Liquis Digital Marketing Podcast: Recent Episodes
Brad Ball
This is your Digital Marketing School! Each week we will break down complex marketing strategies into bite-sized steps you can take immediately to reach your most profitable audience online. Join Liquis Digital founder and your marketing maestro of 13+ years, Brad Ball, as he discusses topics in the realm of organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and much more.
Are you ready to get amazing results on social without showing your face?
As you probably know, video is one of the best ways to dominate on social. And if you’re like most people you don’t want to be behind the camera.
Well, I’ve some good news for you… Faceless social accounts are blowing up now.
In this episode we cover how you can start getting amazing results with your own faceless social account.
For more info go to: https://liquisdigital.com/episode141
Whether you're an established enterprise or a budding startup, these game-changing AI tools are shaping the future of business and redefining efficiency.
In this episode, we explore a variety of AI tools that are guaranteed to enhance your business and save you time.
For more info go to: https://liquisdigital.com/episode140
Selling things to different kinds of buyers can be easier if you understand what they like.
There are four main types of buyers. Knowing how to recognize each type and how to sell to them can help you dramatically increase your marketing and sales.
In this episode, we are talking all about how to identify & market to your different buyer types.
For more info go to: https://liquisdigital.com/episode139
This is something we do not talk a lot about on this podcast, and that’s AI. Unless you’ve been living under a rock, you know AI is starting to take over, well, at least trying to.
It’s at a minimum interweaved itself into just about every piece of software I use in the marketing world, and I have to say, it has provided some pretty impressive tools.
In this episode, I’m sharing my favorite AI tools specifically designed to enhance your marketing.
For more info go to: https://liquisdigital.com/episode138
Businesses that are serious about growing and scaling know that they need to implement marketing automation into their business because they know it's going to save them time, create a better user experience, and ensure consistency in their messaging and operations.
In this episode, we're going over the marketing automations guaranteed to improve your business in 2024.
For more info go to: https://liquisdigital.com/episode137
Your website should act as your online hub of your business and should be building credibility and generating customers.
In this episode I’m sharing 4 things that will drastically improve your website in 2024.
For more info go to: https://liquisdigital.com/episode136
Are you prepared to receive a bad review for your business?
As business owners, I don’t have to tell you how important reviews are to your business. And how frustrating & heartbreaking it is to receive a bad one.
But what if I told you how you handle a bad review could bring you more business than a good review itself.
For more info go to: https://liquisdigital.com/episode135
Having the right social media strategy is going to allow you to post with purpose! If you’re like most business owners and posting without purpose you’re just wasting precious time and effort.
In this episode, we’re laying out your Social Media Strategy for 2024.
For more info go to: https://liquisdigital.com/episode134
The ad platforms make it easy to start up an ad campaign. But what isn’t easy is getting those ads to be successful.
In this episode I’m going over how to troubleshoot your low performing ads.
For more info go to: https://liquisdigital.com/episode133
Facebook and Instagram ads are a great way to get in front of new people who didn’t know you or your service previously existed.
But if you’re running those ads to the wrong people, then it’s just a waste of money and time.
In this episode, we are going over how to target your ideal customer with Facebook and Instagram ads.
Running Facebook and Instagram ads is a great way to get in front of an audience that doesn’t know you or your service exists.
In this episode, I’m going over my Facebook & Instagram ad strategy for local & service-based businesses.
For more info go to: https://liquisdigital.com/episode13
If you’re a local business and you’re not focusing on Local SEO you’re missing out on a massive opportunity to bring in new, ready to buy, customers.
In this episode, I’m going over how using Local SEO will drive more customers to your local business.
For more info go to: https://liquisdigital.com/episode130
If you’re a local service-based business, getting Google Guaranteed is a must.
Since implementing this for some of our local service-based clients, they’ve seen an astronomical increase in business.
In this episode, I’m going over everything you need to know about getting Google Guaranteed.
For more info go to: https://liquisdigital.com/episode129
Running Google ads is a great way to drive more customers to your business.
After 15 years of reviving, dead, money sucking Google Ad accounts, here are my Top 7 reasons you're probably not getting results with your Google Ads.
Over the last 15 years we’ve had the opportunity to work with 100’s of services and local based businesses.
I’m going to share with you the exact marketing framework we use here at Liquis Digital to get local service-based businesses ahead of their competition.
One of the top questions I get in our agency when talking to our marketing clients is How much to spend on Google Ads to see results?
Buckle up because we answer that question today.
Running ads is one of the best ways to drive new customers into your business.
But with all the options out there, where is the best place for your business to be advertising?
Well in today's episode we’re answering that very question.
Today, I'm sharing a sales mistake I made that nearly cost me $8000.
I'm here to spill the beans so you can learn from my mistakes. Plus, I'll dish out some cool tips to ensure you never find yourself in a similar situation.
For more info go to: https://liquisdigital.com/episode124
Applying this concept to your website will massively increase the number of customers you get through your site.
The big brands know it and use it… and the cool thing is, you can use it too and get great results as well.
Today, we are talking about applying the Halo Effect to win more customers through your website.
For more info go to: https://liquisdigital.com/episode123
As a business owner, you must know that one of the main deciding factors for a potential buyer is trust.
There are many ways to build that trust with your customers, but today we are going to discuss one psychological method to build trust that is rarely talked about.
For more info go to: https://liquisdigital.com/episode122
More isn't always better, and this could be the one thing that's killing your sales.
Today, we're going to show you how the Jam Experiment proves this, and what you can do to fix it.
For more info go to: https://liquisdigital.com/episode121
Having an effective landing page on your website is going to be the difference-maker in converting your visitors into leads and sales.
So, whether your business objective is to sell a product or service, or to build your email list… crafting an effective landing page is something you can't afford to ignore.
In this episode, we are going to give you everything you need to create an effective landing page that actually converts!
For more info go to: https://liquisdigital.com/episode120
90% of your audience is not ready to buy right now, and here’s what you can do about it.
The best proven way is to provide value first. Get them to know, like, and trust you.
We like to do this through a lead magnet.
In this episode, we’re going over how to create a lead magnet that actually works.
