Lighting the world one candle at a time, with Jo Macfarlane: Recent Episodes
Jo Macfarlane
Jo Macfarlane interviews fellow candle makers who are making a real difference in their lives by starting a candle business from their kitchen table like she did.
In this episode, Jo McFarlane welcomes Julia, a counsellor with a rich background in mental health, to discuss the intricate connections between perfectionism, procrastination, and anxiety. They delve into the importance of developing a growth mindset, the role of values in motivation, and practical strategies to overcome mental barriers in both personal and professional life. Whether you're a small business owner, an aspiring entrepreneur, or someone looking to improve your mental well-being, this episode offers valuable insights and actionable advice.
Chapters:
(00:00) Introduction
(00:30) Julia’s Background and Entrepreneurial Spirit
(05:00) Transition to Counselling and Mental Health Work
(10:00) The Link Between Perfectionism, Procrastination, and Anxiety
(20:00) Developing a Growth Mindset
(25:00) Importance of Values and Motivation
(30:00) Practical Tips and Affirmations
(40:00) Behavioural Focus and Self-Compassion
(50:00) Closing Thoughts and Contact Information
Juulia Karlstedt
https://www.etsy.com/uk/shop/TherapyTreasure (50% discount CANDLE50)
www.anxietycounsellingonline.co.uk
talk@anxietycounsellingonline.co.uk
💬 Show Notes
Join Jo McFarlane, candle maker and coach, as she illuminates the path to entrepreneurial success in the candle-making business. In this episode, she chats with Fiona, a seasoned marketing consultant and social media expert, to explore the essence of crafting a robust marketing strategy. Learn how to identify your target audience, make the most of social platforms, and create content that engages and converts. Whether you're a budding candlepreneur or looking to refine your existing business, this episode is packed with actionable insights to help your brand shine bright.
Chapters:
(00:00) Introduction
(01:20) Fiona's Marketing Expertise
(04:45) Importance of a Marketing Audit
(08:30) Developing a Strategic Marketing Plan
(12:10) Understanding Your Target Audience
(15:50) Social Media Platforms for Business
(19:35) The Power of TikTok for Brands
(24:10) Navigating New Social Platforms
(28:55) The Role of Facebook for Businesses Today
(33:40) Utilizing Social Media Insights
(38:15) The Possibility of a Business without Social Media
(43:00) The First Steps in Business Marketing
(47:25) Fiona's Top Marketing Tips
(52:40) How to Connect with Fiona
(55:50) Conclusion
Fiona Melvin-Farr
www.fmfc.co.uk
Instagram @fionamelvinfarr
Facebook@fionamelvinfarr.consultant
LinkedInhttp://linkedin.com/in/fionamelvinfarr
Come and hear all about Nuala's journey into Candlemaking and check her out at:
https://www.instagram.com/teddyandbow_/
https://www.facebook.com/profile.php?id=100083076235238
In this episode, I talk to Laura Marie Paterson of Earth, Mother & Soul about the how, when and why of her candle business!
https://earthmotherandsoul.com/
Facebook, https://www.facebook.com/Earth-Mother-Soul-269292331590031
Instagram, https://www.instagram.com/earthmotherandsoul/
Tik Tok, https://www.tiktok.com/@earthmotherandsoul
Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com
At the end of this episode, I'll tell you about Gousto. If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!
In this episode, I talk to Laura Barker Wells of Popili about the how, when and why of her candle business!
https://www.popilihome.co.uk/
Facebook, Instagram, @popilihome
Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com
At the end of this episode, I'll tell you about Gousto. If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!
In this episode, I talk to Kelly Marie Brown of Rock and Rose Aromas about the how, when and why of her candle business!
https://rocknrosearomas.co.uk/
https://www.facebook.com/Luxuriouslyscented
Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com
At the end of this episode, I'll tell you about Gousto. If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!
Join me for my first episode as I talk to Grace Boyle of CityZen Candles.
https://cityzencandlecompany.co.uk
Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com
At the end of this epiosde, I'll tell you about Gousto. If it's of intereste to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!