The LinkedIn Branding Show: Recent Episodes
Michelle B. Griffin and Michelle J. Raymond (#MichelleSquared)
The LinkedIn Branding Show empowers women experts, entrepreneurs, and founders to stand out to rise up as they build personal and business brands on LinkedIn.
Join your hosts, Michelle B. Griffin and Michelle J. Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and amazing women business owners looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?
This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
LINKS
Katherine Porter, Esq., PMP
Miri Rodriguez
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.
We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profiles
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Become The Go-To Brand In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's brand strategy sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh.
https://michellebgriffin.com/positionyourself
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business.
Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform.
Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.
Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles.
In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
ARTICLES
Business Insider: Why LinkedIn is showing you so many old posts
Social Media Today: LinkedIn Stops Resurfacing Old Posts, Shares Updates on Hashtags and AI Functions
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)
She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."
Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if they are indeed a boom or a bust for your brand-building and career/job searching activities.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains experts and audiences to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
EPISODE LINKS
Shout out to our amazing listener, Angelina Beck (Maikova)
Poll: Are LinkedIn Audio Messages A Good/Bad Thing?
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds.
We share tips and our stories of getting back on track so you have a brand that's top of mind and top choice in your field.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you!
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.
We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.
We'd love to hear from you. Share your journey with us for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences.
We break down the differences and how to "find your line" on what works best for you and the platform's business context.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.
We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth
https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023.
In this episode, we share the updates: the how, why and ways it's still possible to leverage audio on LinkedIn for your business and marketing efforts/
We'd love to hear from you: thoughts on the revised audio streaming on LinkedIn? Share with us your insights for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
LinkedIn Audio Update Information
Amolia Gardner - Audio Events
Example of New LinkedIn Audio Event - Felipe Cofiño
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry.
Yet, feeding the content machine takes time, money and energy.
That's why this episode shares our best content strategy technique that helps you amplify your content and formats to be top of mind with content that helps you work smarter, not harder.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth
https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right people to meet and build your community.
In this episode, we share three (3) overlooked places to be proactive vs reactive and build a powerful network of connections and community.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out?
Those fears are REAL and we've been there too. This episode explores the common fears most of us face on LinkedIn and how to overcome them. Plus, we share some personal fears that have kept us off track and how we get back in the game.
We'd love to hear from you. Share your journey with us for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.
Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on in building yours.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's content. There is so much blending into one, making it harder to stand out.
In this week's episode, we share our "LinkedIn Surprise and Delight" top strategies to build conversations, connections, communities, and collaborations for your brand.
We'd love to hear what you think of this week's show. Connect with both Michelles and let us know.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, strategist author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® personal positioning system she advises, speaks and trains industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal brands. We share the latest tech we've seen that are questioning the way we show up and how we should up as human connection. What's real and what crosses the line? We'd love to hear your thoughts on these AI profiles and videos.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LISTENER SHOUT OUT
Jeff Stevens on LinkedIn
IN THIS EPISODE:
Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
LinkedIn Top Voice Program Article
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?
In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event.
In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more.
In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her Own Your Lane® personal branding book series.
Learn the four steps of the Own Your L.A.N.E. roadmap, how this works for LinkedIn, and how to stand out with a clear, cohesive, credible, and compelling personal brand.
Buy Position Yourself on All Amazon Country Platforms
Book Launch Interview, Bonuses and More
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® presence expert. She is the creator of the Own Your Lane® personal branding roadmap for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
Example of going off topic/off track on LinkedIn. Check out our friend Neal Veglio's recent post on his realization.
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end.CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing!
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
WordCounter.net
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below)
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
Watch this episode as a LinkedIn Live show
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
Inspiration LinkedIn post for this episode we mention: https://www.linkedin.com/posts/gehanharidy_one-big-thing-determines-where-we-are-today-activity-7252295357479415811-FN-0?utm_source=share&utm_medium=member_desktop
IN THIS EPISODE:
We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts.
