Podcast Growth Hacks: Recent Episodes
Pat Cheung
In this show, we focus on podcast growth. And in each episode, we interview 1 podcaster, to unpack the best growth tactic they used to grow their podcast. If you're a podcaster looking to grow and monetize your podcast, subscribe now to our weekly episodes.
Head to our website, podcastgrowthhacks.com to learn more!
In this episode, we chat with Cianna Stewart, host of Dying Kindness podcast, to learn how Cianna grew her podcast by offering workshops for something everyone can benefit from.
Cianna was first drawn to reading about death and death rituals in childhood and never stopped. Maybe it was growing up next to a cemetery. Maybe it was from knowing many people who died in all kinds of circumstances at all different ages. Maybe it was being a teenager when her mom died.
For whatever reason, death has always been part of Cianna's conversation and experience. This was amplified and reinforced by working in HIV during the 1990s in San Francisco. During this period, Cianna experienced the death and memorialization of many friends, and became the primary caretaker for her roommate who died from AIDS.
After Cianna's father and stepmother died in 2019, she resolved to get her own paperwork and other affairs in order so that she wouldn't leave behind the same kind of disorganized mess she and her siblings were left with. To support that effort, she started a group on Facebook. The Dying Kindness podcast emerged out of that group as an effort to encourage others to join in the effort to make key decisions now, well before they're needed, as an act of kindness to those left behind.
Professionally, Cianna has been a writer, documentarian, speaker, coach, event producer, startup founder, nonprofit manager, consultant, workshop leader, and more. Her tagline is "super curious about nearly everything."
Follow Cianna Stewart and Dying Kindness Podcast* Twitter / @cianna * Instagram / @heycianna * Podcast / Dying Kindness * Death Binder / Subscribe to Get Template
Follow Pat Cheung and Podcast Growth Hacks* Twitter / @patcheung * Website / patcheung.com * Podcast / podcastgrowthhacks.com
Sponsors & Resources Mentioned In This Episode* PodInbox / Get a Free Podcast Fan Page / podinbox.com * George Kao / Authentic Marketing * Mark Silver / Heart of Business
In this episode, we chat with Matt Halloran, host of the Top Advisor Marketing podcast to learn how Matt grew his podcast by focusing on a niche, in his case, financial advisors, and by consistently adding value to his audience.
Matt is the host of the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for financial advisors and connects with top industry leaders. He’s also a partner at ProudMouth, a full-service marketing and podcast production agency focused on helping financial advisors with building their influence.
Matt is a former business and life coach to top advisors. Matt has helped over 5,000 advisors understand how to create trust and build rapport with prospects they haven’t even met yet.
He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as a digital communication expert, and wrote “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services. He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting.
Follow Matt Halloran and Top Advisor Marketing Podcast* Twitter / @matthalloran_ * LinkedIn / @matthalloranpm * Company / proudmouth.com * Podcast / Top Advisor Marketing * Pod Rocket Academy / podrocketacademy.com
Follow Pat Cheung and Podcast Growth Hacks* Twitter / @patcheung * Website / patcheung.com * Podcast / podcastgrowthhacks.com
Sponsors & Resources Mentioned In This Episode* PodInbox / Get a Free Podcast Fan Page / podinbox.com * Phil Donahue & Louis Farrakhan Interview / YouTube Video * Shure SM7B / Amazon * Rode Rodecaster Pro 2 / Amazon
In this episode, we chat with Katey Outka, host of the Fifty Percent podcast and associate director of The Drag Audio production studio, to learn how Katey grew her University’s podcast network from 1 to 8 shows, to a staff of 25 students, in just over 2 years.
Katey is the associate director of The Drag, an audio production house at the University of Texas at Austin, where she also teaches journalism and podcasting classes. She’s organizing a podcast conference in her Austin, PodATXFest, which takes place in Aug 16-19, 2023. She also has her own podcast, Fifty Percent, in which she and her best friend talk about romance novels.
