Christ-Centered Marketing: Recent Episodes
Travis Albritton
Ryan Estes: B2B Selling through Podcasts and Cold Email
Is podcasting the hidden gem in B2B marketing that we've all been overlooking?
Let's explore how the power of voice and targeted messaging make waves in this digital era.
On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing.
He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms.
Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation.
Specifically, this episode highlights the following themes:
- The power of strategic outbound strategies, including email and multi-channel outreach
- Challenges in cold outbound email marketing and strategies to overcome them
- Converting with podcasts, product descriptions, and giving attention to high-quality audiences
Link from this episode:
- Get to know more about Ryan Estes:
https://www.linkedin.com/in/estesryan - Learn more about Wildcast: https://gowildcast.com
- Learn more about Kitcaster: https://kitcaster.com
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Owen Garitty: Upskilling Creatives in the Age of AI
The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI?
In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness.
We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns.
Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey.
Specifically, this episode highlights the following themes:
- Impact and application of AI in the creative industry
- The role of brand awareness in a company's success
- Maintaining a responsible client acquisition growth rate
Link from this episode:
- Get to know more about Owen Garitty:
https://www.linkedin.com/in/owen-garitty-0237ba60 - Connect with Owen Garitty:
https://owengaritty.com - Learn more about FPW Media: https://fpwmedia.com
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect.
In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO. Since starting his business in 2012, Travis has gone on to foster incredible growth, increasing revenue by 170% between 2020 and 2023 alone. We talk about how he did that and what SEO strategies have been most successful for Stellar SEO.
We also explore how they masterfully adapt to Google's constantly changing algorithms and their commitment to delivering quality work which results in high customer satisfaction.
So get ready to take some notes because this episode is a goldmine of SEO strategies that can propel your business forward. Don't miss out!
Specifically, this episode highlights the following themes:
- Strategies for SEO growth and customer retention
- Managing overlapping clients in niche markets
- Understanding Google's definition of helpful content
Link from this episode:
- Get to know more about Travis Bliffen:
- https://www.linkedin.com/in/travisbliffen
- Learn more about Stellar SEO: https://stellarseo.com
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity.
In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital marketing agency, and screen print shop located in Broken Arrow, Oklahoma.
We dig into the changing landscape of digital marketing, the need for incorporating solid financial planning for businesses, and unravel the importance of developing a nurturing team culture to meet business objectives. Ashlie highlights the critical need for businesses to say 'no' to clients who don't align with their culture, ensuring protective measures for corporate culture and team cohesion.
So, stick around, this conversation with Ashlie packs a powerful punch, and it's one you won't want to miss.
Specifically, this episode highlights the following themes:
- Challenges of managing clients and projects
- Building a positive team dynamic and recognizing efforts
- The significance of financial readiness for potential business challenges
Link from this episode:
- Get to know more about Ashlie Marshall: https://www.linkedin.com/in/ashliemarshall
- Learn more about Tier Level: https://www.tierleveldigitalmarketing.com
- Subscribe to Ashlie’s podcast: https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Imagine if there was a marketing cheat code that could unlock unlimited growth for your business.
Sounds too good to be true?
In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of marketing – a strategy that can help you tap into potentially unlimited leads and prospects.
Our focus will be on the art of forming partnerships with businesses that complement your own. We'll explore concepts like white labeling, referral partnerships, and various collaboration methods. You'll gain insights into how to identify the ideal partners and the value you can contribute.
This marketing cheat code might just be the game-changer you've been searching for. It empowers you to expand your reach, cater to a broader audience, and achieve remarkable success.
So, tune in and discover strategies that can give you a competitive edge. Specifically, this episode highlights the following themes:
- Leveraging white labelling and referral strategies for business growth
- Identifying partners that align with your target audience
- Providing value to potential partners right from the start
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales?
Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of CodeCrew. Their insights have the potential to revolutionize your approach. From harnessing the power of A/B testing to understanding the psychology behind transforming readers into active buyers– it's all on the table. If you're into email marketing, this is the good stuff.
Alex and Andrei have been shaking things up for tons of businesses, and now it's your turn to put their knowledge to work and start crafting emails that not only convert but truly shine.
