that has a purpose. * Psychologists agree that perceived meaning in work positively correlates with both performance and trust in leadership.
In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales.
My 8 C’s for effective content form a framework that can help you write more effectively for your business. This framework will improve your blogs, podcasts, articles, and long form social media. Though short social posts are more in the copywriting realm, you can also incorporate some of the C’s there to help your copy shine!
Get your pens out! You will want to take notes during this episode…
Brand for Good Links Want to grow your influence online? Join the free Brand Influence Accelerator: https://bia.prosperforpurpose.com
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more.
Social Psychologist Dr. Robert Cialdini identified the Seven Principles of Influence as reciprocity, consistency, social proof, authority, liking, scarcity, and unity. Join me as I talk about how each of these principles works and how you can leverage them to build your own influence in the online market!
Brand for Good Links Join the free Brand Influence Accelerator: https://bia.prosperforpurpose.com
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Welcome to the first official episode of Brand for Good, formerly known as The Prosper Project.
Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate the change?
That’s what happened to me in 2023. It wasn’t sudden; it was more of a rising tide. I felt it begin as a subtle nudge and grow into a wave of certainty, leading me to a higher place of calling and service.
In this episode, I’ll explain what that change looks like for me, why I renamed the show, and what you can expect in future episodes and opportunities!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
On her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls “opposing pulls.” She explains the concept of “granting being” - exercising grace in the face of disagreements or perceived differences and highlighting the importance of separating individuals from their actions. She also talks about how it’s often most difficult to grant grace to ourselves but why it’s important to do so.
The episode concludes with an invitation to join Lorraine’s upcoming workshop, “Beyond the Vision Board: Casting a Magical Strategic Vision,” which is designed to help entrepreneurs plan strategically for the next three years of business. Finally, Lorraine reveals that The Prosper Project will undergo a rebranding and relaunch in the new year!
Prosper for Purpose Links Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com
Save 20% off the Strategic Vision Workshop.! Review The Prosper Project at: https://podcasts.apple.com/ph/podcast/the-prosper-project
- Email your screenshot to: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass.
This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of Red Banyan, a world-renowned PR agency that always knows exactly what to say and when to say it. With two game-changing books under his belt (one on crisis communications and the other on cancel culture), Evan has nearly 30 years of experience in navigating high-pressure situations with grace and poise.
Throughout his career, Evan has provided strategic communications counsel to top business leaders and government officials, including presidential candidates. In this episode, he and Lorraine discuss cancel culture, crisis communications and Evan’s “Press the Truth®” approach to handling both.
Guest Links: Website: www.evannierman.com
Giveaway (10 Ways to Prevent You or Your Business from Being Canceled): www.avoidbeingcanceled.com
Twitter: @EvanNierman
Facebook: https://www.facebook.com/RedBanyan
LinkedIn: https://www.linkedin.com/in/evan-nierman
Book (The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad): https://www.cancelculture.com/cancel-culture-curse-from-rage-to-redemption-in-a-world-gone-mad
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business.
Later, for the first time, Lorraine reveals her 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Then finally, she invites you to join her upcoming strategic vision workshop!
The ultimate message in this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business.
Prosper for Purpose Links Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION.
Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR.
That is what Lorraine discusses in this week’s episode, as well as:
- the things you need to know before hiring someone to help with branding for you or your company, and
- how you can use PR at any stage to build your brand and scale your business.
She also shares a list of what should be included in a comprehensive brand identity package.
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included.
In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity, expand your influence and spread your impact for easier, more sustainable growth in 2024 (and beyond)!
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
At a time when “busyness” and stress are high, why would you want to go beyond what you’re doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces.
There are many ways that each of us can go beyond our work for the people we serve, the people who work with us, for the communities we live and work in, and for the causes we believe in. We can bring that light, caring and compassion by going one step beyond.
In this episode, Lorraine talks about what this looks like for her and shares some ideas on what it might look like for you.
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Public relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions.
She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, and success. In addition to learning the tangible steps you can take right now, this episode will help you gain a new perspective on the role that PR can play in your business.
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Carolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp.
Carolyn is a proud REALTOR®, EcoBroker®, and Certified Green Building Professional®. These experiences have inspired her to bring earth-saving practices to real estate that also save her clients money. In this episode, Carolyn shares insights on selling to those who don’t see the value in what you offer and why she likes it when her clients take credit for her work.
This episode contains mic-dropping sales and marketing insights for any business.
Guest Links: Website: https://clearbluecommercial.com
LinkedIn: https://www.linkedin.com/company/clear-blue-commercial/
Facebook: https://www.facebook.com/clearbluecommercial
YouTube: https://www.youtube.com/channel/UCTpTgkx6o88UvKLQwAIVZTA
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Is it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes!
Grant Findlay-Shirras is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the creator of the Local Leader® Real Estate Sales & Marketing System, an international bestselling author of "Become A Local Leader" and "Referral Secrets," and a Team Canada Tennis Player on the Masters Tour. Grant's expertise encompasses lead generation, hyperlocal marketing, prospecting, sales, branding, and achieving success in business and sports.
You’ll want to listen to this episode with pen and paper nearby!
Guest Links: Website: https://parkbench.com
LinkedIn: https://www.linkedin.com/in/grantfindlayshirras
Facebook: https://www.facebook.com/parkbenchfamily
Instagram: https://www.instagram.com/grantfsofficial
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Tara Milburn is a leader focused on using the power of business to address some of our biggest global challenges. She has been part of the startup ecosystem since the early nineties with some non-traditional beginnings. She was part of a team that built a privately funded arena for the NHL Vancouver Canucks, the first international expansion with the NBA and the 2010 Olympic Winter Games domestic bid. With 30 years in business, Tara is leading by example to demonstrate that caring and profitability can go together.
Listen as Lorraine and Tara discuss how her change from corporate executive to start-up entrepreneur led family and friends to ask if she needed a job.
Guest Links: Website: https://ethicalswag.com
LinkedIn: www.linkedin.com/in/taramilburn1
Facebook: www.facebook.com/ethicalswag
Instagram: www.instagram.com/ethicalswag
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Bradley Hoos is the chief growth officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A former engineer turned marketing innovator, Hoos is responsible for setting company strategy, building client relationships and making new business models come to life.
Listen as Brad shares how influencers drive more sales and create deeper customer loyalty for brands. Learn how businesses of any size can begin to implement influencer marketing to grow their reputation and influence. Discover how The Outloud Group has taken transparent steps to improve influencer inclusivity. This is a do not miss episode for every business owner!
Guest Links: Website: https://www.outloudgroup.com
LinkedIn: https://www.linkedin.com/in/bradleyhoos
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Lindsey McCoy began her quest to end single-use plastics after spending 10 years working on environmental education in the Bahamas—islands full of single-use plastic. Lindsey is the co-founder and CEO of Plaine Products, which offers premium personal care products in aluminum bottles that can be returned, refilled and reused.
Her company is based in the US and its products are vegan, non-GMO, cruelty-free, biodegradable, color-safe and free of parabens, sulfates and toxins, good for the body and the planet.
...But her company is just one component of her war on waste. Lindsey seeks to educate consumers on how they can take small steps to reduce their waste and make better choices for themselves, their families and the planet.
Guest Links: Website: https://www.plaineproducts.com
Facebook: https://www.facebook.com/plaineproducts
Instagram: @plaineproducts
Pinterest: https://www.pinterest.com/plaineproducts
TikTok: @plaineproducts
YouTube: https://www.youtube.com/plaineproducts
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Jenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children’s dystopian tale, Grit Leads to Greatness.
Jenny’s story is just as fascinating as the one she co-authored, and that’s where we start on today’s episode. She grew up the middle child of three sisters in a creative, close-knit family in Northern Kentucky near Cincinnati, Ohio. After college, she explored the world while practicing graphic design and travel blogging with her sisters. More than a decade later, she reconnected with and married a widowed college friend with four young children. That marriage and move to Salisbury brought her to Chris Eccleston, who hired her as the Creative Developer for DVB.
In 2020, Jenny won an international creative competition, for developing DVB’s ad campaign and a new tagline “Grit Leads to Greatness”. Extensive research regarding the power of Grit and her first-hand view of the workforce shortage inspired Jenny to co-write Grit Leads to Greatness—a nod to her own kids for persevering through tough times while demonstrating to all people the vital impact construction trades have on the world.
Last week, I interviewed Jenny’s boss and co-author. Now listen to her story and how everyone can cultivate the power of grit.
Guest Links: Book Website: https://www.gritleadstogreatness.com
Company Website: https://www.delmarvaveteranbuilders.com
Instagram: https://www.instagram.com/gritleadstogreatness
Facebook: https://www.facebook.com/GritLeadsToGreatness
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Chris Eccleston is the President and founder of Delmarva Veteran Builders located in Salisbury, Maryland. He has been in the construction industry since 2007, managing more than 150 million dollars in commercial construction projects and landing on the Inc. 500. His reputation for hiring veterans earned his company the Secretary of Defense Freedom Award.
Chris has built not only a corporate brand but a personal one as well. Now he’s on a mission to build up the brand of the construction trades as noble and necessary, starting with the children’s book he co-wrote with his creative developer, Jenny Schroen. The book’s title borrows his company tagline, Grit Leads to Greatness.
This episode is for those who want to do more than build a hugely successful company; those who want to build a brand with lasting impact for their industry and the world.
Guest Links: Websites:
https://www.delmarvaveteranbuilders.com/
https://www.gritleadstogreatness.com/
Facebook: https://www.facebook.com/GritLeadsToGreatness
Instagram: https://www.instagram.com/gritleadstogreatness/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Byron Wolfe's gift for translating the complexities of business financial principles into easily understood concepts has made him one of the most highly sought financial and business consultants. He is the Founder of CFO•AF, a financial services and business consulting firm specializing in industries ranging from construction to crypto. Byron is the Chief Financial Officer for an INC 5000 company and is the fractional CFO of various companies with annual revenues from 3-25 Million.
His certification in the Crypto, NFT, and the Metaverse space has led to many projects with DAOs and crypto companies and he is considered one of the first experts in crypto tax strategy.