Podcast Conferences* PodConf / Portland OR / April 29 / Website * Pod ATX Fest / Austin TX / Aug 16-19 / Website
Follow Katey Outka, Fifty Percent, and The Drag Audio* Twitter / @psencikk * Fifty Percent / Podcast * The Drag Audio / Website
Follow Pat Cheung and Podcast Growth Hacks* Twitter / @patcheung * Website / podcastgrowthhacks.com
Visit Our Sponsor* PodInbox / Get a Free Podcast Fan Page / podinbox.com
In this episode, we chat with Maya Chupkov, host of the Proud Stutter podcast to learn how Maya grew her podcast by leveraging PR tactics to get free media coverage for her podcast.
After graduating from the University of San Francisco with a Master in Public Affairs, Maya founded Proud Stutter, a podcast and advocacy organization The show is about changing how we understand and talk about stuttering, one conversation at a time.
As a podcaster, since launching her first episode in October 2021, Maya has completed one season, secured over 20,000 downloads, appeared in over 60 news outlets and newsletters, and published over 30 episodes. Proud Stutter has also appeared on Apple Podcast’s New & Noteworthy, The Guardian’s Top 5 Podcasts of the Week list, and featured on NPR.
Maya is an entrepreneur focused on changing the world for the better for people who stutter. Maya is the Media & Democracy Program Manager for California Common Cause. She produces the organization’s show, Democracy Is.
Top 3 growth hacks we learned from Maya…* Invite guest co-hosts to help create content, and increase exposure for that episode by reaching your co-hosts followers. * Pitch media outlets based on special events, news, or holidays that line up with your specific podcast topic. * Build personal relationships with journalists directly. Keep following up. Keep pitching them ideas. Your persistence will eventually pay off.
Follow Maya Chupkov and Proud Stutter* Website / proudstutter.com * Twitter / @ProudStutter * Instagram / @proudstutter * PR Services / https://proudstutter.com/services * Proud Stutter In The Press / https://proudstutter.com/press
Follow Pat Cheung and Podcast Growth Hacks* Twitter / @patcheung * Website / podcastgrowthhacks.com
Visit Our Sponsor* PodInbox / Get a Free Podcast Fan Page / podinbox.com
Podcast Resources Mentioned in This Episode* Apply to be featured on major podcast directories: + Apple + Spotify + Stitcher
In this episode, we chat with Jeff Sanders, host of The 5am Miracle podcast to learn how Jeff grew his podcast by getting on the Top 10 lists of best podcasts in his industry.
Jeff Sanders is a keynote speaker, productivity coach, author of The 5 AM Miracle, and founder of The Rockin’ Productivity Academy.
He is also the host of The 5 AM Miracle Podcast. It’s a productivity podcast, which has been nominated for 7 Podcast Awards, and exceeded 12 million downloads.
Every week you can find Jeff writing and speaking at JeffSanders.com.
Top 3 growth hacks we learned from Jeff…* Try to get your podcast added to the “Top 10 podcasts for…” lists covering your topic. * Make the podcast the primary hub of your business. * Leverage dynamic ads to make ad placements and promo swaps easier, more manageable, and more flexible.
Follow Jeff Sanders and The 5am Miracle Podcast* Website / jeffsanders.com * Twitter / @jeffsanderstv * Instagram / @jeffsanderstv
Follow Pat Cheung and Podcast Growth Hacks* Twitter / @patcheung * Website / podcastgrowthhacks.com
Visit Our Sponsor* PodInbox / Get a Free Podcast Fan Page / podinbox.com
Podcast Resources Mentioned in This Episode* Waave - wavve.co * Headliner - headliner.app
This is another “Retrospective” episode, where I openly share my own journey of building this podcast, Podcast Growth Hacks. In this episode, I go over why I’ll be implementing “seasons” for this podcast in 2023.
I also share a bit more about my role, as CEO of PodInbox, and how we do strategy planning twice a year.
Things Mentioned in This Episode* PodInbox - Fan Pages for Podcasters * Angie Griffith - Podcast Growth Hacks / Episode 12 * Harry Duran - Podcast Junkies
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Pat Cheung & Podcast Growth Hacks* Podcast Growth Hacks - Website / Fan Page * Ask Me Anything - Record Your Question * Pat Cheung - Twitter
In this episode, we interview David Hooper, host of Build a Big Podcast, to learn how he grew his podcast, Build a Big Podcast, by leveraging niches and newsletters.
