The Creative Coach: Recent Episodes
Sarah Mickens
Sarah Mickens is the Creative Coach every creative entrepreneur needs! Sarah is certified life + business coach helping creative entrepreneurs live the life they love with their business as the catalyst to get there. Sarah's coaching philosophy is that every business owner started their business to enable to them live a different kind of life than the 9-5 grind. To live that life, you've got to get your business to the point where it's bringing you in money without sucking all your time, and leave you in a good headspace to live your life to the fullest!
Welcome Rae Marshall of Rae Marshall Photography to talk about all things relocating your business, branding, and websites! Follow Rae: https://www.instagram.com/raemarshall/Check out Rae:https://www.raemarshall.com/Learn more about web design services: https://themogulmakeover.com/
Ask your business question:https://goldandsage.com/educationLet me know in the comments what YOU would do!
Join me and Alisha Croghan of Him Her Photography to talk all things styled shoots! Alisha is a photographer and styled shoot host (and attendee!) so she knows her stuff. We chat styled shoot etiquette as an attendee and tips and tricks for planning styled shoots that WOW! Follow Alisha here: www.instagram.com/himherphotowww.himherphoto.com
Longevity in Business with DJ Joe Bunn
Sarah and DJ Joe Bunn talk longevity in business (specifically the wedding industry). Check Out Joe's ventures out here:Bunn DJ Company: https://bunndjcompany.comThe DJ's Vault: Education for DJ's: http://thedjsvault.comPocket Circles: https://brentwoodcircle.comIG: https://www.instagram.com/joebunn
Meet Brent, the owner of Live View Studios, The White Wren, and more.... Follow Brent here:www.instagram.com/brent.d_lvsSubmit for publication at White Wren: https://whitewren.com
Let's dive into the hot topic that is content creation! What is it? How does it work? Content creator vs. videographer? Follow Yazmin: www.instagram.com/yazminjadecollective
I recently had the honor of joining Heather Wanninger in her mastermind group to talk about how wedding videographers and photographers can best work together on a wedding day!
Listen here or watch on YouTube: https://youtu.be/trD3eQR-NlgHeather's Group: https://www.facebook.com/groups/178838547052352 My guide for wedding photographers to all things you need to know about working with wedding videographers: https://drive.google.com/file/d/11SLtJsOmIiOylioItJlHq2oofIjypQXJ/view?usp=sharing
Selling your course is by far the hardest part of having a successful e-course.
Disclaimer: I'm not a professional e-course marketer so if you're having problems, hire out your e-course marketing to the professionals!
What are your tips for producing your own e-course?
For help producing your course visit www.thrivefilm.co
If you fail to plan you plan to fail. Planning your e-course is the most important step! There's a LOT more than meets the eye to planning and executing a successful e-course. Over the years, my corporate brand Thrive Film Co. has produced over 500 e-course episodes. I've gotten a BTS look at the process and seen clients fail and succeed and the only difference was planning.
In this 3 part series, I'll go over the 3 steps to plan, film, edit, and distribute a successful E-Course.
Listen here or watch on YouTube: https://youtu.be/xeuaq17-b8w
Looking for help filming your e-course: visit www.thrivefilm.co
Do YOU create for yourself or for your clients? What's the right approach to being a paid artist? My video bestie Lauren and I explore this topic in this podcast.
I've been in the wedding industry for 10 years (over a third of my life!) and here's what I've learned about getting ahead and running a successful business. Shop my kit: https://kit.co/TheCreativeCoach/
When recessions hit, one of the first things to go is creative services. Artists don't get a lot of respect when times are tough! Here's a few ways you can recession proof your business by diversifying your income as a creative entrepreneur.
Learn my secrets to wrapping my head around a shoot before I even step foot on set! Storyboarding helps you think through camera placement, lighting, your environment, and your gear list.
Shop my kit: https://kit.co/TheCreativeCoach/
Learn my 3 point data storage system: 2 physical, 1 cloud. Sign up for BackBlaze: https://secure.backblaze.com/r/027dmp Shop My kit.co: https://kit.co/TheCreativeCoach
Learn how I edit basic wedding films with a simple formula.
