The Yellow Marketing Podcast: Recent Episodes
Yellow Marketing
A podcast providing strategies and advice for all areas of marketing, design, digital and sales - from marketing experts who have learnt these strategies over 1000 campaigns.
Each episode has a different marketing specialist covering a different topic with strategies for improving your marketing .
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
In this episode, Yellow Marketing's Darcey Lockyer explains how to develop more creative ideas in your marketing
Topics covered include:
- How to come up with good ideas under pressure
- The importance of tone and personality in your marketing ideas
- How to get constructive, helpful feedback on your ideas
- Examples of simple but effective ideas
- Software and platforms to use to help find out what type of marketing your audience is interested in.
The episode is hosted by Yellow Marketing Co-Founder David Roberts.
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out our video website: https://www.yellowvideoproduction.com/
In this episode, Yellow Marketing's Ffion Colton explains how to find more success from your email marketing campaigns.
Topics covered include:
- What content to include in your emails to improve conversions
- How to organise your lists to get more results
- How to stay out of junk folders
- What your customers actually want to read
- Realities of GDPR in email marketing
The episode is hosted by Yellow Marketing Co-Founder David Roberts.
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out our video website: https://www.yellowvideoproduction.com/
In this episode, Yellow Marketing's Lucy Slater discusses the realities of using influencers and celebrity endorsements in your campaigns.
Topics covered include: - How to choose the right influencer for your industry - The different types of influencers to choose from - Using celebrity endorsements - Examples of successful influencer campaigns - What influencers are looking for in return
The episode is hosted by Yellow Marketing Co-Founder David Roberts.
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out our video website: https://www.yellowvideoproduction.com/
In this episode, Yellow's in-house designers Adam & Charlie discuss ideas from big brands that can inspire your marketing.
Topics covered include:
- Ideas from big brands that small brands can use
- How to make your brand memorable and stand out from the crowd
- How to keep having new, interesting campaigns even if you only ever sell one product or service
- The ultimate sin of marketing that you need to avoid
- How to get people to be 'part of your tribe' and build a community with your customers
The episode is hosted by Yellow Marketing Co-Founder David Roberts.
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: www.yellowvideoproduction.com/
Zoe Marcar explains how both small and large businesses are using TikTok successfully in their marketing.
Topics covered: - What type of content goes viral - Examples of brands using TikTok right - Advertising on TikTok - How TikTok's algorithm works - Types of videos you can try in your marketing
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: www.yellowvideoproduction.com/
Becca Fadden explains how to increase the productivity and results of your marketing team. Either in-house or if you use an agency.
Topics covered: - What your team want from you as a manager - How to meet targets and goals - How to help your team understand the tone and message that you want in your marketing - Having realistic expectations - How to save the time of both yourself and your team
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
Joe Edge takes us through how important artificial intelligence has become in marketing.
Topics covered: How AI is being used in social media and pay per click advertising How artificial intelligence effects your ranking in Google How AI can now write marketing copy for you! Why data is so important in todays marketing How chat bots can improve your customer service
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Olivia Murphy explains the power of content marketing in 2020 and moving into 2021 (especially during a global pandemic!!)
Listen now to find out the following: - How big brands are handling content marketing and how smaller companies can copy their success - What content to post that grows trust with an audience and grabs customers - What kind of content increases engagement - The dangers of not being active with content marketing - Examples of successful content campaigns
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, marketing expert Becca Fadden explains the importance of having long term marketing strategies.
Listen now to learn the following: - How thinking 'short term' with your campaigns will cost you sales in the long run - Examples of how a 12 month strategy can be set up - How to grow a recognisable and trusted brand - How to properly schedule a campaign for better results - How to plan your marketing time management
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, designers Adam Gee and Charlie Coakley explains the importance of having consistency in your branding if you want to bring in more customers.
Listen now to learn the following:
- How to have a more memorable brand
- Examples of big mistakes made by big brands
- How to increase sales for free
- How regularly you need to be sending marketing to people
- Using influencers & partners correctly in your marketing
- How to make your audience trust you more than the competition
- Why you need to produce brand guidelines asap
- What customers want from your marketing
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Stephen Vaughan explains how to improve your wording and the messages in your marketing. You can have the prettiest brand in the world but if the WORDS don't make people pick up the phone, fill out a form or make a purchase then you are wasting your time!
Listen now to learn the following:
- What messages / wording gets RESULTS in marketing
- How to prepare and research properly before writing anything
- How to save time while writing better content
- How to avoid distractions and focus on your marketing
- Effective time management for producing your marketing copy
- How to get into a more creative head space (even if you are not creative)
- How to avoid boring, bland marketing copy
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
In this episode, Lynsey Vergauwe explains how businesses are using Pinterest to bring in more customers and how it shouldn't be overlooked from your content marketing strategies.
