Wunderkind Webinars: Recent Episodes
Wunderkind
Wunderkind believes in the freedom of individuals to choose the kind of internet they want. An internet that brings brands and people closer together. Wunderkind Webinars unleashes its own thought leaders, along with guests from some of your favorite brands, to unlock the power of one-to-one communication at scale.
Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and Neil Thurman, Director of the Coalition for Better Ads, for an insightful conversation on the evolution of digital advertising. In this episode, they explore how brands, publishers, and advertisers can create more engaging and user-friendly ad experiences while navigating the challenges of brand safety, particularly in high-stakes environments like election cycles.
In a world where ad blockers and user dissatisfaction with intrusive ads are on the rise, learn how the Coalition for Better Ads is driving industry standards to ensure a balance between effective advertising and positive user experiences. Discover the key trends, real-world case studies, and actionable strategies that every advertiser and marketer should know to thrive in today’s competitive digital landscape.
Key Topics Covered: The Rise of Ad Blockers: How consumer dissatisfaction with digital ads has driven the need for better ad standards. * Better Ad Standards: A deep dive into the work of the Coalition for Better Ads, focusing on how to improve the user experience across different ad formats. * Case Studies in Advertising Innovation: Real-world examples, including how a German publisher reduced ad inventory by 20% while increasing revenue by 25%. * Navigating Brand Safety: Strategies for ensuring your brand is safe during sensitive periods like election cycles, while maximizing reach and effectiveness. * Video Ads and Consumer Behavior: Why video ads, especially opt-in formats, are becoming more popular with users, and how to leverage them effectively. * The Importance of Contextual Relevance*: How giving users choice in ad engagement and ensuring contextual relevance can drive better outcomes for brands.
Who Should Listen?This episode is a must-listen for digital marketers, advertisers, brand strategists, and publishers who want to understand the future of advertising. Whether you’re looking to improve user experience, enhance brand safety, or simply learn more about industry standards, this discussion offers valuable insights for staying ahead in today’s digital world.
Key Takeaways: How Better Ad Standards are transforming digital advertising by focusing on less intrusive and more user-friendly ad experiences. * The role of Privacy and Contextual Relevance in building trust with consumers. * Real-life examples of how publishers are successfully balancing fewer ads with higher engagement and revenue. * Practical advice on navigating the brand safety challenges* during tumultuous times like election cycles.
The Consumer Insights Report by Wunderkind was created for professionals in the travel, hospitality, entertainment, and ticketing industries. Hosted by Tim Glomb, VP of Digital Content and AI, and Richard Jones, Chief Revenue Officer at Wunderkind, this webinar dives deep into the latest data on consumer behavior and marketing trends for 2024. Here's what you'll learn:
- Impact of AI and Data on Customer Retention
- First-Party Data Strategies in a Cookie-Less World
- Consumer Purchase Behavior for Travel, Entertainment, and Ticketing
- Insights on Booking Preferences and Demographic Trends
- Personalization and Identity Resolution in the Digital Space
- Case Studies on Driving Revenue through Triggered Messaging
- Maximizing Revenue with Owned Channels and First-Party Data
- The Role of Loyalty Programs and Offers in Travel and Ticketing
This webinar is perfect for professionals in travel, hospitality, entertainment, and e-commerce, as well as marketers, data analysts, and anyone interested in leveraging consumer insights and AI to enhance marketing strategies.
Don't miss this chance to stay ahead in the rapidly evolving travel and entertainment sectors. Watch now to gain actionable insights and optimize your marketing efforts for 2024!
Key Highlights:
- Exclusive Insights from Industry Leaders: Hear from Mohan Gulati, CEO of Thinkrr.ai, and Tim Glomb, VP of Digital, Content, and AI at Wunderkind, as they share use cases and guidance on the future of AI in retail.
- Comprehensive Industry Analysis: Explore the latest trends, benefits, and challengews of AI adoption i retail and e-commerce. Discover how AI is enhancing customer experiences, optimizing operations, and driving revenue growth.
What You Will Learn:
- Personalization and Hyper-Personalizaton:
- Discover how AI is delivering unique customer experiences with personalized home pages, product recommendations, and promotions.
- Caste Studies: Amazon, Netflix, and Stitch Fix.
- Inventory Management and Supply Chain Optimization:
- Learn how AI-powered systems are optimizing inventory levels, reducing costs, and improving supply chain efficiency.
- Case Studies: Walmart, Target, and PepsiCo.
- Loss Prevention and Security:
- Understand how AI is enhancing security and preventing loss in both physical and digital retail environments.
- Case Studies: VaakEye, StopLift, and Signifyd.
- Content Creation and Product Information Management:
- See how generative AI is transforming product descriptions, digital content, and marketing materials.
- Case Studies: Zalando and Alibaba.