Specifically, this episode highlights the following themes:
- Transitioning from pushy sales to a value-driven approach
- The science behind attention-grabbing subject lines
- Navigating the art of persuasive email content
Links from this episode:
- Know more about Alex Melone: https://empathyfirm.com/alex-melone
- Know more about Andrei Marin: https://www.linkedin.com/in/andrei-marin-codecrew
- Learn more about CodeCrew: https://codecrew.us
- Create hyper-personalized messages with Klaviyo: https://www.klaviyo.com
- Connect with customers with Iterable: https://iterable.com
- Receive a 10% discount by simply mentioning that you tuned in to this episode: https://codecrew.us/#reach-out
Download the complete guide to plan, launch, and grow a branded podcast for your business!
If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer.
Today, we've got the fantastic Michelle Glogovac in the house – she's THE Podcast Matchmaker™, a top-notch publicist, and the host of the My Simplified Life Podcast. She's all about helping entrepreneurs, authors, and experts master storytelling, boost businesses, and shine as thought leaders.
Our conversation delved deep into the intricacies of securing coveted guest spots on podcasts. We explored the art of pinpointing the right stories and topics that truly strike a chord, and delved into the art of crafting standout pitches. We also chatted about keeping it real and forming those win-win relationships.
So, what are you waiting for? Go ahead, hit that play button, and let's jump right into the world of podcast guest appearances!
Specifically, this episode highlights the following themes:
- Crafting captivating podcast pitches
- Establishing authentic connections with hosts
- Leveraging personal stories for podcast success
Links from this episode:
- Know more about Michelle Glogovac: https://themlgcollective.com/michelle
- Listen to Michelle Glogovac’s podcast: https://themlgcollective.com/podcast
- Explore MLG Collective services: https://themlgcollective.com/services
- Follow Michelle Glogovac on Instagram: https://www.instagram.com/michelleglogovac
- Check out Michelle Glogovac’s soon-to-be-launched website: https://michelleglogovac.com
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen.
And guess what? B2B sales aren't trailing behind; they're riding the wave of change!
In this insightful episode, I’m joined by none other than Sean Campbell, CEO of Cascade Insights, a leading authority in helping companies seize opportunities in the B2B technology sector.
With his wealth of experience and expertise, Sean sheds light on the strategies that can supercharge your virtual sales efforts and help you forge stronger client relationships.
Hang tight as we unpack the keys to unlocking unparalleled success in the virtual B2B realm.
So tune in, turn up, and let's revolutionize your sales success!
Specifically, this episode highlights the following themes:
- Shifting towards relationship-driven B2B sales
- Strategies for shorter, more efficient virtual meetings
- The power of staying narrow within a niche as a business owner
Links from this episode:
- Know more about Sean Campbell: https://www.linkedin.com/in/seancampbell
- Learn more about Cascade Insights: http://www.cascadeinsights.com
- Follow Sean Campbell on Twitter: https://twitter.com/sean_campbell
- Connect with Seam Campbell: sean@cascadeinsights.com
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Direct response marketing has completely changed the game when it comes to online buying and selling.
But at what cost?
Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing?
In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually ruined marketing as we know it. We discuss the unintended consequences of focusing solely on optimization, and how it might lead to missing the bigger picture.
So, if you're curious about the trade-offs of direct response marketing and how it affects the overall customer experience, you won't want to miss this one. Tune in now and let's get to the bottom of it!
Specifically, this episode highlights the following themes:
- The obsession with conversion rates and optimizing the sales process
- The challenge of tracking the full customer journey
- Shifting marketing decisions from people-based to optimization-based
Recommended episode:
- Kwadwo Sampany-Kessie: Everything You Need to Know About Sales Funnels
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Can Bud Light's marketing mishap tell us something about our own businesses?
Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's beer and experience a massive decline in sales.
We'll talk about the beer brand’s infamous marketing campaign and how it wrecked its customer base. From neglecting existing consumers to aligning with controversial celebrities, we'll break down how the company came off the rails and lost its place at the top of the market.
As we dissect Bud Light's marketing campaign, we'll uncover priceless lessons that can steer us clear of similar traps in our own businesses.
So if you're looking to understand the impact of marketing campaigns on brand perception and customer loyalty, then tune in to this episode for insights that can help you grow your business and avoid the pitfalls of bad marketing.
Specifically, this episode highlights the following themes:
- Analyzing Bud Light's loss of market share and sales
- The importance of understanding and aligning with customer values
- Strategies and techniques to differentiate your business
Recommended episode:
- Good, Fast, Cheap. Pick One
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Launching a startup can be an exhilarating adventure filled with endless possibilities.
You've got a brilliant product or service, a passionate team, and the burning desire to make a mark in the business world.
