The new Life and Launches Podcast is co-hosted by married couple, Anthony J. Obey and Crystal M. Obey. The show offers what’s-working-now strategies, inspiration and insights that help entrepreneurs, founders, and CEOs launch and scale businesses. Anthony shares expertise in direct response marketing, social media marketing, and other digital marketing and entrepreneurial topics while Crystal empowers with executive efficiency, implementation, mindset, financial, Enneagram, and other life coaching topics. If you are launching and scaling an ecommerce, professional services, or e-learning business, tune in and join this new generation of successful launchers.
Parenting takes it all OUT...but if it's done well, it pours it all back IN for a lifetime. Most parents need help with strategies for relieving stress while raising championship kids!
That's what we're talking about how to do, today!
You'll learn powerful yet simple and intuitive techniques to eliminate stress while getting more done and achieving your biggest goals.
Don't follow these simple techniques and you'll be held back and may give up before you get there.
Also, visit https://www.lifeandlaunches.com/
At our site, you can join our MORNING MOMENTS newsletter for all our latest content and best offers.
Plus, claim your FREE 15 Minute Discovery Call to get get on track to achieving your goals! Visit our website today.
Enjoying a happy and fulfilling marriage for a lifetime is, sadly, one of the most uncommon things in today's culture.
Today, we're looking at some principles that have helped us and can help you too!
You'll learn powerful yet simple and intuitive techniques to eliminate stress while getting more done and achieving your biggest goals.
Don't follow these simple techniques and you'll be held back and may give up before you get there.
Also, visit https://www.lifeandlaunches.com/
At our site, you can join our MORNING MOMENTS newsletter for all our latest content and best offers.
Plus, claim your FREE 15 Minute Discovery Call to get get on track to achieving your goals! Visit our website today.
Winning in entrepreneurship is NOT easy! But, there are simple secrets you can use to eliminate resistance, stress, and anxiety.
That's what we're talking about today!
You'll learn powerful yet simple and intuitive techniques to eliminate stress while getting more done and achieving your biggest goals.
Don't follow these simple techniques and you'll be held back and may give up before you get there.
Also, visit https://www.lifeandlaunches.com/
At our site, you can join our MORNING MOMENTS newsletter for all our latest content and best offers. Plus, claim your FREE 15 Minute Discovery Call to get get on track to achieving your goals!
Visit our website today.
Want to achieve personal goals faster and with zero stress or anxiety? That's what we're talking about today!
You'll learn powerful yet simple and intuitive techniques to eliminate stress while getting more done and achieving your biggest goals.
Don't follow these simple techniques and you'll be held back and may give up before you get there.
Also, visit https://www.lifeandlaunches.com/
At our site, you can join our MORNING MOMENTS newsletter for all our latest content and best offers. Plus, claim your FREE 15 Minute Discovery Call to get get on track to achieving your goals!
Visit our website today.
If you've experienced the frustration of getting leads but failing to convert them to customers, you can't miss this episode!
Today, we're talking about closing more sales and increasing conversion rates by selling the 'sizzle!'
What's that? Tune in to find out.
Also, visit https://www.lifeandlaunches.com/
At our site, you can join our MORNING MOMENTS newsletter for all our latest content and best offers.
Plus, claim your FREE 15 Minute Discovery Call to get help growing your business!
Visit our website today.
Ready to attract more targeted, high-quality leads than ever before? Tune in as Anthony and Crystal Obey talk about some of the proven sales principles used to attract moreo leads, in any niche, any time you want!
Visit https://www.lifeandlaunches.com/
Join our MORNING MOMENTS newsletter for all our latest content and best offers.
Claim your FREE: 15 Minute Discovery Call to get help growing your business!
Visit our website today.
I've been able to help clients succeed in so many different niches, industries, and even types of organizations. But how?
It comes down to ONE powerful skill that you need to grow your business fast in a digital marketing world.
Copywriting.
I’ve helped clients map out a variety of marketing campaign strategies, based on their available assets. What gives raw campaigns life is the words on the page - the copy.
The big problem of marketing: Prospects or skeptical, suspicious, and totally apathetic.
Imagine them being glued to their screen, digging in the dirt of the latest celebrity gossip. That’s all they want to do is numb out the pain of daily life and many hate ads!
Why Emotional, Direct Response Copywriting Works:
A great campaign must tickle their ears and their ego, but responsible businesses always deliver what clientele actually needs as well.
Tesla is selling an image to the marketplace, but the company would crash if they didn’t deliver reliable and safe transportation. The car works like any other but they capture the ego and the senses, as well.
Why Businesses Fail - Most entrepreneurs I work with are sold on the critical importance of copywriting, they simply fail when trying to do it themselves.
