Marketing In Minutes: Recent Episodes
Kolby
Marketers are busy people (we know them because we are them). As the world of digital marketing and growth strategy is ever-changing, we've got your back. We're here to help you keep up with everything from "What's up with Google's latest update?" to "What is RevOps?". Listen to Marketing in Minutes every weekday for quick, easily digestible digital marketing updates, tips, and tricks!
Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go-to-market strategies (GTM) and explore exciting new market trends.
Connect with Matt on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why.
Connect with Matt on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in!
Follow Matt and all of the "supered" things he's doing on LinkedIn.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new website versus the significance of a comprehensive WebOps strategy.
Connect with Josh on LinkedIn and check out Pantheon's WebOps video he mentioned!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can use API to your advantage.
Connect with Josh and Darren on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Director of Paid Media, to learn all there is to know about this hot topic.
Connect with Spencer on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program.
Connect with Zach on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you’re new to the world of AI, you might not know where to begin – this podcast is for you!
Our Project Manager, Josh Sanders, and Robert Gonzalez, our Senior Lead Developer, sit down together to dive into the new HubSpot AI tools, their specific features, and how they can be used to improve lead generation, optimize content creation, enhance customer engagement, and more!
Want to chat more about AI? Connect with Josh & Robert on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website.
If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound’s Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-tier results from social media ad campaigns.
Connect with Kaelyn on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website.
Want to learn more? Reach out to Robert Gonzalez at Evenbound! He’s our Senior Lead Developer and knows all the best tips and tricks for creating a high-quality website.
Connect with Robert on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it.
Connect with Zach!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know.
Want to chat directly with Zach? Connect on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischmann, sat down with us to give us the inside scoop.
Connect with Zach on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
For some, it’s difficult to see how branding can impact overall business success because it’s challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a business. Let’s dive in!
Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth!
If you’re wondering if it’s time for your company to rebrand, Ryan Hornack is back to give us the inside scoop.
Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
When it comes to growing your business, branding is everything. It’s how people recognize and view your business. If you’re worried you might be making some branding mistakes, we’ve got your back. Ryan Hornack is here to walk us through the dos and don’ts of branding.
Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at Gorilla 76.
Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is here to tell you everything you need to know.
Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
In today’s world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop.
Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps on how to build one.
Follow Barrett on LinkedIn and tune in to his podcast, Partnerships in SaaS!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Demand generation is a hot marketing buzzword right now. If you’d like some insight on what it means and how to get started implementing a strategy of your own, this episode’s for you. Barret King is back to give us the details on demand gen strategies for B2Bs.
Connect with Barrett on LinkedIn and tune into his podcast, Partnerships in SaaS!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Your sales training shouldn’t look the same as it did a year ago. In today’s evolving market, you’ll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it does!
For expert insights on what your sales training should include in 2023, we’ve brought in one of HubSpot’s best: Barret King — Sr. Manager of GTM Strategy, Global Partner Ecosystem. Listen in! 🎧
Follow Barrett on LinkedIn or tune into his podcast, Partnerships in SaaS!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer.
Connect with Justin on LinkedIn and check out his recent article, ChatGPT & AI for Marketers — Use Cases & Why it Matters.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
There’s no doubt about it: aligned teams are awesome teams. 🤝 If you’re looking for help on how to better align your sales and marketing teams for growth, that’s what this episode’s all about. Justin Graci is back to chat with Kolby about what alignment means to him, and what tips and tricks he has to share.
Connect with Justin on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into? 🤔 We’ve brought the best of the best in to answer that question: Justin Graci — Principal Marketing Manager, Product GTM & Enablement.
Justin shares what the most popular HubSpot products were in 2022, what ones he was most excited about, and how all of them can help your business meet growth goals.
Resources:
- Selling Online With HubSpot Payments [HubSpot Academy]
- Data Quality: A Comprehensive Overview [+Examples]
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Video marketing got A LOT of attention in 2022. Is it basically necessary going into 2023? Our final chat with Andy for the week revolves around that question, and what some good first steps forward might look like.
Connect with Andy on LinkedIn and follow his team's podcast, The Front Porch podcast!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Join us for another episode inspired by Andy’s recent trip to CES®! Today, Andy talks with Kolby about new technology trends and how he thinks they could shape marketing in the coming year.