But here's the reality check: no matter how innovative or groundbreaking your offering is, your startup might struggle to gain the traction it deserves if you don't have effective marketing strategies in place.
That's why I've brought in our guest, Amy Winner, co-founder of Wheels Up, to share some priceless marketing tips just for startups.
Amy's insights provide practical guidance for entrepreneurs looking to grow their businesses while staying true to their values. Whether it's embracing authenticity, finding the right balance between short-term and long-term goals, or optimizing your sales conversations, these strategies can make a significant impact on your startup's success.
This episode is a game-changer, and you won't want to navigate your entrepreneurial journey without it!
Specifically, this episode highlights the following themes:
- Balancing long-term and short-term marketing goals
- The importance of personality in business positioning
- Partnering with specialized marketing agencies
Links from this episode:
- Know more about Amy Winner: https://www.linkedin.com/in/amywinner
- Learn more about Wheels Up: https://www.wheelsupcollective.com
- Download marketing strategy resources: https://www.wheelsupcollective.com/resources
- Follow Wheels Up on Instagram: https://www.instagram.com/wheelsupcollective
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Whether you're an entrepreneur, a professional seeking career growth, or simply looking to expand your social circle, mastering the art and science of networking can open doors to countless opportunities.
In this episode, we're joined by Matt Fagioli, a successful entrepreneur with vast experience in sales, events, and business growth. Matt shares his journey from sales to coaching, his experiences in pre-selling, and how to build successful connections through networking. He also highlights the power of live events and why corporate partnerships are essential for profitability and success.
Don't miss out on this opportunity to unlock the secrets of successful networking. Tune in now and elevate your networking game!
Specifically, this episode highlights the following themes:
- Tips for successful networking and how to connect with high-level targets
- Pre-selling as a sales technique
- The four pillars of digital content marketing
Links from this episode:Know more about Matt: https://www.linkedin.com/in/mattfagioli
Listen to Certain Success™ Podcast: https://www.iheart.com/podcast/269-certain-success-podcast-114790299
Recommended episode: How to Be a Guest on More Podcasts
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Owning a podcast production company, while also remaining hands-on with the content creation side of things, keeps the rise of AI platforms directly on my radar.
The promise of productivity and enhanced outputs is exciting, but there are also significant risks of relying entirely on AI. And how can you, as a business owner, balance the opportunities and uncertainties of this technology?
In this episode of Honest Marketing Podcast, we dive into the world of Artificial Intelligence and its impact on businesses and society as a whole. I will discuss how AI-generated programs like ChatGPT can increase efficiency while weighing your choices with its potential downsides.
Tune in until the end because I will share tips on how businesses can keep up with the trend of using AI, making the most of its benefits, while being cautious of its inherent flaws.
Join now as we explore the promise and perils of AI and what it means for the future of business, work, and everyday life.
Specifically, this episode highlights the following themes:
- Reasons why people are so thrilled about using AI
- Impulsivity to AI’s answers, causing task inaccuracy
- Moving forward with inevitable technologies in businesses
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Are you looking to get your name out there and show off your expertise to a targeted audience?
Have you considered being a guest on other people's podcasts?
It's a great way to reach a new audience and have a conversation with potential customers without coming across as too salesy.
But the big question is, how do you actually get booked on someone else's show?
In this episode, I'm switching things up a bit and sharing a clip from a coaching call I had with a client, Matt Fagioli. We talked all about podcast guest strategies, including the benefits of being a guest, how to approach hosts, and how to make your pitch stand out.
Tune in and discover how you can leverage podcast guesting to make a lasting impact in your industry.
Specifically, this episode highlights the following themes:
- Leveraging podcast appearances to grow your audience
- How to find podcasts that align with your expertise
- How to approach podcasts as a guest and host
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Are you working hard to grow your online audience but not seeing the results you want yet?
This episode will discuss the three most efficient approaches to developing an online audience from the ground up. It's guaranteed to rapidly enhance your following, even if you're starting from zero.
But that's not all. We'll also explore why it's crucial to develop your unique perspective, blending together your expertise, passion, and values, and how to effectively communicate this to your audience.
Remember, building an audience takes time and effort, but you can see significant results with the right approach. Start now, and you'll be on your way to building a strong and engaged audience in no time!
Specifically, this episode highlights the following themes:
- Proven strategies to grow your online audience
- Finding your ideal customer avatar for effective marketing
- How content sets your business apart
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
A lot of people have heard of sales funnels, but may not really understand what they are or how they work.
