Purpose and Profit Club: Recent Episodes
Christina Tzavaras Edwards
Stop dreaming and start doing. Here, ideas become action. If you’re a socially-conscious business owner, nonprofit founder or leader, consultant, or mission-driven creative, this is for you. Hosted by business coach and social impact pro, Christina Tzavaras Edwards, get ready to learn about how to sustainably grow your organization with courageous action and have fun while you're doing it! Welcome to the Purpose and Profit Club. > For more information visit: www.splendidatl.com | Music by The Selmanaires featuring The Selmanaire Rock
I recently spent a full day with one of the healthiest nonprofit boards I've ever seen, spread across the country, meeting mostly virtually, with 100% attendance, full fundraising participation, and zero circular conversations. And by the end of the day, I realized there was one thing this executive director never once did. It's probably the thing you're doing the most. In this episode, I share 7 lessons from that experience that every nonprofit leader needs to hear: from how great board meetings start weeks before anyone arrives, to why connection isn't a nice-to-have but actual infrastructure, to the most common mistake executive directors make that quietly turns their board into their managers. If your board is disengaged, inconsistent, or draining more than it's building, this episode will show you exactly why and what to change starting today.
Topics:
- Why great board meetings start weeks before the meeting, and what an impeccable board packet actually looks like
- How clear expectations create 100% attendance and real accountability, even across a fully virtual board
- The most expensive mistake executive directors make: training their board to manage them instead of leading with CEO energy
- Why not every board member's idea should become a strategy, and how to honor input without losing focus
- Why the connection between board members isn't a nice-to-have; it's the infrastructure that makes everything else work
- How fundraising becomes a culture, not a committee, and what "done" looks like on a high-performing board
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does it look like when a nonprofit team thinks like a business, not a charity?
In this episode, I sit down with the powerhouse team behind Kids Hub Child Advocacy Center: founder and CEO DiDi Ellis, Director of Development Erica Smith, and Donor Relations Manager Paige Thames. In 11 years, Kids Hub has grown from 1 paid employee to 21, from 1,300 square feet to nearly 7,000, and from grant-dependent to running one of the most creative individual donor programs I've heard of, including a Power of 100 Women giving circle that raised $149,000 this year alone. We dig into how they think about donor acquisition in a rural southern community, why the chicken plant became one of their sponsors, how they tell emotionally compelling stories without ever showing a child's face, and why Paige says fundraisers have the cushiest job in the building and should act like it. This conversation will change how you think about the ask. All of it.
Topics:
- The Power of 100 Women giving circle: from $0 to $149K and how peer-to-peer became their #1 donor acquisition pipeline
- Why a chicken plant, a yeast company, and a paper mill are now sponsors, and the mindset that made the ask possible
- How to tell emotionally compelling stories when you can never show a child's face or share specific details
- Building donor relationships that go beyond the gift: volunteer days, feedback conversations, and year-round connection
- The relay race model: splitting donor acquisition and donor retention between two people with different gifts
- Why DiDi paid cash for a $680K renovation while still raising the money, and what that business mindset means for any nonprofit
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about expanding it.
Topics:
- Defining “healthy delusion”: What it means and why it works for nonprofit leaders
- Breaking free from playing small: How being “too realistic” keeps you in the same lane year after year
- Why wait for evidence before acting slows your growth
- Real client wins sparked by leaning into healthy delusion
- How to test bigger asks, expand your network, and approach opportunities without self-disqualifying
This is part two of a two-part mindset series we're re-releasing.
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity.
In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it.
Topics:
- Why inner grit is the missing ingredient in many nonprofit leaders’ success
- How grit differs from hustle culture (and why that matters)
- Practical ways to build mental and emotional resilience
- The connection between grit and long-term fundraising success
- Signs you’re running low on grit (and what to do about it)
- Why skill without grit leads to stalled progress
- How to rally yourself when you’re tired, overwhelmed, or uninspired
This is part one of a two-part mindset series we're re-releasing. Listen to this, then go straight to Episode 207.
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does it look like when a 35-year-old organization that has never fundraised decides to go all in on individual donors?
In this special episode recorded live at GiveCon, I sit down with Penn Street, returning podcast guest, Development & Outreach Director at Aftersight, and host of The Blind Chick podcast. Penn walks us through Aftersight's transformation from a grant-only model to running successful sprint campaigns, including a $20K in 20 Days campaign that exceeded its goal and changed how the entire organization thinks about fundraising. We also dig into something most nonprofits completely overlook: accessibility as a revenue strategy. Penn makes the case that blind and low vision donors have money and want to give it to you, but your fundraising materials, events, and technology are making it impossible. Plus we talk about turning podcast audiences into email subscribers, using past guests as Social Street Team® members, and why your volunteer list might be the most underused donor pipeline in your organization.
Topics:
- How Aftersight went from zero individual fundraising to exceeding its first $20K in 20 Days campaign goal
- Why your podcast guests, volunteers, and past event attendees are untapped donor pipelines
- Using lead magnets to move podcast listeners into your email list, and why that matters for campaigns
- Accessibility as a revenue strategy: what nonprofit events and emails are missing and what it's costing them
- The Social Street Team® method is applied to an organization with a national and international audience
- Live Q&A: lapsed donor strategy, CRM migration, and alt text for inclusive email storytelling
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What's the real difference between a donor who gives once and disappears and one who goes to bat for your organization in rooms you've never been in?
In this conversation, I sit down with Jaz' Vick, Managing Director of Development at One Goal Georgia, a pastor, and one of the most genuinely gifted relationship builders I've ever met. We dig into what it actually means to fundraise from a place of connection instead of transaction, why assumptions about donor capacity destroy trust faster than almost anything else, and the simple habits that have made Jaz' one of the most effective development professionals in the sector. We also talk about what scared fundraising costs organizations, what great leadership actually looks like for a development team, and why the next generation of donors gives Jaz' so much hope for the future of philanthropy. This one is equal parts tactical and deeply human, and I think you'll feel it.
Topics:
- Why transactional fundraising destroys donor trust, and what relationship-based fundraising actually looks like in practice
- The simple 10-second habit that has changed Jaz' donor relationships
- How to build deep donor relationships at scale without burning out
- Why assumptions about donor capacity are one of the fastest ways to breach trust
- What strong ED support looks like for a development team, and what it doesn't
- Scared money doesn't make money: how fear-based fundraising keeps organizations stuck in the same cycle
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Americans gave $592 billion to charity last year. That was a record year, in the same economy, in the same tumultuous climate, with the same donors everyone says are pulling back. So why does it feel so hard?
In this special session recorded live, I break down the summer fundraising forecast and make the case for why right now (not September, not year-end) is the most wide-open fundraising opportunity of the year. I cover what's actually keeping organizations stuck (it's not donor fatigue, it's messaging), why 60% of nonprofits are fighting over 0.4% of grant money, and how to run a focused sprint campaign this summer that seeds your strongest year-end ever. Plus real client results, live Q&A, and details on how to work with me inside The SPRINT Method™ and The Purpose & Profit Club®.
Topics:
- Why there is no generosity crisis, only a messaging and strategy crisis
- The summer fundraising opportunity most organizations completely miss
- Why 60% of nonprofits are fighting over 0.4% of grant money, and what to do instead
- Email as the foundational backbone of online fundraising, and why "it doesn't work" usually means the recipe was wrong
- Monthly giving as the most sustainable revenue stream, and why most organizations don't have enough monthly donors
- Sprint campaigns vs. endless soft asks, and why short, focused bursts beat marathon fundraising every time
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
There's a marketing concept that applies directly to how nonprofits fundraise: some messages are painkillers, and some are vitamins. Painkillers solve immediate problems: urgent, scarce, make-or-break. Vitamins build something sustainable: aspirational, visionary, long-term. Most nonprofits accidentally built their entire fundraising strategy around one extreme or the other, and both extremes are costing them donors.
In this episode, I break down the difference between painkiller and vitamin fundraising, when each one belongs in your strategy, and what happens when you overuse either. I also dig into the dangerous gray zone I call vague vitamin messaging, content that sounds nice, means nothing, and converts nobody. If your campaigns are flatlining, your donors are churning, or your monthly giving program isn't growing, this episode will show you exactly why and what to do instead.
Topics:
- The painkiller vs. vitamin fundraising framework, and why most organizations are stuck in one extreme
- Why chronic panic messaging trains donors to churn, distrust, and disappear
- What vague vitamin messaging looks like, and why it's just as dangerous as over-urgency
- How the Chicks for Change campaign hit 115% of its goal in under two weeks using a pure vitamin strategy
- Why monthly giving is the ultimate vitamin, and what a small monthly donor program signals about your messaging
- How to balance both painkiller and vitamin in a sustainable fundraising calendar
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does it look like to fundraise tens of thousands of dollars before a single wall is built?
In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneurial and email marketing skills to nonprofit fundraising, how she uses Pinterest vision boards to hold belief before there's evidence, what a hard hat tour does for donor trust, and how her monthly progress reports keep international supporters connected and coming back. This is a conversation about clarity, courage, and what it really means to fundraise before you have proof, and it's one of my favorites.
Topics:
- Building a nonprofit capital campaign from scratch (land, structures, and programming) in Panama
- How entrepreneurial and email marketing skills transfer directly to nonprofit fundraising
- Using Pinterest vision boards to hold donor belief before there's tangible proof
- Creative low-lift campaigns: stepping stone sponsorships, bench naming, product bundles, and peer-to-peer
- Why hard hat tours are one of the most underused donor engagement tools
- Monthly progress reports and live workshops as donor retention and connection tools
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang.
I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what actually moves the needle, and the advice we give all the time but wish we didn't have to. From a scarcity mindset to the 17 touchpoints it takes to convert a donor, from abandoning friend-raisers to stepping into CEO energy, this conversation is packed with the kind of honest, actionable insight you don't usually get in a conference session.
Topics:
- The most expensive mistakes nonprofits repeat
- Why the call is coming from inside the house when donor numbers decline, and what to do about it
- Why "just do a raffle" and "friend-raiser" events are costing organizations more than they raise
- The 15–17 touch points it takes before revenue comes in, and why that changes everything
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What if the pressure you're putting on your fundraising campaign is actually the thing slowing it down?
In this episode, I'm talking about something I watched play out on a Little League field this weekend: two coaches, same-age kids, same skill level, completely different energy, and completely different outcomes. And I couldn't stop thinking about how much it looked like what I see inside fundraising campaigns every single week. When you hold too tightly to a goal, when every quiet day feels like failure, when the whole campaign starts to feel like a final exam, that pressure changes everything: your messaging tightens, your team feels it, and your donors feel it. And ironically, the pressure creates the very outcome you were trying to avoid. I talk about what pressure actually does to campaign performance, why three of my clients inside The Purpose & Profit Club® thought they were behind when they were actually ahead, the difference between a dirty win and a beautiful loss, and what it really means to lead a campaign well all the way to the end.
Topics:
- How white-knuckling a fundraising campaign changes the outcome, and not in the way you hope
- The payoff of pressure and why we hold onto it even when it hurts us
- What pressure actually does to campaign pacing, messaging, and team energy
- Why three clients thought they were behind, and were actually ahead
- The difference between a dirty win and a beautiful loss in fundraising
- How to lead a campaign well without making it a final exam
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Your donors don't need a goodie bag, a raffle prize, an auction item, a t-shirt, or a chicken dinner. If your fundraising strategy is built around giving them something in order to get something back, that's the give-get model, and it might be exactly what's slowing your organization down.
In this episode, I'm breaking down the difference between a real SPRINT™ campaign and an old-school fundraising method wrapped in new language. I talk about why events, raffles, auctions, and 5Ks aren't inherently bad, but why building your entire fundraising strategy around them adds friction, drains people's power, and quietly signals that you don't trust the mission to be enough on its own. If you've ever said, "Why don't we just do a raffle?", this episode is for you.
Topics:
- What a SPRINT™campaign actually is, and what it isn't
- Why wrapping an old-school fundraiser in SPRINT™ language doesn't make it a sprint
- How events add friction for donors and where the money gets lost in the process
- The give-get mentality and why donors don't need to be bribed to give
- Questions to ask before choosing your next campaign vehicle
- Why defaulting to events usually means you don't yet trust the ask, and what to do instead
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode.
Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk about what the M+R benchmarks report actually shows about how many emails high-revenue nonprofits are sending, why campaign-based intensity is where your revenue is sitting, and what happened when one development manager followed the Easy Emails For Impact™ process and 9x'd their typical campaign results, without a single new donor on the list.
P.S. Easy Emails For Impact™ enrollment is now open with 50% off. Go to splendidcourses.com/email for all the details.
Topics:
- Why "you send too many emails" is rooted in one of the most expensive beliefs in fundraising
- What the M+R benchmarks report actually shows about email frequency and revenue growth
- The difference between sending more emails and sending more emails at the right time
- Why holding back during a campaign window is limiting your mission, not protecting your donors
- How one development manager 9x'd campaign results by staying in the conversation longer
- Why you're not building your strategy around your donors
- Why email revenue grew 16% last year, and what that means for organizations not tapping into it
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
AI is everywhere right now, and in the nonprofit sector, it's making some organizations' fundraising sharper and others completely generic. The difference isn't the tool; it's how you're using it.
In this episode, I'm breaking down exactly where AI helps and where it quietly hurts your fundraising emails. I talk about the most expensive mistake I see nonprofits making - handing the wheel over to AI completely and treating the first draft like the final answer. I share how my clients inside The SPRINT Method™ and The Purpose & Profit Club® are actually using AI as a thought partner, not a ghostwriter, and what the difference looks like in results. If you've been using AI to write your emails faster but wondering why nothing is converting, this episode will show you why, and what to do instead.
P.S. Easy Emails For Impact™ enrollment opens May 7 with 50% off the course. Go to splendidcourses.com/email to get first access and learn more.
Topics:
- Why AI is making some nonprofit emails sharper and others completely generic, and what determines the difference
- The GPS analogy: why AI should help you get there faster, not decide where you're going
- What to use AI for and what to never hand over to it in your fundraising
- How to spot an AI-written email, and why they raise nothing even when they look polished
- Using AI as a thought partner to push your ideas deeper, not replace them
- A simple three-question filter to run before you hit send
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If sending emails feels like something you dread, rush, or quietly avoid, this episode is for you. I walk through the seven reasons nonprofit emails aren't converting into donations, and I want you to listen not for what sounds good, but for where you recognize yourself, because the second you see it, you can change it.
From writing emails that are polished but completely forgettable to stopping too soon just as momentum is about to build, these are the patterns I see across organizations of every size, from solo founders to teams with 100,000 subscribers. None of this is about making yourself feel bad. It's about getting clear on what's actually getting in the way, because most of these are simple fixes that just take a little courage to do differently.
Topics:
- Why "fine" emails that aren't wrong are still completely forgettable, and what a converting email actually does
- How your energy and relationship with email show up in your writing and affect results
- Why assuming your donors hate email is one of the most expensive beliefs in nonprofit fundraising
- The difference between repetition that annoys and repetition that actually lands your message
- How to find the micro moments inside your everyday work that make the most powerful emails
- Why most campaigns die in the middle, and how to stay in it when it feels quiet
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Somewhere along the way, many nonprofit leaders start carrying a version of their story that is heavier than it needs to be. A missed goal becomes proof they should be further along; a hard year becomes evidence they're behind; and what's tricky is that this story can sound incredibly responsible, measured, even accurate, but it's still a story. And it's costing you funding.
In this episode, I introduce the concept of the wound version versus the hero's version, and why the story you're telling about your organization (to your donors, your board, your team, and yourself) changes everything about how people experience your leadership and your asks. I walk through how to identify your wound story, rewrite it as the hero's version, and why this isn't about spin or fake positivity. It's about refusing to lead from a place that weakens you. Same facts → Different meaning → Different results.
Topics:
- Why the story nonprofit leaders tell about their organization directly impacts funding
- The wound version vs. the hero's version, and how to tell the difference
- How a wound story leaks into donor conversations, campaign language, and board updates
- Why "realistic" language often shrinks leadership and repels donors
- A step-by-step process for rewriting your wound story into the hero's version
- Real examples of how the same facts can be told in two completely different ways
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Online fundraising isn't hard because your donors aren't online. It's hard because most nonprofit leaders were never actually taught how to fundraise in the first place, and that's exactly what I'm fixing in this episode.
In this follow-up to last week's episode on campaign frequency, I dig into why so many organizations try online fundraising once, don't hit their goal, and walk away convinced it doesn't work for them. I break down what a real SPRINT™ campaign looks like versus what most nonprofits do (sending one email, posting a donation link, and hoping for the best). I cover the data behind email fundraising, why your donors aren't as offline as you think, and why a donate button is not a strategy. If you've ever told yourself online fundraising just doesn't work for your organization, this episode will change how you see that.
Topics:
- Why 99% of nonprofit leaders were never actually taught how to run a campaign
- The difference between fundraising activity and a real campaign strategy
- Why your donors aren't as offline as you think, and how to invite them into a new giving habit
- What a real SPRINT™ campaign looks like versus one email and a donation link
- The snowball effect, and why momentum makes giving psychologically contagious
- Why a small email list isn't a barrier when the message is strong
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofit leaders assume that million-dollar organizations are doing something they can't: bigger teams, bigger events, bigger budgets. But when you actually look at how high-growth nonprofits raise unrestricted money at scale, the secret isn't size; it's speed.
Today, I break down why million-dollar-plus organizations run five to ten times as many fundraising campaigns per year as smaller nonprofits, and why that rhythm (not the gala or the grant cycle) is what actually drives sustainable funding growth. I make the case for short, focused, online SPRINT™ campaigns as the modern fundraising engine your organization can start using now, regardless of team size, budget, or donor list size. If you've been waiting for the perfect moment, the bigger team, or the windfall grant to grow your funding, this episode is your wake-up call.
Topics:
- Why high-growth nonprofits run 5–10x more campaigns per year (not bigger ones)
- How over-reliance on galas, grants, and signature events keeps organizations stuck waiting for funding
- Why speed is the real fundraising advantage, and how SPRINT™ campaigns collapse timelines
- The difference between posting a donation link and running an actual campaign
- Real client results: from Live Music Project to Sharing Hope Africa
- Why a small donor list isn't a reason to fundraise less; it's a reason to sprint smarter
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does it look like when a solo nonprofit founder stops playing small and finally breaks through her fundraising ceiling?
In this episode, I’m joined by Mary Muroski, founder and Executive Director of the Children's Legacy Partnership Foundation. After 20 years of teaching middle school and nearly a decade building her Uganda-based foundation (largely alone), Mary hit a wall. She was doing everything, raising from the same small circle of friends and family, and couldn't figure out what came next. Then she discovered The SPRINT Method™. Mary shares how she went from a $3,000 year-end campaign to hitting a $12,000 goal, achieving her first five-figure revenue month, and building the systems, confidence, and board accountability that will carry the organization forward. This is a must-listen for any small nonprofit founder who feels like they've taken their organization as far as they can go alone.
Topics:
- Building a nonprofit solo while working full-time, and knowing when to go all in
- How weekly emails became the foundation for consistent donor engagement and campaign conversions
- Running a focused SPRINT Method™ campaign that raised $12K to fully fund a girls' vocational center in Uganda
- Why monthly donors are your biggest evangelists (not a group to protect from your asks)
- The difference between therapy and coaching, and how accountability drives fundraising results
- Board building done right: applications, term limits, and having the hard conversations
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Sometimes the most powerful shifts in fundraising start with a simple decision: we’re not doing it the old way anymore.
That’s exactly what happened for Sophia Caputo and Jami Porzl, co-founders of Sharing Hope Africa. Balancing full-time careers, they were preparing for a large gala when they decided to pause and rethink their approach. What followed was a completely different fundraising path, one built on clarity, community, and focused campaigns using The SPRINT Method™.
In this conversation, we discuss what shifted when they stopped guessing and started fundraising with intention: activating their board, building donor momentum, growing their confidence in making asks, and planning for long-term sustainability, including a community chicken coop designed to eventually fund the preschool permanently.
This episode is a powerful look at what happens when strategy replaces burnout, and when small nonprofits step into bold leadership.
Topics:
- Building a nonprofit while working full-time jobs
- Pivoting from a high-cost gala to a lower-lift fundraising event
- Using a focused SPRINT™ strategy to raise $20K in months
- Moving from friends-and-family donors to a real donor pipeline
- Activating board members as fundraisers
- The impact of funding on a preschool in Mozambique
- Long-term sustainability through community-led solutions
- The moment they hit their fundraising goal in the first 10 minutes of an event
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If your nonprofit feels stuck at the same funding level year after year, the problem might not actually be your donors. It might be your calendar.
In this episode, I’m introducing a leadership habit I call CEO Time. It’s the protected time where nonprofit leaders step out of the constant reaction cycle and focus on the work that actually generates revenue.
Too often, nonprofit leaders spend their weeks managing operations, responding to emails, preparing board materials, and solving daily problems. All of that work matters, but none of it directly builds the funding pipeline that allows an organization to grow. CEO Time is different. It’s where leaders focus on donor conversations, relationship-building, partnerships, campaign strategy, and the work that drives real fundraising momentum.
I’m sharing why so many nonprofits plateau financially, even when their missions are powerful, how leadership time gets misallocated, and what happens when leaders begin to protect even a few hours each week for revenue-generating work. If you’ve ever ended the day exhausted but unsure whether you actually moved your organization forward, this episode will help you rethink how leadership time shapes your nonprofit’s future funding.
Topics:
- Why many nonprofits plateau financially despite strong missions
- The concept of CEO Time and why it matters for nonprofit growth
- How operational overload prevents leaders from focusing on revenue
- The difference between busy work and revenue-generating leadership work
- The burnout cycle caused by constant reaction and operational pressure
- Strategic activities that actually build funding pipelines
- Donor conversations and relationship-building as revenue drivers
- Why courage and boundaries are essential leadership skills
- How protecting strategic time can rebuild fundraising momentum
- How the SPRINT Method™ supports focused fundraising campaigns
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does the Winter Olympics have to do with monthly giving? More than you think. Watching Alysa Liu’s gold medal performance, I couldn’t stop thinking about magnetism, how some athletes make you want to cheer for them, root for them, watch them again and again. That’s the energy monthly giving requires.
In this episode, I explain why simply adding a “give monthly” checkbox to your donation form isn’t a strategy. Recurring revenue isn’t built through automation; it’s built through retention, campaign energy, and relational depth. Monthly giving is the result of belonging, not billing. If your recurring program has stalled or never quite taken off, this episode will help you see what needs to happen first, and how to build a system that compounds instead of resets. Monthly giving isn’t the engine; it’s what happens when the engine is working.
Topics:
- Why monthly giving is the result, not the strategy
- The difference between a payment feature and a real program
- Retention before recurring revenue
- Why trust-building must happen before asking for commitment
- The role of campaign energy in monthly giving growth
- Belonging vs. billing: creating identity for donors
- How to know if your nonprofit is ready to launch
- Why donors are absolutely “monthly people”
- Subscription economy and donor behavior
- How to integrate monthly giving into your full fundraising ecosystem
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofits think influencer partnerships mean celebrity shoutouts, paid posts, or “social media strategy.” That’s not what this is.
In this episode, I break down why influencer partnerships are actually about borrowed trust, not follower count. I explain why 99% of nonprofits are missing this opportunity, how to build true ambassador relationships instead of transactional posts, and why this works even if you don’t have a big budget. I talk about the Social Street Team® Method, why influence is a free visibility superhighway, and how to use it to warm donors before you ever ask. If your organization feels like the best-kept secret in town, this episode is your blueprint to change that.
Topics:
- Why influencer partnerships are not social media tactics
- The difference between creators and influencers
- Borrowed trust vs. follower count
- Why transactional posts don’t work
- The Social Street Team® Method explained
- How influence builds donor momentum and retention
- Common mistakes nonprofits make with influencer campaigns
- Why campaigns must convert before influencers amplify
- Real-world example: Jones Road Beauty’s growth strategy
- How to build long-term ambassador relationships
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What if your fundraising challenges aren’t about effort, but about design?
In this episode, I break down six indicators that your fundraising strategy may be quietly underperforming. If your team feels tired, campaigns feel heavier every time, or growth has plateaued despite working harder, this conversation will give you clarity. I unpack the hidden signs I see in nonprofit teams: overreliance on a few people, waiting instead of inviting, campaign cold starts, stalled monthly giving, and measuring success by campaign rather than by donor. This episode is about momentum, alignment, and designing a fundraising engine that compounds instead of resets. If you’ve ever said “we’ve tried everything,” this one is for you.
