The Cost of Doing Business: Recent Episodes
Weston Zimmerman
The Cost of Doing Business Podcast is here to help business owners find the path to profitability. We look beyond the glamour and glitz of the Instagram highlight reel by digging into the behind-the-scenes work necessary to achieve our goals. Your host, Weston Zimmerman, is the co-founder of SynkedUp. This award-winning landscape business management software is making a real difference for owners looking for a budgeting and overhead recovery tool and helps with estimating and job costing.
Every contractor reaches a point where they have to bet on themselves. In this episode of The Cost of Doing Business, Dylan Stephenson shares the mindset shifts that helped him grow Brilliant Gardens from a side hustle into a million-dollar business. Your next opportunity could be one decision away.
Learn more about the 2026 SynkedUP Contractor Summit: https://www.synkedup.com/contractor-summit
Give Dylan a follow on Instagram: https://www.instagram.com/brilliant_gardens/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#synkedup #contractor #businessgrowth #mindset #landscapeconstruction
Most contractors pay by the hour. Alex Bulow doesn't. In this episode of The Cost of Doing Business, Alex shares why he switched most of his crew to salary, how it changes the way they work, and why it's helped build a stronger business. Build a crew that wants to win, and the business will follow.
đĄ Check out Alex on Instagram: https://www.instagram.com/inca_stone/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#synkedup #contractor #businessgrowth #knowyournumbers #landscapingbusiness
The wrong hire can set your business back fast.
In this episode of The Cost of Doing Business, Dan and Emily Gagnon talk about the burnout that comes from trying to do everything yourself and how that pressure can lead to hiring too fast. They also share why knowing your numbers can change the way you grow your business and help you avoid desperate decisions.
Check out their instagram: https://www.instagram.com/gagnonlandscapeco/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractors #businessgrowth #hiring #leadership #synkedup
In this episode, Weston Zimmerman sits down with Kabe Hockema of Hockema Landscape Design & Build to talk about the costly mistake of underpricing jobs and why so many contractors leave money on the table. It's a great reminder that working hard isn't enough if you don't know your numbers.
Give Kabe a follow on Instagram: https://www.instagram.com/hockemalandscape
Check out his website: https://hockemalandscape.com/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #pricing #knowyournumbers #estimating #jobcosting
What's the most difficult challenge you've overcome? We asked that question to contractors and business owners from across the industry, and the answers weren't what you'd expect. Some talked about losing money. Some talked about learning to say no. Some talked about letting go, finding balance, and getting out of their own way. The common theme? Growth usually comes from the challenges you'd never choose for yourself. Watch the full compilation and let us know. What's been the toughest challenge you've overcome in your business?
Featuring:
https://www.instagram.com/suttonoutdoorllc/
https://www.instagram.com/nunezoutdoorliving/
https://www.instagram.com/rcoutdoor/
https://www.instagram.com/pandolfilandscapeconstruction/
https://www.instagram.com/anthonygrouphardscapes/
https://www.instagram.com/derbycitypools/
https://www.instagram.com/wesrobertslandscaping/
https://www.instagram.com/stone_craftdesigns/
https://www.instagram.com/innovativelawnandlandscapellc/
https://www.instagram.com/gregwittstockthepondguy/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #businessowner #businessgrowth #synkedup #knowyournumbers
Most landscaping companies have a hard time finding and keeping good workers.
In this episode, Sean and Kerry Sweeney from Blue Ribbon Companies talk about why skilled workers actually WANT to work for their company. Their team members show up with good attitudes, useful skills, and a willingness to learn. As a family-run business, the Sweeneys explain how treating employees well and investing in their team has helped them grow their landscaping business to $3 million without losing their company culture.
Give Blue Ribbon a follow:
https://www.blueribbonnh.com
https://www.facebook.com/blueribboncompany/
https://www.instagram.com/blueribboncompanies?igsh=MWNidTltb2ExZG15MQ==
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #hiring #businessowner #synkedup #knowyournumbers
Most people romanticize starting a business early. Nobody talks about the stress it puts on your family when you're not prepared. In this episode, Kory Jones talks about what he wishes he knew before starting his landscaping business⊠from cash flow struggles to hiring challenges to learning that passion alone isn't enough. One of the best lines from the episode: "You can do the right thing at the wrong time."
Give Kory a follow: https://www.instagram.com/jonesoutdoors.ut/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #landscapingbusiness #businessowner #synkedup #knowyournumbers
Most guys don't think about the end when they start a business.
In this episode, Weston sits down with Mark Arsenault from Green Monster Landscapes to talk about what changes when you've been doing this for a long time⊠and start thinking about what comes next.
Mark shares his path through nearly three decades. Building crews, going through a full reset, and rebuilding the business in a way that actually fits how he wants to work.
They get into something that hits for a lot of contractors. A lot of owner operators aren't building something they can step away from⊠they're building a job.
When you start thinking about retirement, that reality hits a little different.
Give Mark a follow: https://www.instagram.com/greenmonsterlandscapes/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #landscapingbusiness #businessowner #synkedup #knowyournumbers
Running a landscaping business isn't always what it looks like from the outside. In this episode, Weston sits down with Jason Nolt of Authentic Homescapes to talk about the early years of his business⊠and how close he came to quitting altogether. Jason shares what it actually looked like behind the scenes. Losing money, wearing every hat, growing too fast, and hitting a point where it just wasn't working. We get into what changed, what he learned stepping away for a season, and what helped him turn things around when he came back. If you've ever felt stuck or like you're spinning your wheels, this one will hit.
Give Jason a follow on Instagram: https://www.instagram.com/authentichomescapes/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #landscapingbusiness #businessowner #synkedup #knowyournumbers
In this episode, Weston sits down with James Doyle of Innovative Lawn & Landscape to talk about what happens when growth comes fast and the pressure to keep pushing never really goes away. James shares what it's been like building his company over the last 9 years, the struggle of never feeling satisfied, and the question a lot of owners don't talk about⊠when is enough actually enough? We also get into hiring with intention, learning how to let go as an owner, and why focusing on efficiency instead of just more revenue can be the next step in growing a healthier business. If you've ever felt like you're always pushing for more but not sure where it ends, this conversation will hit close to home.
Give James a follow on Instagram: https://www.instagram.com/innovativelawnandlandscapellc/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #businessowner #entrepreneurship #landscapingbusiness #synkedup
Running a business comes with pressure. That's part of the deal. In this episode, Weston sits down with Wes Roberts of Wes Roberts Landscaping to talk about the mindset it takes to keep going after nearly three decades in the industry. Wes shares how the biggest obstacle in business is often yourself, why challenges never really go away as you grow, and how pressure can actually give purpose to the work we do as entrepreneurs. If you've ever asked yourself "why am I doing this?" while running your business, this conversation will hit home.
Give Wes a follow on Instagram: https://www.instagram.com/wesrobertslandscaping/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #businessowner #entrepreneurship #owneroperator #synkedup
Scaling a business sounds great on paper. In reality, it can get harder before it gets better. In this episode, Weston sits down with Jordan Daneker, co-owner of Evolve Design + Build, to talk about the side of growth most contractors don't expect. Jordan shares what it's really like scaling fast, why more revenue doesn't always mean more money, and how cash flow, confidence, and systems become critical as your team and overhead grow. We also get into the moment when the owner becomes the bottleneck and what it takes to get out of the way. If you've grown your business and thought, "This isn't what I thought it would feel like," this conversation will hit close to home.