The Front Porch Podcast from 730 Eddy Studios
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
If you wanted to go to CES® but couldn’t make the trip, we feel your pain. Luckily, we know a guy who went and is eager to share the most exciting parts. 🤗 Our partner and friend, Andy Atkins (CEO of 730 Eddy Studios), recaps the event and offers insight into what’s new in the world of video marketing technology.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
We couldn’t have Sarah on the podcast for a week and NOT chat with her about LinkedIn. Sarah has a great following and engagement rate on the platform, largely due to the consistent, thought-provoking content she shares. We pick her brain about the best LinkedIn content creation and engagement strategies, and how they can drive revenue growth.
Connect with Sarah on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Demand generation vs. lead generation. What’s the difference, and which one should your team prioritize in the coming year? Sarah Breathnach’s back on the pod to explain.
Connect with Sarah on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Building a marketing strategy is no simple feat, but building a marketing strategy for a startup is a whole other ball game. Good thing we’ve brought an expert in to teach us how to play: Sarah Breathnach — Head of Demand Generation & Field Marketing (Global) at Hunters.
Sarah’s a 3-time early-stage startup marketer, and she’s here to talk with Kolby about her experiences and best tips for tackling startups.
Connect with Sarah on LinkedIn!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
New year, new podcast format. 👀 In this very special episode, Kolby walks through what our Marketing in Minutes podcast will look like in the coming year. Tune in for updates on frequency, guests, topics, and more! We'll see you again on Monday, January 16th.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
There are a few marketing practices that are difficult to measure, and content is one of them. Fortunately, there are some helpful metrics you can dive into and pull insights from. Our Director of Content Strategy, Mackenzie Deater, is here to help you understand what they all mean!
As mentioned at the end of the show, we are taking a holiday break from now until Friday, January 6th*. See you in, 2023!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Yep — we’re getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No. 🙅 Our CEO & Founder, John Heritage, joins us to explain why.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Say it with us: service 👏 level 👏 agreement 👏. Not only is it the lifeblood of your sales-marketing alignment efforts, but it’s also a great way to set expectations with clients. One of our wonderful account managers, Kyra Muscat, is here to guide us through how to create one, and why.
Resource: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
You need a website that’s accessible on all devices — from laptops, to smartphones, to tablets. Your key to success? 🔑 Responsive web design. Evenbound’s Creative Director, Kate Disbro, is here to walk us through the steps.
Resources: https://search.google.com/test/mobile-friendly
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Ahhh, one of those lovely questions with no clear answer. But we’ll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they’re most ideal for, to how to implement one.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you.
Resources: https://evenbound.com/blog/revops-vs-salesops
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Bring on the holiday cheer! ❄️ Aaaand, the work stress. 😵💫 For marketers, this time of year is often the busiest. Creating reports, calculating budgets, and determining goals for the next 12 months can be incredibly overwhelming. Wondering how you can manage it all? Give this episode a listen.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
If you’re not measuring how your marketing efforts are performing, you’re missing out on key insights and valuable opportunities for growth. 📈 What metrics should you be focusing on, you ask? Our Account Manager, Kyra Muscat, will give you the scoop. Tune in!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you’re the right fit for them. That’s where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Not all of us have that special knack for design, and that’s okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
If you want to outrun your competitors, you have to figure out things like what shoes they’re wearing, what their training regimen is like, etc. 🏃 Same goes with marketing. It’s important to conduct a competitive analysis to find where you stand apart, where you fall short, and where your opportunities lie. Evenbound’s Director of Accounts, Ben Johnson, is here to help you out.
Resource: What Is a Competitor Analysis & How to Do It (with Template) by Semrush
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Planning a marketing budget that will get you through an entire year can be difficult. It’s hard to know what to expect, how much you’ll need to accomplish your goals, and how much your boss will actually approve. We’re here to help, and we’ve brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing budgets and gives some pointers on how to set yourself up for financial success in the coming year.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Everybody loves posting on Instagram — but if you’re a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you’re not already.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Podcasts have become a big hit — I mean, that’s why we’re here, right? In today’s episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you’ve been thinking about investing in and starting your own podcast, you won’t want to miss this one!
Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she’s our Director of Content Strategy, and she’s on the podcast today to walk you through what a high-converting landing page looks like (and she’s awesome).
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
So you want to hire or become a HubSpot Certified Trainer? We’ll help get you started. We’ve invited HubSpot’s Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you’d like to become one.