We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
IN THIS EPISODE:
With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?
It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.
We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
She hosts The Standout Women Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Links to the niche experts we mentioned who stand out by teaching their brilliance.
John Lacey
Neal (Podknows Neal) Veglio
Gillian Whitney
Devon Whitney
Kerry Dobson
Brenda Meller
Rachel Simon
John Espirian
Ivana Todorovic
Irit Levi
Yuval Ackerman
IN THIS EPISODE:
Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
IN THIS EPISODE:
We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable episode.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
LINKSLearn how to verify your LinkedIn Company Page here.
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINK
Michelle's J Raymond's Video Guide to LinkedIn Verification
IN THIS EPISODE:
Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
IN THIS EPISODE:
Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data.
Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top tips to "recalculate" your mindset and motivation to keep going on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right people.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus BrandSquared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling too promotional on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
It's a change of a new season, fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised how critical (and oven-overlooked) they are for keeping you top of your mind in your field.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Listen to Michelle J Raymond's Podcast on Page Advocacy
Company Pages Episodes With Examples
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning and branding and be "known for that ONE thing you do."
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip the Switch On Your Limiting Inner Voice:
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Lisa McGuire's post on LinkedIn mentioned in the episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Hootsuite Company Page
Duolingo Company Page
New Zealand Police Company Page
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untanglesyour personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow yourbusiness. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personalbranding podcast by Feedspot. LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realizedthat the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as amember at https://MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untanglesyour personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow yourbusiness. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personalbranding podcast by Feedspot. LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymondSUBMIT YOUR QUESTIONDo you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPTThe episode transcript is available to read here.
IN THIS EPISODE:
All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymondSUBMIT YOUR QUESTIONDo you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.TRANSCRIPTThe episode transcript is available to read here.
IN THIS EPISODE:
One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you're the one they reach out to and recommend.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available here.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
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IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you.
How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support you and get you back on your branding journey.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.TRANSCRIPT
The episode transcript is available here
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IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy tool to capture your existing recordings into short form clips.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
LINKS
LinkedIn Tests Dedicated Video Feed Article
Opus Clips - AI powered Video Repurposing
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.TRANSCRIPT
The episode transcript is available here
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IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymondSUBMIT YOUR QUESTIONDo you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.TRANSCRIPTThe episode transcript is available here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough?
This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?"
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
LINKS
Example Profiles of "Traditional Industries"
Follow Jennifer Belmont Jennings, Estate and Wealth Planning Attorney
Follow Joyce Ong, Tax Attorney
SHOUT-OUT QUESTION
Thank you to Alastair Thomson for this week's listener question.
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IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. Plus, we share the ONE tool we use to get back on track when our brands feel off and misaligned.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
LINK
"It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand - Michelle B Griffin's Narrow Lane vs Niche Concept is to get clear, specific, and aligned with whom you're here to serve.
Listen Here
TRANSCRIPT
Read Here
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IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymondLINKSMJR's post new LinkedIn Company Page features Are Your Ruining Your Brand With AI episodeGet Featured: Listener Shout Out Questions: Send Us YoursTRANSCRIPTRead Here--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get on the platform with you, your expertise, and your message to be unique, keep going and win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. CommunityMichelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymondTRANSCRIPTRead Here--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?"
From two LinkedIn expert perspectives, we answer this with the Power of Two branding and business approach and the when, how, and why to start your business page.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook,50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they havesupported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an internationalpersonal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free PersonalBranding Community, The #PYOT Community
https://michellebgriffin.com/pyotcommunity/
Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
For more tips, subscribe to Michelle's YouTubeChannel: https://www.youtube.com/@MichelleJRaymond
TRANSCRIPTRead Here
LINKS
Connect with Jarrod Kenney on LinkedIn
Kenney Legal
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DM us with your questions about a future topic, and shout out on the show.
