The Dean Seddon Podcast: Recent Episodes
Dean Seddon
B2B focused Podcast, providing a take on how to sell more, make more and grow faster. Hosted by Dean Seddon, the CEO and Founder of MAVERRIK, a global training and consultancy company to businesses looking to achieve extraordinary growth and sales.
In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now.
We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has.
Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to.
We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are.
Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work.
We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three.
Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business.
If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through.
How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles
- Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.
- One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.
- Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK
No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice.
We talk about the gradual process of getting clear on her own values, strengths and relationship with work, and how that clarity gave her more courage than the fear of starting something new. It was not one galvanising moment. It took around seven to eight months between getting serious about her strategy and opening for business.
Flo explains how she worked out exactly who she wanted to serve, not just a vague audience but people with a specific problem or goal. Through months of unpaid coaching and practising how she talked about her work at networking events, she learned to notice when she felt energised and connected versus when she was just saying what she thought people wanted to hear.
We get into the shift from having your professional identity tied to an organisation to owning it yourself, and why that distinction matters so much when your company's identity can change but your own purpose should not.
Flo shares the fear that comes with self-promotion, particularly for people who feel uncomfortable stepping into their own authority, and how reframing content as being in service to others helped her move past it.
We also discuss why depth of trust matters more than reach. Flo explains why relying on the hundred or so people who deeply trust you creates a stronger business than chasing volume, and why consistency across everything you put out, from your writing to your images, is what makes people feel safe enough to trust you.
Towards the end, Flo shares the exercise she uses with every client to help them get clear on their values: thinking back to a moment when everything in life felt right, and identifying what was actually present in that moment.
If you are thinking about leaving a corporate role, building a coaching or consulting practice, or trying to work out who you actually want to serve, this episode will give you a practical way to think it through.
How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles
- Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.
- One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.
- Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK
No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write.
Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business turns over, and what my target is for this year. It knew my goal. Not because it hacked anything, but because I'd been posting about it on LinkedIn for months. My own posts had become training data.
That's the thing I don't think enough of us have caught up with. In the old world, I posted on LinkedIn and it stayed on LinkedIn. That's over. Everything I write is being hoovered up and spat back out in ChatGPT, Gemini and Claude, to people who are checking me out before they'll ever get on a call with me. And they are checking. Buyers have never been more sceptical. Reviews can be faked, engagement can be faked, entire people can be faked. Before anyone invests with you, they want reassurance you're not the latest in a long line of chancers.
So I asked myself a blunt question: what evidence am I actually leaving? I can't post "I'm really good at what I do" and hope the machines repeat it. I have to weave in the proof: the 25 years, the 500 people trained one-to-one, the 25,000 in sales teams, the 150,000 who've been through some form of training with me over 14 years of social selling.
In this episode I talk about how I've changed what I publish, and why I've stopped leaning on AI to write the things I want to last. I share the "public journal" approach I use when a client won't let me name them, why PR and blogs are about to matter far more than tips posts, and the simplest place to start if you haven't got a blog at all.
It's the easiest thing in the world to skip. That's exactly why it's worth doing.
Who is Dean?
If you're new here, I'm Dean Seddon, a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be.
These are not habits I have observed from a distance. I have done every one of them.
I talk about how comparing myself with competitors damaged my confidence and pushed me towards changing things for the wrong reasons. I was comparing the messy reality of my business with the polished version of theirs that I could see online, without knowing what was really happening behind the scenes.
I also explain why chasing trends and looking for secret tactics is a trap. Trends change, algorithms change and technology changes, but people do not. The more deeply I understood my customers, the less I needed to rely on the latest tactic. That lesson has shaped how I think about business growth and social selling.
Another habit was searching for the answer instead of making a decision. I spent too long looking for certainty when what I really needed to do was assess the options, make the best choice I could and move forward.
I also share how half-hearted commitment delayed one of my biggest ideas for years. I wanted the outcome, but I had not committed to the work required to create it. I explain why real progress often means going beyond the point where it feels comfortable and giving an idea the time, attention and energy it needs.
I cover the danger of waiting until a situation hurts before taking action, confusing busyness with productivity and spending time on work that feels good but has little impact. I also talk about the cost of repeatedly fixing immediate problems instead of dealing with their root cause.
The biggest lesson is that growth does not come from reacting to whatever appears in front of you. It comes from making decisions, committing to the right work and building systems that move the business forward.
If you are relying on referrals, struggling to create consistent growth or trying to make social selling work, this episode will help you recognise the habits that may be holding you back.
How I help youI help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles
- Social Selling Accelerator - A six month implementation programme with 1:1 coaching.
- One Day Intensive - I work with you and your team 1:1 at your offices.
- Public classes - I host public workshops across the US and UK
No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here.
Who is Dean?If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million.
In this episode, I explain why too many offers create confusion for you and your buyers, how focus improves your marketing, and why predictable revenue should come before diversification. You will also learn how to choose the right offer, position it for LinkedIn, and avoid using cheaper products or new services to disguise a messaging problem.
Who is Dean Seddon?
Dean Seddon is a global social selling expert with 15 years’ experience helping sales teams, consultants and business owners generate revenue through LinkedIn and social selling. Through Maverrik, he has trained more than 25,000 salespeople and business owners and helped clients generate over $100m in revenue.
If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be and what to build instead.
I walk through the three-circle ecosystem I use with my clients:
- Pipeline circle: the 50 leads and live conversations that give you consistent future revenue
- Trust circle: the 200 people who trust you deeply enough to buy from you
- Visibility circle: the 1,000 people in your target audience who know your name and recognise your face
I share why these numbers matter and how getting them right gives you predictable leads instead of feast and famine.
I also talk about my own approach to social selling, why I believe in always building trust ahead of where you want to be, and how I learned this the hard way when my first business ran out of leads. If you want consistent clients without becoming a full-time salesperson, this is the practical way to think about it.
Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way.
In this episode, I take apart the most logical trap I see expert-led businesses fall into: "I only need one or two clients, so why do all this marketing?" Whether you're a consultant, a professional services firm, or a solo expert, my answer is the same. Your content, LinkedIn, and email list were never meant to land the next client. They're there to build a waitlist. More demand than you can supply. That's what protects your pricing, weathers any downturn, and puts you in control of who you work with and what you charge.
I'll explain why a single client is a fragile foundation, how excess demand lets you walk away from bad-fit work without flinching, why even 0.1% of your niche would overwhelm you, and what the "infrastructure" behind a waitlist actually is. It's simpler and far less icky than funnels and chasing virality.
If lead generation feels like banging your head against a wall, this is the shift that turns you into the Rolex of your niche: the one people wait for.
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz
Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients.
Episode highlights: build a single $5K offer, pre-sell it through your profile and content, and use a simple pipeline (Leads → Appointments → Proposals → Deals).
Plus five proven lead channels—demand-creation content, email/newsletter, relationship-led selling, hyper-targeted outreach, and live webinars—and how to pick one to master.
People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill.
In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and hours on marketing.
These are practical strategies you can put into action straight away using your computer, the internet and your social channels.
If you've got a quiet patch coming, or it's already here, this episode will show you some of the quickest levers you can pull to create more conversations, more opportunities and more business.
In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you.
Use consistent repetition, reduce complexity, and decide now what key idea you want to be known for to create a powerful, repeatable brand message.
What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think?
In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustration of shouting into the social media void or trying to split yourself between three different business ideas, this is your exit ramp from that permanent state of limbo.
By the end of this episode, you will discover:
- The Slipstream Effect: How to align your marketing, sales, and delivery so they fuel each other automatically, making your business light to run but highly profitable.
- The 5-Pillar Architecture: The precise way to lock in one urgent problem, one ideal audience, one proprietary methodology, one clear offer, and one high conviction message.
- The Certainty Path: Why clients do not just buy outcomes, they buy the certainty of a visible path. Learn how to build your own IP so you never compete on price again.
- The "Limbo" Cure: How to overcome the fear of closing doors so you can create the compounding momentum that funds your biggest future goals.
Stop playing a broad, exhausting game that yields zero impact. Tune in to learn how to dial in your focus, build massive trust before clients ever jump on a call, and build a business that works for you.
Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think.
In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random people influence our behaviour, even when those people will never affect our life or business.
I talk about:
- Why posting content feels uncomfortable at first
- Why people hesitate to share their opinions online
- Why fear of judgement slows down growth
- How confidence is built through repetition
- Why visibility matters if you want opportunities
- Why most people are thinking about themselves, not you
If you keep second-guessing yourself before posting, recording videos or sharing your ideas online, this episode will help you understand why.
I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people.
In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online.
We also explore:
• Why a smaller audience can create bigger business results
• How focused positioning makes you easier to trust and remember
• Why reputation compounds faster than attention
• How experts build demand differently from creators
• Why solving one valuable problem changes everything
If you want to build a business around expertise, authority, and real client demand, this episode will help you think differently about growth online.
I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure.
Then I realised the problem. I had not built the infrastructure that created consistent demand.
In this episode, I break down the exact social selling system I used to become known for one specific problem, attract inbound leads, and get clients lining up to work with me. I walk through the five parts that changed everything for me: expert positioning, pre-selling presence, demand creating content, intent bridges, and conversion systems.
I explain how I used my content and online presence to build trust before calls happened, how I turned attention into buying intent, and how I built a repeatable system that consistently converts qualified leads into clients.
If you want more inbound leads, stronger positioning, and a business that attracts the right clients consistently, this episode will help you rethink how social selling actually works.
Follow me on Instagram: https://www.instagram.com/socialsellingdean/
Follow me on LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Sign up for my newsletter: https://www.deanseddon.io
You're in your 40s or 50s and watching 20-somethings dominate social media.
You don't have the energy for dance videos.
You don't want to chase followers.
You want clients, on your terms, at the rates you set.
This episode shows you how to do that.
Here's what you'll take away:
- Why social media is now interest media, and what that shift means for winning clients
- How to use depth and experience as advantages most younger creators do not have
- Why 20 clients a year beats 20,000 followers, and how to design your business around that
- The alignment between interest, audience, and offer that produces consistent pipeline
- The three levers Dean uses to bring in clients without chasing virality
- The proximity principle that turns small audiences into buyers
If you want predictable pipeline without performing for strangers, this episode gives you the model.
Listen if you want growth on your terms, with the clients you actually want to work with.
I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear.
I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000 loss one month, an $18,000 loss the next, and wondering if my business was over. When I went back through the numbers properly, I discovered 70% of my new clients had come from those events, and most had registered for at least two before buying. Each one had been worth $27,000 to my business.
I walk you through how I tracked the real source of every sale, why my CRM was telling me the wrong story, and the 30 day lag that catches most business owners out. I share my always be marketing principle, the bucket theory of pipeline, and why social selling builds value long after the activity itself.
If you run a business, lead a sales team, or rely on social selling to fill pipeline, this one is for you.