For more info go to: https://liquisdigital.com/episode119
Your website is the online hub of your business and is there to build credibility and generate customers.
In this episode, I’m sharing 4 things that will instantly improve your website.
For more info go to: https://liquisdigital.com/episode118
A website without the right content is useless, regardless of how well-designed it is.
A social media post is pointless if nobody cares about what you’re saying.
In this episode we are discussing how you can create better content that converts.
For more info go to: https://liquisdigital.com/episode117
Missing this one thing could be the reason why you’re not getting customers into your business.
And that’s crafting the right messaging.
Until you get this figured out you’re going to continue to struggle to drive the right customers to your business.
In this episode, we’re showing you how to craft the right messaging to attract more customers.
For more info go to: https://liquisdigital.com/episode116
If you hire a professional marketing agency, this will likely be one of the first’s things they will do. The cool part is, you don’t need a marketing agency to do this, you can do it yourself.
And that’s knowing your audience by developing a detailed customer avatar.
Now you may have heard of this, but today we’re going over 10 better questions to answer when defining your customer avatar.
For more info go to: https://liquisdigital.com/episode115
Your homepage is going to be the most visited page on your website.
In this episode, we are uncovering all the key elements that make up the perfect homepage for local service-based businesses.
For more info go to: https://liquisdigital.com/episode114
If you're looking to improve your social media presence, the first place you need to focus your attention is your bio.
Your bio is one of the first things people see when they visit your profile. Moreover, it's the key element for viewers to decide whether to follow or connect with you.
In this episode, we're going to outline how you can create the perfect bio that makes the right impression and attracts new followers.
For more info go to: https://liquisdigital.com/episode113
Are you using marketing automation in your business?
When we started implementing marketing automations in our business, it changed everything.
In this episode, I'm breaking down marketing automation. I will discuss what you should automate, as well as share my killer marketing automations that you can use in your business
For more info go to: https://liquisdigital.com/episode112
Running a Facebook and Instagram ad can be simple. However, running a Facebook and Instagram ad that actually works is not so simple.
Perhaps you've experienced this yourself or have been too intimidated to even try.
In this episode, we uncover my favorite Facebook ad targeting strategies for 2023.
For more info go to: https://liquisdigital.com/episode111
If you are a local business, one of the best things that you can do to drive new customers to your business, who are ready to buy right now, is to improve your local search engine rankings.
In this episode we’re covering all the website updates you can easily do that are guaranteed to improve your local SEO.
For more info go to: https://liquisdigital.com/episode110
If you're a local business, this Google ad is going to be a game changer. I'll be honest—it's not super sexy, but it will have your phone ringing off the hook.
If you're ready to start generating more phone calls for your local business, then you're not going to want to miss today’s 7-minute bingeable marketing podcast episode.
For more info go to: https://liquisdigital.com/episode109
Should you run your own ads? Is it really worth it?
The answer might surprise you!
Stay tuned because in this 7-minute bingeable marketing podcast episode we are going over if running ads yourself is really worth it.
And stay to the end and I’ll share some of my top ad tips!
For more info go to: https://liquisdigital.com/episode108
Should you build your own website? Is it really worth it?
The answer might surprise you!
Stay tuned because in this 7-minute bingeable marketing podcast episode we are going over if building your business website yourself is really worth it.
For more info go to: https://liquisdigital.com/episode107
I had a marketing strategy call with a local business last week… And in this episode, I’m going to share what they we’re doing wrong.
And stay to the end and I’ll share the marketing plan we came up with for them.
For more info go to: https://liquisdigital.com/episode106
There are many ways a business can leverage the power of marketing to grow and scale their business.
Today, I'm going to share with you the marketing framework we use in our agency to take our clients' businesses to the next level.
For more info go to: https://liquisdigital.com/episode105
Messenger marketing is a great way to connect with your potential customers, add value, build trust, and ultimately convert them faster.
In this episode, we’re talking about how to turn your conversations into conversions with messenger marketing.
For more info go to: https://liquisdigital.com/episode104
This is something often neglected by businesses, but 9 of 10 people look for these before visiting, scheduling, or making a purchase.
And that’s Reviews.
In today’s 7-minute bingeable marketing podcast episode we are talking about how you can boot your business with review management.
For more info go to: https://liquisdigital.com/episode103
Local SEO or Organic SEO? What’s the difference and which one should you be focused on?
In this 7-minute bingeable marketing podcast episode we’re diving in to answer all these SEO questions.
For more info go to: https://liquisdigital.com/episode102
Today's 7-minute bingeable episode is all about SEO vs Paid Advertising.
We'll discuss the pros and cons of each and give you the knowledge you need to make an educated decision on which one is the best marketing strategy for your business.
Tune in now to find out which one you should be investing in.
For more info go to: https://liquisdigital.com/episode101
This 7-minute, bingeable podcast episode is packed with latest tips and tricks to help you make the most out of your Google Ads this year.
It’s never too late to start maximizing your Google Ad Strategy and start getting the results you've been wanting!
For more info go to: https://liquisdigital.com/episode100
Are you looking for a quick and easy way to get more customers with your social media ad strategy in 2023?
This 7-minute, bingeable podcast episode is packed with essential tips and tricks to help you get the most from your ad strategy this year. We’re talking hot ad types, filling up your email list, targeting methods, and the one ad that will help all your other ads perform better.
Don't wait, start dialing in your 2023 social ad strategy now and start getting the results you've been wanting!
For more info go to: https://liquisdigital.com/episode99
Are you looking for the key to unlock the power of email marketing in 2023?
This week’s bingeable podcast episode is the go-to guide for all the tools and tactics you need to have in your toolbox!
From creative List building Techniques, to increasing email deliverability, and automating your campaigns, this episode is packed with tips and tricks to help you make the most out of your email marketing efforts.
Don't miss out on this opportunity to maximize your email marketing success in 2023!
For more info go to: https://liquisdigital.com/episode98
Is influencer marketing dead?
In this episode we’re discussing how Influencer marketing has changed and as a business owner, is it even worth your time in 2023, and what else should you do instead.