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IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T - Put Yourself Out There Community to Build and Boost Your Personal Brand
https://michellebgriffin.com/pyotcommunity/Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTRead Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T - Put Yourself Out There COmmunity to Build and Boost Your Personal Brand Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTRead HereLINKSLinkedIn Headline Writing Tool:WordCounter.netAuthored Up Free Headline Optimizer Tool--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on LinkedIn. We'll share tips from our book, top podcast episodes, and new ways to step out and stand out here. Let's make the next 90 days your kick-off to visibility, credibility, and opportunities galore. 🎉 BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTRead HereLINKSWatch our 100th Episode Video and Challenge TrainingDownload our Power of Two Personal and Business Brand Profile Audit Checklists--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn™️Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTRead Here--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal branding and business branding businesses. Both quickly realized that the “Power of Two”as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn™️ Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attractopportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
-https://mybook.to/The_LinkedIn_Branding_Book(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com.
Follow The LinkedIn Branding Community Pagefor exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. AsThe Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
Deeper Dive with Michelle B Griffin on the Internal Marketing Podcast
TRANSCRIPT
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, and in this tell-all episode, we get real on our recent rebrands and repositioning to start feeling clear, focused, and back on track with the work we're meant to do.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
How to Merge LinkedIn Company Pages
TRANSCRIPT
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not waste time, and how to be more visible with LinkedIn Company Pages.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
How to Merge LinkedIn Company Pages
TRANSCRIPT
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
"I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there)
And then you're still on the sidelines. :(
We don't want that to be you, so this episode is about how to crack and contain that F word that holds up back. We share our stories of being fearful and how we overcame them + actionable tips to take action and put yourself out there...the place where opportunities are waiting for you.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
"Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINK
Free 30-day trial for a LinkedIn Learning Premium Account
TRANSCRIPT
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business?
We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond.
Learn the best path for LinkedIn profiles this year, what's working (and not), and how to best position yourself for the opportunities and outcomes you desire and deserve
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
Check your LinkedIn SSI Score: As a baseline, see where you stand. (must be logged into LinkedIn first)
https://linkedin.com/sales/ssi
Michelle J Raymond's current 30-day LinkedIn Profile Challenge Video Series
30-Day LinkedIn Profile Refresh Challenge Video Series
TRANSCRIPT
Read Herehttps://share.descript.com/view/BblLE337JJe
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IN THIS EPISODE:
Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can(finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn:https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
https://www.wellspent.so/
(MBG's suggested app for doom scrolling)
TRANSCRIPT
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IN THIS EPISODE:
We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two weeks to welcome in the new year. Happy Holidays from #MichelleSquared!
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can(finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's LinkedIn Personal Branding Group
https://www.linkedin.com/groups/13935427/
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit and update to stand out with profiles that grow your visibility, authority, and profitability.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can(finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's LinkedIn Personal Branding Group
https://www.linkedin.com/groups/13935427/
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you, it's vital to have alignment for personal and business brands. We details all the way you can be rocking or ruining your first impression on LinkedIn and exactly how to align your brand and business.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can(finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experienceto help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn (and it's not just by posting content) We're sharing the ways to use LinkedIn to build your brand and be in position for opportunities for your personal and business brands. PLUS: We're beyond excited to share this BIG ANNOUNCEMENT. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand outon LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learnand sign up as a member at MichelleSquared.com Follow TheLinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community,The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: www.b2bgrowthco.com Join Michelle's "Cheer Squad for Good" LinkedIn Groupfor women who own businesses. https://www.linkedin.com/groups/14049931 TRANSCRIPTREAD HERE --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINK
Connect With Neil Veglio of PodKnows Podcasting
TRANSCRIPT
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IN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to build your brand with a book. If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINK
LEARN MORE: Book Marketing And Publishing Tips With MichelleSquared
TRANSCRIPT
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IN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a platform for a new breed of professional content creators. We share the what, how, and why (and maybe why you shouldn't) use it for your personal brand.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPT
READ HERE
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IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTREAD HERE
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IN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badge. However, there can be a downside to consider. This episode shares some candid observations to consider around community badges and how to best position your time and brand on the platform.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931LINKSLinkedIn Resources on Collaborative ArticlesLinkedIn Top Voices ExplainedLinkedIn Hashtag URL (save this)https://www.linkedin.com/feed/hashtag/linkedintips/Just sub out any word after hashtag to find people and content in your area of interest, then bookmark to find them easily.