Pricing your Services as a Creative Entrepreneur: https://youtu.be/D_q_Ct7ciSs
Shop my kit.co: https://kit.co/TheCreativeCoach/
This is how I've expanded my team to include contractors that help me withe everything from VA work to web design! For more info on VA's, check out my blog: https://goldandsage.com/2021-8-16-how-to-hire-virtual-assistants/
No you can't overcome self doubt in 1 minute, but in 1 minute I can teach you the skills to practice as you work on building your confidence!
High converting webpages have a LOT of information without a lot of words. To see where I've learned about web copy and where you can learn more about high converting webpages, check out one of my favorite web designers and copywriters here: https://sarahklongerbo.com/blog/website-copy-crash-course/
I'm not a huge spender in my business. Most of the time, as creatives, we don't actually need to spend a lot of money on the business side of things. We need our softwares, a good computer, and a website, but all the extra fluff can really hurt your bottom line. I'm telling you about what I've seen over the years, what I think is worth it, and what you should go without until you have the cash flow.
Positing you offer in the market can be tricky, but honesty is always the best policy! There's no shame in being a budget, mid-tier, or luxury service. Listen and learn how to position your offer at any budget.
Okay so you won't GO full time in 1 minute, but here's my advise to work towards that goal in 1 minute ;)
$5k is that first monetary goal so many business owners have. It's the number that really proves you have a service people want! So how do you get it? Here's my advise to get started and make your first $5k.
A good proposal and contract can help set the expectations for your clients, define your scope of service so there's no confusion on what you will and won't do, and wrap it up with all the 'legal stuff'.
Check out my long form video + download your business checklist here: https://www.goldandsage.com/edu-blog/2021/10/25/getting-your-business-set-up-legally
Taking care of yourself is the hardest and most important part o being a business owner. This is my journey through burnout and what I learned about self care in the process.
Your business runs off of the invisible things - your mindset, your processes, and your client experience play the biggest factors in success.
Confidence is learned skill and a skill that will take you and your business far! Confidence can be built or broken in our younger years, so identifying when and where your confidence was shaken and replacing those thoughts with positive ones is the skill I want to help you learn today.
Overcoming fear is the one skill that will skyrocket your success as an entrepreneur. In 48 seconds, I'm going to break down the steps you can go through to identify your fears, make them less scary, and move on with your business! You got this.
Marketing doesn't have to be a chore. Keep it simple by using the pyramid method to build ONE winning piece of content then recycle the content for other channels.
Download the Content Pyramid here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
You can lay out an amazing client experience by learning your client lifecycle. Download the worksheet here: https://www.subscribepage.com/v3c9z9
Closing a sale can feel 'salesy', but if you can't close you won't survive. Make sure to tune in to learn a few tips and tricks to close a sale in a way that feels good to you and your clients.
If you need help with your business finances, watch my long-form video on bookkeeping + download your template here: https://www.goldandsage.com/edu-blog/2022/2/8/basic-bookkeeping
It can be very scary when we are not booking any clients at all. You will start to panic and question what you are doing wrong. Don't worry we will be discussing what to do when times like this comes. Listen to know more.
We ALL want clients! But sometimes we don't know HOW to get them. Here's a few tips to speed up your client-getting process today!
Lead generation is another way to introduce new offers to your clients. A different way of marketing to make your clients more excited in the services you offer. Listen to know more.
Elevator pitch is essential in our businesses. We can use it on all our social media for more leads.
Boundaries actually work the OPPOSITE of what we typically think. Let me know in the comments what your favorite boundary mindsets are.
When my business' instagram got hacked and subsequently shutdown, I didn't freak out because I had my email list!
Join my email list for free business coaching: https://landing.mailerlite.com/webfor... Follow my new Instagram account at: www.instagram.com/goldandsage_sarah
How do you determine how much money you need to make as an entrepreneur? In this video I break down how you can look at your finances, your business, and determine the best course of action to set your budget and price your services.
Links:
Money Module Workbook download:
https://landing.mailerlite.com/webfor...
Join the VIP list for The Thrive Model: Group Coaching https://landing.mailerlite.com/webfor...