They learn the costly lesson of specialization. Yes, anyone can learn copywriting, but for those who want to save tons of time and money working out all the kinks, they hire professionals like me.
Mandalorian mastered the skills that helped him prevail anywhere.
If you learn how to sell, you can make money selling anything, anywhere, and to anybody!
What do you think is the single most important skill for modern-day marketing and promotion is?
In other words, what is number one skill that’s responsible for selling, converting, and influencing the minds of audiences whether we’re talking religion, politics, pop culture, media & news, entertainment, business sales, causes, or even world wars?
I’m going to give you multiple choice:
A. Graphic Design
B. Social Media Management
C. Copywriting
D. Marketing Strategy
A. Graphic Design is not the One skill: It is said that pictures tell a thousand words. I believe this is true, but artwork by itself is incapable of moving the masses of people to make decisions, translate value, and sell things.
That’s why people don’t spend $10k running ads to get people to a webinar and just show them some cool graphics.
B. Social Media Management is not the One Skill: Social media managers are an important role to fill in your business today.
Social media has quickly gone from non-existent to an indispensable media to quickly going from nothing to huge audience in break-neck speed.
But the reality is social media itself has only been around for about 15 years.
D. Marketing Strategy is critical: Yes, this is critical but not as fundamentally important to moving people.
Marketing strategy is like the strategy of winning the superbowl or NBA championship.
It determines how the players move, who they focus their efforts on, plays they choose to run throughout the game, and more. It is critical to success.
Still, if strategy tells players where they need to be and how to get there in a game, it still can’t score points.
This is why strategies can be laid out on white boards. Players still have to have the basic skill of catching the ball, throwing the ball, shooting or hitting the ball, etc.
The answer is C. Copywriting: Emotional Direct Response Copywriting is the single most important skill needed to move people - whether you want them to vote a certain way, buy your offer, tune in to your video live, support your cause, or believe certain things.
What is copywriting? Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. - Wikipedia
Ron Hubbard, founder of the infamous Scientology religion, captured and brain washed the minds of smart, affluent, family-oriented Americans and some of the biggest names in Hollywood - amassing a $3 billion dollar fortune from them.
Did you know that Hubbard was a Copywriter?
He is an example what some of the bad results that can happen when you put this skill in the hands of the wrong person.
Stan Lee. Oprah Winfrey’s rise to success. Hillary Clinton’s loss, Obama’s win. Beachbody. George Lucas.
CNN and FOX News, are all examples of storylines, headlines, sensational stories - all a part of a copywriter’s toolbox - captivating people.
At the end of all the marketing strategy, graphic design, and social media management, it’s the words that are said that will either lead to poor results or a fast-growing audience and maximum sales potential.
Digital Marketing Strategies are offered as Google images now. Everybody talks about the strategies they use to gain their success.
But it’s the words that they say, pitches and sales presentations - crafted by a seasoned copywriter, that is the ultimate key to success.
As we (Anthony and Crystal Obey) celebrate our 20 year wedding anniverary, we want to share the top 10 success strategies that helped us find lasting love. We can remember being in college and meeting in 1999 in Atlanta, GA.
What helped us zone out everyone else and key in on one another?
Learn secrets to finding love as a single.
Anthony and Crystal Obey are celebrating 20 years of marriage. The couple married March 9, 2002.
So we are sharing our top 10 success secrets for married couples. These secrets are very personal and have helped us enjoy a healthy and happy marriage.
We hope they help you too!
In the final part of this increbile 5 part series on creating a Wellness Plan for entrepreneurs and professionals, we're looking at your PHYSICAL PLACEMENT. This includes the three aspects:
You will love the insights and inspiration Anthony and Crystal share in this episode to help you build the life you want.
We give a solid overview of all these areas and how you can integrate them into your busy life.
In part 4 of this 5 part series on creating a Wellness Plan for entrepreneurs and professionals, we're looking at your PHYSICAL LIFE.
This includes the three aspects:
We give a solid overview of all these areas and how you can integrate them into your busy life.
Today, we’re going to talk about efficiency. This is another major category of all our lives that must be addressed.
In the category of ‘capacity’, we have 3 aspects of life that include:
This discussion is about wellness and integrating 12 aspects of our lives into a workable whole. This applies to everyone but entrepreneurs, self-employed professionals, and top performers in all industries struggle with managing these areas because of the demands of career success.
Today’s area focuses on 3 Key Relationships of Life.
Spiritual Life: We need a relationship with God to center us and fill us daily.
Nurture your spiritual life:
Others:
Self-Care:
Boundaries:
Social: Connecting with others
Wellness for entrepreneurs who are building wealth.
On the road to success, most people neglect most other aspects of their life. This is why many so-called successful entrepreneurs, stars, pro-athletes, and other top-performers epidemically have disastrous personal lives.
