Sustainable PR: Recent Episodes
Francisca Hector
Sustainable PR is for avid PR and Communications professionals navigating the every evolving intersection of communications and sustainability. From SDGs to ESGs, each episode provides easy to digest content on ways you can leverage your knowledge to magnify connections and get results that are measurable and drive impact.
Today, consumers are demanding that companies take a more hands-on approach to making the world a better place. There is also the expectation that brands/companies should be more transparent and accountable.
In this week’s episode we speak with Kyra Barker and discuss the question ‘Are foundational marketing rules still applicable in today’s socially conscious marketplace?’
Key Takeaways From Today's Episode
- Socially conscious marketing is a powerful way for businesses to shape their brand and connect with consumers.
- Do your research!
- When companies strive to build a culture around their values it is easier to build a brand that is on par with these values.
- Brands should always try to be authentic, honest and very transparent about their stance on sustainability issues and their journey.
Resources & Links
About our guest Kyra Barker
Kyra leverages the foundational pillars of Marketing to build, grow and elevate brands. Having spent the past 15 years operating in a multidisciplinary capacity to grow domestic and foreign brands, she now harnesses her expertise to guide business owners as a Brand + Business Consultant.
Kyra also actively works in the world of Venture Capital. Answering the call for greater diversity in VC, she leverages her knowledge, experience and social and cultural backgrounds to connect with founders and assess their companies through a much broader lens.
Connect with Kyra:
Website: www.kyra-barker.com
Twitter: @thekyrabarker
LikedIn: https://www.linkedin.com/in/kyrabarker
On this week’s episode, we have Noah Miller, who is the Founder & Head of ESG Advisory Services at Rho Impact in the United States.
Noah gave an incredible overview of the importance of communication in the planning, management and implementation of a company’s ESG strategy.
His key takeaway: both the narrative (what's being done) and the numbers (how well it's being done) must be aligned and technically accurate to mitigate greenwashing accusations.
About Noah Miller:
Noah has over a decade of ESG consulting experience, and he has held several leadership roles including Senior Director for Summit Strategy Group's ESG Consulting Services practice. And he has also served as an interim ESG Director for multiple public and private companies
Episode links
Noah Miller on LinkedIn
Rho Impact's website
How can communication professionals create a viable strategy to promote their company’s sustainability agenda?
We begin to examine this question by taking a look at a fundamental concept in sustainability - the Triple Bottom Line framework.
The world of communications is constantly evolving. Since the onset of the covid-19 pandemic we have heard more companies talking about sustainability goals. Sounds great… right? Sure….but what does it mean for you…the PR or Marketing professional. The one who has to translate the brand's value and promote the company’s reputation to the public.
**What does it mean for you as Sustainability takes center stage?
The growing awareness of our collective impact on the environment has elicited increasing demand for governments, companies and consumers to demonstrate accountability towards their commitment to sustainability.**
Therefore the role of a PR and Communications professional is evolving within organizations. As these professionals navigate this they must: takes center stage in your organizations.
- have to be crystal clear about your company’s direction on sustainability. It is your job to understand that direction and communicate it. Having clear communication on exactly what the company is focusing on helps others to talk freely about what you are doing. They are your best advocates.
- Be transparent about the organisations' objectives and motives..
- Learn and appreciate the art of storytelling. Sustainability is a journey for everyone and the better you can tell that story the more invested people will be in your brand and its progress.
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Email: tastymischef@gmail.com
Connect with me on Linkedin