- Omni-Channel Order Orchestration and Fulfillment:
- Explore how AI is streamlining order fulfillment across various channels for an improved customer experience.
- Case Studies: IBM Sterling Order Management and Manhattan Associates Order Management.
- Store Optimization:
- Discover the impact of digital twins and AI in optimizing store layouts and merchandising.
- Case Studies: Lowe's, Kroger, and Tesco
- AI Integration in Commerce Platforms and Online Marketplaces:
- Learn about AI-driven improvements in online retail operations, from product recommendations to fraud detection.
- Case Studies: Shopify and eBay.
- Emerging Trends:
- Conversational AI, Voice in store, Computer Vision and Predictive Analytics.
Why Watch?
- Stay Competitive: Understand use cases that can leverage AI technologies to enhance your retail operations and stay ahead of the competition.
- Gain Practical Insights: Get actionable insights and real-world examples of successful AI implementations.
- Get Resources: Attendees will gain access to the webinar presentation with use cases and links to explore AI applications.
Statistics on AI Adoption in Retail:
- Rapid Adoption: 63% of retailers are already investing in or testing generative AI applications (IDC, 2023).
- Market Growth: The global AI in retail market is projected to reach $28.41 billion by 2028, growing at a CAGR of 30.5% (Fortune Business Insights).
- Customer Experience: 75% of businesses using AI report a boost in customer satisfaction by more than 10% (IBM).
- Efficiency Gains: AI-powered chatbots can handle up to 80% of routine customer inquiries (Juniper Research).
Join Loyalty360 and Wunderkind for an insightful webinar on how identity resolution can revolutionize the customer experience in the travel and hospitality industry. Discover how leveraging advanced identity resolution techniques can help brands better understand and engage their customers, ultimately driving loyalty and boosting revenue. Here's what we cover:
- How Identity Resolution Works: Understand the power of identity resolution to match devices to real people and why this is key to delivering personalized experiences.
- Maximizing Customer Data: Learn how to harness rich customer data to improve the booking experience, identify loyal customers, and drive higher engagement.
- Boosting Loyalty Program Effectiveness: Discover strategies to cenhance customer loyalty by personalizing offers, communications, and experiences in real time.
- Privacy Compliance and Data Security: Explore how to manage customer data while staying compliant with privacy regulations like GDPR.
- Real-World Case Studies: See how leading brands in the travel and hospitality sector have successfully leveraged identity resolution to improve their booking processes and increase revenue.
Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.
In this webinar, Tim and Patrick will cover key considerations, including:
- Evaluating a vendor’s industry expertise and vertical knowledge.
- How to capture, manage, and activate data for a comprehensive customer view.
- The importance of strategic guidance and performance marketing solutions beyond just technology.
- Delivering personalized experiences across multiple channels at scale.
Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.
July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.
The Consumer Insights Report by Wunderkind, was created for professionals in digital commerce and e-commerce. Hosted by Tim Glomb, VP of Content Digital and AI, and Richard Jones, Chief Revenue Officer at Wunderkind, this webinar delves into the intricate details of consumer behavior and digital marketing trends for 2024. Here's what you'll learn:
- Impact of Data and AI on Marketing
- Cookies and the Changing Digital Landscape
- Consumer Purchase Behavior
- Demographic Preferences and Personalization
- Effective Data Collection Strategies
- Case Studies and Practical Applications
- Advertising and Influential Channels
This webinar is perfect for digital marketers, e-commerce managers, data analysts, and anyone interested in enhancing their understanding of consumer insights and applying advanced data strategies to improve marketing outcomes.
Don't miss out on this opportunity to stay ahead in the ever-evolving digital commerce landscape. Watch now to gain actionable insights and elevate your marketing strategies!
AI has hit a fever pitch in 2024, but how will this phenomena actually impact brands during BFCM? In this webinar we will take a look at how data + AI will change the ways brands engage consumers to reap the rewards this holiday season. It will explore how identity resolution solutions help brands acquire more first-party data while providing rich context for delivering better personalized offers. We'll also explain how AI is bringing autonomy to the customer journey and scaling optimized decisioning. This ultimately allows marketers to focus on more human tasks while data and AI put to rest the antiquated linear journeys designed by humans.
What you'll takeaway from this webinar:
- How to acquire more first-party data before BFCM
- When consumers will actually start engaging for holiday sales
- The incentives that drove sales in 2023 BFCM
- How AI is supercharging the customer journey
This webinar is presented by Wunderkind's David Freund, AVP of Performance and Strategy along with Tim Glomb, VP Digital, Content and AI.
This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.
What You Will Learn:
Understanding Identity Resolution:
- Define identity resolution and its importance in digital marketing.
- Distinguish between first-party and third-party cookies.
Navigating the Cookie Landscape:
- Insights into the implications of the end of third-party cookies.
- Effective strategies for leveraging first-party data.
