The Social Media For Real Estate Agents Podcast: Recent Episodes
Khalid Nathan Aleem
Welcome to the Social Media for Real Estate Agents Podcast where we find Rock Stars in Social Media, and get them to show us, Realtors, how we can use Social Media to increase our business, I’m Khalid Nathan Aleem, Licensed Real Estate Agent in Pennsylvania, New Jersey and Delaware
Becoming a Realtor is one of Hannah’s long-term goals! But prior to real estate, Hannah worked for Medpace, which was a great fit for her at the time. Started her real estate journey for the last 2 years, and became part of the top real estate agent with Sibcy Cline, the number one local brokerage here in Cincinnati.
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Hannah Downs, a Blogger, and Realtor who was ranked 94th On PropertySparks list of top agents on Instagram which has over 8000 followers and eventually grown her other social media accounts in just a short period of time.
Now…
For somebody who is thriving to start their real estate journey, listen and learn step-by-step revolutionary strategies for building your online empire using social media alone, an actionable plan to get you closer to becoming a “Rising Star” in your chosen career.
Discover more!
1:13 - Hannah’s passion and what did she do prior to her real estate career?
2:36 - What does her business look like when she first started, and how does it help build her business?
4:07 - How did she become part of “Sibcy Cline Realtors” in Cincinnati?
8:31 - Keeping your personal account and business account looks professional
11:13 - “95% of my business is from Instagram and Facebook”. Learn how.
12:14 - How did she convert followers into actual clients?
15:28 - What are the benefits of using YouTube
16:09 - When and how she started using TikTok in her real estate business
16:58 - Niching down and create content showing your personality as well
20:33 - Collaborating with other people online has helped her grow her business aside from using Canva.
21:27 - Tips and strategies for using TikTok in her real estate business
22:57 - Discover Hannah’s biggest word of advice for those people just starting out in real estate or didn't have any social media presence at all
23:37 - What’s her lead generation strategy other than using social media
25:09 - Practical and actionable step-by-step process you should implement in your business
26:38 - Optimizing the use of Instagram Reels in growing your followers
27:46 - Learn why Hannah loves using Instagram in her real estate business
30:31 - Where to reach out to Hannah if you want to know how to be better at Instagram
Key Takeaways:
- Who you surround yourself with, is probably one of the most important things that she learned in her business.
- Wherever you decide to end up, make sure you have that support and make sure it's a good company.
- Start early, document everything.
- Social media is called social media because we need to be social. You have to connect and build relationships as well.
- It's great when you have a few different niches and you can connect with other people with the same similar interests.
- Collaborating with other people over competing to grow your business.
- You have to grow and learn from other people.
- Take the content out of everything, have it on your phone, and know that you can use that and push it out whenever you need it.
- Anything in your niche, just create it, post it and don't stop. Just keep growing everyday.
- As a realtor, you're not limited to just one city. You can help out anyone, anywhere at least you know you can.
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty
Connect with Hannah:
Website
Youtube
Tiktok
“I get to do this instead of I've got to do this. Start documenting, get more comfortable with video, incorporate video into your leads.”
Joining us today is a “Business Ninja” from the Dallas Fort Worth area Miss Chauncey Pham. She’s not only a Realtor, but she's a national team leader at EXP. And she's also a flipper, vlogger, mentor, investor, team builder, and wealth builder. Started out in hardcore sales, dropped out from her college school, got a pretty easy and organic transition into real estate then ranked number 17 on PropertySparks, and was finally listed as the Top YouTubers in Texas.
Chauncey shares how she builds her YouTube subscribers even in a short period of time, maintaining high watch hours, ways how you can get your video suggested the fastest way. Furthermore, she will bring some nuggets if you're looking for more creative and unconventional tips to building your Real Estate business in traditional sales, investing, flipping, and building a National Team of bad-asses of agents and realtors.
Listen and learn more!
1:15 - What was Chauncey Pham doing before getting into the real estate industry, and what are the two things that are essential to succeed in the real estate industry?
2:40 - Funny story about how she and her husband got into real estate and finally quit her job
5:42 - How and where did she get her partner realtors
8:23 - Leveraging Social Media in her former job in a business way and putting a strategy behind it thus applying it to her current business
10:12 - Connecting with as many people as possible in a short amount of time as possible
12:25 - How does Chauncey build her YouTube subscribers, maintain high watch hours, and how you can get your video suggested the fastest way
15:47 - Discover her formula, process, and tools in doing her video
20:03 - Staying true and authentic in your Youtube videos and be relatable to your audience
22:13 - Official process in generating her content?
23:54 - What’s her strategy in creating a call-to-action so people will contact her
26:55 - How did she transition from just selling homes on the side to being a national team leader
29:17 - Learn what her coaching program focuses on and how she uses it to leverage her business
32:48 - Tips to legitimately get three to four buyers a month on Youtube
34:49 - What advice would you give to people who are not in relocation areas? As far as how to get buyers on a YouTube
36:59 - Top 2 guidelines/tips for new Realtors on how to be comfortable in front of the camera
39:57 - Four easy and practical steps content cues that you can take and put in your business when posting or if you’re struggling in writing your description
41:52 - Where to connect Chauncey and look for her current digital products?
Key Takeaways:
- Be proactive. If others can do it, you can probably do the same thing.
- Consistently posting on social media and being very creative with open houses and leveraging social media to get more on closing deals.
- Stop trying to sell on social media, nobody cares about what you're selling, they're more interested in you as a person, and who you are.
- Focus on connecting with people, and loving the process, instead of the money outcome
- Connect with people by being authentic and being real and sharing showing your wins and your losses. It had nothing to do with money.
- You need to be entertaining and be the solution on Youtube.
- Being your authentic self is more important than being perfect to people.
- Understanding who your target audience is, and understanding the questions that they ask. And then answering those questions is the way that you really amass an audience
- It's always gonna be people out there digging for gold, they're always thinking they're going to strike rich, and they're going to keep digging and keep digging dirt and break their backs. And that's what they're going to do. But you can sit back and drink lemonade, and sell them the shovels, so they can go do their thing.
- You’ve got to coach the whole person in order for them to build a whole business.
- If you’re always looking for problems and looking for ways to solve them, it makes it very easy for you to map out what needs to be done in your business.
- Stop chasing followers and subscribers. Focus more on your call to action and focus more on solving the problems than you do chasing the subscribers, the subscribers and the followers will come
- Tweak your brain. Change your mindset around the actual task of social media. Stop making social media in real estate a chore. You get to share yourself and share your story with so many people that you can be impacting things that you do not even realize.
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty
Connect with Chauncey:
Website
Youtube
E-course
Email: chauncey@phamilyrealtygroup.com
“A lot of realtors don't know how to budget, they don't know how to run a business, they just kind of jump in there. And some of us become successful, luckily, and some of us don't, but there's a formula to become a successful real estate agent.”
