Build That Podcast: Recent Episodes
Eric Rutherford
The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. We will answer the question of “why a podcast?” and how it makes sense for many businesses, whether you are a large enterprise business or a smaller service-based business. We will also look at tools which can make your podcasting easier and more time efficient to create.
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds.
Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach.
They also discuss the potential of private podcasts and the future of multimedia content.
Tune in to discover how audio can unlock new opportunities for your existing content.
https://www.adauris.ai/
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Send us a Text Message.
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend.
They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution.
They discuss how Flowsend helps businesses and individuals maximize their content's reach and effectiveness by automating the creation of tailored outputs. Tune in to learn how to turn your existing content into a powerful marketing engine.
https://www.flowsend.ai/
https://www.linkedin.com/in/michaelnkatz/
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Send us a Text Message.
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast.
Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers.
Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration.
Reignite Media
LinkedIn
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Send us a Text Message.
In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers.
Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information.
He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication.
Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams.
If you are a sales leader and want to know more about how this can work for your company, please email Eric at eric@straightforwardmg.com
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution.
They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes.
Joe and Luke share insights on the evolution of podcasting, the importance of episode-level search, and the potential for AI to transform the podcast industry.
They also discuss the benefits for podcast guest booking agencies and advertisers, highlighting how Podengine can streamline processes and enhance targeted outreach.
https://www.podengine.ai/
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively.
Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importance of color-coding calendars to prioritize tasks and highlights the need to delegate effectively.
Colby also discusses the mental and practical shifts required to reduce work hours without sacrificing productivity.
Tune in to learn actionable strategies for managing time, reducing stress, and achieving a healthier work-life balance.
Three Key Points:
- The Role of Coaching and Mentorship
- Balancing Work and Personal Life
- The Concept of Buying Back Time
https://colbywegter.com/
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast.
They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones.
Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers.
They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach.
Tune in for practical tips on maximizing podcast advertising ROI.
https://www.b2bpodpros.com/
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And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer.
They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies.
Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver.
They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.
https://www.ericabreuer.com/
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.
Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.
She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.
Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.
And a special thank you to Leadfeeder for sponsoring this episode.
Join hundreds of B2B podcast professionals this November in Nashville Tennessee and Learn from industry leaders, experienced podcasters, and content strategists and Walk away motivated with actionable steps you can implement immediately.
Tickets go on sale July 24 at the best price you will find. Go to b2bpodcon.com to learn more and make sure to sign up for the email list. We will send out updates on speakers as well as tickets.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports.
Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization.
Gala emphasizes the importance of choosing the right tools based on company size and offers practical advice for integrating data from various platforms.
https://www.youtube.com/channel/UCFhbMD_7fzf9vVSWt-vZlKA
https://gaillereports.com/
https://medium.com/@givannikova
https://www.instagram.com/gaille_reports/
Use code 'not a fault' for 20% off of online store or 15% for custom Looker Studio dashboards
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And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing.
Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat.
The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams.
Andrew also shares insights on creating compelling brand narratives, the importance of internal marketing, and leveraging AI for growth.
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency.
Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions.
She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability.
Anwin also delves into the concept of leveraging one's money mindset, advocating for a focus on strengths rather than attempting to overhaul weaknesses.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing.
Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert.
The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especially with Google's recent algorithm updates.
Doug emphasizes the need for helpful, authoritative content and the benefits of timely, relevant articles. He also discusses the growing importance of other search engines like Bing and the impact of AI tools on SEO.
This episode is a must-listen for anyone looking to understand the intricacies of legal marketing and the importance of a well-rounded SEO strategy.
Key Takeaways
- Vet your SEO vendor carefully and ensure they have proven experience and capabilities.
- Focus on creating helpful, authoritative content to build trust and improve search rankings.
- Diversify your marketing efforts beyond just website SEO to include other channels like social media and paid advertising.
https://www.everestlegalmarketing.com/
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
💥Free Leadfeeder Extended Premium Trial 💥
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
_____________________________________
In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares examples from Method customers and provides actionable tips listeners can implement.
Key Topics:
- Lead Generation Techniques:
-
Nelson discusses the importance of overcoming the fear associated with traditional sales and utilizing social media platforms effectively.
-
Understanding the Lead to Cash Process:
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Explanation of the disconnect between sales and marketing in small businesses and strategies to synchronize these efforts.
-
Efficiency with Method:
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Discussion on how Method integrates with QuickBooks to centralize business operations and data for better efficiency.
-
Importance of Customer Success:
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Insights on how customer success impacts business growth and the importance of managing customer relationships effectively.
-
Content Creation and Engagement:
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Encouragement for small business owners to engage in content creation and overcome the fear of imperfection.