Anonymous vs. Known Traffic:
- Learn how identity solutions can help bridge the gap.
- Enhance your ability to personalize and optimize marketing efforts.
Evaluating Identity Partners:
- Understand why your ESP might not be your best identity partner.
- Criteria for selecting a robust identity resolution partner.
Wunderkind’s Unique Value Proposition:
- Explore Wunderkind’s advanced identity graph and contextual identity capabilities.
- Discover how Wunderkind’s solutions can significantly boost your marketing ROI.
Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.
Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands.
This session covers:
- Overview of recent innovations and capabilities, including the recently launched Studio application
- Discussion on market challenges: untapped data, pervasive AI, and inefficient spend
- Presentation of the autonomous marketing platform and its benefits
- Demonstration of Studio for creating, managing, and editing omnichannel experiences
- Insights into AI-powered personalization and decision-making
- Explanation of how the platform enhances efficiency and automates routine tasks
- Sneak peeks of the forthcoming applications within the autonomous marketing platform
- Sneak peeks of upcoming products and feature
- Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration
Retail Recovery Readiness: A CFO perspective with Patrick Lewis
After another (to put it mildly) unpredictable financial and political year, there are some promising green shoots of economic recovery looking ahead to late 2024 and beyond. But after months of operating in ‘maintenance mode’, how can retailers gear-shift back into growth mode – and position themselves to capitalise on demand in the incoming retail recovery?
Join this not-to-be-missed webinar for CFOs, featuring Patrick Lewis (former CFO of John Lewis, non-executive director of Ocado) for a fireside chat digging into:
- Making strategic bets – how to balance risk while allowing space for growth strategies
- Assessing returns on marketing investments – evaluating LTV and incrementality
- Managing growth & profitability – driving cost efficiencies in the marketing mix through owned channels
- Short term vs. long term thinking – setting the CFO agenda & establishing growth priorities
Discover AI’s True Impact with Richard Jones, CRO at WunderkindDive into a succinct exploration of AI in marketing with our Chief Revenue Officer, Richard Jones. Uncover why common perceptions about AI are often misleading and how Wunderkind is pioneering genuine innovation in performance marketing.
- Beyond the Hype: Contrary to popular belief, recent stellar financial performances, like Nvidia’s, show that AI is not just buzz but a substantial growth driver. AI investment is accelerating, reshaping expectations and technology applications globally.
- Real Innovation vs. ‘Clippy’ AI: While many martech firms add superficial AI enhancements akin to Microsoft's Clippy, Wunderkind disrupts traditional business models by deeply integrating AI to drive marketing outcomes, moving beyond mere productivity tools.
- AI’s Role in E-commerce and Retail: With a majority of professionals leveraging AI, the technology is set to reduce operational costs by 30% by 2030. Wunderkind leads with AI-driven strategies that enhance customer engagement and drive sales.
- The Future of Marketing: Embrace an era of autonomous marketing where AI crafts personalized customer experiences at scale, significantly boosting conversion rates without extensive human intervention.
Learn more about the pivotal role of AI in enhancing performance marketing at www.wunderkind.co
As the digital advertising landscape braces for the impact of cookie deprecation and a surge in political ad spend during an election year, brands face the daunting task of cutting through the noise to reach their target audience efficiently.
This webinar, led by industry veterans Richard Jones and Tim Glomb of Wunderkind, along with insights from global fashion brand Kurt Geiger, sheds light on the imminent challenges and unveils strategic solutions for maintaining and enhancing Return on Ad Spend (ROAS) amidst the tumult.
This webinar will cover topics such as:
- How the depreciation of third-party cookies and increased political ad spend will reshape digital advertising this year
- Google’s plans for advertising without cookies, and the cost to do so
- How first-party data and focusing on owned channels can supercharge your revenue
- Why identity resolution is a must-have in a post-cookie world
- Why brand safety is a massive concern when advertising in an election cycle
With 2023's Black Friday and Cyber Monday behind us, what key consumer signals did we see and how can they inform an always-on performance marketing strategy? In this session we will look at ecommerce data from millions of consumer events across hundreds of brands and reveal some key behaviors that marketers can latch onto to drive revenue year round.Wunderkind's Scott Schaen, VP Data and Analytics, along with David Freund, AVP Performance and Product Strategy, will bring to life data visuals and key insights so you can understand how to adapt a winning strategy for 2024. What you'll learn:
- How impactful were promotional deadlines on driving sales
- When consumers are most likely to opt-in for marketing messaging
- When to consider activating holiday and seasonal offers
- Why email and sms are the most engaging channels for ecom
- How an identity partner boost your existing efforts
Join us for a webinar hosted by Wunderkind and Contentsquare, featuring industry experts who will delve into valuable consumer spending insights. Explore how these insights can serve as a compass for your luxury brand. Throughout the session, gain valuable knowledge about consumer expenditure on luxury and high-end products. Discover strategic approaches tailored for the post-holiday shopping season of 2023 and beyond into the new year. Benefit from shared past successes by Wunderkind and Contentsquare, providing valuable guidance to navigate the remainder of the year.