For more info go to: https://liquisdigital.com/episode97
Are you looking for an effective SEO strategy for 2023?
This bingeable, 7-minute episode is the perfect guide for any business owner looking to optimize their search engine rankings.
From creating long-form content to focusing on the basics, incorporating local and social SEO, and leveraging the power of Chat GPT, you will be sure to get the most out of your SEO strategy and stay ahead of the competition.
For more info go to: https://liquisdigital.com/episode96
Are you looking for the key to unlock your company's success in 2023?
This episode is the perfect tool for you!
From leveraging TikTok, Reels, and Shorts to creating the best video ideas and styles, this episode is packed with all the tips and tricks you need to get ahead of the competition.
Learn how to increase engagement, impressions, and reach with the right video strategies.
Don't miss out on this opportunity to grow your business with video - start planning now and have the most successful 2023 ever!
For more info go to: https://liquisdigital.com/episode95
Are you a business owner or entrepreneur looking to get a head start on your 2023 marketing strategy?
Look no further!
This episode is packed with essential tips and tricks to help you get the most out of your 2023 marketing strategy. From content marketing, SEO, creator marketing, email marketing and paid ads, you will learn the ins and outs of each topic to ensure your company's success.
Don't wait, start planning your 2023 marketing strategy now and get ahead of the competition!
For more info go to: https://liquisdigital.com/episode94
Your Contact Page is the page where your site visitor will hopefully take the action of contacting you.
It’s important that you create an inviting Contact Page that incentivizes visitors to take action.
In this episode, we’re revealing all the things your Contact Page needs to be a hot lead generating machine.
For more info go to: https://liquisdigital.com/episode93
One of the most important things to know about your product or service pages… is the people viewing these pages are most likely in the research/buying phase.
That means these pages are often the page where your conversions happen.
In this episode, we’re going over how to create product and services pages that sell.
For more info go to: https://liquisdigital.com/episode92
This is the most neglected and overlooked page on your website.
But it is responsible for helping people to decide if they want to work with you or not!
I’m talking about the About Page.
Could your website “About Page” be turning off potential customers?!
It most likely is!
In this episode, we’re talking about how to fix it.
For more info go to: https://liquisdigital.com/episode91
Your homepage is the most visited page on your website.
In this episode, we are uncovering all the key elements your homepage needs to increase conversions on your website.
For more info go to: https://liquisdigital.com/episode90
If you’re looking to improve your social media presence, the first place you need to focus your attention is your bio.
Your bio is one of the first things people see when they visit your profile. Plus, it’s the key element for viewers to decide whether to follow or connect with you.
In this episode we’re going over how to write the best social media bio that makes the right impression and attracts new followers.
For more info go to: https://liquisdigital.com/episode89
If you’re a local business, your number one marketing goal should be to increase your online visibility in your local market. That’s it.
This is by far the biggest return on investment you’re going to get in marketing your business.
In this episode, I’m going to tell you exactly what you need to do to effectively market your local business.
For more info go to: https://liquisdigital.com/episode88
As a business, marketing is the lifeline to new potential customers and ultimately growing and scaling your business.
But how do you know when it’s the right time to invest in marketing for your business?
Stay tuned because in this episode, we’re answering that exact question.
For more info go to: https://liquisdigital.com/episode87
Do you really need a website for your business? As the founder of a Marketing and Web Design agency my default answer is yes. But that’s actually not 100% true all of the time.
In fact, you might be hurting yourself by investing too much too soon.
In this episode, we are breaking down how to know when it’s the right time to invest in a website for your business.
For more info go to: https://liquisdigital.com/episode86
As a business owner you know you need to be doing some type of marketing to continue to grow your business.
But with so many options, how do you know what to invest your time and money on?
And if you are already spending your time and money on marketing, how do you know that you’re not wasting your money and time on the wrong type of marketing strategy for YOU?
In this episode, I’m going over how you can be sure that you’re spending your money on the right type of marketing for your business goals.
And stay tuned until the end where share my own personal recommendations
For more info go to: https://liquisdigital.com/episode85
I’ve said it before and I’ll say it again, 90% of your audience is not ready to buy right now.
So, what are you going to do about it?!
The best proven way is to provide value FIRST so they can get to know, like, and trust you.
In this episode, I’m showing you the best way to do just that, so you can start converting faster and even win those customers who aren’t ready to buy… yet!
Discussion Topics:
- 90% of your audience is not read to buy
- Lead magnets
- It’s not what the need, it’s what they want
- It’s all about the title
Resources:
- Website Makeover Checklist: https://liquisdigital.com/resources/lead-gen-checklist/
- Facebook Group: https://www.facebook.com/groups/motivatedbusinessowners
Subscribe to our YouTube Channel: https://www.youtube.com/c/Liquisdesign?sub_confirmation=1
Do you struggle with what to post on social media? Do you constantly run out of social media content?
Well, my friend, that ends today.
In this episode, I am going to show you how to consistently create killer content and never run out of social media content ideas.
Discussion Topics:
- Content Pillars
- Knowing your audience
- Content that answers these questions
- Places to find ideas:
- Other content ideas
Resources:
- Website Makeover Checklist: https://liquisdigital.com/resources/lead-gen-checklist/
- Facebook Group: https://www.facebook.com/groups/motivatedbusinessowners
- Subscribe to our YouTube Channel: https://www.youtube.com/c/Liquisdesign?sub_confirmation=1
- Ubersuggest: https://neilpatel.com/ubersuggest/
- Answer The Public: https://answerthepublic.com
- Exploding Topics: https://explodingtopics.com
Fact: 90% of your website visitors are not ready to buy right now.
So, what do you do with these looky-loos? How do you turn your audience into buyers?
In this episode, we’re sharing our proven strategy to help you turn your own audience into actual buyers.
Discussion Topics:
- Marketing automation
- Lead Magnets
- Lead Nurturing
- Tools & Tips
Resources:
- Website Makeover Checklist: https://liquisdigital.com/resources/lead-gen-checklist/
- Facebook Group: https://www.facebook.com/groups/motivatedbusinessowners
- Subscribe to our YouTube Channel: https://www.youtube.com/c/Liquisdesign?sub_confirmation=1
- Ortto - https://ortto.com/
- ActiveCampaign - https://www.activecampaign.com/
- ConvertKit - https://convertkit.com/
- Klavio - https://www.klaviyo.com/
Why are you not getting more customers from your website? I talk to a lot of businesses and most of the time this is what I hear:
“I don’t really get customers from my website. It’s just there in case people want to check us out.”