At its core, a sales funnel is simply a series of steps that a potential customer goes through before making a purchase. And when done right, a sales funnel can really streamline the entire process, making it more efficient and effective at generating sales.
I am super excited to have my good friend Kwadwo Sampany-Kessie on the show to talk about everything you need to know about sales funnels.
In this episode, Kwadwo and I dive into what a sales funnel is, how it works, and what kind of numbers you should look for to know it's working. We also talk about some common mistakes people make when setting up their sales funnels and what you can do to avoid them.
So if you're ready to get the lowdown on sales funnels and learn how to generate more sales for your biz online, then don't miss this episode!
Specifically, this episode highlights the following themes:
- Fine-tuning your ads for optimal performance
- How to connect your lead magnet to your ultimate solution
- Keeping your email list engaged with regular communication
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Want to know how to make your emails stand out in a crowded inbox and get your readers to take action?
I've got some awesome email marketing tips that will help you increase your open rates, click-through rates and ultimately drive conversions! I’ll cover everything from creating attention-grabbing subject lines to effectively segmenting your email list.
With these insights, you'll be able to craft email campaigns that truly resonate with your audience and keep them engaged with your brand. So, let's dive right in and discover the best ways to improve your email marketing results!
Specifically, this episode highlights the following themes:
- 5 proven tactics for effective email marketing
- The importance of CRM in your email marketing strategy
- How to deliver relevant emails to the right audience
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Recently, I had the pleasure of sharing my entrepreneurial journey and perspective on podcasting with my good friend Mel Abraham on his podcast, The Affluent Entrepreneur Show. Mel is an amazing entrepreneur, author, speaker, and mentor, and it was an honor to be a guest on his show.
We got deep into how important it is to have strong values and integrity in business and how building real relationships with your audience can help you stand out from the competition. I also share my tips for starting your own podcast, including the importance of providing value, being authentic, and building connections with your listeners.
If you're thinking about starting a podcast or looking for ways to grow your business through content marketing, definitely check out this episode!
Specifically, this episode highlights the following themes:
- Podcasting vs Traditional media
- How to frame your podcast around your business
- Benefits of podcasting beyond making sales
Links from this episode:
- Know more about Mel: melabraham.com
- Listen to Mel’s podcast: Affluent Entrepreneur Show
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
How do you position yourself in the market? Do you want to be known for being cheap, fast, or good?
It's not an easy choice to make, but it's one that can have a big impact on how your business is perceived in the market.
To help us understand this concept, we'll be taking a look at three different businesses with different offerings and see how they fit into the good, fast, cheap framework. We'll be exploring how each business positions itself in the market and how they leverage its unique strengths to stand out from the competition.
So take some time to reflect on your business and consider how you can apply these insights to improve your marketing and drive growth.
Specifically, this episode highlights the following themes:
- How to communicate your positioning to your customers
- Strategies for positioning your business as the industry leader
- Ways businesses can set themselves apart from the competition
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Building a healthy, sustainable business in today's economy requires more than just following the latest hype. It requires a deep understanding of timeless principles that have worked for successful businesses for decades.
That's why in this episode of the Honest Marketing Podcast, we're diving into those principles with serial entrepreneur and CEO of The Wall Printer, Paul Baron.
With decades of experience in diverse business sectors, Paul is a treasure trove of insights on timeless principles that can help you create a thriving business. From using social media to acquire clients to building a successful team, calculating customer lifetime value, and identifying a profitable niche, we cover a wide range of topics in this conversation.
Regardless of the type of business you run, you're sure to walk away with practical, actionable advice that can help you grow your business in a sustainable, ethical way.
Specifically, this episode highlights the following themes:
- Difference between a good product and a good price point
- Strategies for finding the best person for the job
- Identifying the problem you're solving for your customers
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand?
I'll take you through a six-question evaluation process to help you determine if TikTok is a viable platform for your business. From understanding your target market to evaluating the resources available, we'll cover all the key factors to consider when making your decision.
So, whether you're on the fence about TikTok or ready to take the plunge, this episode is a must-listen.
Specifically, this episode highlights the following themes:
- The importance of understanding your audience's needs
- The 6 questions to ask yourself before jumping on the TikTok bandwagon
- Other platforms that could be better for your business
Recommended episode:
- The First Piece of Content EVERY Business
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
This is your chance to learn the secrets of writing a bestseller and how to use it as a powerful tool for building your brand.