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Harveer Singh, a CPA by profession, then jumps into the startup world, learning about running a business from the ground up, then finally got into the real estate world. Became the number one realtor in social media in Jersey City, North Jersey, just ranked number 95 On PropertySpark, and being top 100 Real Estate agents on Instagram. It has been such an amazing experience building his business from the ground up over the years and so he wanted to share all his secrets and kind of pull the curtain back on his real estate business, his career, advice for young entrepreneurs, marketing, among many other things.
Listen and discover more!
1:25 - Discover Harveer’s interesting and funny journey how did he got to real estate primarily as an investment decision, and his formula to become a successful real estate agent
6:05 - What made him decide to go full-time and focus mainly as a Realtor?
7:46 - social media, did you have a success story and goals, journey with social media
9:39 - His process, helpful tips, and strategies in converting clients into DMs thus growing his real estate business
11:47 - What are the factors that contribute to his 36% conversion rate?
13:41 - How to get the attention of your followers on Instagram?
15:26 - What are the three tiers of hashtags that you need to have in your Instagram posts and the importance of using them?
18:06 - Learn different types of content and ways how to do it.
20:37 - Knowing your target audience is essential not only in your business but in every facet of life
21:56 - Learning how to improve your skill, utilizing the tools needed, outsourcing things out, and having the patience to grow your real estate business
23:49 - Applying different marketing techniques to get out to people, nurturing your leads, and how set you apart from your competitors
25:07 - What advice would Harveer give to realtors in reference to social media if they were just starting out, and hadn't used social media before?
29:20 - Digging deeper into “Guerilla Marketing”, doing paid advertising, and impressive ways to stay on top
36:50 - Discover social media hack in Instagram to sky-rocket your followers
41:01 - Staying authentic with your engagement strategy on Instagram
Key Takeaways:
- When you go into business, you got to go in strong and invest in everything
- The biggest thing is to show yourself your personality, and people will like you for being you. Just be yourself and just get yourself out on social media
- As long as you're open, friendly, and educating, that's what's really important to help convert in your DMs
- It's really important that your main goal is not about money. It's how you help.
- Always think about your target market when you're thinking of how to push these hashtags out.
- A big part of social media is like testing things out, trying things and seeing what works for you, and what doesn't work for you.
- You should not take social media as a leisure activity, you should treat it as a business.
- Social media is like planting a seed, this is not something you're going to start today and you're going to get clients tomorrow.
- To become a successful real estate agent, you have to be consistent, you have to put the time into every aspect such as lead generation, building your database, posting regularly, and you have to set a time aside to do everything.
- Set some ground rules for yourself while on social media, stay diligent, and focused, prioritizing things what’s important and what not
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty
Connect with Harveer:
Harveer Singh
YouTube
Email Harveer Singh @RandRealty.com
Closed 13 deals in his first year. And then doubled that in the second year. And YOU can do it too. Learn how!
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Athlete, and Youtube Rockstar Bryan Casella from Team BC Real estate eXp Realty of California, Inc. He will share his expertise in using traditional prospecting to optimize and leverage the use of videos, providing some excellent tips you can roll out to your clients. Bryan breaks down how he transitioned and mixed up things to achieve massive growth in his real estate business and took his Real Estate Career to another level.
Furthermore, discover his secret formula and recipe to ensure you start out on the right foot in order to capture more people's attention and light up a room thus you’ll stay on top of your competitors.
TIMESTAMPS:
1:34 - What did Brian do before he got into the real estate industry
4:01 - The power of using video in your business and sending it via text, and embedding it in the email
6:31 - What is the ultimate role that social media plays in your business right now?
8:30 - Don’t focus on one social media platform and stay consistent in your content
9:38 - Where did Bryan get his content from, how to categorize, and sub-categorize them?
12:50 - His video creation process, how to be comfortable in front of the camera, and discover what’s the gateway to winning a client
15:43 - Using SEO on your videos to get more views
17:37 - Hacks, tips, and tools to get your videos viral
19:20 - Why you need a video editor and how you can hire them with a minimal fee or even for FREE
22:41 - Ways to get clients
24:53 - Leveraging the use of Social Media to build a solid foundation for your business, and for your prospecting and lead generation needs
27:03 - Continue expanding and building your brand, establishing trust and rapport, creating content that your audience can connect with consistently, and always showing up.
29:47 - Bryan’s secret to growing your Instagram followers and engagement, and enabling you to stand in your competitor
34:55 - What type of techniques and strategies Bryan use to get higher conversion rates
38:07 - How to grow professionally on Social Media
40:47 - Check on Bryan’s coaching programs and services
42:30 - Where can you find Bryan
TAKEAWAYS:
- You have to have the right strategy, you can't just be throwing something on the wall and expecting something to stick, you have to be purposeful with what you're going to do.
- If you're more refined and you're more comfortable and you speak a lot better than the average realtor, you're going to be able to connect with people at a different level.
- Create the right connections with local businesses and start featuring them on your Instagram, on your Facebook, and on your YouTube.
- Build content, build your reputation, but also get contacts in and build some relationships and friendships with some people in your connection
- Create any effect you would ever want to create. Journal what you want, focus on what YOU can control, and watch what happens.
LINKS:
Wevideo
Contact Khalid:
Khalid Nathan Aleem, EXP Realty.-www.KhalidNathanAleem
Contact Bryan:
Youtube-https://www.youtube.com/channel/UCPADuEGaThWE53RbnmRWmYA
Instagram-https://www.instagram.com/bryancasella/
Facebook-https://www.facebook.com/BryanCasellaBC/
In this episode, Khalid Nathan Aleem, Podcast Host, is joined by Anthony LaBorde. Anthony is the Owner/Founder of LaBorde Realty Group, LLC in the Atlanta Metropolitan Area. He's an engineer who turned entrepreneur on YouTube. Anthony has over 3000 subscribers and almost a thousand followers on Instagram.
Anthony LaBorde will show you the ways how to become authentic in your video content using YouTube. His testimony will inspire you to overcome the early and present struggles in Real Estate Business using SEO tools paving the way to success.
TIMESTAMP:
00:01- Introduction Spill
00:43 - How Anthony became a Realtor
01:09 - Anthony’s Educational Background
04:18 - Anthony’s early beginnings started as a Realtor
05:20 - The struggling Realtor
06:00 - Seeing the light of YouTube
07:42 - Learning the process of video editing
09:10 - The largest consumer audience generating platform
10:11 - YouTube, the game-changer search engine
11:27 - Creating attention-grabbing, rich content
14:02 - Rich Content vs. Quality Video
15:48 - YouTube; the platform of choice
16:48 - Understanding and applying SEO on YouTube
17:45 - The History rich Atlanta
19:43 - Anthony’s Editing Software: Wevideo
22:00 - The better way to apply SEO
23:01 - Repurposing video
24:30 - The Production Team
26:07 - YouTube is the future.