Does that sound familiar?
Look, just because you’re not getting customers from your website, doesn’t mean you couldn’t be.
In this episode, we’re talking about why you’re not getting customers from your website and what you can do about it!
Discussion Topics:
- Your call to actions
- Clarifying your messaging
- Why your losing 90% of your visitors
Resources:
- Website Makeover Checklist: https://liquisdigital.com/resources/lead-gen-checklist/
- Facebook Group: https://www.facebook.com/groups/motivatedbusinessowners
Subscribe to our YouTube Channel: https://www.youtube.com/c/Liquisdesign?sub_confirmation=1
Why isn’t your marketing working?
You’re posting content on social media, it’s not driving any action.
You’re putting your offer out there, no one is signing up.
You’re sending emails out, no one is clicking through.
In this episode, going over why your marketing isn’t working and what you can do to fix it.
For more info go to: https://liquisdigital.com/episode80
Ok so you put all this time and effort into creating a website so that your potential customers will visit it and take the action you want them to take.
But let me guess, that’s not what’s happening. At least at the rate you thought it would.
In this episode I’m uncovering how you can get customers to stay on your website and actually take action.
For more info go to: https://liquisdigital.com/episode79
Leads are the lifeline to your business, that’s no secret.
It’s also no secret that leads are not created equal!
In this episode, we’re discussing where you can find the best leads for your business.
For more info go to: https://liquisdigital.com/episode78
Missing this one thing could be the reason why you’re not getting new customers (or the right customers) in your business.
No matter what you do in your marketing efforts, you’re always going to struggle until you get this figured out.
In this episode, we’re going over what to say to attract the right customers.
For more info go to: https://liquisdigital.com/episode77
Winners and losers have the same goals. Goals are great and necessary, but alone they won’t get you there.
It’s all about the process, the in between, the things you do today, and every day until you get there.
This is the 6th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses.
Today we’re talking about Chasing the process, not the goal.
For more info go to: https://liquisdigital.com/episode76
When I started my business, I was doing all the work. Like most people who start, I found myself working in the business as well as working on the business.
Which was great… for a while.
There became a point where there needed to be a clear divide between the two if we were going to continue to grow.
This is the 5th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses.
For more info go to: https://liquisdigital.com/episode75
When you go to the gym, your goal is to workout to failure. Once you’ve failed and you hit your max you know you are growing and getting better.
We celebrate this.
But in business and in life it’s a much different story, failure is bad and looked down on––even though it’s inevitable for growth and success.
This is the 4nd part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency as well as the lessons I’ve learned from working with hundreds of different businesses… and breaking them down into separate episodes.
For more info go to: https://liquisdigital.com/episode74
If you chase 2 rabbits, you won’t catch either one.
It’s no different in your business. If you’re trying to do everything, you will be good at nothing.
This is the 3rd part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses.
Today we’re talking about focusing on the one thing.
For more info go to: https://liquisdigital.com/episode73
One of the hardest lessons I had to learn as a business owner was that I was the reason for the issues our business was facing. I was the problem; I was the one in my way.
And if you’re not aware of this in your own business, then you are most likely in the same boat.
For more info go to: https://liquisdigital.com/episode72
You could be just one day away from your business taking off. But if you stop now, you’ll never know.
This is the first part of our Business Growth Series where I’m sharing the most valuable business growth insights I’ve learned from 14 years of experience running a thriving marketing agency as well as the lessons I’ve learned from working with HUNDREDS of different businesses.
For more info go to: https://liquisdigital.com/episode71
For years business owners and marketers have been hard focused on building email lists for marketing purposes.
But is this becoming an outdated technique? Is building an online community a better approach?
In this episode we’re going over communities vs email lists: Which is better and Why?
For more info go to: https://liquisdigital.com/episode70
If you’re a small business owner or entrepreneur and have spent even one second on social media lately, you know video is taking over.
Look I get it, as a business owner it can be challenging to figure this out…
What to post, how to post, what equipment you need, how to position your camera, finding the right lighting, and how to edit it all!
I’m answering ALL of these things today, so listen in!
For more info go to: https://liquisdigital.com/episode69
With all the changes in today’s media, the most successful brands are leveraging the power of growing their business by growing their personal brand.
And you don’t have to be a Kardashian or Elon Musk to make this work. Anyone in any business can benefit from building their personal brand.
In this episode, we’re diving into how you can build your business with a personal brand.
For more info go to: https://liquisdigital.com/episode68
Key Process Indicators (KPIs) are not the sexist thing to talk about, but they can be THE thing that helps you move the needle the most in your business this year.
In this episode we’re talking about the top seven KPIs every growing business should measure.
For more info go to: https://liquisdigital.com/episode67
Any business owner or entrepreneur out there knows the importance and value of leveraging the power of social media to grow their business.
Unfortunately for most, it seems impossible to gain any traction and turns out to be a ton of work that doesn’t translate into any real substantial return.
After being in the digital marketing space for over 14 years, I know what works, and I know what doesn’t. I see how people succeed with their social media and I see how people fail.
In this episode I’m sharing my top 8 tips to help you succeed on social media.
For more info go to: https://liquisdigital.com/episode66
Developing your customer avatar is one of the first steps in any successful marketing strategy or campaign. And it’s also the step that is most often overlooked and forgotten about.
If you hire a professional marketing agency, it’s one of the first things they will do. But what’s so important about a customer avatar?
For more info go to: https://liquisdigital.com/episode65
If you are building your website or want to take your website to the next level, there are some great tools that will make it much easier.
For more info go to: https://liquisdigital.com/episode64
Search engine optimization (SEO) is one of the most wanted services of small business owners, but is also one of the most misunderstood.
If you can get it right, top rankings in the search engines will change your business.
