How To Business: Recent Episodes
TSBDC Chattanooga
In our season two finale, Josh, Sarah, and Madison discuss professional development, why you should do it for yourself, and why you should encourage your employees to do it too.
__________
00:45 - What professional development means (to us)
02:40 - Specific tools
09:17 - Why and how for your employees
23:37 - Additional recommendations
__________
Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
In this episode, Rebecca is joined by Anthony Raffa of The Johnson Group. They discuss why every business owner should have a GoogleMyBusiness profile and how to take full advantage of everything the search engine tool has to offer.
__________ 04:15 - What is GoogleMyBusiness?
10:00 - What if you don't have a physical location?
13:29 - Important aspects to include in a listing
19:06 - Google Ads
25:53 - When you should outsource
30:35 - Customer reviews
35:31 - General best practices and how often to update GoogleMyBusiness
39:33 - One final piece of advice
Create your GoogleMyBusiness profile at google.com/business
__________
Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
Sarah and Lynn discuss task management, organizing your calendar, and how to not waste time.
__________
08:31 - scheduling apps
18:07 - managing tasks and taking notes
32:31 - apps that can help you stop wasting time
39:24 - manage your energy, not your time
__________
Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
Madison is joined by Treston Tanner to discuss social media management platforms and the when, how, and why of hiring someone to manage your social media for you.
__________
01:45 - breakdown of social media scheduling platforms
13:07 - when to outsource to an agency or freelancer + how to vet them
23:34 - what to do before outsourcing
27:03 - how much to budget for social media ads
29:21 - which platforms you should be on
33:38 - our personal favorite platforms
__________
Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
Erika Powell from BC Solutions joins us on this week's episode to discuss how to accept payments from customers, including fees, regulations, and data security.
Madison interviews Sarah and Rebecca about their experience as business owners and how they use that experience to counsel their clients.
Josh meets with Samantha Soffici from Thryv to discuss sales funnels, creating a process for long-term account management, and software you can use to manage customer relationships.
Lynn meets with Chris Wood, co-owner of Be Caffeinated, to discuss understanding your customers' needs and keeping an eye on your competition.
Sarah Mattson meets with Loren Bass, the owner of LB's Chili Bar. They discuss how Loren took advantage of community resources and built a network that helped her pivot and grow her business.
Josh Brown and Madison McCann from our team discuss email marketing software, best practices for newsletters and drip campaigns, and which analytics are important to watch.
Sarah Mattson (TSBDC) and Lynn Talbott (HR Business Solutions) discuss bookkeeping software + tools for managing payroll, mileage, and receipts.
In our debut episode of Season 2, Rebecca Bursch (TSBDC) meets with Elaine Merritt (BNI Southeast TN) to discuss tools and best practices for networking.
Rebecca Bursch and Josh Brown of the TSBDC discuss the types of disasters you should plan for and how to prepare for them. Our guests are Ed Wickley (The Flaming Rooster) and Geoff Millener (The Enterprise Center). To view The Enterprise Center’s Resiliency Checklist, visit resilient.theenterprisectr.org.
Sarah Mattson (TSBDC) and Greg Compton (Chatt365) discuss the types of reports you should be looking at to make sure your business is on track, what you should do if you can’t afford to hire an accountant, and much more.
Josh Brown (TSBDC) and Gabby Blades (Blades Creative Design Studio) discuss the importance of branding your business.
Lynn Chesnutt (TSBDC) and Alex Lavidge (Startup Champs) discuss how to how to sell before you launch.
Josh Brown (TSBDC) meets with JJ Jerman (Office Furniture Warehouse) on how to “play the long game” and think proactively with your business.
Rebecca Bursch (TSBDC) meets with Teresa Sylvia (TSBDC of Knoxville) to discuss what you should know before buying or selling a business.
Lynn and Sarah from our TSBDC team will be debunking the top 7 myths of starting and managing a business.
Josh Brown (TSBDC) discusses the legalities of business with attorney Whitney Standefer-Smith (Local Venture Legal) and one of our clients, Sheila Keith (Keith Monuments).
Lynn Chesnutt (TSBDC) discusses mentorship with several guests: DeJuan Jordan of LAUNCH Chattanooga, Tara and Joe Viland of SootBusters, and Chasty Smith of Chef Chasty.
Rebecca Bursch (TSBDC) meets with Lisa Brown (The Rustic House) and Chris Matthews (Chris Matthews Consulting) to discuss the importance of e-commerce and having a great website.
Sarah Mattson (TSBDC) meets with Mike Robinson (PROOF Bar & Incubator) and Kaleena Goldsworthy (The Bitter Bottle) to discuss how the food and beverage industry can stay resilient by updating product offerings, staffing models, cash flow management, and more.
In the debut episode of the How To Business podcast, you’ll be hearing from two of our business counselors at the TSBDC, Josh Brown and Sarah Mattson. They discuss what the TSBDC is and how we help small businesses. Then, we will feature a case study on how our client Asher Hoffman (Hoff & Pepper) has evolved over the past few years.
The How To Business Podcast from the Small Business Development Center of Chattanooga is coming soon. The podcast will feature a discussion of timely topics and key issues small businesses are encountering. The How To Business Podcast will also be highlighted by interviews with small business leaders, who will be sharing their stories and providing valuable insights. Check out our season preview.