28:10 - Leveraging and the Consistency of the Team
32:00 - The train wreck man
34:49 - Building your rapport and authenticity
37:32 - Anthony’s advice for young realtors
40:00 - Conclusion
TAKEAWAYS:
-
YouTube is the future. I know that other platforms are successful to me, they're not going to have the legs that YouTube has. It's owned by Google. It's Google and YouTube. And those are your number one and two search platforms. To me that alone. And then the number of videos on there, the number of view times on there, the number of eyeballs that you know, you have in YouTube, versus these other platforms. Again, they're great, and I'm sure you get some business from them. But to me, YouTube is, if you can be so strategic with it. And you can get so specific in and finding that ideal customer that you're searching for my opinion,
-
There's a lot of guys out there that are just very successful on all the platforms and that you know, it doesn't have to be like YouTube but look at some of the guys that have these monster followings on Instagram and Tik Tok and Facebook on it and just see what they're doing, and there's a common denominator in all of them. And that's when I started, when I started looking at the guys that are successful in our industry in the other markets, you see a common denominator to them pros and cons.
- Always put yourself in the consumer's shoes, you know, if you're moving to an area, what do you wanna know? You know, and I look at some of the other channels out there. And again, I think this is where some agents go wrong. Nobody cares about your listing at 123 main street, they just don't like, you know, it may be of interest, and then they go, Oh, that's a nice house. But number one, nobody's searching. And this is where I go back to understand that it's a search engine. So you need to go into it with a frame of mind that is what people are searching for. Don't create something and go, I know, you want to see my new listing, go, go check it out. Now they don't, they just don't care, you know, and it's not going to get your business that way.
- Nobody's gonna buy anything from you until they trust you, period. And part of that trust is, is this, it's talking to people, it's building rapport, it's talking about your past…Authenticity is a game-changer as well just be yourself on there. Because that's where people are going to connect
LINKS:
Wevideo
Khalid Nathan Aleem
Khalid Nathan Aleem
Connect with Anthony LaBorde @:
Website
YOUTUBE
Anthony@LivingInAtlanta.com
In this episode, Khalid Nathan Aleem, Podcast Host, is joined by Paul Lykins. He is a highly viewed YouTube Real Estate content vlogger. Paul was ranked 49th of 50th on Property sparks top 50 Real estate agents on YouTube. And this guy is coming in from Palm Beach, Florida. Paul has over 1000 subscribers on Instagram and his YouTube has close to 4000 subscribers.
Paul Lykins will share how he got outstanding views on YouTube and his exceptional videography skills captivated the attention of his audience as well as customers. If you haven't promoted your business or haven’t seen the light of it yet, then this podcast will definitely enlighten you. How he dealt with his early struggles and decision-making will definitely guide your journey through video content and start elevating your game.
TIMESTAMP:
00:01 - Opening spill Introduction.
00:51 - Introduction of Paul Lykins (Guest)
01:14 - Business background of Paul Lykins
04:35 - Residence of Paul Lykins
05:57 - Exploring Miami
07:22 - How Paul got a lot of buyers through Social Media
07:52 - Taking video on how is life living in West Palm Beach
09:00 - What Paul does as a solo agent
10:01 - How Social Media plays in Paul’s day to day business
10: 45 - How Social Media changed everything in his business strategies
12:12 - Why consistency is the key to growing on Social Media
13:13 - What Paul perceived on Social Media four years ago as an asset to marketing
14:09 - Paul started creating POV videos such as house tours, park tours, beaches, etc.
15:52 - Paul joined groups and learned in the OG’s in Real Estate gaining support and coaching
16:31 - Progression starts with a phone and an idea, shooting and gaining subscribers
17:02 - How Paul beat up the struggles through consistency
18:20 - What Paul focuses on in his business.
18:41 - What is Paul’s first experience while creating his video content
19:26 - How important is upgrading your gadgets for videography
21:04 - The artistic side of Paul. How he used his passion to complement his business
22:03 - Paul’s software editing choice
23:35 - Paul’s struggle at film editing.
24:48 - Paul’s personality in business: his authenticity as an agent
25:20 - You don't have to be perfect. Just be yourself.
28:22 - How to attract attention on YouTube
30:29 - Paul shares how his little daughter helps him in his career.
31:40 - Paul’s first camera, his camera of choice
32:19 - Invest in a wide-angle lens camera for better shooting capture.
34: 14 - Investing in a microphone with a good quality
35:13 - The reason why the audio is very important and how they impact in your audience
36:00 - Paul’s advice for agents not yet on Social Media and starters being uncomfortable in camera
36:48 - Why YouTube is the key for exposure and advertisement to your business
38: 40 - Paul’s take on TikTok
40:10 - What agents can take away and implement for social media to increase their business.
40:40- Using your passion and niche to create content
42:25- How Social Media makes you look like an authoritative person on the stage..
42:55 - Conclusion
TAKEAWAYS:
- But you can do something, you can show whatever it is, you can make some videos and get comfortable talking. Because we're in a society where everybody's on camera, like everybody's just on social media, you're not going to be the only one doing it. So don't worry about that part.
- People want to know, people want the information. And if you can go out and make a video about that. And it doesn't have to be YouTube, there are people doing reels on Tik Tok, and people do our rules on Instagram, there's a lot of that stuff,... but make some content about something that you're passionate about, something that you'd like whatever your specialty is, and go out there, be that expert and just be you like.
- Because we're in a society where everybody's on camera, like everybody's just on social media, you're not going to be the only one doing it. So don't worry about that part
- There's a different way of telling stuff on YouTube. And it's a different search. But people are searching for everything.
LINKS:
Wevideo
Contact Khalid:
Khalid Nathan Aleem, EXP Realty.
Khalid Nathan Aleem, EXP Realty.
Contact Paul:
YouTube
In this episode, Khalid Nathan Aleem, Podcast Host, is joined by Jerome Lewis. He is the author of two books: The Ultimate Video Marketing Guide Book for Real Estate Entrepreneurs, and Real Estate Marketing. He's also the founder of the digital real estate strategy and winner of the EXP University's instructor of the Year Award. He also hosts his own podcast, which is called Real Estate Marketing. Jerome has helped over 5000 Real Estate entrepreneurs from 40 states and four countries.
Jerome Lewis will walk us through the step-by-step process of how to build your own Real Estate business, utilizing popular Social Media Media platforms as an advertising agent to promote your business. Jerome offers methods, techniques, and even help if you are struggling with the hurdles you are going through in your Real Estate business. Tune in for some golden advice to pump up your business.
Timestamps:
1:20 - Jerome shares his story and background as an IT before he got into the Real Estate business and what motivated him to decide why he needed a turning point in his life.
2:33 - How did he get involved, who motivated and walked him through the Real Estate business.
3:32 - What things did he learn first before entering the program.
3:44 - How he used his niche in building his own business.
4:50 - What specialties and services the company offers.
