The Juice: Recent Episodes
Pivot Group
The Juice is a podcast that peels back life inside a marketing agency. Hear stories and tips as we talk with industry experts about best practices for improving your marketing efforts. It's fresh, fun, and definitely worth the squeeze.
Pivot’s brand experts are back to answer any remaining branding questions, recap our camp experience, and suggest next steps for continuing to move your brand […]
(We are offing a full-length version for those of you who love to dive in!) You’ve got shiny new branding…now what? Learn about the transition […]
You’ve got shiny new branding…now what? Learn about the transition from brand to marketing in this podcast featuring Mary Miller of West Carolina and Katrina […]
Hungry for bite-sized brand insights? Join Rachel Getsinger and Brandon Waybright for “Camp Snacks” – a live show where they dish out real-talk discussions and […]
Hungry for bite-sized brand insights? Join Rachel Getsinger and Brandon Waybright for “Camp Snacks” – a live show where they dish out real-talk discussions and […]
Hungry for bite-sized brand insights? Join Rachel Getsinger and Brandon Waybright for “Camp Snacks” – a live show where they dish out real-talk discussions and […]
Welcome to Brand Camp! Our summer content series, addressing all angles of branding for your organization. Orientation sets the stage for Brand Camp by framing branding […]
Want people to pay attention to your next direct mailer? Put a baby on it! Kidding…kind of. In this recorded session from our Pivot Forward […]
How is marketing like organizing a closet? We’ll tell you in this week’s episode of The Juice, featuring special guest Chelsea Radich, Pivot Director of […]
How is marketing like organizing a closet? We’ll tell you in this week’s episode of The Juice, featuring special guest Chelsea Radich, Pivot Director of Marketing Services. Listen in to find out how to uncover your unique position, how to connect the dots between your marketing efforts and the actions of your team, the importance […]
Yes, we’ll explain what we mean by that—because today, we’re joined by the king of analogy, Pivot Web Services Director, Travis Chillemi! Tune in to learn why your website is your most valuable marketing tool, how to make a great first impression, and web mistakes you’ll want to avoid. Plus, we’ll hear Dawn explain why […]
We’re raising a glass to celebrate a whole year of The Juice! 🥳 In this first anniversary episode, we’re joined by a very special guest, Pivot CEO and founder Dave Nieuwstraten. Have a listen for a look at the early years of Pivot, Dave’s secret to cultivating a healthy workplace culture, and why hiring “51-percenters” […]
We’ve got a fun episode for you today! Joining us in the Juicer, we have Pivot friends Jennifer and Michael Prather from Totelcom Communications, a family-owned telco based out of De Leon, TX. They’ll be dishing on familiar topics, like how to honor the family legacy while keeping things fresh and relevant, battling “change fatigue,” […]
If you want to win loyal customers, it’s time to stop leading with price and speed in your marketing. Just ask Erik Doescher, Pivot’s Vice President of Creative Services and our special guest on today’s episode. He’ll be dishing out hot tips that will make your marketing better…like the real reason why people love to […]
Whenever you enter the creative process, you’re forging a path into the dark woods in order to discover the unknown. Today, we discuss creativity leadership, embracing uncertain outcomes, and beekeeping with special guest Rachel Getsinger, Pivot’s Design Director. Tune in to learn why good relationships are essential to creating good ideas and why it’s important […]
And no, we’re not talking about social media influencers. Today, we’re discussing leadership coaching, team dynamics, and Amish bakeries with special guest (and star baker) Nicole Cochran, Pivot CX Programs Manager. Tune in to get the scoop on the “internal influencers” who are unconsciously leading your team—for better or for worse—and learn how to help […]
Nope, it’s not a misspelling. On today’s episode, we’re getting a little weird with Pivot Account Executive Michele Jones, who is teaching us all about ‘oddvertising’ and why more brands should let loose and give it a go. Tune in for a lively conversation about departure roulette, risk-taking, and a few really bad attempts at […]
In a saturated market, what’s the “secret recipe” for marketers to cut through the noise and stand out from the competition? According to Kaitlyn Bonds, Creative Director of Cumberland Connect and our guest on this week’s episode, it’s not rocket science. Tune in to hear how Cumberland Connect built trust, loyalty, and word-of-mouth recommendations by […]