Give Jordan a follow on Instagram: https://www.instagram.com/evolve_design_build/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #businessgrowth #designbuild #knowyournumbers #synkedup
Most contractors don't lose money because they're bad at the work. They lose money because they don't actually know where it's going. In this episode, I sit down with Cody Adkins of Tri-State Outdoor Living to talk about what it looks like when you're winning jobs, staying busy, and still coming up short, especially when winter hits. Cody shares how square foot pricing left him negative on jobs, the pressure of going into winter with four kids, and what changed once he started breaking down labor, overhead, and profit instead of guessing. We also get into running lean crews, paying guys more to produce more, and why efficiency matters more than chasing bigger jobs. If you've ever thought, "We're slammed, so why does this still feel tight?" this one will hit close to home.
Follow Cody on Instagram:
https://www.instagram.com/codyadkinsofficial/ https://www.instagram.com/tristateoutdoorliving/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #owneroperator #knowyournumbers #pricing #landscapingbusiness #synkedup
Most contractors don't undercharge on purpose. They just don't see everything that's actually coming out of their business. In this episode, I sit down with Thomas Vanamerongen of Niagara Waterscapes to talk about the wake-up call that came when he realized his pricing didn't reflect reality. Thomas shares how starting out at $65 an hour quickly turned into $90, then $110, once all the hidden costs were laid out in black and white. We talk about pricing confidence, head trash, and imposter syndrome, and why letting the market tell you no is better than saying no for yourself. We also get into niching down and building recurring maintenance revenue. If pricing ever feels uncomfortable or you've caught yourself second guessing your numbers, this conversation will hit close to home.
Give Niagara Waterscapes a follow: https://www.instagram.com/niagara_waterscapes/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#pricing #owneroperator #contractor #knowyournumbers #synkedup
Growing a business fast sounds great until the bills start stacking up. What matters is what you do once you realize something's off. In this episode, I sit down with Dan Wanders from Raymar Landscapes to talk about what happens when growth gets ahead of cash, systems, and planning. Dan shares how pushing too fast led to some tough seasons, and how slowing things down, tightening up his process, and paying closer attention to the numbers helped him get back on solid ground. We get into efficiency, equipment decisions, job costing, and the mindset shift that comes with growing at a pace the business can actually handle. It's an honest conversation about learning the hard way and coming out better on the other side.
Give Dan a follow on Instagram: https://www.instagram.com/raymarlandscapes/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#businessgrowth #hardlessons #contractor #knowyournumbers #synkedup
This episode brings together more honest moments from The Cost of Doing Business podcast, featuring contractors talking openly about pricing, job costing, and the limits of working harder to make a business work. These aren't theories or shortcuts. They're conversations about guessing at pricing, learning the difference between gross profit and real profit, and realizing how small mistakes compound when you don't truly know what your jobs are costing you. From mindset to systems, this is what it sounds like when contractors reflect on what actually moved their business forward. If you've ever felt busy, worn out, and still unsure why certain jobs didn't pan out the way you expected, these conversations will feel familiar.
Featured:
- Matt Martin - @tussey.landscaping
- Randall Stolzfus - @m.r.landscapes
- Elliot Young - @emerald_meadows
- Nate Butler - @summitridgelandscape
- Kevin Robinson - @robinson_outdoorsllc
- Sean Hotaling - @nvslandscapes
- Wesley Trumpler - NVS Landscapes
- Jesse Weidner - @weidnerlandscape
- Logan Conklin - @conklin_landscape_solutions
- Clayton Canby - @mountainlakelandscaping
- Kalei Duke - @aloha__pavers
- Christopher Huser - @husers_outdoor_design_build
- Benjamin Zimmerman - Tussey Landscaping
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #owneroperator #profit #businessgrowth #knowyournumbers
This episode brings together some of the most honest moments from The Cost of Doing Business podcast in 2025. Real contractors sharing real experiences about pricing, profit, and the lessons they learned once they finally looked at their numbers. These aren't theories or quick tips. They're conversations about underbidding, burnout, growth, and the realization many contractors have after years of working hard without really knowing what their business was costing them. If you've ever wondered what it actually costs to run a contracting business, this is what those conversations sound like.
Featured:
- Rob Picone - Picone Landscaping (@piconelandscapingwny)
- Kyle K. - Pacific Pine Landscape (@pacificpinelandscape)
- Leonardo Diez - Volunteer State Landscapes (@volunteer_state_landscapes)
- Alex Fransen - Derby City Pools (@derbycitypools)
- Joel De La Paz - Nuñez Outdoor Living (@nunezoutdoorliving)
- Greg Wittstock The Pond Guy - Aquascape (@gregwittstockthepondguy)
- Joe Genovese - Genoscape Inc. (@genoscape_inc._landscaping)
- AJ Wanders - Monolith Artscapes (@monolithartscapes)
- Marco Mejia - Annabelle Landscapes (@annabellelandscapes)
- Rob Green - Stonecraft Design & Build (@stone_craftdesigns)
- Nick Pandolfi - Pandolfi Landscape Construction (@pandolfilandscapeconstruction)
- Ken Brown - Liberty Outdoor Landscapes (@libertyoutdoorlandscapes)
- Aaron Emerson - Emerson Lawn & Landscape (@emersonlawnlandscape)
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#contractor #businessowner #owneroperator #pricing #profit #landscapingbusiness #businessgrowth #knowyournumbers #synkedup #thrivenotsurvive
Building a crew that sticks around is not luck. It comes from leadership, culture, and doing the small things right year after year. In this episode, Weston sits down with someone who played a huge role in his own start in the industry: Matt Martin from Tussey Landscaping. Weston spent 15 years working under Matt and the Tussey team, and a lot of who he is as a leader today came from those early seasons together. They talk about how Tussey built a crew that shows up, buys in, and stays for decades. They look at what real servant leadership feels like on a job site, why slow and steady growth is often the healthier path, and how years of wrestling with numbers and systems eventually sparked the idea that became SynkedUP. If you want to build a stronger team, keep good people around, and run a business that lasts, this conversation is full of the kind of lessons you only learn from decades in the field.
Give Tussey Landscaping a follow on Instagram: https://www.instagram.com/tussey.landscaping/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
#landscaping #contractor #teamculture #leadership #synkedup #businessgrowth #tusseylandscaping
When you work in the trades, it's easy to just show up, do the work, and call it a day. But sometimes the way you carry yourself and the pride you put into your craft quietly set you apart. That has been the case for Ben Zimmerman of Tussey Landscaping. In this episode, Weston and Ben talk about what it really looks like to grow inside a landscape company. They get into developing skill through repetition, taking on more responsibility over time, and earning trust by doing things right. They also talk about how filming jobs for YouTube turned into a surprisingly effective sales tool and how mindset plays a huge role in whether a company grows or stays stuck. Whether you're a crew member trying to build a career or an owner trying to develop leaders on your team, this conversation will hit home in a very real way.
Give Tussey Landscaping a follow:
Instagram: https://www.instagram.com/tussey.landscaping/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
When you've built your business from the ground up, letting go isn't easy. But for Sean Hotaling, it was the only way to grow. In this episode, Weston sits down with Sean and Wes from NVS Landscapes to talk about what it really takes to go from a one-man show to a thriving team. They talk about learning to trust others, giving your crew the freedom to figure things out, and trusting your gut when it comes to business decisions. Sean and Wes share what helped them build trust, structure, and profitability, and how using SynkedUP helped make it all run smoother.
