The Digital Marketing Secrets Show: Recent Episodes
Scott Mears
Welcome to the Digital Marketing Secrets podcast!
Join an entrepreneur on his journey to answering the one question in his life...
“How do entrepreneurs like us with only the money in our pocket, market in a way to get our products, services and what we believe in too the world, and then how do we convert that traffic into raving lifetime customers to become profitable?”
“The prevention is easier than the cure”. We have spoken about entrepreneur burn out quite a bit on this show. It is very real and can be detrimental to your business especially if it’s only you. I have been working 6 days a week for the whole year with no holidays, and I have started to notice the early stages of burn out, therefore I have made the decision to book the week off work. Today I started my burn out prevention week, and to ensure I have successful week I have made the hard decision to disengage from all work and social media, which includes not posting any episodes this week. I do this for my own mental health and to show you guys the importance of burn out prevention. I post 6 days a week Mon-Fri and have been for the past 2 months, and I look forward to carrying that on, from Monday (2nd Nov) next week. Have a great week, see you then!
You need a proven trained mindset to give you and your business the best chance to get through the current times. “Wherever There Is Darkness There Is Light You Just Need To Open Tour Eyes”
Everyone has dreamt of being on a conference call in the Bahamas on a beach sipping a margarita. What if I was to tell you, you can do this today. The beauty of what we do is it allows us to work remotely in any location as long as we have a laptop, phone and internet connection. Just think about that for a second. All you need is a laptop, phone and internet connection, that’s it! So why do you need to be in an office? There is no reason, only you are stopping yourself today from achieving this dream.
Burning out happens to most entrepreneurs at some point in their journey, but it is also something a lot of us do not fully understand. It is hard to grasp at first, but having an understanding on what burning out means and how to prevent it will not just have a positive impact on your business but also your life. I stand here today having sadly had quite a few scary run ins with burning out. If you would like to hear the full story of my life changing experience with burning out, then listen to the episode ‘What Does A 98 Hour Week For 182 Days Do To Your Brain’. Before you listen to either episode I want to leave you with this quote from my sister a trained psychologist. “The prevention is easier than the cure”
It shocks me to think no one is talking about this. It is very real and has been for a very long time, however since the pandemic it has shot through the roof. This is the silent killer of businesses that no one is talking about. Let’s come together in this episode to help each other through these tough times.
Ego is a a weird thing that haunts us all. We can’t get rid of it but we do have a choice to let it or not let it direct our decisions. The question is do you let it make your decisions on day to day basis. The problem we face here is sometimes it is hard to recognise this. You need to be very self aware which can take years and sometimes a lifetime to achieve. This is why you want to learn this fast and have people around who can help you drop your ego at the door.
Word of mouth is one of the most powerful and effective ways to get your brand out there and get more sales. It’s actually not as hard as you think, you just need to be focused on the right thing. This quick trick will have people talking about your brand and product/service in no time.
There are some tasks that seem to always be on my to do list. No matter how hard I try, they never seem to get done. I learnt that you need to work smart not hard. You can work hard for your whole life and get no where, working hard doesn’t get things done if not focused on the right things. That’s why we need to work smart. You will also find working smart will make work faster and easier. It just takes an extra breath and thought.
If you combine the strategy we discussed in yesterday’s episode with this episode, you are on the path to ultimate success. But you need to drop your ego and become comfortable with asking for help and support. This does not devalue your talent, instead it gives you an opportunity to become better and build respect with your peers because you show your passion to learn everyday. Your passion is bigger than you, don’t let your ego or negative people tell you any different.
You should be doing this strategy. It will be hard for some of us at the start, however the result is lifetime digital marketing and career success. Once you start and get into the habit of doing it, it will become natural, but at first it will feel weird and uncomfortable. But just like anything the more you do it the easier it becomes and the better you become at it. This strategy took me the first year of my career to discover, since then I have become better and better at it and seen amazing results in both my career and life.
I'll be honest I was a bit hesitant about the title today, but I want to be 100% transparent with you guys. I really feel fellow digital marketers will resonate with this one. I really dived into the problems we digital a marketers face in companies and with clients. Working with people who don't understand digital creates all sorts of problems but there's defintley a few that are the worse. I discuss the ones I struggle and get angry with. We get a little heated in this one guys.
Today I'm going to tell you why you don't need to be worried about the upfront cost of marketing. Most entrepreneurs will invest anything to create their product, service, website, emails but the second it comes to marketing you suddenly stop spending. In todays episode I am going to introduce you to a subtle mindset change that will instantly convince you to start throwing more money at your marketing. Don't worry we are not just throwing more money at your marketing, we are going to 10X your return. Join the show today to learn with me about this subtle yet effective change.
This is the best piece of marketing advice business influencers tell us, but most people miss it. It is a simple mindset change that will make all your marketing efforts easier and 10X your return. It is the smallest change to your marketing but it will create the biggest impact. More than anything else you could do. I welcome you to join our show today to learn this truth together.