Listen as Byron shares why cash flow is the oxygen of your business and how impacting your bottom line impacts your life. Bryon and Lorraine also discuss how small business owners can expand their financial reach and success through various tools like the R&D tax credits, proactive tax plans, creative funding and high contact financial management.
Guest Links: Website: https://www.cfoaf.com
Facebook: https://www.facebook.com/cfoaf
Instagram: https://www.instagram.com/the_cfoaf
LinkedIn: https://www.linkedin.com/in/byron-a-wolfe-cpa
Your Free Guide to Addressing the "What If's" of a New Business & Keeping the Peace with Your Business Partners: www.thewhatifplan.com
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Riggs Eckelberry is a nationally renowned entrepreneur revolutionizing the water industry, which has reached a critical breaking point in recent years despite being essential to the planet's survival. As the founding CEO of OriginClear, Riggs has developed innovative solutions to help businesses face rising water bills by tapping into new investment markets.
Listen as Riggs explains:
- his approach to making “the people’s asset” more affordable and accessible,
- how his background in nonprofit management, oceangoing navigation, and crew rowing inspired him to bring change to an outdated and overrun industry,
- and his timeless yet relevant insights on building a business that scales!
Guest Links: Website: www.originclear.com
“An Introduction to ClearAqua Crypto” Video: https://vimeo.com/580137093/a844e05045
LinkedIn: https://www.linkedin.com/in/riggs
Facebook: https://www.facebook.com/originclear
YouTube: https://www.youtube.com/originclear
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.
Listen as Lindsay and Lorraine discuss bad bosses, going out on your own and the art of charting a new course—all while doing good marketing for good people and producing great results.
Guest Links: Website: https://www.open-lines.co
Instagram: https://www.instagram.com/openlinesmarketing
Company LinkedIn: https://www.linkedin.com/company/open-lines-marketing
Lindsay’s LinkedIn: https://www.linkedin.com/in/lindsaylashell
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
In this episode, I speak with fellow Certified B Corp Business owner Carolina Miranda. Carolina is the Founder and CEO of Cultivating Capital, where she works with small businesses to implement sustainable business practices and often to receive their B Corp Certification.
As a B Corp Consultant, Carolina has helped businesses achieve B Corp certification, to increase their impact and score with recertification, and to develop action plans for team engagement. In 2021, she was one of three U.S. participants in a pilot program run by B Lab to train external verifiers and received extensive training from B Lab in order to perform certification verifications independently. She was awarded the 2020 Community Builders award from B Lab for her contributions to the community.
Listen as Carolina explains how she helps companies align their business with their values by implementing best practices for social and environmental responsibility and why B Corp is not just an assessment or certification, but rather a movement!
Guest Links: Website: https://www.cultivatingcapital.com
LinkedIn: https://www.linkedin.com/in/bcorpconsultant
The Small Business Guide to Sustainable Business Practices: https://www.cultivatingcapital.com/sustainable-business-practices
The Small Business Guide to B Corp Certification: https://www.cultivatingcapital.com/b-corp-guide
B Corp Commonly Asked Questions: https://www.cultivatingcapital.com/b-corps
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Ann Bennett believes that leaders typically fall into one of four main categories of brand archetypes and that embracing yours will “capture your market so you can make bank.”
Ann is a former award-winning designer for Vogue Magazine who now works with entrepreneurs to help them illuminate, translate and amplify their unique brands so they can be found by the people who need them.
Ann’s life mission is to help entrepreneurs own, honor and unleash their Rebel Voice to become a Rockstar so they can amplify their brilliance, get rich and change the world—and to have fun along the way.
Ann and I discuss the #1 thing she believes distinguishes you from the rest of the world, and how to recognize and utilize your Renegade Brand Archetype.
Guest Links: Website: https://www.annbennettmarketing.com/
Facebook: https://www.facebook.com/AnnBennettMarketing/
Brand Archetype Quiz: https://quiz.tryinteract.com/#/6286733fc15b7c0018270c64
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Knowing your business financials is one thing; understanding them is often another. Danielle Hayden believes that your bookkeeper should help you with both. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education. She is the author of the Profit Planner book series. When Danielle isn't in her money mindset you can find her hiking or spending time with her family.
Guest Links: Website: https://kickstartaccountinginc.com
Facebook: https://www.facebook.com/DanielleHaydenOH
Book: Profit Planner
Guest Freebies: Special Audience Giveaway:
- GIVEAWAY TITLE: 3 Numbers Every Business Owner Should Know
- http://kickstartyournumbers.com/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
We’ve all heard the phrase “facts tell, stories sell.” It’s because stories convey information in ways that cause people to respond and remember more consistently than information alone. When we tell stories, we are more relatable and more memorable.
In this episode of The Prosper Project, I talk about an essential skill that a lot of entrepreneurs struggle with writing. The ability to write copy that moves the people you want to work with is critical to building your business. From the copy on your website, your sales pages, your social media, and your email marketing, a specific kind of writing can generate leads and close sales. I call this storyselling and in this episode, I tell you how to make it work for you.
Learn More About the Storyseller Society at https://www.storysellersociety.com/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
If you’ve ever thought your life would make a good story, tune in as T.L. Champion explains how she can be of assistance!
T.L. has owned Champion Studios, a professional ghostwriting service, for 25 years. During her career as a freelance copywriter, she developed successful marketing campaigns for top brands worldwide. Capitalizing on that experience, she shifted her focus to helping clients one-on-one, transforming several into best-selling authors.
To achieve this, T.L. uses a simple, proprietary formula that adds drama and intrigue to fiction and nonfiction stories. As the self-proclaimed Legacy Ghostwriter, T.L. specializes in helping authors create memoirs, novels, and self-help books.
Learn how to bring your story to life and leave a legacy with your words!
Guest Links:
Website: https://www.legacy-ghostwriter.com/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Whether you are running your own company or working within a corporate setting, cultivating a strong personal brand can significantly impact your professional success. In this episode, I explore the importance of personal branding for entrepreneurs and intrapreneurs, highlighting the benefits it offers to each, from cultivating credibility to growing worth.
As the business landscape continues to evolve, nurturing a strong personal brand is an essential element for both entrepreneurs and intrapreneurs to thrive.
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Anastasia Lipske is the founder of Access Speakers, a full-service speaker agency, where she has booked more than 1,500 speaking engagements for clients.
Anastasia has the ear of speaker chairs and event planners who are seeking the right speakers for their events and meetings.
As co-author of Business Events with Ease, she is an expert on using speaker branding to grow awareness, influence and business.
Listen as Anastasia spills the tea on using podcast guesting and public speaking to grow your business!
Guest Links:
Website: https://accessspeakers.biz/
LinkedIn: https://www.linkedin.com/in/anastasialipske/
Facebook: https://www.facebook.com/AnastasiaVioletLipske/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Ewelina Szczeblewska is the founder of Braving the Being, where she works with anxious and frustrated overthinkers, high-achieving professionals, and entrepreneurs who are ready to say YES to themselves and create extraordinary and unstoppable lives.
Ewelina is a Certified Clinical Hypnotherapist and RTT Therapist (Rapid Transformational Therapist/RTT). She is also NLP Master Practitioner, Transformational Coach, and Confidence & Mindset Coach. In 2022 she was recognized by Scotland Prestige Award as a Hypnotherapist of the Year.
She helps clients transform using subconscious programming, brain training, and neuroplasticity so that they can step up in all aspects of their lives with courage, self-trust & unstoppable confidence.
Listen as she shares how we get in our own way and what we can do differently to achieve the lives that we crave.
Guest Links:
Website: https://www.bravingthebeing.com
LinkedIn: https://www.linkedin.com/in/ewelina-szczeblewska/
Facebook: https://www.facebook.com/bravingthebeing
Instagram: https://www.instagram.com/ewelina_j_szczeblewska/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Mary Lou Andre started her business with no clients, no capital, and very little personal money to build her dream company. So she sold her wedding dress and used the money to buy business cards and a used computer. Then she sold everything else she could in order to pay for a membership into a women’s organization where she could meet prospective clients.
25 years later, Mary Lou leads Dressing Well Inc. and Mary Lou Andre Executive Coaching. She is an author and a frequent speaker at women’s conferences. She runs a team of stylists who provide wardrobe consulting and personal branding services for seasoned executives, entrepreneurs, politicians, media personalities, and young men and women just starting their careers.
When the pandemic hit, her business was 80% in-person. Her pivot included turning her well-honed Dressing Well methodology detailed in her best-selling book “Ready to Wear: An Expert’s Guide to Choosing and Using Your Wardrobe” into a dynamic high-end 90 Day online program along with a moderately priced self-study video course as a down-sell to capture more market share and ultimately serve more people. Listen in as Mary Lou talks with me about her entrepreneurial journey and how she knew what to let go of and what to hold onto with both hands.
Guest Links: Website: https://www.dressingwell.com/about/team/79-dressing-well-home/about/105-mary-lou https://www.dressingwell.com/info/the-dressing-well-method-mastery/
Instagram: @marylouandrestyle
LinkedIn: https://www.linkedin.com/in/mary-lou-andre/
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Chase Harmer is the founder of Wishes, a FinTech app that is changing the transparency of charitable donations made by individual donors. With no formal background in tech, just hard won experience, Chase is a visionary who has created one of the most innovative platforms in charitable giving by providing validation for donated funds through transparency in e-commerce causes, crowdfunding and nonprofits.
Listen as Chase and Lorraine discuss:
- capitalizing on credit card rewards for charitable donations,
- making connections with causes,
- understanding real-time data from charitable e-commerce campaigns,
- and how transparent financial technology makes a real impact for causes.
Guest Links: Website: www.wishes.inc
Instagram: @chaseharmerr
Twitter: @chaseharmerr
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
There are pivotal moments in every business.
Moments that change everything. . .
Some for the better. . .
Some not so much.
Moments where we experience something so profound that we remember them forever.
In January my agency, Prosper for Purpose, celebrated 10 years in business. And I’ve had a lot of those profound moments. In this episode, I’m sharing 10 of them (plus a bonus I spontaneously added during recording).
Whether these moments were wins or losses, I learned something from each. About business. About people. And about myself.
This one is personal.
Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Jennah Lear remembers the moment she fully realized she was meant for more. She was in her fourth year working in corporate and feeling frustrated that her skills were being underutilized.