Give NVS Landscapes a follow: https://www.instagram.com/nvslandscapes
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
"Choose your hard." That's the phrase Nate Butler lives by.
After decades in landscaping and even a stint in the North Dakota oil fields, Nate started Summit Ridge Landscape with one goal: to build something lasting without burning out. He shares how focusing on systems, communication, and hard-earned lessons helped him grow from a one-man show to a thriving design-build company.
It's about more than hard work. It's about working smart and choosing the kind of hard that moves you forward.
Give Nate a follow: Nate Butler (@summitridgelandscape)
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
Kalei used to send a bid and wait, hoping the client would call back. Now he gives every quote a short deadline and it completely changed how many jobs he closes.
It's not about pressuring people. It's about keeping the conversation moving while the excitement is still there. Time kills deals. The longer they think about it, the colder it gets.
Give Kalei a follow on Instagram: https://www.instagram.com/aloha__pavers/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode I sit down with Logan Conklin, co-founder of Conklin Landscape Solutions, to dive deep into the real-life challenges and triumphs of growing a small business. Logan shares candid stories about starting his landscape company, weathering financial setbacks, learning the importance of contracts, and finding success through strategic improvements and faith.
Discover how a near business shutdown turned into a turnaround, the vital role of work-life balance, and the rewards of building spaces where families create lasting memories. Tune in for insights, inspiration, and practical tips for entrepreneurs navigating the ups and downs of business ownership.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
I sit down with Chris Huser, founder of Huserâs Outdoor Design + Build, for an honest conversation about the realities of running a landscaping business. Chris shares his three-decade journey from mowing lawns to mastering hardscapes, revealing the challenges, pivotal moments, and mindset shifts that fueled his companyâs growth. Discover how Chris navigated industry changes, embraced new technology, and built a team that thrives on opportunity and innovation. Whether youâre a seasoned entrepreneur or just starting out, this episode is packed with practical advice and inspiration for anyone looking to grow a resilient, people-focused business.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
Elliot shares how embracing risk and investing in his business; from marketing and coaching to the right tools, transformed his journey from cautious growth to real success. Hear candid stories about overcoming self-doubt, learning the value of spending money to make money, and the mindset shifts that helped him scale his landscaping company. This episode is packed with practical advice and inspiration for entrepreneurs ready to bet on themselves and take their business to the next level.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
I sit down with Jesse Weidner in this episode, owner of Weidner Landscape Solutions, to uncover the real journey behind building a successful landscaping business. In this episode, Jesse shares actionable insights on scaling from a solopreneur to a thriving team, the power of niching down, and how to create a steady flow of qualified leads through intentional marketing strategies. Discover how leveraging tools like SynkedUP transformed his job costing, pricing, and profitability, and learn the essential lessons every entrepreneur should know about project management, team building, and maximizing margins. Whether youâre just starting out or looking to take your landscaping business to the next level, this episode is packed with practical advice and inspiration for business owners in the green industry.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode of The Cost of Doing Business Podcast, I sit down with Clayton Canby, owner of Mountain Lake Landscaping LLC, to dig into the real-life challenges and rewards of growing a successful landscaping company. Broadcasting from a historic West Virginia dairy farm, Clayton shares his journey from humble beginnings and long days in the field to leading a dedicated team and building a business rooted in hard work, integrity, and smart decision-making. Discover insights on pricing, team culture, letting go as an owner, and why investing in people and the right tools pays off. Whether youâre a seasoned entrepreneur or just starting out, this candid conversation offers valuable lessons for anyone navigating the ups and downs of business ownership.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
What happens when two buddies in small-town West Virginia go from mowing neighbors' lawns with a John Deere to running a thriving hardscaping company? In this episode, I sit down with Randall from M.R. Landscapes to unpack the raw, unfiltered story behind their evolution from maintenance to installs, how they battled seasonal cash flow nightmares, and the moment they realized hardscaping was their future.
We talk about building a team, the pain of being stuck on the job instead of working on the business, and the power of budgeting, proposals, and communication in closing jobs fast. If you're a contractor trying to scale your business, navigate partnerships, or figure out when to finally hire that key crew member⊠this oneâs for you.
Listen in for:
- Why being on the tools too long might be hurting your growth
- The danger of âbank account barometerâ thinking
- How SynkedUP helped shift their margins and mindset
- And what it really takes to lead a team through the highs and lows
This is the cost of doing business; and itâs what they donât show you on Instagram.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode, I sit down with Kevin Robinson of Robinson Outdoors, right on the jobsite, to talk through what it really looks like to run a thriving landscape business as a one-man crew. We get into the systems, the tools, and the mindset that help him keep production high without burning himself out.
We talk about how he protects his time, why simplicity wins, the trap of âbusy but broke,â and the power of knowing your numbers (instead of just guessing).
This episode is packed with lessons for anyone building a business that serves their life, not the other way around.
Whether youâre solo or scaling, Kevinâs story is proof that doing it right matters more than doing it big.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode, I sit down with Aaron from Emerson Lawn & Landscape on a sunny spring morning outside Philly to talk about the not-so-glamorous side of leadership. We dive deep into what it actually looks like to transition from being the technician who does it all⊠to becoming the kind of leader who builds people, systems, and culture. Aaron gets real about almost losing the business, the mindset shifts that turned it around, and how leadership is less about control and more about letting go, automation, delegation, preparation, training, and anticipating problems before they hit.
We talk about the hard lessons learned from jobs that bled money, the importance of knowing your break-even, and how building a team that runs without you isnât just the goal, itâs the responsibility. If you're a business owner struggling to get out of the weeds or afraid to say no to the wrong work, this episode is packed with the kind of leadership gold that only comes from the trenches.
Because success doesnât come from working harder. It comes from leading better.
Give Emerson a follow in instagram @âemersonlawnlandscape
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
I sit down with Ken Brown of Liberty Outdoor Landscapes this week - an owner/operator with a big goal: hit $1 million in revenue before age 30.
Ken's not there yet, but heâs well on his way by making smart moves most contractors overlook: implementing a Profit First-style banking system, tracking every job like it matters, and using tech to win back his time.
From mowing seven days a week to designing custom outdoor projects, Ken shares the mindset shifts and systems that are helping him grow with purpose and not panic.
If youâre stuck in the hustle or wondering how to scale without losing control, this episode is your blueprint.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
On this podcast I sit down with Nick Pandolfi of Pandolfi Landscape Construction to talk about what it really takes to grow a business that lasts. From installing plunge pools to letting go of control, Nick opens up about the hard-earned lessons that freed up his time, protected his profit, and gave him back his family life. If youâve ever wrestled with doing it all yourself, this episodes for you.
Give them a follow: @pandolfilandscapeconstruction
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
This one hits deep. In todayâs episode, I sat down with Robert from Stone Craft Design & Build to unpack what it really takes to scale a construction business. From nearly burning out and losing hundreds of thousands to regaining control, building a team culture that people would yearn to be part of, and finally running a profitable, sustainable business. We talk budgets, mindset shifts, what got him into SynkedUP, and how clarity around his numbers saved his business. This isnât a story about square footageâŠitâs about stepping up and designing your future.
Give them a follow on instagram: @stone_craftdesigns
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
This week I sit down with Marco from Annabelle Landscapes, a loyal customer and a guy whoâs been through the real trenches of building a business.
He tells the story of landing his first big patio job, an $80K project that sounded like a dream at first⊠until the stress, snow, and not knowing his numbers nearly broke him. That job almost convinced him to walk away from hardscaping entirely. Not because the work was bad - but because his mindset was the real limit.
