The Marketing Solutions Podcast: Recent Episodes
Kelly Smith
Professionalism is changing. How we market our businesses must change as well. If marketing feels hard, overwhelming, or stressful, then you’re in the right place. This is the podcast that will help you get the education, encouragement, and support to market your business with simplicity, efficiency and effectiveness.
In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming.
Mentioned in this episode:
www.willowandoaksolutions.com
Book: Free To Focus
A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and why she doesn't want people to simply consume her social media content without taking further action action.
In this episode:
1. How to leverage social media to gain exposure to your most important and valuable content.
2. Why housing all of your content on social media could be costing you money and doing you a long term disservice.
3. The purpose of using social media makes creating content for social media simple and straightforward.
4. Why SEO and owned media are more important for a small business than social media.
Schedule a consultation with Kelly here and learn more about her marketing company here. You can follow Kelly on Instagram and connect on LinkedIn, sign up for the newsletter here.
I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation.
Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode.
- I'm sharing the four big reasons why I decided to stop all marketing activities for six full months
- The pitfalls of continuing a marketing strategy designed for a different stage of business can lead to autopilot decision making
- What happened to my social media accounts after taking six months off
- How my email marketing and podcasting metrics performed during that season
- The investment I made with my time INSTEAD of marketing
- And what activities I'll continue to do, (though perhaps in a different way) going forward
Subscribe to get my email newsletter,
Schedule a consultation
Learn more about Willow & Oak.
"Good marketing can sell once, but only a good product can sell twice. In the long run your performance reverts to the value you provide." - James Clear
Marketing is one component of a healthy, successful, viable business. It cannot solve for a product that doesn't serve peoples needs, or the inability to close a sales call. It cannot cover the multiple issues that come from a business that isn't optimized for growth and scale. In this episode we'll uncover...
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What areas of the business need to be dialed in in order for marketing to be effective.
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What everyone ACTUALLY wants their marketing to do.
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And the 40 point audit that determines if marketing is really the thing your business is lacking.
Schedule a consultation with Kelly here: www.willowandoaksolutions.com
Get your copy of How To Grow Your Small Business.
We're conditioned to think that we have to constantly market our business or it will fail. This is partly true, but this belief is rooted in fear and doesn't need to be the thing that drives your decision making. There's a better, softer choice that delivers all of the success that you're after. Today's episode explores:
1. How different seasons of business require different marketing strategies, but ALL seasons of business require content creation from a posture of abundance.
2. Why you should continue to market your business when you don't want "more."
3. What experts get wrong about staying relevant or becoming obselete
4. How your content can leave a legacy and make a lasting impact
Schedule a free consultation with Kelly here: www.willowandoaksolutions.com
After years of marketing and communications, we know specific types of marketing content that will improve your reach, engagement, and yes, increase SALES! The three types of marketing content Kelly is sharing in this episode will teach you:
- One specific method to boosts sales and convert subscribers into paying clients
- The most powerful way to establish your credibility online
- One type of post that attracts the right kind of clients to our brand
- A quick way to boost engagement in social media
- How to encourage your audience to move in the best direction of their goals.
- The power of using marketing and integrity synergistically.
- The best way to use data in your marketing content
- One of the most powerful, yet dangerous methods in the marketing lexicon
Mentioned in this episode:From Strength To Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life, by Arthur C. Brooks
Free Consultation with Kelly Smith
Episode 22
Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and return on investment over time. Specifically, she is digging into the “tried and true best practices” for social media marketing and exploring whether or not those are still relevant. As always, she’ll leave you with solutions and how-to’s to improve your reach, engagement, and market share as well as:
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Some ways to organically improve your reach and engagement.
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How to take out an ad on a social media platform that will increase your email subscribers
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How “time in the game” matters more than you’d think
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What to reasonably expect when posting to social media
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How to mitigate a stagnant social media account
Mentioned in this episode is the Rich Roll Podcast, specifically the Max Fisher episode, as well as Max Fisher’s book, The Chaos Machine.
Subscribe to the Willow & Oak email newsletter to get exclusive content and regular tips for small business marketing, and schedule a free consultation by emailing info@willowandoaksolutions.com
Episode name: 021: Organizing Your Ideas Into Marketing Content
Show notes:
Constantly coming up with new ideas for content can be difficult. If your brain is either running on empty and you’re at a loss for good ideas, or you have too many ideas and aren't sure how to turn them into money-making content, tune into this episode.