Article here:
https://www.deanseddon.io/blog/i-turned-off-a-1-3m-tap-and-it-cost-me-80k
If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong.
Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business owners don't know how to do that. They describe and explain their service, when they should be showing the prospect what their life looks like once the problem is solved.
Listen to this episode and you'll know:
- Why your best leads keep saying "let me think about it"
- What to ask in the first five minutes that changes the whole call
- How to create urgency without pressure tactics
- Why pitching your full service kills the deal
- The shift that turns curious leads into paying clients
If you've ever come off a call sure they were going to buy, then watched them ghost you, this episode tells you what went wrong and how to fix it.
In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling.
In this episode, you’ll learn why your current outreach is likely being ignored and how to fix your "Upstream" message so your relevance is immediate. I’m breaking down the four-second value prop—the skill of communicating what’s in it for your client in just 12 words. You will discover why selling the "process" or being "cryptic" is costing you leads, and why narrowing your focus to one specific problem is the only way to cut through the noise.
If you want to stop being ignored on LinkedIn and start turning profile views into actual conversations, you need to master this principle. Learn how to nail the message that makes every other social selling tactic you use more effective.
I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale.
You will learn:
- Why niche podcasts convert better than broad ones
- The real reason most podcasts fail inside six months
- How I repurpose one recording into clips, blogs, and social posts
- Why buyers need multiple exposures before they buy anything high value
- The exact kit, software, and distribution setup I use
- My APE method for content: Angle, Perspective, Experience
If you want to build a long-term asset that fills your pipeline and wins clients, start here.
My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked.
I ran out of clients, ran out of money and moved back in with my parents.
When I built my second business around one specific customer, Christian organisations needing print, I sold it.
When I applied the same thinking to Maverrik, I scaled it to $2 million.
In this episode I walk you through:
- How to choose your best fit customer using your past clients and experience
- How to validate they actually have the problem you solve using Reddit and Answer the Public
- How to find them online in enough volume to build a real pipeline
If your marketing isn't working, it usually traces back to this one thing.
This episode shows you how to sort it out.
Everyone is telling you AI will transform your business.
95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed.
In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets.
You'll hear:
- Why AI is the average of the internet and what that means for you
- The outreach patterns that are killing people's reputations right now
- Why the AI business model is broken and what happens next
- The two types of people AI will sort out, and which one you want to be
- Where the real opportunity sits as AI adoption grows
This is not an anti-AI rant. I use it every day.
But if you're making business decisions based on what you see in the feed, you need to hear this first.
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.
It didn't become a bestseller.
My book:
https://amzn.eu/d/09IOKbLt
Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.
In this episode I cover:
- Why the cover, title, and back description do more selling than you think
- The cold audience problem most authors never consider
- Why organic social will not save a low-ticket product launch
- When to sell a book and when to give it away free
- The one strategy that makes a short book work harder than a full one
If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.
If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.
Most business owners live on referrals until they dry up.
Then they panic.
Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight.
Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor.
Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world.
In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now.
Why the first step has nothing to do with picking up the phone.
The weekly number that makes outbound feel doable instead of draining.
And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."
I was crippled by content creation for years.
Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all.
Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics.
In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank.
You'll never stare at a blank page again. Hit play.
Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.
And results are getting worse, not better.
In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.
You'll hear:
- Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post
- The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages
- How one of my clients hit a 30% response rate by going one to one
- Why salespeople who rely on automation are putting their careers at risk
- The simple maths behind booking 3 meetings a day in 90 minutes
- What driverless taxis in Phoenix taught me about the future of sales roles
If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.
Most LinkedIn creators think more followers and more engagement equals more money.
It doesn't.
In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.
I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.
She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone.
That's when she realised what she'd built was different.
One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication.
Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her.
In this episode, you'll learn why your to-do list is draining you even when you're not working.
Why writing instructions for your VA gets you lost and what to do instead.
The hidden problems with VA agencies that nobody tells you about.
Why are you doing 10 dollar tasks when you should be doing 1000 dollar work.
And the simple screen recording method that works better than any 52 page manual.
If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.
Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt your marketing, how to craft messaging that resonates, why going niche beats staying broad, and the difference between treating symptoms vs. solving problems in your sales approach. We discuss why experts overthink their messaging to death, the vital difference between observable problems and root causes (the "burnout vs. overworked" example that transformed my coaching), and why 22-year-olds with basic knowledge often outmarket 20-year veterans.
In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and this conversation goes deep into the mindset shifts that make selling feel more human and far more effective.
We talk honestly about why so many people fear contacting prospects, why discovery calls feel overwhelming, and how sales models can sometimes get in the way of genuine conversations. Steve explains why sales isn’t about persuasion or pressure, but about helping people make informed decisions - and how reframing selling this way changes everything from cold outreach to closing deals.
We also explore conversational selling in practice: how to prepare without over-preparing, how to know when you’ve uncovered the real problem (not just the surface one), and why talking too early about your solution is one of the most common mistakes - even for experienced salespeople. Steve shares practical ways to simplify questioning, stay present in conversations, and build trust without trying to “perform”.
Beyond technique, we get into how AI is reshaping sales roles, why bad SDRs are at risk, and what actually makes a salesperson valuable in a world full of automation. We finish by discussing why sales is becoming more complex - not less - and why human judgement, curiosity, and empathy are the skills that will future-proof your career.
If you’re in sales, running a business, or simply trying to get more comfortable selling yourself and your ideas, this episode will change how you think about selling.
In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability without feeling like you’re constantly firefighting.
We dig into where profits are often lost without anyone really noticing — things like insurance, mobile contracts, waste, subscriptions, and supplier price increases that start to feel “normal” in an inflationary market. James explains why many of us have become numb to rising costs, and why that mindset can seriously damage the bottom line. One of the key points we explore is that just because prices are going up everywhere, it doesn’t mean you should stop challenging them.
We also talk about why the businesses that save the most money aren’t usually the ones in trouble. They’re the calm, well-run companies that regularly review their costs and look for small, meaningful improvements before problems appear. James shares how specialist benchmarking and expert insight can quickly show whether you’re paying a fair price or overpaying without realising it.
Beyond costs, we get into the mindset shift from employee to business owner — especially the uncomfortable move into sales and putting yourself out there. I share my own experience with LinkedIn, webinars, and content, and how focusing on being genuinely useful, rather than salesy, changed everything. We wrap up with an honest discussion about AI, what it can realistically help with today, and why human judgement still matters more than ever.
I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game.
In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming a "Category of One" in your own corner of the market. I’m breaking down why the "bigger is better" mindset is a trap that kills margins, and how shrinking your target audience can actually be the fastest way to grow your revenue.
What I’m diving into today:
- My "Big Fish, Small Pond" Strategy: Why I’d rather own a market of 2,000 people than get lost in a market of 2 million.
- The Competition Tax: How to stop paying it by embracing your "uncopyable" uniqueness.
- The Ultra-Human Moat: My take on why being high-touch and specialized is your best defence against the AI revolution.
- The Rolex Lesson: Why I use pricing as a filter to attract the right clients and protect my time.
If you’re a coach, consultant, or small business owner tired of being treated like a commodity, this episode is your roadmap to standing alone and charging what you're worth.
How do you grow an online coaching business when referrals run out?
In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype.
You will learn:
- How to grow an online coaching business by picking one clear problem
- Why most coaches struggle to stand out online
- How to build an offer people actually understand and buy
- How to find the right audience (and where to find them)
- How to create a message that feels like it is “talking to me”
- A simple system to get leads, calls, and clients consistently
This video is for coaches who want to grow an online coaching business without over-complicated marketing, paid ads, or pretending to be someone they are not.
If you are asking how to grow an online coaching business sustainably, this video gives you the foundations that actually matter.
We’re in a trust recession.
Buyers aren’t cynical, but they are cautious.
Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion.
So how do you win clients when people don’t trust what they see anymore?
In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why confidence no longer converts, why “just book a call” repels the right buyers, and how consistency, relevance, and restraint now matter more than persuasion.
You’ll learn:
- Why trust is no longer created in a single post or conversation
- How to build credibility without over-explaining or sounding desperate
- The 11-touchpoint reality every expert must understand
- Why being specific beats being broad every single time
- How small “breadcrumbs” outperform big claims
- Why trying to convince people quietly destroys trust
If you sell your experience, expertise, or know-how - and you’re tired of competing with people who look louder but aren’t better - this episode will change how you show up.
If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern.
In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do.
It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts.
The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t.
Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you.
You’ll see it clearly, but you won’t unsee it.
Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.
Everyone’s noticing the same thing on LinkedIn right now:
Their posts stall.
Their reach drops.
Their feed shows the same recycled stuff for days.
This isn’t just an algorithm story.
It’s a content story.
In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think.
You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts.
By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.
Most experts think no-shows happen because people are flaky.
But that’s not the real reason.
In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up.
You’ll see why this keeps happening, what it really says about your leads, and the unseen factors that decide whether someone shows up or disappears.
By the end, you’ll look at your calendar in a completely different way.
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz
I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why the usual advice keeps you spinning your wheels, and the simple shifts that unlock predictable revenue without living on the platform.
If you’ve been posting endlessly, overthinking the algorithm or feeling like LinkedIn just isn’t clicking for you, this will change how you see everything.
Hit play and let’s get you moving toward that first 100K.
In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly “get” what you do.
I break everything down to one simple truth: people buy what they want, not what they “should” want. If your offer is built around what you think they need, you’ll always have to work harder. Instead, I show you how to anchor your offer to one specific problem your market is already motivated to solve and one outcome they actively desire.
From there, we shape your expertise into a sellable package using four parts:
- The problem you solve
- The outcome you deliver
- The process you use
- The milestones (the mini wins) along the way
Those milestones matter because they give buyers confidence. They can see how your steps translate into real progress, rather than vague promises.
I also talk about how to market and sell this offer without becoming a full-time content creator. You need flow: awareness, trust, and conversion. Social media builds awareness and trust. Systems like newsletters and webinars handle the conversion so you’re not glued to LinkedIn all day.
And finally, we tackle the emotional side – choosing a niche. It can feel limiting, almost like you’re shrinking your potential. But in reality, focusing on a small slice of the market is what creates stability, profitability, and momentum. Once you own that slice, you can take on the rest.
This episode is all about making your expertise easy to buy so you can spend more time doing what you’re brilliant at.
In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens.
Most coaches don’t struggle because they lack skill. They struggle because the call slips out of their hands early. The prospect talks too much, the conversation drifts, the value gets lost, and by the time the price comes up, the call is already weak. If you’ve ever had a call where the person said, “Let me think about it,” this will make sense of it.