Plus, we’re including a full episode from Build a Big Podcast!
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Pat Cheung and Podcast Growth Hacks* Pat Cheung on Twitter - @patcheung * Podcast Growth Hacks - https://podcastgrowthhacks.com
Follow David Hooper* Twitter - @davidhooper * Build a Big Podcast - website / podcast / newsletter / book
Podcast Growth Hacks Learned in This Episode* Find your niche of like-minded people + Niches can hold more value to potential advertisers. + Normal ad rates are $25 CPM. Niche ad rates can go for $200 CPM. * Start a newsletter + Newsletters don’t have to be lengthy journalism + Experiment with short, personal “email” type newsletters + Newsletters are another opportunity to sell ads on
In this episode, we chat with Jordan Blair, host of Dreamful Bedtime Stories to learn how she grew her podcast to 350,000 downloads per month.
Leave a Rating & Review* Apple Podcasts - Leave a Review
Follow Podcast Growth Hacks and Pat Cheung* Pat Cheung - Twitter * Podcast Growth Hacks - https://podcastgrowthhacks.com * Ask a Question - https://podinbox.com/podcast
Follow Jordan Blair and Dreamful Bedtime Stories* Dreamful Bedtime Stories - Website / Instagram * Jordan Blair - Twitter
Podcast Growth Hacks Learned in This Episode* Understand who your listeners are and lean into content fitting that audience. + You might start out with certain assumptions, but don’t be afraid to pivot along the way. * Study other podcasts extensively. + Incorporate the elements you like. + Remove the things you don’t like. * Don’t be afraid to do feed drops or episode drops. + It can increase your download numbers. + It keeps your feed consistent, especially on weeks when you’re on break. + It helps you build relationships with other podcasters in your niche. + Consider charging other podcasters for feed drops in your podcast. - You can charge $40 per CPM. * For podcast sponsorships… + If you’re selling baked in ads, consider giving CPM discounts by selling episode bundles. * To effectively monetize from fans… + Consistently make it a part of your primary call-to-action. + Start a fan monetization strategy early on. + Give fan shoutouts on episodes when your fans give support.
Podcast Resources Mentioned in This Episode* Episode Drop on Dreamful - Sound Sleep: The Man Without a Heart * Buzzsprout * Podcorn * Advertisecast * True Native Media * The Tower Podcast * Buzzsprout Magic Mastering Tool * Auphonic
This is another “Retrospective” episode, where I openly share my own journey of building this podcast, Podcast Growth Hacks. In this episode, I go over how I wrote 3 ebooks, created my first lead funnel, and managed to get over 100 subscribers in just 3 weeks.
Things Mentioned in This Episode* Podcasters Kit - Website * 3 Pocket Guides to Podcasting - Download Free + Pocket Guide to Podcast Fan Shoutouts + Pocket Guide to Podcast Call-to-Actions + Pocket Guide to Podcast Fan Patronage * Dan Morris - Twitter * Jonathan Jones - Episode 5 * Sarah St John - Episode 13
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Pat Cheung & Podcast Growth Hacks* Ask Me Anything - https://podinbox.com/podcast * Twitter - https://twitter.com/patcheung * Website - https://podcastgrowthhacks.com
In this episode, we chat with Gillian Tietz, host of Sober Powered Podcast to learn how she grew her podcast by creating share-worthy posts on Instagram.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - @patcheung * Follow Gillian Tietz and Sober Powered Podcast* * Sober Powered - website / podcast * Sober Powered Media - website * Instagram - @sober.powered
Podcast Growth Hacks Learned in This Episode* Go to where your audience hangs out. + A lot of niches have groups on Facebook, Slack, Discord, etc. + Join 1 big group, versus many small groups…so you can focus your attention. + Join those groups and be helpful there. + Reference your episodes for more info on the topic you’re giving insights on. * Monetize your podcast by joining a network to sell to larger advertisers + If you do sell ads, do dynamic ad insertion (DAI). This helps you efficiently monetize your back catalog of episodes, versus giving sponsors free ad space, even when their campaign is complete. + Giving a 20% revenue split to a network lets you focus on creating a podcast, versus all the work involved with selling podcast ads. * Build an Instagram following with the “Sneak Attack” strategy + On your new episode promo posts, don’t lead with the fact that you’re promoting a podcast. + Carousels work great to hook viewers and are typically more sharable. + Make sure your carousel slides are highly useful, and you can subtly reference an episode on the last slide.