-
Overcoming Resistance to Change:
- Nelson talks about the resistance to adopting new technologies and how small steps can lead to significant improvements.
Key Quote:
- Nelson de Miranda: "Efficiency and resistance to change is really what hurts most SMBs... identifying ways to automate those processes so that your whole business feels less scary when things start to go wrong."
Call to Action:
- Listeners are encouraged to visit the Method website to access a workflow checklist that helps identify gaps in business operations.
Resources Mentioned:
Method (method.me) - Automation tool for QuickBooks users
method.me/podcast - Download our lead management checklist
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
💥Free Leadfeeder Extended Premium Trial 💥
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
_____________________________________
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and experiences from his time studying and working in China, highlighting the importance of influence in business development.
We delved into the misconception that influencer marketing is solely a consumer marketing channel, when in reality, it is a powerful tool for business development. Mike emphasized the need for B2B marketers to explore influencer marketing, as it offers endless possibilities limited only by imagination.
Throughout the conversation, Mike stressed the importance of strategy, metrics, and pricing in influencer marketing. He shared his three-step approach to determining pricing, emphasizing the need for a win-win situation for both brands and influencers. Mike also discussed the laborious nature of influencer marketing, likening it to an investment portfolio where diversification is key.
Moreover, Mike highlighted the infinite game aspect of influencer marketing, encouraging listeners to have fun and enjoy the process. He shared his website, buildinginfluence.org, where listeners can access his playbook and influencer marketing toolkit for free. Mike's passion for influencer marketing and his practical advice left me inspired and eager to explore the world of influencer marketing further.
https://buildinginfluence.org/
https://www.linkedin.com/in/mikenewt/
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
💥Free Leadfeeder Extended Premium Trial 💥
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
_____________________________________
In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes beyond just focusing on branded keywords. He highlighted the importance of patience in SEO efforts, likening it to a marathon rather than a sprint.
Max stressed the need for a holistic approach to marketing, emphasizing the correlation between different channels and the importance of an omnichannel strategy. He discussed the role of backlinks in building authority and driving organic traffic, explaining how quality backlinks from relevant sources can significantly impact a website's rankings.
The conversation also touched on the role of technical audits in identifying and addressing website issues, such as page speed, duplicated content, and backlink quality. Max provided insights into the technical SEO audit process and how it helps clients understand and rectify critical website issues.
Max highlighted the importance of having a plan and executing it diligently in SEO efforts. He emphasized the need for a purposeful approach to SEO, backed by expertise and a clear strategy. Max's key takeaway for listeners was the essential role of SEO in driving website success and the need for a well-thought-out plan for long-term SEO success.
https://www.thehoth.com/
https://nextnetmedia.com/
https://www.linkedin.com/in/maxgomezmontejo/
Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.
Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectively. She discussed the common challenges faced by executives and founders, such as time constraints and imposter syndrome, and how her agency helps them overcome these obstacles.
The conversation delved into the role of LinkedIn in corporate branding and lead generation, emphasizing the need for consistency and authenticity in content creation. Stephanie shared insights on the impact of personal photos and videos on engagement, encouraging listeners to prioritize profile optimization for a strong first impression.
Throughout the episode, Stephanie emphasized the value of taking small steps towards building a strong presence on LinkedIn, reassuring listeners that it's okay to start small and gradually expand their engagement. She invited listeners to connect with her on LinkedIn and explore the services offered by Crackerjack Marketing for personalized support in enhancing their LinkedIn presence.
Overall, the episode provided practical tips and insights for individuals looking to leverage LinkedIn for personal branding and professional growth, highlighting the importance of authenticity, consistency, and strategic content creation in building a strong online presence. Stephanie's expertise and approachable demeanor made the conversation informative and engaging, offering valuable guidance for listeners seeking to make an impact on LinkedIn.
http://crackerjackmarketing.com/
https://www.linkedin.com/in/stephanieschwab/
Support the show
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.
Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreation, and biotechnology. She highlighted the importance of understanding a client's vision, business goals, and trajectory to provide tailored solutions that position them for success.
The conversation then shifted to destination marketing, where Kylie shared insights into the evolving landscape of tourism marketing. She discussed the shift towards destination management, where marketers must balance promoting tourism with addressing infrastructure and community concerns. Kylie emphasized the importance of strategic partnerships and clear communication with government entities and local communities to ensure sustainable growth.
Kylie also touched on the concept of experience transformation, highlighting the significance of delivering consistent brand experiences across all touchpoints. She emphasized the need for proactive marketing strategies and the importance of measuring success beyond traditional ROI metrics to include community impact and stakeholder engagement.