Rob Kosberg, the founder of Best Seller Publishing, joins us for an engaging discussion to share his expertise on creating a book that will captivate your target audience and reach new heights of success. From the key elements of a successful book to the best ways to promote it, we’ll get into all the details you need to know.
Rob Kosberg is a Wall Street Journal and USA Today Best Selling author, founder of Best Seller Publishing, and has been featured on ABC, NBC, CBS, FOX, and hundreds of other publications, podcasts, and media.
Overall, this episode promises to be a valuable resource for any founder or business leader considering writing a best-selling book to grow their business and impact the world with their message.
Specifically, this episode highlights the following themes:
- Top tips and best practices for writing a book
- How business leaders can benefit from writing books
- How Best Seller Publishing helps entrepreneurs write, publish, and market books to grow their businesses
Links from this episode:
- Start writing your book today with Best Seller Publishing: bestsellerpublishing.org
- Get your own copy of Rob's book: Publish. Promote. Profit.
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
Download the complete guide to plan, launch, and grow a branded podcast for your business!
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
The world of marketing is changing at an incredible pace, with new technologies emerging all the time. And ChatGPT is one of the most exciting and promising technologies of all.
But with all its potential, is it really the best option for your business? Is human-centered marketing still relevant in a world where AI is taking over? And what are its implications for the future of marketing?
We'll explore these questions and get a better understanding of the limitations and possibilities that AI offers. So get ready to dive into the world of ChatGPT, and find out if it's really worth the hype!
Specifically, this episode highlights the following themes:
- What is ChatGPT, and how it works
- The potential and limitations of ChatGPT
- Will ChatGPT replace human work?
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
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This is the year you crush your content marketing game!
With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights.
This episode of Honest Marketing features a conversation with Krystal Proffitt, a content marketing expert specializing in helping entrepreneurs start, launch, and market their content. We'll explore how you can make 2023 your best year yet when it comes to content marketing and how you can tailor your expertise to create content that's more effective and impactful to your audience.
If you're looking to grow your business through content marketing—or just want some well-rounded advice from a pro—this episode is for you!
Specifically, this episode highlights the following themes:
- The importance of connecting with your audience
- How to jump-start your content marketing strategy
- How to repurpose content for maximum exposure
Links from this episode:
- Know more about Krystal: krystalproffitt.com
- Recommended podcast: Online Marketing Made Easy with Amy Porterfield
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
It's a fresh new year, and we're ready to start strong!
We're heading into a new year with new challenges and opportunities.
Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it difficult to stay focused on the future, but the best leaders know how to seize the moment and keep their organizations moving forward.
And this episode is all about how to do just that! We're taking a look at three strategies that you can do to recession-proof your business. You don't have to sit back and watch as your competitors grow while you stagnate. In fact, with the right strategies in place, you'll be able to gain market share even during these challenging times.
So, get ready to learn how you turn today’s challenges into tomorrow's opportunities.
Specifically, this episode highlights the following themes:
- How to make your business irreplaceable
- How to Identify business opportunities
- Easy ways to reduce your churn rate
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
As technology and globalization have advanced, so have our expectations for what a company should look like.
If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful resource. I've put together important factors to consider when considering your company's growth trajectory. These factors help us find the balance between making sure your business is sturdy enough for whatever happens next and staying small enough so that you can keep up with everything your business requires.
So whether you're just starting out or thinking about expanding your business, tune in to learn how to set the right expectations for your company and its growth.
Specifically, this episode highlights the following themes:
- How to build a healthy business
- How to set quarterly and annual revenue targets as a business
- Recommended books that can help you set goals and grow your business
Recommended books:
- Company of One by Paul Jarvis
- The Infinite Game by Simon Sinek
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
The holidays are a great time for reflection and planning, so we're taking this opportunity to share some thoughts on making your business even better in 2023!
There are many different paths to success for businesses, but we’ve highlighted the five things every company should consider when trying to improve its own approach. From product value and leveraging your team to branding and engaging your audience, these are surefire ways to make your business dreams a reality.
So listen and get ready for a new year of growth!
Specifically, this episode highlights the following themes:
- Five things every business should want for Christmas
- How to get team members more engaged
- Strategic marketing tips to help you reach your goals in 2023
Recommended episodes
- How Small Should Your Business Be in 2023?
- The First Piece of Content EVERY Business Needs
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Instagram has become a major player in the social media landscape. It's easy to see why: Instagram has billion monthly active users; it's easy to use and share; it's visual and fun.