90s kids listen up this is a once in a lifetime, there is a serious way to make a quick buck in these hard times. Pokémon cards, that's right peokmemon cards are the talk of the influencer world right now. Influencers create demand, demand creates lack of supply, lack of supply creates higher value. I bet if you are a 90s kid you used to play or trade Pokémon cards, well if you did you need to stop what you are doing and run to them right now! The value of Pokémon cards have shot through the roof, but this could suddenly drop anytime. You need to act fast! Listen to this episode to get the lowdown on what is going on and how you can easily and quickly capitalise on this opportunity.
Today I watched someone online sell a playing card for £650,000. £650,000 for one card! Let me just let that sink in. Yes this is happening right now, people like Gary Vee and Logan Paul are doubling down on playing cards right now with serious investment moves to create profitable businesses. Today might be the day where you fish out your playing cards from the attic and realise you have been sitting on the most profitable business you could have ever imagined in your lifetime. Please do not miss this episode, this is particularly FREE money and a profitable business built over night.
I need more time in the day to get everything done on my to do list. Is there a way to create more time? Go back in time to get more time maybe... This is something I’ve always wanted to be able to do, I always seem to need more time in the day. I’ve learnt a few things on my journey, number one we sadly can’t go back in time to get more time, but I have learnt some cool strategies to become more productive and create both time and more energy for myself. Today I will share these with you.
This mindset has left me with more physical and mental scars than anything in my life. It is a mindset most of us are brought up on and encouraged to believe. But I am here to tell you today this mindset will leave you with more physical and mental scars than you can imagine. This is not the way for you to get ahead in business, fitness or life. Actually doing the opposite and listening to your body will get you ahead of any competitors. Join me today and I’ll take you through why and my strategies to deal with this mindset.
There are lots of sales courses, books and mentors telling you how to sell. What’s the best words to use, strategy, touch points, you have to get them to sit down, say yes 6 times, offer them something warm. Honestly I could go on, there are so many weird and random tips and tricks out there on how to sell to people. But honestly I find all of this very confusing and when your in the moment you get so overwhelmed with what you should and shouldn’t be doing you don’t sell at all. So just for a minute let’s drop these confusing tips and tricks and strip it back to the basics. With my simple strategy you want be tripping over yourself or bumbling your words trying to remember the next thing to say. This is actually something you already do, you just want to highlight it more.
It was the day of the biggest meeting of my life, a meeting with the CEO of one of the worlds largest optical companies. I had done all the research on every angle of the project. I felt bulletproof! I was ready to wow the socks off the CEO. It was all going great until he asked one question. This one question made me realise where I had been going wrong for 7 years of my career. I will never forget this lesson.
Keeping up to date with the ever changing world of digital marketing and then keeping up with your industry and competitors can be and is very tiering. What if there was a 5 minute daily routine you could do to achieve all of this and more. It’s taken me 7 years to test and learn a way for me to achieve this and today for the first time ever I talk about it.
Competitors can dominate your industry and take all the customers, making it harder for the small guy to even have a chance. No more will we accept this, today we fight back! This easy strategy allows you to dominate your industry and sap up all the competitors customers without them even realising. It’s simple and easy to apply and will get your business started or grow your business to heights you never imagined.
I finally got around to the watch the new Netflix documentary ‘The Social Dilemma’. Oh boy, where do we start... Robots taking over the world, countries going into civil war, suicide increased by 150%! This is a frightening intricate behind the scenes look into social media and how it corrupts and controls the human brain and population. This is a MUST listen to episode. “If you are not paying for the product, you are the product”.
Feeling stuck for social media content, what do I post today, tomorrow, next week? This is a real pain that most businesses will hit, and if you don’t then you are posting the same stuff over and over again with no engagement. This quick hack takes all the hard work out and gets you in front of millions of potential customers. You could implement this today and instantly increase engagement and decrease time spent on your social media marketing.
This is a secret killer of projects and businesses and you don't even know about it even though you do it every day. This is something that has taken me years to finaly pick up on, now I know it I am so thankful and can now put strategies in place to deal with it. In today's episode we will discuss this one thing and the strategies to overcome it. Keeping you one step ahead at all times.
If you’re listening to this episode you may want to keep an eye over your shoulder. Like most of us I regularly fall into the abyss of YouTube, watching video after video after video. My taste for videos changes from day to day, but my thirst for horror is never dehydrated. There are so many creepy cases on the internet so you are left with millions of videos to choose from, and this is where I learnt the creepiest digital marketing trick of all. Every creepy murder video you watch online is doing this and you don’t even realise it.