Here are the 15 issues I cover:
- No agenda
- Not leading the call
- Talking about your work too early
- Not learning enough about the person
- Weak diagnosis
- Slipping into coaching
- Trying to prove value
- Using jargon
- Labelling their problem
- Avoiding money talk
- Saving the price for the end
- Not tying the price to a real problem
- Skipping objections
- Taking rejection personally
- Poor or missing follow-up
I show how these mistakes create confusion, weaken trust, and make the prospect drift instead of deciding. If you want calls that feel cleaner, clearer, and more controlled, this episode gives you the pressure points you need to fix.
Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate.
You will learn:
• Why lack of clarity on the problem you solve stops clients choosing you
• Why trying to serve “everyone” kills demand
• Why your message feels vague and gets ignored
• Why missing systems for leads, trust and sales keeps you in feast-and-famine
If you want a coaching business that is predictable and profitable, this breakdown shows you exactly what is going wrong and how to fix it.
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz
Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results.
The truth is it is not about doing more. It is about doing the right things with clarity and consistency.
In this episode, we break down
The 5 Ones: one audience, one offer, one clear message, one system, and one year.
This framework has helped consultants and service providers grow from inconsistent income to multi six and even seven figures on LinkedIn.
If you are ready to simplify, focus, and finally turn LinkedIn into a reliable client engine, this is the roadmap.
Next steps you can take...1. Win clients on LinkedIn in 30-mins per day - Check out the Accelerator 2. My weekly newsletter to grow your business - Check out Signal 3. Ask me any question you have about winning clients - Ask me anything on LinkedIn
Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue.
In this podcast, I break down:
🔹 The REAL reasons why you’re not generating leads on LinkedIn
🔹 Why focusing on problems (not just solutions) attracts more clients
🔹 How to avoid generic, confusing LinkedIn messaging
🔹 Why content alone won’t reliably bring you clients
🔹 The 5 proven paths to winning clients on LinkedIn
🔹 How to build a systematic process that turns connections into clients
If you’ve been posting, messaging, and spending hours on LinkedIn with little to no results, this video will give you the clarity and proven strategies you need to finally make LinkedIn your #1 client acquisition channel.
Ready to get leads and clients CONSISTENTLY?
Join the Social Selling Accelerator
https://www.linkedin.com/smart-links/AQGebA_wEbJbWg
✍️Subscribe to my newsletter: https://signalnewsletter.deanseddon.io/
💰 7 Day Client System: https://www.deanseddon.io/7-day-client-system
🔗 Connect with my on socials:
➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean
➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean
Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4.
We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight.
We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever.
Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.
In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.
I’ll share:
- Why impressions have plummeted—even on great content
- How LinkedIn now prioritizes relevance, relationships, and real conversations
- The shift away from recency and how posts now have a much longer shelf life
- Why sticking to your core topics is more important than ever
- How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics
- What metrics actually matter now—like profile views, DMs, and link clicks
This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform.
If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.
You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?
In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.
It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for.
You’ll learn:
- The 3 demand triggers that get people pre-sold before they ever speak to you
- Why logic doesn’t drive action—but emotional contrast does
- How to build a message that makes your audience feel their current state is intolerable
- The quiet power of creating exclusivity (without faking scarcity)
- And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand
This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round.
If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way.
Hit play. Get uncomfortable. And then get in demand.
Are you pouring hours into social media and seeing zero real money back?
I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.
I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.
Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.
Get my 7-Day Client System
https://www.deanseddon.io/7-day-client-system
Ever hit that terrifying moment when your sales pipeline suddenly runs dry?
You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in.
But here’s the hard truth most people won’t tell you: It’s not just the economy or “seasonal slowdowns” causing this. More often than not, it’s complacency. Between January and July, distractions take over, you lose focus, and before you know it, you’ve got a gap that feels impossible to fill.
In this episode, Dean pulls no punches on why this happens — and why the “status quo” is your worst enemy. He shares real-world lessons from his own experience and reveals why doubling down harder during a slowdown isn’t always the answer. Instead, you need a system — a reliable, predictable pipeline that works even when clients go on holiday or the algorithm changes.
You’ll learn:
- Why relying on social media content alone is a trap — and what to do instead
- The “big red button” strategy for plugging urgent pipeline holes right now
- How to build a sustainable client acquisition process that stops the cycle of feast and famine
- Why chasing viral posts is a losing game — and how to reclaim control of your business growth
If you’re tired of pipeline panic and want a real solution that works no matter the market, this episode is for you. Listen now and take control before your next slow season hits.
Get access to the 7-Day Client System
https://www.deanseddon.io/7-day-client-system
A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs.
I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over 170 people generate fast revenue without ads, funnels, or a fancy website.
You’ll hear:
- How I created an “Easy Yes Offer” that sold fast
- The exact client acquisition process I used (and still use)
- Why systems beat tactics for consistent revenue
- How to use LinkedIn and direct outreach to win high-trust sales
- What to do when you’re in a B2B revenue slump and need fast cash flow
If you need clients now - or just wants a lean, effective system that works - you’ll get everything you need right here.
Only 4% of creators make $100k+ online. I teach the simple system to join them.
➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/
One of our TikTok videos got 9,648 views.
The account was brand new.
It only had 32 followers.
And we knew exactly what would make it take off.
In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s something almost no one talks about. And it starts before you even hit upload.
We also explain how the platforms really work now. Why follower count matters less than ever. Why some of your videos flop while others randomly fly. And what most people miss when they try to grow an audience.
This is not about going viral. It’s about getting your content seen by the right people with as little effort as possible.
You’ll learn:
- The one thing we changed that helped the algorithm understand our content
- How to use short video hooks without sounding fake or overhyped
- What kind of content keeps showing up on people’s feeds and why
Most people are guessing. We tested this. And the results speak for themselves.
If your content isn’t getting traction, this will show you why. More importantly, it will show you what to do differently.
And the tweak that started it all?
You’ve probably ignored it a hundred times.
You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.
In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress.
We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention.
If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting.
This is the gap between being busy and being profitable. And we’re calling it out.
Sign up for my newsletter to grow and get clients:
https://signalnewsletter.deanseddon.io/
LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.
In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past.
In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility.
This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt.
LinkedIn still works. Just not the way it used to.
From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
What do you do when the thing you’re good at is slowly draining the life out of you?
Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.
In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for.
We talk:
- How Aaron turned agency chaos into a coaching offer clients chase him for
- The LinkedIn “lightbulb moment” that changed how he showed up (and got leads)
- Why content isn’t working for most people (and what to do before you post anything)
- What makes someone look flaky vs. look free in a career change
- And the real reason many businesses fall apart when they grow too fast
If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home.
No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work.
You don’t need a new job title. You need a clearer direction.
And maybe, a bit of help finding your voice again.
Tune in.
LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead.
In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business.
No gimmicks. No cold DMs. Just the stuff that actually works.
✍️Join my newsletter: https://signalnewsletter.deanseddon.io/
👉 Live In-Person Training Events - https://maverrik.io/live-events/
🔗 Connect with my on socials:
➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean
➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean
➡️ 𝗫/𝗧𝘄𝗶𝘁𝘁𝗲𝗿: https://twitter.com/therealdeandean
deanseddon #socialselling #getclients #solopreneur #makingmoney #businessowner
Selling shouldn’t feel like guesswork.
But for most solopreneurs, it still does.
In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it.
You’ll learn:
- Why follow-up fear is costing you thousands (and how to fix it fast)
- The simple mindset shift that makes sales feel natural - not awkward
- How to qualify leads without feeling like you’re interrogating them
- The real reason your prospects don’t buy - and how to change that instantly
- And a dead-easy way to create momentum so deals don’t stall
If you're great at what you do but tired of the feast-or-famine cycle, this episode gives you the tools to change that - without adding more hustle or hype.
Listen now, and get the confidence and system you need to turn interest into income.
Most founders believe that if they just follow the plan, success will come.
But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish.
In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results.
Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure.
She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale.
This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.
For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.
In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead.
We’ll cover:
- Why social media platforms have moved away from follower-based reach
- How AI-driven feeds decide what content gets shown (and how to work with them)
- The mistake most people make by trying to appeal to everyone
- How small, highly targeted audiences are getting better results than huge followings
- What to focus on if you want to make money, not just rack up numbers
The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.
Most people start a business for freedom. Then reality slaps them in the face.
In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.
We cover:
🔥 The messy middle - what happens when the excitement fades and reality sets in.
🔥 Why most new business owners set themselves up for failure (and how to avoid it).
🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.
🔥 Why niching down feels terrifying but is the only way to grow.
🔥 The shift happening in marketing that most people haven’t woken up to yet.
And - spoiler alert - building a business isn’t about working less. It’s about working smarter.
If you're serious about making it work (without losing your sanity), this one’s for you.
you’ve probably felt the pain of the feast-and-famine cycle.
One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.
Years ago, I found myself needing £13k in a single week or my business was finished.
Bank account empty. Bills stacking up. Panic setting in.
I was out of options.
In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.
In this deeply personal episode, I’m sharing exactly how I turned desperation into action.
You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.
I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.
If you’re ready to hear what really works (and stop repeating my mistakes), hit play.
You know your stuff.
You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.
Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.
Frustrating, right?
You’re careful with your words because you don’t want to sound arrogant.
You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?
In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.
If you’re ready to be seen as the authority you actually are, listen in.
➕ Hit subscribe so you never miss another episode.
✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/
✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.
For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.
They didn’t.
No engagement. No clients. No one cared.
And then I realised something brutal: boring is worse than being hated.
Agitation:
I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops.
I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.
It’s not because they’re better. It’s because they refuse to be forgettable.
Solution:
The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did.
🔥 The biggest myth that’s keeping you invisible.
🔥 The lie about “professionalism” that’s killing your content.
🔥 The mindset shift that will make your audience actually pay attention.
If you’re tired of shouting into the void, this is your wake-up call.
Listen now. Because the longer you wait, the harder it gets.
AI is creeping into every industry—now it’s coming for coaching.
With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat.
But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen?
In this episode, I break down:
- The coaching jobs AI will replace (sooner than you think)
- The areas where human coaches will always have the advantage
- The key shift you must make to stay ahead
This isn’t about fear—it’s about strategy.
If you’re a coach (or thinking of becoming one), you need to hear this.
Listen now and get ahead of the AI curve.
As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency.
Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram.
Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators and business owners to future-proof their revenue streams.
Don't wait until it's too late
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Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong.
In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently.
Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value.
We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything.
Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it.
If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective.
Join us as we break down the practical steps to build meaningful connections that actually work.
Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients?
I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics?
In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a small, highly engaged audience. No hacks, no shortcuts - just a clear, simple strategy that anyone can use.
Here’s the thing, more followers don’t automatically mean more clients.
In fact, the bigger your audience, the harder it can be to convert. So what’s the secret? It’s not about quantity; it’s about quality. I’m breaking down the exact steps I’ve used to focus on the right people, craft a compelling message, and turn connections into paying clients - even with an audience of just a few hundred.
