Performance Partnerships Amplified: Recent Episodes
Everflow
Are you in charge of driving performance results through partnerships? This podcast is for successful partner marketers that want to learn the next tip or tactic that helps them reach the next level of success.Listen to our interviews where we uncover actionable advice for growing faster from those in the trenches. Interviews include: Matt Santos of Neil Patel’s Agency on SEO, Amber Spears of East 5th Avenue on how to get better results from partnerships, and Lee-Ann Johnstone of AffiliateINSIDER on scaling up affiliate channels.
Everflow sits down with Hubspot’s Head of Affiliate Marketing Daniela Kretchmer to gain insight into the lessons she has learned from growing the B2B affiliate program for a massive brand.
Everflow leads a conversation focused on coupon poaching via web extensions and their threat to an e-commerce’s profit margins.
We are thrilled to be joined by Alex Heckmann from clean io as he discusses how coupon poachers operate and the solution his company provides to combat them.
Everflow leads a conversation focused on scaling partnerships during high growth periods to include challenges involved, internal growth, and quickly identifying strategies that work.
We are thrilled to be joined by Bruno Cunha from Oyster as he discusses their massive growth over the last year and that growth’s impact on partnerships.
Everflow leads a conversation around how drilling deep into the intricacies of winning in a particular vertical is the most effective way to drive leads.
That’s why we’re honored to be joined by Phonexa to dive into the topic and learn from their intimate lens of what actually works for driving insurance leads successfully.
Many companies looking for growth follow this typical playbook: start with SEO, SEM, content, follow with media buying, and then, after a while, develop partnerships as a growth channel. However, HeyCarson took a different approach: they began with partnerships and community as their main road to market from day 1. Today, they are the #1 rated official Shopify expert service company.
Ed Ceballos, Head of Partnerships at Everflow, was able to catch up with Jonathan Kennedy, Founder & CEO at HeyCarson, to talk about partnerships in a services business and the valuable learnings from bad ideas that turned into valuable lessons.
HeyCarson is the leading Shopify expert team and hub for growing Shopify brands to handle short-term projects, recurring needs, and full-time Shopify work.
Adam Westreich has been diving deep into the affiliate space for more than a decade. After working in roles on almost every possible side of the industry, Adam built his own agency, Westreich Consulting, which specializes in helping B2B affiliate programs.
There are unique challenges that affect B2B affiliate programs that we don’t see as prevalently in other verticals. Michael Cole, VP of Marketing at Everflow, recently caught up with Adam to discuss how B2B programs can overcome those challenges during a fireside chat.
Are you a brand looking to scale your Performance Marketing channels?
With over 20 years of experience within the Affiliate industry, Lee-Ann Johnstone, founder of AffiliateINSIDER, gives top tips for brands looking to scale their Affiliate and Influencer activity.
Six highlights from our discussion:
1) Have clear goals on what you want.
2) Use the right tools like Everflow to get insight and data
3) Relationships and communication is key. Affiliates work for you. Treat them like trusted staff.
4) Keep experimenting, optimizing and simplifying your Affiliate program
5) Treat your Affiliate program like your brand. Use media to educate, inform and build trust.
6) Customer care is just as important as tech.
We’ve seen a huge shift in the eCommerce space over the last couple of years towards the direct-to-consumer model. When you’re selling directly to your customer, your story has never mattered more.
Ed Ceballos, Head of Partnerships at Everflow, was able to catch up with Rick Watson from RMW Commerce Consulting to talk about all things DTC.
Rick brings extensive experience as a tech entrepreneur and thought leader, regularly publishing insights with widely known publications including Bloomberg and Silicon Valley Business Journal. We were delighted to have him join us for this fireside chat.
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Fireside chat with Amber Spears, Co-Founder of East 5th Avenue, to learn some of the Affiliate growth strategies that have led to success for their Traffic Tribe members.
Join Everflow as we uncover:
1) What is one action that every affiliate program should start doing in 2021?
2) If you were going to launch your own affiliate program in 2021 for an eCommerce brand, how would you go about it?
3) What do you think of the state of affiliate marketing coming into 2021?
Fireside chat with Jeremy Horowitz of Daasity where will break down the mort important metrics to look at for success in eCommerce.
Join Everflow as we uncover:
1) For Shopify merchants what is one unexpected metric they should start regularly analyzing?
2) For Daasity's most successful clients, have you seen any effective strategies that are massively benefiting from this data?
3) Do you see any opportunities with Shopify that you think most companies are missing out on?
Fireside chat with Matthew Santos, Director of Digital Strategy, at NPAccel (Neil's agency) on all things SEO
We'll explore these questions:
1) What is the most common mistake that you see in SEO that you recommend fixing first?
2) For marketers preparing their 2021 plans, what are the core elements they should include in their SEO strategy?
3) Are there any elements of content that massively improve your ability to reach a top ranking on specific keywords?