We talk through that shift. From feeling like youâve got to do it all yourself to realizing the only way forward is to build systems, trust people, and let go of control. He shares what finally made him commit to using a CRM, how he got his crew to buy in (even when they hated clocking in), and the moment the business stopped feeling like a fight.
If youâve ever struggled with the fear of leveling up, or felt stuck because everything depended on you, this oneâs for you. Itâs not about overnight wins. Itâs about doing the hard internal work to build something sustainable.
Connect with Marco: https://www.instagram.com/annabellelandscapes/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
AJ Wanders from Monolith Artscapes shares what it really looked like to go from self-doubt to confidence in the early days of running his business. As a two-man crew, AJ talks about why he chose to invest in SynkedUP right out of the gate, and how that decision helped him win back his evenings, quote jobs faster, and make decisions with clarity instead of guesswork.
He opens up about leaving the comfort of a steady paycheck, navigating mindset struggles, and how knowing his numbers gave him the freedom to put family first.
If youâve ever thought youâre too small for systems or felt the weight of trying to do it all đ this oneâs for you.
Give AJ a follow @âmonolithartscapes on Instagram
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode, I sit down with my longtime friend and fellow pond builder Joey Genovese from Genoscape Inc. Theyâre a full-service landscape construction company specializing in water features.
Joeyâs been in the game over two decades, evolving from general landscaping to becoming one of the most respected water feature specialists in the industry. We dig into everything, from slogging through mud at early Aquascape builds to installing 100-ton boulders in Southern Africa. We talk about surviving the 2008 crash, downsizing smart, building a niche brand, and most importantly⊠knowing your numbers.
Itâs an unfiltered, real convo about what it takes to go from scrappy craftsmen to sustainable business owner, and the mindset shift that makes all the difference. This ones for you if you're a builder, creator, or business owner trying to make your work profitable and purposeful.
Follow Joe on Instagram: @âgenoscape_inc.landscaping
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
On this special episode of The Cost of Doing Business, I sit down with longtime friend and mentor Greg Wittstock, CEO and Founder of Aquascape. We dive deep into the real, messy journey of transforming a hobby into a thriving business, creating a company culture that lasts, and empowering a team strong enough to run the show without you.
"If you're working IN the business, you have a job. If you're working ON the business, you have a company."
Gregâs straightforward advice years ago was the catalyst that inspired me to start my own company, SynkedUP. Today, we revisit those life changing moments, discussing how setbacks can become stepping stones toward bigger successes, and why letting go is key to growth and entrepreneurial freedom.
This conversation is real, raw, and packed with lessons every entrepreneur needs to hear.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
Iâm at the HNA Expo in Louisville, recording live with Joel De La Paz from Nuñes Outdoor Living, a family-run landscaping business in northern Michigan.
Recording podcasts at tradeshows like thisâwhere we get to sit down with our customers, hear their stories, and learn from their experiencesâis one of the most fulfilling parts of what we do. Joel gets real about the biggest challenges theyâve facedâfiguring out their financials, keeping cash flow steady in the off-season, and navigating the dynamics of running a business with family. We dig into how he transitioned from being hands-on in the field to building processes that actually scale, and why networking, mentors, and the right systems (like SynkedUP) made all the difference.
Give them a follow them on Instagram: @ânunezoutdoorliving
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Follow us on Instagram: @SynkedUP
In this episode, I sit down with Alex Fransen, the owner of Derby City Pools & Outdoor Living in Louisville, Kentucky. As a contractor in the pool and landscaping industry for the past 28 years, Alex has some serious stories to share about the challenges of scaling his business. Alex opens up about the tough transition his company went throughâshifting from a maintenance-focused operation to one centered on construction. He calls it a "monster" that his smaller maintenance side just couldn't keep up with. And finding and keeping good talent to grow those construction teams? A total headache.
But the real eye-opener for Alex was getting his financial house in order. Like many contractors, he was grinding away, working hard, but had no real insight into whether he was actually making money. Once he started using the right software, organizing his books, and tapping into a supportive peer group, everything changed.
Alex shares how getting a handle on his numbers not only gave him peace of mind but also the confidence to scale strategicallyâwithout sacrificing quality or his relationships with customers. No more just "working harder"âhe's now working smarter.
This conversation is packed with valuable insights for any contractor who feels stuck trying to break through the ceiling of their business. Alexâs story highlights the power of using data to drive decisions and the importance of not just working your butt off but building the right systems and processes to grow sustainably.
https://www.instagram.com/derbycitypools/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
In this episode we sit down with Leo Diez, the owner of Volunteer State Landscapes, from Tennessee. Leo took a chance on himself, previously working as an Irrigation Technician he decided he wanted to pursue a landscaping business and took the plunge. Leo shares his inspiring story of overcoming the fear of starting his own company and the challenges of running a successful landscaping business. We drop some serious truth bombs about the importance of shifting your mindset from blaming everything around you to taking responsibility for your own growth and success. Be ready to get empowered to embrace self-belief, take action, and unlock your true potential.
You can find Leo on Instagram @âvolunteer_state_landscapes
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
This week weâre in Bend, Oregon with our friend and customer Kyle from @âpacificpinelandscape. We dive into the challenges of building a strong team as a small business owner. Kyle and I discuss the importance of assuming the best intentions when employees make mistakes, rather than taking a blaming approach. This advice was applied in my own life during my Tussey Landscaping days from lessons I learned reading a book called âExtreme Ownershipâ - where the idea of having to take responsibility for your teamâs mistakes was learned.
We go on to share practical tips on fostering a culture of accountability and continuous improvement to develop loyal, high performing employees. If youâre looking to strengthen your team and drive sustainable growth, give it a listen.
You can find Kyle here: @âpacificpinelandscape
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
I'm with Rob Picone from Picone Landscaping in New York, having a great discussion on balancing the pressure between growing a business and not letting life blow by and missing the moments that matter.
We also discussed their journey of onboarding SynkedUP into their business, and how important discipline is in any process in your business. It's always easier to keep on doing what you've always done, it takes discipline to grow and improve.
Give Rob and his wife Lisa a follow on Instagram (@piconelandscapingwny)
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
This week I sit down with Joel Lattimer, a Christian entrepreneur who has built a thriving outdoor living and water features business with his brother. As the co-founder of Lattimer Outdoor Living and Waterscapes, Joel seamlessly integrates his faith-based values with his passion for exceptional craftsmanship.
This commitment to doing business with integrity has earned Lattimer Outdoor Living a reputation for quality work and exceptional customer service. When not overseeing design-build projects, Joel enjoys spending quality time with his family - a calling that further reinforces his belief that faith and family are the true foundations for success, both in life and in business.
As an influential voice in the contracting industry, Joel's story serves as a testament to the power of leading with purpose and keeping one's spiritual principles at the forefront.
Connect with Joel: https://www.instagram.com/lattimerinc/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Bio: Christopher Castano started his landscaping business when he was 15, trimming bushes and spreading mulch on his lunch breaks. Fast forward, and heâs now running a thriving design-build company crafting high-end outdoor spaces with his team in North Carolina. In this episode, we dive into how Christopher went from figuring it out on the fly to tackling half-million-dollar projects, training a solid crew, and creating a business thatâs all about quality, trust, and timeless designs. Christopher shares insights into hiring, pricing, and maintaining trust with clients while constantly leveling up â one project at a time. đȘ
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
This week on the podcast, I had the pleasure of speaking with Justin Laughter, the owner of Laughter Family Hardscapes in Asheville, North Carolina. Justinâs built a thriving hardscape design and construction business by staying laser-focused on delivering real value to his clients, rather than just building what they want.