Podcast Resources Mentioned in This Episode* Buzzsprout - https://buzzsprout.com * Riverside - https://riverside.fm * Emotional Badass - podcast
In this episode, we chat with Ali Hylton, producer of Dining in the Void, to learn how they grew their podcast by leveraging fans & word-of-mouth.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - @patcheung
Follow Ali Hylton, Dining in The Void, and Human Error* Ali Hylton - Website * Twitter - @MissAliHylton * Dining in the Void - website / tumblr * Human Error - website
Podcast Growth Hacks Learned in This Episode* Finance your podcast with Crowdfunding. + Season 1 can be hard to crowdfund, so consider producing it on a volunteer basis. * If you do get volunteers, be upfront that this is a volunteer-run show. * It’s ok to take long breaks between seasons. + If you do, consider posting updates from time-to-time * Consider creating a companion blog, on something like Tumblr, to post updates, post fan art, etc. * Leverage a chat platform like Discord + Create your own Discord server to further engage with fans. + Leverage other Discord communities to help promote your show. * Join a network of shows in the same genre to get… + Marketing support + Cross-promotion of shows + Cross-promotion of crowdfunding campaigns
Podcasts & Resources Mentioned in This Episode* Human Error - Indiegogo Campaign * Someone Dies in This Elevator - Indiegogo Campaign * Apollo - Podcast Player for Audio Fiction * The Shadow Network * Desperado * Reaper - For Sound Design * Garage Band - For DAW
In this episode, we chat with Sarah St John, host of Frugalprenuer Podcast to learn how Sarah grew her podcast by landing her dream podcast guests.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Sarah St John and Frugalpreneur* Sarah St John - Website * Frugalpreneur - Podcast | Book * Podcastpreneur - Podcast | Book * Authorpreneur - Podcast | Book * 27 Way to Market and Monetize Your Podcast - Get on Amazon * Podseam - Podcast Production Services * Twitter - https://twitter.com/thesarahstjohn * Instagram - https://www.instagram.com/thesarahstjohn/ * Linkedin - https://www.linkedin.com/in/sarah-stjohn/
Podcast Growth Hacks Learned in This Episode* 3 ways to land your dream guest. + Write about them in your book, and request an interview. + Join a community they run, then ask them to guest on your podcast. + Pay them to be a guest, and give the proceeds to charity. + Create a Dream 100 list, and use your network to make a personal intro. * Benefits of writing a book. + You can start a podcast as an audio “companion” to a book. + Get high-profile interview guests by including them in your book. - It makes contacting high-profile podcast guests easier and more compelling. + Get exposure on other people’s podcasts - It helps establish authority and something for other podcasts to talk about. + Giveaway your book as a lead magnet to build your email list - Free physical books are great lead magnets, and you can give them away free, but charge for shipping * Self-publish your book on a platform like Amazon KDP + It’s free to publish, just a commission split on sales. + Buy “author copies” to buy prints at-cost, and bring them to conferences. * 3 ways to collaborate with other podcasts in the same niche + Be an interview guest on their podcast. + Find other podcasts to swap episodes or trailers. - Just be sure to record an intro to briefly explain to your audience what’s going on. + Do an episode collab, where you both share the same episode on your own show.