In conclusion, Kylie stressed the value of proactive thinking in marketing and the benefits of anticipating challenges before they arise. The episode provided valuable insights into destination marketing, brand transformation, and the power of strategic partnerships in driving success in the ever-evolving marketing landscape.
https://www.struck.com/
https://www.linkedin.com/in/kylie-kullack-466a335/
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
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Twitter - @rfordej
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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.
Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete overhaul. By automating repetitive tasks and freeing up time for team members to focus on high-value activities, businesses can achieve significant cost savings and increased productivity.
One key takeaway from the conversation was the concept of using AI to transform long-form content, such as podcasts or webinars, into a variety of platform-specific pieces. By utilizing AI to generate blog posts, social media content, and more from a single source, marketing teams can efficiently reach their target audience across multiple channels.
Cody discussed the transformative impact of AI on workforce dynamics, citing examples of companies automating customer service tasks and augmenting offshore talent with AI tools. By empowering employees with AI-driven knowledge bases and chatbots, businesses can enhance customer service efficiency and focus on addressing unique queries.
Overall, this episode shed light on the immense potential of AI in marketing and content creation, emphasizing the need for businesses to embrace AI as a valuable asset in their marketing toolkit. With the right approach and strategic implementation, AI can revolutionize marketing strategies and drive business growth in the digital age.
https://www.swellai.com/
https://www.linkedin.com/in/codyxschneider/
https://twitter.com/codyschneiderxx
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.
Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact of earned media, where journalists write about a business based on a press release, creating a powerful credibility boost.
The conversation delves into the significance of building relationships with journalists. Mickie stresses the value of assisting journalists in their work, especially in today's media landscape where journalists are doing more with less. By providing valuable insights, ideas, and quotes, businesses can establish rapport with journalists and increase their chances of getting media attention.
Mickie also discusses the types of media outlets businesses should focus on, from local newspapers to trade publications and even radio and TV programs. By identifying key journalists and producers in these outlets, businesses can tailor their pitches and build lasting relationships that lead to earned media coverage.
Throughout the episode, Kennedy shares practical tips and strategies for businesses looking to secure earned media. From crafting compelling press releases to pitching ideas to journalists, the episode provides a comprehensive guide on how businesses can effectively engage with the media to boost their credibility and visibility.
https://www.ereleases.com/
https://www.linkedin.com/in/publicity/
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.
Kevin emphasized the importance of understanding the motivations behind acquiring a business beyond financial gain. He highlighted the significance of community involvement and long-term perspective in business ownership, especially in the context of Main Street businesses.
We delved into the world of small business acquisitions, discussing the opportunities and challenges in the market. Kevin shed light on the inefficiencies in finding and validating deals, the need for operational efficiency, and the role of marketing in different types of businesses.
Kevin's personal health scare served as a catalyst for pursuing his dream of business ownership, emphasizing the value of seizing life-changing opportunities. He encouraged listeners to explore entrepreneurship and investing in small businesses, emphasizing the potential for personal and professional growth.
https://fruitioncap.com/
https://bibelhausen.com/
https://www.linkedin.com/in/bibelhausen/
https://bibelhausen.substack.com/
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Email: eric@straightforwardmg.com
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Twitter - @rfordej
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Guest: Georgia Gibson, Co-Founder of Youni
About the Guest:
- Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and more
- Graduated from Oxford University and saw the need for a centralized platform while organizing events through her various societies and groups
- Launched Youni in Oxford and is expanding to additional universities, taking a bottom-up approach working directly with student groups rather than through university administration
Key Points:
- Youni sees the problem of disconnected and scattered extracurricular opportunities at universities with no centralized place for students to discover and engage
- Takes a social networking approach focused on real-life connections rather than screen time, revenue comes from event tickets rather than ads
- Built it originally as students to solve their own problem, validated through beta launch and continues iterating based on feedback
- Approaches student groups directly rather than top-down through universities, building trusted relationships with organizers
- Provides data and analytics to sponsors looking to support specific societies and niches rather than broad branding
- Encourages students to try new things, see failures as learning experiences, and get out of their heads through involvement
- Georgia's recent student experience give her unique credibility and understanding of the demographic she serves
Calls to Action:
- https://www.thisisyouni.co.uk/
- https://www.instagram.com/youni.ox/
- LinkedIn: https://www.linkedin.com/company/youni-tbc/
- LinkedIn: https://www.linkedin.com/in/georgia-gibson-a89b57163/
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.
Key takeaways:
- Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
- People perceive handwritten notes as one of the most personal forms of communication
- Automating handwritten notes helps brands stand out in a crowded inbox
- Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
- Integrating handwritten notes into existing tech platforms makes the process scalable
https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon
Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing.