Topics:
- Why “we’ve tried everything” is often a strategy design issue
- The difference between momentum problems and donor problems
- Working harder vs. working with leverage
- The danger of relying on the same few people
- Why waiting instead of inviting stalls growth
- Cold-start campaigns and donor churn
- Why monthly giving fails without priming
- Measuring success per donor vs. per campaign
- Strategy hopping vs. shared operating systems
- Designing fundraising systems that compound over time
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you want bigger gifts, stronger partnerships, and more sustainable revenue, you can’t grow in isolation.
In this episode, I’m breaking down what strategic networking actually looks like for nonprofit leaders, and why staying hidden in your inbox is one of the fastest ways to stall growth. This isn’t about awkward mixers, cheesy pitches, or forcing yourself to be someone you’re not. It’s about intentionally placing yourself in rooms where influence, generosity, and decision-making already exist, and learning how to show up with confidence, clarity, and alignment. I talk about why familiar routines keep organizations stuck at the same revenue ceilings, how one conversation can collapse years of cultivation, and the exact types of rooms nonprofit leaders should prioritize if they want to raise more without burning out. If you’re ready to stop doing great work quietly and start building real momentum, this episode will shift how you think about networking forever.
Topics:
- Why nonprofit growth requires proximity, not more hustle
- The difference between old-school networking and strategic networking
- How one conversation can bypass years of donor cultivation
- Why staying “in your lane” keeps revenue capped
- The four types of rooms nonprofit leaders must prioritize
- How to network without feeling salesy or awkward
- Why asking great questions makes you more memorable
- How visibility leads to funding opportunities
- Building a consistent networking habit without burnout
- Turning conversations into warm introductions and partnerships
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I see this pattern constantly with nonprofit leaders: staying busy, staying loyal to systems and strategies that feel familiar, and wondering why results have plateaued. Today, I break down what I call the familiarity trap, the tendency to cling to fundraising tactics, tools, and routines not because they’re effective, but because they’re comfortable. I talk about how burnout often shows up as indecision, avoidance, and endless tinkering instead of forward momentum. I unpack why familiarity feels safe to the brain, how it keeps leaders stuck in low-impact work, and why decisiveness (not perfection) is the fastest way out. If you’re circling the same decisions, rewriting the same content, avoiding donor outreach, or telling yourself you’ll “deal with it later,” this episode will help you recognize what’s actually happening and show you how to interrupt the cycle with clarity and courage.
Topics:
- What the familiarity trap is and why it’s so common in nonprofits
- How burnout shows up as indecision and avoidance
- Why “thinking about thinking” keeps leaders stuck
- The neuroscience behind comfort, fear, and decision-making
- Why decisiveness beats perfection every time
- How familiar tasks drain energy without moving revenue
- The cost of delaying donor outreach and key decisions
- How to choose one path and commit long enough to see results
- The difference between being careful and being stalled
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’ve found yourself feeling exhausted, overwhelmed, or wondering how you’re supposed to do another year of fundraising like this, this episode is for you.
In this episode, I’m breaking down what fundraising burnout actually is and why it keeps showing up for capable, committed nonprofit leaders. This isn’t about working harder, pushing through, or needing more discipline. Most burnout isn’t solved by rest alone. It comes from carrying too many open decisions, too many mental tabs, and too much responsibility without enough structure or support. I talk about how stress cycles stay open in fundraising, how avoidance and indecision quietly drain your energy, and why clarity and decisiveness often bring more relief than another day off. I also share practical ways to close loops, reduce overwhelm, and rebuild momentum without burning yourself out again. If fundraising has started to feel heavy or unsustainable, this episode will help you understand what’s happening beneath the surface and give you a clearer, more supportive path forward.
Topics:
- What is fundraising burnout, and what it isn’t
- Why burnout is often a stress cycle, not just exhaustion
- Decision fatigue and its impact on fundraising momentum
- How avoidance and “tinkering” worsen burnout
- Why rest alone doesn’t close open mental loops
- The power of decisiveness as a leadership tool
- How to break big, overwhelming tasks into bite-sized actions
- Using movement to complete the stress cycle
- Identifying what’s urgent vs. what just feels urgent
- Building systems that reduce burnout long-term
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’re exhausted, overwhelmed, and still staring at the same fundraising numbers, this episode is your reset.
In this episode, I’m breaking down why most nonprofit leaders don’t actually need more ideas, tactics, or tools; they need better systems, clearer priorities, and fewer distractions. I walk through the hidden reasons fundraising can feel chaotic, how “busy” can disguise stagnation, and what it actually looks like to move from reactive mode to focused, revenue-driving leadership. I talk about simplifying your calendar, choosing fewer strategies that actually convert, and building a fundraising rhythm that supports growth without burnout. This episode is for nonprofit leaders who are done carrying everything alone and ready to organize their fundraising to create momentum, confidence, and results in 2026.
Topics:
- Why overwhelm is a systems problem, not a motivation problem
- How “busy work” keeps revenue flat
- The cost of running too many fundraising strategies at once
- What it really means to get organized for growth
- Why clarity beats hustle in modern fundraising
- How to simplify your calendar without slowing momentum
- The difference between activity and progress
- Building a repeatable fundraising rhythm for 2026
- Leading with confidence instead of reaction
- Creating space for sustainable fundraising success
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What does it really look like to run a focused fundraising SPRINT™ without a gala, a big team, or running yourself into the ground?
In this episode, I’m joined by Megan Ihnen, Executive Director of Live Music Project, for an honest conversation about what actually changed when she simplified her approach and trusted momentum over perfection. In just two weeks, Megan raised 108% of her campaign goal, not by doing more, but by doing the right things in the right order. We talk about what happens when you stop overcomplicating fundraising, shorten the timeline, lean into direct, human asks, and activate the network you already have. We also get real about burnout, fear of asking, donor psychology, matching gifts, peer-to-peer fundraising, and why speed and clarity almost always outperform polish. If you’re feeling stretched thin, second-guessing your strategy, or stuck repeating tactics that aren’t moving the needle, this episode will help you see what’s possible when fundraising finally works with you instead of against you.
Topics:
- Why collapsing timelines creates fundraising momentum
- Moving from burnout to clarity with sprint-style campaigns
- Activating your personal network without guilt or fear
- The power of texting and direct human asks
- Matching gifts as momentum multipliers
- Board and peer-to-peer fundraising done simply
- Navigating rejection, silence, and donor non-response
- Using AI as a thought partner, not a replacement
- Stewardship and nurturing after a successful SPRINT™
- Turning one campaign into a repeatable fundraising system
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
In this episode, I’m joined again by Nathan Ruby, Executive Director of Friends of the Children of Haiti (FOTCOH), who has spent more than twenty years raising major gifts, and doing it without relying on galas, grants, or flashy events. Instead, Nathan has built a deeply effective fundraising engine through micro events: small, relationship-centered gatherings hosted by board members and key volunteers.
Nathan walks us through the exact structure of these 45-minute “CPM events,” why they consistently attract the right donors, and how they eliminate the burnout, costs, and low ROI that plague traditional events. We talk about capacity-based invitations, board coaching, donor psychology, follow-up strategy, and why the biggest gifts usually happen after the event, not during. If you want a practical, high-impact, board-friendly strategy for securing major gifts in 2026 and beyond, this conversation will give you the blueprint.
Topics:
- Why traditional galas are expensive, draining, and rarely profitable long-term
- What micro events (CPMs) are, and why they outperform large events
- How to structure a 45-minute micro event for maximum connection
- Why small groups (even 2–3 couples) lead to stronger donor relationships
- How to help board members invite the right people with capacity
- The role of the ED in follow-up and major gift cultivation
- How international or remote nonprofits can use micro events to expand nationally
- Why fundraising is ultimately about relationships
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
In Part 2 of my 2026 Fundraising Trends series, we’re going deeper into the tools, tech, and leadership shifts that will define nonprofit growth this year.
If Part 1 was about strategy and visibility, this episode is about the systems and decision-making that actually make those strategies possible. I discuss upgrading outdated CRMs and donation tools, the rise of AI-assisted fundraising, the acceleration of donor-advised fund (DAF) giving, why leaders must color outside the lines to stay relevant, and how decision speed has become a key competitive advantage for nonprofits. I close with a look at the tech-driven donor experience, a world where frictionless giving, mobile-first design, SMS, and fast follow-up matter more than ever. If you’re committed to modernizing your fundraising and leading boldly in 2026, these two-part episodes are your roadmap.
Topics:
- Why Q1 is the perfect time to evaluate and upgrade CRMs, donation tools, and ESPs
- How outdated tech silently kills conversion, retention, and reporting
- The rise of AI-assisted fundraising as a normal accelerator
- How to use AI without losing your voice, authenticity, or accuracy
- Donor-Advised Funds (DAFs) are becoming a mainstream giving vehicle
- Why nonprofits must “color outside the lines” and break legacy rules
- The need to drop slow, outdated tactics (raffles, auctions, galas) for modern, efficient ones
- Decision speed is a leadership advantage that drives revenue
- Perfectionism and committees as momentum killers in 2026
- The shift toward frictionless giving: SMS, mobile-first donations, automations, and welcome flows
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you want to grow in 2026, you cannot rely on outdated playbooks or wait for a perfect case study to tell you what to do. In this two-part series, I’m breaking down the real fundraising trends I’m seeing across every organization in my ecosystem, not theory, not headlines, not generic Google wisdom. These trends are based on live data, donor behavior, digital strategy sessions, leadership conversations, and thousands of campaigns across my programs, and they’re already reshaping how nonprofits grow.
In Part 1, I cover six strategic and visibility shifts that will define the highest-performing organizations in 2026, from audience growth as a core revenue engine to the rise of laptop fundraising, human amplifiers, scrappy leader-driven content, superfan retention, and the ROI of LinkedIn thought leadership. If you want to reduce lag time, lead with clarity, and raise more with less friction, this episode provides the roadmap.
Topics:
- Audience growth as a primary revenue engine for 2026
- The rise of laptop fundraising and email-first digital campaigns
- Short, fast “sprint” campaigns outperforming long, traditional plans
- The power of human amplifiers and Social Street Teams®
- Why authenticity-driven, “break the fourth wall” content converts better
- Creating long-term superfans instead of one-time donors
- LinkedIn is the most underutilized high-ROI visibility channel
- Why clarity, action, and visibility will outperform caution in 2026
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you believed the headlines this year, you’d think generosity was shrinking. Inflation up. Layoffs everywhere. Grant budgets tightening. Every sector talking about a downturn and uncertainty. But inside my world (thousands of podcast listeners, email subscribers, clients, and community members), the story was completely different. This year was record-breaking! Record-breaking campaigns, major gifts, digital fundraising wins, growth for my clients, and for my own business.
In this episode, I share the seven biggest lessons that created growth in a year everyone expected to be hard, lessons about donor behavior, clarity, courage, visibility, momentum, risk, and the kind of leadership that drives revenue even when the headlines say otherwise. If you want a roadmap for your next year (one grounded in data, psychology, and lived experience), this is the episode to bookmark.
Topics:
- Why donor behavior outperformed negative economic headlines
- How fast, clear digital sprint campaigns outperformed long, traditional fundraising plans
- Where donor friction still kills revenue (and what to fix immediately)
- Why decisive, courageous action beats cautious planning in a slow economy
- How confidence compounds (and fear compounds) in fundraising leadership
- Why do the biggest revenue days happen at the very end of a campaign
- The relationship between bold visibility, clear messaging, and attracting the right donors
- Why criticism is a normal (and often healthy) sign of growth
- The importance of letting go (donors, systems, or staff) to make room for the next level
- Why you must stop putting donors in boxes and upgrade based on relationship, not assumptions
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’re worried you’re behind on year-end fundraising, take a breath; December isn’t over. In fact, the most generous days of the year are still ahead.
In this episode, I break down the three hidden psychological reasons donors give again before year-end, even if they've already given this month. I go deep into donor momentum, identity and reciprocity, and why “donor fatigue” is one of the biggest myths in our sector. You’ll learn how to use progress updates, public-facing goals, segmentation, tailored messaging, and consistent communication to activate second gifts without feeling repetitive or overwhelming. If you’ve been worried about asking again or feeling late in the game, this episode will give you the clarity, confidence, and data-backed strategy to finish the year strong.
Topics:
- Why December remains the most generous month of the year
- The psychology behind donors giving twice in a short window
- How the Zeigarnik Effect makes donors want to “finish the goal”
- Why public-facing goals and progress bars dramatically increase conversions
- How donor identity and reciprocity activate second gifts
- The myth of monthly donor “offense” and why you should ask them again
- Why internal fatigue is misinterpreted as donor fatigue
- How staying visible sustains momentum (and silence breaks it)
- Why December 31 outperforms GivingTuesday nearly 3:1
- The importance of resending emails to non-openers
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Major gift fundraising is where many nonprofit leaders freeze, but not because they lack passion or skill. The fear lives in the body, the brain, and the stories we tell ourselves long before we walk into the room.
In this episode, I’m joined by Nathan Ruby, Executive Director of FOTCOH (Friends of the Children of Haiti), one of the rare EDs who has raised millions of dollars from individual donors, not foundations. Nathan brings 20+ years of experience in major gifts, donor psychology, cross-cultural fundraising, and what it actually takes to have confident, courageous donor conversations. Together, we discuss the neuroscience behind fear and rejection, how imposter syndrome shows up during big asks, why culturally we struggle to talk about money, and why donors actually want us to be honest and direct. If you struggle with fear, freezing, or overthinking around major gift asks, this conversation will change how you fundraise forever.
Topics:
- Why major gift fear is not a personality flaw, it’s neuroscience
- How to reframe donor conversations by focusing on the people you serve
- Why donors are used to talking about money (and why you don't need to be scared)
- The science behind rejection and why “no” activates the same regions as physical pain
- Nathan’s background in sales and how it shaped his fearless fundraising mindset
- How to use donor questions to inform the right ask amount
- Why genuine honesty is more magnetic than a perfect pitch
- Why your donors want you to win and how to invite them into partnership
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
$10K in 10 Days: The Campaign Plan You Can Run From Your Laptop
Powered By The SPRINT™ Method - CLICK HERE TO SIGN UP Thursday, August 20th at 12 PM ET
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’ve hit that post-campaign wall, tired, drained, and wondering if anyone else feels the same, this episode is for you.
In today’s episode, I share what to do when you’re completely wiped from GivingTuesday or a year-end push but still have fundraising goals to hit. You’ll learn how to recover strategically (without going silent), re-engage donors who gave once, and use short “sprint campaigns” to rebuild your energy and results. Because burnout isn’t a sign that you’re doing it wrong, it’s a signal that you need structure, rest, and a smarter rhythm to your fundraising.
Topics:
- What is the campaign hangover, and why is it completely normal
- How to recover from fundraising fatigue without losing momentum
- Why rest and structure are non-negotiable for sustainable growth
- How to design “sprint-style” campaigns that prevent burnout
- Why donors often give again within the same 30-day window
- The importance of shifting your message post-campaign, not going silent
- Quick two-minute tweaks to boost conversions without new content
- How to reuse winning posts, emails, and videos from earlier campaigns
- The three ways to reset your energy fast (walk, talk, or move your body)
- How to push smarter, not harder, through the end of the year
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’ve ever caught yourself overthinking a donor email, hesitating to post, or waiting for “the perfect timing” to launch your next campaign, this episode is for you.
In today’s episode, I reveal the mindset pattern that’s quietly keeping you stuck: fear disguised as strategy. You’ll learn how to recognize when your “planning” is really just procrastination, why bravery always comes before clarity, and how to finally stop waiting for confidence to arrive before taking action. This is your invitation to stop playing small, lead boldly, and start moving your mission forward, even when it feels uncomfortable.
Topics:
- The real reason fundraisers hold back from taking action
- How fear disguises itself as overplanning and perfectionism
- The myth that confidence comes before action (it doesn’t!)
- Why “just one more draft” is often procrastination in disguise
- Simple mindset shifts to replace hesitation with courageous leadership
- Real examples of clients who learned to take messy, brave action
- Why bravery builds trust with donors faster than polish ever will
- The power of momentum in building confidence and clarity
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Every year, billions are donated on GivingTuesday, but only a small percentage of nonprofits turn that day into real momentum.
In this episode, I share exactly what the top 1% of nonprofits do differently to make GivingTuesday their biggest fundraising win of the year (without burnout, perfectionism, or chaos). You’ll learn the seven steps to lead with clarity, confidence, and courage, from creating a curated donation page to leading on email, activating your team, and treating the day like a 24-hour relay, not a morning sprint. Whether you’re a small shop or scaling organization, this episode is your roadmap to modern, high-converting campaigns that work, even when you’re short on time. Because GivingTuesday isn’t about doing it all, it’s about doing the right things, decisively.
Topics:
- The seven skills that set the top 1% of nonprofits apart on GivingTuesday
- Why perfectionism kills momentum, and how to lead with confidence instead
- The difference between generic donation forms and curated GivingTuesday pages
- How to prime donors without overwhelming them
- Myths that keep small orgs from participating, and how to bust them
- How to activate your board, volunteers, and community so you’re not fundraising alone
- Why email outperforms social, and how to write messages that convert
- The “It ain’t over till it’s over” mindset: treating GivingTuesday like a 24-hour relay
- How to hit your goal even if your morning looks slow
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’re ending your workday exhausted but can’t point to how you actually moved your fundraising forward, you might be caught in the fundraising busywork trap.
In this episode, I’m breaking down why so many nonprofit leaders confuse “activity” with “progress,” and how fear, comfort, and overthinking keep your mission stuck in motion but not momentum. You’ll learn how to identify low-ROI tasks, make courageous decisions that drive funding, and replace cluttered calendars with confident action that actually grows your organization. Because the opposite of busy isn’t lazy, it’s focused.
Topics:
- The fundraising busywork trap and how to recognize it
- Why working harder doesn’t always mean raising more
- The difference between “activity” and “aligned action”
- Adam Grant’s concept of cognitive comfort and how it stalls growth
- Why procrastination often disguises itself as preparation
- Real client examples: saying no to low-ROI events and sponsorship decks
- The three ingredients of brave leadership: boundaries, focus, and support
- Why coaching and systems prevent burnout and build momentum
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’re done following the same old fundraising playbook, the polite one that keeps your goals small and your growth stuck, this episode is your permission slip to break the rules.
In The Rule-Breaker’s Guide to Year-End Fundraising, I share how safe, “board-approved” strategies are quietly capping your potential, and how modern fundraisers are rewriting the rules to build momentum, trust, and record-breaking campaigns. You’ll hear how one of my clients ran two back-to-back campaigns that both exceeded goals by leading with authenticity, urgency, and story, not fear or etiquette. Because the truth is, safe doesn’t scale. It’s time to stop waiting for approval, stop softening your message, and start leading with conviction. Rule breakers don’t just raise more money, they raise more energy, excitement, and impact.
Topics:
- Why playing it safe keeps your campaigns stuck on repeat
- The biggest lie in year-end fundraising (and what to do instead)
- How to release the “parking brake” on your campaigns and gain real traction
- What modern, momentum-driven fundraising looks like
- How one client ran two campaigns in a row, and hit both goals
- Why innovation looks risky until it works (and then everyone copies it)
- How to stop fundraising like it’s 2005 and lead with courage instead
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’ve ever hesitated to hit send, make the call, or follow up because you didn’t want to “bug” your donors, this episode is for you.
That fear isn’t really about your donors, it’s about you. It’s your ego trying to keep you safe from rejection, discomfort, or embarrassment. But every time you let that fear win, you lose more than a donation. You lose momentum, trust, and connection. In this episode, I share how I coach fundraisers to move from me mode to mission mode. Because when you stop performing and start leading, everything changes. You’ll learn how to reframe rejection, build confidence, and lead with courage instead of apology. Your donors aren’t tired of hearing from you; they’ve just stopped hearing you. Generosity doesn’t happen in silence, it happens because you asked.
Topics:
- The real reason fundraisers fear “bugging” donors (and what it costs your mission)
- How ego and self-protection masquerade as “strategy”
- Moving from “me mode” to “mission mode” in your fundraising approach
- Why consistency builds donor trust and silence erodes it
- The mindset and language shift from apologetic to confident asking
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent -- here's the latest update on the pages being unpublished and de-indexed.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent.
If your organization never set up a GoFundMe campaign, you might still have a live, searchable page collecting donations right now — with funds routed through the PayPal Giving Fund and a 15–45 day delay before the nonprofit ever sees them.
In this episode, Christina breaks down:
- What’s actually happening behind these auto-created pages
- Why this isn’t just a communication misstep — it’s a compliance and consent issue
- The potential financial, trust, and risks nonprofits now face
- Why “visibility” doesn’t justify bypassing consent or control
- What to do immediately if your nonprofit was included
You’ll also hear Christina’s take on why this move adds unexpected administrative burden for small teams during the busiest fundraising season of the year — and why the only ethical solution is to make this feature opt-in by default.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What if your next big fundraising win wasn’t about adding more grants, galas, or gimmicks, but about simplifying and believing it could work?
In this episode, I’m joined by Kim Wardlow and Penn Street from Aftersight, an incredible organization supporting the blind and low-vision community through accessible media, podcasts, and programs. They share how they went from uncertainty to running a $20K in just 20 days campaign that exceeded its goal, using storytelling, matching gifts, and genuine connection. We talk about how they built confidence, engaged their board, and reimagined fundraising as something fun, creative, and totally possible. Plus, they share how their growing podcast network and the White Cane Project are helping more people than ever. If you’ve ever doubted whether your next campaign could actually take off, this story is proof that it can.
Topics:
- The story behind Aftersight’s “$20K in 20 Days” win
- How Kim and Penn overcame fear and doubt in fundraising
- Why podcasting became their tool for accessibility and donor engagement
- How they used matching gifts + storytelling to motivate donors
- The importance of accessible technology in fundraising (like Givebutter)
- How board members became advocates after campaign success
- What’s next: monthly giving and influencer partnerships
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
GoFundMe recently created more than 1.4 million donation pages for U.S. nonprofits — many without notice or consent.
In this episode, Christina Tzavaras Edwards unpacks what this means for your organization, your SEO, and your donor trust. You’ll learn why these pages exist, how to check if your nonprofit has one, and the key pros and cons of keeping, claiming, or removing it.
Christina also explains why she’s advising nonprofits who’ve never used GoFundMe before to unpublish until they intentionally opt in — citing compliance, consent, and donor ownership concerns. Plus, she explores how AI tools like ChatGPT are reshaping donor discovery and why it’s more important than ever to control your digital giving experience.
You’ll learn:
- What this mass GoFundMe rollout means for your org’s online giving
- How to find out if your nonprofit has a page
- The pros and cons of claiming vs. unpublishing
- Why consent, clarity, and control should drive every tech decision
Mentioned in this episode:
Special thanks to George Weiner, Lauren Atherton, and T. Clay Buck for their insights that helped inform this discussion.
Resources mentioned:
* Whole Whale GoFundMe Takedown Template: https://nonprofitnewsfeed.com/news/1-4-million-donation-pages-without-permission-created-by-gofundme/
Note: This episode is for informational purposes only and based on publicly available reporting as of October 2025. It does not constitute legal advice or an allegation of wrongdoing.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Getting new donors feels exciting, new names, new gifts, fresh energy. But if you can’t keep them, you’re stuck on the hamster wheel.
In this episode, I talk about the retention wall, why most nonprofits struggle to keep donors giving year after year, and how to fix it. We’ll unpack why first-time donors ghost you, what for-profit brands get right about loyalty, and the exact mindset + strategy shifts you need to turn one-time givers into lifelong supporters. If you’ve ever wondered why donors don’t come back, or felt frustrated that your list keeps growing but revenue doesn’t, this is the episode that will change how you think about fundraising forever.
Topics:
- What is the retention wall, and why do most nonprofits hit it
- Why donor acquisition without retention is a losing game
- The psychology of why donors don’t give again
- Simple ways to create loyalty and connection after the first gift
- How to measure retention (and what numbers actually matter)
- Stories and examples of organizations breaking through the wall
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
You don’t need to send more emails. You need to send the right ones.
In this episode, I’m breaking down the five email types every nonprofit must use if you want to double, triple, or even 9x your campaign results. These aren’t random updates or long newsletters that no one reads. Each type has a specific role in moving your donors from curious to committed. We’ll talk about why your current email strategy might feel flat, how to stop repeating yourself, and the exact sequence that creates urgency, connection, and momentum. If you’ve ever wondered, “But what do I write next?” this is your roadmap.