Podcasts & Resources Mentioned in This Episode* Amazon KDP - Self Publish Your Book on Amazon * Free Book - 27 Ways to Monetize Your Podcast * Christina Barsi - Be Bold, Begin * Podcast Profit Pro - Online Course * Systeme.io - Course Platform * Headliner Disco - Audiogram Ad Platform * Captivate - Podcast Host * Chartable - Podcast Analytics * Circle - Community Platform * Pat Flynn - SPI Pro * John Lee Dumas - Podcasters Paradise * Jordan Harbinger - The Jordan Harbinger Show * Mike Michalowicz - Profit First * Jonathan Milligan - Market Your Message
In this episode, we chat with Angie Griffith, host of 4 Things for Your Podcast, to learn how she grew her podcast, and her business, through collaborations.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Angie Griffith & 4 Things For Your Podcast* Website - https://www.podpage.com/4thingsforyourpodcast/ * Twitter - https://twitter.com/theangiegriff * Instagram - https://www.instagram.com/theangiegriffith/ * Linkedin - https://www.linkedin.com/in/angelagriffithconnect/
Podcast Growth Hacks Learned in This Episode* On average, a podcast can take 3 years, before it really starts to grow…so be patient. * If you’re considering advertising revenue, consider the idea of selling “Title Sponsorships” + You can bundle the episodes as an annual or half-year package + The advertiser would get… - an ad spot - a “brought to you by…” mention in each episode intro - their logo on the cover art - links on the website and the episode descriptions - Instagram posts, etc + For podcasts getting 1000 downloads per episode, you can sell a title sponsorship for $1800 for 40 episodes (1 year). * Episode titles are very important. + A potential listener needs to be able to scan across your episodes, and get a clear idea of what they’ll expect listening to your show. + Great episode titles are like great ad copy…so take time to be intentional about them * Custom episode artwork might be a waste of time. * Numbering episodes might have some good benefits as a referencing tool. * As a creator, schedule in some breaks to rest and recharge…and avoid burnout. + If you take episode breaks, DO tell your audience what to expect. * Podcast guesting helps introduce other people’s audiences to your podcast + Try to podcast guest frequently, even once a week is a valid amount.
Podcasts & Resources Mentioned in This Episode* Allie Reeves - Six Figure Influencer * 4 Things for your Podcast - Year 1 in Online Business (Part 1 * Podcasting Q&A - Pros and Cons of Episode Artwork * Kristen Cavallari & Stephen Colletti - Back to the Beach * Julie Solomon - The Influencer Podcast * 4 Things for your Podcast - Ep57. How to Activate Your Purpose with Julie Solomon * Group Convert - Get Email Addresses from Facebook Groups * Zoom - To record remote podcast interviews * Calendly - To schedule podcast interview guests * Smartless - Shawn Levy
In this episode, we chat with Sunny Gault, CEO of New Mommy Media and Independent Podcast Network, to learn the benefits of joining or starting a podcast network.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Sunny Gault & Independent Podcast Network* Independent Podcast Network - https://independentpodcast.network/ * New Mommy Media - https://www.newmommymedia.com/ * Podcast Network Alliance - https://podcastnetworkalliance.com/
Podcast Growth Hacks Learned in This Episode* Do episode swaps on other podcasts + Great way to cross-promote your show to other similar audiences + Great way to fill some gaps in your podcast schedule * Consider joining a podcast network for 4 reasons: + Get community, resources, & support from other podcasters + Leverage cross-promotion opportunities to get more exposure + Monetize through the network’s advertising program + Get group discounts for podcast tools * If you’re considering starting a podcast network: + Set purpose and contract terms in place early + Group podcasts in your network by genre + Sell ads across a group of shows…to leverage collective download numbers + Reach out to potential hyper-targeted sponsors
Podcast Resources Mentioned in This Episode* Megaphone - https://megaphone.spotify.com/ * Podsights - https://podsights.com/ * Podchaser Pro - https://features.podchaser.com/pro/
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
My Biggest Learning So Far, Growing This Podcast…* Knowing the max audience potential of my niche category * Talk to other, well-known, podcasters in the same category to know what their download numbers are like * Understand and be realistic about the math. If you actually reach your estimated max audience size…would that still fit the goal you have with your podcast. * Don’t look at your download numbers too prematurely. * Focus on producing a consistent show first, and set a target episode count, before you start examining your audience numbers. * Many people may not be consuming your podcast in the early stage, so looking at your numbers too early might be counter-productive.