If you’ve ever wondered how to make your small audience work for you, this is the episode you can’t afford to miss.
Stay tuned, because what you’ll learn might just change how you think about your business forever.
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Are you making the most of LinkedIn?
If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule.
In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience stays engaged and you see more conversions.
I’ll break down the exact steps I use, including how to find content that connects, why soft sells are surprisingly powerful, and how my "Win on Wednesday" posts drive consistent leads.
If you’re serious about using LinkedIn to grow your business, this episode will change the way you approach your content.
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Terrified of public speaking?
Scared to post online because of trolls?
You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable.
Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilarious dad joke that turned a stiff crowd into superfans. Dean shares his own struggles with stage fright, awkward silences, and the mental chaos of trying to be "perfect" while juggling the pressure of being in the spotlight.
But it's not all nerves and missteps. This episode is packed with practical tips on finding your voice, owning your mistakes, and learning to turn brutal online comments into motivation. They also reveal why being yourself - warts, bad jokes, and all - is the real secret to connecting with any audience, whether you're on stage or posting a video to 15 people.
You'll laugh, you'll cringe, and by the end, you'll realise that the fear holding you back isn't half as big as the reward waiting for you.
If you've ever wanted to find the courage to speak up, stand out, and make an impact, this episode is your permission slip to get started. Listen now and take the first step toward becoming the confident, engaging person you've always wanted to be.
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Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s bold leap from accessible to elite might just crash and burn - or redefine luxury forever.
But it doesn’t stop there. Dive into the dizzying rise of AI-generated everything - from eerily real political deepfakes to bots out-performing humans on social media (yes, even Dean’s doppelgänger went viral). They’ll also share war stories, like how a Gatwick airport meltdown landed Dean on national TV and why a guy making cucumber recipes might be a social media genius.
If you’re ready to laugh, rethink your content game, and maybe even question reality, this episode’s for you. Grab your drink (please, not a Blue Lagoon), and let’s explore the chaos and opportunity of the digital world together.
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This week, I’m sitting down with Holly Hayes.
She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there.
Holly knows what it takes to build influence and stay ahead in a fast-changing world.
We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform for real, unfiltered conversations.
Holly’s insights are straight from the trenches of two of the most competitive industries out there.
If you want to hear what’s really working in content right now or just need a bit of inspiration from someone who’s been there and done it, this is the episode for you. Don’t miss it.
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Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results?
In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat.
We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to asking the right questions that get your prospects to reflect on what they really need. I’ll also dive into why explaining less and listening more can completely change the way you approach your calls - and how to present your offer in a way that truly resonates.
Whether you’re a coach, consultant, or solopreneur selling your expertise, this is about creating a process that works for both you and your ideal client. So if you're ready to learn how to have better sales conversations that actually convert, this episode is for you.
Tune in to make your next sales call your best one yet.
Most small businesses and solopreneurs struggle with marketing.
They waste time copying big brands, following flashy trends, and spreading themselves too thin.
The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert.
Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only to see crickets.
The competition is fierce, and everyone seems to have a bigger budget, larger teams, and slicker strategies.
It feels impossible to stand out. You’re not Coca-Cola or Nike - you’re a small business owner with limited time, budget, and resources.
Trying to play the same game as the big players is a guaranteed way to lose.
What if you stopped competing on their terms and started playing to your strengths?
The secret isn’t about going bigger - it’s about thinking like an underdog.
Underdogs know how to be scrappy, focused, and strategic.
They don’t waste time mimicking the giants; they carve their own path.
With the right framework, you can simplify your marketing, build a loyal audience, and win clients consistently.
In this episode, we break down four essential steps to reduce the friction between you and your ideal clients.
You’ll learn how to create a clear offer, target the right audience, craft magnetic messaging, and build a time-saving system.
This isn’t about working harder - it’s about working smarter, so your efforts actually pay off.
Ready to ditch the big-brand playbook and market yourself like an underdog?
This approach will change the way you think about marketing forever.
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Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you.
I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck.
But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I’m sharing them with you so you don’t have to make the same mistakes.
If you want to save time, avoid burnout, and build a business that actually works, you need to start making smarter moves.
These seven lessons will help you do exactly that.
- Don’t let fear of being 'salesy' hold you back
When I first started using LinkedIn for business, I was terrified of looking desperate or salesy.
I was going through a really tough business split (some of you know the story), and everything felt up in the air. I needed business, but I didn’t want to come across as that pushy person.
But here’s what I learned: it’s not about being salesy, it’s about being personal and relevant.
I made the mistake of lumping all outreach into one category - the bad, the annoying, and the irrelevant.
But I realised, after a lot of time wasted, that it’s not about the outreach - it’s about how you do it. When you research someone, understand what they do, and craft a personal message, people appreciate it. Once I understood this, I started getting better responses.
So, don’t be afraid to reach out. Just be targeted. If you do it right, it’s a game-changer.
If you want to get clients, stop hiding behind your fear of looking desperate.
Take the time to research and reach out in a personal way, and watch the doors open.
- You don’t need a huge following to get clients
I spent a long time thinking that if I could just get more followers, I’d start getting more clients.
But the truth is, that doesn’t work. Sure, having a large following looks nice, but what does it matter if most of those followers aren’t interested in what you do?
I’ve seen influencers with massive followings struggle because their audience just isn’t the right fit.
More followers won’t fix a strategy problem. Focus on getting the right followers.
I’d rather have 500 followers who are perfect for what I offer than 50,000 who are just there for motivational quotes.
It’s not about numbers - it’s about quality.
Stop wasting time trying to reach as many people as possible. Focus on the people who are actually interested in what you offer, and you’ll start getting the results you want.
- Clarity is everything
At first, I thought I was clear about what I was offering.
But when I looked at my profile and content through the eyes of a potential client, I realised I wasn’t being clear at all. I was trying to appeal to everyone - business owners, marketers, sales teams. The problem was, each group had different needs and perspectives.
I learned that to really speak to someone, I had to be specific about who I was talking to.
So, I started tailoring my messages for specific groups.
The result?
A massive improvement in engagement and responses.
If you want to attract clients, you need to make it clear what you do and who you do it for.
The more specific you are, the more you’ll stand out and attract the right people.
- Engagement doesn’t equal success
Likes, comments, shares - they all feel good.
But I’ve learned that they don’t always lead to clients.
I’ve had people with 200,000 followers tell me they’re making no money.
I’ve seen people with huge engagement numbers still end up going back to a regular job because they couldn’t convert the engagement into business.
The real question is: are the right people engaging with you?
If your likes and comments aren’t coming from your ideal clients, they don’t mean much.
Engagement isn’t the goal - it’s a tool.
Focus on getting the right people to engage with your content, and you’ll see more clients in your pipeline.
- Content isn’t king - systems are
For a long time, I thought content was the key to everything.
Post enough, and clients will come to you, right?
Well, I learned the hard way that content alone won’t bring in the clients.
Sure, content helps you build your authority, but you need a system to convert that content into leads.
Without a system in place to handle the inbound interest, content is just fluff.
Systems are what bring in the business. The content is just the tool to get you noticed.
If you want predictable results, stop relying solely on content.
Build a system that converts your content into clients, and you’ll see steady growth.
- LinkedIn is just a room full of people
It’s easy to forget that LinkedIn is full of real people with real needs.
When I first started, I focused too much on the numbers and forgot to treat LinkedIn like a room full of people.
The best outreach I’ve ever done is when I’ve focused on the individual, taken the time to understand them, and made the message personal.
People can tell when you’ve done the work to understand them, as opposed to sending a generic message.
If you want to stand out, treat LinkedIn like a room full of people, not a mass of profiles.
When you focus on the individual and engage with them on a personal level, they’ll notice the difference.
To stand out on LinkedIn, stop treating it like a numbers game.
Focus on the people.
Personal outreach leads to more meaningful conversations and better results.
- Systems trump shiny objects
There are a lot of tools, hacks, and trends that promise to make LinkedIn easier.
Believe me, I’ve tried most of them.
But here’s the problem: if you keep chasing the latest shiny object, you’ll never get anywhere.
It’s a cycle.
The real key to success on LinkedIn is building a system you can rely on.
Systems don’t rely on trends - they work consistently over time.
And once you have that system in place, you’ll stop worrying about the latest hack or trend.
You’ll know what works, and you’ll stick to it.
If you want sustainable success, stop chasing trends.
Build a system that works for your business, and you’ll get predictable results without the stress of chasing every new trend.
So, what’s the takeaway here?
LinkedIn success isn’t about hoping for a viral post or trying every new trend.
It’s about having a clear strategy, focusing on the right people, and building systems that consistently work.
If you’re ready to stop wasting time and start building a business that works, reach out to me on LinkedIn.
Send me a message with the word "win," and let’s talk about how we can get your business on the right track.
Focus on systems, not hacks. This is how you build a business that lasts.
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Many business owners find themselves working long hours without seeing the income they expected.
They’re delivering value but aren’t reaching true financial freedom.
Imagine making £100k a year by working just 10 billable hours a week.
This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure that allows you to earn what you’re truly worth.
Without a strategic shift, most business owners will keep working hard without getting closer to real financial independence.
In this episode, we’ll explore the mindset shifts, strategies, and client-focused approaches that can help you move from feeling stretched to running a business model that supports a £100k income.
You’ll hear the story of a business owner who transformed their approach to ensure every hour is well-compensated.
This isn’t about quick wins but about building a sustainable business that respects your time and expertise.
If you’re ready to align your business with real financial goals, this episode will give you the insights to start that shift. Listen in to discover how to create a business that finally works for you.
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In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing.
It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore.
I’ve been there. Burned out.
Frustrated.
Wondering why the business I built for freedom started to feel like a trap.
In this conversation, I get brutally honest about how people-pleasing sneaks in and, before you know it, robs you of your energy, your time, and, frankly, your confidence. I'll take you through the moments I said “yes” when I knew I should have said “no” – and the exact cost of those decisions.
But this episode isn’t just my horror stories.
I’m sharing what I’ve learned about setting boundaries, the importance of clarity, and why respecting your own expertise is the only way to build something sustainable. Because here’s the thing: clients don’t hire you just to make them happy; they want results – and that only comes when you have the courage to stand firm.
This episode is for you if you’ve ever felt:
- Trapped by client demands
- Unsure of where to draw the line
- Tired of putting everyone else first
If you’re ready to protect your time, reclaim your work, and create something that works for you, don’t miss this episode.
It’s about delivering real value, on your terms, and building a business that truly serves you – without sacrificing your sanity.
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I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK.
We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast.
We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it.
We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends.
You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out.
And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat.
It’s not just about strategy, though.
We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic.
If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all.
Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way.
Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves.
