Business To Go: Recent Episodes
Liz Farquhar
Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development. In these short podcasts, listen as Olsen discusses some of the basic concepts of marketing. Business To Go delivers insights and information from W. P. Carey faculty that you can put to work in your business or career today.
Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development. In these short podcasts, listen as Olsen discusses some of the basic concepts of marketing. Business To Go delivers insights and information from W. P. Carey faculty that you can put to work in your business or career today.
Douglas Olsen, associate professor of marketing at the W. P. Carey School of Business at Arizona State University, discusses why some products fail, illustrating a key marketing principle: know what your customers want and need.
Douglas Olsen, associate professor of marketing at the W. P. Carey School of Business, talks about what marketing is ... and is not.
Leaders acquire the power to affect the behavior of others by controlling access to valued resources. But often access involves an element of reciprocity, says W. P. Carey associate professor of management Kevin Corley, who studies and teaches leadership theory and skills. “How to Lead” is a two-part podcast produced for Business to Go: knowledge and skills that you can put to work today in your business and career.
One of the characteristics of leadership is the ability to spur others to follow your direction. But exactly how do leaders do it? Kevin Corley, an associate professor of management at the W. P. Carey School of Business, studies leadership. He says we often assume that what we need is coercive power in order to make people do what we want or need them to do. He says that the key, however, is influence - not coercion.
When it’s time for that periodic formal review, do you know how to make the session effective? Minu Ipe, clinical associate professor of management and faculty director of the W. P. Carey MBA Evening Program, explains that there are four steps to success: identify your objective, prepare, deliver and follow up.
Feedback is an important tool for developing great employees, says Minu Ipe, clinical professor of management and faculty director of the W. P. Carey MBA Evening Program. She explains the characteristics of effective feedback, using the acronym S-T-A-A-M. “S” is for specific, “T” for timely, “A” for accurate, another “A”, for actionable, and “M” for meaningful. This podcast is brought to you by Business to Go from the W. P. Carey School of Business at Arizona State University -- knowledge and skills you can put to work today in your business and career.
Research shows that when people fit in the culture of the organization in which they work, they are happier, more engaged, more productive and they provide better service. Angelo Angelo Kinicki, the Weatherup/Overby Chair in Leadership at the W. P. Carey School of Business, describes a hiring process that will help you hire people with the personality and values that fit with your company culture. This podcast is brought to you by Business to Go, a podcast series produced at the W. P. Carey School of Business: knowledge and skills you can put to work today in your business and career.
You’ve determined that a particular culture will allow you to execute your business strategy, but how do you build it? Angelo Kinicki has years of research and consulting experience in this area as the Weatherup/Overby Chair in Leadership at the W. P. Carey School. In three minutes he describes actions you can take to build that culture in Part Two of our series on the Business to Go, from the W. P. Carey School of Business.
If you think that the only opportunity to give or get feedback on job performance is the annual review session, you are missing many chances to improve your employees and your business throughout the year. Minu Ipe, clinical associate professor of management and faculty director of the W. P. Carey MBA Evening Program, explains why. The Business to Go podcasts are brought to you by the W. P. Carey Small Business Channel -- knowledge and skills you can put to work today in your business and career.
Part One: If asked, could you describe the culture of your company? You should, because as management professor and leadership consultant Angelo Kinicki says, culture is important to employee behavior and company performance. Listen to part one of our series on company culture. This podcast is brought to you by the W. P. Carey Small Business Channel – knowledge and skills you can put to work today in your business and career.