This episode is for you if you want to learn:
- How to organize all of the amazing ideas you have
- How to speak to your audience even when you feel like you are tapped out on content
- Tips on brainstorming new ideas
- Systems to be sure you’re providing the type of content your audience wants to hear
- New tools to come up with great content ideas
Want to get clear about what to share and how you’ll grow your audience? Check out this FREE gift from me to you:
https://www.willowandoaksolutions.com/leadmagnetideas
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Episode 20
When is it time to let go of handling your own marketing? How do you know when outsourcing is the right solution for you? We have a really interesting episode today, inspired by a recent conversation I had with a business owner. I am sharing some common themes in your business and three key indicators that will clue you in that it might be time for you to outsource your marketing efforts!
Today we’re exploring:
- When it might be the right time to hire outside help, and when it’s a good idea to wait
- Which types clients see more relief with outsourcing and which ones should hold off
- The importance of finding someone you trust when you share your business
- What common indicators to look for when making your decision
- The wise choice you can make in the early stages of your business
- Why marketing is still important even when your business is thriving
- How Willow and Oak Solutions can help you even if you are not ready to outsource
And so much more!
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
What are your biggest questions when it comes to marketing for your business? If you could get one or two of those answered, what would they be? Maybe you wonder about social media marketing, email open rates or if video can be effective for you. Chances are a couple of these have crossed your mind. Today, I dive into my most commonly asked questions and some reachable solutions for your business. Ready? Let’s go!
- Why using Instagram stories can be a really powerful tool to increase your reach and how to use it in the most beneficial manner
- What AB testing is, why you should be using it, and how to get started
- The trick to making your videos come across more authentic to your audience
- How video differs from other forms of marketing and why you should add it to your plan
- Using social media marketing successfully and finding inspiration for content
- What it means to segment your audience and the key ways to do it
- Determining what you should stop focussing your time on, while still being effective in marketing
- Getting higher open rates on emails and finding the frequency sweet spot
And so much more!!
Mentioned in this episode - Marketing Solutions Podcast episode 11: 5 Best Practices for Using Instagram to Grow Your Business.- Find Amanda Holliday on Instagram at @2Lsmarketing or https://2lsmarketing.com, Marketing Solutions Podcast episode 18: How to know if your Marketing Efforts are Paying Off
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Are your marketing efforts getting you results? What does this really mean? Today’s episode is a quick one to give you a temperature check on how your marketing efforts are paying off and what you can do to improve them. Each marketing tactic can deliver different results, so it might be time for you to adjust your expectations. Listen in as I offer some easy steps to gauge your marketing effectiveness and share the episodes you’ll want to revisit on this topic. Let’s get into it!
Today we’re exploring:
- Using the right tools for the right results, and knowing what outcomes to expect from different strategies
- Meeting the needs of potential clients in all stages of the funnel
- Business longevity: Connecting our marketing tactics to our long term goals
- Knowing how fast you want to grow, and the best methods to use to meet that goal
- Which metrics help gauge if your ideal audience can find you and if your content resonates with them
- The data that tells you if your marketing efforts are paying off
And so much more!!
Mentioned in this episode -
A Framework to Choosing the Right Types of Marketing Tactics for Your Business
Tying Your Marketing Goals To Specific Objectives
Metrics That Matter
5 Pillars of Successful Marketing
Schedule a free consultation here: https://calendly.com/willowandoak/30-minute-meeting
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Do you find marketing for your business to be a drag? Is creating your social media posts time consuming and difficult to commit to? It’s not hard to create marketing content if you have clear expectations and an appropriate amount of time set aside for the tasks you need to complete. Today I share three great methods for batch creating your social media content so marketing can be an enjoyable task for you. These are my own tried and true systems, and I am confident they will make your marketing time work for you!Ready? Let’s go!