The cost for becoming the best in your profession is so often everything else. Your parenthood, your marriage, your health, your spiritual life, your self-care, your fitness, and more.
This topic is so integral, it impacts every aspect of our lives so we are going to take the next 5 episodes to talk about the topic of building a truly fulfilling life. This means integrating all the aspects of your life into a workable whole.
PROBLEM: Most people are shattered souls who live compartmentalized, fragmented lives.
QUESTION:
Now I’m excited about this topic because of the insights that my personal ‘wife-coach’ has taught me.
Crystal holds a master’s degree in Life Coaching and Mentoring and has done extensive research on the topic of wellness.
She’s currently working towards a doctorate degree as well. It’s really what we’re talking about here – is building a wellness plan for your life.
Question 1: Crystal, can you first define wellness for us?
Question 2: Can you tell us how many aspects you’ve identified that we should be managing for a wholistic and full life and what they are?
Today we’re going to take a deep dive into a million-dollar marketing case study that can guide you in your digital marketing strategy. This is a client that we worked with to launch his financial services business. He offers investment portfolio management as a licensed financial advisor and was working as a pilot at the time. With just one campaign, this client landed over $1 million in assets under management and several other clients afterwards.
He was able to go full-time in his business from this one campaign.
Steps to a Direct Response Marketing Campaign:
List: The client bought a list of fellow co-workers who were all experiencing 401k transition with their company that was ending their plan. So they needed to transition their portfolio to a new management company.
Big Idea: This created a big problem for these professionals. In emotional direct response copywriting and marketing, we look for the BIG Pain, Problem, or Predicament, and solve it with an incredible offer.
Direct Response Copywriting Campaign: Wrote a 15 page sales letter that was strong and compelling.
Spoke to the problems, presented a free offer to join us for a Steak Dinner at local restaurant. Created 3 Cover Letters, Envelope Copy and Enclosed the Sales Letter with the CTA of registering for the Free Steak Dinner Seminar.
They registered online which meant we could also email them. Wrote landing page copy and a 10 part follow-up email campaign.
Client Presentation: The client presented to the prospects who attended the free seminar and landed clients who moved their portfolio under his management.
Take Aways:
Targeted Lead – Choose affluent leads who have big problem, pain, or predicament.
Lead Magnet – Create a compelling Free Offer that gives you the opportunity to present your sales pitch. Webinars, Free Classes, 5-Day Challenges, etc.
Irresistible Offer – Your presentation, webinar content, sales letter must be powerful and digging out the problem and presenting an irresistible offer.
Follow Up – Email follow up until they buy or die. This is critical.
Promote Forever – The main thrust of your business must be promotion to bring in more leads. This is why you need to do content marketing
Want to learn some great ways to make $150,000 in your side hustle to offset this massive inflation?
Don’t take shortcuts!
Dangerous Paths: During the pandemic we’ve seen people taking their money and doing dangerous things:
Day Trading & Stock Strategies – For 99% of people, this is gambling. I have a 40 year trading client who worked on the NY Exchange for years and has been teaching his methods for years.
Still, most of the students who win with his strategies are current or retired traders and industry professionals. Don’t gamble with your financial future.
MLMs – Network marketing and MLMs are easily accessible and for 99% of people are a waste of time and money. Many MLMs hyper inflate the prices of their products that you have to pay for to be a part of the company.
Opportunities exist in every category from selling children’s books, weight loss products, greeting cards, to energy. Even if you know a million-dollar-producer who promises to get you into the company, you still have to market and work really hard to build your business.
The problem is that you get paid cents on the dollar. If you used the same effort and money you could start making more money faster.
Solution: Using Direct Response Marketing in a Digital Marketing landscape is your best path to $150,000 in the next 12-18 mos.
Steps to Building a Lead Generation and Sales Conversion System:
Great business opportunities:
Set Goal and Work Backwards: Decide how many sales you need to reach $150k in your spare time, how many monthly leads you need to bring in to land 30 – 80% as sales.
Today we’re going to share a framework for uncovering the magic income number most entrepreneurs and professionals need today to thrive.
The problem of not making enough money is life fragmentation. It causes a break down of what we want - time freedom, lifestyle freedom, financial mobility, etc) – and a build up of what we don’t want - stress, fear, anxiety, depression.
Typical American family: Husband, wife, 3 kids and dog.
Costs for a family like this include:
Today, Americans NEED $150,000 today to thrive! It’s no longer a luxury, it’s become a necessity in 2022.
That’s why we teach digital marketing strategies and executive life coaching skills to entrepreneurs and career climbers.