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In this episode, we’re diving into something that can transform your business – the power of being yourself online.
Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in.
Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you.
Let’s take an extreme example – Donald Trump. Like him or not, his supporters back him because they feel he’s being real. He’s built a fanbase by being bold and unapologetically himself.
Now, I’m not suggesting you turn into Trump, but the principle holds - if you want die-hard supporters, you need to be bold. Be real. Be YOU.
And guess what? You don’t need thousands of fans. In fact, you probably only need about 100 true supporters to build a thriving business.
This episode will challenge you to stop playing it safe. Stop being vanilla. Start owning your personality, your opinions, and the way you do things.
When you do this, you’ll start attracting your tribe. People who believe in you, trust you, and buy from you.
If you’ve been afraid of being too much, of scaring people off, you’re holding yourself back. The truth is, people will love you more for being yourself.
So, are you ready to step up? Tune in and discover why being real is your best marketing strategy.
This episode will change the way you think about personal branding and show you how to stand out.
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Link to my GPT for you to try:
https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts
In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling.
But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI.
You’ve probably felt the frustration of putting out valuable, well-thought-out posts that don’t quite hit the mark.
Meanwhile, others seem to get all the attention with posts that feel far less substantial.
So, what’s missing?
It’s all about how you connect with your audience on an emotional level - and that’s where storytelling comes in.
This episode is packed with insights on how to use AI to enhance your storytelling, making your LinkedIn posts more relatable and impactful.
We’ll explore how to tap into your own experiences, turn them into compelling narratives, and engage your audience in a way that’s authentic and drives real results.
But there’s more. We’ll also share practical tips on how to integrate these AI-powered strategies into your content creation process, so you can keep your posts fresh and captivating without the overwhelm. Ready to turn your LinkedIn posts into client-attracting stories?
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We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back.
Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind.
I’m not here to sugar-coat it – rejection hurts.
But over time, I’ve learned that "no" isn’t the end. It’s just part of the process. In this episode, I’ll explore why so many of us let fear stop us from taking action, and how embracing failure can actually be the key to moving forward. You’ll hear some of my own stories, from moments that felt career-ending at the time, to realising that none of them truly mattered in the long run.
If you’re stuck because you’re afraid of failing, afraid of hearing "no," or worried about what people might think, this episode is for you.
I’m not going to give too much away, but let’s just say you might start looking at rejection a little differently by the end of this one. Let’s get into it
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Struggling to get your services off the ground?
Feeling like no matter how much you pitch, clients just aren’t biting?
In this episode, we’re unpacking why your offers might be falling flat.
Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface.
From unclear value propositions to targeting the wrong audience, we’re diving into the 8 biggest reasons your sales efforts might be missing the mark.
Ever tried explaining your offer and watched as eyes glaze over? That’s a sign your value proposition isn’t connecting.
Or maybe you’re talking to everyone and selling to no one? That’s another common trap we’ll explore.
What about your positioning - are you blending in with every other service provider, or standing out as the go-to expert?
And let’s not forget about your mindset. Do you truly believe in the value you’re offering? Because if you don’t, your prospects can sense it.
This episode is packed with the hard truths you need to hear to diagnose why your services aren’t selling and what needs fixing first.
Before you dive into more tactics or quick hacks, join me as we break down these 8 fundamental issues that could be costing you sales.
Tune in - your sales turnaround starts here.
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Sick of battling social media algorithms?
In this episode, I’m diving into why building an email list should be your top priority.
While social media is great for visibility, it’s not where you build real, lasting relationships.
Here’s the deal - you don’t own your audience on social.
With one algorithm change, your reach could vanish overnight. But with email?
You get direct access to your audience every single time.
An email list lets you build a community that’s yours. You can nurture potential clients who aren’t ready to buy right now but might be in the future. You can stay top of mind, share real value, and build trust - all without worrying if today’s post will even get seen.
And guess what?
I’ll be your first subscriber.
If you’re ready to build an audience that’s algorithm-proof and always in your control, this episode is for you. You’ll learn why an email list is like a goldmine of future clients, and how to get started - even if you’re brand new.
Don’t leave your business in the hands of social media platforms. Tune in now and let’s start building your email list today.
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You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere.
No traction.
No leads.
No growth.
It’s like you’re spinning your wheels, putting in all this effort for zero results.
You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing.
The frustration builds.
Self-doubt creeps in.
You start questioning whether LinkedIn is even worth your time.
But here’s the thing: LinkedIn can be a game-changer... if you avoid a few simple mistakes that might be quietly sabotaging your success.
In this episode, I’m breaking down the 9 biggest LinkedIn mistakes that are keeping you stuck.
And, more importantly, I’ll show you exactly how to fix them.
We’ll dig into what’s really holding you back and how to turn things around - so you can finally start seeing the results you deserve.
Ready to make LinkedIn work for you, instead of feeling like it’s working against you?
Tune in now.
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Many people struggle with low engagement on LinkedIn. They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction.
The typical advice of "just add more value" doesn’t cut it – there’s a missing piece that most aren’t aware of, something crucial about how LinkedIn actually works.
You know the feeling: you spend time crafting insightful posts, sharing knowledge, offering value – and yet, you’re lucky if a few people even give it a like.
Meanwhile, someone else’s blurry selfie or simple update blows up with likes and comments. It’s maddening. You’ve tried being consistent, adjusting your messaging, maybe even jumped on the AI trend.
Still, it’s as if your content is invisible. You wonder what you’re doing wrong, and why LinkedIn’s algorithm seems to be working against you.
It’s time to stop tweaking your content randomly.
The solution lies in understanding the mechanics behind visibility on LinkedIn – and it has nothing to do with being more valuable. The secret is mastering how long you can keep people engaged.
I use a simple but effective 25-second principle that can dramatically increase your reach.
This isn't about writing longer posts or forcing engagement – it’s about understanding how the platform measures attention. Once you apply this, you'll see the difference, and your content will finally get the visibility it deserves. Tune in to learn how you can start applying this today without overhauling your entire strategy.
Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis.
In this episode of Mindset, Marketing, & Money, we’re digging into why overthinking is holding you back from the freedom and success you’re striving for. We’ll talk about the fear that keeps you hesitating—the fear of making the wrong decision or not being enough - and how that mindset is sabotaging your progress.
I’ll share why jumping from one marketing tactic to another, relying on content that’s safe, or waiting for perfect answers from others won’t get you anywhere. Instead, you’ll discover how imperfect action is the key to unlocking your growth, whether that’s through more confident outreach or taking ownership of your brand strategy.
This episode is packed with actionable strategies, from setting deadlines that force you to decide to narrowing your options so you can make faster, smarter moves in your business. Most importantly, we’ll dive into how shifting your mindset from cautious to unstoppable can help you get consistent leads, land premium clients, and build the business you truly want - without the overwhelm.
If you’re ready to move from stuck to unstoppable, this episode is for you. It’s time to take bold action and finally see the results you’ve been waiting for.
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Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all?
In our latest episode, we’re diving into the secret of breaking free from the noise by becoming a category of one. Imagine a business where you’re not chasing clients or fighting for attention. Instead, clients seek you out because there’s no one else like you. This episode is about helping you build a business that aligns with your biggest dreams, one where your unique strengths, story, and personality are your greatest assets.
We’ll walk you through the five key elements that make you impossible to compete with: embracing your personality, narrowing down your audience, solving specific problems, developing your unique methodology, and uniting your clients against a common foe. These aren’t just tactics—they’re a powerful combination that will set you apart and help you lead with confidence.
But we don’t stop there. We also tackle the hardest part of this journey—showing up as your real self in a world that’s constantly telling you to blend in. Authenticity is scary, but it’s also the only way to build something meaningful and fulfilling.
If you’re ready to stop competing and start leading, this episode is for you. Tune in, and let’s build your category of one.
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Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to convert attention into sales, or how to stay consistent without burning out, this episode has you covered.
I break down the essentials of building trust at scale, why it's critical for your brand, and how to make sure your audience is consuming your content—not your competitor's. We also explore the secret to creating content that resonates with your audience on a deeper level, even when you're feeling stuck. You’ll learn how to define your target audience, tap into their specific pain points, and create content that speaks directly to them.
Plus, I address questions about balancing quality versus quantity, how to go viral (and whether you even should), and how to repurpose your content without sounding repetitive. If you’ve ever wondered how to make your content strategy work smarter, not harder, I’ll show you exactly how I do it—and how you can too.
This episode is packed with practical tips, real-world examples, and proven strategies to help you master content creation, build a loyal following, and scale your business. Whether you’re a seasoned marketer or just starting out, you’ll walk away with actionable insights that will elevate your content game. Listen now to get the answers to the 20 most important questions every content creator needs to know!
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Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game.
The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that?
In this episode, we’re breaking down why chasing likes and comments is just a game of smoke and mirrors. We’re here to talk real strategy—how to build genuine connections that can’t be taken away by a simple algorithm tweak.
We’ll get into the gritty details of why focusing on relationships, not metrics, is the only way to create long-term success online. If you’re done with the rat race and ready to do things differently, this one’s for you.
Tune in, subscribe, and get ready to ditch the algorithm and play the long game.
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In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth.
I’ll share my personal journey – how back in 2012, I almost jumped into the online course game but held back due to self-doubt. Spoiler: I now see that I might have made a different decision knowing what I know today.
We’ll discuss the four key challenges every course creator faces: from generating traffic, managing costs, and breaking through saturated markets, to the often-overlooked issue of shockingly low course completion rates. Is selling an online course really the best way to grow your business, or could a high-ticket package offer more profitability and impact with fewer headaches?
Whether you're a business owner considering launching your first course or an entrepreneur looking to diversify your income streams, this episode will help you decide if selling an online course is the right move for your business—or if there’s a better option waiting for you.
Tune in for practical insights, hard truths, and strategies to make sure your next step is the most profitable one. If you're serious about scaling your business online, this is an episode you can't afford to miss.
Don't forget to subscribe—future episodes will cover more actionable strategies for building your business online, including expert insights on affiliate marketing, email list building, and more!
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In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you.
During the live event, I revealed the secrets to identifying two key types of hot prospects on LinkedIn: intent-based and proximity-based. Intent-based prospects are already showing interest in services like yours—they’re the low-hanging fruit you can’t afford to miss. Meanwhile, proximity-based prospects are closer than you think—visiting your profile, engaging with your content, and just a message away from becoming your next client.
This isn’t just theory—it's a step-by-step breakdown of how I personally find these prospects week after week, with practical tips you can apply immediately. From using LinkedIn’s search tools to leveraging profile visits and commenting in active groups, you’ll learn how to carve out just 30-40 minutes each week to build a pipeline of hot leads without spamming or cold pitching.