5:15 - Busy? Then this 3 Do It Yourself model course is perfect for you.
5:36 - What are the biggest hurdles Realtors have in common?
6:46 - What is Jerome’s focus on his Real Estate career.
7:17 - What Social Media platform is the most convenient yet works best for the Realtors?
7:59 - What Social Media platform is best to use for intent marketing?
9:09 - Why do people who stick to and utilize the platforms win the business mostly?
10:26 - How you should organically advertise in Instagram
11:12 - What is a business page and how does it help you?
12:10 - When you should use Facebook ads.
15:38 - What is Jerome’s favorite platform and how does he utilize it.
16:19 - How important is taking a video and how does it affect your social media demographic?
16: 48 - The perks of using YouTube in your video content.
17:15 - What basic equipment do you need to create video content?
18:09 - Why spending on an outsourcing editor is the wisest move to do?
19:40 - What are the ways Jerome used to pull content?
21:00 - TikTok has the most organic reach and is the best place to submit short clips.
24:40 - Why do you need a landing page? How does it help your business?
25:43 - What third-party apps are recommended to help you find people in their social media campaigns, and search pages.
27:52 - How Email Marketing helps you in terms of digital space.
29:45 - How their company workflow when serving a client.
30:38 - What comprises Real Estate entrepreneurship.
31:38 - How the google review method helped Judy get an outrageous amount of views and what it can do to yours.
32:58 - Books, Services, and Courses that EXP University offers where you can invest valuable amounts of information, walk-through. and advice to pull off your business better than before.
35:38 - Learn from the fastest-growing brokerage in the world instructor and invest in courses.
37:04 - Video Marketing and Google Reviews as the dynamic duo in exposing your online business.
39:03 - How does leaving a review on Google shoot up your business.
40:00 - Conclusion
Takeaways:
- Khalid: What's the biggest problem that you see when Realtors come to you? If they want you to help? What's usually the biggest hurdle?
Jerome: One, is that they don't want to spend money. Two, they have unrealistic expectations.
-
- The most significant change that I see is that whenever something changes, people panic. And that's what's happening, people are panicking, and they're not adjusting. So the people that stick to and utilize the platforms, they're going to get even more business because people are panicking. So that's the most significant change that I've seen.
- So I still recommend having a business page, you can drive that business page with your personal page. But treat it like a business, put some money behind the spent money. It works. That's why the other companies are doing it.
- If you're like not doing video, you're missing out on a huge demographic
-
“Email marketing, as in terms of the digital space is the most effective form of marketing…Email marketing is gonna make you the most money. So I highly recommend it. I use it.”
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty.
Khalid Nathan Aleem, EXP Realty.
Connect with Jerome:
YouTube
Links:
https://go.digitalrealestatestrategy.com/
marketing book.com
Episode 6: How to Optimize your YouTube Channel Using your Personal Brand with Vane Monroe
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Vane Monroe, from Mexico. She is a leader in Real Estate Marketing Strategies in Social Networks as well as in Personal Brand Development from EXP Realty. She has over 6000 subscribers on Instagram and over 10,000 subscribers on YouTube.
Vane discusses how she started her way through Youtube and what she implemented in social media reaching a huge amount of subscribers. Vane is also sharing her in-depth knowledge, walk-throughs, tips and whereabouts concerning specifically YouTube and methods to execute that can help you reach others effectively while you're selling your own brand. Tune in for a twist of a Mexican flavored podcast together with our guest Vane Monroe.
TIMESTAMPS:
0:45 - Vane shares the story about her and her family.
1:12 - Her journey from being an entrepreneur to becoming a Realtor.
5:01 - How it started from YouTube, teaching Realtors how to implement social media in their real estate business.
7:26 - How do you get connected with your clients
11:20 - Consistency, Value Proposition, and Algorithm.
15:20 - How to optimize and rank up your Channel.
16:07 - Why outsourcing can help you better.
17:24 - How to effectively connect with anyone regardless of skin.
18:46 - Most common mistakes that agents usually commit.
20:26 - The power of Algorithms on Social Media.
21: 03- How to give value to your audience.
22:51- What Vane’s company can offer for help.
24:38 -Why creating and investing in your personal brand is essential to this business.
28:50 - Where to find Vane Monroe; Learn from her tips and pieces of advice
TAKEAWAYS:
- Niche down as much as you can
- Be consistent- consistency is like a personal brand
- Have fun in order to develop consistency
- Have CTAs or Call to Action all the time
- It's something that your eyes do right, give you something professional, and you will think you will build trust at the beginning.
- Follow your dreams work hard, take action and you will get wherever you want to go.
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty.
Khalid Nathan Aleem, EXP Realty.
Connect with Vane:
YouTube
TIMESTAMPS:
0:45 - Shares the story about her and her family.
1:12 - Her journey from being an entrepreneur to becoming a Realtor.
5:01 - How it started from YouTube, teaching Realtors how to implement social media, in their real estate business.
7:26 - How do you get connected with your clients?
11:20 - Consistency,Value Proposition, and Algorithm.
15:20 - How to optimize and rank up your Channel.
16:07 - Why outsourcing can help you better.
17:24 - You can effectively connect with anyone regardless of skin.
18:46 - Most common mistakes that agents usually commit.
20:26 - The power of Algorithm on Social Media.
21: 03- How to give value to your audience.
22:51- What Vane’s company can offer for help.
24: 38 - Why creating and investing your personal brand is essential to this business.
28: 50 - Where you can find Vane Monroe and conclusion.
TAKEAWAYS:
- Niche down as much as you can
- Be consistent- consistency is like a personal brand
- Have fun in order to develop consistency
- Because that's the beginning people believe in you, right? It's something that your eyes do right, give you something professional, and you will think you will build trust at the beginning.
Connect with Khalid:
Connect with Vane:
YouTube
Credit & Work: Micromanaging Social Media Business
In this episode, Khalid Nathan Aleem, Podcast host, is joined by LaTasha McDowell, from Tallahassee, Florida. A Realtor And Real Estate Coach in Luxury Life Real Estate Firm and certified in Social Media Marketing.
LaTasha McDowell, who currently has an astonishing 255,000 followers on TikTok and over 3,000 subscribers on YouTube, will walk you through how to build your Real Estate Business using the power of Social Media using her in-depth knowledge to help you reach success. Tune in to learn more on this and other exciting topics!
2:27- LaTasha introduces her family, herself, and how she loves people through giving self-improvement educational giveaway books.
4:26- Talks on how to get prepared for pre-approval and go through the steps of credit and work on their finances and make a healthy financial lifestyle change.
7:42- Shares her experience from ground zero until how she amassed her current self.
9:42- How to earn through “referral base” in social media.
11:11- How to micromanage your business.
11:40- Credit restoration and counseling in Social Media.
14:16- Her experience and how she started on TikTok.
16: 46- How she connects with people and how she dealt with every situation and starts evolving.