“I realized I'm not in the meetings talking about change. I'm not seeing how the work I'm doing is actually impacting the end customer or client,” Jennah explains.
This recognition inspired Jennah to leave that position and launch Blue Loui Studio, where she offers visual branding and her proprietary program, C.A.S.P. (the Client Attraction Strategy Program).
Listen as Jennah and Lorraine discuss building a business and why believing and investing in yourself is a great way to move from “meant for more” to “having more.”
Guest Links:
Website: https://www.bluelouistudio.com/
Facebook: https://www.facebook.com/bluelouistudio/
Instagram: https://www.instagram.com/bluelouistudios/
PFP Links:
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Philip Smith has some groundbreaking views on marketing. Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest-growing private companies four times as a one-employee company working from home. Smith started his first business in 1998 and has sold four companies so far.
Smith’s latest business, All In One Marketing, was created to help companies scale and automate their digital marketing for less by combining many software platforms into one easy-to-use platform. Listen as Phil and Lorraine discuss how being a solopreneur doesn’t mean doing everything yourself and why not giving up too quickly is the key to success.
Links:
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links:
Website: https://philipfsmith.com/
Interview Information:
Special Free Gift:
Receive a Free Trial of our software for 9 days: 9DayFreeTrial.com or ninedayfreetrial.com
Fatou B. Barry is on a mission to bridge knowledge and equity gaps while creating safe spaces for BIPOC professionals to thrive. In this episode of The Prosper Project, we talk about her work generating opportunities to grow and amplify talent that is typically overlooked.
Fatou is the founder of PR Girl Manifesto, a nonprofit and digital community of over 40,000 professionals globally in the Communications field. The community works to re-imagine the communications industry while supporting its constituents through access to resources, fellowship, and mentorship.
Her work is influenced by her desire to bridge equity gaps for young people of color. She has created several spaces to grow and nurture this community by sharing knowledge and experience to generate opportunities. This includes the launch of Hold The Press, a grassroots initiative co-founded by Fatou that calls for action, accountability, and transparency in the Public Relations industry for Black people.
Links:
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links:
Website: https://www.prgirlmanifesto.org/
LinkedIn: https://www.linkedin.com/in/fbarry/
Facebook: https://www.facebook.com/prgirlmanifesto
Instagram: https://www.instagram.com/prgirlmanifesto/
Cathlyn Melvin’s company, Right Cat Creative, may have been inspired by her own many lives.
Cathlyn has been a competitive public speaker, a performer, an educator, a TEDx speaker and a law student. She now offers TedX coaching and copywriting services through her company, which she founded in 2019.
With a degree in theater performance and over a decade as an actor, director, writer, editor, and educator, Cathlyn draws on her diverse experiences to help mission-driven experts design and deliver their world-changing messages.
Cathlyn’s popular TEDx talk, The Brave Leap Sideways, is truly inspirational. Our conversation is about letting go of things that no longer fit and embracing those that do. We also discuss how she approaches copywriting and her personal journey to find “home.”
When she’s not writing or coaching, you might find Cathlyn baking something delicious made of chocolate or reading in the sunshine with her very snuggly and loudly purring cat, Tucker.
It’s a buffet of topics, so grab your plate and dig in!
Links:
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://www.rightcatcreative.com
TedX: https://www.youtube.com/watch?v=68wIfR_avz4
LinkedIn: www.linkedin.com/in/cathlynmelvin
Right Cat Creative’s Facebook: www.facebook.com/rightcatcreative
Cathlyn’s Facebook: www.facebook.com/cathlyn.rightcatcreative
Instagram: www.instagram.com/rightcatcreative
In this episode, I talk about the power of your brand in the age of artificial intelligence (AI), specifically in regard to marketing. Chat GPT is the newest technology to take the business world by storm. Copywriters and marketers are especially concerned about the potential impact of Chat-type technology.
In my last episode, I interviewed Thomas Helfrich, who has been using technologies like ChaptGPT for quite some time. Thomas maintains that AI can only enhance and speed up what we do as marketers and entrepreneurs but not replace it.
But since that conversation, which was recorded back in January, I’ve been wondering…
Is this new technology a gift or a curse?
Join me as I share my perspective.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Thomas "AI Nerd" Helfrich describes himself as the “Pioneering Founder's Secret Marketing Weapon.” As CEO of InstantlyRelevant.com, he builds trust and relevance for passionate founders, ambitious entrepreneurs, and pioneering startups by actually giving a sh!t about them, their brands, and their customers.
Back in January, I interviewed Thomas about the AI wave that has been heralded by many business owners but feared or dismissed by others, especially writers and designers. Thomas is not only an early adopter; he also has good news for businesses and creators alike. I have to admit, I’d already been geeking out over the new AI platforms at the time we spoke and you’ll hear that in my interview with Thomas.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: www.instantlyrelevant.com
Linkedin: https://www.linkedin.com/in/thomashelfrich
Facebook: https://www.facebook.com/instantlyrelevant
Instagram: https://www.instagram.com/instantly_relevant
LinkedIn: https://www.linkedin.com/company/instantlyrelevant
YouTube: https://www.youtube.com/channel/UCVOnif5N6g1edKE-8OSKPow/videos
Twitter: https://twitter.com/instantlyrel
Alignable: Instantly Relevant, Inc. - Alpharetta, GA - Alignable
Eric Estevez is a 14-year leadership veteran for two Fortune 50 companies (Target and Walmart). While there, he started exploring entrepreneurial opportunities. Eric wrote a children's book, flipped mobile apps, and then started investing in real estate, which led him to leave his corporate job and start a mortgage lending branch with his father. Within four years he built a team that produced $100 Million in revenue and reached the top 1% income earner in the US.
I ask Eric about working with his father, choosing and training the right team and what it means to be a leader.
Eric is a multi-passionate entrepreneur, building other businesses while working from home, one of them being a VA Outsourcing company and another, a music management company to help his daughter who is a music recording artist.
Links:
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links:
Website: https://www.ericestevezthelender.com
TikTok: https://www.tiktok.com/@ericthelender
Facebook: https://www.facebook.com/EricEstevez1652378
LinkedIn: https://www.linkedin.com/in/eric-estevez-133b1946
Special Giveaway: www.hustlehardandsmart.com
Book: According to Chacho - Children's book. (Unrelated to the profession.)
In this episode, I talk with Mary Stelletello, MA, MBA, founder of Vista Global Coaching & Consulting, Wisconsin’s longest-certified B Corp. Mary brings 30 years of experience in the nonprofit and philanthropic sectors to her coaching and consulting work. She focuses on the areas of governance, leadership development, strategy development, strategic partnerships, training, facilitation and organizational capacity building.
Mary is a PCC credentialed professional coach by the International Coach Federation and an Associate Coach with Coaching Right Now and Manpower/Right Management. She uses these skills with nonprofit executives, social impact leaders and management staff to strengthen their abilities and skills to guide organizations to excellence.
Listen in as Mary and I discuss how she does well by doing good, B Corp Month and more!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Learn more about Vista Global: https://www.vistaglobalcc.com
Sabbatical blog post: https://www.vistaglobalcc.com/2023/03/15/the-fruits-of-mini-sabbaticals
LinkedIn: https://www.linkedin.com/in/marystelletello
Instagram: https://www.instagram.com/vistaglobalcc
Facebook: https://www.facebook.com/vistaglobalcc
In my first solo episode of 2023, I share my top three strategies to help you grow your business this year. As the market continues to change, business owners must evolve. Sometimes, that means leveling up in our foundations and so this year my recommendations are aimed at helping you think bigger to grow bigger. They’re also strategies that will stand the test of time, regardless of what happens in the future.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
S. Brooke Bailey, MBA, PCC, RYT delivers integrated business and wellness coaching solutions that help entrepreneurs amplify their influence and expand their wealth without burnout. Her vision is to normalize a balanced approach to entrepreneurship in which all women business owners can experience success without sacrificing their health.
Brooke combines her expertise in both Eastern and Western approaches to self-awareness, productivity and wellness to guide high-achieving women CEOs to grow their businesses and double their impact. She teaches entrepreneurs how to adopt simple but profound daily practices that enable them to rest, refocus their energy, and regain an ongoing sense of balance in every area of their lives.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://sbrookebailey.com
The link to the free masterclass on boundaries is: https://www.sbrookebailey.com/masterclass-registration
LinkedIn: https://www.linkedin.com/in/sbrookebailey/
Instagram: @sbrookebailey https://www.instagram.com/sbrookebailey/
Facebook: https://www.facebook.com/sbrookebailey
In this final episode of 2022, I share a few of the comments that listeners have made about The Prosper Project. Then, I discuss a few things I’ve learned from my guests and listeners during my first year as a podcast host.
My wish is that you will take these lessons and apply them to your day-to-day life. Get off the computer and out in the world to discuss these ideas with your entrepreneur friends and thought partners. Leave a comment telling me who your favorite speakers were on our podcast this year, and of course, tell me what you want to hear more about on the next season of The Prosper Project!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
In the last episode, I spoke about five core truths I rediscovered as I faced a few of my false beliefs. If you listened to that episode, you may have found yourself resisting one or more of the truths I shared. In this episode, I share my final five core truths about being an entrepreneur. These are the truths of entrepreneurship that revealed themselves to me over my 10 years as founder of Prosper for Purpose. You probably have learned some, if not all of them yourself in your own journey as a business owner. My hope is that as you create your plans for 2023, you will use these core truths to help you scale your business.
What core truths do you relate to best? Which one do you most resist? Let us know by leaving a comment or writing a review. And if you haven’t already, make sure that you subscribe to The Prosper Project so you never miss an episode!
Links: Listen to Episode 47: 5 Core Truths of Entrepreneurship here: https://open.spotify.com/episode/124zRcn8yjtsV79CSZ6Hbv
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Which aspects of entrepreneurship tend to overwhelm you and lead you to question your abilities? What false beliefs have you encountered in building your business and what lessons have you learned from the ones you’ve overcome?
I recently hosted Women’s Entrepreneurship Day in Cleveland, Ohio, and, through that process, confronted some old familiar false beliefs of my own. My experience inspired me to share what I believe are five core truths about entrepreneurship. My hope is that they help you envision what your business can be: through focus, letting go of perfection, embracing sales, finding the lessons in failure, and becoming more resilient.