That’s why I’m going over some best (and simplest) on-site SEO tips that will help you finally get results.
For more info go to: https://liquisdigital.com/episode63
After building websites in my agency for over 14 years… here’s one of the top things that will visually take your website to the next level.
And that’s the images you use.
They could also be the thing that is killing your site as well… visually and functionally.
For more info go to: https://liquisdigital.com/episode62
A website without the right content is useless, regardless of how well designed it is.
The purpose of your website should be to achieve a measurable result, and it is the content’s job to drive the visitor toward your goal. The design and functionality of the website simply supports the content and enhances the visitor’s experience.
So, how is your content working? Is it working for, or against you?
For more info go to: https://liquisdigital.com/episode61
The form on your website is most likely one of the first functional ways a prospective lead is going to interact with you. And, it’s the last step you need them to take in your process.
You’ve worked hard to get them to this point, and now it’s up to the form to finish the job.
But is your website form setup ready to properly handle the job?
In the episode, I’m going over how to create website forms that convert more leads.
For more info go to: https://liquisdigital.com/episode60
Being an entrepreneur and running a business is full of so many unexpected challenges and roadblocks that most people never even consider hiring a business coach when starting out.
But after running a business for 14 years, I’m still working through unexpected challenges and I’ve come to realize that will never end.
One of the best ways I’ve found to get through these hurdles is to hire a business coach. But when is a good time to do it? Who should you hire? What type of coach is right for you?
In this episode, I’m going to share my experience working with my own business coach and give you my top considerations when hiring a business coach.
For more info go to: https://liquisdigital.com/episode59
With all the website building tools out there these days, anyone can spin up a website.
But unfortunately, most of the time these sites end up looking unprofessional.
Look at it this way: Sure, you can go to the store and buy everything you need to decorate a cake but, let’s face it, you’re not likely to be on The Next Great Baker.
Not to fear, when it comes to your website, I’ve got your back.
In this episode, I’m sharing my top design hacks to make your site look less DIY and more professional.
For more info go to: https://liquisdigital.com/episode58
Not only have I been building my business for over 14 years, but as a marketing agency I’ve also had the opportunity to help hundreds of other businesses grow as well.
In this episode, I am sharing my best business advice for any entrepreneur starting out or struggling to grow.
For more info go to: https://liquisdigital.com/episode57
This is a concept I learned from my business coach and was one of the biggest ah-ha moments I’ve had in my business recently.
It all has to do with Feedback Loops.
Now maybe you’ve heard of feedback loops, there are many different types, and they show up in all types of places. If you google “Feedback Loops,” you’ll see there are many different definitions and ideas about what they are.
But how they show up in your business can directly affect the growth of your business––or be its demise.
In this episode, we’re talking about how you can leverage Feedback Loops in your business to grow faster.
For more info go to: https://liquisdigital.com/episode56
Here’s a cold hard truth: If you have written amazing content or created an amazing video, it doesn’t even matter. No one will ever read it if your title, headline, or hook sucks.
Your title, headline, and hook are the most important elements for grabbing people’s attention and drawing them in.
In this episode, we’re diving into how to hook your customer’s attention with magnetic headlines.
For more info go to: https://liquisdigital.com/episode55
Google Ads are a great way to drastically increase your online visibility and drive new traffic to your business. But it can be daunting to get right and it can cost a lot of money.
With more at stake financially, it’s important to get your Google Ads right–right from the start.
In this episode, we’re going over everything you need to know to effectively get started with Google Ads
For more info go to: https://liquisdigital.com/episode54
Do you hate selling? Well, if you’re running a business, it’s almost unavoidable.
But you’re not alone… Many business owners hate selling too. And moreover, everyone hates being sold to.
In the episode, I’m going to give a lesson in selling effectively… for people who hate selling.
For more info go to: https://liquisdigital.com/episode53
Are you automating your business marketing?
When we started implementing these key marketing automations in our business, it changed everything.
In this episode, I’m breaking down what marketing automation is, what marketing tasks you should automate, my personal favorite tools, and examples of killer marketing automations that you can use in your own business.
For more info go to: https://liquisdigital.com/episode52
Alright, you’ve danced around it long enough… Is 2022 the year you start leveraging the power of TikTok in your business?
Look I get it. Maybe you’re holding off on TikTok because you don’t know where to start. Or maybe you’re on TikTok already looking to start maximizing your efforts.
Either way, I’ve got you!
In this episode I am giving you my tried-and-true Top 15 TikTok Tips for business.
For more info go to: https://liquisdigital.com/episode51
This week we are celebrating our 50th podcast episode! To get the party started, we’re rolling the best content from our top 5 episodes into one special, value packed, highlight reel!
PLUS:
In celebration of our 50th episode we are giving you 50% off our DIY website course.
Use the code 50FOR50 at checkout to redeem your 50% off.
Just go to thewealthywebsite.com to learn more.
For more info go to: https://liquisdigital.com/episode50
Running a Facebook and Instagram ad is simple. Running a Facebook and Instagram ad that actually works is not so simple.
Maybe you’ve experienced this yourself or have been too intimidated to even try.
I’m not going to lie, there are many things that can affect the success of your ad.
And your audience selection is definitely one of those top items that can make or break the success of your ad campaign.
In this episode, we’re uncovering the most powerful Facebook and Instagram ad targeting strategies for 2022.
For more info go to: https://liquisdigital.com/episode49
Is your business showing up in local Google searches?
Nearly 50% of all Google searches include “local intent.” Meaning these people are looking for a local product or service.
But is YOUR business showing up in these results?
In this episode, we are talking about why Local SEO is critically important and what steps you can take to improve your Local SEO results today.
For more info go to: https://liquisdigital.com/episode48
I know you’re likely familiar with blogging or at least the concept of blogging. In past years, it’s been deemed necessary for business owners to utilize blogs to create more and more content.
Content is King, right?
But with all of the rapid changes in social media and search engines… Is blogging really that important in today’s online environment?
Well sit tight, because in this episode I’m going to explain whether your business should keep that blog going in 2022.