Topics:
- Why fewer emails equals fewer donations
- The five types of emails that keep donors engaged
- How each email type plays a unique role in the campaign arc
- Why story-driven emails outperform newsletters every time
- Real examples of campaigns that grew 2x–9x by retooling emails
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations.
In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters that nobody reads (hello, donor amnesia). This conversation is all about making email fun again and turning it into your #1 fundraising engine. If you’re tired of being ghosted by donors, I’ll show you how to stay top of mind, raise more money, and build genuine relationships… all from your inbox.
Topics:
- Why “fewer emails” is a myth that’s keeping your nonprofit broke
- Donor psychology: why silence feels worse than consistent outreach
- What nonprofits can learn from Sephora, Old Navy, and Jimmy John’s
- How one org went from $1,600 → $9,000 by shifting their email strategy
- The difference between transactional emails (tax receipts) and true connection
- Why good emails build trust while quarterly newsletters build amnesia
- How to create fundraising campaigns that feel like conversations
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I had the pleasure of hosting Michael Murphy, Director of Development at Missouri’s National Veterans Memorial, and one of my Purpose & Profit Club® members. Michael’s story is proof that you don’t need decades of fundraising experience to see major wins with email. In fact, in his very first nonprofit role, he took one of my frameworks, Easy Emails For Impact™, and turned a $1,900 campaign into a $9,000 campaign. We talk about what it means to ditch the “dry C-suite style” newsletters, why personal, story-driven emails outperform every time, and how confidence grows when you let go of perfection and just hit send. Michael also shares how he’s building monthly giving campaigns, blending direct mail with digital, and learning to embrace new tools without losing sight of his mission: honoring veterans across generations.
Topics:
- How shifting from “C-suite style” newsletters to story-driven emails multiplied results
- Why Michael’s first attempts at email felt sterile and overwhelming — and what changed
- How one campaign using story-driven emails jumped from $1,900 to $9,000
- The power of multiple donation levels and donor-friendly options
- Why replies to your emails matter as much as donations
- Using volunteers’ voices to write high-performing emails
- How email + direct mail is “peanut butter and jelly” for fundraising
- Building a sustainable monthly giving program that feels manageable
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Nonprofit leaders love to default to newsletters - long, clunky, “Fall Update”-style emails stuffed with program blurbs, raffle announcements, and event reminders. But newsletters don’t raise money. In fact, they train donors to skim, ignore, or unsubscribe. In this episode, I break down why newsletters flop, what you should be sending instead, and how shifting to single-topic, story-driven campaigns can multiply your revenue without adding more work. You’ll learn how to replace the newsletter grind with an email system that actually sparks giving, builds donor trust, and scales with you.
Topics:
- Why traditional newsletters train donors to tune you out
- The psychology of distraction and why donors need focus, not info dumps
- Story-driven, single-topic emails that lead to action (instead of updates no one reads)
- How to send more emails without donor fatigue
- The role of email as a scalable, foundational fundraising engine
- A step-by-step alternative to newsletters: campaign-style email sequences
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofits underestimate the quiet powerhouse sitting right in front of them: email. In this episode, I’m sharing 10 proven strategies to transform your inbox into your most reliable fundraising engine. From reactivating lapsed donors to priming your biggest asks, I’ll walk you through the data-backed reasons email outperforms social and direct mail, and how small tweaks in consistency, intimacy, and urgency can create donations on demand. Whether you’re a solo fundraiser or leading a large team, these secrets will help you stop leaving money on the table and start treating email like the main course—not the side dish.
Topics:
- The “donations on demand” effect—and how to tap it fast
- Why loyalty + retention are built in the inbox, not on Instagram
- How to scale intimacy so 2,000 people feel like you just called them personally
- Winning back lapsed donors with re-engagement emails that run on autopilot
- Using email data as your GPS for bigger campaigns
- How to create the giving reflex—training donors to open, expect, and act
- How email primes major donor conversations and reduces cold call pressure
- Why urgency works in inboxes and flops on social
- And why email is still the cheapest, highest-impact digital fundraising engine you’ll ever have
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion™” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about expanding it.
Topics:
- Defining “healthy delusion™”: What it means and why it works for nonprofit leaders
- Breaking free from playing small: How being “too realistic” keeps you in the same lane year after year
- Why wait for evidence before acting slows your growth
- Real client wins sparked by leaning into healthy delusion
- How to test bigger asks, expand your network, and approach opportunities without self-disqualifying
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity.
In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it.
Topics:
- Why inner grit is the missing ingredient in many nonprofit leaders’ success
- How grit differs from hustle culture (and why that matters)
- Practical ways to build mental and emotional resilience
- The connection between grit and long-term fundraising success
- Signs you’re running low on grit (and what to do about it)
- Why skill without grit leads to stalled progress
- How to rally yourself when you’re tired, overwhelmed, or uninspired
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation.
I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonant, your campaign lacks urgency, or your structure is shaky, no amount of frosting will save it. In this episode, I break down why your campaign might feel like a “collapsed cake,” what a high-converting campaign looks like, and how my SPRINT Method™ helps you build a strategy that actually works (without the burnout or overwhelm). If you're tired of working harder for diminishing returns, this is the clarity you need.
Topics:
- Why visibility alone doesn’t drive conversion
- What weak campaigns actually look and feel like
- The “collapsed cake” metaphor and what it means for fundraisers
- The difference between emotion vs. passivity in donor messaging
- Why urgency and relevance matter more than volume
- Tactics that don’t work without a strong foundation
- Why layering on social media, peer fundraising, or ads won’t fix poor structure
- The SPRINT Method™: what it is and who it’s for
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up.
Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead with humanity, center their mission, and create events that people feel long after they leave. We talk about everything from ditching the performance pressure in storytelling to why A/V isn’t just a tech checklist, it’s a storytelling tool. This episode is full of lightbulb moments and reminders that joy and profit are not mutually exclusive. Whether you're a seasoned ED or planning your very first gala, Joey will leave you inspired to lead with more heart, more clarity, and way more impact.
Topics:
- Why the energy and intention behind events matter more than perfection
- How to avoid transactional storytelling and make your audience feel
- The difference between entertainment and impact—and how to do both
- What it means to design experiences with dignity and strength
- How Joey's team creates nonprofit events that are both joyful and profitable
- The ripple effect of honoring people, not just logistics
- Building community through connection—not performance
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything.
In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-minute YouTube workout changed my whole day. This is about momentum over perfection. Courage over rumination. Action over spinning. You don’t need the perfect deck, a full hour, or a polished strategy. You need 10 minutes and a decision to move. Let’s talk about how to find those moments and what can happen when you do.
Topics:
- What The 10-Minute Ask actually is—and how to use it today
- How coaching and community make these 10-minute wins multiply
- Why this isn’t just about productivity—it’s about possibility
- Real examples of clients who unlocked major donor relationships with one short call
- What rumination is costing your mission
- The difference between waiting for confidence vs. building it
- How to start embedding daily “brave reps” into your workflow
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal to stand out, you need the courage to plant your flag.
Topics:
- Why so many nonprofits struggle to claim their brilliance (and how to break the cycle)
- The power of repetition and why your message needs to be heard 17 times
- The difference between bragging and anchoring your authority
- Real-life examples: Airbnb reviews, sponsor meetings, and what clarity really sounds like
- Practical ideas for showcasing your impact everywhere—pitch decks, websites, thank you notes, and beyond
- How to reframe your mindset from “Who am I to say this?” to “Who am I not to?”
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and start thinking like a strategist. Let’s talk about how to ditch the vanity metrics and lead with clarity, trust, and a campaign that scales.
Topics:
- Why celebrity endorsements rarely translate into real impact
- The myth of visibility = value
- What makes a campaign “irresistible” and share-worthy
- How to build and activate a high-impact Social Street Team®
- Real examples of both failed celebrity posts and micro-influencer wins
- Shifting from vanity metrics to sustainable fundraising strategy
- How to align your board and leadership with modern donor behavior
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What if your birthday could change lives?
In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk about the power of starting small, how joy and creativity fuel sustainability in fundraising, and why showing up with purpose can inspire a whole town to rally behind your mission. From auctioning cakes to hosting galas, Kayla proves that you don’t need to be a full-time nonprofit pro to make a massive impact—you just need clarity, consistency, and a little courage to ask. Whether you’re planning your first peer-to-peer campaign or dreaming of a million-dollar impact, Kayla’s story will reignite your belief in grassroots fundraising and remind you why the why matters most.
Topics:
- Kayla shares how reading a book led her to start her first birthday fundraiser for Charity: Water
- Kayla explains how she raised over $100K—one cake (and birthday) at a time
- How tapping into joy fuels both donor enthusiasm
- Inside Kayla’s first gala with Scott Harrison from Charity: Water
- Powerful stories from the front lines of grassroots giving
- How staying connected to purpose helps you push past discomfort and keep going
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Free webinar on Oct 29: Raise More From Your Laptop Without Chasing Grants or Galas
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What if your next major hire isn’t a person, but a system?
In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you’re stuck in a cycle of burnout, chasing one-off donations, or hiring your way out of a revenue gap, this episode is your permission slip to do it differently. You’ll learn why the smartest nonprofits are stealing proven growth tactics from e-commerce brands, and how to streamline your fundraising, storytelling, and donor retention strategies without bloating your payroll. This isn’t hustle culture. This is what it looks like to fundraise smarter.
Topics:
- Why hiring more staff isn’t the answer (and what to build instead)
- The difference between a capacity issue and a clarity issue
- How e-commerce strategies are helping nonprofits grow faster
- The three essential fundraising functions most orgs try to hire for—and how to replace them with one system
- Viral partnerships & the Social Street Team® Method
- Monthly donor engines that work (without outsourcing)
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Feeling stuck at $200K? Plateaued at $500K? Are you wondering why you can’t push past $1M even when your mission is solid and your team is working nonstop? In this episode, I explain why nonprofit revenue stalls — and more importantly, how to move beyond it. From outdated donor funnels to board bottlenecks, this episode offers a smarter system for sustained growth. I walk you through real revenue tiers, key mistakes organizations make at each level, and what to do instead. If you're ready to stop treading water and start building a pipeline that scales, this is for you.
Topics:
- The three most common growth ceilings in nonprofit fundraising (and what causes them)
- Why having “more donors” isn’t always the answer
- The real difference between organizations that scale and the ones that stay stuck
- A smarter way to upgrade your donor journey (without chasing every social media trend)
- How to stop letting the board be the bottleneck
- What to do when your lead funnel is cold, your campaign fell flat, or your big funder says no
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If your fundraising strategy still runs on 2010 logic, this is your wake-up call. In this episode, I break down the concept of NextGen Fundraising—not just for Gen Z, but for every generation of donor who now expects fast, friction-free, modern giving experiences. I share why traditional tactics are burning you out, why your board doesn’t need another gala, and how to cut the clutter and focus on what actually works. Get ready for mindset shifts, strategy overhauls, and some tough love on why clinging to the past is costing you funding. If your nonprofit is still waiting on permission, outdated systems, or “someday” grants—this one’s for you.
Topics:
- What “NextGen Fundraising” really means
- Why traditional fundraising tactics are failing — and how donor habits have shifted faster
- The outdated “fundraising OS” most orgs are still using
- The myth of long cultivation cycles
- Why chasing new donors while losing your current ones is the ultimate leaky bucket
- What nonprofit leaders can learn from Shopify and Amazon
- How to use Social Street Team® to expand reach
- Why being grant-dependent is a risk, not a strategy — and what to do right now if you’ve lost a major funder's support
- Real wins from real nonprofits
- Why holding out for board meetings or retreats is costing you more than you realize
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Donors don’t act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit.
This isn’t about throwing shade. It’s about meeting donors where they are—on their phones, on the go, and expecting the same seamless experience they get from Amazon, Uber, or Netflix.
Topics:
- Why nonprofits are 10–20 years behind on digital fundraising
- How donor expectations mirror consumer habits
- What nonprofits can ethically borrow from e-commerce brands
- How better donor experiences drive recurring giving
- Why “tech hopping” alone won’t fix your fundraising
- The overlooked power of automation and personalization
- How nonprofits can stop losing donors with outdated systems
- Why improving the donor experience isn’t a luxury—it’s a survival move
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
You keep hoping your board will step up and help fundraise. They say they will. But when campaign crunch time hits, you get silence. Crickets. And you're stuck doing it all. In this episode, I walk you through the real reasons your board isn't fundraising — and it’s not just because they’re busy. From fear of rejection to outdated event mindsets, I unpack the top 10 blockers (with real-world examples), and most importantly, how to turn things around. You’ll walk away with practical steps to re-engage your board, shift your leadership energy, and activate their networks for your next campaign. This one’s a boardroom must-listen.
Topics:
- The top 10 reasons board members avoid fundraising
- Why high-achievers fear fundraising more than you think
- How to reframe board expectations (without begging)
- Scripts, examples, and small asks that actually work
- What your board really needs from you as a leader
- Why "we need $100k" isn’t a campaign — and how to fix it
- Turning one board win into a cascade of collective momentum
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Ever pour your heart into a campaign, emails sent, donors hyped, and an event planned, only to hit a wall? Donations stall, goals aren’t met, and suddenly, it feels like you failed. This episode is your permission slip to pause, reflect, and bounce back stronger. In part two of the mindset series, I’m sharing a concept I coach clients on weekly: The 7-Minute Rule. It's the strategy that helps nonprofit leaders recover from fundraising flops without spiraling into shame or burnout. Because the real issue isn’t that you missed the mark—it’s that no one taught you how to process the disappointment and evaluate what’s next. If you’ve ever walked away from a fundraiser thinking, “What’s the point?”—this one’s for you.
Topics:
- What is the 7-Minute Rule—and how it saves your campaigns (and sanity)
- Why post-campaign silence kills momentum and what to do instead
- How to evaluate a campaign without making it personal
- What emotional agility has to do with sustainable fundraising
- The importance of celebrating wins—even when you don’t hit your goal
- The mindset shift that separates stalled nonprofits from seven-figure growth
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
You know that moment when someone doesn’t reply to your email, or a donor backs out, or you get an unsubscribe notification—and suddenly, your stomach drops? Rejection stings—it hits hard and can hijack your momentum fast.
In this episode, I’m sharing something I’ve been coaching on behind the scenes: The 7-Second Rule. It’s a mindset tool to help you handle rejection—ghosting, “no thank yous,” radio silence, without falling into a spiral that slows your mission down. Because the real issue isn’t the “no.” It’s what happens in the seven seconds after. That’s when your inner critic gets loud, your confidence dips, and you start playing small. But it doesn’t have to be that way. This episode will help you pause, reframe, and keep showing up like the fundraising CEO you are.
Topics:
- Why your brain interprets “no” as danger—and how to interrupt that spiral
- The difference between taking rejection personally vs. seriously
- How to coach yourself through the first 7 seconds of emotional response
- Real-life examples of how ghosting and unsubscribes trigger fundraising fear
- How to reframe setbacks into strategy and turn self-doubt into brave action
- Powerful self-coaching questions to get unstuck and lead like a CEO
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Your campaign launched strong—emails out, ambassadors ready, social posts scheduled. And then the momentum vanished. You’re not alone.
I’m sharing what no one prepares you for: the messy middle of your fundraising campaign. That moment when things slow down, energy dips, and you start asking, “Where is everybody?” If it feels harder to move donors right now, you’re right. The game has changed. Campaigns that used to work aren’t hitting the same, and it’s not because your cause isn’t worthy. It’s because “good enough” no longer cuts it. Your donors are behaving more like consumers. They need urgency, energy, and movement.
In this episode, I’m walking you through why campaigns stall—and what to do instead. You’ll learn how to spot the stall before it happens, how to inject new momentum when the buzz dies down, and why donor fatigue is often a leadership energy issue in disguise. This isn’t about working harder. It’s about leading differently. Let’s get your campaign moving again.
Topics:
- The real reason your fundraising campaign is stalling out
- How “donor fatigue” is actually leadership fatigue in disguise
- Why good enough isn’t good enough anymore (and what to do instead)
- The psychology of urgency and how to build it into every campaign
- What donors really need to act now
- How to reignite mid-campaign momentum with a simple but powerful strategy
- What the best campaigns get right: movement, not maintenance
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you're still fundraising alone, this episode will change everything. Whether you're a solo shop executive director, a part-time founder, or running a million-dollar organisation, one thing is clear: you're not meant to do this work alone.
In this episode, I’m walking you through exactly how to grow faster using digital ambassadors—aka your passionate, everyday supporters who already love your mission and are ready to spread the word. From awareness to fundraising to enrollment, mobilizing others is no longer a nice-to-have—it’s essential. Because what worked in 2014 doesn’t work in 2025. And when you build the right team around you? That’s when you scale.
If you’ve ever said “we don’t have a big enough audience,” or “our team’s already maxed out,” this one’s for you. You don’t need a bigger team—you need the right people activated around you.
Topics:
- Why fundraising is no longer a one-person job (and what to do instead)
- The mindset shift from broadcasting louder to multiplying your voice
- Why Gen Z and Millennials want to influence for good, not just donate
- How to use peer-to-peer fundraising the right way
- What digital ambassadors actually are—and how to find yours
- Specific examples of how orgs are using digital teams to grow faster
- Why your small-but-mighty community is more powerful than you think
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’ve ever felt like your board is holding you back—or worse, like you’re stuck asking for permission to lead the organization you’re working so hard to grow, you’re not alone. In this episode, I'm joined by Sabrina Walker Hernandez, founder of Building Better Boards, to dig into why so many nonprofit CEOs get stuck parenting their boards — and how to break free from the cycle.
Sabrina’s lived it from all sides: she’s run a thriving nonprofit, serves on five boards, and is not afraid to name what’s happening behind closed doors. We talk about board bullies (yep, they exist), permission culture, burnt-out executive directors, and what happens when you stop begging and start leading with confidence. If you’ve been stuck in the cycle of over-explaining, over-prepping, or just over-it, this one will remind you: you’re more powerful than you think.
Topics:
- Why recruiting "warm bodies" will keep you stuck
- The unspoken truth about board bullies (and how to reset the power dynamic)
- How to onboard, train, and lead your board with authority
- What to do when your board isn't producing (and how to fix it)
- Why asking for board approval on everything is slowing you down
- Why professional development isn’t a luxury—it’s essential
- Why your board is actually waiting for you to take the lead
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Ever feel like your nonprofit is saying all the “right” things but still not growing the way you want? In this episode of The Purpose & Profit Club®, we’re flipping the script on what you think is the problem. It’s not visibility or the economy—you’re blending in. You’ll leave this episode with the motivation—and permission—to say what only you can say. To show up with boldness. To be impossible to ignore. If you’ve ever said, “We’re doing incredible work, but people don’t get it,” this one’s for you.
Topics:
- What your differentiator is—and why you need one (hint: “we make a difference” doesn’t count)
- Why vague, vanilla language keeps people scrolling
- Real stories from orgs who dropped the “nonprofit-speak” and raised more
- How to stop hiding behind committee-approved messaging that’s sucking the soul out of your
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Are you waiting for motivation to strike before you write that email, make that donor call, or launch that campaign?
In this episode of the Purpose & Profit Club® Podcast, I break down the sneaky trap nonprofit leaders fall into when we rely too much on either motivation (which feels good but disappears fast) or commitment (which can quickly turn into burnout if we’re not careful). I share real-life examples—from my improv class to client wins—and show you how to build momentum even when you don’t feel ready. This one’s packed with mindset shifts, real talk about dread, and actionable ways to get unstuck, take brave action, and actually feel better doing it.
Topics:
- The real difference between motivation and commitment (and why we need both)
- Why relying only on motivation leads to inconsistency and waiting
- How over-relying on commitment leads to burnout and resentment
- Real stories from nonprofit leaders who took action—even when it wasn’t perfect
- How to create motivation by celebrating small wins
- What dread really is and how to move through it with kindness
- Why messy action beats over-prep (every time)
- Tips for getting unstuck with personal examples you can try today
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
This episode is one of those had-to-record-it-right-away moments. I’m sharing a mindset shift that will completely change how you approach donor outreach, fundraising campaigns, partnerships, and even your emails. It’s called the 100% YES Method—and once you understand it, you’ll never pitch or plan the same way again. Inspired by a little league coaching moment with my son (stay with me, sports fans and non-fans alike), I’m breaking down why assuming the answer is "YES" until it clearly isn’t creates unstoppable energy, faster results, and wildly magnetic campaigns. We’re talking less hesitation, more conviction—and yes, way more funding. If you've ever caught yourself holding back your ask, hedging on your goals, or burying your CTA at the bottom of your email, this episode is for you. It’s time to get out of the “no zone” and move into confident action that actually gets results.
Topics:
- What is the “100% YES Method”—and why it works in fundraising, partnerships, marketing, and beyond
- How a little league batting tip inspired a mindset shift that can transform your campaigns
- Why most fundraisers hesitate—and how to ditch doubt and show up with confidence
- The ripple effect of showing up like your audience already wants to say YES
- Real examples of how this method applies to donor meetings, social media outreach, email campaigns, sponsorships, and board engagement
- The signs you’re stuck in the “NO zone” (like burying your CTA or playing small with asks)
- How to build confidence, momentum, and scale your impact faster without burning out
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What happens when you mix a powerhouse ALS advocate, a faith-driven advancement leader, and a whole lot of heart? You get this conversation.
Recorded live at GiveCon, presented by Bloomerang and QGiv, I sat down with Wendy Faust, Executive Director of Live Like Lou Foundation, and Jen Waning from the Sisters of St. Francis, and let me tell you—it was one of the most real, heartfelt, and surprisingly joyful chats I’ve had in a long time. We talk about the uncertainty so many nonprofits are navigating right now—and how to meet it with clarity, community, and courage. Wendy shares how Live Like Lou is turning personal loss into legacy and how even a simple lemonade stand can spark powerful donor connections. Jen reflects on what it means to honor the wisdom of 124 sisters who’ve spent their lives in service—and what legacy looks like when you’re truly thinking long-term. Together, we celebrated how nonprofits hustle for joy, even in the hardest moments. If you’ve ever wondered how to make your mission magnetic—or how to show up more boldly in your community—this is the episode for you.
Topics:
- The fundraising challenges and opportunities facing nonprofits in 2025
- How Live Like Lou is funding early-career ALS researchers and supporting 700+ families annually
- The power of community events, like Lou Gehrig Day and Lou’s Crew peer fundraising
- Strategies for getting new, younger supporters involved in niche causes
- Legacy work with aging communities—how the Sisters of St. Francis are preserving stories and values
- What it means to be transparent with donors during uncertain times
- The emotional and deeply human side of nonprofit work—grief, joy, and everything in between
- Using storytelling, branding, and real-life moments to deepen donor connection
- The importance of “repping” your mission—and how a hat or sticker can start a movement
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
What makes a retirement community more than just a place to live? How do you build a culture so strong that residents, their families, and even local businesses want to give back?
This week, we’re live at GiveCon, presented by Bloomerang and QGiv, with the Bridgewater Retirement Community team—and trust me, their fundraising approach is something special. They raised $5 million in just 18 months, but the real magic is in how they connect, the stories they tell, and the generosity they inspire every single day. This story is about fundraising and, more importantly, belonging, community, and impact. Whether you're in nonprofit development or just love hearing about organizations doing things right, this conversation is one you don’t want to miss. Hit play and get inspired!
Topics:
- How Bridgewater Retirement Community built a culture where giving is second nature
- The Live Well campaign success story – How BRC shifted from funding buildings to funding people—and raised $5M in record time
- How BRC captures and shares the real-life impact of their programs
- Why the very people they serve are some of their most passionate givers
- How frontline staff turned ideas into reality, funding trips, wellness programs, and even a senior prom
- The magic of relationship-driven fundraising – Why major gifts often come from deep trust, not just a strong pitch
- How every team member at BRC sees themselves as a fundraiser
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
The nonprofit world is shifting fast, and if you want to stay ahead in 2025, you can’t rely on last year’s strategies. After attending and speaking at GiveCon, I took a step back to really absorb what’s working—and what’s not. From AI-powered donor outreach to bold fundraising asks that work, I’m breaking down the 10 biggest nonprofit marketing and fundraising trends that will shape how you raise money and grow your mission this year. The organizations that win are the ones willing to be brave, adapt fast, and put relationships first—and that’s exactly what I’m covering in this episode. Whether you’re looking to scale up recurring giving, get better at bold fundraising asks, or tap into the power of storytelling (the right way), this episode will give you the edge you need.