After listening to the episode, I would love to know what truths you’ve discovered along your own journey of entrepreneurship. Leave a comment or write a review, and make sure that you subscribe to The Prosper Project so you never miss an episode!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth.
Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improved. In this episode, I share the simple steps you can take to implement a practice that has numerous benefits. I reveal scientific proof of the relationship between optimism, self-confidence, and gratitude and how you can express gratitude to build stronger relationships.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Every business is likely to experience a growth plateau at some point. When this occurs, entrepreneurs are often willing to try any available strategy to regain a forward momentum…but is this the best way to achieve long-lasting growth for your business?
Today, these questions (and more!) are tackled by my extraordinary guest, Carrie Flynn. Carrie lives near Orlando, FL, where she resides with her husband of 17 years and their two beautiful daughters. She has a special talent for simplifying and stabilizing business operations. Her company, Virtual Simplicity, LLC., teaches clients how to scale their businesses using the Zenpreneur Formula - a process designed to help entrepreneurs develop sustainable business growth.
Carrie discusses her transition from full-time teacher to business owner and reveals how she scaled her own business by concocting a magic formula that puts the right processes in place. She shares some of the lessons she has learned from growing her business and helping seven-figure business owners do the same. She also explains why it is important to move forward one step at a time and how a 90-day plan can help your business growth last.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://www.virtualsimplicity.co/
Instagram: @virtualsimplicity
LinkedIn: Carrie Flynn, Sustainable Growth Marketing Consultant
When you hear the words “zone of genius,” what comes to mind? What is your zone of genius? How can you use this concept to further your business endeavors?
This week, I am excited to showcase Midori Verity. Midori is an expert who helps clients use their zone of genius to scale their business. Midori has been a successful business owner for over 25 years and has worked with businesses that range from start-ups to some of Silicon Valley’s top 500 companies. Her entrepreneurial journey has had many ups and downs. Today, she takes the tough lessons she's learned and uses them to provide solutions for driven entrepreneurs who want to accelerate their success without the complications.
Fuel to Fire Accountability Groups is a company she founded to carry out this mission. It incorporates a proven goal-mapping framework, an accountability method, and mentorship to help members become laser-focused, overcome obstacles quicker, and hit their most significant objectives.
Midori discusses how she started out right after college and what she has learned from scaling her business. She talks about her coaching business, Fuel to Fire, and how she helps her clients use their zone of genius. She also shares her thoughts on entrepreneurs as visionaries and why they should accept help from integrators.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://www.fueltofire.co/media
Facebook: Midori Verity
Instagram: @midoriverity
LinkedIn: Midori Verity
Guest Freebies: Join Midori’s Summit Goal-Mapping Framework to create the roadmap to your biggest goals: https://www.fueltofiregroups.com/goals/
How can you harness the power of persuasion to become successful in multiple unrelated industries? Then, how do you take that success and teach other business owners to better run their companies?
April Porter would know. As a former attorney turned kick-boxing franchise owner turned Franchise Empire Building Strategist and the CEO of Ask April Porter, April has taken a very unusual path. She’s been named a Top Influencer in the Global Franchising Industry and hosts the #1 Franchisee Podcast on Apple, The Infinite Franchisee Show. She recently received the Chairman's Award for Distinguished Service to the Franchising Industry from the AAFD.
April fills the gap between the franchise model and ultimate success by providing franchisees with the strategies needed to increase profits, build reliable teams, and scale to multiple locations. She helps franchisors turn their brands into empires by helping underperformers become top performers and helping top performers become multi-unit owners.
April discusses her interesting career trajectory and how she ended up excelling in multiple industries. She talks about the process of becoming a franchisee and how she helps franchisees grow their businesses. She reveals how she uses the power of persuasion to benefit her business and also shares encouraging words for business owners who are considering giving up.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://www.askaprilporter.com/
Facebook: Ask April Porter
Instagram: @askaprilporter
LinkedIn: April Porter
Podcast: The Infinite Franchisee Show
Virtual Assistants, or VAs, are a huge help to busy entrepreneurs who need to focus on what they do best. So, how should you go about hiring your own VA?
In this episode, I interview Sadie Prestridge, a woman who began an online business in 2018 as an Executive Virtual Assistant (EVA) and now runs a team of highly-trained EVAs. In the beginning, Sadie was still working her corporate job, but she quickly found her stride and was able to quit only three months later. With her client roster full, she surpassed her previous income and kept on growing!
Sadie’s skilled team at Prestridge and Co. knows how to support entrepreneurs and takes initiative to level up their business operations. Prestridge and Co. provides beneficial systems, structure, and day-to-day support that help executives manage themselves, their busy schedules, and their visionary companies that are changing the world.
Sadie explains what inspired her to become an EVA and how she built her agency. She gives her thoughts on the importance of having the right systems in place for both the business owners and her virtual assistants. She shares why it matters for clients and virtual assistants to share similar personalities, have proper training, and establish achievable expectations.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://prestridgeandco.com/
Instagram: @prestridgeandco
LinkedIn: Sadie Prestridge
Facebook: Prestridge and Co.
Guest Freebies: Want to know what an executive virtual assistant can do for you? Check out Sadie’s free checklist, The Ultimate Guide to Leveraging VA Support, and start delegating like a pro right away! https://prestridgeandco.com/
How do you inspire hundreds of women to make more by doing less? Is it possible to run a full-time business on a part-time schedule?
In this episode, Holly Marie Haynes shares her entrepreneurial journey from having a full-time corporate job with a side-hustle to being a business owner whose husband retires while she works part-time during the pandemic. Holly helps female entrepreneurs create simple, scalable offers and systems to grow to multiple 6-figures. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly runs a strategic coaching business and the Crush the Rush Planner company, while hosting the top 100 Crush the Rush podcast. And she does all these things while raising her twin daughters with her husband in Columbus, Ohio.
Listen as Holly shares what made her decide to go full-time in her business during the lockdown and the lessons she learned as she built her business. She talks about her podcast, Crush the Rush, where she shares her strategies with women entrepreneurs who want to build a full-time business on a part-time schedule. She also talks about building a team and how to involve your spouse in your business.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://www.hollymariehaynes.com/
IG: @holly_marie_haynes
Facebook: CRUSH THE RUSH Community hosted by Holly Haynes
Pinterest: HOLLY HAYNES | PODCASTER | STRATEGIC BUSINESS COACH
LinkedIn: Holly Haynes, MBA, PMP
Podcast: Crush the Rush Podcast
How can business owners ensure that their business supports gender equality? What steps can they take to encourage gender fairness across the entire business community?
Businesses are facing a growing number of lawsuits demanding fair pay and equitable opportunities. In this episode, I discuss this pressing issue with an ingenious gender fair advocate, Amy-Willard Cross. Amy is the founder of the Gender Fair Index, the first consumer rating system for gender equality. It rates companies on their leadership, employee policies, advertising, and philanthropy for women. Currently, the database holds four years worth of information on 300 companies, and soon, it will contain data on thousands more.
Amy graduated with honors from Wellesley College, and since the 1880s, all of the women in her family have attended women’s colleges. In 2012, Amy created the women's news site, VITAMIN W, which rated women’s banks and colleges. For the two decades prior to that, Amy worked as a writer and editor for a number of national magazines and two magazine startups, and Foreign Policy named her one of their 2015 Global Thinkers for her work on “Economic Girl Power.” She also speaks at numerous conferences on the topic of women's consumer power.
This week on The Prosper Project, Amy teaches listeners how entrepreneurs use Gender Fair data to support the movement toward gender equality. She talks about her business journey and reveals what led her to push for companies to adopt gender fair policies. She also shares her thoughts concerning equal pay and discusses the opportunities that women entrepreneurs have to stand up and speak out as gender fair advocates.
If you’re ready to grow your awareness and raise your voice in support of gender fairness–thereby helping empower women and develop a business community that adheres to gender fair policies–this episode is definitely for you.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
When you hear “PR” or “public relations,” what comes to mind first? How does PR work? Do you need it for your business?
The irony about the PR industry is that it does a terrible job at relaying to the public what PR actually entails. You will rarely hear people describe PR in detail or refer to the people who work in PR. That’s why, in this episode, I peel back the curtain to help you understand how PR works and why you need it. I share the definition of “public relations” and what true PR professionals do for their clients. I also provide some examples of how PR can enhance the success of your business or brand.
Are you ready to learn more about PR and how it works? Then tune in!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
How do you become the kind of PR expert that stands out from the rest? What are the secrets behind a successful PR campaign?
For this episode, I’m bringing in a remarkable PR expert, Susan Harrow. Susan is a media trainer, marketing strategist and martial artist. She’s the author of the best-selling book, Sell Yourself Without Selling Your Soul. Fun facts about Susan include that she's a former tennis pro and has a black belt in Aikido!
For the past 33 years, Susan has trained thousands of CEOs, entrepreneurs and thought leaders on how to show off their skills on Oprah, 60 Minutes, The Today Show, Good Morning America, Fresh Air, Marketplace, Bloomberg, MSNBC, NPR, CNN, FOX, NYT, WSJ, Wired, Forbes, Inc., and more. Her course, The Zen of Fame: Your Genius Gone Viral, teaches professionals how to promote themselves with integrity and spirit.
Susan talks about her experience starting a PR business and what she has observed and learned over the years. She discusses what makes a PR campaign successful and shares actionable tips that you can use for your business. Whether you’re just starting a career in PR or you already have a system in place, if you want to learn additional PR secrets that will help your business grow, then this episode is for you!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://prsecrets.com/
Books: https://prsecrets.com/books/
Courses: https://prsecrets.com/courses/
Facebook: @susanharrow
Instagram: @susanharrow
Twitter: @soundbitesiren
LinkedIn: Susan Harrow
Be A Media Darling Podcast: https://prsecrets.com/all-podcasts/
Do you want to develop better relationships with your followers on social media? How can you upgrade your followers from fans to clients?