Yes that’s right for 8 years I refused to buy any neurotropic’s. No matter how many people told me their benefits or put them in front of me, I always refused. I was always of the mindset I am natural. All until one passing comment from Joey Diaz on Joe Rogans podcast, my interest was peaked. Then I saw a 30 second clip of Joe Rogan talking about it and I was sold. How after 8 years of unwillingness to budge was I suddenly willing to purchase my first neurotropic. This powerful learning is an absolute game changer for us entrepreneurs. Grab yourself a coffee,l and sit back because it’s going to be a juicy episode today.
In today’s episode I pull back the curtains on a very difficult time in my life. I was budding with all the passion in the world, the excitement was oozing out of me. I am about to start my first ever business! This excitement drove me to work 14 hour days, 7 days a week for 182 days. It was going great until I hit day 182, where my whole life came to a sudden stop.
It is super important to always know where your business stands financially. Having this knowledge puts you at ease and gives you the confidence to make big business decisions. I have spent 7 years trying to find a system that works for me, for the first time today I share what I use, no more getting confused by google analytics and all the other analytics tools. My way is 100% free and fully customisable to meet your business needs. If you are at any stage of your business I urge you to listen to this episode, especially if you’re just staring out.
Are you having to manage multiple projects at work or multiple clients at once. There’s always lots to manage but little time. When you don’t have a method to manage your work load, you end up becoming an overwhelmed busy fool who gets nothing done. Today we open the conversation around my struggles with this and what I have learnt through my experience of being a project manager for a big Audiology company and managing my clients work.
COVID-19 has rapidly changed the lives of everyone on the planet. The continuous changes to law, guidelines, rules, socialising, everything is new to us and we are running around in business and life trying to keep up with it all whilst not trying to lose our minds. But in times of struggle there are always lights of opportunity. I truly believe COVID-19 is actually the greatest opportunity for all budding digital marketers around the world. Do not miss this episode, you are sitting on an opportunity of a lifetime.
We all have that inner child in us, that dream job we always wanted. What happens when you allow that inner child to come out or think about that dream job. A feeling of excitement, giddiness, big grin on your face! We need to find out how we can show our audience that our product or service will make them feel the same way. Find out what makes your audience feel like a rockstar.
A bit of a story time today. We really dive deep into the thinking behind posting on social media, don’t fall into the noise with your competition. Speak out with a message that means something.
This one gets real, we find our self diving into the debate or motivation vs drive. If you are someone who listens to a motivational YouTube video every morning, or a Tony Robbins video at night, or maybe you are even paying someone money to get motivated. If this is you, then you NEED to listen to this episode.
Gary vee always promotes documentation over creation as the key to building an authentic audience all whilst staying true to yourself. For me being employed by a big company and working with clients it's always creation, mapping it out months in advance. I have been pre-built through employment to create my communication rather than document it. I now have the false view that documenting is doing something on the fly with no planning, purpose or direction. When you rip the layers off this false mindset, you realise social media or any platform you communicate on is just a place for one human to speak to another human. Another human on your journey may engage in creation of communication, but I don't believe they will truly believe you or take action on it because you haven't built any trust with them. You have to be willing to be vulnerable and speak your real thoughts in your mind at that moment of your journey to get to the true conversation that needs to happen for you and your listener to get over that challenge you are both facing. That's why now from this episode forward I am aiming to discuss my 'Real Thoughts'.
I got into a heated debate with my mum, and I was shocked to hear her view on this. This way of thinking is your guaranteed ticket to a failed business and a miserable life.
I truly believe fitness is one of the drivers towards a successful business. Fitness is key in making you feel better both in the body and mind. It allows you to be body positive, more confident, healthier and stronger to deal with business. The fact is, if you are healthier you can handle more.
Stop obsessing over the looks of your website. It is is so easy to get tied up with the looks of your website, wanting this element here and that one there, this image here that one there. You can spend forever obsessing over the look of every part of your site, sales funnel, ad, but make very little difference to conversions. Start focusing on high conversion contributors.
We learn from testing, so I have initiated my first podcast experiment. Join me in learning about the digital marketing science behind the title change of my podcast.
Knowing your customers knowledge of their problem and experiences with dealing and trying to overcome it is crucial to you creating custom marketing that evokes emotion. Emotion = Action (sale, test, email subscription.....)
This is a super relevant episode for the current times. To sell your product or service you need to know this inside out; 1. What is the problem your customer has, 2. What are the feelings your customer feels towards this problem. The deeper you go with this the bigger response you will create i.e sales, engagement, subscriptions etc.
The 7 touch point rule has been around for a long time and is known among all marketers as the golden way of converting your audience. In this episode I question whether this still stands true in today’s digital world.
This is something I know a lot of entrepreneurs are suffering with, the feeling of being overwhelmed from all the information out there. If you are not careful you will will be suffocated into submission of doing nothing. Recently I figured out a super easy quick trick to massively decrease this feeling and let you know exactly where to start.
This is something I have learnt recently from reading Russel Brunsons books. Frameworks are such an easy and simple way to keep you accountable and on track. Trust me, you will be shocked at how easy it is to create one and even more shocked about the impact it has on your work.