19:02- How it all started her advocacy in teaching about Real Estate.
20:29- What she does on Tiktok and YouTube that amasses views.
22:49- How to repurpose and build content on Social Media.
24:24- How she strategies her content and short clips on TikTok.
27:34- How she utilizes people's queries and consultation using webinars and her channel to share information about their particular questions.
30: 56- Her team and their backgrounds.
31:39- How she and her team manage and strategize content for her individual podcasts.
33:01- How her family helped her reach her full capacity.
35:09- How to overcome “Imposter Syndrome”.
41: 03- How her team can help you with properties.
43:25- Where you can reach her and conclusion.
Takeaways
“How we can improve going forward into the future, not only into purchasing a home, because you may want to add things, to me, getting your first property is just step one.”
“If I teach a man to fish will never go hungry. So I have to teach you if I just do it for you that I make you dependent upon me to come back. That's not my goal. I want to make you hold and self-sufficient.”
“And this is a note for people to build your content based on the questions people are asking. You don't necessarily have to always, you know, do like, whatever playing the video note, those take off pretty well. But usually, if one person has a question, other people are thinking it too, and they just have not communicated it or figured out how to communicate it.”
“Start off with a hook, and do something like that. Nothing too dramatic, right? But you just coming in from different angles, you might cut it, it just looks different. So it tricks the mind. Right? Well, you can have a green screen and background. If you have like, iPhone into the screen record, right? Just record, you go into the website and expand it with a USDA. So they can know what it looks like when they go there. They know it's on the right spot, right? And producers like see USDA. Okay, if you click here, this catching that and you're giving them instruction. So like you're looking at me, like, you know what they're doing. Same thing. So watch time. If you have a shorter timeframe, do you know what also happened? Have to watch it again. Okay, miss something. So increases your watch time, and increases your plays. So you have to know the rules of the game.”
“You have to have a global view at what you're doing, don't have tunnel vision, just about buying and selling. Because the market eventually will change. It eventually will change. You have to have a diversified portfolio of different things that you can do in different ways of making money. If anything in I would say to all agents have anyone from anyway, figure out what your digital product is.”
Connect with Khalid:
Khalid Nathan Aleem, EXP Realty.
Connect with LaTasha:
TikTok
YouTube
Show Transcript
Today we have Demetrius G I'm not going to attempt his last name. But this guy is a straight up a YouTube Instagram superstar man. Over 48,000 subs on Instagram was ranked the number one realtor on social media in Toronto.
That's in Canada , for those of you who don't know him and his I don't want to overstep my balance wife or girlfriend who I don't want to get in trouble.
I like that.
Okay. Him and his wife have a channel together where they have 350,000. Subs and he has a channel just by his self about real estate that has close to 4,000 subscribers.
So any of you guys who are on social media knows that these are numbers that you just don't do on accident, man. Let's thank Demetrius for joining us, man. Thanks for joining us.
Yeah, man, super pumped. That was a good introduction. I mean, it's crazy when I actually look back at like, you know, how those outlets and channels have grown over the years, but yeah, that's, it's crazy to look back like, damn this subscribers on YouTube, but I mean, my girlfriend wife's channel you know, it's, it's grown pretty quick.
Awesome men, but we're going to jump right into it, man. The reason I wanted to have you on this show, man, because my instagram stinks. That's probably of all the platforms that I have. That's probably the hardest one for me personally, as far as to get traction, man. So I guess for let's, what's your advice for newcomers on Instagram men?
How can they kind of see the type of numbers that.
Yeah. So, I mean, my advice honestly is to not really focus on the following and numbers, because that's not where you're going to get your deals from. Okay. You know, even if you look at my following, yeah. Okay. I got 48, 40 9,000 followers, whatever. I really dive into the analytics and I look at where are those followers?
And. I've got followers coming from my YouTube channel. You know, like I got followers coming in from a reality TV show that I was on years ago. I've got followers coming in for people in my good marketplace. You want to learn about real estate. So they're kind of spread all around. And when I looked at it, I actually only have about four or 5,000 people in my local marketplace.
And I would even venture to say that about 25% of them are realtors, which is obviously a pretty tough sell when you're trying to sell a real estate. But with those numbers, like even with 4,000 people, I've been able to turn that into like a hit icon status here with my brokerage here, you know, over 500,000 GCI, you do not need large numbers to make a really big impact in your business. So I tell people don't focus on the numbers focus more on the connections that you can build off of this because Instagram isn't, it shouldn't be a popularity contest. Okay. You know, we're putting out this type of content, try to, you know, attract all these people and make as much noise as possible.
You can do that all you want, but if you're not connecting with your audience and really like diving into the relationships that you can build over Instagram, you're not going to see the return in, in business.
Awesome. Now, when you say connect, the first thing that jumps in my mind is okay, everybody that kind of DMS me, I have to start a relationship with them via DM, I guess. What are you picturing in your mind when you say to connect with audience
Yeah. So like exactly that, like I just try to connect with people on a human level in my gems. So a lot of times these conversations don't start off with real estate, you know, ideally they will because, you know, if somebody obviously reaches out and says, Hey, I'm looking to buy a house or great, that's a layup, but you know, I'll even go as far as, you know in my stories or, or watching other people's stories.
Like I wake up in the morning, And the first thing I do is I start going through a story feed, watching who I'm following and what they're doing. So I don't go through my static feed almost never because there's no money in that for me. But if I go through the stories and watch where people are doing maybe it's someone that I know, maybe it's someone that I randomly followed out of a coffee shop that I kind of want to, like, you know, in my, in my local area that I'm trying to like post some clients out of, you know, I'll follow up with and see what they're doing. Oh, they're walking their dog at this park that I was at yesterday I'll be like, oh my God. You know, I was at that park yesterday, hang a left at, you know, 1 2 3 main street. And there's a great coffee shop there at Dan will hook you up with the best lots that you've ever had. And they're like, oh my God, I already know I was there yesterday or whatever. Maybe, but this is your opportunity to kind of almost create like Instagram friends, because.
You know, even like the old outages, you know, if you follow Brian Buffini or, or some of those styles, it's like, okay, you need to connect with your sphere of influence and you need to call them. You need coffee dates with them. Well, people don't have time for that these days. Then a lot of people, maybe it's like an old person from high school that you used to have a relationship with. You know, to call them up and meet them for coffee. It's just awkward. And it's weird. Right? But DMs over Instagram is a very comfortable distance for most people. So you can actually connect quite deep with people over this platform. You know, obviously if you're posting real estate related content and you're giving value every single day, you're going to stay top of mind and when the conversation does turn real estate, or they have a friend looking to buy or sell, or they're looking to buy herself, who's the first person that comes to mind, the person that they've already been communicating with on a friend level on a normal level, over Instagram and from there you built that relationship and it will turn into business.
Now, when you say that, what also, what comes to my mind is not a lot of people will necessarily DM me, but I will get new followers. So are you, I want to say like this, are you reaching out to all of the followers or do they have to kind of make the content first.