Today we’re exploring:
- What it means to batch your content, and why you’ll benefit from this method
- How to make your marketing a habit, in order to be more successful &
Do you look forward to marketing for your business or do you find it daunting? Creating content for your growing and changing audience can pose a real challenge, but it doesn’t have to. In today’s episode, I share 4 strategies to make marketing take less time, and become easier and even enjoyable. My goal for this episode is to bring you a sense of empowerment over your marketing strategy, and to make it work for you! Ready? Let’s go!
Today we’re exploring:
- How to make marketing feel doable for you
- Reliable and effective ways to save time and energy on content creation
- Creating clarity and intention in your work in order to improve efficiency
- Making sure your marketing plan changes and grows with your clients
- Using tools to help you create a fluid marketing process plus which ones I find most helpful
- The importance of understanding your ideal client’s needs in order to achieve marketing success
- A hint about next week's podcast, you won’t want to miss it!
- And so much more!
Mentioned in this episode - Buffer (for scheduling social media posts in advance), Flodesk (for email marketing), Canva (for creating beautiful graphics). Marketing Solutions Podcast - Episode 15
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Who is the “perfect” client for your business? Do you need some help figuring that out? Now, how do you go about attracting that client? Bring paper and a pen to this episode, I’m holding a mini workshop on appealing to your ideal clients. I have 5 steps to help you learn how to stop chasing and start attracting your ideal client. Get ready to ask yourself some practical questions and let’s dive into how to find, land and keep showing up for the clients who are RIGHT for you!
Today we’re exploring:
- How you want your client to feel about your services
- Knowing your ideal client; who are they, why do they want to work with you
- What it means to matter to the right people
- Creating urgency and when is the right time for scarcity marketing
- Playing the long game and remembering that strong client relationships take time to build
- Offering content to
- help build your list
- Using my FREE resources to help “DIY” your marketing strategy
- And so much more!!
Mentioned in this episode: Difference and Marketing, A Love Story by Bernadette Jiwa
Past episode: How to Market your Business without Social Media
Find out more about The Strategy Session
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Have you ever thought about what success looks like for you? Is that definition the same all the time, or does it change as you and your business do? We can’t always be in growth mode, and it’s time for us as women entrepreneurs to flip the script on the definition we’ve been taught and conditioned to believe to fit all the different seasons of our lives and businesses. In this episode, I’m breaking down this game changing shift, the “ah-ha” moment I had in my own business goals, and what the feelings of comparison, jealousy and resentment you get are REALLY telling you.
I’m digging into:
- What it means for our businesses to have seasons
- Where we get screwed up when it comes to defining success (and how to avoid it)
- How our emotions can play into our success
- The importance of rest
- Embracing the “right-size” life for you
- And so much more!
Mentioned in the episode:
Lisa Olivera https://instagram.com/_lisaolivera
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
If you have a business, you’re probably wanting to grow in some way, right? Whether that is growing your revenue, client roster, knowledge, or audience…marketing is the answer that supports that growth. But growth happens in the consistent habits of the day to day, and although the growth timeline & trajectory of your business is completely up to you, you need a plan for maximum effect. In this episode, I dig into why you should start looking at your marketing goals more specifically, what things you should consider focusing on if you’re looking for rapid growth, and how taking these steps will help you hit your growth goals faster.
Some takeaways include:
- All marketing goals equate to business growth no matter how bite-sized the goal may be
- Three timeless, worthy, & profitable marketing goals that you can adopt in your business today that will grow your business (and bottom line) no matter the size of your business.
- The specific metrics that tell us how our goals are performing
- Three things you can tell any marketer you’re working toward and get their stamp of approval
- A client story about what it takes to achieve rapid growth and setting clear expectations
- The negative impact of only focusing on converting warm leads into paying clients
- So much more!
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news. In this episode, I’m diving into this topic to help you navigate the balance between transparency and professionalism in a way that aligns with your integrity, four key things to help you think about this in a different way, and examples of how my clients and I navigate this. Ready? It’s a juicy one!
I’m sharing:
- The hardest post to share
- Something to keep in your back pocket when considering whether or not to post
- 3 questions for you to consider to help you think through how you want to show up on the internet
- How professionalism has changed and what that means for your business’s marketing
- The thing that really holds us back from sharing our views online (and how to overcome it)
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Are you trying to DIY your marketing strategy but between staying consistent, building your business and making money, you’re not sure what is working? Today I’m breaking down my TOP tips you can use right now to create meaningful content for your audience, how and what to measure to be sure ALL your effort comes back to you tenfold. I'm not talking about hustle, stress and overwhelm by trying to be in ALL the places, all the time. What I'm sharing with you will help you maximize your time to move the needle in your business right now.