In this episode, we chat with Tania Lopez, host of More Than Rice & Beans, to learn how she started outsourcing her podcast production tasks from day one of her podcast.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Tania Lopez* More Than Rice & Beans Podcast - https://www.coquithechef.com/podcast/= * Twitter - https://twitter.com/coquithechef * Instagram - https://www.instagram.com/coquithechef/
Podcast Growth Hacks Learned in This Episode* Start a podcast for customers to build a stronger relationship with your customers * Outsource your podcast tasks to remove obstacles to launch * Hire a freelancer to help with guest research + You can find one on Fiverr for about $30 - $40 per episode * Hire a freelancer to help with + You can find one on Fiverr for about $40 - $50 per 30 minute episode * Use the podcast to meet people in life, who are normally hard to meet
Podcast Resources Mentioned in This Episode* Fiverr - https://www.fiverr.com/ * Descript - https://descript.com/
Podcasts mentioned in This Episode* NPR - Podcasts
In this episode, we chat with Tanner Campbell, host of Good Morning Podcasters and Practical Stoicism, to learn how he grew his podcast by buying ads in several popular podcast players.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Tanner Campbell* Website - https://tannerhelps.com/ * Practical Stoicism - https://stoicismpod.com/ * Good Morning Podcasters - https://goodmorningpodcasters.com/ * Twitter - https://twitter.com/tannerhelps * Discord - gmpod.co/discord
Podcast Growth Hacks Learned in This Episode* Pick a podcast topic that’s both trending and underserved * Don’t spend money marketing a podcast prematurely. Be patient. Take some time to see where it goes on its own first. * Pick a good podcast name versus a clever podcast name. This helps with podcast searchability on podcast players. * Use Facebook Ads to build your Facebook page and brand awareness, but not to directly grow your listeners. * Budget $5 to $10 per day, or $150 - $300 per month on your first paid ads experiments. At around $3 CPA (cost per acquisition), you’ll get 50 to 100 new listeners every month. * Keep growing at some rate, to decrease the chance of burning out and pod fade. * If you use Buzzsprout Ads…run experiments on the lowest spend tier, track your results by using a link shortener to track attribution, remember to say your call-to-action in your actual ad read to find that link in the show notes.
Podcast Resources Mentioned in This Episode* Fountain - https://www.fountain.fm/ * Overcast - https://overcast.fm/ * Podcast Addict - https://podcastaddict.com/ * Player.fm - https://player.fm/ * Sounder.fm - https://www.sounder.fm/ * iHeart - https://www.iheart.com/ * Buzzsprout Ads - https://www.buzzsprout.com/ads * Switchy.io - https://www.switchy.io/ * Bit.ly - https://bitly.com/ * PodInbox - https://podinbox.com * Focusrite Vocaster - https://amzn.to/3PaGRI7 * Podcast Studio Pro - https://podcaststudioapp.com/
Podcasts mentioned in This Episode* Sam Harris - Making Sense * Dan Carlin - Hardcore History * James Cridland - Podnews
In this episode, we chat with Emma & Finn, the hosts of the Normalizing Non-Monogamy podcast, to learn how Emma & Finn grew their Patreon community to over 200 paid members.
Check out the podcast here: https://normalizingnonmonogamy.com
Sponsor* PodInbox – Get Your Free Podcast Fanpage – https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question – https://podinbox.com/podcast * Website – https://podcastgrowthhacks.com * Twitter – https://twitter.com/patcheung
Follow Our Guest* Website – https://www.normalizingnonmonogamy.com/ * Twitter – https://twitter.com/nnmpodcast * Instagram – https://www.instagram.com/nnmpodcast/
Podcast Growth Hacks Learned In This Episode* Setting up Patreon to build and monetize your community + Create tiers on Patreon - $2 /month – Access to a monthly Q&A on Zoom - $5 /month – Access to a men’s and women’s group and chat platform - $10 /month – Can access in-person meetups - Some higher pledge levels for people wanting to give more + Keep monthly pricing reasonable to build a more inclusive community + $5 /month is the most popular perks level * One-time virtual meet and greet + Pricing is “pay-what-you-want” - Good way for extra revenue and as a lead funnel into their community - Setup a web form to collect guest info and custom payment through Stripe * In-Person Events + They’re a great community-building tool, but not great for generating revenue. * Guesting on other podcasts + Helpful for creating more awareness for their podcast + Helpful for building their Patreon community * Doing affiliate marketing to add more revenue + Partnering with a brand to become an affiliate + Putting their affiliate link in the episode show notes and the podcast website. * Doing bonus episodes with other guests that aren’t within the core podcast theme. + This helps bring in guests that can help reach different audiences.