If you’ve listened to my podcast recently, you’ve probably heard me talk about flipping the marketing funnel in Episode 33 and the power of borrowing other people’s audiences in Episode 35. In this episode, I discuss the messy middle of the marketing funnel and the steps you should take to turn your lukewarm leads into paying clients. If you want to grow your business, expand your reach, generate more leads, and turn as many leads as possible into paying clients, then this episode is for you!
Links: Listen to Episode 33: It’s Time to Flip the Marketing Funnel: https://podcasts.apple.com/ph/podcast/episode-33-its-time-to-flip-the-marketing-funnel/id1604989158?i=1000577083981
Listen to Episode 35: Borrow Other People’s Audience: https://podcasts.apple.com/ph/podcast/episode-35-borrow-other-peoples-audiences/id1604989158?i=1000578526329
Sign up for my free workshop and flip your funnel: https://flipyourfunnel.prosperforpurpose.com/
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
How do you spread your philanthropic purpose and create change? What drives you to improve the planet and help humanity?
For this special episode, I interview Ivan Anz, an entrepreneur with a unique approach to leveraging businesses for the good of the world. Ivan has been an entrepreneur since he was seven years old when he sold candy to his friends in Argentina. As he grew older, he continued his entrepreneurial efforts and brought his talents to the United States in 2014. Though he did not speak a word of English at the time, his intention was to develop a way to stabilize families in their own homes. This is how PhilanthroInvestors was born.
Ivan’s zeal to “philanthroinvest'' drove his 2014 creation of Equity & Help®, a turn-key social-impact real estate investing program. Now spanning the globe in 16 countries, Ivan’s company, PhilanthroInvestors, was ranked in the Inc. 500 two years in a row. In 2019, it was 128th in the nation, rising to #83 in 2020. Also, in 2020, PhilanthroInvestors was ranked #3 in Florida after achieving a 3-year growth record of 3920%.
Ivan discusses what inspired him to build his business, the impact of “philanthroinvesting,” and the divine intervention that led him to move to the United States. He explains the process of becoming a PhilanthroInvestor and how he locates families to help. Ivan shares the lessons he has learned as an entrepreneur, the purpose of PhilanthroInvestors, and what the future has in store for the company.
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Ivan Anz LinkedIn: https://www.linkedin.com/in/ivananz?trk=org-employees
Ivan Website: https://ivananz.com/
Ivan Anz Facebook: https://www.facebook.com/ivananzpage
Ivan Anz Instagram: @ivananzig
Ivan Anz Books: https://ivananz.com/author/
PhilantroInvestors Website: https://philanthroinvestors.com/
PhilantroInvestors Facebook: https://www.facebook.com/philanthroinvestors/
PhilantroInvestors IG: https://www.instagram.com/philanthroinvestors/
PhilantroInvestors LinkedIn: https://www.linkedin.com/company/philanthroinvestors/
PhilantroInvestors Podcast: https://philanthroinvestors.com/podcasts/
What are your strategies for reaching new audiences? How do you leverage your connections to help grow your business?
In Episode 33, I challenged you to flip your marketing funnel. In this episode, I’m talking about next-level relationship marketing—the power of borrowing other people’s audiences. I share why it is important and how you should go about leveraging other audiences to grow your business.
Are you ready to create more connections and uplevel your marketing? Then let’s dive in!
Links: Email Lorraine your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
What makes you unstoppable when helping the people you want to serve? How can you anticipate the changes and challenges that you’ll encounter as a business owner?
In this episode, I am excited to bring in the inspiring and unstoppable Kelly Roach! Kelly quickly rose through the ranks of her corporate career. Before turning the age of 30, she was promoted seven times in 8 years to become the youngest senior vice president of her Fortune 500 company. During that time, she produced record-breaking sales while leading teams of over 100 and overseeing 17 different branches at her firm. Eventually, she left her corporate job to continue growing her own business, Kelly Roach International, which she had already built to 7-figures.
Now, as one of just a handful of female founders who is an award-winning 8-figure entrepreneur, Kelly and her team are building legacies and disrupting their industry. Kelly is the undisputed authority in mentoring CEOs and professionals around the globe to achieve freedom, financial abundance, and fulfillment in all areas of life. She co-founded Give Her Courage and The Advance Women’s Expert Network and founded The Conviction Marketing Agency and The Human Family Foundation nonprofit, where she is committed to ongoing philanthropic work. She has been featured in some of the world’s leading publications, including Forbes, Inc., and Business Insider. She is also a 4x best-selling author and the host of a Top 10 Marketing podcast, The Kelly Roach Show, which boasts over 2 million downloads.
Kelly shares her thoughts on optimism and how she sees what’s possible despite the challenges of today’s world. She talks about adapting to changes without compromising your instincts or your “why.” She also discusses the importance of getting ahead and anticipating the needs of the people you serve. Get ready to be blown away by this episode chock-full of wisdom about how to become the most unstoppable entrepreneur that you can be!
Links: Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Guest Links: Website: https://kellyroachcoaching.com
IG: @kellyroachofficial
Facebook Group: Tribe of UNSTOPPABLES
LinkedIn: Kelly Roach International
Twitter: @kellyroachlive
The Kelly Roach Show Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755?mt=2
If you’re a business owner, you probably have experience creating marketing funnels. You try to reach as many people as you can but only end up catching a few. The idea behind the marketing funnel is that casting a wide net will enable you to capture as many leads as possible before narrowing down prospective customers throughout each stage of the purchasing decision. For the last ten years, this has been the philosophy...but how effective is that strategy, really?
In this episode, Lorraine shares reasons why the popular marketing “click” funnel isn’t always effective and provides solutions for how the system can be improved. She offers strategies that can make the experience more enjoyable for potential clients, and she discusses three important ways to get more qualified leads for your business.
Make sure that you listen to the whole episode and take full advantage of Lorraine’s wisdom on how to flip your funnel!
Links: Join my free workshop, where I am going to teach you some of the strategies and tactics that can help you Flip Your Funnel! http://www.flipyourfunnel.prosperforpurpose.com/
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow The Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
What is mindful hydration, and why does it matter? How can you elevate your water consumption to make it feel both necessary and special?
In this episode, Minna Yoo shares how she spreads love and awareness through mindful hydration and beautiful water bottles. Minna’s journey in neuroscience and nutrition led her to the idea to improve health through “mindful hydration,” and from that idea, Love Bottle was born! Love Bottle is a beautiful, elegant, reusable bottle that is about bringing Love and Water together and Drinking with Love. The bottle was created to help the planet, our communities, and the physical and emotional health of our bodies. Our bodies and our planet are each approximately 70% water. It is the main ingredient of who we are and a part of every living cell in our body. That’s why, when we bring Love into our water drinking experience, the result is powerful and transformative.
Mina shares her journey of starting as a traditional career woman and transitioning into a one-of-a-kind entrepreneur. She reveals the experiences that opened the door to her passion–mindful hydration–and her business, Love Bottle. Mina explains the shift her business has taken and why she chose to become a B-Corp certified company. You’ll hear Mina’s purpose for creating Love Bottle, why she chose to use glass, and her long-term plans for the company.
Links: Website: https://www.lovebottle.com/
Facebook: @LoveBottle
IG: @lovebottleusa
LinkedIn: Minna Yoo
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow The Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Have you ever felt the desire to reinvent yourself? How can you become the version of yourself that you wish to be?
For this episode, Lorraine brings in a special guest that consistently reinvents herself and teaches others how to do the same. Laura Berman Fortgang’s professional life is anchored by her international reputation as a pioneer with over 25 years of experience in personal coaching. She is a best-selling author, sought-after speaker, TV personality, corporate spokesperson, interfaith minister, and performer. Her popular TedX talk currently boasts over 1.6 million views.
Laura’s five books are published in 13 languages. She addresses public and corporate audiences in many parts of the world on topics such as Reinvention, Career Satisfaction and Change, and she coaches diverse clients ranging from homemakers and celebrities to Fortune 500 companies, NASA, and the Army Corps of Engineers. She’s best known for her unique career transition methodology, “Now What?®”, and is currently launching her legacy project, The A-List Coach Business Mentoring Program, to help experienced coaches grow their impact and income.
Laura shares her journey of becoming an actor, an entrepreneur, and a coach, and she explains how her background in acting helped with her coaching career. She shares what inspired her to write her books and discusses how you can learn to reinvent yourself and uncover the next layers of your identity.
Links: Laura’s main Website: www.laurabermanfortgang.com
Group Program for Coaching and Consultants: www.thealistcoach.com
For Career Seekers: www.nowwhatcoaching.com
Instagram: @laurabfortgang
LinkedIn: Laura Berman Fortgang, MCC
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Guest Freebies: Five Step Career Clarity Guide: https://nowwhatcoaching.com/the-five-step-quick-guide-to-clarity
Six Steps from Solopreneur to Sensational Brand: https://www.thealistcoach.com/six-steps/
Do you ever feel that your business messaging is misunderstood by your target audience? Do you sometimes have trouble communicating your message verbally, as well?
In this episode, Lorraine talks with an inspiring businesswoman who uplevels communication for conscious leaders. Dr. Miluna Fausch has an intuitive problem-solving superpower that comes from years of multifaceted experience working in retail/sales, profiting as an entrepreneur, serving on nonprofit boards and performing as an onstage/onscreen actor. She has a B.S. in Music Business, a Ph.D. in Holistic Psychology and a certification from Marianne Williamson as a Miracle-Minded Coach.
Dr. Fausch created her exclusive Vocal Archetypes℠ program to train conscientious C-suite executives and thought leaders how to exercise confident and effective high-frequency speaking and presenting.
Listen as Dr. Fausch discusses her book, UPLEVEL YOUR Communication, which she created to guide leaders to a better way of communicating. She shares what it was like discovering that she had a massive tumor, her journey to recovery and how her experiences helped inspire her to write her book. She also talks about the people with whom she works and the difference she hopes to make in their lives.
Links Mentioned: Website: https://www.milunafausch.com/
IG: @milunafausch
Facebook: @DoctorMiluna
LinkedIn: Miluna Fausch, Ph.D.
YouTube: Miluna Fausch
Get Dr. Miluna Fausch’s book “UpLevel Your Communication” here: https://www.milunafausch.com/uplevel-your-communication
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow The Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Do you often feel like you have no control over what’s going on in your life, or do you tend to see problems as opportunities on which you can choose to act?
