The Engine Room Podcast by FINALLY Agency: Recent Episodes
FINALLY Agency
It’s time to roll up your sleeves. The Engine Room takes you under the hood of your B2B business to analyse the common marketing problems that could be stalling the success of your company.
FINALLY is a full service B2B Marketing Agency with a specialism in Engineering and Manufacturing businesses. Together with experts from FINALLY and our special guests, The Engine Room solves the most common marketing frustrations in the industry. In every episode, we give B2B business owners actions they can implement into their marketing strategies today, to drive their business into tomorrow.
SEASON FINALE!
This week we welcome Vicky Knight from NCMT into the Engine Room! Vicky travelled all the way from Leicester to record with us at the Canterbury office so we are very grateful to have her for our final episode of the Engine Room Season 2. She covers some brilliant tips for marketers, her journey into manufacturing, video marketing successes and that she is already planning for MACH 2024 which is almost a year away!
Heading to MACH? We’d love to hear from you!
If you enjoy this episode, make sure you press follow on whatever platform you’re listening from so you don’t miss out!
Follow & Connect
Rob Dando - LinkedIn
Victora Knight - LinkedIn
Millie Collier - LinkedIn
On this episode of The Engine Room Podcast, we are delighted to record in person with Rebecca Galley, MD at Hydroscand UK.
We get to chat at an exciting time as Hydroscand prepare to launch an e-commerce site. At the time of recording, Hydroscand has 5.2 million views for the #hydroscand on TikTok and 55.5K for #hydroscanduk, so we ask Rebecca about how manufacturing companies can embrace TikTok.
If you enjoy this episode, make sure you press follow on whatever platform you’re listening from so you don’t miss out!
This week we welcome Sarah Steinhöefel, Marketing Manager at Gradient Consulting onto The Engine Room Podcast, a self-confessed creative who has been working in a tech career! Adept at wearing many different hats, Sarah manages the marketing for Gradient Consulting not only alone - but part-time! During this episode we hear what her successes and challenges have been, as well as her top tips and resources for other B2B marketers out there.
This is a particularly good episode if like Sarah, you're a one person team, or you're marketing a service rather than a product. Thanks for bringing this unique perspective to The Engine Room Sarah!
Connect with Sarah on LinkedIn
Connect with Rob on LinkedIn
Connect with Millie on LinkedIn
Welcome back to The Engine Room podcast!
This week, Rob chats to Nigel Dean, the Marketing Manager at LC Automation. LC Automation supply Automation, Machinery Safety and Motion Control products to the manufacturing industry, and Nigel has built a fantastic marketing team in the business. Nigel has been championing video as a big driver of their content marketing strategy for 2023, so this episode is full of insight and one to bookmark if you're thinking about upping your video game this year.
FINALLY Agency provide video content for engineers and manufacturers, and our campaign video for SECO Tools X-Head range reached over 500,000 people. If you want to reach your audience through video, get in touch to find out how we can help.
Enjoy the episode, and see you next time on The Engine Room! ⚙️🎙️
Welcome back to another episode of The Engine Room Podcast! This month we speak to Curtis Bligh, who has worked his way up from a work experience student to Head of Marketing Communications at Excell Metal Spinning (now the
Enjoy this episode as Curtis shares his extraordinary experience of personal and professional growth, his strategies for success and how Excell Metal Spinning are going from strength to strength.
Recommended Resources:
Radical Marketing From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big by Sam Hill
John Wosket (Marketing Manager) & Myles Chattwood (Digital Marketing Specialist) from Hoffmann Group UK came to the FINALLY Agency offices to record this episode of The Engine Room in our podcast studio!
With the UK office opening in August 2019, John & later Myles had many challenges ahead of them, but through COVID and Brexit they maintained enviable growth rates. In this episode, we talk about how marketers use big numbers in reporting and how this translates into tangible benefits for the customer and the business, why communication with the internal team is just as important as communicating with customers, and how being open & honest are the two values that will get you through your marketing career, and life in general!
Recommended Resources
- No Rules Rules: Netflix and the Culture of Reinvention by Erin Meyer & Reed Hastings
Connect with us on LinkedIn 👇🏼
- John Wosket - Marketing Manager at Hoffmann Group UK
- Myles Chattwood - Digital Marketing Specialist at Hoffmann Group UK
- Rob Dando - Managing Director at FINALLY Agency
- Millie Collier - Marketing Manager at FINALLY Agency
Welcome to the wrap up episode of The Engine Room Podcast!