I’m exploring:
- 5 pillars of successful marketing and how these can help you today
- Why the know-like-trust factor isn’t made equal, and which one to focus your attention on
- Top tips for explaining your expertise to your audience in a way they can understand
- Best questions to ask yourself when making quality content for your social media
- What you can do if you’re not seeing likes, comments or shares on your content
- THIS hack to creating consistent content in very little time
- The golden metric of digital marketing
- And so much more!
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Are you feeling frustrated, overwhelmed or confused when it comes to using Instagram for your business? Joining me today is Amanda Holliday of @2Lsmarketing. She is an Instagram expert who teaches small business owners how to show up authentically, consistently, and professionally on Instagram. Listen in to this episode for insights on best practices for what TYPES of content to post, a unique hashtag strategy, and KPI’s that will help you better leverage IG for your business right now.
We’re exploring:
- 5 Best Practices for using Instagram to grow your business
- What hashtags to use, and how to find these (without getting caught up in the hype!)
- Commonly asked Instagram questions that people in my network have asked me over the years
- How to put boundaries around your time spent on the platform without burnout
- What engagement REALLY means (and are you doing it?)
- How to best use this incredible free tool to help you connect and reach more people online
- What to do if your current strategy is actually holding you back from creating content
- And so much more!
Find Amanda Holliday on Instagram at @2Lsmarketing or https://2lsmarketing.com/ and be sure to sign up for her free Content Planning Workshop here: https://view.flodesk.com/pages/61cbc627a247a7a541994fa9
You can reach me, Kelly Smith here: info@willowandoaksolutions.com and learn more about Willow & Oak’s marketing services here: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
The growth rate of your business is completely within your control! Metrics show you the facts and tell you a story. WHAT you choose to do with those facts will help you achieve your business goals. But with hundreds of metrics available to you, how do you know which ones matter, what to pay attention to, and what will help you make better decisions for your business? In today’s episode, you’ll learn the MOST important metrics to track, which ones matter, where to find them and what to do with the data you receive!
In this episode, you will learn:
- How metrics help you to identify how well you’re performing against your goals
- Simple processes you can apply to monitor your metrics more regularly
- How to use the data to help you achieve our goals in the timeline you’ve planned for
- Why THIS technique in your email marketing plan can work to your benefit
- 4 social media engagement metrics that matter to the growth performance of your brand
- And so much more!
Get 50% off of Flodesk with this coupon code: https://flodesk.com/c/E5H4P5
Email Marketing Benchmarks and Statistics by Industry
Listen to Episode 2 (Marketing your business without social media) and Episode 6 (The Case for Prioritizing Email Marketing in Your Marketing Strategy).
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Does the idea of sitting down to create content for your business make you want to run and hide? If you find yourself avoiding this important piece of marketing or spending hours creating new content every week, you don’t want to miss this episode because it doesn’t have to be that way! I’ll teach you my simple 5 step system that will help you get clear on WHAT you need to be doing and HOW MUCH time you should spend on your marketing, so you can attract and excite qualified leads who want to work with you (while seeing the value it brings to your business!)
In this episode, you will learn:
- How to identify what your clients need to hear from you to turn them into paying customers
- My favorite ways to cut down your time spent creating content
- How to repurpose juicy one-liners from your long-form content
- Why THIS is the most important step for sustainable results
- My top tips to understanding your ideal client so your content will resonate with them
- And so much more!
Episode 5 (mentioned in the episode): A Framework to Choosing the Right Types of Marketing Tactics for Your Business
Schedule a free 30 minute consultation: https://calendly.com/willowandoak/30-minute-meeting
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
It’s January, and if you’re like many entrepreneurs, you’re probably spending some time now setting goals for your life and business for 2022. If you’ve found goal-setting (or achieving those goals!) difficult in the past then this episode is for you! Today I’m joined by Certified Professional Business Life Balance Coach, Jennifer Kim, to teach you how to not only set intentional goals, but how to set BETTER goals this year. We’re discussing why the belief behind your offer is a game-changer, how to set goals that really align with your life values, and how to close the gap between what you currently believe versus what you WANT to believe so you can determine EXACTLY what needs to be done to achieve all your goals this year!