We’ve edited the best moments of this live session into a podcast that’s packed with actionable insights, real-life examples, and a no-nonsense approach to LinkedIn lead generation. Plus, I share my thoughts on why finding these hot prospects should be a small, but consistent part of your overall LinkedIn strategy. If you’ve been posting endlessly and getting nowhere, this episode will show you how to flip the script.
Don’t miss out on this dynamic, hands-on session that could change the way you approach LinkedIn forever.
Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top.
From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, this conversation is packed with raw, real-life experiences and actionable advice. I share some of my toughest client encounters, the mistakes I made, and the lessons learned.
If you're tired of bending over backwards for clients who don’t respect your expertise, this episode is for you. Tune in to learn how to take control, stand your ground, and build healthier, more profitable relationships.
Don't miss this no-nonsense guide to protecting your business and your peace of mind—subscribe now and get ready to level up your client game.
In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business.
Louise talks about the challenges of starting something from scratch, how she found her audience through grassroots marketing, and the power of building real relationships. She shares how tapping into local networks and being genuine with her audience helped her grow a loyal customer base organically.
This conversation isn’t just about business—it’s about creating something bigger than just profit. If you’re a business owner trying to figure out how to connect with your market, or if you’re looking for a more community-driven approach to success, this episode is packed with practical takeaways. Join us as we discuss why trust, longevity, and getting out into the real world are key to building a sustainable business.
And hey, if you want to hear more from Louise, let me know! If we get lots of comments and subscriptions, I’ll bring her back to talk about launching her nutrition business and all the ups and downs that come with it.
Feeling like Big Tech's taking more than their fair share?
In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you?
Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you paying for subscriptions you barely use? You’re not alone, and it’s time to put an end to it. Alexander spills the beans on how big businesses are wasting millions and shares how you can keep that cash in your business instead.
Think your procurement team’s got it all covered? Well, think again! Even the sharpest teams can get tangled up in Big Tech’s clever deals. We’ll chat about why going it alone isn’t always the best move and how Alexander’s strategies can help you negotiate like a pro. You’ll learn how to spot the tricks vendors use to drain your resources and, more importantly, how to turn the tables and get more bang for your buck.
We’ve got real stories of companies that slashed their software costs and turned those savings into growth. Whether you’re tech-savvy or just trying to trim the fat, this episode’s packed with practical tips to help your bottom line.
In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients.
You’ll hear stories about influencers who have massive engagement but struggle to make a penny—and learn how you can avoid their mistakes. We’ll break down why going beyond generic content is key and how injecting your unique perspective can make all the difference.
Discover the power of picking a niche and why focusing on a specific problem you solve can be your secret weapon. It might sound counter-intuitive, but narrowing your focus could open up a world of opportunities and make client acquisition a breeze.
We’ll also chat about the fear of missing out on opportunities when you specialise and how to overcome it. Get the lowdown on creating content that attracts attention, nurtures relationships, and seals the deal. Plus, learn the importance of showing up consistently and speaking your audience's language to build trust and credibility.
Whether you’re new to the game or looking to sharpen your strategy, this episode is packed with insights to help you stand out and make your LinkedIn presence truly pay off. Tune in to find out how to connect who you are with what you offer and solve the problems your audience cares about.
Want the Content Ideas for your personal brand? Find me on LinkedIn, X or Insta.
Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout.
Imagine feeling confident in your ability to connect with the right people without endless hours wasted on ineffective strategies. The stress of not knowing where your next client will come from can be overwhelming, and it’s easy to feel defeated when you're bombarded with others’ seemingly effortless success stories on social media.
Join me on this special 100th episode where I break down a simple, effective strategy to help you land your first ten clients on LinkedIn. You’ll learn how to target the right audience, understand their pain points, and craft a compelling offer that speaks directly to their needs. Say goodbye to unnecessary complications and hello to a straightforward plan that works. Listen now and take the first step towards building a thriving client base!
I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your personal brand.
We’ve all seen it: the endless diagrams, the celebrity-like projections, and the constant pressure to put on a show. But let’s face it, personal branding has become a bit of a circus. People are tying themselves in knots trying to figure out what it means and how to make it work for them. That's why I’m here to demystify personal branding and give you the tools to create a brand that is genuinely you.
In this episode, we dive into the essence of personal branding. It’s not about pretending to be someone you’re not or chasing likes and follows. It’s about creating a character that reflects your true self—your expertise, your stories, and your unique perspective on the world. Think of it as crafting your very own Indiana Jones character, complete with your quirks, values, and backstory. You don’t need to reveal everything, just enough to connect with people and build trust.
Trust, my friends, is the currency of the future. In an era where everything is fakeable—followers, reviews, even success—building genuine trust through your personal brand is more critical than ever. It’s about being consistently present and authentic so people know who you are and what you stand for when they need your expertise.
We also explore the idea of typecasting yourself in your industry. Just like Liam Neeson found his niche with action-packed roles, you can find your sweet spot by focusing on solving one key problem for your audience. This doesn’t mean limiting yourself but rather creating a strong, memorable brand that people immediately associate with a particular need or expertise.
Building a personal brand isn’t about overnight success. It’s a journey, a compounding process that grows and evolves over time. I’ll share how you can document your progress, celebrate your milestones, and keep pushing forward even when it feels like you’re not making much headway. Remember, personal branding is about the long game.
Throughout this episode, we’ll discuss how to balance authenticity with professionalism, how to project the right image without losing yourself in the process, and how to stay consistent in a world where attention spans are shorter than ever.
So, if you’re ready to step up your personal branding game and create a brand that’s not just seen but truly felt, hit that play button. Let’s embark on this adventure together and unlock the power of personal branding.
And hey, if you find value in this episode, please subscribe, leave a comment, and share it with others who might benefit from a fresh take on personal branding.
Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than good.
Ever wondered why the vast majority of online courses have a completion rate of just 6%? Or why employees return from workshops bursting with enthusiasm, only to slip back into old habits within weeks? Jeremy pulls back the curtain on these issues, revealing that the real challenge begins after the workshop ends. It’s not about ticking a box or having the best content; it’s about embedding that knowledge into daily practice.
In this candid conversation, Jeremy shares his journey from HR director to founder of Black Isle Group, driven by a passion to make learning truly impactful. Learn why behavioral change is so tough, how our brains are wired against it, and the small, incremental steps that can lead to lasting improvement. Jeremy also introduces the concept of 'nudges'—small actions that can significantly enhance retention and application of new skills.
Whether you’re an HR professional, a team leader, or someone passionate about personal development, this episode is packed with insights. Jeremy's experience and practical advice will help you transform training from a mere formality into a powerful tool for real change.
In this episode, I reflect on a transformative trip to the US, where stepping away from my daily routine allowed me to see things from a fresh perspective. I hope that by sharing my experiences, you too can find inspiration and seize the unexpected opportunities that lie around you.
Let’s set the stage. About ten days ago, there was a global IT glitch that disrupted planes, hotels, trains, and major businesses. This chaos was triggered by an error from the cybersecurity company Crowdstrike. I was at the airport during the meltdown, capturing the growing queues and posting the footage on TikTok and Twitter. Within hours, my videos went viral, garnering around 200,000 views on TikTok and 80,000 on Twitter. Suddenly, I was in high demand for TV interviews, reporting live for ITV, BBC, and Sky News. This frenzy showed me how hungry people are for real-time updates during global events.
From this unexpected burst of online fame, a company even wanted to buy the rights to my footage. It was a surreal experience, and as I jetted off to the US for a series of workshops, I couldn’t help but reflect on the vast sea of opportunities surrounding us daily. Often, we let the doom and gloom of news and social media convince us that opportunities are scarce, but in reality, they are abundant.
As a business owner, you might feel overwhelmed by the notion that there’s a lack of opportunities due to economic challenges. However, the truth is, there are countless opportunities at our fingertips. The key is to recognize and seize them. For instance, I've had scenarios where seemingly insignificant meetings turned into life-changing deals. One coffee meeting, which I almost skipped due to skepticism and past disappointments, led to a project pitch and eventually the biggest deal of my career. This experience taught me that opportunities don’t always come neatly packaged.
I've been active on social media for nearly 20 years, posting across various platforms. Recently, someone reached out to me for a meeting after seeing my Twitter posts. Initially, I was hesitant due to the long drive and my past encounters with time-wasters. However, I took the plunge, and although the initial meeting seemed fruitless, it eventually led to a significant project pitch. This was a stark reminder that we must remain open to possibilities, even if they don’t immediately seem promising.
One major takeaway from my travels and experiences is the importance of building relationships and personal branding. Being visible and nurturing connections can unlock opportunities that no business plan can predict. Often, we miss these chances because we are too focused on our to-do lists and productivity.
For instance, filming a TikTok video at the airport led to my footage being featured on major news outlets. This wasn’t planned or expected, but being in the right place at the right time and sharing my experience created a significant opportunity. It’s crucial to be present and aware, allowing room for these unplanned moments.
In summary, as solopreneurs or small business owners, it’s essential to invest time in building relationships and your personal brand. While not every interaction will lead to immediate success, these efforts create a foundation for significant opportunities down the line. Reflect on your approach: are you allowing space for relationship-building and personal branding, or are you too consumed by daily tasks? The unexpected opportunities are often disguised as time-wasters. By staying open and proactive, you can turn these moments into game-changing opportunities. So, take a step back, build those connections, and stay present in the moment – you never know what incredible opportunity might come your way next.
In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insights to help you find and voice your strong opinions, integrate your multiple personas, and build that essential core audience who will value your depth and substance.
Tune in to discover how you can effectively navigate the social media landscape, stand out without compromising your values, and ultimately succeed by being unapologetically yourself. If you’ve ever felt sidelined by the noise, this episode is your guide to breaking through.
Join me as we unravel the secrets to mastering the art of self-promotion and making your expertise shine in a crowded digital space. Don't miss out—your breakthrough starts here.
In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to leverage LinkedIn for personal branding and career advancement.
One of the key takeaways from our conversation was the importance of a well-crafted LinkedIn profile. Greg emphasized that having a professional headshot, an engaging background photo, and a headline that not only states your current role but also hints at your future ambitions are crucial. These elements are your first impression and can significantly impact a recruiter's decision to delve deeper into your profile.
Greg also highlighted the significance of showcasing your achievements succinctly. Instead of writing long paragraphs, he advised using bullet points to list your accomplishments, starting with quantifiable results. This method captures attention and provides a clear picture of your capabilities and successes. For example, stating "229% of quota in sales" immediately draws attention and indicates your performance level.
We also discussed the value of recommendations. Greg strongly recommends collecting LinkedIn recommendations as social proof of your skills and work ethic. These testimonials can be repurposed in your CV, adding another layer of credibility. He shared a powerful anecdote about how a well-timed recommendation from a mutual connection helped him secure a job, underscoring the impact of this strategy.