You can find all the episode resources here 🙌🏼
Episode 1: Douglas Brown, Head of Marketing at MSC Industrial Supply Co
Link to full episode
- Simon Sinek
- Mark Ritson
- Marketing Week
Episode 2: Scott Humphris, Marketing Manager at MIDFIX
Link to full episode
- They Ask You Answer by Marcus Sheridan
Episode 3: Doré Collet, Global Events Manager at SECO Tools
Link to full episode
- LinkedIn Learning
- STORY Podcast - Apple
- STORY Podcast - Spotify
- Harris III & STORY
Episode 4: Chandani Beale MBA, Group Head of Marketing at CamdenBoss
Link to full episode
- Post Corona: From Crisis to Opportunity by Scott Galloway
- More by Scott Galloway
- Forbes.com
Episode 5: Melissa Moller, Marketing & Communications Manager at LG Air Solutions
Link to full episode
LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector)
Hello! Welcome to The Engine Room, where we interview marketing managers in the manufacturing industry. This week, we speak to Melissa Moller from the LG Air Solutions team.
Melissa and the marketing team at LG Air Solution are big on storytelling, and this is a subject covered a fair bit in the episode, as well as marketing around sustainability and we get to learn about Melissa’s really interesting journey into marketing.
If you enjoy this episode, please do like and follow wherever you might be listening, share with your colleagues, and if you or someone you know would like to be a guest in the new year, email Millie or connect with her on LinkedIn!
CONNECT WITH US:
Melissa Moller, LinkedIn
Rob Dando, LinkedIn
Millie Collier, LinkedIn
RECOMMENDED READING:
LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector)
WELCOME to EPISODE FOUR of The Engine Room Podcast!
This week, we're delighted to welcome Group Head of Marketing Chandani Beale to The Engine Room. Chandani shares her journey, from engineer to marketeer, and we gain a fantastic insight into her successes of marketing the manufacturing business, CamdenBoss.
CamdenBoss are a UK-based world-leading manufacturer of electromechanical components and enclosures. Offering an extensive range of cutting-edge and cost-effective components, housings and cabinet solutions through their worldwide distributor network.
Resources from the episode:
Post Corona: From Crisis to Opportunity by Scott Galloway
More by Scott Galloway
Forbes.com
Connect with us!
Chandani Beale - Group Head of Marketing at CamdenBoss
Rob Dando - Managing Director at FINALLY Agency
Millie Collier - Marketing Manager at FINALLY Agency
Find out more
CamdenBoss
FINALLY Agency
Welcome to the Engine Room Doré Collett, Global Events Manager at SECO Tools.
This week we dive into events with Doré, and understand how we can leverage virtual, hybrid and in-person events to engage leads, existing customers, partners and even your own internal team.
Resources:
LinkedIn Learning
STORY Podcast - Apple
STORY Podcast - Spotify
Harris III & STORY
FINALLY Agency
Connect with us!
Doré Collett, SECO Tools
Rob Dando, FINALLY Agency
Millie Collier, FINALLY Agency
Welcome to The Engine Room podcast!
This is the podcast where we interview marketing managers from across the manufacturing industry and with our combined knowledge, we provide you with the best tips and resources you can use to achieve your business growth goals.
MIDFIX are experts in onsite and offsite supports for the mechanical and electrical industries, delivered through design, engineering, fabrication and industry training.
This episode dives into inbound marketing, the growth at MIDFIX and how MIDFIX is driving forwards with an inbound, content-focused approach to their marketing.
Resources:
Connect with Scott on LinkedIn
Visit the MIDFIX website
They Ask You Answer by Marcus Sheridan
Connect with Rob on LinkedIn
Connect with Millie on LinkedIn
FINALLY Agency on LinkedIn
Visit the FINALLY Agency website
Welcome back to The Engine Room.
For our first episode of the new season, Rob chats to Douglas Brown, Head of Marketing from MSC.
From getting stakeholder buy-in, to budget, growth and considering the necessity of your buyer personas, this episode is packed with insight on marketing your manufacturing business.