But how can you best use Instagram for your business?
Check out this episode with Ruthie Gray, an Instagram expert, for a full breakdown of all the ways Instagram can be an asset for your business. She has some of the best tips for growing your page—from creating truly engaging content to building a solid community around your brand.
Ruthie teaches Christian writers, speakers, and entrepreneurs online marketing strategies. Ruthie is also the host of Authentic Online Marketing Podcast.
If you want a deeper dive into Instagram and how to use it most effectively for your business, you're going to want to listen in!
Specifically, this episode highlights the following themes:
- The types of content that work on Instagram
- Proven ways to get your business noticed on Instagram
- Instagram courses to generate more engagement
Links from this episode:
- Know more about Ruthie: Ruthie Gray
- Enroll in a free mini course: Reels Personality Mini Course
- Sign up for Instagram courses: Authentic Instgram Courses
- Subscribe to Ruthie’s podcast: Authentic Online Marketing Podcast
- Join Instagram workshops: Stories to Market Workshop
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
It's time to stop selling the way you've always sold.
In today's world, people want relationships, not transactions. They want to know that they can trust what you say and that you have their best interests in mind.
In this episode, I'm going to share my takeaways from the book How to Sell the Way People Want to Buy by Ron Willingham. It's a great read for sales professionals who want to develop their skills and create more trust-based relationships with their clients. Sales is a game of trust. If you want to be successful, you need to know how the game works and what it takes to win.
So tune in to hear all the details, and get ready to make some important changes in your sales approach!
Specifically, this episode highlights the following themes:
- Travis's top three takeaways from the book, How to Sell the Way People Want to Buy Ron Willingham
- How to go beyond just selling with your clients
- How to identify the client's needs and offer solutions to those problems
Links from this episode:
- Check out the book: How to Sell the Way People Want to Buy by Ron Willingham
- Listen to this episode: Brittany McBean: How to Write Persuasive Sales Copy
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
When it comes to running an ad campaign, there are two things you need: a good idea and a great execution.
But how do you make sure that your ads are profitable?
We get some insights from Leo Ebbert, founder of Exact Click Digital, on creating highly effective ads. We discuss some of the best strategies for running your next ad campaign, what you need to consider when targeting your audience and how to measure success.
Leo Ebbert is the founder of Exact Click Digital, a company that runs paid ads for e-commerce brands on Google, Facebook, Bing, and Amazon.
If you haven't yet dipped your toe into the world of ads, this episode is a great place to start. Let’s get some advice from an expert and make sure that your ad campaigns are effective and profitable!
Specifically, this episode highlights the following themes:
- The value of creative testing in business
- How to track attribution & know which ads bring in converts
- The best metrics to help you determine ads campaign success
Links from this episode:
- Get eComm stores guides and more: exactclickdigital.com
- Book a free Google or Facebook ads audit: exactclickdigital.com/freeaudit
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Ready to learn more about marketing? Then get the latest trends and insights with these top ten marketing podcasts.
We've done the hard work and put together this list of the best podcasts on marketing that you can't afford to miss. These podcasts cover a range of topics from marketing strategies to business growth and everything in between. They're all well-produced and packed with great information that's worth your time.
We hope you find these marketing podcasts as useful as we do!
Specifically, this episode highlights the following themes:
- The top 10 must-listen marketing podcasts
- What makes a good marketing podcast
- Marketing tips that will get you ahead
Top 10 Marketing Podcasts
- Honest Marketing
- The Art of Online Business
- Marketing Made Simple
- Smart Passive Income
- The Marketing Millennials
- Social Media Marketing
- The Game w/ Alex Hormozi
- B2B Growth
- Akimbo by Seth Godin
- The Think Media Podcast
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
It's a simple equation: better branding leads to more sales.
The truth is, you can have the best product in the world and great service, but if your company doesn't stand out in the crowd, it won't matter. Your business has to have a reputation that people will remember and associate with you. That's where branding comes in.
Join us for this episode as we sit down with Christian Ray Flores, a marketing expert who helps businesses and startups create a brand that brings them success. He also talks about the power of storytelling in building your business which is a must-know for any brand.
Christian Ray Flores is an evangelist, entrepreneur, philanthropist, investor, speaker, and co-founder of Third Drive, a venture development company that focuses on raising capital for startups and creating award-winning digital media storytelling for businesses and non-profits.