Listen to Kevin's podcast, Agency Unfiltered.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today.
Listen to Andy's podcast, The Front Porch.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Now that’s a tricky question. So we’ve brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how.
The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25). See you again on Monday!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team.
The HubSpot Culture Code: Creating a Company We Love
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there.
Check out Andy's podcast, The Front Porch.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business!
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track.
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help!
Resources: HubSpot Ecosystem, Become a Solutions Partner
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins (730 Eddy Studios) is back to give some direction on where to share your video, and who to share it with. Listen in!
Listen to Andy's podcast — The Front Porch
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache!
Resources: HubSpot Social Media Content Calendar Template
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency.
Resources: https://www.square2marketing.com/square2plus
Contact Evenbound
- Follow us on Instagram and LinkedIn!
- Check out our website for helpful blogs and case studies.
- Want to give us some feedback? Fill out our form.
Thanks for spending a few minutes with us!
To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
We’re so excited about this episode. First, because we’re obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy’s very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it’s headed in the future.
Resources:
- HubSpot Academy
- Kevin's Podcast, Agency Unfiltered on Spotify & Apple Podcast
- Connect.com
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
So you want to try testimonial videos? Great! Andy Atkins, CEO of 730 Eddy Studios, is on the podcast today with some information you’ll want to know before going in. He talks about why testimonial videos are so powerful and walks us through the important steps of creating one!
Check out Andy's podcast, The Front Porch!
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Working from home has its perks, but it can also present unique opportunities for stress. Kolby shares some of the best remote agency wellness tips Team Evenbound uses to stay happy, well, and energized throughout the week.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one.
Resources: https://www.frontify.com/en/
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Link building is one critical component of a healthy SEO strategy. But in order to make it work for you, it’s important to do it right. Our wonderful Marketing Coordinator, Jeralin Hamann, offers some great link-building tips and tricks in today’s episode.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
The breakup email is your sales team’s Hail Mary, so it’s a pretty important thing to get right. Our President and Founder, John Heritage, joins us to talk about the power of breakup emails and share his best tips on how to make them effective. Ready to get started? Check out this blog for some breakup email templates.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Publishing new content on your website is important, but you should also know that the content already on there is just as valuable — if not more so. Updating and optimizing it every now and then can bring in serious results. Our Director of Content Strategy, Mackenzie Deater, explains more about content optimizations and how often they’re needed.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
B2B and B2C are two very different business models that serve two very different types of customers. Your content marketing strategy should reflect those differences. Content Queen, Mackenzie Deater, has the deets.
Resources: https://evenbound.com/blog/b2b-vs-b2c-content-marketing
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Great website design is more than just pretty colors and pictures. Our Creative Director, Kate Disbro, explains some of the other components that go into it — from eye-catching CTAs, to clear navigation, and more.
Resources:
- https://www.awwwards.com/
- https://www.behance.net/
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Ahhhh, our favorite debate. While we love both CMS platforms, there are some significant differences between them that might make one more suitable for you than the other. We’ll let our President and Founder, John Heritage, unpack them for you.
Resource: Free Evenbound Case Study
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts.
Resources: https://hemingwayapp.com/
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google.
Contact Evenbound
- Follow us on Instagram and LinkedIn
- Check out our website for helpful blogs and case studies
- Want to give us some feedback? Email kolby@evenbound.com
Thanks for spending a few minutes with us!
Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today.
Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it.
Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other.
If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in.
Resources: https://blog.hootsuite.com/instagram-hashtags/
A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it.
In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one.
No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!
Resources: SubjectLine.com, Email Marketing Tips from Jay Schwedelson, and 20 Tips to Write Catchy Email Subject Lines [+ Examples]
Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…
We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not.
Evenbound's Blog: What is the Real Cost of HubSpot?
You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage.
Evenbound's Free Website Grader
The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference.
Jay's Email Marketing Tips from INBOUND
We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in!
When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!)
Our blog article: https://evenbound.com/blog/real-cost-hubspot
B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space.
Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more!
Free Keyword Research Tool: https://www.infinitesuggest.com/
You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow.
Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people!
Resource: How REI's Video Strategy Boosted Their Insane Success
If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices.
Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoring
Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future.
We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you.
If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI.
Video marketing is something all organizations want, but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing.
Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets.