Douglas Brown LinkedIn
MSC Supply Co
Rob Dando LinkedIn
Millie Collier LinkedIn
FINALLY Agency
We've had an amazing couple of months learning about marketing within the manufacturing space from our own internal marketers at FINALLY, and the major players in the industry. We've covered it all, from websites to social media, from communities to content. Now though, it's time to take a short break. Don't worry - enjoy listening to this highlights episode and we'll be back on the podcast bar very soon.
Resources
Finally Agency
Finally on LinkedIn
Rob Dando on LinkedIn
This week, Rob sits down with Matt Blakeley, Network Development Manager from the Smart Manufacturing Alliance. Together, they discuss how important communities are for manufacturing businesses, the need to inspire the future generation of manufacturing, and what trends manufacturing and engineering businesses are navigating this year.
Matt is passionate about the power of networks and has seen first hand the ability for business communities to come together and make a positive impact on the economic and social fortunes of an area. He loves spending time and working with the manufacturing sector and has a keen interest in innovation and supporting fast growing start up businesses.
Resources
Matt Blakeley on LinkedIn
Smart Manufacturing Alliance
Rob Dando on LinkedIn
Support UK Manufacturing Group
FINALLY Agency
Following on from March's HUG, where Leroy from Blue Sky ERP joined Rob, Matt and Charlotte from FINALLY, this week we take the automation chat to the airwaves! Rob and Leroy continue to discuss how manufacturing companies must embracing digital changes within their sales, marketing and manufacturing processes. Continuing to do things the same way in this ever changing world is going to hold your business back from growing.
Blue Sky ERP is a consultancy and and services practice which specialises in the Epicor ERP software. They help manufacturing companies streamline their processes and maximise profitability through their expert support and bespoke reporting.
Resources
Blue Sky ERP
Leroy Meares on LinkedIn
FINALLY Agency
Rob Dando on LinkedIn
FINALLY HUGs
Welcome to the first ever episode recorded on site at MACH 2022!
This week our host Rob Dando chats with Logan Wheeler of ASH Technologies about their successes and how they find LinkedIn and Exhibitions to be their primary source of leads. Logan gives great tips for getting started on LinkedIn and how to create engaging stands at exhibitions.
ASH Technologies design, build and support the world's most advanced inspection technology solutions and enable sophisticated manufacturers to protect quality, minimise risk and advance their capabilities.
Resources
Logan Wheeler on LinkedIn
ASH Technologies
Rob Dando on LinkedIn
Finally Agency
Social Planner Cheat Sheet
This week on The Engine Room Podcast, Rob is joined by Christopher Greenough from SDE Technology. In his role as CCO at SDE Technology, a company he has been part of for 28 years, Chris has had to learn and adapt to new ways of driving sales. Rob chats to him about his success using Twitter and LinkedIn to connect with prospects and drive leads to the business.
Resources
SDE Technology
Chris Greenough - LinkedIn
FINALLY Agency - Social Media Planner
Rob Dando - LinkedIn
Finally Agency
Follow #TheEngineRoom on LinkedIn!
This week Rob is joined by Jeff Beacham a.k.a The Manufacturer's Recruiter from Authentica Resourcing. Jeff has spent 22 years in recruitment, and he specialises in sourcing the best senior-level talent for the manufacturing sector.
Rob and Jeff discuss what it takes to hire the best talent, the risk of knowledge transfer, why there is a skills gap and how to plug it, and why succession planning is so important - particularly for the engineering and manufacturing sector. They also discuss personal branding, how to make yourself attractive to employers and also, what you can do as an employer to make your business attractive to new candidates.
Resources:
Follow Jeff on LinkedIn
Follow Rob on LinkedIn
Finally Agency
This week Rob sits down with Jason Dante. Jason is the Events Director at Mark Allen Exhibitions, who organise shows such as SUBCON and Engineering Design Show and so many more. Jason has a wealth of experience organising trade shows for the manufacturing industry, and he is the man with all the secrets to success at exhibitions.
In this episode, enjoy insights on what to do before, during and after you visit - or exhibit at - a big trade show like SUBCON. Rob and Jason also discuss how the pandemic has changed in-person events and networking on a large scale, and why the shows this year are going to be bigger and better than ever!
