Education Marketing Deciphered: Recent Episodes

IOSIGNITE

A podcast focusing on education marketing strategies and techniques to improve your school/college's digital presence and help you attract the right student.

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Thanks to an exponential rise in online school/programs and ed-tech companies, educators today are switching jobs faster than ever before.  Creating a strong employer brand or an EVP is the first step in reducing iteration and attracting the right talent.

 In this episode of the Education Marketing Deciphered podcast, Jay Bagri, Chief Rethink Officer at IOISGNITE connects with Syed Hamid Hasan, founder of Edjobster (a hiring tool for schools) to discuss steps that schools can take to build a robust internal culture to attract and retain talent.

 Link to register for the Employer Branding Workshop
Connect with  Hamid Hasan | LinkedIn
Connect with Jay Bagri | LinkedIn
Learn more about IOSIGNITE 

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Thanks to an exponential rise in online school/programs and ed-tech companies, educators today are switching jobs faster than ever before.  Creating a strong employer brand or an EVP is the first step in reducing iteration and attracting the right talent.

In this episode of the Education Marketing Deciphered podcast, Jay Bagri, Chief Rethink Officer at IOISGNITE connects with Syed Hamid Hasan, founder of Edjobster (a hiring tool for schools) to discuss steps that schools can take to build a robust internal culture to attract and retain talent.

Link to register for the Employer Branding Workshop - https://www.iosignite.com/internal-branding-workshop/

Connect with  Hamid Hasan | LinkedIn
Connect with Jay Bagri | LinkedIn
Learn more about IOSIGNITE 

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As schools and colleges begin to strategize their 2023 admissions, let's look at key points to keep in mind to have a successful season.

In this episode of the Education Marketing Deciphered podcast, Jay Bagri, Chief Rethink Officer at IOISGNITE talks about 10 things that marketing teams should remember while planning next years admission strategy. Jay debunks common myths and talks about mistakes usually made by the management/marketing teams during the planning phase which sets them up for failure at the end of the season.

Links -

Jay's LinkedIn 
IOSIGNITE Website 
10 Ways to NOT meet any of your 2023 admission goals

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Until a few years ago, you could easily do with generating leads and straight off calling them up for your school or college. But that is no longer efficient or relevant in today’s scenario. You are in a hyper competitive environment, where parents and students are aware of the market. Building personalised marketing funnels is no longer a ‘good have’ but a must have. 

In this episode of the Education Marketing Deciphered podcast, Jay talks to Abhishek Ballabh co-founder of Extraaedge, a leading CRM tool for schools and colleges. A good marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the admission journey. Abhi explains how this can be done using a CRM. 

Links –  

Extraaedge Website 

Abhisek’s LinkedIn

Jay’s LinkedIn

IOSIGNITE Website

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6000+ admissions in less than 3 years is an incredible feat for any school and any school marketer or owner would want to know how they can achieve it too. 

In this podcast we talk to Yeshwanth Raj Parasmal, one of the founders of 21K School to understand more about their journey to 6000. He talks about their strategy, messaging, platforms they used to get the word out and of course the product. 

Keep up with school and college marketing strategies and benefit from the insights of fellow education marketers and school/college owners. 

Learn more at iosignite.com