Justin shares his design-first approach ensuring his clients get outdoor living spaces that truly meet their needs and lifestyle, not just the latest trends.
Justin's journey has been marked by challenges and successes, but his commitment to his craft, his employees, and his clients has been the driving force behind Laughter Family Hardscapes' continued growth.
Tune in to hear Justin's insights on building a values-driven business, hiring and retaining top talent, and creating exceptional experiences for every client.
https://www.instagram.com/laughterfamilyhardscapes1/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
I sat down with Chris Morales, the founder of Morales Outdoor Living, to uncover the hard-won lessons and successes of his entrepreneurial journey. From humble beginnings with a two-door truck and an $800 trailer, to tackling a once-in-a-lifetime Christmas-themed hotel project, Chris shares his story of passion, perseverance, and the power of building a dedicated team.
As a fellow green industry veteran, I was inspired by Chris's commitment to quality, his investment in company culture, and the emotional rollercoaster of entrepreneurship. Weâll discuss the challenges of delegating tasks, mastering his finances, and balancing the demands of work and family life â challenges that I've faced myself.
This episode is a raw, authentic look at the realities of running a thriving hardscaping business.
Give them a follow: Instagram (@moralesoutdoorliving)
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today I'm with Jason Gwaltney of Gwaltney Landscaping in North Carolina. We had a fantastic discussion on his business journey, and how he decided to leave his job and strike out on his own. .... And all the challenges that come with that. Second guessing yourself on pricing, hustling to pay the bills, getting dependable help, on and on.
Give Jason a follow on Instagram! He's building some awesome water features!
Instagram (@gwaltneylandscaping_llc)
Home | Gwaltney Landscaping
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
In this episode of The Cost of Doing Business, we sit down with Mike Schellhaas, owner of Schellhaas Landscape Construction, to unpack what it really takes to grow a hardscaping business without bleeding profits. Mike shares his journey from pen-and-paper estimates to leveraging technology, the hard lessons along the way, and why knowing your numbers is critical for your success.
If youâve ever wondered how to break out of the âmore work, same profitâ trap, this oneâs for you!
@schellhaaslandscapeconst
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
This week, we sit down with Kevin Trobaugh, a landscape entrepreneur, to talk about his journey from solo operator to building a thriving, scalable business. We dive into the challenges he faced, like balancing job site demands with networking opportunities, and how he shifted his mindset to focus on empowering his team rather than just chasing top-line growth. Kevin shares the best advice heâs received, like knowing when to stop doing low-value tasks and instead invest in the right people. If youâre an entrepreneur looking to break out of the solopreneur business, you wonât want to miss this conversation.
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Kent Muir from Good 2 Great Landscape in Pittsburgh PA, was working as an employee in a landscaping company, and ended up buying it and taking it over. Listen to his story as he took it over and grew it into a great organization, even working for some famous sports celebrities in the Pittsburgh area!
Give him and his team a follow:
Instagram (@good2great.landscape) Good 2 Great Landscape If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Mark Todd's story is an interesting one. Listen to his journey with his business, Todd Quality, and how his model and services evolved over time. He went from 9 employees to 3 along the way, and we dig into the pros and cons with his experience on that change.
Mark has significantly increased his net profit by using SynkedUP in his business, and he shares how it did that for him.
Give Mark a follow and check out his awesome machines!
Instagram (@toddquality) Todd Quality Landscape Services, Landscaper, Spring City, PA If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
No one ever blamed father and son team Anthony Mann and Anthony Hermann-Mann of being lazy. Man! The grass doesn't grow under these boys' feet.
Anthony the father is a 3rd generation mason with roots in Italy, and is now working on nurturing Anthony the son up in the business, teaching not only the craft, but also the leadership and management skills it takes to run a successful business.
Give them a follow! https://www.instagram.com/anthonygrouphardscapes
https://www.anthonygrouphardscapes.com/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jeremy Morales of Morales Masonry & Landscaping has been pounding the pavement for years in this industry, working out in the field, hustling to make it.
Today he tells his story on how he realized the work will always be there and started making some business and lifestyle changes. Today he's realizing his lifelong dream of getting his pilot's license and flying his own plane.
Give him a follow at
Instagram (@morales_masonry_landscaping) If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jon Valenta is just one of those disciplined, price-driven guys who have built a beautiful 3 man company, ...and is closing 10 out of 10 proposals. Dude, that even blew my mind. Listen in to hear how he does it.
Jon shares his proposal process more in-depth at the Contractor Summit 2024 in Dayton Ohio!
Contractor Summit Give Jon a follow at:
Instagram (@generalpavingstones) General Pavingstones LLC If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jim and James Womer are an incredible SynkedUP success story. I loved listening to it. On today's episode, they take us on their journey as a team, and the challenges of handing responsibilities from one owner to another. Transferring knowledge that's bottled up on one brain; to another brain trying to unpack and learn the process.
Give the Womer boys a follow!
Instagram (@womerlandscapinginc) Facebook Womer Landscaping | Pottsville PA If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
The boys at Top Rock started off on their own, and worked as a pair for a while. Just recently they hired their first employee. We discuss their thought process behind adding employees, and how they think about structuring their crew and equipment setup.
Give them a follow at:
Instagram (@2018toprockdesign) SynkedUP - Landscape Business Management Software https://synkedup.com/
Description: Corey and Collin Schindler are truly role models of what we mean when we say #thrivenotsurvive at SynkedUP. Their story is both so relatable, and inspiring.
Long story short, they went from being reactive in their decision-making, to strategic.
They spent $5k a year on SynkedUP, and made $100k in additional profit in their first year. If you ask them, theyâll tell you it felt like spending money they didnât have. But that investment came back to them many times over.
Give them a follow!
Instagram (@lawninorder_landscapes) Lawn in Order Landscapes | Best Landscape Design Company If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today I get to hang out with Rusty Metsker from Three Trails in Kansas City. We discussed the most efficient model for structuring crews and setting crews up for success. Give Rusty and his team a follow at https://www.instagram.com/threetrails
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Caleb and Jack from Kindred Outdoor Solutions have dived into the entrepreneurial rollercoaster together as a 50/50 partnership, and they're doing really well.
This intrigues me, as I know the 50/50 partnerships are controversial. But Jack and Caleb give us a peek into how it's working, what the challenges are, and the decisions they've made that have really benefitted the business.
Give them a follow at:
Instagram (@kindredoutdoorsolutions) and
Kindred Outdoor Solutions - Landscaping and Hardscape Professionals If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today I got to interview Manny Neves from the Construction Life Podcast for my own show. Manny was a general contractor for years and started his podcast out on the job sites.
Obviously, my background is in landscaping, so what I wanted to do was to pick his brain on what challenges he saw in contractors succeeding from his background as a general contractor.
Listen in to the conversation and give Manny's podcast a follow here: Podcast
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Seth Wharton from Get Mowtivated and Weston Zimmerman discuss the 2 different business models of subcontractors vs building your own team. The pros and cons, and the "swirling pot of catch 22s" as Seth said.
Listen in, and give Seth and his team a follow at
Instagram (@getmowtivated) and
Get Mowtivated If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today I get to sit down with Mike Pletz from @howtohardscape on Instagram. I interviewed him on what his business + online presence looks like, how he got started, and what his vision is for his hardscape and online business.