Today's B2C marketing executives need a more efficient way to connect with their customers and drive increased revenue necessary for profitable growth. In this webinar, Wunderkind and Retail Dive explore the CMO State of the Union and investigate the biggest challenges and opportunities for brands heading into 2024.
Have you ever had a frustrating experience on a website, tool or mobile app? That’s a daily reality for someone with a disability (one in four U.S. adults). The business community has faced an important reckoning call for greater diversity and inclusion. But, a crucial audience is continually overlooked by these efforts: people with disabilities, including visual, auditory, cognitive and mobility impairments. This actionable, panel event is moderated by “marketing truth-teller” Katie Martell.
Imagine having a loyalty program with over 2.7 million customers, and a smart strategy to drive profitable growth using first-party data. Well, that's exactly what Sara Couch from Saks OFF 5TH has done, and she'll tell you how. Sarah, along with Wunderkind's CRO, Richard Jones, took the stage at CommerceNext for a riveting conversation on how they're maximizing channel reach and loyalty.
Consumer expectations are constantly changing and, with an uncertain economy, it’s harder than ever to predict what consumers are looking for and how they’re planning to spend their money. To help answer these questions and set marketers up for success, Wunderkind is hosting a webinar, joined by Emarsys and Stylitics, to discuss consumer spending insights and the looming Black Friday/Cyber Monday. Join Wunderkind, Emarsys, and Stylitics to hear from industry experts to help guide your marketing strategy for the upcoming holiday shopping season.
Marketers must think outside the box to stand out during tough times. The significant drop in Facebook and Instagram conversion rates, loss of third-party cookies, and increase in paid media spend required to match the previous year’s performance have forced marketing teams to find new ways to drive performance.
The pressure is on for marketing leaders and CMOs to rethink their channel mix and find alternative methods to meet revenue goals.
Are you curious about how AI is shaping the future? In this Wunderkind Webinar, our host Vern Tremble discusses the cutting-edge world of AI with visionary founder of Create Labs, Abran Maldonado. Maldonado is a premier ambassador of AGI (Artificial General Intelligence) and was granted exclusive access to GPT3, the technology behind ChatGPT.
Maldonado shares his unique insights on how AI is revolutionizing the creative and commercial industries and discusses its potential to drive positive social change. You’ll learn about the latest advancements in AI and discover how they are being used to solve some of the most pressing challenges facing society today.
Forrester conducted an objective three-year study to analyze how Wunderkind technology drives business performance, and what return you can expect to see on your investment. The global retailer participating in the study saw a significant increase in its eCommerce revenue, as shown by Forrester’s in-depth interviews and comprehensive financial analysis methodology.
Are you curious about how AI is shaping the future? In this Wunderkind Webinar, our host Vern Tremble discusses the cutting-edge world of AI with visionary founder of Create Labs, Abran Maldonado. Maldonado is a premier ambassador of AGI (Artificial General Intelligence) and was granted exclusive access to GPT3, the technology behind ChatGPT.
Maldonado shares his unique insights on how AI is revolutionizing the creative and commercial industries and discusses its potential to drive positive social change. You’ll learn about the latest advancements in AI and discover how they are being used to solve some of the most pressing challenges facing society today.
It’s been a tough few years for marketers, and it’s not about to get any easier. While Covid shut-downs and rapid inflation has halted, the impending recession remains top of mind. But when times get tough, the tough get going. As budgets are evaluated and set for the year ahead, marketers at eCommerce brands should keep these predictions in mind as we head into 2023 and watch to see which superheroes emerge.
In this session you’ll learn:
- How generative AI will change the course of digital marketing
- How winners and losers will emerge in a recession with tighter budgets meant to deliver increasing revenue demands
- What Big Tech’s downfall means for marketers as they assess their digital marketing spend
- How to become discoverable in an oversaturated marketplace
- Top takeaways from this year’s holiday season and what it means for the year ahead
In this webinar, we explore why marketers must embrace a new era of marketing by rethinking how they approach their marketing mix and questioning legacy SaaS products that are holding them back. As marketing conditions continue to change, CMOs must find new ways to drive sustained growth.
What worked yesterday, won’t work today. But CMO’s are ready for the challenge.
Wunderkind and JLo Beauty discuss the latest market trends, consumer shopping behavior, and how to win big this holiday season. We all know the holiday season has completely changed over the past few years - due to a global pandemic, coupled with recent changes in the social, economic, and political climate - which means consumers shopping behavior has followed suit. With the biggest and busiest retail event quickly approaching, it’s more important than ever to understand these new shopping patterns.