So, I mean for me, like I've got quite a few followers coming in every day.
And again, from various sources, I don't really keep a huge tab on, on who's coming in, but if you're a smaller page and you can manage it 100%, you, you look at who's coming in. Go on the profile screen them, are they a new local marketplace? A lot of people put, you know, Toronto or Philly or wherever they're from their bio.
They might even put their job or what they do. And if this is someone that you potentially want to work with or could work. And at the very least hit him a follow back. Like, you know, why not? And then I typically won't like reach out immediately or nothing, but I would follow them. And then again, I go through my story feed and I won't force the conversation.
But if you watch your story, feed enough. You will, at some point come across something that you have an input on, right. And then you give your input and you see, like, for me, I'm a big golfer, right? So when I see somebody come in or a lot of times what I've done is I've actually targeted golf courses in my local area where I go see who's active on the golf course Instagram page, because I know that anybody who was engaging with a picture of a putting green is obviously quite active on Instagram and they're going to be engaging with my content. So I'll go follow them and then I know they're eventually they're going to post a story of them golfing at this golf course and then I can throw in my input. Hey, oh my God. The whole 16 is so tough. Like I made a bogey there last week and then what are they going to say, either they are going to ignore you, which is fine. But I mean, they're probably going to call me back and be like, you know, even if they don't know you, they'll just be like, oh man, it's tough right? Like, do you play here at much? Like, do I know you? Whatever, but you start the conversation and you kind of just take it from there, but it comes off, you know, You building a real relationship. Now I came across your page on the, on the golf thing. You know, I played there quite a bit. I just figured I'd, I'd follow you. Your content looks great. That's it? Most people aren't going to get too threatened by that.
Wow. And when you said a light bulb just went off in my head. Because you're right. If you're doing stories, you can kind of go from person to person, a person, a person, and leave a comment and connect with them because what I was thinking before this conversation was, if you go into each person's profile, then you got to go to the message and as very laborious, As far as to do that, but going through the stories, you can kind of manage to kind of go through them and hit this person, hit that person hit, that person hit that person and it's very quick. I've never thought about that.
Man I can. And that's the thing, right? Like people look at, you know, door knocking, cold calling all these traditional ways of lead generating. And your Instagram page is the exact same, you know, it doesn't change. The game is still contact the person with the most contacts wins and the person who can make the deepest relationship and connections also wins.
The only difference is I don't got to go outside drive anywhere. Go in the blistering cold or the snow or this or that, and knock on doors and, you know, whatever, potentially interrupt people in their day. You know, some people don't like it. COVID whatever. I can get like 20 to 30 conversations going in my cell phone before I even get out of bed.
Wow. you just blue my mind.
That's exactly why life when people say, okay, you know, they focus on the wrong thing. They're focused on the followers. They're focused on the pictures. They're focused on looking cool. And that's all great. And for building your brand, it's important to do over time. You want to have a nice looking page you want to show that you can market yourself and market your properties properly, but at the end of the day, If you're not connecting with people on a human level, this is never going to work. I tell you right now with thousands and thousands of followers and tons of content that I put out, I've never gotten a deal from somebody seeing my static picture of me in front of the sold sign for me in front of my car, on my cell phone and pretending that I have a phone call and say, Hey, I want you to sell my house. It always starts with a relationship. It starts with a conversation in the DM's, and eventually that comes. And sometimes if you build a strong enough brand, You're going to throw out a piece of bait. Maybe it's like, you're showcasing a really nice condo or a property in your local marketplace and someone's going to ask, Hey, how much is that I'm actually looking to get in the market and sure, like I said, those are layups, but if you want to do this for the long term, I've got three, 400 Instagram friends on my cell phone. That I've never met in person, but we have this weird though relationship where we comment on each other's stuff here and there, and then I've gotten referrals from it I've gotten people who have bought and sold with me from it. So at that point, it's just, it's a lot more scalable and I will say this as well. You follow all your clients or you follow all your prospects, even if I'm not a super systemized person. So this is great because I'll go through my stories and I'll be like, oh my God, I should follow up with that person. Like, I totally forgot about them. Right. They, while they're gone and you know, they kind of fell off and I'm like, holy crap. And then it's like, great. Now I got reminded to go on my MLS, find them some properties, send them, check in. Hey, what's going on? So it works as like that as well. There's just a lot of good stuff that come.
Awesome. Now, do you have any content habits? Like for example, myself even though I don't do good in Instagram my Tik TOK is a lot more. So when I get up every day, Monday through Friday, I try to do something that's, I'm looking up here. Cause I have it on my board. I try to do an educational Tik, TOK entertainment, Tik TOK, and like a whole, a home showing tick talk. Do you have any habits like daily habits with. I've turned my Instagram and especially my Instagram story into almost like a mini blog of my life. Right. So I have now trained myself to document pretty much my day to day, every single day.
So if I'm getting up, I'm going to the gym, I'm documenting that. And then I'm going on showings and then, okay. Here's a little tidbit of information. I'm documenting that. And, and I've just gotten so used to looking for content on the fly. So that way I can keep it constantly going. And the other thing that this does too, Like, you know, for me, it's also taken people along for the ride and I think that this is really important when building your brand, building trust with people over time, over your Instagram and your stories is that they're seeing this journey unfold in front of you. Where, when I moved to Toronto, I, I didn't know anybody here, you know, I was struggling to get a deal a month, right. Where, you know, they can say like, oh man, I remember what he was getting. Like, you know, maybe you deal every, every couple of months, whatever he was pumped when he sold a small condo. Now, you know, here I am, I've watched the evolution of this guy over the last two years and they've watched me go from like the apartment I lived in to buying a new car, to moving into a bigger apartment. To buying another car to buying a house, to, you know, all these different life milestones to just crushing deals every single month. And they're like, now I was with this guy when he was, you know, down here I'm ready to buy and sell. And I want to be a part of this guy's story. Right. So you want to build that type of connection with people. So that's kind of how I think about it. And that's like, my daily habit is to just post everything all day. I don't have a content calendar. I don't have that. And again, like I said, you know, even the static stuff, I should spend more time on the reels and the. Tik Tok talks and the, this and the, that, but for me, my bread and butter has just been communicating with people over DNS.
And I get most of those DMS going over stories whether I respond to their story and they respond to mine. But the nice thing again, about stories too, is that it's, I can do this every day. The quality expectation for our story is almost. Right. Like, you can throw up a piece of garbage. It doesn't have to be edited.
It doesn't have to look great. It's a story just because it's 24 hours. So I can do this every single day, where if I try to pull it out at night, Edited piece of content every single day, like I'm busy. I got a batch dot, I got a system that I want to do that this I can just kind of do on the go and now I've gotten good at it.