Key topics covered include:
- What Pairzon is and how it works to connect online and offline customer data
- The importance of understanding the impact of marketing on real-world offline sales
- Why metrics like click-through rate are not very helpful for measuring success
- How Pairzon uses AI to segment customers, create target audiences, and recommend products
- Lookalike audiences and balancing accuracy vs scale
- Challenges of bringing an AI/martech startup to the US from abroad
- Importance of optimizing campaigns to sales-related metrics
https://pairzon.com/
Twitter: https://twitter.com/lewisnyc
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault.
Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.
Key Points:
Entrepreneurship is a long journey that will make you question yourself, but having the right support makes persevering possible.
- Communities like THE GYM provide a safe place to share wins and struggles without judgment from those who understand the creator experience.
- Getting that first sale or client validates the unique value you created, but it's one of the hardest parts of the entrepreneur journey.
- While days of work feel long, the years in this career path fly by, so showing up daily is important despite setbacks.
https://join.marketingmuscle.online/
https://www.linkedin.com/in/marketing-muscle/
https://www.youtube.com/@Marketing_Muscle
Support the show
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.
Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.
They discuss the CX Accelerator and how it provides a community for customer experience professionals who often don't have a way to learn from peers. They discuss what keeps executives from investing in customer experience and how to talk with executives in ways they understand. They also share about the "Bring Your Own Chair" podcast and how it is helping CX professionals and those who want to learn more about the CX space.
https://www.cxaccelerator.com/
Sally Mildren
https://bossladyconsult.com/
https://clarity-px.com/
LinkedIn - https://www.linkedin.com/in/sally-mildren/
Nate Brown
LinkedIn - https://www.linkedin.com/in/cxaccelerator/
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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What is the difference between influencer and affiliate marketing and can they help my business?
Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more.
Enelin discusses how influencer and affiliate strategies can compliment one another and work together. She shares common pitfalls and challenges businesses face with affiliates and how to navigate them. This just scratches the surface of what she shares.
If you would like to learn more, go to
https://www.vivianagency.com/
If you would like to schedule a call with Enelin and her team, you can go to
https://calendly.com/enelintoneva/vivianagency
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Email: eric@straightforwardmg.com
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Twitter - @rfordej
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Why are memes so powerful?
Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault.
They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most.
https://lucid.meme/
https://www.instagram.com/lucidmeme/
Support the show
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
podcastprep
What is creative problem solving?
Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault.
He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions. He discusses the need for setting boundaries on our time and environment in order to innovate better. Marcus also talks about his podcast, Your Morning Spark, and the process of figuring out what it should be.
https://marcusschaller.com/
Podcast - Your Morning Spark
LinkedIn - https://www.linkedin.com/in/marcusschaller/
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Twitter - @rfordej
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Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.
From the podcast:
Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus on their expertise.
Key Points:
- Identity-based branding weaves together the identity of the business owner/face of the brand with the identity of the target audience. It captures the personal energy of the business owner and meshes it with the needs and attributes of the ideal customer to create a cohesive brand identity.
- Nadine's brand quiz helps narrow down a brand identity from millions of possibilities to a few informed options based on insights about the business owner, customers, and goals. It categorizes people into personality types and brand seasons to match them with visual design recommendations.
- Digital Brand Kit provides all the necessary branding and marketing assets a business needs in one cohesive visual identity and ecosystem of "kits", removing the piecemeal nature of DIY branding. This speeds up execution and allows entrepreneurs to capitalize on opportunities instantly.
Brand Personality Quiz
https://digitalbrandkit.com/
https://www.instagram.com/digitalbrandkit/
nadinehanafi.com
https://www.linkedin.com/in/nadinehanafi/
https://www.instagram.com/nadine.hanafi/
Support the show
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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ADHD is a superpower, not a weakness.
Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault.
She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards strengths. Britta also shares how embracing and openly sharing her ADHD experiences has helped her build relationships and move her forward in her career.
LinkedIn: https://www.linkedin.com/in/bnewly/
The Newly Podcast
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.
Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.
Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to always provide more value to subscribers than what they are asking for through sales or promotions. She also talks about some common mistakes small business make when implementing email marketing.
https://littlegreenduck.co.uk/
LinkedIn: https://www.linkedin.com/in/katieskelton/
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Email: eric@straightforwardmg.com
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Twitter - @rfordej
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Building a solid business foundation through strategy and documentation is crucial before focusing on growth tactics like hacks. Consistency comes from doing the non-scalable work upfront.
Marketer and entrepreneur Adriana Tica, joins me on this week's episode of It's Marketing's Fault to discuss this and much more.