Podcast Tools Mentioned In This Episode* Patreon – https://patreon.com * Mewe – https://mewe.com/ * Zoom – https://zoom.com * Ahrefs – https://ahrefs.com * Crumplepop – https://crumplepop.com/ * Auphonic – https://auphonic.com/
Podcasts mentioned In This Episode* A Bit of Optimism (Simon Sinek) – https://simonsinek.com/podcast/ * Akimbo (Seth Godin) – https://www.akimbo.link/ * The Tim Ferriss Show – https://tim.blog/podcast/ * Savage Lovecast (Dan Savage) – https://savage.love/
In this episode, we chat with Deidre Tshien, the host of Grow My Podcast Show and the Founder & CEO of Capsho, an AI tool for creating podcast show notes.
We learn how Deidre grew her podcast using a tactic called content honey traps, which can help lead more potential listeners and customers down your lead funnel.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Our Guest* Podcast Website - https://www.growmypodcastshow.com/ * Deirdre Tsien’s Website - https://deirdretshien.com/ * Instagram - https://www.instagram.com/deirdretshien/ * LinkedIn - https://www.linkedin.com/in/deirdretshien/
Podcast Growth Hacks Learned In This Episode* Leverage content honey traps + Create social content that piques curiosity - Share stories with cliffhangers - Share tips reveal things that DON’T work, to tease something that DOES work + Social posts take people to podcast + Content honey traps in podcast take people to show notes + Show notes take people to lead magnet + Lead magnets get people to enter your lead funnel and into your community * Don’t rely too much on audiograms to promote episodes * Leverage the trending content format for the specific social/discovery platform + Reels for Instagram, etc. * Content hacking + Copy content format from other successful posts, for your own niche/subject. * Podcast Show Notes Best Practices + Include the interview guest’s name in the episode and page title + Put the description high up on the page, and put a curiosity hook in the description + Put links and other resources below the description
Podcast Tools Mentioned In This Episode* Capsho - https://capsho.com * ClickFunnels - https://www.clickfunnels.com/ * Later - https://later.com * Linktree - https://linktr.ee/ * Daniel Priestly - Oversubscribed * PodInbox - https://podinbox.com
Podcasts mentioned In This Episode* How I Built This - https://www.npr.org/series/490248027/how-i-built-this
In this episode, we chat with Jonathan Jones, the host of Your Podcast Mentor Show.
We learn how Jonathan grew his podcast and his business by first building his authority as a subject matter expert.
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Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Our Guest* Website - https://www.yourpodcastmentorshow.com/ * Twitter - https://twitter.com/JonathanJSpeaks * Instagram - https://instagram.com/JonathanJonesSpeaks
Podcast Growth Hacks Learned in This Episode* Jonathan’s TEDx talks + https://www.ted.com/talks/jonathan_jones_the_pain_of_an_untold_story + https://www.ted.com/talks/jonathan_jones_the_power_of_commitment * Jonathan’s Book + “Get Paid With Podcasting” - Get it free (just pay for shipping): https://www.getpaidwithpodcasting.com/two-step-order1650029625649 * Leverage a business coach or consultant to get 3rd party perspective * Building an email list with a Book as a lead magnet * DM’ing potential listeners with audio messages on Instagram
Podcast Tools Mentioned in This Episode...* Ecamm Live - https://www.ecamm.com/
Podcasts Mentioned in This Episode...* Athletes Unite Conference Podcast - https://www.podchaser.com/podcasts/athletes-unite-conference-podc-4762200 * Evo Terra - Podcast Pontifications - https://podcastpontifications.com/ * Dave Jackson - https://schoolofpodcasting.com/ * Pat Flynn - https://www.smartpassiveincome.com/shows/spi/ * Tanner Campbell - Good Morning Podcasters - https://goodmorningpodcasters.com/
In this episode, we chat with Asad Butt, the producer of the King Of The World podcast.