Research on LinkedIn's Boost with Collab ArticlesTRANSCRIPTRead here
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IN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the foundation you need to ensure you're clear, well-positioned, and primed to grow on Linkedin. BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORY:Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: www.b2bgrowthco.comJoin Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931TRANSCRIPTREAD HERE--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building journeys, detail how to recognize if you're one, and actionable stories, tips, and takeaways on how to get out of your perfect zone and and get out there.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
READ HERE
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will help you stop the scroll and become top of mind. For example, we shout out some of our favorite distinct personal brand examples on LinkedIn right now.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
Read Here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationships We detail our best tools and tips to attend and host a LinkedIn Audio room. Plus, MBG's best tip to create endless content with this one tool to add instant replay.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
https://share.descript.com/view/nMk4JTM2hBy
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your greatest asset, YOU. Learn how to bring out your personality and expertise for a standout LinkedIn profile in our actionable tips.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
Free LinkedIn Canva Templates
Michelle B Griffin's LinkedIn Profile Picture Template
TRANSCRIPT: READ HERE:
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the intent to make our lives and work easier. LinkedIn has introduced its own AI tools embedded in the platform to better our profiles, connections, and content. We detail the latest ways to use (and not use) these platform tools for your brand.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
READ HERE
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
N THIS EPISODE:
LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
Read here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
HARO (Help a Reporter Out)
Qwoted
Source Bottle
TRANSCRIPT:
Read Here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931 TRANSCRIPT: Read Here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detail all these changes and what it means for your personal brand and content creation. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Website: https://goodtradingco.com.au/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931 LINKS: Article: Entrepreneur Magazine, June 26, 2023 Podcast: Problem Solvers Podcast by Entrepreneur Magazine with LinkedIn editor-in-chief Dan Roth and director of product Alice Xiong TRANSCRIPT:
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
Read here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Are you feeling "stuck in a rut" with content creation? This episode helps you "stay in your lane" but still keeps your audience curious and never tired of you. Here are our best tips to perk up your content on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
Read Here:
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headaches of the process, her struggle to find a new business name, and how she's moving forward with clarity and a foundational plan. As always, we share our stories, "warts and all" to make your branding or rebranding journey a smooth one.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT: Read here:
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that doesn't fully communicate who you are and what you do, you're likely underselling yourself and missing out on opportunities and important connections. This episode will take you from best-kept secret to standout professional on LinkedIn and beyond.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Personal Branding Therapist, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINK:
Fix your gray banner ASAP with these free Canva LinkedIn banner templates
TRANSCRIPT:
Read here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, messaging, content, and more. Michelle G shares her six-month journey of testing her headline positioning and the outcomes. Learn the mindset of experimenting and evolving as you go and grow with your LinkedIn brand.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Personal Branding Therapist, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINK:
Michelle R's podcast episode on sales mindset
TRANSCRIPT:
Read Here
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits of THE PURGE and detail how we both purposefully removed our connection lists and why it helped us grow faster.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
How to Download Your LinkedIn Data in Minutes
TRANSCRIPT:
Read Here:
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons learned in real time.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
LINKS
16personalities.com (FREE)
High 5 Test (FREE)
Enneagram (FREE)
Clifton Strengths (PAID)
TRANSCRIPT:
Read here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks du jour. Here's how to not fall victim to these brand killers.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT: Click here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as well as address the realistic results and timelines for your personal and business brand on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:https://share.descript.com/view/Dk8hb7WwQUG
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we created so you can clearly and confidently take action and grow on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:
https://share.descript.com/view/wefphW67ZOh
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IN THIS EPISODE:
Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to get your true brand back to square one.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:https://share.descript.com/view/bkKFgez2dOu
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get out there. Maybe you're new to LinkedIn or ready to get back on after realizing it's no longer a resume-dumping site. This episode helps you create your first post (and often the hardest) to start creating content.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:Read here: https://share.descript.com/view/QC2VBMdnc6F
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and feel off in our brands and businesses. To illustrate it happens to all of us, Michelle J Raymond hops on the "yellow couch" of The Brand Therapist, Michelle B Griffin, to find her way back with the right positioning, messaging, and a new framework to translate into her LinkedIn branding and content.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:https://share.descript.com/view/H1TjaMXCQbf
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conversations.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT:https://share.descript.com/view/kZjbqpKfoeS
LINKS:
Meryl Evan's Post - https://www.linkedin.com/posts/meryl_merylmots-accessibility-socialmedia-activity-7044714741230948352-cgEe?utm_source=share&utm_medium=member_desktop Her advice for alt text - "I try to keep it simple with best practice. Descriptive yet concise. If I can’t see the image, what would I want to know about it in context?"
https://otter.ai for recording LinkedIn Audio events
Social Media Examiner Article: How to Make Your Social Media Content Accessible
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IN THIS EPISODE:
Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building relationships, and bonding with a Power Partner will help you get out of your own way to support you and transform your brand on LinkedIn and beyond. We share our examples and stories that impact us as power partners and power connections.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT
Read here: https://share.descript.com/view/TlRQSNBFeb3
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message
IN THIS EPISODE:
It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsides to being too personal and too professional on the platform. We share our 5 best strategies to build your presence and profile without being too personal, cringe, and uncomfortable on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
Thumbs up or Thumbs Down? New features aren't always a boost to our brands. These latest 2 have mixed reviews by #MichelleSquared. We break down what they are, and why or why not you might want to consider each new LinkedIn feature.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
LINKS
Thumbs down on this feature: https://www.linkedin.com/help/linkedin/answer/a1413111/collaborative-articles?lang=en
Thumbs up on this new feature: https://www.linkedin.com/posts/patrick-shea-stamford_creators-newsletters-activity-7034565044864458752-otgJ?utm_source=share&utm_medium=member_desktop
UPDATE: Do you have a LinkedIn newsletter? Reach out and let us know if you have a LinkedIn newsletter tab in the new profile view.
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:Whether you create daily, weekly or so every so often, we all feel pushback and time constraints from posting content. Giving yourself a creator break is vital to find clarity, flow, and creativity. The trick is not to quit! We share our personal stories and best tips to be a successful and sustainable LinkedIn content creator.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)THE BACKSTORYMichelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.Learn and sign up as a member at MichelleSquared.comFollow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.ABOUT US:Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.LinkedIn: https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.comJoin Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.comMichelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/Website: https://goodtradingco.com.au/Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and industry opportunities. We see too many incomplete, vague, and head-scratching profiles. This is an actionable episode with real-life examples to help you get crystal clear with your LinkedIn personal and company profiles.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
LINKS
Use WordCounter.net to set your First Impression Factor (from MBG's) actionable item.