In this episode, Lorraine talks about radical responsibility–a transformative concept that can help you acknowledge and act on various issues, both big and small. She discusses the difference between radical responsibility and victim mentality, and she shares the steps that she uses to be radical responsible. Lorraine also discusses something that she has never before shared publicly: the business setbacks that taught her invaluable lessons about trusting her gut over her head or her heart.
Links Mentioned: Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How do you create a business that supports the lifestyle you want? How can you stop sweating the small tasks so you can focus on the things that will move your business forward?
In this episode, Lorraine’s guest, Staci Hauschild, addresses these questions and more. Staci is a director of operations and ClickUp Consultant who helps bogged down, busy-as-heck “fempreneurs” in need of serious organizational and project management. She teaches feminist entrepreneurs how they can smash the patriarchy via strategic planning, business management, and team leadership so they can claim a bigger slice of the profit pie, take business-free vacations (for real), and create positive changes for the world.
Staci reveals her strategic process for building a business that supports one’s lifestyle (as opposed to the other way around) and what inspired her to become a leader for female entrepreneurs. She discusses how she discovered ClickUp, what it is, and how it has helped her clients. She also shares some of her interesting travel stories and why she chose to settle down in her current home of Mexico.
Links Mentioned: Website: https://stacihauschild.com/
LinkedIn: https://www.linkedin.com/in/stacihauschild/
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow The Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How do you start building thought leadership now, regardless what stage your business is in? What are the most important steps you need to take in order to become a thought leader?
In the previous episode of The Prosper Project, Lorraine discussed why you want to become a thought leader in your field. In this episode, Lorraine shares how you can build thought leadership at every stage of your business. She describes what each phase of businesses looks like and the creative steps you can take at each level in order to grow your thought leadership.
Are you ready to take the next steps to become a thought leader in your field? If so, this episode is for you!
Links Mentioned: Listen to Episode 26: Why You Want to Be a Thought Leader here: https://open.spotify.com/episode/18D9rNBJmyCenNGtcXhxgb?si=Uix7OaPhSvqhfhPA91WZtA
Listen to Episode 2: Book to Booked with Hayley Paige here: https://open.spotify.com/episode/6wg8C4c8QEJkylxMRio6nr
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
When you think about thought leadership, what comes to mind first? What is a thought leader, exactly? Are there specific steps that you can take to become one?
In this episode, Lorraine discusses why you want to become a thought leader in your industry. She outlines three important steps to take and shares a creative and colorful analogy to inspire you as you build your thought leadership.
Are you interested in becoming a thought leader? Then dive into this week’s episode of The Prosper Project!
Links Mentioned: Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
What causes a successful entrepreneur to let go of a business that took 15 years to build? How can someone transition from running an established company to succeeding on a completely different career path?
This episode of The Prosper Project presents a unique story about changing one’s career path and features a special guest, Crosby Noricks. Crosby is the founder of PR Couture, the industry-leading career development platform for PR professionals. Crosby’s vision and expertise have led her to educate, mentor, and inspire industry professionals for nearly 20 years, and her company was recently acquired by Jeneration PR after 15 years in the online education space.
With the recent sale of her company came a professional departure–or, as we say nowadays, a pivot. Crosby is now developing a new body of work as a somatically-trained personal leadership coach, helping women in and around life’s midpoint to reimagine and reconfigure their lives and contributions for greater inner and outer congruence. Crosby is a certified Empty Out practitioner and Body Breath Method guide. She has completed an integrative somatic parts work certificate and has received training in the UZAZU method of emotional intelligence.
Crosby discusses her thought process involving her transition from PR Couture to the development of a new business that focuses on movement and helping women. She shares how she discovered her higher calling and talks about the people she serves in her new line of work. She also shares her take on what being prosperous really means and reveals the truths she has discovered since she began building her new business.
Links Mentioned: Website: https://crosbynoricks.com/
Website: whereweunfurl.com
IG: @crosbynoricks
LinkedIn: Crosby Noricks
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Many entrepreneurs have a tendency to let earning a profit take a back seat to serving clients and customers…but this is not a healthy way to run a business.
In this episode, Lorraine welcomes a Profit First certified professional who discusses why it is important to make profit the top priority. Susanne Mariga is a certified public accountant and tax coach, as well as a chartered global management accountant. She is also the best-selling author of Profit First For Minority Business Enterprises, which focuses on how to apply the Profit First principles. With over two decades of experience, Susanne helps her clients achieve their financial goals through business and personal tax planning. She does this by teaching her clients how to design unique Profit First business plans that help ensure success through long-term financial stability.
Listeners get to hear Susanne’s story of how she started her career in accounting and eventually built her own firm. She reveals why she chose to focus on the Profit First principle and what inspired her to write her book. She also shares strategies for creating helpful habits to increase business profits.
Links Mentioned: Website: https://susannemariga.com/
IG: @susanne.mariga
Facebook: @SusanneMariga
Facebook Group: Profit First Master Class with Susanne Mariga, CPA
LinkedIn: Susanne Mariga
YouTube: Profit First with Susanne Mariga, CPA
Podcast: The Profit Talk by Susanne Mariga
Check out Susanne’s book “Profit First For Minority Business Enterprises” here: https://susannemariga.com/book/
Hire your profit first accountant here: https://profitfirstprofessionals.com/
The right publicity can help grow your business’s visibility, scale your sales and create a lasting brand impact. Yet for a small business owner, hiring a public relations (PR) team may not be possible, and taking the DIY route could be too overwhelming.
In this episode, Lorraine shares her gift of PR savviness by offering advice that can help your business get in front of the people you aim to serve. When Lorraine started Prosper for Purpose in 2013, she wanted to create an impact by using her skills in strategy, storytelling and public relations to help changemakers grow THEIR impact on the market and for the good of the world. After almost 10 years in business, she can confidently say that Prosper for Purpose makes a positive difference in the lives of its clients–and vice versa! Now, Lorraine invites you to learn her method for helping business owners, coaches and consultants develop a larger presence and create more opportunities. If you wish to increase your visibility and build your reputation, then this episode of The Prosper Project is for you!
Links Mentioned: Get your free e-book, Perfect Your Pitch: Your Go-To Guide for Getting Publicity here: https://prosperforpurpose.com/
Learn more about Profitable Publicity and grab your spot today while the pitch review bonus is available and the investment is the lowest it will ever be! https://prosperouspublicity.prosperforpurpose.com/
Listen to Episode 5: What is PR and How Can It Help Your Business here: https://podcasts.apple.com/ph/podcast/the-prosper-project/id1604989158?i=1000548928927
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How can you build an event business that differentiates itself and creates memorable experiences?
In this episode, Lorraine speaks with May Yeo Silvers, a successful entrepreneur in the field of events and hospitality. May boasts over 20 years of experience as an event planner and owns the event company M2 Hospitality. She also founded Events4Anyone, a mentorship company that teaches other entrepreneurs in the wedding and event planning industry how to start and scale their businesses. In addition to being a successful entrepreneur, May is a happy wife and proud mother.
May began her journey working in hospitality at the Raffles Hotel in Singapore before eventually moving to Miami, Florida. She shares how branding M2 as a hospitality business helps distinguish her in the events field. She discusses taking leaps of faith and the importance of investing in your personal and business growth in order to serve your clients better. She also talks about how she managed to build a profitable and sustainable business that shifted from serving big companies and celebrities to serving coaches and consultants.
Links Mentioned: M2 Hospitality Website: https://www.m2hospitality.com/
Events4Anyone Website: https://www.events4anyone.com/
Facebook: @mayyeosilvers
Instagram: @mayyeosilvers
LinkedIn: May Yeo Silvers
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Is it possible to run a company while embracing your purpose? Can you lead by design and build a business that supports people and the planet above all else?
In this episode of The Prosper Project, Lorraine interviews a truly inspiring business owner, Jenny Kitchen. Jenny is CEO of a multi-award-winning digital design agency, Yoyo Design. She works with clients such as Marie Curie, Vivo Barefoot, Mercedes Benz, and Universal Music Group. The agency regularly wins awards for their work and their company culture, and they were recently included in Campaign's “Best Places to Work 2022.” Jenny was also named one of Management Today’s “35 Women Under 35 2021” and was crowned “Young Business Person of the Year” at the Royal Tunbridge Wells Business Awards in 2016. Yoyo Design is a certified B Corporation. As a B Corp ambassador, Jenny promotes having a triple bottom line of profit, people, and planet and supports other companies as they undergo the accreditation process. She also speaks at conferences about the importance of building better businesses that put people and the planet at the heart of the organization.
Jenny shares how and why she started Yoyo Design and reports on her experiences during the company’s first few years in business. She expresses her thoughts on naïveté and taking leaps of faith, and she reveals what inspired her to lead by design and how it better serves her clients.
Tune in to this motivational episode to listen as Jenny discusses her projects, exposes her creative process, and reveals how embracing your purpose can help you lead your company to success.
Links Mentioned: Yoyo Design Website: https://yoyodesign.com/
Yoyo Design IG: @yoyodesign_
Facebook: @yoyo.social
Yoyo Design LinkedIn: Yoyo
Jenny’s LinkedIn: Jenny Kitchen
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
At some point during every professional's journey, they will experience failure. When this happens, it's natural to wonder, “What’s next?”
In this episode of The Prosper Project, Lorraine talks with life-long entrepreneur Elizabeth Ribons about her choice to embrace failure by being excited for what comes next. As Founder of NEXT, Elizabeth created a platform with resources and workshops that utilize the knowledge she has implemented for 30 years. She shares with listeners the tools necessary to navigate through changes in your career and develop the steps, space and framework to create your NEXT!
Links Mentioned: Website: https://www.elizabethribons.com/
Elizabeth’s IG: @elizabeth_ribons
Elizabeth’s Facebook: @elizabeth_ribons
LinkedIn: Elizabeth Ribons
Podcast: NEXT with Elizabeth Ribons
NEXT Career & Life Website: https://www.nextcareerlife.com/
NEXT Career & Life - Elizabeth Ribons IG: @nextcareerlife
NEXT Career & Life - Elizabeth Ribons Facebook: @NEXTCareerLife
The COVID-19 pandemic deeply affected professionals around the world. In the United States, this led to the great resignation, which later became the great reassessment. Now, how is this new phase affecting entrepreneurs?