She talks about credibility in the marketplace, both its importance and how to build it (or lose it). She discusses audience building and why building the right audience is more important than simply aiming for a large audience. Adriana also shares about the importance of social proof to show your credibility to potential customers.
https://www.adrianatica.com/
https://www.adrianatica.com/newsletter/
LinkedIn: https://www.linkedin.com/in/adriana-tica-1639b2b/
Twitter: https://twitter.com/adriana_tica
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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Measure everything you can, but not everything important can be measured.
Marketing consultant, Kirk Duke, discusses this and much more on this week's episode of It's Marketing's Fault.
He shares how marketing and sales must work together for a company to succeed and grow. We talk about the differences between marketing at large companies and small startups. Kirk also goes deeper into data and what marketing does well and where marketing sometimes struggles.
LinkedIn: https://www.linkedin.com/in/kirkduke/
kirkwoodduke207@gmail.com
The Greatest Football Game Ever Played: When the Baltimore Colts and the New York Giants Faced Sudden Deathby John Steadman
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Owning your audience through an email list gives businesses control over nurturing leads and driving repeat traffic/sales.
Ryan Sager, co-founder of Who Sponsors Stuff, joins me to discuss this and much more.
He discusses how email marketing is seeing strong growth as a channel for content distribution and readership, including amongst younger demographics who are adopting newsletters. Major brands are investing heavily in building out their own media operations through newsletters and content.
Ryan also shares how email does not need to be immediately transactional - it's about gradual engagement over time.
https://www.whosponsorsstuff.com/
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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Kendall Breitman, Community Manager at Riverside.fm joins me on today's episode of It's Marketing's Fault.
Kendall shares how podcasts allow brands to control their own messaging and directly connect with consumers in an intimate way through audio. She discusses how creating a sense of community around a brand through one-on-one personal connections on social media and in-person meetups is very effective for building loyalty and advocacy. She also points out that starting a branded podcast does not have to be intimidating or time-consuming. Simply recording casual conversations that are already happening internally or with partners/experts can create evergreen content with minimal effort as long as it is consistent.
Riverside.fm
LinkedIn: Kendall Breitman
Twitter: @kendallbreitman
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_____
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_____
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Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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Your episode doesn't have to be perfect to be effective.
Today's guest, Marcus Schaller, host of the Attract Your Ideal Customers podcast, shares this and much more.
Marcus talks about pivoting his show from his initial idea to its current format. He shares something important that non-podcasters don’t know about podcasting. He also discusses the idea of using a prototype to get feedback on your ideas.
https://marcusschaller.com/
LinkedIn - linkedin.com/in/marcusschaller
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
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Twitter - @rfordej
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We are relaunching Build That Podcast with a different name and focus. Starting with this introductory episode, the podcast will be "It's Marketing's Fault".
In this episode, I will share about the pivoting journey and why it's important for all businesses to continually evaluate if what they are doing is the right course of action.
Support the show
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You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
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"Don't hesitate to share your thought leadership through a podcast, as it builds trust and strengthens your brand."
This is one of the many takeaways Deb Coviello, The Drop-in CEO, fractional executive, and host of the Drop IN CEO Podcast shares with us in this episode of Build That Podcast!
She discusses the difference between information and messaging and why this difference matters for executives. She talks about being a fractional executive and how she helps businesses navigate transition periods.
Deb also describes the challenges she has faced with her podcast, as well as the substantial benefits.
https://dropinceo.com/
LinkedIn: https://www.linkedin.com/in/deborahacoviello/
The CEO's Compass: Your guide to get back on track
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
The advantages for your business of being a podcast host over being a podcast guest . . .
Michelle J. Raymond, LinkedIn strategist and founder of The B2B Growth Co,, discusses this and much more in this episode of Build That Podcast.
She highlights the loyalty of podcast listeners and how the podcasting landscape continues to change. Michelle shares about how she did not like podcasts when she first started and now sees them as an integral part of her business. She also reflects on her podcasting journey, including the surprising growth and impact it has had on her business
- LinkedIn: https://www.linkedin.com/in/michellejraymond/
- b2bgrowthco.com
- Michelle's Podcasts
podcastprep
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Emphasize podcast promotion to broaden your reach early on
Kiri Mohan, founder of Corporate2Contract and host of the $1M Tipping Point podcast shares this and much more on this episode of Build That Podcast!
Kiri talks about how podcasting has helped her personally. She describes the value of moving from the corporate world to the freelance world. She also shares about pricing, positioning, and marketing for freelancers.
https://www.corporate2contract.com/
https://www.linkedin.com/in/kirimohan/
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
In a world of media uncertainty and constantly changing social platforms, a podcast gives you ownership over the content to promote your business.