In terms of standing out in a crowded market, Greg mentioned the importance of aligning your profile with the keywords and skills relevant to the jobs you're targeting. Recruiters often use LinkedIn like a search engine, filtering profiles based on specific skills. Ensuring these keywords are prominent in your profile can make you easier to find and more attractive to potential employers.
Finally, we touched on the proactive use of LinkedIn. Engaging with content, sharing industry insights, and being an advocate for your current employer can all reflect positively on you. This activity demonstrates your enthusiasm and thought leadership, traits highly valued by hiring managers.
For anyone looking to refine their LinkedIn profile, Greg's advice is gold. Whether you're actively seeking a new job or just looking to advance your career, optimizing your LinkedIn profile can make a significant difference. If you need personalized guidance, Greg is available through his website, getlinked.pro.
Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people pull for a bit of virtual fame.
We’ll uncover why some LinkedIn users think it’s a brilliant idea to post wedding photos with B2B marketing tips or share selfies from the toilet to highlight their non-stop work ethic. I'll delve into the psychology behind these posts, the dopamine rush of going viral, and the harsh reality that fame doesn’t always translate to fortune.
If you've ever rolled your eyes at a LinkedIn post or felt second-hand embarrassment for someone else's attempt to go viral, this episode is for you. I’ll offer my candid take on how to navigate LinkedIn’s cringe landscape without losing your credibility or dignity. Tune in for a blend of humour, hard truths, and practical advice on maintaining your professional reputation in the social media jungle.
🔊 Listen now and learn how to keep your LinkedIn game strong without resorting to cringe-worthy tactics!
Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode:
- Where do I start on LinkedIn?
- What should I post about?
- Should I post personal content on LinkedIn?
- How should I outreach to people?
- Do I need Premium or Sales Navigator?
- Should I use hashtags on my posts?
- How do I increase my social selling index?
- Should I put links in my posts?
- Do I need a company page?
- How do I get more engagement and visibility?
If you're new to the podcast, hit that follow button and subscribe for more tips on selling through social media, especially LinkedIn.
Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.
In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives while delivering sustainable health improvements. From habit optimization to tackling the fitness industry's misleading quick-fix culture, Cameron shares his insights and strategies for achieving lasting wellness. Whether you're a CEO struggling to balance work and health or just looking for genuine fitness advice, this episode is packed with valuable nuggets that challenge conventional wisdom and inspire actionable change. Join Dean and Cameron for a candid conversation that goes beyond the gym to address the broader impact of health on leadership and life.
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I catch up with Geraldine Spurway and we talk about the realities of being a content creator.
So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM.
I tell you what I think of his brand and how he is positioning himself on LinkedIn.
We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved.
So how do we do that? We need to master winning with a simple strategy, get stability in your revenue before you go for the big bold plans.
Believe me I've learned this lesson the hard way.
Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people actually make money?" Together, we dive into different ways of monetizing online content and discuss the best practices employed by the most successful people in this space.
You'll learn about two primary revenue models to monetize online writing; the back-end model and the front-end model. Both have their nuances, but the difference is essentially who pays and who benefits from your writing - the audience or the sponsor brands. We go through step-by-step how each model works and how beginners and experienced writers can navigate these paths to financial success.
Writing online can muster more than generating income from blogs, tweets, and more traditional methods. We're talking online courses, templates, masterclasses - knowledge is a valuable commodity that has thrived for centuries, and the digital age has breathed new life into this trade.
What's the secret? Dean shares a comprehensive plan – from defining what to sell, creating the right content, building an email list, and best leveraging social media. Learn how these components work, how they connect, and how they can be maximized.
Success is not without work. With a realistic approach and perseverance, you can build a loyal audience and eventually transition into more comfortable and lucrative prospects. The podcast wraps by discussing the challenges and setbacks that you may face and how to overcome them for a thriving writing business that earns.
In the end, we emphasize the need for commitment, dedication, and consistency in this liberating journey towards financial freedom. The digital world is overflowing with opportunity – it's the perfect time to start your online writing venture!
This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up were oddly similar. Both companies, despite their diverse dynamics, had struggled with leveraging social selling via LinkedIn and were wondering why it simply wasn't working out for them.
From attempting to post engaging content, to outbound messaging, and even attending one of LinkedIn's training sessions, the companies couldn't quite grasp how to effectively use the platform for sales. But having worked extensively on these exact issues, it was a situation I relished. It allowed me to share some crucial insights about why such problems occurs, not just to them, but to many others trying to use LinkedIn for sales.
LinkedIn, a colossal platform with a billion members, is a fundamental spot for salespeople, marketers, and solopreneurs to start their journey. The focus usually hovers over content, an avenue to get oneself known and visible, with an added eagerness to harness high engagement rates. But it is significant to remember that engagement isn't the be-all and end-all of social selling—resonating deeply with potential customers is.
The common mistake that many businesses make with LinkedIn is believing that a higher volume of eyeballs on their content equals more leads. But it is crucial to understand that the key is not in persistent expansion of viewership, but resonating with the target audience. Content alone can't generate sustainable sales; it's shooting out a signal that exactly the right people can pick up, rather than just making more noise that attracts a broader, and consequently more irrelevant, audience.
Instead of trying to cover broader demographics hoping to catch the right people, the secret is more in adjusting your frequency, dialling it into a form that speaks exclusively to your ideal customer. LinkedIn's improved algorithm works towards matching relevant content with users who resonate with it. Streamline your content to serve a specific audience rather than all possible audiences to maintain relevance and resonance. Crafting highly targeted content may mean having fewer impressions, but the majority of these impressions will be absolute gold.
No matter how broad your service or product offering might be, it is always more effective to present a curated, focused network that avoids confusing your audience and the LinkedIn algorithm. The focus is to encapsulate the needs and interests of one specific audience, with a critical understanding that not all content will be relevant for everybody.
Want to know more?
Drop me a line deanseddon.io/links
It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place.
I'm unpacking the five critical reasons your LinkedIn posts for engagement might be falling flat and, more importantly, how tiny tweaks can turn things around. First off, let's talk about the elephant in the room: an unfocused network. It's easy to overlook, but who you're connected with on LinkedIn can significantly impact the reach and engagement of your posts.
If your network is a mishmash of past and present industries, it's time for a clean-up. Tailoring your network to reflect your current focus ensures your LinkedIn posts for engagement are seen by the right eyes, making all the difference. Next up, an unfocused message. This is a biggie.
Trying to appeal to everyone often means you resonate with no one. If you want your LinkedIn posts for engagement to cut through the noise, they need to speak directly to your ideal clients. Make it crystal clear who your content is for, and watch as engagement starts to climb. Now, let's tackle content length. In the fast-paced world of LinkedIn, less is often more. Keeping your posts concise and to the point can help hold your audience's attention, boosting those crucial engagement rates.
Remember, overwhelming your audience with too much information can lead to them tuning out, not tuning in. Complexity is another engagement killer. Simple, straightforward content not only performs better but is also more accessible to a wider audience. If you're tackling a big topic, consider breaking it down into a series of posts. This approach keeps your LinkedIn posts for engagement digestible and engaging, encouraging your audience to come back for more. Lastly, the power of discussion cannot be overstated.
Posts that invite opinions and foster conversation naturally generate more engagement. Instead of broadcasting information, try to spark a dialogue. Ask questions, share ideas, and encourage your followers to weigh in. This strategy not only boosts engagement but also builds a sense of community around your content. In conclusion, if your LinkedIn posts for engagement aren't performing as well as you'd hoped, don't despair.
By focusing on these five areas, you can dramatically increase the impact and reach of your content. Remember, LinkedIn is a powerful tool for connecting with potential clients and building your personal brand, but it requires a strategic approach to truly harness its potential.
So, take these tips, apply them to your next posts, and watch as your LinkedIn engagement begins to soar.
Remember the reason why you are doing this.
What's your why?
➡️ It's easy to get distracted and pursue the wrong goals
➡️ It's easy to follow someone else's plan for you life
➡️ It's easy to do things for no reason
Ignore the noise.
Your why is your personal mission.
It's the reason you're doing this.
There is nothing more powerful, persuasive or engaging than someone on a mission of conviction.
Tell the world your why.
Don't believe the nonsense - you want to make social selling work, you need my 5 Point Plan.
Connect with me on Instagram, LinkedIn or X to get a copy.
Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message.
How social selling can improve your outreach success.
You've read the gurus post.
Their advice is "post great content and you'll get enquiries"
That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments.
The content money machine is a myth.
You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm.
You need a repeatable process that gets you clients, without overwhelm or sales pitching strangers.
You need a system that is consistent and doesn't trash your credibility.
That's why I teach people how to use my Educational Selling Method - a way that 854 coaches, consultants and thought leaders have used to spend more time doing what they love and less time selling.
If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do.
I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.
Does Lilach Bullock really hate social media?
Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue.
Like this podcast, subscribe for more updates at www.deanseddon.io
It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.
Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page
I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads
Ever find yourself chasing leads with no rhyme or reason?
Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should only be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.
Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry.
So, how are you helping buyers research you?
How are you building trust outside the eco-system of social media?
What are you doing to educate your buyers?
It's great to build on social, but what happens when the buyer goes to Google?
The reality is, buyer behaviour is changing, buyers are more cautious.
Can you really make money from a personal brand?
Do you really need to be a celebrity online?
In this Episode, we're going to take a look at the mindset of scarcity and how the fear of competitors copying, prospects learning and not needing you is holding you back.
The amount of times I've heard "If I share too much, if I give too much away, why would people buy from me"
People aren't buying you for your information, they are hire you to get more certainly about reaching a destination.
Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business.
Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.
Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it.
Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.
Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn.
As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to in control. Instead of chasing clients, I've got a flow of people who ask for my help. Why? I refined my strategy and executed on it to build for the long term, not just chase the quick wins all the time.
Listen to the full episode.
Come find me here:
https://www.linkedin.com/in/deanseddonio/
Check out the Course:
Check out the Six-Figure LinkedIn Course
I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others.
In this episode, we run through…
- How brands can connect with evolving audiences and overcome the challenges of standing out on social media.
- The secrets to fostering bravery, creativity, and learning from competitors to elevate your brand.
- Exploring the agency landscape and uncovering the importance of prioritising quality over quantity.
I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International
Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals.
If you are in sales, this is one podcast episode not to be missed.
When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used.
Here is the start to a series on leveraging LinkedIn to win more business
It's time to take control of your life and your business.
Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions?
Don't worry, you're not alone.
In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I
Whether you're a seasoned entrepreneur or just starting out, this episode is for anyone looking to work smarter, not harder in 2023.
So, put on your game face and let's get started! We guarantee by the end of this episode, you'll be feeling fired up and ready to take on the world.
So, what are you waiting for? Hit the play button and let's get to work!
I'm eating my words. I told people LinkedIn Groups were dead and not to bother.
Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement.
Check out my new mini course ContentLab for LinkedIn
In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth.
