UNLOCKED: Grow Your Business with Video: Recent Episodes
Blue Key Media
Video is one of the most effective ways to spread awareness, generate leads, recruit talent, increase sales or donations, and grow your business. Tune in to hear guests speak on how they leveraged the power of video for everything from industrial recruiting to non-profit awareness, all while gaining insight into the video production process from scripting to distribution. Unlocked is a Blue Key Media Production, Learn more at BlueKeyMedia.com.
In this episode we sit down with Heather Bonneson, a Senior Producer with the creative marketing agency Broadhead. Heather shares her background in the creative world, gives insight into the role of a producer when creating commercial video content, and explains what she has been able to learn from working with large and small clients who want to create amazing marketing content. For more info about Broadhead, check out Broadheadco.com
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Andrew Vick is an award winning photographer who has spent a nearly 2 decade career traveling the world helping people bring their story to life using imagery. In this episode, Andrew shares his knowledge on the changing industry trends in photo and video marketing, the power of capturing perspective to tell a story, finding inspiration in all things, and so much more. To learn more about Andrew Vick's work visit VickStudios.comBlueKeyMedia.comLinkedIn: https://bit.ly/LinkedInBKMFacebook: https://bit.ly/BKM_Facebook
Blue Key Media's Post Production Manager, Jared Myers, is on the show this week to offer his knowledge on the technical side of post production. Dan and Jared discuss the process the edit will go through internally and with the client, how to collaborate effectively with your video team, being direct with your feedback, and the behind the scenes parts of video that would surprise people!
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In this episode, Dan and Sophia from Blue Key Media have a conversation about the common pitfalls or issues that can occur during video creation. While many of these pitfalls start in a very sensible place, they can overwhelm a project and cause the process to become challenging, deadlines to be missed, or sometimes create a video that falls flat of your company goals. From deciding on a tone to knowing where the video will be distributed, this conversation aims to help you feel prepared to get the most out of your video creation process.
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Pre-Production is one of the most important aspects of creating video. In this episode, Blue Key Media's Creative Producer Sophia Reed (formerly with The CW and WCCO) breaks down what pre-production is, how you can collaborate with your video team to get the most out of it, and what you should accomplish during pre-production to ensure the rest of the project runs as smoothly as possible.
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In this episode, Dan and Tory talk about the different ways to create and present more engaging internal company content. These are videos such as onboarding, safety and quality training, and corporate updates. Crafting better internal content can free up resources during new employee orientation, help to standardize safety regulations across locations, keep employees in the loop on company changes, and so much more. Even if they aren't customer facing videos, putting effort into internal content can help guide the processes and culture of companies big or small!
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In this episode, Dan and Tory talk about the powerful role video can play in recruiting for your company. Whether it's a "job preview" video or a company culture highlight, these are some of the best do's and don'ts when it comes to creating video that connects your business with good-fit candidates.
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Testimonial videos are a time tested classic that allow you to make your client the hero, and show how your company made their lives easier. Dan and Tory from Blue Key Media share their thoughts on ideal video length, dos and don'ts, and how this video type fits into the buyer's journey! This is part 3 of our 5 part series on "The 5 Types of Videos for Industrial and Manufacturing Companies" - so subscribe to see what we have coming in the following weeks!
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Service Offering Videos are a great way to showcase your talents and capabilities to the world (and potential customers!). In this episode, Dan and Tory from Blue Key Media discuss how to create a service offering video that stands out, what type of information should be included, how it fits into your larger marketing efforts, and much more. This is part 2 of our 5 part series on "The 5 Types of Videos for Industrial and Manufacturing Companies" - so subscribe to see what we have coming in the following weeks!
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This is Part 1 of 5 for a series of podcasts about the 5 types of videos that all manufacturing and industrial companies should be making. The overview video is a great type of video to establish your name, create an emotion in the audience, and make customers want to have a conversation. We talk about the do's and don'ts for creating an effective overview video, talk about planning and strategy for the video, and how overview videos fit into the sales funnel and larger marketing plan.
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In this episode of Unlocked, Dan sits down with Jean Carlos Diaz to discuss how the non-profit Wallin Education Partners tells stories using video. As Wallin approached their 30 year anniversary, Jean Carlos was looking to honor the legacy of the organization while also looking forward. The road Jean Carlos took was focusing on telling an irresistible story, by looking at peoples stories as sacred, and by letting the subject be the hero of the video rather than the company being the hero. Learn more about Wallin Education Partners here: https://www.wallinpartners.org/
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In this episode, Dan sits down to chat with Mike Stephenson. Mike is the Director of Marketing and Communications for the Minnesota Zoo and offers his insight on utilizing video content to engage you core audience both in the world of social media content, as well as raising funds on the non-profit side of the zoo. He explains the uptick in social media video engagement during the pandemic's height, sharing the impact of the conservation work being done at the zoo, and using your cell phone to capture authentic social marketing video content. Learn more about the events and conservation work of the Minnesota Zoo at MNZoo.org
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In this episode Dan chats with his long-time creative collaborator and friend Eric Johnson, owner of the creative agency You Betcha. This conversation gives insight into the creative strategy and messaging that goes into crafting video for companies. They discuss the common mistakes companies make when creating video, the importance of finding a strong message or story for your content, and where companies should be placing their great new video once they have it. Learn more about Eric's work at YouBetcha.co.
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In this episode we talk with JT Bernier, an experienced and accomplished Marketing Technology Professional with a career spanning companies like Best Buy, Northwest Airlines, and LubeTech. JT shares his thoughts on the importance of creating high quality video and sharing your company's story. The industrial space has been slower to move towards video, so we talk about what fears might be holding those companies back and the multitude of values added by including video into operations like onboarding, new client introductions, highlighting company values, and creating videos about specific sects of your business.
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In this episode we chat with Minde Frederick, a talented recruiting manager currently working at Hawkins Inc. Finding it difficult to reach right-fit hires, Hawkins Inc. was seeing a lot of turnover in certain jobs, which was costing them a fortune in training costs. She decided to try using video to better explain, and show, what the job was and who would thrive in the position. After implementing the video that Blue Key Media made for them, Hawkins Inc. saw their turnover and bad-fit hires drop by 50%.
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