If you are looking to build a brand that sets you apart from the rest, this is an episode you don't want to miss!
Specifically, this episode highlights the following themes:
- What good storytelling can do for your brand
- How to build a premium brand that people can't resist
- Tips and practices to increase your branding success
Links from this episode:
- Subscribe to Christian’s podcast: Headspace
- Learn more about Third Drive: thirddrive.co
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Every marketing strategy needs good content.
But if you don't have a deep understanding of who your audiences are and what they want, you could end up spending time and money making content that nobody reads.
This episode is all about finding your audience's pain points and how to use that information to develop content that actually solves their problems. We also talk about the stages of awareness that will help you create a strong foundation for all your future content initiatives.
This is a must-listen for anyone who wants to craft content that is effective, relevant, and valuable.
Specifically, this episode highlights the following themes:
- The 5 Stages of Awareness in Marketing
- The foundation of a solid content marketing strategy
- Ways businesses can connect with targeted audiences
Link from this episode:
- Download this guide for free: How to Start a Branded Podcast for Your Business
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Struggling to write sales copy that sells?
You're not alone. It's a challenge for even the most seasoned marketers, and it's one of the biggest roadblocks to getting more leads, sales, and revenue.
But we've got some proven strategies to help you get on track! In this episode, our guest, Brittany McBean, a conversion copywriter, breaks down exactly what makes a sales page good or bad and what you can do to ensure your next landing page converts like a boss!
Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators.
This episode is full of insights and actionable tips to help you create better sales pages, increase conversion rates, and grow your business. So strap in because we're about to drop some serious copywriting knowledge!
Specifically, this episode highlights the following themes:
- The surefire ways to improve your messaging
- How market research can help you write copy
- What makes a good sales page
Links from this episode:
- Visit Brittany’s website: Brittany McBean
- Subscribe to Brittany’s YouTube Channel: Brittany McBean
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Are you ready to take your brand to the next level?
If so, you need to start a podcast.
You don't have to be an expert to make a podcast that people want to listen to. You just need a few pointers, some inspiration, and the right tools.
This episode is everything you could possibly want to know about podcasting. We break down all the steps you need to make a podcast, from concept to launch. So if you’re looking for tools and valuable advice, then this is it!
As a bonus, we’ve also created a checklist with everything you need to get started. Click here to download.
If you’re ready to start a podcast, or take your existing one to the next level, email me at travis@christcentered.marketing. We specialize in creating quality, engaging podcasts that help you grow your brand and meet your marketing and sales goals.
Specifically, this episode highlights the following themes:
- How podcasting works and the tools needed to get started
- How to grow your podcast audience
- The best practices for successful podcasting
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Recommended gear:
- Samson Q2U
- Audient EVO 8
- Rode PSA1
Recommended software
- Garageband
- Audacity
- Riverside.fm
- Soundstripe
- Epidemic Sound
Recommended podcast host:
- Buzzsprout
Other links:
- 99designs (podcast artwork)
Disclaimer: This episode description contains affiliate links, which means that if you click on one of the product links and make a purchase, a portion of that sale will go directly to supporting this podcast.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
As a marketer, you probably already know that it's important to do business ethically.
But if you're selling to churches or other organizations that have a strong ethical standard, you may feel like you're walking a tightrope. Finding the right balance between ethical and effective marketing can be a challenge.
So what marketing strategies can you use to build trust and create a positive relationship with your customers? How can you make sure that your marketing efforts don't come across as shady or spammy?
There's no other person better qualified to answer these questions than our guest Frank Barry, COO of Tithe.ly. Join Travis as he sits down with Frank to discuss the marketing strategies that can help you grow your business while staying true to your values!
Frank Barry is the COO of Tithe.ly, a church-giving platform that helps congregations raise money through software. Frank is also a marketing and technology professional with 10 years of experience in the software industry.
If you want to grow your business in creative ways that make customers happy—and do it without selling out or compromising your values—you've got to listen to this one.
Specifically, this episode highlights the following themes:
- Effective marketing strategies for startups
- How to identify, improve and optimize customer experience
- Why being ethical is crucial to business success
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
Facebook Ads are a great way to sell your products and services, but they can be tricky to get right. With all the changes in Facebook’s algorithm and all these iOS updates that can affect your ad performance, it’s easy to feel like you’re on a constant learning curve.
So how do you keep up with all these and still get results?
