Integrated Marketing Communications (IMC) on GigaDial Public: Recent Episodes
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This station was established to provide content to listeners in learning more about the key terms, concepts and trends in IMC.
The first part about building the innocent brand was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building
How did Innocent Drinks approach social media? How do Innocent approach customer feedback from social media? How did corporate social responsibility become part of the brand strategy? Why social media is an important part of the customer relationship. How does Innocent maintain the fun vibe during the recession? The relationship between creativity and cash The Simon Cowell trick to management! (Didn't see that one coming :)) What did he think of the Walkers advertising campaign
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Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social media.
How does the brand stay innocent as the business grows? Are there difficulties internally with a brand called innocent? How has the company nurtured the 'talkability' factor of the brand - do they have a gossip marketing strategy? Is Innocent a brand, a business or a dream? How does the lifestyle element of the brand, help the brand? How an entrepreneurial spirit is helped by creating the dream rather than just making money. How is the web changing the way Innocent looks at value?
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Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk about Are brands in decline? What do we mean by the death of a brand? What is the significance of the rise of own labels? Have brands developed personality disorders? Why do many of the global brands come from small countries? How employee engagement relates to creating a brand. Evolution of brands towards fragmented brands. Impact of depression as a major illness and how effect depression and their role in coping with depression If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
I talk on today's marketing podcast with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand. We discuss
What is a logo? What is a logo trying to portray? How to design a logo How the demographics of the target customers affects the logo design How important is the font? Do certain colours go with specific industries? What are the big mistakes people make with logo's? Tips for successful logo design How to evolve a logo
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Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program.
As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.
Co-hosts Brad Forsythe Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand.
Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership.
He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle development process for concept and production vehicles. Kevin has led award-winning studies at Ford/JWT and has written innovative brand communication platforms for two of the world’s biggest volume brands, Ford and Chevrolet. Kevin has also published op-ed columns in leading automotive and branding publications such as Automotive News and Advertising Age and has been a regular presenter on industry topics to national dealer conferences and other industry gatherings. Recently, he has pioneered the development of a new voice of the customer tool leveraging real time virtual reality technology to aid in the emerging area of consumer co-creation. Kevin is a passionate student of the industry and a lifelong car enthusiast. He is driven by discovering and innovating what’s next in strategic marketing and helping clients solve problems.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 3-Jul-09 9:00 AM