Topics:
- Why bold fundraisers always raise more money and how to stop playing small
- The real reason you’re hesitant to ask and how it’s costing you funding
- How to market “hard-to-talk-about” missions and connect with the right audience
- How to create a sense of community that keeps donors coming back
- A simple (but wildly effective) donor engagement trick you can steal today
- Why uncertainty shouldn’t scare you—it should push you to innovate
- The two fundraising strategies that every nonprofit leader should be prioritizing
- Smart ways to use AI in your nonprofit without losing the human connection
- Why waiting for the perfect campaign is holding you back (and what to do instead)
- How to ethically gather and use impact stories (and why consent should never be forever)
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Nonprofit fundraising doesn’t have to be a guessing game or a long, drawn-out, exhausting process. Yet, so many nonprofit leaders struggle to hit that $10k+ mark every time they run a fundraiser. If you’ve ever felt like fundraising is an uphill battle, you’re not alone—but it doesn’t have to be this way. In this episode, I’m breaking down the two essential skills that will help you raise five figures consistently—without dragging out campaigns for months or shouldering all the work alone. Whether your nonprofit is brand new, stuck at 100k, or even more established but still struggling with fundraising momentum, this episode will give you clear, actionable strategies to make every campaign successful. Plus, I introduce my brand new program—The SPRINT Method™! This is my step-by-step system designed to help you raise 10k+ on repeat without stress, long waits, or doing it all alone.
Topics:
- Why most nonprofits make fundraising harder than it needs to be
- The two major traps that keep organizations stuck in fundraising stress mode
- Skill #1: Confident, proactive donor outreach (and how to get comfortable making bold asks)
- Skill #2: Fast, action-oriented campaigns (why short, high-impact fundraising sprints are key)
- How to stop solo fundraising and activate your network for peer-led campaigns
- The biggest mistakes nonprofits make that kill fundraising momentum
- How to ditch long cultivation cycles and start raising money faster
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
You’ve poured your heart into your nonprofit, spending nights and weekends building programs, rallying volunteers, and making an impact—yet, there’s still not enough funding to quit your day job and go all in. Sound familiar? So many nonprofit founders get stuck in this exact cycle—working tirelessly but never quite breaking through to a fully-funded organization. And here’s the hard truth: The way you’re fundraising is keeping you stuck.
In this episode, I’m breaking down how to raise enough money to finally go full-time, why small-dollar fundraisers (like that exhausting gala or 5K) aren’t the answer, and the exact strategy to bring in $10K+ every time you fundraise. Plus, we’re talking about the mindset shifts you need to make to pay yourself without guilt—because your nonprofit can’t grow if it can’t keep you. If you’re tired of running on fumes and ready to lead your organization with full-time energy and full-time funding, this episode is your blueprint.
Topics:
- The #1 reason part-time Executive Directors stay stuck (and how to break the cycle)
- Why small fundraising events aren’t the magic fix
- How to start securing mid and major gifts instead of relying on small-dollar donations
- The money mindset shift you need to confidently pay yourself
- How investing in leadership increases funding by 2-3x
- A step-by-step guide to raising $10K+ every campaign using the Sprint Method
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
If you’re not hitting your fundraising goals, it’s easy to think the problem is your CRM, website, or donation platform. But switching tools won’t fix a broken strategy. I see so many nonprofits stuck in a cycle of blaming their tech instead of addressing the real issue—how they’re engaging donors and running campaigns. In this episode, I’m breaking down three major reasons organizations miss their fundraising targets and what to do instead. I’m talking about the difference between reactive and proactive fundraising (and why most organizations are stuck in survival mode), the fear of making bold asks, and the importance of differentiation—because if you blend in, you’ll be ignored. If you’re tired of feeling like you’re constantly fundraising but never getting ahead, this episode is for you.
Topics:
- The myth of "better tech = better fundraising"—why tool-hopping won’t solve your funding problems
- The real reasons nonprofits miss their fundraising goals
- How to shift from reactive fundraising to a proactive donor engagement plan
- The power of bold, emotionally-driven storytelling (and why playing it safe is hurting your donations)
- Why differentiation is key—if you don’t stand out, donors will choose none
- The fundraising Sprint Method: how to stop the constant scramble and start raising more with less effort
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Grants disappearing overnight? Funding feeling more uncertain than ever? If the recent federal grant freeze had you panicked, you're not alone. Traditional nonprofit funding strategies aren’t as secure as they once were, and it’s time to rethink how your organization brings in revenue.
I’m breaking down the biggest funding red flags I’m seeing right now, why social media without conversions is a giant waste of time and money, and where you should be reallocating your budget to bring in bigger, more sustainable donations. Plus, I’m talking about influencer-led campaigns (yes, even for small nonprofits) and why they’re one of the most effective fundraising strategies today. If you’re ready to stop relying on unpredictable grants and donor cycles and start building funding momentum that lasts, this episode is a must-listen!
Topics:
- The recent grant freeze and why relying too much on one funding source is risky
- How a heavy dependence on major donors, grants, or one big event can put your nonprofit in danger
- The real reason why your social media strategy isn’t bringing in donations—and how to fix it
- Why keeping low performers (or outdated strategies) is costing you more than you realize
- The truth about PR and marketing agencies—why they won’t magically unlock donor dollars
- How influencer partnerships and Social Street Teams® are changing the fundraising game
- Where to reallocate your budget for maximum impact (stop overspending on things that don’t work!)
- Why fast, digital-first fundraising strategies are the key to sustainable revenue growth
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Ever feel like your to-do list is never-ending? Nonprofit leaders, founders, and busy professionals are juggling way too much—and it’s keeping you from the work that actually moves the needle. That’s why I brought in VA expert and business coach, Sara Wiles, to talk about a total game-changer: hiring a virtual assistant. We’re breaking down exactly how hiring a virtual assistant can transform your productivity, free up your time, and (finally) get those bottom-of-the-list tasks off your plate. If you’re feeling overworked, under-supported, and desperate for more breathing room, this episode will show you how to hire smart and reclaim your time—without blowing your budget.
Topics:
- Sara’s journey from corporate event planning to running an online virtual assistant business
- Why nonprofit leaders waste way too much time on the wrong tasks
- The real ROI of hiring an assistant (and why it’s more affordable than you think)
- How to identify what tasks to offload and find the right VA for your needs
- Why feedback loops are crucial for a successful VA relationship
- The hiring process: what to look for, how much to pay, and how to onboard smoothly
- The power of personal connection in nonprofit storytelling (yes, YOU need to be in your content!)
- How VAs can help with influencer outreach & donor engagement
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Let’s talk about something that’s quietly draining your nonprofit—outdated leadership. You know the kind… the board that plays it safe, resists change, and clings to “what’s always worked” even though it’s clearly not working anymore. And guess what? It’s costing your mission millions. In this episode, we’re calling it out: playing small is the biggest risk you can take. I’ll walk you through why leadership’s fear of innovation is keeping you stuck, why your nonprofit needs to invest in modern fundraising strategies, and how organizations that embrace bold moves are seeing massive results. Plus, I’m sharing a few case studies of nonprofits who ditched the old playbook, leveled up their approach, and unlocked hundreds of thousands in new funding. So, if you’ve ever felt like you’re dragging your board into the future—or worse, getting shut down every time you bring a fresh idea to the table—this episode is for you. It’s time to break the board barrier and start fundraising smarter, faster, and bigger.
Topics:
- The real reason board members resist change (and how to overcome it)
- Why playing it safe is actually the biggest risk for your mission
- How modern fundraising tools and digital campaigns can 10x your donations
- A step-by-step approach to presenting bold ideas (so you get a YES)
- The power of influencers & digital ambassadors (and why nonprofits aren’t even asking)
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Let’s talk about galas. The often over-the-top events that take forever to plan and leave you feeling more drained than excited, and leave you thinking “Is this even worth it?” If so, you’re not alone. In this episode, we’re having an honest chat about why these big fundraising events can do more harm than good. Raising more money doesn’t have to mean throwing another black-tie affair. I’m sharing what’s working for nonprofits right now—fun, low-key events, creative pop-ups, and innovative digital strategies that bring in big results without all the stress. If you’re ready to rethink fundraising and finally ditch the overwhelming event planning, you’ll love this one!
Topics:
- Why traditional galas and big events might be hurting your nonprofit’s growth
- The real cost vs. profit of large-scale fundraising events
- Smarter and faster alternatives that engage your audience and raise more funds
- How to measure ROI on fundraising efforts and what to stop doing
- The power of low-lift, high-impact events like brewery pop-ups and porch parties
- How a Social Street Team™ can multiply your fundraising efforts effortlessly
- The five-hour rule for evaluating fundraising activities
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Nonprofits, it’s time to rethink how you approach growth. The challenges you’re facing—the rising costs, donor fatigue, and constant burnout—aren’t going to be solved with the same old strategies. In this episode, I discuss why traditional fundraising methods fall short and how you can flip the script with bold, modern solutions. I am covering donor behavior shifts, how to tap into the $127 billion Creator Economy, and why mobilizing a Social Street Team™ could be your nonprofit’s secret weapon. Whether reaching new donors, scaling impact, or simply working smarter (not harder), this episode is about moving your mission forward. If you’ve big goals and are ready to invest in strategies that work, this one’s for you. Let’s make 2025 your breakthrough year.
Topics:
- The problem with old-school fundraising: Why traditional methods fall short in today’s landscape
- The power of Social Street Team™: How leveraging influencers, creators, and ambassadors can revolutionize fundraising
- How changes in donor behavior require nonprofits to innovate
- Strategies to help your board see the value of investing in modern approaches like the Social Street Team™
- Case studies of nonprofits that doubled or tripled their fundraising goals using this method
- How to make the case for support, outline goals, and get started with a Social Street Team™ in 30 days
- Why continuing education and new strategies are critical to nonprofit success
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Today, we’re talking about a game-changer: influencer partnerships and why they’re the fastest, most impactful way to raise funds, build awareness, and grow your nonprofit—without spending a dollar. If your nonprofit isn’t already tapping into the creator economy, you’re leaving money (and so much impact) on the table. I’m breaking down how free influencer partnerships work, and why they’re not just for big-name nonprofits. Whether you’re running a small shop or a million-dollar organization, I’m here to show you how to build authentic, no-budget collaborations with creators who want to use their platforms for good. Get ready for real talk, real examples, and actionable tips to attract influencers, activate your Social Street Team™, and crush your next campaign with style.
Topics:
- Debunking myths about influencers and how they can be part of your mission without a budget
- Why influencer marketing isn’t a trend—it’s the future of fundraising
- Christina’s proven method for activating influencers, creators, and local businesses to amplify your cause
- Case studies that prove it works: learn how nonprofits have doubled their goals with influencer support
- How to attract the right influencers: it’s about bold storytelling and showing them why your cause matters
- Why NOW is the time to act and how to make 2025 the year of charge
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Todaywe’re breaking down why traditional fundraising isn’t cutting it anymore. Donor habits have shifted, motivations have evolved, and clinging to outdated tactics like galas, auctions, and 5Ks is holding your organization back.
Here’s the hard truth: what worked a decade ago now delivers diminishing returns. Donors today want connection, impact, and innovation—not the same tired playbook.
In this episode, I’ll unpack why these methods are falling short, reveal what’s working right now, and arm you with the insights you need to take bold action. Share this with your board to show them exactly why it’s time to ditch the old-school approach and embrace strategies that actually resonate with today’s donors.
If you’re ready to stop playing small and start driving real results, this episode is your roadmap.
Topics:
- Donor habits and expectations have evolved, and clinging to outdated fundraising habits is now your biggest bottleneck—fundraising isn’t timeless.
- Old school fundraising’s core issue is that they are focusing on transactions rather than cultivating community engagement or meeting donors where they are
- Fast-track your visibility by partnering with influencers and leveraging social media to leave the traditional donation timeline in the past to get more money in the door faster
- Creating donor movements so irresistible that followers, donors, subscribers, and volunteers can't help but give
- How you can double your campaign, increase recurring giving, hit funding goals early, grow your donor base and more using a Social Street Team™
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
In this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a close look at the 2024 Giving Tuesday numbers—$3.6 billion raised in the U.S. alone—and uncover why some nonprofits thrived while others didn’t. Spoiler: It’s not about going viral. It’s about activating the networks you already have and leaning into strategies like building a Social Street Team™. If you’re ready to ditch outdated fundraising tactics and unlock real growth, this episode is for you!
Topics:
- Why follower count doesn’t equal fundraising success and how smaller nonprofits are raising big dollars
- The problem with relying on traditional fundraising mindsets and risk aversion
- Insights from the 2024 Giving Tuesday results and how $3.6 billion was raised
- The power of activating a Social Street Team™: what it is, how to build one, and why it’s the future of fundraising
- Real-life examples of nonprofits leveraging small but mighty teams to raise tens of thousands of dollars
- How to cultivate younger donor bases and engage millennials, Gen Z, and Gen X
- Why broadcasting alone won’t cut it—focus on mobilizing and activating supporters
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
There are 10 trends that are revolutionizing nonprofit fundraising in 2025 and beyond. If you're ready to build unstoppable donor movements and you're ready to break revenue plateaus, you're in the right place. If you follow these trends, you will see increased growth, increased donor engagement and retention, and of course, donations. So grab a pen, bookmark this and dive in with me!
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
In this episode I want to talk about plateaus – every organization, every business ever has experienced some flavor of a plateau. For a lot of nonprofits, it sounds a little bit like this: Your campaign started strong, donations were rolling in, you are feeling excited because you can just feel the buzz. But then, like clockwork, it just flatlines. Plateaus don’t happen because donors stop caring, they happen because you stop giving them motivation to engage. So we're going to dig into the five reasons why plateaus happen today, and some of my favorite strategies to get you out of the messy middle, get you out of that plateau and close that campaign strong.
Topics:
- Stop speaking at donors and start talking with them: If your messaging feels like a lecture, your donors wills top listening, plus refreshed ideas of how to engage instead
- Use your biggest donors to their full potential: Plan ahead, mobilize your Social Street Team™, and fundraise as as team
- Check your calls to action: Make sure your CTAs are specific while dialing up urgency and communicating the consequences of inaction
- Taking stock of your own energy: You have to be the most bought in person on your campaign to bring everyone else along for the ride
- The impact of differentiation: Develop a personal, bold point of view and be unapologetic about your uniqueness in order to stand out from the crowd
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Today I’m sharing the the three questions every donor asks—whether they say them out loud or not—before they decide to give. Understanding these questions is a game-changer for creating campaigns, writing appeals, and connecting with donors.
If you’ve ever felt stuck crafting the “perfect” ask or struggling to connect with your audience, this episode will give you the tools to create messaging that resonates and inspires action. Tune in, and let’s answer those three questions together!
Topics:
- Why donors want to feel like partners, not heroes—and how this mindset shift changes everything
- The importance of showing the long-term impact of donors' gift, not just the immediate results
- How to build trust with donors by being authentic, relatable, and human
- Why having a strong street team and endorsement from others is so powerful in building credibility
- Tips for avoiding “emergency-only” fundraising and creating a sustainable message of change
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Y'all, we have a trio on the podcast today. I'm so excited to welcome Dr. Theresa Ashby and Catherine Curry-Williams to the podcast. Cat is a dynamic speaker and bestselling author known for her raw, authentic, and caring approach while Dr. Ashby challenges the status quo through her high-energy, cutting-edge, and humorous presentation leaves audiences re-imagining the future of business. Both are experts on collective giving and are reimagining philanthropy with their grassroots organization, The She Angels Foundation, where they are pooling their resources to make a big impact through $5,000 grants to underfunded organizations. What struck me most was their emphasis on making philanthropy accessible and fun – turning it into a "party" where members can see their dollars at work. They are challenging the notion that you need to be a major donor to make a difference, showing how small, consistent contributions can add up to create real change. After listening to this episode, you’ll feel energized about the potential for this model to transform the nonprofit and “community” landscape.
Topics:
- The power of collective giving and using strategic giving to make a huge impact with small donations while fostering community
- How Theresa and Catherine are reimagining what it means to be in community via diversity, belonging, openness and freedom – especially for women
- Why Catherine believes people are inherently good, and how Dr. Ashby is helping people learn how to implement that good
- Living out your values not even in your daily life, but through your philanthropic efforts too in order to emulate how others can do the same
- Recognizing that the younger generations are now in the position where they can teach us about giving, monetarily and beyond
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Today, I’m taking you behind the scenes of something new I’ve been doing—an improv class! I signed up on a whim, and it’s been such a game-changer for how I think about fundraising, storytelling, and even just showing up for donors. In this episode, I’m sharing what improv has taught me about committing fully—whether it’s to your energy, campaigns, or messaging—and why half-hearted effort (what I call “decaf energy”) doesn’t cut it. I’ll give you tips on how to shift into full commitment, bring contagious energy to your work, and how to adopt those unexpected plot twists we all experience as nonprofit professionals in your campaigns. It’s all about stepping out of your comfort zone, going all in, and creating magnetic moments that draw donors and supporters to your cause. Let’s dive in!
Topics:
- How committing to your energy can transform your fundraising efforts
- Lessons from improv: letting go of self-doubt, embracing imperfection, and staying in the moment
- Why low energy (“decaf energy”) can hold back your fundraising campaigns and how to shift into full commitment
- Practical tips to boost energy: movement, music, visual triggers, and more
- The power of specific, bold storytelling to engage and excite donors
- How to handle plot twists in campaigns and stay focused on your end goal
- Ways to motivate and energize your board, donors, and supporters to take action
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
We're digging into Giving Tuesday today. Last year, Giving Tuesday had a record breaking year. It broke all the years passed, raising $3.1 billion in the US alone. That was a 15% revenue increase over the previous year. Beyond that, research shows that 24% of Giving Tuesday donors are actually first time donors to the organization. So, today I'm going to share the 10 strategies that will help you have a record-breaking campaign, and this is something you can apply to any campaign so even if you’re listening to this when Giving Tuesday has already passed, don’t skip this episode! We’re covering everything from leveraging your current audience while also growing it to leaning into repetition and honing your follow up strategy and so much more. By implementing these strategies, you can achieve great success, whether it's for Giving Tuesday, year-end fundraising, or beyond.
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Today, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and growing a monthly giving program that builds real connections with donors, creates a strong community, and boosts your impact over time. Whether you're new to monthly giving or ready to level up, Dana’s advice will help you build a loyal group of supporters who believe in what you do.
Topics:
- Why recurring donations are essential for creating loyal donor communities and stable funding streams
- Building a “product” out of giving: How naming, branding, and purpose-driven communication can transform a donation into a meaningful donor identity
- The importance of crafting a donor journey that keeps donors engaged through personalized touchpoints, unique events, and surprise milestones
- How running compelling campaigns, leveraging automation, and using Facebook Ads can attract new donors and keep existing ones
- The most common pitfalls Dana sees in monthly giving programs and communication, and how to overcome them
- The future of nonprofit giving: Dana’s vision for democratizing philanthropy, allowing everyone to feel like a philanthropist, no matter the donation amount
For a full list of links and resources mentioned in this episode, click here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I am thrilled to speak with Erica Wassdorp, a monthly giving expert with over 41 years of experience, today. Monthly giving is on the rise and we’re sharing how to start or grow yours. And the best news from Erica? Your long-term success is more about investing time than money. She highlights the importance of shifting mindsets to see monthly donors as loyal, long-term supporters instead of smaller donors. When you listen in, you will hear practical strategies for engaging your database, from leveraging simple tools to crafting compelling value propositions. She stresses the power of personal connections, testimonials, and automation to enhance the donor experience. Listen to the full episode to unlock the transformative power of monthly giving for my organization!
Topics:
- Opportunities in monthly giving: Investing time rather than money to focus on younger donors who are comfortable with tech and subscriptions
- Cultivating the right mindset: Understanding that growing your monthly donor database is often a long game but the more profitable option
- Creating more options for donors: How to constantly plant the seeds of giving for every person in your database via extended campaigns, buttons, testimonials, and more
- Optimization for your monthly donors: Helping your donors feel individually seen in each of your campaigns and how to infuse more personal content within automation
- Learning from experience: Erica’s insights from being a part of over 50 monthly donor campaigns and why she wants you to take just one step
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Abby Jarvis, Head of Content at Neon One, is sharing the latest data on recurring giving—a sector that has seen significant growth over the past five years. What makes Abby's insights invaluable is her ability to break down complex data into actionable steps that won’t overwhelm you. Find out proven strategies for promoting and sustaining recurring donations, including personalized communication approaches and leveraging key opportunities like Giving Tuesday.
Topics:
- Growth in recurring giving: Industry-wide, there was a 3.5% decrease in active supporters, but a 127% increase in monthly donors.
- Retention and lifetime value of recurring donors: Ending the hamster wheel of giving to create something that is more sustainable and scalable
- Organic growth and engagement: 50% of recurring donors in the study made additional gifts, including volunteering, serving on boards, and purchasing memberships
- Beyond consumer choices: How to use the emotional decisions of giving to your benefit and other strategies to encourage recurring giving
- Year-end fundraising and recurring giving: 12% of all recurring donations are initiated on Giving Tuesday, plus how to highlight the impact of their gifts and the urgency of your cause
Click here for The Nonprofit Recurring Giving Report
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Find out how your nonprofit can secure funding for the next decade! In this episode, I’m diving into the unstoppable rise of influencer marketing for nonprofits and why getting in on it now is critical—before you’re left behind.
My clients in The Purpose & Profit Club™ are seeing huge wins by leveraging influencer marketing and growing their Social Street Teams™. I’ll take you behind the scenes of the method I created and show you how to blend major donor outreach with an influencer marketing strategy that can transform your organization. This isn’t just a trend—it’s becoming the top way nonprofits can cut through algorithm barriers and get consistent funding for years to come. Start now, and ensure your organization thrives into the future!
I extensively teach The Social Street Team Method™ in The Purpose & Profit Group Coaching Program – you could experience some of the same wins that I chat about in this episode!
Topics:
- The current landscape of nonprofit giving has changed: why moving from traditional paid ad campaigns to influencer-driven campaigns rooted in partnership is key.
- How to find an influencer for your organization to partner with, tap into brand new audiences via their preferred platforms, and end fundraising silos
- The Social Street Team Method™: What it is and how to use it ahead of Giving Tuesday and how to be successful no matter your current following and (lack of) partnerships
- Training and supporting your Social Street Team™ so it feels nothing like board work and encourages retention year over year
- The future of giving: partnering frictionless giving, forward-thinking and bold messaging, and influencer marketing to expand your giving
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Speaker, coach, and community builder, Floyd Jones, is with us today! As the Founder of BackBlack, a platform that has raised over one million dollars for Black-led nonprofits. Floyd is incredibly energizing and in this episode, he will challenge you to think bigger and believe more in the power of your organization, no matter how small. Floyd shares his own journey of overcoming self-doubt to build incredible partnerships and impact.
Topics:
- Unlocking Your Potential: The power of leveraging what you already have, believing in yourself, and attracting the right support to reach the next level of success.
- Overcoming the fear of being a beginner, of starting something new, of failing publicly to breakthrough to success
- End-of-Year Strategy Focus for Small and Midsize Nonprofits: Key areas nonprofits should prioritize as they develop impactful end-of-year plans.
- Floyd’s 4 Cs for Donorship Growth: How Floyd’s framework can exponentially increase your donor engagement and retention.
- What it means to build and engage with a community, focus on relationships, and make it mutually beneficial for all
- How Floyd is challenging the idea that “giving is down” and how he’s raised $1.2 million dollars for over 700 nonprofits will full court press campaigns
- Letting Go of Fundraising Anxiety: Why detaching from the outcome of your fundraiser is crucial, especially when nerves are high during outreach efforts.
- Outside of the box ideas to be more collaborative to create more partnerships that get you closer to your sponsorship and funding goals
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I’m excited to have Jenn Graham, founder and CEO of Inclusivv, on this final episode of the Investor Mindset Series. Inclusivv creates spaces for courageous conversations around inclusion and civility, and Jenn’s passion for building community shines through. Find out about her unique approach to networking—making real, meaningful connections instead of just transactional ones—and her journey navigating the ups and downs of fundraising as a female founder.