In this episode, Lorraine reveals the most interesting trends she has noted throughout conversations with over 30 women entrepreneurs from November 2021 to April 2022. She also shares her personal reassessment of her business, Prosper for Purpose.
Lorraine hopes entrepreneurs will find this episode to be helpful as they conduct great reassessments of their own businesses!
Links Mentioned: If you want to more about the trends, the insights, and how you can apply Lorraine’s research and make them work for you, you can send her an email with the subject line “Your Great Reassessment” to: connect@prosperforpurpose.com
Episode 6: Success Without Struggle with Allyson Chavez: https://open.spotify.com/episode/566b9Z8FxcPWLxsTto6tVX
Episode 12: Addressing Entrepreneur Loneliness with Julie Stenberg: https://open.spotify.com/episode/3rtnldlKSFFiWCMeQV0xqW
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How do you scale your business while serving your customers with faith and joy?
In this episode, Lorraine interviews an inspiring, powerful and joyful guest, Judy Weber. Judy teaches successful Christian women how to scale their businesses in a way that is faithful and unapologetic. Her mission is to help six-figure female entrepreneurs scale to the next level with joy. In doing so, she teaches them to live out their faith by boldly pursuing their God-given purpose to be powerfully innovative CEOs and influential heart-led thought leaders.
Judy shares details about her incredible career, from being a lawyer and interior designer to–after a summer spent curling up on the couch with her Bible–becoming a coach for successful women. She discusses what inspired her to become a coach and explains how “joyful scaling” creates an impact on the people she serves.
Links Mentioned: Website: https://judyweber.co/
IG: @judyweberco
Facebook: @judyweberco
LinkedIn: Judy Weber
YouTube: Joyful Scaling for Female CEOs
Podcast: Joyful Scaling for Christian Female CEOs and Entrepreneurs
Pinterest: @judyweberco
Guest Freebie: Grab Judy’s The Ultimate Scaling Guide Workbook where you can learn 4 strategies for exponential growth to impact more lives and dramatically increase revenue, towards that coveted 7-figure mark here: https://judyweber.co/
How do you find and define your purpose? Is purpose the same as passion?
In this episode, Lorraine talks about three important topics. First is finding the difference between passion and purpose, second is recognizing competing purposes or passions, and third is becoming aware of your professional purposes. She also shares an exercise that can help you align your purpose with your skills.
The intention of this episode is to help you find your purpose and create a clearer path to the things you wish to achieve. So, listen in and enjoy the journey!
Links Mentioned: Listen to Episode 4: The Magic of Tiny Business with Sharon Rowe of ECOBAGS here: https://podcasts.apple.com/ph/podcast/the-prosper-project/id1604989158?i=1000548469789
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How citizens of a democracy choose to exercise their right to vote has a significant impact on their country. That is why it is so important for voters to be informed about the views of potential candidates and the policies that affect their nation and, potentially, the world.
Enter, ActiVote…
In this episode, Lorraine talks with Sara Gifford, advocate of informed voting and Co-Founder of ActiVote. Sara is a dynamic, dedicated executive offering 15 years of experience in sales, consulting, software development, project management, implementation, leadership and coaching. She and her team of technology experts use their skills to enhance voter knowledge and encourage citizens to exercise their right to vote.
ActiVote is a nonpartisan app that changes the way U.S. citizens engage with their federal, state, and local governments by offering facts about current issues and matching individuals to candidates whose policy positions align with their views. In this episode, Sara discusses how she and her co-founders came up with the idea for ActiVote and developed the software. She talks about what inspired her to create the app and the valuable information she’s learned from the data provided by app users. She also shares the experiences she’s had and feedback she’s received since launching the app. Finally, Sara explains what being an entrepreneur has been like thus far, how she and her co-founders manage the business, and why they chose to have ActiVote B-Corp certified.
Links Mentioned: LinkedIn: Sara Gifford
ActiVote Facebook: ActiVote US
Download the ActiVote App here: http://www.activote.com/prosper
Can you find success and create a positive impact in people’s lives as an entrepreneur?
In this episode, Lorraine talks with former lawyer turned baker, Daphne Subar. Daphne is the Chief Baking Officer and Founder of SubarzSweets–an online gift-giving service that specializes in the unique baked good, Subarz, which combines the crunchy texture of biscotti with the sweet flavor of cookies. After practicing law for two decades, Daphne chose to practice her passion by opening her own bakery. She launched her baked good, Subarz, after receiving ample encouragement from family and friends, and since pursuing her dream, she has been enjoying sweet success.
Daphne takes the audience along her journey as she shares the bumps and sweet surprises of being an entrepreneur. From revealing her creative process to discussing how the pandemic impacted her business, Daphne offers listeners her recipe for fulfillment. She also explains how her family helped inspire her business, her thoughts on fostering creativity, and what the future entails for SubarzSweets.
Listen to this episode to be inspired by Daphne’s success and learn how she inspires others, one bite at a time!
Links Mentioned: Website: https://www.subarzsweets.com/
IG: @subarz
Facebook: @Subarz
How do you lead your own business or organization?
In this episode, Lorraine interviews an exceptional, inspirational leader and CEO, Brandi P. Sheffield. Brandi has led teams of 100+ people by using and teaching “executive presence” - an effective way of influencing and impacting people and organizations. As a Sr. Executive Director, Brandi has built a legacy of leaders by coaching executives and lower management on how they can transform their leadership. She is the CEO of Learning Associates and Designer/Founder of the Career Acceleration Incubator program, The Outlier Leader, for which she equips highly skilled career women with the ability to move up or move on to their next, higher-paying role.
Brandi takes you on her journey from being an executive to becoming a business owner. She shares the skills she teaches her clients and the results they have achieved. She also discusses her thoughts on leadership, the struggles that business women often face, and her advice about how to earn a promotion.
Listen until the end to hear Brandi reveal why she has chosen to exit her other social media platforms and stick with only LinkedIn for her business.
Links Mentioned: LinkedIn: Brandi P. Sheffield
Guest Freebie: Join Brandi’s live event 10X Your Career! 10X Your Income! next LIVE event beginning March 29th for the process that will help you draw the straightest line to your next-level role, based on Brandi’s 25+ years of experience in leadership, leadership development, and as a career accelerator. (Replays available for 72 hours)
Register here: https://go.theoutlierprograms.com/live-nar1
When you started your business, what was the impact you hoped to make? Have you successfully accomplished that goal, or do you wish your impact could be bigger?
March is International B Corp month, and this has inspired Lorraine to share with you how doing good is good for business. She offers 10 ideas to increase the positive impact that your business has on people and the planet while simultaneously building your brand around your purpose and values.
By the end of the episode, you will have actionable steps that you can use to begin creating positive change as early as today.
Links Mentioned: Check out B Corp here: https://www.bcorporation.net/en-us/
Check out We The Change here: https://wethechange.net/
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
As an entrepreneur, does it often seem as though the people around you aren’t able to relate to your experiences? Does this ever make you feel lonely - especially during times when you’re working extra hours trying to build up your business?
Loneliness is a common issue among business owners. In this episode, Lorraine addresses the challenge of loneliness with an award-winning Master Certified Leadership and Life Coach, Julie Stenberg. Julie is the founder of Call to Lead Coaching, for which she serves individuals and organizations through full-suite one-to-one coaching services, online and hybrid group programs, and in-person workshops/events. Her programs are designed to address a person’s “three-legged stool,” which includes one’s personal life, physical life, and professional life. It’s Julie’s belief that all three aspects of life should be honored and developed to live in alignment and achieve deep satisfaction.
Julie shares how loneliness manifests in each “leg” of an entrepreneur’s life. She discusses how females, especially, can develop “island syndrome” and why it is so prevalent among businesswomen. She talks about how self-awareness can make a difference in how women entrepreneurs share their authentic selves. She also offers tips about how to choose the right coach based on your individual needs.
Links Mentioned: Website: https://www.calltoleadcoaching.com/
IG: @juliestenberg1
Join Julie’s Life is Calling Facebook Group here: https://www.facebook.com/groups/lifeiscalling
LinkedIn: Julie Stenberg
When you hear the words “organic growth,” what comes to your mind first? Do you have the overwhelming feeling that organic growth is too complicated or too time-consuming? If so, then good news - it doesn’t need to be!
In this episode, Lorraine reveals the secret behind organic growth and how you can make it happen for your own business. She shares actionable steps that will allow you to build your brand authority and start bringing potential clients into your sphere of influence. She also provides examples of how she used the same steps to grow her business into what it is today.
Join Lorraine and discover how you can establish your brand authority and become the go-to expert through organic growth!
Links Mentioned: Search for keywords here: Ubersuggest
Transcribe your videos here: Rev.com
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Corporate work can have many benefits, but an increasing number of women are deciding that it’s worth shifting to entrepreneurship in order to follow their passions. In such cases, where does one begin, and how does one create a business that thrives?
In this episode, Lorraine is joined by an accomplished corporate leader who made the switch to entrepreneurship. Her name is Debra “Deb” Boulanger. She is an inspirational leader/speaker, a launch expert, and host of “The Life After Corporate” podcast. Deb works with intelligent, accomplished female leaders, helping them make the leap from corporate worker to entrepreneur and teaching them how to regain that 6-figure paycheck. Over the last 20 years, Deb has launched dozens of services that generated hundreds of millions of dollars in revenue for her clients. She also launched and grew a single division from $0 to $32 Million in a mere 30 months.
Deb is on a mission to close the revenue gap with women business owners. She shares stories about the good and not-so-good aspects of corporate life that influenced her decision to build her own business. She reveals how revenue discrepancies between genders inspired her to help businesswomen close the gap by identifying and responding to market needs. She explains how she collaborates with her clients to grow their businesses and charge what their work is worth. She talks about the process of building her own team and the value of having a great support system.
You’ll enjoy listening to Deb as she drops wise and inspiring words. Whether you’re thinking of making the leap from corporate life to entrepreneurship or just looking for insights about the business you’re already running, this episode of The Prosper Project delivers content that can help lead you further down your path to success!