Some takeaways include:
- How to reverse-engineer your big hairy goal into actionable steps, and identifying the subtle distractors that can sideline our success
- The beliefs and thoughts that Jennifer bought into which led to leaving her career as a dentist and creating a successful and thriving coaching practice.
- The importance of believing in your ability to accomplish your goal even if before your brain has the evidence to “buy in”
- Kelly’s story about raising her clients’ rates, as well as not letting work “creep” into the empty time pockets of her day.
- How knowing your own personality type, sources of joy, and strengths play in believing in your goals (as well as choosing the best marketing activities for your business)
- Two of Jennifer’s favorite books that have inspired and influenced her entrepreneurial journey, as well as a free tool to outline your goals.
Resources mentioned in this episode:
https://balancedpathcoaching.com/
90 Day Goal Planner
Jennifer’s Private FB Group for Badass Women Business Owners
Instagram: @balancedbathcoach
**Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
The Power of Now: A Guide to Spiritual Enlightenment by Echkart Tolle
The Success Principles by Jack Canfield**
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow Kelly on Instagram: https://www.instagram.com/willowandoaksolutions/
Email marketing is said to be one of the MOST PROFITABLE marketing tactics at the moment, delivering one of the highest returns on investment. But, as a small business owner, you’re a bit apprehensive. Is it really worth the hype? And what IS the right number of emails to send? Isn’t it spammy to send people emails? I hear you, and I’m here to help! Join me as I debunk some of these limiting beliefs around email marketing and explain why it matters, how to do it well, and how to ensure it’s paying off.
In this episode, you will learn:
- Why email marketing is the key to bringing your brand to LIFE
- The RIGHT way to do email marketing so that it isn’t spammy
- Three key indicators of SUCCESS in your email marketing strategy
- Reasons a high unsubscribe rate doesn’t have to be a bad thing (and when you should be concerned)
- A list of three items you NEED to get started with email marketing
- Some helpful statistics about email marketing (for the statistics nerds like me)
- And much more!
Resources mentioned in this episode:
Starting your Email Marketing Journey and in search of an Email Service Provider? I recommend Flodesk:https://app.flodesk.com/sign-up?ref=E5H4P5 (I am not an affiliate, but you do get 50% off with my link)
Interested in learning more about the statistics mentioned in Today’s episode? Find them here:
https://blog.hubspot.com/marketing/email-marketing-stats
Email marketing benchmarks from mailchimp
Connect with me:
Subscribe to my email newsletter for marketing tips & insights specifically for small business owners: https://www.willowandoaksolutions.com/optin
Want to grow your email list but not sure where to start? Check out this free resource with 16 lead magnet ideas:https://www.willowandoaksolutions.com/leadmagnetideas
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Have you heard of content marketing before? Do you want to know how this strategy can connect you to your desired audience while making a big impact? Then this episode is for you! Tune in to hear what content marketing looks like, why you need it, and how to establish the framework for the strategies that feel good to YOU while solving problems for the people you want to work with.
Listen now to learn more about:
- Why you should take this FIRST step to build your content marketing framework (and start eliminating the ones that are confusing)
- My TOP guidelines for the marketing tactics that will serve you best (and how to personalize them)
- Why THIS is essential to building your brand awareness
- How to commit to a marketing tactic for a set period of time (and why half-assing it won't cut it!)
- And much more!
Join my mailing list for monthly marketing tips & tricks: https://www.willowandoaksolutions.com/optin
Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
You’ve created your offerings, they have REAL value, and you’re excited to help people...but no one knows what you have! If you feel like you’re not getting the amount of clients you want, you’re not alone. This is a common issue among service-based business owners, and I have simple fixes that can help! In this episode, I’m diving right into the TOP 2 reasons you’re not generating more leads, how to help your ideal clients find you, and ways to build your business by creating relevant & focused marketing materials.