Resources: https://www.hubspot.com/flywheel
Resources: https://evenbound.com/blog/hubspot-flywheel
Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both.
Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own.
A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies.
It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform.
One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through.
Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode.
When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out.
The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it.
Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub.
A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us.
No one wants a negative review. But, as with most things in life, it's how you respond to it that's what matters most. Evenbound's Director of Client Services, Ben Johnson, is here to help you figure out how to respond to a negative Google review in the best possible way.
That's a tough question in today's increasingly hybrid world. Here to tackle it is Evenbound's Senior Account Manager, Kolby Kloosterman. We'll talk about what it means to be 100% remote, and if it's actually possible for a digital marketing agency to achieve.
The marketing to sales handoff is never easy. Getting clear about what's an MQL and what's an SQL can help. John Heritage, Evenbound president and sales-extraordinaire, is here to define each, and help you figure out how to define them internally for your own business, so you can close deals faster than ever.
The HubSpot CMS is one of HubSpot's newest and most complex Hub. Most of us still don't understand the full capacity of this robust tool. Luckily, we've got HubSpot expert and Evenbound HubSpot Account Manager, Hunter Burin, on today's episode to help explain it.
Deciding on a bid strategy can be one of the toughest parts of setting up any paid media campaign. Luckily, we've got paid media expert, Spencer Thomas, in the house to help you out. Evenbound's Director of Paid Media, Spencer will walk you through each option, and help you choose the best strategy according to your goals.
Google updated — again. What else is new? But do these constant updates actually affect you? And if so, how? Ben Johnson, Evenbound's Director of Client Services, is here to help answer that question. And spoiler: yes, Google algorithm updates affect you!
What do digital marketers do all day? It depends on the day. Evenbound's culture expert, Kolby Kloosterman is here to walk you through a day in the life of a digital marketing agency. From working with clients to managing a crazy inbox, we're pulling back the curtain on agency life.
Agency founder and president, John Heritage, is here to help you develop your business's growth strategy. From setting the right goals to developing the right plan to get you there, John and Kolby discuss how businesses can create, and stick to, a successful growth strategy.
Read more on the Evenbound blog: https://evenbound.com/blog/7-steps-to-developing-a-growth-strategy
Ever wonder what you get when you sign up for HubSpot Sales Hub? Now you don't have to! HubSpot Account Manager (and resident HubSpot expert) Hunter, is here to break down exactly what is included in HubSpot Sales Hub, from starter to enterprise.
Content marketing is a constantly evolving field. And one of its more complex components is the topic cluster. Evenbound's content expert, Mackenzie Deater, is here to help us untangle the truth about topic clusters, from what they are to how you can use them in your daily content marketing strategy. Check out Evenbound's Inbound Marketing page for a great example of a comprehensive topic cluster.
SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about.
Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team.
The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing.
Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.
Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business.
Director of Client Services, Ben Johnson, is back on the podcast to answer another one of your burning questions — what's the difference between direct & organic traffic? We'll answer that question, give you definitions of both, and help you filter out some of that pesky direct traffic you're not sure how to categorize.
Not sure if agency life is right for you? Evenbound Senior Account Manager and culture queen, Kolby Kloosterman, is here to help you out with a handy pros and cons list. We'll talk about everything you need to know about working at a digital marketing agency — the good and the bad.
That's the million-dollar question. And we've brought in the big guns to answer it. Evenbound founder and president, John Heritage, is here to help you figure out exactly how much you should be spending on marketing. His answer might just surprise you.
Evenbound's HubSpot Account Manager, Hunter Burin, joins us today to talk about all things HubSpot! If you're new to HubSpot, this is the episode for you. We'll cover everything from what HubSpot is, to who it's built for. Are you in that category? Let's find out!
Who are you marketing to? That's a question any great marketer answers before they even think about building out a campaign. Today we're talking with Evenbound's Director of Content Strategy, Mackenzie Deater, about what a buyer persona is, and how you build one out.
If you're ready to get started, check out Evenbound's Step-By-Step Guide to Defining Your Buyer Persona.
Welcome to the first-ever Marketing In Minutes podcast episode! Our topic today is GA4 — are you ready? We're connecting with resident SEO expert, Ben Johnson, on what you need to do to prepare for GA4. We'll dive into everything from what it is, to how you get it, to how you make sure yours is set up properly for success.