Let’s say your org is delivering a poor customer experience…is that an employee problem, or a you problem? Special guest Aaryn Slafky, Pivot VP of Customer Experience, is here to give you the run-down. We’ll talk about building your empathy muscle, quiet quitting, and what employee experience has to do with CX. Oh—and why Aaryn […]
What if we told you everyone in your company works in sales—from your service reps to your marketers to your actual sales team? That’s the philosophy of Ben Bonds—Pivot Business Development Account Executive, and our guest on this week’s podcast. Tune in to hear the rationale behind Ben’s bold statement. By the end of the […]
Bonus, Bonus! We hope you enjoy this recent conversation we had at Pivot. While we can’t really predict the future, here’s what we know for SURE: the broadband industry will be growing at a record pace, consumer behaviors will change, and your team will have new challenges to tackle. To help you prepare for the […]
When it comes to making business decisions, do you go with data or your gut? According to Steve Boespflug, Pivot Senior Insights Manager and this week’s special guest, there’s room for both! That’s because great research starts with a great hypothesis (a.k.a. your gut instinct)—and the data you collect can inform everything from customer experience […]
“It doesn’t matter if you have great talent if you’re not rowing in the same direction.” Profound, right? We credit this wise saying to Sandee Buysse, Pivot Director of Marketing Operations, and this week’s special guest. With 29.5 years in the telecommunications industry, Sandee has plenty of knowledge to share. Tune in to hear what […]
That’s right, the jig is up. Anyone can be a writer. Really. Just ask Andy Peterson, Pivot Senior Copywriter—our guest on this week’s podcast. Tune in to hear Andy demystify the world of copywriting, learn helpful tools for communicating clearly and finding your unique voice, and find out why good writing is like ESP.
What do WiFi Wizards and dinner reservations have to do with really great marketing? You’ll have to listen to the episode to find out. Today in the juicer, we have special guest Jordan Wehe, Marketing Director at Jade Communications, an award-winning internet provider serving southern Colorado. Tune in to hear how Jade’s fun, lighthearted brand […]
Storytelling is king in the nonprofit world. So today we’re speaking with Pivot Nonprofit Account Executive, Carissa Young, to learn how broadband marketers can leverage stories to freshen up their advertising. Tune in to find out why stories bring stats to life, how to make people the heroes, and get recommendations for incorporating strong, compelling stories in your next campaign. Also, murder mysteries anyone...?
How do you create a brand worth remembering? Today, we’re listening to Brandon Waybright, Creative Director at Pivot, spill on what makes memorable marketing. But also... why are memories so powerful to begin with? Tune in to find out why your next creative session should be messy, and how to create a more human and authentic brand. Oh, and don’t miss his out-of-this-world Domino’s Pizza pitch. Now that’s a campaign we’d like to see.
What is servant leadership? Glad you asked. We get into servant vs. plain ‘ol’ leadership, and Jeremy Graves, Pivot President gets real about what it looks like in practice as he leads Pivot. Since leaders are (surprisingly) human too, there are challenges to navigate – but we can all do our part to prevent organizational […]
Yes, Facebook IS stalking you…just not the way you think. Pivot Digital Services Director and resident Facebook expert, Jenny Green, joins us to spill the beans on why you get served ads for lemonade before you even realize you’re thirsty. That’s right, we’re learning about all the data Facebook collects, and how leveraging this data can improve your marketing efforts by delivering the right message to the right audience at the right time.
What’s the recipe for a great brand—is it a witty tagline? An eye-catching color palette? A memorable logo? This week, we’re learning how to build a brand worth talking about with Pivot Customer Experience Account Executive, Annie Mordhorst. Turns out, gaining brand loyalty is not just about beautiful design. It’s about delivering positive, consistent experiences to your customers. In other words—your brand isn’t what YOU say about you; it’s what THEY say about you. Tune in to find out Annie’s “secret sauce” for great CX design, how to build consumer trust in your brand, and why delivering consistent experiences could just be your best marketing strategy.