Give him a follow to be inspired on some awesome hardscape projects.
Instagram (@howtohardscape) If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
I got to sit down with Trevor Lott from Elevated Pines in Salt Lake Utah. He gave us an overview of how he got started in this industry, and how he eventually took over the business from his dad.
He gave us his take on the battle of maintaining both production efficiency without sacrificing quality.
He wrapped up by giving us his take on what it's like onboarding with SynkedUP.
Give Trevor a follow! https://www.instagram.com/elevated_pines
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
John Minahan from Blackdog Stone & Landscape in Park City UT was one of the first business owners to hop on board with SynkedUP. I got to interview him and pick his brain on what he saw in SynkedUP, and why he chose to jump on board with such an early-stage company.
We got into interesting discussions on building systems and processes as his business grew.
Give John a follow! https://www.instagram.com/blackdog_stone_landscape
Landscape Design & Build Services in Park City, Utah & Surrounding Areas | Professional Results If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Justin and Landon from Alpha Outdoors in Springfield MO started as high school friends, doing some side jobs together to earn cash, and today are successful business partners.
There were some bumps in the road though - we dig into how they evolved and worked to define clear roles for themselves, so that the business had processes that could help them grow and scale successfully.
Give them a follow: https://www.instagram.com/alphaoutdoors417
Alpha Lawn If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
I sat down with Don Fouce and he shared his startup journey of his landscaping company in Indiana. With $600k in revenue, 1 full-time employee, and 3 part-time employees, he's winning. Listen to his story on how he's doing it, and the meaning he's finding beyond just the financial success.
Instagram (@foucelandscaping) https://foucelandscaping.com/ If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Dan Preston is a talented craftsman from Wisconsin and started working with SynkedUP last year, we have a real conversation about the struggles and pitfalls we all deal with as owner-operators in the landscape and hardscape industry.
Dan is a true artist, doing some of the best work in the country. Give him a follow:
Instagram (@prestonhardscapedesign) Hardscape Mentor Link Tree If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Hunter Hutchinson from Haven Outdoor gives us a peek into his 10-yr journey in his landscaping and outdoor living business.
He started with nothing ten years ago, borrowing equipment to get started.
Today he's focused on building the systems and processes, transitioning from owner-operator to business owner.
Give Hunter a follow
Instagram (@havenoutdoorstn) Swimming Pool Contractor Kingston Springs and Nashville TN | Haven Outdoors If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jamie Feie from Supreme Scapes in Ohio shares his story on the garage fire they experienced, losing a bunch of equipment, and how they overcame the challenge.
We also unpacked his growth journey, where his mindset is now 13 years in, and how they're building a solid foundation with their team.
Give them a follow!
Instagram (@supremescapes) Supreme Scapes - Cincinnati Landscaper If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Chris Reisenberg from Cincinnati Ohio learned the ropes of customer service and property maintenance at a large company. When the company got sold, and he felt inhibited in doing his best work for customers, he decided to take the plunge and go into business for himself.
Listen in and follow the journey on this episode!
Give Chris and his team a follow at:
Instagram (@reisenlawn) https://www.reisenlawn.com/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Steve Kidwell from Ohio has been laser-focused on evolving his business and optimizing for his vision of the type of business he wants to build.
...and he was a hardscape and pool company... that stopped doing hardscaping.
Listen in for Steve's line of thinking and why he did that.
Steve and his team have built an incredible machine. Last year they did multi million revenue with a 3 man team for an incredible revenue per employee!
Give Steve a follow:
Instagram (@primeoutdoorliving) Prime Outdoor Living | Expert Pool Installation & More If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
I caught up with Luke Eggebraaten, founder of Phaser Marketing, and picked his brain on what the 3 phases of marketing look like for landscape and excavation companies.
Spoiler alert, some of the most powerful things you can do are free. All they require is "getting it done". (Which of course requires discipline or a process)
Give Luke a follow at
Instagram (@phaser_marketing) Digital Marketing for Construction Companies If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Sam Rankin from Etch Outdoor Living in Ankeny, Iowa, is going all in on building a business. We talk about his mindset and vision on how he is achieving that goal.
We discussed building a business from scratch vs buying a business to grow. We also dug into how he is providing a place for his team to grow, rewarding loyalty and skills vs seniority.
Give Sam and his team a follow at https://instagram.com/etchoutdoor and https://www.etchoutdoor.com/
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Brian Schmauder took over the company he worked for during the shutdown.
We unpacked that journey and the challenges he had to overcome transitioning from being an employee to an owner.
He's retained 100% of his employees this year as well. So something is going well!
Give Brian a follow at:
Instagram (@delraylandscapes) Del Ray Landscapes If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Trey Chilcoat rode quite the roller coaster with his company, going from 4 guys one season to 12 guys, and back to 4 guys the third season.
When he went back to the 4 crew size, his revenue per man went from $110k per man per year to $350k per man.
We did a deep dive into the lessons learned during that experience.
Give Trey a follow at
Instagram (@fromthegroundup17327) and check out his website at
From The Ground Up | Landscaping & Hardscaping If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Aaron Ashton runs Thunderbird Landscaping in Pittsburgh PA. Talking to Aaron, you can see his love for what he does on a daily basis. In our conversation, we discuss the challenges he's faced in hiring and keeping good employees, and when people go out on their own.
We also covered what "winning" looks like for business systems for a 2 man show, and how to free up time for the owner to do more of what they love.
Give Aaron a follow on Instagram and his website
Instagram (@thunderbirdpgh) Thunderbird Landscaping If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Alex Bulow was a master craftsman, no doubt about it. He spent many years in the industry as an employee, but then, in spite of his reluctance, ended up owning his own business.
We talk about that journey, and what it takes to succeed. And owning a business, instead of the business owning you.
Follow Inca Stone atÂ
Instagram (@inca_stone)  Pittsburgh, PA Hardscape and Landscape | Inca Stone  If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Looking ahead is important. From time to time we need to raise our nose off of the grindstone and think about "where am I trying to get to?"
Otherwise, the business will lead you around to the squeakiest wheel forever.
Owning the business instead of the business owning you requires vision and planning.
I had a good time interviewing Elmer Fisher from Potted Luck in PA, discussing his vision and challenges.
Give Elmer a follow!Â
Instagram (@pottedluckpa) Â Best Hardscaping & Landscape Design | Potted Luck Landscape If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Keegan Grove is the founder of Mountain Strong Landscaping in West Virginia. His story is a literal embodiment of what I built SynkedUP for - unlocking hard-working contractors and getting them from surviving to thriving in their businesses.
There are a lot of hard workers in this industry. But unfortunately, hard work is not a guarantee of success. Itâs a necessary ingredient, yes, but not the ticket. Itâs not the hardest worker that wins.
This has been one of my favorite episodes to date. Thanks, Keegan!
Give him a follow at
Instagram (@mountainstronglandscape) Come to the event that changed everything for Keegan!
Contractor Summit | SynkedUP - Landscape Business Management Software
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Luke Neathery is not only a hardscaper, but also a talented water feature artist, cowboy, and horse trainer.
I pick his brain on how and why he incorporates water features into his projects. We also cover some of his tough experiences in business, and the lessons he's learned.