TRANSCRIPT
Read here - https://share.descript.com/view/nxYwnQXQWXa
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IN THIS EPISODE:
LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, it's keeping you from being noticed, known, and standing out to the right people, places, and opportunities that build your personal and business brand. We detail the top settings you need to know and why they're important for conversation-starting, relationship-building, and growth on LinkedIn.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
LINKS
Update your LinkedIn 3rd Party Setting here:
TRANSCRIPT
Read here - https://share.descript.com/view/wEwKS7pZgL4
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out hourly, we satirically share our favorite LinkedIn "backfires" potentially ruining your personal and business brand.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT
Read here - https://share.descript.com/view/EmyyZV8capG
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
LinkedIn is the one social site where our content is all about often how to navigate the platform. While this topic gets engagement, one pitfall is that we start posting on how to use and do LinkedIn when this isn't what people hire us for or is aligned with what we want to be known for. This episode is our one personal example of how not to get out of your "true lane" and lose your brand direction.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is the fastest way to stand out from the 1000s of others in your field. We also discuss the real pitfalls and top fears of why we hide behind our true perspectives, plus the best tips to get out there confidently with humanistic content.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT:
Read here: https://share.descript.com/view/7x4YrxrqBx7
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for bigger things to come? We share the "stair-step" process to get traction, build your community and then amplify your brand to attract and grow in your industry.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT:
https://share.descript.com/view/IRYFDbvZFM3
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big "no-no") for long-term growth using this new update and a review of our four-step BrandSqured System as the basis of our new book.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT: here
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your personal brand. We share the good, bad and ugly on how this can go awry and leave you without a great first impression.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, As The Brand Therapist℠, Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT:
https://share.descript.com/view/olH3clqlr9P
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Reciprocity, which helps you pay it forward and see the "karma" of your good deeds come back to you. We share the exact ways (and places) on LinkedIn to "pay it forward" with your connections and community.
BUY YOUR COPY:
Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT:
Read here: https://share.descript.com/view/sojh5wf2tPQ
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
What has your brand been about this year? Is it 100 % aligned with who you are or want to grow into in the coming year? We share our stories and struggles of peeling back the layers and getting unstuck and how you can best break out of your "internal struggles" to find clarity in your brand and business in the new year.
BUY YOUR COPY:
Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
TRANSCRIPT:
Read here: https://share.descript.com/view/d7p7CvlCKFL
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
ChaptGPT and artificial intelligence (AI) tools are here to help but do they really? There are definite advantages but also downsides to using AI. We detail our first-hand experiences and the cautions of new AI and our recommendations not to rely on them so we stay unique and stand out in our space.
BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
LINKS:
ChatGPT
Forbes Article on writing social media posts with ChaptGPT
TRANSCRIPT:
Read here: https://share.descript.com/view/XEvWApFKphz
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Housekeeping" too. We cover the four areas (and the reason for each update) for a new and improved "refreshed" personal and business brand for the coming year (and beyond).
BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
LINK:
LinkedIn allows you to access your content and comments in CSV files. Start here: https://www.linkedin.com/help/linkedin/answer/a1339364/downloading-your-account-data?lang=en
TRANSCRIPT:
Read here https://share.descript.com/view/7meroPoabHA
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
This week, we get a bit personal and peel back the layers as we share our self-awareness revelations to help you know yourself more. Why does this matter? To become CLEAR and REAL. If you're holding back, not giving 100 percent of yourself, or not aligning with who you truly are, your brand is not going to resonate and relate as best it can, or worse you won't take action to catch the opportunities you deserve.
BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand struggles, new strategies, and actionable tips to get out there with clarity, confidence, and control of your brand on LinkedIn and beyond.
BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
--- Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the past four episodes, we chatted about each step adn this week is all the entire framework, all four phases of our Brand Squared System™ debuting in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
BOOK LAUNCH DETAILS: MichelleSquared.com
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here: https://share.descript.com/view/wLjvR1BqyC6
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: MichelleSquared.com
Join all the Book Launch Parties: MichelleSquared.com
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here: https://share.descript.com/view/4ZACwieAHGz
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. Today's show talks about Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of Personal Brand Impact, a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
LINKS
Free personal branding assessments:
https://www.16personalities.com/
https://high5test.com/
TRANSCRIPT
Read here: https://share.descript.com/view/r2Ri5oJCYwj
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back.
Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: How to Build Your Personal and Business Brands on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a top 10 personal branding podcast.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
The LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power of two" to make things right on LinkedIn and beyond.