This episode is for you if you want to learn:
- Why you should reevaluate how people find you (and different ways to leverage marketing visibility strategies)
- How to create brand awareness for your biz
- The marketing myths that are keeping you from making BIG leaps in your business
- How to exceed your fears of being seen—and a TOP tip for any solo entrepreneurs out there
- A small messaging pivot that can make ALL the difference for your clients
- Some practical ways to leverage your story (and do what YOU do best!)
- Why you should skip the jargon and keep your messaging clear
- And much more!
Do you want help creating a marketing plan? Reach out to me: info@willowandoaksolutions.com
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Everything is urgent, everything has to get done, but you don’t have enough time to fit it all in. Sound familiar? You’re not alone! This is a common struggle for business owners, and I’m sharing some tried and true activities to help you get the RIGHT things done to maximize your value & visibility. In this episode, I’m diving into why you need to get clear about what is a yes or no opportunity, and how to implement my TOP 5 revenue producing activities to get the needle moving for your business!
This episode is for you if you want to learn:
- Why THIS is one of the best ways to grow your business & attract leads
- An easy outsourcing activity you can try RIGHT NOW
- How to evaluate the areas of waste and get crystal clear about motion versus action
- Why it’s never too early to get into a HIGH revenue generating mindset
- And much more!
Resources mentioned in this episode:
Grab the free download “8 Clarifying Questions to help you decide if an opportunity is a YES or a NO”: https://view.flodesk.com/pages/61830299db5bc2b4fb3084b3
“Free to Focus” by Michael Hyatt: https://freetofocusbook.com/
“Atomic Habits” by James Clear: https://jamesclear.com/atomic-habits
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
If marketing your business on social media seems overwhelming, then this episode is for you! More and more I am hearing from business owners that want to remove the social media aspect of their marketing plan—are you feeling this way, too? I can support you! In this episode, I’m diving into my TOP TIPS to help you market your business in a way that feels good to you, and how to choose the BEST promotion tactics to reach your ideal client outside of social media land.
This episode is for you if you want to learn:
- Some ways to leverage social media in a smaller capacity
- Why I encourage businesses to keep a social media presence
- The importance of understanding WHY you don’t want to be on social media (and a tip to work through it!)
- A deep dive into a menu of marketing tools that don’t use social media—and why picking just a few is MOST effective
- How to leverage Pinterest (I don’t consider this social media—tune in to find out why!)
- What to think about as you consider the BEST social media strategy for your business
- And much more!
Resources mentioned in this episode:
“The Art of Gathering: How We Meet and Why It Matters” by Priya Parker: https://www.amazon.com/Art-Gathering-How-Meet-Matters/dp/1594634920
Want to get clear about what to share and how you’ll grow your audience? Check out this FREE gift from me to you:
https://www.willowandoaksolutions.com/leadmagnetideas
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Did you know that what you offer in your business has the opportunity to change someone’s life? Are you wondering how to grow your business in a way that makes this kind of impact? On this very first episode of the Marketing Solutions Podcast, I am sharing my journey building a marketing agency and running a team (when I NEVER thought this would be my path!), my TOP 10 best practices for growing your business, and how you can find what’s possible by giving your entrepreneurship dreams a shot!
I’m exploring:
- The personal catalyst for why I decided to quit my corporate job - and the opportunity that propelled me to entrepreneurship
- How I went through the imposter spiral (and what I did to snap out of it!)
- Why this ONE thing gave me the encouragement to know I was on the right track with my career goals
- The POWER of knowing what moves the needle (and what doesn’t)
- Why I believe THIS is the key to deliberate business growth
- And much more!
Resources mentioned in this episode:
Everyday Vitality, Sammantha Boardman
Atomic Habits, James Clear
Free To Focus, Michael Hyatt
Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com
Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/
Welcome! I'm so glad you're here! If you're a small business owner ready to learn and implement the best marketing strategies that generate qualified leads, elevate the perception of your brand, and allow you to create meaningful content that improves people's lives, then you're in the right place. We'll discuss how to navigate the changing landscape of professionalism and how to show up in your marketing material with confidence and integrity so that you can grow your business in a way that aligns with your values. This is the place where you'll learn how to market your business with integrity by producing revenue-generating content which attracts and nurtures an audience of the people who need you. You're in the perfect place to start, to grow, and to level up. Let's get on it with it, shall we?