Are you an entrepreneur or professional who’s ready to make the money you deserve, doing what you’re passionate about, and finally working on your terms? Then you must identify what you can get paid to do that excites you AND gives you the lifestyle you want.
This hits on 3 keys you must consider; your desired lifestyle, needed income, and your most valuable competency.
We call this the “LIC Method.” This is one of our executive life coaching frameworks that help business owners and career climbers find their passion and go pro.
Let’s take one of these 3 factors at a time:
You need to cast vision and think about your desired life over the next 5 years. You should consider the following elements of your life:
| Family size | Trips | | Educational and child care needs for kids | Other Spending | | Hobbies | Savings | | Housing preferences | Investments | | Health care | Taxes | | Food, Clothes | Trips | | Other Spending |
2. Income: How much money do you need per month and per year to live the lifestyle you want?
You need to do the math.
Quote: Frederick Buechner asserts that “vocation is where your deep joy and the world’s deep needs intersect."
Out-of-the-box entrepreneurial opportunities:
Digital marketing offers new doors of opportunity to monetize your passion. It's time to go for it!
Big News: 4.4 million American employees left their jobs in September, 2021, making national news. American has become a nation of quitters. And Texas is now the national leader in job quitters with 440,000 people quitting their jobs in October 2021.
QUESTION: What backup job or business are you hanging on to that you should really ‘burn’ so you can finally build your dream?
This episode explores powerful life coaching insights and digital marketing tools that present new opportunities to build your business or self-employed professional career using digital media.
Bad News: The bad news is that many people will just continue to get new jobs and contract their expertise and services out to new companies that misuse them in other ways. We’re already seeing trends of new companies that weren’t around 20 years ago – digital age companies over-working their employees.
Solution: People must deep dive into their strengths, personality, values, and expertise and align this with new emerging opportunities.
Digital marketing media has created a global economy where your ecommerce products or services can be sold to people hyper locally and around the globe, easily.
QUESTION: Are you ready to make the amount of money you deserve, doing what you’re passionate about, and finally working on your terms?
Challenge: You must identify what you can get paid to do that excites you and gives you the lifestyle you want.
About Us: We have the most authority to pose this question and address it because we have been far ahead of the curve in building a true lifestyle business.
Tune in to listen to this episode of the Life and Launches Podcast!
Discover how to launch a new business, product, or service with zero-risk, no money, and very little time. No advertising, no risky marketing, just straight to the money! Learn this and more in episode 2 of the Life and Launches Podcast. This show is hosted by Anthony Obey and Crystal Obey.
QUESTION: Who else wants to generate multiple six figures with no money, no risk, very little time?
4 Biggest Marketing Sins Most Entrepreneurs Commit that Kill Their Business Dreams:
Most Dreams Die because of these above failed marketing attempts. These strategies must be used at the right time – timing is everything with marketing.
How can we get a big, highly targeted captive audience fast?
Examples:
In Episode 1 of the Life and Launches Podcast, co-hosts Anthony Obey and Crystal Obey set a firm foundation for the new show everyone’s talking about. In this foundational episode, you’ll get answers to questions including:
1. What is Life and Launches is about?
2. Why is this Integration of Life Coaching and Digital Marketing Relevant?
Our 20 year entrepreneurial journey required both
3. Why Are We Doing this Show NOW?
4. Qualifications of Show Hosts?
5. Ideal Audience:
Are you an entrepreneur who wants to launch or scale your burning passion into a highly profitable business with digital marketing strategies? Spoiler alert. It’s a lot tougher than it looks.
The good news is that if you focus on the right things, you can save yourself years of frustration and you can reach your goals a lot faster than you ever thought possible.
That’s why you’re invited to tune in and subscribe to the brand new show called the Life and Launches Podcast.
The Life and Launches Podcast reveals the untold story of marketing strategies that work like alchemy, business automation tools that streamline and simply your operation, and life coaching methods that help you create life autonomy.
This show is hosted by Anthony Obey and Crystal Obey.
Together we are on a mission to help Entrepreneurs, Founders, and CEOs, like you, launch your passion business and avoid the ocean of pitfalls that have frustrated countless others.
Direct response copywriter and marketing consultant, helping business owners on their journey from 0-1million, 1-10 million, 10-100million and beyond.
I’ve helped these smart entrepreneurs go from concept to cashflow regardless of economic conditions and evolving media options.
In the Life and Launches Podcast, I’m going to pull back the curtain and reveal all of my best kept secrets to building:
Regarding life coaching, Crystal, homeschooling mother of 4, with certifications in Enneagram, Personal Finance, and Career Development, and with a master’s degree in Life Coaching and Mentoring, shares high-level, executive life coaching tips
I’m going to give you tools that help you:
All this and more will be shared in the highly anticipated new show called the Life and Launches Podcast.