Mark Savant, founder of Mark Savant Media and host of the After Hours Entrepreneur podcast joins me this week to discuss disruption in the media landscape.
He talks about using your podcast as a lead gen for your business. He describes how AI is changing content creation and repurposing. He also shares about how a podcast keeps you and your business relevant in today's ever changing marketplace.
https://marksavantmedia.com/
Zapier - https://zapier.com/
Video.ai
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Camera confidence lets you record compelling videos
Video confidence consultant Deyson Ortiz, joins me this week to discuss how being confident on camera draws people to your business.
He talks about the first step to take in overcoming camera anxiety. He tells us what confidence can't fix. He also shares how video can help with podcasting and content.
https://deyson.com/
LinkedIn: https://www.linkedin.com/in/deyson/
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Long form content like podcasts and YouTube makes building trust much easier with an audience.
Dr. Melvin Varghese, a licensed psychologist and host of the Selling the Couch podcast, joins me on Build That Podcast! to discuss this and much more.
He shares about helping therapists launch a podcast and find their niche. He talks about his recent move to YouTube, along with its benefits and challenges. Melvin also points outlines the skills which therapists have acquired through their studies and professions which helps them as a podcast host.
LinkedIn - https://www.linkedin.com/in/melvinvarghesephd/
https://sellingthecouch.com/
https://sellingthecouch.com/listen
https://coursecreatorstarterkit.com
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Spotify is changing how we find podcasts--think algorithmic discovery like on YouTube and TikTok.
Podcasting and automation coach Joe Casabona joins me on this episode and we discuss how this affects the way we need to plan our podcasts, including the growing importance of SEO, titles, and thumbnails.
Joe talks about storyboarding and his definition of editing.
He shares what he doesn't automate on his podcast as well as his recommendation for the first task you should automate for your podcast, plus much more.
Go to podcastliftoff.com/eric to get free automations so that you're not starting from scratch.
https://creatorcourses.com/
LinkedIn - https://www.linkedin.com/in/jcasabona/
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Looking and sounding good on video adds credibility to your product or service.
Dan Bennett, founder of Video for Entrepreneurs and Video Content Pros, joins me on this weeks' episode to discuss this and much more.
Dan shares how video can help people even if they are not creating YouTube videos or podcasts. He gives suggestions for people who are tentative about recording themselves on video. He also discusses how video helps build trust with people.
danhaslinks.com
Video Content Pros starts in August 2023
Mentioned in the show:
- Tella
- Samsung Q9U microphone
- The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment by John Lee Dumas
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Net promoter score (NPS) doesn't tell you anything helpful
Dr. Alaina Szlachta, founder and creator of the weekly series Measurement Made Easy, dives into subscriber measurement and retention in this week's episode of Build That Podcast.
She talks about the one metric that clearly identifies whether what you are doing is working (and it's not NPS). She discusses her own content journey and how a podcast will be part of the repurposing of her weekly live streams.
Plus, we discuss her forthcoming book, Measurement and Evaluation on a Shoestring.
This only scratches the surface of the conversation.
dralaina.com
https://www.linkedin.com/in/drszlachta/
Measurement Made Easy
Content Inc. by Joe Pulizzi
The Tilt Newsletter
Video Content Pros
LinkedIn OS Course by Justin Welsh
Support the show_____
80% of Podcast Success is Preparation The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
"People invite you into their homes for a conversation through a podcast and you build trust"
Ben Decowski, Managing Director of Podcasting at Motion shares this and much more in today's podcast episode.
Ben discusses the two biggest challenges businesses face when starting a podcast. He emphasizes the importance of refining podcast ideas and finding a unique angle to attract and retain listeners. He also shares about the long-term benefits of podcasts for your business and your marketing strategy.
https://motionagency.io/
LinkedIn - Ben Decowski
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Where do you think the largest opportunity for repurposing content exists?
Jay Desai, co-founder of Summaraize, answers this question and more on this week's episode of Build That Podcast!
Jay shares how Summaraize solves a time conundrum for businesses. He also talks about the challenges businesses face with content and repurposing it.
https://www.summaraize.com/
LinkedIn: Jay Desai
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
How do we reach the middle class of the creator economy? Mike Phillips, founder of Marketing Muscle, defines the creator middle class in this weeks episode.
He talks about the Japanese concept of Ikigai and how it creators can use it to improve their businesses.
Mike also discusses the importance of knowing how to take an audience from passive awareness to actually caring, having trust, and ultimately investing in you.
marketingmuscle
https://marketingmuscle.online/
YouTube @marketing_muscle
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.
Podcasts and video interviews build a wealth of trust with listeners and potential customers. They get to hear you have a conversation without committing to a sales call. It is a low-commitment entry point for them to learn about you and your business.