So that's kind of my bread and butter. And I think doing a mixture of both is, is ideal. I wouldn't want to see somebody just do stories and not post anything on their static, but again, I've seen agents do that and still be extremely successful with it. So gotcha. Now to change subjects really fast, your YouTube.
I guess what's your, what, what's your system for your YouTube channel? Because like I said, you have for your realtor one, you have close to 4,000 subscribers. So how long have you had that channel? And I guess what's your system. That that channel is crazy. Cause I've only got about 10 videos on there and I'm trying to get more content on there.
Like I said, you know, with YouTube, but there's a little bit of a higher expectation for quality. So what I would suggest to anybody who's looking to get into YouTube, I would look into. that type of content coming out with ideas. Okay. I got four ideas for a video. I'm going to sit down and bang all four in one day and it, them, so then that way you're not trying to be like, oh my God, it's Tuesday.
I post on Tuesdays. And then you scramble and whatever. But for me, you know, And I'm kind of my YouTube channel for my real estate. It's evolving already where I'm putting out like really good educational content and I've had success with people reaching out from there. And I think it's really important to dive into specific call to action.
That will actually turn your videos into business, but that's something that, you know, you kind of have to have a little bit of a link to your conversation on and, and something that we talk a lot about in our group. But you know, for me now I'm only realizing that my personal brand and has become so strong with my other YouTube channel and my Instagram that I'm actually getting a lot of business from people just like.
Me and who I am and I can provide value, but if I can give them a little bit more of a light into my life and what I do on a day, typically get more views. They typically get more responses and it really builds that trust factor, because I'll say this I've been on listing appointments or I'd have buyers reach out where normally you're like, okay, I gotta win this person's business over, these people are at this point, they're already dead set on you. They already they've been watching you for years, know who you are. It's almost strange to the point where I've had listing appointments and I walk in and they're acting like we've known each other for years I just met them and I'll do the awkward long, right. They are like, come on in like, make your stuff at home. I'm almost like a little awkward, because like these people know about me, but I don't really know anything about them yet. So that is what I'm looking to do with my YouTube channel. Moving forward is I'm going to be doing a lot more blogs and stuff like that, but honestly, I'm in a position to do that, just because of the other channel that I have and the skillset that I've learned with the other channel on how to blog, how to really let people in but for honestly, if I had to do it again, I would stick with the educational content, always lead with value, and it's going to come back to.
All the realtors that watch this channel, I want to leave them with a play, something that they can, after they get done this podcast, they can jump on a social media platform and get the work , what play would you have for these real estate agents out here?
100%. So this is what I did. So I moved to Toronto . I did not know anybody here. Okay. I'm originally from Alberta. So I did not know a single soul here. I did have a little bit of a following, but again, I didn't know any of these people personally. So if you're looking to up your game on Instagram and specifically store. Go into your database and your mind of everybody, you know, high school friends, anybody you've met, find everyone, add them on Instagram and then just start posting. I did this. I said, I'm going to post. And not let my story feed go dry for six months and I'm going to see what happens. Okay. I promise you four or five months in, you're going to get so many deals from this that you're going to have a hard time keeping up with the stories. But what this is going to do is also train you to find content. When you don't have content. So like, you know, I'll have days where I'm like, oh my God, I got nothing to post. Okay, well then I'm booking showings and I'm booking showings, showcasing a property. Or maybe now I'm put in a position where it's like, Hey, I gotta, I gotta figure out something to post here. So maybe I'm posting something personally and letting them into my life a little bit more. Something that happen to be that day? Right? It is putting you in a position, write, that contract with yourself. I'm not going to let my story feed your drive for six months straight and constantly post throughout the day. And I promise you, if you engage with your audience and you are active in your DMs, you are going to get business.
Right. So for those of you who don't know what that means, as far as for your stories that go dry stories and Instagram, they go out, they go away after 24 hours. So if you don't post something else, like you, you can keep posting and posting and posting and posting, and you may have five of them on there, but at some point in time, they're going to run out and they're going to delete so, what he's saying is that you don't want to, just to go dry where you don't have any stories. So, but correct me if I'm wrong, that when you do have stories and somebody else goes into their Instagram, they'll keep seeing your face up top in the story catalog or the stories diagrams.
And here's a little, a little hack for that too. If you, like, let's say you have 10 slides throughout the day, and this is why I like to post constantly throughout the day. So I'll start with my morning stuff. And let's say throughout the day I have 10 slides that I would post. I'm going to break it up into three in the morning, like two in the afternoon, five in the evening and I post sporadically throughout the day, because what that does is it constantly kicks you back into the front of that person's feed. So if you do this enough and I've had people tell me this, they're like, I don't know why I'm not even looking to buy or sell real estate. But for some reason you are the first little floating head in my story feed every single day.
And it's because I post so constantly. So rather than posting all bunch in once and being like I'm good for 24 hours, don't do that. Just train yourself to kind of take the, look at it as a little mini blog of your day. And I mean, don't post every little thing. Like you're going to go have breakfast, have your breakfast, those great.
Then post it. But I mean, like, you know, don't post everything all the time, but I mean, You know it you'll see. Okay. I got showings in the morning. Boom. I'm in this neighborhood showing four houses. You take them through, you see a little quirky thing in the house, or maybe it's a really luxurious thing, showcase it.
Boom. Next thing, lunch. Boom. Next thing. I'm in this neighborhood, 23 houses to another client. And then, you know, at the end of the bed show too, like after a long day eating a meal with your, with your spouse and it's just like, okay, these guys can get an idea of what a day in the life looks like. Right.
And let's do. Our jobs are cool, right? There's a reason why HG, we is making, you know, all these million dollar listing, all these shows about it. Cause real estate is cool. The lifestyle is cool. And especially if you're successful and like bad, like you could showcase a crazy lifestyle. And people watch.
That's crazy, man. Well, listen, we gotta and this man, cause I have some prior engagements, but this has been nothing but fire men. I mean this, this episode has changed my Instagram business 100. So we'll probably have the Demetres is back on here at some point in time, man, but you definitely raise the little as far as what I'm wanting to do. And I'll definitely check back with you to let you know how it's working, man. So I appreciate your time, man. Thanks for coming on.
Love it. Love it. I'll come back anytime.
Alright man. Thanks.
Social media can reach an unlimited number of people spanning across the globe. It is often used as a form of communication, but nowadays, businesses have started to enter the social media industry. In this episode, our guest is Connor Steinbrook. He is a real estate agent and the CEO of Investor Army. He is from Texas and has a YouTube account with over 40,000 subscribers.
Journey in Social Media
[1:48]
It wasn't easy for Connor to get into social media. He had a lot to deal with. He invested in poker for fun during his college years, which was his profession at the time. It was, however, shut down in 2011 when Black Friday occurred in the United States. Everything he knew at the time was thrown away. Connor also started working for WMP Insurance. Following his insurance career, he became interested in real estate. He was taking various home study courses and was duped, resulting in a debt of more than $100,000.