We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it.
The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution.
But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right.
Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.
Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber.
Should social content be scrappy?
Or should it be a Hollywood production?
Learn how one of the biggest companies online today approaches its social channels and why they do it.
You'll also get some great tips to get social content done faster.
In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media.
On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective content.
On the con side, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for it to spread misinformation or perpetuate harmful stereotypes. There is also the issue of job displacement, as the use of AI for content creation could potentially lead to the reduction of human labor in certain fields.
Overall, the use of AI for content creation is a complex and nuanced topic, and I'll be sharing 3 simple ways ChatGPT can help you create content.
In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media.
I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content
Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners.
They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions?
Connect on LinkedIn Connect with Sarah Farmer
Connect with Dean Seddon
Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting?
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes.
In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales.
Connect with Terry on LinkedIn - https://www.linkedin.com/in/terrychiu/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
What's stopping you getting clients? What is holding you back from getting progress in your business?
In this episode we look at where the problem could be and how unblocking issues can explode your business.
Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions…
How do you make your meetings more effective with clients? How should accountants build a relationship with their clients? What business drivers should business owners and CEO be focusing on?
Connect with Bob Harper on LinkedIn - https://www.linkedin.com/in/bobharperuk/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Dean talks with Rob Nicholls, a specialist in Increasing Margins & Profitability for Small Businesses. Answering various questions like… How do you increase the effectiveness of your business? Where is business heading during the looming recession? Can the UK become energy-dependent?
Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertrnicholls/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Dean Seddon talks with Marc Engall, Enterprise Account Executive and CEO of Salient Knives Limited. Marc has recently released a new book titled: Selling The Fundamentals. Throughout this episode, Marc and Dean discuss, what’s changed in sales, where LinkedIn fits in the sales process and what skills a salesperson needs to sell today.
Selling The Fundamentals: Get The Book
Connect with Marc on LinkedIn
Connect with Dean on LinkedIn
Dean is joined by James Rimmer Portfolio Chief Financial Officer and cost management specialist. Dean and James discuss cost savings, budget and recession. Can there be any positives and takeaways from the current world events? How can businesses help themselves navigate their finances today?
Dean talks with David Wood, who has personal experience in scaling and exiting businesses for millions. Currently focusing on coaching business owners on how to grow and scale their businesses. In this episode, Dean and David discuss running a business, David’s story and how to add value to your clients.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidjwood01/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Dean Talks with James Rostance, CEO and Video Case Study Producer at Story Hero®. James leverages the case studies of companies to improve their conversion rates. In this unscripted talk, Dean and James discuss the impact of James’s work and how business owners can use these case studies to place their businesses above the competition.
Connect with James on LinkedIn - https://www.linkedin.com/in/jamesrostance/?originalSubdomain=uk
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Dean talks with Frazer Fearnhead Director of Blue Silver Consulting. Frazer specialised in Mindset and business success coaching and in this episode, Dean and Frazer talk about Frazers past experience with growing and scaling businesses. As well as the key aspects of growing a business and the mindset you need to have to make it successful.
Connect with Frazer on LinkedIn: https://www.linkedin.com/in/frazerfearnhead/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Dean and Richard Pakey, Franchise Expert, Managing Director of UK & Overseas Franchise Consultants at Lime Licensing Group
Together Dean and Richard run through the benefits, trails, and thoughts on business franchising. How they are affected by recent events, and how businesses could leverage franchising for themselves.
Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-pakey-vfp-0b46ab147/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Dean talks with Kiki Stanton, founder of Kiki Kirby Consultancy & Coaching who specialise in creating high-performing teams, healthier people, better bottom lines through humans and heart-centred approaches.
Kiki and Dean discuss bridging the disconnect between burnout and your purpose.
This podcast is all about finding the right balance between your goals, time and finding the right coach that can help you achieve it all.
Connect with Kiki Stanton on LinkedIn: https://www.linkedin.com/in/kikikirbycoaching/?originalSubdomain=uk
Dean talks with Danny Eycott, Event Video Director at The Content Creatives. This podcast is all about selling and promoting events with video, post-event media strategy, and making your video content sweat.
Dean and Danny discuss the importance of capturing your events and how you can make that content feed your marketing time and time again.
Connect with Danny on LinkedIn - https://www.linkedin.com/in/daneycott/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/
Dean talks with Anastasiya Kelput, founder of Digital Dom, who specialises in helping organisations deliver value at scale by adopting lean, agile org structures and optimising software delivery frameworks. Digital Dom is a bespoke software development house and an engineering powerhouse. In the episode Dean and Anastasiya, discuss digital transformation. How to position your business so the technology works for you and does not become another expense.
In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.
Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.
Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/
I did a survey recently and found that the big challenge every business owner is facing is getting more clients and making more money.... but I also found that 30% felt their business was becoming a job.
In this episode we look at why taking ownership of the value exchange in your sales, marketing and customer service will make you more money and help you close more clients.
In this episode, we look at LinkedIn Direct Messaging strategy and why most people have it wrong...
Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social media and building trust. How you can use social media to shape the image of your brand, as a business and as a person.
"Teach someone to fish and they'll learn you sell fishing poles".
Dean talks with Jarrett Thomas Senior Enterprise Account Manager at Hootsuite.
Jarrett runs through his sales journey online, selling on personality and how he managed to sell £70k in two weeks using social selling.
This is the most important episode I'll probably ever produce.
Why? Because this is the most important episode, not for me, but for you.
For those who have had disappointment in marketing. For those frustrated with inconsistent results. This is it.
5 Reasons You Aren't Getting Inbound Leads
There 5 Simple reasons why you aren't getting inbound leads...
Sometimes you could have just one little element which is off, which could be holding back the floodgates...
Other times, I've met people where they had something wrong in all five areas.
Take a look at the carousel and let's fix it.
Do you need some help, take a look at my programme we have an intake in May.
💷 Do you want clients Who Want to pay you more?
📅 I'll show you how to achieve it in 90-days or less
👊 Follow for more
Did you know you are probably under charging?
If you are selling your skills or expertise, then anything under £250 probably means you have an unscalable business if you are doing 1:1 support.
In this episode I unpick the pay-be-the-hour pricing model and show you what is the difference between charging £100 per hour and £250 per hour.
Most people don't realise that £100 per an hour even for a solo-coach just won't work or scale up.
In this episode we look at the problem of an Ads-first mentality to marketing. PPC is great but when you look at it, it doesn't replace organic success, it extends it. Many are using Ad's at the cost of organic, which in the long run as ad platforms changes, could leave you up the river without a paddle.
In this Episode we look at the mistakes lots of marketers make on social media. I've done these, you've done these and some people are still doing these! But don't worry, you'll be forgiven as these are common mistakes which are easily fixed....
In this episode we look at how to get inbound leads from content and how do you systemise it so you can repeat the process. We discuss the big reason people struggle to get leads and why your value proposition is key to unlocking inbound leads.
I'm going to walk you through the hacks on LinkedIn to get organic reach and the potential pitfalls. I'll also share with you to the long term wins to build an audience using content on Linkedin.
Why do coaches and consultants, or even subject matter experts struggle to master marketing? There is one big reason why many coaches and consultants find themselves exhausting their referrals and network and then stumbling around for clients.
How do you come up with fresh content ideas? How do you avoid blank page paralysis? How do you keep the content flowing when you have days when you CBA? In this episode we look at how content can bring you lots of business and how to keep it working for you day in an day out.
Feast and famine in your business can slow down your growth.
Feast and famine cycles are a common problem for businesses that struggle to grow month after month. In this episode we look at the root cause of feast and famine cycles, how they affect your business, why you should fix them instead of focusing on short term results, and what you can do to solve it once and for all.
If you're using LinkedIn to sell, this episode is a must listen.
Sales Navigator has been around for years and it's finally getting the attention that it deserves. It's one of the most powerful tools in your arsenal if you want to get more leads and close more sales.
You can't afford not to listen!
Did you know that less than 1 out of every 100 people who receive a message from someone they don’t know will respond?
And, did you also know that it takes an average of 7-8 messages before someone responds to one of your outreach messages on LinkedIn?
This means if you send the same message over and over again, chances are very high that person will never see it!
In this episode I share my best tips for making sure your messages are effective so that you can start getting more responses from you target clients. We'll discuss the principles to creating an effective LinkedIn outreach.... included when not to waste your time messaging too.
Has email died? Do we need an email list in the social media age?
In this episode Dean shares some solid reasons you should invest time and effort in building an email list for your business.
In this episode we look at How you can build expert authority with your customers and potential customers. You don't need to have millions of followers or be the foremost expert in your field.... you need to build a believe that you are the best expert and authority to help your customers.... you are the preferred choice.
Take a listen and learn about building Expert Authority in you, your business and your offer.
In this episode Dean shares his experience of increasing prices, how to do it and how to position your product or service to appeal to higher paying clients.
Dean discusses...
- The Mindset to raise prices
- How to see your product/service to sell on Value
- The 4 Factors to position for higher paying clients
In Today's episode, we look at the rising polarity on social media, the people who provoke for fun and how the news creates stories from facts to bate the population. Remember the good news - you don't need to have an opinion.
Have you set your goals of 2022 yet? In this episode I will be sharing a goal setting method which has helped me set and hit goals for the last ten years.
In this episode Dean shares two simple tricks that helps him set goals and ensure he makes progress throughout the year.
This happened to me a few years ago... I had a plan, but my defensive thinking sabotaged it. In this episode we look at defensive and offensive strategies.
I got hit up by the "Marketer of the Year 2020" on LinkedIn.... it highlights the problems for business owners who need to generate leads.
I unpick some of the problems with his pitch, process and why you should become the expert on generating your own leads.
The best traffic is free traffic, in this episode Dean talks about how you can get organic leads.
A question that always comes up during our live webinars is which social channels are best for social selling.
Dean and Vasco discuss a customers buying journey and why every business needs one to succeed.
There are a number of issues that can arise in a business that can slow down your revenue. This is one I see most often overlooked.
In this episode, I will share the most important tip for creating and posting content on LinkedIn.
Dean and Luke talk about one the best ways to increase your sales, by stopping the dreaded churn and burn.
How do you sell a £500k / £1m service on LinkedIn?
Watch for the rant at 2mins 42. seconds...
This is a quick Q&A response I gave for someone selling IT / Tech services into corporates.
If you want to do it well... you need to play the smart long game... Your decision maker will be getting tons of pitches every single day. They'll be battle hardened to sales pitches. They will ignore you if you aren't relevant. The No 1 thing... your prospect is used to being pitched by sales people.
So you have to do something different. Invest time (not 5 mins before the pitch) go build the relationships in advance.... We call is Account Based Social Selling.... We have a revenue sprint for BDMs / sales teams on this.... You don't have time to build relationships? Get ready for my rant.