In this episode, we look at four ways podcasts boost your podcasts trust with your listeners.
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Ryan Sullivan, founder of Podcast Principles, joins me for a tremendous conversation this week. Ryan discusses the importance of having an entertainment value to your podcast and what that looks like.
He talks about the differences between creating episodes 1-5 in a podcast and creating episodes 101-105. He also shares about the effectiveness of coaching and how not everyone is ready or willing to be coached.
Ryan Sullivan
Podcast Principles
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
"It's too late to start a podcast for my business." Ever hear this?
Well, it is a myth, a false hood, and we will look at 11 podcast statistics from BuzzSprout to show you how podcasting is not only alive and well, but still early in the journey.
5 is my favorite and the one I think is most profound.
https://www.buzzsprout.com/blog/podcast-statistics
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Hani Mourra, founder and CEO of Repurpose.io, talks about the power of repurposing content to expand your business's reach. He shares about some of the largest opportunities for content repurposing. He also describes the latest trends for repurposed content in the marketplace.
https://repurpose.io/
https://repurpose.io/guide/
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Jeremy Shere, founder and CEO of Connversa, a B2B branded podcasted agency, joins me this week.
Jeremy shares about the advantages of podcasting for B2B companies. He talks about how podcasts provide an opportunity to connect with potential customers and understand their pain points.
He also points out that not understanding the time commitment is one of the key reasons businesses don’t maintain their podcasts.
https://connversa.com/
Jeremy Shere - LinkedIn
Email - jeremy@connversa.com
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Nathalie Lussier, founder of AccessAlly, joins me today. AccessAlly helps online businesses scale through courses, group coaching, and memberships.
In this episode, Nathalie shares about common issues that keep businesses from scaling effectively. She discusses how AccessAlly allows you to have more control of the content for your courses and training.
She also talks about her conference, Scaling on Your Terms (August 15, 2023) and her podcast, Off the Charts Business Podcast.
https://accessally.com/
Off the Charts Business Podcast
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Are you a startup founder, maybe a startup executive? If so, I'm willing to bet time is one of your most valuable assets and rarest assets.
What if I could show you a way to take one hour of your time per week--just an hour--and magnify it in such a way that it provides most of your marketing content?
You would spend that one hour conducting a video interview--this is the foundation for the content.
I use a bridge metaphor to describe how the content is built upon the video interview foundation in this episode.
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Want to know the value of a virtual assistant and how they can save you time and energy in your business?
This week Jordan Eaton, founder of BOSS Assistants, joins me on the podcast. She discusses what people need to consider before hiring a virtual assistant. Jordan talks about the challenges some people face in delegating tasks, especially founders. She also describes the process of hiring a virtual assistant and the steps involved.
https://bossassistants.com/
Jordan Eaton - LinkedIn
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Angela Hollowell, founder of Rootful Media and host of the Honey & Hustle podcast joins me in today's episode. She discusses how she helps entrepreneurs share their story and journey through video. She talks about commonalities she sees in early-stage entrepreneurs. She also shares how her podcast is expanding her business and her reach.
www.heyangela.co
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Want to learn how to leverage the vast untapped treasure of your existing podcast content?
Join me today as I listen to Sarah Hopkinson, founder of CopyHop, discuss how she creates email series, LinkedIn series, articles, ebooks, and more from your podcast catalog. She shares what makes your catalog so valuable to your business. Sarah also talks about show notes and how they can be a competitive advantage for your podcast. This and much more in today's episode.
Examples of Sarah's work which we discuss during the show:
- Local Talent ep 20
- Local Talent ep 22
- Oh For Food's Sake podcast ep 89, ep 80, ep 48.
CopyHop website: https://copyhop.co/
Sign up for Sarah's email list here
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
Stories resonate with people, which means your audience and customers will be drawn to stories.
In this episode, you will learn how to structure an interview podcast episode so it tells a story. I breakdown the different sections and what each can look like, along with some examples.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
If you have questions about podcasting, submit them through this Ask Me Anything link.
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
This is my conversation with Trent Anderson, Head of Podcast Publisher Partnerships at PodChaser.
In this episode, Trent talks about PodChaser and how it seeks to solve the podcast data and search challenges in the industry.
He discusses how being a guest on podcasts that fit your niche is incredibly effective to expand your reach for those who do not want to create a podcast on their own.
He also discusses how Startups can create their own podcasts to become a leading voice in their industry.
Trent Anderson
- LinkedIn - Trent
Chris Walker, Refine Labs
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
This is my conversation with Jeremy Enns, founder of Counterweight Creative and creator of the Podcast Marketing Academy.
In this episode, Jeremy talks about how podcasts help with sales enablement.