For more info go to: https://liquisdigital.com/episode47
Do you ever feel like your business is a roller coaster of financial ups and downs? One minute you're crushing it. The next, you don't know how you're going to pay your bills. This is a common problem with many small businesses.
One of the best ways to add predictability and cash flow into your business is by incorporating Reoccurring revenue into your business model.
Now, you might be thinking to yourself, “Brad, there's no way I can Implement recurring revenue into my business.”
Well, you're going to want to keep listening because in this episode, we're talking about how even YOU can scale your business with recurring revenue.
For more info go to: https://liquisdigital.com/episode46
Are you looking to throw some gas on the fire to make your business as profitable as possible?
There is no better way to get more leads and traffic, than by leveraging the power of Facebook and Instagram ads.
Also, there is no better way to quickly throw a ton of money away. Running social ads is tricky, but it can be a game changer for your business.
In today’s episode, I’m going over everything you need to know to get started with Facebook and Instagram ads.
For more info go to: https://liquisdigital.com/episode45
If you want to run a successful business, you're going to need leads. In this episode, I'm going over my 5 proven lead generation techniques for any business.
Let’s jump in!
For more info go to: https://liquisdigital.com/episode44
Do you ever feel like a fraud?
Like, who are you to talk about this or be an authority on that? Or maybe you have a limiting fear that people are going to find out the truth about you… that you’re not what you seem or claim to be?
For more info go to: https://liquisdigital.com/episode43
Social media is on the cusp of some pretty big changes. If you’re using social media in your business… 2022 is going to mark a pivotal year in how your business adapts to these changes.
Businesses that recognize, learn, and adapt are going to flourish…
For more info go to: https://liquisdigital.com/episode42
Have you ever wanted branded merch for your business? Or maybe you already have merch, but you’re tired of storing it and keeping tabs on inventory?
Well, I have good news for you my friend! With today’s print-on-demand industry, you have some new options available to you.
In this episode we’re going to explore how you can start boosting your business with branded merch for free!
For more info go to: https://liquisdigital.com/episode41
If you aren’t already leveraging TikTok for your business, then you need to listen to this episode because you are missing out on major opportunities.
Maybe you don’t think your audience isn’t on TikTok. Or maybe you think it’s all about dancing, lip synching, and pointing at word bubbles. Or maybe you don’t think you have relevant content for the platform.
Well, I can confidently tell you that you are 100% dead wrong.
In this episode I am going to show you how to start leveraging the power of TikTok to grow your business.
For more info go to: https://liquisdigital.com/episode40
Implementing a solid marketing funnel in your business will significantly amplify your marketing efforts. You might even have some type of marketing funnel in your business already whether you know it or not!
For more info go to: https://liquisdigital.com/episode39
In this episode we’re going to cover the top things to look for in choosing the right plugins for your website.
The top reasons I recommend WordPress are because of its scalability, the high level of support available, and the large amount of integrations that are available to really build or transform your site into anything you could need or want.
For more info go to: https://liquisdigital.com/episode38
In this episode, we’re going to cover the top things to look for in choosing the right theme for your website.
A huge benefit to building your website on WordPress is the endless theme options available to you… Allowing you to really build whatever you want!
But with so many theme options out there, how do you choose the right one?
This is the 3rd of 4 episodes in our DIY Website Series.
In this series we will be covering the most important and challenging parts of the process you need to overcome to create your own website. Like which website platform to choose, selecting the right hosting provider for your needs, finding the right theme for your objectives, and which plugins to use.
For more info go to: https://liquisdigital.com/episode37
In today’s episode, we’re going to cover the top things to look for in choosing the right hosting provider for your website.
Building your website on the WordPress platform is a really great option. But there’s another big decision to make… hosting! The provider you choose to host your website will determine how great (or horrible) your finished website will perform.
With so many hosting options out there, how can you possibly choose the right one?
This is the second of four episodes in our new DIY Website Series.
For more info go to: https://liquisdigital.com/episode36
In this first episode, we’re going to cover the main website platforms, and the pro’s and con’s of each so you can make the very best decision.
Today’s technology and tools are making it easier and easier for you to build your own website.
This is great, however it leaves you with having to make some pretty big decisions right from the start, like which website platform you should use! With so many options available, it can be overwhelming to sort through all the pros and cons of all these different website platforms.
But of course, I’ve got your back on this!
This is the first of four episodes in our new DIY Website Series.
For more info go to: https://liquisdigital.com/episode35
In this episode, we’re uncovering the top reasons DIY websites fail, and how you can avoid these mistakes.
I do believe that if you have the resources, it’s always best to hire professionals to do what they do best.
But I also know that many small businesses can’t always afford the designer price tag that it may take to build that high-end lead-generating website.
In that case, it probably makes more sense for you to DIY your website.
But as with all things, there is a right way and a wrong way to do it.
Through the years I’ve seen a lot of ways DIY sites fail.
For more info go to: https://liquisdigital.com/episode34
Your website’s most visited page is the home page. To turn your home page into a lead generating sales machine, there are some specific and simple things that your homepage must have.
For more info go to: https://liquisdigital.com/episode33
Unpacking the psychology behind why your customers aren’t taking action on your website and what you can do about it.
If you’re wrestling with questions like, “Why isn’t my website generating more sales?” Or, “How can my website be more effective?” Or, “Why isn’t my business growing faster?” Then, this episode is for YOU.
The answers to these questions are most likely not what you think and have a lot more to do with psychology than anything else.
For more info go to: https://liquisdigital.com/episode32
Would you like to know how to transform your mediocre DIY website into an exceptional, high-performing website?
With today’s technology it’s becoming easier and easier for website DIYers to build their own website.
And that’s great!
But even with all these advanced tools, there are several key elements that are ignored for simplicity’s sake, leaving your DIY website looking unprofessional as if… well… you did it yourself.
Not to worry though! In this episode I’m taking my 14+ years of web design experience and showing you the key elements that you can implement on your site today, to take it from mediocre to exceptional.
Let’s dive in!
For more info go to: https://liquisdigital.com/episode31
All effective websites start with powerful content.
A website without powerful content is useless, regardless of how well it’s designed.