[4:11]
Connor began learning things like how to generate leads for a business, how to build WordPress websites, and how to learn search engine optimization from YouTube. He put them all to use by building his own WordPress website, which became the top-ranked site in North Texas for some of the most important keywords.
[5:17]
Connor also started wholesaling houses. His YouTube channel, Investor Army, was also created to share his experience of the problems he encountered and how he overcame them.
Upon the Establishment of the YouTube Channel
[7:29]
Connor needed a steady stream of income when he first started his YouTube channel. He believes every person on his list is linked to money. It's like a chain reaction. When a company gets people's attention, it starts a conversation. They can start building the business once a conversation is started. Because they have their attention, they can direct them in the direction they need to go.
[8:58]
Not only that, but Connor also wants to help people, and the people will learn from the mistakes that Connor made.
Choosing YouTube as a platform
[11:42]
Connor chose YouTube because Instagram was confusing at the time, and LinkedIn was too formal and primarily targeted at the older demographic. Facebook, on the other hand, has an odd social dynamic and far too many distractions.
YouTube Skills Up
[14:47]
Connor didn’t have enough funds when he started out on YouTube, and he doesn’t have enough funds to pay for paid strategies in generating leads. It was the point at which there was no other option but to rely on a combination of trial and error. Connor also learned about increasing watch time, viewers, and subscribers from YouTube by watching various videos.
Hiring Somebody or Doing it Yourself
[22:23]
If you say that you don’t have enough time, you aren’t managing it well. We have 24 hours a day, and if you’re a high-performance person with time compression, you’ll be able to maximize your time throughout the day. You can get more time by exchanging tiny quantities of time today for exponential returns of time tomorrow.
[25:52]
Hiring a virtual assistant is one of the best things you can do to take your time back. As your skill sets and market value increase, the more valuable you are in the marketplace, the more difficult to replace. Your income increases when you are valuable. Once you have enough money, you’ll be able to purchase back your time by employing people, bringing help, and using technology.
Skills and Equipment on Video Creation
[28:12]
You should lower your expectations when starting anew in life. You should expect to fail; however, this shouldn’t be the reason to give up. Instead, you should learn new things to get better at them. Connor first used a cell phone and a free platform for the equipment. He also hired a virtual assistant to help him post around the internet. This enables him to buy back some of his time.
[29:25]
You should try and understand how the system works. In this way, you’ll be able to build your skills sets over time.
Recommendation on Real Estate Agents
[31:17]
It is good to have all of the social media platforms available. Every platform should be unified with each other. The brand has its own identity, so it should employ that.
[31:58]
YouTube content can be repurposed into Instagram reels and TikTok content. However, YouTube should still be a focus since it is a powerful platform with a dollar return.
[34:02]
TikTok has an organic reach, and it enables your friends and business to catch up. However, their main goal is to keep people on the platform to make a profit through advertising.
Social Media Final Remarks
[48:07]
Connor shared to us the following:
- Create Quality Videos
- Video Making Process
- Optimization Side
- Post content process
- Call To Action
- Three steps process
- Pre-Content
- Content
- Post-Content
- Getting into YouTube
- Focus on pre content optimization
- Focus on the skill sets for Content Production
- Ensure back end system
- Video Making Process
Check out Investor Army on this website: https://www.investorarmy.com/home/
You can also follow Connor on his socials:
LinkedIn | Instagram | Facebook | YouTube
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Levi Lascsak, the Co-Founder of The Reel Agents, featured in the second edition of youtube secrets talks about using youtube to elevate your business.
Levi explains how to build your Real Estate Business using YouTube. Levi goes in-depth on why YouTube is the best use of a Realtor's time for marketing. He also touches on how he got started in the business and the mistakes most agents make. He also shares some insights on how he partnered with Travis, partnership roles in the agency, the strategy of realty, how Levi accessed information about Dallas, his weekly schedule, and advice to new realtors. Tune in to learn more on this and other exciting topics!
Timestamps [01:49] Using youtube to increase business
[13:49] What Levi’s business looked like in 2020
[17:00] Mistakes most agents make
[20:37] How Levi partnered with Travis
[26:13] Partnership roles in the agency
[29:30] The strategy of realty
[32:02] How Levi accessed information about Dallas
[33:29] Weekly schedule
[38:16] Advice to new realtors
Notable quotes * “Success leaves clues.” * “It’s not the best real agent who wins, it’s the best marketer.” * “80% of agents fail within the first year.” * “Time is the most valuable asset, invest into something that can compound your time.” * “It’s best to work with somebody that always wants to do something.” * “If you treat youtube as a hobby it will pay you like a hobby and if you treat youtube as a business it will pay you like a business.” * “If you argue for your lamentations, you are going to keep them.”
Resources Khalid Nathan Aleem, EXP Realty
Connect with us Living in Dallas Texas, Levi Lascsak
In this episode, Khalid Nathan Aleem, Podcast host, is joined by Mike Sherrard, the Global Real Estate Group Leader & Social Media Coach with eXp Realty, ranked number 1 Realtor on Social Media in Calgary and Alberta. Mike was named number 3 on the property spark list of the top 50 real estate agents on youtube. He trained over 3,000 agency scale their business using social media. Also, Mike is the Founder of Wolfpack, one of the fastest-growing groups at eXp.
Mike talks about staying ahead of others in social media, why he chose an eXp broker over other brokers, and how new or old realtors can use social media for real estate. He also shares some insights on how to start social media for real estate on youtube, creative ways of coming up with engaging content, and ways to utilize more on your descriptions on youtube videos.
Timestamps
[02:23] How Mike Sherrard came across social media
[05:30] How to stay ahead of others in social media
[07:19] Mike’s background on real estate brokers
[07:30] Why Mike chose eXp broker over other brokers
[11:13] Advice to new or old realtors in using social media for real estate
[14:14] Changes in tone and energy when speaking back then
[16:07] The common mistakes agents make with respect to social media
[21:17] How to start social media for real estate on youtube
[25:09] Creative ways of coming up with attractive content
[27:29] Ways to utilize more on your descriptions on youtube videos
[30:33] Thoughts on using backlinks
[32:23] Cut and paste VS actual learning of what you are doing
[37:45] The Social Agent Academy course
[39:39] Play for real estate agents
[42:29] Mike’s Conclusion
Notable quotes * “If you do not have money, then you have time.” * “There is a difference between effectiveness and efficiency.” * “Don’t try and bite off more than you can chew.” * “Most people want the end product, they don’t want the work that it takes to get there.” * “Everyone has a want of how to approach things so find what works best for you.” * “People have lost their desire and interest to learn because they are not forced to learn.” * “You need to spend in order to get the data to improve over time.” * “Imperfect action is better than perfect inaction.” * “Progress is what inspires people to take more action.”
Resources Khalid Nathan Aleem, EXP Realty.
Connect with us Mike Sherrard on Youtube
Social Media Real Estate Agents