Topics:
- How Jenn raised $2M by building real relationships and pitching bold, impact-driven visions
- How Jenn’s reimagined networking goes beyond transactions and focuses on shared visions, deep conversations, and authentic connections
- The secret to pitching with confidence—why leading with purpose resonates with investors
- How to handle rejection with grace, learn from it, and use clarifying questions to turn a “no” into future opportunities
- Building civil conversations in polarized environments and how curiosity plays a role in fostering inclusive communities
- Why vulnerability is a superpower for female founders—it builds trust and forges deeper connections
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
What's Actually Working in 2025 - Free Registration Here
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
I’m thrilled to welcome Kendra Koch, founder of Divergently, to our Investor Mindset series. Divergently supports late-diagnosed neurodivergent women, offering resources and community. Kendra shares key insights from her Silicon Valley startup experience on building strong relationships with funders, the power of transparency in storytelling, and staying resilient through rejection. We also dive into how she’s driving excitement for her mission and keeping her community engaged. Whether you're neurotypical or not, there's a lot to learn from Kendra’s approach to mission-driven work.
Topics:
- A better way to report back to funders in the impact and nonprofit space and why knowing your community is key
- The impact of having relentless optimism and belief in your mission and how to get comfortable with rejection
- The power of relentless optimism and belief in your mission—plus, how to get comfortable with hearing “no”
- How Kendra has created a storytelling process on social media that works for her and her audience that isn’t so personal but still creates engagement
- Building authentic connections online and why empathy is key to crafting effective marketing and communication
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
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- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
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- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
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Today’s episode kicks off a game-changing series where we take a page from the Venture Capital playbook. We’ll explore how to position your fundraising pitches as strategic investments, moving beyond transactional donations. Learn how to frame your ask like an opportunity funders won’t want to miss, positioning them as essential partners in driving long-term impact.
I’m joined by Naseem Sayani, a general partner at Emmeline Ventures, a group of investors steadfastly committed to investing in and serving as catalysts for new, emerging founders & businesses. They invest in female founders building game-changing businesses that empower women, in particular, to manage their health, build their wealth, and live in a cleaner, safer world.
Coming from the nonprofit world, I was struck by the speed and audacity of VC funding compared to the slower approach rampant in the nonprofit sector. Naseem shares invaluable insights on what it takes for women founders to succeed in this fast-paced ecosystem from building genuine connections to her advice to lead with the numbers (not empathy). After this episode, you’ll feel more prepared in your role of leveling the playing field for female founders – whether that be in the private or nonprofit sector.
Topics:
- The urgent need for more women in venture capital: A look at the barriers women face and how Emmeline is leading the charge to create bold new pathways for women in the space.
- Lessons from the front lines and why women face unique challenges in VC fundraising —and the critical role that strategic relationship-building plays in overcoming these obstacles.
- Mastering rejection in fast-paced environments: Naseem’s essential strategies for staying resilient and pushing forward after hearing 'no.'
- Trailblazing as a woman in venture capital: Naseem’s game-changing tips for preparation, effective follow-up, and standing out in a competitive industry.
- The cornerstone of fundraising success: networking and relationships—and why even introverts can thrive by building authentic connections.
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business:
Save $50 with code PODCAST
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative.
By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have mastered this approach, showing how it earns trust, boosts organic reach, and ultimately drives higher donations and retention. You’ll learn how to identify ways you can incorporate breaking the fourth wall into your upcoming campaigns and communications, whether it's a vulnerable email, a behind-the-scenes social post, or getting your team and advocates involved. The key is taking that first step to make your donors feel truly connected to your mission. Ready?
Topics:
- What it means to break the fourth wall, which is most often seen in entertainment, but how you can apply it to your nonprofit
- How breaking the fourth wall increases authenticity, story creation, and extends your reach to build deeper relationships
- Examples from Toms, Charity Water, Patagonia, and more on how they’re breaking the fourth wall really well
- The collateral benefits (support, engagement, participation, etc.) you may experience when breaking the fourth wall
- Action steps you can take today to start the process of breaking the fourth wall
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Book a Growth Strategy Call
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Save $50 with code PODCAST
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Today on the podcast, you're going to hear a recording of a webinar I knew I needed to share with you. I'm sharing the three phases of campaign success – pre-game, launch, and taking your victory lap – but most organizations skip to phase 2, stay in phase 2, and never make it to phase 3.
So as you prepare for the busiest time fundraising this year, think about how you can make sure that you move through phase one, into phase two, and finally landing in phase three. Throughout the episode, you’ll learn how to build buzz during your campaign launch and maintain that momentum and close strong for donor retention.
Just a note that we recorded this training on Zoom, and we had so many great questions come in, like I said, I couldn't keep it a secret. So please enjoy and you're going to hear me mention the club and if you want to know more about what we do or if it’s right for you, the best thing you could do right now is book a call with me, the show notes will have a link to my calendar. Book a call with me, so we can make this year your most successful one yet.
Topics Discussed:
- What should happen in the Pre-Game to prime your audience, drive excitement, and anticipation
- How to launch so it creates loads of engagement via a social street team and creates a frictionless experience for every donor
- What to do after you’ve received your big pop of donations at the beginning of the launch but then giving has died down mid-launch
- Why you should always take a victory lap, even if you didn’t meet the goal that you had set for yourself and why the week after your event is so crucial
- The necessity of strong stories that stand out from every other organization in your niche
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Save $50 with code PODCAST
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Formality is keeping your funding stuck and your superfans from finding you. Many nonprofits come to me with growth goals, but their efforts feel stale and engagement is low. The problem? Safe, formulaic approaches. Formality creates a barrier, making your stories and fundraisers fall flat. You’re stuck in the Zone of Indifference. In this episode, learn how to break free, stand out, and create campaigns that surpass your fundraising goals.
Topics:
- Where formality sneaks in and how it’s quietly keeping donors at bay.
Writing with a 1:1 connection to ditch stale content and spark real engagement (with killer examples from top brands). - How fear of standing out keeps you stuck in the status quo—and how to work through it.
Powerful examples of how raw truth and vulnerability skyrocketed success for bold thought leaders and brands.
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Book a Growth Strategy Call
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Save $50 with code PODCAST
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Welcome to today's episode with Michelle Boggs. She is an executive nonprofit industry advisor, and I am really excited to welcome her on because she really understands the latest trends of what's working and what's not in our sector, and has weaved that into her work with GoFundMe. Now, if you're like me, you've seen the rise of these crowdfunding tools, like GoFundMe and Kickstarter. There's so many out there, and it really got me thinking, what can nonprofits do to adapt their strategies the way that these crowdfunding sites are really, really working and having so much success? In the episode, you’ll learn the power of creating and mobilizing your community to advocate and fundraise and lift up your message alongside of you (this is also what I teach in my Social Street Team™ method) and this idea of personal style, storytelling one human to another human, instead of the ominous brand that has been stripped of your voice. This episode will motivate you to see there are so many generous people in the world, and to not get hung up on one or two doom scrolly headlines, and instead, look at the generosity that's happening every single day on these different sites and ask yourself, what am I missing?
Topics:
- How nonprofits can develop more of a community driven fundraising strategy and what Michelle sees most organizations missing
- Overcoming the objections of creating more connection and specific action you can take to create more community and close the feedback loop
- The different ways fundraising tools provide ease of use and bring in the creator’s personal story to create a great giving experience to raise more money
- The types of stories and strategies that are really working when it comes to meeting and/or exceeding fundraising goal on GoFundMe
- How to create a better end of year giving strategy and plan that is holistic to your organization and create onramps to recurring giving
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Is mindset more important than natural ability for achieving success? This idea is what I’m chatting about in today’s episode of The Purpose & Profit Club™ Podcast using examples from the Olympics and Neflix’s SPRINT documentary – specifically Noah Lyles’ belief in his inevitable success. Even more, I argue that mindset, rather than just pure athletic ability, is what drives success. I back this up with scientific studies showing how our beliefs and perceptions can actually influence our physical outcomes. When you listen in, you’ll learn the importance of claiming your goals publicly, reframing negative thoughts, and approaching your work with a growth mindset. By the end of the episode, I hope that you will feel encouraged to adopt strategies like journaling, meditation, and joining my coaching program to develop a "mindset ninja" approach to unlock the true potential of you and your nonprofit organization.
Topics:
- Lessons from 100M gold medalist, Noah Lyles on drawing your line in the sand, clicking into your mindset, and owning your inevitable success
- Playing with the idea of your nonprofit setting an expansive stretch goal and dicing out the fears that come with this in order to overcome them
- How your beliefs influence your reality and parsing out the difference between natural physical ability and being able to adopt a ninja mindset
- After understanding the power of mindset, learning how to apply this to your specific goals for your nonprofit or as a nonprofit executive
- Choosing fundraising that is filled with ease rather than believing the age old narrative that it has to be hard
- Remembering that “failure” is not a personal attack on your character and learning lessons that you can take from each campaign
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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The Kyle Pease Foundation has been on my radar for a very long time as a Georgia native and as someone who notices when a nonprofit is just doing it right. Because of this, I’m so excited to have Zach Watson, the Operations Manager at the Kyle Pease Foundation with me today on the podcast. The purpose of the Kyle Pease Foundation (KPF) is to improve the lives of individuals with disabilities through sports and beyond. Throughout our conversation, Zach shares the incredible work they do to empower individuals with disabilities through endurance sports, offering opportunities from 5Ks to Ironman Triathlons. Zach also highlights the sense of community and inclusivity the foundation fosters and why this is the core of all of their programming success. This conversation was a powerful testament to the transformative power of sports and community.
Topics:
- The dynamic between brothers Brent and Kyle Pease as executive directors and co-workers especially as the business has grown nationwide
- The events that the Kyle Pease foundation is known for and how they’ve introduced more inclusivity to sports, fundraising, and more
- How Zach’s own lived experience has changed since he’s become The Operations Manager at the Kyle Pease Foundation and become really immersed in the mission
- More about the foundation’s ambassador program and how they’ve grown it to be the successful peer fundraiser program that it is today
- Underscoring the importance of partnerships (and the middle person) to connecting your community with your organization
- The retention plan that the foundation uses in order to ensure continued involvement from athletes, partners, and ambassadors
- How the foundation is supporting individuals with disabilities after they graduate and what’s coming up as far as events and campaigns
- Zach’s advice for anyone who is looking to get into the athletic event fundraising space
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Free Class on August 20th <<
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target audience, and your biggest advocates collide. Your Social Street Team™ is similar to influencer marketing, but it has your organization at the heart of it all. Listen to this episode to learn more about this method and how to get started – even if you’re B2B, even if you’re international, even if your organization isn’t fully community based. This is also something that I extensively teach in The Purpose & Profit Group Coaching Program, and we would love it if you joined us!
Topics:
- Christina’s own imperfect action moment that happened recently and the steps she took afterwards to move on
- The history of influencer marketing from the large for profit industry to how nonprofits are using it today
- What The Social Street Team™ Method is, how it engages digital marketing to connect your mission and target audience, and why it’s important for your organization to implement one
- Differentiating the roles of your Social Street Team™ members vs. board members and how to cultivate more fun and community building
- How to find Street Teamers for your organization, even if you’re international, even if you’re not entirely community based
- Finding one action and goal to commit to for the next 30 days to really get your Street Team™ off the ground and set yourself up for success before the year end
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Free Class on August 20th <<
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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I’m coming to you after just arriving home from my month-long trip to Panama, blending remote work with family vacation. I thought I would share the mixed reactions we received about our adventure and relate this to how organizations often face skepticism when trying new ideas. The main theme revolves around the concept of how thoughts become our reality and how our beliefs drive our actions towards achieving goals. I’m touching on the think-feel-do cycle, illustrating it with inspiring examples like athlete Anna Hall’s use of affirmations to qualify for the Olympics. I also share a cautionary tale from a local restaurant in my neighborhood that failed due to poor marketing strategies, highlighting the importance of proactive customer engagement. Through these stories, I emphasize the power of positive thinking and visualization in overcoming challenges and achieving success. If you’re ready to become the hero of your cause rather than being stuck in resignation, this episode is for you.
Topics:
- How your thoughts become your reality and can positively or negatively influence growth, funding, and visibility.
- The think-feel-do cycle and how this cognitive-behavioral concept affects goal achievement.
- How to use affirmations and visualizations to achieve your goals (inspired by olympian, Anna Hall)
- Two of the biggest lies you can tell yourself when it comes to being loud in your marketing
- The power of doing just one thing for your cause every day and how this creates more inspired action
- Putting your biggest fans and supporters at the forefront of your decision making for your organization
- Getting away from resignation and frustration and centering yourself as the hero of your cause
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Free Class on August 20th <<
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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Send us a Text Message.
In this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to using technology as a conduit for deeper connections and how important it is to foster a sense of community and purpose. We also discuss common pitfalls in fundraising events, emphasizing the need for a clear purpose, targeted audience, and effective storytelling. Joey's insights on stepping back as an executive director to empower your team and leveraging professional support to make a successful ask were particularly enlightening. This conversation is a treasure trove of strategies and stories for anyone looking to elevate their event planning and fundraising efforts.
Topics:
- The impactful role that self-talk can play in nonprofit leadership and how Joey relates this to going on his recent hike where so many things went wrong
- The scarcity and finger-pointing mindset that can take place when events don’t happen the way we want them to and how to reframe this
- Maximizing on the week after an event takes place to cultivate relationships and raise more money for your cause
- Stepping away from the soft ask and strategies you can use to make more money at your next fundraising event
- The top three reasons why people attend events and how to utilize each of these to create more opportunity and community
- How closing the story loop can be the key for lasting donor relationships
- Questions to think about to know if your organization is ready to host an event and the first steps to take to build your ecosystem
- Trends that Joey sees in event planning space and why he’s optimistic about the future
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
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Send us a Text Message.
I’m excited to have a repeat guest on the show today, Holly Rustick. Holly’s previous episode where she told us how to transition from your toxic nonprofit job to freelancing freedom is one of our most downloaded episodes, so I’m happy to have her back on to dig a bit deeper into her expertise of grant writing. In our conversation, we discuss the significant advantages of hiring freelance grant writers over staff members, and the strategic approach necessary for success in this field. Holly shares valuable insights into her program, which helps new and seasoned grant writers replace their full-time income through flexible freelance work. We also touch on the importance of having a master grant template, the benefits of specialized training, and how to create a high-impact grant strategy. And the episode wouldn’t be complete if we didn’t bring up the role of AI in grant writing. Holly’s expertise and passion for creating equity in the space made for an engaging and informative conversation that will leave you feeling more confident when you write your next grant (or hire it out)!
Topics:
- The difference between hiring an on staff grant writer or a contracted grant writer and how Holly thinks in house grant writing needs to change
- What it actually means to have a grant writing strategy and if you should hire a specialized or more of an agnostic grant writer
- The importance of creating a standard grant template, a main focus, and a timeline when you’re writing grants so that you can prioritize ROI and get your nonprofit executives on board
- Reimaging what it means to set your staff up to succeed and the need for continuing education in the nonprofit sector
- Remembering that the nonprofit grant writing process is not personal, how to overcome rejection, and focusing on the right criteria
- Holly’s thoughts on using ChatGPT and AI for grant writing and the magic of the master grant template (again)
- Trends that Holly is currently seeing in the grant space, what is working, what’s not working and where to focus in the next year
- The one piece of advice that Holly would give to the aspiring grant writer and what she’s currently celebrating in her own business
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Send us a Text Message.
Recently I’ve had several calls with different service providers and tech companies to potentially partner with their service or tool. In these conversations, my goal is to see if this is a fit for anyone in my community? Is this a fit for any of my clients? Do my clients need to know about this? Will this make their life better? But what I’ve found is that when I ask what makes their company A different from company B or C, they don’t know how to answer this question. So that’s what I want to talk about in this episode – the critical importance of differentiation for nonprofit organizations. I’m going to share how you can uncover the essence of what makes your organization unique, while urging your nonprofit to define your brand beyond just logos and colors. I highlight the significance of authentic storytelling and targeted communication, particularly to engage younger generations like Gen Z. We also discuss the necessity for innovative fundraising methods and moving away from traditional, outdated practices (while also including your board to lead to more engagement). This episode is a call to action for nonprofits to be bold, authentic, and clear about their unique contributions to their communities.
Topics:
- The importance of recognizing and understanding the reasons behind unexpected successes
- Exploring what makes an organization unique in its mission, programs, and services
- Emphasizing the need for organizations to be bold and authentic to stand out
- Defining and understanding an organization's brand beyond logos and colors, focusing on who the organization serves
- Tailoring communication and branding strategies to appeal to different generations, particularly Gen Z
- How to involve the board in branding and differentiation exercises to ensure everyone is aligned
- Challenging traditional fundraising methods and promoting innovative approaches
- My favorite exercises to help organizations identify their unique attributes and effectively communicate them
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Send us a Text Message.
In this episode, I’m excited to welcome Sean Kosofsky, known as "The Nonprofit Fixer," to discuss the crucial aspects of nonprofit board management. With over 30 years of experience in various nonprofit roles, Sean shares his insights on improving board engagement and fundraising efforts. The conversation covers the importance of having all board members involved in fundraising and donating, strategies for recruiting and retaining effective board members, and the significance of setting clear expectations through board agreements. Sean also provides practical advice on revitalizing disengaged boards, emphasizing the need for training, clear communication, and accountability. The episode is a valuable resource for nonprofit leaders looking to enhance their board's performance and achieve their organization's mission.
Topics:
- Answering the questions of weather or not all board members should be a part of raising donations as well as investing their own money
- How to find good board members that are fully engaged in the cause of your organization and why you should raise the standard of your board
- The single, most powerful tool that you can use in your nonprofit organization to make sure you’re onboarding engaged members and the 3 Ms of board work
- The path to take if you need to have a hard conversation with a disengaged board member, especially if you’ve already followed up
- Where Sean lands on what the board should be approving for different types of support, continuing, coaching, and other expenses
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Send us a Text Message.
In this special 100th episode, I’m so excited to share ten powerful lessons and trends that I’ve observed among successful organizations, leaders, and social entrepreneurs over the past year and a half. These insights are designed to help you elevate your revenue, visibility, and overall impact. From the importance of partnerships and unwavering belief in your mission, to the need for faster donor cultivation cycles and effective marketing strategies, I am covering it all. I also highlight the significance of handling objections, embracing grit, and thinking upstream to solve problems efficiently. Plus, I celebrate the remarkable achievements of one of our Purpose and Profit Club members, showcasing how innovative fundraising strategies can lead to unexpected and significant gains. Join me to find greater success in your nonprofit journey! If you’ve been a longtime listener, or if you’re brand new, thank you so much for being here. These past 100 episodes are really all thanks to you!
Topics:
- Celebrating wins from nonprofit leaders within the Purpose & Profit Club™
- Why your scaling (or your revenue growth) is defined by partnerships and how you can find new and profitable partnerships with a street team
- Two different ways Christina sees organizations approach online fundraisers and/or email campaigns
- Refreshing your marketing so that you are the voice of your organization and taking out the ominous feeling of it all
- Crafting an iron will and grit that will allow you to uplevel and keep forward momentum
- Reframing your mindset around objections to find where the opportunity for growth lies
- Believing that being a part of and working for a nonprofit organization doesn’t have to be heavy and hard (even if your cause is)
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Send us a Text Message.
In this episode, I’m exploring the impact of negative thoughts and assumptions on nonprofit marketing, fundraising, and how you view the world around you, and your possibility for success. Drawing from Jay Shetty's insights at a recent conference, he shared that 80% (of our 60,000) daily thoughts are negative and want to discuss how this mindset can hinder your professional and personal growth!
I’m sharing practical strategies, including one of my favorite exercises that you can do in 10 minutes, to identify and challenge these assumptions, improve donor engagement, and foster a positive and productive environment. This episode offers valuable tools for nonprofit leaders, marketers, and fundraisers to enhance their mental framework and achieve better outcomes.
Topics:
- How our daily thoughts inform the enjoyment and satisfaction of our lives and how to have more control over your more negative thoughts.
- Recognizing that our brain often assumes worst case scenario when we are interacting with people and avoiding the underdog mindset
- The most important thing to remember when someone responds with “Let me get back to you.” after a donor ask
- Positive “Iffermations” you can recite to yourself to overcome the resistance of rejection, frequency, and assumptions
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Send us a Text Message.
You’re going to love this episode today with Mike Ganino, a public speaking, storytelling, and performance coaching methodology. He is so good at his craft and that shines through throughout the whole episode. There were a couple moments where I was blown away at his ability to take a story and run with it as he related it to the practice of public speaking and/or making the ask. As you listen through this episode, you’ll hear tips on becoming a more effective and confident communicator (even if you’re an introvert). These are skills that you can take with you into the board room for your next directors meeting or as you sit down to ask for the bigger donation from a long-time donor. I can’t wait to hear how you put this into practice!
Topics:
- One of the biggest misconceptions of public speaking and why it’s not always the best to be the loudest in the room
- Why introverts actually make great public speakers and the thing that more stories need to be brilliant
- How to reconnect with your inner self and find your spark again after being told you’re “too much”
- Reminders to yourself so that you can become a more effective communicator and the power of rehearsal
- Mike’s advice for those people who feel awkward and uncomfortable with public speaking
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses]
- Email Goldmine [Free Masterclass]
- Schedule a discovery call here.
- Instagram, LinkedIn, website
Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Recently my neighbor lost their escape artist cat, and you’re probably already wondering what this has to do with your nonprofit. Well, right after their cat went missing, they stepped into this unwavering belief that they’d find him (or her?), and it’s really blown me away and reminded me of how we need to be showing up for our organizations, our donors, and our mission. For a month, my neighbors were knocking on doors daily, posting and reposting missing flier signs, posting daily in the neighborhood Facebook group, and were out each night calling their cat’s name. When was the last time you used this same sense of urgency and momentum when communicating with your donors? Tune into this full episode to hear how you can overcome embarrassment and other mindset blocks to step into this mindset of unwavering belief to watch your organization grow and grow some more.
Topics:
- What happened when one of Christina’s clients started prioritizing sending a weekly email to their subscribers and the magic of letting your subscribers in BTS.
- What it means to be relentless and committed, especially when those around you start losing belief
- Watching how you show up and recognizing where your belief lies in whatever it is that you’re seeking, then keeping the optimism and momentum high
- Overcoming the feeling of embarrassment that gets in the way of unwavering belief, especially as time goes on
- Questions to ask yourself around what would change if you channeled more momentum around hitting your goals
- Taking time for celebrating your wins so that you can create the momentum for more.
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Recently I was on The Prosperous Nonprofit podcast with Stephanie Skryzowski and I knew I wanted to continue the conversation over here on The Purpose & Profit™ Club. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to nonprofits around the globe. Throughout our conversation you’ll learn what a healthy nonprofit organization actually looks like, the importance of adopting an abundance mindset, and the key numbers you should be looking at. Whether you’re looking to grow your revenue, expand (or decrease) your overhead, or you’re wondering if it’s smart to take on debt, this episode is for you.
Topics:
- How Stephanie thinks about nonprofit finances and the overall health of an organization, plus how she’s breaking down the old school ways of thinking
- Why Stephanie believes that one of the most important things nonprofit leadership can have is an abundance mindset
- What revenue diversity looks like for healthy work and where Stephanie sees the biggest opportunity for new revenue streams
- A safe amount to spend on overhead and what a healthy organization actually looks like and where your board fits into this conversation
- Why Stephanie wishes she was seeing more long term thinking and strategy in the nonprofit industry
- The key numbers you need to be looking at in regards to your finances and actionable steps to take today
- Stephanie’s opinion on taking on debt (like a loan) as a nonprofit
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
I recently hosted an advanced training that was all about the number one shift to make to your lead gen and outreach strategy, and the conversation and the coaching ended up being so good that I knew I had to share some of it on the podcast today. So if you hear some prompts happening in the recording, that's why. We had a live group on and one of my clients graciously said we can share her coaching because if you're like her, she's like, this is great and all but why do I actually say, what do I say when a prospect says this? What do I say when I'm talking about our programs? What do I actually say in, leading up to, and during the meeting to actually ask for funding or to upgrade a funder? So we did live coaching and it was so good, and I think you'll find it really helpful as you start to improve upon and develop your lead gen and outreach strategy. So don't forget to take action from this training. If you need more support in doing it, more guidance, more support, more commitment, more accountability, more motivation to make it happen, that's the work we're doing in my coaching program, the Purpose & Profit Club, you can always go to the link in the show notes to hop on the waitlist.