Check out the podcast here: https://www.rifelion.com/shows/kingoftheworld
We learn how Asad grew his podcast into an award-winning podcast using multiple growth strategies.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Our Guest* King of the World - https://www.rifelion.com/shows/kingoftheworld * Rifelion - https://www.rifelion.com/ * Twitter - https://twitter.com/abuttinportland/
Podcast Growth Hacks Learned in This Episode* Hired a PR firm to get the word out + Rebellious PR - https://www.rebelliouspr.com/ * Applied to Podcast Awards + Webby Awards - https://www.webbyawards.com/ - Apply Here for Podcast Nomination - https://www.webbyawards.com/how-to-enter-the-webby-awards/
Podcast Tools Mentioned in This Episode* Podfollow - https://podfollow.com/ * Podcorn - https://podcorn.com * Descript - https://descript.com
Podcasts Mentioned in This Episode* 1619 Project - https://www.nytimes.com/column/1619-project * New Yorker Radio Hour - https://www.wnycstudios.org/podcasts/tnyradiohour
In this episode, we chat with Chris Heine, host of the SWFL Business podcast.
Check out the podcast here: https://swflpodcasts.com/
We learn how Chris monetizes his podcast by selling guest spots for $3 - $4k.
Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung...* Ask a Question - https://podinbox.com/podcast * Website - https://podcastgrowthhacks.com * Twitter - https://twitter.com/patcheung
Follow Our Guest...* Website - https://www.cheineproductions.com/ * Instagram - https://www.instagram.com/cheine_on/
Podcast Growth Hacks learned in this episode...* Charging $1500 -$3000 for a professionally produced podcast interview * Finding podcast clients through local business networks and associations * Building a Podcast Studio (video): https://www.youtube.com/watch?v=NFvOYwedfIc
Podcast Tools mentioned in this episode...* ATEM Mini Pro ISO - https://www.blackmagicdesign.com/products/atemmini/techspecs/W-APS-15
Podcasts mentioned in this episode...* Joe Rogan Experience - https://www.joerogan.com/ * Tim Ferriss Show - https://tim.blog/podcast/
In this episode, we chat with Ciara Carter, host of the Run Thrive Survive podcast.
Check out the podcast here: https://runthrivesurvive.com
In this episode, we learn how Ciara uses her podcast to grow her fitness and mental health coaching business.
Sponsor* PodInbox – Get Your Free Podcast Fanpage – https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung…* Ask a Question – https://podinbox.com/podcast * Website – https://podcastgrowthhacks.com * Twitter – https://twitter.com/patcheung
Follow Our Guest...* Book a Call with Ciara – https://runthrivesurvive.com/coaching/ * Website – https://runthrivesurvive.com * Instagram – https://instagram.com/runthrivesurvive
Podcast Growth Hacks learned in this episode…* Posting funny & relatable Instagram reels. * Having the podcast as top of funnel for coaching services. * Call-to-action is booking a free 30-minute intro call * Not directly monetizing from podcast. * Interviewing guests on her show led to more listeners. * Being a guest on other podcasts, whether they are similar or not.
Tools mentioned in this episode…* Link.tree – https://linktr.ee/ * Canva – https://canva.com * Buzzsprout – https://buzzsprout.com * Clip Scribe – https://clipscribe.com
Podcasts Mentioned in this episode…* The Daily Boost – https://motivationtomove.com/
In this episode, we chat with Jay Lee, host of the Daily Sabbath podcast.
Check out the podcast here: https://dailysabbath.com.
In this episode, we learn how Jay cold-called his way to find and sell his first podcast sponsor.
Show Sponsor* PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung...* Website - https://podcastgrowthhacks.com * Ask a Question - https://podinbox.com/podcast * Twitter - https://twitter.com/patcheung
Follow Our Guest* Website - https://dailysabbath.com * Instagram - https://www.instagram.com/dailysabbath
Podcast Growth Hacks learned in this episode...* Growing your Instagram before launching the podcast. * Analyzing Instagram post's performance within the 1st couple hours of posting, and tweaking hashtags to increase post engagement. * Cold calling strategy to find podcast sponsors. * Bundling your all channels to add value to sponsor packages. * Pitching your first paid sponsor. * Cross-promote musicians to get free podcast music and more subscribers.
Tools mentioned in this episode...* PodInbox - https://podinbox.com * Linktree - https://linktr.ee * Riverside - https://riverside.fm
Podcasts mentioned in this episode...* The Office Ladies Podcast - https://www.earwolf.com/show/office-ladies/
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