The purpose of your website should be to achieve a measurable result. And it’s the content’s job to drive the visitor toward your goal, whereas the design and functionality of the website should support the content and enhance the visitor’s overall experience.
In this episode, we’re uncovering the biggest secrets to creating high-converting website content.
For more info go to: https://liquisdigital.com/episode30
Creating an irresistible lead magnet that converts your website lookie-loo’s into actual buyers.
80 to 90% of the traffic on your website is not ready to buy right now.
So what do you do with this 80-90%?
For more info go to: https://liquisdigital.com/episode29
Leverage the power of list segmenting to maximize your sales and marketing efforts.
Segmented email campaigns earn 100.95% higher clickthrough rates as well as revenue increases of as much as 760% compared to non-segmented email campaigns.
On top of that… Only 14% of subscribers believe that the majority of the emails sent to them are relevant.
Are you segmenting your marketing emails? If not, the above stats should at least prompt you to consider it!
Get out your gavel because court is in session.
For more info go to: https://liquisdigital.com/episode28
In this episode, we’re getting nerdy on Google Analytics so you can find out what’s working and what isn’t.
If you're like most businesses, you probably have no idea what people are doing once they get to your website… Or how they are even getting there!
If you’re doing any sort of marketing, how do you really know what’s working and what isn’t?
The biggest waste of time with marketing is to create a goal, execute tactics to achieve that goal, but have no real way to measure or track your efforts!
So pull out your pocket protector and tape up your glasses, because school is in session.
For more info go to: https://liquisdigital.com/episode27
Having this ONE page on your website can automatically generate more sales without lifting a finger.
Yes, your website has many functions like building credibility, making it possible for referrals or organic traffic to learn more about you, and even creating an opportunity for people to connect with you in some way.
But what if your website could actually start making sales for you?
How can your website do that?
With a Sales Page!
In this episode, we’re dissecting the anatomy of a high converting sales page.
So pick up that scalpel, because we’re going in.
For more info go to: https://liquisdigital.com/episode26
How’s your social media marketing going? Are your social platforms driving new leads to your business? Are you forging new relationships and connections? When you check your follower count or engagement, is it as good as the other platforms you follow?
Or do you feel like you are spending a ton of time, putting in a ton of work, and nothing is happening?
In this episode, we’re tackling the social media platforms 1-by-1 and sharing strategies and tips that will help you start winning the Social Media game.
It’s time to take out your pencils because class is in session!
For more info go to: https://liquisdigital.com/episode25
Most companies using marketing automation outperform their competitors.
Implementing marketing automation in your business will not only boost your conversions, it’s going to save you a ton of time, create consistency in your messaging, build trust, and nurture relationships with your customers.
In this episode, we’re going to give you the step-by-step on how to create a killer automated email sequence that will boost your conversions to the moon.
So put on your helmet because this rocket is about to launch.
For more info go to: https://liquisdigital.com/episode24
According to a study done in 2021 by Litmus – Email Marketing has a return on investment of $42 for every $1 spent. To quote marketing guru Neil Patel, “Out of all the channels I’ve tested as a marketer, email continually outperforms.”
Building an email list is one of the best ways to cultivate a loyal customer base for your business. What are you currently doing to build your email list?
In this episode, we’re digging into how you can start building your email list using a proven technique called Gated Content.
So grab your shovels, because we’re about to dig deep.
For more info go to: https://liquisdigital.com/episode23
SEO stands for Search Engine Optimization. Successful SEO is every business owner’s dream!
Unfortunately, it’s not like the old days where you could easily game the system and rank at the top for whatever keyword you wanted.
Some say that the good ol’ days of SEO are dead.
But I like to say it’s just evolved.
In this episode, we are demystifying all the things you need to know to start improving the SEO on your own website.
So get ready, because the genie is coming out of the bottle.
For more info go to: https://liquisdigital.com/episode22
Content is king! You’ve most likely heard this one before… because it’s true!
Having a content strategy is going to help you achieve your business goals a lot faster than if you’re just flying by the seat of your pants.
The downside to content marketing is it can seem like a daunting task, where even the most ambitious business owners can fall short if they don’t have a plan.
In this episode we’re going to lay out how to execute a content plan that will help you achieve your marketing goals without the burnout!
So head bunker down because we’re about to blow this thing up!
For more info go to: https://liquisdigital.com/episode21
Your Contact Page is the page where your site visitor will hopefully take the action of contacting you.
It’s important that you create an inviting Contact Page that incentivizes visitors to take action.
In this episode, we’re revealing all the things your Contact Page needs to be a hot lead generating machine.
So clear the lines, because your phones are about to start ringing!
For more info go to: https://liquisdigital.com/episode20
If set up correctly, your service and product pages can often be the entry point to your website when someone is organically searching for products or services that match your own.
It’s important to treat these pages as complete landing pages, created to convert new traffic and even cold leads.
These pages are typically where conversion happens on your website.
Are your product and service pages set up to convert?
In this episode, we are uncovering all the key elements your product and/or service page needs to be successful!
For more info go to: https://liquisdigital.com/episode19
The About Page on a website is often the most neglected and overlooked page. But, it’s the page most responsible for helping people to decide if they want to do work with you!
Is your About Page driving people to work with you? Or is it driving them away from you?
In this episode we are uncovering all the key elements your About Page needs to be successful.
So get ready for real talk, because we’re about to get real personal.
For more info go to: https://liquisdigital.com/episode18
Your homepage is the entry point of your website. It’s going to be the most visited page, so it needs to leave a lasting impression. It should entice people to explore your site – not hit that back button.
So, how effective is your homepage?
In this episode we are uncovering all the key elements your homepage needs to be successful.
So put on your swimsuit ‘cause we’re diving in.
For more info go to: https://liquisdigital.com/episode17
Your brand isn’t your logo, your color scheme, or fonts. According to Jeff Bezos, “Your brand is what people say about you when you’re not in the room.”
Simply put, branding is not just what is seen, it’s what is felt. It’s a lasting impression. But how do you go about creating or improving such things tactically?
In this episode Brad talks with Andy, partner and marketing logician at Liquis Digital, about what it really means to brand from the inside out and how you can develop your own brand in this way to stay relevant for the long haul.