He shares one way that businesses can use podcasts to create leads.
He also discusses the Podcast Marketing Academy and how it equips podcasts to expand their reach and increase their impact.
Access your free marketing assessment at:
https://podcastmarketingacademy.com/buildthatpodcast/
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
I use Riverside.fm for recording my podcast.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej...
In this episode, I look at Chris Anderson's book, The Long Tail. In it, he defines six themes of the long-tail age. I discuss these as well as how podcasting fits well into the long-tail space and how we as a culture are firmly planted in the long-tail age.
- The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
In this episode, I talk with podcast producer Ahron Wohlgelernter. Ahron shares about how podcast producers help businesses create an excellent podcast. He talks through the questions businesses need to ask before starting a podcast. He also describes what can limit the success of a business's podcast and much more!
Ahron Wohlgelernter
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Christian Blavier
- https://readable.fm/
- Twitter: @cblavier
- Screencast of Readable product on YouTube
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
I went through it, followed the steps, and have seen significant growth in LinkedIn opportunities.
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above. They help me pay for groceries and don't cost you anything. :)
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
I went through it, followed the steps, and have seen significant growth in LinkedIn opportunities.
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above. They help me pay for groceries and don't cost you anything. :)
Nate Brown
- https://www.arise.com/
- Experience Matters Podcast
- https://www.cxaccelerator.com/
Books mentioned in the podcast
- Building a StoryBrand; Clarify Your Message So Customers Will Listen by Donald Miller
- The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon
- Marketing Rebellion: The Most Human Company Wins by Mark Schaefer
- Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer
_____
Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200
_____
I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
_____
If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
I went through it, followed the steps, and have seen significant growth in LinkedIn opportunities.
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above. They help me pay for groceries and don't cost you anything. :)
- Daniel Ruby Article
- The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
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Do you host a Twitter Spaces event? Are you repurposing your content into a podcast?
If not, sign up to receive more information about to do so at https://spacestopodcast.com/
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I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files.
Try it for free here
I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.
Try repurpose.io for free here.
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If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.
I went through it, followed the steps, and have seen significant growth in LinkedIn opportunities.
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Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Sign up for our newsletter at https://www.buildthatpodcast.com/newsletter
There are affiliate links above. They help me pay for groceries and don't cost you anything.
Greg Levinsky
Twitter - @GregLevinsky
LinkedIn - https://www.linkedin.com/in/gregorylevinsky/
Big Time Hoops - https://bthoops.com/
Instagram Big Time Hoops Maine - @bigtimehoopsmaine
Podcast - https://bthoops.com/podcast
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Do you host a Twitter Spaces event? Are you repurposing your content into a podcast?
If not, sign up to receive more information about to do so at https://spacestopodcast.com/
_____
Twitter - @rfordej
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Sign up for a free four email course on the power and flexibility of podcasting here
Greg Younger - The Write3 Guy
Twitter - @gregyounger
Linktree - linktr.ee/write3
Write3 Twitter Space every Tuesday at 3pm CT
Build That Podcast! - sign up for our newsletter
You can contact me at
Twitter - @rfordej
Email: eric@straightforwardmg.com
0:42 - Characteristic #1 - You don't have to be seated to use it
1:47 - Characteristic #2 - Intimacy and familiarity
2:49 - Characteristic #3 - You can take it with you anywhere regardless of connectivity
3:53 - Bonus (and most important) - You own the podcast
Build That Podcast! - sign up for our newsletter
You can contact me at
Twitter - @rfordej
Email: eric@straightforwardmg.com
Three pieces of content for every podcast episode plus bonus
1:40 - first piece of content = article or blog post
2:16 - second piece of content - text for your newsletter
3:05 - third piece of content - YouTube video
4:01 - bonus use
Tools mentioned:
- https://otter.ai/
- https://www.descript.com/
- https://repurpose.io/
You can contact me at
Twitter - @rfordej
Email: eric@straightforwardmg.com
Build That Podcast! - sign up for our newsletter
Three alternatives plus bonus suggestions
1:15 - Weekly for a single season
2:13 - Weekly for multiple seasons
3:39 - Bi-weekly for a single season or multiple seasons
4:30 - Bonus: use individual seasons to focus on a topic or theme
5:09 - Extra suggestion: batch create your episodes
You can contact me at
Twitter - @rfordej
Email: eric@straightforwardmg.com
Build That Podcast! - sign up for our newsletter
The first episode drops Wednesday, December 28, 2022. If you have questions or comments, you can DM me on Twitter or email me (addresses below).
Twitter - @rfordej
Email - eric@straightforwardmg.com
Follow this show so you don’t miss an episode. We will see you soon!