Listen now to learn the following:
- How to use Pinterest effectively in your marketing campaigns
- How Pinterest can even more effective that Facebook, Instagram or Twitter
- Ways to encourage customers to 'pin' your images to their Pinterest boards
- What industries HAVE to be using Pinterest or they will be left behind by the competition
- How Pinterest can help you be found in Google image searches
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Cassie Walker explains strategies big brands are using to grow a quality following on social media and what content they are using to dramatically increase engagement.
Listen now to learn the following:
- What content can make your customers do your selling for you
- How to make customers choose you over the competition because of your social media
- What type of posts does your audience actually WANT
- What messages are people forgetting to put forward but makes a HUGE difference when it comes to sales
- What type of tone and personality you should put into your posts to be memorable
- What ratio of promotional posts to helpful content you should be doing
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
In this episode, Rob Russell explains strategies to make sure your website re-design brings in better results than your last website (as just having a 'prettier design' doesn't mean more enquiries / sales!)
Listen now to learn the following:
- What Google wants from your new website in 2020/21
- Common mistakes that people make when re-designing your website
- How to convince more people to contact you / leave their contact details
- The importance of mobile / responsive websites
- What puts websites visitors off / makes them leave your website without having a proper look around
- How copying your competitors is costing you money
- What planning you need to do to BEFORE starting your design to get more results
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In an episode more focused at people looking to start a career in marketing, Olivia Murphy explains what to expect from working in a marketing agency and what type of person is suited to the job.
Listen now to learn the following:
- The more unglamorous realities of working in a agency
- How to prepare for a career in marketing
- What type of characteristics is required by a successful marketer
- What to expect from working with clients
- How to get job satisfaction from the role
- How to prepare for an interview at an agency
- What training to do before starting at an agency
- What it is like to work at Yellow Marketing
- How university isn't the only avenue into starting a career in marketing
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
In this episode, Cassie Walker discusses how to get more engagement, grow your following and produce interesting content in your social media marketing.
Listen now to learn the following:
- The myths of social media marketing
- How to increase engagement with your following
- What free software to use to help save you time on social media
- Types of effective content to post
- How often and when to post your best content
- How to use hashtags effectively
- Examples of people using social media well
- The best ways to communicate with people on social media
- The research you can do to make a huge difference to your social campaigns
- How much time you need to spend on social media marketing
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Adam Gee and Charlie Coakley (Designers from Yellow Marketing) discuss a variety of mistakes to avoid if you want more effective designs in your marketing so you can get more customers from your marketing.
Listen to find out the following:
• How to get the best out of designers (in-house and external) Why types of adverts get more conversions • Things to keep in mind if you are trying to produce designs personally • Why it is so important to have a detailed brief • The importance of good bespoke photography • Why having brand guidelines are so important • What to include in your designs to make them more effective • How to stand out from the competition • How to meet deadlines • How to produce more innovative designs in your marketing • How to get the right kind of feedback • How to improve the copywriting that goes onto your designs.
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
In this episode, Robert Russell from Yellow Marketing discusses 5 ways to grow conversions, sales and QUALITY traffic from Google Search Pay Per Click Advertising.
Listen to find out the following:
• How to save money on your Google campaigns • Planning PPC campaigns correctly • The mistakes most people make on Google Ads • Introducing targets and goals in your campaigns • Doing the right keyword research and improving on going • How to be found for search terms you never thought of • Using broad match modifiers • How to be found in the RIGHT searches • How to improve results as campaigns go on an on • How bidding strategies have changed • How Google decides who go into the top of searches
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Becca Fadden from Yellow Marketing discusses 5 ways to market your business when on a budget.
Listen to find out the following:
- How to save money on advertising
- How to make customers come back more often
- How to plan your campaigns more effectively
- How often you should be sending out content to be effective
- The most effective platforms to use on a budget
- What type of content you should be sending out
- How to be more trusted then your competition
- How to get more traffic from social media
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Lynsey Vergauwe from Yellow Marketing discusses 3 ways to improve results from public relations and how to impress journalists.
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/
In this episode, Stephen Vaughan from Yellow Marketing discusses 4 marketing mistakes we found that most clients make that if fixed, could make a MASSIVE difference to your marketing success.
This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.
This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!
If you would like a full marketing, design, social, digital and video DEPARTMENT for the price of hiring one person in house, check out the Yellow Marketing Programme: https://www.yellowmarketingprogramme.com/infopack/
If you would like a high quality video filmed and produced for your business (with FREE stills photography) check out out video website: https://www.yellowvideoproduction.com/