Give Luke a follow on his Instagram, he posts some awesome projects.Â
Instagram (@neatherylandscapellc) And his website:Â
Landscape Install & Renovation in Redmond, Prineville & Bend OR - Neathery Landscape If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Once you dial in your numbers, the next challenge to overcome is streamlining your sales process. Itâs easy to waste time and frustrate potential clients if your sales process isnât dialed to produce results.
The three of us pick apart the different strategies and tactics people use, and talk about whatâs worked for us.
Follow Evan Newcombe with Pride Hardscape at
Instagram (@pride_hardscape) Pride Hardscape Construction LLC (541) 207-6238 Or CCB#219327 Nick Conley
Instagram (@ncoutdoorsinc) NC Outdoors | Outdoor Living Construction | Mendocino Country If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
If dialing in your numbers is the difference between breaking even and making 10+% net profit, focusing on your efficiency can easily produce just as much juice for the squeeze.
Listen in as Jonathan Guinipero shares his experience from his own company Stateline Landscaping from MA, as well as his observations from visiting Tussey Landscaping.
Give Jonathan a follow on IGÂ
Instagram (@stateline_landscaping_inc) And check out his website:Â
Stateline Landscaping If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
I connected with John Sheppard from Southern Cross Outdoors at the Pool and Spa Expo in Las Vegas, which was great because I got to pick his brain on what was going on in his business in his absence.
Give him a follow here:Â https://instagram.com/southerncrosscompany?igshid=MzRlODBiNWFlZA==
https://southerncrossga.com/
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Joel DeLa Paz from Nunez Outdoor Living in Traverse City in Michigan is a newer SynkedUP user, aka SynkedUP Crew. And I kept running into him at all these events! Cruz Lon's boot camp, HNA, Las Vegas, and more. This made me curious, as many contractors manage to get away to an event or two a year, but Joel was investing heavily!
So we sat down and had a conversation, I picked his brain on why he was investing in himself so much, and how it's impacting him and their business.
"The company will not grow past you. You are the ceiling to the company's growth"
Give them a follow atÂ
Instagram (@nunezoutdoorliving) Nuñez Outdoor Living | Manistee, Michigan If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Nikita's story is remarkable to me. There's a lot that happens between mowing lawns as a side gig to doing high-end pool projects. And Nikita did it very quickly. 3 years. I'm impressed.
Listen in as I pick his brain on how he did it that quickly, and what the journey looked like. And how he developed as a leader.
Give Nikita and Outdoor Influence a follow on Instagram https://instagram.com/oidesignbuild?igshid=NTc4MTIwNjQ2YQ==
https://www.outdoorinfluencelandscaping.com/
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Greg and his sons run a family business in the Pittsburgh area. Greg has been through the "war" of business. Dealt with the sting of failure and defeat. But through humility, and being willing to change, has risen to be a glowing example of what working smarter, not harder looks like. Today his sons Ryan and Cody are in charge. They take pride in their operation. Their story truly is inspiring.
Give them a follow on Instagram at https://instagram.com/toyslandscape?igshid=YmMyMTA2M2Y=
And check out their website at:Â
Landscape Contractor Serving Sarver, PA, And Surrounding Areas If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
If anyone has figured this out, Sean and Catherine from Premier Outdoor in NJ have. When you have bills to pay, it's hard to say no to jobs that don't fit your ideal job profile. But honestly, that's what it takes. If you wonder how some people (like Sean) always get those sick jobs, it starts by getting really clear on the jobs you want and saying no to the others.
That's how you get a brand going that is signature, and recognizable, without even looking at the profile picture beside the post. You already know who it is. That's branding.
Follow Sean and Catherine at @premieroutdoor on Instagram and Premiere Outdoor Living on YouTube!
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
I first ran into Lee at the Techo Showcase events as he was manning the In-Lite booth next to me. I found out he used to run his own hardscape business, then got out of it to work for In-Lite. I wanted to pick his brain to find out why he made the switch, and what the good and the bad were. Listen to the show and let me know what you think in my Instagram DMs at @synkedup.
Give Lee Beecher a follow on his Instagram, as he helps contractors light up the world with In-Lite! https://instagram.com/inlite_lee?igshid=YmMyMTA2M2Y=
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today we're sitting down with Frank Bourque, live at the HNA show in Louisville Kentucky. Frank is a business consultant, who's been there and done that. One of the cool things about observing so many businesses over the years is he's been able to map out the 5 stages of business, and we talk shop about the challenges and bottlenecks in the different stages, and how to advance to the next stage and get your business to a place where it's providing the life you want.
Give Frank a follow on Instagram https://instagram.com/frank_bourque Or check out his website at FrankBourque.com
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Sean Bartz is the epitome of a hustler and grinder that cracks through the owner/operator bottleneck, builds a team that is doing what he used to do (the sales, production, and admin work aren't all bottlenecked in his head) AND is doing so profitably.
That's the power of knowing your numbers.
We discuss what it takes to build systems and processes, and get your mindset in the right place to successfully grow a team and business that doesn't put you in the entrepreneurial prison.
Catch up with Sean on his socials
https://instagram.com/bartzlandscaping?igshid=YmMyMTA2M2Y= Landscaping, Hardscaping, Pool & Spa Installation Services | Bartz Landscaping
here's the Extreme Ownership book we talked about Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jon Williams started his outdoor living business 2 seasons ago and very quickly cracked the $1 million dollar revenue milestone. This year he's added 7 people to their team, investing in equipment, and getting the infrastructure of the business established.
The biggest factor that allowed him to achieve this so quickly was his relentless focus on getting their numbers dialed in correctly from the start. So often entrepreneurs start out on business and don't fully realize just how much running business costs, and then what they THOUGHT was going to be their profit, gets wiped out by paying for all those overhead expenses.
Not Jon. Be like Jon and build a budget and get your numbers dialed in. Let's be profitable in 2023!
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today I sit down with Richard Carroll from Elkhart Indiana and get to hear his story on how he went out on his own while leveraging Instagram to grow his business and brand. We also talked about WHY he went out on his own, and what it takes to be a good leader that retains their best people
If you follow Richard, you know his signature designs. Grab your favorite beverage, and join me in learning Richard's story
https://instagram.com/rcoutdoor?igshid=OGQ2MjdiOTE=
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Philip from Summit View Landscaping drops some gold nuggets, hidden throughout the casual conversation, as I pick his brain about his business journey. "Why do one line of work for half the price per man hour when you can sell that same man hour for twice the money?"
There's more. Give it a listen.
Give Philip a follow here SummitView Landscape & Design (@summitviewlandscape)
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Today's episode is with the myth and the legend - Matt Hiner, from Hiner Outdoor in the beautiful Rockies of Colorado. I respect Matt a ton as an artist and peer in the industry. We first met many years ago in the Aquascape circles, and have hit it off since.
In our conversation, we explored what it looks like to go from $1 million in sales to $5 million. Matt's story is raw and real, and there are many gold nuggets to glean from his experiences. Teaser... a lot of it comes down to leadership.
You can follow Matt's story on Instagram at Matt Hiner (@the_yardist) and follow his company Hiner Outdoor at H I N E R (@hineroutdoorliving)
Thank you Matt for being a part of the #synkedupcrew. Crush it in 2023!
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
This was an incredible episode with Jeremy Swihart. While visiting his operation, I was totally impressed with his organization and utilization of tools and equipment. And that bled through to his team, you could see the pride they took in their operation and their work.
We talked about his journey from barely breaking even to now charging what they're worth and making a real profit, which in turn, builds a real business.
We also went pretty in-depth on hiring the right employees, culture, and becoming efficient. And how efficiency is one of the most overlooked sources of net profit.
