Brand Igniter® - Helping Brand Leaders Get Exceptional Results.: Recent Episodes
Peter Rodriguez MBA Chartered Marketer
Brand Igniter® shares BrandTips™, insights and knowledge to upskill the marketing abilities of brand leaders so they get exceptional results.
It is a podcast hosted by Peter Rodriguez, CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in brand strategy, consumer persuasion and marketing training. Brand Igniter Inc. works with clients in Canada and across 4 continents.
The content is based on Peter's opinion and insight as an expert marketer.
He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally.
He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.
Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.
Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.
Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.
In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discuss the importance of flawless execution for success and the need for a system that enables leaders to lead their teams to execute as intended. Sightline is the business solution that empowers field organizations to deliver improved client outcomes. Saquib Vali can be reached at Saquib.Vali@Sightline.live