Loyalty Confidential: Recent Episodes
Drew Nielsen
Hello Everyone this is Drew from Loyalty Innovators and you’re listening to the Loyalty Confidential podcast. This is the place where marketers, technologists, and digital leaders talk about what it takes to get it done in the ever changing and increasingly digital world of loyalty.
In Episode 21, Loyalty Confidential sits down with Solutions Director for Annex Cloud, Scott Shurson. Come listen as we discuss how brands are transitioning their loyalty and martech stacks to SaaS, the drivers for the move to the cloud, and the benefits of this migration.
In Episode 20, Loyalty Confidential sits down with VP of Customer Experience for Giant Eagle, Justin Weinstein. Come listen as we discuss the intersection of Customer Strategy, Data, and Tech as sometimes simple is better when it comes to loyalty.
In Episode 19, Loyalty Confidential sits down with VP of Marketing for Thanx, Emily Rugaber, to discuss the lifeblood of marketing: data. Come listen as we discuss data, CRM, and how brands should navigate technology and data management as they seek to deepen relationships with their customers.
In Episode 18, Loyalty Confidential sits down with the Founder and Principle of Grey Space Matters, Phil Rubin, to discuss the grey spaces of loyalty. Come listen as we discuss a variety of topics including Stakeholder Loyalty, Digital Transformation, and deriving better value from first party data.
In Episode 17, Loyalty Confidential welcomes back Christian Selchau-Hansen to discuss his role as Co-Founder and CEO of Formation. Come listen as we discuss the new normal in loyalty as brands move to a more personalized, gamified, and dynamic offer experience to build deep and lasting relationships with their customers.
In Episode 16, Loyalty Confidential sits down with Yuval Brisker, Co-Founder, CEO, and President of Alviere to discuss their full-stack embedded finance platform. Come learn how the Aliviere is changing the game when it comes to enabling non-financial brands to offer financial services products to their customers to deepen engagement and drive loyalty not only for existing customers as well as the financially underserved.
In Episode 15, Loyalty Confidential sits down with Vinod Muthu Krishnan, SVP or Project Beehive at Uniphore. Come listen to Vinod and I talk about the important of context for brands that want to deepen relationships and maintain loyalty as they engage customers in real time.
In Episode 14, Loyalty Confidential sits down with the Erin Levzow, VP of Marketing Technology at Del Taco. Come listen to Erin and I talk who actually needs loyalty, the value of actually looking at data, and the joys of push notifications as an omni-channel strategy.
In Episode 13, Loyalty Confidential sits with The Point of Loyalty's to discuss their 10th annual loyalty survery -- For Love or Money™ 2022. Come listen to The Point of Loyalty's founder, Adam Posner, talk about his unique insights when it comes to everything from digital and physical loyalty cards to the six stages of loyalty and so much more.
In Episode 12, Loyalty Confidential sits down with Advisor, Speaker, Best Selling Author, and Host of the very popular Punk CX Podcast, Adrian Swinscoe. In this no holds barred conversation, Adrian and I discuss how he combined his love of punk music with customer experience and now experience leadership, and what that means for loyalty.
In Episode 011, Loyalty Confidential sits down with VP of Customer Enagement and Loyalty for Petco, Andrea Mathews. In an industry that sees that sees $110B in annual spend, loyalty for brands that supply pet parents is just as important as the loyalty provided by pets themselves. Come learn how Petco continues to expand its loyalty program to tap into customer sentitment and continue to take a long term view to loyalty embedding it into every part of their business.
In Episode 010, Loyalty Confidential takes its second look in its ongoing series of loyalty in tech with VP of Marketing at PeerSpot, Wendy Perilli. As many brands struggle to find new customers to talk and advocate for them, many are turning to the emerging category of Review as a Service to scale feedback, loyalty, and power marketing and sales efforts. Come learn how Review as a Service can help your brand do the same.
In Episode 009, Loyalty Confidential sits down with Loyalty360's CEO and CMO, Mark Johnson. Come listen to Mark's unique insights when it comes to the digtial transformation of MarTech stacks, what technologies will be disrupting Loyalty in the coming year, and how he defines loyalty marketing.
In Episode 008, Loyalty Confidential sits down with Hypercontext's Head of Customer Success and Sales, Jocelyn Brown. Come listen to Jocelyn's unique perspective on the differences and similarities in customer loyalty when it comes to B2B versuses B2C and answers the ever important question for any marketer of "Will you take my call?"
In Episode 007, Loyalty Confidential sits down with Silicon Valley’s Matthew Morgan, a three-time CMO and head of marketing who has led efforts around customer journeys, customer incentives, and loyalty programs for multi billion dollar B2B technology companies.
In Episode 006, Loyalty Confidential sits down with Ascendant Loyalty Co-Founder, David Slavick. Come learning what about the current state of play when it come to loyalty and what brands can do to embrace this everchanging space.
In Episode 005, Loyalty Confidential sits down with Formation Co-Founder, Rob Fagnani. Come learn what brands are facing to get offers into the market in the post-Covid world and what can be done to streamline the process.
In Episode 004, Loyalty Confidential sits down with Co-Founder of The Point of Loyalty Adam Posner. Come listen to Adam's unique take on loyalty, what brands should be doing with their loyalty programs, and why "joyalty" is so important for growing relationships with your customers.
In Episode 003, Loyalty Confidential sits down with Chief Marketing Officer of El Pollo Loco, Andy Rebun. Come learn how Andy and his team are leading El Pollo Loco through their digital transformation, how he tackles the problem of activating brand data, and how Loco Rewards made the top 10 of loyalty programs in the United States.
In Episode 002, Loyalty Confidential sits down with Senior Director of Customer Loyalty for Fanatics, Doug Glazer, to discuss their transformation from a licensed sports merchandise company to a full digital platform for their 80 million-plus customer base. Come learn how Fanatics is building loyalty while connecting people with the gear they want and making it the ultimate sports platform in the process.
In its premier episode, Loyalty Confidential sits down with the Co-Founder of Loyalty Innovators, Christian Selchau-Hansen, to discuss the next phase of loyalty and why community is so important for Loyalty Marketers, Digital Leaders, and Technologists. Come learn about why Loyalty Innovators was created, its impact for loyalty professionals, and how the Loyalty Confidential podcast serves the interests of this community.