Jeremy is one of those proven titans in this industry, but this story just goes to show how we ALL go through the trying fire of real-life challenges.
You can find him on Instagram at Jeremy Swihart (@jsquaredoutdoor) And his website at: http://www.jsquaredoutdoor.com/Â
In this episode we also mentioned: Jeremy Cable - Cable Bros Outdoor Services (@cablebrosoutdoors) Andy Mulder - Andy Mulder (@mulderoutdoors)
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Working hard doesn't guarantee profits. Being talented doesn't guarantee you'll make it.
This is why knowing your numbers is so critically important. Listen in to the "painful to talk about" reality of the grind of Jeremy and his brothers at Cable Bros Outdoors.
Good news is, they now know their numbers and are well on the path to recovery. Follow their journey at https://instagram.com/cablebrosoutdoors?igshid=ZmRlMzRkMDU=
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Jordan Daneker from Evolve Design Build in OBX NC shares his experience of growing his company and using SynkedUP this year. He's very open sharing the mindset challenges, pitfalls, and successes of using the program and rolling it out in his company.
Then, in an unplanned twist, we ran overtime on our recording session, and I had to jump onto a call with a business owner exploring using SynkedUP, and the conversation kept right on rolling, so we included it in this episode.
You can find Jordan on Instagram at:Â https://instagram.com/evolve_design_build?igshid=YmMyMTA2M2Y=
They do some sweet projects! And I'm gonna make it down there on vacation yet and hang out with him. đ
Cheers! đ„
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Caleb and I sat down and I picked his brain on what he's using the shop for, why he's building it, and when would be the right time for you to build a shop.
The conversation went all over the map from there: how Knowing Your Numbers, and then Efficiency, are the two lowest-hanging fruits to increase profits.
Wrapped it up by talking about this Instagram community, and how to think through the comparison trap.
Caleb is running an Academy this winter where you can learn hardscape construction techniques.
You can find Caleb on IG here: https://instagram.com/aumanlandscapellc?igshid=YmMyMTA2M2Y=
His Kid Contractor podcast here:
âKid Contractor Podcast with Caleb Auman on Apple Podcasts And his Hardscape Academy here:
The Hardscape Academy Sign up for one of his classes to upgrade your knowledge and skill đ„
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Craig Sheller has a rich history in this industry. He owned his 1st landscape business a number of years ago, then got out of it to work with suppliers and vendors serving contractors. When the pandemic hit, he got back into contracting again, this time much wiser and going at it differently.
Craig does beautiful work. Follow his jobs on his Instagram at https://instagram.com/shelleroutdoorliving?igshid=YmMyMTA2M2Y= or his website at
Sheller Outdoor Living If you sign up for SynkedUP, make sure to support Craig by using his referral link: Webinar | SynkedUP - Landscape Business Management Software
If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
Sam Nelson runs a landscape company in Castle Rock CO. He started out like most in this industry, mowing lawns, then started doing patios, and trying to be profitable doing it.
A big part of growing successfully is hiring the right people. I was impressed with Sam's story of his success with hiring the right people in this tough labor market.
I also just finished the Compound Effect book Sam talked about, and it's 100% worth reading.
You can find Sam at https://www.nelsonlawnscapes.com and at https://instagram.com/nelson_lawnscapes?igshid=YmMyMTA2M2Y= on Instagram
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Isaac Martin from Cheyenne Wyoming talks about his experience in building confidence when quoting jobs, and being a "yes" man; meaning not succumbing to every whim from the client's requests. The root of this confidence stems from knowing your numbers, so you know your limits and know what you can or can't do.
Listen to Isaac's take on his journey in this regard, and how he's growing his business in a single city market.
Follow Isaac or reach out to him on Instagram at https://instagram.com/cml_wy?igshid=YmMyMTA2M2Y=
And check out his website at Care More Lawn | #1 Outdoor Landscaping Hardscaping Cheyenne Wyoming
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software https://synkedup.com/
Zach Hinkle's story of his journey in business is worth listening to. He went through the experience of starting mowing lawns, growing top-line revenue to over $4 million, and realizing he didn't know what he was actually making on that. Then decided to downsize, track his numbers, focus on profit instead of top-line revenue, and build a solid team around a set of Core Values, and standard processes as much as possible to make training of new employees, tracking, and production better.
Zach's story is an excellent reminder that it's not about the top-line revenue. It's the bottom line profit. Our chat dives into the mistakes they made, as well as what they do now to succeed at the right size.
You can find Zach on Instagram here: https://instagram.com/hinklehardscapes?igshid=YmMyMTA2M2Y=
And his website here: https://www.hinklehardscapes.com/
Stamped Concrete Kansas City Patios Hardscaping If you're interested in learning more about SynkedUP, check us out:
SynkedUP - Landscape Business Management Software https://synkedup.com/
or DM me on Instagram: https://www.instagram.com/synkedup/?hl=en
This is an awesome episode, listening to Caleb's story on how he started his company, rebranded, and leveraged the right tools and technology to maximize productivity and profits. We discussed how mindset is the difference in realizing that productivity/profit magic, and not realizing it. And how investing into your team is critical to making it all happen.
Hit up Caleb Kangas at https://instagram.com/thirdspacekc?igshid=YmMyMTA2M2Y= on Instagram or thirdspacekc.com to see his website.
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software |
or DM me on Instagram: https://www.instagram.com/synkedup/?hl=en
Description: What is the best size of business to be? That answer is different for every person. It comes down to your own goals, and what you want out of business. Some may pursue a $5-10 million business with multiple crews and a fully rounded staff. Others may get the best fulfillment out of a 3-5 man crew, million dollar business.
Today we're talking with Kyle Deere from Atlas Outdoor in Kansas City MO, and talking about his journey to finding that sweet spot for him and his team. Listen to his experiences and takeaways to help you form your own vision for the ideal size of business to be.
Check out Kyle and his business online at Kansas City Hardscapes, Landscaping and Paver Patios | Atlas Lanscape and https://www.instagram.com/atlas_landscape_kc/?hl=en
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software |
or DM me on Instagram: https://www.instagram.com/synkedup/?hl=en
Description: The goal of being in business is to have the business serve YOU and help you achieve your goals in life. But so many times, as business owners we get that switched. The business owns us instead. We're a slave to it.
Listen to Josh Sutton's story, all the mistakes along the way, but not only the mistakes, but how he's been able to overcome the challenges by taking specific actions.
This is what business is about. Thriving. (Not surviving)
Check out Josh here:
@suttonoutdoorllc
https://www.suttonoutdoor.com/
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software |
or DM me on Instagram: https://www.instagram.com/synkedup/?hl=en
In this 1st episode of The Cost of Doing Business podcast, we learn the behind-the-scenes journey of Donas Outdoor Living. Mike Donas took the company from a side gig to a profitable outdoor living company.
Ever wondered whether you should quit doing maintenance and focus only on installs? Listen in to Mike's thoughts on how they did it and his takeaways from making that decision.
Check out Mike's website here: https://donasoutdoorliving.com/
Landscapes & Outdoor Living Spaces in McMurray, Canonsburg, & Venetia, PA Area | M.J. Donas Landscaping
And his Instagram here: https://www.instagram.com/mjdonaslandscaping/
If you're interested in learning more about SynkedUP, check us out:Â
SynkedUP - Landscape Business Management Software |
or DM me on Instagram: https://www.instagram.com/synkedup/?hl=en