IN THIS EPISODE:
Toss up the confetti, the day we recorded this episode, we presale launched on Amazon, The LinkedIn Branding Book, The Power of Two: How to Build Your Personal Brand and Business Brand on LinkedIn for Exponential Growth. We highlight our Brand Squared System™ to double your outcome on the platform.
PRESALE LAUNCH LINK: https://mybook.to/thelinkedinbrandingbook
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a top 10 personal branding podcast.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Read here:
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand.
We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs fluffy. MBG covered her 7 pillars of foundational personal branding and MJR shares what personal branding means to her and how it's impacted her business on LinkedIn. This interview first appeared as an interview on a LinkedIn Live interview in Sept. 2022 but was too good not to make an encore to share with you all.
ABOUT US:
Michelle B. Griffin is an international personal branding adviser who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
TRANSCRIPT
Video show notes
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE:
In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, at least not at first. We discuss the pros and cons and give actionable examples to best use each Creator Mode to make your best brand impression. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US:
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Community, The #365 Creators: https://michellebgriffin.com/the365creators/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses. We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn.
Learn more at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
LINK:
LinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business Brand
TRANSCRIPT
Full Transcript
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Episode Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Special Request
Share this episode with someone who can benefit: TIA: https://anchor.fm/thelinkedinbrandingshow/episodes/How-to-Find-Brand-Clarity-on-LinkedIn-to-Become-Referral-Ready--Sought-After-and-Top-of-Mind-in-Your-Niche-e1o5c64
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
We all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks.
IN THIS EPISODE:
Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG with posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities.
IN THIS EPISODE:
Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Episode Transcript
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Learn more about LinkedIn's New Discover Tab for LinkedIn Live Events and More
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn.
IN THIS EPISODE:
The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Read here
LINKS
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
How to Create a LinkedIn Company Page
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours?
IN THIS EPISODE:
Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Read here
LINKS
MBG's post, The 5 Tips to Know Before You Launch Your LinkedIn Newsletter
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it.
IN THIS EPISODE:
This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020 and quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. This show is a space for women by women as a tribute to that as we both wish to pay it forward. Creating a community of powerful women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
LINKS
Take the LinkedIn Confidence survey
FOLLOW US
The LinkedIn Branding Show by #MichelleSquared Company Page
TRANSCRIPT
Read here
SPECIAL ANNOUNCEMENT
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content.
IN THIS EPISODE:
New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, it's being rolled out in phases and on mobile app only. The desktop feature will be coming soon.) As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Read here
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places.
IN THIS EPISODE:
Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript here
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year.
IN THIS EPISODE:
As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Listen here
LINKS
MJR's post on new features in LinkedIn Groups
Download LinkedIn's new community growth guide
How to set up a LinkedIn group
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots.
IN THIS EPISODE:
Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Listen Here
LINKS
Tools we discuss:
Snappr
Profile Picture Maker
Background Remover
Don't forget to check out photo editing apps as well.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences.
IN THIS EPISODE:
It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
TRANSCRIPT
LINKS
Michelle B. Griffin's article: 6 Tips to Write a LinkedIn About Section that Instantly Attracts Clients
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections.
IN THIS EPISODE:
If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
TRANSCRIPT
LINKS
Buy the internationally best-selling and world's first book on LinkedIn Company Pages - getbook.at/BusinessGold, "Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages" by Michelle J Raymond & Lynnaire Johnston
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
The world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn.
IN THIS EPISODE:
We get real and candid on how recent events are causing "turbulence" in our LinkedIn feeds, why it's wise to consider all angles, and how your brand impressions are always on display. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript is available HERE
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
We all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides...
IN THIS EPISODE:
We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript is available HERE
LINKS
Here's MJR's post we discuss on the show:
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Each time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand.
IN THIS EPISODE:
We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript is available HERE
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
They say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile.
IN THIS EPISODE:
Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript is available here.