Links Mentioned: Website: https://thegreatdoover.com/
IG: @deb_boulanger
Facebook Group: Life After Corporate Facebook Group
LinkedIn: Deb Boulanger
Podcast: Life After Corporate Podcast
Reverse engineer your revenue goal through and download The Expert’s Pricing Calculator here: https://thegreatdoover.com/pricing
Attract and engage new prospects who convert into clients and join Deb’s Stand Out Webinars here: https://debraboulanger.lpages.co/stand-out-webinars/
What goals do you want to accomplish by the end of this year? How can you use marketing to achieve these goals?
In this episode, Lorraine shares the three best marketing strategies to help skyrocket your business growth. Her marketing tips focus on non-paid, all organic strategies. She shares how to use these strategies properly and provides some relatable examples.
If you want to grow the visibility of your business and have a greater reach without breaking the bank by paying for expensive advertising, then this episode is for you!
Links Mentioned: Become the Media’s Go-To Authority in your Niche and Sign up for the Profitable Publicity Course here https://profitablepublicity.prosperforpurpose.com/
What is PR and How Can It Help Your Business? Free Download at https://prosperforpurpose.com/
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Is it possible to create a business that incorporates a purpose into a seemingly unrelated field?
In this episode, Lorraine is joined by an inspiring entrepreneur, Hope Caldwell. Hope spent over a decade working various roles in the luxury event industry, including logistics/transportation, destination management, and event design/production. She is also passionate about serving the underserved and leads annual medical missionary trips to Africa with One World Health.
In 2018, Hope was honored by Local Choice with their Social Impact Award for launching her company, KLH Group, which connects clients to the social causes they care about most through high-end service events. Hope also founded Doors to Dream, a 501C-3 that is working to mentor and employ underserved high school students, and she co-founded The Spokes Group, a 501C-3 whose mission is to put deserving children on bicycles to promote health and wellness in their communities. In addition to founding two nonprofit organizations, she has successfully produced luxury corporate events for many Fortune 500 companies.
Hope shares her incredible story of how she built a business that incorporates social impact into luxury events. She reveals the beautiful meaning behind the KLH Group name, and she explains how her event business survived the pandemic and grew to be the success that it is today.
Links Mentioned: Website: http://klhgroup.co/
IG: @klhgroup
Facebook: @KLHGroup
LinkedIn: KLH Group
YouTube: KLH Group
Watch Trevor, Hope, and the KLH Group’s inspiring video here: https://www.youtube.com/watch?v=7CWslRz5BKY
When starting a business, entrepreneurs understand that they need a plan for growth. However, after a few months–or perhaps a few years–they tend to hit a plateau. If/when this happens to you, what are the things you need to concentrate on to resume your business’s upward trajectory?
In this episode, Lorraine shares four key areas to focus on as you scale your business. She also shares some strategies she has learned over the past nine years as she built her agency. At the end of the episode, she leaves you with important questions to ask in order to assess where you are in your business now and what you need to zero in on to get to where you want to be.
If you’re ready to take your business beyond the plateau and on to new heights, then this episode is for you!
Links Mentioned: Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
Why do we often see women struggle with the hustle and grind in order to achieve prosperity and success? How can owning your feminine energy make a positive difference for your business?
In this episode, Lorraine interviews Allyson Chavez, an energetic prosperity and success coach for ambitious, God-centered women and bestselling author of The Prosperity Approach. Her work has been featured on CBS, NBC, ABC and FOX, as well as in hundreds of other television shows, newspapers and magazine outlets. Allyson teaches women how to create phenomenal results with ease by bending time and space to reshape their reality using feminine energy and achieve their goals without the hustle and grind. She is also a sought-after speaker on mindset, prosperity, universal laws, and success strategies.
Allyson shares how she started her business and the lessons she has learned from her struggles. This episode is loaded with beautiful energy, and Allyson tops it with an interesting analogy regarding feminine and masculine energy. Keep listening until the end to learn how you can prosper without the struggle!
Links Mentioned: Website: allysonchavez.com
IG: @allysonchavez_
Facebook: @simplyallyson
Podcast: The Prosperity Approach
Join Success Without Struggle Facebook Group here: https://www.facebook.com/groups/609772773604792
Join Allyson’s free LIVE online workshops here: http://prosperityapproach.com/challenge
Grab Allyson’s freebie “Feminine & Masculine Energies at a Glance” here: https://prosperityapproach.com/ataglance51981156
Check out Allyson’s freebie, Prosperity Guide - 52 ways to let go of doubt and overwhelm and live a life without struggle here: http://prosperityapproach.com/52ways
How do you grow your business and brand visibility with public relations (PR)? What are the steps you can take to become the go-to authority in your industry?
In this episode, Lorraine talks about PR and why it's important for your business. She discusses the differences between earned media and paid media. She also shares a simple four-step process to help you grow your own PR outreach, build your brand credibility, and become the go-to expert in your field. Finally, she gives you some tips on how you can track and measure your brand outreach.
Listen until the end to receive a special invitation for an opportunity to transition from virtually unknown to verified expert with the power of publicity!
Links Mentioned: Learn To Become The Media's Go-To Authority In Your Niche through my course, “Profitable Publicity”! https://profitablepublicity.prosperforpurpose.com/
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How can you be ahead of your time and create an impact in the world? How do you shape and evolve your business according to your purpose?
In this episode, Lorraine interviews an exceptional entrepreneur who embraced her purpose and created a huge impact through her tiny business. Sharon Rowe is a social entrepreneur, artist, and speaker, and she is the founder of ECOBAGS. She also authored the book “The Magic of Tiny Business”, in which she discusses the importance of living an intentional life and how tiny businesses can be built on maintaining a laser focus on what is essential. Sharon explains what inspired her to write her book and how she thinks business can be used to solve environmental problems.
Sharon has been featured in Time, The Wall street journal, NPR, Entrepreneur, Forbes, and numerous podcasts. She shares with listeners how she came up with her idea for a reusable bag business and how her passion for change helped her develop ECOBAGS. She also talks about the challenges of producing reusable bags and how she successfully markets her products.
Links Mentioned: Sharon’s Website: SharonRowe.com
Eco-Bags Website: ECOBAGS
Sharon’s Facebook: @sharonfeldmanrowe
Eco-Bags Facebook: @ECOBAGSdotcom
Sharon’s IG: sharonrowe_
Eco-Bags IG: ecobags_us
Sharon’s LinkedIn: Sharon Rowe
Get Sharon’s book, “The Magic of a Tiny Business”, here: https://www.amazon.com/Magic-Tiny-Business-Great-Living/dp/1523094788/ref=sr_1_1?ie=UTF8&qid=1510077554&sr=8-1&keywords=magic+of+tiny+business
Know more about BCorps here: https://bcorporation.net/about-b-corps
When you started your business, what was the first thing that you worked on? Was it your brand colors, website, branding, or did you get straight to how you can make a profit?
According to Dr. Milton Friedman, the “real purpose of a business is to increase its profit”…but is this still true for today’s businesses? It is a theory that Lorraine used to believe in, but as she discovered her brand’s true purpose, she learned that it is not all about the money. In this episode, Lorraine shares what “brand on purpose” really means.
Learn Lorraine’s simple definition of brand purpose and why it is a key component in building your business. She explains how being clear on your purpose can help you attract the right employees and clients. She also dives into brand positioning and shares the importance of writing, sharing, and embodying your purpose statement. Listen at the end for a fun exercise intended to help you define your brand purpose!
Links Mentioned: Email me your thoughts about this episode! Share it here: email@connectatprosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/
How do you follow your childhood dream and create a career and a business that helps other entrepreneurs gain brand authority? How can you get booked from sharing your story through writing lead-generating publications?
In the second episode of The Prosper Project, Lorraine is thrilled to have Hailey Paige, owner of Award-Winning Notebook Publishing, Black Cherry Publications, and Emmie Press Best Seller marketing Cover Creation Code© Notebook Academy. She has recently penned, “Entrepreneur. Book. Success: How to Attract Ideal Clients as Paying Leads while Positioning Yourself as an Authority in Your Niche”. When she is not busy with business expansion and creativity and book publication, Hailey spends her days coaching business owners and entrepreneurs and writing and publishing for the purposes of achieving lead generation and greater authority in their status and niche.
Hailey shares her incredible story, what inspired her as a little girl to get into books and publishing, and where she is based today. She talks about how she built her business, who she typically works with, and her process when working with entrepreneurs. She also discusses hybrid publishing, what makes it better than traditional and self-publishing, and how it can help entrepreneurs gain brand authority. Finally, Hailey shares some words of wisdom about consistency, helping people despite being uncomfortable, and what it means to live a prosperous life.
Links Mentioned: The Notebook Publishing Website: Notebook Publishing
Onyx Publishing Website: Onyx Publishing
Hailey Paige International Website: Hailey Paige International
IG: @hayleypaigeinternational
Facebook: @haileypaige
Twitter: @hayleypaigeprof
LinkedIn: Hayley Paige Publisher, Book Coach and Ghostwriter
Join her Powerhouse Women: Book to Booked Facebook Group here: https://www.facebook.com/groups/booktobooked
Check Hailey’s latest book “Entrepreneur. Book. Success.: How to Attract Ideal Clients as Paying Leads while Positioning Yourself as an Authority in Your Niche” here: https://www.amazon.com/Entrepreneur-Book-Success-Positioning-Authority/dp/191320622X
Welcome to The Prosper Project–a podcast committed to sharing purpose-driven strategies, actionable steps and expert insights to help your business prosper!
Your host, Lorraine Schuchart, is Founder and CEO of Prosper for Purpose, a hybrid agency that designs disruptive brand strategies for courageous change-makers using branding, public relations and marketing to impact the world and the bottom line.
In this, her first episode, Lorraine shares her story and how it impacts the who, what and why of The Prosper Project. She discusses how your purpose can make a difference and how doing good is good for business. She also busts the biggest myth about success and talks about what you can expect from future episodes. So join Lorraine...and if you like what you hear, share this episode with more entrepreneurs!
Links mentioned:
Email me your thoughts about this episode! connect@prosperforpurpose.com
Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow the Prosper for Purpose on Instagram: @prosper4purpose
Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/