My deep dive on pricing your services: https://youtu.be/D_q_Ct7ciSs
Follow me on instagram! www.instagram.com/goldandsage_sarah
Download your pricing worksheet: https://www.subscribepage.com/s5e4w7
Then, follow along as I teach you how to:
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Evaluate 'the market'
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Set pricing that aligns with your goals
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Give you a confidence boost to sell your services like a pro
Newsflash! You probably have limiting beliefs and don't even know it! This week I'm talking about how to identify them, replace your OWN belies, and press forward with confidence.
To learn more about coaching, click here: www.goldandsage.com/education
To join the mailing list, click here: https://www.subscribepage.com/o7r7p5
Download the Wedding Details Checklist here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Download the Content Pyramid here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Download your business start up checklist here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Download your Client Lifecycle Worksheet here: https://www.subscribepage.com/v3c9z9
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
The easiest way to scale your business, charge more money for less work, and make a livable income is giving your clients a GREAT client experience. Step 1 in giving your clients a good experience is understanding your client's lifecycle with your business, then putting yourself in their shoes and answering their questions every step of the way before they even have to ask! That's what we're talking about today on my channel. Click above to download your client lifecycle worksheet and watch this week's episode!
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Transcript: Hey. I am Sarah and I am a decade-old wedding videographer, business coach, all of the things wedding-related– and this channel is dedicated to teaching you guys how to run a successful wedding business on your own. So, I’m here to impart everything I’ve learned over the past 10 years to you– and this video is to introduce myself, a little bit about my business, and what I’ve done. So 10 years ago, when I was in college, I helped some friends out with a wedding video, and that kind of started my love for wedding videography. It was a wild ride. I stayed with that team for years. They taught me the ropes, they showed me everything I knew, and then they moved away. So, I didn’t know what to do at that point. So, I set out on my own and it has been an adventure. Over the past 10 years, I’ve gone from working my business as a side hustle, working full time to working part-time to working in my business full time. And over that time, I’ve really nailed down my niche clientele. I’ve done destination weddings all over the world and I’ve loved it. I’ve loved every second of it. And I know getting started was so difficult. The market was so saturated. It was really hard to find information. People wanted to gatekeep what they knew because they felt like it was proprietary. I was Googling everything but couldn’t find any of the information I needed. And none of the information I was getting was connecting to other information I was getting and it was so stressful. But that’s the reason why I’m doing this channel now. And that’s the reason why I’ve entered into business coaching is that I want you to be able to start your business quickly. I don’t want you spinning your wheels and wasting a bunch of time as I did. I want you to have all this information so that you can serve your clients the best and we can elevate the entire wedding industry together. So, thank you for watching, and I can’t wait to share what I’ve learned. My next video is all going to be about the mindset of becoming a wedding vendor, your money mindset, your mindset towards your clients. It’s going to be really important to set the stage for any education you want to learn coming forward, so be sure to check out that video.
Rewatch my FB live video where I teach you all about goal setting PLUS a free downloadable workbook to help you set your goals and get in the right mindset for 2022!
Download the workbook here: https://landing.mailerlite.com/webfor...
Overcoming FEAR in your business is the only way to start it, scale it, and thrive in it. This is the pep talk you need for the new year!
To learn more about coaching, click here: www.goldandsage.com/education
To join the mailing list, click here: https://www.subscribepage.com/o7r7p5
Download the Business Start Up here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Download the Photographer's Guide to Wedding Video here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
Download the Photographer's Guide to Wedding Video here: https://landing.mailerlite.com/webfor...
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
DOWNLOAD the Planner's Guide to Wedding Video: https://www.subscribepage.com/b6d9c1
JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5
It's almost time to ring in 2022! With a new year comes a lot of new initiatives for small business owners. Us wedding videographers are no different! One of the new years resolutions I see often for wedding videographers is to foster better relationships with wedding planners. It's true, wedding planners can send you a lot of business, and partnering with the right planners can make wedding days super fun and easy! However, we know that not all wedding planners are created equally and I've been shocked at some 'luxury' wedding planners that I've worked with who have no clue how video works on a wedding day. That's why I filmed this video! You'll learn:
-How to foster genuine planner relationships
-How to stand up for yourself and your craft when a wedding planner doesn't know what to do with you
-A Planner's Guide to Wedding Video downloadable for you to share with wedding planners to help prepare them for all the awesomeness you're going to bring!
Download the Business Start Up here: https://landing.mailerlite.com/webfor... JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5