LinkedIn info. on gender pronouns https://www.linkedin.com/help/linkedin/answer/a569520
Recording info: https://www.linkedin.com/help/linkedin/answer/a550527/record-and-display-your-name-pronunciation-on-your-profile?lang=en
Additional Name info: https://www.linkedin.com/help/linkedin/answer/a545784/former-or-maiden-name-on-your-profile?lang=en
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
You might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ways we can come up with together.
IN THIS EPISODE:
We define social proof, why it matters, and exactly the ways you can immediately build yours up on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
For the full transcript click here.
LINKS
Types of Social Proof Article here
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Your headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and how to write yours with clarity, interest, and connection to instantly appeal to your ideal audience.
IN THIS EPISODE:
We read our headlines, how we wrote ours to position ourselves and what we focus on in our headlines. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
For the full transcript click here.
LINKS
wordcounter.net
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Your branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right color palette.
IN THIS EPISODE:
We discuss why colors are important on LinkedIn, our backstories on how we selected our colors, plus the tools to select and create brand colors that best align with you and your business. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
Full transcript click here.
OUR FAVORITE COLOR TOOLS
Color Meanings
Color Palette Generator
Remove background from a picture
Add a color background to your LinkedIn profile picture
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
What really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea.
IN THIS EPISODE:
We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
TRANSCRIPT
The full transcript can be found here.
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
Who is your perfect-fit client? Do you know whom you're really serving?
IN THIS EPISODE:
Getting clear on your niche and dream clients is an important but often overlooked part of business building and LinkedIn branding and marketing. Join us for insights, personal stories, candid lessons learned, and a few exercises to find clarity in your perfect-fit client.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
What do you need to know before you leap from your corporate role to start your own business or entrepreneurial dreams? There are so many things to do, and NOT to do before you do. And things we want to save you from wasting precious time, money, and sanity.
IN THIS EPISODE:
Hear our entrepreneurial stories, and what we wished we would have known and done before we made the leap. What you need to know for LinkedIn personal branding and company branding success.
TRANSCRIPT
Full transcript is available here.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
LinkedIn keeps making life easier for creators and entrepreneurs, and the newest rollout is here. #MichelleSquared breaks down this latest update and the many ways you can use this tool to boost your branding and marketing. We're excited about this one!
IN THIS EPISODE:
It's getting easier and easier to make your LinkedIn profile a mini landing page. With this latest feature, you'll have fun with the many uses of branding and marketing yourself and your business.
TRANSCRIPT
Full transcript here
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips female leaders and entrepreneurs with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
This is your Year to Stand Out and Rise Up Ladies, especially on LinkedIn. And The LinkedIn Branding Show is here to help.
IN THIS EPISODE:
In this kick-off episode, join us to stand out on LinkedIn and beyond. Learn exactly how building your personal and company brand on LinkedIn will help you grow personally and professionally.
We share our backstory and mission, and why we're so committed to helping "Women Rise Up and Stand Out on LinkedIn." It's a fun conversation and meaningful chat on ways we will be here to help you grow on LinkedIn (and beyond.)
TRANSCRIPT
Full transcript is here.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips female leaders and entrepreneurs with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message
With 830+ million members, LinkedIn can feel overwhelming. But the trick is knowing how to build a 'mico-community' to grow your brand and business. If you have ever felt surrounded by people on LinkedIn, but at the same time feel like the odd one out, then this episode is for you.
IN THIS EPISODE:
We share practical tips on how you can go from watching from the sidelines to enjoying being surrounded by your tribe on LinkedIn. Learn how we both changed industries and then found "our people" that help us grow personally and professionally.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips female leaders and entrepreneurs with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com/
Join Michelle's free LinkedIn Creator Community, The #365 Creators:
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Website: https://goodtradingco.com.au/
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
Follow The LinkedIn Branding Show Page for exclusive news, updates, and announcements.
Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message