Marketing Not Magic: Recent Episodes
Kaitlyn Ryan
In this week's episode, I'm answering the question of what is a good cost per lead with something better than "it depends" :-)
Learn the simple equation we use with all our clients and prospects to determine whether or not they should continue running their ads to a freebie or move on to a low ticket offer.
Press play and let me know what you think!
Struggling to write about your offer? In this week’s episode, I’m sharing the 25 most inspiring questions I always ask (and usually answer 😉 ) before sitting down to write any sales copy.
To be clear, I'm not talking about those avatar demographic questions like age, gender, income and marital status that we’ve all heard about. Nothing dulls my spirit more than those.
These are so much more inspiring!
Get comfortable, have a listen and let me know what you think!
In this week’s episode, I share the organic strategies we use to briefly launch low ticket offers to warm audiences before moving into cold, paid traffic.
Tune in to learn:
✅ The pre-launch strategies we use to build hype around your offer
✅ The passive promotional strategies everyone has access to and shouldn’t pass up
✅ And the active strategies we use during the launch period to generate maximum visibility
A soft, warm launch before heading into cold traffic can be super valuable - not only in terms of feedback and testimonials - but also cash in the bank!
Click to listen! Hope you love it :-)
In this week's episode, I'm spilling the tea on our proven, high converting, go-to sales page template for low ticket, self liquidating offer funnels.
You'll learn:
✅ The 5 elements that must be present "above the fold"
✅ My favorite way to close a sales page
✅ The copywriting formula we use to inspire action And more!
Click to listen!
Free checklist here!
In this week's episode, we're talking about using paid traffic to increase your visibility this year! You'll learn why it feels so hard to grow organically these days plus the details of a low budget ad strategy that'll take the pressure off your organic game fast!
Let me know what you think!
Interested in the Audience Building with Ads LIVE Workshop Week?
Join us at workshop.marketingnotmagic.com/audiencebuilding
In today's episode, I'm talking about the top 4 reasons I see self liquidating offer funnels struggling to beak even and what you can do instead.
You'll learn..
✅ The missing element we see on most low performing sales pages plus how and where to add it
✅ The copywriting formula we use on all our order bumps to get conversion rates as high as 80% (and never below 30!)
✅ And the easiest way we know how to increase average order value without adding another product to the funnel
Click to listen!
Today’s episode gets into the specific tech and software you need to run successful self-liquidating offer funnels. You’ll learn the exact tech stack we use for all our client funnels and why.
Click here to listen!
Today’s episode is for every coach, course creator, or service provider out there struggling to cover the costs of paid lead gen.
In this episode we cover the ins and outs of self liquidating offers - i.e. those $27 products you see in your newsfeed.
When done right, these offers have the potential to grow your list while producing enough revenue to cover your ad spend or even turn a profit.
You’ll learn..
- What makes a small offer different than a freebie (beyond price, of course)
- The elements every high converting small offer must have
- Recommended price points for your main offer + bump
- The 2 funnel strategies we use to build and scale these funnels to 6 figures and beyond
Click to listen!