Resources
Subcon
Engineering Design Show
Follow Jason on LinkedIn
Follow Rob on LinkedIn
Follow FINALLY Agency on LinkedIn
Finally Agency
Alongside her post as Director of Hone-All Precision, Andrea champions the Support UK Manufacturing campaign. In this episode, we invite Andrea Wilson on to discuss her compelling campaign on getting a voice for the manufacturing industry inside Parliament.
To support the campaign, find and follow Andrea on LinkedIn, and follow & use the hashtags #supportukmfg, #shoutaboutmfg!
Resources:
Andrea Wilson - LinkedIn
Hone-All Precision
Rob Dando - LinkedIn
FINALLY Agency
FINALLY Agency - LinkedIn
Your website is the ultimate window into your business. Does your website show a genuine representation of your company? Is it easy to use? Does it help your customer on their journey from awareness to taking action?
What do you get when you put a designer and developer on the same podcast episode? In this episode, our Head of Development Rob Harris and our Graphic Designer Rhys Maher debate the most critical aspects of your website and provide helpful tips and exercises so you can check your website is working hard for your business. Perhaps the trick is to share the secret recipe for KFC chicken batter?
Resources:
Google PageSpeed: https://pagespeed.web.dev/
GT Metrix: https://gtmetrix.com/
ImageOptim: https://imageoptim.com/mac
FINALLY Free Web Audit: https://www.finally.agency/our-services/website-audit
FINALLY Agency: www.finally.agency
FINALLY on LinkedIn: www.linkedin.com/company/finallyagency
Follow #FINALLYEngineRoom on LinkedIn!
Chances are, you use a search engine every day. How often do you skip through the results to pages two, three, ten? Probably not so much, and neither do your customers. In this Engine Room episode, we uncover what SEO really means, and how it can help your business appear on the holy grail of search engine results: the first page.
Search Engine Optimisation (SEO) is a crucial aspect of digital marketing. It means getting your website "optimised" so it has the best chance of appearing higher in search engine results. In this episode, our host Rob Dando chats to Ella, FINALLY's Head of Digital to uncover what SEO really means, and explain the best practices for every business.
Resources:
Google Analytics www.analytics.google.com
Google Search Console www.search.google.com
Answer The Public www.answerthepublic.com
FINALLY Agency www.finally.agency/resources
FINALLY on LinkedIn www.linkedin.com/company/finallyagency
Follow #FINALLYEngineRoom on LinkedIn!
How do you stand out from 800 million LinkedIn users? LinkedIn is a powerful tool for marketing and sales in any B2B business. If you're sceptical about the social platform, or you're using it and not seeing results, this episode is packed with advice and actions you can take to leverage the power of social media for your business.
Episode 2 of The Engine Room Podcast teaches you that anyone can win on LinkedIn. Our host Rob Dando chats with Chris Haydon, the Head of Content at FINALLY Agency. Chris has worked with social media for nearly 10 years and Rob has developed businesses throughout the digital age. Together they combine their knowledge and experience to demystify LinkedIn and show how it can be a critical platform for any business. The bottom line? People buy from people, and there's a hell of a lot of them on LinkedIn.
Resources:
Hootsuite
HubSpot
FINALLY Agency
FINALLY Agency's LinkedIn Planner
FINALLY Agency training
FINALLY on LinkedIn
Follow #FINALLYEngineRoom on LinkedIn!
Are you still keeping track of sales in an Excel spreadsheet? Attending trade shows and advertising in magazines without seeing a return on investment? No idea what "Inbound" Marketing really means? Welcome to the first episode of the Engine Room Podcast, brought to you by FINALLY Agency.
Our first episode is all about digital marketing. Together our host Rob Dando chats with FINALLY's Inbound Marketing Manager Matt Bradford-Aunger on how you can digitise your sales process, align your sales and marketing teams and why you really should embrace digital marketing if you're a B2B business. We give you actionable tips to practice and implement in your business so you can start tracking the success of digital marketing in your business today.
Resources:
FINALLY Agency
HubSpot
Engineering and Manufacturing UK HUGS
FINALLY on LinkedIn
They Ask You Answer by Marcus Sheridan
Building A Storybrand: Clarify Your Message So Your Customers Will Listen by Donald Miller