For more info go to: https://liquisdigital.com/episode16
If you’re looking to improve your social media presence, the first place you need to focus your attention is your bio.
Your bio is one of the first things people see when they visit your profile. Plus, it’s the key element for viewers to decide whether to follow or connect with you.
In this episode we’re going to outline how you can create the perfect bio that makes the right impression and attracts new followers
For more info go to: https://liquisdigital.com/episode15
How much money have you wasted on Google or Facebook ads because you didn’t understand how to play the ad game?
It stops today my friend! Listen in as I explain the difference between Google AdWords and Social ads – and when it’s appropriate to use which.
In this episode, you will learn how and when to use these ad types to maximize your efforts, plus winning strategies based off of your audience’s mindset.
So buckle up, because we’re taking off!
For more info go to: https://liquisdigital.com/episode14
Do you struggle with what to post on social? Do you constantly run out of content? Or have you just given up because you don’t think you have enough quality content to post on the regular?
Well my friend, that ends today.
In this episode, I am going to show you how to consistently create killer content and how to repurpose that content across the internet in new ways for a wide reach that feels different on every platform.
Get ready… Your social media game is about to evolve to the next level!
For more info go to: https://liquisdigital.com/episode13
There are many different types of platforms you can utilize to communicate with your audience… but with a 98% open rate, text messaging is the most effective.
How can you start incorporating text messages in your business? I know after you listen to this episode, you’re not going to want to miss out on this golden opportunity.
So sit back, push play, and let’s jump in!
For more info go to: https://liquisdigital.com/episode12
Having an effective landing page on your website is going to be the difference maker in converting your visitors into leads and sales.
So, whether your business objective is to sell a product or service, or to build your email list… crafting an effective landing page is something you can’t afford to ignore.
In this episode we are going to give you everything you need to create an effective landing page that actually converts!
For more info go to: https://liquisdigital.com/episode11
Have you thought about how a chatbot could transform your business? People who have incorporated a chatbot into their business report higher conversion rates, better customer service, and lower overhead.
Chatbots, an automated messaging software that is used to converse with people, have been around for years.
But in the world AI (Artificial Intelligence), the release of GPT-3 in 2020, has changed the game for the future of chatbots.
Chatbots have been a great tactical asset so far, but now they are better than ever. Companies who are adopting this evolving technology early, are winning sooner.
In this episode, we are going to talk about how you can very easily get started with a chatbot and harness its power for your own business growth.
For more info go to: https://liquisdigital.com/episode10
Have you ran (or considered running) digital ads for your business? Maybe you’ve heard the hype of how so many people are significantly increasing traffic to their website and creating numerous leads with paid ads, but in all your attempts, you just seem to be losing money.
Running digital ads for your business can be challenging… Running them successfully can seem impossible. With all the platforms available and their endless options, how do you choose the right platforms and options for your business?
In this episode we are going to examine the different advertising options available and uncover which ones might work best for you.
Be sure to stay until the end as we’ll reveal some of the current tried-and-true strategies we’re using for ourselves and our clients.
For more info go to: https://liquisdigital.com/episode09
It’s no secret that if you are running a business, you need to have some sort of presence on social media. With all the different social media platforms out there, it can be overwhelming to know exactly which ones to use and how to set them up properly
In this episode we are sitting down with Andy Ptacek, the Marketing Director of Liquis Digital, to uncover the various features of the top social platforms and dive deeper into how your business can leverage the right social media platforms for success.
For more info go to: https://liquisdigital.com/episode08
Call-to-actions (CTA’s) is one of the key factors for converting more leads into customers on your website. They are the main component in directing your website visitors to take the action you want them to take.
Can you afford to get this wrong?
In this episode we are going to discuss what call-to-actions are, when and where to use them effectively, and also dive deeper into some different strategies that will help you achieve your business objectives.
For more info go to: https://liquisdigital.com/episode07
Do you own your website or are you just renting it? Your website is one of the important digital assets for your business. It’s the hub for your business online, and if you’re just renting your online presence, you may be leaving yourself open for issues that are out of your control.
In this episode, we’ll break down the pros and cons of owning vs. renting your website and dive deeper into the costs of both.
For more info go to: https://liquisdigital.com/episode06
Is your business leveraging the power of email marketing?
If not, you are missing out on an enormous opportunity to cultivate your business.
In this episode, we are going to examine how you can leverage email automation and email newsletters to convert more leads into customers, and increase sales for your business.
For more info go to: https://liquisdigital.com/episode05
In this episode, we dive into clarifying your message with Liquis Digital marketing logician, Andy Ptacek.
Join our conversation as we walk through the steps of how you can clarify your message on your website to help more people and in return, grow your business faster!
For more info go to: https://liquisdigital.com/episode04
Are your ads under performing or not producing the conversions they should? There is a good chance you are having the wrong conversation with your prospects, at the wrong time.
In this episode we will discuss how you can better understand where your audience is in the buying cycle and how you can target the right ad at the right time to increase your ad performance.
For more info visit: https://liquisdigital.com/episode03
Potential customers are leaving your website and there are some simple ways you can stop this from happening!
46% of internet users agree that the #1 reason for leaving a website is not being able to tell what a company does.
Additionally, 53% of all mobile website visits are abandoned if the webpage takes more than three seconds to load.
In this episode we'll talk about why potential customers are leaving your website, and what you can do about it.
Be sure to stay tuned to the end because I’ll show you a simple test you can do to identify how to fix these issues.
For more info go to: https://liquisdigital.com/episode02
Welcome to The Liquis Digital Marketing Podcast! I'm your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008.
In our very first episode, Andy Ptacek and I discuss why we started this podcast and go through the details of what we will be covering in future episodes.
Thanks for taking a sec to see what we're all about and be sure to subscribe because you won't want to miss beat.
Connect:
YouTube
Welcome to The Liquis Digital Marketing Podcast! I'm your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008.
Each week, we'll break down complex marketing topics into bite-sized steps you can take now to grow a profitable audience for your business.
We'll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.
Thanks for taking a sec to see what we're all about and be sure to subscribe because you won't want to miss beat.