We've got the right person to answer this question—Rick Mulready, one of the top ad gurus in the industry. Rick has helped dozens of businesses grow sales with effective and targeted ads. Join Travis and Rick for a conversation about how to get the most out of your ads, whether you’re new or experienced with this platform.
Rick Mulready is a business coach, online ads expert, & host of The Art of Online Business Podcast.
This is your chance to learn the tricks and best practices to help you create killer Facebook Ads and other online marketing strategies to grow your business.
Specifically, this episode highlights the following themes:
- How to generate more leads with Facebook Ads
- How to use scarcity, urgency, and integrity to increase sales
- What your business values say about your brand
Links from this episode
- Learn more about Rick's Accelerator coaching program
- Listen to Rick's podcast, The Art of Online Business
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at hello@honestpodcasts.com.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
There are plenty of podcast hosting companies out there, but Buzzsprout has become a dominant player in the industry. They have become the go-to service for podcasters of all types, which is a testament to their service and brand.
What are the things they've done to stand out? Can you use them as an inspiration for your own business?
In this episode of Honest Marketing, we're going to take a look at what makes Buzzsprout a category king and what you can learn from their success. Travis will detail what he believes are the three key elements that have led Buzzsprout to grow into one of the biggest names in the podcasting space. As someone who had been a head of content for this company, Travis knows firsthand what it takes to succeed in this industry.
So if you're looking for inspiration on how to stand out from the competition in your niche—or even just for some tips on how to improve your existing business—you can learn a lot from this episode!
Specifically, this episode highlights the following themes:
- The key elements behind Buzzsprout's growth
- How to optimize your podcast content
- Tips for successful product innovation
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at podcast@christcentered.marketing.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO.
But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality of the content.
We've got two marketing experts on deck to talk about this subject: Travis and our guest Kelly Rice, founder of Treefrog Marketing. They tackle how SEO works in today's digital landscape and what makes a good SEO strategy. Kelly also shares how Treefrog creates effective systems that help businesses succeed.
Kelly Rice is the founder and creative director for Treefrog Marketing, a Christian-based marketing agency that helps small businesses grow by providing them with proven marketing strategies. Since 2000, they've partnered with and trained small businesses to build effective marketing systems that save time, are easy to manage and duplicate, and generate better leads.
Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point!
Specifically, this episode highlights the following themes:
- How to integrate SEO into an overall marketing strategy
- The best ways to optimize your website for search engines
- How to balance empathy & authority in customer service
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at podcast@christcentered.marketing.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate!
To discover more about this, our guest Alex Sanfilippo, owner of PodMatch, will share his experience on how he grew his business by incentivizing his clients with special offers. This may seem counterintuitive at first glance, but this strategy has helped him scale his business and set himself apart from the competition.
If you're interested in learning more about this strategy, then make sure to check out this week's episode!
Specifically, this episode highlights the following themes:
- How to motivate customers with incentive marketing
- Powerful marketing levers you need to grow your business
- PR tips to market your podcast
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at podcast@christcentered.marketing.
Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)
When was the last time you were absolutely honest about your product or service without worrying about what your customers might think?
It's a hard question to answer. Of course, most of us have been there: trying to decide which angle to take with our messaging when we're trying to sell something. It's a tough line to walk—and sometimes it feels like honesty is out of reach. But if you want to build trust with your customers and a better brand reputation, then honesty is essential.
In this first episode, we want you to join us in exploring the three laws of honest marketing and how they can help you build a better brand and business. Travis breaks down each law with examples from his own experience as a marketing expert and business owner while also offering up tips on how you can make these laws work for you too.
So sit back and get ready for an eye-opening explanation of what the honesty factor means to your brand!
Specifically, this episode highlights the following themes:
- Three laws/principles of marketing and how to apply them
- How to integrate honest branding into your marketing
- How honesty builds trust and good reputation
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at podcast@christcentered.marketing.
We'll just go ahead and say it: Honesty is the best policy in marketing.
Sure, there are plenty of ways to be dishonest in advertising and marketing—and sometimes those methods are necessary for companies who need to make a quick buck and don't care about the consequences. But in general, being honest with your customers is the best way to build trust, which equals loyalty. And loyalty means repeat business!
Welcome to the Honest Marketing Podcast, where you’ll learn proven strategies to grow your business without selling your soul. We're not here to just tell you what to do. We're here to teach you how it works so that your brand can thrive without having to resort to shady tactics.
So if you're ready for some honest marketing advice, tune in every Tuesday!
Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at podcast@christcentered.marketing.