Topics:
- The reminder that you don’t have to do asking one way and how to move through the different resistance that comes up when taking the action
- Creating a plan that will help you take courageous action for the next 30 days in order to get into magnetic, attraction mode
- Practicing leaning into a conversation instead of shutting down at the sign of rejection and allowing it to be just the beginning of growth
- The importance of having belief in your cause, in your skillset, in whatever it is that your outreach is based on
- Overcoming the objection from someone who says they’ve already given this year
- Giving yourself the permission to allowing your ask to not be so formulaic and lean into personal, authentic connection
- What to do when you’ve had to skip a day of outreach
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Donor Advised Funds… maybe this topic you haven’t heard of, or maybe it’s something that exudes a bit of an eye roll. Mitch Stein, Head of Strategy at Chariot, is joining me today on the podcast to flip what you think you know about Donor Advised Funds (DAFs) upside down. He says, “... being more engaged with DAF fundraising is critical. If you're not presenting this to your donors you’re 100% missing out.” If you’re a listener of the show, I know you’d never want to leave money on the table knowingly, and this conversation will help you avoid that. Mitch is breaking down exactly what Donor Advised Funds are, how they can alleviate friction in fundraising, and some exciting innovations that are coming down the pike with fundraising technology. This episode is really exciting, and I hope that when you listen you’ll feel yourself open up to new revenues of donating.
Topics:
- A full break down of donor advised funds (DAF) and why they are important for nonprofit fundraising
- Why DAFs are not only for wealthy people and how you can make them work for you no matter your income level
- How a DAF alleviates some of the decision-making and guesswork that comes with philanthropy
- The way that DAFs reduce the friction of giving to allow for more streamlined donations
- The differences in the donor profiles between credit card donors and DAF donors
- How you’re leaving hundreds, if not thousands of dollars on the table if you’re not engaged with DAF fundraising
- Exciting innovations and shifts that Mitch is forecasting in the donorship sector
- What Mitch would say to those who are averse to intertwining different tech tools in their fundraising
- The reminder that you shouldn’t try to be for everybody
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Karena on Instagram: @helloinnerlight
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Recently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll still find a lot of value in it. This episode (and challenge) is for you if you want to land more donors, funders, partners, influencers or ambassadors for your nonprofit – it's where the inner work meets the outer work of the profit, the revenue generating actions. So if you want to actually listen to and watch the full 3-day challenge, go to splendidcourses.com/waitlist and I will send you a note the next time we open up the free challenge again, but in the meantime, enjoy this motivation boost and go take some action!
Topics:
- The one skill you need to build confidence in your outreach to cold and warm prospects
- Finding and ask and follow up system that works for you because there is not one way to do it
- Centering service in every money-making action you take for your business
- How to feel comfortable with the heaviness that comes with asking for more funding
- The Do, Think, Feel Cycle and how this relates to fundraising (and feeling the feeling first)
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Today's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena teaches this process of somatic healing and just Havening® to relieve stress. I find it much more accessible than the other traditional routes. Throughout this live session replay, Karena guides us through a Havening session specifically designed for changemakers and nonprofit executives, so bookmark this episode in advance of your next big meeting because it is perfect for that. Just a heads up, you're going to hear some background about Karena because I interview her at the beginning of the episode, so we learn a little bit more about her work and what Havening is and somatic healing are. Then you'll also hear some questions or some prompts from me to the audience. We did record this live and we had audience members who were going through the session with us, so l wanted to share that context with you before we begin. Enjoy!
Topics:
- What Havening® and somatic work are and how Karena uses this to teach her clients to feel better about their bodies, decrease their stress level, and overcome anxiety
- Overcoming the “walk it off” mentality using Havening to stop stress loops and down regulate your brain
- The three types of touch that increase the delta wave activity in these deep parts of your brain, which send the physiological sign to your brain to let go of the threat response
- An introduction to Havening via a replay of a live Havening session from Karena to instantly feel much more relaxed
- Using “iffermations” to overcome fear of failure, rejection, and imposter syndrome and how they differ from affirmations
- How to incorporate the practices of Havening and iffermations into your day-to-day to make a huge improvement to your nervous system over time
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Karena on Instagram: @helloinnerlight
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today.
Topics:
- Taking stock of how many people you know that are within and outside of your network to capitalize on organic marketing
- Why Christina teaches both marketing and fundraising along with the innerwork in her coaching program
- How to authentically create big donor moments with prospecting and just talking about what you do
- Creating a yearly and monthly outreach plan to meet each of your short and long term goals
- Loving on yourself through the anxiety and fear of pitching and believing there’s a win on the other side
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Laura on Instagram: @laurabelgray
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how to create new habits, set better goals, how to stick to them, and how I've done this in my own professional and personal life. Plus, if you do like the mentality of never skipping a day, I’m covering what to do if life happens and you inevitably do have to skip a day. I want you to think of one goal you have, decide the habits you’ll create and the guardrails you’ll put in place to achieve them. Then, I want you to ditch the idea that you’ve got to be perfect at implementing it.
Topics:
- Why the idea of “perfect” is a red flag, especially if you’re not living solo
- How to actually create sustainable habits without the “never skip a day” BS
- Acknowledging that it takes about 60 days to create a habit and how to create a realistic timeline/goals
- Motivating yourself through the times where you don’t see instant feedback/gratification
- Why the inner work is more of a barrier than anything tactical when it comes to habit creation
- Giving yourself the freedom to break the rules to find what serves you and your audience the best
- Remembering to celebrate the small wins
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Throughout our conversation, you’ll hear the strategies that Laura uses to keep her audience engaged and how she’d recommend nonprofit executives put them into action to drive success (and donations). Crafting an authentic connection with your audience and potential donors is probably easier than you think. Tune in to learn more.
Topics:
- How Laura has kept up momentum and promotion for her book, Tough Titties, even though it was released 6+ months ago
- Getting over the fear of “bugging people” when you are promoting your work to find more creative success
- The promotion tools and strategies that Laura used during the pre-launch period for her book
- Laura’s style of writing, “Flawesome” and how it gives her edge while modeling vulnerability and success
- How Laura’s decisiveness has helped grow her career and her visibility
- The method that Laura used to quiet her inner critic and finally get her book written
- The number of emails per week that Laura recommends for non-profits and the type of content she wants to see more of
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Laura on Instagram: @laurabelgray
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show you the power of overestimating your capability to increase the possibility of growth for yourself and your organization. I can’t wait to hear your favorite takeaways!
Topics:
- How we typically think tasks take way more time than they actually take and the effect this has on our work
- Stair stepping your belief in your own capability to increase possibility
- Giving yourself the permission to stand out, ruffle some feathers, and accelerate your possibility to attract more donors
- Making celebration a regular occurrence in your business
- Overestimating your possibility and capability to get into the rooms you need to be in and get a seat at the table
- The most common ways Christina sees organizations underestimating their donors
- Action steps you can take today to upgrade your time capacity, your VIP donors, and the overall growth of your organization
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
As a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization raises $1 million+ or $20K, I hear the same issues when it comes to getting the okay from leadership to essentially spend money to make money. There are the same limiting beliefs, the same fears, and the same unmet needs for capacity building. Today I want to talk about having the faith to take a leap, because on the other side could be your biggest win.
Topics:
- Objection and challenge throughlines that Christina has noticed on clarity calls with clients
- Why an organization who makes $20K can face the same challenges as the one who makes $1.2 million
- Actions steps to take if no one knows what you do or if your market is saturated
- Believing that all of the big wins in your life will be on the other side of taking a leap
- Getting your board on board to invest in time, support, guidance, capacity building
- The importance of coming up with a game plan for your launch and your donor’s journey
- Doubling down after receiving rejection from your board or leadership when it comes to investing in support
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow as an executive director, bringing the network’s audience and fundraising efforts right along with her. Kathy is such a light and I can’t wait for you to soak some of that up throughout the episode!
Topics:
- The challenges that come with starting a nonprofit and finding funding within a niche (and medical diagnosis) that is almost unheard of
- How Kathy grew her nonprofit’s website hits from 17,000 to over 100,000, quadrupled her email list, and doubled her revenue using the methods she learned in the Purpose & Profit Club™
- Using (and extending) Giving Tuesday to increase traffic, engagement, and donations and the power of giving your audience free value
- Why you should send more (and then some more) emails, even to those who have already donated
- How to empower your supporters to donate and separate your worth from what they decide
- Knowing when it’s time to move on from the free information and invest in coaching
- The process Kathy went through in growing her business from a podcast, then a membership, to a nonprofit
- Believing that you get back what you put out and trusting the universe to provide for you
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
The idea of Main Character Energy” is something that has become pretty prevalent and you may think that it doesn’t apply to business, especially if you’re an introvert, but I’m here today to tell you that Main Character Energy is something that you 100% should be leaning into – especially when fundraising for your nonprofit. I know that the very idea of this can feel so uncomfortable, in today’s episode of The Purpose & Profit Club I’m sharing a recent experience of when I was propelled into this energy and how it opened up a lot for me because here’s the thing, in order to get into the arena of wherever it is you want to be, you’ve got to pick up the mic, and it’s easier to pick up the mic when you are channeling your Main Character Energy. So let’s get into it, find out how to channel this energy and how it can elevate your mission on the newest episode of the podcast this week.
Topics:
- How you can use Main Character Energy, especially as an introvert, when you’re prospecting and with vendors or wherever you have to cultivate relationship-building
- Different shifts you can take when you experience projection to grow rather than shrink and plateau
- The idea of unapologetic networking and why this space needs more introverts to diversify the work that gets noticed
- The importance of finding your own people who have the energy that you want to inhibit so you can channel them in the moments that count
- Why introverts struggle more with self-compassion, especially when we make mistakes
- How to elevate the cause of your mission and get you in bigger rooms by leaning on your Main Character Energy
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ever wondered how to channel your inner child's fearlessness into your professional life? Buckle up for a road trip that's as unpredictable as the path to social entrepreneurship. I promise, by the end of our journey, you'll discover the three secret traits that the most successful social entrepreneurs swear by. As we navigate the twists and turns in search of hidden antique gems, I share personal stories from my own adventures in leadership, highlighting the power of curiosity, the strength found in discomfort, and the boldness of embracing risk—just like a child learning to ride a bike without training wheels.
Along the way, we'll unpack how these traits bolster resilience and are the cornerstones of taking calculated risks that propel us forward. Drawing upon the uninhibited spirit we admire in children and the wisdom of seasoned leaders, this podcast is your invitation to inject a sense of exploration and daring into your mission-driven work. Remember, your own reflections and insights are the heartbeat of our community, so let's keep the conversation going. Share your takeaways, join the dialogue on social media, or drop us a review—we thrive on the energy you bring to the table.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ever wondered how profit and impact work together like a dream team? Let's break it down. Dive into practical strategies with me as we explore the Profit & Impact Flywheel Method – a simple yet powerful way to boost your organization's funding, motivation, and gratitude practice.
Choosing thoughts with intention and purpose is the key to your revenue and visibility goals. Don't believe me? Listen to me share how CBT (cognitive behavioral therapy) and The Ikea Experiment illustrate how to access million dollar thinking -- and million dollar impact.
Purpose & Profit Club Program Waitlist <<<
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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- Join the Purpose and Profit Club weekly newsletter here.
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Listen to this Open Coaching Call where nonprofit leaders, marketers, and fundraisers asked for support with:
- LYBUNT/Lapsed regangment emails
- Impactful storytelling when there isn't
- Engaging board members who aren't natural fundraisers
- The power of a digital toolkit to boost visibility and impact
- If now is the right time to focus on grant writing and other slow ROI activities
- Investing in skill building and guidance to upgrade donors, mobilize supporters online, and increase funding drastically year over year
>>> NOW OPEN: The Purpose & Profit Group Coaching Program
Get the Template for Board or leadership approval
Download the PPC Brochure
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ever feel like your nonprofit is stuck on a treadmill, working hard but not seeing the results? In a recent coaching session, Mary shared struggles common among nonprofit leaders. This episode focuses on the transformative power of professional development, particularly in major gifts fundraising.
We explore skill-building, embracing a growth mindset, and making strategic investments in your team to enhance your organization's value. Learn about 'going upstream' for vital relationships, crafting resonant content strategies, and aligning with successful entities for impactful growth.
We discuss the need for immediate and bold actions—mobilize board members, send impactful emails, and embrace a scrappy mentality to revolutionize your fundraising efforts.
Quantum leaps require investing in yourself and your team. This episode is your guide to thriving in the demanding yet rewarding world of nonprofit work.
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Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Meet Nathan Ruby, the Executive Director of Friends of the Children of Haiti (FOTCOH). He's a brilliant fundraiser and longtime client, and today he's sharing how our work together moved his organization from $200,000 annually to $800,000 (even with a small team)!
We dig into, marketing, operations, and fundraising have led to a significant boost in donor engagement—demonstrating the undeniable power of combining communications, marketing, and the art of connecting with those who support your mission.
From the growing pains of transitioning to an executive director to the necessity of acknowledging one's limits, this episode offers a candid look at the need for robust support systems.
He shares a strategic lens on fundraising, stressing the importance of aligning donor interests with organizational outcomes, and the untapped potential within existing donor networks and how to get your board to support your org's growth.
For more information about FOTCOH, visit: www.fotcoh.org
Listen to Nathan's podcast, The Practice of Nonprofit Leadership, here.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Are you struggling to secure the funding your organization needs or ready to scale past last year's revenue? Wondering whether a coach or a consultant can help you break through those fundraising barriers? This conversation is for you!
We'll dissect the roles of coaches and consultants and how they can specifically tackle your nonprofit's challenges. Whether it's donor fatigue, ineffective campaigns, or the need for sustainable strategies, we're here to guide you. By the end of this episode, you'll have a clear path forward to boost your fundraising results and leave those pain points behind.
This episode peels back the layers of consultancy approaches, from hands-on corporate strategies to the empowering support systems offered by coaching. Whether you're looking to sharpen your skill set or seeking motivation and accountability, you'll find practical wisdom here that resonates with your journey.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Meet Wendy Faust, the driving force behind the Live Like Lou Foundation and a remarkable client who's shown up with bold and courageous action. Wendy shares not only how she met but doubled her fundraising goal without breaking a sweat!
Wendy boosted donor loyalty and fundraising success by using email marketing to increase her revenue, loyalty, and storytelling.
She lets us in on the secrets of leveraging email marketing, segmenting messages, and the surprising strength found in increased online engagement -- and the data to back it up.
Plus she shares how increasing her email frequency resulted in increasing her email open rate, understanding supporter motivation, and more.
Wendy's invitation to connect extends beyond the microphone, as she encourages us to embrace our journeys and the collective mantra: "We get to do this."
About Wendy Faust
Wendy has more than 20 years of professional experience in nonprofit leadership including corporate communications, fundraising, leadership development, marketing, and administration. Before joining the Live Like Lou Foundation as the organization's Executive Director, Wendy served in executive leadership for organizations including Marian University, Alpha Gamma Delta, and several private high schools in Southern California.
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FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Let's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation.
The key to this transformation was shifting the target audience, but influence played a pivotal role.
But audience alone isn't the whole story. The colossal revenue spike was driven by the potent force of influence. Two influencers played a pivotal role in changing the game for Stanley, demonstrating the tremendous impact of an endorsement from a trusted source, whether it's a blogger, a wellness leader, a coach, a mentor, or even a celebrity. These endorsements can translate into millions.
So, while spending thousands on a cup might seem bananas, the underlying strategy is accessible to you. It's about embracing the power of digital ambassadors and influencers, who could become your most influential digital Social Street Team™. The key lies in taking that crucial first step towards harnessing the power of influence for your mission.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
The last 2 months of the year are the most revenue-generating of the year… but you’ve also trained your donors to show up those last 2 months of the year. What if you created a more sustainable revenue stream year-round?
In this episode, I'll cover:
- Direct Mail: We'll discuss why it's still a vital tool.
- Online Fundraising: We'll explore why it's a must, but often not done well.
- Unique Voice: How to speak to your ideal donors authentically and with authority.
- Humanizing Your Organization: Strategies to introduce your supporters to the people behind your nonprofit.
- Year-round Revenue: Discover the power of recurring giving and digital ambassadors for sustainable income.
- Existing Supporters: Learn how to double your revenue without adding new donors by tapping into your current audience.
Imagine doubling your nonprofit's revenue without adding a single new donor – sounds like a dream? It's not. In this power-packed episode, you'll hear how to cultivate your existing supporter base, armed with the Purpose and Profit Club's dynamic tracker tool (available for members of our group coaching program) to turn possibilities into realities.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Consider this: the natural tendency for things is to atrophy over time if we don't actively engage with them. The notion that it all happens effortlessly is one of the biggest misconceptions out there. To ensure sustained growth, consistent effort is an absolute necessity. Don't allow things to wither away; instead, embrace the challenge and commit to ongoing action.
And here's the secret: when they do start to lose their luster, that's when it's all about focusing like a laser beam, taking one step at a time, and seeing things through to the end.
We'll unpack the temptation to spread yourself too thin with a wide array of strategies or ventures. Instead, dive deep into one strategy or area of expertise. Avoid the constant cycle of jumping from one thing to the next, whether it's Facebook ads or the allure of the latest trend. Your success lies in the power of consistency and commitment.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
I'm thrilled to welcome Josh Penny, Director of Social Impact at Hinge, to discuss the importance of in-person connections today and Hinge's "One More Hour" initiative which is investing $1 million to strengthen communities.
The U.S. Surgeon General's warning on the loneliness epidemic and its impact on Gen Z is discussed. We also spotlight ideal nonprofits that should apply for this grant -- applications are open until January 30th!
We delve into Josh's vision for the program's outcomes, envisioning stronger communities and increased social engagement. It's a conversation that's sure to inspire change and connection in our digital world. Know a nonprofit that should apply for the One More Hour grant? Share this application link with them!
- Connect with Social Impact at Hinge
- Read the Surgeon General's report
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ever felt the burnout creeping in after countless hours of dedicated nonprofit work? What if there was a way to channel your passion for change-making without sacrificing your mental health and job security? Join us to rethink your role in the nonprofit world with expert grant writer, podcast host, and coach, Holly Rustick, as we pull back the curtain on the often unacknowledged realities of toxic nonprofit jobs and explore the stability freelancing offers as an alternative path.
Whether you're feeling stagnant in your nonprofit role or are just starting to explore a career in this sector, this episode is a must-listen that could prove to be a game-changer for you.
- FREE WEBINAR ON 1/10/24: Quit your Toxic Nonprofit Job & Replace your Income with Freelance Grant Writing
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
I'm sharing a complete guide of 12 transformative lessons—to propel you forward into the coming year. We'll delve into what sets apart the most successful nonprofit leaders and changemakers.
Have you ever felt the weight of judgment while promoting your cause or felt frustrated by revenue plateaus or a failed campaign? Let's navigate through these hurdles together, exploring strategies and insights that pave the way for growth, resilience, and impactful change.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Today I'm sharing an interview every mission-driven leader needs to hear. We dive into the hurdles leaders often face – juggling time constraints and securing vital funding. I'll share from my own experience how an entrepreneurial mindset and a positive approach help navigate these complexities. Thanks to our friends at Your Path Nonprofit Leadership Podcast for letting me share this conversation!
Together, we'll uncover three key aspects crucial to effective leadership, focusing on practical leadership strategies, and offering straightforward tactics for nonprofits to boost visibility, retain donors, and enhance fundraising efforts.
- Your Path to Nonprofit Leadership Podcast hosted by Patton McDowell
- Cues by Vanessa Van Edwards
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
PSA: You're leaving money on the table by overlooking repeat customers, donors, or forgotten prospects! We're breaking free from the myth that these groups have exhausted their ability to contribute and demonstrating how reaching out can unlock new revenue streams for your nonprofit.
Listen to find out the power of an abundance mindset, and the art of making your asks without apology. Understand the significance of focusing on the 'yeses' and not getting discouraged by the 'nos'.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
What if there was a proven method to prime your audience for a successful campaign or launch? In this episode, I share the difference (and simple change) to do before your next online campaign.
You'll also hear what to do when things don't go as planned (pivot!) and how to find ways to improve and adapt. As I navigate the challenging world of fundraising, I cover everything from handling setbacks to tapping into creativity to attain your goals.
The importance of a two-way dialogue with your audience is highlighted, along with tips on dealing with disappointment and finding support during tough times. Don't forget to check out my free class on purpose and profit, you might just find the one thing that's been holding back your nonprofit or social impact business.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Picture burning dinner two nights in a row, not from distraction but due to negative mental chatter. In this episode, I share how our thoughts can shape our outcomes.
We explore the hurdles of energy inertia that hinder our goals and offer simple ways to ease stress, like a mindful walk or uplifting music. Discover how to overcome resistance and savor the journey toward success.
We get candid about how you can unintentionally derail your success -- even when you're taking action!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Do you ever find yourself shrinking to fit into the world around you? I'd like to share with you one of my personal stories, my journey through 'shrinking'. You'll hear me drawing parallels between the life of a hydrangea in my garden and our lives, especially as social impactors, revealing how we often shrink into the background, surrendering to the fear of judgement. Join me for an empowering conversation as I share my personal experiences of overcoming this fear, learning how to stand tall, and not give up too soon.
Have you ever wondered how to keep going despite the odds? Discover the inspiring stories of leaders like Sara Blakely and David Beckham who refused to accept shrinking as their destiny and, instead, embraced their main character energy. We explore the importance of daring action, positive self-talk, and the game-changing impact of having a supportive coach or mentor by your side. It's time to step into your greatness and let your inner power shine. Tune in now and prepare to stand tall with unshakable confidence!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
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Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Are you ready to shatter the glass ceiling of your comfort zone? Brace yourself as we take you on a riveting journey toward growth and success in our new episode. We explore the power of mindful self-talk and its incredible ability to shape our motivation. Be prepared to dissect that persistent voice that tells you 'I don't want to do this' and discover how to transform it into an energizing 'I want to do this.'
Ever wondered how setting boundaries can be an antidote to burnout? We tackle this in our enlightening conversation about overcoming resistance and finding motivation. As we wander through this fascinating territory, we share insightful strategies and real-life examples that will empower you to take purposeful action. We close with a special segment on how self-talk can be a game-changing tool in coaching. Don't let resistance hold you back, tune in, and let's conquer it together.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Do you ever feel like selling has to be a high-pressure, uncomfortable interaction? What if I told you it could be more like an inviting conversation?
Today I'm sharing my interview with my good friend, Holly Rustick from the Grant Writing and Funding Podcast where we dismantle the traditional notions of marketing and selling. We share our personal tales from the entrepreneurial trenches. From coping with rejection to the mysteries of online course building, and handling your inner critic.
As introverts, Holly and I understand the psychological acrobatics often associated with selling. We debunk this in the episode, showing how you can leverage your introverted tendencies to your advantage in selling. The key lies in shifting the frame from an aggressive sell to a warm invite. From adopting the right mindset to utilizing graphics and audio on social media, to consistently making offers - we cover it all! Plus, we share how you can be your own best case study.
RESOURCES:
- NPCC 2024 Link - https://fundingforgood.org/npcc-2024/
- Grant Writing & Funding podcast
- Freelance Grant Writer Academy
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ever wondered what separates successful nonprofits from the rest when it comes to retaining volunteers and donors? Join me as we unravel the secrets behind their success in the world of nonprofits. In this candid conversation, we delve deep into the motivations that drive volunteers, donors, clients, customers, and members to take action, renew their commitments, and become enthusiastic supporters. We reveal the art of understanding their 'why,' nurturing trust, fostering loyalty, and creating positive experiences that keep them engaged.
Moving beyond motivation, we also explore its role in fundraising and marketing. Discover how to resonate with your audience by crafting messages tailored to their unique motivations. Learn how to adapt to feedback, create targeted messages, and make the most of your email lists for maximum impact. In the digital age, we discuss the power of online connections in building trust and loyalty.
Lastly, we explore why having a coach can be a game-changer for your nonprofit journey, along with the initial steps to scheduling a discovery call. This episode is packed with valuable insights, practical tips, and actionable advice to help your nonprofit thrive. Tune in and strengthen your mission!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Picture this - you're standing in front of a freshly painted front door. It might not seem like a big deal at first glance, but today, we're going to shatter those expectations. We're diving deep into the surprising power of taking small actions that yield huge results.
In this episode, we'll explore the fascinating philosophy of high impact, low effort, and how it can revolutionize both your personal and business life. You'll be astounded by how simple changes, even seemingly mundane ones, like sending just two more emails in your marketing campaign, can trigger a seismic shift in your overall strategy.
So, if you're ready to paint that front door and open up a world of possibilities, this is the episode for you. Join us today, and let's take that exciting first step toward tangible change.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
What if you could discover how to craft experiences that leave your supporters, donors, and attendees more connected, more engaged with your mission? In this captivating discussion, I unveil the secrets to creating events that deeply resonate with your audience. I explore the art of infusing the heart and meaning of your event into every aspect, from captivating programming to vibrant lineups. I share valuable tips on igniting anticipation even before the event kicks off and stress the significance of curating a guest list that aligns perfectly with your cause.
Yet, it's not all about glitz and glamour. Events can also serve as ideal fundraising platforms. I delve into how to craft engaging and effective activations that diversify your revenue streams. I guide you in comprehending your audience's interests and shaping your fundraising requests with confidence and persuasiveness. We also explore the impact of relationship building, harnessing technology, and even leveraging coaching to boost your organization's growth. Whether you're planning an informal gathering or a grand charity gala, I've got you covered with insights that will revolutionize your event planning approach!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Do you ever find yourself wondering how to define a major gift, or how to identify potential donors? We're demystifying major gifts, discussing the criteria to identify prospects, and how to cultivate these into significant contributions for your organization. Notably, we will address common misconceptions about major donors and emphasize the importance of building meaningful relationships before making the ask. We will also share some invaluable data tips and strategies to help you navigate this often daunting process.
Are you ready to push past your comfort zone and make the big ask for a major gift? This episode will equip you with some essential tactics to do just that. We introduce the concept of the 'Courage Sandwich' and talk about how to prepare yourself internally and externally for the conversation. Plus, learn how to handle the objections, the "noes" and what to say if you totally miss the mark!
We'll explore how to replace traditional fundraising approaches with creative ones and how to leverage technology for process automation and optimization. So, let's get you ready to make the major gift ask with confidence, conviction, and courage.
FREE 3-Day Fundraising Challenge
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Ready to boost your nonprofit's funding? Feeling a bit stuck? Join us for a practical journey where we explore effective strategies to enhance your organization's growth. We'll dive into donor relationships, peer-to-peer fundraising, and leveraging virtual events in today's digital landscape. Gain valuable insights to personalize donor experiences, improve your online fundraising, and plan successful virtual gatherings
You'll also hear about how to uncover the potential of Giving Tuesday and the impact of donor matching, helping you expand your campaign's reach. And here's the kicker: Learn how to build a strong social support team, an affordable way to increase your mission's visibility and funding. Get ready to transform your nonprofit's funding approach and turn your mission into a reality.
Email Welcome Series Workshop here and done-for-you templates here.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Navigating social entrepreneurship can be as tough as finding your way through a maze. Together, we'll explore the world of nonprofits, uncovering the emotions that hold us back—fear, stress, and pride. But it's not all gloom; we'll also emphasize cherishing the journey, not just the destination. It's time to face those fears because success awaits.
Imagine boosting your funding with a simple, powerful strategy: digital advocacy. We'll build a digital team of influencers and ambassadors, making your online presence soar. But we won't stop there; we'll also discover creative ways to stand out in the crowd.
Discover the path to social entrepreneurship success as we tackle fears, boost funding, and harness digital advocacy, all while celebrating the journey.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
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Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
Are you ready to tap into the power of human connections and cold outreach to fuel your fundraising efforts? You've landed in the right place. In this enlightening conversation, we unravel the psychology behind why people give to charities, fundraisers, and causes. We share how harnessing the concept of reciprocity can significantly boost your fundraising efforts and how to build a 'Social Street Team' to amplify your social impact.
Not only do we guide you through setting up a scalable and effective street team, but we also reveal how to engage influencers and thought leaders to champion your cause. This episode is loaded with practical tips on boosting your online revenue as well.
We reference insights from our course, Amplify Social Impact, to guide you further. So, whether you're looking to raise funds or simply curious about the motivations behind giving, this episode offers a wealth of knowledge.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Group Coaching Program - waitlist
- Email Goldmine [Free Masterclass]
-
Schedule a discovery call here.
-
Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.
May contain affiliate links
In today's conversation, we introduce you to Andi Kay, the founder of the Bloom Foundation, an organization dedicated to offering hope and support for victims of bullying. Andi shares her experience in Amplify Social Impact, creating a Social Street Team to amplify her mission, and the importance for leaders to step into the spotlight.
Andi discusses the strategies and resources utilized by Bloom Foundation, such as an interactive curriculum and journal workbook designed for healing and empowerment.
Struggling with self-doubt and a daily battle to maintain confidence? We present a powerful tool – the 'courage sandwich' – to help you address persistent negative thoughts and replace them with uplifting truths. Drawing on insights from Brene Brown, we emphasize the bravery in simply showing up. We also explore the complexities of being an online content creator, with perspectives from Elyse Myers, who navigates the fine line between authenticity and feedback.
If you're a non-profit founder or fundraiser feeling stuck in your thoughts, we offer a simple yet effective remedy to reignite your creativity. Join us on this journey of resilience, transformation, and self-empowerment as we rise above the noise and bloom together.
- Follow The Bloom Foundation on Instagram
- The Bloom Foundation's website
- Connect on LinkedIn
Get on the waitlist for Amplify Social Impact
The Digital Ambassador Blueprint for Nonprofits to Skyrocket Donations in 30 Days -- sign up here.
Thursday, Sept 14th @ 2PM ET
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Are you letting the Facebook fundraising panic sweep you off your feet? Hold tight, as we dig deep into why you shouldn't let this be your main fundraising platform and how to craft a more reliable and sustainable fundraising strategy. We give you the skinny on donor stewardship, key insights on building a hard-hitting donor welcome series, and we'll even let you in on our top two donation tools to amplify your online fundraising game. Let's not forget about the recent Facebook updates that have organizations on their toes - we share our strategies on how to use these changes to your advantage and maximize your campaign's reach and visibility.
Own your communication channel! We hammer home the significance of building an email list, a platform you have absolute control over. We equip you with strategies to pivot swiftly amidst the ever-evolving social media landscape. Now, if you're ready to skyrocket your organization's growth sustainably with ease and massive impact, let's get on a no-strings-attached discovery call to discuss my Smart Growth Method. Tune in and learn how to ride the wave of Facebook fundraising updates with unwavering confidence and a solid strategy.
The Digital Ambassador Blueprint for Nonprofits to Skyrocket Donations in 30 Days -- sign up here.
Thursday, Sept 14th @ 2PM ET
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I wasn't planning on seeing the Barbie movie, but a huge shift happened... Wouldn't you like to know the secret behind the phenomenal marketing campaign of the Barbie movie, and how it managed to generate buzz well beyond its release date? Join us as we unwrap this fascinating case study, exploring the power of social proof, user-generated content, influencer marketing, and how all these elements conspired to create a personal FOMO, that led ME to the theater for a girl's night out.
But it's not just movies that can leverage social proof; charitable organizations can too. We shift gears and look at Charity Water, a global non-profit organization that uses social proof and powerful endorsements to fuel its mission. We discuss the importance of having an advocate or a coach to navigate potential challenges and drive change.
Want to learn how to create powerful movements and amplify the impact of your cause, join the waitlist for Amplify Social Impact. Tune in to get insights on how harnessing the power of social proof can foster a sense of belonging and significantly elevate your product or cause.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Picture this: you've just nailed a great job, a promotion, or a personal achievement. You should be on top of the world, right? But instead, you're plagued with a nagging voice telling you that you're not good enough, that you don't belong here, and that your success is a fluke. Welcome to the world of the imposter complex.
Today, we sit down with leadership coach Tanya Geisler, who sheds light on our inner imposters. As we unravel the complexities of the imposter complex versus imposter syndrome, Tanya shares a poignant story of a friend's struggle with overwhelming responsibilities in a new job. This story illustrates how imposter syndrome can permeate our lives, often when we least expect them. Tanya also guides us through the intricate relationship between success and the imposter complex. We examine how this can lead to people-pleasing, identity shifts, and even obstruct our capacity to celebrate our wins. Together, we navigate the minefield of ego, inner chatter, and the struggle to recognize our accomplishments.
As we delve deeper into our chat with Tanya, we explore the uncomfortable territories of the imposter complex - comparison, procrastination, and perfectionism. Each one is a potential contributor to feelings of inadequacy. Tanya's journey from advertising to coaching and the common thread of the imposter complex she noticed amongst her clients, is a compelling narrative. We also discuss the power of understanding and embracing our unique identities, and understanding our 'why', a key to recognizing our true greatness.
Finally, Tanya provides us with a glimpse into her program "Your Iconic Impact", aimed at combating the imposter complex and maximizing your true potential. Remember, you are already an icon; it's time to own it! Tune in for an enlightening talk that will help you navigate your imposter complex and maximize your iconic impact.
CONNECT WITH TANYA GEISLER ON INSTAGRAMFIND OUT YOUR ICONIC IDENTITY [QUIZ} About Tanya GeislerTanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs, and legendary motivators.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Imagine clocking out of work at noon on Thursday, knowing you've accomplished all your tasks efficiently and ahead of schedule. This isn't some utopian fantasy, but a reality we'll sketch out for you in this episode. We'll take the traditional work week and flip it on its head, suggesting why you might want to take Wednesdays or other mid-week days off, and how to make 'No Meeting Wednesdays' a norm at your workplace. We'll also challenge you to avoid pushing important tasks to Fridays, to prevent a pile-up of to-dos.
Ever heard of 'habit stacking'? It's a strikingly effective way to infuse new habits into your daily routine. We'll dive into how this technique, along with disciplined time management, can pull you out of the whirlpool of procrastination and burnout. Scheduling time for tasks and rewarding activities is paramount, and we emphasize that sometimes, allowing yourself to fail is the key to building confidence and mastering new skills.
Now, let's address the elephant in the room - the fear of imperfection. It's time to unlearn the notion of flawless execution and instead, break tasks into manageable chunks, set realistic deadlines, and visualize your success. Believe us, taking an actual lunch break can work wonders for your productivity. As part of our Smart Growth Method, we'll cover how to establish a workflow that keeps you at the peak of your performance. So, are you ready to transform your work life and productivity? Let's get started!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Discover how honesty and imperfection can make your brand more relatable, how fostering a two-way conversation can deeply engage your clients, donors, and fans, and an inspiring vision can elevate the know-like-trust factor. Whether you're a brand, an entrepreneur, or an organization, this episode will guide you in crafting messages that resonate and forge meaningful connections.
This episode promises to transform your understanding of relatability, providing insights drawn from successful thought leaders like Sara Blakely, the founder of Spanx, and Katie Sturino, founder of Mega Babe.
Marketing messages and fundraising efforts should create meaningful relationships with your audience, not merely ask for donations or support. We delve into the power of honesty, vulnerability, and the importance of two-way conversations.
We discuss how these elements build stronger relationships with your followers and help keep your mission at the forefront. Learn how to go micro in your mission messaging, breaking down bigger aspirations into manageable tasks and connecting with your audience on a more personal level.
A critical part of this connection is your email welcome series: Get instant access to the Email Welcome Series workshop here and 5 DONE FOR YOU TEMPLATES here.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Are we the masters of our digital devices, or have they masterfully ensnared us into a relentless cycle of mindless scrolling?
Challenge your relationship with technology as we unravel the intriguing concept of "Sewing the Pockets Shut," a practice inspired by a spa resort in Arizona. This episode delves into the heart of our digital obsession and how a simple change can impact our ability to truly be present in the moment. We dissect an idea that may seem radical, but holds the potential to alter our very perception of our interaction with the digital world.
We don't stop at just the devices in our pockets, though. We leap further, examining how this principle can be applied to enhance personal and professional results, emphasizing the importance of optimizing processes to prevent burnout and make optimum use of time.
We shine a spotlight on the role a life coach can play in implementing these changes, offering a unique opportunity to book a free discovery call. Buckle up and join us on this enlightening journey, and keep your ears open for an exciting announcement about our next episode!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Are you caught in the paradox of wanting to be seen yet afraid to be different? This week, we hit the big 5-0 with our podcast episodes and we're marking it with an exploration of this conundrum. As we unpack the struggle of being conspicuous versus blending in, we spotlight Threads, a platform that champions uniqueness and authenticity. We also share insights from Sarah Ashman about the universal challenge of standing out while fitting in.
Then, we take a deep breath and plunge into overcoming the trepidation attached to standing out. We delve into the power of grit as a driving force that keeps us moving forward, even in the face of failure. We discuss the danger of suppressing your unique voice just to fit in and emphasize the importance of persisting, even when it appears your efforts are not yielding immediate results. Remember, Rome was not built in a day; it may take more than one or ten episodes to make a significant impact.
Wrapping up, we dissect the relationship between effort, grit, and resilience. We make a case for praising effort over success— a philosophy that holds the potential to revolutionize parenting and personal development. We also tackle the challenge of standing out, the authenticity that it demands, and the role of a coach in helping you achieve your goals. As we conclude our milestone 50th episode, we hope to leave you with a greater appreciation for your unique voice and the tenacity to keep pushing, no matter what.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Can you differentiate between building an audience and building a community? If you're curious to learn more and unlock the power of brand communities, you're in the right place.
Join me as I sit down with the phenomenal Carrie Melissa Jones, community expert and founder of the CMJ Group. Together, we dissect the magic and serendipity that goes into creating a strong community, a realm far beyond one-way communication.
Managing a brand community, especially for nonprofits, can be incredibly challenging. Limited resources and small teams often add to the struggle.
Carrie and I share practical strategies and insights to combat these hurdles. We discuss the power of entrusting vocal champions and experts to help run your community, creating a robust platform without bearing all the responsibility. By the end of our conversation, you'll be equipped with a trove of effective strategies to build and manage your community, irrespective of your organizational size.
But we don't stop there. We dive deep into the concept of reciprocity and donor engagement, emphasizing the potential of reciprocal relationships in adding value to both your organization and your community members.
We delve into the crucial role of symbols in creating a sense of belonging and alignment with your cause. As we wrap up, I remind listeners that the journey of building a community is filled with learning opportunities, even from failures. So, gear up, embrace the journey, and let's build powerful, impactful brand communities together.
About Carrie Melissa Jones
Carrie Melissa Jones is an entrepreneur, author, researcher, and advisor to community businesses. She has helped hundreds of organizations build thriving online communities that further their success—including Airbnb, Google, Microsoft, Project Management Institute, two U.S. presidential campaigns, and small businesses and non-profits worldwide. In addition, she is the co-author of the book Building Brand Communities with Charles Vogl and holds an M.A. in communication with a concentration in virtual communities.
carriemelissajones.com
Sign up for her Free workshop: How to Design Meaningful Community Experiences
Get Carrie Melissa Jones' book, Building Brand Communities
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Imagine navigating your journey to success with ease, celebrating every win along the way, and bouncing back from moments of failure with resilience. In our latest episode, we complete the Courage series by discussing practical strategies to troubleshoot expectations for success. We deep-dive into the realms of lead generation, rejection, success anxiety, and the often incapacitating idea of expecting perfection. Drawing from my own experiences and learnings, I share valuable insights on anchoring your motivation and regaining momentum in your long-term goals.
Has rejection ever held you back? My father once shared a life-altering perspective on dealing with rejection that I will reveal in this episode. We also highlight the importance of rejoicing in short-term wins and committing to a strategy for at least six months. Peeling back the layers of my personal journey, we discuss the strategic timing of announcing a campaign and the power of celebrating every action, not just the 'yes'.
Life is filled with 'sideways moments', those times when things don’t go as planned. So, how do we navigate through these challenges while maintaining our motivation? This episode equips you with the know-how to respond when things go awry and reminds you of the importance of kindness in your inner dialogues. We also delve into the world of intentional thinking and taking action, offering practical advice on overcoming overwhelm and self-doubt. Through sharing my experiences and cultivating a supportive space, I hope to inspire you to achieve your biggest, most daring goals. Tune in for a journey of insight, courage, and purposeful action.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Ever been swamped with an uneasy feeling right after a big win? It's a bittersweet mix of joy and worry, right? Well, you're not alone.
Today, we're unfurling the perplexing emotion of success anxiety and how it can sometimes sour our moments of achievement. Consider this episode as your guide to understanding this strange sensation and learning how to surf the waves of success without sinking.
We start off by introducing you to this quirky concept called The Courage Sandwich. Imagine talking to yourself in the kindest and softest tone, both before and after achieving your goals. We've all had awkward moments, say, getting tongue-tied in an important meeting - but the key is to not let that define your value.
Learn the difference between actual commitments and this confusing success anxiety. We share some solid tips to set boundaries and create a healthy support process.
Drawing inspiration from billionaire Sarah Blakely, founder of Spanx, discover how to stay true to our values while riding the rollercoaster of success.
As we dig deeper, we tackle the fear of not being able to replicate success. We discuss the power of visualization - visualizing the best-case scenarios can keep our anxiety at bay and arm us with confidence.
The importance of celebrating and savoring wins cannot be overstressed - it's the fuel that drives self-belief and passion. Whether you're a non-profit leader, a creatively driven individual or a social entrepreneur, this episode is designed to help you overcome success anxiety and embrace your victories with open arms.
Step in, and start piecing together this courage sandwich for a wholesome success journey.
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Ever felt crushed by rejection or struggled to move on from disappointment? Join us as we unpack the differences between rejection and disappointment in part two of our Courage series. Learn how to shift your thinking from the heavy burden of rejection to the lighter, more self-accepting experience of disappointment, and discover how to use it as a powerful tool to pivot and move forward in life.
But what if there was a way to make the journey to success just as enjoyable as the destination itself? Say goodbye to overwhelm and self-doubt as we share insights on taking control of the process and reaching your goals with ease. We'll teach you how to talk to yourself with kindness during moments of disappointment and rejection, and share our secrets for making your journey as fulfilling as the end goal. Don't miss out on this insightful episode packed with valuable lessons and practical advice for turning those setbacks into comebacks!
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Ready to conquer fear and take daring, courageous actions in your life and work? I'm sharing the concept of The Courage Sandwich and how it can help you motivate and encourage yourself when you're feeling nervous or scared. We'll talk about pre- and post-game pep talks, pushing ourselves out of our comfort zones, and overcoming self-criticism while engaging with strangers.
We're also discussing handling disappointment, rejection, and the often overlooked success anxiety that arises when our hard work actually pays off. Get inspired by children's willingness to feel a range of emotions and discover how adults can do the same. Plus, I'm offering you the opportunity to book a call with me if you need help figuring out what your version of the courage sandwich looks like. Don't miss this chance to start taking bold, courageous action in your life!
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
48% of donors prefer updates and appeals through email. Nonprofit email performance data has been historically challenging, especially for smaller organizations — today, we’re sharing data on what works, what doesn’t, and trends that every nonprofit needs to know!
Ready to revolutionize your nonprofit email marketing strategy? Abby Jarvis, a nonprofit tech expert with over 10 years of experience, joins us to discuss the groundbreaking Neon One Nonprofit Email Report, packed with data-backed insights. Learn how to optimize your campaigns for maximum effectiveness, and discover why now is the time to break the rules and think outside the box.
We explore the top-performing sentiments and words identified by the AI engine in the Neon One Nonprofit Email Report that you can use to optimize your next fundraising campaign.
We dig into how to effectively communicate with donors, make your emails scannable, and track your own metrics for continuous improvement. By the end of this episode, you'll be equipped with new strategies and inspiration to take your nonprofit email marketing to the next level.
Curious about the different communication preferences of Gen Z and Gen X? Find out what different generations prefer and how to use the latest data to inform your next campaign.
"Permission to expermient! Your list and clients are unique. Play around with this. I hope the findings in this report signal to people to experiment."
What are some for-profit trends that nonprofits should start experimenting with?
Click here to download The Nonprofit Email Report for free!<<<
About Neon OneNeon One provides social good organizations with connected fundraising tools
and services they need to help fulfill their mission. The team works hard to
help nonprofits raise more money and build sustainable, long-term growth
with software, services, and resources. Their products are designed to manage
the full range of nonprofit operational needs, from fundraising and donor
management to program operations and financial reconciliation.
About Abby Jarvis
Abby Jarvis is a writer, marketer, and speaker at Neon One. Her 10 years in the nonprofit technology industry have be
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Tired of playing by the rules and not seeing the impact you really want? It's time for a change! In this episode, I reveal 10 rules that I believe every changemaker should break to create a more meaningful impact for their organization or impact-driven business. Let's shake things up and become the disruptor and pioneer your mission needs.
Say goodbye to traditional marketing rules like sending emails on the same day each week, and embrace the freedom to tell your stories in your own unique voice. We also discuss why typos aren't the end of the world and how judging others for their mistakes is a reflection of our insecurities. Plus, discover how modern distractions have transformed the rule of seven into the rule of 18, and why the 80-20 Rule might not be the best fit for your business.
Are you ready for a fresh approach? Join me as we break away from convention and explore innovative ways to make an impact. From redefining marketing strategies to embracing a versatile approach, it is time to establish our own rules to challenge and set ourselves on the path to achieving our most audacious goals. Let us venture into this rule-breaking journey together!
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
After my mid-year check-in, I'm sharing a few key ways that I've learned to not quit and actually ACHIEVE the goals I set.
You'll hear:
- The science of why it "takes 30 days to create a new habit" is BS and what the real deal is instead!
- Evaluating when to change your goal and how to remove friction to make your goals easier to achieve
- How to keep your goal even when you've lost steam or quit mid-way
- Pattern interrupts, habit trackers, habit stacking, and other easy ways to achieve your goals without losing joy in the process.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Revive Your Email List: Turn subscribers into profit[Free Class]
- 3 Keys to Standing Out on Social Media [Free Class]
- Private coaching: Schedule a discovery call here.
Follow me on Instagram & LinkedIn.
Website: www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
In today's episode, we explore the power of a mid-year check-in to gain clarity on your ROI, and why tracking your time is essential for success. I'm sharing my own mid-year check-in and how you can do it for your business or nonprofit.
- Getting clear on where you're spending the most time
- Practical strategies for effective time tracking
- What you should stop doing, do more of, and what new strategies or campaigns to start
- Benefits of tracking time, regardless of how you get paid
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Transform your nonprofit board from overwhelmed to highly engaged and achieve more with less effort! Guest Sarah Olivieri shares her groundbreaking approach that is revolutionizing the way nonprofits are managed. "We can't have boards getting in the way of progress."
In this episode, Sarah shares her visionary perspective on reimagining board structures, challenging the notion that boards hinder progress. Discover how her method empowers organizations to:
- Put an end to drama and power struggles within the board.
- Rethink and redesign board operations for optimal efficiency.
- Break free from limitations that impede Executive Directors' success.
- Embrace a "CEO" mindset instead of a traditional Executive Director role.
- Understand the complexity of nonprofit management that many boards overlook.
- Craft a board job description that truly works and drives impact.
- Redirect the purpose of board seats towards collective influence, not personal power.
"Personal power and influence is not what board seats should be for."
Sign up for Sarah's workshop: 5 Simple Steps to Achieving a High-Performing Nonprofit Board About Sarah Olivieri, Founder of PivotGround
Sarah is a true business visionary in the nonprofit space. She’s an international best-selling author, globally renowned speaker and Founder of PivotGround, which supports nonprofits to become financially sustainable world-changers.
She has two decades of nonprofit leadership experience and she’s poured her insight, expertise and vast knowledge into creating The Impact Method™️ - a powerful framework that helps nonprofits and for-profits alike simplify their operations, improve their capacity, build aligned teams, and make a bigger impact without getting overwhelmed or burning out. Connect with Sarah: www.pivotground.com
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Do you ever use statistics or data against yourself? It's so easy to get stuck in compare and despair when you feel like your business or organization isn't growing fast enough. Find out:
- How it shows in social media and online overall
- Why it's so common to get stuck in the spin-out of comparison
- How to handle the thought spiral when it happens (and ways it shows up in my own life)
- Creating a digital Brag Basket (and the surprising way this happened to me)
- The right way to use the data -- as motivation and possibility
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Meet Manu, the founder of Your Social Team and Your Template Club. She's unafraid of selling, launching, and is a powerhouse organic marketer. She's the creator of my favorite Instagram templates that are designed to boost engagement with the latest trends in mind. Revenue growth starts with selling -- whether it's a service, product, or donations, creating more campaigns, and actively embracing your salesy-side is the key to unlocking $$.
"Unpopular opinion: Quantity over quality! People need lots of touches with your offer."
- You're doing your audience a disservice by not being salesy. You can learn how to do it and be confident about it.
- Why you should quit the 80/20 rule and "soft selling" if you want to grow your business or nonprofit
- How email and social media work together -- and which one is more effective for conversions (sales, donations, etc.)
- How to set engagement and growth benchmarks on Instagram
"Just a photo doesn't work anymore on Instagram. People are scrolling and scrolling and that's not going to stop them." Manu Muraro, Social Media Expert and Founder of Your Social Team
After a 15-year career in creative at Cartoon Network, Manu has founded Your Social Team and Your Template Club to provide Instagram training and content templates to help women grow engagement and sell with confidence on social media. Manu is obsessed with boxer dogs, can always find a parking spot, and does not fear mercury in retrograde.
Follow Your Social Team on Instagram Learn about the Smarter Social Club >>> FREEBIE: Content Strategy x Growth Strategy Class + Workbook >>> FREEBIE: 5 Free Reels Templates
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
My favorite lessons from the recent cohort of Outreach Genius. If you struggle with lead gen or taking any daring action, this episode is for you.
Any type of business growth pushes you outside of your comfort zone and face rejection... and that fear of rejection can keep you stuck! Growing a business can be scary. The fear of rejection can hold you back and keep you from reaching your goals.
Today, learn how to channel Main Character Energy to activate courage and confidence before you have to take daring action.
Borrow some favorite go-to Main Characters to lean on before your next discovery meeting, pitch, speaking engagement, or anything lead gen that has your confidence feeling wobbly.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:
- What's the difference between Brand Voice vs Tone vs Brand Messaging
- How to stop mirroring everyone else's content and messaging, and find your own voice online
- Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in
- The power of community and how to build an online community even if you're an introvert
- The need to end the silos of solopreneurs and other changemakers
- How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience
- Handling criticism and dealing with perfectionism
About Yessy Downs & Oxford Comma Co
Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.
https://www.oxfordcomma.co/
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Email marketing isn't new, but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake!
Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger than ever, but preferences, tastes, and formatting has changed. More on how to stand out in today's episode!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:
- How listening can help you understand and cultivate new donors
- Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action!
- When to use interviews versus surveys -- and the better questions to ask
- Experience mapping & cultivation
- How many times to send a survey and ways to boost engagement
Everyone is vying for attention, if you're going to do the same thing over and over again - it's not going to get much attention.Connect with Emily
- Website
- Free biases download here
About Emily Taylor
Emily Taylor, the Principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work to meet stakeholders where they are, building stronger relationships and providing better outcomes.
Emily’s work uses the process of strategic listening, a human-centered approach that re-evaluates the experience of a product or service through its end user. Using qualitative research and evaluation methods, she can help nonprofits better understand a donor segment before engaging with them or learn about the strengths and opportunities of their organization through the eyes of its community.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Inspired by a recent interview with NBA Player, Giannis Antetokounmpo,where a reporter asked him if he view the "season as a failure."
Let's talk about the magic of being an underdog and how failure can actually be your secret weapon to enjoy the journey not just the destination.
Failing can teach you valuable lessons and give you the experience you need to crush it next time. It's like lifting weights - every time you fail, you're building up your resilience and mental muscles.
Don't be afraid to embrace your inner underdog. It's not binary. Don't stack up one single loss against the entire season.
Don't ride the highs to high or the lows to low.
The willingness to get in the game -- even with the losses and the wins -- will push you to grow into the person and organization you deeply want. Get in the arena!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Prospecting is essential for lead generation, but it can be anxiety-inducing for so many nonprofits and social entrepreneurs. In this episode, you'll hear the ultimate metaphor about how so many organizations view their prospect list as a single tree with limited fruit... instead of expanding your prospect list and reaching out to more people in your network.
You'll hear the depth of how to look beyond your current best donors and customers and where other warm leads are hiding out (it's easier to find them than you think)!
If you're a solopreneur looking for new clients, an ambitious nonprofit, or work in fundraising this is a must-listen episode.
Steal my prospect list for free: https://www.splendidcourses.com/prospect
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I went from feeling like an unremarkable writer for the first 30 years of my life... and working with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers.
Tarzan shares:
- Her love for sharing stories -- and why you should share more than just the wins, the celebrations, and the good times with your subscribers, followers, or donors
- How to find the bravery to share the mistakes, build the muscle of storytelling, and introduce a new way to connect with your subscribers
- Fundraising through building relationships with value-based storytelling to create a shared vision with donors
- The most important metric to track (and it's not click-throughs or unsubscribes!)
- Using AI and the prompts to use for writing
She shares, "We're taught to tell your 'rags to riches story' but all the interesting things are the things that happened in between, the gritty, the beautiful parts, funny parts, the sad parts, the middle where you're not sure where it's going yet. That's where you show people your humanity."
About Tarzan Kay:
Tarzan Kay teaches online businesses, digital course creators, and freelance service providers how to write emails that are story-powered, fun-to-read and high-converting. She has spent the last three years slowly dismantling her 7-figure boss-babe empire and unlearning the systems of influence and indoctrination that were taught to her as a new business owner. She now teaches how to sell with email according to your own values, by leading with personality, integrity and building connection.
- Tarzan's Website
- Follow Tarzan on Instagram
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
How you feel going into the prospecting or lead generation process is key to your success. If you feel dread (like most people do!) prospecting, you'll grind through your pitch or meeting, sound hurried, and have a hard time getting a 'yes.'
Instead, I'm sharing how you can anxiety-proof your lead gen process, so you don't ignite your nervous system, the fight-or-flight response, and actually find courage and calm in the process.
This is ideal for fundraisers, leaders, marketers, and anyone who is trying to develop more relationships and grow their business or nonprofit!
Learn how to cultivate self-belief first and in this episode, I'll share some easy ways to do it.
Click here for Outreach Genius Details
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
We're diving into the concept of your inner voice... also known as your inner critic!
I'm embarrassed to admit this inner dialogue that popped up recently that sounded like this:
"like me, like me, like me"
I went for a quiet walk to explore this chatter.
*Why was that inner voice seeking approval?
What was underneath it?*
I'm sharing how I handled this dialogue, the next steps I took, and how normal this inner voice really is.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode!
Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Asking for money is hard.... or is it?
I'm unpacking a trend I've seen that's not helpful when it comes to fundraising.
If you're stuck in the ruminating and the preamble before your pitch that feels hard, this episode is for you.
You'll figure out:
- A better way to handle rejection
- How to steal my process to go into a campaign or launch with ease
- What to do when fundraising seems so heavy and hard
Plus, how to cultivate positivity and lightness, and actually make the "hard" parts of your job easy.
Resources mentioned:
Free 30-Minute Fix Training for Mission-Driven Creatives to get unstuck!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.
In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.
I'll cover the different ways to generate leads, how I built my first business with zero prospects, and how to build the lead-gen muscle in a way that didn't feel terrible!
Join Outreach Genius (starts 4/18/23) here <<<
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
- People need more touchpoints -- email can do that!
- Why her best emails are the stripped-down emails without fancy graphics or any extras
- The power of partnerships with businesses to grow your brand
"The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed."
About Becky Straw and The Adventure ProjectBecky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.
The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.
In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.
Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.
Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.
Becky and her husband, Garland, have two children and live in South Orange, NJ.
Connect with The Adventure Project here: https://www.theadventureproject.org
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!
We discuss:
- How organic and paid marketing work and flow together
- Biggest mistakes organizations make in their marketing strategy
- How social media and email marketing can work to drive donor and supporter growth online
- What kind of ads are most effective for small shops and how to interpret all that confusing data!
Plus, we share why every nonprofit should create a lead magnet to build their email list and our favorite examples to draw from.
Click here for details about Caroline's Digital Assessment (and to get my Email Subject Line bonus!)
Follow Caroline on Linkedin here.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Will AI make you sound like a bot or is it the best thing ever?
If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you!
Plus, you'll find out:
- When to override AI and leave in your own voice and personality.
- What framework to put into AI and my favorite platform integration with AI (Canva!)
- The big mistakes orgs can make when defaulting to using AI
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online.
Content Creator and YouTube pro, Heather Ramirez shares:
- How she built a community online
- How do you create content that isn't always easy (and feels vulnerable!)
- Discovering the best story to tell
- Uncovering the story your audience wants to hear
She shares:
- "Being vulnerable, and showing the reality of what life is like, makes more of an impression."
- "Sharing the story of the hard lessons, ended up being the thing that built my brand."
- "I had no idea that people all around the world would resonate with that."
- "My gut was telling me I was on track (even though I felt like a failure). I wrote down on a piece of paper, 'Just create more.'"
About Heather Ramirez
In 2016, Heather quit her job to start a business promoting digital literacy, all while documenting her journey on YouTube. It was the most terrifying decision of her life, but now she makes a living doing what she loves, helps people all around the world, and even met the love of her life through YouTube (who you might know - Tom Buck).
Through her three YouTube channels, she empowers people to explore their own creative potential with content creation and share their stories with the world.
Connect with Heather:
- Instagram @heatherjustcreate
- YouTube: http://www.youtube.com/heatherramirez
- YouTube: www.youtube.com/heatherjustcreate
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything!
You'll figure out how to:
- Drill down on your benefits using the 5 whys framework
- Prepare for a pitch or funder meeting and highlight the impact as well as better understand what your potential client/donor motivation
- Write better copy on your website, fundraising pages, or emails to underscore the benefits of your programs
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I'm sharing actual stories and a behind-the-scenes look at the curriculum, results, and framework of my course, Amplify Social Impact, in today's episode.
Amplify Social Impact solves the visibility and influence problem with ease. Revenue growth becomes inevitable.
Here's what a typical org looks like before joining:
- Burned out and frustrated that online fundraising just doesn't work for them
- Stuck in compare-and-despair seeing other missions get funded and wondering, "why not us?!"
- Time-strapped and DIY-ing a marketing strategy that isn't working
After Amplify Social Impact:
- Time-abundant: you'll get your time back after you start your first Social Street Team to champion your cause and leverage their networks for you!
- Energized: remember that feeling of why you chose to do this meaningful work? Feel more renewed and creatively invigorated than ever before, ready to start new marketing campaigns (instead of dreading them!)
- Uplifted: The silos are over! You finally have a group of advocates and ambassadors who want to align their values with yours! win-win
Enrollment is open for a limited time! Sign up and save $200 here: www.splendidcourses.com/asi
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
In this workshop replay, you'll learn:
- How Influencer Marketing and Digital Ambassador Programs actually work
- My proven method to start a program in 30 days!
- Real-life Case Studies to transform your visibility and revenue online!
- 3 pitfalls to avoid BEFORE you start working with influencers and ambassadors
Join Amplify Social Impact today: www.splendidcourses.com/asi
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
In part 2 of my interview with Fearless CEO Founder Mariah Coz, we discuss the intersection of mindset and strategy. You'll hear us unpack:
- How your own enthusiasm for your programs, courses, or offers is key to your success
- The concept of relentless optimism, creating something your audience wants and generating the feeling of excitement before the pitch or campaign
- Handing failure (and the feelings that come with it) -- and the creative magic that is often the result of frustration
- Reimagining internal structures or program structures
- Procrasti-action and the importance of lead gen
>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<
Resources mentioned:
- Mariah Coz website www.fearless.ceo and Instagram @Mariahpcoz
- Mariah’s program, Profit Architecture waitlist
Get Noticed, Get Funded: Live Workshop on 3/14/23Sign up: www.splendidcourses.com/funded
Demystifying Influencer Marketing: Reach thousands of supporters online without ads or fancy software!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I’m thrilled to introduce you to one of my mentors, Mariah Coz. I began working with her back in 2020 as I created my first online course and really learned how to run a profitable online business. Mariah’s built an incredible 7-figure business — and done it in a way that is uniquely her style, values, and vision.
Mariah Coz is the founder of Fearless CEO, where she has spent the last 7 years working with entrepreneurs to build their online courses, group programs, webinars, evergreen funnels, and more.
Over the years, she has worked with thousands of clients and has been lucky enough to mentor many of the “household names” you know today!
As the seasons change, as the industry shifts, as algorithms go rogue, as circumstances continue to fluctuate day to day -- there are principles that remain timeless and evergreen. The heart of Mariah’s teachings comes down to her signature approach of creating “Empowering Enrollment Experiences” that both you and your customers will love!
>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<
Connect with Mariah Coz:
- Mariah Coz website www.fearless.ceo and Instagram @Mariahpcoz
- Mariah’s program, Profit Architecture waitlist
- Listen to the Mariah Coz Show on Apple Podcasts
Get Noticed, Get Funded: Live Workshop on 3/14/23Sign up: www.splendidcourses.com/funded
Demystifying Influencer Marketing: Reach thousands of supporters online without ads or fancy software!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.
Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.
I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify Social Impact, to show you the difference in real-time.
>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations.
What is upstream versus downstream thinking?
What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility?
If you've found yourself searching for the cheapest (or quickest fix) software, contractor, or system... this episode is for you! Often, when you're looking for the lowest cost, you're stuck in downstream thinking.
I share how to distinguish between high-value and low-value questions, how to ask better questions in your business, and why asking better questions will skyrocket your success.
Plus, learn about the method I created in my course, Amplify Social Impact, called a Social Street Team, and how a recent book launch from a famous online entrepreneur was a case study in how to engage a Social Street Team with success.
GET ON THE AMPLIFY SOCIAL IMPACT WAITLIST HERE <<<
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Everyone is guilty of feeling "not quite ready" and idling in passive-action instead of daring-action mode.
What is passive action? Extra googling, researching, over-editing, and tweaking.
In this minisode, you'll learn how I handle those moments when I want to avoid rejection or feeling uncomfortable, and handle the nerves.
The massive cost of "waiting to feel ready" and avoiding the sting of rejection is where so many social impact businesses get stuck. The massive cost it takes on your business or organization can be catastrophic. But, the way out of this loop is simple!
I share how I allow the nerves, the rejection, and the process of active follow-up in order to fuel your mission forward.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Hear from effortlessly cool, creative entrepreneur Myka Harris as she shares her journey to creating a successful, purpose-driven business.
Episode highlights:
- Taking risks, handling setbacks, and resilience -- and Myka's natural ability to handle the curveballs without over-stressing
- Creating conversations organically with your idea customers and supporters
- Designing the business and life you want with purpose
Click here to find out more about Highbrow Hippie: Beauty, Wellness, and Conscious Living, follow @HighbrowHippie on Instagram and @MykaHarris on Instagram.
About Myka Harris:
Myka has always been enamored with beautiful things and making things beautiful. As a serial entrepreneur and certified yoga teacher, she creates the physical, mental, and environmental space to tap into your unique gifts and intuition in order to create a life that reflects your deepest values and goals. Her current venture Highbrow Hippie is truly an extension of how she lives her life on a daily basis and represents the things that are most important to her - community, personal growth, self-care, simplicity, good design, eco-friendly practices, self-awareness and a healthy approach to consumerism. It’s a combination of the things she loves and does best: creating the perfect space to bring beauty, wellness and conscious living into other people’s lives.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
This is part 2 of this workshop series about how to market your business or org without paid marketing. Lightbulb moments:
- Stepping into your thought leadership through imperfect, daring action
- The power of using email marketing to reach your target audiences beyond social media
- Say it often, but say it in different ways! Different messaging will appeal to different audiences.
- When you post more or ask more, you give your opportunities for it to land with your audience!
You'll hear the mindset you need to transform your revenue this year -- getting your own belief on board. I share the thoughts I think, on purpose, to propel me forward and enjoy the journey towards my biggest goals.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Get out of wishing-mode and into ACTION in this two-part series!
Discover the top trends to grow your audience online without paying for FB ads
- The big mistakes that are keeping you from getting more donors and advocates
- The 3 most profitable actions to focus on in 2023!
- Why following these 3 steps will increase your revenue, visibility, and engagement ON & OFF line.
Learn the difference between taking passive action (like blogging) and daring action (outreach).
Plus, my method of creating a Social Street Team: a wildly vocal group of digital ambassadors and champions online. I teach this concept in detail in my program, Amplify Social Impact.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
If you've ever felt weird, squirmy, or like a used-car salesman fundraising or in a pitch meeting, this episode is for you!
I recently got locked in my house and what followed for the rest of the day was a huge lesson in stepping into the spotlight.
Here's what you'll learn:
- How to talk about what you do in a way that doesn't feel icky or salesy
- How to think, on purpose, before you go into a funder or pitch meeting
- Why shining the light on you and celebrating the wins, is the missing piece of your growth strategy
Plus, I'll explain how to create the optimal energy behind a discovery call or donor meeting, and how shifting your strategy can attract more perfect-fit clients and customers.
It's time to stop villainizing the word "salesy" -- we're here for 2 things: purpose and profit. Let's reduce the tension around the idea of selling (and fundraising) -- it will change the way you prospect and make it a lot more fun.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Are you unintentionally writing to your grumpiest subscriber or follower? In this episode, I'll share the simple trick to change the way you feel about writing any copy or messaging -- and why your audience will be more engaged and excited to hear from you when you use this formula!
I'll share why you should:
- Write to your best and busiest client instead of the disengaged subscriber
- How your campaign frequency would (and should) change when you follow this formula
Start writing emails for the person that needs a nudge, or a shout-out, and wants to be seen, heard, and connected with you and your org.
That changes everything -- especially your revenue.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Forget reading all the "how-to" books to become a masterful storyteller. In this episode, I'm sharing the homework assignment I gave my students in Easy Emails for Impact.
The homework assignment? Watch 15 minutes of stand-up comedy before our next session.
Here's why there's magic (and a method) you can apply from my favorite comedians:
- Creating a simple hook to engage your audience immediately
- A compelling story arc without sounding like a high school 5-paragraph essay
- Super approachable and relatable, normalizing fails and missteps
- Masterful editors! Say it with fewer words! (this is a game-changer when you apply it to your own messaging)
Draw inspiration from your favorite comedians because it's a lot more fun to laugh, write with ease, connect with your ideal audience, build trust, and grow your business.
Plus, learn how to transition from a story to an irresistible call-to-action seamlessly!
Rate + Review the Purpose and Profit Club Podcast to enter our giveaway by February 14, 2023! Details here.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Sales scripts, donor templates, and done-for-you copy can put you on the fast track to sounding like a telemarketer.
Before you go on a donor meeting, pitch a new client, or do any prospecting, listen to this episode
Episode highlights:
- Find out how to nail your pitch and still sound like YOU
- What to say when you feel unsure and don't want to sound salesy
- How to enjoy donor or pitch meetings... instead of dread them
Learn the #1 exercise that changed how my clients do any prospecting or outreach. This simple trick can take you from tongue-tied to captivating.
Enter our GIVEAWAY by 2/14/23! Send me a screenshot of your review via direct message on Instagram or on Linkedin to enter. 5 lucky winners will be chosen!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
**Learn the power-prompt to get you out of the space of following-the-leader and seeking perfection.
Episode highlights:**
- Understanding the "chatter" that your brain offers you and how to figure out if it's your "toddler brain" or "higher brain" (this concept is a gamechanger!!)
- Why the best innovation comes from doing it your own way
- How to figure out what you really want -- and go after it!
- Your marketing strategy isn't one-size-fits-all
- You do not have to follow the leader - instead, run it through YOUR own filter
Plus, find out:
- Why I gave up TikTok and the internal business filter I created to figure out what strategies to focus on.
- The timeframe you should commit to, at minimum, before changing your strategy.
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
I'm taking you back to 3rd grade and the snarky trick Ms. Crowder played on our class and the life lesson that took me many years to learn from it. Find out how following the leader can get you further away from achieving your goal, and keep you stuck from accessing your own expertise and voice.
Episodes Highlights:
- The shift in learning from the "experts:" I'm giving you MY answers, but I don't know THE answers.
- Experts are sharing everything they think you need in books and training, but you need to follow you! No one has the all answers.
- How assimilation can, particularly for women, can keep you from speaking up, doing the hard thing, and stepping into your own thought leadership and authority.
- How to go against the grain, be vocal, and why it's the key to letting your mission shine
Following the leader results in homogeneous, boring marketing. The same redundant calls-to-action and boring social campaigns. Your audience wants to hear YOUR unique point of view.
When it comes to endless "suggestions" and feedback, take what you need, and leave what you don't!
Plus, hear about why I chose to have a waterbirth with my son, and how I dealt with vast, unhelpful opinions from friends and family, and "experts." When you create your own strategy, unique point of view, or decision, you must trust and believe in yourself first in order to create the support to handle the naysayers.
Thoughts to think, on purpose:
- The magic is in forging my own path.
- I get to decide what's best for me in my business.
- There is not one right next step, only the one I decide is right.
Other resources:
- Dr. Wendy Mogul, "Voice Lesson for Parents"
- Tony Robbins documentary, "I Am Not Your Guru" on Netflix.
- Send me a direct message and tell me your Ms. Crowder moment over on Instagram
- Links may contain affiliate tracking links
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Find out one of the biggest time-wasters and growth inhibitors in today's episode:
- My story about how I used to ask for way too many opinions and what I was really searching for
- Why so many leaders are used to "bouncing ideas" to committees, friends, and mentors -- and why you should stop
- Why feedback isn't really necessary (and when it is!)
- Where you're asking for feedback that I don't actually need
Want a shorter, more productive workweek?
- How this change was one of the biggest drivers to taking my work week from 40 hours to an average of 25 hours per week.
- The filters and internal systems I had to implement to create change and the discomfort that came up along the way.
Reflect: Am I asking for feedback when I actually don't need feedback?
Thoughts to think on purpose:
- I approve. I think it's good to go. I trust my process.
- This is how I become more efficient.
- I believe in me first.
Enter our Launch Giveaway by rating, reviewing, and subscribing to this podcast! Just send me a screenshot of your review. For details, visit www.splendidatl.com/giveaway
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
On an endless search for the right strategy? Can’t crack the code on growth? This episode is for you! In this episode, I share about when I started my first business in 2007, how built a client list from scratch, and what separates founders that are successful from those who give up. **This episode is perfect for purpose-driven small business owners, nonprofit founders, and consultants.
You'll find out:**
- Why there is churn in mission-driven sectors
- Why you can have the "perfect" strategy and still avoid taking action
- How to get out of idle mode and into action-mode
- How to make the leap to action, even when you're uncomfortable, feel self-doubt, or uncertainty
Highlights:
- How to trust your own intuition and stay the course to build a successful business
- How to entrust your own success on YOU and not the book, coach, mentor, or course
- How to combat the "how" thoughts that come up - reminding yourself that Minimum Viable is the next best step (Listen to Episode 1).
Thoughts to think on purpose:
- I don't need to know how to get to the finish line, I just need to take the next best step
- There isn't one way, one strategy
- You need to sync up your thinking with the strategy -- and believe it's possible to achieve exactly what you want
- I do know what I need. I trust myself.
- This is working!
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Have you ever put off launching a big idea, campaign, or project? It's easy to get lost in planning mode and never actually press GO. As a lifelong entrepreneur, I've developed a method to combat perfectionism and post-posting deadlines and figured out a way to get out of your own way and take action. In this episode of the Purpose and Profit Club, you'll learn my MVP Method, and how I used it to launch this very podcast!
You find out:
- How to use the MVP Method to take action and stay on target for your launch dates
- How to use this method for planning your next online fundraiser, online campaign, or marketing strategy
- My system for figuring out needs vs wants -- and how to make the process of taking action fun
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
Why do some social impact entrepreneurs and nonprofit leaders succeed while others fail? What are the top strategies that are working right now? What should your org start doing (and what can you skip altogether?)
In this episode, you'll find out:
- What to do this year to increase your bottom line, grow your customers, donors
- Why we give up on our goals (and what to do instead)
- How email marketing could skyrocket your online growth and retention
- My favorite way to cultivate relationships and grow more customers and donors with ease
Plus find out:
- How to improve your productivity (and enjoyment) by 45% with one simple ritual.
- How to wildly attract more people to your organization.
- How often to email your list
- How to get your target audience’s attention in a distracted society (and why the Rule of 7 no longer applies!)
Why you need to stop under-asking:
Stop Deciding What People Can And Cannot Afford. Your Job Is To Ask And Invite Them In.
Sometimes a “no” is a “no, not right now”
We Forget 50% Of New Information Within An Hour Of Learning It (source: The Forgetting Curve)
Resources mentioned:
- Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
- Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
- Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com
Join the Purpose and Profit Club weekly newsletter here.
Music by The Selmanaires, featuring "Selmanaire Rock."
If you’re a consultant, socially-conscious business owner, nonprofit leader, or mission-driven creative this is the place for you.
You’ll learn the mindset it takes to succeed, how to stay committed to actions (even when it’s hard, even when you fail), how to avoid burnout, and how to achieve your biggest goals without overworking.
- Here, we joy the journey, not just the destination.
- Stop dreaming, and start doing.
- Ideas become action.
Welcome to the Purpose and Profit Club with Christina Tzavaras Edwards.
Subscribe to the podcast + let’s make an impact together!
Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com